Explore the Humor & Entertainment Audience
Below you'll find more information about the Humor & Entertainment audience, broken down in different categories based on their digital and physical behaviors. These are 42.8 thousand unique devices whose actions qualify for the Humor & Entertainment audience.
INTERESTS
The Humor & Entertainment audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Humor & Entertainment audience is Generic Prescription Drug Shoppers.
| Interest | Composition | Index |
| Generic Prescription Drug Shoppers | 28.83% | 13.84x |
| Trivia Enthusiasts | 35.93% | 13.25x |
| Back Pain Sufferers | 29.06% | 12.95x |
| Ireland Trip Planners | 26.54% | 11.51x |
| Food Delivery Service Users | 20.59% | 11.34x |
| Automotive Racing Enthusiasts | 25.86% | 11.28x |
| First Aid Researchers | 23.57% | 11.22x |
| Mahjong Players | 33.18% | 11.19x |
| Conservative News Readers | 23.57% | 11.19x |
| Ink & Toner Shoppers | 29.29% | 11.14x |
Composition Percentage:
The overlap percentage between the Humor & Entertainment audience and the Interest attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
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APPAREL RETAILERS
The Humor & Entertainment audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Humor & Entertainment audience is Hugo Boss.
| Location | Composition | Index |
| Hugo Boss | 0.02% | 2.24x |
| Club Monaco | 0.01% | 1.73x |
| Ann Taylor | 0.01% | 1.71x |
| Uniqlo | 0.01% | 1.60x |
| Victoria's Secret | 0.02% | 1.54x |
| Zara | 0.01% | 1.43x |
| Kate Spade | 0.01% | 1.29x |
| Forever 21 | 0.02% | 1.24x |
| Charlotte Russe | 0.02% | 1.14x |
| Madewell | 0.02% | 1.08x |
Composition Percentage:
The overlap percentage between the Humor & Entertainment audience and the Location attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
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WEBSITES
The Humor & Entertainment audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Humor & Entertainment audience is mandatory.com.
| Website | Composition | Index |
| mandatory.com | 21.05% | 54.39x |
| scribol.com | 5.82% | 48.67x |
| smarter.com | 7.72% | 48.67x |
| ewrestlingnews.com | 5.99% | 44.95x |
| wimp.com | 13.74% | 43.81x |
| playjunkie.com | 6.61% | 38.29x |
| likeswifty.com | 6.21% | 38.24x |
| shop411.com | 10.68% | 38.07x |
| roughmaps.com | 5.50% | 37.81x |
| vimeo.com | 20.12% | 37.39x |
Composition Percentage:
The overlap percentage between the Humor & Entertainment audience and the Web attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Humor & Entertainment audience is Online Games for Kids.
| Content Affinity | Composition | Index |
| Online Games for Kids | 3.42% | 28.01x |
| Right Wing Blogs - Pro-gun & Pro-life | 8.54% | 27.96x |
| Free Online Game Players | 0.89% | 26.85x |
| Numerology & Astrology | 1.74% | 25.15x |
| Comedy Content | 0.84% | 23.07x |
| Charity Walks | 4.08% | 21.00x |
| Hobby Vehicles | 0.61% | 19.27x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 6.66% | 19.17x |
| Right Wing Blogs - Conspiracy Theories | 5.02% | 18.41x |
| Tennis, Golf & Boxing | 2.02% | 17.72x |
Composition Percentage:
The overlap percentage between the Humor & Entertainment audience and the Content Affinity attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
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DEMOGRAPHICS
The Humor & Entertainment audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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