Dstillery Audiences

ILLINOIS EDUCATION

Audience Size: 111.1 Thousand Devices

Explore the Illinois Education Audience

Below you'll find more information about the Illinois Education audience, broken down in different categories based on their digital and physical behaviors. These are 111.1 thousand unique devices whose actions qualify for the Illinois Education audience.

Dstillery Crafted Audiences

INTERESTS

The Illinois Education audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois Education audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 83.74% 32.43x
Childrens Museum Visitors 66.24% 30.63x
Chicago Cubs Fans 41.63% 21.70x
Chicago Blackhawks Fans 37.26% 20.01x
Zoo Visitors 48.48% 19.64x
Work Hard, Play Hard Travelers 0.01% 18.30x
Country Music Festivals Enthusiasts 40.03% 16.21x
Northwestern Wildcats Fans 32.54% 16.01x
Family Adventures Travelers 0.01% 15.67x
Chicago Bears Fans 27.47% 15.15x
Composition Percentage: The overlap percentage between the Illinois Education audience and the Interest attribute.
Index: A comparison of the Illinois Education audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Illinois Education audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois Education audience is Express Outlets.

Location Composition Index
Express Outlets 0.04% 3.31x
Free People 0.08% 2.90x
Columbia 0.05% 2.77x
LOFT 0.24% 2.33x
REI 0.04% 1.96x
Abercrombie & Fitch 0.10% 1.88x
Mens Wearhouse 1.11% 1.85x
Hugo Boss 0.07% 1.84x
Eddie Bauer 0.06% 1.74x
Forever 21 0.12% 1.73x
Composition Percentage: The overlap percentage between the Illinois Education audience and the Location attribute.
Index: A comparison of the Illinois Education audience to the internet population.
Dstillery Web Insights

WEBSITES

The Illinois Education audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois Education audience is jewelosco.com.

Website Composition Index
jewelosco.com 17.19% 237.54x
advocatehealth.com 11.61% 232.37x
rosemont.com 11.27% 183.40x
broadwayinchicago.com 13.71% 181.58x
8to18.com 18.82% 163.06x
buona.com 7.11% 152.75x
vht.com 8.01% 147.01x
unitedcenter.com 7.53% 138.18x
eehealth.org 11.58% 137.16x
chicagoonthecheap.com 7.44% 122.09x
Composition Percentage: The overlap percentage between the Illinois Education audience and the Web attribute.
Index: A comparison of the Illinois Education audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois Education audience is Illinois.

Content Affinity Composition Index
Illinois 45.28% 107.76x
Illinois College Sports 2.72% 71.57x
Chicago Cluster 69.59% 31.54x
Sports Apparel 1.29% 25.68x
Illinois News 23.87% 21.62x
College Sports 2.76% 19.92x
Youth Educational Resources 2.26% 19.73x
Children's Health 3.96% 19.52x
School Curriculum 10.34% 18.93x
Home Décor, Furniture, & Decorating 0.04% 17.48x
Composition Percentage: The overlap percentage between the Illinois Education audience and the Content Affinity attribute.
Index: A comparison of the Illinois Education audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Illinois Education audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female