Dstillery Audiences

HORSE RACING

Audience Size: 330.9 Thousand Devices

Explore the Horse Racing Audience

Below you'll find more information about the Horse Racing audience, broken down in different categories based on their digital and physical behaviors. These are 330.9 thousand unique devices whose actions qualify for the Horse Racing audience.

Dstillery Crafted Audiences

INTERESTS

The Horse Racing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horse Racing audience is Horse Race Enthusiasts.

Interest Composition Index
Horse Race Enthusiasts 95.74% 59.36x
Sports Gamblers 42.13% 28.14x
Horseback Riding Enthusiasts 36.26% 19.84x
MLB Fans 17.77% 13.18x
Sports Memorabilia Shoppers 19.57% 12.94x
Kentucky Wildcats Fans 16.62% 12.60x
Louisville Cardinals Fans 16.55% 12.12x
NCAA Fans 17.59% 11.89x
Miami Dolphins Fans 14.66% 11.75x
Las Vegas Hotel Researchers 19.71% 11.59x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Interest attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horse Racing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horse Racing audience is Everlane.

Location Composition Index
Everlane 0.01% 3.10x
Supreme 0.03% 2.81x
Topshop 0.01% 1.99x
Ann Taylor 0.02% 1.89x
American Apparel 0.05% 1.85x
Lululemon 0.08% 1.82x
Hugo Boss 0.04% 1.82x
Kate Spade 0.02% 1.76x
Armani 0.05% 1.73x
Patagonia 0.02% 1.69x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Location attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Horse Racing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Horse Racing audience is thoroughbreddailynews.com.

Website Composition Index
thoroughbreddailynews.com 29.47% 612.61x
betamerica.com 12.85% 472.91x
nyra.com 31.85% 457.85x
tampabaydowns.com 9.22% 438.14x
racingdudes.com 17.69% 425.08x
drf.com 16.20% 424.77x
paulickreport.com 59.65% 397.70x
equibase.com 29.22% 341.65x
belmontstakes.com 15.89% 341.61x
horseracingnation.com 64.02% 286.96x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Web attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horse Racing audience is Equestrian Cluster.

Content Affinity Composition Index
Equestrian Cluster 13.66% 32.51x
Kentucky News 24.51% 15.28x
Upstate New York State Athletics 0.25% 13.01x
Fantasy Sports 13.18% 11.11x
England Tourism 0.06% 11.01x
Golf Travel & Gear 10.43% 10.89x
Tennis, Golf & Boxing 7.88% 10.46x
Upstate New York Travel Cluster 4.27% 10.39x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.13% 9.06x
Farming & Agriculture 1.61% 9.04x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Content Affinity attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horse Racing audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male