HOMESTEADING

Audience Size: 370.4 Thousand Devices

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Explore the Homesteading Audience

Below you'll find more information about the Homesteading audience, broken down in different categories based on their digital and physical behaviors. These are 370.4 thousand unique devices whose actions qualify for the Homesteading audience.

INTERESTS

The Homesteading audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Homesteading audience is Backyard Farmers.

Interest	Composition	Index
Backyard Farmers	94.93%	36.11x
Beekeeping Enthusiasts	57.42%	29.00x
Off the Grid Living Enthusiasts	64.00%	28.02x
Bird and Parrot Lovers	64.94%	24.05x
Sustainable Lifestyle Enthusiasts	61.34%	23.98x
Lawn & Garden Enthusiasts	48.71%	22.00x
Cattlemen and Pork Producers	65.61%	21.46x
Survivalist Enthusiasts	45.17%	20.65x
RC Helicopters and Drones Hobbyists	63.82%	20.61x
Horseback Riding Enthusiasts	54.79%	20.41x

Composition Percentage: The overlap percentage between the Homesteading audience and the Interest attribute.

Index: A comparison of the Homesteading audience to the internet population.

APPAREL RETAILERS

The Homesteading audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Homesteading audience is Ralph Lauren.

Location	Composition	Index
Ralph Lauren	0.01%	2.28x
Eddie Bauer	0.01%	1.66x
Carhartt	0.31%	1.53x
J. Crew	0.01%	1.34x
American Eagle Outfitters	0.02%	1.19x
Hollister	0.01%	1.12x
H&M	0.01%	1.01x
Zumiez	0.01%	0.95x
Aeropostale	0.01%	0.91x
Lane Bryant	0.01%	0.81x

Composition Percentage: The overlap percentage between the Homesteading audience and the Location attribute.

Index: A comparison of the Homesteading audience to the internet population.

WEBSITES

The Homesteading audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Homesteading audience is raising-happy-chickens.com.

Website	Composition	Index
raising-happy-chickens.com	23.67%	345.42x
silkie.org	4.40%	246.04x
backyardherds.com	8.43%	223.01x
thegoatspot.net	7.40%	206.92x
thefrugalchicken.com	9.12%	206.14x
thehipchick.com	4.07%	205.79x
mypetchicken.com	23.12%	196.27x
heritageacresmarket.com	3.65%	192.26x
poultryshowcentral.com	4.78%	190.23x
mranimalfarm.com	3.89%	184.94x

Composition Percentage: The overlap percentage between the Homesteading audience and the Web attribute.

Index: A comparison of the Homesteading audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Homesteading audience is Farming & Agriculture.

Content Affinity	Composition	Index
Farming & Agriculture	1.75%	78.96x
Survival Guides	0.71%	66.69x
Bird Watching	0.25%	32.85x
Lawns & Pest Control	1.46%	32.50x
Construction Apparel	0.12%	30.34x
Equestrian Cluster	6.76%	28.94x
Yard Structures	0.19%	25.60x
Garden Power Equipment	3.98%	25.53x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor)	0.60%	22.38x
Diet & Weight Loss	1.29%	22.04x

Composition Percentage: The overlap percentage between the Homesteading audience and the Content Affinity attribute.

Index: A comparison of the Homesteading audience to the internet population.

DEMOGRAPHICS

The Homesteading audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female