Dstillery Audiences

HORSE RACING

Audience Size: 256 Thousand Devices

Explore the Horse Racing Audience

Below you'll find more information about the Horse Racing audience, broken down in different categories based on their digital and physical behaviors. These are 256 thousand unique devices whose actions qualify for the Horse Racing audience.

Dstillery Crafted Audiences

INTERESTS

The Horse Racing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horse Racing audience is Horse Race Enthusiasts.

Interest Composition Index
Horse Race Enthusiasts 94.15% 48.92x
Sports Gamblers 41.23% 24.24x
MLB Fans 19.74% 12.08x
Sports Memorabilia Shoppers 22.05% 11.90x
Poker Card Game Hobbyists 21.73% 10.84x
Las Vegas Hotel Researchers 21.63% 10.75x
NCAA Fans 18.29% 10.65x
New York Yankees Fans 16.96% 10.52x
New York Mets Fans 17.77% 10.51x
ESPN Enthusiasts 16.19% 10.47x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Interest attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horse Racing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horse Racing audience is Intermix.

Location Composition Index
Intermix 0.02% 2.75x
Charlotte Russe 0.04% 2.39x
Saint Laurent Paris 0.02% 2.35x
Supreme 0.02% 2.25x
Levi Strauss 0.02% 2.16x
Patagonia 0.03% 1.90x
Hollister 0.04% 1.85x
Brooks Brothers 0.06% 1.77x
American Eagle Outfitters 0.07% 1.77x
J. Crew 0.06% 1.76x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Location attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Horse Racing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Horse Racing audience is thoroughbreddailynews.com.

Website Composition Index
thoroughbreddailynews.com 30.30% 968.29x
racingdudes.com 16.88% 765.16x
horseracingnation.com 43.10% 738.14x
nyra.com 37.12% 712.44x
drf.com 18.72% 643.36x
paulickreport.com 56.79% 612.60x
belmontstakes.com 17.70% 509.81x
equibase.com 35.09% 493.69x
tvg.com 19.58% 383.28x
santaanita.com 6.97% 330.41x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Web attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horse Racing audience is Equestrian Cluster.

Content Affinity Composition Index
Equestrian Cluster 15.46% 37.42x
Upstate New York State Athletics 0.33% 18.10x
Upstate New York Travel Cluster 5.06% 13.03x
Fantasy Sports 14.48% 12.91x
Golf Travel & Gear 10.56% 12.51x
Tennis, Golf & Boxing 6.75% 12.03x
Kentucky News 15.29% 11.17x
Rural Living 0.11% 10.63x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.14% 10.49x
ISPs & Local Services 0.07% 10.23x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Content Affinity attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horse Racing audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male