Dstillery Audiences

HUNTING

Audience Size: 948.2 Thousand Devices

Explore the Hunting Audience

Below you'll find more information about the Hunting audience, broken down in different categories based on their digital and physical behaviors. These are 948.2 thousand unique devices whose actions qualify for the Hunting audience.

Dstillery Crafted Audiences

INTERESTS

The Hunting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hunting audience is Archery Enthusiasts.

Interest Composition Index
Archery Enthusiasts 81.17% 39.64x
Hunters 84.14% 35.69x
Outdoors Enthusiasts 81.24% 33.50x
Gun Rights Advocates 63.90% 28.30x
Off the Grid Living Enthusiasts 44.33% 19.18x
Xtreme Sports Fans 42.20% 18.56x
Tractor Shoppers 42.49% 18.39x
Blades and Hunting Knife Shoppers 40.80% 17.92x
Quads and ATV Enthusiasts 43.16% 17.85x
Fishing Equipment Shoppers 42.74% 17.54x
Composition Percentage: The overlap percentage between the Hunting audience and the Interest attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hunting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hunting audience is Carhartt.

Location Composition Index
Carhartt 0.20% 1.55x
Lorna Jane 0.01% 1.23x
Eddie Bauer 0.02% 1.16x
LL Bean 0.01% 1.13x
Dressbarn 0.04% 1.11x
Belk 0.01% 1.04x
Lane Bryant 0.05% 1.03x
REI 0.02% 1.01x
Mens Wearhouse 0.20% 0.92x
Jos A. Bank Clothiers 0.13% 0.92x
Composition Percentage: The overlap percentage between the Hunting audience and the Location attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hunting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hunting audience is mountain-archery.com.

Website Composition Index
mountain-archery.com 3.25% 335.77x
bowhuntingmag.com 9.55% 334.68x
bowhunter.com 8.17% 322.06x
knightandhale.com 2.94% 322.05x
wildfowlmag.com 4.91% 318.34x
summitstands.com 3.46% 316.95x
badlandspacks.com 2.82% 311.78x
huntersfriend.com 4.01% 308.99x
duckhuntingchat.com 4.84% 308.21x
scoutlookweather.com 2.40% 301.08x
Composition Percentage: The overlap percentage between the Hunting audience and the Web attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hunting audience is Fishing.

Content Affinity Composition Index
Fishing 20.73% 51.23x
Gun Enthusiast - Rifles & Ammo 45.21% 40.28x
Survival Guides 1.19% 39.09x
Rural Living 0.40% 38.14x
Police Gear 11.68% 33.75x
Gun Enthusiast - Hunting & Self Defense 54.92% 32.88x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 9.75% 31.46x
Airsoft & Paintball Equipment 1.59% 30.12x
Sports - Skiing, Snowboarding 0.07% 27.93x
Grilling 5.48% 26.78x
Composition Percentage: The overlap percentage between the Hunting audience and the Content Affinity attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hunting audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male