Dstillery Audiences

HUNTING

Audience Size: 846.1 Thousand Devices

Explore the Hunting Audience

Below you'll find more information about the Hunting audience, broken down in different categories based on their digital and physical behaviors. These are 846.1 thousand unique devices whose actions qualify for the Hunting audience.

Dstillery Crafted Audiences

INTERESTS

The Hunting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hunting audience is Archery Enthusiasts.

Interest Composition Index
Archery Enthusiasts 80.33% 46.86x
Hunters 83.23% 44.38x
Outdoors Enthusiasts 80.97% 41.48x
Gun Rights Advocates 64.87% 33.32x
Off the Grid Living Enthusiasts 43.20% 25.79x
Xtreme Sports Fans 41.65% 22.48x
Blades and Hunting Knife Shoppers 39.99% 22.13x
Model Aircraft and Rocket Hobbyists 39.46% 21.64x
Power Tools Shoppers 33.44% 20.76x
Tractor Shoppers 44.19% 20.72x
Composition Percentage: The overlap percentage between the Hunting audience and the Interest attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hunting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hunting audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.21% 0.99x
Mens Wearhouse 0.33% 0.98x
Composition Percentage: The overlap percentage between the Hunting audience and the Location attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hunting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hunting audience is bowhuntingmag.com.

Website Composition Index
bowhuntingmag.com 9.27% 340.01x
mountain-archery.com 3.41% 339.10x
bowhunter.com 8.00% 327.18x
knightandhale.com 3.06% 324.70x
wildfowlmag.com 4.74% 322.71x
summitstands.com 3.36% 320.76x
scoutlookweather.com 2.18% 314.29x
badlandspacks.com 2.93% 309.61x
lancasterarchery.com 4.04% 307.52x
huntersfriend.com 4.16% 306.89x
Composition Percentage: The overlap percentage between the Hunting audience and the Web attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hunting audience is Fishing.

Content Affinity Composition Index
Fishing 21.47% 50.28x
Gun Enthusiast - Rifles & Ammo 45.20% 41.06x
Police Gear 11.88% 35.18x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 10.24% 31.92x
Gun Enthusiast - Hunting & Self Defense 56.34% 31.87x
Airsoft & Paintball Equipment 1.66% 30.12x
Grilling 5.54% 26.03x
Construction Apparel 3.31% 23.40x
Home Improvement Contractor 2.61% 22.87x
Recreational Motor Sport Enthusiasts 5.39% 21.72x
Composition Percentage: The overlap percentage between the Hunting audience and the Content Affinity attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hunting audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male