Dstillery Audiences

HOMESTEADING

Audience Size: 397.8 Thousand Devices

Explore the Homesteading Audience

Below you'll find more information about the Homesteading audience, broken down in different categories based on their digital and physical behaviors. These are 397.8 thousand unique devices whose actions qualify for the Homesteading audience.

Dstillery Crafted Audiences

INTERESTS

The Homesteading audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Homesteading audience is Off the Grid Living Enthusiasts.

Interest Composition Index
Off the Grid Living Enthusiasts 59.22% 21.03x
RC Helicopters and Drones Hobbyists 52.41% 19.99x
Lawn & Garden Enthusiasts 46.45% 19.64x
Organic Food Eaters 45.34% 18.59x
Survivalist Enthusiasts 40.65% 17.22x
Backyard Farmers 89.94% 16.39x
Bird Watching Enthusiasts 34.96% 16.29x
Eco-Conscious Consumers 35.68% 16.19x
Horse Owners 37.90% 16.15x
Home Kitchen Chefs 30.72% 14.09x
Composition Percentage: The overlap percentage between the Homesteading audience and the Interest attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Homesteading audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Homesteading audience is Carhartt.

Location Composition Index
Carhartt 0.30% 1.94x
Armani 0.02% 1.40x
J. Crew 0.02% 0.97x
Talbots 0.03% 0.92x
H&M 0.03% 0.91x
American Eagle Outfitters 0.03% 0.90x
The Childrens Place 0.03% 0.89x
Lane Bryant 0.03% 0.85x
LOFT 0.02% 0.79x
Chicos 0.03% 0.78x
Composition Percentage: The overlap percentage between the Homesteading audience and the Location attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Web Insights

WEBSITES

The Homesteading audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Homesteading audience is the-chicken-chick.com.

Website Composition Index
the-chicken-chick.com 10.91% 611.27x
raising-happy-chickens.com 16.97% 582.18x
fresheggsdaily.com 24.66% 535.19x
cacklehatchery.com 23.26% 497.06x
hobbyfarms.com 14.01% 361.90x
timbercreekfarmer.com 5.35% 334.77x
countryfarm-lifestyles.com 7.54% 301.90x
mypetchicken.com 23.47% 284.86x
thecapecoop.com 5.43% 284.20x
thehappychickencoop.com 19.30% 274.08x
Composition Percentage: The overlap percentage between the Homesteading audience and the Web attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Homesteading audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 2.74% 64.56x
Rural Living 0.63% 39.59x
Farming & Agriculture 5.99% 30.40x
Lawns & Pest Control 21.17% 27.03x
Homeschooling 1.27% 24.60x
Bird Watching 3.07% 22.91x
Equestrian Cluster 10.32% 20.75x
Diet & Weight Loss 10.13% 19.64x
Home Improvement Contractor 3.68% 17.13x
Plants & Gardening 47.26% 16.18x
Composition Percentage: The overlap percentage between the Homesteading audience and the Content Affinity attribute.
Index: A comparison of the Homesteading audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Homesteading audience resonates most for the following age and income brackets.
Age
Income
$25,000-$49,999