Dstillery Audiences

ILLINOIS EDUCATION

Audience Size: 151.4 Thousand Devices

Explore the Illinois Education Audience

Below you'll find more information about the Illinois Education audience, broken down in different categories based on their digital and physical behaviors. These are 151.4 thousand unique devices whose actions qualify for the Illinois Education audience.

Dstillery Crafted Audiences

INTERESTS

The Illinois Education audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois Education audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 82.46% 31.73x
Childrens Museum Visitors 66.80% 27.87x
Chicago Cubs Fans 40.27% 22.46x
Chicago Blackhawks Fans 33.91% 19.94x
Zoo Visitors 53.20% 17.53x
Country Music Festivals Enthusiasts 45.91% 15.52x
Northwestern Wildcats Fans 29.23% 14.91x
Chicago Bears Fans 22.76% 14.01x
Coffee Lovers 30.31% 13.86x
Spy Gadgets Shoppers 28.58% 13.47x
Composition Percentage: The overlap percentage between the Illinois Education audience and the Interest attribute.
Index: A comparison of the Illinois Education audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Illinois Education audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois Education audience is Zara.

Location Composition Index
Zara 0.09% 3.53x
Lane Bryant 0.14% 3.52x
Tommy Bahama 0.05% 2.41x
Forever 21 0.08% 2.30x
Madewell 0.03% 2.25x
Mens Wearhouse 0.23% 2.00x
Kate Spade 0.03% 1.86x
LOFT 0.07% 1.81x
Zumiez 0.05% 1.78x
American Apparel 0.05% 1.74x
Composition Percentage: The overlap percentage between the Illinois Education audience and the Location attribute.
Index: A comparison of the Illinois Education audience to the internet population.
Dstillery Web Insights

WEBSITES

The Illinois Education audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois Education audience is wisdells.com.

Website Composition Index
wisdells.com 15.13% 334.10x
cod.edu 11.32% 315.41x
advocatehealth.com 13.59% 288.25x
chicagoparent.com 9.13% 258.68x
cityofchicago.org 10.80% 248.47x
rosemont.com 8.43% 232.75x
jewelosco.com 19.30% 214.10x
eehealth.org 10.57% 213.19x
8to18.com 15.79% 200.12x
transitchicago.com 8.76% 196.12x
Composition Percentage: The overlap percentage between the Illinois Education audience and the Web attribute.
Index: A comparison of the Illinois Education audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois Education audience is Illinois.

Content Affinity Composition Index
Illinois 48.34% 105.37x
Illinois College Sports 2.41% 61.90x
Chicago Cluster 67.24% 41.26x
Canadian Construction & Renovation Research Cluster 1.42% 36.38x
Illinois News 20.22% 27.15x
Sports Apparel 1.38% 23.26x
Wisconsin Local Research Cluster 16.42% 20.80x
Children's Health 4.65% 19.95x
College Sports 2.88% 19.91x
School Curriculum 9.94% 17.03x
Composition Percentage: The overlap percentage between the Illinois Education audience and the Content Affinity attribute.
Index: A comparison of the Illinois Education audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Illinois Education audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female