Explore the India News Audience
Below you'll find more information about the India News audience, broken down in different categories based on their digital and physical behaviors. These are 9.6 million unique devices whose actions qualify for the India News audience.
INTERESTS
The India News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the India News audience is Readers of Bengali Content.
| Interest | Composition | Index |
| Readers of Bengali Content | 26.06% | 13.78x |
| Readers of Pakistani Content | 23.70% | 12.36x |
| Readers of Indian Content | 23.28% | 11.92x |
| Executive and C-Suite | 18.62% | 10.98x |
| Readers of South Asian Content | 19.39% | 10.64x |
| Market Intelligence Researchers | 19.56% | 10.15x |
| Liberal News Readers | 18.65% | 10.09x |
| Entertainment Industry Decision Makers | 18.07% | 9.97x |
| Financial Business Intelligence Researchers | 18.02% | 9.77x |
| Retirement Planning Amid Covid-19 | 8.10% | 9.74x |
Composition Percentage:
The overlap percentage between the India News audience and the Interest attribute.
Index: A comparison of the India News audience to the internet population.
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APPAREL RETAILERS
The India News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the India News audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.01% | 1.20x |
| Victoria's Secret | 0.01% | 1.12x |
| Carhartt | 0.12% | 0.95x |
| Maurices | 0.01% | 0.93x |
Composition Percentage:
The overlap percentage between the India News audience and the Location attribute.
Index: A comparison of the India News audience to the internet population.
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WEBSITES
The India News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the India News audience is abplive.com.
| Website | Composition | Index |
| abplive.com | 1.84% | 19.65x |
| photogallery.indiatimes.com | 1.71% | 19.65x |
| deccanchronicle.com | 3.13% | 19.29x |
| asianetnews.com | 1.74% | 19.24x |
| idiva.com | 1.91% | 19.11x |
| deccanherald.com | 5.87% | 19.00x |
| dnaindia.com | 2.89% | 18.66x |
| livemint.com | 11.92% | 18.48x |
| thehindubusinessline.com | 2.31% | 18.40x |
| gulte.com | 1.23% | 18.35x |
Composition Percentage:
The overlap percentage between the India News audience and the Web attribute.
Index: A comparison of the India News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the India News audience is India Bollywood, Weddings & Gossip.
| Content Affinity | Composition | Index |
| India Bollywood, Weddings & Gossip | 11.66% | 12.64x |
| India Cluster | 2.86% | 11.90x |
| Pakistan Cluster | 1.55% | 10.63x |
| Visa & Immigration | 0.43% | 10.20x |
| Malaya | 0.26% | 9.52x |
| Australia & New Zealand Media | 2.42% | 9.07x |
| Ireland Cluster | 6.76% | 8.78x |
| Asia Travel | 17.02% | 8.76x |
| Local & Travel England - North Midlands | 0.04% | 8.68x |
| Middle East News | 3.34% | 8.57x |
Composition Percentage:
The overlap percentage between the India News audience and the Content Affinity attribute.
Index: A comparison of the India News audience to the internet population.
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DEMOGRAPHICS
The India News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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