Dstillery Audiences

HUMOR & ENTERTAINMENT

Audience Size: 40.8 Thousand Devices

Explore the Humor & Entertainment Audience

Below you'll find more information about the Humor & Entertainment audience, broken down in different categories based on their digital and physical behaviors. These are 40.8 thousand unique devices whose actions qualify for the Humor & Entertainment audience.

Dstillery Crafted Audiences

INTERESTS

The Humor & Entertainment audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Humor & Entertainment audience is Solitaire Players.

Interest Composition Index
Solitaire Players 38.98% 13.20x
Trivia Enthusiasts 37.29% 12.78x
Generic Prescription Drug Shoppers 36.56% 11.68x
Automotive Racing Enthusiasts 28.57% 11.37x
Back Pain Sufferers 36.32% 10.94x
TV Game Show Fans 30.51% 9.81x
Charitable Organization Supporters 29.30% 9.73x
Mahjong Players 36.56% 9.65x
First Aid Researchers 28.33% 9.60x
Nature and Outdoors Book Readers 19.61% 9.53x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Interest attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Humor & Entertainment audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Humor & Entertainment audience is Maurices.

Location Composition Index
Maurices 0.03% 3.21x
Hugo Boss 0.02% 2.24x
Old Navy 0.02% 1.97x
Victoria's Secret 0.02% 1.95x
Club Monaco 0.01% 1.73x
Ann Taylor 0.01% 1.71x
Uniqlo 0.01% 1.60x
Zara 0.01% 1.43x
Kate Spade 0.01% 1.29x
Forever 21 0.02% 1.24x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Location attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Web Insights

WEBSITES

The Humor & Entertainment audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Humor & Entertainment audience is shopping.net.

Website Composition Index
shopping.net 9.69% 58.25x
judicialwatch.org 7.14% 56.04x
mandatory.com 26.06% 48.35x
blair.com 6.56% 47.26x
petsdetective.com 10.23% 39.28x
breitbart.com 11.68% 38.75x
wimp.com 13.53% 38.54x
informationvine.com 10.48% 37.61x
shop411.com 15.16% 37.22x
triptrivia.com 5.57% 36.84x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Web attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Humor & Entertainment audience is Right Wing Blogs - Pro-gun & Pro-life.

Content Affinity Composition Index
Right Wing Blogs - Pro-gun & Pro-life 10.83% 31.51x
Free Online Game Players 1.46% 24.67x
Comedy Content 0.94% 18.22x
Online Games for Kids 4.90% 17.73x
Assorted Topics (College Sports, Anime, Business, Social Media, Food) 8.19% 17.14x
Russia Cluster 0.52% 15.72x
Charity Walks 4.71% 15.67x
Right Wing Blogs - Conspiracy Theories 7.02% 15.60x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 7.82% 15.53x
Home Decoration - Crafts & Kids 0.42% 15.30x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Content Affinity attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Humor & Entertainment audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male