Dstillery Audiences

HUNTING

Audience Size: 925.9 Thousand Devices

Explore the Hunting Audience

Below you'll find more information about the Hunting audience, broken down in different categories based on their digital and physical behaviors. These are 925.9 thousand unique devices whose actions qualify for the Hunting audience.

Dstillery Crafted Audiences

INTERESTS

The Hunting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hunting audience is Archery Enthusiasts.

Interest Composition Index
Archery Enthusiasts 81.95% 32.68x
Getting Off the Grid Travelers 78.62% 31.91x
Outdoors Enthusiasts 87.37% 31.39x
Hunters 85.51% 31.18x
Gun Rights Advocates 66.76% 22.82x
Xtreme Sports Fans 47.13% 18.10x
Tractor Shoppers 47.73% 18.05x
Off the Grid Living Enthusiasts 43.55% 17.76x
Meat Smokers Receipe Researchers 41.47% 16.32x
Quads and ATV Enthusiasts 44.19% 16.17x
Composition Percentage: The overlap percentage between the Hunting audience and the Interest attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hunting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hunting audience is Carhartt.

Location Composition Index
Carhartt 0.40% 2.04x
Belk 0.01% 1.87x
Eddie Bauer 0.01% 1.24x
Brooks Brothers 0.02% 1.14x
Chicos 0.03% 1.04x
Dressbarn 0.02% 0.98x
White House Black Market 0.03% 0.98x
The Childrens Place 0.04% 0.95x
Buckle 0.02% 0.95x
Lululemon 0.02% 0.93x
Composition Percentage: The overlap percentage between the Hunting audience and the Location attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hunting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hunting audience is bowhuntingmag.com.

Website Composition Index
bowhuntingmag.com 6.97% 226.10x
mountain-archery.com 2.78% 224.22x
badlandspacks.com 1.48% 220.12x
bowhunter.com 4.56% 219.52x
knightandhale.com 2.28% 218.49x
wildfowlmag.com 3.74% 214.22x
summitstands.com 2.77% 213.72x
huntersfriend.com 2.87% 208.80x
druryoutdoors.com 1.34% 204.89x
petersenshunting.com 10.21% 197.41x
Composition Percentage: The overlap percentage between the Hunting audience and the Web attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hunting audience is Fishing.

Content Affinity Composition Index
Fishing 17.58% 55.51x
Gun Enthusiast - Rifles & Ammo 33.38% 42.15x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 6.16% 35.35x
Gun Enthusiast - Hunting & Self Defense 47.88% 34.78x
Survival Guides 0.49% 34.46x
Police Gear 8.44% 33.75x
Rural Living 0.10% 29.68x
Texas Off-Roading 0.17% 28.41x
Airsoft & Paintball Equipment 1.00% 27.83x
Grilling 3.11% 25.99x
Composition Percentage: The overlap percentage between the Hunting audience and the Content Affinity attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hunting audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male