Dstillery Audiences

HOME FURNISHINGS

Audience Size: 1.3 Million Devices

Explore the Home Furnishings Audience

Below you'll find more information about the Home Furnishings audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Home Furnishings audience.

Dstillery Crafted Audiences

INTERESTS

The Home Furnishings audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Furnishings audience is Home Heating and Cooling Researchers.

Interest Composition Index
Home Heating and Cooling Researchers 54.84% 32.82x
Plumbers 43.33% 24.79x
Home Exterior Design Enthusiasts 33.62% 23.80x
Product Manuals Researchers 38.41% 23.73x
DIYers 38.89% 22.36x
New Homeowners 38.24% 21.90x
Power Tools Shoppers 36.55% 21.50x
Contractors & Construction Professionals 35.39% 20.59x
Kitchen Stove Shoppers 32.37% 20.54x
Light Bulb Shoppers 33.61% 19.42x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Interest attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Furnishings audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Furnishings audience is Carhartt.

Location Composition Index
Carhartt 0.01% 1.46x
Uniqlo 0.02% 1.42x
Jos A. Bank Clothiers 0.34% 1.21x
Johnston and Murphy 0.15% 1.17x
Gymboree 0.06% 1.15x
Mens Wearhouse 0.51% 1.14x
Chicos 0.06% 1.13x
Buckle 0.18% 1.10x
Talbots 0.04% 1.09x
White House Black Market 0.22% 1.08x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Location attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Furnishings audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Furnishings audience is lennoxcommercial.com.

Website Composition Index
lennoxcommercial.com 1.10% 196.55x
modinehvac.com 1.57% 174.62x
trane.com 3.01% 154.74x
americanhvacparts.com 2.80% 149.50x
pmengineer.com 2.18% 149.18x
vikingcorp.com 1.31% 147.97x
greenheck.com 1.55% 145.32x
acwholesalers.com 7.28% 145.19x
rheem.com 4.55% 144.02x
ashrae.org 2.07% 141.89x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Web attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Furnishings audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 3.89% 36.81x
Handyman Tools 0.07% 35.70x
Lighting & Power 5.79% 30.34x
Rural Living 0.26% 28.06x
Bathrooms & Plumbing 7.30% 27.72x
Power Tools 8.20% 24.65x
Flags & Trump 0.18% 23.80x
Machines & Industrial Supplies 7.27% 23.20x
Home Remodeling 5.20% 22.93x
Clean Energy 3.49% 21.06x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Content Affinity attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Furnishings audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male