Dstillery Audiences

HOMETOWN LIVABILITY

Audience Size: 647 Thousand Devices

Explore the Hometown Livability Audience

Below you'll find more information about the Hometown Livability audience, broken down in different categories based on their digital and physical behaviors. These are 647 thousand unique devices whose actions qualify for the Hometown Livability audience.

Dstillery Crafted Audiences

INTERESTS

The Hometown Livability audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hometown Livability audience is Realtors & Real Estate Researchers.

Interest Composition Index
Realtors & Real Estate Researchers 34.60% 16.00x
Texas Activity Researchers 30.63% 15.63x
Orlando Activities Researchers 29.20% 14.55x
Retired Health Insurance Researchers 30.50% 14.15x
Retired Assisted Living Shoppers 29.81% 13.81x
Credit Card Researchers 32.35% 13.81x
Retirement Planners 33.88% 13.64x
Retired Budget Healthcare Shoppers 29.89% 13.55x
Heart Surgery Researchers 28.43% 13.55x
Legal Advice Researchers 29.53% 13.51x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Interest attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hometown Livability audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hometown Livability audience is Madewell.

Location Composition Index
Madewell 0.01% 1.51x
The North Face 0.02% 1.43x
Chicos 0.05% 1.29x
Hollister 0.05% 1.29x
Buckle 0.06% 1.16x
White House Black Market 0.08% 1.16x
Jos A. Bank Clothiers 0.06% 1.11x
Charlotte Russe 0.03% 1.09x
Carhartt 0.06% 1.06x
Urban Outfitters 0.03% 1.06x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Location attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hometown Livability audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hometown Livability audience is cityrating.com.

Website Composition Index
cityrating.com 6.48% 181.50x
livability.com 32.21% 109.62x
rssweather.com 5.53% 100.15x
usclimatedata.com 23.92% 93.40x
neighborhoodscout.com 40.41% 91.18x
bestplaces.net 67.65% 79.04x
hometownlocator.com 23.79% 61.33x
areavibes.com 24.88% 56.82x
homesnacks.net 11.46% 47.76x
roadsnacks.net 8.22% 38.81x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Web attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hometown Livability audience is Weather Information.

Content Affinity Composition Index
Weather Information 2.76% 25.21x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.15% 19.32x
England Tourism 0.06% 18.04x
Mexico Travel 0.49% 15.96x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 15.50x
Survival Guides 0.25% 15.14x
Pre-Built Home Researchers 3.30% 14.91x
Mortgages & Insurance 6.42% 14.21x
South Carolina Travel 0.14% 14.08x
Moving & Storage 4.73% 13.99x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Content Affinity attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hometown Livability audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female