Dstillery Audiences

HUMOR & ENTERTAINMENT

Audience Size: 79.6 Thousand Devices

Explore the Humor & Entertainment Audience

Below you'll find more information about the Humor & Entertainment audience, broken down in different categories based on their digital and physical behaviors. These are 79.6 thousand unique devices whose actions qualify for the Humor & Entertainment audience.

Dstillery Crafted Audiences

INTERESTS

The Humor & Entertainment audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Humor & Entertainment audience is Tea Party Policy Supporters.

Interest Composition Index
Tea Party Policy Supporters 55.71% 23.13x
Retirees 44.69% 19.99x
Family Values Advocates 52.07% 19.74x
Generic Prescription Drug Shoppers 45.34% 19.51x
Solitaire Players 46.70% 19.49x
Democrats 45.62% 18.99x
Back Pain Sufferers 43.53% 18.79x
Flower & Gift Basket Shoppers 49.21% 18.67x
Automotive Racing Enthusiasts 39.79% 18.49x
Mahjong Players 46.89% 18.32x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Interest attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Humor & Entertainment audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Humor & Entertainment audience is Patagonia.

Location Composition Index
Patagonia 0.02% 3.19x
Armani 0.03% 2.45x
Club Monaco 0.02% 2.27x
J. Crew 0.03% 1.83x
Eddie Bauer 0.03% 1.75x
Uniqlo 0.02% 1.75x
The North Face 0.02% 1.65x
Chicos 0.05% 1.52x
Tommy Bahama 0.03% 1.50x
American Apparel 0.03% 1.45x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Location attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Web Insights

WEBSITES

The Humor & Entertainment audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Humor & Entertainment audience is historyinorbit.com.

Website Composition Index
historyinorbit.com 21.13% 45.31x
informationvine.com 24.10% 40.82x
90skidsonly.com 16.68% 40.41x
shopping.net 18.82% 35.21x
lifebuzz.com 15.11% 32.61x
mentalflare.com 14.46% 32.13x
shop411.com 20.17% 31.91x
financenancy.com 12.53% 28.74x
judicialwatch.org 13.24% 27.90x
mandatory.com 13.56% 27.80x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Web attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Humor & Entertainment audience is Assorted Topics (Cooking, Games, Viral Media).

Content Affinity Composition Index
Assorted Topics (Cooking, Games, Viral Media) 0.54% 79.39x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 1.60% 61.21x
Cars, Travel & Food 1.10% 50.91x
Right Wing Blogs - Political Activism 5.27% 49.95x
Discount Shopping 6.60% 42.70x
Rural Living 0.20% 33.39x
Right Wing Blogs - Pro-gun & Pro-life 15.53% 32.08x
Flags & Trump 0.16% 31.07x
Home Improvement Contractor 1.67% 29.99x
Shopping Catalogs 3.65% 29.34x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Content Affinity attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Humor & Entertainment audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male