Dstillery Audiences

HOME FURNISHINGS

Audience Size: 562.4 Thousand Devices

Explore the Home Furnishings Audience

Below you'll find more information about the Home Furnishings audience, broken down in different categories based on their digital and physical behaviors. These are 562.4 thousand unique devices whose actions qualify for the Home Furnishings audience.

Dstillery Crafted Audiences

INTERESTS

The Home Furnishings audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Furnishings audience is Home Heating and Cooling Researchers.

Interest Composition Index
Home Heating and Cooling Researchers 71.22% 34.33x
Product Manuals Researchers 58.39% 25.18x
Plumbers 61.85% 25.15x
Home Exterior Design Enthusiasts 48.61% 23.84x
DIYers 52.47% 23.31x
Power Tools Shoppers 54.38% 22.03x
Kitchen Stove Shoppers 46.54% 21.88x
New Homeowners 49.37% 21.32x
Country Home Decorators 42.23% 19.59x
Contractors & Construction Professionals 48.84% 19.19x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Interest attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Furnishings audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Furnishings audience is Carhartt.

Location Composition Index
Carhartt 0.16% 1.39x
Victoria's Secret 0.01% 1.09x
Old Navy 0.01% 1.06x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Location attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Furnishings audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Furnishings audience is nationalpumpsupply.com.

Website Composition Index
nationalpumpsupply.com 2.80% 281.52x
pmengineer.com 2.84% 278.22x
americanhvacparts.com 3.51% 264.20x
jrsmith.com 2.55% 264.10x
budgetheating.com 5.41% 253.48x
acwholesalers.com 2.51% 251.84x
pmmag.com 3.52% 248.09x
nibco.com 3.86% 245.87x
furnacepartsource.com 3.26% 245.66x
thefurnaceoutlet.com 4.69% 242.32x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Web attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Furnishings audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 0.51% 58.50x
Bathrooms & Plumbing 5.85% 54.51x
Lighting & Power 5.30% 54.36x
Machines & Industrial Supplies 6.79% 45.02x
Power Tools 8.72% 38.60x
Home Remodeling 3.80% 38.54x
Canadian Construction & Renovation Research Cluster 0.67% 37.10x
Engineering 6.61% 36.50x
Amateur Radios 6.09% 36.26x
Rural Living 0.10% 35.29x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Content Affinity attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Furnishings audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male