Dstillery Audiences

HOMESTEADING

Audience Size: 421.8 Thousand Devices

Explore the Homesteading Audience

Below you'll find more information about the Homesteading audience, broken down in different categories based on their digital and physical behaviors. These are 421.8 thousand unique devices whose actions qualify for the Homesteading audience.

Dstillery Crafted Audiences

INTERESTS

The Homesteading audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Homesteading audience is Backyard Farmers.

Interest Composition Index
Backyard Farmers 89.77% 36.28x
Beekeeping Enthusiasts 62.70% 28.98x
Off the Grid Living Enthusiasts 65.62% 28.21x
Bird and Parrot Lovers 63.21% 24.89x
Sustainable Lifestyle Enthusiasts 62.24% 24.27x
Lawn & Garden Enthusiasts 55.10% 24.07x
Cattlemen and Pork Producers 65.60% 24.03x
RC Helicopters and Drones Hobbyists 59.48% 21.99x
Horseback Riding Enthusiasts 55.03% 21.80x
Survivalist Enthusiasts 50.21% 21.60x
Composition Percentage: The overlap percentage between the Homesteading audience and the Interest attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Homesteading audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Homesteading audience is Carhartt.

Location Composition Index
Carhartt 0.28% 2.32x
Mens Wearhouse 0.06% 1.40x
American Eagle Outfitters 0.02% 1.35x
Zumiez 0.01% 0.98x
Old Navy 0.01% 0.81x
Urban Outfitters 0.01% 0.75x
Victoria's Secret 0.01% 0.63x
Composition Percentage: The overlap percentage between the Homesteading audience and the Location attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Web Insights

WEBSITES

The Homesteading audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Homesteading audience is raising-happy-chickens.com.

Website Composition Index
raising-happy-chickens.com 10.24% 441.90x
cacklehatchery.com 17.61% 399.62x
fresheggsdaily.com 20.19% 361.88x
hobbyfarms.com 24.83% 241.61x
countryfarm-lifestyles.com 4.76% 233.29x
thegoatspot.net 5.27% 221.08x
backyardherds.com 7.84% 213.40x
thefrugalchicken.com 12.45% 196.99x
mypetchicken.com 14.93% 196.28x
poultryshowcentral.com 3.69% 194.21x
Composition Percentage: The overlap percentage between the Homesteading audience and the Web attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Homesteading audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.21% 74.60x
Survival Guides 1.11% 70.02x
Farming & Agriculture 4.13% 46.15x
Lawns & Pest Control 12.89% 41.98x
Bird Watching 1.57% 37.38x
Equestrian Cluster 10.35% 32.19x
Homeschooling 0.77% 31.60x
Diet & Weight Loss 4.64% 26.54x
Home Improvement Contractor 0.25% 26.53x
Grilling 2.71% 26.11x
Composition Percentage: The overlap percentage between the Homesteading audience and the Content Affinity attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Homesteading audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female