Dstillery Audiences

INDIA CLUSTER

Audience Size: 265.5 Thousand Devices

Explore the India Cluster Audience

Below you'll find more information about the India Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 265.5 thousand unique devices whose actions qualify for the India Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The India Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the India Cluster audience is Indian Food Enthusiasts.

Interest Composition Index
Indian Food Enthusiasts 66.30% 31.60x
United Arab Emirates Trip Planners 66.91% 29.54x
Readers of Bengali Content 46.15% 27.40x
Readers of Telugu Content 68.60% 26.08x
Readers of Indian Content 49.50% 23.81x
Readers of Pakistani Content 34.39% 17.75x
Readers of Tamil Content 42.24% 15.27x
Immigration Rights Advocates 36.21% 15.13x
Executive and C-Suite 25.05% 14.05x
Vegetarians 24.27% 11.23x
Composition Percentage: The overlap percentage between the India Cluster audience and the Interest attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The India Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the India Cluster audience is Talbots.

Location Composition Index
Talbots 0.05% 1.58x
Victoria's Secret 0.07% 1.33x
Lane Bryant 0.03% 1.21x
Brooks Brothers 0.03% 1.17x
Gap 0.08% 1.13x
Zumiez 0.02% 1.11x
Coach 0.04% 1.08x
H&M 0.02% 1.04x
Banana Republic 0.03% 0.93x
American Eagle Outfitters 0.03% 0.93x
Composition Percentage: The overlap percentage between the India Cluster audience and the Location attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The India Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the India Cluster audience is greatandhra.com.

Website Composition Index
greatandhra.com 25.77% 720.24x
sanjeevkapoor.com 18.11% 669.47x
manjulaskitchen.com 10.58% 543.22x
indianhealthyrecipes.com 28.67% 542.72x
tarladalal.com 22.15% 538.88x
bawarchi.com 11.93% 518.12x
ruchiskitchen.com 7.69% 361.35x
whiskaffair.com 6.42% 328.40x
thenewsminute.com 14.70% 285.08x
filmibeat.com 14.26% 280.70x
Composition Percentage: The overlap percentage between the India Cluster audience and the Web attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the India Cluster audience is India Bollywood, Weddings & Gossip.

Content Affinity Composition Index
India Bollywood, Weddings & Gossip 28.94% 131.53x
Visa & Immigration 10.63% 89.26x
Assorted Topics #11397 (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 2.74% 62.41x
Malaya 1.18% 52.72x
India News 62.42% 45.44x
Pakistan Cluster 6.13% 29.40x
Dubai Travel 9.97% 19.27x
Data Analysis & Scripting 16.24% 16.21x
Nepal News 0.43% 14.14x
Alt Religion 1.40% 12.47x
Composition Percentage: The overlap percentage between the India Cluster audience and the Content Affinity attribute.
Index: A comparison of the India Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The India Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female