Dstillery Audiences

HORSE RACING

Audience Size: 41.2 Thousand Devices

Explore the Horse Racing Audience

Below you'll find more information about the Horse Racing audience, broken down in different categories based on their digital and physical behaviors. These are 41.2 thousand unique devices whose actions qualify for the Horse Racing audience.

Dstillery Crafted Audiences

INTERESTS

The Horse Racing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horse Racing audience is Horse Race Enthusiasts.

Interest Composition Index
Horse Race Enthusiasts 98.03% 37.68x
Horseback Riding Enthusiasts 60.63% 25.21x
NCAA Fans 47.24% 24.16x
MLB Fans 49.61% 24.02x
Sports Gamblers 63.58% 23.96x
Las Vegas Hotel Researchers 51.18% 22.28x
Auto Insurance Shoppers 35.04% 20.32x
Olympic Sports Enthusiasts 51.97% 20.32x
Penn State Nittany Lions Fans 39.37% 20.00x
Lottery Enthusiasts 46.46% 19.64x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Interest attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horse Racing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horse Racing audience is Journeys.

Location Composition Index
Journeys 0.06% 3.85x
Express 0.04% 3.62x
Old Navy 0.04% 2.28x
Buckle 0.02% 1.87x
Jos A. Bank Clothiers 0.01% 1.72x
Mens Wearhouse 0.02% 1.55x
The Childrens Place 0.02% 1.48x
Maurices 0.02% 1.35x
Victoria's Secret 0.02% 1.28x
Carhartt 0.12% 1.10x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Location attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Horse Racing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Horse Racing audience is vegasinsider.com.

Website Composition Index
vegasinsider.com 17.22% 110.78x
sportsline.com 27.36% 78.14x
covers.com 10.54% 74.83x
golfweek.com 12.59% 74.18x
equinenow.com 11.38% 64.58x
thesportsdrop.com 7.36% 54.49x
kentucky.com 33.17% 49.24x
pgatour.com 19.75% 47.29x
lasvegassun.com 6.49% 46.32x
golfchannel.com 18.16% 44.88x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Web attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horse Racing audience is Equestrian Cluster.

Content Affinity Composition Index
Equestrian Cluster 15.53% 77.42x
Tennis, Golf & Boxing 8.16% 55.06x
Farming & Agriculture 1.24% 41.73x
New England & Ivy League Sports 1.79% 37.23x
Bowling 0.82% 33.21x
Motorsports 1.75% 30.03x
Pet Supplies 2.06% 29.78x
Florida College Athletics 2.33% 29.51x
College Sports 0.78% 28.99x
Online Ticket Buyers 4.58% 27.97x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Content Affinity attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horse Racing audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male