Explore the Humor & Entertainment Audience
Below you'll find more information about the Humor & Entertainment audience, broken down in different categories based on their digital and physical behaviors. These are 93.8 thousand unique devices whose actions qualify for the Humor & Entertainment audience.
INTERESTS
The Humor & Entertainment audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Humor & Entertainment audience is Tea Party Policy Supporters.
| Interest | Composition | Index |
| Tea Party Policy Supporters | 57.20% | 20.35x |
| Family Values Advocates | 54.28% | 17.38x |
| Solitaire Players | 50.57% | 16.15x |
| Back Pain Sufferers | 45.05% | 15.66x |
| Retirees | 47.05% | 15.60x |
| Automotive Racing Enthusiasts | 45.84% | 15.05x |
| Home Medical Supplies Shoppers | 44.40% | 14.84x |
| Ancestry Researchers | 43.67% | 14.82x |
| Democrats | 50.22% | 14.75x |
| Trivia Enthusiasts | 43.45% | 14.62x |
Composition Percentage:
The overlap percentage between the Humor & Entertainment audience and the Interest attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
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APPAREL RETAILERS
The Humor & Entertainment audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Humor & Entertainment audience is REI.
| Location | Composition | Index |
| REI | 0.03% | 4.11x |
| Belk | 0.02% | 3.60x |
| Eddie Bauer | 0.03% | 2.64x |
| Ann Taylor | 0.02% | 2.29x |
| Club Monaco | 0.01% | 1.73x |
| Michael Kors | 0.04% | 1.61x |
| Lane Bryant | 0.03% | 1.42x |
| Brooks Brothers | 0.02% | 1.29x |
| Uniqlo | 0.01% | 1.27x |
| Banana Republic | 0.05% | 1.24x |
Composition Percentage:
The overlap percentage between the Humor & Entertainment audience and the Location attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
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WEBSITES
The Humor & Entertainment audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Humor & Entertainment audience is flixxy.com.
| Website | Composition | Index |
| flixxy.com | 55.74% | 1019.02x |
| prageru.com | 10.35% | 195.93x |
| celebhour.com | 6.28% | 106.89x |
| mvotd.com | 8.02% | 100.30x |
| dingit.tv | 5.26% | 99.09x |
| wimp.com | 7.37% | 76.75x |
| thegamer.tv | 4.16% | 75.43x |
| teaparty.org | 8.06% | 73.70x |
| ijr.com | 6.06% | 72.40x |
| omglane.com | 6.74% | 70.90x |
Composition Percentage:
The overlap percentage between the Humor & Entertainment audience and the Web attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Humor & Entertainment audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).
| Content Affinity | Composition | Index |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 1.03% | 65.32x |
| Right Wing Blogs - Political Activism | 3.67% | 63.10x |
| Cars, Travel & Food | 0.73% | 53.54x |
| Discount Shopping | 5.07% | 45.98x |
| Right Wing Blogs - Pro-gun & Pro-life | 14.76% | 33.46x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.98% | 32.06x |
| Home Improvement Contractor | 1.07% | 31.30x |
| Right Wing Blogs - Conspiracy Theories | 11.52% | 30.92x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.26% | 30.42x |
| Shopping Catalogs | 3.02% | 25.98x |
Composition Percentage:
The overlap percentage between the Humor & Entertainment audience and the Content Affinity attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
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DEMOGRAPHICS
The Humor & Entertainment audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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