Explore the Illinois Audience
Below you'll find more information about the Illinois audience, broken down in different categories based on their digital and physical behaviors. These are 32.9 thousand unique devices whose actions qualify for the Illinois audience.
INTERESTS
The Illinois audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Illinois audience is Chicago Trip Planners.
| Interest | Composition | Index |
| Chicago Trip Planners | 97.04% | 33.06x |
| Childrens Museum Visitors | 77.59% | 27.94x |
| Chicago Cubs Fans | 68.47% | 25.11x |
| Chicago Blackhawks Fans | 65.02% | 24.04x |
| Orlando Activities Researchers | 41.63% | 23.81x |
| Retired Assisted Living Shoppers | 52.46% | 23.72x |
| Coffee Lovers | 51.48% | 23.21x |
| Chicago Bears Fans | 60.34% | 22.95x |
| Gift Card Researchers | 45.57% | 22.86x |
| Restaurant Menu Researchers | 53.20% | 21.89x |
Composition Percentage:
The overlap percentage between the Illinois audience and the Interest attribute.
Index: A comparison of the Illinois audience to the internet population.
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APPAREL RETAILERS
The Illinois audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Illinois audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.04% | 3.31x |
| J. Crew | 0.02% | 1.84x |
| Gymboree | 0.02% | 1.59x |
| Journeys | 0.03% | 1.49x |
| Old Navy | 0.03% | 1.48x |
| Victoria's Secret | 0.03% | 1.43x |
| The Childrens Place | 0.02% | 1.35x |
| Banana Republic | 0.02% | 1.33x |
| Carhartt | 0.15% | 1.23x |
| Jos A. Bank Clothiers | 0.01% | 1.20x |
Composition Percentage:
The overlap percentage between the Illinois audience and the Location attribute.
Index: A comparison of the Illinois audience to the internet population.
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WEBSITES
The Illinois audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Illinois audience is fox32chicago.com.
| Website | Composition | Index |
| fox32chicago.com | 30.57% | 114.36x |
| centralillinoisproud.com | 15.25% | 75.17x |
| wifr.com | 19.01% | 75.01x |
| herald-review.com | 13.51% | 73.97x |
| bnd.com | 17.54% | 70.08x |
| nbcchicago.com | 51.81% | 67.88x |
| wrex.com | 18.51% | 65.25x |
| week.com | 16.17% | 65.01x |
| mystateline.com | 23.96% | 63.33x |
| pantagraph.com | 14.43% | 63.31x |
Composition Percentage:
The overlap percentage between the Illinois audience and the Web attribute.
Index: A comparison of the Illinois audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Illinois audience is Chicago Cluster.
| Content Affinity | Composition | Index |
| Chicago Cluster | 86.79% | 50.19x |
| Custom Gifts | 1.19% | 42.26x |
| Illinois News | 47.28% | 40.99x |
| Party Suppliers | 2.18% | 36.06x |
| Disease Cluster | 0.93% | 35.00x |
| Fashion & Retail | 4.51% | 31.63x |
| People Search | 16.57% | 30.42x |
| Vitamin Shoppers | 0.93% | 28.11x |
| Women Shoppers | 4.30% | 27.84x |
| Diabetes Research | 1.04% | 27.15x |
Composition Percentage:
The overlap percentage between the Illinois audience and the Content Affinity attribute.
Index: A comparison of the Illinois audience to the internet population.
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DEMOGRAPHICS
The Illinois audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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