Dstillery Audiences

HOME REMODELING

Audience Size: 149 Thousand Devices

Explore the Home Remodeling Audience

Below you'll find more information about the Home Remodeling audience, broken down in different categories based on their digital and physical behaviors. These are 149 thousand unique devices whose actions qualify for the Home Remodeling audience.

Dstillery Crafted Audiences

INTERESTS

The Home Remodeling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Remodeling audience is Kitchen and Bath Professionals.

Interest Composition Index
Kitchen and Bath Professionals 78.19% 30.43x
Kitchen Stove Shoppers 61.39% 27.95x
Kitchen Appliance Shoppers 62.61% 27.11x
Flooring Shoppers 55.79% 25.58x
Country Home Decorators 57.21% 25.12x
Home Exterior Design Enthusiasts 51.74% 24.45x
Apartment Furniture Shoppers 51.03% 23.43x
DIYers 52.12% 23.01x
New Homeowners 53.60% 22.11x
Home DIY Enthusiasts 46.53% 21.78x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Interest attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Remodeling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Remodeling audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.02% 3.05x
Patagonia 0.01% 2.89x
Mens Wearhouse 0.12% 2.54x
Dressbarn 0.02% 2.13x
Lululemon 0.01% 2.11x
Express 0.03% 1.80x
Ann Taylor 0.01% 1.61x
The North Face 0.01% 1.61x
Michael Kors 0.01% 1.61x
H&M 0.01% 1.51x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Location attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Remodeling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Remodeling audience is kitchensource.com.

Website Composition Index
kitchensource.com 20.10% 325.99x
kwikset.com 11.06% 267.06x
wilsonart.com 8.55% 231.43x
daltile.com 9.32% 217.84x
efaucets.com 6.67% 187.46x
jameshardie.com 10.51% 164.67x
armstrongceilings.com 8.10% 129.53x
moen.com 11.28% 99.64x
americanstandard-us.com 12.42% 99.04x
archtoolbox.com 3.31% 96.51x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Web attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Remodeling audience is Bathrooms & Plumbing.

Content Affinity Composition Index
Bathrooms & Plumbing 13.91% 125.64x
Office Furniture Design 3.05% 110.66x
Home Remodeling 30.25% 109.03x
Home Improvement Contractor 0.77% 82.51x
Lighting & Power 6.66% 66.39x
Painting & Renovation 8.17% 64.67x
Home Office Products 0.46% 53.51x
Furniture & Home Improvement 19.34% 49.79x
Canadian Construction & Renovation Research Cluster 0.85% 44.72x
Design Software 11.89% 42.35x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Content Affinity attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Remodeling audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male