Dstillery Audiences

HUNTING

Audience Size: 739 Thousand Devices

Explore the Hunting Audience

Below you'll find more information about the Hunting audience, broken down in different categories based on their digital and physical behaviors. These are 739 thousand unique devices whose actions qualify for the Hunting audience.

Dstillery Crafted Audiences

INTERESTS

The Hunting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hunting audience is Archery Enthusiasts.

Interest Composition Index
Archery Enthusiasts 85.79% 34.13x
Getting Off the Grid Travelers 82.71% 33.17x
Outdoors Enthusiasts 90.07% 32.56x
Hunters 86.66% 30.96x
Work Boots & Safety Footwear Shoppers 55.49% 20.54x
Off the Grid Living Enthusiasts 47.42% 19.78x
Tractor Shoppers 53.87% 19.00x
Xtreme Sports Fans 52.69% 18.81x
Meat Smokers Receipe Researchers 41.69% 17.45x
Truck Shoppers 48.27% 17.28x
Composition Percentage: The overlap percentage between the Hunting audience and the Interest attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hunting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hunting audience is Maurices.

Location Composition Index
Maurices 0.02% 1.95x
Carhartt 0.31% 1.88x
Mens Wearhouse 0.01% 1.00x
Composition Percentage: The overlap percentage between the Hunting audience and the Location attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hunting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hunting audience is bowhuntingmag.com.

Website Composition Index
bowhuntingmag.com 6.11% 281.97x
mountain-archery.com 2.34% 281.83x
knightandhale.com 1.93% 275.65x
bowhunter.com 3.85% 275.47x
summitstands.com 2.36% 270.89x
wildfowlmag.com 3.30% 269.11x
petersenshunting.com 8.57% 253.23x
northamericanwhitetail.com 7.14% 250.51x
americanhunter.org 26.54% 229.24x
huntingnet.com 24.75% 217.84x
Composition Percentage: The overlap percentage between the Hunting audience and the Web attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hunting audience is Fishing.

Content Affinity Composition Index
Fishing 18.52% 62.51x
Police Gear 7.54% 43.96x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 5.91% 43.84x
Gun Enthusiast - Rifles & Ammo 34.82% 42.32x
Texas Off-Roading 0.16% 39.11x
Gun Enthusiast - Hunting & Self Defense 48.34% 38.87x
Airsoft & Paintball Equipment 0.92% 38.58x
Rural Living 0.08% 38.42x
Grilling 2.84% 31.64x
Survival Guides 0.50% 26.68x
Composition Percentage: The overlap percentage between the Hunting audience and the Content Affinity attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hunting audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male