Dstillery Audiences

IDAHO CLUSTER

Audience Size: 719.3 Thousand Devices

Explore the Idaho Cluster Audience

Below you'll find more information about the Idaho Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 719.3 thousand unique devices whose actions qualify for the Idaho Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Idaho Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Idaho Cluster audience is Montana and Idaho Trip Planners.

Interest Composition Index
Montana and Idaho Trip Planners 68.12% 21.87x
Oregon Ducks Fans 32.69% 13.11x
Oregon Trip Planners 36.21% 11.37x
Gonzaga Bulldogs Fans 30.90% 11.30x
Arizona Wildcats Fans 23.96% 9.68x
Bigfoot Folklore Enthusiasts 22.41% 8.85x
Aspen Trip Planners 22.91% 8.58x
Washington County and Local Fair Visitors 28.57% 8.51x
Liberal News Readers 19.44% 8.49x
Conservative News Readers 21.23% 8.26x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Interest attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Idaho Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Idaho Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.01% 4.04x
Buckle 0.35% 1.87x
The North Face 0.03% 1.74x
REI 0.02% 1.38x
White House Black Market 0.31% 1.32x
Madewell 0.02% 1.28x
Lululemon 0.04% 1.24x
LOFT 0.06% 1.17x
American Eagle Outfitters 0.05% 1.11x
Zumiez 0.06% 1.09x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Location attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Idaho Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Idaho Cluster audience is idahosports.com.

Website Composition Index
idahosports.com 2.80% 312.51x
idahopress.com 10.00% 296.74x
buildidaho.com 3.76% 296.07x
kboi.com 2.21% 295.67x
boise.org 2.10% 294.41x
idahohotsprings.com 2.39% 288.69x
idahoednews.org 5.09% 283.43x
dailyfly.com 3.02% 249.20x
kpvi.com 4.86% 248.48x
kmvt.com 16.17% 244.97x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Web attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Idaho Cluster audience is Assorted Topics (The Outdoors, Sports, Furniture, Travel).

Content Affinity Composition Index
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 15.17% 23.41x
Utah Cluster 16.05% 20.87x
Alaska Cluster 4.37% 17.54x
Pacific Northwest Information Research Cluster 22.25% 15.61x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.17% 13.92x
Tahoe & Reno Tourism 4.99% 13.45x
Colorado Cluster 8.50% 13.09x
Pac 12 Sports 1.55% 12.42x
Local & Travel England - North Midlands 0.05% 12.01x
Oregon News 26.96% 11.95x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Content Affinity attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Idaho Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female