HOMESTEADING

Audience Size: 481.3 Thousand Devices

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Explore the Homesteading Audience

Below you'll find more information about the Homesteading audience, broken down in different categories based on their digital and physical behaviors. These are 481.3 thousand unique devices whose actions qualify for the Homesteading audience.

INTERESTS

The Homesteading audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Homesteading audience is Backyard Farmers.

Interest	Composition	Index
Backyard Farmers	83.01%	44.08x
Off the Grid Living Enthusiasts	49.72%	29.48x
Sustainable Lifestyle Enthusiasts	49.22%	27.59x
Cattle Industry New Readers	44.89%	25.54x
Cattlemen and Pork Producers	49.26%	25.13x
RC Helicopters and Drones Hobbyists	48.29%	24.96x
Bird and Parrot Lovers	42.30%	23.64x
Lawn & Garden Enthusiasts	40.18%	23.02x
Organic Food Eaters	38.62%	22.40x
Survivalist Enthusiasts	36.85%	21.88x

Composition Percentage: The overlap percentage between the Homesteading audience and the Interest attribute.

Index: A comparison of the Homesteading audience to the internet population.

APPAREL RETAILERS

The Homesteading audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Homesteading audience is Talbots.

Location	Composition	Index
Talbots	0.04%	1.09x
Buckle	0.09%	0.92x
Patagonia	0.01%	0.88x
Madewell	0.01%	0.87x
Jos A. Bank Clothiers	0.17%	0.83x
White House Black Market	0.09%	0.81x
REI	0.01%	0.79x
Abercrombie & Fitch	0.02%	0.78x
Mens Wearhouse	0.25%	0.74x
Chicos	0.02%	0.67x

Composition Percentage: The overlap percentage between the Homesteading audience and the Location attribute.

Index: A comparison of the Homesteading audience to the internet population.

WEBSITES

The Homesteading audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Homesteading audience is raising-happy-chickens.com.

Website	Composition	Index
raising-happy-chickens.com	18.02%	481.59x
fresheggsdaily.com	28.81%	436.27x
cacklehatchery.com	30.77%	406.44x
timbercreekfarmer.com	7.16%	310.24x
hobbyfarms.com	15.83%	294.06x
mypetchicken.com	15.95%	293.14x
backyardchickenproject.com	5.02%	267.62x
muranochickenfarm.com	5.38%	264.75x
thepoultrysite.com	3.32%	257.25x
countryfarm-lifestyles.com	6.38%	251.52x

Composition Percentage: The overlap percentage between the Homesteading audience and the Web attribute.

Index: A comparison of the Homesteading audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Homesteading audience is Survival Guides.

Content Affinity	Composition	Index
Survival Guides	1.79%	67.04x
Rural Living	0.51%	54.50x
Assorted Topics (Animals, Clothing, Events, Education)	0.12%	33.63x
Lawns & Pest Control	17.46%	27.65x
Farming & Agriculture	5.09%	27.58x
Homeschooling	0.96%	26.64x
Bird Watching	2.32%	25.84x
Equestrian Cluster	10.02%	23.40x
Diet & Weight Loss	7.72%	21.30x
Home Improvement Contractor	2.09%	19.45x

Composition Percentage: The overlap percentage between the Homesteading audience and the Content Affinity attribute.

Index: A comparison of the Homesteading audience to the internet population.

DEMOGRAPHICS

The Homesteading audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female