Dstillery Audiences

ILLINOIS NEWS

Audience Size: 1.9 Million Devices

Explore the Illinois News Audience

Below you'll find more information about the Illinois News audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Illinois News audience.

Dstillery Crafted Audiences

INTERESTS

The Illinois News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois News audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 16.35% 25.29x
Country Music Fans 19.23% 21.75x
Financial News Readers 14.90% 21.20x
Tampa and St Petersburg Trip Planners 17.31% 21.19x
Cholesterol Researchers 13.94% 21.07x
Financial Business Intelligence Researchers 14.90% 20.74x
TV Advertising Professionals 11.54% 20.47x
Advertising Professionals 14.42% 20.36x
Chicago Cubs Fans 26.92% 20.26x
Chicago Trip Planners 29.33% 20.26x
Composition Percentage: The overlap percentage between the Illinois News audience and the Interest attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Illinois News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois News audience is Maurices.

Location Composition Index
Maurices 0.03% 1.82x
Lane Bryant 0.01% 1.70x
Mens Wearhouse 0.02% 1.36x
Victoria's Secret 0.02% 1.30x
Carhartt 0.16% 1.09x
Old Navy 0.02% 1.05x
Composition Percentage: The overlap percentage between the Illinois News audience and the Location attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Illinois News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois News audience is wjbc.com.

Website Composition Index
wjbc.com 3.81% 78.52x
taylorvilledailynews.com 1.04% 76.20x
lcbcradio.com 2.90% 75.36x
newstrib.com 4.89% 72.46x
lincolncourier.com 1.49% 72.07x
starcourier.com 1.04% 71.84x
pekintimes.com 2.35% 71.63x
hoiabc.com 4.00% 70.87x
reviewatlas.com 1.16% 67.93x
osfhealthcare.org 2.44% 67.17x
Composition Percentage: The overlap percentage between the Illinois News audience and the Web attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois News audience is Illinois.

Content Affinity Composition Index
Illinois 1.43% 24.05x
Illinois College Sports 0.34% 23.46x
Chicago Cluster 33.27% 22.72x
Missouri News Content Cluster 20.06% 20.44x
Assorted Topics (Television, Origami, Men's Health) 0.92% 15.74x
Iowa Cluster 21.39% 15.49x
Missouri Travel & Outdoors Cluster 10.13% 14.34x
Beach Vacations 1.13% 14.17x
Public Policy Media 1.33% 14.14x
Wisconsin Universities 9.83% 14.03x
Composition Percentage: The overlap percentage between the Illinois News audience and the Content Affinity attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Illinois News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female