Dstillery Audiences

HOME REMODELING

Audience Size: 759.8 Thousand Devices

Explore the Home Remodeling Audience

Below you'll find more information about the Home Remodeling audience, broken down in different categories based on their digital and physical behaviors. These are 759.8 thousand unique devices whose actions qualify for the Home Remodeling audience.

Dstillery Crafted Audiences

INTERESTS

The Home Remodeling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Remodeling audience is Kitchen and Bath Professionals.

Interest Composition Index
Kitchen and Bath Professionals 64.56% 21.27x
Kitchen Stove Shoppers 52.03% 19.98x
Home DIY Enthusiasts 50.44% 19.67x
Country Home Decorators 49.59% 19.20x
Home Exterior Design Enthusiasts 46.26% 18.58x
Apartment Furniture Shoppers 51.67% 18.56x
Home Remodelers 45.63% 18.17x
Flooring Shoppers 50.50% 17.95x
Kitchen & Bathroom Remodelers 50.65% 17.84x
HGTV Enthusiasts 47.95% 17.07x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Interest attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Remodeling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Remodeling audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.02% 1.51x
Jos A. Bank Clothiers 0.35% 1.43x
Bonobos 0.10% 1.34x
White House Black Market 0.37% 1.31x
Mens Wearhouse 0.53% 1.29x
Patagonia 0.01% 1.29x
Madewell 0.03% 1.23x
Johnston and Murphy 0.47% 1.20x
Ann Taylor 0.02% 1.15x
Lululemon 0.04% 1.13x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Location attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Remodeling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Remodeling audience is kitchencraft.com.

Website Composition Index
kitchencraft.com 2.45% 338.96x
patcraft.com 3.30% 262.15x
diamondatlowes.com 9.73% 242.40x
shawcontract.com 6.04% 237.10x
karndean.com 2.05% 235.16x
kitchencabinetdepot.com 1.68% 219.61x
carpetexpress.com 1.87% 215.56x
bruce.com 4.31% 210.59x
tilesdirect.net 4.18% 209.52x
formica.com 2.26% 209.30x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Web attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Remodeling audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 12.59% 57.75x
Office Furniture Design 3.17% 54.80x
Home Décor, Furniture, & Decorating 0.08% 45.19x
Bathrooms & Plumbing 10.74% 42.93x
Handyman Tools 0.08% 42.09x
Painting & Renovation 8.14% 37.96x
Home Office Products 0.89% 34.85x
DIY Decoration & Furniture 7.42% 30.98x
Home Improvement Contractor 2.28% 26.68x
Furniture & Home Improvement 21.31% 25.39x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Content Affinity attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Remodeling audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female