Dstillery Audiences

HOMETOWN LIVABILITY

Audience Size: 497.1 Thousand Devices

Explore the Hometown Livability Audience

Below you'll find more information about the Hometown Livability audience, broken down in different categories based on their digital and physical behaviors. These are 497.1 thousand unique devices whose actions qualify for the Hometown Livability audience.

Dstillery Crafted Audiences

INTERESTS

The Hometown Livability audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hometown Livability audience is Realtors & Real Estate Researchers.

Interest Composition Index
Realtors & Real Estate Researchers 40.84% 17.35x
Home Buyers 39.52% 15.54x
Texas Activity Researchers 34.37% 14.55x
Retired Health Insurance Researchers 35.36% 13.64x
Moving Truck Rental Researchers 37.48% 13.59x
Orlando Activities Researchers 31.17% 13.43x
Retired Wealthy Assisted Living Researchers 41.67% 13.11x
Job Seekers 32.33% 13.08x
Retirement Financial Account Researchers 41.65% 13.06x
Online Health Researchers 29.33% 13.02x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Interest attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hometown Livability audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hometown Livability audience is Gap.

Location Composition Index
Gap 0.01% 1.69x
Buckle 0.01% 1.35x
Maurices 0.02% 1.35x
Dressbarn 0.01% 1.30x
American Eagle Outfitters 0.01% 1.22x
The Childrens Place 0.01% 1.06x
Carhartt 0.13% 0.98x
Journeys 0.01% 0.92x
Mens Wearhouse 0.01% 0.92x
Old Navy 0.01% 0.84x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Location attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hometown Livability audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hometown Livability audience is rssweather.com.

Website Composition Index
rssweather.com 1.91% 177.15x
usclimatedata.com 6.35% 172.23x
livability.com 29.99% 167.97x
neighborhoodscout.com 45.74% 136.09x
hometownlocator.com 40.95% 85.81x
bestplaces.net 86.30% 76.90x
areavibes.com 28.52% 71.66x
homesnacks.net 13.25% 71.41x
towncharts.com 2.22% 52.88x
weather-us.com 1.54% 50.71x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Web attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hometown Livability audience is Weather Information.

Content Affinity Composition Index
Weather Information 0.76% 26.87x
Pre-Built Home Researchers 0.95% 23.51x
Mexico Travel 0.18% 22.42x
Apartment & Community Real Estate Researchers 0.05% 18.94x
Moving & Storage 1.23% 18.11x
Ancestry & Memorial Researchers 1.70% 16.97x
Healthcare Jobs 0.44% 16.86x
Mortgages & Insurance 2.33% 16.20x
Bird Watching 0.36% 15.40x
National Parks 0.76% 15.07x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Content Affinity attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hometown Livability audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female