Dstillery Audiences

ILLINOIS EDUCATION

Audience Size: 65.9 Thousand Devices

Explore the Illinois Education Audience

Below you'll find more information about the Illinois Education audience, broken down in different categories based on their digital and physical behaviors. These are 65.9 thousand unique devices whose actions qualify for the Illinois Education audience.

Dstillery Crafted Audiences

INTERESTS

The Illinois Education audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois Education audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 92.20% 25.17x
Childrens Museum Visitors 78.19% 23.97x
Chicago Cubs Fans 57.57% 19.64x
Chicago Blackhawks Fans 50.37% 18.14x
Wisconsin County and Local Fair Visitors 61.96% 17.46x
Zoo Visitors 53.03% 15.49x
Chicago Bears Fans 39.96% 14.15x
Northwestern Wildcats Fans 42.70% 13.82x
EDM Festival Enthusiasts 51.46% 13.20x
Coffee Lovers 39.23% 12.94x
Composition Percentage: The overlap percentage between the Illinois Education audience and the Interest attribute.
Index: A comparison of the Illinois Education audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Illinois Education audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois Education audience is White House Black Market.

Location Composition Index
White House Black Market 0.18% 3.42x
Free People 0.04% 2.11x
Dressbarn 0.06% 2.09x
LOFT 0.12% 2.03x
Talbots 0.06% 2.02x
Saint Laurent Paris 0.01% 1.69x
Eddie Bauer 0.03% 1.62x
Club Monaco 0.01% 1.59x
Armani 0.03% 1.57x
Aeropostale 0.07% 1.53x
Composition Percentage: The overlap percentage between the Illinois Education audience and the Location attribute.
Index: A comparison of the Illinois Education audience to the internet population.
Dstillery Web Insights

WEBSITES

The Illinois Education audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois Education audience is 8to18.com.

Website Composition Index
8to18.com 22.98% 203.04x
broadwayinchicago.com 13.52% 158.18x
metrarail.com 18.42% 153.46x
msichicago.org 12.85% 150.84x
mortonarb.org 16.22% 130.73x
portillos.com 24.96% 115.91x
illinoislegalaid.org 12.29% 103.95x
nbcchicago.com 30.10% 100.34x
wttw.com 20.25% 99.44x
wgnradio.com 10.77% 90.29x
Composition Percentage: The overlap percentage between the Illinois Education audience and the Web attribute.
Index: A comparison of the Illinois Education audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois Education audience is Illinois.

Content Affinity Composition Index
Illinois 39.54% 162.10x
Illinois College Sports 2.13% 93.17x
Chicago Cluster 72.69% 41.97x
School Curriculum 11.27% 27.29x
Children's Health 3.50% 26.32x
Illinois News 26.01% 25.06x
Sports Apparel 1.12% 23.69x
College Sports 2.58% 23.68x
K-12 Teacher Resources 18.64% 22.74x
Youth Educational Resources 2.32% 20.77x
Composition Percentage: The overlap percentage between the Illinois Education audience and the Content Affinity attribute.
Index: A comparison of the Illinois Education audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Illinois Education audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female