Dstillery Audiences

INDIANA FINANCE & BUSINESS CLUSTER

Audience Size: 702.4 Thousand Devices

Explore the Indiana Finance & Business Cluster Audience

Below you'll find more information about the Indiana Finance & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 702.4 thousand unique devices whose actions qualify for the Indiana Finance & Business Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Indiana Finance & Business Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana Finance & Business Cluster audience is Indiana Hoosiers Fans.

Interest Composition Index
Indiana Hoosiers Fans 36.15% 13.64x
Liberal News Readers 23.02% 12.93x
Country Music Fans 25.35% 12.18x
Notre Dame Fighting Irish Fans 28.47% 11.73x
Breast Cancer Fund Raisers 19.31% 11.70x
Advertising Professionals 20.53% 11.68x
Tampa and St Petersburg Trip Planners 21.12% 11.67x
Indianapolis Colts Fans 27.81% 11.52x
Financial News Readers 18.86% 11.45x
Financial Business Intelligence Researchers 19.62% 11.34x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Interest attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indiana Finance & Business Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana Finance & Business Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.40% 1.72x
Maurices 0.06% 1.49x
Buckle 0.03% 1.36x
Express 0.03% 1.28x
Hollister 0.02% 1.27x
Aeropostale 0.02% 1.13x
Victoria's Secret 0.04% 1.11x
Gap 0.02% 1.10x
The Childrens Place 0.03% 1.08x
LOFT 0.02% 1.01x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Location attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indiana Finance & Business Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana Finance & Business Cluster audience is journalgazette.net.

Website Composition Index
journalgazette.net 2.51% 192.38x
news-sentinel.com 1.49% 183.00x
elkharttruth.com 5.83% 173.37x
wpta21.com 29.58% 158.92x
goshennews.com 10.02% 158.31x
wfft.com 5.94% 154.29x
wndu.com 32.64% 148.10x
fwbusiness.com 2.63% 147.58x
kpcnews.com 8.73% 147.22x
abc57.com 27.03% 146.59x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Web attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana Finance & Business Cluster audience is Indiana News & Business Cluster.

Content Affinity Composition Index
Indiana News & Business Cluster 45.14% 27.66x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.33% 24.77x
Rural Living 0.03% 13.47x
Illinois 0.03% 13.46x
Kentucky News 28.53% 12.68x
Chicago Cluster 23.77% 11.90x
College Sports 0.26% 11.41x
Illinois College Sports 0.30% 11.20x
Central California Cluster 2.21% 11.05x
Local & Travel England - North Midlands 0.06% 10.98x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Content Affinity attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indiana Finance & Business Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female