Explore the Illinois Audience
Below you'll find more information about the Illinois audience, broken down in different categories based on their digital and physical behaviors. These are 194.1 thousand unique devices whose actions qualify for the Illinois audience.
INTERESTS
The Illinois audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Illinois audience is Chicago Trip Planners.
| Interest | Composition | Index |
| Chicago Trip Planners | 95.06% | 35.90x |
| Childrens Museum Visitors | 74.17% | 29.48x |
| Chicago Cubs Fans | 56.70% | 23.10x |
| Chicago Blackhawks Fans | 50.52% | 20.65x |
| Coffee Lovers | 38.79% | 17.94x |
| Chicago Bears Fans | 42.31% | 17.83x |
| Retired Assisted Living Shoppers | 38.70% | 17.75x |
| Spy Gadgets Shoppers | 45.30% | 17.68x |
| Restaurant Menu Researchers | 38.18% | 16.23x |
| Pet Boarding and Sitter Researchers | 33.48% | 16.19x |
Composition Percentage:
The overlap percentage between the Illinois audience and the Interest attribute.
Index: A comparison of the Illinois audience to the internet population.
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APPAREL RETAILERS
The Illinois audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Illinois audience is Victoria's Secret.
| Location | Composition | Index |
| Victoria's Secret | 0.02% | 3.21x |
| White House Black Market | 0.01% | 2.73x |
| Ann Taylor | 0.01% | 1.80x |
| Maurices | 0.01% | 1.15x |
| Jos A. Bank Clothiers | 0.01% | 0.99x |
| Carhartt | 0.17% | 0.97x |
| Zara | 0.01% | 0.96x |
| Lululemon | 0.01% | 0.84x |
Composition Percentage:
The overlap percentage between the Illinois audience and the Location attribute.
Index: A comparison of the Illinois audience to the internet population.
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WEBSITES
The Illinois audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Illinois audience is illinoislottery.com.
| Website | Composition | Index |
| illinoislottery.com | 16.57% | 595.02x |
| eehealth.org | 19.94% | 553.51x |
| illinoislegalaid.org | 25.69% | 383.70x |
| portillos.com | 41.13% | 314.98x |
| rosemont.com | 9.00% | 304.34x |
| rush.edu | 8.25% | 289.72x |
| unitedcenter.com | 6.22% | 241.04x |
| choosechicago.com | 7.53% | 193.48x |
| lpzoo.org | 8.04% | 190.52x |
| chicagoonthecheap.com | 7.38% | 183.90x |
Composition Percentage:
The overlap percentage between the Illinois audience and the Web attribute.
Index: A comparison of the Illinois audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Illinois audience is Illinois Education.
| Content Affinity | Composition | Index |
| Illinois Education | 6.75% | 244.88x |
| Illinois College Sports | 0.84% | 53.04x |
| Chicago Cluster | 80.80% | 35.70x |
| Illinois News | 38.96% | 25.05x |
| Senior Care | 0.55% | 20.68x |
| Higher-End Fashion Brands | 0.30% | 19.35x |
| Home Printing | 0.14% | 17.78x |
| General Interest | 0.13% | 17.11x |
| Toys Shopping | 1.96% | 16.60x |
| Holiday Gifts | 0.35% | 15.49x |
Composition Percentage:
The overlap percentage between the Illinois audience and the Content Affinity attribute.
Index: A comparison of the Illinois audience to the internet population.
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DEMOGRAPHICS
The Illinois audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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