Dstillery Audiences

HUMOR & ENTERTAINMENT

Audience Size: 44.2 Thousand Devices

Explore the Humor & Entertainment Audience

Below you'll find more information about the Humor & Entertainment audience, broken down in different categories based on their digital and physical behaviors. These are 44.2 thousand unique devices whose actions qualify for the Humor & Entertainment audience.

Dstillery Crafted Audiences

INTERESTS

The Humor & Entertainment audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Humor & Entertainment audience is Generic Prescription Drug Shoppers.

Interest Composition Index
Generic Prescription Drug Shoppers 33.49% 15.85x
Back Pain Sufferers 32.79% 15.73x
Trivia Enthusiasts 40.65% 14.58x
Automotive Racing Enthusiasts 34.41% 14.03x
Solitaire Players 39.49% 13.91x
TV Game Show Fans 25.64% 13.17x
Golf Course Researchers 34.18% 13.13x
Charitable Organization Supporters 26.79% 13.08x
Home Medical Supplies Shoppers 35.10% 12.89x
First Aid Researchers 26.56% 12.78x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Interest attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Humor & Entertainment audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Humor & Entertainment audience is Hugo Boss.

Location Composition Index
Hugo Boss 0.02% 2.24x
The Childrens Place 0.02% 1.92x
Club Monaco 0.01% 1.73x
Ann Taylor 0.01% 1.71x
Old Navy 0.02% 1.71x
Journeys 0.02% 1.67x
Uniqlo 0.01% 1.60x
Victoria's Secret 0.02% 1.54x
Zara 0.01% 1.43x
Kate Spade 0.01% 1.29x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Location attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Web Insights

WEBSITES

The Humor & Entertainment audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Humor & Entertainment audience is mandatory.com.

Website Composition Index
mandatory.com 21.13% 52.63x
breitbart.com 7.54% 45.89x
petsdetective.com 7.91% 45.17x
topixoffbeat.com 8.21% 45.10x
shop411.com 12.72% 43.64x
absolutehistory.com 8.74% 43.19x
triptrivia.com 4.99% 41.90x
scribol.com 8.66% 41.04x
twistedsifter.com 9.33% 40.87x
smarter.com 9.30% 39.51x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Web attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Humor & Entertainment audience is Right Wing Blogs - Pro-gun & Pro-life.

Content Affinity Composition Index
Right Wing Blogs - Pro-gun & Pro-life 10.11% 31.78x
Online Games for Kids 4.44% 27.95x
Free Online Game Players 0.90% 23.31x
Jokes & Riddles 0.71% 23.19x
Charity Walks 4.40% 22.85x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 7.47% 22.67x
Right Wing Blogs - Conspiracy Theories 6.52% 21.09x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 1.18% 20.73x
Numerology & Astrology 1.98% 19.63x
Horse Racing 0.90% 19.61x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Content Affinity attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Humor & Entertainment audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male