Dstillery Audiences

INDIA NEWS

Audience Size: 2.3 Million Devices

Explore the India News Audience

Below you'll find more information about the India News audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the India News audience.

Dstillery Crafted Audiences

INTERESTS

The India News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the India News audience is Readers of Bengali Content.

Interest Composition Index
Readers of Bengali Content 45.74% 26.31x
Readers of Indian Content 40.85% 19.17x
Readers of Pakistani Content 35.25% 18.09x
United Arab Emirates Trip Planners 38.44% 16.35x
Indian Food Enthusiasts 33.30% 15.56x
Executive and C-Suite 27.70% 15.48x
Readers of Telugu Content 37.58% 13.98x
Readers of South Asian Content 23.48% 12.75x
Financial Business Intelligence Researchers 18.59% 11.21x
Readers of Filipinos Content 18.74% 10.76x
Composition Percentage: The overlap percentage between the India News audience and the Interest attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The India News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the India News audience is Zara.

Location Composition Index
Zara 0.03% 2.05x
Hugo Boss 0.01% 1.71x
Calvin Klein 0.01% 1.63x
Armani 0.02% 1.63x
REI 0.02% 1.57x
Patagonia 0.01% 1.50x
Abercrombie & Fitch 0.02% 1.49x
Saint Laurent Paris 0.01% 1.45x
Brooks Brothers 0.03% 1.37x
Coach 0.04% 1.34x
Composition Percentage: The overlap percentage between the India News audience and the Location attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Web Insights

WEBSITES

The India News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the India News audience is movies.ndtv.com.

Website Composition Index
movies.ndtv.com 3.39% 162.58x
misskyra.com 1.06% 153.60x
photogallery.indiatimes.com 4.71% 145.82x
thehansindia.com 0.79% 145.51x
mirchi9.com 0.32% 143.89x
bankifsccode.com 1.46% 141.94x
indiatvnews.com 1.15% 141.35x
r2iclubforums.com 0.73% 137.95x
tellychakkar.com 0.76% 137.65x
valueresearchonline.com 0.34% 136.11x
Composition Percentage: The overlap percentage between the India News audience and the Web attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the India News audience is India Bollywood, Weddings & Gossip.

Content Affinity Composition Index
India Bollywood, Weddings & Gossip 12.84% 61.65x
India Cluster 7.74% 48.15x
Malaya 0.87% 36.63x
Visa & Immigration 4.69% 35.08x
Nepal News 0.58% 22.42x
Pakistan Cluster 4.36% 20.05x
Local & Travel England - North Midlands 0.04% 16.21x
Asia Travel 6.55% 14.28x
Dubai Travel 7.64% 14.00x
Local & Travel England - Northern England 0.07% 12.95x
Composition Percentage: The overlap percentage between the India News audience and the Content Affinity attribute.
Index: A comparison of the India News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The India News audience resonates most for the following age and income brackets.
Age
18-24
Income
$50,000-$74,999