Dstillery Audiences

HOME OFFICE PRODUCTS

Audience Size: 16 Thousand Devices

Explore the Home Office Products Audience

Below you'll find more information about the Home Office Products audience, broken down in different categories based on their digital and physical behaviors. These are 16 thousand unique devices whose actions qualify for the Home Office Products audience.

Dstillery Crafted Audiences

INTERESTS

The Home Office Products audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Office Products audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 63.48% 28.43x
Custom Home Lighting Shoppers 53.93% 26.77x
Home Custom Bedroom Decorators 53.93% 26.77x
Home Interior Design Enthusiasts 59.55% 25.62x
Luxury Retail Researchers 59.55% 24.97x
Online Home Decor Shoppers 52.25% 24.00x
Country Home Decorators 55.06% 24.00x
Landscape Architects 50.56% 23.68x
Kitchen and Bath Professionals 62.36% 23.47x
Kitchen Appliance Shoppers 51.12% 22.96x
Composition Percentage: The overlap percentage between the Home Office Products audience and the Interest attribute.
Index: A comparison of the Home Office Products audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Office Products audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Office Products audience is Gap.

Location Composition Index
Gap 0.17% 4.26x
Journeys 0.17% 3.46x
Zumiez 0.11% 3.30x
Banana Republic 0.11% 3.04x
Express 0.11% 2.93x
Mens Wearhouse 0.11% 2.85x
Old Navy 0.11% 2.57x
Forever 21 0.09% 2.25x
Aeropostale 0.06% 1.94x
Victoria's Secret 0.11% 1.88x
Composition Percentage: The overlap percentage between the Home Office Products audience and the Location attribute.
Index: A comparison of the Home Office Products audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Office Products audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Office Products audience is privy.com.

Website Composition Index
privy.com 11.34% 36.04x
surlatable.com 10.55% 32.24x
meredith.com 9.86% 31.69x
overstock.com 33.97% 30.08x
artnet.com 8.98% 28.35x
domino.com 12.34% 27.97x
abeautifulmess.com 8.67% 27.49x
vrbo.com 13.22% 25.95x
hayneedle.com 21.85% 25.95x
adobe.com 9.68% 25.26x
Composition Percentage: The overlap percentage between the Home Office Products audience and the Web attribute.
Index: A comparison of the Home Office Products audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Office Products audience is Retail Industry News.

Content Affinity Composition Index
Retail Industry News 5.84% 82.89x
Home Decoration - Crafts & Kids 6.17% 80.57x
Furniture & Home Improvement 36.14% 78.34x
Home Remodeling 6.85% 55.75x
Shopping Catalogs 4.94% 49.70x
Home Remodeling 15.82% 48.22x
Custom Gifts 8.19% 46.22x
Bathrooms & Plumbing 5.95% 43.56x
Art News & Products 3.25% 39.34x
Party Suppliers 16.27% 38.32x
Composition Percentage: The overlap percentage between the Home Office Products audience and the Content Affinity attribute.
Index: A comparison of the Home Office Products audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Office Products audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female