Dstillery Audiences

HOME REMODELING

Audience Size: 24.2 Thousand Devices

Explore the Home Remodeling Audience

Below you'll find more information about the Home Remodeling audience, broken down in different categories based on their digital and physical behaviors. These are 24.2 thousand unique devices whose actions qualify for the Home Remodeling audience.

Dstillery Crafted Audiences

INTERESTS

The Home Remodeling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Remodeling audience is Kitchen & Bathroom Remodelers.

Interest Composition Index
Kitchen & Bathroom Remodelers 72.15% 52.38x
Home DIY Enthusiasts 38.40% 47.52x
Home Design Enthusiasts 35.44% 46.49x
Home Remodelers 39.66% 45.70x
Online Home Decor Shoppers 16.88% 43.03x
Home Interior Design Enthusiasts 57.38% 42.95x
HGTV Enthusiasts 56.12% 42.09x
Commercial Contractors & Designers 62.87% 41.01x
Luxury Retail Researchers 29.11% 38.01x
Home and Garden TV Fans 22.78% 34.89x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Interest attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Remodeling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Remodeling audience is Maurices.

Location Composition Index
Maurices 0.08% 3.36x
The Childrens Place 0.02% 1.54x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Location attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Remodeling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Remodeling audience is stylebyemilyhenderson.com.

Website Composition Index
stylebyemilyhenderson.com 24.70% 114.05x
homedecorbliss.com 25.48% 89.37x
homedit.com 27.85% 85.40x
mydomaine.com 32.55% 75.78x
homestratosphere.com 30.53% 63.03x
nextluxury.com 22.12% 60.38x
elledecor.com 31.84% 58.02x
farmfoodfamily.com 13.01% 57.12x
domino.com 18.22% 56.97x
finehomebuilding.com 16.56% 56.74x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Web attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Remodeling audience is DIY Decoration & Furniture.

Content Affinity Composition Index
DIY Decoration & Furniture 18.81% 121.48x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 2.32% 48.31x
Tiny & Modular Home Researchers 6.55% 38.10x
Canada Consumer Product Cluster 1.74% 35.68x
Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) 47.89% 33.27x
Teen Hair 1.49% 33.03x
Design Software 3.40% 32.47x
Home Decoration - Remodeling & Outdoors 34.30% 31.73x
Home Decoration Content Readers 25.85% 31.68x
Female Lifestyle Content Readers 2.90% 31.02x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Content Affinity attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Remodeling audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female