Dstillery Audiences

HOME IMPROVEMENT CONTRACTOR

Audience Size: 290.2 Thousand Devices

Explore the Home Improvement Contractor Audience

Below you'll find more information about the Home Improvement Contractor audience, broken down in different categories based on their digital and physical behaviors. These are 290.2 thousand unique devices whose actions qualify for the Home Improvement Contractor audience.

Dstillery Crafted Audiences

INTERESTS

The Home Improvement Contractor audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Improvement Contractor audience is Power Tools Shoppers.

Interest Composition Index
Power Tools Shoppers 63.38% 31.81x
Spa and Pool Owners 60.52% 31.47x
Product Manuals Researchers 61.31% 28.19x
New Homeowners 63.77% 27.40x
Moving Services Shoppers 61.88% 26.57x
Light Bulb Shoppers 56.37% 26.31x
Flooring Shoppers 49.20% 25.67x
Contractors & Construction Professionals 48.60% 25.56x
First Aid Researchers 49.28% 25.16x
Auto Repair Researchers 49.04% 24.84x
Composition Percentage: The overlap percentage between the Home Improvement Contractor audience and the Interest attribute.
Index: A comparison of the Home Improvement Contractor audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Improvement Contractor audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Improvement Contractor audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.04% 1.26x
Carhartt 0.17% 0.98x
Dressbarn 0.03% 0.98x
Express 0.02% 0.91x
Old Navy 0.04% 0.85x
The Childrens Place 0.03% 0.84x
Talbots 0.03% 0.81x
Abercrombie & Fitch 0.01% 0.77x
Tommy Bahama 0.02% 0.75x
Coach 0.03% 0.70x
Composition Percentage: The overlap percentage between the Home Improvement Contractor audience and the Location attribute.
Index: A comparison of the Home Improvement Contractor audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Improvement Contractor audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Improvement Contractor audience is northshorecommercialdoor.com.

Website Composition Index
northshorecommercialdoor.com 16.55% 572.84x
gatehousesupplies.com 7.11% 410.47x
truevalue.com 56.78% 404.26x
idealtruevalue.com 10.70% 363.77x
chamberlain.com 10.27% 285.82x
harborfreight.com 76.32% 205.63x
milwaukeetool.com 5.20% 167.57x
iboats.com 4.22% 160.73x
discountramps.com 5.41% 160.13x
inspectapedia.com 5.39% 146.53x
Composition Percentage: The overlap percentage between the Home Improvement Contractor audience and the Web attribute.
Index: A comparison of the Home Improvement Contractor audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Improvement Contractor audience is Power Tools.

Content Affinity Composition Index
Power Tools 20.71% 51.24x
Lighting & Power 10.47% 49.13x
Yard Structures 10.60% 46.52x
Auto Body Upkeep & Repair Researchers 15.88% 45.19x
Discount Shopping 18.60% 39.45x
Machines & Industrial Supplies 12.94% 38.93x
Home Remodeling 9.01% 38.68x
Electronic Cabling 4.67% 38.53x
Woodwork 18.86% 37.28x
Amateur Radios 10.58% 36.71x
Composition Percentage: The overlap percentage between the Home Improvement Contractor audience and the Content Affinity attribute.
Index: A comparison of the Home Improvement Contractor audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Improvement Contractor audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female