Dstillery Audiences

ILLINOIS COLLEGE SPORTS

Audience Size: 20 Thousand Devices

Explore the Illinois College Sports Audience

Below you'll find more information about the Illinois College Sports audience, broken down in different categories based on their digital and physical behaviors. These are 20 thousand unique devices whose actions qualify for the Illinois College Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Illinois College Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois College Sports audience is College Athletic Scholarships Researchers.

Interest Composition Index
College Athletic Scholarships Researchers 94.33% 39.19x
NCAA Fans 89.18% 38.99x
NCAA Football Fans 90.21% 36.65x
College Football Fans 86.60% 34.91x
High School Sports Researchers 90.72% 34.03x
Duke Blue Devils Fans 83.51% 32.11x
March Madness Enthusiasts 81.44% 31.82x
Big East Fans 78.35% 31.58x
Olympics Fans 72.68% 30.90x
Volleyball Enthusiasts 87.11% 30.88x
Composition Percentage: The overlap percentage between the Illinois College Sports audience and the Interest attribute.
Index: A comparison of the Illinois College Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Illinois College Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois College Sports audience is Armani.

Location Composition Index
Armani 0.05% 2.81x
J. Crew 0.07% 2.76x
American Eagle Outfitters 0.07% 2.47x
Kate Spade 0.06% 2.19x
The North Face 0.03% 1.93x
Zara 0.03% 1.83x
Carhartt 0.28% 1.77x
Levi Strauss 0.02% 1.72x
Old Navy 0.03% 1.68x
Coach 0.03% 1.50x
Composition Percentage: The overlap percentage between the Illinois College Sports audience and the Location attribute.
Index: A comparison of the Illinois College Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Illinois College Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois College Sports audience is usatodayhss.com.

Website Composition Index
usatodayhss.com 30.05% 120.85x
footballscoop.com 20.66% 83.85x
basketball.realgm.com 24.37% 66.53x
fangraphs.com 18.80% 64.84x
pjstar.com 18.13% 63.94x
jconline.com 16.70% 62.91x
milb.com 31.29% 61.82x
herald-review.com 17.27% 61.49x
sports-reference.com 45.35% 56.72x
pantagraph.com 18.81% 55.44x
Composition Percentage: The overlap percentage between the Illinois College Sports audience and the Web attribute.
Index: A comparison of the Illinois College Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois College Sports audience is College Sports.

Content Affinity Composition Index
College Sports 33.65% 527.85x
Southeast College Athletics 29.09% 463.66x
As Seen On TV Products 3.71% 381.43x
Florida College Athletics 51.71% 308.30x
Environmentally Friendly Cars 2.28% 271.19x
Lacrosse College Athletics 12.64% 257.39x
New England & Ivy League Sports 29.18% 242.76x
Custom T-Shirts 1.61% 192.66x
US Soccer 7.03% 96.07x
Comedy Content 3.55% 78.93x
Composition Percentage: The overlap percentage between the Illinois College Sports audience and the Content Affinity attribute.
Index: A comparison of the Illinois College Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Illinois College Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male