Dstillery Audiences

HUMOR & ENTERTAINMENT

Audience Size: 19.7 Thousand Devices

Explore the Humor & Entertainment Audience

Below you'll find more information about the Humor & Entertainment audience, broken down in different categories based on their digital and physical behaviors. These are 19.7 thousand unique devices whose actions qualify for the Humor & Entertainment audience.

Dstillery Crafted Audiences

INTERESTS

The Humor & Entertainment audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Humor & Entertainment audience is Videographers.

Interest Composition Index
Videographers 39.90% 25.73x
Christmas Lights Shoppers 33.17% 19.92x
Flower Delivery Shoppers 22.12% 17.57x
Readers of Jewish Content 29.81% 17.49x
Back Pain Sufferers 28.85% 17.08x
Home Goods Supercenter Shoppers 16.35% 16.23x
Generic Prescription Drug Shoppers 26.44% 15.89x
Business Accounting Software Researchers 28.37% 15.70x
Financially Aware (COVID-19 related) 22.60% 15.62x
Mahjong Players 41.83% 15.15x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Interest attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Humor & Entertainment audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Humor & Entertainment audience is Hugo Boss.

Location Composition Index
Hugo Boss 0.02% 2.24x
Club Monaco 0.01% 1.73x
Ann Taylor 0.01% 1.71x
Uniqlo 0.01% 1.60x
The Childrens Place 0.03% 1.59x
Carhartt 0.15% 1.59x
Zara 0.01% 1.43x
Kate Spade 0.01% 1.29x
Forever 21 0.02% 1.24x
Old Navy 0.03% 1.24x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Location attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Web Insights

WEBSITES

The Humor & Entertainment audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Humor & Entertainment audience is mandatory.com.

Website Composition Index
mandatory.com 27.31% 83.23x
theepochtimes.com 18.54% 54.05x
wimp.com 12.20% 42.47x
pjmedia.com 12.87% 41.06x
thegatewaypundit.com 13.46% 39.99x
icepop.com 16.77% 36.76x
trend-chaser.com 12.10% 35.00x
gloriousa.com 11.72% 34.79x
redstate.com 15.12% 33.71x
unpuzzlefinance.com 9.53% 33.53x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Web attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Humor & Entertainment audience is Online Games for Kids.

Content Affinity Composition Index
Online Games for Kids 1.66% 32.46x
Charity Walks 3.71% 24.94x
Assorted Topics (Viral Media, Paid Traffic) 2.54% 23.12x
Muscle Cars 11.90% 22.86x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 4.88% 18.77x
Conservatives & Conspiracies 3.51% 18.39x
Assorted Topics (Conservative News, Politics, Viral Media) 6.15% 17.83x
Canada Shopping - Lifestyle and Mommy Blogs 1.27% 16.78x
Winnipeg Canada News 1.07% 16.57x
Canada Business Cluster 3.71% 13.08x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Content Affinity attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Humor & Entertainment audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male