Explore the Indiana Finance & Business Cluster Audience
Below you'll find more information about the Indiana Finance & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Indiana Finance & Business Cluster audience.
INTERESTS
The Indiana Finance & Business Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Indiana Finance & Business Cluster audience is Notre Dame Fighting Irish Fans.
| Interest | Composition | Index |
| Notre Dame Fighting Irish Fans | 28.54% | 10.85x |
| Indiana Hoosiers Fans | 29.02% | 10.77x |
| Midwestern Voters | 29.39% | 10.45x |
| Country Music Fans | 24.45% | 10.30x |
| Tampa and St Petersburg Trip Planners | 23.20% | 9.76x |
| Chicago Trip Planners | 30.97% | 9.49x |
| Liberal News Readers | 23.31% | 9.42x |
| Chicago Cubs Fans | 25.01% | 9.09x |
| Cleveland Cavaliers Fans | 22.54% | 8.98x |
| South Carolina Gamecocks Fans | 21.77% | 8.92x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Interest attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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APPAREL RETAILERS
The Indiana Finance & Business Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Indiana Finance & Business Cluster audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.51% | 1.83x |
| Armani | 0.02% | 1.10x |
| Eddie Bauer | 0.02% | 1.05x |
| Lane Bryant | 0.04% | 1.05x |
| Buckle | 0.05% | 1.04x |
| Coach | 0.04% | 1.01x |
| Aeropostale | 0.05% | 1.00x |
| Mens Wearhouse | 0.06% | 1.00x |
| J. Crew | 0.04% | 0.98x |
| Hollister | 0.04% | 0.92x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Location attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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WEBSITES
The Indiana Finance & Business Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Indiana Finance & Business Cluster audience is martins-supermarkets.com.
| Website | Composition | Index |
| martins-supermarkets.com | 4.62% | 196.79x |
| elkharttruth.com | 4.81% | 195.68x |
| thepilotnews.com | 1.72% | 191.52x |
| flysbn.com | 1.35% | 185.96x |
| news-sentinel.com | 3.92% | 184.21x |
| southshorecva.com | 4.96% | 182.77x |
| visitfortwayne.com | 6.69% | 182.17x |
| heraldargus.com | 3.68% | 181.66x |
| wfft.com | 4.29% | 172.68x |
| wpta21.com | 14.13% | 172.31x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Web attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Indiana Finance & Business Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).
| Content Affinity | Composition | Index |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.70% | 24.04x |
| Indiana News & Business Cluster | 41.30% | 23.45x |
| Illinois College Sports | 0.48% | 19.99x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.11% | 17.48x |
| Local & Travel England - North Midlands | 0.08% | 17.01x |
| Illinois | 3.60% | 13.93x |
| Environmental Conservation | 0.07% | 13.23x |
| College Sports | 1.45% | 12.63x |
| Chicago Cluster | 21.90% | 12.61x |
| Illinois News | 11.69% | 11.31x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Content Affinity attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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DEMOGRAPHICS
The Indiana Finance & Business Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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