Explore the Indiana Finance & Business Cluster Audience
Below you'll find more information about the Indiana Finance & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 526.2 thousand unique devices whose actions qualify for the Indiana Finance & Business Cluster audience.
INTERESTS
The Indiana Finance & Business Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Indiana Finance & Business Cluster audience is Indiana Hoosiers Fans.
| Interest | Composition | Index |
| Indiana Hoosiers Fans | 32.66% | 13.17x |
| Liberal News Readers | 14.67% | 12.91x |
| Notre Dame Fighting Irish Fans | 20.93% | 11.47x |
| Indianapolis Colts Fans | 25.71% | 11.47x |
| Financial News Readers | 12.42% | 11.08x |
| Tampa and St Petersburg Trip Planners | 14.65% | 10.87x |
| Law Enforcement Officers | 19.38% | 10.83x |
| Country Music Fans | 19.80% | 10.81x |
| Advertising Professionals | 14.45% | 10.80x |
| Financial Business Intelligence Researchers | 13.65% | 10.68x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Interest attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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APPAREL RETAILERS
The Indiana Finance & Business Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Indiana Finance & Business Cluster audience is Coach.
| Location | Composition | Index |
| Coach | 0.01% | 1.97x |
| Maurices | 0.07% | 1.82x |
| Eddie Bauer | 0.01% | 1.66x |
| Forever 21 | 0.02% | 1.64x |
| Carhartt | 0.33% | 1.60x |
| Victoria's Secret | 0.05% | 1.51x |
| Gymboree | 0.02% | 1.47x |
| Express | 0.03% | 1.30x |
| Buckle | 0.03% | 1.21x |
| Talbots | 0.01% | 1.20x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Location attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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WEBSITES
The Indiana Finance & Business Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Indiana Finance & Business Cluster audience is wpta21.com.
| Website | Composition | Index |
| wpta21.com | 24.27% | 202.26x |
| elkharttruth.com | 6.51% | 178.86x |
| wfft.com | 5.25% | 178.36x |
| wndu.com | 32.79% | 170.01x |
| abc57.com | 28.97% | 168.01x |
| goshennews.com | 11.07% | 166.97x |
| fortwaynesnbc.com | 8.42% | 161.42x |
| fwbusiness.com | 2.51% | 160.01x |
| heraldpalladium.com | 5.10% | 152.79x |
| kpcnews.com | 10.30% | 152.33x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Web attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Indiana Finance & Business Cluster audience is Indiana News & Business Cluster.
| Content Affinity | Composition | Index |
| Indiana News & Business Cluster | 45.09% | 24.02x |
| Chicago Cluster | 19.74% | 11.92x |
| Kentucky News | 24.48% | 11.57x |
| Illinois College Sports | 0.54% | 11.12x |
| Trucks | 0.03% | 10.86x |
| Environmental Conservation | 0.02% | 10.65x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.02% | 10.44x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.66% | 10.41x |
| Central California Cluster | 1.57% | 10.31x |
| Diabetes Research | 0.03% | 10.20x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Content Affinity attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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DEMOGRAPHICS
The Indiana Finance & Business Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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