Dstillery Audiences

HOME REMODELING

Audience Size: 39.1 Thousand Devices

Explore the Home Remodeling Audience

Below you'll find more information about the Home Remodeling audience, broken down in different categories based on their digital and physical behaviors. These are 39.1 thousand unique devices whose actions qualify for the Home Remodeling audience.

Dstillery Crafted Audiences

INTERESTS

The Home Remodeling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Remodeling audience is Home DIY Enthusiasts.

Interest Composition Index
Home DIY Enthusiasts 51.97% 48.11x
Kitchen & Bathroom Remodelers 53.54% 47.51x
Homeowners 43.04% 43.56x
Home Design Enthusiasts 41.73% 43.06x
Home Interior Design Enthusiasts 62.20% 42.57x
Home Remodelers 40.42% 41.55x
HGTV Enthusiasts 60.37% 40.92x
Commercial Contractors & Designers 65.09% 40.36x
Luxury Retail Researchers 37.27% 36.67x
Online Home Decor Shoppers 25.46% 34.57x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Interest attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Remodeling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Remodeling audience is Maurices.

Location Composition Index
Maurices 0.08% 4.42x
American Eagle Outfitters 0.05% 3.93x
Lane Bryant 0.05% 3.85x
Victoria's Secret 0.05% 2.36x
Carhartt 0.20% 2.00x
Mens Wearhouse 0.03% 1.91x
Journeys 0.03% 1.88x
Old Navy 0.03% 1.74x
The Childrens Place 0.02% 1.54x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Location attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Remodeling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Remodeling audience is decoist.com.

Website Composition Index
decoist.com 48.62% 357.52x
kylieminteriors.ca 22.85% 133.16x
onekindesign.com 20.54% 117.14x
designingidea.com 18.27% 109.80x
drivenbydecor.com 15.17% 103.40x
remodelaholic.com 15.65% 100.26x
younghouselove.com 11.84% 88.99x
stylebyemilyhenderson.com 24.52% 82.97x
chrislovesjulia.com 15.48% 72.86x
homedecorbliss.com 24.52% 72.80x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Web attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Remodeling audience is Furniture & Home Improvement.

Content Affinity Composition Index
Furniture & Home Improvement 8.11% 209.95x
DIY Decoration & Furniture 17.78% 116.64x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 2.89% 48.25x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.44% 46.12x
Tiny & Modular Home Researchers 7.65% 36.77x
Design Software 4.20% 34.03x
Canada Consumer Product Cluster 2.13% 33.85x
Home Decoration Content Readers 27.25% 28.98x
Teen Hair 1.72% 28.43x
Home Decoration - Remodeling & Outdoors 33.59% 28.21x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Content Affinity attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Remodeling audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female