Dstillery Audiences

HUNTING

Audience Size: 1.1 Million Devices

Explore the Hunting Audience

Below you'll find more information about the Hunting audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Hunting audience.

Dstillery Crafted Audiences

INTERESTS

The Hunting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hunting audience is Archery Enthusiasts.

Interest Composition Index
Archery Enthusiasts 78.78% 38.01x
Hunters 78.37% 35.93x
Outdoors Enthusiasts 74.37% 31.63x
Gun Rights Advocates 58.34% 24.67x
Xtreme Sports Fans 35.79% 16.57x
Off the Grid Living Enthusiasts 39.17% 16.35x
Tractor Shoppers 35.91% 15.74x
Fishing Enthusiasts 37.14% 15.70x
Quads and ATV Enthusiasts 37.90% 15.63x
Fishing Equipment Shoppers 42.00% 14.86x
Composition Percentage: The overlap percentage between the Hunting audience and the Interest attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hunting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hunting audience is Belk.

Location Composition Index
Belk 0.02% 1.83x
Carhartt 0.30% 1.81x
Eddie Bauer 0.01% 1.23x
REI 0.01% 1.10x
The North Face 0.02% 1.00x
Lane Bryant 0.03% 0.99x
American Eagle Outfitters 0.03% 0.84x
Gymboree 0.02% 0.84x
Journeys 0.01% 0.79x
Chicos 0.03% 0.76x
Composition Percentage: The overlap percentage between the Hunting audience and the Location attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hunting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hunting audience is monstermuleys.info.

Website Composition Index
monstermuleys.info 1.96% 312.95x
mountain-archery.com 2.49% 308.97x
bowhuntingmag.com 9.98% 299.64x
wildfowlmag.com 4.72% 284.79x
badlandspacks.com 2.64% 281.67x
bowhunter.com 8.81% 279.67x
whitetailinstitute.com 1.62% 279.12x
knightandhale.com 2.88% 278.85x
huntersfriend.com 3.79% 278.14x
basecampleasing.com 1.28% 276.64x
Composition Percentage: The overlap percentage between the Hunting audience and the Web attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hunting audience is Fishing.

Content Affinity Composition Index
Fishing 21.30% 42.13x
Gun Enthusiast - Rifles & Ammo 41.44% 35.63x
Survival Guides 1.20% 32.78x
Gun Enthusiast - Hunting & Self Defense 49.46% 30.60x
Rural Living 0.37% 30.07x
Police Gear 10.06% 29.52x
Assorted Topics #11304 (Knives, Leather, Customized Gifts, Victorian Clothing) 7.71% 28.87x
Airsoft & Paintball Equipment 1.40% 24.52x
Grilling 5.19% 21.25x
Texas Off-Roading 0.21% 21.07x
Composition Percentage: The overlap percentage between the Hunting audience and the Content Affinity attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hunting audience resonates most for the following age and income brackets.
Age
65+
Income
$50,000-$74,999