Dstillery Audiences

HOME REMODELING

Audience Size: 220.9 Thousand Devices

Explore the Home Remodeling Audience

Below you'll find more information about the Home Remodeling audience, broken down in different categories based on their digital and physical behaviors. These are 220.9 thousand unique devices whose actions qualify for the Home Remodeling audience.

Dstillery Crafted Audiences

INTERESTS

The Home Remodeling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Remodeling audience is Kitchen and Bath Professionals.

Interest Composition Index
Kitchen and Bath Professionals 74.17% 25.37x
Kitchen Stove Shoppers 57.18% 22.05x
Kitchen Appliance Shoppers 60.29% 21.59x
Country Home Decorators 52.40% 20.24x
Home Exterior Design Enthusiasts 48.96% 19.95x
Flooring Shoppers 55.43% 18.99x
New Homeowners 51.31% 18.62x
Chandelier and Lamp Shoppers 54.75% 18.55x
DIYers 50.30% 18.54x
Blender Shoppers 50.34% 18.35x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Interest attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Remodeling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Remodeling audience is Patagonia.

Location Composition Index
Patagonia 0.02% 2.75x
Saint Laurent Paris 0.01% 2.63x
Free People 0.04% 1.90x
Jos A. Bank Clothiers 0.05% 1.74x
Uniqlo 0.02% 1.64x
Club Monaco 0.01% 1.61x
Dressbarn 0.04% 1.60x
Hugo Boss 0.04% 1.56x
Ralph Lauren 0.02% 1.53x
Mens Wearhouse 0.08% 1.51x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Location attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Remodeling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Remodeling audience is thermatru.com.

Website Composition Index
thermatru.com 10.45% 456.74x
doors4home.com 16.46% 385.32x
eldoradostone.com 12.67% 359.48x
amarr.com 5.90% 247.72x
kitchensource.com 20.41% 240.58x
mailboxes.com 4.95% 215.82x
metroscreenworks.com 6.37% 212.65x
brizo.com 5.13% 209.81x
doornmore.com 5.61% 200.89x
kwikset.com 11.26% 194.79x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Web attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Remodeling audience is Bathrooms & Plumbing.

Content Affinity Composition Index
Bathrooms & Plumbing 15.37% 87.49x
Home Remodeling 31.24% 76.18x
Office Furniture Design 2.90% 69.34x
Home Improvement Contractor 2.60% 59.94x
Painting & Renovation 8.41% 50.63x
Lighting & Power 7.54% 50.41x
Home Office Products 0.72% 48.65x
Furniture & Home Improvement 20.82% 36.50x
Flags & Trump 0.18% 33.61x
Design Software 11.38% 33.49x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Content Affinity attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Remodeling audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male