Dstillery Audiences

HUMOR & ENTERTAINMENT

Audience Size: 180.7 Thousand Devices

Explore the Humor & Entertainment Audience

Below you'll find more information about the Humor & Entertainment audience, broken down in different categories based on their digital and physical behaviors. These are 180.7 thousand unique devices whose actions qualify for the Humor & Entertainment audience.

Dstillery Crafted Audiences

INTERESTS

The Humor & Entertainment audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Humor & Entertainment audience is Tea Party Policy Supporters.

Interest Composition Index
Tea Party Policy Supporters 40.70% 24.00x
Family Values Advocates 43.08% 21.74x
Retirees 33.97% 20.33x
Back Pain Sufferers 33.36% 19.84x
Mahjong Players 35.63% 18.89x
Ancestry Researchers 32.06% 18.74x
Flower & Gift Basket Shoppers 36.24% 18.56x
Democrats 32.33% 17.84x
Solitaire Players 33.12% 17.42x
Pain Medication Users 33.32% 16.09x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Interest attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Humor & Entertainment audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Humor & Entertainment audience is Michael Kors.

Location Composition Index
Michael Kors 0.03% 1.78x
Uniqlo 0.02% 1.47x
Urban Outfitters 0.06% 1.38x
Columbia 0.01% 1.30x
Tommy Bahama 0.02% 1.18x
Jos A. Bank Clothiers 0.13% 1.10x
Belk 0.01% 1.04x
Victoria's Secret 0.07% 1.04x
Zara 0.02% 0.96x
Brooks Brothers 0.03% 0.95x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Location attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Web Insights

WEBSITES

The Humor & Entertainment audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Humor & Entertainment audience is flixxy.com.

Website Composition Index
flixxy.com 56.02% 909.53x
ba-bamail.com 12.77% 226.35x
wimp.com 5.23% 179.76x
break.com 8.72% 164.35x
truthorfiction.com 4.59% 115.05x
westernjournalism.com 5.68% 110.72x
endingthefed.com 4.38% 104.30x
detonate.com 3.64% 102.77x
americanactionnews.com 4.47% 95.55x
prageru.com 14.77% 93.37x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Web attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Humor & Entertainment audience is Assorted Topics (Cooking, Games, Viral Media).

Content Affinity Composition Index
Assorted Topics (Cooking, Games, Viral Media) 0.69% 52.64x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 2.62% 40.81x
Right Wing Blogs - Political Activism 6.43% 33.64x
Right Wing Blogs - Pro-gun & Pro-life 14.35% 32.81x
Cars, Travel & Food 1.42% 30.45x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.67% 28.67x
Discount Shopping 8.84% 25.62x
Right Wing Blogs - Conspiracy Theories 13.68% 22.97x
Rural Living 0.23% 22.15x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.30% 21.86x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Content Affinity attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Humor & Entertainment audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male