Explore the India News Audience
Below you'll find more information about the India News audience, broken down in different categories based on their digital and physical behaviors. These are 9 million unique devices whose actions qualify for the India News audience.
INTERESTS
The India News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the India News audience is Readers of Bengali Content.
| Interest | Composition | Index |
| Readers of Bengali Content | 19.85% | 11.26x |
| Readers of Pakistani Content | 22.31% | 10.18x |
| Executive and C-Suite | 15.41% | 10.03x |
| Readers of Indian Content | 22.53% | 9.67x |
| Readers of South Asian Content | 15.69% | 9.20x |
| Liberal News Readers | 17.43% | 9.09x |
| Mens Fitness Publication Readers | 16.80% | 9.09x |
| TV Advertising Professionals | 16.15% | 9.07x |
| Entertainment Industry Decision Makers | 16.94% | 9.03x |
| Market Intelligence Researchers | 19.38% | 8.98x |
Composition Percentage:
The overlap percentage between the India News audience and the Interest attribute.
Index: A comparison of the India News audience to the internet population.
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APPAREL RETAILERS
The India News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the India News audience is LOFT.
| Location | Composition | Index |
| LOFT | 0.02% | 1.25x |
| Express | 0.02% | 1.15x |
| Dressbarn | 0.02% | 1.14x |
| Gap | 0.02% | 1.13x |
| Aeropostale | 0.02% | 1.13x |
| J. Crew | 0.01% | 1.12x |
| Zumiez | 0.01% | 1.11x |
| White House Black Market | 0.02% | 1.09x |
| Lane Bryant | 0.02% | 1.09x |
| Chicos | 0.02% | 1.08x |
Composition Percentage:
The overlap percentage between the India News audience and the Location attribute.
Index: A comparison of the India News audience to the internet population.
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WEBSITES
The India News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the India News audience is deccanherald.com.
| Website | Composition | Index |
| deccanherald.com | 5.20% | 17.87x |
| jiosaavn.com | 4.15% | 17.83x |
| asianetnews.com | 1.28% | 17.62x |
| tribuneindia.com | 1.67% | 17.48x |
| photogallery.indiatimes.com | 1.85% | 17.40x |
| thehindubusinessline.com | 1.55% | 17.26x |
| thehindu.com | 6.97% | 16.91x |
| outlookindia.com | 1.53% | 16.88x |
| financialexpress.com | 3.24% | 16.86x |
| moneycontrol.com | 7.44% | 16.79x |
Composition Percentage:
The overlap percentage between the India News audience and the Web attribute.
Index: A comparison of the India News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the India News audience is India Bollywood, Weddings & Gossip.
| Content Affinity | Composition | Index |
| India Bollywood, Weddings & Gossip | 9.94% | 9.97x |
| Pakistan Cluster | 1.03% | 9.09x |
| Visa & Immigration | 0.23% | 8.79x |
| India Cluster | 2.32% | 8.69x |
| Asia Travel | 12.21% | 8.23x |
| Australia & New Zealand Media | 1.12% | 8.23x |
| London Tourism & Events | 0.01% | 8.19x |
| Middle East News | 1.65% | 7.91x |
| Ireland Cluster | 2.39% | 7.71x |
| Malaya | 0.19% | 7.34x |
Composition Percentage:
The overlap percentage between the India News audience and the Content Affinity attribute.
Index: A comparison of the India News audience to the internet population.
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DEMOGRAPHICS
The India News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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