Dstillery Audiences

ILLINOIS COLLEGE SPORTS

Audience Size: 12.4 Thousand Devices

Explore the Illinois College Sports Audience

Below you'll find more information about the Illinois College Sports audience, broken down in different categories based on their digital and physical behaviors. These are 12.4 thousand unique devices whose actions qualify for the Illinois College Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Illinois College Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois College Sports audience is College Athletic Scholarships Researchers.

Interest Composition Index
College Athletic Scholarships Researchers 96.69% 34.75x
NCAA Fans 88.43% 34.63x
NCAA Football Fans 90.08% 30.81x
College Football Fans 87.60% 30.34x
High School Sports Researchers 91.74% 29.41x
March Madness Enthusiasts 81.82% 28.41x
Duke Blue Devils Fans 85.12% 28.37x
Northwestern Wildcats Fans 78.51% 27.13x
Olympics Fans 74.38% 26.79x
Iowa Hawkeyes Fans 78.51% 26.71x
Composition Percentage: The overlap percentage between the Illinois College Sports audience and the Interest attribute.
Index: A comparison of the Illinois College Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Illinois College Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois College Sports audience is J. Crew.

Location Composition Index
J. Crew 0.07% 2.76x
Carhartt 0.43% 2.52x
Kate Spade 0.06% 2.19x
The North Face 0.03% 1.93x
Zara 0.03% 1.83x
Levi Strauss 0.02% 1.72x
Lululemon 0.03% 1.47x
Forever 21 0.03% 1.31x
Madewell 0.02% 1.25x
Gap 0.03% 1.24x
Composition Percentage: The overlap percentage between the Illinois College Sports audience and the Location attribute.
Index: A comparison of the Illinois College Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Illinois College Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois College Sports audience is basketball.realgm.com.

Website Composition Index
basketball.realgm.com 26.34% 63.05x
milb.com 32.84% 62.99x
sports-reference.com 49.75% 59.96x
athletic.net 25.62% 53.95x
ncaa.com 86.38% 43.17x
bnd.com 19.17% 43.04x
fbschedules.com 20.09% 42.89x
ourlads.com 16.99% 42.55x
rivals.com 45.61% 42.49x
collegefactual.com 16.45% 41.48x
Composition Percentage: The overlap percentage between the Illinois College Sports audience and the Web attribute.
Index: A comparison of the Illinois College Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois College Sports audience is As Seen On TV Products.

Content Affinity Composition Index
As Seen On TV Products 3.71% 381.43x
Florida College Athletics 53.18% 321.79x
Environmentally Friendly Cars 2.28% 271.19x
New England & Ivy League Sports 29.62% 262.71x
Custom T-Shirts 1.61% 192.66x
US Soccer 7.23% 97.33x
Comedy Content 3.55% 78.93x
Nepal News 2.21% 75.12x
Sports News & Apparel 53.18% 64.32x
Illinois 6.79% 61.06x
Composition Percentage: The overlap percentage between the Illinois College Sports audience and the Content Affinity attribute.
Index: A comparison of the Illinois College Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Illinois College Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male