Explore the Hometown Livability Audience
Below you'll find more information about the Hometown Livability audience, broken down in different categories based on their digital and physical behaviors. These are 917 thousand unique devices whose actions qualify for the Hometown Livability audience.
INTERESTS
The Hometown Livability audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hometown Livability audience is Texas Activity Researchers.
| Interest | Composition | Index |
| Texas Activity Researchers | 26.27% | 20.10x |
| Realtors & Real Estate Researchers | 28.84% | 18.51x |
| Orlando Activities Researchers | 25.87% | 18.37x |
| Retired Health Insurance Researchers | 23.90% | 18.08x |
| Home Exterior Design Enthusiasts | 23.96% | 17.07x |
| Retired Assisted Living Shoppers | 24.36% | 16.94x |
| Retired Budget Healthcare Shoppers | 23.67% | 16.84x |
| Nashville Activity Researchers | 23.66% | 16.74x |
| Credit Card Researchers | 28.79% | 16.62x |
| Heart Surgery Researchers | 22.85% | 16.51x |
Composition Percentage:
The overlap percentage between the Hometown Livability audience and the Interest attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
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APPAREL RETAILERS
The Hometown Livability audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hometown Livability audience is Madewell.
| Location | Composition | Index |
| Madewell | 0.02% | 1.38x |
| Bonobos | 0.04% | 1.30x |
| REI | 0.02% | 1.27x |
| Michael Kors | 0.02% | 1.26x |
| Jos A. Bank Clothiers | 0.29% | 1.26x |
| Gymboree | 0.02% | 1.23x |
| Dressbarn | 0.04% | 1.21x |
| LOFT | 0.06% | 1.19x |
| Talbots | 0.03% | 1.19x |
| Buckle | 0.09% | 1.15x |
Composition Percentage:
The overlap percentage between the Hometown Livability audience and the Location attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
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WEBSITES
The Hometown Livability audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hometown Livability audience is cityrating.com.
| Website | Composition | Index |
| cityrating.com | 6.93% | 188.58x |
| clrsearch.com | 1.05% | 184.70x |
| best-place-to-retire.com | 1.17% | 175.03x |
| rssweather.com | 6.75% | 127.18x |
| livability.com | 19.58% | 119.07x |
| tornadohistoryproject.com | 1.70% | 111.09x |
| us-places.com | 1.82% | 109.97x |
| usclimatedata.com | 32.38% | 93.23x |
| yellowmaps.com | 1.31% | 87.80x |
| bestplaces.net | 64.46% | 86.89x |
Composition Percentage:
The overlap percentage between the Hometown Livability audience and the Web attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hometown Livability audience is Weather Information.
| Content Affinity | Composition | Index |
| Weather Information | 3.66% | 26.59x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.27% | 17.73x |
| England Tourism | 0.09% | 16.86x |
| Pre-Built Home Researchers | 4.43% | 16.22x |
| Mexico Travel | 0.84% | 15.86x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.06% | 15.55x |
| Moving & Storage | 5.71% | 14.38x |
| Celebrity Gossip | 2.97% | 14.32x |
| South Carolina Travel | 0.31% | 14.15x |
| Sports - Climbing, Non-traditional | 7.07% | 14.09x |
Composition Percentage:
The overlap percentage between the Hometown Livability audience and the Content Affinity attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
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DEMOGRAPHICS
The Hometown Livability audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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