Explore the Hunting Audience
Below you'll find more information about the Hunting audience, broken down in different categories based on their digital and physical behaviors. These are 362 thousand unique devices whose actions qualify for the Hunting audience.
INTERESTS
The Hunting audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hunting audience is Getting Off the Grid Travelers.
| Interest | Composition | Index |
| Getting Off the Grid Travelers | 89.50% | 36.47x |
| Archery Enthusiasts | 91.53% | 34.00x |
| Outdoors Enthusiasts | 92.72% | 28.87x |
| Hunters | 85.57% | 28.58x |
| Work Boots & Safety Footwear Shoppers | 58.58% | 21.11x |
| Meat Smokers Receipe Researchers | 44.64% | 19.41x |
| Off the Grid Living Enthusiasts | 44.67% | 18.45x |
| Xtreme Sports Fans | 53.88% | 18.09x |
| Tractor Shoppers | 50.69% | 16.64x |
| Fishing Equipment Shoppers | 51.88% | 15.92x |
Composition Percentage:
The overlap percentage between the Hunting audience and the Interest attribute.
Index: A comparison of the Hunting audience to the internet population.
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APPAREL RETAILERS
The Hunting audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hunting audience is Kate Spade.
| Location | Composition | Index |
| Kate Spade | 0.01% | 2.38x |
| H&M | 0.02% | 2.36x |
| Eddie Bauer | 0.02% | 2.00x |
| American Eagle Outfitters | 0.03% | 2.00x |
| Coach | 0.01% | 1.80x |
| Journeys | 0.05% | 1.75x |
| Gymboree | 0.02% | 1.68x |
| Forever 21 | 0.02% | 1.67x |
| Michael Kors | 0.02% | 1.65x |
| Hollister | 0.02% | 1.61x |
Composition Percentage:
The overlap percentage between the Hunting audience and the Location attribute.
Index: A comparison of the Hunting audience to the internet population.
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WEBSITES
The Hunting audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hunting audience is qdma.com.
| Website | Composition | Index |
| qdma.com | 13.30% | 427.90x |
| deeranddeerhunting.com | 22.65% | 420.61x |
| huntingnet.com | 25.93% | 391.12x |
| lancasterarchery.com | 21.50% | 363.44x |
| duckhuntingchat.com | 12.66% | 361.36x |
| monstermuleys.info | 5.89% | 341.34x |
| archerytalk.com | 44.97% | 312.68x |
| crossbownation.com | 7.14% | 284.25x |
| savagearms.com | 4.98% | 239.55x |
| americanrifleman.org | 3.70% | 232.42x |
Composition Percentage:
The overlap percentage between the Hunting audience and the Web attribute.
Index: A comparison of the Hunting audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hunting audience is Sports - Golf, Hunting, Fishing.
| Content Affinity | Composition | Index |
| Sports - Golf, Hunting, Fishing | 0.40% | 83.39x |
| Fishing | 17.43% | 75.98x |
| Gun Enthusiast - Rifles & Ammo | 26.60% | 56.09x |
| Gun Enthusiast - Hunting & Self Defense | 39.47% | 55.46x |
| Construction Apparel | 0.21% | 51.30x |
| Police Gear | 1.82% | 49.96x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 4.56% | 43.06x |
| Airsoft & Paintball Equipment | 0.19% | 39.87x |
| Survival Guides | 0.38% | 35.03x |
| Yard Structures | 0.28% | 34.55x |
Composition Percentage:
The overlap percentage between the Hunting audience and the Content Affinity attribute.
Index: A comparison of the Hunting audience to the internet population.
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DEMOGRAPHICS
The Hunting audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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