Dstillery Audiences

HOME REMODELING

Audience Size: 267.1 Thousand Devices

Explore the Home Remodeling Audience

Below you'll find more information about the Home Remodeling audience, broken down in different categories based on their digital and physical behaviors. These are 267.1 thousand unique devices whose actions qualify for the Home Remodeling audience.

Dstillery Crafted Audiences

INTERESTS

The Home Remodeling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Remodeling audience is Kitchen and Bath Professionals.

Interest Composition Index
Kitchen and Bath Professionals 73.21% 25.85x
Kitchen Appliance Shoppers 58.88% 23.39x
Kitchen Stove Shoppers 56.17% 23.33x
Chandelier and Lamp Shoppers 53.71% 21.19x
Flooring Shoppers 52.58% 21.12x
Country Home Decorators 51.37% 20.88x
Home Exterior Design Enthusiasts 47.66% 20.44x
Apartment Furniture Shoppers 49.46% 19.89x
Blender Shoppers 48.18% 19.41x
Hardware Shoppers 44.48% 18.81x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Interest attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Remodeling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Remodeling audience is Topshop.

Location Composition Index
Topshop 0.04% 2.33x
The North Face 0.02% 2.11x
Club Monaco 0.02% 2.10x
Patagonia 0.01% 1.98x
Jos A. Bank Clothiers 0.06% 1.62x
Johnston and Murphy 0.08% 1.59x
American Apparel 0.03% 1.53x
Forever 21 0.05% 1.47x
Mens Wearhouse 0.08% 1.43x
Chicos 0.05% 1.41x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Location attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Remodeling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Remodeling audience is thermatru.com.

Website Composition Index
thermatru.com 9.41% 489.18x
doors4home.com 15.96% 376.55x
eldoradostone.com 12.59% 347.99x
baldwinhardware.com 7.01% 308.42x
metrie.com 5.18% 244.73x
kitchensource.com 19.94% 242.34x
amarr.com 5.90% 236.01x
mailboxes.com 4.96% 215.86x
metroscreenworks.com 6.67% 206.84x
bairdbrothers.com 3.88% 198.89x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Web attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Remodeling audience is Bathrooms & Plumbing.

Content Affinity Composition Index
Bathrooms & Plumbing 15.94% 80.63x
Home Remodeling 31.86% 70.30x
Office Furniture Design 3.13% 62.47x
Home Improvement Contractor 3.14% 55.64x
Painting & Renovation 8.82% 51.37x
Home Office Products 0.88% 50.30x
Lighting & Power 7.86% 48.85x
Furniture & Home Improvement 22.38% 34.99x
Woodwork 12.44% 32.67x
Design Software 11.67% 31.45x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Content Affinity attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Remodeling audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male