Dstillery Audiences

HUMOR & ENTERTAINMENT

Audience Size: 67.5 Thousand Devices

Explore the Humor & Entertainment Audience

Below you'll find more information about the Humor & Entertainment audience, broken down in different categories based on their digital and physical behaviors. These are 67.5 thousand unique devices whose actions qualify for the Humor & Entertainment audience.

Dstillery Crafted Audiences

INTERESTS

The Humor & Entertainment audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Humor & Entertainment audience is Solitaire Players.

Interest Composition Index
Solitaire Players 41.11% 17.01x
Generic Prescription Drug Shoppers 36.88% 16.31x
Golf Course Researchers 37.03% 14.94x
Back Pain Sufferers 32.65% 14.76x
Automotive Racing Enthusiasts 34.99% 14.57x
Retirees 30.32% 14.50x
Trivia Enthusiasts 37.32% 14.49x
Home Medical Supplies Shoppers 36.01% 14.34x
Mahjong Players 35.57% 14.23x
Flower & Gift Basket Shoppers 31.92% 13.37x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Interest attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Humor & Entertainment audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Humor & Entertainment audience is REI.

Location Composition Index
REI 0.02% 3.19x
Hugo Boss 0.02% 2.24x
Maurices 0.01% 1.82x
Club Monaco 0.01% 1.73x
Mens Wearhouse 0.01% 1.71x
Ann Taylor 0.01% 1.71x
Uniqlo 0.01% 1.60x
Lane Bryant 0.02% 1.44x
Zara 0.01% 1.43x
Old Navy 0.01% 1.40x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Location attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Web Insights

WEBSITES

The Humor & Entertainment audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Humor & Entertainment audience is flixxy.com.

Website Composition Index
flixxy.com 58.27% 407.76x
purevolume.com 5.91% 67.24x
stantondaily.com 5.38% 63.88x
trumptrainnews.com 4.52% 59.21x
homeandgardenideas.com 5.00% 59.01x
braincharm.com 7.79% 58.09x
brainstay.com 4.16% 56.83x
fallbrook247.com 4.09% 54.71x
threepercenternation.com 4.91% 53.24x
listoviral.com 4.29% 50.80x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Web attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Humor & Entertainment audience is Right Wing Blogs - Political Activism.

Content Affinity Composition Index
Right Wing Blogs - Political Activism 0.69% 37.35x
Right Wing Blogs - Pro-gun & Pro-life 12.59% 32.13x
Discount Shopping 0.77% 26.60x
Holistic Medicine 0.49% 24.10x
Right Wing Blogs - Conspiracy Theories 7.31% 21.93x
Free Online Game Players 1.66% 20.94x
Comedy Content 0.46% 18.24x
Charity Walks 6.28% 17.80x
Holiday Gifts 0.40% 17.77x
Assorted Topics (College Sports, Anime, Business, Social Media, Food) 8.94% 16.90x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Content Affinity attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Humor & Entertainment audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male