Dstillery Audiences

HOME FURNISHINGS

Audience Size: 84.2 Thousand Devices

Explore the Home Furnishings Audience

Below you'll find more information about the Home Furnishings audience, broken down in different categories based on their digital and physical behaviors. These are 84.2 thousand unique devices whose actions qualify for the Home Furnishings audience.

Dstillery Crafted Audiences

INTERESTS

The Home Furnishings audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Furnishings audience is Home Heating and Cooling Researchers.

Interest Composition Index
Home Heating and Cooling Researchers 76.19% 36.28x
Product Manuals Researchers 58.03% 25.45x
Plumbers 68.94% 25.34x
Home Exterior Design Enthusiasts 43.71% 23.19x
DIYers 50.46% 23.06x
Civil Engineers 67.94% 22.77x
Power Tools Shoppers 53.62% 21.28x
Moving Truck Rental Researchers 44.38% 20.05x
Kitchen Stove Shoppers 40.63% 19.43x
Contractors & Construction Professionals 50.87% 19.29x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Interest attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Furnishings audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Furnishings audience is Chicos.

Location Composition Index
Chicos 0.03% 7.68x
Journeys 0.02% 4.31x
White House Black Market 0.02% 3.98x
Express 0.02% 3.96x
The Childrens Place 0.04% 3.68x
Mens Wearhouse 0.02% 3.62x
Kate Spade 0.01% 3.54x
Victoria's Secret 0.02% 2.71x
Carhartt 0.08% 1.51x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Location attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Furnishings audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Furnishings audience is achrnews.com.

Website Composition Index
achrnews.com 37.33% 359.52x
heatinghelp.com 34.50% 316.77x
angieslist.com 13.18% 214.30x
rheem.com 18.83% 200.17x
energyvanguard.com 12.66% 115.73x
greenbuildingadvisor.com 9.94% 91.37x
electriciantalk.com 9.61% 76.47x
iwae.com 10.31% 73.14x
tractorhouse.com 4.99% 72.96x
forums.jlconline.com 7.79% 72.13x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Web attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Furnishings audience is Bathrooms & Plumbing.

Content Affinity Composition Index
Bathrooms & Plumbing 3.22% 191.92x
Lighting & Power 3.17% 149.08x
Machines & Industrial Supplies 3.49% 107.43x
Amateur Radios 2.64% 98.80x
Engineering 3.84% 91.26x
Health & Safety Compliance 0.66% 75.93x
Clean Energy 1.65% 72.19x
Pool Cleaning 0.85% 62.18x
Home Remodeling 1.48% 60.23x
Yard Structures 1.00% 50.08x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Content Affinity attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Furnishings audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male