Explore the Indiana Finance & Business Cluster Audience
Below you'll find more information about the Indiana Finance & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 866.8 thousand unique devices whose actions qualify for the Indiana Finance & Business Cluster audience.
INTERESTS
The Indiana Finance & Business Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Indiana Finance & Business Cluster audience is Indiana Hoosiers Fans.
| Interest | Composition | Index |
| Indiana Hoosiers Fans | 23.13% | 16.66x |
| Midwestern Voters | 24.14% | 14.43x |
| Notre Dame Fighting Irish Fans | 18.89% | 13.73x |
| Indianapolis Colts Fans | 17.09% | 12.83x |
| Chicago Cubs Fans | 16.15% | 11.84x |
| Chicago Trip Planners | 24.46% | 11.70x |
| Childrens Museum Visitors | 18.91% | 10.74x |
| Waterfront Vacationers | 16.50% | 10.15x |
| Country Music Fans | 12.39% | 9.36x |
| Indiana Pacers Fans | 13.19% | 8.87x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Interest attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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APPAREL RETAILERS
The Indiana Finance & Business Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Indiana Finance & Business Cluster audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.19% | 0.99x |
| Mens Wearhouse | 0.30% | 0.98x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Location attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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WEBSITES
The Indiana Finance & Business Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Indiana Finance & Business Cluster audience is elkharttruth.com.
| Website | Composition | Index |
| elkharttruth.com | 5.06% | 314.29x |
| fortwaynesnbc.com | 3.20% | 295.14x |
| heraldargus.com | 3.93% | 276.11x |
| martins-supermarkets.com | 6.26% | 270.66x |
| southshorecva.com | 5.34% | 267.83x |
| news-sentinel.com | 7.25% | 261.10x |
| goshenhealth.com | 2.79% | 260.50x |
| wfft.com | 4.65% | 258.56x |
| thenewsdispatch.com | 4.10% | 256.87x |
| wpta21.com | 13.72% | 254.89x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Web attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Indiana Finance & Business Cluster audience is Indiana News & Business Cluster.
| Content Affinity | Composition | Index |
| Indiana News & Business Cluster | 41.21% | 27.86x |
| Illinois | 5.96% | 13.76x |
| College Sports | 1.86% | 11.95x |
| Chicago Cluster | 20.53% | 10.48x |
| Michigan Cluster | 23.52% | 10.30x |
| Kentucky News | 14.71% | 9.13x |
| Illinois News | 7.70% | 8.67x |
| Central & Northwest Ohio Cluster | 7.91% | 8.22x |
| Assorted Topics (Viral Media, Paid Traffic) | 3.94% | 8.13x |
| Cincinnati Cluster | 9.85% | 7.68x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Content Affinity attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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DEMOGRAPHICS
The Indiana Finance & Business Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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