Dstillery Audiences

IDAHO CLUSTER

Audience Size: 355.9 Thousand Devices

Explore the Idaho Cluster Audience

Below you'll find more information about the Idaho Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 355.9 thousand unique devices whose actions qualify for the Idaho Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Idaho Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Idaho Cluster audience is Montana and Idaho Trip Planners.

Interest Composition Index
Montana and Idaho Trip Planners 79.10% 25.51x
Wyoming Cowboys Fans 17.79% 17.45x
Winter Sports Destination Seekers 11.37% 17.04x
Bigfoot Folklore Enthusiasts 27.93% 14.30x
Oregon Ducks Fans 18.93% 12.84x
San Francisco Activities Researchers 7.21% 10.37x
Costco Deal Blog Readers 4.35% 9.60x
San Diego Trip Planners 12.58% 9.56x
Oregon Trip Planners 34.37% 9.38x
Yellowstone Park Trip Planners 35.97% 8.95x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Interest attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Idaho Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Idaho Cluster audience is Maurices.

Location Composition Index
Maurices 0.08% 3.86x
Buckle 0.01% 1.96x
Gymboree 0.01% 1.20x
Johnston and Murphy 0.01% 0.92x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Location attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Idaho Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Idaho Cluster audience is idahosports.com.

Website Composition Index
idahosports.com 12.98% 337.12x
kmvt.com 12.22% 336.77x
magicvalley.com 11.55% 299.83x
idahopress.com 20.19% 299.38x
kivitv.com 23.12% 284.83x
postregister.com 10.39% 283.56x
idahostatejournal.com 24.48% 251.71x
localnews8.com 29.90% 211.50x
rexburgstandardjournal.com 3.14% 206.66x
idahostatesman.com 41.27% 189.02x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Web attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Idaho Cluster audience is Assorted Topics (The Outdoors, Sports, Furniture, Travel).

Content Affinity Composition Index
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 9.31% 20.85x
Utah Cluster 9.16% 20.82x
Pacific Northwest Information Research Cluster 25.25% 17.57x
Pac 12 Sports 1.42% 12.44x
National Parks 0.05% 12.05x
Farming & Agriculture 0.12% 11.64x
Central California Cluster 1.13% 11.63x
Tahoe & Reno Tourism 1.50% 11.22x
Northern California Cluster 4.81% 10.90x
Oregon News 15.17% 10.66x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Content Affinity attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Idaho Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male