ILLINOIS NEWS

Audience Size: 1.6 Million Devices

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Explore the Illinois News Audience

Below you'll find more information about the Illinois News audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Illinois News audience.

INTERESTS

The Illinois News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois News audience is Chicago Cubs Fans.

Interest	Composition	Index
Chicago Cubs Fans	31.28%	12.66x
Chicago Trip Planners	30.59%	10.88x
Chicago Blackhawks Fans	22.39%	9.34x
Chicago Bears Fans	21.37%	9.09x
St. Louis Cardinals Fans	23.21%	8.91x
Country Music Fans	20.07%	8.59x
Liberal News Readers	17.45%	8.22x
Online Directory Searchers	18.84%	7.85x
Wisconsin County and Local Fair Visitors	26.03%	7.83x
Tampa and St Petersburg Trip Planners	17.67%	7.71x

Composition Percentage: The overlap percentage between the Illinois News audience and the Interest attribute.

Index: A comparison of the Illinois News audience to the internet population.

APPAREL RETAILERS

The Illinois News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois News audience is Buckle.

Location	Composition	Index
Buckle	0.34%	1.38x
Armani	0.02%	1.10x
Express	0.02%	1.06x
Dressbarn	0.04%	1.06x
Talbots	0.03%	1.05x
White House Black Market	0.32%	1.04x
Mens Wearhouse	0.41%	1.03x
Lane Bryant	0.04%	1.02x
Journeys	0.04%	1.02x
Jos A. Bank Clothiers	0.23%	0.96x

Composition Percentage: The overlap percentage between the Illinois News audience and the Location attribute.

Index: A comparison of the Illinois News audience to the internet population.

WEBSITES

The Illinois News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois News audience is lcbcradio.com.

Website	Composition	Index
lcbcradio.com	2.36%	152.05x
effinghamradio.com	1.92%	151.43x
myradiolink.com	1.23%	151.13x
illinoishomepage.net	2.25%	151.11x
shelbyvilledailyunion.com	1.15%	150.99x
pekintimes.com	1.95%	150.81x
wjbc.com	3.38%	147.80x
cantondailyledger.com	1.09%	145.88x
lincolncourier.com	1.15%	144.41x
vandaliaradio.com	1.41%	139.22x

Composition Percentage: The overlap percentage between the Illinois News audience and the Web attribute.

Index: A comparison of the Illinois News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois News audience is Illinois College Sports.

Content Affinity	Composition	Index
Illinois College Sports	0.90%	31.59x
Illinois Education	1.45%	23.73x
Illinois	7.04%	22.78x
Missouri News Content Cluster	20.17%	17.53x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.14%	14.95x
Chicago Cluster	29.28%	14.94x
Iowa Cluster	24.09%	13.54x
Wisconsin Universities	10.09%	12.61x
Missouri Travel & Outdoors Cluster	9.03%	12.30x
Farming & Agriculture	1.78%	11.64x

Composition Percentage: The overlap percentage between the Illinois News audience and the Content Affinity attribute.

Index: A comparison of the Illinois News audience to the internet population.

DEMOGRAPHICS

The Illinois News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female