Explore the Home Remodeling Audience
Below you'll find more information about the Home Remodeling audience, broken down in different categories based on their digital and physical behaviors. These are 15.2 thousand unique devices whose actions qualify for the Home Remodeling audience.
INTERESTS
The Home Remodeling audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Remodeling audience is HGTV Enthusiasts.
| Interest | Composition | Index |
| HGTV Enthusiasts | 54.48% | 71.65x |
| Commercial Contractors & Designers | 64.14% | 69.55x |
| Home Interior Design Enthusiasts | 53.79% | 68.49x |
| Home Remodelers | 51.03% | 58.17x |
| Home DIY Enthusiasts | 47.59% | 50.55x |
| Landscape Architects | 65.52% | 50.41x |
| Kitchen & Bathroom Remodelers | 81.38% | 49.57x |
| DIY Upcycle Home Project Planners | 55.17% | 45.65x |
| Homeowners | 56.55% | 44.95x |
| Flooring Shoppers | 57.93% | 43.96x |
Composition Percentage:
The overlap percentage between the Home Remodeling audience and the Interest attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
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APPAREL RETAILERS
The Home Remodeling audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Remodeling audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.08% | 3.36x |
| The Childrens Place | 0.02% | 1.54x |
Composition Percentage:
The overlap percentage between the Home Remodeling audience and the Location attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
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WEBSITES
The Home Remodeling audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home Remodeling audience is elledecor.com.
| Website | Composition | Index |
| elledecor.com | 32.11% | 83.20x |
| realhomes.com | 21.35% | 54.33x |
| livingetc.com | 18.54% | 52.08x |
| sherwin-williams.com | 32.49% | 46.83x |
| dailyhive.com | 12.42% | 36.94x |
| upgradedhome.com | 12.43% | 36.93x |
| gardenerspath.com | 12.08% | 35.84x |
| architecturaldigest.com | 39.22% | 32.73x |
| point2homes.com | 12.01% | 32.67x |
| redflagdeals.com | 15.12% | 28.44x |
Composition Percentage:
The overlap percentage between the Home Remodeling audience and the Web attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Remodeling audience is DIY Decoration & Furniture.
| Content Affinity | Composition | Index |
| DIY Decoration & Furniture | 19.92% | 147.27x |
| Travel, Food, Fashion & Fitness | 3.67% | 53.99x |
| Female Lifestyle Content Readers | 3.54% | 47.99x |
| Tiny & Modular Home Researchers | 5.90% | 45.68x |
| Canada Culture and Tourism | 8.26% | 43.48x |
| Vancouver British Columbia Research Cluster | 2.88% | 43.33x |
| Home Decoration Content Readers | 26.34% | 40.88x |
| Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) | 47.18% | 40.59x |
| Home Decoration - Remodeling & Outdoors | 33.68% | 37.96x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 9.31% | 35.90x |
Composition Percentage:
The overlap percentage between the Home Remodeling audience and the Content Affinity attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
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DEMOGRAPHICS
The Home Remodeling audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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