Dstillery Audiences

HUNTING

Audience Size: 357.1 Thousand Devices

Explore the Hunting Audience

Below you'll find more information about the Hunting audience, broken down in different categories based on their digital and physical behaviors. These are 357.1 thousand unique devices whose actions qualify for the Hunting audience.

Dstillery Crafted Audiences

INTERESTS

The Hunting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hunting audience is Archery Enthusiasts.

Interest Composition Index
Archery Enthusiasts 90.31% 36.34x
Getting Off the Grid Travelers 87.92% 36.03x
Outdoors Enthusiasts 94.18% 30.42x
Hunters 86.79% 29.28x
Work Boots & Safety Footwear Shoppers 56.53% 20.56x
Meat Smokers Receipe Researchers 42.94% 18.78x
Xtreme Sports Fans 51.57% 18.67x
Off the Grid Living Enthusiasts 42.64% 18.10x
Tractor Shoppers 49.70% 16.79x
Fishing Equipment Shoppers 52.39% 16.49x
Composition Percentage: The overlap percentage between the Hunting audience and the Interest attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hunting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hunting audience is Maurices.

Location Composition Index
Maurices 0.01% 2.29x
Victoria's Secret 0.01% 1.96x
Carhartt 0.07% 1.35x
Composition Percentage: The overlap percentage between the Hunting audience and the Location attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hunting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hunting audience is americanhunter.org.

Website Composition Index
americanhunter.org 8.41% 420.46x
northamericanwhitetail.com 5.65% 401.14x
qdma.com 16.27% 375.08x
deeranddeerhunting.com 26.26% 365.18x
huntingnet.com 25.54% 351.84x
lancasterarchery.com 19.65% 327.94x
duckhuntingchat.com 12.58% 324.16x
archerytalk.com 42.29% 319.90x
monstermuleys.info 4.99% 310.05x
crossbownation.com 7.35% 263.29x
Composition Percentage: The overlap percentage between the Hunting audience and the Web attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hunting audience is Sports - Golf, Hunting, Fishing.

Content Affinity Composition Index
Sports - Golf, Hunting, Fishing 0.43% 78.53x
Fishing 16.70% 78.05x
Gun Enthusiast - Rifles & Ammo 27.07% 50.11x
Gun Enthusiast - Hunting & Self Defense 39.90% 48.90x
Police Gear 2.16% 48.42x
Airsoft & Paintball Equipment 0.28% 47.78x
Construction Apparel 0.31% 40.42x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 4.09% 40.09x
Garden Power Equipment 5.39% 35.69x
Farming & Agriculture 0.88% 34.58x
Composition Percentage: The overlap percentage between the Hunting audience and the Content Affinity attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hunting audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male