Dstillery Audiences

INDIA CLUSTER

Audience Size: 237.7 Thousand Devices

Explore the India Cluster Audience

Below you'll find more information about the India Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 237.7 thousand unique devices whose actions qualify for the India Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The India Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the India Cluster audience is Indian Food Enthusiasts.

Interest Composition Index
Indian Food Enthusiasts 66.80% 36.52x
United Arab Emirates Trip Planners 68.63% 28.61x
Cricket Enthusiasts 65.91% 27.06x
Readers of Bengali Content 48.25% 26.92x
Readers of Indian Content 48.94% 26.85x
Readers of Telugu Content 67.73% 26.78x
Readers of Pakistani Content 34.35% 19.17x
Immigration Rights Advocates 37.48% 16.29x
Readers of Tamil Content 42.51% 15.43x
Executive and C-Suite 27.22% 14.36x
Composition Percentage: The overlap percentage between the India Cluster audience and the Interest attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The India Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the India Cluster audience is REI.

Location Composition Index
REI 0.04% 2.66x
Intermix 0.01% 1.76x
H&M 0.06% 1.75x
Charlotte Russe 0.02% 1.67x
Gymboree 0.04% 1.64x
LOFT 0.06% 1.52x
Patagonia 0.02% 1.51x
Abercrombie & Fitch 0.04% 1.49x
Express 0.03% 1.44x
Brooks Brothers 0.04% 1.36x
Composition Percentage: The overlap percentage between the India Cluster audience and the Location attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The India Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the India Cluster audience is greatandhra.com.

Website Composition Index
greatandhra.com 26.71% 740.68x
sanjeevkapoor.com 19.19% 735.35x
tarladalal.com 21.14% 610.97x
bawarchi.com 12.17% 528.00x
indianhealthyrecipes.com 34.75% 519.63x
zedo.com 10.58% 481.89x
whiskaffair.com 7.66% 326.14x
filmibeat.com 16.68% 300.66x
thenewsminute.com 16.56% 300.14x
ministryofcurry.com 6.70% 260.85x
Composition Percentage: The overlap percentage between the India Cluster audience and the Web attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the India Cluster audience is India Bollywood, Weddings & Gossip.

Content Affinity Composition Index
India Bollywood, Weddings & Gossip 30.59% 139.32x
Visa & Immigration 10.50% 99.65x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 3.09% 73.89x
Rural Living 1.00% 70.51x
Malaya 1.12% 53.89x
India News 63.40% 46.13x
Sports - Golf, Hunting, Fishing 0.92% 35.45x
Pakistan Cluster 6.47% 34.29x
Local & Travel England - East Midlands 0.33% 25.90x
Dubai Travel 8.57% 20.89x
Composition Percentage: The overlap percentage between the India Cluster audience and the Content Affinity attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The India Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female