HOMESTEADING

Audience Size: 485.3 Thousand Devices

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Explore the Homesteading Audience

Below you'll find more information about the Homesteading audience, broken down in different categories based on their digital and physical behaviors. These are 485.3 thousand unique devices whose actions qualify for the Homesteading audience.

INTERESTS

The Homesteading audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Homesteading audience is Backyard Farmers.

Interest	Composition	Index
Backyard Farmers	87.49%	33.23x
Off the Grid Living Enthusiasts	62.58%	25.92x
Sustainable Lifestyle Enthusiasts	62.39%	23.55x
Cattlemen and Pork Producers	62.51%	22.65x
Lawn & Garden Enthusiasts	53.58%	21.91x
Cattle Industry New Readers	56.63%	20.96x
RC Helicopters and Drones Hobbyists	59.17%	20.96x
Survivalist Enthusiasts	48.82%	20.31x
Organic Food Eaters	50.70%	19.70x
Horseback Riding Enthusiasts	54.64%	19.61x

Composition Percentage: The overlap percentage between the Homesteading audience and the Interest attribute.

Index: A comparison of the Homesteading audience to the internet population.

APPAREL RETAILERS

The Homesteading audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Homesteading audience is Carhartt.

Location	Composition	Index
Carhartt	0.44%	2.04x
Dressbarn	0.02%	1.26x
White House Black Market	0.03%	1.00x
Brooks Brothers	0.01%	0.93x
Buckle	0.03%	0.91x
Lane Bryant	0.02%	0.88x
Old Navy	0.04%	0.85x
Forever 21	0.02%	0.81x
Hollister	0.02%	0.80x
Free People	0.01%	0.79x

Composition Percentage: The overlap percentage between the Homesteading audience and the Location attribute.

Index: A comparison of the Homesteading audience to the internet population.

WEBSITES

The Homesteading audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Homesteading audience is raising-happy-chickens.com.

Website	Composition	Index
raising-happy-chickens.com	13.88%	467.72x
fresheggsdaily.com	23.84%	408.89x
cacklehatchery.com	22.96%	405.63x
timbercreekfarmer.com	6.06%	300.05x
mypetchicken.com	11.69%	279.98x
hobbyfarms.com	17.94%	274.60x
backyardchickenproject.com	4.55%	264.48x
muranochickenfarm.com	4.75%	264.02x
thegoatspot.net	3.09%	262.73x
countryfarm-lifestyles.com	5.09%	257.99x

Composition Percentage: The overlap percentage between the Homesteading audience and the Web attribute.

Index: A comparison of the Homesteading audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Homesteading audience is Survival Guides.

Content Affinity	Composition	Index
Survival Guides	1.28%	86.22x
Rural Living	0.36%	65.50x
Farming & Agriculture	4.71%	37.09x
Lawns & Pest Control	15.94%	35.48x
Bird Watching	2.07%	30.67x
Assorted Topics (Animals, Clothing, Events, Education)	0.07%	30.36x
Homeschooling	0.78%	29.71x
Equestrian Cluster	10.37%	27.16x
Diet & Weight Loss	5.62%	25.59x
Home Improvement Contractor	1.14%	23.97x

Composition Percentage: The overlap percentage between the Homesteading audience and the Content Affinity attribute.

Index: A comparison of the Homesteading audience to the internet population.

DEMOGRAPHICS

The Homesteading audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female