Dstillery Audiences

INDIA NEWS

Audience Size: 5.8 Million Devices

Explore the India News Audience

Below you'll find more information about the India News audience, broken down in different categories based on their digital and physical behaviors. These are 5.8 million unique devices whose actions qualify for the India News audience.

Dstillery Crafted Audiences

INTERESTS

The India News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the India News audience is Readers of Bengali Content.

Interest Composition Index
Readers of Bengali Content 15.97% 12.30x
Executive and C-Suite 11.01% 10.79x
Readers of Pakistani Content 18.11% 10.69x
Women’s Lifestyle Blogs Researchers 10.26% 10.18x
Readers of Indian Content 17.13% 10.12x
Mens Fitness Publication Readers 9.92% 10.05x
Women's Fitness Enthusiasts 9.44% 9.92x
Liberal News Readers 10.47% 9.81x
Bollywood Entertainment Enthusiasts 22.43% 9.78x
Women's Health Researchers 9.71% 9.72x
Composition Percentage: The overlap percentage between the India News audience and the Interest attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The India News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the India News audience is Talbots.

Location Composition Index
Talbots 0.01% 1.24x
Gymboree 0.02% 1.18x
Gap 0.01% 1.17x
Aeropostale 0.02% 1.17x
Chicos 0.01% 1.17x
Lane Bryant 0.01% 1.13x
Mens Wearhouse 0.02% 1.13x
LOFT 0.01% 1.12x
American Eagle Outfitters 0.01% 1.08x
Old Navy 0.02% 1.07x
Composition Percentage: The overlap percentage between the India News audience and the Location attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Web Insights

WEBSITES

The India News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the India News audience is tribuneindia.com.

Website Composition Index
tribuneindia.com 4.09% 18.92x
jiosaavn.com 1.14% 18.00x
photogallery.indiatimes.com 1.88% 17.99x
dnaindia.com 5.72% 17.90x
deccanherald.com 3.64% 17.74x
moneycontrol.com 7.44% 17.66x
insidehalton.com 2.49% 17.43x
espncricinfo.com 1.13% 17.20x
news18.com 20.38% 17.18x
mensxp.com 2.75% 17.16x
Composition Percentage: The overlap percentage between the India News audience and the Web attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the India News audience is India Bollywood, Weddings & Gossip.

Content Affinity Composition Index
India Bollywood, Weddings & Gossip 9.26% 10.71x
Canada Tourism Research Cluster 2.08% 8.89x
Asia Travel 7.29% 8.84x
Pakistan Cluster 0.58% 8.56x
India Cluster 2.38% 8.09x
Malaya 0.20% 8.01x
Australia & New Zealand Media 0.66% 8.00x
Visa & Immigration 0.16% 7.97x
Mining & Natural Resources 0.05% 7.64x
Assorted Topics (Television, Origami, Men's Health) 0.32% 7.55x
Composition Percentage: The overlap percentage between the India News audience and the Content Affinity attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The India News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male