Dstillery Audiences

HOMETOWN LIVABILITY

Audience Size: 273.1 Thousand Devices

Explore the Hometown Livability Audience

Below you'll find more information about the Hometown Livability audience, broken down in different categories based on their digital and physical behaviors. These are 273.1 thousand unique devices whose actions qualify for the Hometown Livability audience.

Dstillery Crafted Audiences

INTERESTS

The Hometown Livability audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hometown Livability audience is Moving Services Shoppers.

Interest Composition Index
Moving Services Shoppers 29.03% 21.59x
Realtors & Real Estate Researchers 21.35% 20.79x
Home Buyers 29.18% 20.17x
Job Seekers 16.81% 16.48x
Moving Truck Rental Researchers 32.70% 14.89x
Career Focused Individuals 13.95% 14.70x
Retired Wealthy Assisted Living Researchers 29.11% 14.38x
Texas Activity Researchers 10.47% 13.49x
Orlando Activities Researchers 6.94% 13.20x
Retired Assisted Living Shoppers 18.08% 12.91x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Interest attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hometown Livability audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hometown Livability audience is REI.

Location Composition Index
REI 0.01% 4.56x
Belk 0.02% 4.28x
Lululemon 0.01% 2.44x
Coach 0.01% 2.28x
Express 0.02% 2.05x
Gymboree 0.01% 1.66x
Talbots 0.01% 1.58x
White House Black Market 0.02% 1.56x
Mens Wearhouse 0.02% 1.41x
Gap 0.01% 1.40x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Location attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hometown Livability audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hometown Livability audience is livability.com.

Website Composition Index
livability.com 25.29% 176.05x
neighborhoodscout.com 59.16% 155.23x
hometownlocator.com 29.90% 111.57x
areavibes.com 23.79% 65.56x
bestplaces.net 93.34% 63.51x
roadsnacks.net 5.38% 56.36x
towncharts.com 1.24% 51.44x
dividendsdiversify.com 1.53% 38.64x
spotcrime.com 5.16% 32.77x
homes.com 6.74% 26.86x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Web attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hometown Livability audience is Mortgages & Insurance.

Content Affinity Composition Index
Mortgages & Insurance 0.45% 15.84x
South Carolina Travel 0.08% 13.93x
Law School 0.86% 13.72x
Weather Information 0.06% 12.93x
Ancestry & Memorial Researchers 0.65% 12.82x
People Search 1.66% 12.52x
Real Estate Cluster 0.16% 11.92x
Children's Health 0.30% 11.92x
Celebrity Gossip 0.37% 11.37x
School Curriculum 1.00% 10.98x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Content Affinity attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hometown Livability audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male