Dstillery Audiences

HOMETOWN LIVABILITY

Audience Size: 111.1 Thousand Devices

Explore the Hometown Livability Audience

Below you'll find more information about the Hometown Livability audience, broken down in different categories based on their digital and physical behaviors. These are 111.1 thousand unique devices whose actions qualify for the Hometown Livability audience.

Dstillery Crafted Audiences

INTERESTS

The Hometown Livability audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hometown Livability audience is Moving Services Shoppers.

Interest Composition Index
Moving Services Shoppers 19.67% 32.00x
College Aspirants 44.35% 25.93x
Home Buyers 26.40% 21.78x
Realtors & Real Estate Researchers 16.65% 20.01x
Moving Truck Rental Researchers 24.25% 16.81x
Online Directory Searchers 9.49% 13.09x
Egypt Trip Planners 11.48% 11.97x
Study Abroad Researchers 15.62% 11.83x
Retired Wealthy Assisted Living Researchers 25.45% 11.57x
Farming Real Estate Researchers 19.41% 11.51x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Interest attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hometown Livability audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hometown Livability audience is Coach.

Location Composition Index
Coach 0.02% 5.94x
Carhartt 0.02% 2.63x
Mens Wearhouse 0.02% 2.41x
The Childrens Place 0.03% 2.30x
American Apparel 0.01% 1.68x
J. Crew 0.01% 1.47x
Hollister 0.01% 1.25x
Maurices 0.02% 0.87x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Location attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hometown Livability audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hometown Livability audience is neighborhoodscout.com.

Website Composition Index
neighborhoodscout.com 65.50% 330.06x
livability.com 21.75% 292.48x
hometownlocator.com 23.05% 203.42x
bestplaces.net 94.89% 93.27x
areavibes.com 17.50% 91.13x
spotcrime.com 3.03% 64.28x
dividendsdiversify.com 2.96% 51.75x
niche.com 24.24% 32.52x
travelsafe-abroad.com 3.60% 31.71x
propertyshark.com 5.00% 30.94x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Web attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hometown Livability audience is Children's Health.

Content Affinity Composition Index
Children's Health 0.22% 20.40x
Mortgages & Insurance 0.15% 16.05x
Law School 0.36% 15.50x
School Curriculum 0.73% 14.03x
Real Estate Cluster 0.14% 13.74x
Apartment Hunting 4.08% 12.86x
Celebrity Gossip 0.17% 11.96x
Ancestry & Memorial Researchers 0.71% 11.07x
International Travel 0.31% 10.98x
People Search 0.99% 10.50x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Content Affinity attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hometown Livability audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male