Dstillery Audiences

HOME FURNISHINGS

Audience Size: 88.7 Thousand Devices

Explore the Home Furnishings Audience

Below you'll find more information about the Home Furnishings audience, broken down in different categories based on their digital and physical behaviors. These are 88.7 thousand unique devices whose actions qualify for the Home Furnishings audience.

Dstillery Crafted Audiences

INTERESTS

The Home Furnishings audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Furnishings audience is Home Heating and Cooling Researchers.

Interest Composition Index
Home Heating and Cooling Researchers 73.83% 32.65x
Plumbers 72.62% 24.51x
Product Manuals Researchers 56.28% 21.30x
DIYers 48.56% 20.43x
Civil Engineers 69.29% 20.42x
Home Exterior Design Enthusiasts 38.73% 19.24x
Power Tools Shoppers 51.13% 18.75x
Kitchen Stove Shoppers 41.30% 18.24x
Contractors & Construction Professionals 50.23% 17.13x
Home Brewing Enthusiasts 39.94% 16.73x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Interest attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Furnishings audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Furnishings audience is White House Black Market.

Location Composition Index
White House Black Market 0.02% 3.98x
Kate Spade 0.01% 3.54x
American Eagle Outfitters 0.02% 1.87x
Chicos 0.02% 1.80x
Journeys 0.01% 1.56x
The Childrens Place 0.02% 1.34x
Maurices 0.02% 1.09x
Carhartt 0.08% 0.78x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Location attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Furnishings audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Furnishings audience is rheem.com.

Website Composition Index
rheem.com 31.26% 268.13x
greenbuildingadvisor.com 14.26% 108.53x
archtoolbox.com 6.36% 90.63x
iwae.com 13.77% 86.32x
nfpa.org 12.99% 80.69x
electriciantalk.com 11.44% 80.10x
forums.jlconline.com 8.44% 75.93x
waterheaterhub.com 7.78% 75.34x
justanswer.com 5.33% 75.09x
jlconline.com 12.63% 73.67x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Web attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Furnishings audience is Machines & Industrial Supplies.

Content Affinity Composition Index
Machines & Industrial Supplies 2.59% 130.69x
Engineering 3.41% 116.17x
Clean Energy 1.52% 79.59x
Home Remodeling 1.25% 66.31x
Power Tools 8.19% 57.92x
Design Software 12.91% 56.98x
Auto Body Upkeep & Repair Researchers 1.40% 54.06x
Car Keys, Locks & Remotes 1.04% 43.31x
Trucks 0.91% 38.89x
Lawns & Pest Control 1.64% 34.70x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Content Affinity attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Furnishings audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male