Dstillery Audiences

HOME IMPROVEMENT CONTRACTOR

Audience Size: 49.1 Thousand Devices

Explore the Home Improvement Contractor Audience

Below you'll find more information about the Home Improvement Contractor audience, broken down in different categories based on their digital and physical behaviors. These are 49.1 thousand unique devices whose actions qualify for the Home Improvement Contractor audience.

Dstillery Crafted Audiences

INTERESTS

The Home Improvement Contractor audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Improvement Contractor audience is Product Manuals Researchers.

Interest Composition Index
Product Manuals Researchers 80.88% 28.02x
Power Tools Shoppers 82.46% 27.66x
Home Exterior Design Enthusiasts 78.74% 27.39x
Lawn and Home Pest Control Researchers 72.97% 25.84x
DIYers 77.96% 25.78x
New Homeowners 78.94% 25.01x
Spa and Pool Owners 82.76% 25.01x
Getting Off the Grid Travelers 75.24% 24.99x
Light Bulb Shoppers 75.50% 24.61x
Country Home Decorators 73.41% 24.35x
Composition Percentage: The overlap percentage between the Home Improvement Contractor audience and the Interest attribute.
Index: A comparison of the Home Improvement Contractor audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Improvement Contractor audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Improvement Contractor audience is Free People.

Location Composition Index
Free People 0.08% 4.97x
Lane Bryant 0.10% 3.85x
Ann Taylor 0.02% 1.86x
Gap 0.10% 1.85x
Dressbarn 0.04% 1.84x
LOFT 0.08% 1.79x
Chicos 0.06% 1.75x
Mens Wearhouse 0.08% 1.74x
Aeropostale 0.06% 1.62x
Tommy Bahama 0.01% 1.55x
Composition Percentage: The overlap percentage between the Home Improvement Contractor audience and the Location attribute.
Index: A comparison of the Home Improvement Contractor audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Improvement Contractor audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Improvement Contractor audience is oreillyauto.com.

Website Composition Index
oreillyauto.com 17.92% 119.67x
searspartsdirect.com 21.33% 111.93x
mytractorforum.com 13.63% 82.40x
midlandhardware.com 10.65% 74.92x
westmarine.com 13.93% 73.35x
landof10.com 8.13% 72.82x
geappliances.com 16.43% 72.02x
dormanproducts.com 7.46% 69.44x
homewyse.com 8.37% 69.03x
thebrofessional.net 9.60% 65.56x
Composition Percentage: The overlap percentage between the Home Improvement Contractor audience and the Web attribute.
Index: A comparison of the Home Improvement Contractor audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Improvement Contractor audience is Discount Shopping.

Content Affinity Composition Index
Discount Shopping 17.02% 154.36x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 1.52% 96.72x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 1.24% 93.48x
Power Tools 23.96% 82.40x
Auto Body Upkeep & Repair Researchers 17.98% 81.43x
Lighting & Power 10.82% 76.52x
Painting & Renovation 10.68% 68.61x
Auto Tires & Parts Repair Researchers 9.60% 67.44x
Yard Structures 11.66% 65.54x
Machines & Industrial Supplies 13.90% 62.71x
Composition Percentage: The overlap percentage between the Home Improvement Contractor audience and the Content Affinity attribute.
Index: A comparison of the Home Improvement Contractor audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Improvement Contractor audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male