Dstillery Audiences

HOMETOWN LIVABILITY

Audience Size: 133.6 Thousand Devices

Explore the Hometown Livability Audience

Below you'll find more information about the Hometown Livability audience, broken down in different categories based on their digital and physical behaviors. These are 133.6 thousand unique devices whose actions qualify for the Hometown Livability audience.

Dstillery Crafted Audiences

INTERESTS

The Hometown Livability audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hometown Livability audience is Realtors & Real Estate Researchers.

Interest Composition Index
Realtors & Real Estate Researchers 35.62% 22.62x
Home Buyers 36.06% 20.73x
Texas Activity Researchers 27.63% 18.81x
Job Seekers 27.96% 17.89x
Orlando Activities Researchers 24.27% 17.86x
Retired Health Insurance Researchers 30.51% 17.68x
Moving Truck Rental Researchers 33.47% 16.86x
Retired Assisted Living Shoppers 28.81% 16.63x
Online Health Researchers 22.57% 16.47x
Heart Surgery Researchers 26.22% 16.44x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Interest attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hometown Livability audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hometown Livability audience is Coach.

Location Composition Index
Coach 0.01% 3.17x
Maurices 0.01% 2.72x
Carhartt 0.05% 1.20x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Location attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hometown Livability audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hometown Livability audience is usclimatedata.com.

Website Composition Index
usclimatedata.com 2.57% 185.50x
livability.com 30.39% 173.57x
neighborhoodscout.com 46.01% 140.99x
hometownlocator.com 40.26% 86.67x
homesnacks.net 6.55% 83.10x
areavibes.com 26.56% 65.67x
bestplaces.net 90.40% 60.34x
towncharts.com 2.14% 52.04x
currentresults.com 1.69% 49.50x
roadsnacks.net 12.86% 43.49x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Web attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hometown Livability audience is Weather Information.

Content Affinity Composition Index
Weather Information 0.26% 26.41x
Pre-Built Home Researchers 0.28% 25.35x
Moving & Storage 0.50% 24.48x
Mexico Travel 0.11% 23.83x
Yard Structures 0.24% 23.79x
Mid-Atlantic Beaches 0.09% 20.88x
Illinois 0.22% 19.45x
Bird Watching 0.16% 19.33x
South Carolina Travel 0.09% 18.74x
National Parks 0.36% 18.62x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Content Affinity attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hometown Livability audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male