Dstillery Audiences

ILLINOIS EDUCATION

Audience Size: 162.7 Thousand Devices

Explore the Illinois Education Audience

Below you'll find more information about the Illinois Education audience, broken down in different categories based on their digital and physical behaviors. These are 162.7 thousand unique devices whose actions qualify for the Illinois Education audience.

Dstillery Crafted Audiences

INTERESTS

The Illinois Education audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois Education audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 83.22% 27.73x
Childrens Museum Visitors 66.45% 23.51x
Chicago Cubs Fans 40.70% 18.31x
Chicago Blackhawks Fans 34.30% 16.30x
Zoo Visitors 52.37% 14.64x
Country Music Festivals Enthusiasts 46.95% 13.67x
Water Park Visitors 38.83% 11.92x
Chicago Bears Fans 22.62% 11.22x
Coffee Lovers 29.90% 11.20x
Spa Goers 31.11% 11.04x
Composition Percentage: The overlap percentage between the Illinois Education audience and the Interest attribute.
Index: A comparison of the Illinois Education audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Illinois Education audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois Education audience is Chicos.

Location Composition Index
Chicos 0.10% 2.53x
Old Navy 0.09% 1.85x
Gap 0.13% 1.67x
Victoria's Secret 0.09% 1.52x
American Eagle Outfitters 0.04% 1.05x
The Childrens Place 0.04% 0.86x
Carhartt 0.11% 0.67x
Talbots 0.02% 0.58x
Coach 0.02% 0.48x
Composition Percentage: The overlap percentage between the Illinois Education audience and the Location attribute.
Index: A comparison of the Illinois Education audience to the internet population.
Dstillery Web Insights

WEBSITES

The Illinois Education audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois Education audience is cod.edu.

Website Composition Index
cod.edu 11.56% 289.97x
wisdells.com 14.99% 280.81x
advocatehealth.com 14.76% 236.17x
chicagoparent.com 8.25% 209.98x
bairdwarner.com 8.04% 209.28x
cityofchicago.org 12.54% 195.07x
rosemont.com 6.55% 188.86x
eehealth.org 10.17% 188.09x
jewelosco.com 19.21% 187.43x
8to18.com 14.73% 168.13x
Composition Percentage: The overlap percentage between the Illinois Education audience and the Web attribute.
Index: A comparison of the Illinois Education audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois Education audience is Illinois.

Content Affinity Composition Index
Illinois 49.22% 83.58x
Chicago Cluster 66.45% 36.56x
Illinois News 19.79% 24.16x
Wisconsin Local Research Cluster 15.74% 19.33x
Sports Apparel 1.21% 16.19x
College Sports 2.76% 16.09x
Wisconsin Universities 11.58% 15.53x
Children's Health 4.71% 14.47x
School Curriculum 9.51% 13.66x
Party Planning & Invitations 7.99% 11.67x
Composition Percentage: The overlap percentage between the Illinois Education audience and the Content Affinity attribute.
Index: A comparison of the Illinois Education audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Illinois Education audience resonates most for the following age and income brackets.
Age
55-64
Income
$75,000-$99,999