Dstillery Audiences

ILLINOIS EDUCATION

Audience Size: 143.6 Thousand Devices

Explore the Illinois Education Audience

Below you'll find more information about the Illinois Education audience, broken down in different categories based on their digital and physical behaviors. These are 143.6 thousand unique devices whose actions qualify for the Illinois Education audience.

Dstillery Crafted Audiences

INTERESTS

The Illinois Education audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois Education audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 79.25% 34.07x
Childrens Museum Visitors 61.73% 30.21x
Chicago Cubs Fans 34.57% 23.94x
Chicago Blackhawks Fans 31.66% 20.88x
Zoo Visitors 46.76% 18.70x
Country Music Festivals Enthusiasts 40.96% 16.08x
Northwestern Wildcats Fans 26.70% 15.86x
Chicago Bears Fans 22.09% 14.43x
Spy Gadgets Shoppers 26.61% 13.72x
Coffee Lovers 28.42% 13.50x
Composition Percentage: The overlap percentage between the Illinois Education audience and the Interest attribute.
Index: A comparison of the Illinois Education audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Illinois Education audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois Education audience is Old Navy.

Location Composition Index
Old Navy 0.14% 2.53x
Mens Wearhouse 0.57% 1.68x
Jos A. Bank Clothiers 0.32% 1.53x
Composition Percentage: The overlap percentage between the Illinois Education audience and the Location attribute.
Index: A comparison of the Illinois Education audience to the internet population.
Dstillery Web Insights

WEBSITES

The Illinois Education audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois Education audience is wisdells.com.

Website Composition Index
wisdells.com 14.13% 316.61x
cod.edu 11.82% 281.95x
advocatehealth.com 12.19% 264.81x
cityofchicago.org 9.05% 232.85x
jewelosco.com 18.57% 220.45x
rosemont.com 9.24% 215.40x
bairdwarner.com 7.80% 209.68x
christkindlmarket.com 8.07% 194.82x
transitchicago.com 7.47% 186.67x
eehealth.org 10.83% 183.79x
Composition Percentage: The overlap percentage between the Illinois Education audience and the Web attribute.
Index: A comparison of the Illinois Education audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois Education audience is Illinois.

Content Affinity Composition Index
Illinois 45.17% 104.78x
Illinois College Sports 2.72% 56.90x
Chicago Cluster 66.26% 35.81x
Illinois News 21.08% 25.79x
Children's Health 4.45% 19.19x
Wisconsin Local Research Cluster 16.60% 17.83x
College Sports 2.75% 17.77x
School Curriculum 10.81% 16.70x
Wisconsin Universities 11.94% 15.33x
K-12 Teacher Resources 18.80% 15.05x
Composition Percentage: The overlap percentage between the Illinois Education audience and the Content Affinity attribute.
Index: A comparison of the Illinois Education audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Illinois Education audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male