Dstillery Audiences

ILLINOIS COLLEGE SPORTS

Audience Size: 57.7 Thousand Devices

Explore the Illinois College Sports Audience

Below you'll find more information about the Illinois College Sports audience, broken down in different categories based on their digital and physical behaviors. These are 57.7 thousand unique devices whose actions qualify for the Illinois College Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Illinois College Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois College Sports audience is NCAA Football Fans.

Interest Composition Index
NCAA Football Fans 74.38% 48.50x
NCAA Fans 73.63% 47.50x
High School Sports Researchers 71.88% 42.17x
March Madness Enthusiasts 63.46% 41.93x
College Football Fans 72.92% 41.81x
Volleyball Enthusiasts 70.14% 41.28x
Duke Blue Devils Fans 66.91% 40.71x
Big East Fans 63.58% 38.46x
Olympics Fans 64.10% 36.84x
Northwestern Wildcats Fans 55.47% 35.43x
Composition Percentage: The overlap percentage between the Illinois College Sports audience and the Interest attribute.
Index: A comparison of the Illinois College Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Illinois College Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois College Sports audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.02% 6.03x
Lorna Jane 0.02% 3.68x
Brooks Brothers 0.11% 2.41x
Urban Outfitters 0.13% 2.19x
Calvin Klein 0.01% 2.19x
Abercrombie & Fitch 0.11% 2.19x
LL Bean 0.01% 2.13x
Journeys 0.15% 1.93x
Lululemon 0.13% 1.82x
Saint Laurent Paris 0.02% 1.79x
Composition Percentage: The overlap percentage between the Illinois College Sports audience and the Location attribute.
Index: A comparison of the Illinois College Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Illinois College Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois College Sports audience is 8to18.com.

Website Composition Index
8to18.com 17.09% 187.43x
goduke.com 17.26% 187.29x
ncaa.org 41.87% 142.98x
soonersports.com 15.69% 114.99x
hawkcentral.com 9.92% 113.36x
ncsasports.org 36.19% 105.28x
pjstar.com 10.44% 103.79x
d1baseball.com 13.41% 99.44x
usab.com 9.24% 91.14x
nfhsnetwork.com 13.09% 83.08x
Composition Percentage: The overlap percentage between the Illinois College Sports audience and the Web attribute.
Index: A comparison of the Illinois College Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois College Sports audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 1.91% 820.52x
Assorted Topics (Elderly, Europe, Viral Media) 3.28% 662.60x
Handyman Tools 1.74% 506.33x
As Seen On TV Products 3.71% 381.43x
Environmentally Friendly Cars 2.28% 271.19x
Decoration & Fabric 1.03% 267.44x
Virginia Athletics 11.75% 242.82x
College Sports 32.10% 232.12x
Southeast College Athletics 32.76% 198.73x
Custom T-Shirts 1.61% 192.66x
Composition Percentage: The overlap percentage between the Illinois College Sports audience and the Content Affinity attribute.
Index: A comparison of the Illinois College Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Illinois College Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male