Dstillery Audiences

ILLINOIS

Audience Size: 70.8 Thousand Devices

Explore the Illinois Audience

Below you'll find more information about the Illinois audience, broken down in different categories based on their digital and physical behaviors. These are 70.8 thousand unique devices whose actions qualify for the Illinois audience.

Dstillery Crafted Audiences

INTERESTS

The Illinois audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 96.70% 25.55x
Chicago Cubs Fans 60.07% 21.93x
Childrens Museum Visitors 79.00% 20.74x
Chicago Blackhawks Fans 62.03% 17.60x
Retired Assisted Living Shoppers 52.75% 16.83x
Chicago Bears Fans 56.90% 16.32x
Train Travelers 45.42% 16.18x
Orlando Activities Researchers 44.93% 15.79x
Restaurant Menu Researchers 46.52% 15.52x
Pet Boarding and Sitter Researchers 45.67% 15.41x
Composition Percentage: The overlap percentage between the Illinois audience and the Interest attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Illinois audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois audience is J. Crew.

Location Composition Index
J. Crew 0.04% 5.70x
Talbots 0.03% 3.00x
LOFT 0.03% 2.40x
American Eagle Outfitters 0.03% 2.25x
Banana Republic 0.03% 2.25x
White House Black Market 0.03% 2.04x
Dressbarn 0.02% 1.88x
Hollister 0.01% 1.87x
Michael Kors 0.01% 1.86x
Mens Wearhouse 0.03% 1.69x
Composition Percentage: The overlap percentage between the Illinois audience and the Location attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Web Insights

WEBSITES

The Illinois audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois audience is portillos.com.

Website Composition Index
portillos.com 42.08% 578.57x
theherald-news.com 16.57% 156.77x
cookcountyil.gov 13.13% 150.70x
kcchronicle.com 14.97% 149.16x
chicagoparent.com 10.43% 124.61x
illinois.gov 10.25% 113.30x
daily-chronicle.com 9.85% 111.11x
wgnradio.com 14.44% 102.75x
chicagobusiness.com 26.10% 101.98x
urbanmatter.com 7.31% 86.25x
Composition Percentage: The overlap percentage between the Illinois audience and the Web attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois audience is Illinois Education.

Content Affinity Composition Index
Illinois Education 5.96% 314.17x
Illinois College Sports 1.04% 74.81x
Chicago Cluster 86.09% 33.49x
Illinois News 46.45% 29.26x
Senior Care 0.36% 25.18x
Hair & Beauty 1.07% 20.52x
Toys Shopping 1.70% 19.85x
Job Interview Process 0.43% 19.03x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.53% 18.85x
Party Suppliers 2.94% 18.54x
Composition Percentage: The overlap percentage between the Illinois audience and the Content Affinity attribute.
Index: A comparison of the Illinois audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Illinois audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female