Dstillery Audiences

HOME IMPROVEMENT CONTRACTOR

Audience Size: 151.9 Thousand Devices

Explore the Home Improvement Contractor Audience

Below you'll find more information about the Home Improvement Contractor audience, broken down in different categories based on their digital and physical behaviors. These are 151.9 thousand unique devices whose actions qualify for the Home Improvement Contractor audience.

Dstillery Crafted Audiences

INTERESTS

The Home Improvement Contractor audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Improvement Contractor audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 60.77% 43.01x
Spa and Pool Owners 68.91% 42.30x
Power Tools Shoppers 70.25% 41.33x
Product Manuals Researchers 66.23% 40.91x
Lawn and Home Pest Control Researchers 56.48% 38.45x
New Homeowners 66.67% 38.19x
DIYers 66.15% 38.02x
Light Bulb Shoppers 63.28% 36.56x
Moving Services Shoppers 68.57% 35.92x
Country Home Decorators 51.86% 35.07x
Composition Percentage: The overlap percentage between the Home Improvement Contractor audience and the Interest attribute.
Index: A comparison of the Home Improvement Contractor audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Improvement Contractor audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Improvement Contractor audience is REI.

Location Composition Index
REI 0.03% 2.27x
Ralph Lauren 0.03% 1.88x
Intermix 0.01% 1.85x
Lane Bryant 0.07% 1.64x
Columbia 0.02% 1.59x
Carhartt 0.01% 1.58x
Old Navy 0.12% 1.39x
Kate Spade 0.04% 1.35x
Belk 0.01% 1.32x
Journeys 0.07% 1.29x
Composition Percentage: The overlap percentage between the Home Improvement Contractor audience and the Location attribute.
Index: A comparison of the Home Improvement Contractor audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Improvement Contractor audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Improvement Contractor audience is truevalue.com.

Website Composition Index
truevalue.com 53.11% 588.51x
harborfreight.com 72.37% 310.76x
crutchfield.com 8.66% 176.78x
acwholesalers.com 7.82% 158.49x
popularwoodworking.com 6.84% 149.20x
greenbuildingadvisor.com 9.16% 135.22x
mtdparts.com 5.04% 131.07x
campingworld.com 7.99% 131.06x
tcpglobal.com 5.18% 125.86x
briggsandstratton.com 9.58% 116.66x
Composition Percentage: The overlap percentage between the Home Improvement Contractor audience and the Web attribute.
Index: A comparison of the Home Improvement Contractor audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Improvement Contractor audience is Rural Living.

Content Affinity Composition Index
Rural Living 1.48% 157.40x
Handyman Tools 0.22% 112.36x
Flags & Trump 0.59% 79.18x
Power Tools 22.79% 68.50x
Discount Shopping 19.01% 65.58x
Lighting & Power 11.51% 60.36x
Auto Body Upkeep & Repair Researchers 17.43% 57.81x
As Seen On TV Products 0.39% 56.31x
Holiday Gifts 3.39% 51.83x
ISPs & Local Services 0.26% 51.56x
Composition Percentage: The overlap percentage between the Home Improvement Contractor audience and the Content Affinity attribute.
Index: A comparison of the Home Improvement Contractor audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Improvement Contractor audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male