Dstillery Audiences

HOME FURNISHINGS

Audience Size: 150.8 Thousand Devices

Explore the Home Furnishings Audience

Below you'll find more information about the Home Furnishings audience, broken down in different categories based on their digital and physical behaviors. These are 150.8 thousand unique devices whose actions qualify for the Home Furnishings audience.

Dstillery Crafted Audiences

INTERESTS

The Home Furnishings audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Furnishings audience is Home Heating and Cooling Researchers.

Interest Composition Index
Home Heating and Cooling Researchers 79.66% 29.66x
Product Manuals Researchers 65.00% 22.86x
Plumbers 69.58% 21.49x
Home Exterior Design Enthusiasts 52.44% 20.77x
DIYers 57.03% 19.88x
Power Tools Shoppers 60.29% 19.44x
Moving Truck Rental Researchers 52.93% 19.19x
Civil Engineers 66.57% 18.45x
Kitchen Stove Shoppers 49.19% 17.95x
New Homeowners 51.78% 17.30x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Interest attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Furnishings audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Furnishings audience is Kate Spade.

Location Composition Index
Kate Spade 0.01% 3.54x
Eddie Bauer 0.01% 3.31x
Buckle 0.02% 2.03x
Mens Wearhouse 0.02% 1.62x
Lane Bryant 0.01% 1.48x
American Eagle Outfitters 0.01% 1.42x
White House Black Market 0.01% 1.36x
Chicos 0.01% 1.24x
The Childrens Place 0.01% 0.93x
Carhartt 0.11% 0.88x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Location attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Furnishings audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Furnishings audience is achrnews.com.

Website Composition Index
achrnews.com 32.16% 360.79x
ashrae.org 12.73% 314.56x
heatinghelp.com 30.17% 299.71x
angieslist.com 20.44% 204.80x
rheem.com 11.51% 180.29x
engineeringtoolbox.com 7.23% 179.69x
theacoutlet.com 6.80% 149.73x
iccsafe.org 4.93% 146.14x
deltafaucet.com 4.52% 116.52x
energyvanguard.com 11.45% 111.97x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Web attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Furnishings audience is Bathrooms & Plumbing.

Content Affinity Composition Index
Bathrooms & Plumbing 4.13% 124.64x
Lighting & Power 4.06% 108.02x
Machines & Industrial Supplies 4.85% 86.00x
Canadian Construction & Renovation Research Cluster 0.54% 83.13x
Amateur Radios 3.86% 73.93x
Engineering 5.03% 72.89x
Chemicals 0.47% 67.86x
Health & Safety Compliance 0.93% 66.13x
Home Remodeling 2.68% 65.75x
Electronic Cabling 0.73% 61.26x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Content Affinity attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Furnishings audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male