Dstillery Audiences

INDIA CLUSTER

Audience Size: 268.6 Thousand Devices

Explore the India Cluster Audience

Below you'll find more information about the India Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 268.6 thousand unique devices whose actions qualify for the India Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The India Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the India Cluster audience is Indian Food Enthusiasts.

Interest Composition Index
Indian Food Enthusiasts 53.22% 36.81x
Readers of Bengali Content 33.07% 27.00x
Bollywood Entertainment Enthusiasts 48.74% 21.51x
Readers of Indian Content 34.17% 20.33x
United Arab Emirates Trip Planners 62.21% 19.91x
Readers of Malayalam Content 47.74% 19.57x
Cricket Enthusiasts 57.84% 16.77x
Executive and C-Suite 16.26% 16.45x
Readers of Pakistani Content 26.90% 16.11x
Readers of Telugu Content 53.36% 15.28x
Composition Percentage: The overlap percentage between the India Cluster audience and the Interest attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The India Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the India Cluster audience is Banana Republic.

Location Composition Index
Banana Republic 0.02% 3.72x
LOFT 0.02% 2.57x
Hollister 0.01% 2.20x
Gymboree 0.01% 1.81x
Express 0.01% 1.71x
Victoria's Secret 0.02% 1.63x
Old Navy 0.02% 1.60x
The Childrens Place 0.02% 1.57x
Journeys 0.02% 1.47x
Chicos 0.01% 1.38x
Composition Percentage: The overlap percentage between the India Cluster audience and the Location attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The India Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the India Cluster audience is sakshi.com.

Website Composition Index
sakshi.com 11.11% 454.91x
gulte.com 7.76% 356.58x
samayam.com 6.97% 334.33x
sanjeevkapoor.com 6.55% 332.38x
eenadu.net 15.50% 310.81x
hebbarskitchen.com 67.18% 283.24x
greatandhra.com 18.41% 245.08x
tarladalal.com 11.43% 222.75x
spiceupthecurry.com 7.00% 171.51x
indianveggiedelight.com 5.54% 155.13x
Composition Percentage: The overlap percentage between the India Cluster audience and the Web attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the India Cluster audience is Visa & Immigration.

Content Affinity Composition Index
Visa & Immigration 2.07% 115.25x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 1.25% 71.74x
Decoration & Fabric 0.26% 66.26x
Malaya 1.24% 48.98x
India Bollywood, Weddings & Gossip 32.96% 38.49x
Pakistan Cluster 1.83% 23.09x
Canadian Real Estate Researcher Cluster 0.23% 22.91x
Electronic Accessories 2.75% 17.94x
Vegans & Animal Welfare 0.21% 17.40x
Startup Investment 0.64% 15.95x
Composition Percentage: The overlap percentage between the India Cluster audience and the Content Affinity attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The India Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male