Dstillery Audiences

ILLINOIS COLLEGE SPORTS

Audience Size: 31 Thousand Devices

Explore the Illinois College Sports Audience

Below you'll find more information about the Illinois College Sports audience, broken down in different categories based on their digital and physical behaviors. These are 31 thousand unique devices whose actions qualify for the Illinois College Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Illinois College Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois College Sports audience is College Athletic Scholarships Researchers.

Interest Composition Index
College Athletic Scholarships Researchers 79.25% 47.16x
NCAA Fans 82.16% 44.96x
March Madness Enthusiasts 85.48% 35.53x
College Football Fans 84.65% 35.46x
Swimming Enthusiasts 49.38% 29.74x
High School Sports Researchers 57.68% 29.04x
Volleyball Enthusiasts 75.93% 28.43x
Florida State Seminoles Fans 62.66% 27.81x
ESPN Enthusiasts 41.91% 25.78x
Northwestern Wildcats Fans 61.00% 25.23x
Composition Percentage: The overlap percentage between the Illinois College Sports audience and the Interest attribute.
Index: A comparison of the Illinois College Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Illinois College Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois College Sports audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.07% 3.44x
Urban Outfitters 0.04% 1.94x
Gymboree 0.04% 1.78x
Express 0.04% 1.72x
Maurices 0.04% 1.72x
American Eagle Outfitters 0.02% 1.43x
Carhartt 0.04% 0.52x
Johnston and Murphy 0.03% 0.42x
Composition Percentage: The overlap percentage between the Illinois College Sports audience and the Location attribute.
Index: A comparison of the Illinois College Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Illinois College Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois College Sports audience is athletic.net.

Website Composition Index
athletic.net 13.77% 47.04x
ourlads.com 13.17% 39.01x
ncaa.com 61.65% 37.11x
footballscoop.com 14.43% 36.84x
shawlocal.com 12.60% 34.42x
sports-reference.com 31.99% 34.23x
milesplit.com 10.63% 30.78x
omaha.com 8.96% 29.76x
collegefootballnews.com 14.29% 29.63x
basketball.realgm.com 17.08% 28.37x
Composition Percentage: The overlap percentage between the Illinois College Sports audience and the Web attribute.
Index: A comparison of the Illinois College Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois College Sports audience is As Seen On TV Products.

Content Affinity Composition Index
As Seen On TV Products 3.71% 381.43x
New England & Ivy League Sports 16.26% 299.69x
Environmentally Friendly Cars 2.28% 271.19x
Southeast College Athletics 26.30% 270.61x
Florida College Athletics 12.94% 257.27x
Pac 12 Sports 26.30% 231.98x
Custom T-Shirts 1.61% 192.66x
Texas University Athletics 16.94% 39.97x
Sports News & Apparel 23.74% 33.33x
Franco-African Cluster 0.91% 31.04x
Composition Percentage: The overlap percentage between the Illinois College Sports audience and the Content Affinity attribute.
Index: A comparison of the Illinois College Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Illinois College Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male