Dstillery Audiences

HOME REMODELING

Audience Size: 477.2 Thousand Devices

Explore the Home Remodeling Audience

Below you'll find more information about the Home Remodeling audience, broken down in different categories based on their digital and physical behaviors. These are 477.2 thousand unique devices whose actions qualify for the Home Remodeling audience.

Dstillery Crafted Audiences

INTERESTS

The Home Remodeling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Remodeling audience is Kitchen and Bath Professionals.

Interest Composition Index
Kitchen and Bath Professionals 68.94% 25.70x
Kitchen Stove Shoppers 56.88% 24.82x
Home DIY Enthusiasts 55.44% 24.05x
Apartment Furniture Shoppers 54.64% 23.96x
Home Exterior Design Enthusiasts 51.57% 23.74x
Country Home Decorators 55.69% 23.59x
Flooring Shoppers 52.56% 23.07x
Home Remodelers 47.96% 22.14x
DIYers 52.56% 21.84x
Hardware Shoppers 44.46% 21.81x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Interest attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Remodeling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Remodeling audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.03% 2.69x
The North Face 0.02% 2.61x
Patagonia 0.01% 2.58x
Belk 0.01% 2.26x
REI 0.01% 1.87x
Madewell 0.02% 1.78x
LOFT 0.06% 1.78x
Free People 0.02% 1.76x
Lululemon 0.03% 1.76x
Ann Taylor 0.01% 1.57x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Location attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Remodeling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Remodeling audience is shawcontract.com.

Website Composition Index
shawcontract.com 5.70% 338.70x
diamondatlowes.com 9.45% 333.80x
tilesdirect.net 3.80% 295.64x
bruce.com 3.94% 275.16x
hursthardwoods.com 4.55% 265.78x
shawfloors.com 3.76% 263.40x
tileoutlets.com 3.47% 252.80x
wilsonart.com 11.00% 249.44x
barkercabinets.com 3.17% 245.66x
durasupreme.com 3.54% 241.61x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Web attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Remodeling audience is Office Furniture Design.

Content Affinity Composition Index
Office Furniture Design 3.09% 96.39x
Home Remodeling 11.48% 95.60x
Bathrooms & Plumbing 9.07% 68.21x
Painting & Renovation 7.00% 50.64x
Home Office Products 0.49% 47.66x
Furniture & Home Improvement 17.64% 38.66x
Home Improvement Contractor 0.62% 36.33x
DIY Decoration & Furniture 7.44% 36.07x
Lighting & Power 4.16% 35.63x
Home Decoration - Crafts & Kids 2.40% 32.23x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Content Affinity attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Remodeling audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female