Dstillery Audiences

HOMESTEADING

Audience Size: 442.7 Thousand Devices

Explore the Homesteading Audience

Below you'll find more information about the Homesteading audience, broken down in different categories based on their digital and physical behaviors. These are 442.7 thousand unique devices whose actions qualify for the Homesteading audience.

Dstillery Crafted Audiences

INTERESTS

The Homesteading audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Homesteading audience is Backyard Farmers.

Interest Composition Index
Backyard Farmers 88.79% 31.23x
Off the Grid Living Enthusiasts 66.06% 23.27x
Beekeeping Enthusiasts 68.08% 23.23x
Sustainable Lifestyle Enthusiasts 64.44% 20.92x
Cattlemen and Pork Producers 67.09% 19.46x
Lawn & Garden Enthusiasts 58.00% 19.05x
RC Helicopters and Drones Hobbyists 61.65% 18.37x
Cattle Industry New Readers 60.34% 18.37x
Survivalist Enthusiasts 52.33% 18.23x
Horseback Riding Enthusiasts 58.30% 17.67x
Composition Percentage: The overlap percentage between the Homesteading audience and the Interest attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Homesteading audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Homesteading audience is Carhartt.

Location Composition Index
Carhartt 0.41% 2.06x
REI 0.01% 1.41x
Eddie Bauer 0.02% 1.27x
Dressbarn 0.02% 0.93x
Lane Bryant 0.02% 0.88x
Michael Kors 0.02% 0.83x
The Childrens Place 0.04% 0.79x
Chicos 0.02% 0.74x
Gymboree 0.02% 0.73x
J. Crew 0.02% 0.71x
Composition Percentage: The overlap percentage between the Homesteading audience and the Location attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Web Insights

WEBSITES

The Homesteading audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Homesteading audience is raising-happy-chickens.com.

Website Composition Index
raising-happy-chickens.com 12.86% 436.13x
cacklehatchery.com 21.48% 384.84x
fresheggsdaily.com 23.79% 353.38x
timbercreekfarmer.com 6.26% 255.68x
hobbyfarms.com 19.59% 246.35x
mypetchicken.com 12.81% 240.64x
countryfarm-lifestyles.com 4.84% 235.82x
backyardchickenproject.com 4.52% 234.87x
thegoatspot.net 3.74% 234.09x
muranochickenfarm.com 4.74% 231.01x
Composition Percentage: The overlap percentage between the Homesteading audience and the Web attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Homesteading audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 1.21% 80.49x
Rural Living 0.33% 66.43x
Assorted Topics (Animals, Clothing, Events, Education) 0.08% 43.96x
Farming & Agriculture 4.52% 38.84x
Lawns & Pest Control 14.68% 35.33x
Bird Watching 1.88% 29.64x
Equestrian Cluster 10.48% 27.84x
Homeschooling 0.70% 26.68x
Diet & Weight Loss 5.31% 24.39x
Home Improvement Contractor 0.79% 23.12x
Composition Percentage: The overlap percentage between the Homesteading audience and the Content Affinity attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Homesteading audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female