
Explore the Humor & Entertainment Audience
Below you'll find more information about the Humor & Entertainment audience, broken down in different categories based on their digital and physical behaviors. These are 44.2 thousand unique devices whose actions qualify for the Humor & Entertainment audience.

INTERESTS
The Humor & Entertainment audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Humor & Entertainment audience is Generic Prescription Drug Shoppers.
Interest | Composition | Index |
Generic Prescription Drug Shoppers | 33.49% | 15.85x |
Back Pain Sufferers | 32.79% | 15.73x |
Trivia Enthusiasts | 40.65% | 14.58x |
Automotive Racing Enthusiasts | 34.41% | 14.03x |
Solitaire Players | 39.49% | 13.91x |
TV Game Show Fans | 25.64% | 13.17x |
Golf Course Researchers | 34.18% | 13.13x |
Charitable Organization Supporters | 26.79% | 13.08x |
Home Medical Supplies Shoppers | 35.10% | 12.89x |
First Aid Researchers | 26.56% | 12.78x |
Composition Percentage:
The overlap percentage between the Humor & Entertainment audience and the Interest attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
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APPAREL RETAILERS
The Humor & Entertainment audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Humor & Entertainment audience is Hugo Boss.
Location | Composition | Index |
Hugo Boss | 0.02% | 2.24x |
The Childrens Place | 0.02% | 1.92x |
Club Monaco | 0.01% | 1.73x |
Ann Taylor | 0.01% | 1.71x |
Old Navy | 0.02% | 1.71x |
Journeys | 0.02% | 1.67x |
Uniqlo | 0.01% | 1.60x |
Victoria's Secret | 0.02% | 1.54x |
Zara | 0.01% | 1.43x |
Kate Spade | 0.01% | 1.29x |
Composition Percentage:
The overlap percentage between the Humor & Entertainment audience and the Location attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
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WEBSITES
The Humor & Entertainment audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Humor & Entertainment audience is mandatory.com.
Website | Composition | Index |
mandatory.com | 21.13% | 52.63x |
breitbart.com | 7.54% | 45.89x |
petsdetective.com | 7.91% | 45.17x |
topixoffbeat.com | 8.21% | 45.10x |
shop411.com | 12.72% | 43.64x |
absolutehistory.com | 8.74% | 43.19x |
triptrivia.com | 4.99% | 41.90x |
scribol.com | 8.66% | 41.04x |
twistedsifter.com | 9.33% | 40.87x |
smarter.com | 9.30% | 39.51x |
Composition Percentage:
The overlap percentage between the Humor & Entertainment audience and the Web attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Humor & Entertainment audience is Right Wing Blogs - Pro-gun & Pro-life.
Content Affinity | Composition | Index |
Right Wing Blogs - Pro-gun & Pro-life | 10.11% | 31.78x |
Online Games for Kids | 4.44% | 27.95x |
Free Online Game Players | 0.90% | 23.31x |
Jokes & Riddles | 0.71% | 23.19x |
Charity Walks | 4.40% | 22.85x |
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 7.47% | 22.67x |
Right Wing Blogs - Conspiracy Theories | 6.52% | 21.09x |
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 1.18% | 20.73x |
Numerology & Astrology | 1.98% | 19.63x |
Horse Racing | 0.90% | 19.61x |
Composition Percentage:
The overlap percentage between the Humor & Entertainment audience and the Content Affinity attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
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DEMOGRAPHICS
The Humor & Entertainment audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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