Explore the Home Remodeling Audience
Below you'll find more information about the Home Remodeling audience, broken down in different categories based on their digital and physical behaviors. These are 477.2 thousand unique devices whose actions qualify for the Home Remodeling audience.
INTERESTS
The Home Remodeling audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Remodeling audience is Kitchen and Bath Professionals.
| Interest | Composition | Index |
| Kitchen and Bath Professionals | 68.94% | 25.70x |
| Kitchen Stove Shoppers | 56.88% | 24.82x |
| Home DIY Enthusiasts | 55.44% | 24.05x |
| Apartment Furniture Shoppers | 54.64% | 23.96x |
| Home Exterior Design Enthusiasts | 51.57% | 23.74x |
| Country Home Decorators | 55.69% | 23.59x |
| Flooring Shoppers | 52.56% | 23.07x |
| Home Remodelers | 47.96% | 22.14x |
| DIYers | 52.56% | 21.84x |
| Hardware Shoppers | 44.46% | 21.81x |
Composition Percentage:
The overlap percentage between the Home Remodeling audience and the Interest attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
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APPAREL RETAILERS
The Home Remodeling audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Remodeling audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 0.03% | 2.69x |
| The North Face | 0.02% | 2.61x |
| Patagonia | 0.01% | 2.58x |
| Belk | 0.01% | 2.26x |
| REI | 0.01% | 1.87x |
| Madewell | 0.02% | 1.78x |
| LOFT | 0.06% | 1.78x |
| Free People | 0.02% | 1.76x |
| Lululemon | 0.03% | 1.76x |
| Ann Taylor | 0.01% | 1.57x |
Composition Percentage:
The overlap percentage between the Home Remodeling audience and the Location attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
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WEBSITES
The Home Remodeling audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home Remodeling audience is shawcontract.com.
| Website | Composition | Index |
| shawcontract.com | 5.70% | 338.70x |
| diamondatlowes.com | 9.45% | 333.80x |
| tilesdirect.net | 3.80% | 295.64x |
| bruce.com | 3.94% | 275.16x |
| hursthardwoods.com | 4.55% | 265.78x |
| shawfloors.com | 3.76% | 263.40x |
| tileoutlets.com | 3.47% | 252.80x |
| wilsonart.com | 11.00% | 249.44x |
| barkercabinets.com | 3.17% | 245.66x |
| durasupreme.com | 3.54% | 241.61x |
Composition Percentage:
The overlap percentage between the Home Remodeling audience and the Web attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Remodeling audience is Office Furniture Design.
| Content Affinity | Composition | Index |
| Office Furniture Design | 3.09% | 96.39x |
| Home Remodeling | 11.48% | 95.60x |
| Bathrooms & Plumbing | 9.07% | 68.21x |
| Painting & Renovation | 7.00% | 50.64x |
| Home Office Products | 0.49% | 47.66x |
| Furniture & Home Improvement | 17.64% | 38.66x |
| Home Improvement Contractor | 0.62% | 36.33x |
| DIY Decoration & Furniture | 7.44% | 36.07x |
| Lighting & Power | 4.16% | 35.63x |
| Home Decoration - Crafts & Kids | 2.40% | 32.23x |
Composition Percentage:
The overlap percentage between the Home Remodeling audience and the Content Affinity attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
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DEMOGRAPHICS
The Home Remodeling audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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