Dstillery Audiences

HOME FURNISHINGS

Audience Size: 1 Million Devices

Explore the Home Furnishings Audience

Below you'll find more information about the Home Furnishings audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Home Furnishings audience.

Dstillery Crafted Audiences

INTERESTS

The Home Furnishings audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Furnishings audience is Home Heating and Cooling Researchers.

Interest Composition Index
Home Heating and Cooling Researchers 66.76% 25.01x
Plumbers 54.38% 19.74x
Product Manuals Researchers 50.40% 19.23x
Home Exterior Design Enthusiasts 44.78% 18.87x
DIYers 49.33% 18.15x
Power Tools Shoppers 47.64% 17.87x
New Homeowners 48.58% 17.47x
Kitchen Stove Shoppers 42.84% 17.24x
Light Bulb Shoppers 42.01% 16.15x
Contractors & Construction Professionals 44.78% 16.07x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Interest attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Furnishings audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Furnishings audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.31% 1.28x
Buckle 0.28% 1.23x
Topshop 0.02% 1.20x
White House Black Market 0.34% 1.18x
Mens Wearhouse 0.47% 1.17x
Columbia 0.01% 1.09x
Eddie Bauer 0.03% 1.08x
Johnston and Murphy 0.43% 1.05x
Talbots 0.04% 1.04x
J. Crew 0.04% 0.99x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Location attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Furnishings audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Furnishings audience is modinehvac.com.

Website Composition Index
modinehvac.com 1.53% 209.97x
vikingcorp.com 1.21% 191.32x
trane.com 2.73% 185.61x
americanhvacparts.com 3.12% 176.74x
ashrae.org 1.89% 175.40x
nationalpumpsupply.com 2.49% 174.42x
pmengineer.com 2.47% 173.26x
acwholesalers.com 6.31% 172.36x
rheem.com 3.90% 170.39x
jrsmith.com 2.97% 165.64x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Web attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Furnishings audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 3.33% 42.15x
Handyman Tools 0.07% 38.40x
Lighting & Power 6.01% 32.51x
Rural Living 0.25% 31.32x
Bathrooms & Plumbing 7.36% 30.93x
Power Tools 8.72% 27.07x
Machines & Industrial Supplies 7.93% 25.92x
Flags & Trump 0.16% 24.51x
Home Remodeling 4.96% 24.03x
Painting & Renovation 4.50% 22.57x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Content Affinity attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Furnishings audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male