INDIA CLUSTER

Audience Size: 208.5 Thousand Devices

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Explore the India Cluster Audience

Below you'll find more information about the India Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 208.5 thousand unique devices whose actions qualify for the India Cluster audience.

INTERESTS

The India Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the India Cluster audience is Indian Food Enthusiasts.

Interest	Composition	Index
Indian Food Enthusiasts	50.23%	38.23x
Readers of Bengali Content	41.91%	30.84x
Bollywood Entertainment Enthusiasts	51.09%	21.15x
Readers of Malayalam Content	55.50%	18.75x
Readers of Indian Content	29.68%	18.65x
United Arab Emirates Trip Planners	58.70%	18.58x
Readers of Pakistani Content	23.49%	15.04x
Deal and Discount Aggregator Researchers	25.42%	14.51x
Cricket Enthusiasts	56.32%	14.14x
Work Visa Researchers	39.02%	13.79x

Composition Percentage: The overlap percentage between the India Cluster audience and the Interest attribute.

Index: A comparison of the India Cluster audience to the internet population.

APPAREL RETAILERS

The India Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the India Cluster audience is Charlotte Russe.

Location	Composition	Index
Charlotte Russe	0.01%	3.55x
American Apparel	0.02%	3.28x
Jos A. Bank Clothiers	0.02%	3.20x
White House Black Market	0.03%	2.96x
Coach	0.01%	2.86x
Patagonia	0.01%	2.74x
Mens Wearhouse	0.02%	2.62x
Chicos	0.02%	2.33x
Aeropostale	0.02%	2.12x
Hollister	0.01%	1.94x

Composition Percentage: The overlap percentage between the India Cluster audience and the Location attribute.

Index: A comparison of the India Cluster audience to the internet population.

WEBSITES

The India Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the India Cluster audience is eenadu.net.

Website	Composition	Index
eenadu.net	14.77%	417.35x
hebbarskitchen.com	67.85%	330.45x
greatandhra.com	19.48%	268.52x
tarladalal.com	9.44%	255.89x
spiceupthecurry.com	6.65%	205.04x
indianveggiedelight.com	5.47%	180.06x
thenewsminute.com	6.69%	178.86x
vegrecipesofindia.com	24.62%	169.00x
asianetnews.com	12.22%	161.86x
bollywoodshaadis.com	7.30%	160.46x

Composition Percentage: The overlap percentage between the India Cluster audience and the Web attribute.

Index: A comparison of the India Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the India Cluster audience is Visa & Immigration.

Content Affinity	Composition	Index
Visa & Immigration	2.20%	102.06x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content)	1.06%	93.08x
Decoration & Fabric	0.26%	66.26x
Malaya	0.92%	47.41x
India Bollywood, Weddings & Gossip	29.84%	41.28x
Pakistan Cluster	1.24%	28.38x
Vegans & Animal Welfare	0.18%	24.84x
Canadian Real Estate Researcher Cluster	0.14%	19.98x
Electronic Accessories	2.05%	16.26x
Data Analysis & Scripting	5.04%	12.40x

Composition Percentage: The overlap percentage between the India Cluster audience and the Content Affinity attribute.

Index: A comparison of the India Cluster audience to the internet population.

DEMOGRAPHICS

The India Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male