Dstillery Audiences

HOME REMODELING

Audience Size: 398.3 Thousand Devices

Explore the Home Remodeling Audience

Below you'll find more information about the Home Remodeling audience, broken down in different categories based on their digital and physical behaviors. These are 398.3 thousand unique devices whose actions qualify for the Home Remodeling audience.

Dstillery Crafted Audiences

INTERESTS

The Home Remodeling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Remodeling audience is Kitchen and Bath Professionals.

Interest Composition Index
Kitchen and Bath Professionals 67.06% 28.80x
Kitchen Appliance Shoppers 51.63% 26.41x
Flooring Shoppers 45.64% 24.04x
Chandelier and Lamp Shoppers 48.36% 22.89x
Contractors & Construction Professionals 41.55% 22.06x
Major Appliance Shoppers 44.05% 21.91x
Hardware Shoppers 37.05% 21.51x
Apartment Furniture Shoppers 39.56% 21.26x
Home Decor Shoppers 37.04% 20.35x
Luxury Home Fixture Shoppers 54.87% 19.79x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Interest attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Remodeling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Remodeling audience is Express.

Location Composition Index
Express 0.04% 1.77x
Belk 0.03% 1.70x
Michael Kors 0.02% 1.52x
American Eagle Outfitters 0.07% 1.40x
Urban Outfitters 0.05% 1.38x
The North Face 0.03% 1.30x
Journeys 0.03% 1.29x
LOFT 0.04% 1.29x
Banana Republic 0.05% 1.25x
Victoria's Secret 0.08% 1.20x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Location attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Remodeling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Remodeling audience is directdoorhardware.com.

Website Composition Index
directdoorhardware.com 8.35% 520.23x
doors4home.com 12.79% 458.57x
etodoors.com 13.15% 455.28x
rev-a-shelf.com 6.15% 438.22x
thermatru.com 15.28% 407.43x
doorclearancecenter.com 13.68% 364.42x
odl.com 5.44% 331.43x
eldoradostone.com 11.03% 329.42x
metrie.com 4.18% 313.53x
metroscreenworks.com 5.72% 264.47x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Web attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Remodeling audience is Bathrooms & Plumbing.

Content Affinity Composition Index
Bathrooms & Plumbing 19.17% 68.00x
Home Remodeling 33.86% 56.45x
Office Furniture Design 2.69% 49.22x
Lighting & Power 9.47% 44.45x
Home Improvement Contractor 6.63% 38.68x
Home Office Products 1.45% 38.03x
Painting & Renovation 11.78% 36.82x
Yard Structures 6.52% 28.61x
Woodwork 13.48% 26.64x
Home Decoration - Crafts & Kids 4.20% 25.40x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Content Affinity attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Remodeling audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female