Explore the Hunting Audience
Below you'll find more information about the Hunting audience, broken down in different categories based on their digital and physical behaviors. These are 737.1 thousand unique devices whose actions qualify for the Hunting audience.
INTERESTS
The Hunting audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hunting audience is Archery Enthusiasts.
| Interest | Composition | Index |
| Archery Enthusiasts | 83.47% | 30.41x |
| Hunters | 87.88% | 29.22x |
| Outdoors Enthusiasts | 87.95% | 28.51x |
| Gun Rights Advocates | 73.02% | 22.38x |
| Off the Grid Living Enthusiasts | 50.35% | 19.43x |
| Xtreme Sports Fans | 50.20% | 16.70x |
| Tractor Shoppers | 53.95% | 16.31x |
| Quads and ATV Enthusiasts | 51.65% | 16.14x |
| Power Tools Shoppers | 44.57% | 15.92x |
| Blades and Hunting Knife Shoppers | 47.09% | 15.89x |
Composition Percentage:
The overlap percentage between the Hunting audience and the Interest attribute.
Index: A comparison of the Hunting audience to the internet population.
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APPAREL RETAILERS
The Hunting audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hunting audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.01% | 1.59x |
| Belk | 0.01% | 1.11x |
| Buckle | 0.24% | 1.10x |
| Mens Wearhouse | 0.41% | 1.03x |
| Free People | 0.02% | 1.02x |
| Johnston and Murphy | 0.35% | 0.95x |
| Talbots | 0.03% | 0.95x |
| Old Navy | 0.08% | 0.95x |
| Jos A. Bank Clothiers | 0.21% | 0.89x |
| White House Black Market | 0.24% | 0.88x |
Composition Percentage:
The overlap percentage between the Hunting audience and the Location attribute.
Index: A comparison of the Hunting audience to the internet population.
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WEBSITES
The Hunting audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hunting audience is bowhuntingmag.com.
| Website | Composition | Index |
| bowhuntingmag.com | 8.66% | 310.26x |
| knightandhale.com | 2.27% | 308.49x |
| mountain-archery.com | 4.10% | 305.49x |
| bowhunter.com | 7.03% | 304.94x |
| wildfowlmag.com | 4.54% | 291.17x |
| lancasterarchery.com | 2.62% | 290.18x |
| summitstands.com | 3.32% | 283.54x |
| huntersfriend.com | 4.37% | 278.26x |
| badlandspacks.com | 3.12% | 275.77x |
| petersenshunting.com | 13.81% | 262.28x |
Composition Percentage:
The overlap percentage between the Hunting audience and the Web attribute.
Index: A comparison of the Hunting audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hunting audience is Fishing.
| Content Affinity | Composition | Index |
| Fishing | 22.44% | 48.24x |
| Survival Guides | 1.02% | 44.94x |
| Sports - Skiing, Snowboarding | 0.08% | 43.93x |
| Gun Enthusiast - Rifles & Ammo | 40.43% | 43.57x |
| Rural Living | 0.36% | 42.56x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 9.62% | 35.59x |
| Police Gear | 11.93% | 35.36x |
| Gun Enthusiast - Hunting & Self Defense | 55.99% | 30.69x |
| Airsoft & Paintball Equipment | 1.64% | 29.57x |
| Texas Off-Roading | 0.26% | 25.88x |
Composition Percentage:
The overlap percentage between the Hunting audience and the Content Affinity attribute.
Index: A comparison of the Hunting audience to the internet population.
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DEMOGRAPHICS
The Hunting audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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