Dstillery Audiences

HUMOR & ENTERTAINMENT

Audience Size: 238.3 Thousand Devices

Explore the Humor & Entertainment Audience

Below you'll find more information about the Humor & Entertainment audience, broken down in different categories based on their digital and physical behaviors. These are 238.3 thousand unique devices whose actions qualify for the Humor & Entertainment audience.

Dstillery Crafted Audiences

INTERESTS

The Humor & Entertainment audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Humor & Entertainment audience is Tea Party Policy Supporters.

Interest Composition Index
Tea Party Policy Supporters 37.00% 20.02x
Family Values Advocates 41.39% 19.40x
Medicare Price Shoppers 34.72% 17.32x
Retirees 34.14% 17.21x
Back Pain Sufferers 34.72% 16.63x
Flower & Gift Basket Shoppers 31.65% 15.53x
Solitaire Players 26.95% 15.13x
Ancestry Researchers 29.58% 14.50x
Democrats 29.39% 14.26x
Pain Medication Users 31.19% 13.26x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Interest attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Humor & Entertainment audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Humor & Entertainment audience is Talbots.

Location Composition Index
Talbots 0.04% 1.63x
Dressbarn 0.04% 1.62x
The Childrens Place 0.04% 1.27x
Coach 0.04% 1.13x
Carhartt 0.15% 1.12x
Old Navy 0.04% 1.07x
Victoria's Secret 0.05% 1.05x
Chicos 0.03% 1.04x
Lane Bryant 0.02% 0.87x
LOFT 0.02% 0.67x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Location attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Web Insights

WEBSITES

The Humor & Entertainment audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Humor & Entertainment audience is flixxy.com.

Website Composition Index
flixxy.com 55.78% 743.17x
coolestone.com 18.94% 695.16x
kentuckynewera.com 4.88% 200.38x
kusi.com 3.89% 161.95x
ba-bamail.com 14.24% 161.45x
truthorfiction.com 5.05% 111.86x
americanlibertyreport.com 2.49% 105.76x
moneymorning.com 3.04% 101.20x
break.com 9.43% 100.39x
search.aol.com 2.13% 90.15x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Web attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Humor & Entertainment audience is Assorted Topics #11250 (Cooking, Games, Viral Media).

Content Affinity Composition Index
Assorted Topics #11250 (Cooking, Games, Viral Media) 0.73% 32.62x
Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) 3.03% 32.25x
Right Wing Blogs - Pro-gun & Pro-life 13.42% 30.03x
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.59% 29.97x
Right Wing Blogs - Political Activism 7.17% 24.07x
Right Wing Blogs - Conspiracy Theories 13.94% 20.50x
Cars, Travel & Food 1.59% 19.98x
Free Online Game Players 2.42% 18.75x
Discount Shopping 9.66% 18.29x
Shopping Catalogs 4.47% 17.27x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Content Affinity attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Humor & Entertainment audience resonates most for the following age and income brackets.
Age
Income
$25,000-$49,999