Dstillery Audiences

INDIA CLUSTER

Audience Size: 254.6 Thousand Devices

Explore the India Cluster Audience

Below you'll find more information about the India Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 254.6 thousand unique devices whose actions qualify for the India Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The India Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the India Cluster audience is Indian Food Enthusiasts.

Interest Composition Index
Indian Food Enthusiasts 62.34% 29.95x
United Arab Emirates Trip Planners 72.57% 23.92x
Readers of Bengali Content 43.07% 22.44x
Readers of Indian Content 44.53% 19.94x
Cricket Enthusiasts 63.64% 18.78x
Readers of Telugu Content 57.41% 18.00x
Executive and C-Suite 25.62% 16.50x
Readers of Pakistani Content 35.80% 16.23x
Work Visa Researchers 41.86% 15.17x
Vegetarians 28.12% 12.36x
Composition Percentage: The overlap percentage between the India Cluster audience and the Interest attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The India Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the India Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.03% 1.23x
Composition Percentage: The overlap percentage between the India Cluster audience and the Location attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The India Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the India Cluster audience is sakshi.com.

Website Composition Index
sakshi.com 12.07% 545.39x
hebbarskitchen.com 35.01% 436.56x
sanjeevkapoor.com 11.88% 416.46x
gulte.com 15.46% 414.15x
eenadu.net 18.67% 395.70x
greatandhra.com 27.80% 335.04x
sharmispassions.com 5.94% 298.59x
tarladalal.com 33.14% 255.61x
asianetnews.com 15.36% 245.20x
vidhyashomecooking.com 5.40% 239.79x
Composition Percentage: The overlap percentage between the India Cluster audience and the Web attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the India Cluster audience is Visa & Immigration.

Content Affinity Composition Index
Visa & Immigration 3.15% 111.65x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 2.71% 76.03x
Decoration & Fabric 0.26% 66.26x
India Bollywood, Weddings & Gossip 41.16% 51.29x
Malaya 1.38% 49.80x
Pakistan Cluster 4.98% 34.27x
Electronic Accessories 4.22% 16.07x
Video Content Sites 1.58% 15.99x
Startup Investment 1.32% 15.45x
Canadian Real Estate Researcher Cluster 0.46% 15.37x
Composition Percentage: The overlap percentage between the India Cluster audience and the Content Affinity attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The India Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male