Explore the Humor & Entertainment Audience
Below you'll find more information about the Humor & Entertainment audience, broken down in different categories based on their digital and physical behaviors. These are 79.6 thousand unique devices whose actions qualify for the Humor & Entertainment audience.
INTERESTS
The Humor & Entertainment audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Humor & Entertainment audience is Tea Party Policy Supporters.
| Interest | Composition | Index |
| Tea Party Policy Supporters | 55.71% | 23.13x |
| Retirees | 44.69% | 19.99x |
| Family Values Advocates | 52.07% | 19.74x |
| Generic Prescription Drug Shoppers | 45.34% | 19.51x |
| Solitaire Players | 46.70% | 19.49x |
| Democrats | 45.62% | 18.99x |
| Back Pain Sufferers | 43.53% | 18.79x |
| Flower & Gift Basket Shoppers | 49.21% | 18.67x |
| Automotive Racing Enthusiasts | 39.79% | 18.49x |
| Mahjong Players | 46.89% | 18.32x |
Composition Percentage:
The overlap percentage between the Humor & Entertainment audience and the Interest attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
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APPAREL RETAILERS
The Humor & Entertainment audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Humor & Entertainment audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.02% | 3.19x |
| Armani | 0.03% | 2.45x |
| Club Monaco | 0.02% | 2.27x |
| J. Crew | 0.03% | 1.83x |
| Eddie Bauer | 0.03% | 1.75x |
| Uniqlo | 0.02% | 1.75x |
| The North Face | 0.02% | 1.65x |
| Chicos | 0.05% | 1.52x |
| Tommy Bahama | 0.03% | 1.50x |
| American Apparel | 0.03% | 1.45x |
Composition Percentage:
The overlap percentage between the Humor & Entertainment audience and the Location attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
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WEBSITES
The Humor & Entertainment audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Humor & Entertainment audience is historyinorbit.com.
| Website | Composition | Index |
| historyinorbit.com | 21.13% | 45.31x |
| informationvine.com | 24.10% | 40.82x |
| 90skidsonly.com | 16.68% | 40.41x |
| shopping.net | 18.82% | 35.21x |
| lifebuzz.com | 15.11% | 32.61x |
| mentalflare.com | 14.46% | 32.13x |
| shop411.com | 20.17% | 31.91x |
| financenancy.com | 12.53% | 28.74x |
| judicialwatch.org | 13.24% | 27.90x |
| mandatory.com | 13.56% | 27.80x |
Composition Percentage:
The overlap percentage between the Humor & Entertainment audience and the Web attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Humor & Entertainment audience is Assorted Topics (Cooking, Games, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Cooking, Games, Viral Media) | 0.54% | 79.39x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 1.60% | 61.21x |
| Cars, Travel & Food | 1.10% | 50.91x |
| Right Wing Blogs - Political Activism | 5.27% | 49.95x |
| Discount Shopping | 6.60% | 42.70x |
| Rural Living | 0.20% | 33.39x |
| Right Wing Blogs - Pro-gun & Pro-life | 15.53% | 32.08x |
| Flags & Trump | 0.16% | 31.07x |
| Home Improvement Contractor | 1.67% | 29.99x |
| Shopping Catalogs | 3.65% | 29.34x |
Composition Percentage:
The overlap percentage between the Humor & Entertainment audience and the Content Affinity attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
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DEMOGRAPHICS
The Humor & Entertainment audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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