ILLINOIS NEWS

Audience Size: 1.4 Million Devices

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Explore the Illinois News Audience

Below you'll find more information about the Illinois News audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Illinois News audience.

INTERESTS

The Illinois News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois News audience is Chicago Cubs Fans.

Interest	Composition	Index
Chicago Cubs Fans	36.09%	13.40x
Chicago Trip Planners	34.55%	11.70x
Chicago Bears Fans	27.42%	10.80x
Chicago Blackhawks Fans	29.15%	10.70x
Liberal News Readers	20.04%	10.63x
Country Music Fans	22.11%	10.02x
Advertising Professionals	17.77%	9.81x
Financial News Readers	17.63%	9.75x
Cholesterol Researchers	16.25%	9.58x
Financial Business Intelligence Researchers	18.29%	9.55x

Composition Percentage: The overlap percentage between the Illinois News audience and the Interest attribute.

Index: A comparison of the Illinois News audience to the internet population.

APPAREL RETAILERS

The Illinois News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois News audience is Lane Bryant.

Location	Composition	Index
Lane Bryant	0.03%	1.64x
American Eagle Outfitters	0.02%	1.54x
Hollister	0.02%	1.54x
Express	0.02%	1.44x
Chicos	0.02%	1.41x
LOFT	0.02%	1.39x
Aeropostale	0.02%	1.18x
Victoria's Secret	0.03%	1.17x
Dressbarn	0.01%	1.11x
Buckle	0.02%	1.09x

Composition Percentage: The overlap percentage between the Illinois News audience and the Location attribute.

Index: A comparison of the Illinois News audience to the internet population.

WEBSITES

The Illinois News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois News audience is newstrib.com.

Website	Composition	Index
newstrib.com	2.08%	128.46x
lcbcradio.com	1.41%	127.76x
taylorvilledailynews.com	1.30%	119.65x
mywebtimes.com	2.28%	117.83x
wjbc.com	3.22%	115.02x
saukvalley.com	1.65%	114.41x
hoiabc.com	4.25%	109.30x
cantondailyledger.com	1.07%	108.71x
lincolncourier.com	1.36%	108.47x
centralillinoisproud.com	21.74%	107.36x

Composition Percentage: The overlap percentage between the Illinois News audience and the Web attribute.

Index: A comparison of the Illinois News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois News audience is Illinois Education.

Content Affinity	Composition	Index
Illinois Education	0.12%	43.24x
Illinois	0.37%	41.19x
Illinois College Sports	0.67%	25.68x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.12%	17.99x
Chicago Cluster	36.25%	17.88x
Missouri News Content Cluster	18.54%	16.75x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports)	0.02%	16.09x
Iowa Cluster	21.52%	13.31x
Wisconsin Universities	11.85%	11.81x
Missouri Travel & Outdoors Cluster	9.36%	11.77x

Composition Percentage: The overlap percentage between the Illinois News audience and the Content Affinity attribute.

Index: A comparison of the Illinois News audience to the internet population.

DEMOGRAPHICS

The Illinois News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male