Dstillery Audiences

HOME REMODELING

Audience Size: 82 Thousand Devices

Explore the Home Remodeling Audience

Below you'll find more information about the Home Remodeling audience, broken down in different categories based on their digital and physical behaviors. These are 82 thousand unique devices whose actions qualify for the Home Remodeling audience.

Dstillery Crafted Audiences

INTERESTS

The Home Remodeling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Remodeling audience is Home DIY Enthusiasts.

Interest Composition Index
Home DIY Enthusiasts 57.63% 33.22x
Apartment Furniture Shoppers 59.62% 33.01x
Kitchen & Bathroom Remodelers 59.39% 30.84x
HGTV Enthusiasts 62.09% 29.46x
Home Remodelers 47.18% 27.84x
Home Design Enthusiasts 46.83% 27.75x
Kitchen Stove Shoppers 54.93% 27.69x
Home Exterior Design Enthusiasts 49.41% 27.56x
Luxury Retail Researchers 45.89% 26.10x
DIYers 56.57% 26.04x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Interest attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Remodeling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Remodeling audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.02% 1.47x
Carhartt 0.04% 1.00x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Location attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Remodeling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Remodeling audience is retrorenovation.com.

Website Composition Index
retrorenovation.com 24.67% 299.90x
decoist.com 35.26% 256.44x
laurelberninteriors.com 17.05% 145.13x
carlaaston.com 10.42% 140.69x
designingidea.com 8.81% 108.38x
theflooringgirl.com 14.06% 108.36x
thecreativityexchange.com 12.27% 104.61x
addicted2decorating.com 9.34% 94.56x
kylieminteriors.ca 19.06% 94.25x
oldhouseonline.com 12.91% 94.11x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Web attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Remodeling audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 4.61% 210.21x
Bathrooms & Plumbing 2.59% 208.57x
Furniture & Home Improvement 13.04% 112.78x
DIY Decoration & Furniture 13.26% 71.30x
Painting & Renovation 3.46% 67.30x
Lighting & Power 1.08% 66.05x
Yard Structures 0.65% 47.59x
Furniture Shopping 10.67% 41.25x
Home Furnishings 3.46% 35.02x
Design Software 7.18% 31.64x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Content Affinity attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Remodeling audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female