IDAHO CLUSTER

Audience Size: 452.3 Thousand Devices

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Explore the Idaho Cluster Audience

Below you'll find more information about the Idaho Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 452.3 thousand unique devices whose actions qualify for the Idaho Cluster audience.

INTERESTS

The Idaho Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Idaho Cluster audience is Montana and Idaho Trip Planners.

Interest	Composition	Index
Montana and Idaho Trip Planners	73.51%	30.72x
Wyoming Cowboys Fans	28.37%	16.05x
Oregon Ducks Fans	22.74%	15.18x
Winter Sports Destination Seekers	17.21%	13.39x
Liberal News Readers	13.46%	12.32x
Bigfoot Folklore Enthusiasts	30.93%	11.97x
Competitive Sports Participants	14.34%	11.80x
Eco-Conscious Consumers	10.39%	11.19x
Financial Business Intelligence Researchers	13.44%	10.89x
Advertising Professionals	13.53%	10.69x

Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Interest attribute.

Index: A comparison of the Idaho Cluster audience to the internet population.

APPAREL RETAILERS

The Idaho Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Idaho Cluster audience is Zumiez.

Location	Composition	Index
Zumiez	0.03%	2.31x
Lululemon	0.01%	2.18x
Coach	0.01%	2.07x
Carhartt	0.25%	1.69x
Maurices	0.04%	1.65x
Buckle	0.02%	1.39x
Aeropostale	0.01%	1.20x
Victoria's Secret	0.03%	1.17x
American Eagle Outfitters	0.01%	1.05x
Lane Bryant	0.01%	1.01x

Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Location attribute.

Index: A comparison of the Idaho Cluster audience to the internet population.

WEBSITES

The Idaho Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Idaho Cluster audience is idahosports.com.

Website	Composition	Index
idahosports.com	8.41%	249.65x
kmvt.com	14.75%	241.31x
kivitv.com	23.34%	229.84x
idahopress.com	21.18%	227.32x
idahocountyfreepress.com	2.73%	226.55x
magicvalley.com	13.41%	220.90x
postregister.com	12.32%	199.65x
argusobserver.com	3.50%	182.26x
idahostatejournal.com	24.74%	177.59x
rexburgstandardjournal.com	2.88%	165.87x

Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Web attribute.

Index: A comparison of the Idaho Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Idaho Cluster audience is Assorted Topics (The Outdoors, Sports, Furniture, Travel).

Content Affinity	Composition	Index
Assorted Topics (The Outdoors, Sports, Furniture, Travel)	11.95%	20.50x
Utah Cluster	11.45%	18.49x
Central California Cluster	2.46%	16.57x
Pacific Northwest Information Research Cluster	22.31%	15.74x
Tahoe & Reno Tourism	2.09%	12.97x
Assorted Topics (Power Trains, Drones, Web Design)	0.13%	12.37x
Northern California Cluster	7.79%	12.36x
Pac 12 Sports	1.53%	12.30x
Alaska Cluster	0.57%	11.88x
Oregon News	22.67%	11.57x

Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Content Affinity attribute.

Index: A comparison of the Idaho Cluster audience to the internet population.

DEMOGRAPHICS

The Idaho Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male