Dstillery Audiences

HOMETOWN LIVABILITY

Audience Size: 950.6 Thousand Devices

Explore the Hometown Livability Audience

Below you'll find more information about the Hometown Livability audience, broken down in different categories based on their digital and physical behaviors. These are 950.6 thousand unique devices whose actions qualify for the Hometown Livability audience.

Dstillery Crafted Audiences

INTERESTS

The Hometown Livability audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hometown Livability audience is Realtors & Real Estate Researchers.

Interest Composition Index
Realtors & Real Estate Researchers 38.84% 13.97x
Texas Activity Researchers 33.04% 13.63x
Orlando Activities Researchers 30.76% 12.83x
Retired Health Insurance Researchers 32.77% 12.62x
Heart Surgery Researchers 28.92% 12.47x
Legal Advice Researchers 30.04% 12.40x
Retirement Financial Account Researchers 33.82% 12.28x
Retired Assisted Living Shoppers 31.75% 12.26x
Retired Wealthy Assisted Living Researchers 34.12% 12.21x
Credit Card Researchers 34.47% 12.16x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Interest attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hometown Livability audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hometown Livability audience is Dressbarn.

Location Composition Index
Dressbarn 0.03% 1.27x
Buckle 0.05% 1.14x
Mens Wearhouse 0.06% 1.13x
REI 0.01% 1.09x
Belk 0.01% 1.08x
Gymboree 0.04% 1.04x
Carhartt 0.28% 1.04x
Lane Bryant 0.03% 1.04x
H&M 0.05% 1.01x
Urban Outfitters 0.03% 1.01x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Location attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hometown Livability audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hometown Livability audience is cityrating.com.

Website Composition Index
cityrating.com 6.04% 163.89x
tornadohistoryproject.com 1.14% 106.77x
us-places.com 1.27% 104.12x
rssweather.com 5.80% 99.95x
livability.com 32.86% 99.93x
usclimatedata.com 22.39% 91.90x
tripinfo.com 1.92% 87.41x
neighborhoodscout.com 42.06% 84.32x
ustornadoes.com 1.38% 84.18x
yellowmaps.com 1.02% 75.76x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Web attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hometown Livability audience is Weather Information.

Content Affinity Composition Index
Weather Information 2.62% 23.54x
England Tourism 0.05% 17.22x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 16.28x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.10% 15.89x
Pre-Built Home Researchers 3.06% 15.01x
Mexico Travel 0.40% 13.96x
Moving & Storage 4.19% 13.88x
Mortgages & Insurance 5.66% 13.69x
South Carolina Travel 0.12% 13.61x
Maps & Navigation 2.86% 13.33x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Content Affinity attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hometown Livability audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female