Dstillery Audiences

HOMETOWN LIVABILITY

Audience Size: 970.3 Thousand Devices

Explore the Hometown Livability Audience

Below you'll find more information about the Hometown Livability audience, broken down in different categories based on their digital and physical behaviors. These are 970.3 thousand unique devices whose actions qualify for the Hometown Livability audience.

Dstillery Crafted Audiences

INTERESTS

The Hometown Livability audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hometown Livability audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 25.06% 18.77x
Realtors & Real Estate Researchers 28.79% 17.90x
Orlando Activities Researchers 24.82% 16.97x
Retired Health Insurance Researchers 23.18% 16.90x
Home Exterior Design Enthusiasts 22.49% 15.92x
Retired Assisted Living Shoppers 23.62% 15.88x
Retired Budget Healthcare Shoppers 23.21% 15.70x
Legal Advice Researchers 22.98% 15.70x
Heart Surgery Researchers 21.91% 15.61x
Retirement Planners 28.90% 15.48x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Interest attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hometown Livability audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hometown Livability audience is Belk.

Location Composition Index
Belk 0.02% 1.67x
REI 0.02% 1.60x
Club Monaco 0.02% 1.53x
Jos A. Bank Clothiers 0.38% 1.35x
Buckle 0.22% 1.34x
Mens Wearhouse 0.54% 1.18x
Brooks Brothers 0.04% 1.18x
Patagonia 0.02% 1.13x
Talbots 0.04% 1.11x
Johnston and Murphy 0.14% 1.05x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Location attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hometown Livability audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hometown Livability audience is cityrating.com.

Website Composition Index
cityrating.com 6.58% 177.44x
best-place-to-retire.com 1.15% 167.38x
livability.com 22.63% 114.26x
rssweather.com 6.74% 112.20x
tornadohistoryproject.com 1.74% 108.18x
us-places.com 1.72% 107.77x
usclimatedata.com 30.92% 93.92x
neighborhoodscout.com 46.13% 87.91x
yellowmaps.com 1.21% 85.92x
ustornadoes.com 2.17% 81.74x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Web attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hometown Livability audience is Weather Information.

Content Affinity Composition Index
Weather Information 3.52% 23.86x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.25% 16.76x
Washington D.C. Hotels 0.02% 16.68x
England Tourism 0.08% 15.97x
Mexico Travel 0.76% 14.92x
International Travel 0.88% 14.56x
Pre-Built Home Researchers 4.23% 14.52x
South Carolina Travel 0.29% 14.22x
Assorted Topics (Elderly, Europe, Viral Media) 0.04% 13.49x
Maps & Navigation 3.64% 13.45x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Content Affinity attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hometown Livability audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female