Dstillery Audiences

HUMOR & ENTERTAINMENT

Audience Size: 129.5 Thousand Devices

Explore the Humor & Entertainment Audience

Below you'll find more information about the Humor & Entertainment audience, broken down in different categories based on their digital and physical behaviors. These are 129.5 thousand unique devices whose actions qualify for the Humor & Entertainment audience.

Dstillery Crafted Audiences

INTERESTS

The Humor & Entertainment audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Humor & Entertainment audience is Tea Party Policy Supporters.

Interest Composition Index
Tea Party Policy Supporters 53.08% 20.89x
Family Values Advocates 52.00% 18.39x
Solitaire Players 43.96% 18.00x
Retirees 43.80% 17.68x
Flower & Gift Basket Shoppers 46.24% 17.15x
Mahjong Players 45.16% 17.05x
Back Pain Sufferers 42.10% 16.96x
Democrats 43.91% 16.62x
Automotive Racing Enthusiasts 38.29% 15.93x
Pain Medication Users 42.81% 15.87x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Interest attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Humor & Entertainment audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Humor & Entertainment audience is LL Bean.

Location Composition Index
LL Bean 0.02% 3.11x
J. Crew 0.06% 1.85x
Tommy Bahama 0.04% 1.79x
Brooks Brothers 0.04% 1.74x
Jos A. Bank Clothiers 0.30% 1.45x
Bonobos 0.08% 1.36x
Chicos 0.05% 1.21x
REI 0.02% 1.18x
Eddie Bauer 0.02% 1.12x
American Eagle Outfitters 0.05% 1.12x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Location attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Web Insights

WEBSITES

The Humor & Entertainment audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Humor & Entertainment audience is flixxy.com.

Website Composition Index
flixxy.com 55.62% 892.55x
ba-bamail.com 12.19% 300.61x
prageru.com 12.91% 138.70x
americasspotlight.com 4.17% 89.98x
celebhour.com 7.41% 80.91x
bitlanders.com 4.18% 78.68x
amac.us 4.34% 77.62x
poplyft.com 3.41% 73.85x
dingit.tv 8.08% 72.46x
trumptrainnews.com 3.69% 68.80x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Web attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Humor & Entertainment audience is Assorted Topics (Cooking, Games, Viral Media).

Content Affinity Composition Index
Assorted Topics (Cooking, Games, Viral Media) 0.52% 56.68x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 1.76% 46.22x
Right Wing Blogs - Political Activism 5.52% 38.12x
Cars, Travel & Food 1.17% 37.89x
Discount Shopping 7.44% 33.87x
Flags & Trump 0.20% 30.86x
England Tourism 0.13% 29.46x
Rural Living 0.23% 29.32x
Right Wing Blogs - Pro-gun & Pro-life 15.07% 28.15x
Shopping Catalogs 4.02% 23.83x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Content Affinity attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Humor & Entertainment audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male