Dstillery Audiences

HORSE RACING

Audience Size: 73.5 Thousand Devices

Explore the Horse Racing Audience

Below you'll find more information about the Horse Racing audience, broken down in different categories based on their digital and physical behaviors. These are 73.5 thousand unique devices whose actions qualify for the Horse Racing audience.

Dstillery Crafted Audiences

INTERESTS

The Horse Racing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horse Racing audience is Horse Race Enthusiasts.

Interest Composition Index
Horse Race Enthusiasts 97.70% 31.43x
Sports Gamblers 58.28% 19.87x
Horseback Riding Enthusiasts 55.86% 16.49x
MLB Fans 42.44% 15.65x
NCAA Fans 39.30% 14.99x
Las Vegas Hotel Researchers 44.50% 14.19x
ESPN Enthusiasts 36.40% 13.31x
Olympic Sports Enthusiasts 43.89% 12.81x
Penn State Nittany Lions Fans 32.29% 12.64x
College Football Fans 37.48% 12.51x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Interest attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horse Racing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horse Racing audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 2.24x
Journeys 0.02% 1.89x
Jos A. Bank Clothiers 0.01% 1.77x
Aeropostale 0.01% 1.70x
LOFT 0.01% 1.60x
Express 0.01% 1.58x
Mens Wearhouse 0.02% 1.55x
Banana Republic 0.01% 1.51x
Buckle 0.01% 1.49x
White House Black Market 0.01% 1.40x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Location attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Horse Racing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Horse Racing audience is drf.com.

Website Composition Index
drf.com 39.36% 466.23x
horseracingnation.com 81.11% 427.41x
equibase.com 47.93% 348.05x
equusmagazine.com 10.42% 124.68x
horseandrider.com 7.14% 103.77x
horseforum.com 6.39% 84.90x
pga.com 9.06% 59.31x
covers.com 9.49% 55.61x
chicksaddlery.com 4.69% 53.24x
vegasinsider.com 16.49% 51.49x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Web attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horse Racing audience is Equestrian Cluster.

Content Affinity Composition Index
Equestrian Cluster 16.94% 52.88x
Tennis, Golf & Boxing 8.89% 27.04x
Farming & Agriculture 1.64% 25.03x
Illinois College Sports 0.36% 23.19x
Motorsports 2.01% 18.94x
Pet Supplies 3.08% 18.29x
New England & Ivy League Sports 2.04% 18.25x
Pac 12 Sports 0.71% 18.11x
Lacrosse College Athletics 0.78% 17.91x
Bowling 0.83% 17.40x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Content Affinity attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horse Racing audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male