Dstillery Audiences

HOMETOWN LIVABILITY

Audience Size: 917 Thousand Devices

Explore the Hometown Livability Audience

Below you'll find more information about the Hometown Livability audience, broken down in different categories based on their digital and physical behaviors. These are 917 thousand unique devices whose actions qualify for the Hometown Livability audience.

Dstillery Crafted Audiences

INTERESTS

The Hometown Livability audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hometown Livability audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 26.27% 20.10x
Realtors & Real Estate Researchers 28.84% 18.51x
Orlando Activities Researchers 25.87% 18.37x
Retired Health Insurance Researchers 23.90% 18.08x
Home Exterior Design Enthusiasts 23.96% 17.07x
Retired Assisted Living Shoppers 24.36% 16.94x
Retired Budget Healthcare Shoppers 23.67% 16.84x
Nashville Activity Researchers 23.66% 16.74x
Credit Card Researchers 28.79% 16.62x
Heart Surgery Researchers 22.85% 16.51x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Interest attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hometown Livability audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hometown Livability audience is Madewell.

Location Composition Index
Madewell 0.02% 1.38x
Bonobos 0.04% 1.30x
REI 0.02% 1.27x
Michael Kors 0.02% 1.26x
Jos A. Bank Clothiers 0.29% 1.26x
Gymboree 0.02% 1.23x
Dressbarn 0.04% 1.21x
LOFT 0.06% 1.19x
Talbots 0.03% 1.19x
Buckle 0.09% 1.15x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Location attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hometown Livability audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hometown Livability audience is cityrating.com.

Website Composition Index
cityrating.com 6.93% 188.58x
clrsearch.com 1.05% 184.70x
best-place-to-retire.com 1.17% 175.03x
rssweather.com 6.75% 127.18x
livability.com 19.58% 119.07x
tornadohistoryproject.com 1.70% 111.09x
us-places.com 1.82% 109.97x
usclimatedata.com 32.38% 93.23x
yellowmaps.com 1.31% 87.80x
bestplaces.net 64.46% 86.89x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Web attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hometown Livability audience is Weather Information.

Content Affinity Composition Index
Weather Information 3.66% 26.59x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.27% 17.73x
England Tourism 0.09% 16.86x
Pre-Built Home Researchers 4.43% 16.22x
Mexico Travel 0.84% 15.86x
Assorted Topics (Animals, Clothing, Events, Education) 0.06% 15.55x
Moving & Storage 5.71% 14.38x
Celebrity Gossip 2.97% 14.32x
South Carolina Travel 0.31% 14.15x
Sports - Climbing, Non-traditional 7.07% 14.09x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Content Affinity attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hometown Livability audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female