Dstillery Audiences

HUNTING

Audience Size: 1 Million Devices

Explore the Hunting Audience

Below you'll find more information about the Hunting audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Hunting audience.

Dstillery Crafted Audiences

INTERESTS

The Hunting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hunting audience is Archery Enthusiasts.

Interest Composition Index
Archery Enthusiasts 79.73% 31.30x
Hunters 86.06% 29.12x
Outdoors Enthusiasts 86.99% 28.40x
Getting Off the Grid Travelers 77.67% 28.23x
Gun Rights Advocates 67.54% 20.92x
Off the Grid Living Enthusiasts 42.65% 16.24x
Tractor Shoppers 47.61% 15.84x
Xtreme Sports Fans 46.42% 15.54x
Quads and ATV Enthusiasts 44.34% 14.78x
Truck Shoppers 42.31% 14.52x
Composition Percentage: The overlap percentage between the Hunting audience and the Interest attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hunting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hunting audience is Carhartt.

Location Composition Index
Carhartt 0.52% 1.99x
Belk 0.01% 1.27x
REI 0.01% 1.16x
Buckle 0.05% 1.05x
Eddie Bauer 0.02% 1.05x
Jos A. Bank Clothiers 0.03% 0.98x
Mens Wearhouse 0.05% 0.98x
Dressbarn 0.02% 0.94x
American Eagle Outfitters 0.04% 0.88x
Chicos 0.03% 0.83x
Composition Percentage: The overlap percentage between the Hunting audience and the Location attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hunting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hunting audience is bowhuntingmag.com.

Website Composition Index
bowhuntingmag.com 7.87% 220.64x
mountain-archery.com 3.14% 217.85x
badlandspacks.com 1.65% 216.30x
bowhunter.com 5.19% 215.05x
knightandhale.com 2.57% 213.87x
wildfowlmag.com 4.10% 211.07x
summitstands.com 3.11% 207.02x
scoutlookweather.com 1.03% 206.63x
huntersfriend.com 3.23% 203.58x
druryoutdoors.com 1.45% 197.15x
Composition Percentage: The overlap percentage between the Hunting audience and the Web attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hunting audience is Fishing.

Content Affinity Composition Index
Fishing 18.33% 49.29x
Gun Enthusiast - Rifles & Ammo 33.51% 38.07x
Survival Guides 0.57% 35.38x
Rural Living 0.18% 31.67x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 6.52% 31.03x
Gun Enthusiast - Hunting & Self Defense 48.81% 30.50x
Police Gear 9.04% 28.74x
Sports - Skiing, Snowboarding 0.03% 26.49x
Grilling 3.58% 24.06x
Texas Off-Roading 0.17% 23.89x
Composition Percentage: The overlap percentage between the Hunting audience and the Content Affinity attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hunting audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male