Dstillery Audiences

ILLINOIS EDUCATION

Audience Size: 51.5 Thousand Devices

Explore the Illinois Education Audience

Below you'll find more information about the Illinois Education audience, broken down in different categories based on their digital and physical behaviors. These are 51.5 thousand unique devices whose actions qualify for the Illinois Education audience.

Dstillery Crafted Audiences

INTERESTS

The Illinois Education audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois Education audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 92.67% 34.30x
Childrens Museum Visitors 78.38% 30.14x
Chicago Cubs Fans 55.26% 21.89x
Chicago Blackhawks Fans 49.62% 20.91x
Wisconsin County and Local Fair Visitors 60.15% 20.04x
Pet Boarding and Sitter Researchers 38.16% 17.40x
Northwestern Wildcats Fans 40.41% 16.81x
Coffee Lovers 37.03% 16.58x
Zoo Visitors 50.19% 16.30x
Work Hard, Play Hard Travelers 37.03% 16.29x
Composition Percentage: The overlap percentage between the Illinois Education audience and the Interest attribute.
Index: A comparison of the Illinois Education audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Illinois Education audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois Education audience is Zara.

Location Composition Index
Zara 0.04% 3.36x
Buckle 0.04% 3.27x
Old Navy 0.06% 2.72x
Gap 0.04% 2.69x
Express 0.04% 2.34x
American Eagle Outfitters 0.04% 2.27x
The North Face 0.02% 1.96x
H&M 0.02% 1.96x
Tommy Bahama 0.02% 1.87x
Dressbarn 0.02% 1.84x
Composition Percentage: The overlap percentage between the Illinois Education audience and the Location attribute.
Index: A comparison of the Illinois Education audience to the internet population.
Dstillery Web Insights

WEBSITES

The Illinois Education audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois Education audience is 8to18.com.

Website Composition Index
8to18.com 24.72% 205.14x
metrarail.com 18.79% 164.06x
mortonarb.org 16.39% 157.68x
portillos.com 23.80% 138.17x
wttw.com 19.78% 119.82x
wgnradio.com 12.33% 84.91x
theherald-news.com 8.42% 75.76x
applitrack.com 27.60% 66.54x
chicagobusiness.com 22.28% 65.78x
chicagoreader.com 9.87% 64.03x
Composition Percentage: The overlap percentage between the Illinois Education audience and the Web attribute.
Index: A comparison of the Illinois Education audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois Education audience is Illinois.

Content Affinity Composition Index
Illinois 37.76% 206.32x
Illinois College Sports 2.22% 115.29x
Chicago Cluster 76.43% 38.86x
School Curriculum 11.90% 35.20x
Children's Health 3.71% 32.32x
K-12 Teacher Resources 18.86% 26.30x
Illinois News 32.86% 25.99x
College Sports 2.14% 25.47x
Youth Educational Resources 2.03% 24.77x
Cub & Girl Scouts 1.26% 24.21x
Composition Percentage: The overlap percentage between the Illinois Education audience and the Content Affinity attribute.
Index: A comparison of the Illinois Education audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Illinois Education audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female