Explore the Indiana Finance & Business Cluster Audience
Below you'll find more information about the Indiana Finance & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Indiana Finance & Business Cluster audience.
INTERESTS
The Indiana Finance & Business Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Indiana Finance & Business Cluster audience is Indiana Hoosiers Fans.
| Interest | Composition | Index |
| Indiana Hoosiers Fans | 29.80% | 12.20x |
| Notre Dame Fighting Irish Fans | 25.27% | 10.79x |
| Country Music Fans | 21.31% | 10.43x |
| Liberal News Readers | 19.83% | 10.13x |
| Midwestern Voters | 24.59% | 10.00x |
| Tampa and St Petersburg Trip Planners | 19.03% | 9.92x |
| Indianapolis Colts Fans | 22.46% | 9.64x |
| Chicago Trip Planners | 24.11% | 9.19x |
| Cleveland Cavaliers Fans | 18.26% | 8.98x |
| Conservative News Readers | 18.93% | 8.87x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Interest attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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APPAREL RETAILERS
The Indiana Finance & Business Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Indiana Finance & Business Cluster audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.28% | 2.16x |
| Buckle | 0.01% | 2.07x |
| Express | 0.01% | 1.81x |
| Journeys | 0.02% | 1.51x |
| Maurices | 0.01% | 1.45x |
| Victoria's Secret | 0.02% | 1.41x |
| Old Navy | 0.01% | 1.10x |
| Mens Wearhouse | 0.01% | 0.81x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Location attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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WEBSITES
The Indiana Finance & Business Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Indiana Finance & Business Cluster audience is martins-supermarkets.com.
| Website | Composition | Index |
| martins-supermarkets.com | 2.35% | 132.53x |
| visitfortwayne.com | 3.49% | 122.32x |
| elkharttruth.com | 5.04% | 122.21x |
| southshorecva.com | 2.59% | 121.46x |
| heraldargus.com | 2.75% | 120.16x |
| news-sentinel.com | 3.00% | 118.02x |
| 1stsource.com | 1.45% | 112.72x |
| thenewsdispatch.com | 4.36% | 112.39x |
| wpta21.com | 21.63% | 106.98x |
| kpcnews.com | 6.87% | 106.00x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Web attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Indiana Finance & Business Cluster audience is Indiana News & Business Cluster.
| Content Affinity | Composition | Index |
| Indiana News & Business Cluster | 46.67% | 22.30x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.51% | 21.55x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.06% | 15.51x |
| Illinois College Sports | 0.29% | 15.49x |
| Local & Travel England - North Midlands | 0.07% | 14.49x |
| Environmental Conservation | 0.06% | 11.95x |
| Illinois | 2.06% | 11.55x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.04% | 11.18x |
| College Sports | 0.88% | 10.75x |
| Chicago Cluster | 20.28% | 9.98x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Content Affinity attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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DEMOGRAPHICS
The Indiana Finance & Business Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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