Dstillery Audiences

INDIA NEWS

Audience Size: 2.5 Million Devices

Explore the India News Audience

Below you'll find more information about the India News audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the India News audience.

Dstillery Crafted Audiences

INTERESTS

The India News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the India News audience is Readers of Bengali Content.

Interest Composition Index
Readers of Bengali Content 45.32% 24.16x
Readers of Indian Content 37.21% 18.99x
Readers of Pakistani Content 34.32% 18.06x
Cricket Enthusiasts 45.05% 17.41x
Executive and C-Suite 28.90% 15.00x
United Arab Emirates Trip Planners 36.98% 14.98x
Indian Food Enthusiasts 29.32% 14.64x
Readers of South Asian Content 24.62% 12.48x
Readers of Telugu Content 32.71% 12.42x
Financial Business Intelligence Researchers 20.88% 11.63x
Composition Percentage: The overlap percentage between the India News audience and the Interest attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The India News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the India News audience is Zara.

Location Composition Index
Zara 0.04% 1.98x
REI 0.03% 1.88x
Armani 0.03% 1.84x
Joe's Jeans 0.01% 1.77x
Club Monaco 0.01% 1.77x
Ann Taylor 0.03% 1.64x
Intermix 0.01% 1.57x
American Apparel 0.04% 1.52x
Express Outlets 0.00% 1.42x
Eddie Bauer 0.02% 1.42x
Composition Percentage: The overlap percentage between the India News audience and the Location attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Web Insights

WEBSITES

The India News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the India News audience is movies.ndtv.com.

Website Composition Index
movies.ndtv.com 2.71% 147.60x
photogallery.indiatimes.com 4.96% 129.30x
bankifsccode.com 1.12% 129.27x
jantakareporter.com 1.07% 122.78x
cricbuzz.com 4.00% 118.29x
deccanherald.com 3.62% 117.50x
bollywoodhungama.com 2.24% 113.13x
dnaindia.com 2.76% 111.27x
thehindubusinessline.com 3.19% 106.14x
deccanchronicle.com 4.86% 105.65x
Composition Percentage: The overlap percentage between the India News audience and the Web attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the India News audience is India Bollywood, Weddings & Gossip.

Content Affinity Composition Index
India Bollywood, Weddings & Gossip 12.68% 56.25x
India Cluster 6.26% 45.83x
Malaya 0.74% 36.50x
Visa & Immigration 3.63% 33.18x
Pakistan Cluster 4.22% 21.87x
Nepal News 0.50% 20.79x
Local & Travel England - North Midlands 0.06% 19.45x
Middle East News 4.99% 14.11x
Asia Travel 6.89% 13.98x
Local & Travel England - Northern England 0.10% 13.64x
Composition Percentage: The overlap percentage between the India News audience and the Content Affinity attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The India News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male