Dstillery Audiences

HOMETOWN LIVABILITY

Audience Size: 833.6 Thousand Devices

Explore the Hometown Livability Audience

Below you'll find more information about the Hometown Livability audience, broken down in different categories based on their digital and physical behaviors. These are 833.6 thousand unique devices whose actions qualify for the Hometown Livability audience.

Dstillery Crafted Audiences

INTERESTS

The Hometown Livability audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hometown Livability audience is Realtors & Real Estate Researchers.

Interest Composition Index
Realtors & Real Estate Researchers 28.37% 16.41x
Retirement Planners 33.18% 15.64x
Credit Card Researchers 33.87% 15.15x
Retired Health Insurance Researchers 29.11% 15.10x
Moving Services Shoppers 34.99% 15.10x
Retired Assisted Living Shoppers 27.32% 14.76x
Home Buyers 25.47% 14.33x
Retired Budget Healthcare Shoppers 28.59% 14.17x
Roommate Seekers 29.52% 14.13x
Phoenix Trip Planners 29.10% 13.89x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Interest attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hometown Livability audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hometown Livability audience is Gymboree.

Location Composition Index
Gymboree 0.04% 1.22x
Banana Republic 0.05% 1.18x
Dressbarn 0.04% 1.17x
Chicos 0.05% 1.13x
Columbia 0.01% 1.12x
Hollister 0.02% 1.10x
Carhartt 0.19% 1.07x
REI 0.02% 1.06x
Madewell 0.01% 1.05x
Eddie Bauer 0.01% 1.05x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Location attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hometown Livability audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hometown Livability audience is cityrating.com.

Website Composition Index
cityrating.com 5.18% 249.81x
clrsearch.com 1.91% 247.64x
rssweather.com 7.30% 187.14x
tornadohistoryproject.com 1.59% 168.15x
livability.com 18.38% 165.70x
bestplaces.net 60.92% 151.19x
us-places.com 2.19% 146.20x
ustornadoes.com 2.14% 134.77x
usclimatedata.com 37.10% 125.74x
yellowmaps.com 1.50% 121.10x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Web attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hometown Livability audience is Weather Information.

Content Affinity Composition Index
Weather Information 4.00% 28.06x
England Tourism 0.11% 17.25x
Mexico Travel 1.23% 17.05x
Pre-Built Home Researchers 5.05% 16.65x
Sports - Climbing, Non-traditional 6.49% 16.38x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.34% 16.00x
National Parks 4.01% 15.66x
Maps & Navigation 4.16% 15.45x
Local Events & Travel Guide 10.26% 15.21x
Moving & Storage 6.22% 15.06x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Content Affinity attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hometown Livability audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male