Dstillery Audiences

IDAHO CLUSTER

Audience Size: 608.4 Thousand Devices

Explore the Idaho Cluster Audience

Below you'll find more information about the Idaho Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 608.4 thousand unique devices whose actions qualify for the Idaho Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Idaho Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Idaho Cluster audience is Montana and Idaho Trip Planners.

Interest Composition Index
Montana and Idaho Trip Planners 63.04% 29.96x
Oregon Ducks Fans 23.16% 13.60x
Oregon Trip Planners 31.63% 12.94x
Gonzaga Bulldogs Fans 23.15% 12.72x
Arizona Wildcats Fans 14.89% 8.61x
Liberal News Readers 11.36% 8.42x
Aspen Trip Planners 14.67% 8.35x
Ski House Second Home Owners 14.10% 8.20x
Financial Business Intelligence Researchers 11.45% 7.90x
Competitive Sports Participants 12.22% 7.86x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Interest attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Idaho Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Idaho Cluster audience is Dressbarn.

Location Composition Index
Dressbarn 0.10% 3.12x
The North Face 0.05% 2.80x
Carhartt 0.26% 1.65x
Eddie Bauer 0.02% 1.50x
REI 0.02% 1.31x
H&M 0.03% 1.24x
Lululemon 0.04% 1.12x
Urban Outfitters 0.03% 1.10x
Old Navy 0.04% 1.01x
Coach 0.04% 0.99x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Location attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Idaho Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Idaho Cluster audience is idahosports.com.

Website Composition Index
idahosports.com 4.25% 468.54x
buildidaho.com 5.04% 450.89x
idahopress.com 13.24% 434.43x
idahohotsprings.com 3.61% 417.28x
idahoednews.org 5.29% 401.18x
kivitv.com 24.61% 383.55x
idahocountyfreepress.com 3.23% 374.00x
kmvt.com 14.33% 365.84x
boiseweekly.com 6.83% 363.14x
postregister.com 5.12% 353.13x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Web attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Idaho Cluster audience is Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel).

Content Affinity Composition Index
Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) 10.75% 22.16x
Utah Cluster 13.04% 20.36x
Pacific Northwest Information Research Cluster 15.64% 17.21x
Alaska Cluster 3.12% 14.32x
Colorado Cluster 5.70% 12.80x
National Parks 3.23% 12.63x
Oregon News 19.10% 11.85x
Assorted Topics #11662 (Viral Media, Paid Traffic) 3.76% 11.59x
Pac 12 Sports 1.97% 11.47x
Tahoe & Reno Tourism 3.57% 11.25x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Content Affinity attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Idaho Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male