Dstillery Audiences

INDIA NEWS

Audience Size: 9 Million Devices

Explore the India News Audience

Below you'll find more information about the India News audience, broken down in different categories based on their digital and physical behaviors. These are 9 million unique devices whose actions qualify for the India News audience.

Dstillery Crafted Audiences

INTERESTS

The India News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the India News audience is Readers of Bengali Content.

Interest Composition Index
Readers of Bengali Content 19.85% 11.26x
Readers of Pakistani Content 22.31% 10.18x
Executive and C-Suite 15.41% 10.03x
Readers of Indian Content 22.53% 9.67x
Readers of South Asian Content 15.69% 9.20x
Liberal News Readers 17.43% 9.09x
Mens Fitness Publication Readers 16.80% 9.09x
TV Advertising Professionals 16.15% 9.07x
Entertainment Industry Decision Makers 16.94% 9.03x
Market Intelligence Researchers 19.38% 8.98x
Composition Percentage: The overlap percentage between the India News audience and the Interest attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The India News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the India News audience is LOFT.

Location Composition Index
LOFT 0.02% 1.25x
Express 0.02% 1.15x
Dressbarn 0.02% 1.14x
Gap 0.02% 1.13x
Aeropostale 0.02% 1.13x
J. Crew 0.01% 1.12x
Zumiez 0.01% 1.11x
White House Black Market 0.02% 1.09x
Lane Bryant 0.02% 1.09x
Chicos 0.02% 1.08x
Composition Percentage: The overlap percentage between the India News audience and the Location attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Web Insights

WEBSITES

The India News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the India News audience is deccanherald.com.

Website Composition Index
deccanherald.com 5.20% 17.87x
jiosaavn.com 4.15% 17.83x
asianetnews.com 1.28% 17.62x
tribuneindia.com 1.67% 17.48x
photogallery.indiatimes.com 1.85% 17.40x
thehindubusinessline.com 1.55% 17.26x
thehindu.com 6.97% 16.91x
outlookindia.com 1.53% 16.88x
financialexpress.com 3.24% 16.86x
moneycontrol.com 7.44% 16.79x
Composition Percentage: The overlap percentage between the India News audience and the Web attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the India News audience is India Bollywood, Weddings & Gossip.

Content Affinity Composition Index
India Bollywood, Weddings & Gossip 9.94% 9.97x
Pakistan Cluster 1.03% 9.09x
Visa & Immigration 0.23% 8.79x
India Cluster 2.32% 8.69x
Asia Travel 12.21% 8.23x
Australia & New Zealand Media 1.12% 8.23x
London Tourism & Events 0.01% 8.19x
Middle East News 1.65% 7.91x
Ireland Cluster 2.39% 7.71x
Malaya 0.19% 7.34x
Composition Percentage: The overlap percentage between the India News audience and the Content Affinity attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The India News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male