Dstillery Audiences

INDIA NEWS

Audience Size: 8 Million Devices

Explore the India News Audience

Below you'll find more information about the India News audience, broken down in different categories based on their digital and physical behaviors. These are 8 million unique devices whose actions qualify for the India News audience.

Dstillery Crafted Audiences

INTERESTS

The India News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the India News audience is Readers of Bengali Content.

Interest Composition Index
Readers of Bengali Content 23.61% 10.40x
Readers of Pakistani Content 23.34% 9.60x
Readers of Indian Content 24.09% 9.25x
Executive and C-Suite 18.05% 8.71x
Readers of South Asian Content 19.58% 8.54x
Market Intelligence Researchers 19.83% 8.23x
Liberal News Readers 18.74% 8.11x
Entertainment Industry Decision Makers 19.21% 8.08x
Financial Business Intelligence Researchers 18.52% 7.92x
TV Advertising Professionals 18.16% 7.88x
Composition Percentage: The overlap percentage between the India News audience and the Interest attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The India News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the India News audience is White House Black Market.

Location Composition Index
White House Black Market 0.01% 1.40x
Express 0.01% 1.37x
Journeys 0.01% 1.32x
Victoria's Secret 0.01% 1.31x
Old Navy 0.02% 1.27x
The Childrens Place 0.01% 1.21x
Mens Wearhouse 0.01% 1.01x
Carhartt 0.13% 0.99x
Maurices 0.01% 0.88x
Composition Percentage: The overlap percentage between the India News audience and the Location attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Web Insights

WEBSITES

The India News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the India News audience is photogallery.indiatimes.com.

Website Composition Index
photogallery.indiatimes.com 1.47% 16.92x
abplive.com 1.65% 16.78x
asianetnews.com 1.78% 16.43x
deccanherald.com 6.16% 16.41x
idiva.com 1.86% 16.40x
deccanchronicle.com 3.21% 16.35x
zoomtventertainment.com 2.45% 16.32x
siasat.com 1.12% 15.99x
gulte.com 1.22% 15.86x
thehindubusinessline.com 2.09% 15.81x
Composition Percentage: The overlap percentage between the India News audience and the Web attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the India News audience is India Bollywood, Weddings & Gossip.

Content Affinity Composition Index
India Bollywood, Weddings & Gossip 11.98% 9.43x
India Cluster 2.67% 8.95x
Pakistan Cluster 1.66% 8.60x
Visa & Immigration 0.36% 7.92x
Malaya 0.22% 7.43x
Australia & New Zealand Media 2.24% 7.38x
Asia Travel 17.20% 7.30x
Ireland Cluster 6.71% 7.24x
Local & Travel England - North Midlands 0.05% 7.16x
Middle East News 3.38% 7.16x
Composition Percentage: The overlap percentage between the India News audience and the Content Affinity attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The India News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male