Dstillery Audiences

IDAHO CLUSTER

Audience Size: 797.6 Thousand Devices

Explore the Idaho Cluster Audience

Below you'll find more information about the Idaho Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 797.6 thousand unique devices whose actions qualify for the Idaho Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Idaho Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Idaho Cluster audience is Montana and Idaho Trip Planners.

Interest Composition Index
Montana and Idaho Trip Planners 68.61% 24.30x
Oregon Ducks Fans 32.87% 14.90x
Gonzaga Bulldogs Fans 31.14% 12.69x
Oregon Trip Planners 35.00% 12.39x
Arizona Wildcats Fans 24.74% 11.10x
Liberal News Readers 20.06% 9.99x
Financial Business Intelligence Researchers 19.97% 9.81x
Aspen Trip Planners 22.86% 9.78x
Bigfoot Folklore Enthusiasts 23.74% 9.77x
Conservative News Readers 21.69% 9.76x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Interest attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Idaho Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Idaho Cluster audience is The North Face.

Location Composition Index
The North Face 0.03% 2.89x
Carhartt 0.10% 2.24x
Lane Bryant 0.04% 1.32x
Buckle 0.06% 1.29x
Dressbarn 0.03% 1.20x
Eddie Bauer 0.02% 1.19x
Lululemon 0.03% 1.16x
White House Black Market 0.06% 1.06x
Zumiez 0.05% 1.02x
Old Navy 0.05% 0.92x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Location attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Idaho Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Idaho Cluster audience is kboi.com.

Website Composition Index
kboi.com 2.32% 307.15x
idahopress.com 8.36% 304.37x
idahosports.com 3.32% 302.57x
buildidaho.com 3.48% 297.97x
idahohotsprings.com 2.06% 290.31x
idahoednews.org 4.88% 287.44x
dailyfly.com 2.56% 261.30x
kmvt.com 16.44% 255.29x
kpvi.com 5.29% 252.57x
idahocountyfreepress.com 3.53% 251.29x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Web attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Idaho Cluster audience is Assorted Topics (The Outdoors, Sports, Furniture, Travel).

Content Affinity Composition Index
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 16.32% 26.16x
Utah Cluster 17.25% 23.46x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.16% 19.67x
Alaska Cluster 4.46% 19.51x
Pacific Northwest Information Research Cluster 22.39% 16.65x
Tahoe & Reno Tourism 5.04% 15.47x
Local & Travel England - North Midlands 0.05% 14.56x
Colorado Cluster 9.14% 14.11x
National Parks 2.80% 13.89x
Pac 12 Sports 1.35% 13.80x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Content Affinity attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Idaho Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female