Dstillery Audiences

HOME REMODELING

Audience Size: 244.9 Thousand Devices

Explore the Home Remodeling Audience

Below you'll find more information about the Home Remodeling audience, broken down in different categories based on their digital and physical behaviors. These are 244.9 thousand unique devices whose actions qualify for the Home Remodeling audience.

Dstillery Crafted Audiences

INTERESTS

The Home Remodeling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Remodeling audience is Patio Furniture Shoppers.

Interest Composition Index
Patio Furniture Shoppers 36.00% 14.27x
Parents of Teenagers Going to College 32.00% 13.75x
Business Accounting Software Researchers 24.00% 11.99x
School Supply Shoppers 24.00% 11.66x
Luxury Home Fixture Shoppers 28.00% 11.03x
Supply Chain Professionals 20.00% 9.79x
Women's Health Researchers 21.51% 9.72x
High-End Kids Furniture and Clothes Shoppers 20.00% 9.55x
Shelf-Stable Food Content Readers 1.19% 9.53x
Gym Equipment Owners 20.00% 9.25x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Interest attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Remodeling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Remodeling audience is Chicos.

Location Composition Index
Chicos 0.02% 2.07x
Lane Bryant 0.01% 1.46x
Carhartt 0.13% 1.06x
Old Navy 0.01% 1.04x
Maurices 0.01% 0.80x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Location attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Remodeling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Remodeling audience is wilsonart.com.

Website Composition Index
wilsonart.com 8.24% 372.78x
armstrongflooring.com 17.11% 324.41x
daltile.com 7.48% 295.08x
armstrongceilings.com 10.58% 268.98x
pergo.com 4.89% 215.27x
karndean.com 5.01% 208.15x
carpetexpress.com 6.02% 186.86x
houseplanshelper.com 10.33% 161.24x
efaucets.com 2.80% 135.37x
decoist.com 21.31% 130.94x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Web attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Remodeling audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 0.21% 41.39x
Furniture Shopping 28.04% 35.53x
Appliances & Reviews 29.91% 32.81x
Holiday Gifts 0.60% 30.44x
Chemicals 0.41% 29.71x
Finance & Accounting Cluster 15.89% 26.57x
Do It Yourself 61.68% 23.58x
Assorted Topics (Phone Cards, Construction, Food Reviews) 29.91% 23.41x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.08% 22.71x
Pool Cleaning 1.01% 22.18x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Content Affinity attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Remodeling audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female