Dstillery Audiences

HOME REMODELING

Audience Size: 327 Thousand Devices

Explore the Home Remodeling Audience

Below you'll find more information about the Home Remodeling audience, broken down in different categories based on their digital and physical behaviors. These are 327 thousand unique devices whose actions qualify for the Home Remodeling audience.

Dstillery Crafted Audiences

INTERESTS

The Home Remodeling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Remodeling audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 56.69% 27.12x
Apartment Furniture Shoppers 57.11% 27.11x
Kitchen and Bath Professionals 68.73% 27.06x
Kitchen Stove Shoppers 59.70% 27.05x
Home DIY Enthusiasts 58.55% 26.99x
Country Home Decorators 59.79% 26.82x
Home Remodelers 50.66% 25.33x
HGTV Enthusiasts 55.12% 24.48x
Flooring Shoppers 53.22% 24.44x
Hardware Shoppers 48.07% 23.87x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Interest attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Remodeling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Remodeling audience is Talbots.

Location Composition Index
Talbots 0.01% 2.83x
Chicos 0.01% 2.78x
Victoria's Secret 0.01% 2.76x
Carhartt 0.14% 1.06x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Location attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Remodeling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Remodeling audience is diamondatlowes.com.

Website Composition Index
diamondatlowes.com 8.42% 475.81x
wilsonart.com 9.17% 355.06x
arizonatile.com 6.94% 338.28x
kraftmaid.com 5.32% 337.52x
laticrete.com 5.26% 330.00x
regalfloorcoverings.com 6.45% 310.31x
armstrongflooring.com 18.88% 308.21x
custombuildingproducts.com 5.85% 303.13x
daltile.com 8.37% 279.78x
armstrongceilings.com 11.47% 254.18x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Web attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Remodeling audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 9.71% 121.61x
Office Furniture Design 2.38% 119.93x
Bathrooms & Plumbing 7.15% 87.03x
Home Office Products 0.39% 61.74x
Painting & Renovation 6.58% 53.17x
Furniture & Home Improvement 16.44% 52.27x
Canadian Construction & Renovation Research Cluster 0.63% 45.42x
Lighting & Power 3.33% 43.03x
Home Decoration - Crafts & Kids 2.10% 41.97x
Home Improvement Contractor 0.23% 38.06x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Content Affinity attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Remodeling audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female