Dstillery Audiences

HOMESTEADING

Audience Size: 506.1 Thousand Devices

Explore the Homesteading Audience

Below you'll find more information about the Homesteading audience, broken down in different categories based on their digital and physical behaviors. These are 506.1 thousand unique devices whose actions qualify for the Homesteading audience.

Dstillery Crafted Audiences

INTERESTS

The Homesteading audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Homesteading audience is Backyard Farmers.

Interest Composition Index
Backyard Farmers 84.13% 33.86x
Off the Grid Living Enthusiasts 51.59% 24.65x
Sustainable Lifestyle Enthusiasts 51.04% 23.83x
Cattle Industry New Readers 46.75% 21.83x
Cattlemen and Pork Producers 54.47% 20.58x
RC Helicopters and Drones Hobbyists 51.03% 20.53x
Bird and Parrot Lovers 41.55% 19.47x
Survivalist Enthusiasts 38.26% 19.09x
Organic Food Eaters 41.29% 19.01x
Lawn & Garden Enthusiasts 45.39% 18.91x
Composition Percentage: The overlap percentage between the Homesteading audience and the Interest attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Homesteading audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Homesteading audience is Columbia.

Location Composition Index
Columbia 0.02% 1.40x
REI 0.02% 1.32x
Belk 0.01% 1.06x
Buckle 0.19% 1.02x
Jos A. Bank Clothiers 0.23% 0.94x
Zumiez 0.06% 0.86x
Eddie Bauer 0.02% 0.84x
Journeys 0.04% 0.82x
Chicos 0.04% 0.82x
White House Black Market 0.19% 0.81x
Composition Percentage: The overlap percentage between the Homesteading audience and the Location attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Web Insights

WEBSITES

The Homesteading audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Homesteading audience is raising-happy-chickens.com.

Website Composition Index
raising-happy-chickens.com 16.16% 336.77x
the-chicken-chick.com 3.45% 332.15x
fresheggsdaily.com 26.82% 300.52x
cacklehatchery.com 27.23% 288.91x
sbcanning.com 2.23% 225.49x
timbercreekfarmer.com 6.72% 224.06x
mranimalfarm.com 2.40% 219.56x
mypetchicken.com 12.32% 213.13x
backyardchickenproject.com 4.76% 201.00x
hobbyfarms.com 16.76% 199.96x
Composition Percentage: The overlap percentage between the Homesteading audience and the Web attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Homesteading audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 1.62% 62.63x
Rural Living 0.45% 48.82x
Assorted Topics (Animals, Clothing, Events, Education) 0.11% 27.51x
Farming & Agriculture 5.18% 26.45x
Lawns & Pest Control 17.95% 25.22x
Homeschooling 0.90% 24.57x
Bird Watching 2.45% 23.04x
Equestrian Cluster 10.23% 22.01x
Diet & Weight Loss 7.16% 20.45x
Handyman Tools 0.04% 18.03x
Composition Percentage: The overlap percentage between the Homesteading audience and the Content Affinity attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Homesteading audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female