Dstillery Audiences

HOME OFFICE PRODUCTS

Audience Size: 24.7 Thousand Devices

Explore the Home Office Products Audience

Below you'll find more information about the Home Office Products audience, broken down in different categories based on their digital and physical behaviors. These are 24.7 thousand unique devices whose actions qualify for the Home Office Products audience.

Dstillery Crafted Audiences

INTERESTS

The Home Office Products audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Office Products audience is Home Interior Design Enthusiasts.

Interest Composition Index
Home Interior Design Enthusiasts 63.41% 28.01x
Apartment Furniture Shoppers 65.58% 27.74x
Custom Home Lighting Shoppers 55.34% 27.11x
Home Custom Bedroom Decorators 55.12% 27.02x
Luxury Retail Researchers 63.26% 25.47x
Chandelier and Lamp Shoppers 58.92% 24.40x
Home Goods Shoppers 60.14% 23.64x
Online Home Decor Shoppers 53.52% 22.78x
Landscape Architects 52.61% 22.67x
Home Decor Shoppers 54.51% 22.45x
Composition Percentage: The overlap percentage between the Home Office Products audience and the Interest attribute.
Index: A comparison of the Home Office Products audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Office Products audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Office Products audience is Lululemon.

Location Composition Index
Lululemon 0.15% 7.14x
Talbots 0.11% 5.88x
Urban Outfitters 0.11% 5.29x
J. Crew 0.11% 4.41x
Jos A. Bank Clothiers 0.08% 2.97x
Express 0.11% 2.77x
Gap 0.11% 2.27x
The North Face 0.03% 1.98x
Topshop 0.04% 1.80x
Uniqlo 0.03% 1.78x
Composition Percentage: The overlap percentage between the Home Office Products audience and the Location attribute.
Index: A comparison of the Home Office Products audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Office Products audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Office Products audience is restorationhardware.com.

Website Composition Index
restorationhardware.com 21.42% 74.85x
jossandmain.com 13.91% 61.97x
potterybarn.com 12.15% 54.57x
surlatable.com 9.87% 45.76x
williams-sonoma.com 9.00% 39.04x
appliancesconnection.com 9.46% 35.03x
domino.com 11.07% 34.64x
privy.com 12.04% 33.35x
geappliances.com 7.81% 32.85x
sherwin-williams.com 16.06% 32.10x
Composition Percentage: The overlap percentage between the Home Office Products audience and the Web attribute.
Index: A comparison of the Home Office Products audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Office Products audience is Office Furniture Design.

Content Affinity Composition Index
Office Furniture Design 8.56% 177.35x
Concert Posters 1.98% 69.65x
Home Decoration - Crafts & Kids 6.31% 65.66x
Furniture & Home Improvement 38.72% 65.29x
Retail Industry News 5.29% 59.85x
Holiday Gifts 2.36% 57.96x
Home Remodeling 8.79% 54.67x
Home Improvement Contractor 2.59% 51.55x
Shopping Catalogs 5.59% 46.80x
Custom Gifts 8.56% 46.13x
Composition Percentage: The overlap percentage between the Home Office Products audience and the Content Affinity attribute.
Index: A comparison of the Home Office Products audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Office Products audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female