Dstillery Audiences

HOME IMPROVEMENT CONTRACTOR

Audience Size: 109.8 Thousand Devices

Explore the Home Improvement Contractor Audience

Below you'll find more information about the Home Improvement Contractor audience, broken down in different categories based on their digital and physical behaviors. These are 109.8 thousand unique devices whose actions qualify for the Home Improvement Contractor audience.

Dstillery Crafted Audiences

INTERESTS

The Home Improvement Contractor audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Improvement Contractor audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 73.91% 29.65x
Spa and Pool Owners 79.63% 29.30x
Power Tools Shoppers 79.61% 28.44x
Product Manuals Researchers 76.52% 28.27x
Big Box Shoppers 73.66% 27.69x
DIYers 76.51% 26.87x
New Homeowners 76.93% 26.75x
Light Bulb Shoppers 72.35% 26.32x
Lawn and Home Pest Control Researchers 68.10% 25.77x
Blender Shoppers 69.74% 25.76x
Composition Percentage: The overlap percentage between the Home Improvement Contractor audience and the Interest attribute.
Index: A comparison of the Home Improvement Contractor audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Improvement Contractor audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Improvement Contractor audience is REI.

Location Composition Index
REI 0.04% 2.86x
Armani 0.03% 1.26x
Talbots 0.04% 1.17x
Mens Wearhouse 0.49% 1.15x
Jos A. Bank Clothiers 0.29% 1.14x
White House Black Market 0.33% 1.12x
Journeys 0.05% 1.10x
Intermix 0.01% 1.08x
Gymboree 0.05% 1.04x
Hollister 0.04% 1.03x
Composition Percentage: The overlap percentage between the Home Improvement Contractor audience and the Location attribute.
Index: A comparison of the Home Improvement Contractor audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Improvement Contractor audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Improvement Contractor audience is truevalue.com.

Website Composition Index
truevalue.com 50.81% 740.70x
harborfreight.com 69.99% 383.10x
campingworld.com 7.98% 158.45x
briggsandstratton.com 9.30% 145.18x
greenbuildingadvisor.com 8.67% 140.51x
dormanproducts.com 7.07% 123.70x
tractorsupply.com 5.91% 115.96x
searsoutlet.com 16.49% 113.14x
brownells.com 8.27% 112.84x
rockler.com 6.31% 109.12x
Composition Percentage: The overlap percentage between the Home Improvement Contractor audience and the Web attribute.
Index: A comparison of the Home Improvement Contractor audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Improvement Contractor audience is Rural Living.

Content Affinity Composition Index
Rural Living 1.57% 185.00x
Handyman Tools 0.28% 154.02x
Discount Shopping 18.95% 79.44x
Flags & Trump 0.53% 78.32x
ISPs & Local Services 0.30% 76.47x
Power Tools 23.74% 70.56x
As Seen On TV Products 0.40% 70.15x
Auto Body Upkeep & Repair Researchers 18.23% 62.98x
Lighting & Power 11.58% 60.21x
Painting & Renovation 12.04% 56.18x
Composition Percentage: The overlap percentage between the Home Improvement Contractor audience and the Content Affinity attribute.
Index: A comparison of the Home Improvement Contractor audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Improvement Contractor audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male