Dstillery Audiences

INDIANA FINANCE & BUSINESS CLUSTER

Audience Size: 1.1 Million Devices

Explore the Indiana Finance & Business Cluster Audience

Below you'll find more information about the Indiana Finance & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Indiana Finance & Business Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Indiana Finance & Business Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana Finance & Business Cluster audience is Notre Dame Fighting Irish Fans.

Interest Composition Index
Notre Dame Fighting Irish Fans 27.65% 11.93x
Indiana Hoosiers Fans 29.65% 11.83x
Midwestern Voters 28.77% 10.72x
Chicago Trip Planners 28.23% 10.33x
Country Music Fans 22.31% 10.00x
Chicago Cubs Fans 24.00% 9.84x
Indianapolis Colts Fans 22.13% 9.48x
Liberal News Readers 19.12% 9.45x
Tampa and St Petersburg Trip Planners 19.73% 9.29x
Cleveland Cavaliers Fans 18.72% 8.99x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Interest attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indiana Finance & Business Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana Finance & Business Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.51% 2.11x
Dressbarn 0.03% 1.19x
Eddie Bauer 0.01% 0.99x
Buckle 0.03% 0.99x
Lane Bryant 0.03% 0.96x
Aeropostale 0.03% 0.87x
Victoria's Secret 0.06% 0.85x
American Apparel 0.01% 0.81x
Gymboree 0.02% 0.80x
The Childrens Place 0.04% 0.79x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Location attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indiana Finance & Business Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana Finance & Business Cluster audience is schererville.org.

Website Composition Index
schererville.org 1.00% 223.44x
thepilotnews.com 1.64% 220.25x
elkharttruth.com 4.83% 216.78x
news-sentinel.com 3.76% 202.26x
heraldargus.com 3.82% 200.30x
martins-supermarkets.com 4.65% 198.94x
flysbn.com 1.48% 196.38x
thenewsdispatch.com 3.74% 192.21x
wpta21.com 14.10% 190.00x
visitfortwayne.com 7.54% 189.26x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Web attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana Finance & Business Cluster audience is Indiana News & Business Cluster.

Content Affinity Composition Index
Indiana News & Business Cluster 42.73% 24.56x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.65% 23.19x
Illinois College Sports 0.49% 19.71x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.11% 16.53x
Local & Travel England - North Midlands 0.06% 15.43x
Illinois 3.58% 13.73x
Environmental Conservation 0.06% 12.47x
Chicago Cluster 22.43% 12.36x
Michigan Cluster 31.66% 11.46x
College Sports 1.41% 11.31x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Content Affinity attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indiana Finance & Business Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female