Dstillery Audiences

ILLINOIS NEWS

Audience Size: 1.2 Million Devices

Explore the Illinois News Audience

Below you'll find more information about the Illinois News audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Illinois News audience.

Dstillery Crafted Audiences

INTERESTS

The Illinois News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois News audience is Chicago Cubs Fans.

Interest Composition Index
Chicago Cubs Fans 37.29% 14.80x
Chicago Trip Planners 35.46% 12.44x
Chicago Blackhawks Fans 28.93% 11.39x
Liberal News Readers 19.82% 11.36x
Chicago Bears Fans 27.51% 11.22x
Country Music Fans 21.90% 10.55x
Financial News Readers 17.88% 10.52x
Advertising Professionals 18.20% 10.52x
Financial Business Intelligence Researchers 18.06% 10.36x
TV Advertising Professionals 17.22% 10.16x
Composition Percentage: The overlap percentage between the Illinois News audience and the Interest attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Illinois News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois News audience is Maurices.

Location Composition Index
Maurices 0.01% 2.11x
Carhartt 0.08% 1.36x
Composition Percentage: The overlap percentage between the Illinois News audience and the Location attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Illinois News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois News audience is newstrib.com.

Website Composition Index
newstrib.com 2.97% 129.88x
wjbc.com 2.84% 127.65x
lcbcradio.com 2.04% 126.74x
taylorvilledailynews.com 1.26% 122.27x
mywebtimes.com 3.24% 118.86x
starcourier.com 1.17% 118.61x
lincolncourier.com 1.41% 117.51x
centralillinoisproud.com 21.73% 116.83x
hoiabc.com 4.18% 115.77x
saukvalley.com 2.38% 114.57x
Composition Percentage: The overlap percentage between the Illinois News audience and the Web attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois News audience is Illinois Education.

Content Affinity Composition Index
Illinois Education 0.19% 43.20x
Illinois 0.62% 41.73x
Illinois College Sports 0.57% 23.66x
Chicago Cluster 36.46% 20.20x
Missouri News Content Cluster 19.93% 18.18x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.10% 15.11x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.04% 14.12x
Iowa Cluster 22.22% 13.43x
Farming & Agriculture 0.34% 13.26x
Missouri Travel & Outdoors Cluster 9.58% 12.43x
Composition Percentage: The overlap percentage between the Illinois News audience and the Content Affinity attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Illinois News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male