Dstillery Audiences

HOME FURNISHINGS

Audience Size: 27.1 Thousand Devices

Explore the Home Furnishings Audience

Below you'll find more information about the Home Furnishings audience, broken down in different categories based on their digital and physical behaviors. These are 27.1 thousand unique devices whose actions qualify for the Home Furnishings audience.

Dstillery Crafted Audiences

INTERESTS

The Home Furnishings audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Furnishings audience is Home Heating and Cooling Researchers.

Interest Composition Index
Home Heating and Cooling Researchers 62.75% 45.83x
Plumbers 61.57% 26.94x
New Homeowners 41.18% 25.19x
Civil Engineers 77.65% 24.08x
Contractors & Construction Professionals 43.53% 21.18x
DIYers 26.27% 18.88x
Business Incorporating & LLC Filing Researchers 23.92% 16.09x
LED Lighting Shoppers 28.63% 15.65x
Spa and Pool Owners 25.88% 15.54x
Home Exterior Design Enthusiasts 12.55% 15.51x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Interest attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Furnishings audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Furnishings audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.07% 3.82x
Maurices 0.04% 1.95x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Location attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Furnishings audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Furnishings audience is pickhvac.com.

Website Composition Index
pickhvac.com 16.98% 85.12x
learnmetrics.com 22.84% 68.47x
finehomebuilding.com 14.23% 48.75x
diychatroom.com 16.01% 46.46x
garagejournal.com 13.32% 34.68x
homeinspectioninsider.com 8.09% 32.79x
convertunits.com 12.33% 23.94x
manualshelf.com 5.85% 22.57x
inchcalculator.com 16.46% 19.78x
doityourself.com 25.10% 19.08x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Web attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Furnishings audience is Design Software.

Content Affinity Composition Index
Design Software 12.45% 119.03x
Power Tools 1.84% 32.95x
Reproductive Health 0.26% 18.27x
Trucking 1.08% 14.18x
Data, Analytics & Coding 1.92% 14.04x
Do It Yourself 32.21% 13.87x
Party Suppliers 0.26% 12.35x
Appliances & Reviews 2.46% 11.88x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.54% 11.66x
Toronto Tourism 0.16% 11.36x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Content Affinity attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Furnishings audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male