Explore the Horse Racing Audience
Below you'll find more information about the Horse Racing audience, broken down in different categories based on their digital and physical behaviors. These are 257.7 thousand unique devices whose actions qualify for the Horse Racing audience.
INTERESTS
The Horse Racing audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Horse Racing audience is Horse Race Enthusiasts.
| Interest | Composition | Index |
| Horse Race Enthusiasts | 94.56% | 44.46x |
| MLB Fans | 18.36% | 11.51x |
| Poker Card Game Hobbyists | 22.60% | 10.32x |
| New York Yankees Fans | 18.02% | 10.22x |
| March Madness Enthusiasts | 15.26% | 10.21x |
| NCAA Fans | 16.14% | 9.99x |
| Golf Enthusiasts | 21.45% | 9.76x |
| Tennis Players | 19.56% | 9.68x |
| New York Jets Fans | 16.16% | 9.65x |
| Boxing Fans | 19.75% | 9.50x |
Composition Percentage:
The overlap percentage between the Horse Racing audience and the Interest attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Curious about what else the Horse Racing audience is interested in?
Sign Up
APPAREL RETAILERS
The Horse Racing audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Horse Racing audience is Forever 21.
| Location | Composition | Index |
| Forever 21 | 0.06% | 1.75x |
| H&M | 0.05% | 1.75x |
| Dressbarn | 0.06% | 1.73x |
| Aeropostale | 0.04% | 1.63x |
| Journeys | 0.03% | 1.49x |
| Lululemon | 0.05% | 1.48x |
| Gymboree | 0.03% | 1.43x |
| Banana Republic | 0.05% | 1.40x |
| Chicos | 0.05% | 1.39x |
| American Apparel | 0.03% | 1.24x |
Composition Percentage:
The overlap percentage between the Horse Racing audience and the Location attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Want to find more of the Horse Racing audience in the real world?
Sign Up
WEBSITES
The Horse Racing audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Horse Racing audience is thoroughbreddailynews.com.
| Website | Composition | Index |
| thoroughbreddailynews.com | 25.27% | 999.74x |
| horseracingnation.com | 26.14% | 845.77x |
| gulfstreampark.com | 17.36% | 739.07x |
| racingdudes.com | 15.03% | 705.23x |
| nyra.com | 44.80% | 671.12x |
| paulickreport.com | 51.48% | 639.62x |
| drf.com | 12.94% | 589.37x |
| belmontstakes.com | 25.01% | 513.19x |
| monmouthpark.com | 7.12% | 366.47x |
| tvg.com | 19.42% | 332.37x |
Composition Percentage:
The overlap percentage between the Horse Racing audience and the Web attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Want to see more of the websites the Horse Racing audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Horse Racing audience is Equestrian Cluster.
| Content Affinity | Composition | Index |
| Equestrian Cluster | 14.37% | 32.74x |
| Upstate New York Travel Cluster | 5.59% | 13.56x |
| Kentucky News | 14.96% | 12.06x |
| Golf Travel & Gear | 11.83% | 11.08x |
| Fantasy Sports | 14.92% | 10.97x |
| Tennis, Golf & Boxing | 6.70% | 10.83x |
| New York City Family & Activity Cluster | 6.57% | 10.49x |
| New England & Ivy League Sports | 2.88% | 10.07x |
| New Jersey News Cluster | 18.62% | 9.94x |
| Hudson Valley New York Media | 3.91% | 9.85x |
Composition Percentage:
The overlap percentage between the Horse Racing audience and the Content Affinity attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Want to see more of the Content Affinities the Horse Racing audience visits?
Sign Up
DEMOGRAPHICS
The Horse Racing audience resonates most for the following age and income brackets.
Age
Income
$50,000-$74,999
Interested in seeing other demographic characteristics of the Horse Racing audience?
Sign Up