Dstillery Audiences

INDIA CLUSTER

Audience Size: 282.6 Thousand Devices

Explore the India Cluster Audience

Below you'll find more information about the India Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 282.6 thousand unique devices whose actions qualify for the India Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The India Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the India Cluster audience is Indian Food Enthusiasts.

Interest Composition Index
Indian Food Enthusiasts 67.34% 25.98x
Readers of Indian Content 53.90% 22.25x
United Arab Emirates Trip Planners 73.96% 21.70x
Readers of Bengali Content 54.45% 21.53x
Cricket Enthusiasts 68.64% 20.92x
Readers of Telugu Content 62.59% 18.55x
Readers of Pakistani Content 43.80% 17.37x
Readers of Tamil Content 40.34% 14.25x
Executive and C-Suite 34.32% 14.06x
Immigration Rights Advocates 49.67% 13.87x
Composition Percentage: The overlap percentage between the India Cluster audience and the Interest attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The India Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the India Cluster audience is Kate Spade.

Location Composition Index
Kate Spade 0.05% 3.45x
Madewell 0.04% 2.48x
Hugo Boss 0.04% 2.32x
Ann Taylor 0.02% 2.16x
Uniqlo 0.02% 2.03x
Urban Outfitters 0.04% 1.99x
Michael Kors 0.06% 1.96x
Express Outlets 0.01% 1.95x
Ralph Lauren 0.02% 1.90x
Free People 0.03% 1.89x
Composition Percentage: The overlap percentage between the India Cluster audience and the Location attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The India Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the India Cluster audience is mirchi9.com.

Website Composition Index
mirchi9.com 11.21% 618.55x
ap7am.com 10.36% 543.40x
andhrajyothy.com 12.16% 534.73x
tupaki.com 12.46% 529.17x
gulte.com 20.35% 499.80x
sanjeevkapoor.com 13.28% 486.23x
tollywood.net 10.10% 482.12x
greatandhra.com 28.88% 396.71x
tarladalal.com 17.37% 359.21x
einthusan.tv 7.44% 292.35x
Composition Percentage: The overlap percentage between the India Cluster audience and the Web attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the India Cluster audience is Visa & Immigration.

Content Affinity Composition Index
Visa & Immigration 6.44% 82.12x
India Bollywood, Weddings & Gossip 43.06% 74.96x
Rural Living 1.00% 70.51x
Decoration & Fabric 0.26% 66.26x
Malaya 1.18% 62.30x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 2.03% 46.47x
Pakistan Cluster 6.45% 34.64x
India News 72.99% 20.21x
Nepal News 0.43% 15.38x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.35% 13.41x
Composition Percentage: The overlap percentage between the India Cluster audience and the Content Affinity attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The India Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male