Dstillery Audiences

ILLINOIS NEWS

Audience Size: 629.2 Thousand Devices

Explore the Illinois News Audience

Below you'll find more information about the Illinois News audience, broken down in different categories based on their digital and physical behaviors. These are 629.2 thousand unique devices whose actions qualify for the Illinois News audience.

Dstillery Crafted Audiences

INTERESTS

The Illinois News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois News audience is Professional Sound Products Researchers.

Interest Composition Index
Professional Sound Products Researchers 43.13% 22.28x
Chicago Trip Planners 40.28% 21.60x
Chicago Cubs Fans 36.40% 12.48x
Chicago Blackhawks Fans 28.02% 11.27x
Green Bay Packers Fans 22.81% 10.97x
Chicago Bears Fans 31.87% 10.66x
Vermont Trip Planners 15.39% 10.30x
St. Louis Trip Planners 32.34% 10.06x
Work Comes First Travelers 1.46% 9.96x
Nashville Trip Planners 16.12% 9.62x
Composition Percentage: The overlap percentage between the Illinois News audience and the Interest attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Illinois News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois News audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 1.77x
Maurices 0.03% 1.10x
Old Navy 0.01% 1.01x
Composition Percentage: The overlap percentage between the Illinois News audience and the Location attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Illinois News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois News audience is week.com.

Website Composition Index
week.com 4.88% 190.06x
pekintimes.com 2.97% 185.38x
lincolncourier.com 2.43% 181.50x
reviewatlas.com 1.47% 177.03x
smilepolitely.com 1.40% 171.43x
starcourier.com 2.15% 170.48x
cantondailyledger.com 1.73% 169.42x
wjbc.com 5.13% 167.02x
wrex.com 14.42% 163.75x
journalstandard.com 2.13% 162.79x
Composition Percentage: The overlap percentage between the Illinois News audience and the Web attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois News audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 1.37% 89.24x
Illinois College Sports 0.90% 27.55x
Chicago Cluster 20.67% 24.03x
Ohio Universities 1.80% 23.66x
Missouri News Content Cluster 10.84% 16.91x
Charity Walks 0.90% 14.66x
Iowa Cluster 16.07% 14.44x
New Jersey Travel Location Cluster 2.42% 14.36x
Farming & Agriculture 0.15% 14.22x
New Hampshire News 2.91% 10.99x
Composition Percentage: The overlap percentage between the Illinois News audience and the Content Affinity attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Illinois News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male