Dstillery Audiences

HOMESTEADING

Audience Size: 392.4 Thousand Devices

Explore the Homesteading Audience

Below you'll find more information about the Homesteading audience, broken down in different categories based on their digital and physical behaviors. These are 392.4 thousand unique devices whose actions qualify for the Homesteading audience.

Dstillery Crafted Audiences

INTERESTS

The Homesteading audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Homesteading audience is Off the Grid Living Enthusiasts.

Interest Composition Index
Off the Grid Living Enthusiasts 59.36% 24.04x
Sustainable Lifestyle Enthusiasts 53.16% 23.31x
RC Helicopters and Drones Hobbyists 53.20% 22.81x
Cattle Industry New Readers 48.07% 22.31x
Lawn & Garden Enthusiasts 47.48% 22.28x
Survivalist Enthusiasts 42.19% 19.73x
Home Brewing Enthusiasts 42.37% 19.63x
Organic Food Eaters 47.36% 19.31x
Bird and Parrot Lovers 41.51% 19.12x
Eco-Conscious Consumers 35.32% 18.98x
Composition Percentage: The overlap percentage between the Homesteading audience and the Interest attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Homesteading audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Homesteading audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.95x
Carhartt 0.30% 1.68x
Journeys 0.03% 1.45x
Ralph Lauren 0.01% 1.29x
Levi Strauss 0.01% 1.25x
Lorna Jane 0.01% 1.17x
American Eagle Outfitters 0.05% 1.13x
Zumiez 0.02% 1.11x
Armani 0.02% 1.09x
Old Navy 0.05% 1.08x
Composition Percentage: The overlap percentage between the Homesteading audience and the Location attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Web Insights

WEBSITES

The Homesteading audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Homesteading audience is raising-happy-chickens.com.

Website Composition Index
raising-happy-chickens.com 15.41% 667.43x
fresheggsdaily.com 25.27% 588.03x
cacklehatchery.com 25.61% 533.99x
hobbyfarms.com 15.65% 395.06x
timbercreekfarmer.com 5.68% 379.25x
countryfarm-lifestyles.com 7.45% 333.92x
mypetchicken.com 23.22% 333.72x
thecapecoop.com 5.45% 318.96x
motherearthnews.com 12.78% 312.32x
thepoultrysite.com 5.36% 307.70x
Composition Percentage: The overlap percentage between the Homesteading audience and the Web attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Homesteading audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 2.72% 82.40x
Rural Living 0.62% 52.69x
Assorted Topics #11406 (Animals, Clothing, Events, Education) 0.16% 39.78x
Farming & Agriculture 5.95% 36.77x
Lawns & Pest Control 19.93% 36.55x
Homeschooling 1.20% 32.34x
Bird Watching 2.86% 30.69x
Environmental Conservation 0.13% 28.84x
Equestrian Cluster 10.46% 24.58x
Diet & Weight Loss 9.90% 23.95x
Composition Percentage: The overlap percentage between the Homesteading audience and the Content Affinity attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Homesteading audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female