Dstillery Audiences

HOME REMODELING

Audience Size: 341.7 Thousand Devices

Explore the Home Remodeling Audience

Below you'll find more information about the Home Remodeling audience, broken down in different categories based on their digital and physical behaviors. These are 341.7 thousand unique devices whose actions qualify for the Home Remodeling audience.

Dstillery Crafted Audiences

INTERESTS

The Home Remodeling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Remodeling audience is Kitchen and Bath Professionals.

Interest Composition Index
Kitchen and Bath Professionals 66.46% 35.59x
Kitchen Appliance Shoppers 51.34% 30.23x
Kitchen Stove Shoppers 47.57% 30.21x
Country Home Decorators 41.49% 28.08x
Chandelier and Lamp Shoppers 46.78% 27.71x
Home Exterior Design Enthusiasts 38.63% 27.36x
Flooring Shoppers 46.57% 25.70x
Major Appliance Shoppers 41.73% 24.61x
Apartment Furniture Shoppers 41.10% 24.50x
New Homeowners 42.32% 24.26x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Interest attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Remodeling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Remodeling audience is REI.

Location Composition Index
REI 0.03% 2.31x
Express Outlets 0.02% 2.24x
Chicos 0.10% 1.74x
Supreme 0.02% 1.69x
Ralph Lauren 0.03% 1.65x
Carhartt 0.01% 1.46x
Brooks Brothers 0.05% 1.44x
Ann Taylor 0.03% 1.40x
Bonobos 0.08% 1.38x
White House Black Market 0.29% 1.35x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Location attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Remodeling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Remodeling audience is directdoorhardware.com.

Website Composition Index
directdoorhardware.com 8.44% 457.23x
thermatru.com 10.40% 412.36x
etodoors.com 12.32% 412.18x
johnsonhardware.com 5.92% 403.58x
doorclearancecenter.com 9.21% 365.00x
kolbewindows.com 5.87% 343.95x
doors4home.com 15.33% 323.34x
westernwindowsystems.com 5.14% 314.20x
vintagedoors.com 4.59% 310.09x
eldoradostone.com 11.84% 283.75x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Web attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Remodeling audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.17% 87.24x
Bathrooms & Plumbing 17.61% 66.87x
Home Remodeling 33.51% 56.61x
Office Furniture Design 2.92% 52.85x
Home Improvement Contractor 4.75% 44.94x
Home Décor, Furniture, & Decorating 0.09% 44.84x
Lighting & Power 8.32% 43.63x
Painting & Renovation 10.65% 42.76x
Home Office Products 1.21% 40.41x
Woodwork 13.13% 28.57x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Content Affinity attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Remodeling audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male