Dstillery Audiences

HOMESCHOOLING

Audience Size: 77.5 Thousand Devices

Explore the Homeschooling Audience

Below you'll find more information about the Homeschooling audience, broken down in different categories based on their digital and physical behaviors. These are 77.5 thousand unique devices whose actions qualify for the Homeschooling audience.

Dstillery Crafted Audiences

INTERESTS

The Homeschooling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Homeschooling audience is Involved Parents.

Interest Composition Index
Involved Parents 57.26% 24.66x
Parents with Kids 46.63% 22.62x
Hands-On Parents 51.66% 21.46x
School Supply Shoppers 60.03% 21.31x
Food Allergies Researchers 45.14% 21.15x
Family Values Advocates 43.16% 20.36x
Tech-Savvy Moms 41.10% 19.64x
Gluten-Free Recipe Researchers 38.86% 17.46x
Stay-at-Home Parents 48.26% 17.37x
Misc-Deal Seekers or Coupon Shoppers 29.26% 16.77x
Composition Percentage: The overlap percentage between the Homeschooling audience and the Interest attribute.
Index: A comparison of the Homeschooling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Homeschooling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Homeschooling audience is Carhartt.

Location Composition Index
Carhartt 0.25% 1.43x
The Childrens Place 0.01% 0.50x
Gap 0.03% 0.33x
Composition Percentage: The overlap percentage between the Homeschooling audience and the Location attribute.
Index: A comparison of the Homeschooling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Homeschooling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Homeschooling audience is 123homeschool4me.com.

Website Composition Index
123homeschool4me.com 10.95% 137.37x
myubam.com 11.00% 117.19x
challies.com 9.11% 97.87x
k12.com 11.12% 93.47x
moneysavingmom.com 9.46% 91.02x
thisreadingmama.com 7.79% 88.39x
lifeway.com 13.78% 83.95x
homeschoolmath.net 9.24% 82.33x
kitchenstewardship.com 7.50% 78.05x
onenewsnow.com 6.74% 77.06x
Composition Percentage: The overlap percentage between the Homeschooling audience and the Web attribute.
Index: A comparison of the Homeschooling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Homeschooling audience is Christianity Cluster.

Content Affinity Composition Index
Christianity Cluster 14.60% 60.56x
Parenting Blogs 7.78% 60.06x
Christian Youth 5.73% 58.21x
Christian Music 10.22% 48.17x
Children's Health 11.33% 38.87x
Coupons & Family 16.96% 36.97x
Discount Books 3.61% 36.41x
Children's Learning Tools 21.66% 35.08x
Scrapbooking & Home Art Projects 10.43% 33.72x
Youth Educational Resources 6.37% 31.76x
Composition Percentage: The overlap percentage between the Homeschooling audience and the Content Affinity attribute.
Index: A comparison of the Homeschooling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Homeschooling audience resonates most for the following age and income brackets.
Age
Income
$150,000-$249,999