Dstillery Audiences

ILLINOIS

Audience Size: 757.6 Thousand Devices

Explore the Illinois Audience

Below you'll find more information about the Illinois audience, broken down in different categories based on their digital and physical behaviors. These are 757.6 thousand unique devices whose actions qualify for the Illinois audience.

Dstillery Crafted Audiences

INTERESTS

The Illinois audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 82.10% 33.41x
Childrens Museum Visitors 55.17% 24.06x
Chicago Cubs Fans 32.01% 20.57x
Chicago Blackhawks Fans 28.60% 18.26x
Zoo Visitors 39.84% 14.01x
Country Music Festivals Enthusiasts 37.82% 13.30x
Chicago Bears Fans 19.74% 13.17x
Spy Gadgets Shoppers 25.32% 12.77x
Coffee Lovers 24.66% 12.23x
Auto Show Enthusiasts 24.19% 11.27x
Composition Percentage: The overlap percentage between the Illinois audience and the Interest attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Illinois audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois audience is Zara.

Location Composition Index
Zara 0.10% 3.59x
Express 0.08% 2.59x
Club Monaco 0.02% 2.21x
Old Navy 0.14% 2.17x
Hugo Boss 0.05% 2.10x
Express Outlets 0.01% 1.78x
Eddie Bauer 0.03% 1.71x
Ann Taylor 0.04% 1.71x
Hollister 0.04% 1.67x
Aeropostale 0.04% 1.59x
Composition Percentage: The overlap percentage between the Illinois audience and the Location attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Web Insights

WEBSITES

The Illinois audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois audience is tricoci.com.

Website Composition Index
tricoci.com 3.11% 393.92x
theroomplace.com 5.16% 367.28x
hollywoodblvdcinema.com 3.51% 348.76x
presencehealth.org 5.06% 347.16x
advocatehealth.com 15.38% 344.14x
paloshealth.com 3.53% 332.09x
alexianbrothershealth.org 3.82% 327.91x
cookcountyclerk.com 2.51% 322.03x
jewelosco.com 26.93% 294.13x
charterfitness.com 2.31% 286.46x
Composition Percentage: The overlap percentage between the Illinois audience and the Web attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois audience is Illinois Education.

Content Affinity Composition Index
Illinois Education 9.07% 107.73x
Chicago Cluster 63.20% 36.11x
Illinois News 17.36% 22.86x
Sports Apparel 1.13% 19.90x
Illinois College Sports 0.93% 19.46x
Indiana Finance & Business Cluster 7.05% 14.56x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.21% 12.89x
Bulgaria Cluster 0.14% 11.67x
Poland Cluster 0.91% 10.97x
Higher-End Fashion Brands 1.43% 10.84x
Composition Percentage: The overlap percentage between the Illinois audience and the Content Affinity attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Illinois audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female