Dstillery Audiences

HOME REMODELING

Audience Size: 115 Thousand Devices

Explore the Home Remodeling Audience

Below you'll find more information about the Home Remodeling audience, broken down in different categories based on their digital and physical behaviors. These are 115 thousand unique devices whose actions qualify for the Home Remodeling audience.

Dstillery Crafted Audiences

INTERESTS

The Home Remodeling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Remodeling audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 59.77% 32.01x
Home DIY Enthusiasts 58.99% 31.98x
Kitchen & Bathroom Remodelers 60.93% 30.51x
HGTV Enthusiasts 65.59% 28.19x
Home Design Enthusiasts 49.55% 27.83x
Home Remodelers 48.25% 26.30x
Online Home Decor Shoppers 43.08% 24.58x
Kitchen Stove Shoppers 54.20% 24.54x
DIYers 57.57% 24.53x
Home Exterior Design Enthusiasts 48.25% 24.53x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Interest attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Remodeling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Remodeling audience is Buckle.

Location Composition Index
Buckle 0.05% 4.20x
Aeropostale 0.03% 2.90x
LOFT 0.03% 2.56x
Mens Wearhouse 0.03% 1.87x
Jos A. Bank Clothiers 0.01% 1.60x
Dressbarn 0.01% 1.53x
Victoria's Secret 0.03% 1.48x
Gap 0.01% 1.45x
Maurices 0.03% 1.37x
American Eagle Outfitters 0.01% 1.26x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Location attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Remodeling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Remodeling audience is retrorenovation.com.

Website Composition Index
retrorenovation.com 26.32% 303.43x
decoist.com 39.94% 261.05x
laurelberninteriors.com 18.68% 160.31x
carlaaston.com 11.47% 155.13x
oldhouseonline.com 10.45% 117.09x
theflooringgirl.com 15.36% 113.52x
thecreativityexchange.com 13.64% 109.71x
designingidea.com 11.80% 107.38x
kylieminteriors.ca 21.95% 102.50x
flooringclarity.com 10.56% 100.81x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Web attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Remodeling audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 3.38% 187.48x
Furniture & Home Improvement 12.99% 117.42x
DIY Decoration & Furniture 15.49% 80.48x
Painting & Renovation 2.86% 54.32x
Furniture Shopping 6.36% 39.02x
Canadian Real Estate Researcher Cluster 0.82% 33.80x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 3.25% 33.38x
Canada Shopping - Kitchenware 1.21% 32.34x
Design Software 6.60% 29.37x
Canada Shopping - General Commerce 0.64% 28.80x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Content Affinity attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Remodeling audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female