Explore the Humor & Entertainment Audience
Below you'll find more information about the Humor & Entertainment audience, broken down in different categories based on their digital and physical behaviors. These are 238.3 thousand unique devices whose actions qualify for the Humor & Entertainment audience.
INTERESTS
The Humor & Entertainment audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Humor & Entertainment audience is Tea Party Policy Supporters.
| Interest | Composition | Index |
| Tea Party Policy Supporters | 37.00% | 20.02x |
| Family Values Advocates | 41.39% | 19.40x |
| Medicare Price Shoppers | 34.72% | 17.32x |
| Retirees | 34.14% | 17.21x |
| Back Pain Sufferers | 34.72% | 16.63x |
| Flower & Gift Basket Shoppers | 31.65% | 15.53x |
| Solitaire Players | 26.95% | 15.13x |
| Ancestry Researchers | 29.58% | 14.50x |
| Democrats | 29.39% | 14.26x |
| Pain Medication Users | 31.19% | 13.26x |
Composition Percentage:
The overlap percentage between the Humor & Entertainment audience and the Interest attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
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APPAREL RETAILERS
The Humor & Entertainment audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Humor & Entertainment audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.04% | 1.63x |
| Dressbarn | 0.04% | 1.62x |
| The Childrens Place | 0.04% | 1.27x |
| Coach | 0.04% | 1.13x |
| Carhartt | 0.15% | 1.12x |
| Old Navy | 0.04% | 1.07x |
| Victoria's Secret | 0.05% | 1.05x |
| Chicos | 0.03% | 1.04x |
| Lane Bryant | 0.02% | 0.87x |
| LOFT | 0.02% | 0.67x |
Composition Percentage:
The overlap percentage between the Humor & Entertainment audience and the Location attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
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WEBSITES
The Humor & Entertainment audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Humor & Entertainment audience is flixxy.com.
| Website | Composition | Index |
| flixxy.com | 55.78% | 743.17x |
| coolestone.com | 18.94% | 695.16x |
| kentuckynewera.com | 4.88% | 200.38x |
| kusi.com | 3.89% | 161.95x |
| ba-bamail.com | 14.24% | 161.45x |
| truthorfiction.com | 5.05% | 111.86x |
| americanlibertyreport.com | 2.49% | 105.76x |
| moneymorning.com | 3.04% | 101.20x |
| break.com | 9.43% | 100.39x |
| search.aol.com | 2.13% | 90.15x |
Composition Percentage:
The overlap percentage between the Humor & Entertainment audience and the Web attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Humor & Entertainment audience is Assorted Topics #11250 (Cooking, Games, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics #11250 (Cooking, Games, Viral Media) | 0.73% | 32.62x |
| Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) | 3.03% | 32.25x |
| Right Wing Blogs - Pro-gun & Pro-life | 13.42% | 30.03x |
| Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 1.59% | 29.97x |
| Right Wing Blogs - Political Activism | 7.17% | 24.07x |
| Right Wing Blogs - Conspiracy Theories | 13.94% | 20.50x |
| Cars, Travel & Food | 1.59% | 19.98x |
| Free Online Game Players | 2.42% | 18.75x |
| Discount Shopping | 9.66% | 18.29x |
| Shopping Catalogs | 4.47% | 17.27x |
Composition Percentage:
The overlap percentage between the Humor & Entertainment audience and the Content Affinity attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
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DEMOGRAPHICS
The Humor & Entertainment audience resonates most for the following age and income brackets.
Age
Income
$25,000-$49,999
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