Dstillery Audiences

INDIA CLUSTER

Audience Size: 281.6 Thousand Devices

Explore the India Cluster Audience

Below you'll find more information about the India Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 281.6 thousand unique devices whose actions qualify for the India Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The India Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the India Cluster audience is Indian Food Enthusiasts.

Interest Composition Index
Indian Food Enthusiasts 69.62% 27.50x
United Arab Emirates Trip Planners 74.59% 25.17x
Readers of Bengali Content 56.77% 23.85x
Cricket Enthusiasts 70.25% 22.90x
Readers of Indian Content 58.28% 22.58x
Readers of Telugu Content 66.44% 20.76x
Readers of Pakistani Content 46.56% 18.62x
Readers of Tamil Content 42.93% 16.25x
Immigration Rights Advocates 49.12% 16.21x
Executive and C-Suite 34.92% 15.60x
Composition Percentage: The overlap percentage between the India Cluster audience and the Interest attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The India Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the India Cluster audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.01% 3.36x
Ann Taylor 0.03% 3.16x
Coach 0.07% 2.79x
Club Monaco 0.02% 2.70x
Brooks Brothers 0.03% 2.42x
Hugo Boss 0.04% 2.35x
Zara 0.03% 2.20x
Gymboree 0.05% 2.13x
Michael Kors 0.05% 2.04x
Bonobos 0.02% 2.03x
Composition Percentage: The overlap percentage between the India Cluster audience and the Location attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The India Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the India Cluster audience is andhrajyothy.com.

Website Composition Index
andhrajyothy.com 11.86% 622.64x
tupaki.com 14.39% 607.51x
sanjeevkapoor.com 13.25% 551.27x
gulte.com 23.80% 538.45x
greatandhra.com 29.67% 486.78x
tarladalal.com 14.62% 436.36x
vegrecipesofindia.com 13.52% 336.39x
spiceupthecurry.com 12.48% 324.04x
einthusan.tv 10.27% 311.14x
bawarchi.com 8.91% 306.35x
Composition Percentage: The overlap percentage between the India Cluster audience and the Web attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the India Cluster audience is Visa & Immigration.

Content Affinity Composition Index
Visa & Immigration 8.10% 84.68x
India Bollywood, Weddings & Gossip 44.76% 84.50x
Rural Living 1.00% 70.51x
Decoration & Fabric 0.26% 66.26x
Malaya 1.29% 64.33x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 2.48% 57.34x
Pakistan Cluster 6.81% 34.37x
India News 73.45% 24.81x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.35% 14.48x
Electronic Accessories 7.52% 13.09x
Composition Percentage: The overlap percentage between the India Cluster audience and the Content Affinity attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The India Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male