Dstillery Audiences

ILLINOIS

Audience Size: 581 Thousand Devices

Explore the Illinois Audience

Below you'll find more information about the Illinois audience, broken down in different categories based on their digital and physical behaviors. These are 581 thousand unique devices whose actions qualify for the Illinois audience.

Dstillery Crafted Audiences

INTERESTS

The Illinois audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 83.74% 36.25x
Childrens Museum Visitors 56.29% 25.37x
Chicago Cubs Fans 34.96% 17.42x
Chicago Blackhawks Fans 33.36% 17.42x
Zoo Visitors 34.38% 14.31x
Country Music Festivals Enthusiasts 32.74% 13.85x
Chicago Bears Fans 25.20% 12.65x
Spy Gadgets Shoppers 27.68% 12.26x
Coffee Lovers 27.38% 12.24x
EDM Festival Enthusiasts 30.62% 11.55x
Composition Percentage: The overlap percentage between the Illinois audience and the Interest attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Illinois audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.05% 2.34x
Urban Outfitters 0.11% 2.16x
Columbia 0.03% 2.07x
Topshop 0.03% 1.99x
Hollister 0.07% 1.92x
Intermix 0.02% 1.73x
Saint Laurent Paris 0.02% 1.71x
Mens Wearhouse 0.93% 1.67x
Free People 0.05% 1.66x
Forever 21 0.09% 1.56x
Composition Percentage: The overlap percentage between the Illinois audience and the Location attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Web Insights

WEBSITES

The Illinois audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois audience is hollywoodblvdcinema.com.

Website Composition Index
hollywoodblvdcinema.com 3.02% 322.15x
theroomplace.com 4.30% 314.79x
alexianbrothershealth.org 3.34% 300.95x
jewelosco.com 22.99% 297.81x
advocatehealth.com 14.55% 292.27x
presencehealth.org 5.15% 287.91x
cod.edu 8.55% 254.44x
charterfitness.com 2.51% 242.07x
carsons.com 9.65% 225.63x
hollywoodcasinojoliet.com 2.29% 223.52x
Composition Percentage: The overlap percentage between the Illinois audience and the Web attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois audience is Illinois Education.

Content Affinity Composition Index
Illinois Education 8.79% 99.75x
Chicago Cluster 68.54% 27.24x
Illinois College Sports 0.87% 18.39x
Illinois News 22.90% 18.27x
Sports Apparel 1.19% 17.51x
Indiana Finance & Business Cluster 9.09% 11.90x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.23% 10.36x
Poland Cluster 0.96% 9.66x
As Seen On TV Products 0.09% 9.65x
Higher-End Fashion Brands 1.15% 9.64x
Composition Percentage: The overlap percentage between the Illinois audience and the Content Affinity attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Illinois audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female