Dstillery Audiences

IDAHO CLUSTER

Audience Size: 518.7 Thousand Devices

Explore the Idaho Cluster Audience

Below you'll find more information about the Idaho Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 518.7 thousand unique devices whose actions qualify for the Idaho Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Idaho Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Idaho Cluster audience is Montana and Idaho Trip Planners.

Interest Composition Index
Montana and Idaho Trip Planners 74.89% 26.61x
Oregon Ducks Fans 28.90% 14.77x
Liberal News Readers 19.66% 12.33x
Competitive Sports Participants 20.16% 12.07x
Eco-Conscious Consumers 16.65% 11.71x
Financial Business Intelligence Researchers 19.19% 11.65x
Advertising Professionals 18.26% 10.90x
Ski House Second Home Owners 22.81% 10.86x
Gonzaga Bulldogs Fans 28.39% 10.85x
Financial News Readers 16.30% 10.56x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Interest attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Idaho Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Idaho Cluster audience is H&M.

Location Composition Index
H&M 0.02% 2.40x
Gymboree 0.02% 1.95x
Maurices 0.06% 1.90x
Lululemon 0.01% 1.88x
Carhartt 0.31% 1.78x
Zumiez 0.02% 1.76x
Coach 0.01% 1.71x
Buckle 0.03% 1.61x
Chicos 0.02% 1.39x
Victoria's Secret 0.03% 1.35x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Location attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Idaho Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Idaho Cluster audience is idahopress.com.

Website Composition Index
idahopress.com 14.67% 262.65x
kmvt.com 15.62% 257.14x
idahosports.com 6.07% 247.52x
kivitv.com 28.68% 238.64x
magicvalley.com 18.37% 215.64x
idahostatejournal.com 15.18% 211.16x
postregister.com 10.31% 207.68x
argusobserver.com 4.38% 203.50x
rexburgstandardjournal.com 2.51% 187.15x
bigcountrynewsconnection.com 1.92% 177.10x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Web attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Idaho Cluster audience is Assorted Topics (The Outdoors, Sports, Furniture, Travel).

Content Affinity Composition Index
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 13.80% 21.22x
Environmental Conservation 0.07% 20.18x
Utah Cluster 13.52% 18.64x
Central California Cluster 3.20% 17.34x
Alaska Cluster 1.37% 16.99x
Pacific Northwest Information Research Cluster 25.04% 16.40x
Local & Travel England - North Midlands 0.08% 15.15x
Northern California Cluster 9.33% 14.12x
Winter Sports & Gear 0.31% 14.11x
Farming & Agriculture 0.33% 13.92x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Content Affinity attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Idaho Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male