Dstillery Audiences

HOME IMPROVEMENT CONTRACTOR

Audience Size: 53.7 Thousand Devices

Explore the Home Improvement Contractor Audience

Below you'll find more information about the Home Improvement Contractor audience, broken down in different categories based on their digital and physical behaviors. These are 53.7 thousand unique devices whose actions qualify for the Home Improvement Contractor audience.

Dstillery Crafted Audiences

INTERESTS

The Home Improvement Contractor audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Improvement Contractor audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 75.48% 35.60x
Power Tools Shoppers 80.57% 33.54x
Spa and Pool Owners 80.66% 33.50x
Product Manuals Researchers 77.60% 32.85x
DIYers 75.81% 31.89x
New Homeowners 77.74% 30.55x
Big Box Shoppers 74.76% 30.53x
Lawn and Home Pest Control Researchers 69.63% 30.32x
Country Home Decorators 68.70% 30.28x
Hardware Shoppers 64.06% 30.24x
Composition Percentage: The overlap percentage between the Home Improvement Contractor audience and the Interest attribute.
Index: A comparison of the Home Improvement Contractor audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Improvement Contractor audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Improvement Contractor audience is Madewell.

Location Composition Index
Madewell 0.02% 2.25x
REI 0.02% 2.10x
Patagonia 0.01% 1.71x
Chicos 0.07% 1.64x
Journeys 0.07% 1.59x
Forever 21 0.06% 1.54x
Carhartt 0.08% 1.43x
Express Outlets 0.01% 1.36x
Armani 0.02% 1.32x
Eddie Bauer 0.02% 1.26x
Composition Percentage: The overlap percentage between the Home Improvement Contractor audience and the Location attribute.
Index: A comparison of the Home Improvement Contractor audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Improvement Contractor audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Improvement Contractor audience is sportsmansguide.com.

Website Composition Index
sportsmansguide.com 25.97% 53.40x
walmart.com 71.77% 44.79x
sherwin-williams.com 20.87% 44.13x
todayshomeowner.com 33.85% 40.03x
tractorhouse.com 19.24% 38.35x
angieslist.com 30.03% 36.96x
historyinorbit.com 16.55% 35.49x
thisoldhouse.com 44.41% 32.92x
informationvine.com 19.12% 32.37x
photobucket.com 20.44% 32.37x
Composition Percentage: The overlap percentage between the Home Improvement Contractor audience and the Web attribute.
Index: A comparison of the Home Improvement Contractor audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Improvement Contractor audience is Rural Living.

Content Affinity Composition Index
Rural Living 1.55% 254.45x
Discount Shopping 18.18% 117.60x
Power Tools 23.99% 83.33x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 1.61% 80.33x
Auto Body Upkeep & Repair Researchers 18.38% 79.81x
Holiday Gifts 3.07% 76.14x
Assorted Topics (Cooking, Games, Viral Media) 0.50% 73.45x
Lighting & Power 11.04% 70.53x
Painting & Renovation 11.33% 69.40x
Auto Tires & Parts Repair Researchers 10.24% 68.57x
Composition Percentage: The overlap percentage between the Home Improvement Contractor audience and the Content Affinity attribute.
Index: A comparison of the Home Improvement Contractor audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Improvement Contractor audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male