Dstillery Audiences

HUMOR & ENTERTAINMENT

Audience Size: 93.8 Thousand Devices

Explore the Humor & Entertainment Audience

Below you'll find more information about the Humor & Entertainment audience, broken down in different categories based on their digital and physical behaviors. These are 93.8 thousand unique devices whose actions qualify for the Humor & Entertainment audience.

Dstillery Crafted Audiences

INTERESTS

The Humor & Entertainment audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Humor & Entertainment audience is Tea Party Policy Supporters.

Interest Composition Index
Tea Party Policy Supporters 57.20% 20.35x
Family Values Advocates 54.28% 17.38x
Solitaire Players 50.57% 16.15x
Back Pain Sufferers 45.05% 15.66x
Retirees 47.05% 15.60x
Automotive Racing Enthusiasts 45.84% 15.05x
Home Medical Supplies Shoppers 44.40% 14.84x
Ancestry Researchers 43.67% 14.82x
Democrats 50.22% 14.75x
Trivia Enthusiasts 43.45% 14.62x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Interest attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Humor & Entertainment audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Humor & Entertainment audience is REI.

Location Composition Index
REI 0.03% 4.11x
Belk 0.02% 3.60x
Eddie Bauer 0.03% 2.64x
Ann Taylor 0.02% 2.29x
Club Monaco 0.01% 1.73x
Michael Kors 0.04% 1.61x
Lane Bryant 0.03% 1.42x
Brooks Brothers 0.02% 1.29x
Uniqlo 0.01% 1.27x
Banana Republic 0.05% 1.24x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Location attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Web Insights

WEBSITES

The Humor & Entertainment audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Humor & Entertainment audience is flixxy.com.

Website Composition Index
flixxy.com 55.74% 1019.02x
prageru.com 10.35% 195.93x
celebhour.com 6.28% 106.89x
mvotd.com 8.02% 100.30x
dingit.tv 5.26% 99.09x
wimp.com 7.37% 76.75x
thegamer.tv 4.16% 75.43x
teaparty.org 8.06% 73.70x
ijr.com 6.06% 72.40x
omglane.com 6.74% 70.90x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Web attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Humor & Entertainment audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity Composition Index
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 1.03% 65.32x
Right Wing Blogs - Political Activism 3.67% 63.10x
Cars, Travel & Food 0.73% 53.54x
Discount Shopping 5.07% 45.98x
Right Wing Blogs - Pro-gun & Pro-life 14.76% 33.46x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.98% 32.06x
Home Improvement Contractor 1.07% 31.30x
Right Wing Blogs - Conspiracy Theories 11.52% 30.92x
Assorted Topics (Safari, Health, Wellness, Sports) 0.26% 30.42x
Shopping Catalogs 3.02% 25.98x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Content Affinity attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Humor & Entertainment audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female