Explore the Home Remodeling Audience
Below you'll find more information about the Home Remodeling audience, broken down in different categories based on their digital and physical behaviors. These are 244.9 thousand unique devices whose actions qualify for the Home Remodeling audience.
INTERESTS
The Home Remodeling audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Remodeling audience is Patio Furniture Shoppers.
| Interest | Composition | Index |
| Patio Furniture Shoppers | 36.00% | 14.27x |
| Parents of Teenagers Going to College | 32.00% | 13.75x |
| Business Accounting Software Researchers | 24.00% | 11.99x |
| School Supply Shoppers | 24.00% | 11.66x |
| Luxury Home Fixture Shoppers | 28.00% | 11.03x |
| Supply Chain Professionals | 20.00% | 9.79x |
| Women's Health Researchers | 21.51% | 9.72x |
| High-End Kids Furniture and Clothes Shoppers | 20.00% | 9.55x |
| Shelf-Stable Food Content Readers | 1.19% | 9.53x |
| Gym Equipment Owners | 20.00% | 9.25x |
Composition Percentage:
The overlap percentage between the Home Remodeling audience and the Interest attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
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APPAREL RETAILERS
The Home Remodeling audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Remodeling audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.02% | 2.07x |
| Lane Bryant | 0.01% | 1.46x |
| Carhartt | 0.13% | 1.06x |
| Old Navy | 0.01% | 1.04x |
| Maurices | 0.01% | 0.80x |
Composition Percentage:
The overlap percentage between the Home Remodeling audience and the Location attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
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WEBSITES
The Home Remodeling audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home Remodeling audience is wilsonart.com.
| Website | Composition | Index |
| wilsonart.com | 8.24% | 372.78x |
| armstrongflooring.com | 17.11% | 324.41x |
| daltile.com | 7.48% | 295.08x |
| armstrongceilings.com | 10.58% | 268.98x |
| pergo.com | 4.89% | 215.27x |
| karndean.com | 5.01% | 208.15x |
| carpetexpress.com | 6.02% | 186.86x |
| houseplanshelper.com | 10.33% | 161.24x |
| efaucets.com | 2.80% | 135.37x |
| decoist.com | 21.31% | 130.94x |
Composition Percentage:
The overlap percentage between the Home Remodeling audience and the Web attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Remodeling audience is Home Improvement Contractor.
| Content Affinity | Composition | Index |
| Home Improvement Contractor | 0.21% | 41.39x |
| Furniture Shopping | 28.04% | 35.53x |
| Appliances & Reviews | 29.91% | 32.81x |
| Holiday Gifts | 0.60% | 30.44x |
| Chemicals | 0.41% | 29.71x |
| Finance & Accounting Cluster | 15.89% | 26.57x |
| Do It Yourself | 61.68% | 23.58x |
| Assorted Topics (Phone Cards, Construction, Food Reviews) | 29.91% | 23.41x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.08% | 22.71x |
| Pool Cleaning | 1.01% | 22.18x |
Composition Percentage:
The overlap percentage between the Home Remodeling audience and the Content Affinity attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
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DEMOGRAPHICS
The Home Remodeling audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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