Dstillery Audiences

HOME IMPROVEMENT CONTRACTOR

Audience Size: 175.9 Thousand Devices

Explore the Home Improvement Contractor Audience

Below you'll find more information about the Home Improvement Contractor audience, broken down in different categories based on their digital and physical behaviors. These are 175.9 thousand unique devices whose actions qualify for the Home Improvement Contractor audience.

Dstillery Crafted Audiences

INTERESTS

The Home Improvement Contractor audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Improvement Contractor audience is Spa and Pool Owners.

Interest Composition Index
Spa and Pool Owners 68.04% 43.04x
Power Tools Shoppers 69.17% 42.94x
Home Exterior Design Enthusiasts 60.22% 42.84x
Product Manuals Researchers 65.93% 42.05x
Light Bulb Shoppers 62.11% 38.86x
Lawn and Home Pest Control Researchers 56.82% 38.21x
New Homeowners 67.59% 38.12x
DIYers 67.83% 36.32x
Moving Services Shoppers 69.07% 36.30x
Model Aircraft and Rocket Hobbyists 59.40% 34.50x
Composition Percentage: The overlap percentage between the Home Improvement Contractor audience and the Interest attribute.
Index: A comparison of the Home Improvement Contractor audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Improvement Contractor audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Improvement Contractor audience is Columbia.

Location Composition Index
Columbia 0.03% 2.75x
Lane Bryant 0.07% 1.92x
Express 0.03% 1.54x
Gymboree 0.02% 1.38x
White House Black Market 0.09% 1.26x
Charlotte Russe 0.02% 1.26x
Journeys 0.03% 1.24x
Hugo Boss 0.03% 1.16x
REI 0.02% 1.13x
Brooks Brothers 0.03% 1.13x
Composition Percentage: The overlap percentage between the Home Improvement Contractor audience and the Location attribute.
Index: A comparison of the Home Improvement Contractor audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Improvement Contractor audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Improvement Contractor audience is truevalue.com.

Website Composition Index
truevalue.com 54.30% 493.45x
idealtruevalue.com 12.27% 366.06x
chamberlain.com 10.60% 300.78x
harborfreight.com 73.79% 256.17x
fleetfarm.com 5.14% 168.53x
crutchfield.com 8.93% 146.95x
acwholesalers.com 7.88% 129.12x
armstrong.com 4.23% 128.10x
popularwoodworking.com 6.94% 123.26x
rheem.com 4.64% 121.41x
Composition Percentage: The overlap percentage between the Home Improvement Contractor audience and the Web attribute.
Index: A comparison of the Home Improvement Contractor audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Improvement Contractor audience is Rural Living.

Content Affinity Composition Index
Rural Living 1.44% 157.54x
Power Tools 22.03% 68.31x
Discount Shopping 18.80% 62.80x
Lighting & Power 11.50% 61.77x
Auto Body Upkeep & Repair Researchers 17.20% 59.56x
Yard Structures 11.84% 52.32x
Painting & Renovation 12.40% 49.40x
Electronic Cabling 5.00% 48.96x
Holiday Gifts 3.14% 48.63x
Telescopes 3.99% 47.79x
Composition Percentage: The overlap percentage between the Home Improvement Contractor audience and the Content Affinity attribute.
Index: A comparison of the Home Improvement Contractor audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Improvement Contractor audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male