Dstillery Audiences

HUNTING

Audience Size: 1.1 Million Devices

Explore the Hunting Audience

Below you'll find more information about the Hunting audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Hunting audience.

Dstillery Crafted Audiences

INTERESTS

The Hunting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hunting audience is Archery Enthusiasts.

Interest Composition Index
Archery Enthusiasts 78.19% 39.05x
Hunters 79.86% 36.26x
Outdoors Enthusiasts 75.57% 32.96x
Gun Rights Advocates 60.14% 25.72x
Xtreme Sports Fans 37.47% 17.16x
Off the Grid Living Enthusiasts 40.41% 16.91x
Tractor Shoppers 36.95% 16.70x
Quads and ATV Enthusiasts 38.48% 16.33x
Fishing Equipment Shoppers 40.93% 15.96x
Fishing Enthusiasts 36.49% 15.90x
Composition Percentage: The overlap percentage between the Hunting audience and the Interest attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hunting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hunting audience is Carhartt.

Location Composition Index
Carhartt 0.36% 1.77x
Columbia 0.01% 1.13x
Aeropostale 0.03% 1.09x
Eddie Bauer 0.01% 1.06x
The North Face 0.02% 1.06x
LL Bean 0.01% 1.03x
Gymboree 0.03% 0.97x
American Eagle Outfitters 0.05% 0.94x
Dressbarn 0.03% 0.93x
Brooks Brothers 0.03% 0.93x
Composition Percentage: The overlap percentage between the Hunting audience and the Location attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hunting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hunting audience is monstermuleys.info.

Website Composition Index
monstermuleys.info 1.54% 299.53x
mountain-archery.com 2.79% 285.91x
bowhuntingmag.com 9.75% 279.22x
bowhunter.com 8.09% 273.51x
wildfowlmag.com 4.83% 271.33x
knightandhale.com 3.09% 271.32x
missionarchery.com 1.51% 270.82x
badlandspacks.com 2.75% 265.52x
summitstands.com 3.65% 264.12x
huntersfriend.com 3.74% 263.79x
Composition Percentage: The overlap percentage between the Hunting audience and the Web attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hunting audience is Fishing.

Content Affinity Composition Index
Fishing 20.05% 43.78x
Gun Enthusiast - Rifles & Ammo 44.23% 34.31x
Survival Guides 1.16% 32.29x
Rural Living 0.40% 31.55x
Gun Enthusiast - Hunting & Self Defense 52.23% 29.63x
Police Gear 10.62% 29.41x
Assorted Topics #11304 (Knives, Leather, Customized Gifts, Victorian Clothing) 8.65% 27.39x
Airsoft & Paintball Equipment 1.53% 25.40x
Texas Off-Roading 0.24% 23.67x
Grilling 5.38% 21.98x
Composition Percentage: The overlap percentage between the Hunting audience and the Content Affinity attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hunting audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male