Dstillery Audiences

HORSE RACING

Audience Size: 134 Thousand Devices

Explore the Horse Racing Audience

Below you'll find more information about the Horse Racing audience, broken down in different categories based on their digital and physical behaviors. These are 134 thousand unique devices whose actions qualify for the Horse Racing audience.

Dstillery Crafted Audiences

INTERESTS

The Horse Racing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horse Racing audience is Horse Race Enthusiasts.

Interest Composition Index
Horse Race Enthusiasts 97.81% 39.14x
Sports Gamblers 59.22% 23.25x
Horseback Riding Enthusiasts 48.90% 19.49x
MLB Fans 35.83% 16.50x
Las Vegas Hotel Researchers 39.29% 16.06x
NCAA Fans 35.83% 16.04x
ESPN Enthusiasts 34.49% 14.50x
College Football Fans 33.71% 13.94x
NCAA Football Fans 34.13% 13.67x
Olympic Sports Enthusiasts 36.54% 13.48x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Interest attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horse Racing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horse Racing audience is LOFT.

Location Composition Index
LOFT 0.01% 2.65x
American Eagle Outfitters 0.01% 2.56x
Mens Wearhouse 0.02% 2.31x
Dressbarn 0.01% 2.24x
Maurices 0.02% 1.89x
Aeropostale 0.01% 1.85x
Victoria's Secret 0.01% 1.66x
Kate Spade 0.01% 1.32x
J. Crew 0.01% 1.28x
Carhartt 0.13% 1.09x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Location attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Horse Racing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Horse Racing audience is paulickreport.com.

Website Composition Index
paulickreport.com 55.68% 865.53x
drf.com 37.81% 390.93x
horseracingnation.com 78.12% 373.05x
equibase.com 45.32% 356.15x
chronofhorse.com 7.79% 150.45x
practicalhorsemanmag.com 6.28% 129.14x
equusmagazine.com 9.52% 115.27x
equisearch.com 6.66% 103.54x
horseandrider.com 6.70% 95.81x
horseclicks.com 5.05% 83.03x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Web attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horse Racing audience is Equestrian Cluster.

Content Affinity Composition Index
Equestrian Cluster 16.49% 51.88x
Tennis, Golf & Boxing 8.76% 26.02x
Farming & Agriculture 1.76% 24.37x
Upstate New York State Athletics 0.18% 22.76x
New England & Ivy League Sports 2.19% 18.38x
Golf Travel & Gear 12.94% 18.25x
Illinois College Sports 0.26% 17.71x
Southern California Cluster 0.15% 17.57x
Pet Supplies 3.18% 17.27x
Mid-Atlantic Beaches 0.25% 16.79x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Content Affinity attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horse Racing audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male