Dstillery Audiences

HOMESTEADING

Audience Size: 493.5 Thousand Devices

Explore the Homesteading Audience

Below you'll find more information about the Homesteading audience, broken down in different categories based on their digital and physical behaviors. These are 493.5 thousand unique devices whose actions qualify for the Homesteading audience.

Dstillery Crafted Audiences

INTERESTS

The Homesteading audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Homesteading audience is Backyard Farmers.

Interest Composition Index
Backyard Farmers 87.37% 30.72x
Off the Grid Living Enthusiasts 61.45% 23.02x
Sustainable Lifestyle Enthusiasts 61.26% 22.08x
Cattlemen and Pork Producers 61.38% 20.25x
Cattle Industry New Readers 55.83% 19.53x
RC Helicopters and Drones Hobbyists 58.96% 19.27x
Lawn & Garden Enthusiasts 52.97% 19.25x
Survivalist Enthusiasts 47.98% 18.10x
Organic Food Eaters 50.28% 17.99x
Horseback Riding Enthusiasts 53.74% 17.86x
Composition Percentage: The overlap percentage between the Homesteading audience and the Interest attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Homesteading audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Homesteading audience is Belk.

Location Composition Index
Belk 0.02% 2.23x
REI 0.01% 1.36x
Eddie Bauer 0.02% 1.09x
Buckle 0.23% 1.09x
Jos A. Bank Clothiers 0.19% 0.95x
Johnston and Murphy 0.37% 0.91x
White House Black Market 0.22% 0.84x
Ann Taylor 0.01% 0.83x
Brooks Brothers 0.02% 0.80x
Dressbarn 0.03% 0.80x
Composition Percentage: The overlap percentage between the Homesteading audience and the Location attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Web Insights

WEBSITES

The Homesteading audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Homesteading audience is raising-happy-chickens.com.

Website Composition Index
raising-happy-chickens.com 14.38% 435.12x
fresheggsdaily.com 24.29% 384.43x
cacklehatchery.com 24.26% 377.59x
timbercreekfarmer.com 6.15% 289.10x
mypetchicken.com 9.93% 280.30x
hobbyfarms.com 17.60% 255.66x
backyardchickenproject.com 4.47% 248.26x
muranochickenfarm.com 4.83% 246.52x
thegoatspot.net 2.65% 240.68x
countryfarm-lifestyles.com 5.48% 235.98x
Composition Percentage: The overlap percentage between the Homesteading audience and the Web attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Homesteading audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 1.36% 74.53x
Rural Living 0.38% 55.84x
Assorted Topics (Animals, Clothing, Events, Education) 0.11% 37.73x
Farming & Agriculture 4.85% 31.71x
Lawns & Pest Control 16.81% 30.56x
Homeschooling 0.78% 28.91x
Bird Watching 2.29% 27.64x
Equestrian Cluster 10.00% 25.76x
Diet & Weight Loss 5.99% 24.79x
Handyman Tools 0.03% 20.22x
Composition Percentage: The overlap percentage between the Homesteading audience and the Content Affinity attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Homesteading audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female