Dstillery Audiences

HUMOR & ENTERTAINMENT

Audience Size: 220.7 Thousand Devices

Explore the Humor & Entertainment Audience

Below you'll find more information about the Humor & Entertainment audience, broken down in different categories based on their digital and physical behaviors. These are 220.7 thousand unique devices whose actions qualify for the Humor & Entertainment audience.

Dstillery Crafted Audiences

INTERESTS

The Humor & Entertainment audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Humor & Entertainment audience is Tea Party Policy Supporters.

Interest Composition Index
Tea Party Policy Supporters 39.17% 20.64x
Family Values Advocates 42.63% 19.80x
Retirees 33.28% 17.64x
Back Pain Sufferers 33.82% 16.95x
Solitaire Players 28.60% 16.54x
Flower & Gift Basket Shoppers 31.53% 16.35x
Ancestry Researchers 30.69% 15.32x
Democrats 29.42% 14.97x
Trivia Enthusiasts 27.70% 14.40x
Pain Medication Users 31.38% 13.60x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Interest attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Humor & Entertainment audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Humor & Entertainment audience is Chicos.

Location Composition Index
Chicos 0.05% 1.45x
Lane Bryant 0.04% 1.27x
Brooks Brothers 0.03% 1.22x
Dressbarn 0.04% 1.14x
Talbots 0.04% 1.07x
LOFT 0.03% 1.06x
American Eagle Outfitters 0.04% 0.98x
Gymboree 0.02% 0.93x
Carhartt 0.13% 0.88x
Old Navy 0.04% 0.83x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Location attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Web Insights

WEBSITES

The Humor & Entertainment audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Humor & Entertainment audience is flixxy.com.

Website Composition Index
flixxy.com 56.40% 763.48x
kentuckynewera.com 4.76% 195.61x
ba-bamail.com 13.35% 165.56x
wimp.com 3.84% 153.77x
kusi.com 3.58% 150.37x
break.com 8.95% 123.78x
truthorfiction.com 4.83% 110.16x
moneymorning.com 2.70% 109.47x
americanlibertyreport.com 2.61% 106.92x
westernjournalism.com 6.15% 91.56x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Web attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Humor & Entertainment audience is Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity Composition Index
Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) 2.83% 32.83x
Right Wing Blogs - Pro-gun & Pro-life 14.07% 29.85x
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.69% 28.80x
Right Wing Blogs - Political Activism 6.89% 27.45x
Cars, Travel & Food 1.40% 21.13x
Right Wing Blogs - Conspiracy Theories 13.93% 20.77x
Discount Shopping 9.24% 19.59x
Free Online Game Players 2.39% 17.84x
Shopping Catalogs 4.53% 16.49x
Assorted Topics #11657 (Conservative News, Politics, Viral Media) 11.93% 15.64x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Content Affinity attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Humor & Entertainment audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male