Dstillery Audiences

IDAHO CLUSTER

Audience Size: 690.8 Thousand Devices

Explore the Idaho Cluster Audience

Below you'll find more information about the Idaho Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 690.8 thousand unique devices whose actions qualify for the Idaho Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Idaho Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Idaho Cluster audience is Montana and Idaho Trip Planners.

Interest Composition Index
Montana and Idaho Trip Planners 73.20% 26.06x
Oregon Ducks Fans 31.57% 15.57x
Competitive Sports Participants 22.34% 12.87x
Liberal News Readers 21.79% 12.86x
Financial Business Intelligence Researchers 21.55% 12.30x
Advertising Professionals 20.14% 11.79x
Eco-Conscious Consumers 20.04% 11.63x
Food Bank Researchers 14.93% 11.37x
Ski House Second Home Owners 24.91% 11.37x
Arizona Wildcats Fans 26.41% 11.20x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Interest attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Idaho Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Idaho Cluster audience is The North Face.

Location Composition Index
The North Face 0.01% 5.16x
Madewell 0.01% 3.56x
Lululemon 0.02% 2.31x
H&M 0.02% 2.12x
Buckle 0.04% 1.79x
White House Black Market 0.03% 1.68x
Carhartt 0.32% 1.66x
Maurices 0.05% 1.54x
Eddie Bauer 0.01% 1.53x
Coach 0.01% 1.44x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Location attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Idaho Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Idaho Cluster audience is idahosports.com.

Website Composition Index
idahosports.com 3.23% 219.37x
idahopress.com 12.51% 204.83x
buildidaho.com 1.91% 199.49x
kboi.com 1.97% 199.37x
kmvt.com 14.42% 195.40x
idahocountyfreepress.com 1.85% 186.76x
kivitv.com 28.72% 175.71x
obnug.com 1.59% 171.99x
magicvalley.com 20.50% 160.16x
idahostatejournal.com 13.25% 158.30x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Web attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Idaho Cluster audience is Assorted Topics (The Outdoors, Sports, Furniture, Travel).

Content Affinity Composition Index
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 15.01% 22.89x
Alaska Cluster 2.47% 22.82x
Utah Cluster 15.08% 20.27x
Central California Cluster 3.96% 19.78x
Farming & Agriculture 0.39% 17.39x
National Parks 0.37% 17.11x
Winter Sports & Gear 0.57% 16.19x
Pacific Northwest Information Research Cluster 26.48% 16.18x
Environmental Conservation 0.07% 15.95x
Action Sports 0.51% 15.50x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Content Affinity attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Idaho Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male