Dstillery Audiences

HOME IMPROVEMENT CONTRACTOR

Audience Size: 210.4 Thousand Devices

Explore the Home Improvement Contractor Audience

Below you'll find more information about the Home Improvement Contractor audience, broken down in different categories based on their digital and physical behaviors. These are 210.4 thousand unique devices whose actions qualify for the Home Improvement Contractor audience.

Dstillery Crafted Audiences

INTERESTS

The Home Improvement Contractor audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Improvement Contractor audience is Spa and Pool Owners.

Interest Composition Index
Spa and Pool Owners 66.76% 35.35x
Home Exterior Design Enthusiasts 58.78% 33.59x
New Homeowners 67.34% 32.18x
Power Tools Shoppers 69.57% 32.04x
Product Manuals Researchers 66.49% 30.93x
Lawn and Home Pest Control Researchers 56.40% 30.34x
Moving Services Shoppers 67.96% 29.67x
Light Bulb Shoppers 61.98% 29.57x
Flooring Shoppers 54.88% 28.92x
First Aid Researchers 56.97% 28.33x
Composition Percentage: The overlap percentage between the Home Improvement Contractor audience and the Interest attribute.
Index: A comparison of the Home Improvement Contractor audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Improvement Contractor audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Improvement Contractor audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.01% 1.58x
Carhartt 0.19% 1.53x
Madewell 0.03% 1.51x
Aeropostale 0.03% 1.42x
Dressbarn 0.06% 1.41x
Uniqlo 0.02% 1.40x
Free People 0.03% 1.37x
Gymboree 0.03% 1.31x
Hollister 0.03% 1.27x
Tommy Bahama 0.03% 1.26x
Composition Percentage: The overlap percentage between the Home Improvement Contractor audience and the Location attribute.
Index: A comparison of the Home Improvement Contractor audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Improvement Contractor audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Improvement Contractor audience is truevalue.com.

Website Composition Index
truevalue.com 55.20% 529.38x
idealtruevalue.com 11.54% 445.27x
chamberlain.com 10.40% 349.33x
harborfreight.com 74.82% 272.90x
discountramps.com 5.33% 214.89x
inspectapedia.com 5.34% 196.54x
fleetfarm.com 5.17% 178.45x
baileysonline.com 3.96% 162.88x
crutchfield.com 9.11% 155.14x
personaldefenseworld.com 3.65% 146.82x
Composition Percentage: The overlap percentage between the Home Improvement Contractor audience and the Web attribute.
Index: A comparison of the Home Improvement Contractor audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Improvement Contractor audience is Rural Living.

Content Affinity Composition Index
Rural Living 1.45% 137.55x
Flags & Trump 0.51% 70.90x
Power Tools 21.49% 62.48x
Lighting & Power 11.05% 58.62x
Yard Structures 11.22% 55.50x
Discount Shopping 18.75% 54.34x
Auto Body Upkeep & Repair Researchers 16.51% 53.07x
As Seen On TV Products 0.36% 51.77x
Home Remodeling 9.78% 46.63x
Electronic Cabling 4.80% 45.21x
Composition Percentage: The overlap percentage between the Home Improvement Contractor audience and the Content Affinity attribute.
Index: A comparison of the Home Improvement Contractor audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Improvement Contractor audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female