Dstillery Audiences

HORSE RACING

Audience Size: 310.8 Thousand Devices

Explore the Horse Racing Audience

Below you'll find more information about the Horse Racing audience, broken down in different categories based on their digital and physical behaviors. These are 310.8 thousand unique devices whose actions qualify for the Horse Racing audience.

Dstillery Crafted Audiences

INTERESTS

The Horse Racing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horse Racing audience is Horse Race Enthusiasts.

Interest Composition Index
Horse Race Enthusiasts 97.27% 33.15x
Sports Gamblers 52.98% 18.73x
Horseback Riding Enthusiasts 43.40% 14.26x
MLB Fans 28.15% 10.81x
Sports Memorabilia Shoppers 28.15% 10.65x
NCAA Fans 26.89% 10.43x
Las Vegas Hotel Researchers 28.26% 10.22x
March Madness Enthusiasts 27.13% 9.85x
Kentucky Wildcats Fans 25.70% 9.71x
New York Yankees Fans 24.25% 9.59x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Interest attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horse Racing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horse Racing audience is Supreme.

Location Composition Index
Supreme 0.02% 2.92x
Topshop 0.04% 2.66x
Saint Laurent Paris 0.02% 2.61x
Intermix 0.02% 2.31x
Ann Taylor 0.05% 2.30x
Armani 0.04% 2.02x
Tommy Bahama 0.05% 1.82x
Michael Kors 0.07% 1.58x
Lululemon 0.06% 1.52x
Dressbarn 0.07% 1.50x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Location attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Horse Racing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Horse Racing audience is thoroughbreddailynews.com.

Website Composition Index
thoroughbreddailynews.com 29.42% 603.29x
betamerica.com 11.24% 489.37x
racingdudes.com 16.49% 482.92x
drf.com 15.58% 474.90x
belmontstakes.com 19.52% 430.78x
nyra.com 40.79% 414.20x
paulickreport.com 57.67% 408.45x
horseracingnation.com 66.32% 385.02x
standardbredcanada.ca 6.77% 330.18x
tvg.com 13.75% 323.97x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Web attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horse Racing audience is Equestrian Cluster.

Content Affinity Composition Index
Equestrian Cluster 13.58% 30.78x
Washington D.C. Hotels 0.02% 19.24x
Upstate New York State Athletics 0.26% 17.46x
Upstate New York Travel Cluster 6.66% 13.95x
England Tourism 0.06% 12.59x
Kentucky News 24.52% 12.41x
Golf Travel & Gear 11.64% 11.05x
Tennis, Golf & Boxing 9.13% 10.72x
Illinois College Sports 0.36% 10.39x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 1.39% 9.37x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Content Affinity attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horse Racing audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male