Dstillery Audiences

HUMOR & ENTERTAINMENT

Audience Size: 74.5 Thousand Devices

Explore the Humor & Entertainment Audience

Below you'll find more information about the Humor & Entertainment audience, broken down in different categories based on their digital and physical behaviors. These are 74.5 thousand unique devices whose actions qualify for the Humor & Entertainment audience.

Dstillery Crafted Audiences

INTERESTS

The Humor & Entertainment audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Humor & Entertainment audience is Tea Party Policy Supporters.

Interest Composition Index
Tea Party Policy Supporters 50.20% 20.49x
Generic Prescription Drug Shoppers 40.05% 17.55x
Solitaire Players 42.06% 17.52x
Family Values Advocates 42.99% 16.81x
Home Medical Supplies Shoppers 40.32% 16.21x
Retirees 34.45% 16.10x
Democrats 38.18% 16.04x
Trivia Enthusiasts 39.39% 15.54x
Back Pain Sufferers 34.18% 15.50x
Golf Course Researchers 35.91% 14.93x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Interest attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Humor & Entertainment audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Humor & Entertainment audience is REI.

Location Composition Index
REI 0.02% 3.19x
Hugo Boss 0.02% 2.24x
Hollister 0.01% 1.90x
Club Monaco 0.01% 1.73x
Ann Taylor 0.01% 1.71x
Uniqlo 0.01% 1.60x
H&M 0.01% 1.56x
Dressbarn 0.01% 1.47x
Old Navy 0.03% 1.45x
Lane Bryant 0.02% 1.44x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Location attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Web Insights

WEBSITES

The Humor & Entertainment audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Humor & Entertainment audience is flixxy.com.

Website Composition Index
flixxy.com 58.86% 264.43x
teaparty.org 6.53% 75.65x
omglane.com 5.02% 67.83x
stantondaily.com 8.09% 58.37x
trumptrainnews.com 4.24% 57.23x
purevolume.com 6.00% 53.24x
wimp.com 8.54% 52.21x
billoreilly.com 4.55% 49.84x
threepercenternation.com 5.52% 49.78x
symptomfind.com 4.68% 49.63x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Web attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Humor & Entertainment audience is Right Wing Blogs - Political Activism.

Content Affinity Composition Index
Right Wing Blogs - Political Activism 0.86% 40.07x
Right Wing Blogs - Pro-gun & Pro-life 12.49% 33.11x
Discount Shopping 1.10% 28.03x
Holistic Medicine 0.63% 24.75x
Right Wing Blogs - Conspiracy Theories 7.33% 23.63x
Free Online Game Players 1.96% 21.89x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.39% 20.27x
Comedy Content 0.47% 19.34x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 2.41% 18.92x
Shopping Catalogs 1.55% 18.91x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Content Affinity attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Humor & Entertainment audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male