Dstillery Audiences

HUNTING

Audience Size: 362 Thousand Devices

Explore the Hunting Audience

Below you'll find more information about the Hunting audience, broken down in different categories based on their digital and physical behaviors. These are 362 thousand unique devices whose actions qualify for the Hunting audience.

Dstillery Crafted Audiences

INTERESTS

The Hunting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hunting audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 89.50% 36.47x
Archery Enthusiasts 91.53% 34.00x
Outdoors Enthusiasts 92.72% 28.87x
Hunters 85.57% 28.58x
Work Boots & Safety Footwear Shoppers 58.58% 21.11x
Meat Smokers Receipe Researchers 44.64% 19.41x
Off the Grid Living Enthusiasts 44.67% 18.45x
Xtreme Sports Fans 53.88% 18.09x
Tractor Shoppers 50.69% 16.64x
Fishing Equipment Shoppers 51.88% 15.92x
Composition Percentage: The overlap percentage between the Hunting audience and the Interest attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hunting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hunting audience is Kate Spade.

Location Composition Index
Kate Spade 0.01% 2.38x
H&M 0.02% 2.36x
Eddie Bauer 0.02% 2.00x
American Eagle Outfitters 0.03% 2.00x
Coach 0.01% 1.80x
Journeys 0.05% 1.75x
Gymboree 0.02% 1.68x
Forever 21 0.02% 1.67x
Michael Kors 0.02% 1.65x
Hollister 0.02% 1.61x
Composition Percentage: The overlap percentage between the Hunting audience and the Location attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hunting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hunting audience is qdma.com.

Website Composition Index
qdma.com 13.30% 427.90x
deeranddeerhunting.com 22.65% 420.61x
huntingnet.com 25.93% 391.12x
lancasterarchery.com 21.50% 363.44x
duckhuntingchat.com 12.66% 361.36x
monstermuleys.info 5.89% 341.34x
archerytalk.com 44.97% 312.68x
crossbownation.com 7.14% 284.25x
savagearms.com 4.98% 239.55x
americanrifleman.org 3.70% 232.42x
Composition Percentage: The overlap percentage between the Hunting audience and the Web attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hunting audience is Sports - Golf, Hunting, Fishing.

Content Affinity Composition Index
Sports - Golf, Hunting, Fishing 0.40% 83.39x
Fishing 17.43% 75.98x
Gun Enthusiast - Rifles & Ammo 26.60% 56.09x
Gun Enthusiast - Hunting & Self Defense 39.47% 55.46x
Construction Apparel 0.21% 51.30x
Police Gear 1.82% 49.96x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 4.56% 43.06x
Airsoft & Paintball Equipment 0.19% 39.87x
Survival Guides 0.38% 35.03x
Yard Structures 0.28% 34.55x
Composition Percentage: The overlap percentage between the Hunting audience and the Content Affinity attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hunting audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male