Dstillery Audiences

ILLINOIS NEWS

Audience Size: 1.5 Million Devices

Explore the Illinois News Audience

Below you'll find more information about the Illinois News audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Illinois News audience.

Dstillery Crafted Audiences

INTERESTS

The Illinois News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois News audience is Chicago Cubs Fans.

Interest Composition Index
Chicago Cubs Fans 33.37% 11.38x
Chicago Trip Planners 32.52% 8.88x
Country Music Fans 21.88% 8.56x
Chicago Blackhawks Fans 22.43% 8.08x
St. Louis Cardinals Fans 24.43% 8.08x
Chicago Bears Fans 22.74% 8.05x
Tampa and St Petersburg Trip Planners 20.32% 7.78x
Liberal News Readers 21.75% 7.62x
Wisconsin County and Local Fair Visitors 26.30% 7.42x
Iowa Hawkeyes Fans 20.02% 7.24x
Composition Percentage: The overlap percentage between the Illinois News audience and the Interest attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Illinois News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois News audience is Buckle.

Location Composition Index
Buckle 0.05% 1.41x
Talbots 0.03% 1.38x
Carhartt 0.29% 1.21x
Jos A. Bank Clothiers 0.03% 1.11x
Lane Bryant 0.03% 1.02x
White House Black Market 0.04% 1.01x
Chicos 0.04% 1.01x
LOFT 0.04% 0.96x
Express 0.05% 0.95x
Hollister 0.03% 0.90x
Composition Percentage: The overlap percentage between the Illinois News audience and the Location attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Illinois News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois News audience is lcbcradio.com.

Website Composition Index
lcbcradio.com 2.21% 138.06x
illinoishomepage.net 1.34% 137.22x
effinghamradio.com 1.72% 137.17x
vandaliaradio.com 1.10% 132.92x
wjbc.com 3.15% 132.78x
pekintimes.com 2.05% 132.48x
pontiacdailyleader.com 1.02% 130.48x
cantondailyledger.com 1.09% 130.13x
lincolncourier.com 1.30% 128.45x
gorockford.com 2.38% 126.65x
Composition Percentage: The overlap percentage between the Illinois News audience and the Web attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois News audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.72% 31.68x
Illinois Education 1.14% 25.06x
Illinois 5.71% 23.41x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.10% 17.29x
Missouri News Content Cluster 19.63% 16.44x
Chicago Cluster 26.36% 15.22x
Local & Travel England - North Midlands 0.07% 14.34x
Iowa Cluster 23.89% 13.66x
Wisconsin Universities 10.13% 13.02x
Farming & Agriculture 1.51% 12.94x
Composition Percentage: The overlap percentage between the Illinois News audience and the Content Affinity attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Illinois News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female