Explore the Indiana Finance & Business Cluster Audience
Below you'll find more information about the Indiana Finance & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 948.1 thousand unique devices whose actions qualify for the Indiana Finance & Business Cluster audience.
INTERESTS
The Indiana Finance & Business Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Indiana Finance & Business Cluster audience is Indiana Hoosiers Fans.
| Interest | Composition | Index |
| Indiana Hoosiers Fans | 26.23% | 12.54x |
| Midwestern Voters | 25.85% | 11.93x |
| Notre Dame Fighting Irish Fans | 22.19% | 11.90x |
| Chicago Trip Planners | 26.82% | 10.41x |
| Indianapolis Colts Fans | 19.69% | 10.36x |
| Chicago Cubs Fans | 19.11% | 9.98x |
| Childrens Museum Visitors | 19.65% | 9.10x |
| Country Music Fans | 17.66% | 8.80x |
| Waterfront Vacationers | 18.32% | 8.46x |
| Liberal News Readers | 15.18% | 8.39x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Interest attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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APPAREL RETAILERS
The Indiana Finance & Business Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Indiana Finance & Business Cluster audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 0.04% | 1.43x |
| Buckle | 0.28% | 1.31x |
| The Childrens Place | 0.11% | 1.08x |
| Jos A. Bank Clothiers | 0.27% | 0.98x |
| Urban Outfitters | 0.05% | 0.98x |
| Aeropostale | 0.06% | 0.97x |
| Brooks Brothers | 0.03% | 0.97x |
| Mens Wearhouse | 0.43% | 0.94x |
| Forever 21 | 0.05% | 0.94x |
| Lane Bryant | 0.04% | 0.92x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Location attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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WEBSITES
The Indiana Finance & Business Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Indiana Finance & Business Cluster audience is elkharttruth.com.
| Website | Composition | Index |
| elkharttruth.com | 3.42% | 215.57x |
| schererville.org | 1.36% | 202.11x |
| goshenhealth.com | 1.74% | 188.34x |
| thepilotnews.com | 1.36% | 184.63x |
| martins-supermarkets.com | 5.45% | 178.05x |
| heraldargus.com | 3.78% | 177.04x |
| thenewsdispatch.com | 3.21% | 174.00x |
| news-sentinel.com | 5.14% | 170.80x |
| wpta21.com | 12.64% | 168.81x |
| wfft.com | 4.25% | 162.01x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Web attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Indiana Finance & Business Cluster audience is Indiana News & Business Cluster.
| Content Affinity | Composition | Index |
| Indiana News & Business Cluster | 43.43% | 23.32x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.75% | 18.53x |
| Illinois College Sports | 0.62% | 16.31x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.21% | 14.77x |
| Illinois | 5.36% | 12.75x |
| Local & Travel England - North Midlands | 0.05% | 12.46x |
| College Sports | 1.58% | 11.39x |
| Chicago Cluster | 22.80% | 10.33x |
| Michigan Cluster | 28.32% | 10.23x |
| Environmental Conservation | 0.06% | 9.99x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Content Affinity attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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DEMOGRAPHICS
The Indiana Finance & Business Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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