Dstillery Audiences

ILLINOIS NEWS

Audience Size: 1.4 Million Devices

Explore the Illinois News Audience

Below you'll find more information about the Illinois News audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Illinois News audience.

Dstillery Crafted Audiences

INTERESTS

The Illinois News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois News audience is Chicago Cubs Fans.

Interest Composition Index
Chicago Cubs Fans 36.09% 13.40x
Chicago Trip Planners 34.55% 11.70x
Chicago Bears Fans 27.42% 10.80x
Chicago Blackhawks Fans 29.15% 10.70x
Liberal News Readers 20.04% 10.63x
Country Music Fans 22.11% 10.02x
Advertising Professionals 17.77% 9.81x
Financial News Readers 17.63% 9.75x
Cholesterol Researchers 16.25% 9.58x
Financial Business Intelligence Researchers 18.29% 9.55x
Composition Percentage: The overlap percentage between the Illinois News audience and the Interest attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Illinois News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois News audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.03% 1.64x
American Eagle Outfitters 0.02% 1.54x
Hollister 0.02% 1.54x
Express 0.02% 1.44x
Chicos 0.02% 1.41x
LOFT 0.02% 1.39x
Aeropostale 0.02% 1.18x
Victoria's Secret 0.03% 1.17x
Dressbarn 0.01% 1.11x
Buckle 0.02% 1.09x
Composition Percentage: The overlap percentage between the Illinois News audience and the Location attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Illinois News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois News audience is newstrib.com.

Website Composition Index
newstrib.com 2.08% 128.46x
lcbcradio.com 1.41% 127.76x
taylorvilledailynews.com 1.30% 119.65x
mywebtimes.com 2.28% 117.83x
wjbc.com 3.22% 115.02x
saukvalley.com 1.65% 114.41x
hoiabc.com 4.25% 109.30x
cantondailyledger.com 1.07% 108.71x
lincolncourier.com 1.36% 108.47x
centralillinoisproud.com 21.74% 107.36x
Composition Percentage: The overlap percentage between the Illinois News audience and the Web attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois News audience is Illinois Education.

Content Affinity Composition Index
Illinois Education 0.12% 43.24x
Illinois 0.37% 41.19x
Illinois College Sports 0.67% 25.68x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.12% 17.99x
Chicago Cluster 36.25% 17.88x
Missouri News Content Cluster 18.54% 16.75x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.02% 16.09x
Iowa Cluster 21.52% 13.31x
Wisconsin Universities 11.85% 11.81x
Missouri Travel & Outdoors Cluster 9.36% 11.77x
Composition Percentage: The overlap percentage between the Illinois News audience and the Content Affinity attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Illinois News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male