Dstillery Audiences

INDIA CLUSTER

Audience Size: 227.8 Thousand Devices

Explore the India Cluster Audience

Below you'll find more information about the India Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 227.8 thousand unique devices whose actions qualify for the India Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The India Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the India Cluster audience is Indian Food Enthusiasts.

Interest Composition Index
Indian Food Enthusiasts 67.92% 42.63x
Cricket Enthusiasts 66.08% 34.88x
United Arab Emirates Trip Planners 70.81% 34.83x
Readers of Bengali Content 49.65% 31.04x
Readers of Indian Content 49.04% 30.88x
Readers of Telugu Content 68.57% 30.52x
Readers of Pakistani Content 36.08% 21.80x
Work Visa Researchers 41.92% 19.79x
Immigration Rights Advocates 39.45% 18.69x
Readers of Tamil Content 46.63% 18.47x
Composition Percentage: The overlap percentage between the India Cluster audience and the Interest attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The India Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the India Cluster audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.24% 0.80x
Jos A. Bank Clothiers 0.15% 0.80x
Composition Percentage: The overlap percentage between the India Cluster audience and the Location attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The India Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the India Cluster audience is sanjeevkapoor.com.

Website Composition Index
sanjeevkapoor.com 18.26% 703.42x
greatandhra.com 28.30% 689.61x
tarladalal.com 18.55% 605.05x
bawarchi.com 11.93% 476.06x
indianhealthyrecipes.com 37.76% 470.26x
thenewsminute.com 18.11% 304.87x
filmibeat.com 19.73% 295.29x
whiskaffair.com 8.76% 288.60x
oneindia.com 12.64% 263.73x
ministryofcurry.com 7.52% 239.04x
Composition Percentage: The overlap percentage between the India Cluster audience and the Web attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the India Cluster audience is India Bollywood, Weddings & Gossip.

Content Affinity Composition Index
India Bollywood, Weddings & Gossip 33.76% 130.19x
Visa & Immigration 10.37% 94.31x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 3.11% 65.41x
India News 66.15% 41.68x
Pakistan Cluster 5.95% 27.92x
Dubai Travel 7.22% 20.08x
Data Analysis & Scripting 16.02% 15.30x
Yoga & Meditation 3.55% 11.30x
English as a Second Language 2.55% 10.59x
Startup Investment 7.15% 10.54x
Composition Percentage: The overlap percentage between the India Cluster audience and the Content Affinity attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The India Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male