Dstillery Audiences

HOMETOWN LIVABILITY

Audience Size: 602.9 Thousand Devices

Explore the Hometown Livability Audience

Below you'll find more information about the Hometown Livability audience, broken down in different categories based on their digital and physical behaviors. These are 602.9 thousand unique devices whose actions qualify for the Hometown Livability audience.

Dstillery Crafted Audiences

INTERESTS

The Hometown Livability audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hometown Livability audience is Realtors & Real Estate Researchers.

Interest Composition Index
Realtors & Real Estate Researchers 35.27% 18.13x
Home Buyers 37.55% 16.80x
Texas Activity Researchers 26.14% 14.56x
Orlando Activities Researchers 22.80% 14.21x
Job Seekers 27.84% 14.15x
Retired Health Insurance Researchers 30.61% 13.53x
Heart Surgery Researchers 25.71% 13.29x
Retired Assisted Living Shoppers 28.63% 13.24x
Retirement Financial Account Researchers 36.53% 13.21x
Retired Wealthy Assisted Living Researchers 35.86% 13.10x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Interest attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hometown Livability audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hometown Livability audience is Zumiez.

Location Composition Index
Zumiez 0.02% 1.91x
Eddie Bauer 0.01% 1.81x
Victoria's Secret 0.04% 1.69x
Lane Bryant 0.02% 1.66x
Old Navy 0.04% 1.61x
Gymboree 0.02% 1.52x
Maurices 0.03% 1.37x
American Eagle Outfitters 0.02% 1.26x
Hollister 0.01% 1.21x
Buckle 0.02% 1.20x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Location attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hometown Livability audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hometown Livability audience is livability.com.

Website Composition Index
livability.com 32.24% 157.67x
neighborhoodscout.com 44.05% 133.78x
homesnacks.net 5.03% 79.96x
hometownlocator.com 41.04% 79.71x
areavibes.com 25.63% 57.73x
bestplaces.net 91.24% 54.29x
towncharts.com 1.89% 52.14x
currentresults.com 1.07% 45.58x
roadsnacks.net 11.79% 42.46x
escapehere.com 1.61% 33.15x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Web attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hometown Livability audience is Pre-Built Home Researchers.

Content Affinity Composition Index
Pre-Built Home Researchers 0.22% 23.25x
Weather Information 0.20% 21.01x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.22% 20.26x
Moving & Storage 0.39% 20.12x
Mid-Atlantic Beaches 0.10% 19.84x
Yard Structures 0.15% 18.14x
Mexico Travel 0.08% 16.93x
Mortgages & Insurance 1.07% 16.32x
People Search 4.60% 15.24x
Diamonds & Precious Metals 0.17% 15.12x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Content Affinity attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hometown Livability audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female