Explore the Humor & Entertainment Audience
Below you'll find more information about the Humor & Entertainment audience, broken down in different categories based on their digital and physical behaviors. These are 180.7 thousand unique devices whose actions qualify for the Humor & Entertainment audience.
INTERESTS
The Humor & Entertainment audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Humor & Entertainment audience is Tea Party Policy Supporters.
| Interest | Composition | Index |
| Tea Party Policy Supporters | 40.70% | 24.00x |
| Family Values Advocates | 43.08% | 21.74x |
| Retirees | 33.97% | 20.33x |
| Back Pain Sufferers | 33.36% | 19.84x |
| Mahjong Players | 35.63% | 18.89x |
| Ancestry Researchers | 32.06% | 18.74x |
| Flower & Gift Basket Shoppers | 36.24% | 18.56x |
| Democrats | 32.33% | 17.84x |
| Solitaire Players | 33.12% | 17.42x |
| Pain Medication Users | 33.32% | 16.09x |
Composition Percentage:
The overlap percentage between the Humor & Entertainment audience and the Interest attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
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APPAREL RETAILERS
The Humor & Entertainment audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Humor & Entertainment audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 0.03% | 1.78x |
| Uniqlo | 0.02% | 1.47x |
| Urban Outfitters | 0.06% | 1.38x |
| Columbia | 0.01% | 1.30x |
| Tommy Bahama | 0.02% | 1.18x |
| Jos A. Bank Clothiers | 0.13% | 1.10x |
| Belk | 0.01% | 1.04x |
| Victoria's Secret | 0.07% | 1.04x |
| Zara | 0.02% | 0.96x |
| Brooks Brothers | 0.03% | 0.95x |
Composition Percentage:
The overlap percentage between the Humor & Entertainment audience and the Location attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
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WEBSITES
The Humor & Entertainment audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Humor & Entertainment audience is flixxy.com.
| Website | Composition | Index |
| flixxy.com | 56.02% | 909.53x |
| ba-bamail.com | 12.77% | 226.35x |
| wimp.com | 5.23% | 179.76x |
| break.com | 8.72% | 164.35x |
| truthorfiction.com | 4.59% | 115.05x |
| westernjournalism.com | 5.68% | 110.72x |
| endingthefed.com | 4.38% | 104.30x |
| detonate.com | 3.64% | 102.77x |
| americanactionnews.com | 4.47% | 95.55x |
| prageru.com | 14.77% | 93.37x |
Composition Percentage:
The overlap percentage between the Humor & Entertainment audience and the Web attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Humor & Entertainment audience is Assorted Topics (Cooking, Games, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Cooking, Games, Viral Media) | 0.69% | 52.64x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 2.62% | 40.81x |
| Right Wing Blogs - Political Activism | 6.43% | 33.64x |
| Right Wing Blogs - Pro-gun & Pro-life | 14.35% | 32.81x |
| Cars, Travel & Food | 1.42% | 30.45x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 1.67% | 28.67x |
| Discount Shopping | 8.84% | 25.62x |
| Right Wing Blogs - Conspiracy Theories | 13.68% | 22.97x |
| Rural Living | 0.23% | 22.15x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.30% | 21.86x |
Composition Percentage:
The overlap percentage between the Humor & Entertainment audience and the Content Affinity attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
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DEMOGRAPHICS
The Humor & Entertainment audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male
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