Dstillery Audiences

ILLINOIS

Audience Size: 451.6 Thousand Devices

Explore the Illinois Audience

Below you'll find more information about the Illinois audience, broken down in different categories based on their digital and physical behaviors. These are 451.6 thousand unique devices whose actions qualify for the Illinois audience.

Dstillery Crafted Audiences

INTERESTS

The Illinois audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 89.99% 32.00x
Childrens Museum Visitors 66.00% 24.15x
Chicago Cubs Fans 46.88% 18.97x
Chicago Blackhawks Fans 42.46% 17.71x
Chicago Bears Fans 34.38% 14.62x
Coffee Lovers 35.45% 14.31x
Spy Gadgets Shoppers 37.44% 13.76x
EDM Festival Enthusiasts 41.50% 13.73x
Zoo Visitors 43.33% 13.55x
Restaurant Menu Researchers 32.46% 13.47x
Composition Percentage: The overlap percentage between the Illinois audience and the Interest attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Illinois audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois audience is Topshop.

Location Composition Index
Topshop 0.05% 2.10x
Jos A. Bank Clothiers 0.49% 1.67x
LOFT 0.13% 1.67x
Express 0.04% 1.57x
White House Black Market 0.58% 1.52x
Mens Wearhouse 0.73% 1.47x
J. Crew 0.03% 1.32x
Zara 0.04% 1.30x
Journeys 0.06% 1.26x
Ann Taylor 0.03% 1.23x
Composition Percentage: The overlap percentage between the Illinois audience and the Location attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Web Insights

WEBSITES

The Illinois audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois audience is jewelosco.com.

Website Composition Index
jewelosco.com 19.40% 478.65x
presencehealth.org 5.15% 434.31x
advocatehealth.com 13.16% 420.64x
cod.edu 6.80% 419.39x
paloshealth.com 4.54% 380.35x
illinoislottery.com 19.84% 336.56x
carsons.com 8.15% 333.23x
petlandnaperville.com 4.33% 316.49x
pawschicago.org 11.72% 301.40x
cityofchicago.org 4.77% 295.60x
Composition Percentage: The overlap percentage between the Illinois audience and the Web attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois audience is Illinois Education.

Content Affinity Composition Index
Illinois Education 8.25% 134.84x
Chicago Cluster 68.43% 34.93x
Illinois College Sports 0.85% 29.63x
Sports Apparel 0.86% 26.45x
Illinois News 23.30% 22.78x
As Seen On TV Products 0.06% 14.55x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.13% 13.81x
Indiana Finance & Business Cluster 9.23% 13.74x
Senior Care 1.03% 13.20x
Higher-End Fashion Brands 0.75% 13.09x
Composition Percentage: The overlap percentage between the Illinois audience and the Content Affinity attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Illinois audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female