Dstillery Audiences

ILLINOIS NEWS

Audience Size: 1.2 Million Devices

Explore the Illinois News Audience

Below you'll find more information about the Illinois News audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Illinois News audience.

Dstillery Crafted Audiences

INTERESTS

The Illinois News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois News audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 26.38% 10.45x
Chicago Blackhawks Fans 14.80% 8.89x
Chicago Bears Fans 12.93% 8.28x
Childrens Museum Visitors 17.89% 7.61x
Liberal News Readers 9.92% 7.39x
Country Music Fans 11.47% 7.38x
Farmers 17.31% 7.37x
Online Directory Searchers 12.96% 7.28x
MLB Fans 10.80% 7.25x
NCAA Fans 10.59% 7.02x
Composition Percentage: The overlap percentage between the Illinois News audience and the Interest attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Illinois News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois News audience is The North Face.

Location Composition Index
The North Face 0.03% 1.83x
Madewell 0.02% 1.59x
Kate Spade 0.02% 1.45x
American Apparel 0.03% 1.44x
Levi Strauss 0.01% 1.40x
Ralph Lauren 0.01% 1.22x
Carhartt 0.17% 1.16x
Eddie Bauer 0.01% 1.13x
Intermix 0.01% 1.06x
Lane Bryant 0.03% 0.99x
Composition Percentage: The overlap percentage between the Illinois News audience and the Location attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Illinois News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois News audience is lcbcradio.com.

Website Composition Index
lcbcradio.com 1.21% 259.43x
rockfordmugshots.com 1.26% 257.82x
myradiolink.com 1.51% 252.67x
hoiabc.com 1.21% 251.60x
pekintimes.com 1.89% 247.79x
effinghamradio.com 2.09% 238.34x
wjbc.com 3.79% 238.13x
bergners.com 2.42% 234.34x
shelbyvilledailyunion.com 1.01% 234.10x
illinoishomepage.net 9.36% 232.59x
Composition Percentage: The overlap percentage between the Illinois News audience and the Web attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois News audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.84% 38.72x
Illinois Education 2.53% 26.32x
Illinois 10.98% 20.93x
Missouri News Content Cluster 14.48% 18.27x
Chicago Cluster 22.52% 14.71x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.29% 13.19x
Rural Living 0.16% 13.17x
Iowa Cluster 15.11% 12.81x
Farming & Agriculture 1.75% 10.76x
Missouri Travel & Outdoors Cluster 6.39% 10.73x
Composition Percentage: The overlap percentage between the Illinois News audience and the Content Affinity attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Illinois News audience resonates most for the following age and income brackets.
Age
35-44
Income
$100,000-$149,999