Dstillery Audiences

IDAHO CLUSTER

Audience Size: 554.1 Thousand Devices

Explore the Idaho Cluster Audience

Below you'll find more information about the Idaho Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 554.1 thousand unique devices whose actions qualify for the Idaho Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Idaho Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Idaho Cluster audience is Montana and Idaho Trip Planners.

Interest Composition Index
Montana and Idaho Trip Planners 75.59% 39.24x
Oregon Ducks Fans 27.77% 23.11x
Liberal News Readers 17.50% 19.15x
Eco-Conscious Consumers 18.44% 17.97x
Financial Business Intelligence Researchers 17.56% 17.93x
Competitive Sports Participants 18.44% 17.14x
Financial News Readers 16.12% 17.06x
Conservative News Readers 18.94% 16.72x
Readers of Japanese Content 17.67% 16.49x
Gonzaga Bulldogs Fans 28.16% 16.38x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Interest attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Idaho Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Idaho Cluster audience is Coach.

Location Composition Index
Coach 0.01% 2.84x
Carhartt 0.22% 2.16x
Mens Wearhouse 0.02% 1.84x
Lane Bryant 0.01% 1.77x
Gymboree 0.01% 1.54x
Zumiez 0.01% 1.37x
Banana Republic 0.01% 1.33x
White House Black Market 0.01% 1.28x
Maurices 0.02% 1.24x
Journeys 0.02% 1.16x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Location attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Idaho Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Idaho Cluster audience is idahopress.com.

Website Composition Index
idahopress.com 12.21% 242.63x
idahosports.com 3.43% 228.13x
kmvt.com 15.75% 220.98x
argusobserver.com 3.73% 197.98x
localnews8.com 25.41% 189.47x
idahostatejournal.com 13.39% 187.28x
kpvi.com 5.46% 186.58x
obnug.com 2.31% 179.74x
magicvalley.com 21.53% 177.57x
kivitv.com 31.49% 175.16x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Web attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Idaho Cluster audience is Alaska Cluster.

Content Affinity Composition Index
Alaska Cluster 3.67% 34.24x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 14.48% 33.84x
Utah Cluster 15.13% 32.86x
Central California Cluster 4.27% 30.62x
Pac 12 Sports 0.60% 28.62x
National Parks 0.65% 24.69x
Northern California Cluster 9.12% 24.30x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.15% 24.10x
Local & Travel England - Northern England 0.21% 23.89x
Farming & Agriculture 0.49% 23.60x
Composition Percentage: The overlap percentage between the Idaho Cluster audience and the Content Affinity attribute.
Index: A comparison of the Idaho Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Idaho Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male