Explore the Horse Racing Audience
Below you'll find more information about the Horse Racing audience, broken down in different categories based on their digital and physical behaviors. These are 41.2 thousand unique devices whose actions qualify for the Horse Racing audience.
INTERESTS
The Horse Racing audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Horse Racing audience is Horse Race Enthusiasts.
| Interest | Composition | Index |
| Horse Race Enthusiasts | 98.03% | 37.68x |
| Horseback Riding Enthusiasts | 60.63% | 25.21x |
| NCAA Fans | 47.24% | 24.16x |
| MLB Fans | 49.61% | 24.02x |
| Sports Gamblers | 63.58% | 23.96x |
| Las Vegas Hotel Researchers | 51.18% | 22.28x |
| Auto Insurance Shoppers | 35.04% | 20.32x |
| Olympic Sports Enthusiasts | 51.97% | 20.32x |
| Penn State Nittany Lions Fans | 39.37% | 20.00x |
| Lottery Enthusiasts | 46.46% | 19.64x |
Composition Percentage:
The overlap percentage between the Horse Racing audience and the Interest attribute.
Index: A comparison of the Horse Racing audience to the internet population.
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APPAREL RETAILERS
The Horse Racing audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Horse Racing audience is Journeys.
| Location | Composition | Index |
| Journeys | 0.06% | 3.85x |
| Express | 0.04% | 3.62x |
| Old Navy | 0.04% | 2.28x |
| Buckle | 0.02% | 1.87x |
| Jos A. Bank Clothiers | 0.01% | 1.72x |
| Mens Wearhouse | 0.02% | 1.55x |
| The Childrens Place | 0.02% | 1.48x |
| Maurices | 0.02% | 1.35x |
| Victoria's Secret | 0.02% | 1.28x |
| Carhartt | 0.12% | 1.10x |
Composition Percentage:
The overlap percentage between the Horse Racing audience and the Location attribute.
Index: A comparison of the Horse Racing audience to the internet population.
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WEBSITES
The Horse Racing audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Horse Racing audience is vegasinsider.com.
| Website | Composition | Index |
| vegasinsider.com | 17.22% | 110.78x |
| sportsline.com | 27.36% | 78.14x |
| covers.com | 10.54% | 74.83x |
| golfweek.com | 12.59% | 74.18x |
| equinenow.com | 11.38% | 64.58x |
| thesportsdrop.com | 7.36% | 54.49x |
| kentucky.com | 33.17% | 49.24x |
| pgatour.com | 19.75% | 47.29x |
| lasvegassun.com | 6.49% | 46.32x |
| golfchannel.com | 18.16% | 44.88x |
Composition Percentage:
The overlap percentage between the Horse Racing audience and the Web attribute.
Index: A comparison of the Horse Racing audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Horse Racing audience is Equestrian Cluster.
| Content Affinity | Composition | Index |
| Equestrian Cluster | 15.53% | 77.42x |
| Tennis, Golf & Boxing | 8.16% | 55.06x |
| Farming & Agriculture | 1.24% | 41.73x |
| New England & Ivy League Sports | 1.79% | 37.23x |
| Bowling | 0.82% | 33.21x |
| Motorsports | 1.75% | 30.03x |
| Pet Supplies | 2.06% | 29.78x |
| Florida College Athletics | 2.33% | 29.51x |
| College Sports | 0.78% | 28.99x |
| Online Ticket Buyers | 4.58% | 27.97x |
Composition Percentage:
The overlap percentage between the Horse Racing audience and the Content Affinity attribute.
Index: A comparison of the Horse Racing audience to the internet population.
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DEMOGRAPHICS
The Horse Racing audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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