Dstillery Audiences

HUNTING

Audience Size: 210 Thousand Devices

Explore the Hunting Audience

Below you'll find more information about the Hunting audience, broken down in different categories based on their digital and physical behaviors. These are 210 thousand unique devices whose actions qualify for the Hunting audience.

Dstillery Crafted Audiences

INTERESTS

The Hunting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hunting audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 77.58% 69.66x
Outdoors Enthusiasts 78.02% 52.83x
Hunters 93.77% 30.62x
Archery Enthusiasts 92.95% 29.86x
Fishing Equipment Shoppers 69.42% 27.02x
Meat Smokers Receipe Researchers 23.09% 25.14x
Off the Grid Living Enthusiasts 41.06% 21.05x
Scuba Diving Enthusiasts 19.42% 20.60x
Tractor Shoppers 49.95% 18.54x
Grill Masters 33.86% 17.75x
Composition Percentage: The overlap percentage between the Hunting audience and the Interest attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hunting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hunting audience is Gap.

Location Composition Index
Gap 0.01% 4.56x
Tommy Bahama 0.02% 2.77x
Carhartt 0.02% 2.56x
Patagonia 0.01% 2.47x
Gymboree 0.02% 2.44x
Zumiez 0.01% 1.94x
J. Crew 0.01% 1.21x
Composition Percentage: The overlap percentage between the Hunting audience and the Location attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hunting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hunting audience is northamericanwhitetail.com.

Website Composition Index
northamericanwhitetail.com 13.87% 558.12x
huntingnet.com 22.46% 417.30x
duckhuntingchat.com 10.53% 416.58x
archerytalk.com 50.62% 395.69x
deeranddeerhunting.com 13.99% 386.77x
monstermuleys.info 10.41% 339.09x
crossbownation.com 6.96% 287.92x
go2gbo.com 5.67% 211.94x
michigan-sportsman.com 5.19% 209.22x
longrangehunting.com 12.49% 208.06x
Composition Percentage: The overlap percentage between the Hunting audience and the Web attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hunting audience is Fishing.

Content Affinity Composition Index
Fishing 11.49% 96.95x
Gun Enthusiast - Rifles & Ammo 2.20% 68.78x
Gun Enthusiast - Hunting & Self Defense 22.32% 66.71x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 1.33% 40.03x
Farming & Agriculture 0.36% 34.30x
Garden Power Equipment 2.90% 24.69x
All-Terrain Vehicles 7.73% 22.11x
Grilling 0.33% 20.72x
Recreational Motor Sport Enthusiasts 1.17% 20.37x
Power Tools 0.64% 18.11x
Composition Percentage: The overlap percentage between the Hunting audience and the Content Affinity attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hunting audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male