Dstillery Audiences

HUNTING

Audience Size: 957.3 Thousand Devices

Explore the Hunting Audience

Below you'll find more information about the Hunting audience, broken down in different categories based on their digital and physical behaviors. These are 957.3 thousand unique devices whose actions qualify for the Hunting audience.

Dstillery Crafted Audiences

INTERESTS

The Hunting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hunting audience is Archery Enthusiasts.

Interest Composition Index
Archery Enthusiasts 80.83% 30.37x
Outdoors Enthusiasts 86.81% 28.93x
Hunters 86.82% 28.58x
Gun Rights Advocates 68.23% 21.37x
Off the Grid Living Enthusiasts 44.77% 17.14x
Xtreme Sports Fans 45.93% 16.31x
Tractor Shoppers 48.75% 15.91x
Quads and ATV Enthusiasts 46.78% 15.35x
Truck Shoppers 44.59% 14.91x
Power Tools Shoppers 37.67% 14.64x
Composition Percentage: The overlap percentage between the Hunting audience and the Interest attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hunting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hunting audience is Carhartt.

Location Composition Index
Carhartt 0.34% 2.23x
Eddie Bauer 0.02% 1.16x
Buckle 0.04% 1.00x
Mens Wearhouse 0.05% 0.92x
Lane Bryant 0.03% 0.91x
Journeys 0.05% 0.86x
American Eagle Outfitters 0.04% 0.84x
Johnston and Murphy 0.04% 0.77x
Old Navy 0.05% 0.75x
Victoria's Secret 0.06% 0.73x
Composition Percentage: The overlap percentage between the Hunting audience and the Location attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hunting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hunting audience is bowhuntingmag.com.

Website Composition Index
bowhuntingmag.com 8.54% 265.70x
mountain-archery.com 3.44% 264.47x
bowhunter.com 5.97% 262.78x
badlandspacks.com 2.24% 257.69x
knightandhale.com 2.71% 254.48x
wildfowlmag.com 4.21% 253.31x
huntersfriend.com 3.66% 245.16x
summitstands.com 3.41% 240.55x
elk101store.com 1.30% 238.99x
lancasterarchery.com 5.06% 227.15x
Composition Percentage: The overlap percentage between the Hunting audience and the Web attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hunting audience is Fishing.

Content Affinity Composition Index
Fishing 18.82% 49.92x
Gun Enthusiast - Rifles & Ammo 33.13% 42.55x
Survival Guides 0.69% 41.92x
Rural Living 0.23% 37.14x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 7.18% 34.79x
Sports - Skiing, Snowboarding 0.04% 32.66x
Police Gear 9.95% 31.54x
Gun Enthusiast - Hunting & Self Defense 49.83% 30.57x
Airsoft & Paintball Equipment 1.19% 26.45x
Grilling 3.99% 25.35x
Composition Percentage: The overlap percentage between the Hunting audience and the Content Affinity attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hunting audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male