Dstillery Audiences

HUNTING

Audience Size: 737.1 Thousand Devices

Explore the Hunting Audience

Below you'll find more information about the Hunting audience, broken down in different categories based on their digital and physical behaviors. These are 737.1 thousand unique devices whose actions qualify for the Hunting audience.

Dstillery Crafted Audiences

INTERESTS

The Hunting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hunting audience is Archery Enthusiasts.

Interest Composition Index
Archery Enthusiasts 83.47% 30.41x
Hunters 87.88% 29.22x
Outdoors Enthusiasts 87.95% 28.51x
Gun Rights Advocates 73.02% 22.38x
Off the Grid Living Enthusiasts 50.35% 19.43x
Xtreme Sports Fans 50.20% 16.70x
Tractor Shoppers 53.95% 16.31x
Quads and ATV Enthusiasts 51.65% 16.14x
Power Tools Shoppers 44.57% 15.92x
Blades and Hunting Knife Shoppers 47.09% 15.89x
Composition Percentage: The overlap percentage between the Hunting audience and the Interest attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hunting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hunting audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.59x
Belk 0.01% 1.11x
Buckle 0.24% 1.10x
Mens Wearhouse 0.41% 1.03x
Free People 0.02% 1.02x
Johnston and Murphy 0.35% 0.95x
Talbots 0.03% 0.95x
Old Navy 0.08% 0.95x
Jos A. Bank Clothiers 0.21% 0.89x
White House Black Market 0.24% 0.88x
Composition Percentage: The overlap percentage between the Hunting audience and the Location attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hunting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hunting audience is bowhuntingmag.com.

Website Composition Index
bowhuntingmag.com 8.66% 310.26x
knightandhale.com 2.27% 308.49x
mountain-archery.com 4.10% 305.49x
bowhunter.com 7.03% 304.94x
wildfowlmag.com 4.54% 291.17x
lancasterarchery.com 2.62% 290.18x
summitstands.com 3.32% 283.54x
huntersfriend.com 4.37% 278.26x
badlandspacks.com 3.12% 275.77x
petersenshunting.com 13.81% 262.28x
Composition Percentage: The overlap percentage between the Hunting audience and the Web attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hunting audience is Fishing.

Content Affinity Composition Index
Fishing 22.44% 48.24x
Survival Guides 1.02% 44.94x
Sports - Skiing, Snowboarding 0.08% 43.93x
Gun Enthusiast - Rifles & Ammo 40.43% 43.57x
Rural Living 0.36% 42.56x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 9.62% 35.59x
Police Gear 11.93% 35.36x
Gun Enthusiast - Hunting & Self Defense 55.99% 30.69x
Airsoft & Paintball Equipment 1.64% 29.57x
Texas Off-Roading 0.26% 25.88x
Composition Percentage: The overlap percentage between the Hunting audience and the Content Affinity attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hunting audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male