Dstillery Audiences

ILLINOIS

Audience Size: 350.8 Thousand Devices

Explore the Illinois Audience

Below you'll find more information about the Illinois audience, broken down in different categories based on their digital and physical behaviors. These are 350.8 thousand unique devices whose actions qualify for the Illinois audience.

Dstillery Crafted Audiences

INTERESTS

The Illinois audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 94.15% 25.70x
Childrens Museum Visitors 70.83% 21.71x
Chicago Cubs Fans 52.40% 17.88x
Chicago Blackhawks Fans 46.10% 16.61x
Coffee Lovers 41.77% 13.78x
Chicago Bears Fans 38.52% 13.64x
Wisconsin County and Local Fair Visitors 45.89% 12.94x
Spy Gadgets Shoppers 41.76% 12.92x
Zoo Visitors 43.03% 12.57x
Retired Assisted Living Shoppers 38.38% 12.42x
Composition Percentage: The overlap percentage between the Illinois audience and the Interest attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Illinois audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.03% 1.79x
Forever 21 0.06% 1.74x
Mens Wearhouse 0.10% 1.73x
Tommy Bahama 0.02% 1.69x
White House Black Market 0.08% 1.66x
Talbots 0.04% 1.62x
REI 0.02% 1.52x
American Apparel 0.03% 1.43x
Brooks Brothers 0.03% 1.31x
Hollister 0.05% 1.29x
Composition Percentage: The overlap percentage between the Illinois audience and the Location attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Web Insights

WEBSITES

The Illinois audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois audience is jewelosco.com.

Website Composition Index
jewelosco.com 16.02% 546.39x
advocatehealth.com 11.26% 476.89x
illinoislottery.com 17.17% 378.07x
carsons.com 7.08% 365.19x
pawschicago.org 12.00% 333.12x
eehealth.org 19.54% 321.29x
buona.com 8.46% 244.81x
nm.org 7.73% 232.16x
illinoislegalaid.org 26.16% 221.33x
vht.com 4.19% 212.07x
Composition Percentage: The overlap percentage between the Illinois audience and the Web attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois audience is Illinois Education.

Content Affinity Composition Index
Illinois Education 7.39% 162.10x
Chicago Cluster 69.94% 40.38x
Illinois College Sports 0.78% 34.21x
Illinois News 24.30% 23.41x
Sports Apparel 0.95% 20.02x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.18% 17.95x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.10% 17.16x
Senior Care 0.90% 16.01x
Indiana Finance & Business Cluster 9.39% 13.69x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.18% 13.29x
Composition Percentage: The overlap percentage between the Illinois audience and the Content Affinity attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Illinois audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female