Dstillery Audiences

HOME REMODELING

Audience Size: 23.8 Thousand Devices

Explore the Home Remodeling Audience

Below you'll find more information about the Home Remodeling audience, broken down in different categories based on their digital and physical behaviors. These are 23.8 thousand unique devices whose actions qualify for the Home Remodeling audience.

Dstillery Crafted Audiences

INTERESTS

The Home Remodeling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Remodeling audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 43.33% 23.21x
Kitchen Stove Shoppers 48.33% 21.88x
Home Exterior Design Enthusiasts 40.00% 20.33x
Kitchen and Bath Professionals 57.78% 20.21x
Kitchen Appliance Shoppers 46.67% 19.31x
Luxury Retail Researchers 33.89% 18.27x
Country Home Decorators 41.11% 17.94x
Online Home Decor Shoppers 31.11% 17.75x
Home Custom Bedroom Decorators 27.78% 17.75x
Custom Home Lighting Shoppers 27.78% 17.75x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Interest attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Remodeling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Remodeling audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.02% 3.05x
Mens Wearhouse 0.02% 1.52x
Carhartt 0.17% 1.40x
Johnston and Murphy 0.01% 1.08x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Location attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Remodeling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Remodeling audience is finehomebuilding.com.

Website Composition Index
finehomebuilding.com 18.22% 48.42x
stylebyemilyhenderson.com 12.11% 35.30x
sherwin-williams.com 44.48% 30.85x
thisoldhouse.com 28.27% 28.29x
houseplans.com 7.76% 25.91x
dwell.com 7.64% 25.46x
diychatroom.com 13.23% 25.34x
vimeo.com 8.83% 23.78x
homedit.com 12.68% 22.72x
nextluxury.com 13.99% 22.62x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Web attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Remodeling audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 15.20% 187.48x
Furniture & Home Improvement 15.66% 141.61x
Home Furnishings 5.34% 71.21x
Furniture Shopping 9.74% 59.75x
Design Software 10.32% 45.98x
DIY Decoration & Furniture 6.73% 34.97x
Power Tools 4.76% 33.88x
Woodwork 7.66% 28.51x
Appliances & Reviews 16.59% 25.93x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 2.44% 25.05x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Content Affinity attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Remodeling audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male