Dstillery Audiences

HOME REMODELING

Audience Size: 56.3 Thousand Devices

Explore the Home Remodeling Audience

Below you'll find more information about the Home Remodeling audience, broken down in different categories based on their digital and physical behaviors. These are 56.3 thousand unique devices whose actions qualify for the Home Remodeling audience.

Dstillery Crafted Audiences

INTERESTS

The Home Remodeling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Remodeling audience is Kitchen and Bath Professionals.

Interest Composition Index
Kitchen and Bath Professionals 76.68% 22.85x
Kitchen Stove Shoppers 59.61% 21.93x
Kitchen Appliance Shoppers 61.74% 21.73x
Home Exterior Design Enthusiasts 55.01% 20.98x
Country Home Decorators 58.46% 20.17x
Flooring Shoppers 56.16% 20.02x
Apartment Furniture Shoppers 50.08% 19.09x
Hardware Shoppers 44.33% 18.84x
DIYers 52.05% 18.66x
New Homeowners 53.37% 18.01x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Interest attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Remodeling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Remodeling audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.03% 3.12x
Urban Outfitters 0.02% 3.05x
Lane Bryant 0.01% 1.84x
Carhartt 0.19% 1.69x
Journeys 0.02% 1.66x
The North Face 0.01% 1.61x
Chicos 0.01% 1.55x
The Childrens Place 0.01% 1.35x
Old Navy 0.02% 1.35x
Maurices 0.02% 1.33x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Location attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Remodeling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Remodeling audience is deltafaucet.com.

Website Composition Index
deltafaucet.com 12.99% 135.17x
appliancesconnection.com 12.51% 126.43x
restorationhardware.com 12.80% 121.75x
yaleappliance.com 8.78% 78.08x
forums.jlconline.com 12.30% 76.60x
woodweb.com 7.18% 75.80x
jossandmain.com 6.82% 74.86x
jlconline.com 11.49% 63.99x
engineeringtoolbox.com 5.57% 59.92x
constructionprotips.com 5.27% 57.36x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Web attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Remodeling audience is Bathrooms & Plumbing.

Content Affinity Composition Index
Bathrooms & Plumbing 10.63% 169.97x
Office Furniture Design 2.06% 122.37x
Home Remodeling 26.39% 121.57x
Lighting & Power 5.61% 85.71x
Painting & Renovation 8.15% 60.18x
Furniture & Home Improvement 17.24% 60.14x
Electronic Cabling 1.26% 55.96x
Home Furnishings 13.50% 48.82x
Yard Structures 3.48% 45.34x
Home Decoration - Crafts & Kids 1.58% 42.01x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Content Affinity attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Remodeling audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male