Dstillery Audiences

INDIANA FINANCE & BUSINESS CLUSTER

Audience Size: 1.1 Million Devices

Explore the Indiana Finance & Business Cluster Audience

Below you'll find more information about the Indiana Finance & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Indiana Finance & Business Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Indiana Finance & Business Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana Finance & Business Cluster audience is Notre Dame Fighting Irish Fans.

Interest Composition Index
Notre Dame Fighting Irish Fans 26.67% 11.47x
Country Music Fans 24.15% 11.19x
Indiana Hoosiers Fans 28.23% 11.06x
Liberal News Readers 22.38% 11.01x
Tampa and St Petersburg Trip Planners 22.69% 10.92x
Midwestern Voters 26.80% 10.36x
Chicago Trip Planners 26.69% 10.26x
Cleveland Cavaliers Fans 20.41% 9.99x
Conservative News Readers 21.75% 9.98x
Financial Business Intelligence Researchers 20.28% 9.80x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Interest attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indiana Finance & Business Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana Finance & Business Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.37% 1.78x
Buckle 0.04% 1.40x
Eddie Bauer 0.01% 1.14x
Hollister 0.02% 1.12x
The Childrens Place 0.04% 1.08x
White House Black Market 0.03% 1.04x
Aeropostale 0.03% 1.01x
Old Navy 0.04% 0.99x
Victoria's Secret 0.06% 0.98x
Lane Bryant 0.02% 0.91x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Location attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indiana Finance & Business Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana Finance & Business Cluster audience is martins-supermarkets.com.

Website Composition Index
martins-supermarkets.com 3.56% 176.54x
thepilotnews.com 1.39% 172.25x
elkharttruth.com 4.89% 171.61x
flysbn.com 1.02% 162.56x
visitfortwayne.com 5.21% 161.72x
southshorecva.com 3.87% 161.54x
news-sentinel.com 3.57% 161.49x
heraldargus.com 3.33% 161.21x
wpta21.com 14.41% 150.59x
lutheranhealthphysicians.com 1.12% 150.58x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Web attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana Finance & Business Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.65% 25.05x
Indiana News & Business Cluster 40.41% 23.29x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.10% 21.66x
Local & Travel England - North Midlands 0.09% 18.89x
Illinois College Sports 0.39% 18.74x
Environmental Conservation 0.08% 15.48x
Illinois 3.03% 14.30x
College Sports 1.19% 12.71x
Chicago Cluster 21.51% 12.55x
Assorted Topics (Viral Media, Paid Traffic) 0.04% 11.61x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Content Affinity attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indiana Finance & Business Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female