Dstillery Audiences

HORSE RACING

Audience Size: 14.3 Thousand Devices

Explore the Horse Racing Audience

Below you'll find more information about the Horse Racing audience, broken down in different categories based on their digital and physical behaviors. These are 14.3 thousand unique devices whose actions qualify for the Horse Racing audience.

Dstillery Crafted Audiences

INTERESTS

The Horse Racing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horse Racing audience is Horse Race Enthusiasts.

Interest Composition Index
Horse Race Enthusiasts 98.80% 36.59x
Sports Gamblers 65.06% 24.79x
NCAA Fans 47.59% 23.42x
Las Vegas Hotel Researchers 53.01% 22.60x
ESPN Enthusiasts 51.81% 22.43x
Horseback Riding Enthusiasts 54.82% 20.84x
Financial News Readers 35.54% 20.55x
MLB Fans 41.57% 19.03x
Cleveland Cavaliers Fans 33.73% 18.70x
NFL Fans 40.96% 18.59x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Interest attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horse Racing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horse Racing audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 1.55x
Carhartt 0.12% 1.03x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Location attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Horse Racing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Horse Racing audience is kentucky.com.

Website Composition Index
kentucky.com 37.77% 58.75x
wkyt.com 17.89% 44.57x
lex18.com 14.58% 40.98x
nesn.com 16.78% 40.58x
golfchannel.com 18.10% 39.55x
courier-journal.com 55.42% 38.24x
wave3.com 16.45% 38.00x
wlky.com 22.99% 36.79x
whas11.com 12.65% 33.96x
mortgageafterlife.com 13.66% 32.75x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Web attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horse Racing audience is Equestrian Cluster.

Content Affinity Composition Index
Equestrian Cluster 18.51% 80.61x
Tennis, Golf & Boxing 4.51% 55.30x
Caribbean Cluster 6.05% 24.83x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 4.39% 23.00x
Ireland Cluster 7.24% 22.84x
Online Ticket Buyers 2.25% 22.35x
Upstate New York Travel Cluster 9.25% 22.18x
Southeast College Athletics 1.66% 21.97x
Kentucky News 50.53% 21.37x
Furniture Shopping 1.90% 20.91x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Content Affinity attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horse Racing audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male