Explore the Idaho Cluster Audience
Below you'll find more information about the Idaho Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 518.7 thousand unique devices whose actions qualify for the Idaho Cluster audience.
INTERESTS
The Idaho Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Idaho Cluster audience is Montana and Idaho Trip Planners.
| Interest | Composition | Index |
| Montana and Idaho Trip Planners | 74.89% | 26.61x |
| Oregon Ducks Fans | 28.90% | 14.77x |
| Liberal News Readers | 19.66% | 12.33x |
| Competitive Sports Participants | 20.16% | 12.07x |
| Eco-Conscious Consumers | 16.65% | 11.71x |
| Financial Business Intelligence Researchers | 19.19% | 11.65x |
| Advertising Professionals | 18.26% | 10.90x |
| Ski House Second Home Owners | 22.81% | 10.86x |
| Gonzaga Bulldogs Fans | 28.39% | 10.85x |
| Financial News Readers | 16.30% | 10.56x |
Composition Percentage:
The overlap percentage between the Idaho Cluster audience and the Interest attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Curious about what else the Idaho Cluster audience is interested in?
Sign Up
APPAREL RETAILERS
The Idaho Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Idaho Cluster audience is H&M.
| Location | Composition | Index |
| H&M | 0.02% | 2.40x |
| Gymboree | 0.02% | 1.95x |
| Maurices | 0.06% | 1.90x |
| Lululemon | 0.01% | 1.88x |
| Carhartt | 0.31% | 1.78x |
| Zumiez | 0.02% | 1.76x |
| Coach | 0.01% | 1.71x |
| Buckle | 0.03% | 1.61x |
| Chicos | 0.02% | 1.39x |
| Victoria's Secret | 0.03% | 1.35x |
Composition Percentage:
The overlap percentage between the Idaho Cluster audience and the Location attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Want to find more of the Idaho Cluster audience in the real world?
Sign Up
WEBSITES
The Idaho Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Idaho Cluster audience is idahopress.com.
| Website | Composition | Index |
| idahopress.com | 14.67% | 262.65x |
| kmvt.com | 15.62% | 257.14x |
| idahosports.com | 6.07% | 247.52x |
| kivitv.com | 28.68% | 238.64x |
| magicvalley.com | 18.37% | 215.64x |
| idahostatejournal.com | 15.18% | 211.16x |
| postregister.com | 10.31% | 207.68x |
| argusobserver.com | 4.38% | 203.50x |
| rexburgstandardjournal.com | 2.51% | 187.15x |
| bigcountrynewsconnection.com | 1.92% | 177.10x |
Composition Percentage:
The overlap percentage between the Idaho Cluster audience and the Web attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Want to see more of the websites the Idaho Cluster audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Idaho Cluster audience is Assorted Topics (The Outdoors, Sports, Furniture, Travel).
| Content Affinity | Composition | Index |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 13.80% | 21.22x |
| Environmental Conservation | 0.07% | 20.18x |
| Utah Cluster | 13.52% | 18.64x |
| Central California Cluster | 3.20% | 17.34x |
| Alaska Cluster | 1.37% | 16.99x |
| Pacific Northwest Information Research Cluster | 25.04% | 16.40x |
| Local & Travel England - North Midlands | 0.08% | 15.15x |
| Northern California Cluster | 9.33% | 14.12x |
| Winter Sports & Gear | 0.31% | 14.11x |
| Farming & Agriculture | 0.33% | 13.92x |
Composition Percentage:
The overlap percentage between the Idaho Cluster audience and the Content Affinity attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Want to see more of the Content Affinities the Idaho Cluster audience visits?
Sign Up
DEMOGRAPHICS
The Idaho Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the Idaho Cluster audience?
Sign Up