Dstillery Audiences

HUNTING

Audience Size: 595.7 Thousand Devices

Explore the Hunting Audience

Below you'll find more information about the Hunting audience, broken down in different categories based on their digital and physical behaviors. These are 595.7 thousand unique devices whose actions qualify for the Hunting audience.

Dstillery Crafted Audiences

INTERESTS

The Hunting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hunting audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 79.71% 69.76x
Archery Enthusiasts 69.57% 64.07x
Outdoors Enthusiasts 88.41% 52.45x
Hunters 79.71% 48.18x
Work Boots & Safety Footwear Shoppers 56.52% 41.72x
Tractor Shoppers 57.97% 38.01x
Off the Grid Living Enthusiasts 39.13% 37.65x
Meat Smokers Receipe Researchers 37.68% 36.62x
Darts Enthusiasts 39.13% 34.40x
Xtreme Sports Fans 49.28% 32.86x
Composition Percentage: The overlap percentage between the Hunting audience and the Interest attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hunting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hunting audience is Carhartt.

Location Composition Index
Carhartt 0.59% 3.58x
American Eagle Outfitters 0.01% 1.50x
The Childrens Place 0.01% 1.27x
Maurices 0.02% 1.22x
Victoria's Secret 0.01% 1.05x
Journeys 0.01% 0.95x
Old Navy 0.01% 0.90x
Composition Percentage: The overlap percentage between the Hunting audience and the Location attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hunting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hunting audience is bowhuntingmag.com.

Website Composition Index
bowhuntingmag.com 6.14% 270.63x
bowhunter.com 3.86% 263.36x
wildfowlmag.com 3.09% 258.99x
petersenshunting.com 7.61% 250.40x
northamericanwhitetail.com 6.61% 244.29x
americanhunter.org 23.92% 228.61x
moultriefeeders.com 2.05% 215.49x
huntingnet.com 23.80% 213.72x
nwtf.org 2.62% 211.32x
simmonssportinggoods.com 2.38% 206.64x
Composition Percentage: The overlap percentage between the Hunting audience and the Web attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hunting audience is Gun Enthusiast - Hunting & Self Defense.

Content Affinity Composition Index
Gun Enthusiast - Hunting & Self Defense 46.61% 70.68x
Gun Enthusiast - Rifles & Ammo 32.27% 68.61x
Garden Power Equipment 11.95% 54.19x
Texas Off-Roading 0.14% 41.67x
Rural Living 0.08% 40.59x
All-Terrain Vehicles 18.73% 30.83x
Motorcycles & Snowmobiles 10.36% 27.76x
Antiques & Auctions 5.58% 26.68x
Woodwork 5.58% 26.42x
Homesteading 4.78% 23.34x
Composition Percentage: The overlap percentage between the Hunting audience and the Content Affinity attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hunting audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male