Dstillery Audiences

HOMESTEADING

Audience Size: 447 Thousand Devices

Explore the Homesteading Audience

Below you'll find more information about the Homesteading audience, broken down in different categories based on their digital and physical behaviors. These are 447 thousand unique devices whose actions qualify for the Homesteading audience.

Dstillery Crafted Audiences

INTERESTS

The Homesteading audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Homesteading audience is Off the Grid Living Enthusiasts.

Interest Composition Index
Off the Grid Living Enthusiasts 51.49% 25.45x
Sustainable Lifestyle Enthusiasts 48.49% 24.07x
Cattle Industry New Readers 45.00% 22.60x
Cattlemen and Pork Producers 44.74% 21.68x
RC Helicopters and Drones Hobbyists 49.53% 21.48x
Backyard Farmers 91.87% 20.65x
Lawn & Garden Enthusiasts 41.70% 20.35x
Bird and Parrot Lovers 41.90% 20.33x
Survivalist Enthusiasts 37.20% 19.34x
Organic Food Eaters 40.27% 19.15x
Composition Percentage: The overlap percentage between the Homesteading audience and the Interest attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Homesteading audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Homesteading audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.22% 0.86x
Jos A. Bank Clothiers 0.14% 0.85x
Composition Percentage: The overlap percentage between the Homesteading audience and the Location attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Web Insights

WEBSITES

The Homesteading audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Homesteading audience is raising-happy-chickens.com.

Website Composition Index
raising-happy-chickens.com 16.80% 527.78x
fresheggsdaily.com 27.02% 485.25x
cacklehatchery.com 30.27% 429.59x
timbercreekfarmer.com 6.51% 334.40x
hobbyfarms.com 16.49% 324.94x
mypetchicken.com 19.49% 306.02x
backyardchickenproject.com 4.57% 283.25x
muranochickenfarm.com 4.89% 278.27x
countryfarm-lifestyles.com 6.79% 273.42x
thepoultrysite.com 4.12% 266.93x
Composition Percentage: The overlap percentage between the Homesteading audience and the Web attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Homesteading audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 2.12% 73.23x
Lawns & Pest Control 17.68% 31.35x
Farming & Agriculture 5.36% 30.35x
Bird Watching 2.36% 26.86x
Equestrian Cluster 9.89% 23.68x
Diet & Weight Loss 8.46% 22.50x
Home Improvement Contractor 2.47% 21.02x
Plants & Gardening 42.02% 18.05x
Grilling 3.86% 18.00x
Yard Structures 3.75% 17.43x
Composition Percentage: The overlap percentage between the Homesteading audience and the Content Affinity attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Homesteading audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female