Dstillery Audiences

INDIA NEWS

Audience Size: 2.6 Million Devices

Explore the India News Audience

Below you'll find more information about the India News audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the India News audience.

Dstillery Crafted Audiences

INTERESTS

The India News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the India News audience is Readers of Bengali Content.

Interest Composition Index
Readers of Bengali Content 43.07% 29.20x
Readers of Indian Content 34.57% 22.03x
Readers of Pakistani Content 33.27% 21.34x
Cricket Enthusiasts 38.68% 21.21x
United Arab Emirates Trip Planners 34.68% 17.73x
Executive and C-Suite 28.55% 17.48x
Indian Food Enthusiasts 26.45% 17.37x
Readers of South Asian Content 22.65% 15.49x
Financial Business Intelligence Researchers 20.43% 13.71x
Readers of Telugu Content 29.34% 13.64x
Composition Percentage: The overlap percentage between the India News audience and the Interest attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The India News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the India News audience is REI.

Location Composition Index
REI 0.02% 1.77x
Michael Kors 0.02% 1.73x
American Apparel 0.04% 1.68x
Banana Republic 0.04% 1.61x
Kate Spade 0.02% 1.61x
Charlotte Russe 0.02% 1.58x
Zara 0.02% 1.53x
Abercrombie & Fitch 0.03% 1.51x
Bonobos 0.04% 1.48x
Armani 0.04% 1.46x
Composition Percentage: The overlap percentage between the India News audience and the Location attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Web Insights

WEBSITES

The India News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the India News audience is movies.ndtv.com.

Website Composition Index
movies.ndtv.com 2.69% 111.26x
jantakareporter.com 1.11% 98.36x
photogallery.indiatimes.com 4.20% 96.84x
bankifsccode.com 1.05% 96.82x
outlookindia.com 1.03% 92.95x
cricbuzz.com 3.77% 91.73x
deccanherald.com 4.26% 90.73x
bollywoodhungama.com 2.04% 87.85x
thehindubusinessline.com 3.62% 81.90x
telegraphindia.com 3.78% 80.83x
Composition Percentage: The overlap percentage between the India News audience and the Web attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the India News audience is India Bollywood, Weddings & Gossip.

Content Affinity Composition Index
India Bollywood, Weddings & Gossip 13.46% 50.23x
India Cluster 5.82% 42.06x
Malaya 0.67% 32.95x
Visa & Immigration 3.32% 30.53x
Nepal News 0.45% 19.01x
Pakistan Cluster 3.87% 17.53x
Local & Travel England - North Midlands 0.04% 15.86x
Middle East News 5.10% 13.54x
Local & Travel England - Northern England 0.10% 13.26x
Dubai Travel 4.53% 13.23x
Composition Percentage: The overlap percentage between the India News audience and the Content Affinity attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The India News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male