Dstillery Audiences

HUNTING

Audience Size: 191.4 Thousand Devices

Explore the Hunting Audience

Below you'll find more information about the Hunting audience, broken down in different categories based on their digital and physical behaviors. These are 191.4 thousand unique devices whose actions qualify for the Hunting audience.

Dstillery Crafted Audiences

INTERESTS

The Hunting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hunting audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 82.84% 50.42x
Archery Enthusiasts 84.25% 42.09x
Outdoors Enthusiasts 85.23% 38.60x
Hunters 82.51% 25.67x
Meat Smokers Receipe Researchers 32.48% 21.75x
Work Boots & Safety Footwear Shoppers 42.86% 16.91x
Tire Shoppers 31.23% 16.84x
Diesel Vehicle Shoppers 48.72% 16.30x
Contractors & Construction Professionals 33.24% 16.18x
Xtreme Sports Fans 41.44% 16.16x
Composition Percentage: The overlap percentage between the Hunting audience and the Interest attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hunting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hunting audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.01% 3.14x
Eddie Bauer 0.01% 3.10x
Hugo Boss 0.01% 2.85x
Carhartt 0.02% 2.56x
Gymboree 0.04% 2.55x
American Eagle Outfitters 0.03% 2.37x
Lane Bryant 0.02% 2.19x
Patagonia 0.01% 2.07x
Aeropostale 0.03% 2.07x
Maurices 0.05% 1.82x
Composition Percentage: The overlap percentage between the Hunting audience and the Location attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hunting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hunting audience is huntingnet.com.

Website Composition Index
huntingnet.com 27.49% 467.89x
monstermuleys.info 12.59% 401.99x
archerytalk.com 48.90% 400.46x
michigan-sportsman.com 9.71% 241.72x
go2gbo.com 7.15% 231.20x
longrangehunting.com 14.73% 226.63x
rokslide.com 21.67% 225.19x
chuckhawks.com 6.70% 220.75x
shootersforum.com 10.42% 217.60x
24hourcampfire.com 17.73% 203.32x
Composition Percentage: The overlap percentage between the Hunting audience and the Web attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hunting audience is Gun Enthusiast - Rifles & Ammo.

Content Affinity Composition Index
Gun Enthusiast - Rifles & Ammo 6.32% 80.74x
Fishing 13.29% 79.90x
Gun Enthusiast - Hunting & Self Defense 27.77% 65.41x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 1.91% 41.81x
Farming & Agriculture 0.44% 31.21x
Garden Power Equipment 4.87% 25.60x
All-Terrain Vehicles 11.39% 23.25x
Police Gear 0.15% 21.15x
Power Tools 1.18% 21.07x
Grilling 0.49% 20.67x
Composition Percentage: The overlap percentage between the Hunting audience and the Content Affinity attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hunting audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male