Dstillery Audiences

HOME FURNISHINGS

Audience Size: 1.4 Million Devices

Explore the Home Furnishings Audience

Below you'll find more information about the Home Furnishings audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Home Furnishings audience.

Dstillery Crafted Audiences

INTERESTS

The Home Furnishings audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Furnishings audience is Home Heating and Cooling Researchers.

Interest Composition Index
Home Heating and Cooling Researchers 55.43% 29.99x
Home Exterior Design Enthusiasts 35.17% 20.27x
Product Manuals Researchers 42.43% 19.90x
New Homeowners 41.03% 19.77x
Contractors & Construction Professionals 36.99% 18.56x
Power Tools Shoppers 38.85% 18.04x
Spa and Pool Owners 32.59% 17.40x
Light Bulb Shoppers 35.59% 17.12x
Kitchen Stove Shoppers 34.58% 17.11x
Flooring Shoppers 32.17% 17.09x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Interest attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Furnishings audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Furnishings audience is LL Bean.

Location Composition Index
LL Bean 0.01% 2.04x
Saint Laurent Paris 0.01% 1.28x
Express Outlets 0.00% 1.26x
J. Crew 0.04% 1.24x
Madewell 0.02% 1.24x
Zara 0.03% 1.19x
Old Navy 0.07% 1.19x
Columbia 0.01% 1.17x
Jos A. Bank Clothiers 0.16% 1.15x
Tommy Bahama 0.02% 1.10x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Location attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Furnishings audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Furnishings audience is lennoxcommercial.com.

Website Composition Index
lennoxcommercial.com 1.60% 231.93x
modinehvac.com 2.16% 198.34x
pmengineer.com 2.11% 179.11x
americanhvacparts.com 2.76% 177.08x
greenheck.com 2.15% 174.78x
trane.com 4.29% 173.17x
budgetheating.com 3.34% 172.94x
daikinapplied.com 1.05% 169.60x
rheem.com 6.18% 168.68x
pmmag.com 2.47% 168.51x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Web attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Furnishings audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 4.90% 38.71x
Handyman Tools 0.08% 33.80x
Lighting & Power 6.34% 33.62x
Bathrooms & Plumbing 7.69% 29.61x
Rural Living 0.29% 27.22x
Power Tools 8.80% 25.59x
Home Remodeling 5.36% 25.57x
Machines & Industrial Supplies 7.71% 24.84x
Electronic Cabling 2.45% 23.02x
Flags & Trump 0.17% 22.91x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Content Affinity attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Furnishings audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male