Dstillery Audiences

INDIANA FINANCE & BUSINESS CLUSTER

Audience Size: 1 Million Devices

Explore the Indiana Finance & Business Cluster Audience

Below you'll find more information about the Indiana Finance & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Indiana Finance & Business Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Indiana Finance & Business Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana Finance & Business Cluster audience is Notre Dame Fighting Irish Fans.

Interest Composition Index
Notre Dame Fighting Irish Fans 28.54% 10.85x
Indiana Hoosiers Fans 29.02% 10.77x
Midwestern Voters 29.39% 10.45x
Country Music Fans 24.45% 10.30x
Tampa and St Petersburg Trip Planners 23.20% 9.76x
Chicago Trip Planners 30.97% 9.49x
Liberal News Readers 23.31% 9.42x
Chicago Cubs Fans 25.01% 9.09x
Cleveland Cavaliers Fans 22.54% 8.98x
South Carolina Gamecocks Fans 21.77% 8.92x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Interest attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indiana Finance & Business Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana Finance & Business Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.51% 1.83x
Armani 0.02% 1.10x
Eddie Bauer 0.02% 1.05x
Lane Bryant 0.04% 1.05x
Buckle 0.05% 1.04x
Coach 0.04% 1.01x
Aeropostale 0.05% 1.00x
Mens Wearhouse 0.06% 1.00x
J. Crew 0.04% 0.98x
Hollister 0.04% 0.92x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Location attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indiana Finance & Business Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana Finance & Business Cluster audience is martins-supermarkets.com.

Website Composition Index
martins-supermarkets.com 4.62% 196.79x
elkharttruth.com 4.81% 195.68x
thepilotnews.com 1.72% 191.52x
flysbn.com 1.35% 185.96x
news-sentinel.com 3.92% 184.21x
southshorecva.com 4.96% 182.77x
visitfortwayne.com 6.69% 182.17x
heraldargus.com 3.68% 181.66x
wfft.com 4.29% 172.68x
wpta21.com 14.13% 172.31x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Web attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana Finance & Business Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.70% 24.04x
Indiana News & Business Cluster 41.30% 23.45x
Illinois College Sports 0.48% 19.99x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.11% 17.48x
Local & Travel England - North Midlands 0.08% 17.01x
Illinois 3.60% 13.93x
Environmental Conservation 0.07% 13.23x
College Sports 1.45% 12.63x
Chicago Cluster 21.90% 12.61x
Illinois News 11.69% 11.31x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Content Affinity attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indiana Finance & Business Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female