Dstillery Audiences

HOMESTEADING

Audience Size: 359.4 Thousand Devices

Explore the Homesteading Audience

Below you'll find more information about the Homesteading audience, broken down in different categories based on their digital and physical behaviors. These are 359.4 thousand unique devices whose actions qualify for the Homesteading audience.

Dstillery Crafted Audiences

INTERESTS

The Homesteading audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Homesteading audience is Off the Grid Living Enthusiasts.

Interest Composition Index
Off the Grid Living Enthusiasts 60.18% 26.20x
Backyard Farmers 91.54% 25.46x
Beekeeping Enthusiasts 64.98% 21.34x
Organic Food Eaters 44.91% 18.33x
Survivalist Enthusiasts 46.25% 17.80x
Lawn & Garden Enthusiasts 58.06% 17.78x
Sustainable Lifestyle Enthusiasts 65.28% 17.65x
Bird and Parrot Lovers 65.86% 17.09x
Bird Watching Enthusiasts 34.50% 16.80x
Cattlemen and Pork Producers 66.44% 16.47x
Composition Percentage: The overlap percentage between the Homesteading audience and the Interest attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Homesteading audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Homesteading audience is Carhartt.

Location Composition Index
Carhartt 0.32% 2.02x
Maurices 0.03% 1.59x
Lane Bryant 0.01% 1.41x
Mens Wearhouse 0.02% 1.18x
American Eagle Outfitters 0.01% 1.02x
The Childrens Place 0.01% 1.01x
Chicos 0.01% 0.93x
Journeys 0.01% 0.71x
Composition Percentage: The overlap percentage between the Homesteading audience and the Location attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Web Insights

WEBSITES

The Homesteading audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Homesteading audience is cacklehatchery.com.

Website Composition Index
cacklehatchery.com 6.12% 363.28x
fresheggsdaily.com 7.29% 330.87x
thegoatspot.net 5.37% 223.15x
raising-happy-chickens.com 15.78% 221.73x
countryfarm-lifestyles.com 3.50% 219.49x
backyardherds.com 7.12% 208.47x
hobbyfarms.com 38.41% 202.76x
poultryshowcentral.com 3.93% 191.10x
roysfarm.com 5.75% 189.69x
thefrugalchicken.com 10.92% 175.53x
Composition Percentage: The overlap percentage between the Homesteading audience and the Web attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Homesteading audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 0.93% 51.56x
Farming & Agriculture 2.38% 44.16x
Lawns & Pest Control 5.52% 33.26x
Equestrian Cluster 7.65% 26.60x
Bird Watching 0.86% 26.09x
Homeschooling 0.30% 20.79x
Yard Structures 1.17% 20.40x
Home Improvement Contractor 0.07% 19.86x
Garden Power Equipment 6.50% 19.56x
Grilling 1.62% 18.10x
Composition Percentage: The overlap percentage between the Homesteading audience and the Content Affinity attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Homesteading audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female