Dstillery Audiences

HOMETOWN LIVABILITY

Audience Size: 671.1 Thousand Devices

Explore the Hometown Livability Audience

Below you'll find more information about the Hometown Livability audience, broken down in different categories based on their digital and physical behaviors. These are 671.1 thousand unique devices whose actions qualify for the Hometown Livability audience.

Dstillery Crafted Audiences

INTERESTS

The Hometown Livability audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hometown Livability audience is Realtors & Real Estate Researchers.

Interest Composition Index
Realtors & Real Estate Researchers 38.38% 14.77x
Home Buyers 36.42% 13.06x
Texas Activity Researchers 31.10% 12.45x
Moving Truck Rental Researchers 35.41% 11.91x
Orlando Activities Researchers 29.32% 11.68x
Retired Health Insurance Researchers 31.79% 11.64x
Beach House Second Home Owners 27.75% 11.50x
Heart Surgery Researchers 28.67% 11.39x
Retirement Financial Account Researchers 37.22% 11.29x
Job Seekers 30.30% 11.26x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Interest attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hometown Livability audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hometown Livability audience is LOFT.

Location Composition Index
LOFT 0.01% 1.61x
Lane Bryant 0.01% 1.61x
White House Black Market 0.01% 1.49x
Dressbarn 0.01% 1.43x
Gap 0.01% 1.27x
Express 0.01% 1.24x
Buckle 0.01% 1.15x
Maurices 0.02% 1.09x
Carhartt 0.16% 1.08x
Victoria's Secret 0.01% 0.89x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Location attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hometown Livability audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hometown Livability audience is cityrating.com.

Website Composition Index
cityrating.com 2.41% 154.18x
rssweather.com 2.84% 102.45x
livability.com 30.91% 99.10x
usclimatedata.com 9.38% 97.51x
neighborhoodscout.com 44.83% 77.82x
bestplaces.net 84.14% 50.29x
hometownlocator.com 40.18% 48.89x
areavibes.com 29.57% 43.30x
weather-us.com 2.06% 41.64x
homesnacks.net 16.07% 39.21x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Web attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hometown Livability audience is Weather Information.

Content Affinity Composition Index
Weather Information 1.16% 20.77x
Pre-Built Home Researchers 1.35% 17.79x
Mexico Travel 0.23% 16.97x
Apartment & Community Real Estate Researchers 0.10% 16.71x
Moving & Storage 1.94% 14.79x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 14.66x
Assorted Topics (Safari, Health, Wellness, Sports) 0.03% 14.52x
Maps & Navigation 1.82% 13.24x
Ancestry & Memorial Researchers 2.04% 13.20x
National Parks 1.20% 13.10x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Content Affinity attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hometown Livability audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female