Dstillery Audiences

HOME FURNISHINGS

Audience Size: 1.3 Million Devices

Explore the Home Furnishings Audience

Below you'll find more information about the Home Furnishings audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Home Furnishings audience.

Dstillery Crafted Audiences

INTERESTS

The Home Furnishings audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Furnishings audience is Home Heating and Cooling Researchers.

Interest Composition Index
Home Heating and Cooling Researchers 55.96% 34.78x
Plumbers 45.02% 26.17x
Product Manuals Researchers 40.16% 25.63x
Home Exterior Design Enthusiasts 35.10% 24.98x
Power Tools Shoppers 37.38% 23.21x
New Homeowners 40.55% 22.87x
DIYers 41.82% 22.40x
Contractors & Construction Professionals 36.57% 21.74x
Kitchen Stove Shoppers 33.29% 21.45x
Light Bulb Shoppers 34.08% 21.33x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Interest attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Furnishings audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Furnishings audience is Chicos.

Location Composition Index
Chicos 0.04% 1.37x
Johnston and Murphy 0.08% 1.29x
Old Navy 0.06% 1.21x
Gymboree 0.02% 1.21x
Michael Kors 0.02% 1.19x
Charlotte Russe 0.02% 1.18x
Talbots 0.03% 1.16x
Jos A. Bank Clothiers 0.26% 1.13x
Mens Wearhouse 0.41% 1.11x
White House Black Market 0.08% 1.11x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Location attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Furnishings audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Furnishings audience is lennoxcommercial.com.

Website Composition Index
lennoxcommercial.com 1.35% 196.81x
modinehvac.com 1.89% 174.57x
americanhvacparts.com 2.73% 152.03x
trane.com 3.68% 151.84x
pmengineer.com 2.23% 150.33x
greenheck.com 1.87% 148.35x
budgetheating.com 3.67% 144.92x
acwholesalers.com 8.70% 143.53x
rheem.com 5.44% 143.14x
furnacepartsource.com 2.26% 142.19x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Web attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Furnishings audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 4.34% 39.64x
Handyman Tools 0.08% 37.70x
Lighting & Power 6.12% 32.85x
Bathrooms & Plumbing 7.73% 30.04x
Rural Living 0.27% 29.60x
Power Tools 8.48% 26.32x
Machines & Industrial Supplies 7.67% 25.13x
Home Remodeling 5.36% 24.89x
Flags & Trump 0.17% 23.97x
Clean Energy 3.59% 22.71x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Content Affinity attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Furnishings audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male