Dstillery Audiences

HOMETOWN LIVABILITY

Audience Size: 868.8 Thousand Devices

Explore the Hometown Livability Audience

Below you'll find more information about the Hometown Livability audience, broken down in different categories based on their digital and physical behaviors. These are 868.8 thousand unique devices whose actions qualify for the Hometown Livability audience.

Dstillery Crafted Audiences

INTERESTS

The Hometown Livability audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hometown Livability audience is Realtors & Real Estate Researchers.

Interest Composition Index
Realtors & Real Estate Researchers 36.61% 16.81x
Texas Activity Researchers 29.82% 15.39x
Orlando Activities Researchers 27.49% 14.28x
Retired Health Insurance Researchers 30.83% 14.23x
Home Buyers 34.74% 14.17x
Heart Surgery Researchers 27.43% 14.12x
Beach House Second Home Owners 26.71% 13.92x
Retired Assisted Living Shoppers 30.19% 13.84x
Retirement Financial Account Researchers 34.16% 13.83x
Retired Wealthy Assisted Living Researchers 34.17% 13.79x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Interest attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hometown Livability audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hometown Livability audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.01% 1.67x
White House Black Market 0.01% 1.66x
Carhartt 0.16% 1.32x
Journeys 0.01% 1.12x
Old Navy 0.01% 1.09x
Mens Wearhouse 0.01% 0.77x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Location attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hometown Livability audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hometown Livability audience is cityrating.com.

Website Composition Index
cityrating.com 4.65% 169.33x
us-places.com 1.01% 111.29x
rssweather.com 4.64% 105.47x
livability.com 33.27% 103.10x
usclimatedata.com 17.11% 99.10x
tripinfo.com 1.65% 96.54x
ustornadoes.com 1.09% 88.67x
neighborhoodscout.com 41.83% 87.42x
maps.com 1.08% 74.85x
bestplaces.net 77.54% 63.26x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Web attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hometown Livability audience is Weather Information.

Content Affinity Composition Index
Weather Information 1.96% 25.16x
England Tourism 0.04% 24.12x
Teaching Abroad 0.13% 17.73x
Pre-Built Home Researchers 2.22% 17.47x
Moving & Storage 3.38% 16.79x
Mexico Travel 0.31% 16.66x
Mortgages & Insurance 4.69% 15.72x
National Parks 1.97% 15.65x
Ancestry & Memorial Researchers 3.05% 15.57x
As Seen On TV Products 0.02% 15.12x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Content Affinity attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hometown Livability audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female