Dstillery Audiences

HORSE RACING

Audience Size: 195 Thousand Devices

Explore the Horse Racing Audience

Below you'll find more information about the Horse Racing audience, broken down in different categories based on their digital and physical behaviors. These are 195 thousand unique devices whose actions qualify for the Horse Racing audience.

Dstillery Crafted Audiences

INTERESTS

The Horse Racing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horse Racing audience is Horse Race Enthusiasts.

Interest Composition Index
Horse Race Enthusiasts 97.83% 38.53x
Sports Gamblers 52.19% 21.64x
Horseback Riding Enthusiasts 45.08% 16.89x
MLB Fans 28.97% 13.19x
NCAA Fans 27.25% 12.52x
Las Vegas Hotel Researchers 29.77% 12.43x
Sports Memorabilia Shoppers 28.61% 12.28x
March Madness Enthusiasts 26.44% 11.64x
Golf Enthusiasts 28.99% 11.41x
Penn State Nittany Lions Fans 24.20% 11.40x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Interest attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horse Racing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horse Racing audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 0.04% 2.29x
The North Face 0.03% 2.24x
Tommy Bahama 0.04% 2.21x
Club Monaco 0.02% 1.93x
Gap 0.12% 1.82x
Old Navy 0.11% 1.69x
Jos A. Bank Clothiers 0.08% 1.65x
Chicos 0.06% 1.55x
Armani 0.02% 1.45x
Hugo Boss 0.04% 1.45x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Location attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Horse Racing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Horse Racing audience is horseracingnation.com.

Website Composition Index
horseracingnation.com 64.14% 419.60x
equinenow.com 7.34% 45.43x
covers.com 4.58% 30.97x
vegasinsider.com 7.69% 30.55x
courier-journal.com 27.76% 25.41x
poststar.com 3.94% 23.68x
sportsline.com 14.26% 23.39x
kentucky.com 13.78% 22.31x
pga.com 8.65% 21.43x
9and10news.com 11.10% 20.68x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Web attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horse Racing audience is Equestrian Cluster.

Content Affinity Composition Index
Equestrian Cluster 14.29% 37.58x
Upstate New York State Athletics 0.28% 18.92x
England Tourism 0.06% 17.01x
Upstate New York Travel Cluster 6.54% 15.26x
Golf Travel & Gear 11.32% 14.02x
Illinois College Sports 0.36% 14.02x
Tennis, Golf & Boxing 8.74% 13.78x
Kentucky News 25.56% 13.77x
Local & Travel England - North Midlands 0.04% 11.90x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 1.52% 11.77x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Content Affinity attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horse Racing audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male