Dstillery Audiences

ILLINOIS NEWS

Audience Size: 732.4 Thousand Devices

Explore the Illinois News Audience

Below you'll find more information about the Illinois News audience, broken down in different categories based on their digital and physical behaviors. These are 732.4 thousand unique devices whose actions qualify for the Illinois News audience.

Dstillery Crafted Audiences

INTERESTS

The Illinois News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois News audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 35.44% 18.15x
Vacation Rental Accommodation Researchers 9.40% 14.22x
Chicago Cubs Fans 31.20% 12.69x
Drama Show Watchers 10.15% 11.44x
Audio Book Listeners 12.81% 11.43x
Nashville Trip Planners 19.90% 11.38x
Realtors & Real Estate Researchers 8.20% 11.14x
Chicago Blackhawks Fans 22.17% 9.47x
Chicago Bears Fans 22.06% 9.28x
Iowa Hawkeyes Fans 24.28% 9.26x
Composition Percentage: The overlap percentage between the Illinois News audience and the Interest attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Illinois News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois News audience is Maurices.

Location Composition Index
Maurices 0.06% 1.60x
J. Crew 0.02% 1.45x
LOFT 0.02% 1.29x
Mens Wearhouse 0.02% 1.22x
Lane Bryant 0.01% 1.21x
H&M 0.02% 1.04x
Chicos 0.02% 1.02x
White House Black Market 0.02% 0.93x
Journeys 0.03% 0.88x
American Eagle Outfitters 0.02% 0.88x
Composition Percentage: The overlap percentage between the Illinois News audience and the Location attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Illinois News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois News audience is taylorvilledailynews.com.

Website Composition Index
taylorvilledailynews.com 1.52% 154.41x
week.com 9.79% 150.50x
pekintimes.com 4.63% 144.07x
reviewatlas.com 2.55% 143.15x
lincolncourier.com 4.19% 142.63x
wrex.com 12.74% 142.28x
wandtv.com 16.77% 141.38x
starcourier.com 3.63% 139.32x
cantondailyledger.com 2.94% 137.68x
smilepolitely.com 1.75% 137.47x
Composition Percentage: The overlap percentage between the Illinois News audience and the Web attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois News audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 2.80% 75.37x
Illinois College Sports 0.89% 25.97x
Ohio Universities 3.63% 25.74x
New Jersey Travel Location Cluster 4.68% 18.16x
Chicago Cluster 23.61% 18.10x
Charity Walks 1.64% 16.54x
Iowa Cluster 20.59% 15.62x
New Hampshire News 5.41% 15.61x
South Dakota Cluster 5.84% 15.36x
Florida Naples News Cluster 5.53% 15.08x
Composition Percentage: The overlap percentage between the Illinois News audience and the Content Affinity attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Illinois News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male