Dstillery Audiences

HOME IMPROVEMENT CONTRACTOR

Audience Size: 12.7 Thousand Devices

Explore the Home Improvement Contractor Audience

Below you'll find more information about the Home Improvement Contractor audience, broken down in different categories based on their digital and physical behaviors. These are 12.7 thousand unique devices whose actions qualify for the Home Improvement Contractor audience.

Dstillery Crafted Audiences

INTERESTS

The Home Improvement Contractor audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Improvement Contractor audience is Product Manuals Researchers.

Interest Composition Index
Product Manuals Researchers 73.64% 31.04x
Home Exterior Design Enthusiasts 64.34% 30.38x
Power Tools Shoppers 75.19% 29.83x
Spa and Pool Owners 68.22% 29.56x
Kitchen Stove Shoppers 61.24% 27.86x
DIYers 62.02% 27.35x
Kitchen Appliance Shoppers 62.79% 27.17x
Hardware Shoppers 55.81% 26.73x
Light Bulb Shoppers 64.34% 26.38x
Country Home Decorators 58.91% 25.85x
Composition Percentage: The overlap percentage between the Home Improvement Contractor audience and the Interest attribute.
Index: A comparison of the Home Improvement Contractor audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Improvement Contractor audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Improvement Contractor audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.10% 3.85x
Mens Wearhouse 0.14% 2.83x
Express 0.09% 2.51x
Carhartt 0.29% 2.13x
Brooks Brothers 0.03% 1.78x
Buckle 0.04% 1.75x
Chicos 0.04% 1.71x
American Eagle Outfitters 0.04% 1.68x
Victoria's Secret 0.07% 1.68x
White House Black Market 0.05% 1.65x
Composition Percentage: The overlap percentage between the Home Improvement Contractor audience and the Location attribute.
Index: A comparison of the Home Improvement Contractor audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Improvement Contractor audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Improvement Contractor audience is diychatroom.com.

Website Composition Index
diychatroom.com 16.75% 41.12x
todayshomeowner.com 27.23% 40.62x
tractorbynet.com 16.16% 39.86x
walmart.com 31.57% 38.07x
yellowpages.com 26.37% 34.96x
angieslist.com 18.59% 34.57x
equipmenttrader.com 13.53% 31.94x
manualslib.com 53.38% 31.77x
justanswer.com 40.14% 29.08x
thisoldhouse.com 39.25% 29.00x
Composition Percentage: The overlap percentage between the Home Improvement Contractor audience and the Web attribute.
Index: A comparison of the Home Improvement Contractor audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Improvement Contractor audience is Lighting & Power.

Content Affinity Composition Index
Lighting & Power 8.81% 87.73x
Home Remodeling 8.38% 82.51x
Power Tools 16.90% 73.32x
Bathrooms & Plumbing 7.53% 68.02x
Auto Body Upkeep & Repair Researchers 11.08% 67.49x
Yard Structures 8.10% 64.49x
Amateur Radios 10.80% 62.44x
Home Furnishings 23.44% 59.11x
Machines & Industrial Supplies 8.95% 57.58x
Painting & Renovation 6.68% 52.84x
Composition Percentage: The overlap percentage between the Home Improvement Contractor audience and the Content Affinity attribute.
Index: A comparison of the Home Improvement Contractor audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Improvement Contractor audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male