Dstillery Audiences

HOMETOWN LIVABILITY

Audience Size: 934 Thousand Devices

Explore the Hometown Livability Audience

Below you'll find more information about the Hometown Livability audience, broken down in different categories based on their digital and physical behaviors. These are 934 thousand unique devices whose actions qualify for the Hometown Livability audience.

Dstillery Crafted Audiences

INTERESTS

The Hometown Livability audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hometown Livability audience is Realtors & Real Estate Researchers.

Interest Composition Index
Realtors & Real Estate Researchers 35.25% 16.95x
Texas Activity Researchers 30.65% 15.20x
Home Buyers 30.61% 14.33x
Retired Health Insurance Researchers 30.72% 14.11x
Retirement Planners 33.48% 13.99x
Orlando Activities Researchers 28.63% 13.89x
Legal Advice Researchers 29.54% 13.75x
Retired Assisted Living Shoppers 30.70% 13.74x
Credit Card Researchers 31.13% 13.65x
Retirement Financial Account Researchers 34.01% 13.47x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Interest attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hometown Livability audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hometown Livability audience is The North Face.

Location Composition Index
The North Face 0.01% 1.45x
Madewell 0.01% 1.40x
Buckle 0.03% 1.39x
Free People 0.01% 1.37x
Hollister 0.03% 1.35x
White House Black Market 0.04% 1.32x
Ann Taylor 0.01% 1.30x
Chicos 0.03% 1.24x
Lululemon 0.02% 1.23x
Zumiez 0.04% 1.15x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Location attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hometown Livability audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hometown Livability audience is cityrating.com.

Website Composition Index
cityrating.com 5.39% 168.21x
tornadohistoryproject.com 1.03% 110.67x
us-places.com 1.13% 108.19x
rssweather.com 5.18% 102.75x
livability.com 33.66% 100.61x
usclimatedata.com 19.64% 96.15x
tripinfo.com 1.76% 91.92x
ustornadoes.com 1.23% 86.89x
neighborhoodscout.com 42.29% 86.29x
maps.com 1.20% 71.15x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Web attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hometown Livability audience is Weather Information.

Content Affinity Composition Index
Weather Information 2.36% 25.39x
England Tourism 0.06% 24.50x
As Seen On TV Products 0.04% 18.34x
Pre-Built Home Researchers 2.72% 16.74x
Mexico Travel 0.39% 16.63x
Teaching Abroad 0.15% 16.53x
Moving & Storage 3.96% 16.25x
Mortgages & Insurance 5.31% 15.58x
National Parks 2.36% 15.41x
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 14.69x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Content Affinity attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hometown Livability audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female