Dstillery Audiences

INDIANA FINANCE & BUSINESS CLUSTER

Audience Size: 744.9 Thousand Devices

Explore the Indiana Finance & Business Cluster Audience

Below you'll find more information about the Indiana Finance & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 744.9 thousand unique devices whose actions qualify for the Indiana Finance & Business Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Indiana Finance & Business Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana Finance & Business Cluster audience is Indiana Hoosiers Fans.

Interest Composition Index
Indiana Hoosiers Fans 37.80% 14.42x
Notre Dame Fighting Irish Fans 32.21% 12.78x
Liberal News Readers 22.78% 12.74x
Country Music Fans 26.45% 12.34x
Indianapolis Colts Fans 29.17% 11.81x
Advertising Professionals 20.48% 11.52x
Tampa and St Petersburg Trip Planners 22.29% 11.35x
TV Advertising Professionals 20.32% 11.31x
Financial Business Intelligence Researchers 20.08% 11.28x
Financial News Readers 19.50% 11.26x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Interest attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indiana Finance & Business Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana Finance & Business Cluster audience is J. Crew.

Location Composition Index
J. Crew 0.01% 3.78x
Buckle 0.01% 2.66x
American Eagle Outfitters 0.01% 2.39x
Carhartt 0.14% 2.12x
The Childrens Place 0.01% 1.99x
Maurices 0.01% 1.61x
Victoria's Secret 0.01% 1.53x
Journeys 0.01% 1.46x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Location attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indiana Finance & Business Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana Finance & Business Cluster audience is thenewsdispatch.com.

Website Composition Index
thenewsdispatch.com 1.49% 202.48x
news-sentinel.com 1.57% 183.57x
journalgazette.net 3.26% 178.93x
elkharttruth.com 5.50% 164.59x
partiesbymartins.com 1.11% 163.71x
wfft.com 5.49% 163.67x
fortwaynesnbc.com 9.07% 162.91x
kpcnews.com 8.25% 160.12x
wpta21.com 30.66% 158.49x
goshennews.com 8.77% 154.81x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Web attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana Finance & Business Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.28% 43.85x
Indiana News & Business Cluster 45.90% 29.88x
Illinois Education 0.09% 19.60x
Illinois 0.28% 17.66x
General Interest 0.03% 16.03x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.04% 12.98x
Chicago Cluster 23.26% 12.81x
Kentucky News 30.14% 12.49x
Environmental Conservation 0.05% 12.28x
Central California Cluster 2.25% 11.97x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Content Affinity attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indiana Finance & Business Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female