Explore the India News Audience
Below you'll find more information about the India News audience, broken down in different categories based on their digital and physical behaviors. These are 8.5 million unique devices whose actions qualify for the India News audience.
INTERESTS
The India News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the India News audience is Readers of Bengali Content.
| Interest | Composition | Index |
| Readers of Bengali Content | 17.42% | 12.17x |
| Readers of Pakistani Content | 20.19% | 10.85x |
| Executive and C-Suite | 13.18% | 10.74x |
| Readers of Indian Content | 19.46% | 10.38x |
| Mens Fitness Publication Readers | 12.29% | 9.89x |
| Women’s Lifestyle Blogs Researchers | 12.47% | 9.81x |
| Liberal News Readers | 13.04% | 9.69x |
| TV Advertising Professionals | 12.79% | 9.65x |
| Market Intelligence Researchers | 15.08% | 9.63x |
| Women's Fitness Enthusiasts | 11.21% | 9.56x |
Composition Percentage:
The overlap percentage between the India News audience and the Interest attribute.
Index: A comparison of the India News audience to the internet population.
Curious about what else the India News audience is interested in?
Sign Up
APPAREL RETAILERS
The India News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the India News audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.02% | 1.26x |
| Forever 21 | 0.01% | 1.09x |
| J. Crew | 0.01% | 1.08x |
| Gymboree | 0.01% | 1.06x |
| Old Navy | 0.03% | 1.04x |
| Gap | 0.02% | 1.02x |
| Banana Republic | 0.02% | 1.00x |
| Jos A. Bank Clothiers | 0.01% | 0.99x |
| Aeropostale | 0.02% | 0.99x |
| LOFT | 0.02% | 0.99x |
Composition Percentage:
The overlap percentage between the India News audience and the Location attribute.
Index: A comparison of the India News audience to the internet population.
Want to find more of the India News audience in the real world?
Sign Up
WEBSITES
The India News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the India News audience is deccanherald.com.
| Website | Composition | Index |
| deccanherald.com | 3.66% | 18.91x |
| tribuneindia.com | 2.74% | 18.51x |
| jiosaavn.com | 2.18% | 18.43x |
| moneycontrol.com | 8.00% | 18.23x |
| photogallery.indiatimes.com | 1.91% | 18.21x |
| dnaindia.com | 6.67% | 18.15x |
| asianetnews.com | 1.14% | 18.10x |
| thehindubusinessline.com | 1.16% | 18.09x |
| greatandhra.com | 1.21% | 17.72x |
| abplive.com | 1.57% | 17.71x |
Composition Percentage:
The overlap percentage between the India News audience and the Web attribute.
Index: A comparison of the India News audience to the internet population.
Want to see more of the websites the India News audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the India News audience is India Bollywood, Weddings & Gossip.
| Content Affinity | Composition | Index |
| India Bollywood, Weddings & Gossip | 9.62% | 10.74x |
| Visa & Immigration | 0.18% | 9.50x |
| Pakistan Cluster | 0.70% | 9.17x |
| Asia Travel | 9.19% | 8.74x |
| India Cluster | 2.51% | 8.43x |
| Australia & New Zealand Media | 0.72% | 8.25x |
| Malaya | 0.23% | 8.10x |
| Assorted Topics (Television, Origami, Men's Health) | 0.38% | 7.74x |
| Fashion Cluster | 4.16% | 7.55x |
| Middle East News | 1.11% | 7.55x |
Composition Percentage:
The overlap percentage between the India News audience and the Content Affinity attribute.
Index: A comparison of the India News audience to the internet population.
Want to see more of the Content Affinities the India News audience visits?
Sign Up
DEMOGRAPHICS
The India News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the India News audience?
Sign Up