Dstillery Audiences

HOME FURNISHINGS

Audience Size: 573.1 Thousand Devices

Explore the Home Furnishings Audience

Below you'll find more information about the Home Furnishings audience, broken down in different categories based on their digital and physical behaviors. These are 573.1 thousand unique devices whose actions qualify for the Home Furnishings audience.

Dstillery Crafted Audiences

INTERESTS

The Home Furnishings audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Furnishings audience is Home Heating and Cooling Researchers.

Interest Composition Index
Home Heating and Cooling Researchers 69.29% 27.11x
Product Manuals Researchers 51.65% 21.86x
Plumbers 56.77% 21.82x
Home Exterior Design Enthusiasts 45.05% 21.25x
DIYers 48.88% 20.56x
Power Tools Shoppers 48.70% 20.27x
Kitchen Stove Shoppers 43.58% 19.40x
New Homeowners 49.05% 19.28x
Contractors & Construction Professionals 44.79% 17.87x
Light Bulb Shoppers 43.30% 17.73x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Interest attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Furnishings audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Furnishings audience is J. Crew.

Location Composition Index
J. Crew 0.02% 1.53x
Carhartt 0.07% 1.45x
White House Black Market 0.08% 1.31x
Dressbarn 0.04% 1.25x
Belk 0.01% 1.23x
Chicos 0.05% 1.19x
Hugo Boss 0.03% 1.18x
Eddie Bauer 0.02% 1.16x
Talbots 0.03% 1.14x
REI 0.01% 1.12x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Location attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Furnishings audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Furnishings audience is carrier.com.

Website Composition Index
carrier.com 12.29% 166.04x
totalhomesupply.com 5.70% 164.04x
achrnews.com 17.85% 161.71x
bryant.com 6.02% 155.69x
hvacdirect.com 13.53% 147.99x
heatinghelp.com 10.11% 140.43x
rinnai.us 6.54% 135.64x
watts.com 6.75% 127.64x
lennox.com 19.91% 114.58x
centralhtg.com 7.32% 105.56x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Web attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Furnishings audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 2.83% 50.76x
Handyman Tools 0.06% 44.97x
Lighting & Power 5.91% 37.75x
Bathrooms & Plumbing 7.22% 37.45x
Rural Living 0.23% 37.31x
Power Tools 8.90% 30.92x
Machines & Industrial Supplies 7.87% 30.74x
Home Remodeling 4.67% 27.84x
Flags & Trump 0.14% 27.14x
Painting & Renovation 4.15% 25.44x
Composition Percentage: The overlap percentage between the Home Furnishings audience and the Content Affinity attribute.
Index: A comparison of the Home Furnishings audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Furnishings audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male