Dstillery Audiences

INDIA CLUSTER

Audience Size: 250.8 Thousand Devices

Explore the India Cluster Audience

Below you'll find more information about the India Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 250.8 thousand unique devices whose actions qualify for the India Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The India Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the India Cluster audience is Indian Food Enthusiasts.

Interest Composition Index
Indian Food Enthusiasts 63.73% 27.45x
Readers of Bengali Content 49.18% 23.78x
United Arab Emirates Trip Planners 74.84% 23.43x
Readers of Indian Content 50.90% 21.29x
Cricket Enthusiasts 64.91% 18.78x
Executive and C-Suite 32.11% 17.97x
Readers of Telugu Content 62.83% 17.60x
Readers of Pakistani Content 40.81% 17.22x
Work Visa Researchers 43.30% 14.52x
Vegetarians 29.90% 12.28x
Composition Percentage: The overlap percentage between the India Cluster audience and the Interest attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The India Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the India Cluster audience is Gap.

Location Composition Index
Gap 0.01% 3.76x
Journeys 0.02% 2.52x
Carhartt 0.01% 0.26x
Composition Percentage: The overlap percentage between the India Cluster audience and the Location attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The India Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the India Cluster audience is eenadu.net.

Website Composition Index
eenadu.net 16.44% 484.62x
hebbarskitchen.com 24.31% 464.85x
gulte.com 19.04% 428.16x
sanjeevkapoor.com 11.97% 418.54x
greatandhra.com 31.48% 328.29x
tarladalal.com 33.51% 286.21x
sharmispassions.com 6.48% 277.68x
asianetnews.com 16.33% 235.97x
foodviva.com 7.14% 228.98x
filmibeat.com 22.78% 219.66x
Composition Percentage: The overlap percentage between the India Cluster audience and the Web attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the India Cluster audience is Visa & Immigration.

Content Affinity Composition Index
Visa & Immigration 3.58% 113.93x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 3.00% 78.86x
Rural Living 1.00% 70.51x
Decoration & Fabric 0.26% 66.26x
India Bollywood, Weddings & Gossip 44.56% 56.20x
Malaya 1.46% 54.61x
Pakistan Cluster 6.31% 43.23x
Alternative Movie Streaming 0.07% 17.25x
Electronic Accessories 5.40% 17.09x
Startup Investment 1.65% 15.91x
Composition Percentage: The overlap percentage between the India Cluster audience and the Content Affinity attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The India Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male