Dstillery Audiences

INDIANA FINANCE & BUSINESS CLUSTER

Audience Size: 846 Thousand Devices

Explore the Indiana Finance & Business Cluster Audience

Below you'll find more information about the Indiana Finance & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 846 thousand unique devices whose actions qualify for the Indiana Finance & Business Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Indiana Finance & Business Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana Finance & Business Cluster audience is Indiana Hoosiers Fans.

Interest Composition Index
Indiana Hoosiers Fans 25.61% 12.09x
Midwestern Voters 25.15% 11.69x
Notre Dame Fighting Irish Fans 20.70% 11.11x
Chicago Trip Planners 24.39% 10.56x
Indianapolis Colts Fans 19.88% 10.05x
Chicago Cubs Fans 18.62% 9.28x
Childrens Museum Visitors 19.57% 8.82x
Waterfront Vacationers 17.78% 8.54x
Country Music Fans 16.96% 8.06x
Tampa and St Petersburg Trip Planners 15.18% 7.53x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Interest attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indiana Finance & Business Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana Finance & Business Cluster audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.05% 1.69x
Buckle 0.22% 1.37x
Aeropostale 0.07% 1.32x
Charlotte Russe 0.06% 1.26x
Hollister 0.04% 1.23x
Banana Republic 0.10% 1.11x
Jos A. Bank Clothiers 0.30% 1.07x
White House Black Market 0.20% 1.00x
The Childrens Place 0.08% 0.98x
Zara 0.02% 0.97x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Location attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indiana Finance & Business Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana Finance & Business Cluster audience is elkharttruth.com.

Website Composition Index
elkharttruth.com 4.02% 252.74x
goshenhealth.com 2.15% 217.86x
martins-supermarkets.com 5.99% 209.96x
heraldargus.com 3.82% 208.46x
thenewsdispatch.com 3.36% 206.61x
fortwaynesnbc.com 3.53% 204.44x
news-sentinel.com 5.89% 197.61x
wpta21.com 13.94% 196.59x
southshorecva.com 6.15% 194.29x
wfft.com 4.43% 193.75x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Web attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana Finance & Business Cluster audience is Indiana News & Business Cluster.

Content Affinity Composition Index
Indiana News & Business Cluster 47.17% 20.91x
Illinois College Sports 0.70% 14.80x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.69% 13.97x
Illinois 5.90% 11.90x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.26% 11.52x
College Sports 1.78% 11.29x
Local & Travel England - North Midlands 0.05% 10.41x
Chicago Cluster 23.50% 9.34x
Michigan Cluster 28.48% 9.08x
Illinois Education 0.79% 8.94x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Content Affinity attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indiana Finance & Business Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female