Dstillery Audiences

ILLINOIS EDUCATION

Audience Size: 13.9 Thousand Devices

Explore the Illinois Education Audience

Below you'll find more information about the Illinois Education audience, broken down in different categories based on their digital and physical behaviors. These are 13.9 thousand unique devices whose actions qualify for the Illinois Education audience.

Dstillery Crafted Audiences

INTERESTS

The Illinois Education audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois Education audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 92.31% 23.89x
Chicago Cubs Fans 57.34% 21.59x
Childrens Museum Visitors 79.02% 20.47x
Northwestern Wildcats Fans 46.15% 17.70x
Chicago Blackhawks Fans 62.94% 17.69x
Chicago Bears Fans 56.64% 16.45x
Teachers 51.05% 16.41x
Dermatologists 48.25% 16.06x
Gift Givers 37.06% 15.75x
Pet Boarding and Sitter Researchers 44.76% 15.47x
Composition Percentage: The overlap percentage between the Illinois Education audience and the Interest attribute.
Index: A comparison of the Illinois Education audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Illinois Education audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois Education audience is Zara.

Location Composition Index
Zara 0.04% 3.36x
The North Face 0.02% 1.96x
H&M 0.02% 1.96x
Tommy Bahama 0.02% 1.87x
Saint Laurent Paris 0.01% 1.69x
Armani 0.02% 1.45x
Express Outlets 0.01% 1.34x
Intermix 0.01% 1.23x
Lane Bryant 0.02% 1.16x
Uniqlo 0.01% 0.80x
Composition Percentage: The overlap percentage between the Illinois Education audience and the Location attribute.
Index: A comparison of the Illinois Education audience to the internet population.
Dstillery Web Insights

WEBSITES

The Illinois Education audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois Education audience is nbcchicago.com.

Website Composition Index
nbcchicago.com 53.96% 64.12x
blockshopper.com 27.29% 55.72x
mystateline.com 23.64% 49.35x
chicago.cbslocal.com 60.74% 46.49x
abc7chicago.com 62.34% 36.48x
wgntv.com 74.17% 35.27x
hilton.com 19.67% 29.53x
kidshealth.org 14.94% 29.15x
nwitimes.com 17.84% 27.69x
dollartree.com 11.38% 27.61x
Composition Percentage: The overlap percentage between the Illinois Education audience and the Web attribute.
Index: A comparison of the Illinois Education audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois Education audience is Illinois.

Content Affinity Composition Index
Illinois 26.09% 337.92x
School Curriculum 11.14% 49.78x
Children's Health 2.99% 43.95x
Chicago Cluster 80.43% 33.30x
Education Cluster 5.43% 32.31x
K-12 Teacher Resources 18.07% 31.75x
Florida College Athletics 4.21% 31.00x
Illinois News 46.47% 31.00x
University Press 2.72% 27.99x
Child Development 6.39% 23.38x
Composition Percentage: The overlap percentage between the Illinois Education audience and the Content Affinity attribute.
Index: A comparison of the Illinois Education audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Illinois Education audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female