Dstillery Audiences

INDIA CLUSTER

Audience Size: 286.7 Thousand Devices

Explore the India Cluster Audience

Below you'll find more information about the India Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 286.7 thousand unique devices whose actions qualify for the India Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The India Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the India Cluster audience is Indian Food Enthusiasts.

Interest Composition Index
Indian Food Enthusiasts 67.10% 31.19x
United Arab Emirates Trip Planners 68.68% 29.06x
Readers of Bengali Content 47.95% 27.44x
Readers of Telugu Content 71.47% 26.45x
Readers of Indian Content 51.32% 23.96x
Readers of Pakistani Content 35.29% 18.01x
Immigration Rights Advocates 36.28% 14.98x
Readers of Tamil Content 42.47% 14.57x
Executive and C-Suite 25.13% 13.98x
Microsoft Friendly Developers 26.04% 11.40x
Composition Percentage: The overlap percentage between the India Cluster audience and the Interest attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The India Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the India Cluster audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.01% 1.68x
H&M 0.03% 1.48x
Dressbarn 0.02% 1.12x
LOFT 0.02% 1.00x
Gap 0.05% 0.93x
Armani 0.01% 0.89x
Chicos 0.02% 0.88x
Banana Republic 0.02% 0.87x
Old Navy 0.03% 0.85x
Talbots 0.02% 0.81x
Composition Percentage: The overlap percentage between the India Cluster audience and the Location attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The India Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the India Cluster audience is greatandhra.com.

Website Composition Index
greatandhra.com 25.43% 728.44x
sanjeevkapoor.com 17.05% 673.83x
indianhealthyrecipes.com 25.77% 548.44x
bawarchi.com 12.16% 546.56x
manjulaskitchen.com 10.93% 523.26x
tarladalal.com 22.58% 507.19x
ruchiskitchen.com 7.25% 348.07x
milaap.org 5.60% 319.16x
thenewsminute.com 13.49% 292.58x
filmibeat.com 11.64% 287.63x
Composition Percentage: The overlap percentage between the India Cluster audience and the Web attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the India Cluster audience is India Bollywood, Weddings & Gossip.

Content Affinity Composition Index
India Bollywood, Weddings & Gossip 27.16% 130.41x
Visa & Immigration 11.11% 83.15x
Assorted Topics #11397 (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 2.55% 58.26x
Malaya 1.18% 49.78x
India News 62.16% 48.15x
Pakistan Cluster 6.00% 27.54x
Dubai Travel 10.41% 19.06x
Nepal News 0.48% 18.78x
Data Analysis & Scripting 15.93% 15.52x
Alt Religion 1.49% 12.56x
Composition Percentage: The overlap percentage between the India Cluster audience and the Content Affinity attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The India Cluster audience resonates most for the following age and income brackets.
Age
55-64
Income
$25,000-$49,999