Dstillery Audiences

HOME REMODELING

Audience Size: 18 Thousand Devices

Explore the Home Remodeling Audience

Below you'll find more information about the Home Remodeling audience, broken down in different categories based on their digital and physical behaviors. These are 18 thousand unique devices whose actions qualify for the Home Remodeling audience.

Dstillery Crafted Audiences

INTERESTS

The Home Remodeling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Remodeling audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 50.62% 26.67x
Home Exterior Design Enthusiasts 49.79% 26.41x
Kitchen Stove Shoppers 54.32% 25.43x
Country Home Decorators 55.14% 24.74x
Moving Truck Rental Researchers 54.73% 24.13x
Kitchen Appliance Shoppers 55.14% 23.65x
Kitchen and Bath Professionals 68.72% 23.59x
Flooring Shoppers 49.38% 22.01x
Hardware Shoppers 39.51% 21.81x
DIYers 45.68% 21.56x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Interest attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Remodeling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Remodeling audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.02% 3.05x
Old Navy 0.02% 1.75x
Mens Wearhouse 0.02% 1.52x
Johnston and Murphy 0.01% 1.08x
Carhartt 0.09% 0.91x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Location attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Remodeling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Remodeling audience is finehomebuilding.com.

Website Composition Index
finehomebuilding.com 18.80% 51.12x
hayneedle.com 13.16% 45.01x
diychatroom.com 13.84% 36.35x
thisoldhouse.com 31.93% 35.04x
hilton.com 10.04% 34.10x
officedepot.com 12.40% 33.31x
instructables.com 15.09% 30.59x
sherwin-williams.com 37.89% 30.20x
manualslib.com 13.50% 28.77x
nerdwallet.com 10.08% 28.53x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Web attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Remodeling audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 19.43% 220.39x
Furniture & Home Improvement 15.34% 129.35x
Painting & Renovation 5.19% 91.28x
Home Furnishings 7.16% 61.37x
Furniture Shopping 18.41% 52.41x
Design Software 8.65% 44.12x
Power Tools 5.51% 39.12x
Engineering 1.57% 36.88x
Car Keys, Locks & Remotes 1.73% 31.99x
Party Suppliers 1.42% 31.71x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Content Affinity attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Remodeling audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male