Explore the Idaho Cluster Audience
Below you'll find more information about the Idaho Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 573 thousand unique devices whose actions qualify for the Idaho Cluster audience.
INTERESTS
The Idaho Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Idaho Cluster audience is Montana and Idaho Trip Planners.
| Interest | Composition | Index |
| Montana and Idaho Trip Planners | 66.34% | 30.04x |
| Oregon Trip Planners | 34.15% | 13.03x |
| Oregon Ducks Fans | 23.12% | 12.75x |
| Gonzaga Bulldogs Fans | 22.81% | 12.59x |
| Arizona Wildcats Fans | 13.75% | 8.00x |
| Aspen Trip Planners | 13.96% | 7.81x |
| Ski House Second Home Owners | 13.74% | 7.71x |
| Liberal News Readers | 9.90% | 7.58x |
| Competitive Sports Participants | 11.53% | 7.29x |
| Seattle Seahawks Fans | 16.41% | 7.21x |
Composition Percentage:
The overlap percentage between the Idaho Cluster audience and the Interest attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
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APPAREL RETAILERS
The Idaho Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Idaho Cluster audience is The North Face.
| Location | Composition | Index |
| The North Face | 0.05% | 4.12x |
| Dressbarn | 0.08% | 3.08x |
| H&M | 0.04% | 1.78x |
| Carhartt | 0.22% | 1.60x |
| Gymboree | 0.03% | 1.47x |
| REI | 0.01% | 1.37x |
| LOFT | 0.03% | 1.33x |
| Old Navy | 0.05% | 1.19x |
| American Eagle Outfitters | 0.03% | 1.10x |
| Coach | 0.04% | 1.09x |
Composition Percentage:
The overlap percentage between the Idaho Cluster audience and the Location attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
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WEBSITES
The Idaho Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Idaho Cluster audience is buildidaho.com.
| Website | Composition | Index |
| buildidaho.com | 5.22% | 499.61x |
| idahosports.com | 5.06% | 488.22x |
| idahopress.com | 15.82% | 476.23x |
| kmvt.com | 12.54% | 442.96x |
| kivitv.com | 22.24% | 440.53x |
| idahoednews.org | 6.08% | 429.61x |
| boiseweekly.com | 7.60% | 414.22x |
| postregister.com | 6.19% | 388.60x |
| idahonews.com | 5.94% | 374.88x |
| kpvi.com | 4.47% | 364.86x |
Composition Percentage:
The overlap percentage between the Idaho Cluster audience and the Web attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Idaho Cluster audience is Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel).
| Content Affinity | Composition | Index |
| Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) | 10.24% | 20.87x |
| Utah Cluster | 13.05% | 20.64x |
| Pacific Northwest Information Research Cluster | 14.72% | 17.80x |
| Alaska Cluster | 2.69% | 13.57x |
| National Parks | 3.45% | 12.87x |
| Oregon News | 18.11% | 11.78x |
| Colorado Cluster | 4.77% | 11.68x |
| Assorted Topics #11662 (Viral Media, Paid Traffic) | 3.02% | 11.51x |
| Tahoe & Reno Tourism | 3.51% | 11.35x |
| Pac 12 Sports | 1.76% | 11.04x |
Composition Percentage:
The overlap percentage between the Idaho Cluster audience and the Content Affinity attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
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DEMOGRAPHICS
The Idaho Cluster audience resonates most for the following age and income brackets.
Age
55-64
Income
$100,000-$149,999
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