Dstillery Audiences

HOME FURNISHINGS

Audience Size: 27.1 Thousand Devices

Explore the Home Furnishings Audience

Below you'll find more information about the Home Furnishings audience, broken down in different categories based on their digital and physical behaviors. These are 27.1 thousand unique devices whose actions qualify for the Home Furnishings audience.

Dstillery Crafted Audiences

INTERESTS

The Home Furnishings audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Furnishings audience is Home Heating and Cooling Researchers.

Interest Composition Index
Home Heating and Cooling Researchers 60.62% 41.46x
Plumbers 60.27% 26.84x
DIYers 37.33% 23.98x
Civil Engineers 70.55% 22.27x
Home Exterior Design Enthusiasts 22.26% 19.40x
LED Lighting Shoppers 32.19% 17.89x
Contractors & Construction Professionals 40.75% 17.62x
Product Manuals Researchers 39.04% 17.45x
Hardware Shoppers 16.78% 16.30x
Food Safety QA Professionals 25.68% 16.08x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Interest attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Furnishings audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Furnishings audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.07% 3.82x
Old Navy 0.04% 1.93x
Carhartt 0.15% 1.53x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Location attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Furnishings audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Furnishings audience is pickhvac.com.

Website Composition Index
pickhvac.com 20.33% 72.94x
learnmetrics.com 18.59% 67.93x
finehomebuilding.com 18.21% 44.96x
diychatroom.com 19.57% 42.92x
garagejournal.com 16.44% 36.22x
thisoldhouse.com 7.83% 31.31x
convertunits.com 13.70% 19.67x
manualshelf.com 5.21% 19.43x
doityourself.com 31.35% 19.08x
princessauto.com 3.61% 18.92x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Web attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Furnishings audience is Design Software.

Content Affinity Composition Index
Design Software 15.57% 125.20x
Power Tools 4.61% 61.10x
Reproductive Health 0.26% 18.27x
Trucking 2.02% 17.24x
Garden Power Equipment 3.10% 16.84x
Do It Yourself 39.29% 14.76x
Woodwork 2.81% 13.99x
Home Remodeling 0.58% 13.96x
Appliances & Reviews 3.39% 13.15x
Fishing 2.31% 12.84x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Content Affinity attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Furnishings audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male