Dstillery Audiences

INDIA CLUSTER

Audience Size: 296.5 Thousand Devices

Explore the India Cluster Audience

Below you'll find more information about the India Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 296.5 thousand unique devices whose actions qualify for the India Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The India Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the India Cluster audience is Bollywood Entertainment Enthusiasts.

Interest Composition Index
Bollywood Entertainment Enthusiasts 42.48% 21.26x
Deal and Discount Aggregator Researchers 21.00% 14.61x
Cricket Enthusiasts 54.27% 14.35x
United Arab Emirates Trip Planners 67.32% 13.23x
Indian Food Enthusiasts 22.34% 12.33x
Work Visa Researchers 27.13% 10.64x
Discount Device Shoppers 27.58% 10.04x
Costco Deal Blog Readers 4.25% 9.79x
Business Travelers 17.85% 9.49x
Plant Based & Vegan Food Recipe Shoppers 5.89% 9.19x
Composition Percentage: The overlap percentage between the India Cluster audience and the Interest attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The India Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the India Cluster audience is White House Black Market.

Location Composition Index
White House Black Market 0.01% 5.10x
Levi Strauss 0.02% 3.91x
Express 0.01% 3.54x
Old Navy 0.02% 3.11x
Chicos 0.01% 3.06x
Dressbarn 0.01% 3.03x
Brooks Brothers 0.01% 2.88x
Madewell 0.01% 2.27x
Mens Wearhouse 0.01% 2.21x
Maurices 0.02% 1.41x
Composition Percentage: The overlap percentage between the India Cluster audience and the Location attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The India Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the India Cluster audience is sakshi.com.

Website Composition Index
sakshi.com 14.44% 405.30x
gulte.com 15.44% 329.80x
ap7am.com 6.90% 303.95x
eenadu.net 30.15% 291.19x
hebbarskitchen.com 49.26% 245.84x
greatandhra.com 34.88% 244.47x
vikatan.com 4.51% 240.26x
tarladalal.com 5.93% 208.01x
dinamalar.com 3.00% 173.95x
sharmispassions.com 2.91% 165.22x
Composition Percentage: The overlap percentage between the India Cluster audience and the Web attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the India Cluster audience is Visa & Immigration.

Content Affinity Composition Index
Visa & Immigration 1.22% 79.00x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.70% 77.38x
Decoration & Fabric 0.26% 66.26x
India Bollywood, Weddings & Gossip 19.72% 31.82x
Malaya 0.65% 18.39x
Vegans & Animal Welfare 0.09% 18.15x
Canadian Real Estate Researcher Cluster 0.07% 18.11x
Electronic Accessories 1.87% 16.86x
Pakistan Cluster 0.52% 16.29x
Startup Investment 0.40% 11.99x
Composition Percentage: The overlap percentage between the India Cluster audience and the Content Affinity attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The India Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male