Explore the Humor & Entertainment Audience
Below you'll find more information about the Humor & Entertainment audience, broken down in different categories based on their digital and physical behaviors. These are 19.7 thousand unique devices whose actions qualify for the Humor & Entertainment audience.
INTERESTS
The Humor & Entertainment audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Humor & Entertainment audience is Videographers.
| Interest | Composition | Index |
| Videographers | 39.90% | 25.73x |
| Christmas Lights Shoppers | 33.17% | 19.92x |
| Flower Delivery Shoppers | 22.12% | 17.57x |
| Readers of Jewish Content | 29.81% | 17.49x |
| Back Pain Sufferers | 28.85% | 17.08x |
| Home Goods Supercenter Shoppers | 16.35% | 16.23x |
| Generic Prescription Drug Shoppers | 26.44% | 15.89x |
| Business Accounting Software Researchers | 28.37% | 15.70x |
| Financially Aware (COVID-19 related) | 22.60% | 15.62x |
| Mahjong Players | 41.83% | 15.15x |
Composition Percentage:
The overlap percentage between the Humor & Entertainment audience and the Interest attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
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APPAREL RETAILERS
The Humor & Entertainment audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Humor & Entertainment audience is Hugo Boss.
| Location | Composition | Index |
| Hugo Boss | 0.02% | 2.24x |
| Club Monaco | 0.01% | 1.73x |
| Ann Taylor | 0.01% | 1.71x |
| Uniqlo | 0.01% | 1.60x |
| The Childrens Place | 0.03% | 1.59x |
| Carhartt | 0.15% | 1.59x |
| Zara | 0.01% | 1.43x |
| Kate Spade | 0.01% | 1.29x |
| Forever 21 | 0.02% | 1.24x |
| Old Navy | 0.03% | 1.24x |
Composition Percentage:
The overlap percentage between the Humor & Entertainment audience and the Location attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
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WEBSITES
The Humor & Entertainment audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Humor & Entertainment audience is mandatory.com.
| Website | Composition | Index |
| mandatory.com | 27.31% | 83.23x |
| theepochtimes.com | 18.54% | 54.05x |
| wimp.com | 12.20% | 42.47x |
| pjmedia.com | 12.87% | 41.06x |
| thegatewaypundit.com | 13.46% | 39.99x |
| icepop.com | 16.77% | 36.76x |
| trend-chaser.com | 12.10% | 35.00x |
| gloriousa.com | 11.72% | 34.79x |
| redstate.com | 15.12% | 33.71x |
| unpuzzlefinance.com | 9.53% | 33.53x |
Composition Percentage:
The overlap percentage between the Humor & Entertainment audience and the Web attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Humor & Entertainment audience is Online Games for Kids.
| Content Affinity | Composition | Index |
| Online Games for Kids | 1.66% | 32.46x |
| Charity Walks | 3.71% | 24.94x |
| Assorted Topics (Viral Media, Paid Traffic) | 2.54% | 23.12x |
| Muscle Cars | 11.90% | 22.86x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 4.88% | 18.77x |
| Conservatives & Conspiracies | 3.51% | 18.39x |
| Assorted Topics (Conservative News, Politics, Viral Media) | 6.15% | 17.83x |
| Canada Shopping - Lifestyle and Mommy Blogs | 1.27% | 16.78x |
| Winnipeg Canada News | 1.07% | 16.57x |
| Canada Business Cluster | 3.71% | 13.08x |
Composition Percentage:
The overlap percentage between the Humor & Entertainment audience and the Content Affinity attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
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DEMOGRAPHICS
The Humor & Entertainment audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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