Dstillery Audiences

ILLINOIS EDUCATION

Audience Size: 86.8 Thousand Devices

Explore the Illinois Education Audience

Below you'll find more information about the Illinois Education audience, broken down in different categories based on their digital and physical behaviors. These are 86.8 thousand unique devices whose actions qualify for the Illinois Education audience.

Dstillery Crafted Audiences

INTERESTS

The Illinois Education audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois Education audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 86.73% 31.81x
Childrens Museum Visitors 71.53% 27.70x
Chicago Cubs Fans 50.94% 20.98x
Chicago Blackhawks Fans 45.02% 19.54x
Wisconsin County and Local Fair Visitors 58.70% 18.03x
Zoo Visitors 51.61% 16.59x
Northwestern Wildcats Fans 36.86% 15.79x
EDM Festival Enthusiasts 44.61% 15.36x
Chicago Bears Fans 35.43% 15.09x
Coffee Lovers 33.69% 14.78x
Composition Percentage: The overlap percentage between the Illinois Education audience and the Interest attribute.
Index: A comparison of the Illinois Education audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Illinois Education audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois Education audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 0.08% 3.92x
Columbia 0.02% 3.60x
Eddie Bauer 0.06% 3.27x
Hugo Boss 0.06% 2.53x
Gap 0.15% 2.50x
American Apparel 0.05% 2.42x
REI 0.02% 2.32x
Free People 0.03% 1.98x
The North Face 0.02% 1.90x
Talbots 0.05% 1.88x
Composition Percentage: The overlap percentage between the Illinois Education audience and the Location attribute.
Index: A comparison of the Illinois Education audience to the internet population.
Dstillery Web Insights

WEBSITES

The Illinois Education audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois Education audience is broadwayinchicago.com.

Website Composition Index
broadwayinchicago.com 11.89% 196.00x
8to18.com 21.59% 192.63x
eehealth.org 11.00% 170.61x
metrarail.com 17.18% 156.06x
lpzoo.org 9.43% 142.72x
choosechicago.com 10.02% 141.05x
msichicago.org 12.49% 141.04x
mortonarb.org 15.16% 120.30x
portillos.com 23.76% 111.77x
chicagobusiness.com 17.85% 111.18x
Composition Percentage: The overlap percentage between the Illinois Education audience and the Web attribute.
Index: A comparison of the Illinois Education audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois Education audience is Illinois.

Content Affinity Composition Index
Illinois 38.66% 150.80x
Illinois College Sports 2.20% 91.24x
Chicago Cluster 67.98% 37.90x
Sports Apparel 1.13% 32.23x
Children's Health 3.75% 24.64x
Illinois News 24.02% 23.51x
School Curriculum 11.14% 21.49x
College Sports 2.56% 20.81x
K-12 Teacher Resources 18.56% 17.49x
Wisconsin Local Research Cluster 18.25% 17.24x
Composition Percentage: The overlap percentage between the Illinois Education audience and the Content Affinity attribute.
Index: A comparison of the Illinois Education audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Illinois Education audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female