Dstillery Audiences

INDIANA FINANCE & BUSINESS CLUSTER

Audience Size: 794.9 Thousand Devices

Explore the Indiana Finance & Business Cluster Audience

Below you'll find more information about the Indiana Finance & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 794.9 thousand unique devices whose actions qualify for the Indiana Finance & Business Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Indiana Finance & Business Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana Finance & Business Cluster audience is Indiana Hoosiers Fans.

Interest Composition Index
Indiana Hoosiers Fans 40.79% 14.52x
Notre Dame Fighting Irish Fans 34.26% 13.30x
Liberal News Readers 24.97% 13.28x
Country Music Fans 28.08% 12.62x
Financial News Readers 22.48% 12.09x
Advertising Professionals 23.46% 12.07x
Tampa and St Petersburg Trip Planners 24.56% 11.96x
Indianapolis Colts Fans 31.30% 11.94x
Financial Business Intelligence Researchers 22.87% 11.86x
TV Advertising Professionals 23.02% 11.69x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Interest attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indiana Finance & Business Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana Finance & Business Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.28% 1.94x
Buckle 0.02% 1.71x
The Childrens Place 0.03% 1.45x
Express 0.02% 1.44x
Victoria's Secret 0.03% 1.33x
Maurices 0.02% 1.24x
American Eagle Outfitters 0.02% 1.21x
Old Navy 0.02% 1.06x
Aeropostale 0.01% 0.82x
Journeys 0.02% 0.75x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Location attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indiana Finance & Business Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana Finance & Business Cluster audience is heraldargus.com.

Website Composition Index
heraldargus.com 1.40% 204.84x
thenewsdispatch.com 2.19% 195.93x
news-sentinel.com 1.77% 184.10x
journalgazette.net 4.33% 173.07x
elkharttruth.com 5.69% 161.61x
wfft.com 5.89% 160.04x
fortwaynesnbc.com 9.29% 158.79x
kpcnews.com 8.18% 158.44x
goshennews.com 8.92% 156.31x
wpta21.com 31.11% 148.75x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Web attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana Finance & Business Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.35% 38.50x
Indiana News & Business Cluster 45.46% 31.89x
Illinois College Sports 0.18% 20.73x
Illinois 0.65% 18.37x
College Sports 0.49% 17.71x
Illinois Education 0.13% 16.44x
Local & Travel England - North Midlands 0.07% 14.64x
Chicago Cluster 23.19% 13.41x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.09% 13.06x
General Interest 0.03% 13.00x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Content Affinity attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indiana Finance & Business Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female