Dstillery Audiences

ILLINOIS NEWS

Audience Size: 1.4 Million Devices

Explore the Illinois News Audience

Below you'll find more information about the Illinois News audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Illinois News audience.

Dstillery Crafted Audiences

INTERESTS

The Illinois News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois News audience is Chicago Cubs Fans.

Interest Composition Index
Chicago Cubs Fans 24.55% 12.23x
Chicago Trip Planners 25.92% 11.22x
Chicago Blackhawks Fans 17.42% 9.10x
St. Louis Cardinals Fans 17.84% 8.65x
Chicago Bears Fans 16.27% 8.16x
Country Music Fans 15.61% 7.42x
Childrens Museum Visitors 16.37% 7.38x
Farmers 18.06% 7.31x
Online Directory Searchers 14.86% 7.23x
Iowa Hawkeyes Fans 14.34% 7.14x
Composition Percentage: The overlap percentage between the Illinois News audience and the Interest attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Illinois News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois News audience is Hollister.

Location Composition Index
Hollister 0.05% 1.74x
Buckle 0.21% 1.30x
Lane Bryant 0.05% 1.15x
LOFT 0.08% 1.14x
Columbia 0.01% 1.09x
Journeys 0.07% 1.05x
Chicos 0.07% 1.05x
Eddie Bauer 0.03% 1.01x
Mens Wearhouse 0.47% 1.01x
Talbots 0.04% 0.93x
Composition Percentage: The overlap percentage between the Illinois News audience and the Location attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Illinois News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois News audience is wrhl.net.

Website Composition Index
wrhl.net 1.01% 149.39x
myradiolink.com 1.37% 148.46x
lcbcradio.com 1.81% 148.43x
effinghamradio.com 1.98% 143.79x
pekintimes.com 1.61% 142.17x
wjbc.com 3.46% 139.67x
illinoishomepage.net 3.74% 136.43x
shelbyvilledailyunion.com 1.23% 136.15x
bergners.com 1.05% 134.57x
mcdonoughvoice.com 1.02% 133.87x
Composition Percentage: The overlap percentage between the Illinois News audience and the Web attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois News audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.12% 23.63x
Illinois Education 1.80% 20.43x
Illinois 9.05% 18.27x
Missouri News Content Cluster 19.40% 14.53x
Chicago Cluster 30.59% 12.16x
Iowa Cluster 23.44% 10.95x
Rural Living 0.12% 9.85x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.21% 9.50x
Wisconsin Universities 9.97% 9.41x
Missouri Travel & Outdoors Cluster 8.32% 9.23x
Composition Percentage: The overlap percentage between the Illinois News audience and the Content Affinity attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Illinois News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female