Dstillery Audiences

HOME FURNISHINGS

Audience Size: 1.6 Million Devices

Explore the Home Furnishings Audience

Below you'll find more information about the Home Furnishings audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Home Furnishings audience.

Dstillery Crafted Audiences

INTERESTS

The Home Furnishings audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Furnishings audience is Product Manuals Researchers.

Interest Composition Index
Product Manuals Researchers 38.75% 18.81x
New Homeowners 38.27% 17.49x
Power Tools Shoppers 33.95% 17.40x
Contractors & Construction Professionals 33.80% 17.32x
Spa and Pool Owners 29.89% 15.64x
Light Bulb Shoppers 32.50% 15.46x
Civil Engineers 36.29% 15.03x
Flooring Shoppers 30.16% 15.03x
Lawn and Home Pest Control Researchers 28.80% 14.33x
Major Appliance Shoppers 29.60% 14.33x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Interest attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Furnishings audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Furnishings audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.61x
Dressbarn 0.04% 1.25x
Gymboree 0.03% 1.19x
Carhartt 0.22% 1.14x
Columbia 0.01% 1.12x
Tommy Bahama 0.02% 1.09x
LOFT 0.04% 1.09x
Lane Bryant 0.04% 1.08x
Ralph Lauren 0.01% 1.08x
Coach 0.05% 1.05x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Location attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Furnishings audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Furnishings audience is lennoxcommercial.com.

Website Composition Index
lennoxcommercial.com 1.85% 195.05x
ecomfort.com 1.02% 173.01x
modinehvac.com 2.07% 166.91x
pmengineer.com 1.66% 162.02x
budgetheating.com 2.90% 156.63x
americanhvacparts.com 2.53% 155.71x
greenheck.com 2.47% 152.69x
pmmag.com 1.96% 152.37x
furnacepartsource.com 1.82% 149.84x
coburns.com 1.59% 149.62x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Web attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Furnishings audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 5.21% 31.90x
Lighting & Power 6.21% 29.87x
Bathrooms & Plumbing 7.48% 26.66x
Rural Living 0.29% 23.49x
Home Remodeling 5.35% 23.44x
Machines & Industrial Supplies 7.46% 22.94x
Power Tools 8.93% 22.63x
Electronic Cabling 2.53% 21.40x
Clean Energy 3.29% 20.29x
Pool Cleaning 2.29% 18.98x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Content Affinity attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Furnishings audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male