Explore the Humor & Entertainment Audience
Below you'll find more information about the Humor & Entertainment audience, broken down in different categories based on their digital and physical behaviors. These are 67.5 thousand unique devices whose actions qualify for the Humor & Entertainment audience.
INTERESTS
The Humor & Entertainment audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Humor & Entertainment audience is Solitaire Players.
| Interest | Composition | Index |
| Solitaire Players | 41.11% | 17.01x |
| Generic Prescription Drug Shoppers | 36.88% | 16.31x |
| Golf Course Researchers | 37.03% | 14.94x |
| Back Pain Sufferers | 32.65% | 14.76x |
| Automotive Racing Enthusiasts | 34.99% | 14.57x |
| Retirees | 30.32% | 14.50x |
| Trivia Enthusiasts | 37.32% | 14.49x |
| Home Medical Supplies Shoppers | 36.01% | 14.34x |
| Mahjong Players | 35.57% | 14.23x |
| Flower & Gift Basket Shoppers | 31.92% | 13.37x |
Composition Percentage:
The overlap percentage between the Humor & Entertainment audience and the Interest attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
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APPAREL RETAILERS
The Humor & Entertainment audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Humor & Entertainment audience is REI.
| Location | Composition | Index |
| REI | 0.02% | 3.19x |
| Hugo Boss | 0.02% | 2.24x |
| Maurices | 0.01% | 1.82x |
| Club Monaco | 0.01% | 1.73x |
| Mens Wearhouse | 0.01% | 1.71x |
| Ann Taylor | 0.01% | 1.71x |
| Uniqlo | 0.01% | 1.60x |
| Lane Bryant | 0.02% | 1.44x |
| Zara | 0.01% | 1.43x |
| Old Navy | 0.01% | 1.40x |
Composition Percentage:
The overlap percentage between the Humor & Entertainment audience and the Location attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
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WEBSITES
The Humor & Entertainment audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Humor & Entertainment audience is flixxy.com.
| Website | Composition | Index |
| flixxy.com | 58.27% | 407.76x |
| purevolume.com | 5.91% | 67.24x |
| stantondaily.com | 5.38% | 63.88x |
| trumptrainnews.com | 4.52% | 59.21x |
| homeandgardenideas.com | 5.00% | 59.01x |
| braincharm.com | 7.79% | 58.09x |
| brainstay.com | 4.16% | 56.83x |
| fallbrook247.com | 4.09% | 54.71x |
| threepercenternation.com | 4.91% | 53.24x |
| listoviral.com | 4.29% | 50.80x |
Composition Percentage:
The overlap percentage between the Humor & Entertainment audience and the Web attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Humor & Entertainment audience is Right Wing Blogs - Political Activism.
| Content Affinity | Composition | Index |
| Right Wing Blogs - Political Activism | 0.69% | 37.35x |
| Right Wing Blogs - Pro-gun & Pro-life | 12.59% | 32.13x |
| Discount Shopping | 0.77% | 26.60x |
| Holistic Medicine | 0.49% | 24.10x |
| Right Wing Blogs - Conspiracy Theories | 7.31% | 21.93x |
| Free Online Game Players | 1.66% | 20.94x |
| Comedy Content | 0.46% | 18.24x |
| Charity Walks | 6.28% | 17.80x |
| Holiday Gifts | 0.40% | 17.77x |
| Assorted Topics (College Sports, Anime, Business, Social Media, Food) | 8.94% | 16.90x |
Composition Percentage:
The overlap percentage between the Humor & Entertainment audience and the Content Affinity attribute.
Index: A comparison of the Humor & Entertainment audience to the internet population.
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DEMOGRAPHICS
The Humor & Entertainment audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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