Dstillery Audiences

ILLINOIS NEWS

Audience Size: 1.9 Million Devices

Explore the Illinois News Audience

Below you'll find more information about the Illinois News audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Illinois News audience.

Dstillery Crafted Audiences

INTERESTS

The Illinois News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois News audience is Chicago Cubs Fans.

Interest Composition Index
Chicago Cubs Fans 32.05% 12.69x
Chicago Trip Planners 29.57% 10.94x
St. Louis Trip Planners 26.90% 9.37x
Chicago Blackhawks Fans 21.44% 9.03x
Chicago Bears Fans 20.73% 8.59x
Country Music Fans 18.64% 8.57x
Liberal News Readers 17.85% 8.44x
St. Louis Cardinals Fans 22.63% 8.43x
Tampa and St Petersburg Trip Planners 16.49% 7.94x
Law Enforcement Officers 19.26% 7.93x
Composition Percentage: The overlap percentage between the Illinois News audience and the Interest attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Illinois News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois News audience is Maurices.

Location Composition Index
Maurices 0.01% 2.45x
American Eagle Outfitters 0.03% 1.76x
Buckle 0.01% 1.39x
Carhartt 0.17% 1.28x
White House Black Market 0.01% 1.26x
Banana Republic 0.02% 1.25x
Lane Bryant 0.01% 1.20x
Dressbarn 0.01% 1.06x
The Childrens Place 0.02% 1.06x
Journeys 0.02% 0.96x
Composition Percentage: The overlap percentage between the Illinois News audience and the Location attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Illinois News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois News audience is effinghamradio.com.

Website Composition Index
effinghamradio.com 1.07% 106.77x
lcbcradio.com 2.34% 103.53x
wjbc.com 3.07% 101.07x
gorockford.com 1.54% 99.27x
pekintimes.com 2.51% 92.77x
hoiabc.com 3.47% 91.78x
mcdonoughvoice.com 1.04% 89.34x
lincolncourier.com 1.72% 87.53x
week.com 14.51% 87.37x
smilepolitely.com 1.14% 87.26x
Composition Percentage: The overlap percentage between the Illinois News audience and the Web attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois News audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.53% 27.50x
Illinois Education 0.90% 25.99x
Illinois 4.40% 24.07x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.06% 15.82x
Chicago Cluster 30.61% 15.56x
Missouri News Content Cluster 20.34% 15.25x
Local & Travel England - North Midlands 0.07% 15.06x
Farming & Agriculture 1.07% 11.98x
Iowa Cluster 23.61% 11.89x
Wisconsin Universities 10.39% 10.88x
Composition Percentage: The overlap percentage between the Illinois News audience and the Content Affinity attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Illinois News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female