Dstillery Audiences

HOMETOWN LIVABILITY

Audience Size: 878.3 Thousand Devices

Explore the Hometown Livability Audience

Below you'll find more information about the Hometown Livability audience, broken down in different categories based on their digital and physical behaviors. These are 878.3 thousand unique devices whose actions qualify for the Hometown Livability audience.

Dstillery Crafted Audiences

INTERESTS

The Hometown Livability audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hometown Livability audience is Realtors & Real Estate Researchers.

Interest Composition Index
Realtors & Real Estate Researchers 26.10% 15.34x
Retirement Planners 33.61% 14.92x
Credit Card Researchers 33.63% 14.07x
Retired Health Insurance Researchers 27.53% 14.05x
Moving Services Shoppers 34.39% 14.02x
Home Buyers 23.76% 13.47x
Retired Assisted Living Shoppers 27.77% 13.43x
Roommate Seekers 28.98% 13.41x
Retired Budget Healthcare Shoppers 26.88% 13.25x
Travel Industry 25.73% 12.86x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Interest attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hometown Livability audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hometown Livability audience is Kate Spade.

Location Composition Index
Kate Spade 0.02% 1.54x
Columbia 0.01% 1.36x
Michael Kors 0.02% 1.35x
Gymboree 0.03% 1.34x
The North Face 0.02% 1.32x
Free People 0.01% 1.25x
Chicos 0.04% 1.22x
Ann Taylor 0.02% 1.21x
Brooks Brothers 0.03% 1.19x
Old Navy 0.05% 1.18x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Location attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hometown Livability audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hometown Livability audience is cityrating.com.

Website Composition Index
cityrating.com 4.42% 254.17x
clrsearch.com 2.14% 239.20x
rssweather.com 7.11% 195.73x
tornadohistoryproject.com 1.58% 162.08x
livability.com 18.43% 159.44x
bestplaces.net 62.08% 152.60x
us-places.com 2.16% 142.69x
ustornadoes.com 2.18% 128.50x
usclimatedata.com 37.08% 127.42x
landsat.com 0.79% 122.83x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Web attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hometown Livability audience is Weather Information.

Content Affinity Composition Index
Weather Information 3.71% 26.78x
Sports - Climbing, Non-traditional 5.47% 16.03x
Mexico Travel 1.29% 15.95x
Pre-Built Home Researchers 5.00% 15.77x
England Tourism 0.11% 15.57x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.32% 14.74x
Local Events & Travel Guide 9.30% 14.74x
National Parks 3.92% 14.63x
Maps & Navigation 3.90% 14.55x
Moving & Storage 5.92% 14.11x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Content Affinity attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hometown Livability audience resonates most for the following age and income brackets.
Age
65+
Income
$100,000-$149,999