HOMESTEADING

Audience Size: 71.3 Thousand Devices

View All Audiences

Explore the Homesteading Audience

Below you'll find more information about the Homesteading audience, broken down in different categories based on their digital and physical behaviors. These are 71.3 thousand unique devices whose actions qualify for the Homesteading audience.

INTERESTS

The Homesteading audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Homesteading audience is Beekeeping Enthusiasts.

Interest	Composition	Index
Beekeeping Enthusiasts	51.39%	75.02x
Sustainable Lifestyle Enthusiasts	56.63%	45.24x
Bird and Parrot Lovers	64.10%	43.46x
Backyard Farmers	90.52%	41.32x
Seasonal Recipe Blog Readers	44.26%	40.80x
Seasonal Lifestyle Blog Readers	47.38%	39.33x
Organic Food Eaters	60.54%	32.29x
Horseback Riding Enthusiasts	44.70%	31.92x
Lawn & Garden Enthusiasts	57.53%	31.86x
Homeowners	39.35%	31.81x

Composition Percentage: The overlap percentage between the Homesteading audience and the Interest attribute.

Index: A comparison of the Homesteading audience to the internet population.

APPAREL RETAILERS

The Homesteading audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Homesteading audience is Old Navy.

Location	Composition	Index
Old Navy	0.02%	2.54x
Michael Kors	0.01%	2.11x
Zumiez	0.02%	1.98x
Lululemon	0.01%	1.60x
Urban Outfitters	0.01%	1.58x
Carhartt	0.08%	1.56x
Lane Bryant	0.01%	1.34x
Gymboree	0.01%	1.28x
Buckle	0.01%	1.09x
Maurices	0.01%	0.82x

Composition Percentage: The overlap percentage between the Homesteading audience and the Location attribute.

Index: A comparison of the Homesteading audience to the internet population.

WEBSITES

The Homesteading audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Homesteading audience is hobbyfarms.com.

Website	Composition	Index
hobbyfarms.com	36.08%	512.83x
homesteadingtoday.com	28.64%	474.80x
backyardchickens.com	76.44%	415.25x
cs-tf.com	22.69%	348.39x
thehappychickencoop.com	37.87%	280.90x
gardenbetty.com	25.56%	235.18x
healthycanning.com	25.10%	224.51x
theprairiehomestead.com	19.64%	162.37x
homesteadingfamily.com	7.47%	121.67x
morningchores.com	26.67%	121.46x

Composition Percentage: The overlap percentage between the Homesteading audience and the Web attribute.

Index: A comparison of the Homesteading audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Homesteading audience is Diet & Weight Loss.

Content Affinity	Composition	Index
Diet & Weight Loss	0.39%	31.25x
Equestrian Cluster	3.34%	31.25x
Pet Forums	1.37%	27.42x
Canada Consumer Product Cluster	0.96%	23.58x
Home Decoration Content Readers	13.20%	23.47x
Vancouver British Columbia Research Cluster	1.49%	23.13x
Garden Power Equipment	2.65%	23.01x
Paleo & Keto Diet Enthusiasts	0.30%	22.79x
Plants & Gardening	41.13%	22.02x
Home Decoration - Remodeling & Outdoors	17.66%	21.88x

Composition Percentage: The overlap percentage between the Homesteading audience and the Content Affinity attribute.

Index: A comparison of the Homesteading audience to the internet population.

DEMOGRAPHICS

The Homesteading audience resonates most for the following age bracket and gender.

Age

55-64

Gender

Female