Explore the Home Remodeling Audience
Below you'll find more information about the Home Remodeling audience, broken down in different categories based on their digital and physical behaviors. These are 39.1 thousand unique devices whose actions qualify for the Home Remodeling audience.
INTERESTS
The Home Remodeling audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Remodeling audience is Home DIY Enthusiasts.
| Interest | Composition | Index |
| Home DIY Enthusiasts | 51.97% | 48.11x |
| Kitchen & Bathroom Remodelers | 53.54% | 47.51x |
| Homeowners | 43.04% | 43.56x |
| Home Design Enthusiasts | 41.73% | 43.06x |
| Home Interior Design Enthusiasts | 62.20% | 42.57x |
| Home Remodelers | 40.42% | 41.55x |
| HGTV Enthusiasts | 60.37% | 40.92x |
| Commercial Contractors & Designers | 65.09% | 40.36x |
| Luxury Retail Researchers | 37.27% | 36.67x |
| Online Home Decor Shoppers | 25.46% | 34.57x |
Composition Percentage:
The overlap percentage between the Home Remodeling audience and the Interest attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
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APPAREL RETAILERS
The Home Remodeling audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Remodeling audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.08% | 4.42x |
| American Eagle Outfitters | 0.05% | 3.93x |
| Lane Bryant | 0.05% | 3.85x |
| Victoria's Secret | 0.05% | 2.36x |
| Carhartt | 0.20% | 2.00x |
| Mens Wearhouse | 0.03% | 1.91x |
| Journeys | 0.03% | 1.88x |
| Old Navy | 0.03% | 1.74x |
| The Childrens Place | 0.02% | 1.54x |
Composition Percentage:
The overlap percentage between the Home Remodeling audience and the Location attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
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WEBSITES
The Home Remodeling audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home Remodeling audience is decoist.com.
| Website | Composition | Index |
| decoist.com | 48.62% | 357.52x |
| kylieminteriors.ca | 22.85% | 133.16x |
| onekindesign.com | 20.54% | 117.14x |
| designingidea.com | 18.27% | 109.80x |
| drivenbydecor.com | 15.17% | 103.40x |
| remodelaholic.com | 15.65% | 100.26x |
| younghouselove.com | 11.84% | 88.99x |
| stylebyemilyhenderson.com | 24.52% | 82.97x |
| chrislovesjulia.com | 15.48% | 72.86x |
| homedecorbliss.com | 24.52% | 72.80x |
Composition Percentage:
The overlap percentage between the Home Remodeling audience and the Web attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Remodeling audience is Furniture & Home Improvement.
| Content Affinity | Composition | Index |
| Furniture & Home Improvement | 8.11% | 209.95x |
| DIY Decoration & Furniture | 17.78% | 116.64x |
| Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) | 2.89% | 48.25x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.44% | 46.12x |
| Tiny & Modular Home Researchers | 7.65% | 36.77x |
| Design Software | 4.20% | 34.03x |
| Canada Consumer Product Cluster | 2.13% | 33.85x |
| Home Decoration Content Readers | 27.25% | 28.98x |
| Teen Hair | 1.72% | 28.43x |
| Home Decoration - Remodeling & Outdoors | 33.59% | 28.21x |
Composition Percentage:
The overlap percentage between the Home Remodeling audience and the Content Affinity attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
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DEMOGRAPHICS
The Home Remodeling audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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