Dstillery Audiences

HOME FURNISHINGS

Audience Size: 398.7 Thousand Devices

Explore the Home Furnishings Audience

Below you'll find more information about the Home Furnishings audience, broken down in different categories based on their digital and physical behaviors. These are 398.7 thousand unique devices whose actions qualify for the Home Furnishings audience.

Dstillery Crafted Audiences

INTERESTS

The Home Furnishings audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Furnishings audience is Home Heating and Cooling Researchers.

Interest Composition Index
Home Heating and Cooling Researchers 75.09% 32.53x
Product Manuals Researchers 61.57% 25.00x
Plumbers 63.19% 24.52x
Home Exterior Design Enthusiasts 52.25% 24.29x
DIYers 54.81% 22.76x
Power Tools Shoppers 57.66% 21.75x
Kitchen Stove Shoppers 47.34% 21.55x
Moving Truck Rental Researchers 50.14% 21.26x
New Homeowners 51.61% 20.15x
Hardware Shoppers 39.61% 19.84x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Interest attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Furnishings audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Furnishings audience is LOFT.

Location Composition Index
LOFT 0.01% 2.44x
Dressbarn 0.01% 1.96x
White House Black Market 0.01% 1.75x
Victoria's Secret 0.02% 1.71x
Maurices 0.02% 1.61x
Journeys 0.01% 1.35x
Carhartt 0.19% 1.29x
Mens Wearhouse 0.01% 1.27x
Old Navy 0.01% 0.98x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Location attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Furnishings audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Furnishings audience is budgetheating.com.

Website Composition Index
budgetheating.com 5.08% 347.95x
thefurnaceoutlet.com 4.45% 334.02x
totalhomesupply.com 5.48% 294.90x
hvacdirect.com 14.00% 290.36x
bryant.com 5.07% 269.65x
carrier.com 9.32% 265.64x
rinnai.us 6.12% 244.12x
lennox.com 17.97% 213.80x
georgebrazilhvac.com 8.64% 210.82x
centralhtg.com 8.04% 204.07x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Web attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Furnishings audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 0.42% 78.12x
Lighting & Power 5.02% 69.44x
Bathrooms & Plumbing 5.11% 67.83x
Machines & Industrial Supplies 6.32% 56.90x
Amateur Radios 5.60% 46.14x
Home Remodeling 3.46% 45.74x
Canadian Construction & Renovation Research Cluster 0.59% 45.41x
Engineering 5.83% 45.24x
Power Tools 8.70% 43.59x
Electronic Cabling 1.13% 42.95x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Content Affinity attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Furnishings audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male