Dstillery Audiences

HOME OFFICE PRODUCTS

Audience Size: 19.5 Thousand Devices

Explore the Home Office Products Audience

Below you'll find more information about the Home Office Products audience, broken down in different categories based on their digital and physical behaviors. These are 19.5 thousand unique devices whose actions qualify for the Home Office Products audience.

Dstillery Crafted Audiences

INTERESTS

The Home Office Products audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Office Products audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 67.41% 23.71x
Home Interior Design Enthusiasts 64.85% 22.88x
Custom Home Lighting Shoppers 55.83% 22.32x
Home Custom Bedroom Decorators 55.83% 22.31x
Luxury Retail Researchers 63.60% 21.65x
Home Goods Shoppers 60.39% 20.18x
Online Home Decor Shoppers 53.60% 19.92x
Chandelier and Lamp Shoppers 58.72% 19.86x
Country Home Decorators 51.42% 19.82x
Landscape Architects 52.81% 18.95x
Composition Percentage: The overlap percentage between the Home Office Products audience and the Interest attribute.
Index: A comparison of the Home Office Products audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Office Products audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Office Products audience is J. Crew.

Location Composition Index
J. Crew 0.14% 3.63x
Express 0.19% 2.86x
Michael Kors 0.09% 2.35x
Zumiez 0.14% 2.34x
Forever 21 0.09% 2.25x
Old Navy 0.14% 2.10x
Hugo Boss 0.05% 1.97x
Madewell 0.04% 1.97x
Eddie Bauer 0.04% 1.93x
Aeropostale 0.09% 1.90x
Composition Percentage: The overlap percentage between the Home Office Products audience and the Location attribute.
Index: A comparison of the Home Office Products audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Office Products audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Office Products audience is restorationhardware.com.

Website Composition Index
restorationhardware.com 19.38% 70.11x
appliancesconnection.com 8.63% 33.11x
privy.com 11.36% 32.71x
surlatable.com 10.29% 31.26x
williams-sonoma.com 8.89% 29.36x
meredith.com 9.67% 27.78x
domino.com 10.96% 27.71x
alamy.com 9.12% 27.35x
monrovia.com 7.73% 26.92x
overstock.com 34.83% 26.22x
Composition Percentage: The overlap percentage between the Home Office Products audience and the Web attribute.
Index: A comparison of the Home Office Products audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Office Products audience is Office Furniture Design.

Content Affinity Composition Index
Office Furniture Design 7.35% 175.75x
Home Decoration - Crafts & Kids 6.09% 62.75x
Furniture & Home Improvement 35.29% 61.86x
Retail Industry News 4.88% 58.34x
Holiday Gifts 2.51% 54.87x
Home Improvement Contractor 2.23% 51.54x
Paper & Packaging 1.58% 48.82x
Home Remodeling 7.53% 48.65x
Concert Posters 1.44% 42.70x
Home Remodeling 16.27% 39.68x
Composition Percentage: The overlap percentage between the Home Office Products audience and the Content Affinity attribute.
Index: A comparison of the Home Office Products audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Office Products audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female