ILLINOIS NEWS

Audience Size: 732.4 Thousand Devices

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Explore the Illinois News Audience

Below you'll find more information about the Illinois News audience, broken down in different categories based on their digital and physical behaviors. These are 732.4 thousand unique devices whose actions qualify for the Illinois News audience.

INTERESTS

The Illinois News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois News audience is Chicago Trip Planners.

Interest	Composition	Index
Chicago Trip Planners	35.44%	18.15x
Vacation Rental Accommodation Researchers	9.40%	14.22x
Chicago Cubs Fans	31.20%	12.69x
Drama Show Watchers	10.15%	11.44x
Audio Book Listeners	12.81%	11.43x
Nashville Trip Planners	19.90%	11.38x
Realtors & Real Estate Researchers	8.20%	11.14x
Chicago Blackhawks Fans	22.17%	9.47x
Chicago Bears Fans	22.06%	9.28x
Iowa Hawkeyes Fans	24.28%	9.26x

Composition Percentage: The overlap percentage between the Illinois News audience and the Interest attribute.

Index: A comparison of the Illinois News audience to the internet population.

APPAREL RETAILERS

The Illinois News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois News audience is Maurices.

Location	Composition	Index
Maurices	0.06%	1.60x
J. Crew	0.02%	1.45x
LOFT	0.02%	1.29x
Mens Wearhouse	0.02%	1.22x
Lane Bryant	0.01%	1.21x
H&M	0.02%	1.04x
Chicos	0.02%	1.02x
White House Black Market	0.02%	0.93x
Journeys	0.03%	0.88x
American Eagle Outfitters	0.02%	0.88x

Composition Percentage: The overlap percentage between the Illinois News audience and the Location attribute.

Index: A comparison of the Illinois News audience to the internet population.

WEBSITES

The Illinois News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois News audience is taylorvilledailynews.com.

Website	Composition	Index
taylorvilledailynews.com	1.52%	154.41x
week.com	9.79%	150.50x
pekintimes.com	4.63%	144.07x
reviewatlas.com	2.55%	143.15x
lincolncourier.com	4.19%	142.63x
wrex.com	12.74%	142.28x
wandtv.com	16.77%	141.38x
starcourier.com	3.63%	139.32x
cantondailyledger.com	2.94%	137.68x
smilepolitely.com	1.75%	137.47x

Composition Percentage: The overlap percentage between the Illinois News audience and the Web attribute.

Index: A comparison of the Illinois News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois News audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity	Composition	Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	2.80%	75.37x
Illinois College Sports	0.89%	25.97x
Ohio Universities	3.63%	25.74x
New Jersey Travel Location Cluster	4.68%	18.16x
Chicago Cluster	23.61%	18.10x
Charity Walks	1.64%	16.54x
Iowa Cluster	20.59%	15.62x
New Hampshire News	5.41%	15.61x
South Dakota Cluster	5.84%	15.36x
Florida Naples News Cluster	5.53%	15.08x

Composition Percentage: The overlap percentage between the Illinois News audience and the Content Affinity attribute.

Index: A comparison of the Illinois News audience to the internet population.

DEMOGRAPHICS

The Illinois News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male