HOMESTEADING

Audience Size: 493.5 Thousand Devices

View All Audiences

Explore the Homesteading Audience

Below you'll find more information about the Homesteading audience, broken down in different categories based on their digital and physical behaviors. These are 493.5 thousand unique devices whose actions qualify for the Homesteading audience.

INTERESTS

The Homesteading audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Homesteading audience is Backyard Farmers.

Interest	Composition	Index
Backyard Farmers	87.37%	30.72x
Off the Grid Living Enthusiasts	61.45%	23.02x
Sustainable Lifestyle Enthusiasts	61.26%	22.08x
Cattlemen and Pork Producers	61.38%	20.25x
Cattle Industry New Readers	55.83%	19.53x
RC Helicopters and Drones Hobbyists	58.96%	19.27x
Lawn & Garden Enthusiasts	52.97%	19.25x
Survivalist Enthusiasts	47.98%	18.10x
Organic Food Eaters	50.28%	17.99x
Horseback Riding Enthusiasts	53.74%	17.86x

Composition Percentage: The overlap percentage between the Homesteading audience and the Interest attribute.

Index: A comparison of the Homesteading audience to the internet population.

APPAREL RETAILERS

The Homesteading audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Homesteading audience is Belk.

Location	Composition	Index
Belk	0.02%	2.23x
REI	0.01%	1.36x
Eddie Bauer	0.02%	1.09x
Buckle	0.23%	1.09x
Jos A. Bank Clothiers	0.19%	0.95x
Johnston and Murphy	0.37%	0.91x
White House Black Market	0.22%	0.84x
Ann Taylor	0.01%	0.83x
Brooks Brothers	0.02%	0.80x
Dressbarn	0.03%	0.80x

Composition Percentage: The overlap percentage between the Homesteading audience and the Location attribute.

Index: A comparison of the Homesteading audience to the internet population.

WEBSITES

The Homesteading audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Homesteading audience is raising-happy-chickens.com.

Website	Composition	Index
raising-happy-chickens.com	14.38%	435.12x
fresheggsdaily.com	24.29%	384.43x
cacklehatchery.com	24.26%	377.59x
timbercreekfarmer.com	6.15%	289.10x
mypetchicken.com	9.93%	280.30x
hobbyfarms.com	17.60%	255.66x
backyardchickenproject.com	4.47%	248.26x
muranochickenfarm.com	4.83%	246.52x
thegoatspot.net	2.65%	240.68x
countryfarm-lifestyles.com	5.48%	235.98x

Composition Percentage: The overlap percentage between the Homesteading audience and the Web attribute.

Index: A comparison of the Homesteading audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Homesteading audience is Survival Guides.

Content Affinity	Composition	Index
Survival Guides	1.36%	74.53x
Rural Living	0.38%	55.84x
Assorted Topics (Animals, Clothing, Events, Education)	0.11%	37.73x
Farming & Agriculture	4.85%	31.71x
Lawns & Pest Control	16.81%	30.56x
Homeschooling	0.78%	28.91x
Bird Watching	2.29%	27.64x
Equestrian Cluster	10.00%	25.76x
Diet & Weight Loss	5.99%	24.79x
Handyman Tools	0.03%	20.22x

Composition Percentage: The overlap percentage between the Homesteading audience and the Content Affinity attribute.

Index: A comparison of the Homesteading audience to the internet population.

DEMOGRAPHICS

The Homesteading audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female