Explore the Indiana Finance & Business Cluster Audience
Below you'll find more information about the Indiana Finance & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 417.1 thousand unique devices whose actions qualify for the Indiana Finance & Business Cluster audience.
INTERESTS
The Indiana Finance & Business Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Indiana Finance & Business Cluster audience is Indiana Hoosiers Fans.
| Interest | Composition | Index |
| Indiana Hoosiers Fans | 32.39% | 12.39x |
| Notre Dame Fighting Irish Fans | 27.92% | 12.11x |
| Indianapolis Colts Fans | 23.81% | 11.37x |
| Breast Cancer Fund Raisers | 7.22% | 10.28x |
| Advertising Professionals | 10.25% | 10.22x |
| Realtors & Real Estate Researchers | 7.46% | 10.13x |
| Financial Business Intelligence Researchers | 9.50% | 9.95x |
| TV Advertising Professionals | 8.14% | 9.29x |
| Chicago Trip Planners | 18.03% | 9.23x |
| Midwestern Voters | 27.60% | 8.28x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Interest attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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APPAREL RETAILERS
The Indiana Finance & Business Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Indiana Finance & Business Cluster audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 0.03% | 5.24x |
| Maurices | 0.06% | 1.57x |
| White House Black Market | 0.02% | 1.29x |
| Buckle | 0.03% | 1.28x |
| Express | 0.03% | 1.24x |
| J. Crew | 0.01% | 1.22x |
| Aeropostale | 0.02% | 1.16x |
| Mens Wearhouse | 0.02% | 1.11x |
| LOFT | 0.01% | 1.09x |
| Old Navy | 0.02% | 0.74x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Location attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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WEBSITES
The Indiana Finance & Business Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Indiana Finance & Business Cluster audience is wpta21.com.
| Website | Composition | Index |
| wpta21.com | 22.51% | 240.75x |
| wfft.com | 4.49% | 207.38x |
| wndu.com | 35.26% | 207.00x |
| fortwaynesnbc.com | 6.73% | 201.52x |
| abc57.com | 29.02% | 199.54x |
| elkharttruth.com | 6.32% | 197.88x |
| goshennews.com | 12.02% | 189.34x |
| heraldpalladium.com | 4.83% | 178.34x |
| pharostribune.com | 4.24% | 167.89x |
| kpcnews.com | 11.78% | 166.10x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Web attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Indiana Finance & Business Cluster audience is Indiana News & Business Cluster.
| Content Affinity | Composition | Index |
| Indiana News & Business Cluster | 42.93% | 24.77x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.45% | 12.07x |
| Chicago Cluster | 14.88% | 11.41x |
| Kentucky News | 21.21% | 10.88x |
| Illinois College Sports | 0.33% | 9.70x |
| Northern California Cluster | 4.75% | 9.35x |
| Michigan Cluster | 26.02% | 8.78x |
| Central California Cluster | 1.04% | 8.52x |
| Cincinnati Cluster | 19.61% | 8.26x |
| San Francisco Bay Area Cluster | 4.73% | 7.77x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Content Affinity attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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DEMOGRAPHICS
The Indiana Finance & Business Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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