Dstillery Audiences

HOME REMODELING

Audience Size: 61.7 Thousand Devices

Explore the Home Remodeling Audience

Below you'll find more information about the Home Remodeling audience, broken down in different categories based on their digital and physical behaviors. These are 61.7 thousand unique devices whose actions qualify for the Home Remodeling audience.

Dstillery Crafted Audiences

INTERESTS

The Home Remodeling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Remodeling audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 62.76% 37.24x
Home DIY Enthusiasts 59.07% 34.45x
Kitchen & Bathroom Remodelers 62.28% 34.37x
HGTV Enthusiasts 65.97% 31.51x
Home Remodelers 52.17% 31.38x
Home Design Enthusiasts 49.76% 30.54x
Online Home Decor Shoppers 43.66% 28.51x
Kitchen Stove Shoppers 55.22% 27.98x
Home Exterior Design Enthusiasts 50.56% 27.92x
Luxury Retail Researchers 44.46% 26.86x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Interest attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Remodeling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Remodeling audience is Talbots.

Location Composition Index
Talbots 0.03% 3.44x
Jos A. Bank Clothiers 0.03% 2.49x
Lane Bryant 0.03% 2.22x
Chicos 0.03% 2.05x
Express 0.03% 2.05x
Hollister 0.02% 1.63x
The Childrens Place 0.03% 1.47x
H&M 0.01% 1.46x
Mens Wearhouse 0.03% 1.40x
Zumiez 0.02% 1.38x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Location attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Remodeling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Remodeling audience is decoist.com.

Website Composition Index
decoist.com 42.86% 311.27x
laurelberninteriors.com 18.76% 185.52x
flooringclarity.com 12.02% 135.36x
theflooringgirl.com 15.31% 134.65x
thecreativityexchange.com 14.01% 132.59x
designingidea.com 14.23% 121.78x
kylieminteriors.ca 22.76% 121.64x
remodelista.com 19.03% 119.68x
addicted2decorating.com 9.75% 118.12x
jennakateathome.com 10.45% 113.88x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Web attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Remodeling audience is Furniture & Home Improvement.

Content Affinity Composition Index
Furniture & Home Improvement 11.57% 140.71x
DIY Decoration & Furniture 15.95% 92.47x
Painting & Renovation 2.25% 54.86x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.44% 46.12x
Canada Shopping - Kitchenware 1.01% 43.98x
Furniture Shopping 2.44% 43.45x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 3.14% 40.35x
Tiny & Modular Home Researchers 8.28% 32.29x
Design Software 6.06% 31.12x
Lawns & Pest Control 0.86% 29.80x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Content Affinity attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Remodeling audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female