Dstillery Audiences

HOME REMODELING

Audience Size: 287 Thousand Devices

Explore the Home Remodeling Audience

Below you'll find more information about the Home Remodeling audience, broken down in different categories based on their digital and physical behaviors. These are 287 thousand unique devices whose actions qualify for the Home Remodeling audience.

Dstillery Crafted Audiences

INTERESTS

The Home Remodeling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Remodeling audience is Kitchen and Bath Professionals.

Interest Composition Index
Kitchen and Bath Professionals 73.05% 24.05x
Kitchen Stove Shoppers 55.87% 21.44x
Kitchen Appliance Shoppers 59.38% 21.11x
Country Home Decorators 50.61% 19.59x
Chandelier and Lamp Shoppers 54.48% 19.55x
Home Exterior Design Enthusiasts 47.85% 19.21x
Flooring Shoppers 53.04% 18.85x
Apartment Furniture Shoppers 49.79% 17.88x
Blender Shoppers 48.14% 17.80x
New Homeowners 50.52% 17.58x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Interest attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Remodeling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Remodeling audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 2.07x
Supreme 0.01% 1.77x
Zara 0.03% 1.70x
Jos A. Bank Clothiers 0.38% 1.51x
Kate Spade 0.04% 1.51x
White House Black Market 0.44% 1.48x
Bonobos 0.11% 1.42x
Free People 0.02% 1.37x
Talbots 0.05% 1.37x
The North Face 0.02% 1.32x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Location attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Remodeling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Remodeling audience is directdoorhardware.com.

Website Composition Index
directdoorhardware.com 8.70% 483.88x
etodoors.com 10.45% 475.14x
thermatru.com 8.93% 461.20x
doorclearancecenter.com 7.61% 403.19x
doors4home.com 15.35% 329.07x
eldoradostone.com 12.23% 301.40x
odl.com 5.81% 274.76x
baldwinhardware.com 6.29% 264.98x
kitchensource.com 19.89% 213.87x
metrie.com 4.90% 207.94x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Web attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Remodeling audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.16% 90.58x
Bathrooms & Plumbing 17.05% 68.11x
Home Remodeling 33.32% 57.75x
Office Furniture Design 3.18% 55.05x
Home Décor, Furniture, & Decorating 0.08% 47.03x
Home Improvement Contractor 3.89% 45.50x
Painting & Renovation 9.58% 44.69x
Lighting & Power 8.31% 43.23x
Home Office Products 1.10% 43.13x
Design Software 11.97% 29.43x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Content Affinity attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Remodeling audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male