Dstillery Audiences

HUMOR & ENTERTAINMENT

Audience Size: 42.8 Thousand Devices

Explore the Humor & Entertainment Audience

Below you'll find more information about the Humor & Entertainment audience, broken down in different categories based on their digital and physical behaviors. These are 42.8 thousand unique devices whose actions qualify for the Humor & Entertainment audience.

Dstillery Crafted Audiences

INTERESTS

The Humor & Entertainment audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Humor & Entertainment audience is Generic Prescription Drug Shoppers.

Interest Composition Index
Generic Prescription Drug Shoppers 28.83% 13.84x
Trivia Enthusiasts 35.93% 13.25x
Back Pain Sufferers 29.06% 12.95x
Ireland Trip Planners 26.54% 11.51x
Food Delivery Service Users 20.59% 11.34x
Automotive Racing Enthusiasts 25.86% 11.28x
First Aid Researchers 23.57% 11.22x
Mahjong Players 33.18% 11.19x
Conservative News Readers 23.57% 11.19x
Ink & Toner Shoppers 29.29% 11.14x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Interest attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Humor & Entertainment audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Humor & Entertainment audience is Hugo Boss.

Location Composition Index
Hugo Boss 0.02% 2.24x
Club Monaco 0.01% 1.73x
Ann Taylor 0.01% 1.71x
Uniqlo 0.01% 1.60x
Victoria's Secret 0.02% 1.54x
Zara 0.01% 1.43x
Kate Spade 0.01% 1.29x
Forever 21 0.02% 1.24x
Charlotte Russe 0.02% 1.14x
Madewell 0.02% 1.08x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Location attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Web Insights

WEBSITES

The Humor & Entertainment audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Humor & Entertainment audience is mandatory.com.

Website Composition Index
mandatory.com 21.05% 54.39x
scribol.com 5.82% 48.67x
smarter.com 7.72% 48.67x
ewrestlingnews.com 5.99% 44.95x
wimp.com 13.74% 43.81x
playjunkie.com 6.61% 38.29x
likeswifty.com 6.21% 38.24x
shop411.com 10.68% 38.07x
roughmaps.com 5.50% 37.81x
vimeo.com 20.12% 37.39x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Web attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Humor & Entertainment audience is Online Games for Kids.

Content Affinity Composition Index
Online Games for Kids 3.42% 28.01x
Right Wing Blogs - Pro-gun & Pro-life 8.54% 27.96x
Free Online Game Players 0.89% 26.85x
Numerology & Astrology 1.74% 25.15x
Comedy Content 0.84% 23.07x
Charity Walks 4.08% 21.00x
Hobby Vehicles 0.61% 19.27x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 6.66% 19.17x
Right Wing Blogs - Conspiracy Theories 5.02% 18.41x
Tennis, Golf & Boxing 2.02% 17.72x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Content Affinity attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Humor & Entertainment audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male