Dstillery Audiences

ILLINOIS NEWS

Audience Size: 2.3 Million Devices

Explore the Illinois News Audience

Below you'll find more information about the Illinois News audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Illinois News audience.

Dstillery Crafted Audiences

INTERESTS

The Illinois News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois News audience is Chicago Cubs Fans.

Interest Composition Index
Chicago Cubs Fans 32.97% 13.43x
Chicago Trip Planners 32.44% 12.25x
Chicago Blackhawks Fans 23.69% 9.68x
St. Louis Trip Planners 27.37% 9.11x
Chicago Bears Fans 21.07% 8.88x
Liberal News Readers 17.42% 8.86x
Country Music Fans 18.47% 8.73x
St. Louis Cardinals Fans 22.49% 8.48x
Law Enforcement Officers 18.52% 8.01x
Advertising Professionals 16.01% 7.97x
Composition Percentage: The overlap percentage between the Illinois News audience and the Interest attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Illinois News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois News audience is Maurices.

Location Composition Index
Maurices 0.02% 1.96x
Carhartt 0.22% 1.30x
Mens Wearhouse 0.01% 1.07x
Composition Percentage: The overlap percentage between the Illinois News audience and the Location attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Illinois News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois News audience is gorockford.com.

Website Composition Index
gorockford.com 1.03% 86.30x
wjbc.com 3.76% 85.51x
lcbcradio.com 2.67% 83.29x
pekintimes.com 2.33% 78.85x
lincolncourier.com 1.54% 77.46x
hoiabc.com 3.73% 77.28x
newstrib.com 4.30% 77.13x
reviewatlas.com 1.02% 74.17x
smilepolitely.com 1.06% 73.71x
week.com 18.42% 72.53x
Composition Percentage: The overlap percentage between the Illinois News audience and the Web attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois News audience is Illinois Education.

Content Affinity Composition Index
Illinois Education 0.73% 26.36x
Illinois 3.59% 25.05x
Illinois College Sports 0.37% 23.43x
Chicago Cluster 37.35% 16.50x
Missouri News Content Cluster 20.99% 14.69x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.05% 13.36x
Local & Travel England - North Midlands 0.06% 11.82x
Iowa Cluster 23.88% 11.15x
Farming & Agriculture 0.83% 10.96x
Environmental Conservation 0.05% 10.16x
Composition Percentage: The overlap percentage between the Illinois News audience and the Content Affinity attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Illinois News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female