Explore the Humor & Entertainment Audience
Below you'll find more information about the Humor & Entertainment audience, broken down in different categories based on their digital and physical behaviors. These are 220.7 thousand unique devices whose actions qualify for the Humor & Entertainment audience.
INTERESTS
The Humor & Entertainment audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Humor & Entertainment audience is Tea Party Policy Supporters.
| Interest | Composition | Index |
| Tea Party Policy Supporters | 39.17% | 20.64x |
| Family Values Advocates | 42.63% | 19.80x |
| Retirees | 33.28% | 17.64x |
| Back Pain Sufferers | 33.82% | 16.95x |
| Solitaire Players | 28.60% | 16.54x |
| Flower & Gift Basket Shoppers | 31.53% | 16.35x |
| Ancestry Researchers | 30.69% | 15.32x |
| Democrats | 29.42% | 14.97x |
| Trivia Enthusiasts | 27.70% | 14.40x |
| Pain Medication Users | 31.38% | 13.60x |
Composition Percentage:
The overlap percentage between the Humor & Entertainment audience and the Interest attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
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APPAREL RETAILERS
The Humor & Entertainment audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Humor & Entertainment audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.05% | 1.45x |
| Lane Bryant | 0.04% | 1.27x |
| Brooks Brothers | 0.03% | 1.22x |
| Dressbarn | 0.04% | 1.14x |
| Talbots | 0.04% | 1.07x |
| LOFT | 0.03% | 1.06x |
| American Eagle Outfitters | 0.04% | 0.98x |
| Gymboree | 0.02% | 0.93x |
| Carhartt | 0.13% | 0.88x |
| Old Navy | 0.04% | 0.83x |
Composition Percentage:
The overlap percentage between the Humor & Entertainment audience and the Location attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
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WEBSITES
The Humor & Entertainment audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Humor & Entertainment audience is flixxy.com.
| Website | Composition | Index |
| flixxy.com | 56.40% | 763.48x |
| kentuckynewera.com | 4.76% | 195.61x |
| ba-bamail.com | 13.35% | 165.56x |
| wimp.com | 3.84% | 153.77x |
| kusi.com | 3.58% | 150.37x |
| break.com | 8.95% | 123.78x |
| truthorfiction.com | 4.83% | 110.16x |
| moneymorning.com | 2.70% | 109.47x |
| americanlibertyreport.com | 2.61% | 106.92x |
| westernjournalism.com | 6.15% | 91.56x |
Composition Percentage:
The overlap percentage between the Humor & Entertainment audience and the Web attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Humor & Entertainment audience is Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet).
| Content Affinity | Composition | Index |
| Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) | 2.83% | 32.83x |
| Right Wing Blogs - Pro-gun & Pro-life | 14.07% | 29.85x |
| Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 1.69% | 28.80x |
| Right Wing Blogs - Political Activism | 6.89% | 27.45x |
| Cars, Travel & Food | 1.40% | 21.13x |
| Right Wing Blogs - Conspiracy Theories | 13.93% | 20.77x |
| Discount Shopping | 9.24% | 19.59x |
| Free Online Game Players | 2.39% | 17.84x |
| Shopping Catalogs | 4.53% | 16.49x |
| Assorted Topics #11657 (Conservative News, Politics, Viral Media) | 11.93% | 15.64x |
Composition Percentage:
The overlap percentage between the Humor & Entertainment audience and the Content Affinity attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
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DEMOGRAPHICS
The Humor & Entertainment audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male
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