Dstillery Audiences

ILLINOIS EDUCATION

Audience Size: 137.3 Thousand Devices

Explore the Illinois Education Audience

Below you'll find more information about the Illinois Education audience, broken down in different categories based on their digital and physical behaviors. These are 137.3 thousand unique devices whose actions qualify for the Illinois Education audience.

Dstillery Crafted Audiences

INTERESTS

The Illinois Education audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois Education audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 79.58% 39.38x
Childrens Museum Visitors 62.41% 34.53x
Chicago Cubs Fans 36.57% 25.72x
Chicago Blackhawks Fans 32.33% 23.31x
Zoo Visitors 46.55% 20.78x
Northwestern Wildcats Fans 27.53% 18.28x
Country Music Festivals Enthusiasts 40.19% 18.17x
Chicago Bears Fans 22.57% 16.62x
EDM Festival Enthusiasts 34.11% 16.56x
Coffee Lovers 27.41% 15.79x
Composition Percentage: The overlap percentage between the Illinois Education audience and the Interest attribute.
Index: A comparison of the Illinois Education audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Illinois Education audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois Education audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.07% 4.23x
Express 0.09% 4.03x
Hugo Boss 0.09% 2.93x
Uniqlo 0.03% 2.58x
LOFT 0.14% 2.46x
Michael Kors 0.04% 2.19x
Aeropostale 0.03% 2.05x
Mens Wearhouse 0.91% 1.99x
Forever 21 0.09% 1.91x
Free People 0.04% 1.91x
Composition Percentage: The overlap percentage between the Illinois Education audience and the Location attribute.
Index: A comparison of the Illinois Education audience to the internet population.
Dstillery Web Insights

WEBSITES

The Illinois Education audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois Education audience is wisdells.com.

Website Composition Index
wisdells.com 12.80% 346.63x
advocatehealth.com 11.67% 273.72x
jewelosco.com 17.44% 254.78x
rosemont.com 9.89% 220.96x
8to18.com 19.08% 203.42x
broadwayinchicago.com 14.30% 197.98x
eehealth.org 11.01% 176.95x
unitedcenter.com 6.99% 167.03x
vht.com 7.96% 159.46x
chicagoonthecheap.com 6.06% 149.20x
Composition Percentage: The overlap percentage between the Illinois Education audience and the Web attribute.
Index: A comparison of the Illinois Education audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois Education audience is Illinois.

Content Affinity Composition Index
Illinois 44.42% 105.08x
Illinois College Sports 2.77% 65.35x
Chicago Cluster 66.93% 33.88x
Sports Apparel 1.21% 23.49x
Illinois News 21.49% 23.24x
Children's Health 4.23% 19.10x
College Sports 2.79% 18.72x
School Curriculum 11.62% 18.48x
K-12 Teacher Resources 20.36% 16.69x
Wisconsin Local Research Cluster 17.13% 16.24x
Composition Percentage: The overlap percentage between the Illinois Education audience and the Content Affinity attribute.
Index: A comparison of the Illinois Education audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Illinois Education audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female