Explore the Home Furnishings Audience
Below you'll find more information about the Home Furnishings audience, broken down in different categories based on their digital and physical behaviors. These are 43.3 thousand unique devices whose actions qualify for the Home Furnishings audience.
INTERESTS
The Home Furnishings audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Furnishings audience is Home Heating and Cooling Researchers.
| Interest | Composition | Index |
| Home Heating and Cooling Researchers | 74.15% | 34.36x |
| Plumbers | 75.37% | 28.33x |
| Home Exterior Design Enthusiasts | 41.22% | 22.64x |
| Civil Engineers | 70.98% | 22.55x |
| DIYers | 49.76% | 22.19x |
| Product Manuals Researchers | 55.12% | 21.51x |
| Kitchen Stove Shoppers | 41.71% | 21.06x |
| Hardware Shoppers | 33.90% | 20.03x |
| Flooring Shoppers | 40.49% | 19.60x |
| Power Tools Shoppers | 50.98% | 19.41x |
Composition Percentage:
The overlap percentage between the Home Furnishings audience and the Interest attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
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APPAREL RETAILERS
The Home Furnishings audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Furnishings audience is Aeropostale.
| Location | Composition | Index |
| Aeropostale | 0.04% | 3.25x |
| Journeys | 0.04% | 1.92x |
| Banana Republic | 0.02% | 1.87x |
| Gap | 0.02% | 1.84x |
| Dressbarn | 0.02% | 1.81x |
| Zumiez | 0.02% | 1.79x |
| Jos A. Bank Clothiers | 0.02% | 1.58x |
| Talbots | 0.01% | 1.56x |
| American Eagle Outfitters | 0.02% | 1.45x |
| Express | 0.02% | 1.35x |
Composition Percentage:
The overlap percentage between the Home Furnishings audience and the Location attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
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WEBSITES
The Home Furnishings audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home Furnishings audience is rheem.com.
| Website | Composition | Index |
| rheem.com | 39.96% | 339.58x |
| greenbuildingadvisor.com | 16.88% | 128.00x |
| iwae.com | 14.62% | 114.88x |
| nfpa.org | 15.10% | 95.76x |
| electriciantalk.com | 12.56% | 93.93x |
| jlconline.com | 13.59% | 88.89x |
| contractortalk.com | 13.96% | 70.43x |
| pickhvac.com | 23.80% | 64.69x |
| finehomebuilding.com | 21.22% | 58.33x |
| practicalmachinist.com | 8.43% | 56.27x |
Composition Percentage:
The overlap percentage between the Home Furnishings audience and the Web attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Furnishings audience is Design Software.
| Content Affinity | Composition | Index |
| Design Software | 14.45% | 74.44x |
| Power Tools | 7.48% | 67.22x |
| Electrical Engineering | 1.02% | 37.50x |
| Garden Power Equipment | 5.39% | 33.78x |
| Painting & Renovation | 1.21% | 29.52x |
| Lawns & Pest Control | 0.74% | 26.12x |
| Home Remodeling | 1.58% | 26.00x |
| Woodwork | 5.62% | 25.31x |
| Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) | 0.88% | 21.01x |
| Trucking | 3.95% | 19.39x |
Composition Percentage:
The overlap percentage between the Home Furnishings audience and the Content Affinity attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
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DEMOGRAPHICS
The Home Furnishings audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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