Dstillery Audiences

HOME REMODELING

Audience Size: 155.6 Thousand Devices

Explore the Home Remodeling Audience

Below you'll find more information about the Home Remodeling audience, broken down in different categories based on their digital and physical behaviors. These are 155.6 thousand unique devices whose actions qualify for the Home Remodeling audience.

Dstillery Crafted Audiences

INTERESTS

The Home Remodeling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Remodeling audience is Home and Garden TV Fans.

Interest Composition Index
Home and Garden TV Fans 43.75% 23.59x
Home DIY Enthusiasts 64.08% 22.75x
Kitchen and Bath Professionals 62.41% 22.28x
Apartment Furniture Shoppers 65.75% 21.78x
Kitchen Stove Shoppers 63.50% 21.50x
Home Exterior Design Enthusiasts 61.64% 21.26x
Home Remodelers 56.83% 19.86x
HGTV Enthusiasts 63.82% 19.61x
Country Home Decorators 64.91% 19.59x
Custom Home Lighting Shoppers 49.90% 19.46x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Interest attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Remodeling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Remodeling audience is J. Crew.

Location Composition Index
J. Crew 0.02% 3.47x
LOFT 0.02% 2.38x
Banana Republic 0.02% 2.24x
Hollister 0.01% 2.13x
Talbots 0.01% 1.81x
Mens Wearhouse 0.02% 1.62x
Lane Bryant 0.01% 1.62x
Aeropostale 0.01% 1.60x
Dressbarn 0.01% 1.55x
White House Black Market 0.01% 1.32x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Location attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Remodeling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Remodeling audience is houseplanshelper.com.

Website Composition Index
houseplanshelper.com 11.36% 216.12x
freshome.com 18.03% 201.98x
retrorenovation.com 19.37% 183.70x
decoist.com 24.59% 175.44x
americanstandard-us.com 6.01% 121.58x
moen.com 5.13% 118.02x
deltafaucet.com 7.17% 102.91x
hellolovelystudio.com 4.38% 102.23x
restorationhardware.com 7.59% 99.78x
appliancesconnection.com 7.04% 99.61x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Web attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Remodeling audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 8.01% 144.86x
Office Furniture Design 1.84% 136.08x
Bathrooms & Plumbing 5.30% 109.94x
Canadian Construction & Renovation Research Cluster 0.59% 67.80x
Furniture & Home Improvement 15.60% 64.53x
Painting & Renovation 6.06% 51.93x
Lighting & Power 2.73% 51.31x
Home Decoration - Crafts & Kids 1.35% 48.85x
Yard Structures 2.28% 39.84x
DIY Decoration & Furniture 11.00% 38.97x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Content Affinity attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Remodeling audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male