HOMESTEADING

Audience Size: 177.7 Thousand Devices

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Explore the Homesteading Audience

Below you'll find more information about the Homesteading audience, broken down in different categories based on their digital and physical behaviors. These are 177.7 thousand unique devices whose actions qualify for the Homesteading audience.

INTERESTS

The Homesteading audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Homesteading audience is Backyard Farmers.

Interest	Composition	Index
Backyard Farmers	94.73%	44.37x
Beekeeping Enthusiasts	56.97%	41.84x
Off the Grid Living Enthusiasts	61.57%	35.77x
Lawn & Garden Enthusiasts	45.99%	30.59x
Sustainable Lifestyle Enthusiasts	59.61%	30.55x
Bird and Parrot Lovers	64.26%	30.32x
Seasonal Recipe Blog Readers	48.46%	29.83x
Seasonal Lifestyle Blog Readers	50.08%	27.85x
Homeowners	26.72%	27.04x
Survivalist Enthusiasts	41.85%	25.04x

Composition Percentage: The overlap percentage between the Homesteading audience and the Interest attribute.

Index: A comparison of the Homesteading audience to the internet population.

APPAREL RETAILERS

The Homesteading audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Homesteading audience is Carhartt.

Location	Composition	Index
Carhartt	0.27%	1.71x
Maurices	0.04%	1.68x
Journeys	0.03%	1.61x
Eddie Bauer	0.01%	1.48x
H&M	0.01%	1.41x
J. Crew	0.01%	1.20x
Aeropostale	0.01%	0.73x
American Eagle Outfitters	0.01%	0.71x
Buckle	0.01%	0.71x
LOFT	0.01%	0.69x

Composition Percentage: The overlap percentage between the Homesteading audience and the Location attribute.

Index: A comparison of the Homesteading audience to the internet population.

WEBSITES

The Homesteading audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Homesteading audience is raising-happy-chickens.com.

Website	Composition	Index
raising-happy-chickens.com	30.33%	586.87x
muranochickenfarm.com	12.12%	289.55x
timbercreekfarmer.com	9.95%	288.26x
thriftyhomesteader.com	7.94%	271.59x
backyardchickenproject.com	7.62%	269.97x
thegoatspot.net	8.91%	265.31x
thefrugalchicken.com	10.22%	264.91x
homesteadingtoday.com	42.04%	255.37x
mypetchicken.com	21.02%	254.40x
thecapecoop.com	8.36%	242.38x

Composition Percentage: The overlap percentage between the Homesteading audience and the Web attribute.

Index: A comparison of the Homesteading audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Homesteading audience is Survival Guides.

Content Affinity	Composition	Index
Survival Guides	0.56%	77.71x
Farming & Agriculture	1.43%	62.48x
Lawns & Pest Control	0.48%	35.67x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor)	0.27%	32.45x
Equestrian Cluster	5.97%	31.14x
Exotic Pets	1.67%	26.48x
Garden Power Equipment	4.16%	22.59x
Pet Forums	2.06%	21.38x
Vegans & Animal Welfare	0.25%	21.32x
Diet & Weight Loss	0.65%	20.80x

Composition Percentage: The overlap percentage between the Homesteading audience and the Content Affinity attribute.

Index: A comparison of the Homesteading audience to the internet population.

DEMOGRAPHICS

The Homesteading audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female