HOMESTEADING

Audience Size: 242.2 Thousand Devices

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Explore the Homesteading Audience

Below you'll find more information about the Homesteading audience, broken down in different categories based on their digital and physical behaviors. These are 242.2 thousand unique devices whose actions qualify for the Homesteading audience.

INTERESTS

The Homesteading audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Homesteading audience is Backyard Farmers.

Interest	Composition	Index
Backyard Farmers	92.46%	35.23x
Beekeeping Enthusiasts	58.55%	30.68x
Off the Grid Living Enthusiasts	66.88%	29.18x
Sustainable Lifestyle Enthusiasts	66.96%	26.12x
Bird and Parrot Lovers	64.89%	24.23x
Lawn & Garden Enthusiasts	50.89%	23.28x
Cattlemen and Pork Producers	66.60%	22.53x
RC Helicopters and Drones Hobbyists	64.89%	21.46x
Survivalist Enthusiasts	47.44%	21.19x
Horseback Riding Enthusiasts	53.95%	20.64x

Composition Percentage: The overlap percentage between the Homesteading audience and the Interest attribute.

Index: A comparison of the Homesteading audience to the internet population.

APPAREL RETAILERS

The Homesteading audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Homesteading audience is Express Outlets.

Location	Composition	Index
Express Outlets	0.01%	4.68x
Carhartt	0.44%	1.98x
Zumiez	0.02%	1.61x
Maurices	0.06%	1.49x
H&M	0.02%	1.48x
Coach	0.01%	1.20x
Dressbarn	0.02%	1.16x
Forever 21	0.01%	1.16x
Journeys	0.03%	1.13x
Hollister	0.01%	0.96x

Composition Percentage: The overlap percentage between the Homesteading audience and the Location attribute.

Index: A comparison of the Homesteading audience to the internet population.

WEBSITES

The Homesteading audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Homesteading audience is raising-happy-chickens.com.

Website	Composition	Index
raising-happy-chickens.com	24.90%	505.91x
backyardherds.com	8.38%	291.93x
thegoatspot.net	7.71%	273.74x
knowyourchickens.com	8.80%	259.22x
timbercreekfarmer.com	11.51%	253.65x
mypetchicken.com	22.85%	252.12x
thefrugalchicken.com	8.96%	251.98x
muranochickenfarm.com	10.36%	249.08x
thriftyhomesteader.com	6.43%	248.97x
backyardchickenproject.com	6.73%	246.92x

Composition Percentage: The overlap percentage between the Homesteading audience and the Web attribute.

Index: A comparison of the Homesteading audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Homesteading audience is Survival Guides.

Content Affinity	Composition	Index
Survival Guides	0.73%	75.16x
Farming & Agriculture	1.71%	71.39x
Lawns & Pest Control	1.01%	35.50x
Bird Watching	0.17%	30.88x
Equestrian Cluster	6.60%	30.46x
Exotic Pets	2.07%	24.11x
Garden Power Equipment	3.70%	23.19x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor)	0.35%	22.80x
Diet & Weight Loss	0.96%	21.00x
Paleo & Keto Diet Enthusiasts	0.86%	19.03x

Composition Percentage: The overlap percentage between the Homesteading audience and the Content Affinity attribute.

Index: A comparison of the Homesteading audience to the internet population.

DEMOGRAPHICS

The Homesteading audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female