Dstillery Audiences

HOMETOWN LIVABILITY

Audience Size: 194 Thousand Devices

Explore the Hometown Livability Audience

Below you'll find more information about the Hometown Livability audience, broken down in different categories based on their digital and physical behaviors. These are 194 thousand unique devices whose actions qualify for the Hometown Livability audience.

Dstillery Crafted Audiences

INTERESTS

The Hometown Livability audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hometown Livability audience is College Aspirants.

Interest Composition Index
College Aspirants 35.57% 23.79x
Moving Services Shoppers 25.98% 22.28x
Realtors & Real Estate Researchers 14.91% 21.43x
Home Buyers 20.88% 17.89x
Job Seekers 11.28% 17.54x
Moving Truck Rental Researchers 27.71% 13.26x
Orlando Activities Researchers 1.95% 12.67x
Retired Wealthy Assisted Living Researchers 22.78% 12.56x
Voters 17.46% 12.12x
Study Abroad Researchers 14.80% 12.06x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Interest attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hometown Livability audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hometown Livability audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.02% 3.90x
Jos A. Bank Clothiers 0.02% 3.54x
Eddie Bauer 0.01% 2.89x
Carhartt 0.02% 2.63x
Michael Kors 0.02% 2.62x
Tommy Bahama 0.01% 2.37x
Dressbarn 0.02% 2.36x
Banana Republic 0.01% 2.17x
Lane Bryant 0.02% 2.09x
Forever 21 0.01% 2.07x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Location attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hometown Livability audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hometown Livability audience is neighborhoodscout.com.

Website Composition Index
neighborhoodscout.com 63.62% 216.57x
livability.com 23.37% 189.49x
hometownlocator.com 25.02% 138.92x
areavibes.com 19.64% 78.85x
bestplaces.net 94.35% 75.70x
roadsnacks.net 3.62% 67.77x
dividendsdiversify.com 2.21% 50.95x
spotcrime.com 5.42% 39.87x
mapsof.net 1.29% 39.73x
numbeo.com 3.06% 33.44x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Web attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hometown Livability audience is Mortgages & Insurance.

Content Affinity Composition Index
Mortgages & Insurance 0.26% 14.48x
School Curriculum 0.75% 11.91x
Law School 0.49% 11.64x
People Search 1.48% 11.00x
Real Estate Cluster 0.16% 11.00x
Ancestry & Memorial Researchers 0.76% 10.78x
Cheerleading 0.04% 10.67x
Healthcare Jobs 0.06% 10.44x
International Travel 0.40% 10.35x
Children's Health 0.18% 9.92x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Content Affinity attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hometown Livability audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male