Dstillery Audiences

HOMETOWN LIVABILITY

Audience Size: 387.7 Thousand Devices

Explore the Hometown Livability Audience

Below you'll find more information about the Hometown Livability audience, broken down in different categories based on their digital and physical behaviors. These are 387.7 thousand unique devices whose actions qualify for the Hometown Livability audience.

Dstillery Crafted Audiences

INTERESTS

The Hometown Livability audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hometown Livability audience is Realtors & Real Estate Researchers.

Interest Composition Index
Realtors & Real Estate Researchers 34.23% 19.66x
Home Buyers 35.55% 19.17x
Job Seekers 26.59% 15.26x
Texas Activity Researchers 23.01% 15.15x
Retired Health Insurance Researchers 30.10% 15.05x
Online Health Researchers 21.62% 14.68x
Orlando Activities Researchers 19.86% 14.64x
Retirement Financial Account Researchers 35.59% 14.11x
Retired Assisted Living Shoppers 28.67% 14.05x
Retired Wealthy Assisted Living Researchers 34.91% 13.97x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Interest attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hometown Livability audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hometown Livability audience is J. Crew.

Location Composition Index
J. Crew 0.02% 1.92x
Michael Kors 0.01% 1.75x
Coach 0.01% 1.67x
Express 0.03% 1.65x
Lane Bryant 0.02% 1.55x
White House Black Market 0.02% 1.54x
Zumiez 0.02% 1.52x
Talbots 0.01% 1.37x
Chicos 0.02% 1.30x
Journeys 0.03% 1.25x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Location attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hometown Livability audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hometown Livability audience is livability.com.

Website Composition Index
livability.com 32.83% 179.08x
neighborhoodscout.com 43.29% 157.51x
hometownlocator.com 40.97% 93.77x
homesnacks.net 3.02% 89.81x
bestplaces.net 92.28% 61.25x
areavibes.com 24.57% 61.15x
towncharts.com 1.56% 57.18x
roadsnacks.net 9.67% 51.67x
circaoldhouses.com 1.11% 36.80x
trueactivist.com 1.02% 30.78x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Web attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hometown Livability audience is Pre-Built Home Researchers.

Content Affinity Composition Index
Pre-Built Home Researchers 0.08% 25.13x
Moving & Storage 0.20% 24.39x
Weather Information 0.13% 19.29x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.12% 18.97x
Diamonds & Precious Metals 0.07% 16.45x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.19% 16.24x
Mid-Atlantic Beaches 0.06% 15.94x
Children's Health 0.54% 15.93x
Mexico Travel 0.06% 15.76x
Healthcare Jobs 0.17% 15.58x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Content Affinity attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hometown Livability audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male