Dstillery Audiences

IDAHO CLUSTER

Audience Size: 336.9 Thousand Devices

Explore the Idaho Cluster Audience

Below you'll find more information about the Idaho Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 336.9 thousand unique devices whose actions qualify for the Idaho Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Idaho Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Idaho Cluster audience is Montana and Idaho Trip Planners.

Interest Composition Index
Montana and Idaho Trip Planners 74.72% 31.19x
Wyoming Cowboys Fans 25.28% 15.80x
Oregon Ducks Fans 19.68% 14.35x
Winter Sports Destination Seekers 15.34% 13.82x
Bigfoot Folklore Enthusiasts 31.94% 11.74x
Financial Business Intelligence Researchers 10.33% 10.73x
Food Bank Researchers 12.74% 10.64x
Gonzaga Bulldogs Fans 23.35% 10.37x
Eco-Conscious Consumers 7.00% 10.33x
Ski House Second Home Owners 15.50% 9.96x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Interest attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Idaho Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Idaho Cluster audience is Maurices.

Location Composition Index
Maurices 0.15% 4.09x
Eddie Bauer 0.01% 2.47x
Lululemon 0.02% 1.69x
Buckle 0.03% 1.33x
Lane Bryant 0.01% 1.18x
Journeys 0.03% 1.01x
Johnston and Murphy 0.01% 0.92x
Gymboree 0.02% 0.75x
H&M 0.01% 0.75x
White House Black Market 0.01% 0.75x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Location attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Idaho Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Idaho Cluster audience is idahosports.com.

Website Composition Index
idahosports.com 11.49% 318.25x
kmvt.com 16.76% 316.16x
kivitv.com 24.89% 307.60x
magicvalley.com 12.09% 297.46x
idahopress.com 24.10% 293.46x
postregister.com 13.73% 264.65x
idahostatejournal.com 26.86% 233.92x
idahostatesman.com 46.44% 206.94x
rexburgstandardjournal.com 3.97% 205.80x
idahonews.com 35.90% 196.37x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Web attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Idaho Cluster audience is Assorted Topics (The Outdoors, Sports, Furniture, Travel).

Content Affinity Composition Index
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 12.21% 20.25x
Utah Cluster 10.61% 19.42x
Pacific Northwest Information Research Cluster 21.67% 16.13x
Central California Cluster 1.75% 14.26x
Pac 12 Sports 1.26% 13.51x
Northern California Cluster 6.45% 12.58x
Tahoe & Reno Tourism 1.89% 12.35x
Oregon News 19.43% 11.30x
Farming & Agriculture 0.15% 10.66x
Backpacking 1.67% 10.34x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Content Affinity attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Idaho Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male