Dstillery Audiences

HORSE RACING

Audience Size: 368.1 Thousand Devices

Explore the Horse Racing Audience

Below you'll find more information about the Horse Racing audience, broken down in different categories based on their digital and physical behaviors. These are 368.1 thousand unique devices whose actions qualify for the Horse Racing audience.

Dstillery Crafted Audiences

INTERESTS

The Horse Racing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horse Racing audience is Horse Race Enthusiasts.

Interest Composition Index
Horse Race Enthusiasts 96.56% 54.68x
Sports Gamblers 43.28% 26.41x
Horseback Riding Enthusiasts 33.53% 18.41x
Lottery Enthusiasts 2.48% 15.31x
MLB Fans 18.46% 12.31x
Sports Memorabilia Shoppers 20.24% 12.18x
NCAA Fans 18.14% 11.70x
Golf Course Researchers 2.23% 11.59x
Las Vegas Hotel Researchers 18.38% 11.48x
Kentucky Wildcats Fans 16.92% 11.38x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Interest attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horse Racing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horse Racing audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.01% 3.03x
Everlane 0.02% 2.95x
Topshop 0.03% 2.49x
Supreme 0.03% 2.36x
Carhartt 0.02% 2.04x
Brooks Brothers 0.07% 1.93x
Lululemon 0.10% 1.90x
Chicos 0.11% 1.87x
The North Face 0.04% 1.75x
American Apparel 0.06% 1.68x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Location attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Horse Racing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Horse Racing audience is thoroughbreddailynews.com.

Website Composition Index
thoroughbreddailynews.com 27.71% 557.45x
betamerica.com 11.54% 457.15x
racingdudes.com 16.01% 428.82x
drf.com 14.45% 417.15x
tampabaydowns.com 7.34% 407.45x
nyra.com 37.50% 399.40x
paulickreport.com 56.76% 374.02x
belmontstakes.com 23.28% 369.75x
standardbredcanada.ca 5.68% 324.97x
horseracingnation.com 66.06% 316.43x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Web attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horse Racing audience is Equestrian Cluster.

Content Affinity Composition Index
Equestrian Cluster 12.82% 28.80x
Kentucky News 24.10% 13.15x
Upstate New York State Athletics 0.22% 13.14x
Fantasy Sports 12.85% 10.62x
Golf Travel & Gear 10.86% 10.52x
Upstate New York Travel Cluster 4.58% 10.09x
Tennis, Golf & Boxing 8.62% 10.07x
Washington D.C. Hotels 0.01% 10.02x
England Tourism 0.05% 8.82x
Illinois College Sports 0.34% 8.81x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Content Affinity attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horse Racing audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male