Dstillery Audiences

ILLINOIS

Audience Size: 15.9 Thousand Devices

Explore the Illinois Audience

Below you'll find more information about the Illinois audience, broken down in different categories based on their digital and physical behaviors. These are 15.9 thousand unique devices whose actions qualify for the Illinois audience.

Dstillery Crafted Audiences

INTERESTS

The Illinois audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 98.14% 34.73x
Retired Assisted Living Shoppers 57.76% 29.63x
Job Seekers 49.07% 29.06x
Orlando Activities Researchers 40.37% 27.74x
Childrens Museum Visitors 70.81% 27.10x
Career Focused Individuals 44.72% 27.07x
Gift Card Researchers 50.31% 26.61x
Chicago Blackhawks Fans 64.60% 26.47x
Chicago Cubs Fans 67.08% 26.38x
Home Custom Bedroom Decorators 35.40% 25.30x
Composition Percentage: The overlap percentage between the Illinois audience and the Interest attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Illinois audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois audience is Journeys.

Location Composition Index
Journeys 0.05% 2.59x
Express 0.03% 1.83x
Gymboree 0.02% 1.59x
Jos A. Bank Clothiers 0.01% 1.20x
White House Black Market 0.02% 1.13x
Composition Percentage: The overlap percentage between the Illinois audience and the Location attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Web Insights

WEBSITES

The Illinois audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois audience is mystateline.com.

Website Composition Index
mystateline.com 24.39% 74.56x
chicago.cbslocal.com 69.25% 66.10x
nbcchicago.com 55.35% 66.01x
barnesandnoble.com 19.20% 45.15x
wgntv.com 81.15% 43.60x
abc7chicago.com 73.74% 41.92x
nwitimes.com 22.92% 41.57x
suntimes.com 77.22% 38.42x
cvs.com 20.49% 35.89x
coolimba.com 12.37% 30.43x
Composition Percentage: The overlap percentage between the Illinois audience and the Web attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois audience is Fashion & Retail.

Content Affinity Composition Index
Fashion & Retail 3.56% 49.66x
Chicago Cluster 89.80% 48.91x
Career Cluster A 10.81% 44.34x
Illinois News 47.67% 41.60x
People Search 14.62% 38.43x
Medical Diagnostics 6.02% 31.40x
Spam Call Number Searchers 3.07% 30.74x
Furniture Shopping 7.74% 29.94x
Women Shoppers 2.70% 29.06x
Medical & Pharmaceutical Scholarship 4.55% 28.31x
Composition Percentage: The overlap percentage between the Illinois audience and the Content Affinity attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Illinois audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female