Dstillery Audiences

HOME REMODELING

Audience Size: 698.6 Thousand Devices

Explore the Home Remodeling Audience

Below you'll find more information about the Home Remodeling audience, broken down in different categories based on their digital and physical behaviors. These are 698.6 thousand unique devices whose actions qualify for the Home Remodeling audience.

Dstillery Crafted Audiences

INTERESTS

The Home Remodeling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Remodeling audience is Kitchen and Bath Professionals.

Interest Composition Index
Kitchen and Bath Professionals 65.54% 23.14x
Kitchen Stove Shoppers 52.85% 21.95x
Home DIY Enthusiasts 51.35% 21.14x
Apartment Furniture Shoppers 51.67% 20.78x
Country Home Decorators 50.80% 20.65x
Home Exterior Design Enthusiasts 47.11% 20.20x
Flooring Shoppers 49.87% 20.04x
Home Remodelers 46.02% 19.26x
Kitchen & Bathroom Remodelers 51.06% 19.24x
Kitchen Appliance Shoppers 47.01% 18.68x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Interest attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Remodeling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Remodeling audience is The North Face.

Location Composition Index
The North Face 0.03% 2.40x
Patagonia 0.01% 1.76x
Madewell 0.02% 1.71x
Club Monaco 0.01% 1.60x
J. Crew 0.04% 1.58x
White House Black Market 0.07% 1.58x
Armani 0.02% 1.56x
Bonobos 0.02% 1.50x
Chicos 0.05% 1.49x
Banana Republic 0.08% 1.45x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Location attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Remodeling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Remodeling audience is patcraft.com.

Website Composition Index
patcraft.com 3.61% 310.27x
diamondatlowes.com 9.83% 288.26x
shawcontract.com 6.62% 280.75x
karndean.com 2.49% 258.06x
tilesdirect.net 4.05% 254.47x
formica.com 1.84% 252.63x
armstrong.com 2.96% 248.06x
bruce.com 4.22% 243.16x
shawfloors.com 3.61% 242.31x
durasupreme.com 3.04% 242.27x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Web attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Remodeling audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 12.15% 70.30x
Office Furniture Design 3.40% 67.78x
Home Décor, Furniture, & Decorating 0.06% 53.75x
Handyman Tools 0.07% 51.99x
Bathrooms & Plumbing 10.26% 51.89x
Painting & Renovation 7.63% 44.43x
Home Office Products 0.71% 40.72x
DIY Decoration & Furniture 6.90% 35.18x
Home Improvement Contractor 1.79% 31.72x
Furniture & Home Improvement 19.40% 30.33x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Content Affinity attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Remodeling audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male