
Explore the Homesteading Audience
Below you'll find more information about the Homesteading audience, broken down in different categories based on their digital and physical behaviors. These are 71.3 thousand unique devices whose actions qualify for the Homesteading audience.

INTERESTS
The Homesteading audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Homesteading audience is Beekeeping Enthusiasts.
Interest | Composition | Index |
Beekeeping Enthusiasts | 51.39% | 75.02x |
Sustainable Lifestyle Enthusiasts | 56.63% | 45.24x |
Bird and Parrot Lovers | 64.10% | 43.46x |
Backyard Farmers | 90.52% | 41.32x |
Seasonal Recipe Blog Readers | 44.26% | 40.80x |
Seasonal Lifestyle Blog Readers | 47.38% | 39.33x |
Organic Food Eaters | 60.54% | 32.29x |
Horseback Riding Enthusiasts | 44.70% | 31.92x |
Lawn & Garden Enthusiasts | 57.53% | 31.86x |
Homeowners | 39.35% | 31.81x |
Composition Percentage:
The overlap percentage between the Homesteading audience and the Interest attribute.
Index: A comparison of the Homesteading audience to the internet population.
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APPAREL RETAILERS
The Homesteading audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Homesteading audience is Old Navy.
Location | Composition | Index |
Old Navy | 0.02% | 2.54x |
Michael Kors | 0.01% | 2.11x |
Zumiez | 0.02% | 1.98x |
Lululemon | 0.01% | 1.60x |
Urban Outfitters | 0.01% | 1.58x |
Carhartt | 0.08% | 1.56x |
Lane Bryant | 0.01% | 1.34x |
Gymboree | 0.01% | 1.28x |
Buckle | 0.01% | 1.09x |
Maurices | 0.01% | 0.82x |
Composition Percentage:
The overlap percentage between the Homesteading audience and the Location attribute.
Index: A comparison of the Homesteading audience to the internet population.
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WEBSITES
The Homesteading audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Homesteading audience is hobbyfarms.com.
Website | Composition | Index |
hobbyfarms.com | 36.08% | 512.83x |
homesteadingtoday.com | 28.64% | 474.80x |
backyardchickens.com | 76.44% | 415.25x |
cs-tf.com | 22.69% | 348.39x |
thehappychickencoop.com | 37.87% | 280.90x |
gardenbetty.com | 25.56% | 235.18x |
healthycanning.com | 25.10% | 224.51x |
theprairiehomestead.com | 19.64% | 162.37x |
homesteadingfamily.com | 7.47% | 121.67x |
morningchores.com | 26.67% | 121.46x |
Composition Percentage:
The overlap percentage between the Homesteading audience and the Web attribute.
Index: A comparison of the Homesteading audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Homesteading audience is Diet & Weight Loss.
Content Affinity | Composition | Index |
Diet & Weight Loss | 0.39% | 31.25x |
Equestrian Cluster | 3.34% | 31.25x |
Pet Forums | 1.37% | 27.42x |
Canada Consumer Product Cluster | 0.96% | 23.58x |
Home Decoration Content Readers | 13.20% | 23.47x |
Vancouver British Columbia Research Cluster | 1.49% | 23.13x |
Garden Power Equipment | 2.65% | 23.01x |
Paleo & Keto Diet Enthusiasts | 0.30% | 22.79x |
Plants & Gardening | 41.13% | 22.02x |
Home Decoration - Remodeling & Outdoors | 17.66% | 21.88x |
Composition Percentage:
The overlap percentage between the Homesteading audience and the Content Affinity attribute.
Index: A comparison of the Homesteading audience to the internet population.
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DEMOGRAPHICS
The Homesteading audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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