Dstillery Audiences

INDIA CLUSTER

Audience Size: 329 Thousand Devices

Explore the India Cluster Audience

Below you'll find more information about the India Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 329 thousand unique devices whose actions qualify for the India Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The India Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the India Cluster audience is Indian Food Enthusiasts.

Interest Composition Index
Indian Food Enthusiasts 72.15% 31.68x
Readers of Bengali Content 53.50% 26.33x
United Arab Emirates Trip Planners 71.25% 26.22x
Readers of Indian Content 52.20% 23.17x
Cricket Enthusiasts 62.55% 21.46x
Readers of Pakistani Content 40.80% 20.35x
Readers of Telugu Content 60.72% 18.28x
Executive and C-Suite 33.09% 17.93x
Work Visa Researchers 41.85% 15.48x
Vegetarians 31.69% 13.57x
Composition Percentage: The overlap percentage between the India Cluster audience and the Interest attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The India Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the India Cluster audience is Hugo Boss.

Location Composition Index
Hugo Boss 0.01% 4.23x
Maurices 0.01% 3.03x
Gymboree 0.01% 1.50x
Brooks Brothers 0.01% 1.10x
Carhartt 0.04% 0.67x
Composition Percentage: The overlap percentage between the India Cluster audience and the Location attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The India Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the India Cluster audience is sakshi.com.

Website Composition Index
sakshi.com 9.43% 507.00x
andhrajyothy.com 8.43% 491.78x
tollywood.net 7.26% 463.73x
ap7am.com 9.27% 451.98x
sanjeevkapoor.com 14.53% 449.00x
tupaki.com 10.46% 444.01x
samayam.com 6.66% 418.38x
gulte.com 20.51% 343.73x
greatandhra.com 31.04% 312.45x
manjulaskitchen.com 8.17% 299.16x
Composition Percentage: The overlap percentage between the India Cluster audience and the Web attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the India Cluster audience is Visa & Immigration.

Content Affinity Composition Index
Visa & Immigration 3.93% 89.99x
Rural Living 1.00% 70.51x
Decoration & Fabric 0.26% 66.26x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 3.05% 65.90x
India Bollywood, Weddings & Gossip 44.59% 58.88x
Malaya 1.38% 51.96x
Pakistan Cluster 5.97% 44.03x
India News 75.86% 13.80x
Electronic Accessories 6.04% 12.91x
Data Analysis & Scripting 8.81% 11.79x
Composition Percentage: The overlap percentage between the India Cluster audience and the Content Affinity attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The India Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male