Explore the Humor & Entertainment Audience
Below you'll find more information about the Humor & Entertainment audience, broken down in different categories based on their digital and physical behaviors. These are 44 thousand unique devices whose actions qualify for the Humor & Entertainment audience.
INTERESTS
The Humor & Entertainment audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Humor & Entertainment audience is Trivia Enthusiasts.
| Interest | Composition | Index |
| Trivia Enthusiasts | 37.59% | 13.35x |
| Generic Prescription Drug Shoppers | 30.22% | 13.26x |
| Back Pain Sufferers | 30.96% | 13.23x |
| Ancestry Researchers | 31.20% | 11.73x |
| Automotive Racing Enthusiasts | 28.75% | 11.61x |
| Mahjong Players | 35.38% | 11.30x |
| Solitaire Players | 32.68% | 11.21x |
| Conservative News Readers | 25.31% | 11.18x |
| Pain Medication Users | 24.82% | 11.12x |
| Marines | 23.59% | 10.95x |
Composition Percentage:
The overlap percentage between the Humor & Entertainment audience and the Interest attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
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APPAREL RETAILERS
The Humor & Entertainment audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Humor & Entertainment audience is Hugo Boss.
| Location | Composition | Index |
| Hugo Boss | 0.02% | 2.24x |
| Club Monaco | 0.01% | 1.73x |
| Ann Taylor | 0.01% | 1.71x |
| Journeys | 0.03% | 1.69x |
| Uniqlo | 0.01% | 1.60x |
| Victoria's Secret | 0.03% | 1.57x |
| Maurices | 0.03% | 1.46x |
| Zara | 0.01% | 1.43x |
| Carhartt | 0.15% | 1.36x |
| Kate Spade | 0.01% | 1.29x |
Composition Percentage:
The overlap percentage between the Humor & Entertainment audience and the Location attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
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WEBSITES
The Humor & Entertainment audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Humor & Entertainment audience is smarter.com.
| Website | Composition | Index |
| smarter.com | 6.93% | 54.88x |
| mandatory.com | 22.17% | 52.56x |
| playjunkie.com | 5.87% | 45.97x |
| vimeo.com | 17.05% | 45.92x |
| mentalflare.com | 9.86% | 45.70x |
| likeswifty.com | 5.94% | 43.71x |
| wimp.com | 13.72% | 43.47x |
| shop411.com | 9.70% | 41.42x |
| ewrestlingnews.com | 5.76% | 37.43x |
| twistedsifter.com | 8.34% | 37.32x |
Composition Percentage:
The overlap percentage between the Humor & Entertainment audience and the Web attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Humor & Entertainment audience is Numerology & Astrology.
| Content Affinity | Composition | Index |
| Numerology & Astrology | 1.59% | 30.66x |
| Online Games for Kids | 3.08% | 29.17x |
| Right Wing Blogs - Pro-gun & Pro-life | 7.90% | 28.88x |
| Free Online Game Players | 0.87% | 27.97x |
| Comedy Content | 0.77% | 24.07x |
| Charity Walks | 4.46% | 21.67x |
| Right Wing Blogs - Conspiracy Theories | 4.98% | 18.57x |
| Promo Codes | 0.82% | 18.39x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 6.11% | 17.86x |
| Assorted Topics (Events, Tickets, Fitness) | 5.49% | 16.45x |
Composition Percentage:
The overlap percentage between the Humor & Entertainment audience and the Content Affinity attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
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DEMOGRAPHICS
The Humor & Entertainment audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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