Dstillery Audiences

HOME PRINTING

Audience Size: 98.2 Thousand Devices

Explore the Home Printing Audience

Below you'll find more information about the Home Printing audience, broken down in different categories based on their digital and physical behaviors. These are 98.2 thousand unique devices whose actions qualify for the Home Printing audience.

Dstillery Crafted Audiences

INTERESTS

The Home Printing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Printing audience is Homemade Gifts Crafters.

Interest Composition Index
Homemade Gifts Crafters 47.65% 19.79x
Flower & Gift Basket Shoppers 35.98% 18.46x
Budget Grocery Shoppers 35.23% 18.11x
First Aid Researchers 35.13% 17.30x
Casual Dining Restaurant Researchers 40.71% 17.19x
Online Directory Searchers 32.05% 16.95x
Office Supply Shoppers 40.49% 16.41x
Discount Big Box Shoppers 29.11% 16.33x
Ink & Toner Shoppers 36.29% 16.16x
Italian Chain Restaurant Eaters 36.08% 15.98x
Composition Percentage: The overlap percentage between the Home Printing audience and the Interest attribute.
Index: A comparison of the Home Printing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Printing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Printing audience is Carhartt.

Location Composition Index
Carhartt 0.20% 1.27x
Banana Republic 0.06% 1.18x
Gap 0.08% 1.15x
Ann Taylor 0.14% 1.07x
Victoria's Secret 0.03% 0.53x
Composition Percentage: The overlap percentage between the Home Printing audience and the Location attribute.
Index: A comparison of the Home Printing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Printing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Printing audience is print-a-calendar.com.

Website Composition Index
print-a-calendar.com 43.68% 221.82x
vertex42.com 10.41% 71.68x
thegraphicsfairy.com 4.44% 71.47x
firstpalette.com 4.63% 60.56x
edutopia.org 4.20% 59.60x
livecareer.com 3.64% 55.21x
olivegarden.com 3.17% 53.79x
woojr.com 3.73% 51.99x
dictionary.reference.com 2.70% 51.41x
hellokids.com 3.14% 51.15x
Composition Percentage: The overlap percentage between the Home Printing audience and the Web attribute.
Index: A comparison of the Home Printing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Printing audience is Assorted Topics #11640 (Business Support ToolsForm Templates).

Content Affinity Composition Index
Assorted Topics #11640 (Business Support ToolsForm Templates) 2.29% 35.06x
Christian Youth 3.34% 34.65x
Children's Learning Tools 15.64% 27.17x
Quotes & Inspiration 15.57% 22.23x
Children's Health 5.40% 21.32x
Youth Educational Resources 3.42% 20.28x
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.12% 19.55x
Scrapbooking & Home Art Projects 7.01% 19.15x
Calendar & Holidays 2.33% 19.12x
Concert Posters 1.31% 18.85x
Composition Percentage: The overlap percentage between the Home Printing audience and the Content Affinity attribute.
Index: A comparison of the Home Printing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Printing audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female