Dstillery Audiences

ILLINOIS NEWS

Audience Size: 701.7 Thousand Devices

Explore the Illinois News Audience

Below you'll find more information about the Illinois News audience, broken down in different categories based on their digital and physical behaviors. These are 701.7 thousand unique devices whose actions qualify for the Illinois News audience.

Dstillery Crafted Audiences

INTERESTS

The Illinois News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois News audience is Chicago Cubs Fans.

Interest Composition Index
Chicago Cubs Fans 39.15% 15.18x
Chicago Trip Planners 37.78% 13.12x
Liberal News Readers 19.67% 12.25x
Country Music Fans 22.07% 11.59x
Chicago Bears Fans 28.02% 11.57x
Chicago Blackhawks Fans 29.63% 11.53x
Financial News Readers 18.30% 11.21x
Advertising Professionals 19.07% 11.18x
Financial Business Intelligence Researchers 18.56% 10.81x
Tampa and St Petersburg Trip Planners 19.09% 10.79x
Composition Percentage: The overlap percentage between the Illinois News audience and the Interest attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Illinois News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois News audience is Maurices.

Location Composition Index
Maurices 0.03% 1.85x
American Eagle Outfitters 0.02% 1.32x
Carhartt 0.16% 1.23x
Hollister 0.01% 1.19x
Victoria's Secret 0.02% 1.10x
Lane Bryant 0.01% 1.08x
Old Navy 0.02% 1.05x
Banana Republic 0.01% 1.01x
Express 0.01% 0.93x
Buckle 0.01% 0.90x
Composition Percentage: The overlap percentage between the Illinois News audience and the Location attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Illinois News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois News audience is wjbc.com.

Website Composition Index
wjbc.com 2.67% 125.18x
taylorvilledailynews.com 1.23% 119.37x
osfhealthcare.org 1.21% 119.04x
lcbcradio.com 2.47% 115.67x
starcourier.com 1.04% 115.06x
newstrib.com 3.85% 114.45x
lincolncourier.com 1.37% 113.40x
hoiabc.com 4.32% 111.16x
cantondailyledger.com 1.00% 109.79x
centralillinoisproud.com 22.02% 109.77x
Composition Percentage: The overlap percentage between the Illinois News audience and the Web attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois News audience is Illinois Education.

Content Affinity Composition Index
Illinois Education 0.35% 43.23x
Illinois 1.42% 41.45x
Illinois College Sports 0.26% 30.76x
Chicago Cluster 37.45% 21.97x
Missouri News Content Cluster 21.53% 20.23x
Farming & Agriculture 0.44% 14.64x
Iowa Cluster 22.53% 14.48x
Texas Off-Roading 0.01% 14.34x
Missouri Travel & Outdoors Cluster 10.37% 13.43x
Wisconsin Local Research Cluster 12.68% 13.16x
Composition Percentage: The overlap percentage between the Illinois News audience and the Content Affinity attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Illinois News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female