Explore the Humor & Entertainment Audience
Below you'll find more information about the Humor & Entertainment audience, broken down in different categories based on their digital and physical behaviors. These are 160.7 thousand unique devices whose actions qualify for the Humor & Entertainment audience.
INTERESTS
The Humor & Entertainment audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Humor & Entertainment audience is Tea Party Policy Supporters.
| Interest | Composition | Index |
| Tea Party Policy Supporters | 40.08% | 28.78x |
| Family Values Advocates | 40.66% | 23.99x |
| Retirees | 33.10% | 23.14x |
| Mahjong Players | 33.60% | 22.63x |
| Solitaire Players | 31.29% | 21.79x |
| Back Pain Sufferers | 32.10% | 21.67x |
| Ancestry Researchers | 32.71% | 21.64x |
| Flower & Gift Basket Shoppers | 35.04% | 21.16x |
| Democrats | 32.88% | 20.22x |
| Trivia Enthusiasts | 30.09% | 19.80x |
Composition Percentage:
The overlap percentage between the Humor & Entertainment audience and the Interest attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
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APPAREL RETAILERS
The Humor & Entertainment audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Humor & Entertainment audience is Express.
| Location | Composition | Index |
| Express | 0.03% | 2.10x |
| Chicos | 0.06% | 2.07x |
| REI | 0.02% | 2.05x |
| Patagonia | 0.02% | 2.05x |
| Armani | 0.04% | 1.83x |
| Madewell | 0.02% | 1.80x |
| Talbots | 0.04% | 1.58x |
| Gymboree | 0.02% | 1.41x |
| Banana Republic | 0.03% | 1.40x |
| Forever 21 | 0.04% | 1.37x |
Composition Percentage:
The overlap percentage between the Humor & Entertainment audience and the Location attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
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WEBSITES
The Humor & Entertainment audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Humor & Entertainment audience is flixxy.com.
| Website | Composition | Index |
| flixxy.com | 54.77% | 778.00x |
| ba-bamail.com | 12.10% | 212.78x |
| wimp.com | 6.10% | 164.64x |
| break.com | 8.65% | 154.36x |
| truthorfiction.com | 4.30% | 104.11x |
| westernjournalism.com | 5.43% | 97.92x |
| prageru.com | 14.40% | 93.43x |
| endingthefed.com | 4.05% | 90.73x |
| detonate.com | 3.45% | 89.01x |
| kusi.com | 3.12% | 84.79x |
Composition Percentage:
The overlap percentage between the Humor & Entertainment audience and the Web attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Humor & Entertainment audience is Assorted Topics (Cooking, Games, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Cooking, Games, Viral Media) | 0.65% | 56.22x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 2.23% | 44.47x |
| Right Wing Blogs - Political Activism | 6.16% | 35.30x |
| Cars, Travel & Food | 1.38% | 34.83x |
| Right Wing Blogs - Pro-gun & Pro-life | 14.75% | 30.48x |
| Discount Shopping | 8.40% | 28.06x |
| Right Wing Blogs - Conspiracy Theories | 13.72% | 23.19x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 1.80% | 22.78x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.28% | 19.89x |
| Shopping Catalogs | 4.37% | 19.88x |
Composition Percentage:
The overlap percentage between the Humor & Entertainment audience and the Content Affinity attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
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DEMOGRAPHICS
The Humor & Entertainment audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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