Explore the Home Furnishings Audience
Below you'll find more information about the Home Furnishings audience, broken down in different categories based on their digital and physical behaviors. These are 573.1 thousand unique devices whose actions qualify for the Home Furnishings audience.
INTERESTS
The Home Furnishings audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Furnishings audience is Home Heating and Cooling Researchers.
| Interest | Composition | Index |
| Home Heating and Cooling Researchers | 69.29% | 27.11x |
| Product Manuals Researchers | 51.65% | 21.86x |
| Plumbers | 56.77% | 21.82x |
| Home Exterior Design Enthusiasts | 45.05% | 21.25x |
| DIYers | 48.88% | 20.56x |
| Power Tools Shoppers | 48.70% | 20.27x |
| Kitchen Stove Shoppers | 43.58% | 19.40x |
| New Homeowners | 49.05% | 19.28x |
| Contractors & Construction Professionals | 44.79% | 17.87x |
| Light Bulb Shoppers | 43.30% | 17.73x |
Composition Percentage:
The overlap percentage between the Home Furnishings audience and the Interest attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
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APPAREL RETAILERS
The Home Furnishings audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Furnishings audience is J. Crew.
| Location | Composition | Index |
| J. Crew | 0.02% | 1.53x |
| Carhartt | 0.07% | 1.45x |
| White House Black Market | 0.08% | 1.31x |
| Dressbarn | 0.04% | 1.25x |
| Belk | 0.01% | 1.23x |
| Chicos | 0.05% | 1.19x |
| Hugo Boss | 0.03% | 1.18x |
| Eddie Bauer | 0.02% | 1.16x |
| Talbots | 0.03% | 1.14x |
| REI | 0.01% | 1.12x |
Composition Percentage:
The overlap percentage between the Home Furnishings audience and the Location attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
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WEBSITES
The Home Furnishings audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home Furnishings audience is carrier.com.
| Website | Composition | Index |
| carrier.com | 12.29% | 166.04x |
| totalhomesupply.com | 5.70% | 164.04x |
| achrnews.com | 17.85% | 161.71x |
| bryant.com | 6.02% | 155.69x |
| hvacdirect.com | 13.53% | 147.99x |
| heatinghelp.com | 10.11% | 140.43x |
| rinnai.us | 6.54% | 135.64x |
| watts.com | 6.75% | 127.64x |
| lennox.com | 19.91% | 114.58x |
| centralhtg.com | 7.32% | 105.56x |
Composition Percentage:
The overlap percentage between the Home Furnishings audience and the Web attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Furnishings audience is Home Improvement Contractor.
| Content Affinity | Composition | Index |
| Home Improvement Contractor | 2.83% | 50.76x |
| Handyman Tools | 0.06% | 44.97x |
| Lighting & Power | 5.91% | 37.75x |
| Bathrooms & Plumbing | 7.22% | 37.45x |
| Rural Living | 0.23% | 37.31x |
| Power Tools | 8.90% | 30.92x |
| Machines & Industrial Supplies | 7.87% | 30.74x |
| Home Remodeling | 4.67% | 27.84x |
| Flags & Trump | 0.14% | 27.14x |
| Painting & Renovation | 4.15% | 25.44x |
Composition Percentage:
The overlap percentage between the Home Furnishings audience and the Content Affinity attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
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DEMOGRAPHICS
The Home Furnishings audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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