Explore the Humor & Entertainment Audience
Below you'll find more information about the Humor & Entertainment audience, broken down in different categories based on their digital and physical behaviors. These are 32.3 thousand unique devices whose actions qualify for the Humor & Entertainment audience.
INTERESTS
The Humor & Entertainment audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Humor & Entertainment audience is Generic Prescription Drug Shoppers.
| Interest | Composition | Index |
| Generic Prescription Drug Shoppers | 32.34% | 15.75x |
| Christmas Lights Shoppers | 27.54% | 14.55x |
| Trivia Enthusiasts | 38.92% | 14.10x |
| Back Pain Sufferers | 30.24% | 13.95x |
| Eco-Conscious Consumers | 21.86% | 13.38x |
| Mahjong Players | 37.13% | 12.86x |
| Automotive Racing Enthusiasts | 29.34% | 12.73x |
| Ancestry Researchers | 33.23% | 12.63x |
| Solitaire Players | 32.63% | 12.56x |
| Nature and Outdoors Book Readers | 21.86% | 12.13x |
Composition Percentage:
The overlap percentage between the Humor & Entertainment audience and the Interest attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
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APPAREL RETAILERS
The Humor & Entertainment audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Humor & Entertainment audience is Hugo Boss.
| Location | Composition | Index |
| Hugo Boss | 0.02% | 2.24x |
| Old Navy | 0.03% | 1.83x |
| White House Black Market | 0.03% | 1.74x |
| Club Monaco | 0.01% | 1.73x |
| Ann Taylor | 0.01% | 1.71x |
| Uniqlo | 0.01% | 1.60x |
| The Childrens Place | 0.03% | 1.59x |
| Journeys | 0.02% | 1.49x |
| Zara | 0.01% | 1.43x |
| Victoria's Secret | 0.02% | 1.40x |
Composition Percentage:
The overlap percentage between the Humor & Entertainment audience and the Location attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
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WEBSITES
The Humor & Entertainment audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Humor & Entertainment audience is vimeo.com.
| Website | Composition | Index |
| vimeo.com | 14.06% | 63.71x |
| mandatory.com | 22.21% | 58.44x |
| mentalflare.com | 9.01% | 55.38x |
| shop411.com | 8.69% | 47.53x |
| cbn.com | 9.82% | 44.77x |
| twistedsifter.com | 7.37% | 44.63x |
| americanthinker.com | 15.18% | 41.12x |
| tradingblvd.com | 10.14% | 40.30x |
| fastquicksearch.com | 9.40% | 39.18x |
| wnd.com | 8.32% | 39.07x |
Composition Percentage:
The overlap percentage between the Humor & Entertainment audience and the Web attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Humor & Entertainment audience is Numerology & Astrology.
| Content Affinity | Composition | Index |
| Numerology & Astrology | 1.11% | 34.27x |
| Online Games for Kids | 2.59% | 33.33x |
| Charity Walks | 4.01% | 23.69x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 6.04% | 21.28x |
| Assorted Topics (Conservative News, Politics, Viral Media) | 7.27% | 19.96x |
| Muscle Cars | 15.04% | 16.45x |
| Assorted Topics (Events, Tickets, Fitness) | 4.56% | 16.23x |
| Canada Consumer Product Cluster | 2.40% | 15.67x |
| Furniture Shopping | 0.86% | 15.36x |
| Assorted Topics (Viral Media, Paid Traffic) | 2.03% | 14.95x |
Composition Percentage:
The overlap percentage between the Humor & Entertainment audience and the Content Affinity attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
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DEMOGRAPHICS
The Humor & Entertainment audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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