Dstillery Audiences

ILLINOIS NEWS

Audience Size: 1.4 Million Devices

Explore the Illinois News Audience

Below you'll find more information about the Illinois News audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Illinois News audience.

Dstillery Crafted Audiences

INTERESTS

The Illinois News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois News audience is Chicago Cubs Fans.

Interest Composition Index
Chicago Cubs Fans 21.23% 15.57x
Chicago Trip Planners 25.94% 12.42x
Chicago Blackhawks Fans 14.69% 10.97x
St. Louis Cardinals Fans 15.37% 10.39x
Chicago Bears Fans 13.18% 10.10x
Childrens Museum Visitors 15.62% 8.88x
Farmers 17.23% 8.62x
Country Music Fans 11.27% 8.53x
Iowa Hawkeyes Fans 11.75% 8.42x
Online Directory Searchers 12.74% 8.36x
Composition Percentage: The overlap percentage between the Illinois News audience and the Interest attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Illinois News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois News audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.30% 0.96x
Jos A. Bank Clothiers 0.16% 0.84x
Composition Percentage: The overlap percentage between the Illinois News audience and the Location attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Illinois News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois News audience is myradiolink.com.

Website Composition Index
myradiolink.com 1.44% 196.61x
effinghamradio.com 1.91% 192.28x
wjbc.com 3.49% 191.65x
lcbcradio.com 1.48% 191.56x
pekintimes.com 1.50% 186.53x
hoiabc.com 1.23% 185.35x
shelbyvilledailyunion.com 1.03% 183.74x
rockfordmugshots.com 1.05% 182.73x
illinoishomepage.net 4.43% 182.12x
bergners.com 1.23% 181.28x
Composition Percentage: The overlap percentage between the Illinois News audience and the Web attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois News audience is Illinois Education.

Content Affinity Composition Index
Illinois Education 2.17% 24.61x
Illinois 9.32% 21.53x
Missouri News Content Cluster 15.46% 16.80x
Chicago Cluster 27.38% 13.98x
Iowa Cluster 19.29% 12.92x
Wisconsin Universities 8.21% 10.32x
Missouri Travel & Outdoors Cluster 6.41% 10.21x
Farming & Agriculture 1.80% 9.93x
Indiana Finance & Business Cluster 4.64% 8.67x
Wisconsin Local Research Cluster 8.48% 8.45x
Composition Percentage: The overlap percentage between the Illinois News audience and the Content Affinity attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Illinois News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female