Dstillery Audiences

HOME PRINTING

Audience Size: 15.2 Thousand Devices

Explore the Home Printing Audience

Below you'll find more information about the Home Printing audience, broken down in different categories based on their digital and physical behaviors. These are 15.2 thousand unique devices whose actions qualify for the Home Printing audience.

Dstillery Crafted Audiences

INTERESTS

The Home Printing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Printing audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 47.50% 21.67x
Patriotic Party Decoration Shoppers 54.37% 21.26x
Big Box Shoppers 50.62% 21.11x
Photo Memory Makers 51.25% 20.98x
Homemade Gifts Crafters 51.25% 20.94x
Online Directory Searchers 43.75% 19.81x
Bargain Shopping Researchers 39.38% 19.80x
Retired Assisted Living Shoppers 43.12% 19.77x
Generic Prescription Drug Shoppers 44.38% 19.68x
Retired Health Insurance Researchers 41.88% 19.32x
Composition Percentage: The overlap percentage between the Home Printing audience and the Interest attribute.
Index: A comparison of the Home Printing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Printing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Printing audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.10% 3.33x
Old Navy 0.10% 2.99x
Columbia 0.02% 1.93x
Gap 0.07% 1.81x
Aeropostale 0.04% 1.78x
LOFT 0.05% 1.76x
H&M 0.04% 1.71x
REI 0.02% 1.58x
Zara 0.03% 1.55x
Dressbarn 0.03% 1.36x
Composition Percentage: The overlap percentage between the Home Printing audience and the Location attribute.
Index: A comparison of the Home Printing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Printing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Printing audience is calendarpedia.com.

Website Composition Index
calendarpedia.com 11.24% 31.89x
yellowpages.com 22.97% 31.80x
choicehotels.com 10.66% 28.16x
kraftrecipes.com 9.88% 27.55x
shutterfly.com 14.48% 27.54x
walmart.com 20.28% 26.27x
southwest.com 8.99% 24.68x
holidappy.com 10.55% 24.43x
blair.com 9.23% 23.91x
weareteachers.com 9.67% 22.30x
Composition Percentage: The overlap percentage between the Home Printing audience and the Web attribute.
Index: A comparison of the Home Printing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Printing audience is Children's Learning Tools.

Content Affinity Composition Index
Children's Learning Tools 12.64% 35.23x
Quotes & Inspiration 18.08% 33.51x
Custom Printing 5.56% 29.70x
Party Suppliers 8.85% 25.97x
Children's Health 2.78% 25.08x
Medical Supplies 3.29% 22.16x
Homemade Jewelry & Crafts 1.90% 21.55x
Youth Educational Resources 1.64% 21.51x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 3.54% 21.44x
Calendar & Holidays 3.29% 20.94x
Composition Percentage: The overlap percentage between the Home Printing audience and the Content Affinity attribute.
Index: A comparison of the Home Printing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Printing audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female