Dstillery Audiences

HOMESTEADING

Audience Size: 481.3 Thousand Devices

Explore the Homesteading Audience

Below you'll find more information about the Homesteading audience, broken down in different categories based on their digital and physical behaviors. These are 481.3 thousand unique devices whose actions qualify for the Homesteading audience.

Dstillery Crafted Audiences

INTERESTS

The Homesteading audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Homesteading audience is Backyard Farmers.

Interest Composition Index
Backyard Farmers 83.01% 44.08x
Off the Grid Living Enthusiasts 49.72% 29.48x
Sustainable Lifestyle Enthusiasts 49.22% 27.59x
Cattle Industry New Readers 44.89% 25.54x
Cattlemen and Pork Producers 49.26% 25.13x
RC Helicopters and Drones Hobbyists 48.29% 24.96x
Bird and Parrot Lovers 42.30% 23.64x
Lawn & Garden Enthusiasts 40.18% 23.02x
Organic Food Eaters 38.62% 22.40x
Survivalist Enthusiasts 36.85% 21.88x
Composition Percentage: The overlap percentage between the Homesteading audience and the Interest attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Homesteading audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Homesteading audience is Talbots.

Location Composition Index
Talbots 0.04% 1.09x
Buckle 0.09% 0.92x
Patagonia 0.01% 0.88x
Madewell 0.01% 0.87x
Jos A. Bank Clothiers 0.17% 0.83x
White House Black Market 0.09% 0.81x
REI 0.01% 0.79x
Abercrombie & Fitch 0.02% 0.78x
Mens Wearhouse 0.25% 0.74x
Chicos 0.02% 0.67x
Composition Percentage: The overlap percentage between the Homesteading audience and the Location attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Web Insights

WEBSITES

The Homesteading audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Homesteading audience is raising-happy-chickens.com.

Website Composition Index
raising-happy-chickens.com 18.02% 481.59x
fresheggsdaily.com 28.81% 436.27x
cacklehatchery.com 30.77% 406.44x
timbercreekfarmer.com 7.16% 310.24x
hobbyfarms.com 15.83% 294.06x
mypetchicken.com 15.95% 293.14x
backyardchickenproject.com 5.02% 267.62x
muranochickenfarm.com 5.38% 264.75x
thepoultrysite.com 3.32% 257.25x
countryfarm-lifestyles.com 6.38% 251.52x
Composition Percentage: The overlap percentage between the Homesteading audience and the Web attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Homesteading audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 1.79% 67.04x
Rural Living 0.51% 54.50x
Assorted Topics (Animals, Clothing, Events, Education) 0.12% 33.63x
Lawns & Pest Control 17.46% 27.65x
Farming & Agriculture 5.09% 27.58x
Homeschooling 0.96% 26.64x
Bird Watching 2.32% 25.84x
Equestrian Cluster 10.02% 23.40x
Diet & Weight Loss 7.72% 21.30x
Home Improvement Contractor 2.09% 19.45x
Composition Percentage: The overlap percentage between the Homesteading audience and the Content Affinity attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Homesteading audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female