Dstillery Audiences

INDIANA FINANCE & BUSINESS CLUSTER

Audience Size: 1.5 Million Devices

Explore the Indiana Finance & Business Cluster Audience

Below you'll find more information about the Indiana Finance & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Indiana Finance & Business Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Indiana Finance & Business Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana Finance & Business Cluster audience is Indiana Hoosiers Fans.

Interest Composition Index
Indiana Hoosiers Fans 29.80% 12.20x
Notre Dame Fighting Irish Fans 25.27% 10.79x
Country Music Fans 21.31% 10.43x
Liberal News Readers 19.83% 10.13x
Midwestern Voters 24.59% 10.00x
Tampa and St Petersburg Trip Planners 19.03% 9.92x
Indianapolis Colts Fans 22.46% 9.64x
Chicago Trip Planners 24.11% 9.19x
Cleveland Cavaliers Fans 18.26% 8.98x
Conservative News Readers 18.93% 8.87x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Interest attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indiana Finance & Business Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana Finance & Business Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.28% 2.16x
Buckle 0.01% 2.07x
Express 0.01% 1.81x
Journeys 0.02% 1.51x
Maurices 0.01% 1.45x
Victoria's Secret 0.02% 1.41x
Old Navy 0.01% 1.10x
Mens Wearhouse 0.01% 0.81x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Location attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indiana Finance & Business Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana Finance & Business Cluster audience is martins-supermarkets.com.

Website Composition Index
martins-supermarkets.com 2.35% 132.53x
visitfortwayne.com 3.49% 122.32x
elkharttruth.com 5.04% 122.21x
southshorecva.com 2.59% 121.46x
heraldargus.com 2.75% 120.16x
news-sentinel.com 3.00% 118.02x
1stsource.com 1.45% 112.72x
thenewsdispatch.com 4.36% 112.39x
wpta21.com 21.63% 106.98x
kpcnews.com 6.87% 106.00x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Web attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana Finance & Business Cluster audience is Indiana News & Business Cluster.

Content Affinity Composition Index
Indiana News & Business Cluster 46.67% 22.30x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.51% 21.55x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.06% 15.51x
Illinois College Sports 0.29% 15.49x
Local & Travel England - North Midlands 0.07% 14.49x
Environmental Conservation 0.06% 11.95x
Illinois 2.06% 11.55x
Assorted Topics (Viral Media, Paid Traffic) 0.04% 11.18x
College Sports 0.88% 10.75x
Chicago Cluster 20.28% 9.98x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Content Affinity attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indiana Finance & Business Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female