Dstillery Audiences

IDAHO CLUSTER

Audience Size: 573 Thousand Devices

Explore the Idaho Cluster Audience

Below you'll find more information about the Idaho Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 573 thousand unique devices whose actions qualify for the Idaho Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Idaho Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Idaho Cluster audience is Montana and Idaho Trip Planners.

Interest Composition Index
Montana and Idaho Trip Planners 66.34% 30.04x
Oregon Trip Planners 34.15% 13.03x
Oregon Ducks Fans 23.12% 12.75x
Gonzaga Bulldogs Fans 22.81% 12.59x
Arizona Wildcats Fans 13.75% 8.00x
Aspen Trip Planners 13.96% 7.81x
Ski House Second Home Owners 13.74% 7.71x
Liberal News Readers 9.90% 7.58x
Competitive Sports Participants 11.53% 7.29x
Seattle Seahawks Fans 16.41% 7.21x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Interest attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Idaho Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Idaho Cluster audience is The North Face.

Location Composition Index
The North Face 0.05% 4.12x
Dressbarn 0.08% 3.08x
H&M 0.04% 1.78x
Carhartt 0.22% 1.60x
Gymboree 0.03% 1.47x
REI 0.01% 1.37x
LOFT 0.03% 1.33x
Old Navy 0.05% 1.19x
American Eagle Outfitters 0.03% 1.10x
Coach 0.04% 1.09x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Location attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Idaho Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Idaho Cluster audience is buildidaho.com.

Website Composition Index
buildidaho.com 5.22% 499.61x
idahosports.com 5.06% 488.22x
idahopress.com 15.82% 476.23x
kmvt.com 12.54% 442.96x
kivitv.com 22.24% 440.53x
idahoednews.org 6.08% 429.61x
boiseweekly.com 7.60% 414.22x
postregister.com 6.19% 388.60x
idahonews.com 5.94% 374.88x
kpvi.com 4.47% 364.86x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Web attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Idaho Cluster audience is Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel).

Content Affinity Composition Index
Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) 10.24% 20.87x
Utah Cluster 13.05% 20.64x
Pacific Northwest Information Research Cluster 14.72% 17.80x
Alaska Cluster 2.69% 13.57x
National Parks 3.45% 12.87x
Oregon News 18.11% 11.78x
Colorado Cluster 4.77% 11.68x
Assorted Topics #11662 (Viral Media, Paid Traffic) 3.02% 11.51x
Tahoe & Reno Tourism 3.51% 11.35x
Pac 12 Sports 1.76% 11.04x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Content Affinity attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Idaho Cluster audience resonates most for the following age and income brackets.
Age
55-64
Income
$100,000-$149,999