Dstillery Audiences

ILLINOIS

Audience Size: 870.6 Thousand Devices

Explore the Illinois Audience

Below you'll find more information about the Illinois audience, broken down in different categories based on their digital and physical behaviors. These are 870.6 thousand unique devices whose actions qualify for the Illinois audience.

Dstillery Crafted Audiences

INTERESTS

The Illinois audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 80.20% 31.60x
Childrens Museum Visitors 52.94% 22.32x
Chicago Cubs Fans 33.02% 17.88x
Chicago Blackhawks Fans 28.05% 16.29x
Country Music Festivals Enthusiasts 38.17% 12.88x
Zoo Visitors 39.33% 12.86x
Chicago Bears Fans 18.58% 11.26x
Auto Show Enthusiasts 23.70% 10.99x
Coffee Lovers 23.29% 10.64x
Northwestern Wildcats Fans 19.68% 10.24x
Composition Percentage: The overlap percentage between the Illinois audience and the Interest attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Illinois audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois audience is Club Monaco.

Location Composition Index
Club Monaco 0.02% 2.71x
Express 0.06% 2.48x
Hollister 0.03% 2.26x
Zara 0.05% 2.14x
Eddie Bauer 0.03% 1.96x
Chicos 0.09% 1.87x
Ann Taylor 0.03% 1.79x
Victoria's Secret 0.12% 1.66x
Journeys 0.04% 1.59x
Forever 21 0.06% 1.58x
Composition Percentage: The overlap percentage between the Illinois audience and the Location attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Web Insights

WEBSITES

The Illinois audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois audience is tricoci.com.

Website Composition Index
tricoci.com 3.71% 344.66x
thecha.org 2.06% 325.33x
theroomplace.com 6.24% 323.42x
advocatehealth.com 16.80% 315.12x
presencehealth.org 5.27% 309.65x
atthemac.org 1.90% 309.01x
alexianbrothershealth.org 3.78% 308.32x
paloshealth.com 3.26% 308.31x
hollywoodblvdcinema.com 3.70% 301.57x
cookcountyclerk.com 2.97% 288.09x
Composition Percentage: The overlap percentage between the Illinois audience and the Web attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois audience is Illinois Education.

Content Affinity Composition Index
Illinois Education 8.85% 97.13x
Chicago Cluster 61.07% 37.28x
Illinois College Sports 0.70% 21.21x
Illinois News 15.69% 21.00x
Sports Apparel 1.14% 16.35x
Indiana Finance & Business Cluster 6.75% 13.84x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.22% 10.50x
Bulgaria Cluster 0.14% 10.37x
Poland Cluster 0.92% 9.19x
Higher-End Fashion Brands 1.56% 9.11x
Composition Percentage: The overlap percentage between the Illinois audience and the Content Affinity attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Illinois audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female