Dstillery Audiences

ILLINOIS COLLEGE SPORTS

Audience Size: 44.9 Thousand Devices

Explore the Illinois College Sports Audience

Below you'll find more information about the Illinois College Sports audience, broken down in different categories based on their digital and physical behaviors. These are 44.9 thousand unique devices whose actions qualify for the Illinois College Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Illinois College Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois College Sports audience is NCAA Fans.

Interest Composition Index
NCAA Fans 82.20% 34.33x
NCAA Football Fans 85.09% 32.19x
College Football Fans 81.82% 30.98x
Duke Blue Devils Fans 79.68% 30.64x
High School Sports Researchers 80.97% 30.33x
March Madness Enthusiasts 75.77% 29.07x
Big East Fans 73.21% 28.81x
Volleyball Enthusiasts 76.66% 28.32x
Olympics Fans 73.59% 27.54x
MLB Fans 64.04% 27.03x
Composition Percentage: The overlap percentage between the Illinois College Sports audience and the Interest attribute.
Index: A comparison of the Illinois College Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Illinois College Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois College Sports audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.07% 4.65x
Columbia 0.04% 2.92x
Hugo Boss 0.09% 2.05x
Free People 0.04% 2.03x
Topshop 0.04% 2.00x
Express Outlets 0.02% 1.93x
The North Face 0.04% 1.93x
Lululemon 0.09% 1.77x
J. Crew 0.09% 1.73x
Zara 0.04% 1.67x
Composition Percentage: The overlap percentage between the Illinois College Sports audience and the Location attribute.
Index: A comparison of the Illinois College Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Illinois College Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois College Sports audience is ncaa.org.

Website Composition Index
ncaa.org 43.35% 170.47x
ncsasports.org 38.28% 115.11x
nfhsnetwork.com 12.56% 111.69x
footballscoop.com 13.87% 109.26x
nbadraft.net 11.60% 102.74x
landof10.com 18.58% 96.04x
bustingbrackets.com 11.27% 93.57x
pjstar.com 12.64% 93.41x
thesouthern.com 13.52% 88.71x
pantagraph.com 14.69% 84.01x
Composition Percentage: The overlap percentage between the Illinois College Sports audience and the Web attribute.
Index: A comparison of the Illinois College Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois College Sports audience is As Seen On TV Products.

Content Affinity Composition Index
As Seen On TV Products 3.71% 381.43x
Virginia Athletics 12.55% 296.44x
Environmentally Friendly Cars 2.28% 271.19x
College Sports 34.07% 265.77x
Southeast College Athletics 33.82% 243.40x
Pac 12 Sports 24.41% 206.12x
Custom T-Shirts 1.61% 192.66x
Italy Cluster 3.20% 166.05x
Lacrosse College Athletics 15.31% 158.85x
Florida College Athletics 54.18% 155.02x
Composition Percentage: The overlap percentage between the Illinois College Sports audience and the Content Affinity attribute.
Index: A comparison of the Illinois College Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Illinois College Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male