Dstillery Audiences

HOME REMODELING

Audience Size: 1.1 Million Devices

Explore the Home Remodeling Audience

Below you'll find more information about the Home Remodeling audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Home Remodeling audience.

Dstillery Crafted Audiences

INTERESTS

The Home Remodeling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Remodeling audience is Flooring Shoppers.

Interest Composition Index
Flooring Shoppers 45.61% 22.62x
Kitchen and Bath Professionals 56.00% 22.44x
Apartment Furniture Shoppers 38.03% 19.72x
Kitchen & Bathroom Remodelers 40.37% 18.62x
Hardware Shoppers 32.75% 18.52x
Kitchen Appliance Shoppers 41.06% 18.40x
Home Decor Shoppers 34.53% 17.90x
Online Home Decor Shoppers 30.35% 17.38x
Furniture and Appliances Industry 34.69% 17.33x
Chandelier and Lamp Shoppers 38.55% 17.20x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Interest attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Remodeling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Remodeling audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.02% 1.49x
Ralph Lauren 0.01% 1.48x
Columbia 0.01% 1.40x
Saint Laurent Paris 0.01% 1.29x
Brooks Brothers 0.03% 1.27x
Gymboree 0.02% 1.27x
Eddie Bauer 0.01% 1.26x
Lululemon 0.03% 1.25x
Dressbarn 0.03% 1.21x
Madewell 0.01% 1.19x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Location attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Remodeling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Remodeling audience is kitchencraft.com.

Website Composition Index
kitchencraft.com 2.69% 355.85x
patcraft.com 2.58% 275.58x
shawcontract.com 4.83% 255.57x
hoskinghardwood.com 2.00% 251.83x
cementtileshop.com 1.21% 248.14x
bruce.com 4.88% 230.22x
hursthardwoods.com 3.00% 219.25x
caldwellcarpet.com 1.36% 216.52x
tilesdirect.net 3.52% 215.10x
durasupreme.com 2.68% 212.80x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Web attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Remodeling audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 13.27% 54.97x
Office Furniture Design 3.13% 52.32x
Bathrooms & Plumbing 12.30% 42.77x
Home Office Products 1.27% 31.82x
Painting & Renovation 10.21% 30.87x
DIY Decoration & Furniture 6.44% 30.68x
Lighting & Power 5.49% 24.74x
Home Decoration - Crafts & Kids 3.77% 23.96x
Home Décor, Furniture, & Decorating 0.12% 23.85x
Canadian Construction & Renovation Research Cluster 0.97% 23.52x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Content Affinity attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Remodeling audience resonates most for the following age and income brackets.
Age
45-54
Income
Under $25,000