Dstillery Audiences

HOME REMODELING

Audience Size: 1 Million Devices

Explore the Home Remodeling Audience

Below you'll find more information about the Home Remodeling audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Home Remodeling audience.

Dstillery Crafted Audiences

INTERESTS

The Home Remodeling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Remodeling audience is Kitchen and Bath Professionals.

Interest Composition Index
Kitchen and Bath Professionals 58.30% 23.43x
Flooring Shoppers 45.99% 23.05x
Kitchen Stove Shoppers 45.17% 21.39x
Apartment Furniture Shoppers 41.14% 20.68x
Country Home Decorators 42.89% 20.63x
Home Exterior Design Enthusiasts 37.26% 20.38x
Home DIY Enthusiasts 42.32% 19.65x
Kitchen & Bathroom Remodelers 41.58% 19.43x
Kitchen Appliance Shoppers 42.64% 19.23x
Hardware Shoppers 35.22% 19.11x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Interest attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Remodeling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Remodeling audience is LL Bean.

Location Composition Index
LL Bean 0.01% 2.07x
Armani 0.03% 1.62x
Joe's Jeans 0.01% 1.54x
Kate Spade 0.02% 1.44x
Brooks Brothers 0.04% 1.37x
Jos A. Bank Clothiers 0.17% 1.34x
Tommy Bahama 0.03% 1.32x
Old Navy 0.07% 1.31x
Madewell 0.02% 1.29x
Chicos 0.05% 1.27x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Location attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Remodeling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Remodeling audience is kitchencraft.com.

Website Composition Index
kitchencraft.com 2.74% 383.41x
patcraft.com 2.63% 294.07x
hoskinghardwood.com 1.37% 280.50x
diamondatlowes.com 10.11% 277.60x
shawcontract.com 4.94% 269.52x
crossvilleinc.com 1.51% 255.82x
bruce.com 4.66% 246.54x
karndean.com 3.51% 244.23x
armstrong.com 7.21% 237.20x
conestogawood.com 1.21% 236.32x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Web attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Remodeling audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 13.08% 59.26x
Office Furniture Design 2.90% 53.67x
Bathrooms & Plumbing 11.97% 43.96x
Handyman Tools 0.09% 36.00x
Home Décor, Furniture, & Decorating 0.12% 35.88x
Painting & Renovation 10.15% 34.97x
Home Office Products 1.23% 33.23x
DIY Decoration & Furniture 7.19% 31.77x
Lighting & Power 5.20% 26.19x
Home Improvement Contractor 3.52% 25.58x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Content Affinity attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Remodeling audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female