Dstillery Audiences

HORSE RACING

Audience Size: 257.7 Thousand Devices

Explore the Horse Racing Audience

Below you'll find more information about the Horse Racing audience, broken down in different categories based on their digital and physical behaviors. These are 257.7 thousand unique devices whose actions qualify for the Horse Racing audience.

Dstillery Crafted Audiences

INTERESTS

The Horse Racing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horse Racing audience is Horse Race Enthusiasts.

Interest Composition Index
Horse Race Enthusiasts 94.56% 44.46x
MLB Fans 18.36% 11.51x
Poker Card Game Hobbyists 22.60% 10.32x
New York Yankees Fans 18.02% 10.22x
March Madness Enthusiasts 15.26% 10.21x
NCAA Fans 16.14% 9.99x
Golf Enthusiasts 21.45% 9.76x
Tennis Players 19.56% 9.68x
New York Jets Fans 16.16% 9.65x
Boxing Fans 19.75% 9.50x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Interest attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horse Racing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horse Racing audience is Forever 21.

Location Composition Index
Forever 21 0.06% 1.75x
H&M 0.05% 1.75x
Dressbarn 0.06% 1.73x
Aeropostale 0.04% 1.63x
Journeys 0.03% 1.49x
Lululemon 0.05% 1.48x
Gymboree 0.03% 1.43x
Banana Republic 0.05% 1.40x
Chicos 0.05% 1.39x
American Apparel 0.03% 1.24x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Location attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Horse Racing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Horse Racing audience is thoroughbreddailynews.com.

Website Composition Index
thoroughbreddailynews.com 25.27% 999.74x
horseracingnation.com 26.14% 845.77x
gulfstreampark.com 17.36% 739.07x
racingdudes.com 15.03% 705.23x
nyra.com 44.80% 671.12x
paulickreport.com 51.48% 639.62x
drf.com 12.94% 589.37x
belmontstakes.com 25.01% 513.19x
monmouthpark.com 7.12% 366.47x
tvg.com 19.42% 332.37x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Web attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horse Racing audience is Equestrian Cluster.

Content Affinity Composition Index
Equestrian Cluster 14.37% 32.74x
Upstate New York Travel Cluster 5.59% 13.56x
Kentucky News 14.96% 12.06x
Golf Travel & Gear 11.83% 11.08x
Fantasy Sports 14.92% 10.97x
Tennis, Golf & Boxing 6.70% 10.83x
New York City Family & Activity Cluster 6.57% 10.49x
New England & Ivy League Sports 2.88% 10.07x
New Jersey News Cluster 18.62% 9.94x
Hudson Valley New York Media 3.91% 9.85x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Content Affinity attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horse Racing audience resonates most for the following age and income brackets.
Age
Income
$50,000-$74,999