Dstillery Audiences

HOME FURNISHINGS

Audience Size: 775.5 Thousand Devices

Explore the Home Furnishings Audience

Below you'll find more information about the Home Furnishings audience, broken down in different categories based on their digital and physical behaviors. These are 775.5 thousand unique devices whose actions qualify for the Home Furnishings audience.

Dstillery Crafted Audiences

INTERESTS

The Home Furnishings audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Furnishings audience is Home Heating and Cooling Researchers.

Interest Composition Index
Home Heating and Cooling Researchers 74.22% 24.30x
Product Manuals Researchers 56.53% 19.58x
Plumbers 62.31% 19.00x
Power Tools Shoppers 53.24% 17.86x
DIYers 53.89% 17.82x
Home Exterior Design Enthusiasts 50.39% 17.53x
New Homeowners 52.31% 16.57x
Kitchen Stove Shoppers 49.73% 15.88x
Lawn and Home Pest Control Researchers 42.94% 15.20x
Light Bulb Shoppers 46.61% 15.19x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Interest attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Furnishings audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Furnishings audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.12x
Belk 0.01% 1.71x
REI 0.01% 1.58x
Carhartt 0.28% 1.28x
Brooks Brothers 0.02% 1.22x
Chicos 0.04% 1.21x
Dressbarn 0.02% 1.19x
American Eagle Outfitters 0.04% 1.17x
Armani 0.01% 1.08x
Coach 0.02% 1.01x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Location attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Furnishings audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Furnishings audience is modinehvac.com.

Website Composition Index
modinehvac.com 1.71% 247.10x
trane.com 1.99% 222.17x
nationalpumpsupply.com 2.94% 217.94x
pmengineer.com 2.94% 215.53x
americanhvacparts.com 3.76% 207.56x
jrsmith.com 2.89% 206.93x
acwholesalers.com 3.96% 204.80x
rheem.com 2.35% 200.85x
acorneng.com 1.33% 200.54x
modine.com 1.30% 200.00x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Web attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Furnishings audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 1.87% 54.73x
Handyman Tools 0.04% 44.27x
Bathrooms & Plumbing 6.61% 40.52x
Lighting & Power 5.69% 40.26x
Rural Living 0.19% 38.61x
Machines & Industrial Supplies 7.46% 33.66x
Power Tools 9.05% 31.15x
Home Remodeling 4.17% 28.72x
Engineering 7.21% 26.95x
Canadian Construction & Renovation Research Cluster 0.69% 26.47x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Content Affinity attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Furnishings audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male