ILLINOIS NEWS

Audience Size: 1.2 Million Devices

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Explore the Illinois News Audience

Below you'll find more information about the Illinois News audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Illinois News audience.

INTERESTS

The Illinois News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois News audience is Chicago Cubs Fans.

Interest	Composition	Index
Chicago Cubs Fans	33.49%	13.54x
Chicago Trip Planners	33.22%	12.00x
Chicago Blackhawks Fans	27.19%	10.84x
Chicago Bears Fans	25.49%	10.75x
Liberal News Readers	18.42%	10.58x
Financial News Readers	16.32%	9.80x
Online Health Researchers	14.87%	9.79x
St. Louis Cardinals Fans	25.07%	9.78x
Country Music Fans	20.13%	9.76x
Cholesterol Researchers	14.23%	9.68x

Composition Percentage: The overlap percentage between the Illinois News audience and the Interest attribute.

Index: A comparison of the Illinois News audience to the internet population.

APPAREL RETAILERS

The Illinois News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois News audience is Maurices.

Location	Composition	Index
Maurices	0.07%	1.72x
Hollister	0.02%	1.67x
Express	0.03%	1.57x
White House Black Market	0.03%	1.34x
H&M	0.01%	1.20x
American Eagle Outfitters	0.02%	1.20x
LOFT	0.02%	1.15x
Journeys	0.03%	1.08x
Carhartt	0.26%	1.08x
Jos A. Bank Clothiers	0.02%	1.06x

Composition Percentage: The overlap percentage between the Illinois News audience and the Location attribute.

Index: A comparison of the Illinois News audience to the internet population.

WEBSITES

The Illinois News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois News audience is newstrib.com.

Website	Composition	Index
newstrib.com	1.45%	134.76x
mywebtimes.com	1.57%	124.73x
saukvalley.com	1.13%	120.23x
taylorvilledailynews.com	1.36%	120.16x
wjbc.com	3.34%	119.34x
cantondailyledger.com	1.02%	113.35x
wrex.com	20.22%	112.48x
wandtv.com	20.47%	110.58x
week.com	20.61%	108.17x
centralillinoisproud.com	22.45%	108.05x

Composition Percentage: The overlap percentage between the Illinois News audience and the Web attribute.

Index: A comparison of the Illinois News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois News audience is Illinois Education.

Content Affinity	Composition	Index
Illinois Education	0.06%	46.59x
Illinois	0.10%	40.25x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.45%	34.32x
Illinois College Sports	0.76%	27.87x
Chicago Cluster	34.95%	17.54x
Missouri News Content Cluster	16.57%	15.87x
Iowa Cluster	20.92%	13.52x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet)	0.01%	12.56x
Missouri Travel & Outdoors Cluster	9.61%	11.99x
Wisconsin Universities	10.72%	11.14x

Composition Percentage: The overlap percentage between the Illinois News audience and the Content Affinity attribute.

Index: A comparison of the Illinois News audience to the internet population.

DEMOGRAPHICS

The Illinois News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male