Dstillery Audiences

ILLINOIS COLLEGE SPORTS

Audience Size: 27 Thousand Devices

Explore the Illinois College Sports Audience

Below you'll find more information about the Illinois College Sports audience, broken down in different categories based on their digital and physical behaviors. These are 27 thousand unique devices whose actions qualify for the Illinois College Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Illinois College Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois College Sports audience is NCAA Fans.

Interest Composition Index
NCAA Fans 73.71% 36.14x
College Athletic Scholarships Researchers 82.76% 34.92x
College Football Fans 81.47% 33.92x
NCAA Football Fans 80.17% 32.21x
Duke Blue Devils Fans 76.72% 28.58x
March Madness Enthusiasts 69.83% 28.17x
Volleyball Enthusiasts 78.88% 27.14x
High School Sports Researchers 69.40% 26.58x
Swimming Enthusiasts 56.03% 26.14x
Big East Fans 69.83% 25.15x
Composition Percentage: The overlap percentage between the Illinois College Sports audience and the Interest attribute.
Index: A comparison of the Illinois College Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Illinois College Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois College Sports audience is J. Crew.

Location Composition Index
J. Crew 0.07% 2.76x
Zara 0.03% 1.83x
Levi Strauss 0.02% 1.72x
Forever 21 0.03% 1.31x
American Apparel 0.03% 1.13x
Uniqlo 0.02% 0.91x
Brooks Brothers 0.03% 0.88x
Carhartt 0.04% 0.80x
Johnston and Murphy 0.03% 0.42x
Composition Percentage: The overlap percentage between the Illinois College Sports audience and the Location attribute.
Index: A comparison of the Illinois College Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Illinois College Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois College Sports audience is pjstar.com.

Website Composition Index
pjstar.com 15.27% 60.59x
baseballamerica.com 18.14% 60.19x
d1baseball.com 16.12% 58.59x
pantagraph.com 13.68% 56.97x
sports-reference.com 36.11% 52.91x
aseaofblue.com 11.25% 50.65x
kentuckysportsradio.com 12.39% 48.83x
basketball.realgm.com 19.20% 45.91x
wcia.com 9.45% 44.21x
footballscoop.com 21.34% 44.14x
Composition Percentage: The overlap percentage between the Illinois College Sports audience and the Web attribute.
Index: A comparison of the Illinois College Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois College Sports audience is Southeast College Athletics.

Content Affinity Composition Index
Southeast College Athletics 32.11% 389.22x
As Seen On TV Products 3.71% 381.43x
New England & Ivy League Sports 20.18% 330.00x
Pac 12 Sports 31.39% 328.89x
Florida College Athletics 21.62% 296.30x
Environmentally Friendly Cars 2.28% 271.19x
Custom T-Shirts 1.61% 192.66x
Comedy Content 3.55% 78.93x
Nepal News 2.21% 75.12x
Sports News & Apparel 24.42% 40.57x
Composition Percentage: The overlap percentage between the Illinois College Sports audience and the Content Affinity attribute.
Index: A comparison of the Illinois College Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Illinois College Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male