Explore the Illinois News Audience
Below you'll find more information about the Illinois News audience, broken down in different categories based on their digital and physical behaviors. These are 629.2 thousand unique devices whose actions qualify for the Illinois News audience.
INTERESTS
The Illinois News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Illinois News audience is Professional Sound Products Researchers.
| Interest | Composition | Index |
| Professional Sound Products Researchers | 43.13% | 22.28x |
| Chicago Trip Planners | 40.28% | 21.60x |
| Chicago Cubs Fans | 36.40% | 12.48x |
| Chicago Blackhawks Fans | 28.02% | 11.27x |
| Green Bay Packers Fans | 22.81% | 10.97x |
| Chicago Bears Fans | 31.87% | 10.66x |
| Vermont Trip Planners | 15.39% | 10.30x |
| St. Louis Trip Planners | 32.34% | 10.06x |
| Work Comes First Travelers | 1.46% | 9.96x |
| Nashville Trip Planners | 16.12% | 9.62x |
Composition Percentage:
The overlap percentage between the Illinois News audience and the Interest attribute.
Index: A comparison of the Illinois News audience to the internet population.
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APPAREL RETAILERS
The Illinois News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Illinois News audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.02% | 1.77x |
| Maurices | 0.03% | 1.10x |
| Old Navy | 0.01% | 1.01x |
Composition Percentage:
The overlap percentage between the Illinois News audience and the Location attribute.
Index: A comparison of the Illinois News audience to the internet population.
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WEBSITES
The Illinois News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Illinois News audience is week.com.
| Website | Composition | Index |
| week.com | 4.88% | 190.06x |
| pekintimes.com | 2.97% | 185.38x |
| lincolncourier.com | 2.43% | 181.50x |
| reviewatlas.com | 1.47% | 177.03x |
| smilepolitely.com | 1.40% | 171.43x |
| starcourier.com | 2.15% | 170.48x |
| cantondailyledger.com | 1.73% | 169.42x |
| wjbc.com | 5.13% | 167.02x |
| wrex.com | 14.42% | 163.75x |
| journalstandard.com | 2.13% | 162.79x |
Composition Percentage:
The overlap percentage between the Illinois News audience and the Web attribute.
Index: A comparison of the Illinois News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Illinois News audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).
| Content Affinity | Composition | Index |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 1.37% | 89.24x |
| Illinois College Sports | 0.90% | 27.55x |
| Chicago Cluster | 20.67% | 24.03x |
| Ohio Universities | 1.80% | 23.66x |
| Missouri News Content Cluster | 10.84% | 16.91x |
| Charity Walks | 0.90% | 14.66x |
| Iowa Cluster | 16.07% | 14.44x |
| New Jersey Travel Location Cluster | 2.42% | 14.36x |
| Farming & Agriculture | 0.15% | 14.22x |
| New Hampshire News | 2.91% | 10.99x |
Composition Percentage:
The overlap percentage between the Illinois News audience and the Content Affinity attribute.
Index: A comparison of the Illinois News audience to the internet population.
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DEMOGRAPHICS
The Illinois News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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