Dstillery Audiences

ILLINOIS EDUCATION

Audience Size: 90.2 Thousand Devices

Explore the Illinois Education Audience

Below you'll find more information about the Illinois Education audience, broken down in different categories based on their digital and physical behaviors. These are 90.2 thousand unique devices whose actions qualify for the Illinois Education audience.

Dstillery Crafted Audiences

INTERESTS

The Illinois Education audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois Education audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 87.32% 31.06x
Childrens Museum Visitors 73.00% 26.72x
Chicago Cubs Fans 50.99% 20.64x
Chicago Blackhawks Fans 45.66% 19.04x
Wisconsin County and Local Fair Visitors 59.83% 17.99x
Zoo Visitors 54.25% 16.97x
Northwestern Wildcats Fans 38.08% 15.58x
EDM Festival Enthusiasts 46.67% 15.45x
Chicago Bears Fans 34.93% 14.86x
Coffee Lovers 36.14% 14.59x
Composition Percentage: The overlap percentage between the Illinois Education audience and the Interest attribute.
Index: A comparison of the Illinois Education audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Illinois Education audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois Education audience is Kate Spade.

Location Composition Index
Kate Spade 0.07% 2.23x
Express Outlets 0.02% 2.19x
J. Crew 0.04% 2.08x
Eddie Bauer 0.05% 1.92x
Jos A. Bank Clothiers 0.57% 1.81x
Brooks Brothers 0.05% 1.75x
Tommy Bahama 0.05% 1.75x
Mens Wearhouse 0.87% 1.66x
Armani 0.04% 1.58x
LL Bean 0.01% 1.54x
Composition Percentage: The overlap percentage between the Illinois Education audience and the Location attribute.
Index: A comparison of the Illinois Education audience to the internet population.
Dstillery Web Insights

WEBSITES

The Illinois Education audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois Education audience is 8to18.com.

Website Composition Index
8to18.com 20.98% 188.48x
eehealth.org 11.11% 169.27x
illinoislottery.com 9.79% 166.10x
lpzoo.org 9.80% 159.13x
metrarail.com 17.85% 152.30x
msichicago.org 13.20% 147.05x
choosechicago.com 11.86% 122.53x
chicagobusiness.com 19.46% 121.49x
mortonarb.org 15.45% 115.88x
portillos.com 24.41% 113.52x
Composition Percentage: The overlap percentage between the Illinois Education audience and the Web attribute.
Index: A comparison of the Illinois Education audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois Education audience is Illinois.

Content Affinity Composition Index
Illinois 41.67% 134.84x
Illinois College Sports 2.23% 78.30x
Chicago Cluster 69.35% 35.40x
Sports Apparel 1.10% 33.75x
Illinois News 24.27% 23.73x
Children's Health 3.87% 23.68x
College Sports 2.58% 21.22x
School Curriculum 10.22% 20.82x
Wisconsin Local Research Cluster 19.73% 17.62x
K-12 Teacher Resources 17.62% 17.36x
Composition Percentage: The overlap percentage between the Illinois Education audience and the Content Affinity attribute.
Index: A comparison of the Illinois Education audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Illinois Education audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female