Dstillery Audiences

HOME REMODELING

Audience Size: 420.1 Thousand Devices

Explore the Home Remodeling Audience

Below you'll find more information about the Home Remodeling audience, broken down in different categories based on their digital and physical behaviors. These are 420.1 thousand unique devices whose actions qualify for the Home Remodeling audience.

Dstillery Crafted Audiences

INTERESTS

The Home Remodeling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Remodeling audience is Kitchen and Bath Professionals.

Interest Composition Index
Kitchen and Bath Professionals 66.38% 26.56x
Kitchen Appliance Shoppers 53.89% 24.11x
Flooring Shoppers 45.50% 22.52x
Major Appliance Shoppers 43.34% 21.48x
Chandelier and Lamp Shoppers 47.66% 21.23x
Contractors & Construction Professionals 40.94% 21.17x
Hardware Shoppers 36.30% 20.49x
Apartment Furniture Shoppers 38.49% 19.93x
Luxury Home Fixture Shoppers 55.74% 19.24x
Home Decor Shoppers 36.60% 18.94x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Interest attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Remodeling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Remodeling audience is Chicos.

Location Composition Index
Chicos 0.05% 1.49x
Tommy Bahama 0.02% 1.46x
Gymboree 0.03% 1.43x
Talbots 0.04% 1.39x
The North Face 0.02% 1.34x
Carhartt 0.19% 1.24x
Armani 0.02% 1.18x
Lane Bryant 0.03% 1.06x
Brooks Brothers 0.02% 1.00x
Gap 0.06% 0.91x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Location attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Remodeling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Remodeling audience is directdoorhardware.com.

Website Composition Index
directdoorhardware.com 8.60% 498.53x
doors4home.com 12.03% 462.14x
johnsonhardware.com 5.63% 449.29x
etodoors.com 12.72% 447.94x
rev-a-shelf.com 5.98% 438.05x
kolbewindows.com 4.89% 385.08x
thermatru.com 15.95% 384.87x
vintagedoors.com 4.64% 363.90x
doorclearancecenter.com 13.63% 351.06x
odl.com 5.49% 318.57x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Web attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Remodeling audience is Bathrooms & Plumbing.

Content Affinity Composition Index
Bathrooms & Plumbing 19.09% 66.36x
Home Remodeling 33.45% 54.97x
Office Furniture Design 2.84% 47.51x
Lighting & Power 9.29% 41.84x
Home Office Products 1.50% 37.65x
Home Improvement Contractor 6.88% 35.25x
Painting & Renovation 11.54% 34.91x
Yard Structures 6.32% 26.98x
Woodwork 12.78% 26.86x
Home Decoration - Crafts & Kids 4.04% 25.68x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Content Affinity attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Remodeling audience resonates most for the following age and income brackets.
Age
55-64
Income
$75,000-$99,999