Dstillery Audiences

HORSE RACING

Audience Size: 31.3 Thousand Devices

Explore the Horse Racing Audience

Below you'll find more information about the Horse Racing audience, broken down in different categories based on their digital and physical behaviors. These are 31.3 thousand unique devices whose actions qualify for the Horse Racing audience.

Dstillery Crafted Audiences

INTERESTS

The Horse Racing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horse Racing audience is Horse Race Enthusiasts.

Interest Composition Index
Horse Race Enthusiasts 98.49% 36.66x
Horseback Riding Enthusiasts 61.14% 26.13x
NCAA Fans 49.70% 25.10x
Sports Gamblers 62.95% 24.36x
Las Vegas Hotel Researchers 53.61% 23.92x
MLB Fans 50.60% 23.80x
Auto Insurance Shoppers 38.25% 21.30x
Financial News Readers 34.94% 20.71x
Lottery Enthusiasts 49.10% 19.97x
Retirees 37.05% 19.82x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Interest attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horse Racing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horse Racing audience is Journeys.

Location Composition Index
Journeys 0.06% 3.85x
Express 0.04% 3.62x
Buckle 0.02% 1.87x
Mens Wearhouse 0.02% 1.55x
The Childrens Place 0.02% 1.48x
Maurices 0.02% 1.35x
Carhartt 0.06% 1.15x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Location attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Horse Racing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Horse Racing audience is sportsline.com.

Website Composition Index
sportsline.com 28.78% 84.04x
equinenow.com 11.70% 62.78x
kentucky.com 32.74% 50.11x
greeningz.com 8.18% 46.75x
sportschew.com 9.05% 46.07x
kentuckysportsradio.com 10.67% 42.71x
poststar.com 7.13% 42.29x
pinstripealley.com 7.46% 40.94x
nesn.com 20.33% 40.58x
coolimba.com 16.41% 40.52x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Web attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horse Racing audience is Tennis, Golf & Boxing.

Content Affinity Composition Index
Tennis, Golf & Boxing 8.34% 73.31x
Equestrian Cluster 15.79% 71.41x
Pet Supplies 1.91% 38.38x
New England & Ivy League Sports 2.03% 38.13x
Florida College Athletics 2.68% 36.78x
Online Ticket Buyers 3.99% 34.85x
College Sports 0.83% 27.51x
Pharmacy 1.67% 27.42x
Upstate New York Travel Cluster 9.83% 27.05x
Golf Travel & Gear 13.17% 25.91x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Content Affinity attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horse Racing audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male