Dstillery Audiences

HOMETOWN LIVABILITY

Audience Size: 854.3 Thousand Devices

Explore the Hometown Livability Audience

Below you'll find more information about the Hometown Livability audience, broken down in different categories based on their digital and physical behaviors. These are 854.3 thousand unique devices whose actions qualify for the Hometown Livability audience.

Dstillery Crafted Audiences

INTERESTS

The Hometown Livability audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hometown Livability audience is Realtors & Real Estate Researchers.

Interest Composition Index
Realtors & Real Estate Researchers 35.38% 17.04x
Home Buyers 32.92% 14.85x
Texas Activity Researchers 30.17% 14.57x
Moving Truck Rental Researchers 34.17% 14.49x
Retired Health Insurance Researchers 29.58% 13.82x
Orlando Activities Researchers 29.36% 13.70x
Retired Assisted Living Shoppers 29.77% 13.29x
Beach House Second Home Owners 27.01% 13.25x
Credit Card Researchers 29.60% 13.06x
Retirement Financial Account Researchers 34.30% 13.04x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Interest attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hometown Livability audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hometown Livability audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 2.28x
Chicos 0.01% 1.78x
Mens Wearhouse 0.01% 1.04x
Carhartt 0.14% 0.94x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Location attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hometown Livability audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hometown Livability audience is cityrating.com.

Website Composition Index
cityrating.com 3.29% 170.27x
rssweather.com 3.56% 109.94x
livability.com 31.73% 106.74x
usclimatedata.com 12.49% 103.98x
tripinfo.com 1.26% 101.62x
neighborhoodscout.com 42.81% 85.21x
bestplaces.net 81.44% 57.50x
hometownlocator.com 38.50% 51.26x
areavibes.com 29.68% 45.62x
weather-us.com 2.50% 43.90x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Web attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hometown Livability audience is Weather Information.

Content Affinity Composition Index
Weather Information 1.58% 25.52x
Teaching Abroad 0.11% 20.89x
England Tourism 0.03% 19.98x
Pre-Built Home Researchers 1.71% 18.60x
Apartment & Community Real Estate Researchers 0.13% 17.70x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.06% 17.40x
Moving & Storage 2.59% 17.26x
Mexico Travel 0.23% 16.08x
National Parks 1.55% 15.73x
Ancestry & Memorial Researchers 2.46% 15.72x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Content Affinity attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hometown Livability audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female