Dstillery Audiences

HOMESTEADING

Audience Size: 139.9 Thousand Devices

Explore the Homesteading Audience

Below you'll find more information about the Homesteading audience, broken down in different categories based on their digital and physical behaviors. These are 139.9 thousand unique devices whose actions qualify for the Homesteading audience.

Dstillery Crafted Audiences

INTERESTS

The Homesteading audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Homesteading audience is Backyard Farmers.

Interest Composition Index
Backyard Farmers 86.91% 45.57x
Beekeeping Enthusiasts 52.22% 44.94x
Off the Grid Living Enthusiasts 53.29% 35.15x
Bird and Parrot Lovers 62.52% 31.01x
Sustainable Lifestyle Enthusiasts 58.01% 30.98x
Lawn & Garden Enthusiasts 49.71% 28.15x
Seasonal Recipe Blog Readers 48.93% 27.65x
Seasonal Lifestyle Blog Readers 50.57% 27.09x
Eco-Conscious Consumers 14.74% 25.01x
Horseback Riding Enthusiasts 46.57% 24.01x
Composition Percentage: The overlap percentage between the Homesteading audience and the Interest attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Homesteading audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Homesteading audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.01% 2.24x
Michael Kors 0.01% 2.11x
H&M 0.02% 2.11x
Old Navy 0.03% 1.90x
Zumiez 0.03% 1.59x
Carhartt 0.08% 1.56x
Maurices 0.04% 1.52x
Buckle 0.01% 1.12x
Express 0.01% 1.02x
Composition Percentage: The overlap percentage between the Homesteading audience and the Location attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Web Insights

WEBSITES

The Homesteading audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Homesteading audience is raising-happy-chickens.com.

Website Composition Index
raising-happy-chickens.com 30.10% 718.23x
hobbyfarms.com 33.72% 329.67x
homesteadingtoday.com 33.20% 317.47x
mypetchicken.com 18.17% 310.25x
chickensandmore.com 18.82% 272.02x
cs-tf.com 20.25% 262.94x
backyardchickens.com 77.46% 260.62x
thehappychickencoop.com 35.77% 232.29x
farmhouseguide.com 9.71% 197.55x
gardenbetty.com 25.55% 168.11x
Composition Percentage: The overlap percentage between the Homesteading audience and the Web attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Homesteading audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 0.94% 66.43x
Lawns & Pest Control 0.48% 35.38x
Equestrian Cluster 4.37% 27.83x
Diet & Weight Loss 0.45% 18.99x
Cakes & Sweets 0.39% 18.63x
Home Decoration Content Readers 15.06% 18.46x
Paleo & Keto Diet Enthusiasts 0.37% 18.38x
Garden Power Equipment 3.43% 18.07x
Exotic Pets 0.94% 17.91x
Home Decoration - Remodeling & Outdoors 19.05% 17.66x
Composition Percentage: The overlap percentage between the Homesteading audience and the Content Affinity attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Homesteading audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female