Dstillery Audiences

HUNTING

Audience Size: 437.1 Thousand Devices

Explore the Hunting Audience

Below you'll find more information about the Hunting audience, broken down in different categories based on their digital and physical behaviors. These are 437.1 thousand unique devices whose actions qualify for the Hunting audience.

Dstillery Crafted Audiences

INTERESTS

The Hunting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hunting audience is Archery Enthusiasts.

Interest Composition Index
Archery Enthusiasts 86.74% 38.59x
Getting Off the Grid Travelers 81.81% 38.11x
Outdoors Enthusiasts 91.85% 33.48x
Hunters 86.24% 32.06x
Work Boots & Safety Footwear Shoppers 51.32% 21.10x
Xtreme Sports Fans 48.27% 18.39x
Off the Grid Living Enthusiasts 40.08% 18.32x
Meat Smokers Receipe Researchers 37.81% 17.99x
Tractor Shoppers 49.68% 17.12x
Truck Shoppers 43.01% 16.63x
Composition Percentage: The overlap percentage between the Hunting audience and the Interest attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hunting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hunting audience is Carhartt.

Location Composition Index
Carhartt 0.24% 1.90x
Dressbarn 0.01% 1.21x
Maurices 0.02% 1.17x
The Childrens Place 0.02% 1.14x
American Eagle Outfitters 0.01% 0.99x
Victoria's Secret 0.01% 0.69x
Old Navy 0.01% 0.63x
Composition Percentage: The overlap percentage between the Hunting audience and the Location attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hunting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hunting audience is bowhuntingmag.com.

Website Composition Index
bowhuntingmag.com 5.64% 380.99x
americanhunter.org 11.27% 353.67x
northamericanwhitetail.com 6.20% 335.11x
qdma.com 20.03% 306.57x
huntingnet.com 24.74% 306.24x
deeranddeerhunting.com 27.29% 305.07x
lancasterarchery.com 17.50% 280.03x
archerytalk.com 41.01% 275.80x
duckhuntingchat.com 11.27% 271.77x
monstermuleys.info 3.92% 267.83x
Composition Percentage: The overlap percentage between the Hunting audience and the Web attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hunting audience is Fishing.

Content Affinity Composition Index
Fishing 15.96% 76.99x
Sports - Golf, Hunting, Fishing 0.44% 63.42x
Police Gear 3.25% 52.40x
Gun Enthusiast - Rifles & Ammo 26.78% 47.89x
Gun Enthusiast - Hunting & Self Defense 38.94% 45.45x
Airsoft & Paintball Equipment 0.37% 42.90x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 3.92% 42.26x
Farming & Agriculture 1.13% 37.44x
Garden Power Equipment 6.71% 35.92x
Construction Apparel 0.44% 31.99x
Composition Percentage: The overlap percentage between the Hunting audience and the Content Affinity attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hunting audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male