Dstillery Audiences

HUMOR & ENTERTAINMENT

Audience Size: 160.7 Thousand Devices

Explore the Humor & Entertainment Audience

Below you'll find more information about the Humor & Entertainment audience, broken down in different categories based on their digital and physical behaviors. These are 160.7 thousand unique devices whose actions qualify for the Humor & Entertainment audience.

Dstillery Crafted Audiences

INTERESTS

The Humor & Entertainment audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Humor & Entertainment audience is Tea Party Policy Supporters.

Interest Composition Index
Tea Party Policy Supporters 40.08% 28.78x
Family Values Advocates 40.66% 23.99x
Retirees 33.10% 23.14x
Mahjong Players 33.60% 22.63x
Solitaire Players 31.29% 21.79x
Back Pain Sufferers 32.10% 21.67x
Ancestry Researchers 32.71% 21.64x
Flower & Gift Basket Shoppers 35.04% 21.16x
Democrats 32.88% 20.22x
Trivia Enthusiasts 30.09% 19.80x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Interest attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Humor & Entertainment audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Humor & Entertainment audience is Express.

Location Composition Index
Express 0.03% 2.10x
Chicos 0.06% 2.07x
REI 0.02% 2.05x
Patagonia 0.02% 2.05x
Armani 0.04% 1.83x
Madewell 0.02% 1.80x
Talbots 0.04% 1.58x
Gymboree 0.02% 1.41x
Banana Republic 0.03% 1.40x
Forever 21 0.04% 1.37x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Location attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Web Insights

WEBSITES

The Humor & Entertainment audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Humor & Entertainment audience is flixxy.com.

Website Composition Index
flixxy.com 54.77% 778.00x
ba-bamail.com 12.10% 212.78x
wimp.com 6.10% 164.64x
break.com 8.65% 154.36x
truthorfiction.com 4.30% 104.11x
westernjournalism.com 5.43% 97.92x
prageru.com 14.40% 93.43x
endingthefed.com 4.05% 90.73x
detonate.com 3.45% 89.01x
kusi.com 3.12% 84.79x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Web attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Humor & Entertainment audience is Assorted Topics (Cooking, Games, Viral Media).

Content Affinity Composition Index
Assorted Topics (Cooking, Games, Viral Media) 0.65% 56.22x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 2.23% 44.47x
Right Wing Blogs - Political Activism 6.16% 35.30x
Cars, Travel & Food 1.38% 34.83x
Right Wing Blogs - Pro-gun & Pro-life 14.75% 30.48x
Discount Shopping 8.40% 28.06x
Right Wing Blogs - Conspiracy Theories 13.72% 23.19x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.80% 22.78x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.28% 19.89x
Shopping Catalogs 4.37% 19.88x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Content Affinity attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Humor & Entertainment audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male