Explore the Home Remodeling Audience
Below you'll find more information about the Home Remodeling audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Home Remodeling audience.
INTERESTS
The Home Remodeling audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Remodeling audience is Kitchen and Bath Professionals.
| Interest | Composition | Index |
| Kitchen and Bath Professionals | 55.76% | 23.99x |
| Flooring Shoppers | 44.77% | 23.62x |
| Apartment Furniture Shoppers | 38.63% | 20.79x |
| Kitchen Appliance Shoppers | 38.50% | 19.72x |
| Kitchen & Bathroom Remodelers | 40.00% | 19.20x |
| Hardware Shoppers | 33.03% | 19.20x |
| Home Decor Shoppers | 34.38% | 18.92x |
| New Homeowners | 42.19% | 18.33x |
| Online Home Decor Shoppers | 31.56% | 18.29x |
| Chandelier and Lamp Shoppers | 38.22% | 18.11x |
Composition Percentage:
The overlap percentage between the Home Remodeling audience and the Interest attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Curious about what else the Home Remodeling audience is interested in?
Sign Up
APPAREL RETAILERS
The Home Remodeling audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Remodeling audience is Free People.
| Location | Composition | Index |
| Free People | 0.02% | 1.70x |
| The North Face | 0.03% | 1.67x |
| Ralph Lauren | 0.01% | 1.51x |
| Columbia | 0.01% | 1.43x |
| Kate Spade | 0.02% | 1.21x |
| LOFT | 0.04% | 1.16x |
| Saint Laurent Paris | 0.01% | 1.16x |
| Gymboree | 0.03% | 1.15x |
| REI | 0.02% | 1.13x |
| Club Monaco | 0.01% | 1.12x |
Composition Percentage:
The overlap percentage between the Home Remodeling audience and the Location attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Want to find more of the Home Remodeling audience in the real world?
Sign Up
WEBSITES
The Home Remodeling audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home Remodeling audience is kitchencraft.com.
| Website | Composition | Index |
| kitchencraft.com | 2.71% | 344.69x |
| patcraft.com | 2.48% | 265.51x |
| diamondatlowes.com | 10.18% | 249.62x |
| shawcontract.com | 4.60% | 247.84x |
| hoskinghardwood.com | 1.73% | 247.13x |
| bruce.com | 4.85% | 223.66x |
| crossvilleinc.com | 1.95% | 214.89x |
| caldwellcarpet.com | 1.30% | 213.61x |
| hursthardwoods.com | 3.20% | 210.11x |
| karndean.com | 3.82% | 209.46x |
Composition Percentage:
The overlap percentage between the Home Remodeling audience and the Web attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Want to see more of the websites the Home Remodeling audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Remodeling audience is Home Remodeling.
| Content Affinity | Composition | Index |
| Home Remodeling | 13.15% | 56.45x |
| Office Furniture Design | 2.87% | 52.42x |
| Bathrooms & Plumbing | 11.99% | 42.53x |
| Painting & Renovation | 10.35% | 32.35x |
| Home Office Products | 1.22% | 32.00x |
| DIY Decoration & Furniture | 6.94% | 30.83x |
| Lighting & Power | 5.52% | 25.92x |
| Home Decoration - Crafts & Kids | 3.95% | 23.91x |
| Home Improvement Contractor | 3.98% | 23.25x |
| Canadian Construction & Renovation Research Cluster | 0.89% | 22.66x |
Composition Percentage:
The overlap percentage between the Home Remodeling audience and the Content Affinity attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Want to see more of the Content Affinities the Home Remodeling audience visits?
Sign Up
DEMOGRAPHICS
The Home Remodeling audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
Interested in seeing other demographic characteristics of the Home Remodeling audience?
Sign Up