Dstillery Audiences

HOMESTEADING

Audience Size: 267.2 Thousand Devices

Explore the Homesteading Audience

Below you'll find more information about the Homesteading audience, broken down in different categories based on their digital and physical behaviors. These are 267.2 thousand unique devices whose actions qualify for the Homesteading audience.

Dstillery Crafted Audiences

INTERESTS

The Homesteading audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Homesteading audience is Backyard Farmers.

Interest Composition Index
Backyard Farmers 92.50% 39.64x
Beekeeping Enthusiasts 61.48% 33.72x
Off the Grid Living Enthusiasts 67.35% 30.79x
Lawn & Garden Enthusiasts 55.01% 26.86x
Bird and Parrot Lovers 62.93% 26.12x
Sustainable Lifestyle Enthusiasts 62.93% 25.78x
Survivalist Enthusiasts 49.81% 23.86x
Horseback Riding Enthusiasts 55.71% 22.98x
Cattlemen and Pork Producers 66.89% 22.95x
RC Helicopters and Drones Hobbyists 62.86% 22.68x
Composition Percentage: The overlap percentage between the Homesteading audience and the Interest attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Homesteading audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Homesteading audience is Kate Spade.

Location Composition Index
Kate Spade 0.01% 3.90x
Jos A. Bank Clothiers 0.01% 1.74x
Carhartt 0.19% 1.73x
Banana Republic 0.01% 1.31x
American Eagle Outfitters 0.01% 1.11x
Victoria's Secret 0.01% 0.85x
Old Navy 0.01% 0.71x
Composition Percentage: The overlap percentage between the Homesteading audience and the Location attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Web Insights

WEBSITES

The Homesteading audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Homesteading audience is raising-happy-chickens.com.

Website Composition Index
raising-happy-chickens.com 17.64% 376.02x
hobbyfarms.com 41.03% 297.09x
backyardherds.com 7.54% 294.39x
thegoatspot.net 5.98% 285.86x
thefrugalchicken.com 9.96% 253.87x
mypetchicken.com 20.48% 249.03x
backyardchickenproject.com 5.70% 206.28x
healthycanning.com 18.84% 204.99x
homesteadingtoday.com 45.90% 202.43x
backyardchickens.com 74.10% 201.67x
Composition Percentage: The overlap percentage between the Homesteading audience and the Web attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Homesteading audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 0.97% 80.13x
Farming & Agriculture 2.11% 70.18x
Lawns & Pest Control 3.99% 51.16x
Bird Watching 0.61% 38.30x
Equestrian Cluster 7.29% 36.12x
Garden Power Equipment 5.65% 30.26x
Homeschooling 0.18% 29.40x
Yard Structures 0.68% 26.68x
Construction Apparel 0.33% 23.92x
Exotic Pets 2.53% 23.87x
Composition Percentage: The overlap percentage between the Homesteading audience and the Content Affinity attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Homesteading audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female