Dstillery Audiences

HOME PRINTING

Audience Size: 37.9 Thousand Devices

Explore the Home Printing Audience

Below you'll find more information about the Home Printing audience, broken down in different categories based on their digital and physical behaviors. These are 37.9 thousand unique devices whose actions qualify for the Home Printing audience.

Dstillery Crafted Audiences

INTERESTS

The Home Printing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Printing audience is Homemade Gifts Crafters.

Interest Composition Index
Homemade Gifts Crafters 62.66% 24.32x
Budget Grocery Shoppers 50.97% 24.01x
Big Box Shoppers 52.39% 21.40x
Casual Dining Restaurant Researchers 49.95% 20.54x
First Aid Researchers 47.24% 20.28x
Online Directory Searchers 45.40% 20.09x
Retired Assisted Living Shoppers 42.33% 19.59x
Bargain Shopping Researchers 40.28% 19.55x
Flower & Gift Basket Shoppers 51.50% 19.53x
Ink & Toner Shoppers 49.47% 19.44x
Composition Percentage: The overlap percentage between the Home Printing audience and the Interest attribute.
Index: A comparison of the Home Printing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Printing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Printing audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.11% 2.39x
Johnston and Murphy 0.21% 2.09x
Columbia 0.02% 1.93x
The North Face 0.03% 1.84x
Eddie Bauer 0.03% 1.79x
Forever 21 0.05% 1.76x
REI 0.02% 1.58x
Armani 0.03% 1.45x
American Eagle Outfitters 0.05% 1.44x
White House Black Market 0.08% 1.42x
Composition Percentage: The overlap percentage between the Home Printing audience and the Location attribute.
Index: A comparison of the Home Printing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Printing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Printing audience is vertex42.com.

Website Composition Index
vertex42.com 9.79% 65.13x
craftsy.com 6.37% 48.44x
mystore411.com 8.68% 47.74x
greetingsisland.com 10.69% 44.33x
veruta.com 7.61% 44.20x
vecteezy.com 6.84% 42.99x
modlily.com 6.08% 41.01x
iflmylife.com 5.49% 39.63x
supercoloring.com 10.80% 39.58x
joann.com 5.71% 37.09x
Composition Percentage: The overlap percentage between the Home Printing audience and the Web attribute.
Index: A comparison of the Home Printing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Printing audience is Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding).

Content Affinity Composition Index
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 1.08% 53.67x
Assorted Topics (Business Support ToolsForm Templates) 1.92% 40.14x
Holiday Gifts 1.52% 37.81x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.97% 37.25x
Concert Posters 1.00% 34.49x
Low Budget Shoppers 2.50% 34.48x
Memes & Comedy 1.10% 34.24x
Website Launchers 3.52% 33.00x
Discount Shopping 5.04% 32.63x
Children's Learning Tools 15.90% 32.62x
Composition Percentage: The overlap percentage between the Home Printing audience and the Content Affinity attribute.
Index: A comparison of the Home Printing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Printing audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female