Dstillery Audiences

HOME REMODELING

Audience Size: 1 Million Devices

Explore the Home Remodeling Audience

Below you'll find more information about the Home Remodeling audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Home Remodeling audience.

Dstillery Crafted Audiences

INTERESTS

The Home Remodeling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Remodeling audience is Kitchen and Bath Professionals.

Interest Composition Index
Kitchen and Bath Professionals 55.76% 23.99x
Flooring Shoppers 44.77% 23.62x
Apartment Furniture Shoppers 38.63% 20.79x
Kitchen Appliance Shoppers 38.50% 19.72x
Kitchen & Bathroom Remodelers 40.00% 19.20x
Hardware Shoppers 33.03% 19.20x
Home Decor Shoppers 34.38% 18.92x
New Homeowners 42.19% 18.33x
Online Home Decor Shoppers 31.56% 18.29x
Chandelier and Lamp Shoppers 38.22% 18.11x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Interest attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Remodeling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Remodeling audience is Free People.

Location Composition Index
Free People 0.02% 1.70x
The North Face 0.03% 1.67x
Ralph Lauren 0.01% 1.51x
Columbia 0.01% 1.43x
Kate Spade 0.02% 1.21x
LOFT 0.04% 1.16x
Saint Laurent Paris 0.01% 1.16x
Gymboree 0.03% 1.15x
REI 0.02% 1.13x
Club Monaco 0.01% 1.12x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Location attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Remodeling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Remodeling audience is kitchencraft.com.

Website Composition Index
kitchencraft.com 2.71% 344.69x
patcraft.com 2.48% 265.51x
diamondatlowes.com 10.18% 249.62x
shawcontract.com 4.60% 247.84x
hoskinghardwood.com 1.73% 247.13x
bruce.com 4.85% 223.66x
crossvilleinc.com 1.95% 214.89x
caldwellcarpet.com 1.30% 213.61x
hursthardwoods.com 3.20% 210.11x
karndean.com 3.82% 209.46x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Web attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Remodeling audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 13.15% 56.45x
Office Furniture Design 2.87% 52.42x
Bathrooms & Plumbing 11.99% 42.53x
Painting & Renovation 10.35% 32.35x
Home Office Products 1.22% 32.00x
DIY Decoration & Furniture 6.94% 30.83x
Lighting & Power 5.52% 25.92x
Home Decoration - Crafts & Kids 3.95% 23.91x
Home Improvement Contractor 3.98% 23.25x
Canadian Construction & Renovation Research Cluster 0.89% 22.66x
Composition Percentage: The overlap percentage between the Home Remodeling audience and the Content Affinity attribute.
Index: A comparison of the Home Remodeling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Remodeling audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female