Dstillery Audiences

HOME FURNISHINGS

Audience Size: 43.3 Thousand Devices

Explore the Home Furnishings Audience

Below you'll find more information about the Home Furnishings audience, broken down in different categories based on their digital and physical behaviors. These are 43.3 thousand unique devices whose actions qualify for the Home Furnishings audience.

Dstillery Crafted Audiences

INTERESTS

The Home Furnishings audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Furnishings audience is Home Heating and Cooling Researchers.

Interest Composition Index
Home Heating and Cooling Researchers 74.15% 34.36x
Plumbers 75.37% 28.33x
Home Exterior Design Enthusiasts 41.22% 22.64x
Civil Engineers 70.98% 22.55x
DIYers 49.76% 22.19x
Product Manuals Researchers 55.12% 21.51x
Kitchen Stove Shoppers 41.71% 21.06x
Hardware Shoppers 33.90% 20.03x
Flooring Shoppers 40.49% 19.60x
Power Tools Shoppers 50.98% 19.41x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Interest attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Furnishings audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Furnishings audience is Aeropostale.

Location Composition Index
Aeropostale 0.04% 3.25x
Journeys 0.04% 1.92x
Banana Republic 0.02% 1.87x
Gap 0.02% 1.84x
Dressbarn 0.02% 1.81x
Zumiez 0.02% 1.79x
Jos A. Bank Clothiers 0.02% 1.58x
Talbots 0.01% 1.56x
American Eagle Outfitters 0.02% 1.45x
Express 0.02% 1.35x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Location attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Furnishings audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Furnishings audience is rheem.com.

Website Composition Index
rheem.com 39.96% 339.58x
greenbuildingadvisor.com 16.88% 128.00x
iwae.com 14.62% 114.88x
nfpa.org 15.10% 95.76x
electriciantalk.com 12.56% 93.93x
jlconline.com 13.59% 88.89x
contractortalk.com 13.96% 70.43x
pickhvac.com 23.80% 64.69x
finehomebuilding.com 21.22% 58.33x
practicalmachinist.com 8.43% 56.27x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Web attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Furnishings audience is Design Software.

Content Affinity Composition Index
Design Software 14.45% 74.44x
Power Tools 7.48% 67.22x
Electrical Engineering 1.02% 37.50x
Garden Power Equipment 5.39% 33.78x
Painting & Renovation 1.21% 29.52x
Lawns & Pest Control 0.74% 26.12x
Home Remodeling 1.58% 26.00x
Woodwork 5.62% 25.31x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.88% 21.01x
Trucking 3.95% 19.39x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Content Affinity attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Furnishings audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male