Dstillery Audiences

INDIA CLUSTER

Audience Size: 247.2 Thousand Devices

Explore the India Cluster Audience

Below you'll find more information about the India Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 247.2 thousand unique devices whose actions qualify for the India Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The India Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the India Cluster audience is Indian Food Enthusiasts.

Interest Composition Index
Indian Food Enthusiasts 66.06% 30.24x
United Arab Emirates Trip Planners 78.98% 20.62x
Readers of Bengali Content 57.60% 20.49x
Readers of Indian Content 59.06% 18.15x
Cricket Enthusiasts 68.07% 16.92x
Readers of Telugu Content 64.29% 15.82x
Readers of Pakistani Content 47.40% 15.71x
Executive and C-Suite 37.48% 15.31x
Vegetarians 30.35% 13.13x
Work Visa Researchers 47.09% 12.14x
Composition Percentage: The overlap percentage between the India Cluster audience and the Interest attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The India Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the India Cluster audience is J. Crew.

Location Composition Index
J. Crew 0.02% 6.51x
Lululemon 0.01% 5.18x
H&M 0.01% 4.05x
Jos A. Bank Clothiers 0.01% 2.84x
The Childrens Place 0.01% 1.80x
Maurices 0.02% 1.66x
Old Navy 0.01% 1.35x
Carhartt 0.05% 0.60x
Composition Percentage: The overlap percentage between the India Cluster audience and the Location attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The India Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the India Cluster audience is ap7am.com.

Website Composition Index
ap7am.com 10.72% 484.53x
tupaki.com 11.11% 472.04x
sakshi.com 10.85% 460.87x
sanjeevkapoor.com 12.89% 454.17x
eenadu.net 12.56% 445.22x
gulte.com 24.40% 387.05x
manjulaskitchen.com 7.82% 334.57x
odishabytes.com 6.78% 330.19x
bawarchi.com 8.34% 328.82x
greatandhra.com 38.26% 297.37x
Composition Percentage: The overlap percentage between the India Cluster audience and the Web attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the India Cluster audience is Visa & Immigration.

Content Affinity Composition Index
Visa & Immigration 4.06% 87.27x
Rural Living 1.00% 70.51x
Decoration & Fabric 0.26% 66.26x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 3.52% 59.00x
Malaya 1.60% 53.49x
India Bollywood, Weddings & Gossip 52.27% 44.85x
Pakistan Cluster 7.67% 40.12x
Nepal News 0.48% 14.36x
Alternative Streaming Services 0.13% 13.51x
Electronic Accessories 5.76% 13.11x
Composition Percentage: The overlap percentage between the India Cluster audience and the Content Affinity attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The India Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male