Dstillery Audiences

INDIA NEWS

Audience Size: 4.5 Million Devices

Explore the India News Audience

Below you'll find more information about the India News audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the India News audience.

Dstillery Crafted Audiences

INTERESTS

The India News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the India News audience is Readers of Bengali Content.

Interest Composition Index
Readers of Bengali Content 46.81% 19.67x
Readers of Indian Content 40.97% 15.88x
Readers of Pakistani Content 39.03% 15.61x
Executive and C-Suite 31.33% 13.99x
Readers of South Asian Content 28.71% 12.73x
Market Intelligence Researchers 29.23% 11.77x
Financial Business Intelligence Researchers 26.51% 11.71x
Liberal News Readers 26.36% 11.66x
Indian Food Enthusiasts 29.07% 11.49x
Financial News Readers 24.44% 11.28x
Composition Percentage: The overlap percentage between the India News audience and the Interest attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The India News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the India News audience is Club Monaco.

Location Composition Index
Club Monaco 0.01% 1.56x
Hugo Boss 0.03% 1.42x
Ann Taylor 0.02% 1.42x
REI 0.01% 1.41x
Armani 0.02% 1.40x
Uniqlo 0.01% 1.39x
Bonobos 0.01% 1.37x
Express 0.05% 1.36x
Zara 0.02% 1.35x
H&M 0.05% 1.34x
Composition Percentage: The overlap percentage between the India News audience and the Location attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Web Insights

WEBSITES

The India News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the India News audience is movies.ndtv.com.

Website Composition Index
movies.ndtv.com 1.70% 61.61x
jantakareporter.com 2.17% 59.35x
mynation.com 1.60% 56.96x
cricbuzz.com 2.28% 54.37x
einthusan.tv 1.78% 53.92x
laughingcolours.com 1.08% 52.82x
deccanherald.com 4.47% 52.77x
photogallery.indiatimes.com 3.57% 52.68x
tribuneindia.com 3.78% 51.28x
telegraphindia.com 1.97% 49.91x
Composition Percentage: The overlap percentage between the India News audience and the Web attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the India News audience is India Bollywood, Weddings & Gossip.

Content Affinity Composition Index
India Bollywood, Weddings & Gossip 13.78% 26.01x
India Cluster 4.46% 24.81x
Malaya 0.40% 19.91x
Visa & Immigration 1.75% 18.35x
Pakistan Cluster 2.96% 14.91x
Local & Travel England - North Midlands 0.06% 14.32x
Asia Travel 10.85% 11.53x
Middle East News 4.69% 11.39x
Australia & New Zealand Media 4.05% 11.35x
Local & Travel England - Northern England 0.11% 11.15x
Composition Percentage: The overlap percentage between the India News audience and the Content Affinity attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The India News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male