Dstillery Audiences

HORSE RACING

Audience Size: 187.7 Thousand Devices

Explore the Horse Racing Audience

Below you'll find more information about the Horse Racing audience, broken down in different categories based on their digital and physical behaviors. These are 187.7 thousand unique devices whose actions qualify for the Horse Racing audience.

Dstillery Crafted Audiences

INTERESTS

The Horse Racing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horse Racing audience is Horse Race Enthusiasts.

Interest Composition Index
Horse Race Enthusiasts 97.92% 39.19x
Sports Gamblers 57.72% 22.99x
Horseback Riding Enthusiasts 47.69% 19.82x
MLB Fans 33.75% 15.44x
NCAA Fans 32.40% 14.96x
Las Vegas Hotel Researchers 35.99% 14.55x
Penn State Nittany Lions Fans 27.67% 13.35x
Golf Enthusiasts 33.02% 13.21x
ESPN Enthusiasts 31.51% 13.15x
College Football Fans 30.06% 13.03x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Interest attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horse Racing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horse Racing audience is Lululemon.

Location Composition Index
Lululemon 0.01% 3.79x
Aeropostale 0.01% 1.85x
The Childrens Place 0.02% 1.79x
Express 0.01% 1.54x
Chicos 0.01% 1.48x
Jos A. Bank Clothiers 0.02% 1.44x
Buckle 0.02% 1.34x
Kate Spade 0.01% 1.32x
J. Crew 0.01% 1.28x
Victoria's Secret 0.03% 1.15x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Location attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Horse Racing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Horse Racing audience is thoroughbreddailynews.com.

Website Composition Index
thoroughbreddailynews.com 31.63% 815.33x
nyra.com 36.40% 685.10x
paulickreport.com 57.19% 629.40x
americasbestracing.net 16.92% 520.35x
racingdudes.com 18.89% 513.51x
horseracingnation.com 73.28% 450.13x
drf.com 30.76% 359.29x
tvg.com 12.93% 359.27x
equibase.com 40.75% 353.02x
chronofhorse.com 7.01% 151.82x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Web attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horse Racing audience is Equestrian Cluster.

Content Affinity Composition Index
Equestrian Cluster 15.50% 48.89x
Upstate New York State Athletics 0.23% 21.96x
Illinois College Sports 0.39% 20.51x
Tennis, Golf & Boxing 8.64% 20.32x
Farming & Agriculture 1.59% 18.13x
Golf Travel & Gear 12.39% 17.44x
Mid-Atlantic Beaches 0.27% 16.52x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 2.33% 15.80x
New England & Ivy League Sports 2.46% 15.66x
Upstate New York Travel Cluster 7.50% 14.38x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Content Affinity attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horse Racing audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male