Dstillery Audiences

ILLINOIS NEWS

Audience Size: 1.5 Million Devices

Explore the Illinois News Audience

Below you'll find more information about the Illinois News audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Illinois News audience.

Dstillery Crafted Audiences

INTERESTS

The Illinois News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois News audience is Chicago Cubs Fans.

Interest Composition Index
Chicago Cubs Fans 19.70% 15.73x
Chicago Trip Planners 21.64% 13.52x
Chicago Blackhawks Fans 14.04% 11.55x
St. Louis Cardinals Fans 15.18% 11.03x
Chicago Bears Fans 12.86% 10.73x
Liberal News Readers 10.11% 9.61x
Country Music Fans 11.35% 9.49x
Online Directory Searchers 10.87% 9.26x
Iowa Hawkeyes Fans 12.40% 8.98x
Childrens Museum Visitors 13.30% 8.94x
Composition Percentage: The overlap percentage between the Illinois News audience and the Interest attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Illinois News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois News audience is Buckle.

Location Composition Index
Buckle 0.25% 1.32x
Lane Bryant 0.05% 1.25x
Chicos 0.07% 1.11x
Talbots 0.05% 1.07x
Mens Wearhouse 0.44% 1.00x
LOFT 0.07% 0.99x
American Apparel 0.03% 0.97x
White House Black Market 0.24% 0.96x
Dressbarn 0.05% 0.95x
Journeys 0.05% 0.94x
Composition Percentage: The overlap percentage between the Illinois News audience and the Location attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Illinois News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois News audience is myradiolink.com.

Website Composition Index
myradiolink.com 1.31% 133.01x
lcbcradio.com 2.18% 131.38x
pekintimes.com 1.97% 130.00x
effinghamradio.com 1.99% 129.59x
shelbyvilledailyunion.com 1.23% 127.84x
wjbc.com 3.38% 127.49x
lincolncourier.com 1.01% 125.14x
illinoishomepage.net 3.23% 124.99x
vandaliaradio.com 1.35% 119.85x
mcdonoughvoice.com 1.07% 116.75x
Composition Percentage: The overlap percentage between the Illinois News audience and the Web attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois News audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.09% 29.28x
Illinois Education 1.80% 22.48x
Illinois 8.28% 20.27x
Missouri News Content Cluster 18.71% 16.42x
Chicago Cluster 28.60% 13.59x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.19% 12.97x
Iowa Cluster 22.41% 12.77x
Wisconsin Universities 9.42% 10.87x
Rural Living 0.10% 10.53x
Missouri Travel & Outdoors Cluster 7.89% 10.50x
Composition Percentage: The overlap percentage between the Illinois News audience and the Content Affinity attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Illinois News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female