Dstillery Audiences

ILLINOIS NEWS

Audience Size: 1.3 Million Devices

Explore the Illinois News Audience

Below you'll find more information about the Illinois News audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Illinois News audience.

Dstillery Crafted Audiences

INTERESTS

The Illinois News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Illinois News audience is Chicago Cubs Fans.

Interest Composition Index
Chicago Cubs Fans 23.99% 13.63x
Chicago Trip Planners 26.16% 10.82x
St. Louis Cardinals Fans 16.44% 9.61x
Chicago Blackhawks Fans 14.83% 9.04x
Chicago Bears Fans 13.11% 8.34x
Farmers 17.08% 7.82x
Liberal News Readers 10.71% 7.70x
Childrens Museum Visitors 17.39% 7.69x
Country Music Fans 11.77% 7.64x
Online Directory Searchers 13.53% 7.63x
Composition Percentage: The overlap percentage between the Illinois News audience and the Interest attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Illinois News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Illinois News audience is Club Monaco.

Location Composition Index
Club Monaco 0.01% 1.62x
LOFT 0.04% 1.26x
Carhartt 0.21% 1.23x
Chicos 0.05% 1.13x
Express 0.02% 1.06x
Zara 0.02% 0.89x
American Apparel 0.02% 0.86x
Aeropostale 0.03% 0.86x
Forever 21 0.03% 0.85x
Kate Spade 0.01% 0.82x
Composition Percentage: The overlap percentage between the Illinois News audience and the Location attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Illinois News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Illinois News audience is lcbcradio.com.

Website Composition Index
lcbcradio.com 1.05% 247.27x
hoiabc.com 1.02% 239.94x
myradiolink.com 1.62% 235.25x
pekintimes.com 1.64% 231.05x
effinghamradio.com 2.03% 228.05x
wjbc.com 4.09% 223.40x
bergners.com 1.99% 220.37x
illinoishomepage.net 7.35% 218.99x
wrex.com 7.67% 215.99x
rockfordmugshots.com 1.24% 214.98x
Composition Percentage: The overlap percentage between the Illinois News audience and the Web attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Illinois News audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.12% 33.93x
Illinois Education 2.43% 26.70x
Illinois 10.72% 21.00x
Missouri News Content Cluster 14.92% 18.01x
Chicago Cluster 23.94% 14.61x
Iowa Cluster 16.92% 13.44x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.27% 12.78x
Rural Living 0.16% 12.16x
Missouri Travel & Outdoors Cluster 6.69% 10.70x
Farming & Agriculture 1.88% 10.57x
Composition Percentage: The overlap percentage between the Illinois News audience and the Content Affinity attribute.
Index: A comparison of the Illinois News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Illinois News audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male