Dstillery Audiences

ILLINOIS COLLEGE SPORTS

Audience Size: 86.7 Thousand Devices

Explore the Illinois College Sports Audience

Below you'll find more information about the Illinois College Sports audience, broken down in different categories based on their digital and physical behaviors. These are 86.7 thousand unique devices whose actions qualify for the Illinois College Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Illinois College Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois College Sports audience is NCAA Fans.

Interest Composition Index
NCAA Fans 61.38% 36.22x
College Football Fans 61.47% 33.03x
March Madness Enthusiasts 52.83% 31.39x
Duke Blue Devils Fans 56.04% 30.74x
Big East Fans 54.42% 28.44x
Volleyball Enthusiasts 64.02% 27.71x
Olympics Fans 54.50% 27.64x
North Carolina Football Fans 57.09% 27.01x
Clemson Tigers Fans 51.89% 26.22x
ESPN Enthusiasts 40.00% 26.21x
Composition Percentage: The overlap percentage between the Illinois College Sports audience and the Interest attribute.
Index: A comparison of the Illinois College Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Illinois College Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois College Sports audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.14% 2.56x
Free People 0.05% 2.07x
Aeropostale 0.05% 1.84x
Zara 0.05% 1.56x
J. Crew 0.06% 1.53x
Gymboree 0.05% 1.49x
Charlotte Russe 0.02% 1.31x
Dressbarn 0.06% 1.23x
Lululemon 0.08% 1.20x
Jos A. Bank Clothiers 0.19% 1.17x
Composition Percentage: The overlap percentage between the Illinois College Sports audience and the Location attribute.
Index: A comparison of the Illinois College Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Illinois College Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois College Sports audience is hawkeyesports.com.

Website Composition Index
hawkeyesports.com 17.97% 297.76x
gophersports.com 14.27% 238.35x
uwbadgers.com 16.23% 230.79x
gopsusports.com 13.48% 205.25x
ukathletics.com 12.85% 196.33x
goduke.com 13.88% 166.24x
bigten.org 13.71% 162.16x
8to18.com 14.18% 158.71x
goheels.com 11.27% 158.45x
rolltide.com 10.94% 149.16x
Composition Percentage: The overlap percentage between the Illinois College Sports audience and the Web attribute.
Index: A comparison of the Illinois College Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois College Sports audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 10.29% 204.73x
College Sports 29.19% 195.17x
Southeast College Athletics 29.18% 170.90x
Pac 12 Sports 23.57% 130.52x
Florida College Athletics 43.39% 119.15x
Lacrosse College Athletics 12.12% 104.53x
Upstate New York State Athletics 1.63% 89.02x
New England & Ivy League Sports 26.93% 88.06x
Comedy Content 3.55% 78.93x
Nepal News 2.21% 75.12x
Composition Percentage: The overlap percentage between the Illinois College Sports audience and the Content Affinity attribute.
Index: A comparison of the Illinois College Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Illinois College Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male