ILLINOIS NEWS

Audience Size: 1.1 Million Devices

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Explore the Illinois News Audience

Below you'll find more information about the Illinois News audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Illinois News audience.

INTERESTS

The Illinois News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois News audience is Vacation Rental Accommodation Researchers.

Interest	Composition	Index
Vacation Rental Accommodation Researchers	13.13%	14.33x
Chicago Cubs Fans	30.55%	13.23x
Tampa and St Petersburg Trip Planners	17.13%	13.12x
Audio Book Listeners	15.88%	11.62x
Drama Show Watchers	13.56%	11.60x
Voters	17.01%	10.93x
Cape Cod News Readers	19.58%	10.86x
Liberal News Readers	11.76%	10.76x
Law Enforcement Officers	19.23%	10.72x
Iowa Hawkeyes Fans	24.27%	10.37x

Composition Percentage: The overlap percentage between the Illinois News audience and the Interest attribute.

Index: A comparison of the Illinois News audience to the internet population.

APPAREL RETAILERS

The Illinois News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois News audience is White House Black Market.

Location	Composition	Index
White House Black Market	0.03%	1.85x
Maurices	0.04%	1.34x
Talbots	0.01%	1.34x
Journeys	0.03%	1.28x
Lane Bryant	0.02%	1.24x
LOFT	0.02%	1.22x
Hollister	0.01%	1.17x
American Eagle Outfitters	0.02%	1.16x
Old Navy	0.03%	1.11x
Chicos	0.02%	1.09x

Composition Percentage: The overlap percentage between the Illinois News audience and the Location attribute.

Index: A comparison of the Illinois News audience to the internet population.

WEBSITES

The Illinois News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois News audience is taylorvilledailynews.com.

Website	Composition	Index
taylorvilledailynews.com	1.34%	112.55x
week.com	14.39%	103.01x
wandtv.com	16.52%	102.98x
wrex.com	14.34%	102.81x
wjbc.com	4.22%	102.63x
reviewatlas.com	3.65%	100.79x
smilepolitely.com	1.65%	99.52x
pekintimes.com	6.20%	99.48x
lincolncourier.com	3.88%	99.29x
centralillinoisproud.com	21.38%	97.54x

Composition Percentage: The overlap percentage between the Illinois News audience and the Web attribute.

Index: A comparison of the Illinois News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois News audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity	Composition	Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	4.06%	64.54x
Ohio Universities	5.40%	24.87x
Illinois College Sports	1.11%	23.43x
New Jersey Travel Location Cluster	7.05%	21.23x
New Hampshire News	7.98%	18.99x
South Dakota Cluster	7.95%	18.34x
Delaware Cluster	6.73%	16.56x
Florida Naples News Cluster	7.78%	16.46x
Iowa Cluster	24.23%	16.12x
Chicago Cluster	26.25%	16.09x

Composition Percentage: The overlap percentage between the Illinois News audience and the Content Affinity attribute.

Index: A comparison of the Illinois News audience to the internet population.

DEMOGRAPHICS

The Illinois News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male