Dstillery Audiences

INDIA CLUSTER

Audience Size: 275.2 Thousand Devices

Explore the India Cluster Audience

Below you'll find more information about the India Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 275.2 thousand unique devices whose actions qualify for the India Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The India Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the India Cluster audience is Indian Food Enthusiasts.

Interest Composition Index
Indian Food Enthusiasts 68.28% 26.89x
United Arab Emirates Trip Planners 70.65% 24.76x
Readers of Bengali Content 52.64% 24.14x
Readers of Indian Content 51.78% 22.26x
Cricket Enthusiasts 65.55% 21.77x
Readers of Pakistani Content 40.94% 18.50x
Readers of Telugu Content 58.63% 18.46x
Executive and C-Suite 32.76% 15.76x
Immigration Rights Advocates 47.36% 15.73x
Work Visa Researchers 43.45% 14.86x
Composition Percentage: The overlap percentage between the India Cluster audience and the Interest attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The India Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the India Cluster audience is Columbia.

Location Composition Index
Columbia 0.02% 8.40x
Ralph Lauren 0.01% 3.11x
Zara 0.02% 2.71x
REI 0.01% 2.35x
Gymboree 0.03% 2.27x
Hugo Boss 0.02% 2.16x
Lululemon 0.03% 2.06x
Michael Kors 0.03% 1.86x
Old Navy 0.05% 1.86x
Dressbarn 0.02% 1.85x
Composition Percentage: The overlap percentage between the India Cluster audience and the Location attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The India Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the India Cluster audience is andhrajyothy.com.

Website Composition Index
andhrajyothy.com 11.00% 540.69x
tupaki.com 10.89% 509.60x
ap7am.com 10.41% 507.00x
gulte.com 17.87% 494.83x
sanjeevkapoor.com 13.63% 491.23x
tollywood.net 10.52% 452.13x
greatandhra.com 31.93% 360.25x
manjulaskitchen.com 6.49% 355.33x
tarladalal.com 21.74% 338.59x
einthusan.tv 6.25% 297.83x
Composition Percentage: The overlap percentage between the India Cluster audience and the Web attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the India Cluster audience is Visa & Immigration.

Content Affinity Composition Index
Visa & Immigration 5.48% 88.77x
India Bollywood, Weddings & Gossip 42.22% 74.20x
Rural Living 1.00% 70.51x
Malaya 1.27% 68.77x
Decoration & Fabric 0.26% 66.26x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 2.22% 57.96x
Pakistan Cluster 6.26% 41.12x
India News 72.52% 19.40x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.36% 15.48x
Electronic Accessories 7.53% 14.45x
Composition Percentage: The overlap percentage between the India Cluster audience and the Content Affinity attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The India Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male