Explore the Hometown Livability Audience
Below you'll find more information about the Hometown Livability audience, broken down in different categories based on their digital and physical behaviors. These are 833.6 thousand unique devices whose actions qualify for the Hometown Livability audience.
INTERESTS
The Hometown Livability audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hometown Livability audience is Realtors & Real Estate Researchers.
| Interest | Composition | Index |
| Realtors & Real Estate Researchers | 28.37% | 16.41x |
| Retirement Planners | 33.18% | 15.64x |
| Credit Card Researchers | 33.87% | 15.15x |
| Retired Health Insurance Researchers | 29.11% | 15.10x |
| Moving Services Shoppers | 34.99% | 15.10x |
| Retired Assisted Living Shoppers | 27.32% | 14.76x |
| Home Buyers | 25.47% | 14.33x |
| Retired Budget Healthcare Shoppers | 28.59% | 14.17x |
| Roommate Seekers | 29.52% | 14.13x |
| Phoenix Trip Planners | 29.10% | 13.89x |
Composition Percentage:
The overlap percentage between the Hometown Livability audience and the Interest attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Curious about what else the Hometown Livability audience is interested in?
Sign Up
APPAREL RETAILERS
The Hometown Livability audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hometown Livability audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 0.04% | 1.22x |
| Banana Republic | 0.05% | 1.18x |
| Dressbarn | 0.04% | 1.17x |
| Chicos | 0.05% | 1.13x |
| Columbia | 0.01% | 1.12x |
| Hollister | 0.02% | 1.10x |
| Carhartt | 0.19% | 1.07x |
| REI | 0.02% | 1.06x |
| Madewell | 0.01% | 1.05x |
| Eddie Bauer | 0.01% | 1.05x |
Composition Percentage:
The overlap percentage between the Hometown Livability audience and the Location attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Want to find more of the Hometown Livability audience in the real world?
Sign Up
WEBSITES
The Hometown Livability audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hometown Livability audience is cityrating.com.
| Website | Composition | Index |
| cityrating.com | 5.18% | 249.81x |
| clrsearch.com | 1.91% | 247.64x |
| rssweather.com | 7.30% | 187.14x |
| tornadohistoryproject.com | 1.59% | 168.15x |
| livability.com | 18.38% | 165.70x |
| bestplaces.net | 60.92% | 151.19x |
| us-places.com | 2.19% | 146.20x |
| ustornadoes.com | 2.14% | 134.77x |
| usclimatedata.com | 37.10% | 125.74x |
| yellowmaps.com | 1.50% | 121.10x |
Composition Percentage:
The overlap percentage between the Hometown Livability audience and the Web attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Want to see more of the websites the Hometown Livability audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hometown Livability audience is Weather Information.
| Content Affinity | Composition | Index |
| Weather Information | 4.00% | 28.06x |
| England Tourism | 0.11% | 17.25x |
| Mexico Travel | 1.23% | 17.05x |
| Pre-Built Home Researchers | 5.05% | 16.65x |
| Sports - Climbing, Non-traditional | 6.49% | 16.38x |
| Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) | 0.34% | 16.00x |
| National Parks | 4.01% | 15.66x |
| Maps & Navigation | 4.16% | 15.45x |
| Local Events & Travel Guide | 10.26% | 15.21x |
| Moving & Storage | 6.22% | 15.06x |
Composition Percentage:
The overlap percentage between the Hometown Livability audience and the Content Affinity attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Want to see more of the Content Affinities the Hometown Livability audience visits?
Sign Up
DEMOGRAPHICS
The Hometown Livability audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
Interested in seeing other demographic characteristics of the Hometown Livability audience?
Sign Up