Dstillery Audiences

ILLINOIS

Audience Size: 32.9 Thousand Devices

Explore the Illinois Audience

Below you'll find more information about the Illinois audience, broken down in different categories based on their digital and physical behaviors. These are 32.9 thousand unique devices whose actions qualify for the Illinois audience.

Dstillery Crafted Audiences

INTERESTS

The Illinois audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 97.04% 33.06x
Childrens Museum Visitors 77.59% 27.94x
Chicago Cubs Fans 68.47% 25.11x
Chicago Blackhawks Fans 65.02% 24.04x
Orlando Activities Researchers 41.63% 23.81x
Retired Assisted Living Shoppers 52.46% 23.72x
Coffee Lovers 51.48% 23.21x
Chicago Bears Fans 60.34% 22.95x
Gift Card Researchers 45.57% 22.86x
Restaurant Menu Researchers 53.20% 21.89x
Composition Percentage: The overlap percentage between the Illinois audience and the Interest attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Illinois audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois audience is Maurices.

Location Composition Index
Maurices 0.04% 3.31x
J. Crew 0.02% 1.84x
Gymboree 0.02% 1.59x
Journeys 0.03% 1.49x
Old Navy 0.03% 1.48x
Victoria's Secret 0.03% 1.43x
The Childrens Place 0.02% 1.35x
Banana Republic 0.02% 1.33x
Carhartt 0.15% 1.23x
Jos A. Bank Clothiers 0.01% 1.20x
Composition Percentage: The overlap percentage between the Illinois audience and the Location attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Web Insights

WEBSITES

The Illinois audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois audience is fox32chicago.com.

Website Composition Index
fox32chicago.com 30.57% 114.36x
centralillinoisproud.com 15.25% 75.17x
wifr.com 19.01% 75.01x
herald-review.com 13.51% 73.97x
bnd.com 17.54% 70.08x
nbcchicago.com 51.81% 67.88x
wrex.com 18.51% 65.25x
week.com 16.17% 65.01x
mystateline.com 23.96% 63.33x
pantagraph.com 14.43% 63.31x
Composition Percentage: The overlap percentage between the Illinois audience and the Web attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois audience is Chicago Cluster.

Content Affinity Composition Index
Chicago Cluster 86.79% 50.19x
Custom Gifts 1.19% 42.26x
Illinois News 47.28% 40.99x
Party Suppliers 2.18% 36.06x
Disease Cluster 0.93% 35.00x
Fashion & Retail 4.51% 31.63x
People Search 16.57% 30.42x
Vitamin Shoppers 0.93% 28.11x
Women Shoppers 4.30% 27.84x
Diabetes Research 1.04% 27.15x
Composition Percentage: The overlap percentage between the Illinois audience and the Content Affinity attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Illinois audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female