Explore the Indiana Finance & Business Cluster Audience
Below you'll find more information about the Indiana Finance & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Indiana Finance & Business Cluster audience.
INTERESTS
The Indiana Finance & Business Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Indiana Finance & Business Cluster audience is Notre Dame Fighting Irish Fans.
| Interest | Composition | Index |
| Notre Dame Fighting Irish Fans | 27.20% | 11.60x |
| Indiana Hoosiers Fans | 30.10% | 11.59x |
| Midwestern Voters | 29.70% | 10.70x |
| Chicago Trip Planners | 29.19% | 10.38x |
| Chicago Cubs Fans | 24.07% | 9.74x |
| Country Music Fans | 22.20% | 9.50x |
| Indianapolis Colts Fans | 22.65% | 9.40x |
| Liberal News Readers | 19.16% | 9.02x |
| Tampa and St Petersburg Trip Planners | 20.03% | 8.74x |
| Cleveland Cavaliers Fans | 18.94% | 8.48x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Interest attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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APPAREL RETAILERS
The Indiana Finance & Business Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Indiana Finance & Business Cluster audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.37% | 1.47x |
| Express | 0.02% | 1.15x |
| Aeropostale | 0.05% | 1.11x |
| Jos A. Bank Clothiers | 0.25% | 1.02x |
| Johnston and Murphy | 0.46% | 0.95x |
| White House Black Market | 0.30% | 0.94x |
| Mens Wearhouse | 0.38% | 0.93x |
| Eddie Bauer | 0.02% | 0.90x |
| Dressbarn | 0.03% | 0.88x |
| The Childrens Place | 0.07% | 0.86x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Location attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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WEBSITES
The Indiana Finance & Business Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Indiana Finance & Business Cluster audience is elkharttruth.com.
| Website | Composition | Index |
| elkharttruth.com | 4.36% | 226.75x |
| goshenhealth.com | 1.19% | 224.07x |
| thepilotnews.com | 1.65% | 222.82x |
| news-sentinel.com | 4.33% | 204.82x |
| martins-supermarkets.com | 4.79% | 204.56x |
| heraldargus.com | 3.76% | 203.68x |
| clydetheatre.com | 1.08% | 203.07x |
| wpta21.com | 13.52% | 196.56x |
| flysbn.com | 1.96% | 195.23x |
| thenewsdispatch.com | 3.72% | 193.85x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Web attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Indiana Finance & Business Cluster audience is Indiana News & Business Cluster.
| Content Affinity | Composition | Index |
| Indiana News & Business Cluster | 43.11% | 24.52x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.71% | 22.33x |
| Illinois College Sports | 0.54% | 18.95x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.17% | 17.90x |
| Local & Travel England - North Midlands | 0.05% | 14.52x |
| Illinois | 4.25% | 13.74x |
| College Sports | 1.47% | 12.08x |
| Chicago Cluster | 23.31% | 11.90x |
| Michigan Cluster | 30.77% | 11.27x |
| Environmental Conservation | 0.06% | 11.25x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Content Affinity attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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DEMOGRAPHICS
The Indiana Finance & Business Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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