Explore the Illinois News Audience
Below you'll find more information about the Illinois News audience, broken down in different categories based on their digital and physical behaviors. These are 701.7 thousand unique devices whose actions qualify for the Illinois News audience.
INTERESTS
The Illinois News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Illinois News audience is Chicago Cubs Fans.
| Interest | Composition | Index |
| Chicago Cubs Fans | 39.15% | 15.18x |
| Chicago Trip Planners | 37.78% | 13.12x |
| Liberal News Readers | 19.67% | 12.25x |
| Country Music Fans | 22.07% | 11.59x |
| Chicago Bears Fans | 28.02% | 11.57x |
| Chicago Blackhawks Fans | 29.63% | 11.53x |
| Financial News Readers | 18.30% | 11.21x |
| Advertising Professionals | 19.07% | 11.18x |
| Financial Business Intelligence Researchers | 18.56% | 10.81x |
| Tampa and St Petersburg Trip Planners | 19.09% | 10.79x |
Composition Percentage:
The overlap percentage between the Illinois News audience and the Interest attribute.
Index: A comparison of the Illinois News audience to the internet population.
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APPAREL RETAILERS
The Illinois News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Illinois News audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.03% | 1.85x |
| American Eagle Outfitters | 0.02% | 1.32x |
| Carhartt | 0.16% | 1.23x |
| Hollister | 0.01% | 1.19x |
| Victoria's Secret | 0.02% | 1.10x |
| Lane Bryant | 0.01% | 1.08x |
| Old Navy | 0.02% | 1.05x |
| Banana Republic | 0.01% | 1.01x |
| Express | 0.01% | 0.93x |
| Buckle | 0.01% | 0.90x |
Composition Percentage:
The overlap percentage between the Illinois News audience and the Location attribute.
Index: A comparison of the Illinois News audience to the internet population.
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WEBSITES
The Illinois News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Illinois News audience is wjbc.com.
| Website | Composition | Index |
| wjbc.com | 2.67% | 125.18x |
| taylorvilledailynews.com | 1.23% | 119.37x |
| osfhealthcare.org | 1.21% | 119.04x |
| lcbcradio.com | 2.47% | 115.67x |
| starcourier.com | 1.04% | 115.06x |
| newstrib.com | 3.85% | 114.45x |
| lincolncourier.com | 1.37% | 113.40x |
| hoiabc.com | 4.32% | 111.16x |
| cantondailyledger.com | 1.00% | 109.79x |
| centralillinoisproud.com | 22.02% | 109.77x |
Composition Percentage:
The overlap percentage between the Illinois News audience and the Web attribute.
Index: A comparison of the Illinois News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Illinois News audience is Illinois Education.
| Content Affinity | Composition | Index |
| Illinois Education | 0.35% | 43.23x |
| Illinois | 1.42% | 41.45x |
| Illinois College Sports | 0.26% | 30.76x |
| Chicago Cluster | 37.45% | 21.97x |
| Missouri News Content Cluster | 21.53% | 20.23x |
| Farming & Agriculture | 0.44% | 14.64x |
| Iowa Cluster | 22.53% | 14.48x |
| Texas Off-Roading | 0.01% | 14.34x |
| Missouri Travel & Outdoors Cluster | 10.37% | 13.43x |
| Wisconsin Local Research Cluster | 12.68% | 13.16x |
Composition Percentage:
The overlap percentage between the Illinois News audience and the Content Affinity attribute.
Index: A comparison of the Illinois News audience to the internet population.
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DEMOGRAPHICS
The Illinois News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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