Dstillery Audiences

HOME REMODELING

Audience Size: 34.7 Thousand Devices

Explore the Home Remodeling Audience

Below you'll find more information about the Home Remodeling audience, broken down in different categories based on their digital and physical behaviors. These are 34.7 thousand unique devices whose actions qualify for the Home Remodeling audience.

Dstillery Crafted Audiences

INTERESTS

The Home Remodeling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Remodeling audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 55.27% 22.41x
Kitchen and Bath Professionals 73.52% 21.69x
Kitchen Stove Shoppers 58.35% 21.40x
Kitchen Appliance Shoppers 60.41% 21.40x
Flooring Shoppers 56.04% 21.26x
Country Home Decorators 56.56% 20.50x
Apartment Furniture Shoppers 50.13% 20.41x
Hardware Shoppers 43.70% 20.19x
Moving Truck Rental Researchers 50.64% 18.62x
Home Decor Shoppers 49.36% 18.30x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Interest attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Remodeling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Remodeling audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.02% 3.05x
Old Navy 0.02% 1.75x
Mens Wearhouse 0.02% 1.52x
Johnston and Murphy 0.01% 1.08x
Carhartt 0.10% 0.97x
Hollister 0.01% 0.69x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Location attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Remodeling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Remodeling audience is contractortalk.com.

Website Composition Index
contractortalk.com 15.60% 84.86x
overstock.com 16.29% 82.68x
todayshomeowner.com 11.58% 74.80x
extremehowto.com 8.29% 58.18x
finehomebuilding.com 17.96% 57.30x
burkedecor.com 8.78% 57.26x
buzzfile.com 10.81% 51.51x
diychatroom.com 14.32% 50.54x
kylieminteriors.ca 8.49% 50.39x
floorcritics.com 9.23% 50.03x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Web attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Remodeling audience is Bathrooms & Plumbing.

Content Affinity Composition Index
Bathrooms & Plumbing 8.24% 252.96x
Home Remodeling 23.54% 181.19x
Lighting & Power 3.97% 107.63x
Furniture & Home Improvement 15.64% 92.40x
Painting & Renovation 6.90% 81.77x
Yard Structures 2.58% 67.59x
Home Furnishings 10.82% 65.61x
Machines & Industrial Supplies 2.88% 51.90x
Design Software 10.03% 47.97x
Power Tools 6.70% 45.13x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Content Affinity attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Remodeling audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male