Explore the Indiana Finance & Business Cluster Audience
Below you'll find more information about the Indiana Finance & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 702.4 thousand unique devices whose actions qualify for the Indiana Finance & Business Cluster audience.
INTERESTS
The Indiana Finance & Business Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Indiana Finance & Business Cluster audience is Indiana Hoosiers Fans.
| Interest | Composition | Index |
| Indiana Hoosiers Fans | 36.15% | 13.64x |
| Liberal News Readers | 23.02% | 12.93x |
| Country Music Fans | 25.35% | 12.18x |
| Notre Dame Fighting Irish Fans | 28.47% | 11.73x |
| Breast Cancer Fund Raisers | 19.31% | 11.70x |
| Advertising Professionals | 20.53% | 11.68x |
| Tampa and St Petersburg Trip Planners | 21.12% | 11.67x |
| Indianapolis Colts Fans | 27.81% | 11.52x |
| Financial News Readers | 18.86% | 11.45x |
| Financial Business Intelligence Researchers | 19.62% | 11.34x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Interest attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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APPAREL RETAILERS
The Indiana Finance & Business Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Indiana Finance & Business Cluster audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.40% | 1.72x |
| Maurices | 0.06% | 1.49x |
| Buckle | 0.03% | 1.36x |
| Express | 0.03% | 1.28x |
| Hollister | 0.02% | 1.27x |
| Aeropostale | 0.02% | 1.13x |
| Victoria's Secret | 0.04% | 1.11x |
| Gap | 0.02% | 1.10x |
| The Childrens Place | 0.03% | 1.08x |
| LOFT | 0.02% | 1.01x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Location attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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WEBSITES
The Indiana Finance & Business Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Indiana Finance & Business Cluster audience is journalgazette.net.
| Website | Composition | Index |
| journalgazette.net | 2.51% | 192.38x |
| news-sentinel.com | 1.49% | 183.00x |
| elkharttruth.com | 5.83% | 173.37x |
| wpta21.com | 29.58% | 158.92x |
| goshennews.com | 10.02% | 158.31x |
| wfft.com | 5.94% | 154.29x |
| wndu.com | 32.64% | 148.10x |
| fwbusiness.com | 2.63% | 147.58x |
| kpcnews.com | 8.73% | 147.22x |
| abc57.com | 27.03% | 146.59x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Web attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Indiana Finance & Business Cluster audience is Indiana News & Business Cluster.
| Content Affinity | Composition | Index |
| Indiana News & Business Cluster | 45.14% | 27.66x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.33% | 24.77x |
| Rural Living | 0.03% | 13.47x |
| Illinois | 0.03% | 13.46x |
| Kentucky News | 28.53% | 12.68x |
| Chicago Cluster | 23.77% | 11.90x |
| College Sports | 0.26% | 11.41x |
| Illinois College Sports | 0.30% | 11.20x |
| Central California Cluster | 2.21% | 11.05x |
| Local & Travel England - North Midlands | 0.06% | 10.98x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Content Affinity attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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DEMOGRAPHICS
The Indiana Finance & Business Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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