Dstillery Audiences

HOMESTEADING

Audience Size: 485.3 Thousand Devices

Explore the Homesteading Audience

Below you'll find more information about the Homesteading audience, broken down in different categories based on their digital and physical behaviors. These are 485.3 thousand unique devices whose actions qualify for the Homesteading audience.

Dstillery Crafted Audiences

INTERESTS

The Homesteading audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Homesteading audience is Backyard Farmers.

Interest Composition Index
Backyard Farmers 87.49% 33.23x
Off the Grid Living Enthusiasts 62.58% 25.92x
Sustainable Lifestyle Enthusiasts 62.39% 23.55x
Cattlemen and Pork Producers 62.51% 22.65x
Lawn & Garden Enthusiasts 53.58% 21.91x
Cattle Industry New Readers 56.63% 20.96x
RC Helicopters and Drones Hobbyists 59.17% 20.96x
Survivalist Enthusiasts 48.82% 20.31x
Organic Food Eaters 50.70% 19.70x
Horseback Riding Enthusiasts 54.64% 19.61x
Composition Percentage: The overlap percentage between the Homesteading audience and the Interest attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Homesteading audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Homesteading audience is Carhartt.

Location Composition Index
Carhartt 0.44% 2.04x
Dressbarn 0.02% 1.26x
White House Black Market 0.03% 1.00x
Brooks Brothers 0.01% 0.93x
Buckle 0.03% 0.91x
Lane Bryant 0.02% 0.88x
Old Navy 0.04% 0.85x
Forever 21 0.02% 0.81x
Hollister 0.02% 0.80x
Free People 0.01% 0.79x
Composition Percentage: The overlap percentage between the Homesteading audience and the Location attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Web Insights

WEBSITES

The Homesteading audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Homesteading audience is raising-happy-chickens.com.

Website Composition Index
raising-happy-chickens.com 13.88% 467.72x
fresheggsdaily.com 23.84% 408.89x
cacklehatchery.com 22.96% 405.63x
timbercreekfarmer.com 6.06% 300.05x
mypetchicken.com 11.69% 279.98x
hobbyfarms.com 17.94% 274.60x
backyardchickenproject.com 4.55% 264.48x
muranochickenfarm.com 4.75% 264.02x
thegoatspot.net 3.09% 262.73x
countryfarm-lifestyles.com 5.09% 257.99x
Composition Percentage: The overlap percentage between the Homesteading audience and the Web attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Homesteading audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 1.28% 86.22x
Rural Living 0.36% 65.50x
Farming & Agriculture 4.71% 37.09x
Lawns & Pest Control 15.94% 35.48x
Bird Watching 2.07% 30.67x
Assorted Topics (Animals, Clothing, Events, Education) 0.07% 30.36x
Homeschooling 0.78% 29.71x
Equestrian Cluster 10.37% 27.16x
Diet & Weight Loss 5.62% 25.59x
Home Improvement Contractor 1.14% 23.97x
Composition Percentage: The overlap percentage between the Homesteading audience and the Content Affinity attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Homesteading audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female