Dstillery Audiences

INDIA NEWS

Audience Size: 7 Million Devices

Explore the India News Audience

Below you'll find more information about the India News audience, broken down in different categories based on their digital and physical behaviors. These are 7 million unique devices whose actions qualify for the India News audience.

Dstillery Crafted Audiences

INTERESTS

The India News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the India News audience is Readers of Bengali Content.

Interest Composition Index
Readers of Bengali Content 30.60% 12.42x
Readers of Pakistani Content 30.77% 11.21x
Readers of Indian Content 30.98% 10.74x
Executive and C-Suite 22.71% 10.43x
Readers of South Asian Content 23.96% 10.22x
Market Intelligence Researchers 24.31% 9.91x
Liberal News Readers 22.48% 9.82x
Entertainment Industry Decision Makers 23.47% 9.80x
TV Advertising Professionals 22.04% 9.63x
Financial Business Intelligence Researchers 22.59% 9.60x
Composition Percentage: The overlap percentage between the India News audience and the Interest attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The India News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the India News audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.37x
Gap 0.01% 1.25x
Old Navy 0.02% 1.19x
Mens Wearhouse 0.01% 1.18x
Journeys 0.01% 1.12x
Express 0.01% 1.10x
The Childrens Place 0.01% 1.08x
Maurices 0.02% 1.08x
Carhartt 0.12% 0.99x
Victoria's Secret 0.01% 0.97x
Composition Percentage: The overlap percentage between the India News audience and the Location attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Web Insights

WEBSITES

The India News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the India News audience is photogallery.indiatimes.com.

Website Composition Index
photogallery.indiatimes.com 1.46% 25.65x
abplive.com 1.41% 25.62x
asianetnews.com 1.72% 25.32x
gulte.com 1.07% 24.67x
idiva.com 1.61% 24.45x
deccanchronicle.com 2.99% 24.29x
zoomtventertainment.com 2.20% 24.21x
livemint.com 11.31% 23.95x
thehindubusinessline.com 2.12% 23.69x
financialexpress.com 3.46% 23.61x
Composition Percentage: The overlap percentage between the India News audience and the Web attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the India News audience is India Bollywood, Weddings & Gossip.

Content Affinity Composition Index
India Bollywood, Weddings & Gossip 11.11% 11.72x
Pakistan Cluster 1.73% 10.55x
India Cluster 2.50% 10.38x
Visa & Immigration 0.39% 9.91x
Australia & New Zealand Media 1.91% 9.33x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.04% 9.28x
Asia Travel 15.72% 9.22x
Ireland Cluster 5.84% 9.22x
Middle East News 3.29% 8.81x
Local & Travel England - North Midlands 0.04% 8.14x
Composition Percentage: The overlap percentage between the India News audience and the Content Affinity attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The India News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male