Dstillery Audiences

INDIANA FINANCE & BUSINESS CLUSTER

Audience Size: 890.8 Thousand Devices

Explore the Indiana Finance & Business Cluster Audience

Below you'll find more information about the Indiana Finance & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 890.8 thousand unique devices whose actions qualify for the Indiana Finance & Business Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Indiana Finance & Business Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana Finance & Business Cluster audience is Indiana Hoosiers Fans.

Interest Composition Index
Indiana Hoosiers Fans 37.17% 12.94x
Liberal News Readers 23.17% 12.29x
Country Music Fans 25.86% 11.71x
Notre Dame Fighting Irish Fans 30.98% 11.64x
Advertising Professionals 20.71% 11.44x
Indianapolis Colts Fans 28.82% 11.12x
TV Advertising Professionals 20.00% 10.99x
Financial Business Intelligence Researchers 20.90% 10.91x
Tampa and St Petersburg Trip Planners 21.39% 10.90x
Financial News Readers 19.34% 10.70x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Interest attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indiana Finance & Business Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana Finance & Business Cluster audience is Buckle.

Location Composition Index
Buckle 0.03% 1.62x
Carhartt 0.27% 1.51x
Express 0.02% 1.47x
Lane Bryant 0.02% 1.24x
Maurices 0.03% 1.11x
Victoria's Secret 0.03% 1.08x
The Childrens Place 0.02% 1.08x
White House Black Market 0.02% 0.96x
Dressbarn 0.01% 0.90x
Mens Wearhouse 0.02% 0.89x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Location attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indiana Finance & Business Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana Finance & Business Cluster audience is journalgazette.net.

Website Composition Index
journalgazette.net 3.10% 173.73x
news-sentinel.com 1.55% 165.48x
elkharttruth.com 5.64% 162.76x
wpta21.com 28.53% 157.65x
partiesbymartins.com 1.20% 156.12x
kpcnews.com 8.49% 152.01x
goshennews.com 9.48% 148.78x
fwbusiness.com 2.69% 143.78x
insideindianabusiness.com 1.01% 141.88x
wfft.com 5.58% 141.21x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Web attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana Finance & Business Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.27% 41.39x
Indiana News & Business Cluster 45.83% 27.58x
Illinois 0.16% 17.80x
Illinois Education 0.05% 16.75x
Environmental Conservation 0.06% 12.98x
Local & Travel England - North Midlands 0.08% 12.49x
Kentucky News 29.34% 11.84x
Chicago Cluster 23.96% 11.82x
Central California Cluster 2.38% 11.72x
College Sports 0.33% 11.70x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Content Affinity attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indiana Finance & Business Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female