Dstillery Audiences

HOMESTEADING

Audience Size: 516.4 Thousand Devices

Explore the Homesteading Audience

Below you'll find more information about the Homesteading audience, broken down in different categories based on their digital and physical behaviors. These are 516.4 thousand unique devices whose actions qualify for the Homesteading audience.

Dstillery Crafted Audiences

INTERESTS

The Homesteading audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Homesteading audience is Backyard Farmers.

Interest Composition Index
Backyard Farmers 90.41% 36.37x
Beekeeping Enthusiasts 59.59% 26.94x
Off the Grid Living Enthusiasts 64.10% 26.74x
Cattlemen and Pork Producers 63.19% 23.38x
Bird and Parrot Lovers 62.22% 23.01x
Lawn & Garden Enthusiasts 50.59% 22.61x
Sustainable Lifestyle Enthusiasts 56.62% 22.47x
RC Helicopters and Drones Hobbyists 58.20% 21.61x
Cattle Industry News Readers 54.97% 20.24x
Horseback Riding Enthusiasts 52.69% 20.09x
Composition Percentage: The overlap percentage between the Homesteading audience and the Interest attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Homesteading audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Homesteading audience is Carhartt.

Location Composition Index
Carhartt 0.31% 2.09x
Maurices 0.02% 1.71x
Mens Wearhouse 0.01% 1.23x
Composition Percentage: The overlap percentage between the Homesteading audience and the Location attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Web Insights

WEBSITES

The Homesteading audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Homesteading audience is raising-happy-chickens.com.

Website Composition Index
raising-happy-chickens.com 9.72% 345.75x
cacklehatchery.com 11.09% 335.85x
fresheggsdaily.com 12.88% 304.20x
countryfarm-lifestyles.com 4.61% 196.89x
thegoatspot.net 6.06% 196.65x
hobbyfarms.com 34.04% 195.55x
thechickhatchery.com 3.03% 192.38x
backyardherds.com 7.99% 183.40x
poultryshowcentral.com 4.06% 167.55x
roysfarm.com 7.06% 157.22x
Composition Percentage: The overlap percentage between the Homesteading audience and the Web attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Homesteading audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.15% 69.07x
Survival Guides 1.03% 54.56x
Farming & Agriculture 3.23% 42.52x
Lawns & Pest Control 9.45% 37.87x
Bird Watching 1.22% 32.73x
Equestrian Cluster 8.91% 28.92x
Homeschooling 0.62% 27.95x
Home Improvement Contractor 0.15% 24.15x
Diet & Weight Loss 3.71% 22.00x
Grilling 1.97% 21.97x
Composition Percentage: The overlap percentage between the Homesteading audience and the Content Affinity attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Homesteading audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female