Dstillery Audiences

ILLINOIS

Audience Size: 194.1 Thousand Devices

Explore the Illinois Audience

Below you'll find more information about the Illinois audience, broken down in different categories based on their digital and physical behaviors. These are 194.1 thousand unique devices whose actions qualify for the Illinois audience.

Dstillery Crafted Audiences

INTERESTS

The Illinois audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 95.06% 35.90x
Childrens Museum Visitors 74.17% 29.48x
Chicago Cubs Fans 56.70% 23.10x
Chicago Blackhawks Fans 50.52% 20.65x
Coffee Lovers 38.79% 17.94x
Chicago Bears Fans 42.31% 17.83x
Retired Assisted Living Shoppers 38.70% 17.75x
Spy Gadgets Shoppers 45.30% 17.68x
Restaurant Menu Researchers 38.18% 16.23x
Pet Boarding and Sitter Researchers 33.48% 16.19x
Composition Percentage: The overlap percentage between the Illinois audience and the Interest attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Illinois audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.02% 3.21x
White House Black Market 0.01% 2.73x
Ann Taylor 0.01% 1.80x
Maurices 0.01% 1.15x
Jos A. Bank Clothiers 0.01% 0.99x
Carhartt 0.17% 0.97x
Zara 0.01% 0.96x
Lululemon 0.01% 0.84x
Composition Percentage: The overlap percentage between the Illinois audience and the Location attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Web Insights

WEBSITES

The Illinois audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois audience is illinoislottery.com.

Website Composition Index
illinoislottery.com 16.57% 595.02x
eehealth.org 19.94% 553.51x
illinoislegalaid.org 25.69% 383.70x
portillos.com 41.13% 314.98x
rosemont.com 9.00% 304.34x
rush.edu 8.25% 289.72x
unitedcenter.com 6.22% 241.04x
choosechicago.com 7.53% 193.48x
lpzoo.org 8.04% 190.52x
chicagoonthecheap.com 7.38% 183.90x
Composition Percentage: The overlap percentage between the Illinois audience and the Web attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois audience is Illinois Education.

Content Affinity Composition Index
Illinois Education 6.75% 244.88x
Illinois College Sports 0.84% 53.04x
Chicago Cluster 80.80% 35.70x
Illinois News 38.96% 25.05x
Senior Care 0.55% 20.68x
Higher-End Fashion Brands 0.30% 19.35x
Home Printing 0.14% 17.78x
General Interest 0.13% 17.11x
Toys Shopping 1.96% 16.60x
Holiday Gifts 0.35% 15.49x
Composition Percentage: The overlap percentage between the Illinois audience and the Content Affinity attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Illinois audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female