Dstillery Audiences

IDAHO CLUSTER

Audience Size: 980.3 Thousand Devices

Explore the Idaho Cluster Audience

Below you'll find more information about the Idaho Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 980.3 thousand unique devices whose actions qualify for the Idaho Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Idaho Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Idaho Cluster audience is Montana and Idaho Trip Planners.

Interest Composition Index
Montana and Idaho Trip Planners 68.30% 25.38x
Oregon Ducks Fans 31.63% 14.71x
Arizona Wildcats Fans 25.71% 11.93x
Gonzaga Bulldogs Fans 28.94% 11.76x
Liberal News Readers 21.10% 11.42x
Financial Business Intelligence Researchers 20.38% 11.05x
Conservative News Readers 21.54% 10.83x
Competitive Sports Participants 21.44% 10.68x
Oregon Trip Planners 30.16% 10.42x
Country Music Fans 20.79% 10.16x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Interest attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Idaho Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Idaho Cluster audience is Maurices.

Location Composition Index
Maurices 0.03% 2.69x
Zumiez 0.01% 2.36x
Buckle 0.01% 2.09x
Carhartt 0.24% 1.86x
Lane Bryant 0.01% 1.60x
The Childrens Place 0.01% 1.30x
Journeys 0.01% 1.16x
Victoria's Secret 0.01% 1.08x
Mens Wearhouse 0.01% 1.00x
Johnston and Murphy 0.01% 0.92x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Location attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Idaho Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Idaho Cluster audience is idahosports.com.

Website Composition Index
idahosports.com 2.18% 206.65x
buildidaho.com 1.68% 202.18x
kboi.com 2.21% 197.78x
idahoednews.org 1.42% 189.37x
idahopress.com 12.15% 177.23x
kmvt.com 17.90% 160.29x
idahocountyfreepress.com 1.80% 159.33x
cactuspetes.com 1.04% 158.42x
kivitv.com 34.15% 149.33x
obnug.com 1.26% 146.16x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Web attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Idaho Cluster audience is Assorted Topics (The Outdoors, Sports, Furniture, Travel).

Content Affinity Composition Index
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 18.18% 22.42x
Utah Cluster 18.38% 21.83x
Pac 12 Sports 0.76% 19.13x
Local & Travel England - North Midlands 0.09% 17.08x
Central California Cluster 5.99% 16.77x
Alaska Cluster 4.83% 16.18x
Environmental Conservation 0.08% 15.75x
National Parks 1.46% 14.86x
Northern California Cluster 11.69% 14.51x
Tahoe & Reno Tourism 4.88% 14.03x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Content Affinity attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Idaho Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male