Explore the India Cluster Audience
Below you'll find more information about the India Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 237.7 thousand unique devices whose actions qualify for the India Cluster audience.
INTERESTS
The India Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the India Cluster audience is Indian Food Enthusiasts.
| Interest | Composition | Index |
| Indian Food Enthusiasts | 66.80% | 36.52x |
| United Arab Emirates Trip Planners | 68.63% | 28.61x |
| Cricket Enthusiasts | 65.91% | 27.06x |
| Readers of Bengali Content | 48.25% | 26.92x |
| Readers of Indian Content | 48.94% | 26.85x |
| Readers of Telugu Content | 67.73% | 26.78x |
| Readers of Pakistani Content | 34.35% | 19.17x |
| Immigration Rights Advocates | 37.48% | 16.29x |
| Readers of Tamil Content | 42.51% | 15.43x |
| Executive and C-Suite | 27.22% | 14.36x |
Composition Percentage:
The overlap percentage between the India Cluster audience and the Interest attribute.
Index: A comparison of the India Cluster audience to the internet population.
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APPAREL RETAILERS
The India Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the India Cluster audience is REI.
| Location | Composition | Index |
| REI | 0.04% | 2.66x |
| Intermix | 0.01% | 1.76x |
| H&M | 0.06% | 1.75x |
| Charlotte Russe | 0.02% | 1.67x |
| Gymboree | 0.04% | 1.64x |
| LOFT | 0.06% | 1.52x |
| Patagonia | 0.02% | 1.51x |
| Abercrombie & Fitch | 0.04% | 1.49x |
| Express | 0.03% | 1.44x |
| Brooks Brothers | 0.04% | 1.36x |
Composition Percentage:
The overlap percentage between the India Cluster audience and the Location attribute.
Index: A comparison of the India Cluster audience to the internet population.
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WEBSITES
The India Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the India Cluster audience is greatandhra.com.
| Website | Composition | Index |
| greatandhra.com | 26.71% | 740.68x |
| sanjeevkapoor.com | 19.19% | 735.35x |
| tarladalal.com | 21.14% | 610.97x |
| bawarchi.com | 12.17% | 528.00x |
| indianhealthyrecipes.com | 34.75% | 519.63x |
| zedo.com | 10.58% | 481.89x |
| whiskaffair.com | 7.66% | 326.14x |
| filmibeat.com | 16.68% | 300.66x |
| thenewsminute.com | 16.56% | 300.14x |
| ministryofcurry.com | 6.70% | 260.85x |
Composition Percentage:
The overlap percentage between the India Cluster audience and the Web attribute.
Index: A comparison of the India Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the India Cluster audience is India Bollywood, Weddings & Gossip.
| Content Affinity | Composition | Index |
| India Bollywood, Weddings & Gossip | 30.59% | 139.32x |
| Visa & Immigration | 10.50% | 99.65x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 3.09% | 73.89x |
| Rural Living | 1.00% | 70.51x |
| Malaya | 1.12% | 53.89x |
| India News | 63.40% | 46.13x |
| Sports - Golf, Hunting, Fishing | 0.92% | 35.45x |
| Pakistan Cluster | 6.47% | 34.29x |
| Local & Travel England - East Midlands | 0.33% | 25.90x |
| Dubai Travel | 8.57% | 20.89x |
Composition Percentage:
The overlap percentage between the India Cluster audience and the Content Affinity attribute.
Index: A comparison of the India Cluster audience to the internet population.
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DEMOGRAPHICS
The India Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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