Dstillery Audiences

INDIA CLUSTER

Audience Size: 219.6 Thousand Devices

Explore the India Cluster Audience

Below you'll find more information about the India Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 219.6 thousand unique devices whose actions qualify for the India Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The India Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the India Cluster audience is Indian Food Enthusiasts.

Interest Composition Index
Indian Food Enthusiasts 67.94% 45.30x
Cricket Enthusiasts 69.37% 36.83x
United Arab Emirates Trip Planners 72.46% 36.70x
Readers of Telugu Content 70.23% 35.29x
Readers of Indian Content 49.52% 34.58x
Readers of Bengali Content 51.62% 33.86x
Readers of Pakistani Content 38.13% 25.43x
Readers of Tamil Content 46.98% 23.00x
Work Visa Researchers 43.01% 21.61x
Immigration Rights Advocates 42.71% 20.82x
Composition Percentage: The overlap percentage between the India Cluster audience and the Interest attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The India Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the India Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.01% 3.57x
Express Outlets 0.02% 2.93x
Uniqlo 0.04% 2.60x
Patagonia 0.03% 2.18x
Levi Strauss 0.04% 2.13x
Armani 0.07% 2.08x
Kate Spade 0.05% 2.04x
Columbia 0.02% 1.93x
Abercrombie & Fitch 0.06% 1.77x
Saint Laurent Paris 0.01% 1.58x
Composition Percentage: The overlap percentage between the India Cluster audience and the Location attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The India Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the India Cluster audience is sanjeevkapoor.com.

Website Composition Index
sanjeevkapoor.com 17.50% 649.49x
greatandhra.com 30.91% 641.14x
tarladalal.com 15.53% 560.32x
bawarchi.com 11.40% 407.16x
spiceupthecurry.com 10.68% 402.81x
indianhealthyrecipes.com 41.59% 374.68x
filmibeat.com 21.57% 284.81x
thenewsminute.com 19.16% 279.22x
oneindia.com 14.03% 260.81x
whiskaffair.com 9.63% 248.25x
Composition Percentage: The overlap percentage between the India Cluster audience and the Web attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the India Cluster audience is India Bollywood, Weddings & Gossip.

Content Affinity Composition Index
India Bollywood, Weddings & Gossip 39.26% 111.61x
Visa & Immigration 10.63% 95.02x
Rural Living 1.00% 70.51x
Decoration & Fabric 0.26% 66.26x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 3.04% 62.56x
Malaya 1.04% 52.62x
India News 70.09% 38.91x
Pakistan Cluster 6.23% 28.04x
Dubai Travel 6.73% 20.64x
Data Analysis & Scripting 15.46% 15.48x
Composition Percentage: The overlap percentage between the India Cluster audience and the Content Affinity attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The India Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male