Dstillery Audiences

INDIA CLUSTER

Audience Size: 344.6 Thousand Devices

Explore the India Cluster Audience

Below you'll find more information about the India Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 344.6 thousand unique devices whose actions qualify for the India Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The India Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the India Cluster audience is Indian Food Enthusiasts.

Interest Composition Index
Indian Food Enthusiasts 59.07% 29.40x
Readers of Bengali Content 41.84% 23.01x
United Arab Emirates Trip Planners 71.17% 22.60x
Readers of Indian Content 41.33% 20.29x
Readers of Telugu Content 57.01% 18.98x
Cricket Enthusiasts 62.66% 17.83x
Readers of Pakistani Content 34.00% 16.43x
Executive and C-Suite 23.99% 16.13x
Work Visa Researchers 40.55% 13.94x
Vegetarians 24.77% 11.71x
Composition Percentage: The overlap percentage between the India Cluster audience and the Interest attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The India Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the India Cluster audience is Free People.

Location Composition Index
Free People 0.01% 7.57x
Michael Kors 0.03% 5.64x
Lululemon 0.02% 5.22x
J. Crew 0.02% 4.30x
Banana Republic 0.03% 3.62x
Eddie Bauer 0.01% 3.55x
Express 0.03% 3.54x
Aeropostale 0.02% 3.42x
LOFT 0.02% 3.11x
H&M 0.01% 2.87x
Composition Percentage: The overlap percentage between the India Cluster audience and the Location attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The India Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the India Cluster audience is andhrajyothy.com.

Website Composition Index
andhrajyothy.com 8.22% 488.33x
tupaki.com 6.53% 438.29x
sakshi.com 11.94% 435.01x
ap7am.com 6.45% 392.42x
sanjeevkapoor.com 11.05% 351.91x
samayam.com 7.10% 351.29x
gulte.com 14.29% 291.21x
manjulaskitchen.com 5.92% 291.00x
bawarchi.com 4.83% 284.48x
hebbarskitchen.com 42.88% 271.21x
Composition Percentage: The overlap percentage between the India Cluster audience and the Web attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the India Cluster audience is Visa & Immigration.

Content Affinity Composition Index
Visa & Immigration 3.00% 105.65x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 2.50% 75.00x
Decoration & Fabric 0.26% 66.26x
Malaya 1.24% 43.61x
India Bollywood, Weddings & Gossip 40.29% 43.60x
Pakistan Cluster 4.32% 29.95x
Electronic Accessories 4.13% 16.38x
Vegans & Animal Welfare 0.65% 15.57x
Video Content Sites 1.20% 14.31x
Startup Investment 0.99% 14.12x
Composition Percentage: The overlap percentage between the India Cluster audience and the Content Affinity attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The India Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male