Dstillery Audiences

IDAHO CLUSTER

Audience Size: 1 Million Devices

Explore the Idaho Cluster Audience

Below you'll find more information about the Idaho Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Idaho Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Idaho Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Idaho Cluster audience is Montana and Idaho Trip Planners.

Interest Composition Index
Montana and Idaho Trip Planners 67.18% 24.79x
Oregon Ducks Fans 30.12% 13.71x
Gonzaga Bulldogs Fans 27.66% 11.29x
Arizona Wildcats Fans 24.58% 10.94x
Oregon Trip Planners 30.13% 10.60x
Yellowstone Park Trip Planners 34.21% 10.22x
Liberal News Readers 19.80% 10.12x
Conservative News Readers 21.09% 9.88x
Country Music Fans 19.73% 9.66x
Financial Business Intelligence Researchers 19.75% 9.64x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Interest attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Idaho Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Idaho Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.21% 2.10x
Maurices 0.01% 1.95x
Old Navy 0.01% 1.07x
Johnston and Murphy 0.01% 0.92x
Mens Wearhouse 0.01% 0.92x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Location attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Idaho Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Idaho Cluster audience is idahosports.com.

Website Composition Index
idahosports.com 3.12% 203.60x
buildidaho.com 2.44% 200.81x
kboi.com 1.99% 197.91x
idahoednews.org 2.04% 188.46x
idahopress.com 11.55% 183.88x
kmvt.com 17.95% 165.39x
idahocountyfreepress.com 1.82% 160.57x
kivitv.com 35.23% 156.79x
boiseweekly.com 1.52% 155.78x
kpvi.com 5.32% 151.61x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Web attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Idaho Cluster audience is Assorted Topics (The Outdoors, Sports, Furniture, Travel).

Content Affinity Composition Index
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 17.18% 22.77x
Utah Cluster 17.82% 21.17x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 19.68x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.07% 18.70x
Alaska Cluster 4.58% 17.18x
Pac 12 Sports 0.88% 15.81x
Local & Travel England - North Midlands 0.07% 15.15x
Central California Cluster 5.98% 15.07x
Environmental Conservation 0.07% 14.91x
Tahoe & Reno Tourism 4.75% 14.55x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Content Affinity attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Idaho Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female