Explore the Indiana Finance & Business Cluster Audience
Below you'll find more information about the Indiana Finance & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 837.8 thousand unique devices whose actions qualify for the Indiana Finance & Business Cluster audience.
INTERESTS
The Indiana Finance & Business Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Indiana Finance & Business Cluster audience is Indiana Hoosiers Fans.
| Interest | Composition | Index |
| Indiana Hoosiers Fans | 26.48% | 14.79x |
| Midwestern Voters | 26.17% | 12.29x |
| Notre Dame Fighting Irish Fans | 19.88% | 11.74x |
| Indianapolis Colts Fans | 17.25% | 11.01x |
| Chicago Cubs Fans | 18.39% | 10.60x |
| Chicago Trip Planners | 25.14% | 10.55x |
| Childrens Museum Visitors | 21.50% | 9.65x |
| Waterfront Vacationers | 12.99% | 9.40x |
| Price Conscious Grocery Shoppers | 14.93% | 8.25x |
| Indiana Pacers Fans | 15.34% | 8.01x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Interest attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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APPAREL RETAILERS
The Indiana Finance & Business Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Indiana Finance & Business Cluster audience is Aeropostale.
| Location | Composition | Index |
| Aeropostale | 0.04% | 1.49x |
| Hollister | 0.02% | 1.46x |
| Gap | 0.11% | 1.33x |
| Carhartt | 0.21% | 1.28x |
| Club Monaco | 0.01% | 1.21x |
| Coach | 0.05% | 1.07x |
| Express | 0.02% | 1.04x |
| American Eagle Outfitters | 0.04% | 0.99x |
| Journeys | 0.02% | 0.91x |
| Lane Bryant | 0.03% | 0.90x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Location attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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WEBSITES
The Indiana Finance & Business Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Indiana Finance & Business Cluster audience is elkharttruth.com.
| Website | Composition | Index |
| elkharttruth.com | 5.37% | 333.19x |
| fortwaynesnbc.com | 3.94% | 321.20x |
| heraldargus.com | 3.45% | 314.01x |
| goshenhealth.com | 2.71% | 309.92x |
| thenewsdispatch.com | 4.23% | 301.67x |
| southshorecva.com | 5.91% | 299.43x |
| huntingtoncountytab.com | 1.79% | 297.34x |
| kpcnews.com | 2.71% | 293.43x |
| visitfortwayne.com | 11.18% | 289.88x |
| abc57.com | 13.56% | 289.12x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Web attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Indiana Finance & Business Cluster audience is Indiana News & Business Cluster.
| Content Affinity | Composition | Index |
| Indiana News & Business Cluster | 37.77% | 30.07x |
| Assorted Topics #11418 (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.73% | 22.19x |
| Illinois College Sports | 0.58% | 17.54x |
| Illinois | 7.06% | 13.84x |
| Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) | 0.29% | 13.48x |
| College Sports | 1.83% | 12.00x |
| Chicago Cluster | 18.76% | 11.45x |
| Michigan Cluster | 21.31% | 10.53x |
| Illinois Education | 0.95% | 10.43x |
| Assorted Topics #11662 (Viral Media, Paid Traffic) | 3.07% | 9.47x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Content Affinity attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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DEMOGRAPHICS
The Indiana Finance & Business Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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