ILLINOIS NEWS

Audience Size: 1.7 Million Devices

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Explore the Illinois News Audience

Below you'll find more information about the Illinois News audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Illinois News audience.

INTERESTS

The Illinois News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois News audience is Chicago Cubs Fans.

Interest	Composition	Index
Chicago Cubs Fans	30.64%	12.62x
Chicago Trip Planners	28.86%	10.58x
Chicago Blackhawks Fans	21.47%	9.32x
Chicago Bears Fans	21.14%	9.00x
St. Louis Cardinals Fans	23.17%	8.98x
Country Music Fans	20.82%	8.98x
Liberal News Readers	17.00%	8.64x
Tampa and St Petersburg Trip Planners	17.64%	8.08x
Law Enforcement Officers	19.59%	8.03x
Online Directory Searchers	17.72%	8.02x

Composition Percentage: The overlap percentage between the Illinois News audience and the Interest attribute.

Index: A comparison of the Illinois News audience to the internet population.

APPAREL RETAILERS

The Illinois News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois News audience is Talbots.

Location	Composition	Index
Talbots	0.03%	1.44x
Lane Bryant	0.04%	1.41x
Carhartt	0.35%	1.40x
Chicos	0.04%	1.13x
Jos A. Bank Clothiers	0.03%	1.10x
White House Black Market	0.04%	1.05x
Buckle	0.03%	1.01x
Mens Wearhouse	0.04%	0.96x
Victoria's Secret	0.07%	0.96x
Journeys	0.06%	0.90x

Composition Percentage: The overlap percentage between the Illinois News audience and the Location attribute.

Index: A comparison of the Illinois News audience to the internet population.

WEBSITES

The Illinois News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois News audience is lcbcradio.com.

Website	Composition	Index
lcbcradio.com	2.40%	148.50x
myradiolink.com	1.13%	147.51x
illinoishomepage.net	1.67%	146.32x
pekintimes.com	2.08%	143.68x
wjbc.com	3.37%	142.30x
cantondailyledger.com	1.08%	142.11x
effinghamradio.com	1.96%	141.36x
lincolncourier.com	1.14%	139.45x
mcdonoughvoice.com	1.04%	133.91x
vandaliaradio.com	1.80%	133.30x

Composition Percentage: The overlap percentage between the Illinois News audience and the Web attribute.

Index: A comparison of the Illinois News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois News audience is Illinois College Sports.

Content Affinity	Composition	Index
Illinois College Sports	0.76%	31.38x
Illinois Education	1.23%	23.51x
Illinois	5.83%	22.76x
Missouri News Content Cluster	20.15%	17.52x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.10%	15.54x
Chicago Cluster	27.29%	15.22x
Iowa Cluster	23.46%	14.32x
Wisconsin Universities	9.83%	13.06x
Local & Travel England - North Midlands	0.05%	12.77x
Missouri Travel & Outdoors Cluster	9.08%	12.61x

Composition Percentage: The overlap percentage between the Illinois News audience and the Content Affinity attribute.

Index: A comparison of the Illinois News audience to the internet population.

DEMOGRAPHICS

The Illinois News audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female