Dstillery Audiences

INDIA NEWS

Audience Size: 2.3 Million Devices

Explore the India News Audience

Below you'll find more information about the India News audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the India News audience.

Dstillery Crafted Audiences

INTERESTS

The India News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the India News audience is Readers of Bengali Content.

Interest Composition Index
Readers of Bengali Content 42.80% 25.61x
Readers of Indian Content 38.33% 18.57x
Readers of Pakistani Content 33.89% 17.62x
United Arab Emirates Trip Planners 35.36% 15.73x
Executive and C-Suite 27.44% 15.50x
Indian Food Enthusiasts 30.44% 14.62x
Readers of South Asian Content 25.46% 13.02x
Readers of Telugu Content 32.86% 12.59x
Financial Business Intelligence Researchers 19.09% 12.30x
Liberal News Readers 15.92% 11.02x
Composition Percentage: The overlap percentage between the India News audience and the Interest attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The India News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the India News audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.01% 2.18x
REI 0.03% 1.99x
Express Outlets 0.01% 1.93x
Patagonia 0.01% 1.81x
Free People 0.02% 1.61x
American Apparel 0.03% 1.57x
J. Crew 0.04% 1.43x
Club Monaco 0.01% 1.40x
Victoria's Secret 0.08% 1.32x
Journeys 0.03% 1.32x
Composition Percentage: The overlap percentage between the India News audience and the Location attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Web Insights

WEBSITES

The India News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the India News audience is movies.ndtv.com.

Website Composition Index
movies.ndtv.com 3.37% 148.02x
photogallery.indiatimes.com 4.94% 128.06x
bankifsccode.com 1.28% 127.62x
cricbuzz.com 4.27% 121.44x
hindustantimes.com 1.10% 117.69x
outlookindia.com 1.20% 116.74x
milaap.org 1.78% 115.82x
deccanherald.com 3.48% 112.67x
dnaindia.com 1.98% 110.61x
cricclubs.com 1.16% 109.68x
Composition Percentage: The overlap percentage between the India News audience and the Web attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the India News audience is India Bollywood, Weddings & Gossip.

Content Affinity Composition Index
India Bollywood, Weddings & Gossip 12.62% 57.36x
India Cluster 6.96% 45.44x
Malaya 0.80% 35.62x
Visa & Immigration 3.98% 33.43x
Pakistan Cluster 4.14% 19.83x
Local & Travel England - North Midlands 0.05% 18.68x
Nepal News 0.54% 17.63x
Asia Travel 6.74% 13.85x
Dubai Travel 6.92% 13.37x
Middle East News 5.19% 13.23x
Composition Percentage: The overlap percentage between the India News audience and the Content Affinity attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The India News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male