Dstillery Audiences

INDIA CLUSTER

Audience Size: 231.6 Thousand Devices

Explore the India Cluster Audience

Below you'll find more information about the India Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 231.6 thousand unique devices whose actions qualify for the India Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The India Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the India Cluster audience is Indian Food Enthusiasts.

Interest Composition Index
Indian Food Enthusiasts 69.06% 26.06x
Cricket Enthusiasts 70.72% 22.76x
Readers of Indian Content 57.41% 22.38x
United Arab Emirates Trip Planners 75.74% 22.31x
Readers of Bengali Content 57.01% 22.30x
Readers of Telugu Content 67.75% 20.20x
Readers of Pakistani Content 46.43% 18.10x
Readers of Tamil Content 44.95% 16.55x
Immigration Rights Advocates 49.19% 14.68x
Work Visa Researchers 48.03% 14.46x
Composition Percentage: The overlap percentage between the India Cluster audience and the Interest attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The India Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the India Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.01% 3.57x
Express Outlets 0.02% 2.51x
Uniqlo 0.02% 2.02x
Columbia 0.02% 1.98x
Levi Strauss 0.04% 1.88x
Banana Republic 0.10% 1.77x
Club Monaco 0.01% 1.59x
Gymboree 0.06% 1.51x
J. Crew 0.05% 1.50x
Armani 0.02% 1.41x
Composition Percentage: The overlap percentage between the India Cluster audience and the Location attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The India Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the India Cluster audience is gulte.com.

Website Composition Index
gulte.com 17.51% 688.72x
greatandhra.com 30.25% 575.44x
tupaki.com 13.36% 569.11x
sanjeevkapoor.com 14.20% 567.03x
tarladalal.com 13.09% 476.27x
spiceupthecurry.com 11.23% 340.27x
bawarchi.com 9.31% 328.05x
indianhealthyrecipes.com 41.36% 318.75x
ruchiskitchen.com 6.44% 293.08x
filmibeat.com 21.35% 291.63x
Composition Percentage: The overlap percentage between the India Cluster audience and the Web attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the India Cluster audience is India Bollywood, Weddings & Gossip.

Content Affinity Composition Index
India Bollywood, Weddings & Gossip 42.02% 91.92x
Visa & Immigration 9.26% 81.63x
Rural Living 1.00% 70.51x
Decoration & Fabric 0.26% 66.26x
Malaya 1.23% 58.82x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 2.74% 54.75x
India News 71.07% 29.47x
Pakistan Cluster 5.96% 28.98x
Dubai Travel 5.72% 18.43x
Data Analysis & Scripting 14.32% 13.88x
Composition Percentage: The overlap percentage between the India Cluster audience and the Content Affinity attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The India Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male