Dstillery Audiences

HOME FURNISHINGS

Audience Size: 69.4 Thousand Devices

Explore the Home Furnishings Audience

Below you'll find more information about the Home Furnishings audience, broken down in different categories based on their digital and physical behaviors. These are 69.4 thousand unique devices whose actions qualify for the Home Furnishings audience.

Dstillery Crafted Audiences

INTERESTS

The Home Furnishings audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Furnishings audience is Home Heating and Cooling Researchers.

Interest Composition Index
Home Heating and Cooling Researchers 73.38% 33.27x
Plumbers 69.44% 24.62x
Product Manuals Researchers 57.51% 22.31x
Civil Engineers 67.73% 21.77x
DIYers 48.78% 21.50x
Home Exterior Design Enthusiasts 42.28% 21.47x
Power Tools Shoppers 52.18% 19.99x
Kitchen Stove Shoppers 40.26% 18.78x
Moving Truck Rental Researchers 42.92% 18.40x
Contractors & Construction Professionals 50.16% 18.26x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Interest attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Furnishings audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Furnishings audience is White House Black Market.

Location Composition Index
White House Black Market 0.02% 3.98x
Kate Spade 0.01% 3.54x
The Childrens Place 0.01% 1.98x
Carhartt 0.06% 1.65x
Journeys 0.01% 1.56x
Old Navy 0.01% 1.49x
Maurices 0.01% 1.46x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Location attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Furnishings audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Furnishings audience is achrnews.com.

Website Composition Index
achrnews.com 37.51% 511.41x
rheem.com 26.15% 248.24x
greenbuildingadvisor.com 12.12% 103.19x
iwae.com 11.92% 82.84x
electriciantalk.com 10.21% 77.40x
nfpa.org 11.77% 76.10x
justanswer.com 7.78% 73.96x
forums.jlconline.com 7.65% 70.30x
jlconline.com 11.07% 69.47x
waterheaterhub.com 7.26% 66.47x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Web attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Furnishings audience is Lighting & Power.

Content Affinity Composition Index
Lighting & Power 2.61% 182.13x
Machines & Industrial Supplies 3.00% 128.58x
Amateur Radios 2.33% 127.18x
Engineering 3.52% 105.40x
Clean Energy 1.57% 76.14x
Home Remodeling 1.30% 64.68x
Yard Structures 0.63% 55.34x
Design Software 11.79% 52.12x
Power Tools 7.26% 51.57x
Auto Body Upkeep & Repair Researchers 1.52% 50.70x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Content Affinity attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Furnishings audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male