Dstillery Audiences

HUMOR & ENTERTAINMENT

Audience Size: 44 Thousand Devices

Explore the Humor & Entertainment Audience

Below you'll find more information about the Humor & Entertainment audience, broken down in different categories based on their digital and physical behaviors. These are 44 thousand unique devices whose actions qualify for the Humor & Entertainment audience.

Dstillery Crafted Audiences

INTERESTS

The Humor & Entertainment audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Humor & Entertainment audience is Trivia Enthusiasts.

Interest Composition Index
Trivia Enthusiasts 37.59% 13.35x
Generic Prescription Drug Shoppers 30.22% 13.26x
Back Pain Sufferers 30.96% 13.23x
Ancestry Researchers 31.20% 11.73x
Automotive Racing Enthusiasts 28.75% 11.61x
Mahjong Players 35.38% 11.30x
Solitaire Players 32.68% 11.21x
Conservative News Readers 25.31% 11.18x
Pain Medication Users 24.82% 11.12x
Marines 23.59% 10.95x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Interest attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Humor & Entertainment audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Humor & Entertainment audience is Hugo Boss.

Location Composition Index
Hugo Boss 0.02% 2.24x
Club Monaco 0.01% 1.73x
Ann Taylor 0.01% 1.71x
Journeys 0.03% 1.69x
Uniqlo 0.01% 1.60x
Victoria's Secret 0.03% 1.57x
Maurices 0.03% 1.46x
Zara 0.01% 1.43x
Carhartt 0.15% 1.36x
Kate Spade 0.01% 1.29x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Location attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Web Insights

WEBSITES

The Humor & Entertainment audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Humor & Entertainment audience is smarter.com.

Website Composition Index
smarter.com 6.93% 54.88x
mandatory.com 22.17% 52.56x
playjunkie.com 5.87% 45.97x
vimeo.com 17.05% 45.92x
mentalflare.com 9.86% 45.70x
likeswifty.com 5.94% 43.71x
wimp.com 13.72% 43.47x
shop411.com 9.70% 41.42x
ewrestlingnews.com 5.76% 37.43x
twistedsifter.com 8.34% 37.32x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Web attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Humor & Entertainment audience is Numerology & Astrology.

Content Affinity Composition Index
Numerology & Astrology 1.59% 30.66x
Online Games for Kids 3.08% 29.17x
Right Wing Blogs - Pro-gun & Pro-life 7.90% 28.88x
Free Online Game Players 0.87% 27.97x
Comedy Content 0.77% 24.07x
Charity Walks 4.46% 21.67x
Right Wing Blogs - Conspiracy Theories 4.98% 18.57x
Promo Codes 0.82% 18.39x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 6.11% 17.86x
Assorted Topics (Events, Tickets, Fitness) 5.49% 16.45x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Content Affinity attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Humor & Entertainment audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male