Dstillery Audiences

ILLINOIS NEWS

Audience Size: 1.1 Million Devices

Explore the Illinois News Audience

Below you'll find more information about the Illinois News audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Illinois News audience.

Dstillery Crafted Audiences

INTERESTS

The Illinois News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois News audience is Vacation Rental Accommodation Researchers.

Interest Composition Index
Vacation Rental Accommodation Researchers 13.13% 14.33x
Chicago Cubs Fans 30.55% 13.23x
Tampa and St Petersburg Trip Planners 17.13% 13.12x
Audio Book Listeners 15.88% 11.62x
Drama Show Watchers 13.56% 11.60x
Voters 17.01% 10.93x
Cape Cod News Readers 19.58% 10.86x
Liberal News Readers 11.76% 10.76x
Law Enforcement Officers 19.23% 10.72x
Iowa Hawkeyes Fans 24.27% 10.37x
Composition Percentage: The overlap percentage between the Illinois News audience and the Interest attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Illinois News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois News audience is White House Black Market.

Location Composition Index
White House Black Market 0.03% 1.85x
Maurices 0.04% 1.34x
Talbots 0.01% 1.34x
Journeys 0.03% 1.28x
Lane Bryant 0.02% 1.24x
LOFT 0.02% 1.22x
Hollister 0.01% 1.17x
American Eagle Outfitters 0.02% 1.16x
Old Navy 0.03% 1.11x
Chicos 0.02% 1.09x
Composition Percentage: The overlap percentage between the Illinois News audience and the Location attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Illinois News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois News audience is taylorvilledailynews.com.

Website Composition Index
taylorvilledailynews.com 1.34% 112.55x
week.com 14.39% 103.01x
wandtv.com 16.52% 102.98x
wrex.com 14.34% 102.81x
wjbc.com 4.22% 102.63x
reviewatlas.com 3.65% 100.79x
smilepolitely.com 1.65% 99.52x
pekintimes.com 6.20% 99.48x
lincolncourier.com 3.88% 99.29x
centralillinoisproud.com 21.38% 97.54x
Composition Percentage: The overlap percentage between the Illinois News audience and the Web attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois News audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 4.06% 64.54x
Ohio Universities 5.40% 24.87x
Illinois College Sports 1.11% 23.43x
New Jersey Travel Location Cluster 7.05% 21.23x
New Hampshire News 7.98% 18.99x
South Dakota Cluster 7.95% 18.34x
Delaware Cluster 6.73% 16.56x
Florida Naples News Cluster 7.78% 16.46x
Iowa Cluster 24.23% 16.12x
Chicago Cluster 26.25% 16.09x
Composition Percentage: The overlap percentage between the Illinois News audience and the Content Affinity attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Illinois News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male