Dstillery Audiences

HUMOR & ENTERTAINMENT

Audience Size: 49.4 Thousand Devices

Explore the Humor & Entertainment Audience

Below you'll find more information about the Humor & Entertainment audience, broken down in different categories based on their digital and physical behaviors. These are 49.4 thousand unique devices whose actions qualify for the Humor & Entertainment audience.

Dstillery Crafted Audiences

INTERESTS

The Humor & Entertainment audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Humor & Entertainment audience is Sweepstakes Enthusiasts.

Interest Composition Index
Sweepstakes Enthusiasts 27.71% 9.54x
Military Personal Finance Researchers 28.04% 9.45x
Affordable Hotel Bookers 23.18% 9.24x
Identity Theft Protection Researchers 15.24% 8.18x
Christmas Enthusiasts 22.20% 8.09x
Ireland Trip Planners 19.45% 7.96x
Discount Womens Shoes Shoppers 18.48% 7.85x
Retirement Planners 18.48% 7.52x
Knitting Enthusiasts 17.83% 7.34x
Sinus Researchers 16.37% 7.31x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Interest attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Humor & Entertainment audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Humor & Entertainment audience is Maurices.

Location Composition Index
Maurices 0.03% 3.21x
REI 0.02% 3.19x
Hugo Boss 0.02% 2.24x
Mens Wearhouse 0.02% 1.93x
Club Monaco 0.01% 1.73x
Ann Taylor 0.01% 1.71x
Old Navy 0.02% 1.62x
Uniqlo 0.01% 1.60x
Lane Bryant 0.02% 1.44x
Zara 0.01% 1.43x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Location attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Web Insights

WEBSITES

The Humor & Entertainment audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Humor & Entertainment audience is flixxy.com.

Website Composition Index
flixxy.com 57.88% 478.38x
braincharm.com 8.04% 64.80x
answersite.com 8.32% 56.90x
90skidsonly.com 8.13% 49.86x
theweb.com 7.08% 48.73x
financenancy.com 9.84% 48.35x
ridiculouslyextraordinary.com 5.81% 47.48x
newravel.com 8.65% 47.17x
judicialwatch.org 9.64% 47.11x
shopping.net 13.20% 45.77x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Web attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Humor & Entertainment audience is Right Wing Blogs - Political Activism.

Content Affinity Composition Index
Right Wing Blogs - Political Activism 0.73% 45.56x
Holistic Medicine 0.44% 24.60x
Free Online Game Players 1.71% 22.73x
Comedy Content 0.54% 20.09x
Holiday Gifts 0.38% 19.17x
Shopping Catalogs 1.30% 17.02x
Entertainment & Viral News 52.00% 15.31x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.44% 14.66x
Phone & Business Information Searchers 40.00% 14.50x
Mail Order Food 1.36% 14.30x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Content Affinity attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Humor & Entertainment audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female