Dstillery Audiences

INDIA CLUSTER

Audience Size: 325.7 Thousand Devices

Explore the India Cluster Audience

Below you'll find more information about the India Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 325.7 thousand unique devices whose actions qualify for the India Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The India Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the India Cluster audience is Cricket Enthusiasts.

Interest Composition Index
Cricket Enthusiasts 58.33% 25.13x
Readers of Telugu Content 54.17% 19.80x
Telemedicine Content Readers 0.24% 10.58x
Readers of Tamil Content 29.17% 10.54x
Professional Sound Products Researchers 22.37% 9.16x
IT News Readers 25.00% 8.76x
Language Learners 16.67% 7.84x
Yellowstone Park Trip Planners 20.83% 6.79x
Voice Over Internet Protocol (VoIP) Users 18.49% 6.73x
Cloud Storage Provider Researchers 16.67% 6.03x
Composition Percentage: The overlap percentage between the India Cluster audience and the Interest attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The India Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the India Cluster audience is Hugo Boss.

Location Composition Index
Hugo Boss 0.01% 4.23x
Brooks Brothers 0.01% 1.10x
Composition Percentage: The overlap percentage between the India Cluster audience and the Location attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The India Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the India Cluster audience is subbuskitchen.com.

Website Composition Index
subbuskitchen.com 7.70% 482.21x
andhrajyothy.com 8.20% 416.71x
ap7am.com 9.22% 384.30x
tollywood.net 7.64% 381.23x
tupaki.com 12.36% 381.14x
sanjeevkapoor.com 13.81% 376.38x
sakshi.com 10.14% 375.24x
samayam.com 7.41% 359.50x
eenadu.net 7.69% 348.70x
gulte.com 23.76% 301.89x
Composition Percentage: The overlap percentage between the India Cluster audience and the Web attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the India Cluster audience is India Bollywood, Weddings & Gossip.

Content Affinity Composition Index
India Bollywood, Weddings & Gossip 39.50% 84.16x
Rural Living 1.00% 70.51x
Decoration & Fabric 0.26% 66.26x
India News 70.59% 20.47x
Data Analysis & Scripting 9.24% 15.99x
Asia Travel 11.76% 12.59x
Vegetarian Diet 8.40% 12.50x
Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) 14.29% 12.12x
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 5.88% 11.65x
Dubai Travel 9.24% 11.49x
Composition Percentage: The overlap percentage between the India Cluster audience and the Content Affinity attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The India Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male