Dstillery Audiences

INDIA NEWS

Audience Size: 6.4 Million Devices

Explore the India News Audience

Below you'll find more information about the India News audience, broken down in different categories based on their digital and physical behaviors. These are 6.4 million unique devices whose actions qualify for the India News audience.

Dstillery Crafted Audiences

INTERESTS

The India News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the India News audience is Readers of Bengali Content.

Interest Composition Index
Readers of Bengali Content 36.95% 18.17x
Readers of Pakistani Content 30.95% 15.04x
Readers of Indian Content 30.43% 14.59x
Executive and C-Suite 25.00% 13.66x
Readers of South Asian Content 25.74% 12.98x
Liberal News Readers 23.88% 12.20x
Market Intelligence Researchers 26.02% 12.04x
Financial Business Intelligence Researchers 24.26% 11.84x
Women’s Lifestyle Blogs Researchers 22.91% 11.73x
Entertainment Industry Decision Makers 22.68% 11.50x
Composition Percentage: The overlap percentage between the India News audience and the Interest attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The India News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the India News audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.30x
Victoria's Secret 0.01% 1.09x
Mens Wearhouse 0.01% 0.98x
Carhartt 0.09% 0.90x
Composition Percentage: The overlap percentage between the India News audience and the Location attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Web Insights

WEBSITES

The India News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the India News audience is movies.ndtv.com.

Website Composition Index
movies.ndtv.com 1.22% 33.89x
cricbuzz.com 1.33% 31.67x
tribuneindia.com 1.54% 31.35x
photogallery.indiatimes.com 2.56% 29.49x
deccanchronicle.com 3.50% 29.09x
gulte.com 1.04% 28.73x
abplive.com 2.22% 28.65x
dnaindia.com 2.45% 28.29x
zoomtventertainment.com 2.59% 28.24x
financialexpress.com 4.81% 27.00x
Composition Percentage: The overlap percentage between the India News audience and the Web attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the India News audience is India Bollywood, Weddings & Gossip.

Content Affinity Composition Index
India Bollywood, Weddings & Gossip 11.48% 18.85x
India Cluster 3.25% 17.61x
Visa & Immigration 0.73% 14.19x
Pakistan Cluster 1.92% 13.69x
Malaya 0.29% 13.29x
Local & Travel England - North Midlands 0.05% 11.68x
Australia & New Zealand Media 3.09% 11.20x
Environmental Conservation 0.05% 10.78x
Middle East News 4.30% 10.69x
Ireland Cluster 7.37% 10.62x
Composition Percentage: The overlap percentage between the India News audience and the Content Affinity attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The India News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male