INDIA CLUSTER

Audience Size: 286.7 Thousand Devices

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Explore the India Cluster Audience

Below you'll find more information about the India Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 286.7 thousand unique devices whose actions qualify for the India Cluster audience.

INTERESTS

The India Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the India Cluster audience is Indian Food Enthusiasts.

Interest	Composition	Index
Indian Food Enthusiasts	67.10%	31.19x
United Arab Emirates Trip Planners	68.68%	29.06x
Readers of Bengali Content	47.95%	27.44x
Readers of Telugu Content	71.47%	26.45x
Readers of Indian Content	51.32%	23.96x
Readers of Pakistani Content	35.29%	18.01x
Immigration Rights Advocates	36.28%	14.98x
Readers of Tamil Content	42.47%	14.57x
Executive and C-Suite	25.13%	13.98x
Microsoft Friendly Developers	26.04%	11.40x

Composition Percentage: The overlap percentage between the India Cluster audience and the Interest attribute.

Index: A comparison of the India Cluster audience to the internet population.

APPAREL RETAILERS

The India Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the India Cluster audience is Abercrombie & Fitch.

Location	Composition	Index
Abercrombie & Fitch	0.01%	1.68x
H&M	0.03%	1.48x
Dressbarn	0.02%	1.12x
LOFT	0.02%	1.00x
Gap	0.05%	0.93x
Armani	0.01%	0.89x
Chicos	0.02%	0.88x
Banana Republic	0.02%	0.87x
Old Navy	0.03%	0.85x
Talbots	0.02%	0.81x

Composition Percentage: The overlap percentage between the India Cluster audience and the Location attribute.

Index: A comparison of the India Cluster audience to the internet population.

WEBSITES

The India Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the India Cluster audience is greatandhra.com.

Website	Composition	Index
greatandhra.com	25.43%	728.44x
sanjeevkapoor.com	17.05%	673.83x
indianhealthyrecipes.com	25.77%	548.44x
bawarchi.com	12.16%	546.56x
manjulaskitchen.com	10.93%	523.26x
tarladalal.com	22.58%	507.19x
ruchiskitchen.com	7.25%	348.07x
milaap.org	5.60%	319.16x
thenewsminute.com	13.49%	292.58x
filmibeat.com	11.64%	287.63x

Composition Percentage: The overlap percentage between the India Cluster audience and the Web attribute.

Index: A comparison of the India Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the India Cluster audience is India Bollywood, Weddings & Gossip.

Content Affinity	Composition	Index
India Bollywood, Weddings & Gossip	27.16%	130.41x
Visa & Immigration	11.11%	83.15x
Assorted Topics #11397 (Movie Trailers, Cooking, India Jobs, Lifestyle Content)	2.55%	58.26x
Malaya	1.18%	49.78x
India News	62.16%	48.15x
Pakistan Cluster	6.00%	27.54x
Dubai Travel	10.41%	19.06x
Nepal News	0.48%	18.78x
Data Analysis & Scripting	15.93%	15.52x
Alt Religion	1.49%	12.56x

Composition Percentage: The overlap percentage between the India Cluster audience and the Content Affinity attribute.

Index: A comparison of the India Cluster audience to the internet population.

DEMOGRAPHICS

The India Cluster audience resonates most for the following age and income brackets.

Age

55-64

Income

$25,000-$49,999