Dstillery Audiences

HOMESTEADING

Audience Size: 256.8 Thousand Devices

Explore the Homesteading Audience

Below you'll find more information about the Homesteading audience, broken down in different categories based on their digital and physical behaviors. These are 256.8 thousand unique devices whose actions qualify for the Homesteading audience.

Dstillery Crafted Audiences

INTERESTS

The Homesteading audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Homesteading audience is Backyard Farmers.

Interest Composition Index
Backyard Farmers 94.80% 38.76x
Beekeeping Enthusiasts 56.87% 30.52x
Off the Grid Living Enthusiasts 63.83% 28.48x
Bird and Parrot Lovers 62.51% 25.50x
Sustainable Lifestyle Enthusiasts 59.28% 24.30x
Lawn & Garden Enthusiasts 49.30% 23.64x
Cattlemen and Pork Producers 65.65% 22.28x
Horseback Riding Enthusiasts 51.27% 21.91x
Survivalist Enthusiasts 45.59% 21.49x
RC Helicopters and Drones Hobbyists 63.55% 21.40x
Composition Percentage: The overlap percentage between the Homesteading audience and the Interest attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Homesteading audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Homesteading audience is Carhartt.

Location Composition Index
Carhartt 0.08% 1.93x
Composition Percentage: The overlap percentage between the Homesteading audience and the Location attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Web Insights

WEBSITES

The Homesteading audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Homesteading audience is raising-happy-chickens.com.

Website Composition Index
raising-happy-chickens.com 21.93% 423.99x
hobbyfarms.com 42.67% 282.71x
backyardherds.com 8.36% 281.39x
thegoatspot.net 7.52% 259.68x
thefrugalchicken.com 8.84% 255.95x
poultryshowcentral.com 4.61% 232.57x
mypetchicken.com 22.42% 230.49x
thriftyhomesteader.com 6.58% 214.87x
backyardchickenproject.com 5.68% 214.84x
timbercreekfarmer.com 11.52% 203.07x
Composition Percentage: The overlap percentage between the Homesteading audience and the Web attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Homesteading audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 1.96% 75.55x
Survival Guides 0.78% 66.81x
Lawns & Pest Control 2.48% 45.37x
Bird Watching 0.44% 41.23x
Equestrian Cluster 6.92% 31.27x
Garden Power Equipment 4.59% 30.10x
Yard Structures 0.33% 24.33x
Auctions & Repossessions 0.15% 21.95x
Construction Apparel 0.17% 21.90x
Cub & Girl Scouts 0.13% 21.46x
Composition Percentage: The overlap percentage between the Homesteading audience and the Content Affinity attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Homesteading audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female