Dstillery Audiences

ILLINOIS NEWS

Audience Size: 1.3 Million Devices

Explore the Illinois News Audience

Below you'll find more information about the Illinois News audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Illinois News audience.

Dstillery Crafted Audiences

INTERESTS

The Illinois News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois News audience is Chicago Cubs Fans.

Interest Composition Index
Chicago Cubs Fans 35.58% 13.28x
Chicago Trip Planners 40.63% 10.66x
Liberal News Readers 23.57% 9.26x
Chicago Bears Fans 30.37% 8.76x
Financial News Readers 21.46% 8.66x
Chicago Blackhawks Fans 31.00% 8.64x
Country Music Fans 25.96% 8.60x
St. Louis Cardinals Fans 24.94% 8.54x
Law Enforcement Officers 26.10% 8.42x
Advertising Professionals 23.36% 8.39x
Composition Percentage: The overlap percentage between the Illinois News audience and the Interest attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Illinois News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois News audience is Maurices.

Location Composition Index
Maurices 0.04% 1.66x
J. Crew 0.01% 1.41x
Carhartt 0.27% 1.35x
Mens Wearhouse 0.02% 1.26x
LOFT 0.02% 1.24x
Old Navy 0.03% 1.24x
Buckle 0.02% 1.14x
Dressbarn 0.01% 1.11x
Gymboree 0.01% 1.10x
Express 0.02% 1.05x
Composition Percentage: The overlap percentage between the Illinois News audience and the Location attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Illinois News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois News audience is wjbc.com.

Website Composition Index
wjbc.com 3.37% 113.64x
taylorvilledailynews.com 1.07% 107.66x
lcbcradio.com 2.91% 106.21x
newstrib.com 4.71% 104.54x
starcourier.com 1.01% 101.75x
lincolncourier.com 1.63% 101.15x
hoiabc.com 3.98% 100.77x
pekintimes.com 2.63% 99.99x
osfhealthcare.org 1.94% 97.63x
cantondailyledger.com 1.09% 95.70x
Composition Percentage: The overlap percentage between the Illinois News audience and the Web attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois News audience is Illinois Education.

Content Affinity Composition Index
Illinois Education 0.52% 30.78x
Illinois 2.40% 30.43x
Illinois College Sports 0.31% 24.43x
Chicago Cluster 41.12% 16.86x
Missouri News Content Cluster 23.15% 15.64x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 13.94x
Texas Off-Roading 0.03% 13.80x
Iowa Cluster 25.54% 11.98x
Local & Travel England - North Midlands 0.06% 11.77x
Farming & Agriculture 0.60% 11.69x
Composition Percentage: The overlap percentage between the Illinois News audience and the Content Affinity attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Illinois News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female