Dstillery Audiences

HUNTING

Audience Size: 762.7 Thousand Devices

Explore the Hunting Audience

Below you'll find more information about the Hunting audience, broken down in different categories based on their digital and physical behaviors. These are 762.7 thousand unique devices whose actions qualify for the Hunting audience.

Dstillery Crafted Audiences

INTERESTS

The Hunting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hunting audience is Archery Enthusiasts.

Interest Composition Index
Archery Enthusiasts 79.61% 47.99x
Hunters 83.00% 45.33x
Outdoors Enthusiasts 80.58% 44.62x
Gun Rights Advocates 66.10% 34.36x
Off the Grid Living Enthusiasts 43.68% 27.89x
Xtreme Sports Fans 41.95% 23.55x
Blades and Hunting Knife Shoppers 40.57% 23.07x
Model Aircraft and Rocket Hobbyists 41.33% 21.86x
Quads and ATV Enthusiasts 43.09% 21.71x
Tractor Shoppers 46.18% 21.60x
Composition Percentage: The overlap percentage between the Hunting audience and the Interest attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hunting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hunting audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.72x
Carhartt 0.01% 1.56x
Columbia 0.02% 1.52x
REI 0.02% 1.20x
Eddie Bauer 0.03% 1.20x
Levi Strauss 0.02% 1.11x
Buckle 0.16% 1.05x
Chicos 0.06% 1.03x
Jos A. Bank Clothiers 0.27% 1.01x
Mens Wearhouse 0.43% 0.99x
Composition Percentage: The overlap percentage between the Hunting audience and the Location attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hunting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hunting audience is bowhuntingmag.com.

Website Composition Index
bowhuntingmag.com 9.08% 333.03x
knightandhale.com 2.77% 325.92x
bowhunter.com 7.74% 322.51x
summitstands.com 3.28% 315.03x
wildfowlmag.com 4.66% 314.82x
lancasterarchery.com 3.52% 305.94x
badlandspacks.com 2.99% 303.60x
huntersfriend.com 4.31% 297.10x
besttimestohunt.net 2.16% 286.87x
duckhuntingchat.com 5.67% 280.07x
Composition Percentage: The overlap percentage between the Hunting audience and the Web attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hunting audience is Fishing.

Content Affinity Composition Index
Fishing 22.86% 49.66x
Sports - Skiing, Snowboarding 0.08% 45.62x
Survival Guides 1.20% 44.95x
Rural Living 0.41% 44.11x
Gun Enthusiast - Rifles & Ammo 44.75% 43.60x
Police Gear 12.38% 37.18x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 10.46% 34.74x
Gun Enthusiast - Hunting & Self Defense 57.42% 32.29x
Airsoft & Paintball Equipment 1.72% 30.79x
Texas Off-Roading 0.30% 29.99x
Composition Percentage: The overlap percentage between the Hunting audience and the Content Affinity attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hunting audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male