Dstillery Audiences

HOME FURNISHINGS

Audience Size: 240.1 Thousand Devices

Explore the Home Furnishings Audience

Below you'll find more information about the Home Furnishings audience, broken down in different categories based on their digital and physical behaviors. These are 240.1 thousand unique devices whose actions qualify for the Home Furnishings audience.

Dstillery Crafted Audiences

INTERESTS

The Home Furnishings audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Furnishings audience is Home Heating and Cooling Researchers.

Interest Composition Index
Home Heating and Cooling Researchers 77.15% 28.65x
Product Manuals Researchers 63.27% 22.56x
Plumbers 65.99% 20.88x
Home Exterior Design Enthusiasts 53.98% 20.59x
DIYers 55.68% 19.96x
Power Tools Shoppers 59.29% 19.33x
Kitchen Stove Shoppers 48.74% 17.93x
Moving Truck Rental Researchers 53.12% 17.86x
New Homeowners 51.06% 17.23x
Civil Engineers 60.39% 17.02x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Interest attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Furnishings audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Furnishings audience is Coach.

Location Composition Index
Coach 0.01% 3.16x
Lululemon 0.01% 3.01x
Dressbarn 0.02% 2.71x
The Childrens Place 0.02% 2.04x
Jos A. Bank Clothiers 0.01% 1.88x
Buckle 0.02% 1.87x
Express 0.02% 1.76x
Maurices 0.02% 1.55x
American Eagle Outfitters 0.01% 1.50x
White House Black Market 0.01% 1.41x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Location attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Furnishings audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Furnishings audience is hvacdirect.com.

Website Composition Index
hvacdirect.com 12.63% 333.13x
carrier.com 8.55% 308.33x
lennox.com 16.15% 242.48x
georgebrazilhvac.com 7.81% 237.21x
centralhtg.com 7.39% 226.97x
hvac-talk.com 5.53% 225.92x
achrnews.com 27.25% 199.56x
heatinghelp.com 24.51% 184.63x
hvac.com 3.90% 181.43x
ashrae.org 8.91% 156.81x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Web attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Furnishings audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 0.46% 100.57x
Bathrooms & Plumbing 4.66% 74.52x
Lighting & Power 4.64% 70.90x
Machines & Industrial Supplies 5.65% 57.60x
Engineering 5.69% 49.85x
Amateur Radios 4.97% 49.48x
Home Remodeling 3.36% 48.82x
Chemicals 0.59% 47.54x
Electronic Cabling 0.97% 43.16x
Health & Safety Compliance 1.05% 42.46x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Content Affinity attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Furnishings audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male