Dstillery Audiences

HOMETOWN LIVABILITY

Audience Size: 861.3 Thousand Devices

Explore the Hometown Livability Audience

Below you'll find more information about the Hometown Livability audience, broken down in different categories based on their digital and physical behaviors. These are 861.3 thousand unique devices whose actions qualify for the Hometown Livability audience.

Dstillery Crafted Audiences

INTERESTS

The Hometown Livability audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hometown Livability audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 29.26% 18.00x
Realtors & Real Estate Researchers 30.30% 17.02x
Orlando Activities Researchers 30.73% 16.47x
Retired Health Insurance Researchers 26.86% 16.16x
Retirement Planners 31.72% 15.82x
Home Exterior Design Enthusiasts 27.00% 15.57x
Credit Card Researchers 32.65% 15.53x
Retired Budget Healthcare Shoppers 26.04% 15.26x
Heart Surgery Researchers 24.37% 15.17x
Retired Assisted Living Shoppers 29.09% 15.09x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Interest attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hometown Livability audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hometown Livability audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.03% 1.63x
REI 0.03% 1.44x
Tommy Bahama 0.03% 1.43x
Eddie Bauer 0.02% 1.40x
J. Crew 0.04% 1.29x
Jos A. Bank Clothiers 0.18% 1.23x
Brooks Brothers 0.04% 1.23x
Belk 0.01% 1.21x
Old Navy 0.07% 1.20x
Lane Bryant 0.06% 1.20x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Location attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hometown Livability audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hometown Livability audience is cityrating.com.

Website Composition Index
cityrating.com 6.21% 250.17x
rssweather.com 7.16% 180.41x
livability.com 18.17% 161.70x
tornadohistoryproject.com 1.59% 160.68x
us-places.com 1.98% 154.28x
bestplaces.net 59.84% 133.84x
yellowmaps.com 1.37% 123.19x
ustornadoes.com 2.06% 123.06x
usclimatedata.com 34.41% 122.48x
neighborhoodscout.com 47.53% 118.29x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Web attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hometown Livability audience is Weather Information.

Content Affinity Composition Index
Weather Information 4.11% 28.87x
England Tourism 0.10% 18.96x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.30% 18.71x
Pre-Built Home Researchers 4.75% 17.57x
Mexico Travel 1.08% 17.45x
Sports - Climbing, Non-traditional 6.87% 16.62x
National Parks 3.85% 16.27x
Moving & Storage 5.96% 16.04x
Local Events & Travel Guide 10.51% 15.95x
Maps & Navigation 3.88% 15.66x
Composition Percentage: The overlap percentage between the Hometown Livability audience and the Content Affinity attribute.
Index: A comparison of the Hometown Livability audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hometown Livability audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male