Dstillery Audiences

ILLINOIS COLLEGE SPORTS

Audience Size: 58.7 Thousand Devices

Explore the Illinois College Sports Audience

Below you'll find more information about the Illinois College Sports audience, broken down in different categories based on their digital and physical behaviors. These are 58.7 thousand unique devices whose actions qualify for the Illinois College Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Illinois College Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois College Sports audience is NCAA Fans.

Interest Composition Index
NCAA Fans 67.49% 39.55x
March Madness Enthusiasts 55.41% 36.37x
College Football Fans 66.01% 33.79x
Duke Blue Devils Fans 63.30% 32.70x
Big East Fans 58.41% 30.51x
Olympics Fans 61.41% 28.66x
North Carolina Football Fans 61.14% 27.85x
Clemson Tigers Fans 58.21% 27.40x
Big 12 Fans 51.10% 26.56x
MLB Fans 44.52% 26.55x
Composition Percentage: The overlap percentage between the Illinois College Sports audience and the Interest attribute.
Index: A comparison of the Illinois College Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Illinois College Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois College Sports audience is Gap.

Location Composition Index
Gap 0.16% 1.48x
Carhartt 0.21% 0.98x
Composition Percentage: The overlap percentage between the Illinois College Sports audience and the Location attribute.
Index: A comparison of the Illinois College Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Illinois College Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois College Sports audience is ncaa.org.

Website Composition Index
ncaa.org 37.11% 157.41x
ncsasports.org 31.60% 121.97x
soonersports.com 14.95% 116.83x
thesouthern.com 8.87% 103.45x
baseballamerica.com 8.56% 96.72x
pantagraph.com 11.56% 85.07x
herald-review.com 9.14% 76.05x
nbadraft.net 10.60% 75.05x
jconline.com 9.08% 68.29x
bigteams.com 6.72% 65.19x
Composition Percentage: The overlap percentage between the Illinois College Sports audience and the Web attribute.
Index: A comparison of the Illinois College Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois College Sports audience is College Sports.

Content Affinity Composition Index
College Sports 32.37% 212.74x
Southeast College Athletics 31.64% 203.89x
Pac 12 Sports 24.49% 142.19x
Florida College Athletics 48.55% 133.95x
Lacrosse College Athletics 14.46% 116.75x
New England & Ivy League Sports 30.11% 99.09x
Illinois Education 5.69% 62.44x
US Soccer 7.63% 43.46x
Sports News & Apparel 52.38% 35.46x
Illinois News 25.34% 33.93x
Composition Percentage: The overlap percentage between the Illinois College Sports audience and the Content Affinity attribute.
Index: A comparison of the Illinois College Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Illinois College Sports audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male