Dstillery Audiences

HOME PRINTING

Audience Size: 22 Thousand Devices

Explore the Home Printing Audience

Below you'll find more information about the Home Printing audience, broken down in different categories based on their digital and physical behaviors. These are 22 thousand unique devices whose actions qualify for the Home Printing audience.

Dstillery Crafted Audiences

INTERESTS

The Home Printing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Printing audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 50.41% 22.70x
Big Box Shoppers 54.55% 22.23x
Homemade Gifts Crafters 57.44% 22.03x
Patriotic Party Decoration Shoppers 53.72% 21.73x
Online Directory Searchers 45.04% 21.22x
Generic Prescription Drug Shoppers 47.52% 20.94x
First Aid Researchers 46.69% 20.81x
Retired Assisted Living Shoppers 45.04% 20.13x
Photo Memory Makers 50.41% 19.52x
Promotional Products Purchasers 47.52% 19.40x
Composition Percentage: The overlap percentage between the Home Printing audience and the Interest attribute.
Index: A comparison of the Home Printing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Printing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Printing audience is White House Black Market.

Location Composition Index
White House Black Market 0.08% 3.45x
Mens Wearhouse 0.08% 2.61x
Hugo Boss 0.06% 2.54x
Columbia 0.02% 1.93x
Gap 0.07% 1.81x
Aeropostale 0.04% 1.78x
Victoria's Secret 0.08% 1.72x
H&M 0.04% 1.71x
Eddie Bauer 0.03% 1.68x
REI 0.02% 1.58x
Composition Percentage: The overlap percentage between the Home Printing audience and the Location attribute.
Index: A comparison of the Home Printing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Printing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Printing audience is greetingsisland.com.

Website Composition Index
greetingsisland.com 10.78% 36.15x
wincalendar.com 9.35% 31.90x
yellowpages.com 25.68% 30.36x
kraftrecipes.com 12.89% 29.77x
educationworld.com 6.97% 28.84x
meredith.com 8.74% 28.11x
calendarpedia.com 10.89% 27.76x
dotafire.com 7.34% 27.75x
walmart.com 28.46% 26.68x
informationvine.com 13.40% 26.66x
Composition Percentage: The overlap percentage between the Home Printing audience and the Web attribute.
Index: A comparison of the Home Printing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Printing audience is Website Launchers.

Content Affinity Composition Index
Website Launchers 3.33% 42.68x
Children's Learning Tools 14.13% 36.32x
Discount Shopping 2.92% 36.21x
Low Budget Shoppers 2.36% 30.27x
Quotes & Inspiration 17.55% 30.23x
Custom Printing 6.99% 30.21x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 2.11% 27.08x
Children's Health 3.09% 25.05x
Shopping Catalogs 2.44% 24.53x
Networking Marketing 1.87% 24.28x
Composition Percentage: The overlap percentage between the Home Printing audience and the Content Affinity attribute.
Index: A comparison of the Home Printing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Printing audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female