Dstillery Audiences

ILLINOIS COLLEGE SPORTS

Audience Size: 37.7 Thousand Devices

Explore the Illinois College Sports Audience

Below you'll find more information about the Illinois College Sports audience, broken down in different categories based on their digital and physical behaviors. These are 37.7 thousand unique devices whose actions qualify for the Illinois College Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Illinois College Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois College Sports audience is NCAA Fans.

Interest Composition Index
NCAA Fans 71.45% 44.52x
March Madness Enthusiasts 59.27% 39.92x
College Football Fans 68.43% 35.77x
Duke Blue Devils Fans 65.72% 35.18x
MLB Fans 48.54% 30.64x
Olympics Fans 67.56% 30.06x
Big 12 Fans 53.83% 28.90x
Clemson Tigers Fans 61.12% 28.82x
North Carolina Football Fans 60.19% 28.53x
Indiana Hoosiers Fans 46.20% 26.11x
Composition Percentage: The overlap percentage between the Illinois College Sports audience and the Interest attribute.
Index: A comparison of the Illinois College Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Illinois College Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois College Sports audience is Carhartt.

Location Composition Index
Carhartt 0.05% 0.28x
Composition Percentage: The overlap percentage between the Illinois College Sports audience and the Location attribute.
Index: A comparison of the Illinois College Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Illinois College Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois College Sports audience is ncaa.org.

Website Composition Index
ncaa.org 42.53% 181.81x
ncsasports.org 34.32% 139.93x
nfhsnetwork.com 13.71% 77.42x
nbadraft.net 11.01% 77.25x
rivals.com 19.03% 76.63x
espnmediazone.com 13.95% 75.78x
bnd.com 10.25% 75.51x
scout.com 13.67% 67.69x
landof10.com 33.12% 66.32x
seccountry.com 10.64% 62.10x
Composition Percentage: The overlap percentage between the Illinois College Sports audience and the Web attribute.
Index: A comparison of the Illinois College Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois College Sports audience is College Sports.

Content Affinity Composition Index
College Sports 34.02% 238.21x
Southeast College Athletics 33.23% 222.99x
Florida College Athletics 54.09% 157.98x
Pac 12 Sports 24.78% 155.16x
New England & Ivy League Sports 30.91% 107.97x
US Soccer 9.47% 50.82x
Sports News & Apparel 58.25% 38.90x
Illinois News 26.78% 38.72x
Texas University Athletics 14.89% 34.12x
Missouri News Content Cluster 24.18% 30.50x
Composition Percentage: The overlap percentage between the Illinois College Sports audience and the Content Affinity attribute.
Index: A comparison of the Illinois College Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Illinois College Sports audience resonates most for the following age and income brackets.
Age
18-24
Income