Dstillery Audiences

INDIA NEWS

Audience Size: 2.8 Million Devices

Explore the India News Audience

Below you'll find more information about the India News audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the India News audience.

Dstillery Crafted Audiences

INTERESTS

The India News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the India News audience is Readers of Bengali Content.

Interest Composition Index
Readers of Bengali Content 42.56% 27.95x
Readers of Indian Content 31.79% 22.23x
Readers of Pakistani Content 32.03% 21.39x
Cricket Enthusiasts 38.59% 20.51x
United Arab Emirates Trip Planners 33.64% 17.06x
Executive and C-Suite 27.40% 17.02x
Indian Food Enthusiasts 24.61% 16.43x
Readers of South Asian Content 20.62% 14.93x
Readers of Telugu Content 27.90% 14.04x
Financial Business Intelligence Researchers 19.78% 13.56x
Composition Percentage: The overlap percentage between the India News audience and the Interest attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The India News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the India News audience is Patagonia.

Location Composition Index
Patagonia 0.02% 1.68x
Uniqlo 0.02% 1.65x
Ann Taylor 0.04% 1.61x
Bonobos 0.08% 1.48x
Columbia 0.02% 1.47x
Zara 0.03% 1.46x
Levi Strauss 0.03% 1.44x
Abercrombie & Fitch 0.05% 1.39x
American Apparel 0.04% 1.33x
Topshop 0.02% 1.32x
Composition Percentage: The overlap percentage between the India News audience and the Location attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Web Insights

WEBSITES

The India News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the India News audience is movies.ndtv.com.

Website Composition Index
movies.ndtv.com 2.27% 100.23x
jantakareporter.com 1.39% 89.63x
outlookindia.com 1.07% 87.79x
deccanherald.com 4.19% 82.05x
bollywoodhungama.com 1.74% 80.60x
photogallery.indiatimes.com 4.03% 79.85x
hindustantimes.com 6.10% 78.25x
telegraphindia.com 3.64% 76.33x
cricbuzz.com 5.21% 76.32x
thehindubusinessline.com 4.34% 75.45x
Composition Percentage: The overlap percentage between the India News audience and the Web attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the India News audience is India Bollywood, Weddings & Gossip.

Content Affinity Composition Index
India Bollywood, Weddings & Gossip 15.18% 43.17x
India Cluster 5.52% 38.91x
Malaya 0.62% 31.44x
Visa & Immigration 3.16% 28.21x
Nepal News 0.49% 18.11x
Pakistan Cluster 3.81% 17.15x
Local & Travel England - North Midlands 0.05% 14.82x
Middle East News 5.03% 13.16x
Local & Travel England - Northern England 0.11% 12.21x
Dubai Travel 3.96% 12.14x
Composition Percentage: The overlap percentage between the India News audience and the Content Affinity attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The India News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male