Dstillery Audiences

ILLINOIS NEWS

Audience Size: 1.4 Million Devices

Explore the Illinois News Audience

Below you'll find more information about the Illinois News audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Illinois News audience.

Dstillery Crafted Audiences

INTERESTS

The Illinois News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois News audience is Chicago Cubs Fans.

Interest Composition Index
Chicago Cubs Fans 21.62% 14.61x
Chicago Trip Planners 26.62% 11.38x
Chicago Blackhawks Fans 14.79% 9.93x
St. Louis Cardinals Fans 15.64% 9.78x
Chicago Bears Fans 13.04% 9.15x
Farmers 17.61% 8.12x
Childrens Museum Visitors 17.33% 7.95x
Country Music Fans 11.18% 7.88x
Online Directory Searchers 13.61% 7.75x
Liberal News Readers 10.51% 7.71x
Composition Percentage: The overlap percentage between the Illinois News audience and the Interest attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Illinois News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois News audience is Club Monaco.

Location Composition Index
Club Monaco 0.01% 1.11x
Ralph Lauren 0.01% 1.10x
Carhartt 0.13% 1.05x
Zara 0.02% 0.99x
Madewell 0.02% 0.97x
Kate Spade 0.01% 0.95x
LOFT 0.04% 0.93x
American Eagle Outfitters 0.04% 0.89x
Old Navy 0.05% 0.88x
Levi Strauss 0.01% 0.87x
Composition Percentage: The overlap percentage between the Illinois News audience and the Location attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Illinois News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois News audience is lcbcradio.com.

Website Composition Index
lcbcradio.com 1.18% 225.91x
myradiolink.com 1.57% 222.45x
rockfordmugshots.com 1.13% 220.80x
effinghamradio.com 2.10% 219.83x
wjbc.com 3.86% 219.34x
pekintimes.com 1.48% 214.54x
shelbyvilledailyunion.com 1.06% 208.18x
illinoishomepage.net 5.38% 208.11x
bergners.com 1.47% 207.85x
wrex.com 7.35% 205.59x
Composition Percentage: The overlap percentage between the Illinois News audience and the Web attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois News audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.51% 31.44x
Illinois Education 2.31% 27.45x
Illinois 9.94% 22.86x
Missouri News Content Cluster 14.76% 18.16x
Chicago Cluster 25.49% 14.56x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.23% 14.05x
Local & Travel England - North Midlands 0.04% 13.76x
Iowa Cluster 17.69% 13.26x
Rural Living 0.14% 12.92x
Missouri Travel & Outdoors Cluster 6.18% 10.64x
Composition Percentage: The overlap percentage between the Illinois News audience and the Content Affinity attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Illinois News audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male