Dstillery Audiences

INDIA NEWS

Audience Size: 4.6 Million Devices

Explore the India News Audience

Below you'll find more information about the India News audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the India News audience.

Dstillery Crafted Audiences

INTERESTS

The India News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the India News audience is Readers of Bengali Content.

Interest Composition Index
Readers of Bengali Content 21.45% 14.94x
Women’s Lifestyle Blogs Researchers 8.00% 13.33x
Readers of Pakistani Content 20.58% 12.90x
Women's Fitness Enthusiasts 9.07% 12.36x
Mens Fitness Publication Readers 8.84% 12.21x
Readers of Indian Content 20.39% 12.11x
Cholesterol Researchers 4.70% 11.97x
Women's Health Researchers 9.21% 11.94x
Bollywood Entertainment Enthusiasts 22.96% 11.51x
Home Custom Bedroom Decorators 2.31% 11.39x
Composition Percentage: The overlap percentage between the India News audience and the Interest attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The India News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the India News audience is LOFT.

Location Composition Index
LOFT 0.01% 1.54x
Dressbarn 0.01% 1.37x
Chicos 0.01% 1.24x
Gymboree 0.02% 1.23x
White House Black Market 0.01% 1.19x
Zumiez 0.02% 1.13x
Old Navy 0.02% 1.10x
Patagonia 0.01% 1.06x
Express 0.01% 1.04x
H&M 0.01% 1.02x
Composition Percentage: The overlap percentage between the India News audience and the Location attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Web Insights

WEBSITES

The India News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the India News audience is dnaindia.com.

Website Composition Index
dnaindia.com 4.84% 26.17x
news18.com 13.07% 25.59x
moneycontrol.com 5.90% 25.03x
tribuneindia.com 3.85% 24.58x
insidehalton.com 1.91% 24.40x
thehindu.com 4.70% 24.26x
bollywoodshaadis.com 1.07% 24.17x
mensxp.com 2.62% 24.08x
photogallery.indiatimes.com 1.55% 24.07x
bollywoodlife.com 2.47% 23.85x
Composition Percentage: The overlap percentage between the India News audience and the Web attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the India News audience is India Bollywood, Weddings & Gossip.

Content Affinity Composition Index
India Bollywood, Weddings & Gossip 8.46% 13.83x
Canada Tourism Research Cluster 1.73% 11.92x
Pakistan Cluster 0.37% 11.17x
Asia Travel 6.01% 10.86x
Visa & Immigration 0.18% 10.72x
Quebec Vacations 0.57% 10.13x
Malaya 0.15% 9.97x
India Cluster 2.45% 9.93x
Australia & New Zealand Media 1.38% 9.86x
Vancouver British Columbia Research Cluster 0.76% 9.52x
Composition Percentage: The overlap percentage between the India News audience and the Content Affinity attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The India News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male