Dstillery Audiences

HOME REMODELING

Audience Size: 583.1 Thousand Devices

Explore the Home Remodeling Audience

Below you'll find more information about the Home Remodeling audience, broken down in different categories based on their digital and physical behaviors. These are 583.1 thousand unique devices whose actions qualify for the Home Remodeling audience.

Dstillery Crafted Audiences

INTERESTS

The Home Remodeling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Remodeling audience is Kitchen and Bath Professionals.

Interest Composition Index
Kitchen and Bath Professionals 66.51% 22.75x
Kitchen Stove Shoppers 54.14% 20.87x
Home DIY Enthusiasts 52.55% 20.25x
Country Home Decorators 51.80% 20.01x
Home Exterior Design Enthusiasts 48.40% 19.72x
Apartment Furniture Shoppers 54.24% 19.11x
Home Remodelers 46.48% 18.90x
Kitchen & Bathroom Remodelers 51.62% 18.58x
DIYers 49.99% 18.43x
New Homeowners 50.00% 18.14x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Interest attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Remodeling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Remodeling audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.06x
Talbots 0.04% 1.82x
Dressbarn 0.04% 1.53x
Ralph Lauren 0.02% 1.43x
Free People 0.03% 1.42x
Eddie Bauer 0.02% 1.37x
Jos A. Bank Clothiers 0.04% 1.35x
Madewell 0.02% 1.31x
American Eagle Outfitters 0.06% 1.29x
Urban Outfitters 0.03% 1.25x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Location attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Remodeling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Remodeling audience is patcraft.com.

Website Composition Index
patcraft.com 3.27% 321.28x
shawcontract.com 6.05% 292.31x
diamondatlowes.com 9.70% 290.42x
tilesdirect.net 3.87% 258.99x
armstrong.com 2.20% 242.96x
bruce.com 4.12% 241.91x
shawfloors.com 3.36% 236.52x
karndean.com 2.99% 233.09x
hursthardwoods.com 4.52% 229.79x
durasupreme.com 3.25% 228.71x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Web attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Remodeling audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 11.79% 76.18x
Office Furniture Design 3.05% 72.93x
Bathrooms & Plumbing 9.58% 54.58x
Handyman Tools 0.05% 46.66x
Painting & Renovation 7.47% 44.98x
Home Office Products 0.59% 39.68x
DIY Decoration & Furniture 6.78% 33.33x
Home Improvement Contractor 1.42% 32.87x
Furniture & Home Improvement 18.30% 32.09x
Home Decoration - Crafts & Kids 2.81% 28.91x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Content Affinity attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Remodeling audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female