Dstillery Audiences

HOMESTEADING

Audience Size: 242.2 Thousand Devices

Explore the Homesteading Audience

Below you'll find more information about the Homesteading audience, broken down in different categories based on their digital and physical behaviors. These are 242.2 thousand unique devices whose actions qualify for the Homesteading audience.

Dstillery Crafted Audiences

INTERESTS

The Homesteading audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Homesteading audience is Backyard Farmers.

Interest Composition Index
Backyard Farmers 92.46% 35.23x
Beekeeping Enthusiasts 58.55% 30.68x
Off the Grid Living Enthusiasts 66.88% 29.18x
Sustainable Lifestyle Enthusiasts 66.96% 26.12x
Bird and Parrot Lovers 64.89% 24.23x
Lawn & Garden Enthusiasts 50.89% 23.28x
Cattlemen and Pork Producers 66.60% 22.53x
RC Helicopters and Drones Hobbyists 64.89% 21.46x
Survivalist Enthusiasts 47.44% 21.19x
Horseback Riding Enthusiasts 53.95% 20.64x
Composition Percentage: The overlap percentage between the Homesteading audience and the Interest attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Homesteading audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Homesteading audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 4.68x
Carhartt 0.44% 1.98x
Zumiez 0.02% 1.61x
Maurices 0.06% 1.49x
H&M 0.02% 1.48x
Coach 0.01% 1.20x
Dressbarn 0.02% 1.16x
Forever 21 0.01% 1.16x
Journeys 0.03% 1.13x
Hollister 0.01% 0.96x
Composition Percentage: The overlap percentage between the Homesteading audience and the Location attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Web Insights

WEBSITES

The Homesteading audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Homesteading audience is raising-happy-chickens.com.

Website Composition Index
raising-happy-chickens.com 24.90% 505.91x
backyardherds.com 8.38% 291.93x
thegoatspot.net 7.71% 273.74x
knowyourchickens.com 8.80% 259.22x
timbercreekfarmer.com 11.51% 253.65x
mypetchicken.com 22.85% 252.12x
thefrugalchicken.com 8.96% 251.98x
muranochickenfarm.com 10.36% 249.08x
thriftyhomesteader.com 6.43% 248.97x
backyardchickenproject.com 6.73% 246.92x
Composition Percentage: The overlap percentage between the Homesteading audience and the Web attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Homesteading audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 0.73% 75.16x
Farming & Agriculture 1.71% 71.39x
Lawns & Pest Control 1.01% 35.50x
Bird Watching 0.17% 30.88x
Equestrian Cluster 6.60% 30.46x
Exotic Pets 2.07% 24.11x
Garden Power Equipment 3.70% 23.19x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.35% 22.80x
Diet & Weight Loss 0.96% 21.00x
Paleo & Keto Diet Enthusiasts 0.86% 19.03x
Composition Percentage: The overlap percentage between the Homesteading audience and the Content Affinity attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Homesteading audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female