Dstillery Audiences

INDIANA FINANCE & BUSINESS CLUSTER

Audience Size: 866.8 Thousand Devices

Explore the Indiana Finance & Business Cluster Audience

Below you'll find more information about the Indiana Finance & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 866.8 thousand unique devices whose actions qualify for the Indiana Finance & Business Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Indiana Finance & Business Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana Finance & Business Cluster audience is Indiana Hoosiers Fans.

Interest Composition Index
Indiana Hoosiers Fans 23.13% 16.66x
Midwestern Voters 24.14% 14.43x
Notre Dame Fighting Irish Fans 18.89% 13.73x
Indianapolis Colts Fans 17.09% 12.83x
Chicago Cubs Fans 16.15% 11.84x
Chicago Trip Planners 24.46% 11.70x
Childrens Museum Visitors 18.91% 10.74x
Waterfront Vacationers 16.50% 10.15x
Country Music Fans 12.39% 9.36x
Indiana Pacers Fans 13.19% 8.87x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Interest attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indiana Finance & Business Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana Finance & Business Cluster audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.19% 0.99x
Mens Wearhouse 0.30% 0.98x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Location attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indiana Finance & Business Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana Finance & Business Cluster audience is elkharttruth.com.

Website Composition Index
elkharttruth.com 5.06% 314.29x
fortwaynesnbc.com 3.20% 295.14x
heraldargus.com 3.93% 276.11x
martins-supermarkets.com 6.26% 270.66x
southshorecva.com 5.34% 267.83x
news-sentinel.com 7.25% 261.10x
goshenhealth.com 2.79% 260.50x
wfft.com 4.65% 258.56x
thenewsdispatch.com 4.10% 256.87x
wpta21.com 13.72% 254.89x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Web attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana Finance & Business Cluster audience is Indiana News & Business Cluster.

Content Affinity Composition Index
Indiana News & Business Cluster 41.21% 27.86x
Illinois 5.96% 13.76x
College Sports 1.86% 11.95x
Chicago Cluster 20.53% 10.48x
Michigan Cluster 23.52% 10.30x
Kentucky News 14.71% 9.13x
Illinois News 7.70% 8.67x
Central & Northwest Ohio Cluster 7.91% 8.22x
Assorted Topics (Viral Media, Paid Traffic) 3.94% 8.13x
Cincinnati Cluster 9.85% 7.68x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Content Affinity attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indiana Finance & Business Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female