Explore the Home Remodeling Audience
Below you'll find more information about the Home Remodeling audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Home Remodeling audience.
INTERESTS
The Home Remodeling audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Remodeling audience is Kitchen and Bath Professionals.
| Interest | Composition | Index |
| Kitchen and Bath Professionals | 58.30% | 23.43x |
| Flooring Shoppers | 45.99% | 23.05x |
| Kitchen Stove Shoppers | 45.17% | 21.39x |
| Apartment Furniture Shoppers | 41.14% | 20.68x |
| Country Home Decorators | 42.89% | 20.63x |
| Home Exterior Design Enthusiasts | 37.26% | 20.38x |
| Home DIY Enthusiasts | 42.32% | 19.65x |
| Kitchen & Bathroom Remodelers | 41.58% | 19.43x |
| Kitchen Appliance Shoppers | 42.64% | 19.23x |
| Hardware Shoppers | 35.22% | 19.11x |
Composition Percentage:
The overlap percentage between the Home Remodeling audience and the Interest attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
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APPAREL RETAILERS
The Home Remodeling audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Remodeling audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.01% | 2.07x |
| Armani | 0.03% | 1.62x |
| Joe's Jeans | 0.01% | 1.54x |
| Kate Spade | 0.02% | 1.44x |
| Brooks Brothers | 0.04% | 1.37x |
| Jos A. Bank Clothiers | 0.17% | 1.34x |
| Tommy Bahama | 0.03% | 1.32x |
| Old Navy | 0.07% | 1.31x |
| Madewell | 0.02% | 1.29x |
| Chicos | 0.05% | 1.27x |
Composition Percentage:
The overlap percentage between the Home Remodeling audience and the Location attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
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WEBSITES
The Home Remodeling audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home Remodeling audience is kitchencraft.com.
| Website | Composition | Index |
| kitchencraft.com | 2.74% | 383.41x |
| patcraft.com | 2.63% | 294.07x |
| hoskinghardwood.com | 1.37% | 280.50x |
| diamondatlowes.com | 10.11% | 277.60x |
| shawcontract.com | 4.94% | 269.52x |
| crossvilleinc.com | 1.51% | 255.82x |
| bruce.com | 4.66% | 246.54x |
| karndean.com | 3.51% | 244.23x |
| armstrong.com | 7.21% | 237.20x |
| conestogawood.com | 1.21% | 236.32x |
Composition Percentage:
The overlap percentage between the Home Remodeling audience and the Web attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Remodeling audience is Home Remodeling.
| Content Affinity | Composition | Index |
| Home Remodeling | 13.08% | 59.26x |
| Office Furniture Design | 2.90% | 53.67x |
| Bathrooms & Plumbing | 11.97% | 43.96x |
| Handyman Tools | 0.09% | 36.00x |
| Home Décor, Furniture, & Decorating | 0.12% | 35.88x |
| Painting & Renovation | 10.15% | 34.97x |
| Home Office Products | 1.23% | 33.23x |
| DIY Decoration & Furniture | 7.19% | 31.77x |
| Lighting & Power | 5.20% | 26.19x |
| Home Improvement Contractor | 3.52% | 25.58x |
Composition Percentage:
The overlap percentage between the Home Remodeling audience and the Content Affinity attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
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DEMOGRAPHICS
The Home Remodeling audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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