Dstillery Audiences

ILLINOIS

Audience Size: 575.2 Thousand Devices

Explore the Illinois Audience

Below you'll find more information about the Illinois audience, broken down in different categories based on their digital and physical behaviors. These are 575.2 thousand unique devices whose actions qualify for the Illinois audience.

Dstillery Crafted Audiences

INTERESTS

The Illinois audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 78.31% 48.87x
Childrens Museum Visitors 50.51% 33.89x
Chicago Cubs Fans 29.45% 23.49x
Chicago Blackhawks Fans 28.30% 23.25x
Zoo Visitors 31.48% 18.22x
Country Music Festivals Enthusiasts 31.49% 17.51x
Chicago Bears Fans 20.76% 17.30x
Spy Gadgets Shoppers 22.97% 15.99x
EDM Festival Enthusiasts 26.89% 15.34x
Coffee Lovers 21.93% 15.29x
Composition Percentage: The overlap percentage between the Illinois audience and the Interest attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Illinois audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois audience is Hugo Boss.

Location Composition Index
Hugo Boss 0.09% 2.25x
American Apparel 0.10% 2.23x
Carhartt 0.01% 2.06x
Topshop 0.04% 2.03x
Columbia 0.03% 1.81x
Armani 0.06% 1.72x
Brooks Brothers 0.07% 1.70x
Mens Wearhouse 0.86% 1.54x
Jos A. Bank Clothiers 0.48% 1.40x
LOFT 0.13% 1.38x
Composition Percentage: The overlap percentage between the Illinois audience and the Location attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Web Insights

WEBSITES

The Illinois audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois audience is hollywoodblvdcinema.com.

Website Composition Index
hollywoodblvdcinema.com 2.84% 326.61x
theroomplace.com 4.03% 316.61x
alexianbrothershealth.org 3.13% 304.52x
jewelosco.com 21.75% 304.14x
advocatehealth.com 14.19% 285.49x
presencehealth.org 5.25% 275.70x
paloshealth.com 4.17% 267.84x
cod.edu 7.94% 263.54x
charterfitness.com 2.51% 239.25x
searscentre.com 2.20% 225.82x
Composition Percentage: The overlap percentage between the Illinois audience and the Web attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois audience is Illinois Education.

Content Affinity Composition Index
Illinois Education 8.83% 110.47x
Chicago Cluster 67.04% 31.85x
Illinois College Sports 0.91% 24.42x
Sports Apparel 1.03% 20.98x
Illinois News 21.30% 20.27x
Indiana Finance & Business Cluster 8.61% 13.06x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.19% 13.02x
Higher-End Fashion Brands 1.12% 11.32x
Washington D.C. Hotels 0.01% 11.20x
Senior Care 1.21% 10.83x
Composition Percentage: The overlap percentage between the Illinois audience and the Content Affinity attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Illinois audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female