Dstillery Audiences

INDIA NEWS

Audience Size: 9.6 Million Devices

Explore the India News Audience

Below you'll find more information about the India News audience, broken down in different categories based on their digital and physical behaviors. These are 9.6 million unique devices whose actions qualify for the India News audience.

Dstillery Crafted Audiences

INTERESTS

The India News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the India News audience is Readers of Bengali Content.

Interest Composition Index
Readers of Bengali Content 26.06% 13.78x
Readers of Pakistani Content 23.70% 12.36x
Readers of Indian Content 23.28% 11.92x
Executive and C-Suite 18.62% 10.98x
Readers of South Asian Content 19.39% 10.64x
Market Intelligence Researchers 19.56% 10.15x
Liberal News Readers 18.65% 10.09x
Entertainment Industry Decision Makers 18.07% 9.97x
Financial Business Intelligence Researchers 18.02% 9.77x
Retirement Planning Amid Covid-19 8.10% 9.74x
Composition Percentage: The overlap percentage between the India News audience and the Interest attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The India News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the India News audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.20x
Victoria's Secret 0.01% 1.12x
Carhartt 0.12% 0.95x
Maurices 0.01% 0.93x
Composition Percentage: The overlap percentage between the India News audience and the Location attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Web Insights

WEBSITES

The India News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the India News audience is abplive.com.

Website Composition Index
abplive.com 1.84% 19.65x
photogallery.indiatimes.com 1.71% 19.65x
deccanchronicle.com 3.13% 19.29x
asianetnews.com 1.74% 19.24x
idiva.com 1.91% 19.11x
deccanherald.com 5.87% 19.00x
dnaindia.com 2.89% 18.66x
livemint.com 11.92% 18.48x
thehindubusinessline.com 2.31% 18.40x
gulte.com 1.23% 18.35x
Composition Percentage: The overlap percentage between the India News audience and the Web attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the India News audience is India Bollywood, Weddings & Gossip.

Content Affinity Composition Index
India Bollywood, Weddings & Gossip 11.66% 12.64x
India Cluster 2.86% 11.90x
Pakistan Cluster 1.55% 10.63x
Visa & Immigration 0.43% 10.20x
Malaya 0.26% 9.52x
Australia & New Zealand Media 2.42% 9.07x
Ireland Cluster 6.76% 8.78x
Asia Travel 17.02% 8.76x
Local & Travel England - North Midlands 0.04% 8.68x
Middle East News 3.34% 8.57x
Composition Percentage: The overlap percentage between the India News audience and the Content Affinity attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The India News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male