Dstillery Audiences

HOMETOWN LIVABILITY

Audience Size: 254.4 Thousand Devices

Explore the Hometown Livability Audience

Below you'll find more information about the Hometown Livability audience, broken down in different categories based on their digital and physical behaviors. These are 254.4 thousand unique devices whose actions qualify for the Hometown Livability audience.

Dstillery Crafted Audiences

INTERESTS

The Hometown Livability audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hometown Livability audience is Realtors & Real Estate Researchers.

Interest Composition Index
Realtors & Real Estate Researchers 38.69% 21.04x
Home Buyers 38.69% 18.98x
Texas Activity Researchers 29.17% 17.05x
Job Seekers 28.70% 16.25x
Orlando Activities Researchers 25.16% 15.99x
Retired Health Insurance Researchers 33.19% 15.97x
Moving Truck Rental Researchers 35.53% 15.88x
Online Health Researchers 25.25% 15.54x
Retirement Financial Account Researchers 39.40% 15.45x
Retired Wealthy Assisted Living Researchers 39.04% 15.36x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Interest attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hometown Livability audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hometown Livability audience is Coach.

Location Composition Index
Coach 0.01% 3.17x
Old Navy 0.02% 2.38x
Mens Wearhouse 0.01% 2.32x
Carhartt 0.07% 1.16x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Location attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hometown Livability audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hometown Livability audience is usclimatedata.com.

Website Composition Index
usclimatedata.com 3.87% 164.06x
livability.com 30.67% 159.49x
neighborhoodscout.com 45.89% 130.22x
hometownlocator.com 40.40% 81.88x
homesnacks.net 8.87% 70.58x
areavibes.com 27.50% 63.27x
bestplaces.net 88.93% 59.43x
towncharts.com 2.23% 51.73x
currentresults.com 2.44% 41.14x
roadsnacks.net 13.78% 39.38x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Web attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hometown Livability audience is Weather Information.

Content Affinity Composition Index
Weather Information 0.45% 29.61x
Pre-Built Home Researchers 0.58% 27.69x
Moving & Storage 0.82% 23.69x
Mexico Travel 0.12% 22.95x
Healthcare Jobs 0.25% 20.35x
Bird Watching 0.24% 18.33x
Ancestry & Memorial Researchers 1.31% 18.32x
Mortgages & Insurance 1.52% 17.81x
National Parks 0.51% 17.74x
Computer Printers 0.05% 17.49x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Content Affinity attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hometown Livability audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female