Explore the Illinois News Audience
Below you'll find more information about the Illinois News audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Illinois News audience.
INTERESTS
The Illinois News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Illinois News audience is Liberal News Readers.
| Interest | Composition | Index |
| Liberal News Readers | 16.35% | 25.29x |
| Country Music Fans | 19.23% | 21.75x |
| Financial News Readers | 14.90% | 21.20x |
| Tampa and St Petersburg Trip Planners | 17.31% | 21.19x |
| Cholesterol Researchers | 13.94% | 21.07x |
| Financial Business Intelligence Researchers | 14.90% | 20.74x |
| TV Advertising Professionals | 11.54% | 20.47x |
| Advertising Professionals | 14.42% | 20.36x |
| Chicago Cubs Fans | 26.92% | 20.26x |
| Chicago Trip Planners | 29.33% | 20.26x |
Composition Percentage:
The overlap percentage between the Illinois News audience and the Interest attribute.
Index: A comparison of the Illinois News audience to the internet population.
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APPAREL RETAILERS
The Illinois News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Illinois News audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.03% | 1.82x |
| Lane Bryant | 0.01% | 1.70x |
| Mens Wearhouse | 0.02% | 1.36x |
| Victoria's Secret | 0.02% | 1.30x |
| Carhartt | 0.16% | 1.09x |
| Old Navy | 0.02% | 1.05x |
Composition Percentage:
The overlap percentage between the Illinois News audience and the Location attribute.
Index: A comparison of the Illinois News audience to the internet population.
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WEBSITES
The Illinois News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Illinois News audience is wjbc.com.
| Website | Composition | Index |
| wjbc.com | 3.81% | 78.52x |
| taylorvilledailynews.com | 1.04% | 76.20x |
| lcbcradio.com | 2.90% | 75.36x |
| newstrib.com | 4.89% | 72.46x |
| lincolncourier.com | 1.49% | 72.07x |
| starcourier.com | 1.04% | 71.84x |
| pekintimes.com | 2.35% | 71.63x |
| hoiabc.com | 4.00% | 70.87x |
| reviewatlas.com | 1.16% | 67.93x |
| osfhealthcare.org | 2.44% | 67.17x |
Composition Percentage:
The overlap percentage between the Illinois News audience and the Web attribute.
Index: A comparison of the Illinois News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Illinois News audience is Illinois.
| Content Affinity | Composition | Index |
| Illinois | 1.43% | 24.05x |
| Illinois College Sports | 0.34% | 23.46x |
| Chicago Cluster | 33.27% | 22.72x |
| Missouri News Content Cluster | 20.06% | 20.44x |
| Assorted Topics (Television, Origami, Men's Health) | 0.92% | 15.74x |
| Iowa Cluster | 21.39% | 15.49x |
| Missouri Travel & Outdoors Cluster | 10.13% | 14.34x |
| Beach Vacations | 1.13% | 14.17x |
| Public Policy Media | 1.33% | 14.14x |
| Wisconsin Universities | 9.83% | 14.03x |
Composition Percentage:
The overlap percentage between the Illinois News audience and the Content Affinity attribute.
Index: A comparison of the Illinois News audience to the internet population.
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DEMOGRAPHICS
The Illinois News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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