Dstillery Audiences

ILLINOIS

Audience Size: 922.5 Thousand Devices

Explore the Illinois Audience

Below you'll find more information about the Illinois audience, broken down in different categories based on their digital and physical behaviors. These are 922.5 thousand unique devices whose actions qualify for the Illinois audience.

Dstillery Crafted Audiences

INTERESTS

The Illinois audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 79.92% 30.05x
Childrens Museum Visitors 52.55% 21.21x
Chicago Blackhawks Fans 27.47% 15.66x
Country Music Festivals Enthusiasts 38.81% 12.79x
Zoo Visitors 38.91% 12.27x
Chicago Bears Fans 18.02% 10.95x
Auto Show Enthusiasts 24.74% 10.90x
Coffee Lovers 22.97% 10.09x
Engagement Ring Shoppers 21.33% 8.37x
Retired Assisted Living Shoppers 17.05% 8.34x
Composition Percentage: The overlap percentage between the Illinois audience and the Interest attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Illinois audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois audience is American Apparel.

Location Composition Index
American Apparel 0.08% 3.61x
Zara 0.06% 3.41x
Express 0.06% 3.06x
Club Monaco 0.02% 2.76x
Hollister 0.02% 2.34x
Ann Taylor 0.03% 2.27x
Old Navy 0.10% 2.08x
Aeropostale 0.04% 2.02x
The North Face 0.03% 1.97x
Intermix 0.01% 1.80x
Composition Percentage: The overlap percentage between the Illinois audience and the Location attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Web Insights

WEBSITES

The Illinois audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois audience is tricoci.com.

Website Composition Index
tricoci.com 4.30% 310.52x
fullerscarwash.com 1.86% 309.12x
thecha.org 2.49% 303.76x
alexianbrothershealth.org 3.93% 303.35x
paloshealth.com 3.06% 303.05x
presencehealth.org 5.28% 302.27x
atthemac.org 1.70% 301.20x
advocatehealth.com 18.51% 299.01x
nm.org 4.64% 298.89x
theroomplace.com 7.38% 296.39x
Composition Percentage: The overlap percentage between the Illinois audience and the Web attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois audience is Illinois Education.

Content Affinity Composition Index
Illinois Education 8.93% 92.90x
Chicago Cluster 59.17% 38.67x
Illinois College Sports 0.50% 23.21x
Illinois News 14.47% 20.93x
Sports Apparel 0.96% 16.27x
Indiana Finance & Business Cluster 6.14% 13.43x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.22% 10.32x
Bulgaria Cluster 0.13% 9.93x
Poland Cluster 0.93% 9.72x
Higher-End Fashion Brands 1.66% 8.82x
Composition Percentage: The overlap percentage between the Illinois audience and the Content Affinity attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Illinois audience resonates most for the following age and income brackets.
Age
65+
Income
$75,000-$99,999