Explore the Home Furnishings Audience
Below you'll find more information about the Home Furnishings audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Home Furnishings audience.
INTERESTS
The Home Furnishings audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Furnishings audience is Home Heating and Cooling Researchers.
| Interest | Composition | Index |
| Home Heating and Cooling Researchers | 66.76% | 25.01x |
| Plumbers | 54.38% | 19.74x |
| Product Manuals Researchers | 50.40% | 19.23x |
| Home Exterior Design Enthusiasts | 44.78% | 18.87x |
| DIYers | 49.33% | 18.15x |
| Power Tools Shoppers | 47.64% | 17.87x |
| New Homeowners | 48.58% | 17.47x |
| Kitchen Stove Shoppers | 42.84% | 17.24x |
| Light Bulb Shoppers | 42.01% | 16.15x |
| Contractors & Construction Professionals | 44.78% | 16.07x |
Composition Percentage:
The overlap percentage between the Home Furnishings audience and the Interest attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
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APPAREL RETAILERS
The Home Furnishings audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Furnishings audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.31% | 1.28x |
| Buckle | 0.28% | 1.23x |
| Topshop | 0.02% | 1.20x |
| White House Black Market | 0.34% | 1.18x |
| Mens Wearhouse | 0.47% | 1.17x |
| Columbia | 0.01% | 1.09x |
| Eddie Bauer | 0.03% | 1.08x |
| Johnston and Murphy | 0.43% | 1.05x |
| Talbots | 0.04% | 1.04x |
| J. Crew | 0.04% | 0.99x |
Composition Percentage:
The overlap percentage between the Home Furnishings audience and the Location attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
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WEBSITES
The Home Furnishings audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home Furnishings audience is modinehvac.com.
| Website | Composition | Index |
| modinehvac.com | 1.53% | 209.97x |
| vikingcorp.com | 1.21% | 191.32x |
| trane.com | 2.73% | 185.61x |
| americanhvacparts.com | 3.12% | 176.74x |
| ashrae.org | 1.89% | 175.40x |
| nationalpumpsupply.com | 2.49% | 174.42x |
| pmengineer.com | 2.47% | 173.26x |
| acwholesalers.com | 6.31% | 172.36x |
| rheem.com | 3.90% | 170.39x |
| jrsmith.com | 2.97% | 165.64x |
Composition Percentage:
The overlap percentage between the Home Furnishings audience and the Web attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Furnishings audience is Home Improvement Contractor.
| Content Affinity | Composition | Index |
| Home Improvement Contractor | 3.33% | 42.15x |
| Handyman Tools | 0.07% | 38.40x |
| Lighting & Power | 6.01% | 32.51x |
| Rural Living | 0.25% | 31.32x |
| Bathrooms & Plumbing | 7.36% | 30.93x |
| Power Tools | 8.72% | 27.07x |
| Machines & Industrial Supplies | 7.93% | 25.92x |
| Flags & Trump | 0.16% | 24.51x |
| Home Remodeling | 4.96% | 24.03x |
| Painting & Renovation | 4.50% | 22.57x |
Composition Percentage:
The overlap percentage between the Home Furnishings audience and the Content Affinity attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
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DEMOGRAPHICS
The Home Furnishings audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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