Explore the India Cluster Audience
Below you'll find more information about the India Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 268.6 thousand unique devices whose actions qualify for the India Cluster audience.
INTERESTS
The India Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the India Cluster audience is Indian Food Enthusiasts.
| Interest | Composition | Index |
| Indian Food Enthusiasts | 53.22% | 36.81x |
| Readers of Bengali Content | 33.07% | 27.00x |
| Bollywood Entertainment Enthusiasts | 48.74% | 21.51x |
| Readers of Indian Content | 34.17% | 20.33x |
| United Arab Emirates Trip Planners | 62.21% | 19.91x |
| Readers of Malayalam Content | 47.74% | 19.57x |
| Cricket Enthusiasts | 57.84% | 16.77x |
| Executive and C-Suite | 16.26% | 16.45x |
| Readers of Pakistani Content | 26.90% | 16.11x |
| Readers of Telugu Content | 53.36% | 15.28x |
Composition Percentage:
The overlap percentage between the India Cluster audience and the Interest attribute.
Index: A comparison of the India Cluster audience to the internet population.
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APPAREL RETAILERS
The India Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the India Cluster audience is Banana Republic.
| Location | Composition | Index |
| Banana Republic | 0.02% | 3.72x |
| LOFT | 0.02% | 2.57x |
| Hollister | 0.01% | 2.20x |
| Gymboree | 0.01% | 1.81x |
| Express | 0.01% | 1.71x |
| Victoria's Secret | 0.02% | 1.63x |
| Old Navy | 0.02% | 1.60x |
| The Childrens Place | 0.02% | 1.57x |
| Journeys | 0.02% | 1.47x |
| Chicos | 0.01% | 1.38x |
Composition Percentage:
The overlap percentage between the India Cluster audience and the Location attribute.
Index: A comparison of the India Cluster audience to the internet population.
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WEBSITES
The India Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the India Cluster audience is sakshi.com.
| Website | Composition | Index |
| sakshi.com | 11.11% | 454.91x |
| gulte.com | 7.76% | 356.58x |
| samayam.com | 6.97% | 334.33x |
| sanjeevkapoor.com | 6.55% | 332.38x |
| eenadu.net | 15.50% | 310.81x |
| hebbarskitchen.com | 67.18% | 283.24x |
| greatandhra.com | 18.41% | 245.08x |
| tarladalal.com | 11.43% | 222.75x |
| spiceupthecurry.com | 7.00% | 171.51x |
| indianveggiedelight.com | 5.54% | 155.13x |
Composition Percentage:
The overlap percentage between the India Cluster audience and the Web attribute.
Index: A comparison of the India Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the India Cluster audience is Visa & Immigration.
| Content Affinity | Composition | Index |
| Visa & Immigration | 2.07% | 115.25x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 1.25% | 71.74x |
| Decoration & Fabric | 0.26% | 66.26x |
| Malaya | 1.24% | 48.98x |
| India Bollywood, Weddings & Gossip | 32.96% | 38.49x |
| Pakistan Cluster | 1.83% | 23.09x |
| Canadian Real Estate Researcher Cluster | 0.23% | 22.91x |
| Electronic Accessories | 2.75% | 17.94x |
| Vegans & Animal Welfare | 0.21% | 17.40x |
| Startup Investment | 0.64% | 15.95x |
Composition Percentage:
The overlap percentage between the India Cluster audience and the Content Affinity attribute.
Index: A comparison of the India Cluster audience to the internet population.
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DEMOGRAPHICS
The India Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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