Dstillery Audiences

INDIA NEWS

Audience Size: 8.5 Million Devices

Explore the India News Audience

Below you'll find more information about the India News audience, broken down in different categories based on their digital and physical behaviors. These are 8.5 million unique devices whose actions qualify for the India News audience.

Dstillery Crafted Audiences

INTERESTS

The India News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the India News audience is Readers of Bengali Content.

Interest Composition Index
Readers of Bengali Content 17.42% 12.17x
Readers of Pakistani Content 20.19% 10.85x
Executive and C-Suite 13.18% 10.74x
Readers of Indian Content 19.46% 10.38x
Mens Fitness Publication Readers 12.29% 9.89x
Women’s Lifestyle Blogs Researchers 12.47% 9.81x
Liberal News Readers 13.04% 9.69x
TV Advertising Professionals 12.79% 9.65x
Market Intelligence Researchers 15.08% 9.63x
Women's Fitness Enthusiasts 11.21% 9.56x
Composition Percentage: The overlap percentage between the India News audience and the Interest attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The India News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the India News audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 1.26x
Forever 21 0.01% 1.09x
J. Crew 0.01% 1.08x
Gymboree 0.01% 1.06x
Old Navy 0.03% 1.04x
Gap 0.02% 1.02x
Banana Republic 0.02% 1.00x
Jos A. Bank Clothiers 0.01% 0.99x
Aeropostale 0.02% 0.99x
LOFT 0.02% 0.99x
Composition Percentage: The overlap percentage between the India News audience and the Location attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Web Insights

WEBSITES

The India News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the India News audience is deccanherald.com.

Website Composition Index
deccanherald.com 3.66% 18.91x
tribuneindia.com 2.74% 18.51x
jiosaavn.com 2.18% 18.43x
moneycontrol.com 8.00% 18.23x
photogallery.indiatimes.com 1.91% 18.21x
dnaindia.com 6.67% 18.15x
asianetnews.com 1.14% 18.10x
thehindubusinessline.com 1.16% 18.09x
greatandhra.com 1.21% 17.72x
abplive.com 1.57% 17.71x
Composition Percentage: The overlap percentage between the India News audience and the Web attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the India News audience is India Bollywood, Weddings & Gossip.

Content Affinity Composition Index
India Bollywood, Weddings & Gossip 9.62% 10.74x
Visa & Immigration 0.18% 9.50x
Pakistan Cluster 0.70% 9.17x
Asia Travel 9.19% 8.74x
India Cluster 2.51% 8.43x
Australia & New Zealand Media 0.72% 8.25x
Malaya 0.23% 8.10x
Assorted Topics (Television, Origami, Men's Health) 0.38% 7.74x
Fashion Cluster 4.16% 7.55x
Middle East News 1.11% 7.55x
Composition Percentage: The overlap percentage between the India News audience and the Content Affinity attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The India News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male