Dstillery Audiences

HORSE RACING

Audience Size: 252.9 Thousand Devices

Explore the Horse Racing Audience

Below you'll find more information about the Horse Racing audience, broken down in different categories based on their digital and physical behaviors. These are 252.9 thousand unique devices whose actions qualify for the Horse Racing audience.

Dstillery Crafted Audiences

INTERESTS

The Horse Racing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horse Racing audience is Horse Race Enthusiasts.

Interest Composition Index
Horse Race Enthusiasts 95.29% 44.87x
Sports Memorabilia Shoppers 23.97% 11.85x
MLB Fans 19.94% 11.77x
Poker Card Game Hobbyists 23.73% 10.45x
Golf Enthusiasts 20.68% 10.36x
March Madness Enthusiasts 15.79% 10.26x
New York Yankees Fans 18.76% 10.22x
Tennis Players 20.18% 10.19x
New York Mets Fans 19.83% 10.11x
NCAA Fans 17.37% 10.08x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Interest attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horse Racing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horse Racing audience is Lululemon.

Location Composition Index
Lululemon 0.09% 1.97x
American Apparel 0.04% 1.82x
Forever 21 0.06% 1.69x
H&M 0.05% 1.69x
The Childrens Place 0.07% 1.50x
Chicos 0.07% 1.47x
Banana Republic 0.06% 1.40x
Talbots 0.06% 1.35x
The North Face 0.03% 1.30x
Victoria's Secret 0.09% 1.27x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Location attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Horse Racing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Horse Racing audience is thoroughbreddailynews.com.

Website Composition Index
thoroughbreddailynews.com 27.71% 995.71x
horseracingnation.com 32.18% 861.09x
racingdudes.com 15.69% 757.14x
nyra.com 41.58% 699.41x
drf.com 16.94% 612.69x
paulickreport.com 54.32% 606.91x
belmontstakes.com 21.73% 509.10x
equibase.com 35.35% 484.41x
tvg.com 19.53% 391.00x
santaanita.com 5.81% 282.07x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Web attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horse Racing audience is Equestrian Cluster.

Content Affinity Composition Index
Equestrian Cluster 15.08% 33.49x
Upstate New York Travel Cluster 5.40% 12.69x
Golf Travel & Gear 11.14% 11.90x
Kentucky News 15.26% 11.64x
Fantasy Sports 15.60% 11.61x
Tennis, Golf & Boxing 6.50% 11.49x
New England & Ivy League Sports 3.11% 10.24x
New York City Family & Activity Cluster 6.75% 9.74x
Las Vegas Hotels 9.45% 9.59x
New Jersey News Cluster 18.74% 9.59x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Content Affinity attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horse Racing audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male