Dstillery Audiences

HOMESTEADING

Audience Size: 513.3 Thousand Devices

Explore the Homesteading Audience

Below you'll find more information about the Homesteading audience, broken down in different categories based on their digital and physical behaviors. These are 513.3 thousand unique devices whose actions qualify for the Homesteading audience.

Dstillery Crafted Audiences

INTERESTS

The Homesteading audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Homesteading audience is Backyard Farmers.

Interest Composition Index
Backyard Farmers 83.33% 68.01x
Sustainable Lifestyle Enthusiasts 64.58% 48.41x
Organic Food Eaters 47.92% 40.83x
Bird and Parrot Lovers 50.00% 38.53x
Lawn & Garden Enthusiasts 39.58% 37.53x
RC Helicopters and Drones Hobbyists 56.25% 34.87x
Archery Enthusiasts 37.50% 34.54x
Cattlemen and Pork Producers 47.92% 33.10x
Horseback Riding Enthusiasts 39.58% 32.72x
DIYers 37.50% 32.67x
Composition Percentage: The overlap percentage between the Homesteading audience and the Interest attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Homesteading audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Homesteading audience is Carhartt.

Location Composition Index
Carhartt 0.24% 1.93x
Maurices 0.01% 1.16x
Old Navy 0.01% 0.99x
Composition Percentage: The overlap percentage between the Homesteading audience and the Location attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Web Insights

WEBSITES

The Homesteading audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Homesteading audience is cacklehatchery.com.

Website Composition Index
cacklehatchery.com 7.82% 269.06x
fresheggsdaily.com 9.27% 244.59x
thechickhatchery.com 2.43% 186.58x
thegoatspot.net 5.50% 167.51x
countryfarm-lifestyles.com 3.83% 161.45x
backyardherds.com 7.40% 152.46x
hobbyfarms.com 37.00% 151.23x
raising-happy-chickens.com 14.80% 144.41x
poultryshowcentral.com 3.97% 142.41x
roysfarm.com 6.18% 140.18x
Composition Percentage: The overlap percentage between the Homesteading audience and the Web attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Homesteading audience is Homeschooling.

Content Affinity Composition Index
Homeschooling 0.49% 24.65x
Hunting 6.12% 23.34x
Plants & Gardening 45.41% 19.15x
Hometown Livability 6.12% 18.83x
Home Improvement Contractor 0.10% 18.68x
People Search 11.73% 17.60x
Home Decoration - Remodeling & Outdoors 20.92% 16.78x
Sewing, Embroidery & Fabrics 4.59% 16.77x
Consumer Packaged Goods 8.16% 16.65x
Motorcycles & Snowmobiles 6.12% 16.41x
Composition Percentage: The overlap percentage between the Homesteading audience and the Content Affinity attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Homesteading audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female