Dstillery Audiences

IDAHO CLUSTER

Audience Size: 649.9 Thousand Devices

Explore the Idaho Cluster Audience

Below you'll find more information about the Idaho Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 649.9 thousand unique devices whose actions qualify for the Idaho Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Idaho Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Idaho Cluster audience is Montana and Idaho Trip Planners.

Interest Composition Index
Montana and Idaho Trip Planners 70.28% 20.47x
Oregon Ducks Fans 36.15% 13.49x
Arizona Wildcats Fans 29.31% 10.52x
Financial Business Intelligence Researchers 25.57% 10.34x
Liberal News Readers 26.00% 10.20x
Competitive Sports Participants 25.54% 10.17x
Gonzaga Bulldogs Fans 30.98% 9.86x
Financial News Readers 22.68% 9.43x
Readers of South Asian Content 23.00% 9.30x
Eco-Conscious Consumers 24.23% 9.25x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Interest attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Idaho Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Idaho Cluster audience is Buckle.

Location Composition Index
Buckle 0.02% 2.20x
Maurices 0.03% 2.17x
White House Black Market 0.02% 2.07x
Gymboree 0.01% 2.04x
Carhartt 0.27% 1.83x
Old Navy 0.02% 1.31x
Victoria's Secret 0.02% 1.29x
Journeys 0.01% 1.07x
Johnston and Murphy 0.01% 0.92x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Location attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Idaho Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Idaho Cluster audience is kboi.com.

Website Composition Index
kboi.com 1.87% 192.86x
idahosports.com 2.21% 185.01x
idahopress.com 10.71% 172.76x
idahocountyfreepress.com 1.76% 160.93x
kmvt.com 18.08% 153.37x
obnug.com 1.22% 148.32x
lmtribune.com 2.10% 135.40x
argusobserver.com 4.32% 134.67x
kpvi.com 5.36% 134.14x
postregister.com 10.66% 133.69x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Web attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Idaho Cluster audience is Assorted Topics (The Outdoors, Sports, Furniture, Travel).

Content Affinity Composition Index
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 20.44% 21.06x
Utah Cluster 19.41% 20.49x
Local & Travel England - North Midlands 0.12% 18.29x
Pac 12 Sports 0.69% 17.51x
Alaska Cluster 5.70% 17.22x
Central California Cluster 6.47% 15.43x
National Parks 1.37% 15.29x
Local & Travel England - Northern England 0.30% 13.83x
Farming & Agriculture 0.87% 13.33x
Tahoe & Reno Tourism 5.20% 13.22x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Content Affinity attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Idaho Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male