Dstillery Audiences

INDIANA FINANCE & BUSINESS CLUSTER

Audience Size: 837.8 Thousand Devices

Explore the Indiana Finance & Business Cluster Audience

Below you'll find more information about the Indiana Finance & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 837.8 thousand unique devices whose actions qualify for the Indiana Finance & Business Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Indiana Finance & Business Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana Finance & Business Cluster audience is Indiana Hoosiers Fans.

Interest Composition Index
Indiana Hoosiers Fans 26.48% 14.79x
Midwestern Voters 26.17% 12.29x
Notre Dame Fighting Irish Fans 19.88% 11.74x
Indianapolis Colts Fans 17.25% 11.01x
Chicago Cubs Fans 18.39% 10.60x
Chicago Trip Planners 25.14% 10.55x
Childrens Museum Visitors 21.50% 9.65x
Waterfront Vacationers 12.99% 9.40x
Price Conscious Grocery Shoppers 14.93% 8.25x
Indiana Pacers Fans 15.34% 8.01x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Interest attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indiana Finance & Business Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana Finance & Business Cluster audience is Aeropostale.

Location Composition Index
Aeropostale 0.04% 1.49x
Hollister 0.02% 1.46x
Gap 0.11% 1.33x
Carhartt 0.21% 1.28x
Club Monaco 0.01% 1.21x
Coach 0.05% 1.07x
Express 0.02% 1.04x
American Eagle Outfitters 0.04% 0.99x
Journeys 0.02% 0.91x
Lane Bryant 0.03% 0.90x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Location attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indiana Finance & Business Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana Finance & Business Cluster audience is elkharttruth.com.

Website Composition Index
elkharttruth.com 5.37% 333.19x
fortwaynesnbc.com 3.94% 321.20x
heraldargus.com 3.45% 314.01x
goshenhealth.com 2.71% 309.92x
thenewsdispatch.com 4.23% 301.67x
southshorecva.com 5.91% 299.43x
huntingtoncountytab.com 1.79% 297.34x
kpcnews.com 2.71% 293.43x
visitfortwayne.com 11.18% 289.88x
abc57.com 13.56% 289.12x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Web attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana Finance & Business Cluster audience is Indiana News & Business Cluster.

Content Affinity Composition Index
Indiana News & Business Cluster 37.77% 30.07x
Assorted Topics #11418 (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.73% 22.19x
Illinois College Sports 0.58% 17.54x
Illinois 7.06% 13.84x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.29% 13.48x
College Sports 1.83% 12.00x
Chicago Cluster 18.76% 11.45x
Michigan Cluster 21.31% 10.53x
Illinois Education 0.95% 10.43x
Assorted Topics #11662 (Viral Media, Paid Traffic) 3.07% 9.47x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Content Affinity attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indiana Finance & Business Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male