Dstillery Audiences

HOME REMODELING

Audience Size: 371.5 Thousand Devices

Explore the Home Remodeling Audience

Below you'll find more information about the Home Remodeling audience, broken down in different categories based on their digital and physical behaviors. These are 371.5 thousand unique devices whose actions qualify for the Home Remodeling audience.

Dstillery Crafted Audiences

INTERESTS

The Home Remodeling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Remodeling audience is Kitchen and Bath Professionals.

Interest Composition Index
Kitchen and Bath Professionals 69.33% 29.17x
Kitchen Appliance Shoppers 55.26% 26.52x
Kitchen Stove Shoppers 51.16% 25.42x
Flooring Shoppers 46.49% 24.81x
Chandelier and Lamp Shoppers 48.69% 23.89x
Major Appliance Shoppers 43.28% 23.36x
Home Exterior Design Enthusiasts 40.21% 23.27x
Country Home Decorators 45.46% 23.21x
Apartment Furniture Shoppers 41.33% 22.52x
Hardware Shoppers 39.24% 21.93x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Interest attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Remodeling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Remodeling audience is Club Monaco.

Location Composition Index
Club Monaco 0.02% 2.16x
Ralph Lauren 0.02% 1.85x
Tommy Bahama 0.04% 1.72x
Zara 0.04% 1.60x
Saint Laurent Paris 0.01% 1.58x
Joe's Jeans 0.01% 1.45x
Kate Spade 0.02% 1.43x
LL Bean 0.01% 1.41x
LOFT 0.07% 1.40x
Jos A. Bank Clothiers 0.20% 1.40x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Location attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Remodeling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Remodeling audience is directdoorhardware.com.

Website Composition Index
directdoorhardware.com 8.16% 554.51x
etodoors.com 12.79% 492.45x
rev-a-shelf.com 6.35% 462.08x
thermatru.com 13.98% 454.04x
doors4home.com 13.69% 449.05x
doorclearancecenter.com 12.72% 399.95x
eldoradostone.com 11.02% 349.48x
odl.com 5.39% 340.22x
metroscreenworks.com 5.62% 265.54x
amarr.com 5.28% 242.93x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Web attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Remodeling audience is Bathrooms & Plumbing.

Content Affinity Composition Index
Bathrooms & Plumbing 18.99% 73.12x
Home Remodeling 34.09% 61.53x
Office Furniture Design 2.77% 53.69x
Lighting & Power 8.99% 47.68x
Home Improvement Contractor 5.90% 46.63x
Home Office Products 1.53% 43.98x
Painting & Renovation 11.62% 42.80x
Yard Structures 6.35% 31.40x
Woodwork 13.24% 30.03x
Home Decoration - Crafts & Kids 4.23% 28.84x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Content Affinity attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Remodeling audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female