Dstillery Audiences

HUNTING

Audience Size: 272.6 Thousand Devices

Explore the Hunting Audience

Below you'll find more information about the Hunting audience, broken down in different categories based on their digital and physical behaviors. These are 272.6 thousand unique devices whose actions qualify for the Hunting audience.

Dstillery Crafted Audiences

INTERESTS

The Hunting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hunting audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 83.54% 47.02x
Archery Enthusiasts 86.52% 40.85x
Outdoors Enthusiasts 83.54% 39.45x
Hunters 82.77% 28.29x
Meat Smokers Receipe Researchers 34.80% 21.87x
Work Boots & Safety Footwear Shoppers 44.82% 19.23x
Xtreme Sports Fans 43.54% 17.56x
Competitive Car Brand Shoppers 39.58% 16.52x
Diesel Vehicle Shoppers 43.57% 16.40x
Off the Grid Living Enthusiasts 27.42% 15.93x
Composition Percentage: The overlap percentage between the Hunting audience and the Interest attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hunting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hunting audience is Belk.

Location Composition Index
Belk 0.01% 1.94x
Maurices 0.05% 1.68x
Banana Republic 0.02% 1.63x
Talbots 0.01% 1.62x
Carhartt 0.26% 1.52x
Lane Bryant 0.02% 1.46x
Gymboree 0.01% 1.27x
Jos A. Bank Clothiers 0.01% 1.14x
Buckle 0.02% 1.01x
Aeropostale 0.01% 0.99x
Composition Percentage: The overlap percentage between the Hunting audience and the Location attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hunting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hunting audience is lancasterarchery.com.

Website Composition Index
lancasterarchery.com 10.69% 434.18x
deeranddeerhunting.com 23.80% 430.46x
huntingnet.com 27.72% 390.28x
duckhuntingchat.com 12.19% 364.32x
monstermuleys.info 9.80% 322.40x
archerytalk.com 45.40% 322.19x
crossbownation.com 7.06% 260.43x
targetcrazy.com 7.68% 200.52x
go2gbo.com 7.70% 188.39x
texashuntingforum.com 4.78% 187.44x
Composition Percentage: The overlap percentage between the Hunting audience and the Web attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hunting audience is Fishing.

Content Affinity Composition Index
Fishing 14.38% 80.62x
Gun Enthusiast - Rifles & Ammo 10.10% 67.25x
Gun Enthusiast - Hunting & Self Defense 30.01% 61.65x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 2.67% 40.52x
Farming & Agriculture 0.66% 28.87x
Police Gear 0.31% 28.72x
Garden Power Equipment 4.73% 25.68x
Power Tools 1.74% 23.36x
Recreational Motor Sport Enthusiasts 2.59% 23.27x
All-Terrain Vehicles 13.85% 22.73x
Composition Percentage: The overlap percentage between the Hunting audience and the Content Affinity attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hunting audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male