Dstillery Audiences

HOME REMODELING

Audience Size: 12.2 Thousand Devices

Explore the Home Remodeling Audience

Below you'll find more information about the Home Remodeling audience, broken down in different categories based on their digital and physical behaviors. These are 12.2 thousand unique devices whose actions qualify for the Home Remodeling audience.

Dstillery Crafted Audiences

INTERESTS

The Home Remodeling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Remodeling audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 43.24% 27.61x
Kitchen Stove Shoppers 47.75% 26.55x
Home Exterior Design Enthusiasts 43.24% 25.89x
Kitchen and Bath Professionals 59.46% 23.70x
Country Home Decorators 45.05% 23.51x
Online Home Decor Shoppers 34.23% 22.94x
Kitchen Appliance Shoppers 42.34% 22.39x
Hardware Shoppers 33.33% 22.07x
Home Decor Shoppers 43.24% 21.49x
Home DIY Enthusiasts 33.33% 20.79x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Interest attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Remodeling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Remodeling audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.02% 3.05x
Mens Wearhouse 0.02% 1.52x
Johnston and Murphy 0.01% 1.08x
Carhartt 0.05% 0.97x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Location attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Remodeling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Remodeling audience is sherwin-williams.com.

Website Composition Index
sherwin-williams.com 40.11% 30.43x
doityourself.com 29.02% 22.57x
mediavine.com 18.36% 15.39x
bedbathandbeyond.com 27.13% 14.95x
architecturaldigest.com 28.31% 13.60x
hunker.com 49.67% 12.71x
bobvila.com 43.06% 12.36x
hgtv.com 40.07% 12.27x
wayfair.com 60.13% 11.84x
sears.com 27.17% 11.66x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Web attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Remodeling audience is Furniture & Home Improvement.

Content Affinity Composition Index
Furniture & Home Improvement 12.34% 127.16x
Furniture Shopping 11.79% 62.81x
Power Tools 6.08% 48.51x
Design Software 9.39% 46.15x
DIY Decoration & Furniture 6.63% 42.29x
Woodwork 8.47% 35.20x
Appliances & Reviews 17.68% 31.77x
Garden Power Equipment 4.05% 30.60x
Tiny & Modular Home Researchers 6.08% 25.10x
Antiques & Auctions 2.21% 19.19x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Content Affinity attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Remodeling audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male