Dstillery Audiences

INDIA NEWS

Audience Size: 3.3 Million Devices

Explore the India News Audience

Below you'll find more information about the India News audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the India News audience.

Dstillery Crafted Audiences

INTERESTS

The India News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the India News audience is Readers of Bengali Content.

Interest Composition Index
Readers of Bengali Content 50.60% 19.80x
Readers of Indian Content 41.52% 16.20x
Readers of Pakistani Content 39.83% 15.54x
Executive and C-Suite 33.76% 13.38x
Cricket Enthusiasts 38.62% 12.43x
Readers of South Asian Content 28.25% 11.94x
Indian Food Enthusiasts 30.46% 11.50x
Financial Business Intelligence Researchers 26.77% 10.92x
United Arab Emirates Trip Planners 36.94% 10.89x
Market Intelligence Researchers 29.06% 10.73x
Composition Percentage: The overlap percentage between the India News audience and the Interest attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The India News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the India News audience is Supreme.

Location Composition Index
Supreme 0.01% 1.92x
Intermix 0.01% 1.82x
Bonobos 0.10% 1.61x
Topshop 0.02% 1.60x
Uniqlo 0.02% 1.59x
Armani 0.03% 1.51x
Zara 0.03% 1.44x
Madewell 0.03% 1.32x
Columbia 0.01% 1.31x
American Apparel 0.03% 1.30x
Composition Percentage: The overlap percentage between the India News audience and the Location attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Web Insights

WEBSITES

The India News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the India News audience is movies.ndtv.com.

Website Composition Index
movies.ndtv.com 1.93% 75.19x
jantakareporter.com 1.69% 71.46x
cricbuzz.com 3.34% 68.11x
mynation.com 1.38% 64.04x
bollywoodhungama.com 1.19% 64.03x
photogallery.indiatimes.com 4.10% 63.41x
deccanherald.com 4.98% 63.15x
gulte.com 1.55% 61.42x
einthusan.tv 3.41% 61.34x
telegraphindia.com 2.70% 61.15x
Composition Percentage: The overlap percentage between the India News audience and the Web attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the India News audience is India Bollywood, Weddings & Gossip.

Content Affinity Composition Index
India Bollywood, Weddings & Gossip 14.59% 31.93x
India Cluster 4.95% 29.47x
Malaya 0.51% 24.38x
Visa & Immigration 2.47% 21.77x
Pakistan Cluster 3.36% 16.33x
Local & Travel England - North Midlands 0.06% 14.31x
Nepal News 0.42% 13.86x
Middle East News 4.89% 12.23x
Local & Travel England - Northern England 0.12% 11.87x
Asia Travel 9.01% 11.50x
Composition Percentage: The overlap percentage between the India News audience and the Content Affinity attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The India News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male