Explore the Hunting Audience
Below you'll find more information about the Hunting audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Hunting audience.
INTERESTS
The Hunting audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hunting audience is Archery Enthusiasts.
| Interest | Composition | Index |
| Archery Enthusiasts | 79.73% | 31.30x |
| Hunters | 86.06% | 29.12x |
| Outdoors Enthusiasts | 86.99% | 28.40x |
| Getting Off the Grid Travelers | 77.67% | 28.23x |
| Gun Rights Advocates | 67.54% | 20.92x |
| Off the Grid Living Enthusiasts | 42.65% | 16.24x |
| Tractor Shoppers | 47.61% | 15.84x |
| Xtreme Sports Fans | 46.42% | 15.54x |
| Quads and ATV Enthusiasts | 44.34% | 14.78x |
| Truck Shoppers | 42.31% | 14.52x |
Composition Percentage:
The overlap percentage between the Hunting audience and the Interest attribute.
Index: A comparison of the Hunting audience to the internet population.
Curious about what else the Hunting audience is interested in?
Sign Up
APPAREL RETAILERS
The Hunting audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hunting audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.52% | 1.99x |
| Belk | 0.01% | 1.27x |
| REI | 0.01% | 1.16x |
| Buckle | 0.05% | 1.05x |
| Eddie Bauer | 0.02% | 1.05x |
| Jos A. Bank Clothiers | 0.03% | 0.98x |
| Mens Wearhouse | 0.05% | 0.98x |
| Dressbarn | 0.02% | 0.94x |
| American Eagle Outfitters | 0.04% | 0.88x |
| Chicos | 0.03% | 0.83x |
Composition Percentage:
The overlap percentage between the Hunting audience and the Location attribute.
Index: A comparison of the Hunting audience to the internet population.
Want to find more of the Hunting audience in the real world?
Sign Up
WEBSITES
The Hunting audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hunting audience is bowhuntingmag.com.
| Website | Composition | Index |
| bowhuntingmag.com | 7.87% | 220.64x |
| mountain-archery.com | 3.14% | 217.85x |
| badlandspacks.com | 1.65% | 216.30x |
| bowhunter.com | 5.19% | 215.05x |
| knightandhale.com | 2.57% | 213.87x |
| wildfowlmag.com | 4.10% | 211.07x |
| summitstands.com | 3.11% | 207.02x |
| scoutlookweather.com | 1.03% | 206.63x |
| huntersfriend.com | 3.23% | 203.58x |
| druryoutdoors.com | 1.45% | 197.15x |
Composition Percentage:
The overlap percentage between the Hunting audience and the Web attribute.
Index: A comparison of the Hunting audience to the internet population.
Want to see more of the websites the Hunting audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hunting audience is Fishing.
| Content Affinity | Composition | Index |
| Fishing | 18.33% | 49.29x |
| Gun Enthusiast - Rifles & Ammo | 33.51% | 38.07x |
| Survival Guides | 0.57% | 35.38x |
| Rural Living | 0.18% | 31.67x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 6.52% | 31.03x |
| Gun Enthusiast - Hunting & Self Defense | 48.81% | 30.50x |
| Police Gear | 9.04% | 28.74x |
| Sports - Skiing, Snowboarding | 0.03% | 26.49x |
| Grilling | 3.58% | 24.06x |
| Texas Off-Roading | 0.17% | 23.89x |
Composition Percentage:
The overlap percentage between the Hunting audience and the Content Affinity attribute.
Index: A comparison of the Hunting audience to the internet population.
Want to see more of the Content Affinities the Hunting audience visits?
Sign Up
DEMOGRAPHICS
The Hunting audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
Interested in seeing other characteristics of the Hunting audience?
Sign Up