HOMESTEADING

Audience Size: 442.7 Thousand Devices

View All Audiences

Explore the Homesteading Audience

Below you'll find more information about the Homesteading audience, broken down in different categories based on their digital and physical behaviors. These are 442.7 thousand unique devices whose actions qualify for the Homesteading audience.

INTERESTS

The Homesteading audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Homesteading audience is Backyard Farmers.

Interest	Composition	Index
Backyard Farmers	88.79%	31.23x
Off the Grid Living Enthusiasts	66.06%	23.27x
Beekeeping Enthusiasts	68.08%	23.23x
Sustainable Lifestyle Enthusiasts	64.44%	20.92x
Cattlemen and Pork Producers	67.09%	19.46x
Lawn & Garden Enthusiasts	58.00%	19.05x
RC Helicopters and Drones Hobbyists	61.65%	18.37x
Cattle Industry New Readers	60.34%	18.37x
Survivalist Enthusiasts	52.33%	18.23x
Horseback Riding Enthusiasts	58.30%	17.67x

Composition Percentage: The overlap percentage between the Homesteading audience and the Interest attribute.

Index: A comparison of the Homesteading audience to the internet population.

APPAREL RETAILERS

The Homesteading audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Homesteading audience is Carhartt.

Location	Composition	Index
Carhartt	0.41%	2.06x
REI	0.01%	1.41x
Eddie Bauer	0.02%	1.27x
Dressbarn	0.02%	0.93x
Lane Bryant	0.02%	0.88x
Michael Kors	0.02%	0.83x
The Childrens Place	0.04%	0.79x
Chicos	0.02%	0.74x
Gymboree	0.02%	0.73x
J. Crew	0.02%	0.71x

Composition Percentage: The overlap percentage between the Homesteading audience and the Location attribute.

Index: A comparison of the Homesteading audience to the internet population.

WEBSITES

The Homesteading audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Homesteading audience is raising-happy-chickens.com.

Website	Composition	Index
raising-happy-chickens.com	12.86%	436.13x
cacklehatchery.com	21.48%	384.84x
fresheggsdaily.com	23.79%	353.38x
timbercreekfarmer.com	6.26%	255.68x
hobbyfarms.com	19.59%	246.35x
mypetchicken.com	12.81%	240.64x
countryfarm-lifestyles.com	4.84%	235.82x
backyardchickenproject.com	4.52%	234.87x
thegoatspot.net	3.74%	234.09x
muranochickenfarm.com	4.74%	231.01x

Composition Percentage: The overlap percentage between the Homesteading audience and the Web attribute.

Index: A comparison of the Homesteading audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Homesteading audience is Survival Guides.

Content Affinity	Composition	Index
Survival Guides	1.21%	80.49x
Rural Living	0.33%	66.43x
Assorted Topics (Animals, Clothing, Events, Education)	0.08%	43.96x
Farming & Agriculture	4.52%	38.84x
Lawns & Pest Control	14.68%	35.33x
Bird Watching	1.88%	29.64x
Equestrian Cluster	10.48%	27.84x
Homeschooling	0.70%	26.68x
Diet & Weight Loss	5.31%	24.39x
Home Improvement Contractor	0.79%	23.12x

Composition Percentage: The overlap percentage between the Homesteading audience and the Content Affinity attribute.

Index: A comparison of the Homesteading audience to the internet population.

DEMOGRAPHICS

The Homesteading audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female