Dstillery Audiences

INDIA CLUSTER

Audience Size: 208.5 Thousand Devices

Explore the India Cluster Audience

Below you'll find more information about the India Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 208.5 thousand unique devices whose actions qualify for the India Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The India Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the India Cluster audience is Indian Food Enthusiasts.

Interest Composition Index
Indian Food Enthusiasts 50.23% 38.23x
Readers of Bengali Content 41.91% 30.84x
Bollywood Entertainment Enthusiasts 51.09% 21.15x
Readers of Malayalam Content 55.50% 18.75x
Readers of Indian Content 29.68% 18.65x
United Arab Emirates Trip Planners 58.70% 18.58x
Readers of Pakistani Content 23.49% 15.04x
Deal and Discount Aggregator Researchers 25.42% 14.51x
Cricket Enthusiasts 56.32% 14.14x
Work Visa Researchers 39.02% 13.79x
Composition Percentage: The overlap percentage between the India Cluster audience and the Interest attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The India Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the India Cluster audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.01% 3.55x
American Apparel 0.02% 3.28x
Jos A. Bank Clothiers 0.02% 3.20x
White House Black Market 0.03% 2.96x
Coach 0.01% 2.86x
Patagonia 0.01% 2.74x
Mens Wearhouse 0.02% 2.62x
Chicos 0.02% 2.33x
Aeropostale 0.02% 2.12x
Hollister 0.01% 1.94x
Composition Percentage: The overlap percentage between the India Cluster audience and the Location attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The India Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the India Cluster audience is eenadu.net.

Website Composition Index
eenadu.net 14.77% 417.35x
hebbarskitchen.com 67.85% 330.45x
greatandhra.com 19.48% 268.52x
tarladalal.com 9.44% 255.89x
spiceupthecurry.com 6.65% 205.04x
indianveggiedelight.com 5.47% 180.06x
thenewsminute.com 6.69% 178.86x
vegrecipesofindia.com 24.62% 169.00x
asianetnews.com 12.22% 161.86x
bollywoodshaadis.com 7.30% 160.46x
Composition Percentage: The overlap percentage between the India Cluster audience and the Web attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the India Cluster audience is Visa & Immigration.

Content Affinity Composition Index
Visa & Immigration 2.20% 102.06x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 1.06% 93.08x
Decoration & Fabric 0.26% 66.26x
Malaya 0.92% 47.41x
India Bollywood, Weddings & Gossip 29.84% 41.28x
Pakistan Cluster 1.24% 28.38x
Vegans & Animal Welfare 0.18% 24.84x
Canadian Real Estate Researcher Cluster 0.14% 19.98x
Electronic Accessories 2.05% 16.26x
Data Analysis & Scripting 5.04% 12.40x
Composition Percentage: The overlap percentage between the India Cluster audience and the Content Affinity attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The India Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male