Explore the Indiana Finance & Business Cluster Audience
Below you'll find more information about the Indiana Finance & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 890.4 thousand unique devices whose actions qualify for the Indiana Finance & Business Cluster audience.
INTERESTS
The Indiana Finance & Business Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Indiana Finance & Business Cluster audience is Indiana Hoosiers Fans.
| Interest | Composition | Index |
| Indiana Hoosiers Fans | 37.08% | 13.37x |
| Notre Dame Fighting Irish Fans | 30.40% | 11.96x |
| Liberal News Readers | 26.87% | 9.97x |
| Country Music Fans | 29.80% | 9.48x |
| Indianapolis Colts Fans | 32.83% | 9.40x |
| Financial News Readers | 24.06% | 9.36x |
| Midwestern Voters | 29.53% | 9.09x |
| Financial Business Intelligence Researchers | 24.31% | 9.03x |
| Tampa and St Petersburg Trip Planners | 26.06% | 9.02x |
| Advertising Professionals | 25.35% | 9.01x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Interest attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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APPAREL RETAILERS
The Indiana Finance & Business Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Indiana Finance & Business Cluster audience is J. Crew.
| Location | Composition | Index |
| J. Crew | 0.01% | 1.89x |
| Carhartt | 0.37% | 1.87x |
| Maurices | 0.04% | 1.58x |
| The Childrens Place | 0.02% | 1.47x |
| Buckle | 0.02% | 1.45x |
| Express | 0.02% | 1.41x |
| Victoria's Secret | 0.03% | 1.40x |
| Chicos | 0.02% | 1.05x |
| American Eagle Outfitters | 0.01% | 1.04x |
| White House Black Market | 0.01% | 1.01x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Location attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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WEBSITES
The Indiana Finance & Business Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Indiana Finance & Business Cluster audience is martins-supermarkets.com.
| Website | Composition | Index |
| martins-supermarkets.com | 1.38% | 170.10x |
| visitfortwayne.com | 1.89% | 157.41x |
| heraldargus.com | 2.13% | 157.20x |
| southshorecva.com | 1.44% | 155.94x |
| thenewsdispatch.com | 3.23% | 148.45x |
| elkharttruth.com | 4.92% | 147.70x |
| news-sentinel.com | 2.19% | 143.77x |
| parkview.com | 1.13% | 142.58x |
| journalgazette.net | 6.19% | 128.61x |
| fortwaynesnbc.com | 7.40% | 128.38x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Web attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Indiana Finance & Business Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).
| Content Affinity | Composition | Index |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.47% | 25.66x |
| Indiana News & Business Cluster | 49.11% | 23.64x |
| Illinois College Sports | 0.24% | 17.04x |
| College Sports | 0.74% | 14.34x |
| Illinois | 1.21% | 13.50x |
| Local & Travel England - North Midlands | 0.07% | 12.72x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.02% | 12.11x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.08% | 10.93x |
| Rural Living | 0.02% | 10.43x |
| Environmental Conservation | 0.05% | 10.31x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Content Affinity attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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DEMOGRAPHICS
The Indiana Finance & Business Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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