Dstillery Audiences

HOME OFFICE PRODUCTS

Audience Size: 28.1 Thousand Devices

Explore the Home Office Products Audience

Below you'll find more information about the Home Office Products audience, broken down in different categories based on their digital and physical behaviors. These are 28.1 thousand unique devices whose actions qualify for the Home Office Products audience.

Dstillery Crafted Audiences

INTERESTS

The Home Office Products audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Office Products audience is Home Interior Design Enthusiasts.

Interest Composition Index
Home Interior Design Enthusiasts 64.48% 26.49x
Custom Home Lighting Shoppers 55.81% 25.36x
Home Custom Bedroom Decorators 55.77% 25.35x
Apartment Furniture Shoppers 64.65% 25.25x
Luxury Retail Researchers 64.55% 24.43x
Chandelier and Lamp Shoppers 59.72% 23.49x
Home Goods Shoppers 59.99% 22.13x
Landscape Architects 54.15% 21.22x
Home Decor Shoppers 54.02% 21.11x
Online Home Decor Shoppers 53.81% 20.90x
Composition Percentage: The overlap percentage between the Home Office Products audience and the Interest attribute.
Index: A comparison of the Home Office Products audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Office Products audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Office Products audience is Forever 21.

Location Composition Index
Forever 21 0.14% 3.23x
Eddie Bauer 0.07% 3.07x
Hugo Boss 0.10% 3.02x
Gymboree 0.14% 2.97x
Brooks Brothers 0.07% 2.81x
Lululemon 0.10% 2.57x
Talbots 0.07% 2.03x
Chicos 0.10% 1.99x
The North Face 0.03% 1.98x
Banana Republic 0.14% 1.89x
Composition Percentage: The overlap percentage between the Home Office Products audience and the Location attribute.
Index: A comparison of the Home Office Products audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Office Products audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Office Products audience is restorationhardware.com.

Website Composition Index
restorationhardware.com 22.68% 78.81x
westelm.com 13.67% 64.75x
containerstore.com 14.65% 62.14x
jossandmain.com 15.97% 51.94x
potterybarn.com 13.61% 47.82x
williams-sonoma.com 9.06% 45.85x
sherwin-williams.com 16.21% 43.61x
designboom.com 8.17% 35.88x
domino.com 10.79% 34.65x
americanstandard-us.com 6.39% 34.60x
Composition Percentage: The overlap percentage between the Home Office Products audience and the Web attribute.
Index: A comparison of the Home Office Products audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Office Products audience is Office Furniture Design.

Content Affinity Composition Index
Office Furniture Design 8.71% 168.36x
Seventh-day Adventist Church 3.09% 136.80x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 1.55% 66.20x
Home Decoration - Crafts & Kids 6.82% 62.81x
Retail Industry News 6.04% 60.41x
Furniture & Home Improvement 39.33% 57.99x
Concert Posters 1.86% 55.44x
Home Remodeling 9.01% 49.54x
Art News & Products 5.20% 47.77x
Holiday Gifts 1.92% 44.69x
Composition Percentage: The overlap percentage between the Home Office Products audience and the Content Affinity attribute.
Index: A comparison of the Home Office Products audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Office Products audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female