Explore the Homesteading Audience
Below you'll find more information about the Homesteading audience, broken down in different categories based on their digital and physical behaviors. These are 267.2 thousand unique devices whose actions qualify for the Homesteading audience.
INTERESTS
The Homesteading audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Homesteading audience is Backyard Farmers.
| Interest | Composition | Index |
| Backyard Farmers | 92.50% | 39.64x |
| Beekeeping Enthusiasts | 61.48% | 33.72x |
| Off the Grid Living Enthusiasts | 67.35% | 30.79x |
| Lawn & Garden Enthusiasts | 55.01% | 26.86x |
| Bird and Parrot Lovers | 62.93% | 26.12x |
| Sustainable Lifestyle Enthusiasts | 62.93% | 25.78x |
| Survivalist Enthusiasts | 49.81% | 23.86x |
| Horseback Riding Enthusiasts | 55.71% | 22.98x |
| Cattlemen and Pork Producers | 66.89% | 22.95x |
| RC Helicopters and Drones Hobbyists | 62.86% | 22.68x |
Composition Percentage:
The overlap percentage between the Homesteading audience and the Interest attribute.
Index: A comparison of the Homesteading audience to the internet population.
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APPAREL RETAILERS
The Homesteading audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Homesteading audience is Kate Spade.
| Location | Composition | Index |
| Kate Spade | 0.01% | 3.90x |
| Jos A. Bank Clothiers | 0.01% | 1.74x |
| Carhartt | 0.19% | 1.73x |
| Banana Republic | 0.01% | 1.31x |
| American Eagle Outfitters | 0.01% | 1.11x |
| Victoria's Secret | 0.01% | 0.85x |
| Old Navy | 0.01% | 0.71x |
Composition Percentage:
The overlap percentage between the Homesteading audience and the Location attribute.
Index: A comparison of the Homesteading audience to the internet population.
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WEBSITES
The Homesteading audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Homesteading audience is raising-happy-chickens.com.
| Website | Composition | Index |
| raising-happy-chickens.com | 17.64% | 376.02x |
| hobbyfarms.com | 41.03% | 297.09x |
| backyardherds.com | 7.54% | 294.39x |
| thegoatspot.net | 5.98% | 285.86x |
| thefrugalchicken.com | 9.96% | 253.87x |
| mypetchicken.com | 20.48% | 249.03x |
| backyardchickenproject.com | 5.70% | 206.28x |
| healthycanning.com | 18.84% | 204.99x |
| homesteadingtoday.com | 45.90% | 202.43x |
| backyardchickens.com | 74.10% | 201.67x |
Composition Percentage:
The overlap percentage between the Homesteading audience and the Web attribute.
Index: A comparison of the Homesteading audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Homesteading audience is Survival Guides.
| Content Affinity | Composition | Index |
| Survival Guides | 0.97% | 80.13x |
| Farming & Agriculture | 2.11% | 70.18x |
| Lawns & Pest Control | 3.99% | 51.16x |
| Bird Watching | 0.61% | 38.30x |
| Equestrian Cluster | 7.29% | 36.12x |
| Garden Power Equipment | 5.65% | 30.26x |
| Homeschooling | 0.18% | 29.40x |
| Yard Structures | 0.68% | 26.68x |
| Construction Apparel | 0.33% | 23.92x |
| Exotic Pets | 2.53% | 23.87x |
Composition Percentage:
The overlap percentage between the Homesteading audience and the Content Affinity attribute.
Index: A comparison of the Homesteading audience to the internet population.
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DEMOGRAPHICS
The Homesteading audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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