Dstillery Audiences

HOME FURNISHINGS

Audience Size: 1.7 Million Devices

Explore the Home Furnishings Audience

Below you'll find more information about the Home Furnishings audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Home Furnishings audience.

Dstillery Crafted Audiences

INTERESTS

The Home Furnishings audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Furnishings audience is Contractors & Construction Professionals.

Interest Composition Index
Contractors & Construction Professionals 32.41% 16.75x
New Homeowners 38.91% 15.83x
Spa and Pool Owners 29.40% 14.70x
Civil Engineers 35.01% 14.55x
Light Bulb Shoppers 30.99% 14.53x
Flooring Shoppers 29.14% 14.42x
Major Appliance Shoppers 28.61% 14.17x
Hardware Shoppers 23.48% 13.24x
Lawn and Home Pest Control Researchers 28.12% 13.18x
Telecom Industry 23.32% 12.92x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Interest attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Furnishings audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Furnishings audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.01% 1.27x
Armani 0.02% 1.24x
Hollister 0.01% 1.19x
Belk 0.01% 1.17x
Carhartt 0.18% 1.16x
The North Face 0.02% 1.15x
Aeropostale 0.02% 1.14x
Eddie Bauer 0.01% 1.12x
Chicos 0.03% 1.04x
Lorna Jane 0.00% 1.04x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Location attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Furnishings audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Furnishings audience is lennoxcommercial.com.

Website Composition Index
lennoxcommercial.com 1.95% 194.44x
hvacpartsource.com 0.59% 178.11x
ecomfort.com 1.21% 169.81x
modinehvac.com 1.88% 166.88x
jonesstephens.com 0.67% 166.87x
vikinggroupinc.com 0.69% 160.84x
pmengineer.com 1.47% 159.86x
tanklessking.com 0.54% 157.27x
americanhvacparts.com 2.37% 156.33x
daikinapplied.com 1.10% 154.86x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Web attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Furnishings audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 5.68% 29.10x
Lighting & Power 6.36% 28.62x
Bathrooms & Plumbing 7.39% 25.69x
Handyman Tools 0.09% 25.13x
Rural Living 0.29% 23.03x
Home Remodeling 5.42% 22.44x
Machines & Industrial Supplies 7.62% 21.71x
Power Tools 9.06% 21.69x
Electronic Cabling 2.68% 20.62x
Clean Energy 3.32% 19.38x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Content Affinity attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Furnishings audience resonates most for the following age and income brackets.
Age
45-54
Income
$150,000-$249,999