Dstillery Audiences

ILLINOIS NEWS

Audience Size: 1.6 Million Devices

Explore the Illinois News Audience

Below you'll find more information about the Illinois News audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Illinois News audience.

Dstillery Crafted Audiences

INTERESTS

The Illinois News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois News audience is Chicago Cubs Fans.

Interest Composition Index
Chicago Cubs Fans 31.28% 12.66x
Chicago Trip Planners 30.59% 10.88x
Chicago Blackhawks Fans 22.39% 9.34x
Chicago Bears Fans 21.37% 9.09x
St. Louis Cardinals Fans 23.21% 8.91x
Country Music Fans 20.07% 8.59x
Liberal News Readers 17.45% 8.22x
Online Directory Searchers 18.84% 7.85x
Wisconsin County and Local Fair Visitors 26.03% 7.83x
Tampa and St Petersburg Trip Planners 17.67% 7.71x
Composition Percentage: The overlap percentage between the Illinois News audience and the Interest attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Illinois News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois News audience is Buckle.

Location Composition Index
Buckle 0.34% 1.38x
Armani 0.02% 1.10x
Express 0.02% 1.06x
Dressbarn 0.04% 1.06x
Talbots 0.03% 1.05x
White House Black Market 0.32% 1.04x
Mens Wearhouse 0.41% 1.03x
Lane Bryant 0.04% 1.02x
Journeys 0.04% 1.02x
Jos A. Bank Clothiers 0.23% 0.96x
Composition Percentage: The overlap percentage between the Illinois News audience and the Location attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Illinois News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois News audience is lcbcradio.com.

Website Composition Index
lcbcradio.com 2.36% 152.05x
effinghamradio.com 1.92% 151.43x
myradiolink.com 1.23% 151.13x
illinoishomepage.net 2.25% 151.11x
shelbyvilledailyunion.com 1.15% 150.99x
pekintimes.com 1.95% 150.81x
wjbc.com 3.38% 147.80x
cantondailyledger.com 1.09% 145.88x
lincolncourier.com 1.15% 144.41x
vandaliaradio.com 1.41% 139.22x
Composition Percentage: The overlap percentage between the Illinois News audience and the Web attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois News audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.90% 31.59x
Illinois Education 1.45% 23.73x
Illinois 7.04% 22.78x
Missouri News Content Cluster 20.17% 17.53x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.14% 14.95x
Chicago Cluster 29.28% 14.94x
Iowa Cluster 24.09% 13.54x
Wisconsin Universities 10.09% 12.61x
Missouri Travel & Outdoors Cluster 9.03% 12.30x
Farming & Agriculture 1.78% 11.64x
Composition Percentage: The overlap percentage between the Illinois News audience and the Content Affinity attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Illinois News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female