Dstillery Audiences

ILLINOIS

Audience Size: 133.4 Thousand Devices

Explore the Illinois Audience

Below you'll find more information about the Illinois audience, broken down in different categories based on their digital and physical behaviors. These are 133.4 thousand unique devices whose actions qualify for the Illinois audience.

Dstillery Crafted Audiences

INTERESTS

The Illinois audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois audience is Country Home Decorators.

Interest Composition Index
Country Home Decorators 25.62% 10.87x
Blender Shoppers 26.46% 10.19x
Country Music Festivals Enthusiasts 30.56% 8.77x
Craft Spirits Enthusiasts 19.69% 8.46x
Kitchen and Bath Professionals 22.13% 8.33x
Antiquing Enthusiasts 21.24% 8.32x
Cookie Eaters 22.68% 8.30x
Sun Protection Shoppers 20.80% 8.08x
Acura Vehicle Shoppers 19.86% 7.86x
Pizza Lovers 20.13% 7.59x
Composition Percentage: The overlap percentage between the Illinois audience and the Interest attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Illinois audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois audience is Coach.

Location Composition Index
Coach 0.02% 6.56x
Express 0.03% 4.18x
Dressbarn 0.03% 3.45x
Journeys 0.02% 1.92x
Victoria's Secret 0.02% 1.85x
Zumiez 0.01% 1.78x
Mens Wearhouse 0.02% 1.73x
Old Navy 0.02% 1.42x
White House Black Market 0.01% 1.39x
American Eagle Outfitters 0.01% 1.33x
Composition Percentage: The overlap percentage between the Illinois audience and the Location attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Web Insights

WEBSITES

The Illinois audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois audience is illinoislegalaid.org.

Website Composition Index
illinoislegalaid.org 25.66% 434.20x
portillos.com 41.85% 348.44x
lpzoo.org 7.73% 201.91x
msichicago.org 8.29% 181.82x
christkindlmarket.com 7.01% 181.28x
mortonarb.org 12.64% 175.09x
8to18.com 12.49% 167.52x
wttw.com 18.71% 162.72x
metrarail.com 13.48% 159.04x
chicagoonthecheap.com 7.33% 156.96x
Composition Percentage: The overlap percentage between the Illinois audience and the Web attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.85% 57.94x
Chicago Cluster 77.19% 52.71x
Chain Restaurants 36.84% 27.67x
Illinois News 24.56% 24.05x
Senior Care 0.49% 22.39x
Home Printing 0.13% 19.84x
Higher-End Fashion Brands 0.24% 17.86x
Appliances & Reviews 15.79% 17.32x
Custom Gifts 1.64% 15.61x
Addiction & Recovery Reference 1.25% 15.59x
Composition Percentage: The overlap percentage between the Illinois audience and the Content Affinity attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Illinois audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female