Dstillery Audiences

HOME IMPROVEMENT CONTRACTOR

Audience Size: 337.1 Thousand Devices

Explore the Home Improvement Contractor Audience

Below you'll find more information about the Home Improvement Contractor audience, broken down in different categories based on their digital and physical behaviors. These are 337.1 thousand unique devices whose actions qualify for the Home Improvement Contractor audience.

Dstillery Crafted Audiences

INTERESTS

The Home Improvement Contractor audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Improvement Contractor audience is Spa and Pool Owners.

Interest Composition Index
Spa and Pool Owners 58.55% 28.95x
Light Bulb Shoppers 54.08% 25.07x
New Homeowners 62.01% 24.94x
Moving Services Shoppers 59.70% 24.22x
Contractors & Construction Professionals 46.80% 23.91x
Lawn and Home Pest Control Researchers 50.40% 23.36x
Flooring Shoppers 47.73% 23.35x
Auto Repair Researchers 47.74% 23.03x
Automotive Industry 43.90% 22.97x
First Aid Researchers 47.43% 22.72x
Composition Percentage: The overlap percentage between the Home Improvement Contractor audience and the Interest attribute.
Index: A comparison of the Home Improvement Contractor audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Improvement Contractor audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Improvement Contractor audience is Carhartt.

Location Composition Index
Carhartt 0.19% 1.29x
Tommy Bahama 0.02% 1.27x
Dressbarn 0.03% 1.21x
Lane Bryant 0.03% 1.09x
Chicos 0.03% 1.02x
Old Navy 0.04% 0.93x
Journeys 0.01% 0.87x
Brooks Brothers 0.02% 0.83x
H&M 0.02% 0.82x
Forever 21 0.02% 0.72x
Composition Percentage: The overlap percentage between the Home Improvement Contractor audience and the Location attribute.
Index: A comparison of the Home Improvement Contractor audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Improvement Contractor audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Improvement Contractor audience is northshorecommercialdoor.com.

Website Composition Index
northshorecommercialdoor.com 17.01% 506.87x
truevalue.com 57.72% 360.32x
chamberlain.com 10.10% 285.43x
drpower.com 2.94% 183.35x
harborfreight.com 77.31% 180.23x
toolnut.com 2.62% 164.72x
sustainablesupply.com 3.10% 154.48x
milwaukeetool.com 5.28% 144.43x
discountramps.com 5.44% 139.79x
iboats.com 4.22% 139.59x
Composition Percentage: The overlap percentage between the Home Improvement Contractor audience and the Web attribute.
Index: A comparison of the Home Improvement Contractor audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Improvement Contractor audience is Power Tools.

Content Affinity Composition Index
Power Tools 20.29% 48.57x
Lighting & Power 9.95% 44.81x
Yard Structures 9.99% 42.66x
Auto Body Upkeep & Repair Researchers 15.03% 42.18x
Woodwork 17.68% 37.16x
Machines & Industrial Supplies 12.60% 35.88x
Home Remodeling 8.51% 35.25x
Amateur Radios 9.45% 35.15x
Electronic Cabling 4.57% 35.14x
Discount Shopping 18.28% 34.63x
Composition Percentage: The overlap percentage between the Home Improvement Contractor audience and the Content Affinity attribute.
Index: A comparison of the Home Improvement Contractor audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Improvement Contractor audience resonates most for the following age and income brackets.
Age
45-54
Income
$25,000-$49,999