Dstillery Audiences

HORSE RACING

Audience Size: 22.7 Thousand Devices

Explore the Horse Racing Audience

Below you'll find more information about the Horse Racing audience, broken down in different categories based on their digital and physical behaviors. These are 22.7 thousand unique devices whose actions qualify for the Horse Racing audience.

Dstillery Crafted Audiences

INTERESTS

The Horse Racing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horse Racing audience is Horse Race Enthusiasts.

Interest Composition Index
Horse Race Enthusiasts 98.17% 36.61x
NCAA Fans 49.08% 23.28x
Food Delivery Service Users 16.85% 23.27x
Sports Gamblers 64.47% 23.15x
Las Vegas Hotel Researchers 52.38% 22.93x
Horseback Riding Enthusiasts 57.14% 21.12x
MLB Fans 45.79% 20.12x
Auto Insurance Shoppers 35.90% 19.43x
Financial News Readers 34.07% 19.24x
ESPN Enthusiasts 45.05% 18.65x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Interest attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horse Racing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horse Racing audience is Journeys.

Location Composition Index
Journeys 0.06% 3.85x
Express 0.04% 3.62x
Buckle 0.02% 1.87x
Mens Wearhouse 0.02% 1.55x
The Childrens Place 0.02% 1.48x
Carhartt 0.08% 1.47x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Location attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Horse Racing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Horse Racing audience is sportsline.com.

Website Composition Index
sportsline.com 30.15% 90.26x
kentucky.com 35.63% 50.24x
kentuckysportsradio.com 11.40% 46.04x
editorchoice.com 18.46% 43.51x
coolimba.com 12.77% 43.18x
lex18.com 14.08% 41.91x
travelfuntu.com 9.59% 39.03x
alternativenation.net 9.10% 38.96x
nesn.com 18.60% 37.81x
wkyt.com 17.37% 37.24x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Web attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horse Racing audience is Equestrian Cluster.

Content Affinity Composition Index
Equestrian Cluster 16.57% 72.22x
Tennis, Golf & Boxing 6.16% 64.91x
Florida College Athletics 2.84% 40.20x
New England & Ivy League Sports 2.05% 34.29x
Online Ticket Buyers 3.16% 30.33x
Upstate New York Travel Cluster 10.50% 25.91x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 4.50% 24.37x
Golf Travel & Gear 13.34% 24.23x
Video Content Sites 2.05% 24.00x
Fantasy Sports 31.89% 22.59x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Content Affinity attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horse Racing audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male