Dstillery Audiences

HUMOR & ENTERTAINMENT

Audience Size: 32.3 Thousand Devices

Explore the Humor & Entertainment Audience

Below you'll find more information about the Humor & Entertainment audience, broken down in different categories based on their digital and physical behaviors. These are 32.3 thousand unique devices whose actions qualify for the Humor & Entertainment audience.

Dstillery Crafted Audiences

INTERESTS

The Humor & Entertainment audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Humor & Entertainment audience is Generic Prescription Drug Shoppers.

Interest Composition Index
Generic Prescription Drug Shoppers 32.34% 15.75x
Christmas Lights Shoppers 27.54% 14.55x
Trivia Enthusiasts 38.92% 14.10x
Back Pain Sufferers 30.24% 13.95x
Eco-Conscious Consumers 21.86% 13.38x
Mahjong Players 37.13% 12.86x
Automotive Racing Enthusiasts 29.34% 12.73x
Ancestry Researchers 33.23% 12.63x
Solitaire Players 32.63% 12.56x
Nature and Outdoors Book Readers 21.86% 12.13x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Interest attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Humor & Entertainment audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Humor & Entertainment audience is Hugo Boss.

Location Composition Index
Hugo Boss 0.02% 2.24x
Old Navy 0.03% 1.83x
White House Black Market 0.03% 1.74x
Club Monaco 0.01% 1.73x
Ann Taylor 0.01% 1.71x
Uniqlo 0.01% 1.60x
The Childrens Place 0.03% 1.59x
Journeys 0.02% 1.49x
Zara 0.01% 1.43x
Victoria's Secret 0.02% 1.40x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Location attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Web Insights

WEBSITES

The Humor & Entertainment audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Humor & Entertainment audience is vimeo.com.

Website Composition Index
vimeo.com 14.06% 63.71x
mandatory.com 22.21% 58.44x
mentalflare.com 9.01% 55.38x
shop411.com 8.69% 47.53x
cbn.com 9.82% 44.77x
twistedsifter.com 7.37% 44.63x
americanthinker.com 15.18% 41.12x
tradingblvd.com 10.14% 40.30x
fastquicksearch.com 9.40% 39.18x
wnd.com 8.32% 39.07x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Web attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Humor & Entertainment audience is Numerology & Astrology.

Content Affinity Composition Index
Numerology & Astrology 1.11% 34.27x
Online Games for Kids 2.59% 33.33x
Charity Walks 4.01% 23.69x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 6.04% 21.28x
Assorted Topics (Conservative News, Politics, Viral Media) 7.27% 19.96x
Muscle Cars 15.04% 16.45x
Assorted Topics (Events, Tickets, Fitness) 4.56% 16.23x
Canada Consumer Product Cluster 2.40% 15.67x
Furniture Shopping 0.86% 15.36x
Assorted Topics (Viral Media, Paid Traffic) 2.03% 14.95x
Composition Percentage: The overlap percentage between the Humor & Entertainment audience and the Content Affinity attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Humor & Entertainment audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female