Explore the Hometown Livability Audience
Below you'll find more information about the Hometown Livability audience, broken down in different categories based on their digital and physical behaviors. These are 273.1 thousand unique devices whose actions qualify for the Hometown Livability audience.
INTERESTS
The Hometown Livability audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hometown Livability audience is Moving Services Shoppers.
| Interest | Composition | Index |
| Moving Services Shoppers | 29.03% | 21.59x |
| Realtors & Real Estate Researchers | 21.35% | 20.79x |
| Home Buyers | 29.18% | 20.17x |
| Job Seekers | 16.81% | 16.48x |
| Moving Truck Rental Researchers | 32.70% | 14.89x |
| Career Focused Individuals | 13.95% | 14.70x |
| Retired Wealthy Assisted Living Researchers | 29.11% | 14.38x |
| Texas Activity Researchers | 10.47% | 13.49x |
| Orlando Activities Researchers | 6.94% | 13.20x |
| Retired Assisted Living Shoppers | 18.08% | 12.91x |
Composition Percentage:
The overlap percentage between the Hometown Livability audience and the Interest attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
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APPAREL RETAILERS
The Hometown Livability audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hometown Livability audience is REI.
| Location | Composition | Index |
| REI | 0.01% | 4.56x |
| Belk | 0.02% | 4.28x |
| Lululemon | 0.01% | 2.44x |
| Coach | 0.01% | 2.28x |
| Express | 0.02% | 2.05x |
| Gymboree | 0.01% | 1.66x |
| Talbots | 0.01% | 1.58x |
| White House Black Market | 0.02% | 1.56x |
| Mens Wearhouse | 0.02% | 1.41x |
| Gap | 0.01% | 1.40x |
Composition Percentage:
The overlap percentage between the Hometown Livability audience and the Location attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
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WEBSITES
The Hometown Livability audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hometown Livability audience is livability.com.
| Website | Composition | Index |
| livability.com | 25.29% | 176.05x |
| neighborhoodscout.com | 59.16% | 155.23x |
| hometownlocator.com | 29.90% | 111.57x |
| areavibes.com | 23.79% | 65.56x |
| bestplaces.net | 93.34% | 63.51x |
| roadsnacks.net | 5.38% | 56.36x |
| towncharts.com | 1.24% | 51.44x |
| dividendsdiversify.com | 1.53% | 38.64x |
| spotcrime.com | 5.16% | 32.77x |
| homes.com | 6.74% | 26.86x |
Composition Percentage:
The overlap percentage between the Hometown Livability audience and the Web attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hometown Livability audience is Mortgages & Insurance.
| Content Affinity | Composition | Index |
| Mortgages & Insurance | 0.45% | 15.84x |
| South Carolina Travel | 0.08% | 13.93x |
| Law School | 0.86% | 13.72x |
| Weather Information | 0.06% | 12.93x |
| Ancestry & Memorial Researchers | 0.65% | 12.82x |
| People Search | 1.66% | 12.52x |
| Real Estate Cluster | 0.16% | 11.92x |
| Children's Health | 0.30% | 11.92x |
| Celebrity Gossip | 0.37% | 11.37x |
| School Curriculum | 1.00% | 10.98x |
Composition Percentage:
The overlap percentage between the Hometown Livability audience and the Content Affinity attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
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DEMOGRAPHICS
The Hometown Livability audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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