Dstillery Audiences

INDIANA FINANCE & BUSINESS CLUSTER

Audience Size: 1.3 Million Devices

Explore the Indiana Finance & Business Cluster Audience

Below you'll find more information about the Indiana Finance & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Indiana Finance & Business Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Indiana Finance & Business Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana Finance & Business Cluster audience is Notre Dame Fighting Irish Fans.

Interest Composition Index
Notre Dame Fighting Irish Fans 31.51% 27.95x
Liberal News Readers 17.12% 26.49x
Tampa and St Petersburg Trip Planners 21.23% 25.99x
Financial Business Intelligence Researchers 18.49% 25.73x
Country Music Fans 21.92% 24.79x
Competitive Sports Participants 17.12% 23.49x
Readers of Filipinos Content 21.92% 23.42x
Readers of South Asian Content 17.12% 23.16x
South Carolina Gamecocks Fans 25.34% 22.18x
Law Enforcement Officers 23.29% 21.97x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Interest attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indiana Finance & Business Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana Finance & Business Cluster audience is Maurices.

Location Composition Index
Maurices 0.03% 1.76x
Mens Wearhouse 0.02% 1.21x
Carhartt 0.22% 1.02x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Location attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indiana Finance & Business Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana Finance & Business Cluster audience is martins-supermarkets.com.

Website Composition Index
martins-supermarkets.com 1.62% 127.19x
visitfortwayne.com 2.33% 118.11x
southshorecva.com 1.78% 117.44x
heraldargus.com 2.66% 115.92x
elkharttruth.com 4.97% 114.73x
thenewsdispatch.com 4.00% 109.37x
news-sentinel.com 2.37% 108.86x
parkview.com 1.35% 106.63x
fortwaynesnbc.com 7.64% 98.65x
journalgazette.net 7.08% 96.37x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Web attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana Finance & Business Cluster audience is Indiana News & Business Cluster.

Content Affinity Composition Index
Indiana News & Business Cluster 48.36% 34.87x
Central California Cluster 7.11% 32.71x
Northern California Cluster 13.51% 24.72x
Middle East News 4.84% 23.73x
Conservatives & Conspiracies 7.11% 23.55x
Assorted Topics (Viral Media, Paid Traffic) 14.79% 19.63x
Fox News Content Consumers 11.38% 19.20x
South Africa News Cluster 3.13% 19.07x
Pakistan Cluster 1.56% 17.41x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 10.38% 17.37x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Content Affinity attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indiana Finance & Business Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female