Explore the Home Furnishings Audience
Below you'll find more information about the Home Furnishings audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Home Furnishings audience.
INTERESTS
The Home Furnishings audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Furnishings audience is Product Manuals Researchers.
| Interest | Composition | Index |
| Product Manuals Researchers | 38.75% | 18.81x |
| New Homeowners | 38.27% | 17.49x |
| Power Tools Shoppers | 33.95% | 17.40x |
| Contractors & Construction Professionals | 33.80% | 17.32x |
| Spa and Pool Owners | 29.89% | 15.64x |
| Light Bulb Shoppers | 32.50% | 15.46x |
| Civil Engineers | 36.29% | 15.03x |
| Flooring Shoppers | 30.16% | 15.03x |
| Lawn and Home Pest Control Researchers | 28.80% | 14.33x |
| Major Appliance Shoppers | 29.60% | 14.33x |
Composition Percentage:
The overlap percentage between the Home Furnishings audience and the Interest attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
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APPAREL RETAILERS
The Home Furnishings audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Furnishings audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.01% | 1.61x |
| Dressbarn | 0.04% | 1.25x |
| Gymboree | 0.03% | 1.19x |
| Carhartt | 0.22% | 1.14x |
| Columbia | 0.01% | 1.12x |
| Tommy Bahama | 0.02% | 1.09x |
| LOFT | 0.04% | 1.09x |
| Lane Bryant | 0.04% | 1.08x |
| Ralph Lauren | 0.01% | 1.08x |
| Coach | 0.05% | 1.05x |
Composition Percentage:
The overlap percentage between the Home Furnishings audience and the Location attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
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WEBSITES
The Home Furnishings audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home Furnishings audience is lennoxcommercial.com.
| Website | Composition | Index |
| lennoxcommercial.com | 1.85% | 195.05x |
| ecomfort.com | 1.02% | 173.01x |
| modinehvac.com | 2.07% | 166.91x |
| pmengineer.com | 1.66% | 162.02x |
| budgetheating.com | 2.90% | 156.63x |
| americanhvacparts.com | 2.53% | 155.71x |
| greenheck.com | 2.47% | 152.69x |
| pmmag.com | 1.96% | 152.37x |
| furnacepartsource.com | 1.82% | 149.84x |
| coburns.com | 1.59% | 149.62x |
Composition Percentage:
The overlap percentage between the Home Furnishings audience and the Web attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Furnishings audience is Home Improvement Contractor.
| Content Affinity | Composition | Index |
| Home Improvement Contractor | 5.21% | 31.90x |
| Lighting & Power | 6.21% | 29.87x |
| Bathrooms & Plumbing | 7.48% | 26.66x |
| Rural Living | 0.29% | 23.49x |
| Home Remodeling | 5.35% | 23.44x |
| Machines & Industrial Supplies | 7.46% | 22.94x |
| Power Tools | 8.93% | 22.63x |
| Electronic Cabling | 2.53% | 21.40x |
| Clean Energy | 3.29% | 20.29x |
| Pool Cleaning | 2.29% | 18.98x |
Composition Percentage:
The overlap percentage between the Home Furnishings audience and the Content Affinity attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
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DEMOGRAPHICS
The Home Furnishings audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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