Explore the Home Furnishings Audience
Below you'll find more information about the Home Furnishings audience, broken down in different categories based on their digital and physical behaviors. These are 84.2 thousand unique devices whose actions qualify for the Home Furnishings audience.
INTERESTS
The Home Furnishings audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Furnishings audience is Home Heating and Cooling Researchers.
| Interest | Composition | Index |
| Home Heating and Cooling Researchers | 76.19% | 36.28x |
| Product Manuals Researchers | 58.03% | 25.45x |
| Plumbers | 68.94% | 25.34x |
| Home Exterior Design Enthusiasts | 43.71% | 23.19x |
| DIYers | 50.46% | 23.06x |
| Civil Engineers | 67.94% | 22.77x |
| Power Tools Shoppers | 53.62% | 21.28x |
| Moving Truck Rental Researchers | 44.38% | 20.05x |
| Kitchen Stove Shoppers | 40.63% | 19.43x |
| Contractors & Construction Professionals | 50.87% | 19.29x |
Composition Percentage:
The overlap percentage between the Home Furnishings audience and the Interest attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Curious about what else the Home Furnishings audience is interested in?
Sign Up
APPAREL RETAILERS
The Home Furnishings audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Furnishings audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.03% | 7.68x |
| Journeys | 0.02% | 4.31x |
| White House Black Market | 0.02% | 3.98x |
| Express | 0.02% | 3.96x |
| The Childrens Place | 0.04% | 3.68x |
| Mens Wearhouse | 0.02% | 3.62x |
| Kate Spade | 0.01% | 3.54x |
| Victoria's Secret | 0.02% | 2.71x |
| Carhartt | 0.08% | 1.51x |
Composition Percentage:
The overlap percentage between the Home Furnishings audience and the Location attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Want to find more of the Home Furnishings audience in the real world?
Sign Up
WEBSITES
The Home Furnishings audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home Furnishings audience is achrnews.com.
| Website | Composition | Index |
| achrnews.com | 37.33% | 359.52x |
| heatinghelp.com | 34.50% | 316.77x |
| angieslist.com | 13.18% | 214.30x |
| rheem.com | 18.83% | 200.17x |
| energyvanguard.com | 12.66% | 115.73x |
| greenbuildingadvisor.com | 9.94% | 91.37x |
| electriciantalk.com | 9.61% | 76.47x |
| iwae.com | 10.31% | 73.14x |
| tractorhouse.com | 4.99% | 72.96x |
| forums.jlconline.com | 7.79% | 72.13x |
Composition Percentage:
The overlap percentage between the Home Furnishings audience and the Web attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Want to see more of the websites the Home Furnishings audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Furnishings audience is Bathrooms & Plumbing.
| Content Affinity | Composition | Index |
| Bathrooms & Plumbing | 3.22% | 191.92x |
| Lighting & Power | 3.17% | 149.08x |
| Machines & Industrial Supplies | 3.49% | 107.43x |
| Amateur Radios | 2.64% | 98.80x |
| Engineering | 3.84% | 91.26x |
| Health & Safety Compliance | 0.66% | 75.93x |
| Clean Energy | 1.65% | 72.19x |
| Pool Cleaning | 0.85% | 62.18x |
| Home Remodeling | 1.48% | 60.23x |
| Yard Structures | 1.00% | 50.08x |
Composition Percentage:
The overlap percentage between the Home Furnishings audience and the Content Affinity attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Want to see more of the Content Affinities the Home Furnishings audience visits?
Sign Up
DEMOGRAPHICS
The Home Furnishings audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
Interested in seeing other characteristics of the Home Furnishings audience?
Sign Up