Dstillery Audiences

HOME REMODELING

Audience Size: 15.2 Thousand Devices

Explore the Home Remodeling Audience

Below you'll find more information about the Home Remodeling audience, broken down in different categories based on their digital and physical behaviors. These are 15.2 thousand unique devices whose actions qualify for the Home Remodeling audience.

Dstillery Crafted Audiences

INTERESTS

The Home Remodeling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Remodeling audience is HGTV Enthusiasts.

Interest Composition Index
HGTV Enthusiasts 54.48% 71.65x
Commercial Contractors & Designers 64.14% 69.55x
Home Interior Design Enthusiasts 53.79% 68.49x
Home Remodelers 51.03% 58.17x
Home DIY Enthusiasts 47.59% 50.55x
Landscape Architects 65.52% 50.41x
Kitchen & Bathroom Remodelers 81.38% 49.57x
DIY Upcycle Home Project Planners 55.17% 45.65x
Homeowners 56.55% 44.95x
Flooring Shoppers 57.93% 43.96x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Interest attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Remodeling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Remodeling audience is Maurices.

Location Composition Index
Maurices 0.08% 3.36x
The Childrens Place 0.02% 1.54x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Location attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Remodeling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Remodeling audience is elledecor.com.

Website Composition Index
elledecor.com 32.11% 83.20x
realhomes.com 21.35% 54.33x
livingetc.com 18.54% 52.08x
sherwin-williams.com 32.49% 46.83x
dailyhive.com 12.42% 36.94x
upgradedhome.com 12.43% 36.93x
gardenerspath.com 12.08% 35.84x
architecturaldigest.com 39.22% 32.73x
point2homes.com 12.01% 32.67x
redflagdeals.com 15.12% 28.44x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Web attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Remodeling audience is DIY Decoration & Furniture.

Content Affinity Composition Index
DIY Decoration & Furniture 19.92% 147.27x
Travel, Food, Fashion & Fitness 3.67% 53.99x
Female Lifestyle Content Readers 3.54% 47.99x
Tiny & Modular Home Researchers 5.90% 45.68x
Canada Culture and Tourism 8.26% 43.48x
Vancouver British Columbia Research Cluster 2.88% 43.33x
Home Decoration Content Readers 26.34% 40.88x
Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) 47.18% 40.59x
Home Decoration - Remodeling & Outdoors 33.68% 37.96x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 9.31% 35.90x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Content Affinity attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Remodeling audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female