Explore the India News Audience
Below you'll find more information about the India News audience, broken down in different categories based on their digital and physical behaviors. These are 8 million unique devices whose actions qualify for the India News audience.
INTERESTS
The India News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the India News audience is Readers of Bengali Content.
| Interest | Composition | Index |
| Readers of Bengali Content | 23.61% | 10.40x |
| Readers of Pakistani Content | 23.34% | 9.60x |
| Readers of Indian Content | 24.09% | 9.25x |
| Executive and C-Suite | 18.05% | 8.71x |
| Readers of South Asian Content | 19.58% | 8.54x |
| Market Intelligence Researchers | 19.83% | 8.23x |
| Liberal News Readers | 18.74% | 8.11x |
| Entertainment Industry Decision Makers | 19.21% | 8.08x |
| Financial Business Intelligence Researchers | 18.52% | 7.92x |
| TV Advertising Professionals | 18.16% | 7.88x |
Composition Percentage:
The overlap percentage between the India News audience and the Interest attribute.
Index: A comparison of the India News audience to the internet population.
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APPAREL RETAILERS
The India News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the India News audience is White House Black Market.
| Location | Composition | Index |
| White House Black Market | 0.01% | 1.40x |
| Express | 0.01% | 1.37x |
| Journeys | 0.01% | 1.32x |
| Victoria's Secret | 0.01% | 1.31x |
| Old Navy | 0.02% | 1.27x |
| The Childrens Place | 0.01% | 1.21x |
| Mens Wearhouse | 0.01% | 1.01x |
| Carhartt | 0.13% | 0.99x |
| Maurices | 0.01% | 0.88x |
Composition Percentage:
The overlap percentage between the India News audience and the Location attribute.
Index: A comparison of the India News audience to the internet population.
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WEBSITES
The India News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the India News audience is photogallery.indiatimes.com.
| Website | Composition | Index |
| photogallery.indiatimes.com | 1.47% | 16.92x |
| abplive.com | 1.65% | 16.78x |
| asianetnews.com | 1.78% | 16.43x |
| deccanherald.com | 6.16% | 16.41x |
| idiva.com | 1.86% | 16.40x |
| deccanchronicle.com | 3.21% | 16.35x |
| zoomtventertainment.com | 2.45% | 16.32x |
| siasat.com | 1.12% | 15.99x |
| gulte.com | 1.22% | 15.86x |
| thehindubusinessline.com | 2.09% | 15.81x |
Composition Percentage:
The overlap percentage between the India News audience and the Web attribute.
Index: A comparison of the India News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the India News audience is India Bollywood, Weddings & Gossip.
| Content Affinity | Composition | Index |
| India Bollywood, Weddings & Gossip | 11.98% | 9.43x |
| India Cluster | 2.67% | 8.95x |
| Pakistan Cluster | 1.66% | 8.60x |
| Visa & Immigration | 0.36% | 7.92x |
| Malaya | 0.22% | 7.43x |
| Australia & New Zealand Media | 2.24% | 7.38x |
| Asia Travel | 17.20% | 7.30x |
| Ireland Cluster | 6.71% | 7.24x |
| Local & Travel England - North Midlands | 0.05% | 7.16x |
| Middle East News | 3.38% | 7.16x |
Composition Percentage:
The overlap percentage between the India News audience and the Content Affinity attribute.
Index: A comparison of the India News audience to the internet population.
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DEMOGRAPHICS
The India News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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