Dstillery Audiences

ILLINOIS COLLEGE SPORTS

Audience Size: 25.8 Thousand Devices

Explore the Illinois College Sports Audience

Below you'll find more information about the Illinois College Sports audience, broken down in different categories based on their digital and physical behaviors. These are 25.8 thousand unique devices whose actions qualify for the Illinois College Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Illinois College Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois College Sports audience is NCAA Fans.

Interest Composition Index
NCAA Fans 82.47% 37.89x
NCAA Football Fans 84.88% 35.32x
College Football Fans 80.56% 34.86x
High School Sports Researchers 80.95% 33.15x
March Madness Enthusiasts 74.78% 32.93x
Duke Blue Devils Fans 80.15% 32.91x
Olympics Fans 73.76% 31.20x
Big East Fans 73.28% 30.88x
Clemson Tigers Fans 74.25% 29.56x
MLB Fans 64.34% 29.29x
Composition Percentage: The overlap percentage between the Illinois College Sports audience and the Interest attribute.
Index: A comparison of the Illinois College Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Illinois College Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois College Sports audience is REI.

Location Composition Index
REI 0.05% 2.84x
Michael Kors 0.10% 2.38x
Free People 0.05% 2.23x
Brooks Brothers 0.05% 2.18x
Dressbarn 0.07% 1.99x
White House Black Market 0.14% 1.94x
Banana Republic 0.12% 1.85x
The North Face 0.02% 1.73x
Levi Strauss 0.02% 1.72x
Zara 0.05% 1.71x
Composition Percentage: The overlap percentage between the Illinois College Sports audience and the Location attribute.
Index: A comparison of the Illinois College Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Illinois College Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois College Sports audience is ncaa.com.

Website Composition Index
ncaa.com 74.01% 37.00x
baseball-reference.com 35.19% 29.35x
stltoday.com 36.67% 24.74x
indystar.com 30.53% 23.69x
chicago.cbslocal.com 21.60% 22.03x
desmoinesregister.com 21.49% 21.90x
suntimes.com 29.08% 21.76x
pro-football-reference.com 21.72% 21.13x
maxpreps.com 64.27% 20.81x
kansascity.com 27.48% 20.59x
Composition Percentage: The overlap percentage between the Illinois College Sports audience and the Web attribute.
Index: A comparison of the Illinois College Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois College Sports audience is As Seen On TV Products.

Content Affinity Composition Index
As Seen On TV Products 3.71% 381.43x
Virginia Athletics 11.98% 324.78x
Southeast College Athletics 33.04% 284.15x
College Sports 34.34% 283.41x
Environmentally Friendly Cars 2.28% 271.19x
Pac 12 Sports 22.59% 230.11x
Custom T-Shirts 1.61% 192.66x
Lacrosse College Athletics 14.69% 178.96x
Florida College Athletics 54.33% 176.48x
Italy Cluster 3.20% 166.05x
Composition Percentage: The overlap percentage between the Illinois College Sports audience and the Content Affinity attribute.
Index: A comparison of the Illinois College Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Illinois College Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male