Dstillery Audiences

HOMETOWN LIVABILITY

Audience Size: 969.4 Thousand Devices

Explore the Hometown Livability Audience

Below you'll find more information about the Hometown Livability audience, broken down in different categories based on their digital and physical behaviors. These are 969.4 thousand unique devices whose actions qualify for the Hometown Livability audience.

Dstillery Crafted Audiences

INTERESTS

The Hometown Livability audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hometown Livability audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 32.10% 13.85x
Realtors & Real Estate Researchers 35.92% 13.85x
Orlando Activities Researchers 31.03% 12.99x
Retired Health Insurance Researchers 30.80% 12.56x
Retired Assisted Living Shoppers 30.68% 12.16x
Legal Advice Researchers 29.09% 12.11x
Retired Budget Healthcare Shoppers 30.65% 12.00x
Heart Surgery Researchers 29.22% 11.97x
Credit Card Researchers 34.08% 11.93x
Home Exterior Design Enthusiasts 29.60% 11.89x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Interest attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hometown Livability audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hometown Livability audience is Intermix.

Location Composition Index
Intermix 0.01% 1.82x
Eddie Bauer 0.04% 1.45x
Buckle 0.30% 1.32x
Jos A. Bank Clothiers 0.31% 1.26x
Columbia 0.01% 1.25x
White House Black Market 0.34% 1.19x
Club Monaco 0.01% 1.15x
Mens Wearhouse 0.47% 1.14x
Patagonia 0.01% 1.12x
Zumiez 0.07% 1.11x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Location attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hometown Livability audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hometown Livability audience is cityrating.com.

Website Composition Index
cityrating.com 6.48% 165.11x
best-place-to-retire.com 1.06% 158.31x
us-places.com 1.52% 104.52x
tornadohistoryproject.com 1.50% 103.60x
livability.com 28.48% 103.16x
rssweather.com 6.28% 102.65x
usclimatedata.com 27.47% 90.24x
neighborhoodscout.com 43.15% 84.86x
ustornadoes.com 1.84% 81.21x
tripinfo.com 2.43% 80.49x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Web attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hometown Livability audience is Weather Information.

Content Affinity Composition Index
Weather Information 3.14% 22.35x
England Tourism 0.08% 16.77x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.19% 15.58x
International Travel 0.74% 14.13x
Pre-Built Home Researchers 3.77% 13.51x
Mexico Travel 0.60% 13.44x
South Carolina Travel 0.21% 12.97x
Survival Guides 0.29% 12.88x
Maps & Navigation 3.29% 12.26x
Mortgages & Insurance 7.12% 12.21x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Content Affinity attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hometown Livability audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female