Dstillery Audiences

HOME OFFICE PRODUCTS

Audience Size: 12 Thousand Devices

Explore the Home Office Products Audience

Below you'll find more information about the Home Office Products audience, broken down in different categories based on their digital and physical behaviors. These are 12 thousand unique devices whose actions qualify for the Home Office Products audience.

Dstillery Crafted Audiences

INTERESTS

The Home Office Products audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Office Products audience is Luxury Retail Researchers.

Interest Composition Index
Luxury Retail Researchers 59.20% 26.09x
Apartment Furniture Shoppers 54.40% 25.43x
Home Interior Design Enthusiasts 58.40% 25.42x
Home Custom Bedroom Decorators 48.80% 25.29x
Custom Home Lighting Shoppers 48.80% 25.28x
Kitchen and Bath Professionals 62.40% 23.94x
Country Home Decorators 50.40% 23.38x
Home Design Enthusiasts 44.80% 22.89x
Online Home Decor Shoppers 47.20% 22.88x
Landscape Architects 45.60% 22.36x
Composition Percentage: The overlap percentage between the Home Office Products audience and the Interest attribute.
Index: A comparison of the Home Office Products audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Office Products audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Office Products audience is Old Navy.

Location Composition Index
Old Navy 0.11% 2.57x
Carhartt 0.24% 2.43x
Forever 21 0.09% 2.25x
Gap 0.06% 1.93x
Victoria's Secret 0.07% 1.81x
The Childrens Place 0.06% 1.80x
American Eagle Outfitters 0.09% 1.79x
Uniqlo 0.03% 1.78x
Levi Strauss 0.03% 1.64x
Journeys 0.06% 1.57x
Composition Percentage: The overlap percentage between the Home Office Products audience and the Location attribute.
Index: A comparison of the Home Office Products audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Office Products audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Office Products audience is overstock.com.

Website Composition Index
overstock.com 32.34% 34.03x
hayneedle.com 23.18% 29.16x
vrbo.com 12.47% 28.11x
domino.com 12.11% 24.60x
worthpoint.com 21.11% 23.44x
homedit.com 13.64% 23.29x
steinmart.com 12.29% 22.89x
remax.com 9.85% 22.30x
elledecor.com 25.78% 22.24x
yellowpages.com 16.16% 22.23x
Composition Percentage: The overlap percentage between the Home Office Products audience and the Web attribute.
Index: A comparison of the Home Office Products audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Office Products audience is Furniture & Home Improvement.

Content Affinity Composition Index
Furniture & Home Improvement 32.28% 85.48x
Home Remodeling 5.66% 57.37x
Home Remodeling 14.31% 52.80x
Custom Gifts 6.16% 43.52x
Party Suppliers 14.14% 41.51x
Bathrooms & Plumbing 4.33% 40.34x
Homemade Jewelry & Crafts 3.33% 37.81x
Marketing Professionals 5.49% 36.33x
Custom Printing 6.16% 32.87x
Antiques & Auctions 17.30% 31.83x
Composition Percentage: The overlap percentage between the Home Office Products audience and the Content Affinity attribute.
Index: A comparison of the Home Office Products audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Office Products audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female