Dstillery Audiences

INDIA CLUSTER

Audience Size: 275.7 Thousand Devices

Explore the India Cluster Audience

Below you'll find more information about the India Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 275.7 thousand unique devices whose actions qualify for the India Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The India Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the India Cluster audience is Indian Food Enthusiasts.

Interest Composition Index
Indian Food Enthusiasts 62.87% 33.83x
Readers of Bengali Content 44.58% 26.54x
United Arab Emirates Trip Planners 71.94% 23.66x
Readers of Indian Content 46.05% 22.53x
Cricket Enthusiasts 64.85% 19.19x
Readers of Pakistani Content 37.20% 18.47x
Readers of Telugu Content 61.84% 18.03x
Executive and C-Suite 26.59% 17.37x
Work Visa Researchers 40.32% 14.60x
Deal and Discount Aggregator Researchers 26.70% 14.42x
Composition Percentage: The overlap percentage between the India Cluster audience and the Interest attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The India Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the India Cluster audience is Free People.

Location Composition Index
Free People 0.01% 7.57x
REI 0.01% 5.39x
Michael Kors 0.02% 3.88x
Lululemon 0.01% 3.16x
Eddie Bauer 0.01% 2.68x
Gymboree 0.02% 2.49x
Old Navy 0.04% 2.24x
J. Crew 0.01% 2.16x
Gap 0.02% 2.12x
H&M 0.01% 1.96x
Composition Percentage: The overlap percentage between the India Cluster audience and the Location attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The India Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the India Cluster audience is sakshi.com.

Website Composition Index
sakshi.com 12.08% 541.05x
samayam.com 8.54% 406.27x
sanjeevkapoor.com 9.98% 396.46x
hebbarskitchen.com 45.35% 367.28x
greatandhra.com 26.86% 336.44x
eenadu.net 22.13% 327.25x
gulte.com 18.84% 327.25x
tarladalal.com 25.37% 263.31x
vidhyashomecooking.com 4.86% 243.53x
indianveggiedelight.com 7.61% 236.99x
Composition Percentage: The overlap percentage between the India Cluster audience and the Web attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the India Cluster audience is Visa & Immigration.

Content Affinity Composition Index
Visa & Immigration 2.82% 113.16x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 2.24% 86.75x
Decoration & Fabric 0.26% 66.26x
India Bollywood, Weddings & Gossip 43.32% 44.23x
Malaya 1.15% 42.64x
Pakistan Cluster 3.34% 32.69x
Canadian Real Estate Researcher Cluster 0.32% 19.55x
Electronic Accessories 3.56% 17.98x
Vegans & Animal Welfare 0.47% 17.53x
Canada Shopping - General Commerce 0.14% 15.94x
Composition Percentage: The overlap percentage between the India Cluster audience and the Content Affinity attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The India Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male