Dstillery Audiences

HOME REMODELING

Audience Size: 940.8 Thousand Devices

Explore the Home Remodeling Audience

Below you'll find more information about the Home Remodeling audience, broken down in different categories based on their digital and physical behaviors. These are 940.8 thousand unique devices whose actions qualify for the Home Remodeling audience.

Dstillery Crafted Audiences

INTERESTS

The Home Remodeling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Remodeling audience is Kitchen and Bath Professionals.

Interest Composition Index
Kitchen and Bath Professionals 55.04% 30.01x
Kitchen Stove Shoppers 42.77% 26.78x
Country Home Decorators 40.80% 25.52x
Home Exterior Design Enthusiasts 36.05% 25.46x
Flooring Shoppers 44.47% 25.45x
Home DIY Enthusiasts 42.11% 24.25x
Apartment Furniture Shoppers 41.14% 24.24x
Kitchen & Bathroom Remodelers 40.75% 23.01x
New Homeowners 39.88% 22.48x
Chandelier and Lamp Shoppers 36.91% 22.41x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Interest attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Remodeling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Remodeling audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.29% 1.32x
Mens Wearhouse 0.40% 1.14x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Location attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Remodeling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Remodeling audience is kitchencraft.com.

Website Composition Index
kitchencraft.com 2.61% 339.25x
patcraft.com 2.86% 265.31x
diamondatlowes.com 10.09% 245.95x
crossvilleinc.com 1.32% 241.18x
shawcontract.com 5.32% 239.01x
karndean.com 2.94% 228.38x
bruce.com 4.79% 216.56x
kitchencabinetdepot.com 2.43% 215.15x
hardwoodfloorsmag.com 1.21% 214.59x
carpetexpress.com 2.64% 212.85x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Web attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Remodeling audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 12.73% 58.31x
Office Furniture Design 2.83% 53.69x
Bathrooms & Plumbing 11.41% 43.37x
Painting & Renovation 9.36% 35.85x
DIY Decoration & Furniture 7.38% 31.54x
Lighting & Power 4.99% 26.36x
Home Improvement Contractor 2.99% 26.14x
Home Decoration - Crafts & Kids 3.65% 25.22x
Furniture & Home Improvement 22.89% 24.12x
Woodwork 9.91% 21.85x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Content Affinity attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Remodeling audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female