Dstillery Audiences

INDIANA FINANCE & BUSINESS CLUSTER

Audience Size: 890.4 Thousand Devices

Explore the Indiana Finance & Business Cluster Audience

Below you'll find more information about the Indiana Finance & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 890.4 thousand unique devices whose actions qualify for the Indiana Finance & Business Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Indiana Finance & Business Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana Finance & Business Cluster audience is Indiana Hoosiers Fans.

Interest Composition Index
Indiana Hoosiers Fans 37.08% 13.37x
Notre Dame Fighting Irish Fans 30.40% 11.96x
Liberal News Readers 26.87% 9.97x
Country Music Fans 29.80% 9.48x
Indianapolis Colts Fans 32.83% 9.40x
Financial News Readers 24.06% 9.36x
Midwestern Voters 29.53% 9.09x
Financial Business Intelligence Researchers 24.31% 9.03x
Tampa and St Petersburg Trip Planners 26.06% 9.02x
Advertising Professionals 25.35% 9.01x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Interest attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indiana Finance & Business Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana Finance & Business Cluster audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.89x
Carhartt 0.37% 1.87x
Maurices 0.04% 1.58x
The Childrens Place 0.02% 1.47x
Buckle 0.02% 1.45x
Express 0.02% 1.41x
Victoria's Secret 0.03% 1.40x
Chicos 0.02% 1.05x
American Eagle Outfitters 0.01% 1.04x
White House Black Market 0.01% 1.01x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Location attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indiana Finance & Business Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana Finance & Business Cluster audience is martins-supermarkets.com.

Website Composition Index
martins-supermarkets.com 1.38% 170.10x
visitfortwayne.com 1.89% 157.41x
heraldargus.com 2.13% 157.20x
southshorecva.com 1.44% 155.94x
thenewsdispatch.com 3.23% 148.45x
elkharttruth.com 4.92% 147.70x
news-sentinel.com 2.19% 143.77x
parkview.com 1.13% 142.58x
journalgazette.net 6.19% 128.61x
fortwaynesnbc.com 7.40% 128.38x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Web attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana Finance & Business Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.47% 25.66x
Indiana News & Business Cluster 49.11% 23.64x
Illinois College Sports 0.24% 17.04x
College Sports 0.74% 14.34x
Illinois 1.21% 13.50x
Local & Travel England - North Midlands 0.07% 12.72x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 12.11x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.08% 10.93x
Rural Living 0.02% 10.43x
Environmental Conservation 0.05% 10.31x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Content Affinity attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indiana Finance & Business Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female