Dstillery Audiences

ILLINOIS COLLEGE SPORTS

Audience Size: 27.8 Thousand Devices

Explore the Illinois College Sports Audience

Below you'll find more information about the Illinois College Sports audience, broken down in different categories based on their digital and physical behaviors. These are 27.8 thousand unique devices whose actions qualify for the Illinois College Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Illinois College Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois College Sports audience is NCAA Fans.

Interest Composition Index
NCAA Fans 86.60% 35.94x
College Athletic Scholarships Researchers 80.07% 35.35x
NCAA Football Fans 78.10% 32.18x
College Football Fans 78.43% 31.34x
Swimming Enthusiasts 51.96% 27.51x
March Madness Enthusiasts 65.03% 26.12x
Duke Blue Devils Fans 74.84% 25.84x
Northwestern Wildcats Fans 61.76% 25.62x
High School Sports Researchers 64.71% 25.31x
Florida State Seminoles Fans 68.63% 25.30x
Composition Percentage: The overlap percentage between the Illinois College Sports audience and the Interest attribute.
Index: A comparison of the Illinois College Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Illinois College Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois College Sports audience is J. Crew.

Location Composition Index
J. Crew 0.06% 3.79x
Mens Wearhouse 0.07% 3.44x
Aeropostale 0.04% 2.95x
Express 0.04% 2.55x
Journeys 0.04% 2.25x
Michael Kors 0.02% 1.97x
Maurices 0.06% 1.86x
Lane Bryant 0.02% 1.80x
Gymboree 0.03% 1.79x
Levi Strauss 0.02% 1.72x
Composition Percentage: The overlap percentage between the Illinois College Sports audience and the Location attribute.
Index: A comparison of the Illinois College Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Illinois College Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois College Sports audience is baseballamerica.com.

Website Composition Index
baseballamerica.com 15.83% 73.20x
pantagraph.com 12.30% 66.39x
hawkcentral.com 11.65% 58.61x
sports-reference.com 36.75% 58.25x
news-gazette.com 17.67% 58.24x
pjstar.com 17.17% 56.14x
thegazette.com 11.78% 49.17x
footballscoop.com 17.97% 48.35x
ourlads.com 12.80% 47.89x
qctimes.com 9.67% 46.14x
Composition Percentage: The overlap percentage between the Illinois College Sports audience and the Web attribute.
Index: A comparison of the Illinois College Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois College Sports audience is As Seen On TV Products.

Content Affinity Composition Index
As Seen On TV Products 3.71% 381.43x
New England & Ivy League Sports 21.00% 305.43x
Florida College Athletics 22.06% 284.84x
Pac 12 Sports 29.94% 277.81x
Environmentally Friendly Cars 2.28% 271.19x
Southeast College Athletics 31.75% 261.38x
Custom T-Shirts 1.61% 192.66x
Texas University Athletics 22.00% 45.32x
Sports News & Apparel 30.63% 36.85x
Franco-African Cluster 0.91% 31.04x
Composition Percentage: The overlap percentage between the Illinois College Sports audience and the Content Affinity attribute.
Index: A comparison of the Illinois College Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Illinois College Sports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male