Dstillery Audiences

ILLINOIS

Audience Size: 427.6 Thousand Devices

Explore the Illinois Audience

Below you'll find more information about the Illinois audience, broken down in different categories based on their digital and physical behaviors. These are 427.6 thousand unique devices whose actions qualify for the Illinois audience.

Dstillery Crafted Audiences

INTERESTS

The Illinois audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 90.87% 33.33x
Childrens Museum Visitors 66.40% 25.71x
Chicago Cubs Fans 48.54% 19.99x
Chicago Blackhawks Fans 42.67% 18.52x
Coffee Lovers 35.55% 15.60x
Chicago Bears Fans 35.84% 15.26x
Spy Gadgets Shoppers 38.09% 14.75x
Restaurant Menu Researchers 32.93% 14.61x
Retired Assisted Living Shoppers 30.65% 14.34x
EDM Festival Enthusiasts 41.26% 14.21x
Composition Percentage: The overlap percentage between the Illinois audience and the Interest attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Illinois audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.07% 2.16x
Armani 0.03% 1.88x
Ann Taylor 0.02% 1.71x
LOFT 0.08% 1.57x
Dressbarn 0.04% 1.54x
Forever 21 0.05% 1.53x
Gap 0.09% 1.50x
Kate Spade 0.03% 1.50x
Free People 0.03% 1.49x
Mens Wearhouse 0.07% 1.46x
Composition Percentage: The overlap percentage between the Illinois audience and the Location attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Web Insights

WEBSITES

The Illinois audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois audience is jewelosco.com.

Website Composition Index
jewelosco.com 16.76% 548.29x
cod.edu 5.88% 479.43x
advocatehealth.com 12.38% 459.65x
paloshealth.com 4.90% 411.60x
illinoislottery.com 17.48% 383.69x
carsons.com 7.36% 363.29x
petlandnaperville.com 4.67% 339.58x
pawschicago.org 12.03% 318.84x
eehealth.org 19.22% 298.02x
transitchicago.com 3.26% 268.67x
Composition Percentage: The overlap percentage between the Illinois audience and the Web attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois audience is Illinois Education.

Content Affinity Composition Index
Illinois Education 7.86% 150.80x
Chicago Cluster 68.14% 37.99x
Illinois College Sports 0.80% 33.26x
Sports Apparel 0.89% 25.42x
Illinois News 23.25% 22.76x
As Seen On TV Products 0.06% 16.93x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.10% 15.93x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.19% 15.70x
Senior Care 0.96% 15.42x
Indiana Finance & Business Cluster 9.20% 13.75x
Composition Percentage: The overlap percentage between the Illinois audience and the Content Affinity attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Illinois audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female