Explore the Home Remodeling Audience
Below you'll find more information about the Home Remodeling audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Home Remodeling audience.
INTERESTS
The Home Remodeling audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Remodeling audience is Flooring Shoppers.
| Interest | Composition | Index |
| Flooring Shoppers | 45.61% | 22.62x |
| Kitchen and Bath Professionals | 56.00% | 22.44x |
| Apartment Furniture Shoppers | 38.03% | 19.72x |
| Kitchen & Bathroom Remodelers | 40.37% | 18.62x |
| Hardware Shoppers | 32.75% | 18.52x |
| Kitchen Appliance Shoppers | 41.06% | 18.40x |
| Home Decor Shoppers | 34.53% | 17.90x |
| Online Home Decor Shoppers | 30.35% | 17.38x |
| Furniture and Appliances Industry | 34.69% | 17.33x |
| Chandelier and Lamp Shoppers | 38.55% | 17.20x |
Composition Percentage:
The overlap percentage between the Home Remodeling audience and the Interest attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
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APPAREL RETAILERS
The Home Remodeling audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Remodeling audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 0.02% | 1.49x |
| Ralph Lauren | 0.01% | 1.48x |
| Columbia | 0.01% | 1.40x |
| Saint Laurent Paris | 0.01% | 1.29x |
| Brooks Brothers | 0.03% | 1.27x |
| Gymboree | 0.02% | 1.27x |
| Eddie Bauer | 0.01% | 1.26x |
| Lululemon | 0.03% | 1.25x |
| Dressbarn | 0.03% | 1.21x |
| Madewell | 0.01% | 1.19x |
Composition Percentage:
The overlap percentage between the Home Remodeling audience and the Location attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
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WEBSITES
The Home Remodeling audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home Remodeling audience is kitchencraft.com.
| Website | Composition | Index |
| kitchencraft.com | 2.69% | 355.85x |
| patcraft.com | 2.58% | 275.58x |
| shawcontract.com | 4.83% | 255.57x |
| hoskinghardwood.com | 2.00% | 251.83x |
| cementtileshop.com | 1.21% | 248.14x |
| bruce.com | 4.88% | 230.22x |
| hursthardwoods.com | 3.00% | 219.25x |
| caldwellcarpet.com | 1.36% | 216.52x |
| tilesdirect.net | 3.52% | 215.10x |
| durasupreme.com | 2.68% | 212.80x |
Composition Percentage:
The overlap percentage between the Home Remodeling audience and the Web attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Remodeling audience is Home Remodeling.
| Content Affinity | Composition | Index |
| Home Remodeling | 13.27% | 54.97x |
| Office Furniture Design | 3.13% | 52.32x |
| Bathrooms & Plumbing | 12.30% | 42.77x |
| Home Office Products | 1.27% | 31.82x |
| Painting & Renovation | 10.21% | 30.87x |
| DIY Decoration & Furniture | 6.44% | 30.68x |
| Lighting & Power | 5.49% | 24.74x |
| Home Decoration - Crafts & Kids | 3.77% | 23.96x |
| Home Décor, Furniture, & Decorating | 0.12% | 23.85x |
| Canadian Construction & Renovation Research Cluster | 0.97% | 23.52x |
Composition Percentage:
The overlap percentage between the Home Remodeling audience and the Content Affinity attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
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DEMOGRAPHICS
The Home Remodeling audience resonates most for the following age and income brackets.
Age
45-54
Income
Under $25,000
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