Dstillery Audiences

IDAHO CLUSTER

Audience Size: 751.7 Thousand Devices

Explore the Idaho Cluster Audience

Below you'll find more information about the Idaho Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 751.7 thousand unique devices whose actions qualify for the Idaho Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Idaho Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Idaho Cluster audience is Montana and Idaho Trip Planners.

Interest Composition Index
Montana and Idaho Trip Planners 68.82% 22.53x
Oregon Ducks Fans 36.35% 14.24x
Gonzaga Bulldogs Fans 32.78% 11.80x
Oregon Trip Planners 35.72% 11.55x
Arizona Wildcats Fans 27.82% 11.18x
Conservative News Readers 25.40% 9.94x
Liberal News Readers 24.38% 9.85x
Aspen Trip Planners 25.62% 9.66x
Financial Business Intelligence Researchers 24.47% 9.63x
Country Music Fans 22.80% 9.61x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Interest attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Idaho Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Idaho Cluster audience is The North Face.

Location Composition Index
The North Face 0.03% 2.51x
Carhartt 0.43% 1.88x
Buckle 0.07% 1.83x
Dressbarn 0.04% 1.51x
REI 0.01% 1.50x
Lululemon 0.03% 1.23x
Madewell 0.02% 1.22x
Lane Bryant 0.03% 1.14x
Eddie Bauer 0.02% 1.11x
White House Black Market 0.05% 1.03x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Location attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Idaho Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Idaho Cluster audience is idahosports.com.

Website Composition Index
idahosports.com 3.22% 281.09x
kboi.com 2.22% 276.09x
buildidaho.com 3.97% 266.24x
idahoednews.org 3.66% 256.89x
idahopress.com 10.22% 253.62x
dailyfly.com 1.70% 223.80x
kmvt.com 17.99% 219.27x
boiseweekly.com 3.03% 215.14x
idahocountyfreepress.com 2.62% 209.85x
kivitv.com 28.40% 209.16x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Web attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Idaho Cluster audience is Assorted Topics (The Outdoors, Sports, Furniture, Travel).

Content Affinity Composition Index
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 17.86% 26.53x
Utah Cluster 18.08% 23.35x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.13% 19.61x
Alaska Cluster 4.48% 19.49x
Local & Travel England - North Midlands 0.09% 17.72x
Tahoe & Reno Tourism 5.34% 15.82x
Pacific Northwest Information Research Cluster 22.79% 15.27x
Colorado Cluster 10.13% 15.21x
Pac 12 Sports 1.37% 14.71x
National Parks 2.60% 14.21x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Content Affinity attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Idaho Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male