Dstillery Audiences

INDIA NEWS

Audience Size: 4.3 Million Devices

Explore the India News Audience

Below you'll find more information about the India News audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the India News audience.

Dstillery Crafted Audiences

INTERESTS

The India News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the India News audience is Readers of Bengali Content.

Interest Composition Index
Readers of Bengali Content 24.26% 21.05x
Readers of Pakistani Content 23.72% 19.46x
Readers of Indian Content 24.26% 18.69x
Executive and C-Suite 19.12% 17.88x
TV Advertising Professionals 19.12% 17.81x
Liberal News Readers 19.07% 17.73x
Entertainment Industry Decision Makers 19.17% 17.71x
Readers of South Asian Content 19.81% 17.68x
Entertainment & Tabloid Magazine Readers 19.96% 17.38x
Financial Business Intelligence Researchers 18.33% 17.21x
Composition Percentage: The overlap percentage between the India News audience and the Interest attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The India News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the India News audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.02% 3.20x
The Childrens Place 0.01% 2.50x
Carhartt 0.06% 1.23x
Composition Percentage: The overlap percentage between the India News audience and the Location attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Web Insights

WEBSITES

The India News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the India News audience is photogallery.indiatimes.com.

Website Composition Index
photogallery.indiatimes.com 1.39% 21.29x
deccanchronicle.com 2.56% 19.82x
deccanherald.com 7.42% 19.68x
asianetnews.com 1.41% 19.66x
thehindubusinessline.com 2.18% 19.48x
jiosaavn.com 10.24% 19.28x
abplive.com 1.41% 19.16x
thehindu.com 8.30% 19.12x
livemint.com 11.44% 18.98x
financialexpress.com 3.09% 18.86x
Composition Percentage: The overlap percentage between the India News audience and the Web attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the India News audience is India Bollywood, Weddings & Gossip.

Content Affinity Composition Index
India Bollywood, Weddings & Gossip 9.71% 19.08x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.13% 18.41x
Australia & New Zealand Media 1.57% 16.94x
Pakistan Cluster 1.67% 16.27x
Visa & Immigration 0.23% 15.54x
Ireland Cluster 3.99% 15.13x
India Cluster 2.61% 14.98x
Asia Travel 12.91% 14.63x
Middle East News 2.55% 14.28x
Video Content Sites 1.44% 13.89x
Composition Percentage: The overlap percentage between the India News audience and the Content Affinity attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The India News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male