Dstillery Audiences

IDAHO CLUSTER

Audience Size: 675 Thousand Devices

Explore the Idaho Cluster Audience

Below you'll find more information about the Idaho Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 675 thousand unique devices whose actions qualify for the Idaho Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Idaho Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Idaho Cluster audience is Montana and Idaho Trip Planners.

Interest Composition Index
Montana and Idaho Trip Planners 61.03% 32.91x
Oregon Ducks Fans 23.62% 15.27x
Oregon Trip Planners 29.60% 14.17x
Gonzaga Bulldogs Fans 22.63% 14.10x
Arizona Wildcats Fans 15.10% 10.59x
Aspen Trip Planners 15.32% 9.88x
Bigfoot Folklore Enthusiasts 14.85% 9.86x
Liberal News Readers 12.27% 9.28x
Cattle Industry New Readers 14.51% 8.80x
Conservative News Readers 12.63% 8.75x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Interest attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Idaho Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Idaho Cluster audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.22% 0.77x
Jos A. Bank Clothiers 0.12% 0.65x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Location attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Idaho Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Idaho Cluster audience is idahosports.com.

Website Composition Index
idahosports.com 4.30% 420.96x
buildidaho.com 4.78% 379.29x
idahopress.com 12.77% 376.24x
idahohotsprings.com 3.10% 366.60x
boise.org 2.78% 363.56x
idahoednews.org 5.40% 361.62x
kmvt.com 13.66% 335.73x
idahocountyfreepress.com 3.38% 322.70x
kpvi.com 3.43% 313.33x
kivitv.com 28.23% 313.27x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Web attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Idaho Cluster audience is Assorted Topics (The Outdoors, Sports, Furniture, Travel).

Content Affinity Composition Index
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 11.11% 22.72x
Utah Cluster 13.33% 20.23x
Alaska Cluster 3.44% 15.84x
Pacific Northwest Information Research Cluster 18.52% 15.82x
Colorado Cluster 6.50% 12.62x
Tahoe & Reno Tourism 4.04% 12.09x
Oregon News 20.68% 11.65x
National Parks 2.83% 11.44x
Pac 12 Sports 1.94% 11.22x
Assorted Topics (Viral Media, Paid Traffic) 4.86% 10.01x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Content Affinity attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Idaho Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male