Dstillery Audiences

INDIA NEWS

Audience Size: 7.9 Million Devices

Explore the India News Audience

Below you'll find more information about the India News audience, broken down in different categories based on their digital and physical behaviors. These are 7.9 million unique devices whose actions qualify for the India News audience.

Dstillery Crafted Audiences

INTERESTS

The India News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the India News audience is Readers of Bengali Content.

Interest Composition Index
Readers of Bengali Content 22.86% 11.91x
Readers of Pakistani Content 23.93% 10.78x
Executive and C-Suite 16.39% 10.38x
Readers of Indian Content 22.87% 10.36x
Readers of South Asian Content 17.52% 9.77x
TV Advertising Professionals 16.51% 9.65x
Entertainment Industry Decision Makers 17.80% 9.65x
Mens Fitness Publication Readers 16.35% 9.63x
Liberal News Readers 17.02% 9.62x
Market Intelligence Researchers 19.22% 9.58x
Composition Percentage: The overlap percentage between the India News audience and the Interest attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The India News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the India News audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.02x
Composition Percentage: The overlap percentage between the India News audience and the Location attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Web Insights

WEBSITES

The India News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the India News audience is asianetnews.com.

Website Composition Index
asianetnews.com 1.24% 19.23x
abplive.com 1.35% 19.15x
jiosaavn.com 6.44% 18.69x
bollywoodshaadis.com 1.12% 18.66x
thehindubusinessline.com 1.92% 18.14x
photogallery.indiatimes.com 1.64% 18.14x
deccanherald.com 6.42% 18.14x
outlookindia.com 1.46% 17.96x
thehindu.com 8.03% 17.92x
deccanchronicle.com 2.05% 17.88x
Composition Percentage: The overlap percentage between the India News audience and the Web attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the India News audience is India Bollywood, Weddings & Gossip.

Content Affinity Composition Index
India Bollywood, Weddings & Gossip 9.37% 10.76x
Visa & Immigration 0.26% 9.49x
India Cluster 2.51% 9.44x
Pakistan Cluster 1.46% 9.17x
Australia & New Zealand Media 1.34% 8.58x
Asia Travel 14.12% 8.39x
Ireland Cluster 3.07% 8.22x
London Tourism & Events 0.02% 8.13x
Malaya 0.23% 8.05x
Middle East News 2.17% 7.86x
Composition Percentage: The overlap percentage between the India News audience and the Content Affinity attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The India News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male