Dstillery Audiences

HORSE RACING

Audience Size: 236.2 Thousand Devices

Explore the Horse Racing Audience

Below you'll find more information about the Horse Racing audience, broken down in different categories based on their digital and physical behaviors. These are 236.2 thousand unique devices whose actions qualify for the Horse Racing audience.

Dstillery Crafted Audiences

INTERESTS

The Horse Racing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horse Racing audience is Horse Race Enthusiasts.

Interest Composition Index
Horse Race Enthusiasts 98.31% 30.30x
Sports Gamblers 57.43% 18.64x
Horseback Riding Enthusiasts 50.70% 15.37x
MLB Fans 36.45% 12.32x
Las Vegas Hotel Researchers 36.62% 11.91x
Penn State Nittany Lions Fans 30.19% 11.61x
NCAA Fans 36.76% 11.36x
Sports Memorabilia Shoppers 32.64% 11.19x
Golf Enthusiasts 35.60% 10.81x
ESPN Enthusiasts 31.10% 10.45x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Interest attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horse Racing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horse Racing audience is Intermix.

Location Composition Index
Intermix 0.01% 3.10x
Ralph Lauren 0.03% 2.88x
Uniqlo 0.02% 2.50x
Chicos 0.06% 1.77x
Eddie Bauer 0.02% 1.73x
Kate Spade 0.03% 1.69x
Brooks Brothers 0.03% 1.69x
Ann Taylor 0.02% 1.50x
Aeropostale 0.05% 1.42x
Urban Outfitters 0.04% 1.41x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Location attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Horse Racing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Horse Racing audience is thoroughbreddailynews.com.

Website Composition Index
thoroughbreddailynews.com 33.20% 689.14x
nyra.com 38.11% 579.06x
belmontstakes.com 15.51% 543.26x
paulickreport.com 59.89% 532.25x
americasbestracing.net 13.93% 519.52x
racingdudes.com 17.72% 506.80x
betamerica.com 11.72% 499.19x
horseracingnation.com 68.97% 446.51x
drf.com 25.07% 405.21x
tvg.com 12.79% 378.68x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Web attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horse Racing audience is Equestrian Cluster.

Content Affinity Composition Index
Equestrian Cluster 15.04% 39.94x
Upstate New York State Athletics 0.30% 21.12x
Tennis, Golf & Boxing 8.68% 15.97x
Illinois College Sports 0.36% 15.82x
Rural Living 0.08% 15.73x
Upstate New York Travel Cluster 6.56% 15.39x
England Tourism 0.04% 14.91x
Golf Travel & Gear 11.67% 14.82x
Farming & Agriculture 1.62% 13.89x
Kentucky News 27.26% 13.10x
Composition Percentage: The overlap percentage between the Horse Racing audience and the Content Affinity attribute.
Index: A comparison of the Horse Racing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horse Racing audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male