Dstillery Audiences

IDAHO CLUSTER

Audience Size: 716.5 Thousand Devices

Explore the Idaho Cluster Audience

Below you'll find more information about the Idaho Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 716.5 thousand unique devices whose actions qualify for the Idaho Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Idaho Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Idaho Cluster audience is Montana and Idaho Trip Planners.

Interest Composition Index
Montana and Idaho Trip Planners 56.45% 34.85x
Oregon Ducks Fans 22.69% 16.52x
Oregon Trip Planners 26.65% 15.21x
Gonzaga Bulldogs Fans 22.23% 14.62x
Arizona Wildcats Fans 15.86% 11.46x
Bigfoot Folklore Enthusiasts 14.94% 10.38x
Aspen Trip Planners 15.39% 10.25x
Liberal News Readers 13.29% 9.52x
Cattle Industry New Readers 15.04% 9.33x
Ski House Second Home Owners 14.71% 9.11x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Interest attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Idaho Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Idaho Cluster audience is Dressbarn.

Location Composition Index
Dressbarn 0.19% 5.26x
Madewell 0.05% 2.06x
The North Face 0.03% 1.86x
REI 0.02% 1.80x
Buckle 0.22% 1.68x
Carhartt 0.01% 1.57x
White House Black Market 0.24% 1.47x
Patagonia 0.02% 1.37x
Lululemon 0.05% 1.29x
Zumiez 0.06% 1.23x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Location attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Idaho Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Idaho Cluster audience is idahosports.com.

Website Composition Index
idahosports.com 3.11% 372.58x
buildidaho.com 4.51% 324.38x
idahopress.com 11.64% 321.59x
kboi.com 2.32% 319.34x
boise.org 2.47% 316.14x
idahohotsprings.com 2.99% 312.07x
idahoednews.org 5.32% 312.01x
musickauction.com 2.10% 297.11x
idahocountyfreepress.com 3.38% 270.63x
kmvt.com 15.35% 270.48x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Web attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Idaho Cluster audience is Assorted Topics (The Outdoors, Sports, Furniture, Travel).

Content Affinity Composition Index
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 12.32% 23.39x
Utah Cluster 14.57% 20.42x
Alaska Cluster 3.73% 15.68x
Pacific Northwest Information Research Cluster 20.29% 15.31x
Colorado Cluster 7.30% 12.91x
Tahoe & Reno Tourism 4.33% 12.29x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.18% 12.18x
Oregon News 23.58% 11.50x
National Parks 3.08% 11.18x
Pac 12 Sports 1.66% 10.98x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Content Affinity attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Idaho Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female