Dstillery Audiences

HOME REMODELING

Audience Size: 97.7 Thousand Devices

Explore the Home Remodeling Audience

Below you'll find more information about the Home Remodeling audience, broken down in different categories based on their digital and physical behaviors. These are 97.7 thousand unique devices whose actions qualify for the Home Remodeling audience.

Dstillery Crafted Audiences

INTERESTS

The Home Remodeling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Remodeling audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 63.10% 34.72x
Home DIY Enthusiasts 62.62% 33.64x
Home Exterior Design Enthusiasts 58.60% 31.78x
Home Remodelers 52.10% 31.40x
Kitchen & Bathroom Remodelers 58.41% 30.74x
Kitchen Stove Shoppers 62.33% 30.17x
Home Custom Bedroom Decorators 43.88% 29.81x
Custom Home Lighting Shoppers 43.88% 29.81x
Country Home Decorators 63.00% 29.43x
Online Home Decor Shoppers 48.28% 29.18x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Interest attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Remodeling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Remodeling audience is Maurices.

Location Composition Index
Maurices 0.04% 3.35x
Mens Wearhouse 0.02% 2.41x
Journeys 0.03% 2.39x
Chicos 0.02% 1.88x
The Childrens Place 0.02% 1.84x
Victoria's Secret 0.02% 1.47x
Carhartt 0.11% 1.36x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Location attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Remodeling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Remodeling audience is retrorenovation.com.

Website Composition Index
retrorenovation.com 22.53% 276.57x
decoist.com 29.12% 246.37x
carlaaston.com 9.34% 138.53x
laurelberninteriors.com 15.18% 128.63x
designingidea.com 6.79% 111.03x
theflooringgirl.com 12.95% 104.94x
yaleappliance.com 5.68% 102.00x
bestlaminate.com 5.29% 100.54x
addicted2decorating.com 8.95% 95.91x
thecreativityexchange.com 10.91% 95.03x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Web attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Remodeling audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 6.50% 227.63x
Bathrooms & Plumbing 4.03% 189.20x
Furniture & Home Improvement 13.47% 110.39x
Lighting & Power 2.15% 83.88x
Painting & Renovation 4.71% 76.29x
Home Decoration - Crafts & Kids 0.85% 72.26x
DIY Decoration & Furniture 11.94% 64.48x
Yard Structures 1.34% 52.46x
Home Furnishings 5.37% 42.43x
Furniture Shopping 17.34% 41.62x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Content Affinity attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Remodeling audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female