Explore the India News Audience
Below you'll find more information about the India News audience, broken down in different categories based on their digital and physical behaviors. These are 7 million unique devices whose actions qualify for the India News audience.
INTERESTS
The India News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the India News audience is Readers of Bengali Content.
| Interest | Composition | Index |
| Readers of Bengali Content | 30.60% | 12.42x |
| Readers of Pakistani Content | 30.77% | 11.21x |
| Readers of Indian Content | 30.98% | 10.74x |
| Executive and C-Suite | 22.71% | 10.43x |
| Readers of South Asian Content | 23.96% | 10.22x |
| Market Intelligence Researchers | 24.31% | 9.91x |
| Liberal News Readers | 22.48% | 9.82x |
| Entertainment Industry Decision Makers | 23.47% | 9.80x |
| TV Advertising Professionals | 22.04% | 9.63x |
| Financial Business Intelligence Researchers | 22.59% | 9.60x |
Composition Percentage:
The overlap percentage between the India News audience and the Interest attribute.
Index: A comparison of the India News audience to the internet population.
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APPAREL RETAILERS
The India News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the India News audience is Banana Republic.
| Location | Composition | Index |
| Banana Republic | 0.01% | 1.37x |
| Gap | 0.01% | 1.25x |
| Old Navy | 0.02% | 1.19x |
| Mens Wearhouse | 0.01% | 1.18x |
| Journeys | 0.01% | 1.12x |
| Express | 0.01% | 1.10x |
| The Childrens Place | 0.01% | 1.08x |
| Maurices | 0.02% | 1.08x |
| Carhartt | 0.12% | 0.99x |
| Victoria's Secret | 0.01% | 0.97x |
Composition Percentage:
The overlap percentage between the India News audience and the Location attribute.
Index: A comparison of the India News audience to the internet population.
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WEBSITES
The India News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the India News audience is photogallery.indiatimes.com.
| Website | Composition | Index |
| photogallery.indiatimes.com | 1.46% | 25.65x |
| abplive.com | 1.41% | 25.62x |
| asianetnews.com | 1.72% | 25.32x |
| gulte.com | 1.07% | 24.67x |
| idiva.com | 1.61% | 24.45x |
| deccanchronicle.com | 2.99% | 24.29x |
| zoomtventertainment.com | 2.20% | 24.21x |
| livemint.com | 11.31% | 23.95x |
| thehindubusinessline.com | 2.12% | 23.69x |
| financialexpress.com | 3.46% | 23.61x |
Composition Percentage:
The overlap percentage between the India News audience and the Web attribute.
Index: A comparison of the India News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the India News audience is India Bollywood, Weddings & Gossip.
| Content Affinity | Composition | Index |
| India Bollywood, Weddings & Gossip | 11.11% | 11.72x |
| Pakistan Cluster | 1.73% | 10.55x |
| India Cluster | 2.50% | 10.38x |
| Visa & Immigration | 0.39% | 9.91x |
| Australia & New Zealand Media | 1.91% | 9.33x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.04% | 9.28x |
| Asia Travel | 15.72% | 9.22x |
| Ireland Cluster | 5.84% | 9.22x |
| Middle East News | 3.29% | 8.81x |
| Local & Travel England - North Midlands | 0.04% | 8.14x |
Composition Percentage:
The overlap percentage between the India News audience and the Content Affinity attribute.
Index: A comparison of the India News audience to the internet population.
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DEMOGRAPHICS
The India News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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