Dstillery Audiences

IDAHO CLUSTER

Audience Size: 664.5 Thousand Devices

Explore the Idaho Cluster Audience

Below you'll find more information about the Idaho Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 664.5 thousand unique devices whose actions qualify for the Idaho Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Idaho Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Idaho Cluster audience is Montana and Idaho Trip Planners.

Interest Composition Index
Montana and Idaho Trip Planners 64.53% 27.52x
Oregon Ducks Fans 24.98% 13.03x
Gonzaga Bulldogs Fans 25.28% 12.06x
Oregon Trip Planners 33.73% 11.93x
Arizona Wildcats Fans 15.51% 8.81x
Aspen Trip Planners 16.10% 8.39x
Bigfoot Folklore Enthusiasts 15.96% 8.31x
Liberal News Readers 11.88% 8.12x
Ski House Second Home Owners 15.08% 8.03x
Cattle Industry New Readers 16.10% 7.91x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Interest attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Idaho Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Idaho Cluster audience is Dressbarn.

Location Composition Index
Dressbarn 0.13% 3.63x
The North Face 0.05% 2.44x
Gymboree 0.04% 1.48x
Eddie Bauer 0.02% 1.44x
Carhartt 0.25% 1.44x
LOFT 0.05% 1.25x
American Eagle Outfitters 0.05% 1.22x
H&M 0.04% 1.13x
The Childrens Place 0.05% 1.11x
Old Navy 0.05% 1.02x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Location attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Idaho Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Idaho Cluster audience is idahosports.com.

Website Composition Index
idahosports.com 5.27% 462.38x
buildidaho.com 4.51% 460.00x
idahopress.com 11.21% 452.87x
idahohotsprings.com 3.39% 435.15x
idahoednews.org 5.09% 425.69x
kmvt.com 13.56% 397.17x
idahocountyfreepress.com 3.24% 391.88x
kivitv.com 24.68% 380.74x
postregister.com 4.45% 376.86x
boiseweekly.com 6.16% 370.16x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Web attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Idaho Cluster audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.13% 47.30x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 10.64% 22.64x
Utah Cluster 13.50% 21.00x
Pacific Northwest Information Research Cluster 16.87% 16.62x
Alaska Cluster 3.11% 15.04x
Local & Travel England - North Midlands 0.04% 14.38x
Colorado Cluster 6.17% 13.32x
National Parks 3.08% 12.47x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.22% 12.28x
Oregon News 19.45% 11.88x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Content Affinity attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Idaho Cluster audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male