Dstillery Audiences

HUNTING

Audience Size: 436.9 Thousand Devices

Explore the Hunting Audience

Below you'll find more information about the Hunting audience, broken down in different categories based on their digital and physical behaviors. These are 436.9 thousand unique devices whose actions qualify for the Hunting audience.

Dstillery Crafted Audiences

INTERESTS

The Hunting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hunting audience is Archery Enthusiasts.

Interest Composition Index
Archery Enthusiasts 87.42% 30.92x
Getting Off the Grid Travelers 87.79% 25.25x
Outdoors Enthusiasts 92.89% 23.41x
Hunters 87.72% 22.65x
Off the Grid Living Enthusiasts 43.56% 19.11x
Xtreme Sports Fans 52.81% 17.63x
Used Compact Pickup Intenders 40.92% 16.97x
Work Boots & Safety Footwear Shoppers 61.93% 15.95x
Power Tools Shoppers 39.30% 15.13x
Tractor Shoppers 55.82% 14.65x
Composition Percentage: The overlap percentage between the Hunting audience and the Interest attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hunting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hunting audience is Carhartt.

Location Composition Index
Carhartt 0.36% 2.02x
Maurices 0.03% 1.44x
American Eagle Outfitters 0.02% 1.28x
Buckle 0.01% 1.08x
Express 0.01% 1.02x
Chicos 0.01% 0.84x
Journeys 0.01% 0.76x
The Childrens Place 0.01% 0.73x
Composition Percentage: The overlap percentage between the Hunting audience and the Location attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hunting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hunting audience is bowhuntingmag.com.

Website Composition Index
bowhuntingmag.com 6.18% 339.91x
petersenshunting.com 5.87% 325.67x
northamericanwhitetail.com 6.33% 304.55x
americanhunter.org 19.22% 299.90x
huntingnet.com 23.68% 275.23x
deeranddeerhunting.com 23.72% 268.44x
duckhuntingchat.com 10.16% 256.72x
gundogmag.com 3.27% 254.70x
lancasterarchery.com 16.72% 252.82x
qdma.com 22.48% 237.38x
Composition Percentage: The overlap percentage between the Hunting audience and the Web attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hunting audience is Fishing.

Content Affinity Composition Index
Fishing 18.60% 59.61x
Police Gear 5.44% 46.88x
Sports - Golf, Hunting, Fishing 0.50% 43.85x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 4.77% 42.50x
Gun Enthusiast - Rifles & Ammo 32.35% 40.80x
Gun Enthusiast - Hunting & Self Defense 43.98% 39.83x
Airsoft & Paintball Equipment 0.61% 38.14x
Texas Off-Roading 0.09% 37.31x
Farming & Agriculture 1.67% 31.21x
Garden Power Equipment 9.59% 28.94x
Composition Percentage: The overlap percentage between the Hunting audience and the Content Affinity attribute.
Index: A comparison of the Hunting audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hunting audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male