Explore the Indiana Finance & Business Cluster Audience
Below you'll find more information about the Indiana Finance & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Indiana Finance & Business Cluster audience.
INTERESTS
The Indiana Finance & Business Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Indiana Finance & Business Cluster audience is Notre Dame Fighting Irish Fans.
| Interest | Composition | Index |
| Notre Dame Fighting Irish Fans | 27.65% | 11.93x |
| Indiana Hoosiers Fans | 29.65% | 11.83x |
| Midwestern Voters | 28.77% | 10.72x |
| Chicago Trip Planners | 28.23% | 10.33x |
| Country Music Fans | 22.31% | 10.00x |
| Chicago Cubs Fans | 24.00% | 9.84x |
| Indianapolis Colts Fans | 22.13% | 9.48x |
| Liberal News Readers | 19.12% | 9.45x |
| Tampa and St Petersburg Trip Planners | 19.73% | 9.29x |
| Cleveland Cavaliers Fans | 18.72% | 8.99x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Interest attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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APPAREL RETAILERS
The Indiana Finance & Business Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Indiana Finance & Business Cluster audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.51% | 2.11x |
| Dressbarn | 0.03% | 1.19x |
| Eddie Bauer | 0.01% | 0.99x |
| Buckle | 0.03% | 0.99x |
| Lane Bryant | 0.03% | 0.96x |
| Aeropostale | 0.03% | 0.87x |
| Victoria's Secret | 0.06% | 0.85x |
| American Apparel | 0.01% | 0.81x |
| Gymboree | 0.02% | 0.80x |
| The Childrens Place | 0.04% | 0.79x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Location attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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WEBSITES
The Indiana Finance & Business Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Indiana Finance & Business Cluster audience is schererville.org.
| Website | Composition | Index |
| schererville.org | 1.00% | 223.44x |
| thepilotnews.com | 1.64% | 220.25x |
| elkharttruth.com | 4.83% | 216.78x |
| news-sentinel.com | 3.76% | 202.26x |
| heraldargus.com | 3.82% | 200.30x |
| martins-supermarkets.com | 4.65% | 198.94x |
| flysbn.com | 1.48% | 196.38x |
| thenewsdispatch.com | 3.74% | 192.21x |
| wpta21.com | 14.10% | 190.00x |
| visitfortwayne.com | 7.54% | 189.26x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Web attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Indiana Finance & Business Cluster audience is Indiana News & Business Cluster.
| Content Affinity | Composition | Index |
| Indiana News & Business Cluster | 42.73% | 24.56x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.65% | 23.19x |
| Illinois College Sports | 0.49% | 19.71x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.11% | 16.53x |
| Local & Travel England - North Midlands | 0.06% | 15.43x |
| Illinois | 3.58% | 13.73x |
| Environmental Conservation | 0.06% | 12.47x |
| Chicago Cluster | 22.43% | 12.36x |
| Michigan Cluster | 31.66% | 11.46x |
| College Sports | 1.41% | 11.31x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Content Affinity attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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DEMOGRAPHICS
The Indiana Finance & Business Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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