Dstillery Audiences

HOME REMODELING

Audience Size: 349.6 Thousand Devices

Explore the Home Remodeling Audience

Below you'll find more information about the Home Remodeling audience, broken down in different categories based on their digital and physical behaviors. These are 349.6 thousand unique devices whose actions qualify for the Home Remodeling audience.

Dstillery Crafted Audiences

INTERESTS

The Home Remodeling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Remodeling audience is Kitchen and Bath Professionals.

Interest Composition Index
Kitchen and Bath Professionals 66.89% 37.31x
Kitchen Stove Shoppers 49.03% 31.61x
Kitchen Appliance Shoppers 53.61% 30.69x
Chandelier and Lamp Shoppers 46.77% 30.13x
Country Home Decorators 43.62% 28.21x
Home Exterior Design Enthusiasts 39.22% 27.92x
Flooring Shoppers 46.58% 27.60x
Major Appliance Shoppers 42.75% 25.80x
Apartment Furniture Shoppers 41.22% 25.55x
Blender Shoppers 40.51% 25.22x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Interest attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Remodeling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Remodeling audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.02% 3.74x
Calvin Klein 0.02% 3.09x
Saint Laurent Paris 0.02% 2.35x
Tommy Bahama 0.03% 1.82x
Supreme 0.02% 1.58x
Gymboree 0.03% 1.54x
REI 0.02% 1.50x
Patagonia 0.02% 1.49x
Free People 0.02% 1.48x
Ann Taylor 0.02% 1.43x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Location attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Remodeling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Remodeling audience is directdoorhardware.com.

Website Composition Index
directdoorhardware.com 8.26% 450.36x
etodoors.com 12.72% 402.18x
johnsonhardware.com 5.86% 394.19x
rev-a-shelf.com 6.20% 393.16x
thermatru.com 12.06% 389.85x
doorclearancecenter.com 10.87% 345.02x
kolbewindows.com 5.51% 338.09x
doors4home.com 14.67% 329.52x
westernwindowsystems.com 4.80% 304.91x
eldoradostone.com 11.49% 281.46x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Web attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Remodeling audience is Bathrooms & Plumbing.

Content Affinity Composition Index
Bathrooms & Plumbing 18.31% 71.17x
Home Remodeling 33.89% 59.41x
Office Furniture Design 2.90% 54.08x
Home Improvement Contractor 5.20% 47.47x
Lighting & Power 8.65% 46.42x
Painting & Renovation 10.87% 43.27x
Home Office Products 1.37% 41.79x
Woodwork 13.09% 29.87x
Yard Structures 6.64% 29.33x
Furniture & Home Improvement 26.41% 28.48x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Content Affinity attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Remodeling audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male