Dstillery Audiences

HOME REMODELING

Audience Size: 892.5 Thousand Devices

Explore the Home Remodeling Audience

Below you'll find more information about the Home Remodeling audience, broken down in different categories based on their digital and physical behaviors. These are 892.5 thousand unique devices whose actions qualify for the Home Remodeling audience.

Dstillery Crafted Audiences

INTERESTS

The Home Remodeling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Remodeling audience is Kitchen and Bath Professionals.

Interest Composition Index
Kitchen and Bath Professionals 55.60% 29.77x
Kitchen Stove Shoppers 42.36% 26.90x
Country Home Decorators 39.08% 26.44x
Home Exterior Design Enthusiasts 36.02% 25.51x
Home DIY Enthusiasts 41.69% 25.51x
Home Remodelers 36.85% 25.04x
Apartment Furniture Shoppers 41.78% 24.91x
Flooring Shoppers 44.26% 24.43x
HGTV Enthusiasts 37.95% 23.47x
Kitchen & Bathroom Remodelers 40.88% 23.38x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Interest attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Remodeling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Remodeling audience is Club Monaco.

Location Composition Index
Club Monaco 0.03% 1.96x
Express Outlets 0.01% 1.61x
Tommy Bahama 0.04% 1.47x
Intermix 0.01% 1.45x
The North Face 0.03% 1.36x
Jos A. Bank Clothiers 0.38% 1.34x
Bonobos 0.08% 1.33x
Belk 0.01% 1.32x
Uniqlo 0.02% 1.26x
Chicos 0.07% 1.24x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Location attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Remodeling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Remodeling audience is kitchencraft.com.

Website Composition Index
kitchencraft.com 2.51% 320.37x
patcraft.com 2.99% 249.55x
diamondatlowes.com 9.90% 230.73x
shawcontract.com 5.48% 226.24x
karndean.com 2.44% 216.96x
kitchencabinetdepot.com 2.06% 204.25x
carpetexpress.com 2.26% 202.85x
bruce.com 4.63% 201.58x
kitchen-design-ideas.org 1.68% 198.09x
tilesdirect.net 4.24% 195.97x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Web attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Remodeling audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 12.84% 56.61x
Office Furniture Design 2.93% 52.90x
Bathrooms & Plumbing 11.19% 42.50x
Home Décor, Furniture, & Decorating 0.09% 41.80x
Handyman Tools 0.08% 40.11x
Painting & Renovation 8.99% 36.11x
Home Office Products 0.99% 33.30x
DIY Decoration & Furniture 7.53% 30.61x
Home Improvement Contractor 2.74% 25.94x
Lighting & Power 4.79% 25.13x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Content Affinity attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Remodeling audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female