Explore the Illinois Audience
Below you'll find more information about the Illinois audience, broken down in different categories based on their digital and physical behaviors. These are 350.8 thousand unique devices whose actions qualify for the Illinois audience.
INTERESTS
The Illinois audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Illinois audience is Chicago Trip Planners.
| Interest | Composition | Index |
| Chicago Trip Planners | 94.15% | 25.70x |
| Childrens Museum Visitors | 70.83% | 21.71x |
| Chicago Cubs Fans | 52.40% | 17.88x |
| Chicago Blackhawks Fans | 46.10% | 16.61x |
| Coffee Lovers | 41.77% | 13.78x |
| Chicago Bears Fans | 38.52% | 13.64x |
| Wisconsin County and Local Fair Visitors | 45.89% | 12.94x |
| Spy Gadgets Shoppers | 41.76% | 12.92x |
| Zoo Visitors | 43.03% | 12.57x |
| Retired Assisted Living Shoppers | 38.38% | 12.42x |
Composition Percentage:
The overlap percentage between the Illinois audience and the Interest attribute.
Index: A comparison of the Illinois audience to the internet population.
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APPAREL RETAILERS
The Illinois audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Illinois audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 0.03% | 1.79x |
| Forever 21 | 0.06% | 1.74x |
| Mens Wearhouse | 0.10% | 1.73x |
| Tommy Bahama | 0.02% | 1.69x |
| White House Black Market | 0.08% | 1.66x |
| Talbots | 0.04% | 1.62x |
| REI | 0.02% | 1.52x |
| American Apparel | 0.03% | 1.43x |
| Brooks Brothers | 0.03% | 1.31x |
| Hollister | 0.05% | 1.29x |
Composition Percentage:
The overlap percentage between the Illinois audience and the Location attribute.
Index: A comparison of the Illinois audience to the internet population.
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WEBSITES
The Illinois audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Illinois audience is jewelosco.com.
| Website | Composition | Index |
| jewelosco.com | 16.02% | 546.39x |
| advocatehealth.com | 11.26% | 476.89x |
| illinoislottery.com | 17.17% | 378.07x |
| carsons.com | 7.08% | 365.19x |
| pawschicago.org | 12.00% | 333.12x |
| eehealth.org | 19.54% | 321.29x |
| buona.com | 8.46% | 244.81x |
| nm.org | 7.73% | 232.16x |
| illinoislegalaid.org | 26.16% | 221.33x |
| vht.com | 4.19% | 212.07x |
Composition Percentage:
The overlap percentage between the Illinois audience and the Web attribute.
Index: A comparison of the Illinois audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Illinois audience is Illinois Education.
| Content Affinity | Composition | Index |
| Illinois Education | 7.39% | 162.10x |
| Chicago Cluster | 69.94% | 40.38x |
| Illinois College Sports | 0.78% | 34.21x |
| Illinois News | 24.30% | 23.41x |
| Sports Apparel | 0.95% | 20.02x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.18% | 17.95x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.10% | 17.16x |
| Senior Care | 0.90% | 16.01x |
| Indiana Finance & Business Cluster | 9.39% | 13.69x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.18% | 13.29x |
Composition Percentage:
The overlap percentage between the Illinois audience and the Content Affinity attribute.
Index: A comparison of the Illinois audience to the internet population.
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DEMOGRAPHICS
The Illinois audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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