Dstillery Audiences

HOME REMODELING

Audience Size: 100.2 Thousand Devices

Explore the Home Remodeling Audience

Below you'll find more information about the Home Remodeling audience, broken down in different categories based on their digital and physical behaviors. These are 100.2 thousand unique devices whose actions qualify for the Home Remodeling audience.

Dstillery Crafted Audiences

INTERESTS

The Home Remodeling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Remodeling audience is Kitchen and Bath Professionals.

Interest Composition Index
Kitchen and Bath Professionals 78.50% 30.07x
Kitchen Stove Shoppers 61.12% 29.64x
Kitchen Appliance Shoppers 63.49% 27.91x
Country Home Decorators 57.82% 27.18x
Home Exterior Design Enthusiasts 53.25% 26.54x
Flooring Shoppers 55.81% 25.02x
Apartment Furniture Shoppers 51.24% 24.03x
Hardware Shoppers 45.75% 23.30x
DIYers 52.52% 23.28x
New Homeowners 53.25% 22.79x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Interest attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Remodeling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Remodeling audience is White House Black Market.

Location Composition Index
White House Black Market 0.02% 3.58x
Urban Outfitters 0.02% 3.05x
Chicos 0.02% 2.73x
Dressbarn 0.01% 2.21x
The North Face 0.01% 1.61x
Johnston and Murphy 0.01% 1.08x
Hollister 0.01% 0.69x
Carhartt 0.07% 0.56x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Location attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Remodeling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Remodeling audience is moen.com.

Website Composition Index
moen.com 10.10% 131.34x
americanstandard-us.com 10.89% 129.62x
armstrongflooring.com 6.85% 123.01x
deltafaucet.com 13.99% 116.24x
appliancesconnection.com 13.30% 107.18x
restorationhardware.com 13.09% 104.35x
decks.com 4.81% 93.32x
homewyse.com 5.09% 91.09x
woodweb.com 6.90% 77.63x
yaleappliance.com 8.36% 76.00x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Web attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Remodeling audience is Bathrooms & Plumbing.

Content Affinity Composition Index
Bathrooms & Plumbing 11.64% 156.06x
Office Furniture Design 2.31% 127.36x
Home Remodeling 27.90% 125.22x
Lighting & Power 5.66% 79.06x
Canadian Construction & Renovation Research Cluster 0.82% 64.28x
Painting & Renovation 8.08% 63.86x
Furniture & Home Improvement 18.25% 62.11x
Chemicals 0.71% 49.83x
Electronic Cabling 1.26% 48.95x
Home Furnishings 13.74% 46.59x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Content Affinity attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Remodeling audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male