Dstillery Audiences

IDAHO CLUSTER

Audience Size: 548 Thousand Devices

Explore the Idaho Cluster Audience

Below you'll find more information about the Idaho Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 548 thousand unique devices whose actions qualify for the Idaho Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Idaho Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Idaho Cluster audience is Montana and Idaho Trip Planners.

Interest Composition Index
Montana and Idaho Trip Planners 74.22% 27.65x
Oregon Ducks Fans 33.68% 16.37x
Competitive Sports Participants 23.73% 13.83x
Liberal News Readers 22.11% 12.83x
Financial Business Intelligence Researchers 22.24% 12.81x
Eco-Conscious Consumers 20.89% 12.70x
Gonzaga Bulldogs Fans 29.92% 12.17x
Arizona Wildcats Fans 27.65% 12.02x
Advertising Professionals 20.77% 11.95x
Ski House Second Home Owners 25.07% 11.91x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Interest attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Idaho Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Idaho Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.07% 1.66x
Johnston and Murphy 0.01% 0.92x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Location attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Idaho Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Idaho Cluster audience is idahopress.com.

Website Composition Index
idahopress.com 13.09% 244.24x
idahosports.com 4.33% 241.06x
kmvt.com 15.46% 219.91x
argusobserver.com 3.68% 201.42x
obnug.com 2.00% 199.32x
kivitv.com 29.36% 189.61x
idahostatejournal.com 14.21% 188.53x
magicvalley.com 20.95% 184.08x
localnews8.com 25.82% 183.65x
bigcountrynewsconnection.com 2.36% 168.95x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Web attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Idaho Cluster audience is Assorted Topics (The Outdoors, Sports, Furniture, Travel).

Content Affinity Composition Index
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 16.14% 26.49x
Alaska Cluster 3.25% 25.97x
Utah Cluster 15.34% 22.74x
Central California Cluster 4.25% 22.35x
National Parks 0.48% 18.75x
Pacific Northwest Information Research Cluster 28.16% 17.87x
Farming & Agriculture 0.46% 17.79x
Tahoe & Reno Tourism 3.59% 17.21x
Northern California Cluster 10.78% 16.40x
Winter Sports & Gear 0.78% 16.11x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Content Affinity attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Idaho Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male