Dstillery Audiences

HUMOR & ENTERTAINMENT

Audience Size: 152 Thousand Devices

Explore the Humor & Entertainment Audience

Below you'll find more information about the Humor & Entertainment audience, broken down in different categories based on their digital and physical behaviors. These are 152 thousand unique devices whose actions qualify for the Humor & Entertainment audience.

Dstillery Crafted Audiences

INTERESTS

The Humor & Entertainment audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Humor & Entertainment audience is Tea Party Policy Supporters.

Interest Composition Index
Tea Party Policy Supporters 38.12% 28.36x
Family Values Advocates 38.01% 22.93x
Retirees 33.01% 22.69x
Solitaire Players 33.41% 22.34x
Mahjong Players 34.05% 22.07x
Back Pain Sufferers 29.80% 21.97x
Golf Course Researchers 4.21% 21.83x
Flower & Gift Basket Shoppers 35.71% 21.65x
Ancestry Researchers 32.80% 20.92x
Democrats 32.83% 20.25x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Interest attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Humor & Entertainment audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Humor & Entertainment audience is Columbia.

Location Composition Index
Columbia 0.03% 2.69x
Express Outlets 0.01% 2.05x
Chicos 0.08% 1.74x
Belk 0.01% 1.68x
Club Monaco 0.02% 1.65x
Forever 21 0.06% 1.55x
Jos A. Bank Clothiers 0.32% 1.37x
Gymboree 0.05% 1.35x
Armani 0.04% 1.34x
Lululemon 0.05% 1.28x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Location attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Web Insights

WEBSITES

The Humor & Entertainment audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Humor & Entertainment audience is flixxy.com.

Website Composition Index
flixxy.com 55.41% 824.22x
ba-bamail.com 11.92% 244.16x
break.com 8.22% 172.05x
fastweather.com 3.99% 118.75x
truthorfiction.com 3.99% 117.59x
prageru.com 13.67% 112.05x
westernjournalism.com 5.11% 109.62x
endingthefed.com 3.82% 102.78x
americanactionnews.com 4.76% 75.65x
americasspotlight.com 4.05% 72.92x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Web attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Humor & Entertainment audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.17% 94.37x
ISPs & Local Services 0.29% 56.56x
Assorted Topics (Cooking, Games, Viral Media) 0.57% 51.57x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 2.11% 43.47x
Right Wing Blogs - Political Activism 5.79% 33.58x
Cars, Travel & Food 1.21% 32.24x
Discount Shopping 8.09% 27.91x
Right Wing Blogs - Pro-gun & Pro-life 14.90% 27.32x
Flags & Trump 0.19% 25.03x
England Tourism 0.12% 24.01x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Content Affinity attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Humor & Entertainment audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male