Dstillery Audiences

ILLINOIS

Audience Size: 695.1 Thousand Devices

Explore the Illinois Audience

Below you'll find more information about the Illinois audience, broken down in different categories based on their digital and physical behaviors. These are 695.1 thousand unique devices whose actions qualify for the Illinois audience.

Dstillery Crafted Audiences

INTERESTS

The Illinois audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 81.88% 38.82x
Childrens Museum Visitors 52.87% 29.77x
Chicago Cubs Fans 31.13% 22.61x
Chicago Blackhawks Fans 28.41% 21.00x
Zoo Visitors 35.91% 16.40x
Country Music Festivals Enthusiasts 35.19% 15.67x
Chicago Bears Fans 20.27% 15.37x
Spy Gadgets Shoppers 24.62% 14.82x
Coffee Lovers 24.28% 13.98x
EDM Festival Enthusiasts 26.58% 13.49x
Composition Percentage: The overlap percentage between the Illinois audience and the Interest attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Illinois audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois audience is Old Navy.

Location Composition Index
Old Navy 0.12% 2.19x
Mens Wearhouse 0.63% 1.63x
Jos A. Bank Clothiers 0.29% 1.20x
Composition Percentage: The overlap percentage between the Illinois audience and the Location attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Web Insights

WEBSITES

The Illinois audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois audience is tricoci.com.

Website Composition Index
tricoci.com 2.83% 391.18x
theroomplace.com 4.62% 365.95x
hollywoodblvdcinema.com 3.22% 365.65x
alexianbrothershealth.org 3.71% 337.32x
presencehealth.org 5.10% 336.29x
advocatehealth.com 14.92% 335.86x
jewelosco.com 24.87% 327.75x
paloshealth.com 3.80% 321.21x
cookcountyclerk.com 2.28% 314.81x
charterfitness.com 2.40% 277.35x
Composition Percentage: The overlap percentage between the Illinois audience and the Web attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois audience is Illinois Education.

Content Affinity Composition Index
Illinois Education 9.11% 103.14x
Chicago Cluster 64.86% 33.12x
Illinois News 19.12% 21.53x
Indiana Finance & Business Cluster 7.36% 13.76x
Toys Shopping 3.55% 10.00x
Custom Gifts 2.51% 8.99x
Online Ticket Buyers 9.86% 8.86x
Wisconsin Local Research Cluster 8.77% 8.73x
Reproductive Health 2.74% 8.48x
Assorted Topics (Phone Cards, Construction, Food Reviews) 8.40% 8.34x
Composition Percentage: The overlap percentage between the Illinois audience and the Content Affinity attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Illinois audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female