Dstillery Audiences

HOMESTEADING

Audience Size: 71.3 Thousand Devices

Explore the Homesteading Audience

Below you'll find more information about the Homesteading audience, broken down in different categories based on their digital and physical behaviors. These are 71.3 thousand unique devices whose actions qualify for the Homesteading audience.

Dstillery Crafted Audiences

INTERESTS

The Homesteading audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Homesteading audience is Beekeeping Enthusiasts.

Interest Composition Index
Beekeeping Enthusiasts 51.39% 75.02x
Sustainable Lifestyle Enthusiasts 56.63% 45.24x
Bird and Parrot Lovers 64.10% 43.46x
Backyard Farmers 90.52% 41.32x
Seasonal Recipe Blog Readers 44.26% 40.80x
Seasonal Lifestyle Blog Readers 47.38% 39.33x
Organic Food Eaters 60.54% 32.29x
Horseback Riding Enthusiasts 44.70% 31.92x
Lawn & Garden Enthusiasts 57.53% 31.86x
Homeowners 39.35% 31.81x
Composition Percentage: The overlap percentage between the Homesteading audience and the Interest attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Homesteading audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Homesteading audience is Old Navy.

Location Composition Index
Old Navy 0.02% 2.54x
Michael Kors 0.01% 2.11x
Zumiez 0.02% 1.98x
Lululemon 0.01% 1.60x
Urban Outfitters 0.01% 1.58x
Carhartt 0.08% 1.56x
Lane Bryant 0.01% 1.34x
Gymboree 0.01% 1.28x
Buckle 0.01% 1.09x
Maurices 0.01% 0.82x
Composition Percentage: The overlap percentage between the Homesteading audience and the Location attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Web Insights

WEBSITES

The Homesteading audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Homesteading audience is hobbyfarms.com.

Website Composition Index
hobbyfarms.com 36.08% 512.83x
homesteadingtoday.com 28.64% 474.80x
backyardchickens.com 76.44% 415.25x
cs-tf.com 22.69% 348.39x
thehappychickencoop.com 37.87% 280.90x
gardenbetty.com 25.56% 235.18x
healthycanning.com 25.10% 224.51x
theprairiehomestead.com 19.64% 162.37x
homesteadingfamily.com 7.47% 121.67x
morningchores.com 26.67% 121.46x
Composition Percentage: The overlap percentage between the Homesteading audience and the Web attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Homesteading audience is Diet & Weight Loss.

Content Affinity Composition Index
Diet & Weight Loss 0.39% 31.25x
Equestrian Cluster 3.34% 31.25x
Pet Forums 1.37% 27.42x
Canada Consumer Product Cluster 0.96% 23.58x
Home Decoration Content Readers 13.20% 23.47x
Vancouver British Columbia Research Cluster 1.49% 23.13x
Garden Power Equipment 2.65% 23.01x
Paleo & Keto Diet Enthusiasts 0.30% 22.79x
Plants & Gardening 41.13% 22.02x
Home Decoration - Remodeling & Outdoors 17.66% 21.88x
Composition Percentage: The overlap percentage between the Homesteading audience and the Content Affinity attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Homesteading audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female