Dstillery Audiences

INDIA NEWS

Audience Size: 5.3 Million Devices

Explore the India News Audience

Below you'll find more information about the India News audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the India News audience.

Dstillery Crafted Audiences

INTERESTS

The India News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the India News audience is Readers of Bengali Content.

Interest Composition Index
Readers of Bengali Content 47.97% 16.96x
Readers of Indian Content 38.21% 14.63x
Readers of Pakistani Content 38.82% 14.26x
Executive and C-Suite 35.02% 11.89x
Readers of South Asian Content 31.17% 11.58x
Market Intelligence Researchers 32.83% 10.80x
Liberal News Readers 30.50% 10.69x
Techies 28.40% 10.47x
Entertainment Industry Decision Makers 25.85% 10.39x
Financial Business Intelligence Researchers 30.85% 10.38x
Composition Percentage: The overlap percentage between the India News audience and the Interest attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The India News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the India News audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.01% 1.34x
H&M 0.05% 1.29x
Tommy Bahama 0.01% 1.26x
Urban Outfitters 0.03% 1.22x
Kate Spade 0.02% 1.21x
Armani 0.02% 1.19x
American Apparel 0.02% 1.19x
Uniqlo 0.01% 1.16x
Michael Kors 0.03% 1.13x
Zara 0.02% 1.13x
Composition Percentage: The overlap percentage between the India News audience and the Location attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Web Insights

WEBSITES

The India News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the India News audience is jantakareporter.com.

Website Composition Index
jantakareporter.com 1.80% 45.27x
movies.ndtv.com 1.41% 45.00x
mynation.com 1.46% 42.56x
laughingcolours.com 1.00% 40.36x
tribuneindia.com 2.71% 39.48x
cricbuzz.com 1.75% 38.80x
photogallery.indiatimes.com 3.19% 38.15x
gulte.com 1.50% 38.13x
abplive.com 2.29% 37.97x
telegraphindia.com 1.37% 37.71x
Composition Percentage: The overlap percentage between the India News audience and the Web attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the India News audience is India Bollywood, Weddings & Gossip.

Content Affinity Composition Index
India Bollywood, Weddings & Gossip 12.41% 21.63x
India Cluster 3.87% 20.07x
Malaya 0.32% 16.93x
Visa & Immigration 1.14% 15.16x
Pakistan Cluster 2.44% 13.72x
Local & Travel England - North Midlands 0.06% 12.19x
Australia & New Zealand Media 3.62% 11.40x
Asia Travel 12.66% 10.93x
Local & Travel England - Northern England 0.12% 10.84x
Nepal News 0.30% 10.84x
Composition Percentage: The overlap percentage between the India News audience and the Content Affinity attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The India News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male