Dstillery Audiences

HOME REMODELING

Audience Size: 13.4 Thousand Devices

Explore the Home Remodeling Audience

Below you'll find more information about the Home Remodeling audience, broken down in different categories based on their digital and physical behaviors. These are 13.4 thousand unique devices whose actions qualify for the Home Remodeling audience.

Dstillery Crafted Audiences

INTERESTS

The Home Remodeling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Remodeling audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 36.72% 21.79x
Luxury Home Fixture Shoppers 75.00% 20.03x
Kitchen and Bath Professionals 50.78% 18.88x
Kitchen Stove Shoppers 35.16% 17.81x
Kitchen Appliance Shoppers 39.84% 17.65x
Luxury Retail Researchers 28.12% 16.99x
Furniture Shoppers 47.66% 16.34x
Locking Device Shoppers 53.91% 15.55x
Home Exterior Design Enthusiasts 28.12% 15.53x
Flooring Shoppers 32.03% 15.27x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Interest attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Remodeling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Remodeling audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.02% 3.05x
Johnston and Murphy 0.01% 1.08x
Carhartt 0.07% 0.61x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Location attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Remodeling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Remodeling audience is sherwin-williams.com.

Website Composition Index
sherwin-williams.com 44.73% 32.64x
thisoldhouse.com 24.31% 29.98x
nextluxury.com 13.09% 25.43x
diychatroom.com 11.96% 24.94x
homedit.com 10.55% 23.31x
homestratosphere.com 15.75% 23.05x
pinterest.com 11.39% 19.66x
elledecor.com 15.73% 18.54x
diynetwork.com 13.44% 18.42x
garagejournal.com 7.37% 16.91x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Web attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Remodeling audience is Furniture & Home Improvement.

Content Affinity Composition Index
Furniture & Home Improvement 13.46% 163.60x
Design Software 8.72% 44.79x
Power Tools 4.28% 38.45x
DIY Decoration & Furniture 6.27% 36.35x
Woodwork 6.42% 28.88x
Appliances & Reviews 11.77% 26.10x
Tiny & Modular Home Researchers 5.50% 21.48x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 1.38% 17.69x
Antiques & Auctions 1.53% 16.99x
Cakes & Sweets 0.79% 11.41x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Content Affinity attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Remodeling audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male