Dstillery Audiences

ILLINOIS

Audience Size: 268 Thousand Devices

Explore the Illinois Audience

Below you'll find more information about the Illinois audience, broken down in different categories based on their digital and physical behaviors. These are 268 thousand unique devices whose actions qualify for the Illinois audience.

Dstillery Crafted Audiences

INTERESTS

The Illinois audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 94.37% 34.93x
Childrens Museum Visitors 72.22% 27.77x
Chicago Cubs Fans 55.02% 21.79x
Chicago Blackhawks Fans 46.92% 19.77x
Coffee Lovers 37.40% 16.74x
Retired Assisted Living Shoppers 36.38% 16.16x
Chicago Bears Fans 38.54% 15.97x
Spy Gadgets Shoppers 41.15% 15.97x
Restaurant Menu Researchers 37.40% 15.20x
Wisconsin County and Local Fair Visitors 43.95% 14.64x
Composition Percentage: The overlap percentage between the Illinois audience and the Interest attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Illinois audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois audience is Coach.

Location Composition Index
Coach 0.03% 4.06x
Maurices 0.01% 1.97x
Ann Taylor 0.01% 1.80x
White House Black Market 0.02% 1.55x
The Childrens Place 0.03% 1.42x
Dressbarn 0.01% 1.38x
Urban Outfitters 0.02% 1.36x
Hollister 0.01% 1.33x
J. Crew 0.01% 1.31x
Express 0.02% 1.31x
Composition Percentage: The overlap percentage between the Illinois audience and the Location attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Web Insights

WEBSITES

The Illinois audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois audience is jewelosco.com.

Website Composition Index
jewelosco.com 15.50% 656.24x
illinoislottery.com 16.68% 450.70x
pawschicago.org 12.06% 416.57x
eehealth.org 19.67% 409.56x
buona.com 9.06% 308.74x
nm.org 7.76% 297.93x
illinoislegalaid.org 26.07% 282.68x
uillinois.edu 8.72% 268.10x
portillos.com 40.60% 235.77x
rosemont.com 9.00% 229.99x
Composition Percentage: The overlap percentage between the Illinois audience and the Web attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois audience is Illinois Education.

Content Affinity Composition Index
Illinois Education 7.17% 206.32x
Chicago Cluster 76.51% 38.90x
Illinois College Sports 0.74% 38.52x
Illinois News 30.43% 24.07x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.14% 22.42x
Active Lifestyle Enthusiasts 0.07% 19.04x
Senior Care 0.63% 17.27x
Higher-End Fashion Brands 0.32% 15.04x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.10% 14.60x
Toys Shopping 1.97% 13.94x
Composition Percentage: The overlap percentage between the Illinois audience and the Content Affinity attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Illinois audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female