Dstillery Audiences

HUNTING

Audience Size: 329.6 Thousand Devices

Explore the Hunting Audience

Below you'll find more information about the Hunting audience, broken down in different categories based on their digital and physical behaviors. These are 329.6 thousand unique devices whose actions qualify for the Hunting audience.

Dstillery Crafted Audiences

INTERESTS

The Hunting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hunting audience is Archery Enthusiasts.

Interest Composition Index
Archery Enthusiasts 87.06% 38.49x
Getting Off the Grid Travelers 84.65% 36.41x
Outdoors Enthusiasts 91.57% 30.34x
Hunters 82.60% 28.21x
Meat Smokers Receipe Researchers 38.32% 19.29x
Work Boots & Safety Footwear Shoppers 51.23% 19.06x
Xtreme Sports Fans 48.52% 17.65x
Off the Grid Living Enthusiasts 35.49% 15.87x
Fishing Equipment Shoppers 51.87% 15.34x
Tractor Shoppers 45.30% 14.72x
Composition Percentage: The overlap percentage between the Hunting audience and the Interest attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hunting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hunting audience is Maurices.

Location Composition Index
Maurices 0.08% 1.80x
Carhartt 0.44% 1.73x
Forever 21 0.02% 1.52x
Talbots 0.01% 0.87x
American Eagle Outfitters 0.02% 0.87x
Buckle 0.02% 0.84x
White House Black Market 0.02% 0.82x
Jos A. Bank Clothiers 0.02% 0.78x
Mens Wearhouse 0.02% 0.62x
Gap 0.01% 0.61x
Composition Percentage: The overlap percentage between the Hunting audience and the Location attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hunting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hunting audience is qdma.com.

Website Composition Index
qdma.com 9.22% 442.29x
deeranddeerhunting.com 18.93% 432.05x
huntingnet.com 26.90% 386.65x
lancasterarchery.com 23.95% 367.87x
duckhuntingchat.com 13.20% 350.79x
monstermuleys.info 6.83% 339.71x
archerytalk.com 49.85% 327.40x
crossbownation.com 8.41% 251.28x
shootingtimes.com 3.74% 213.35x
shotgunworld.com 6.50% 212.04x
Composition Percentage: The overlap percentage between the Hunting audience and the Web attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hunting audience is Sports - Golf, Hunting, Fishing.

Content Affinity Composition Index
Sports - Golf, Hunting, Fishing 0.33% 93.93x
Fishing 14.67% 75.85x
Gun Enthusiast - Rifles & Ammo 20.38% 61.72x
Gun Enthusiast - Hunting & Self Defense 33.47% 58.27x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 3.94% 42.02x
Police Gear 0.81% 38.00x
Survival Guides 0.30% 30.69x
Garden Power Equipment 4.49% 28.26x
Recreational Motor Sport Enthusiasts 3.28% 26.01x
Farming & Agriculture 0.60% 25.37x
Composition Percentage: The overlap percentage between the Hunting audience and the Content Affinity attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hunting audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male