Explore the Indiana Finance & Business Cluster Audience
Below you'll find more information about the Indiana Finance & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 794.9 thousand unique devices whose actions qualify for the Indiana Finance & Business Cluster audience.
INTERESTS
The Indiana Finance & Business Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Indiana Finance & Business Cluster audience is Indiana Hoosiers Fans.
| Interest | Composition | Index |
| Indiana Hoosiers Fans | 40.79% | 14.52x |
| Notre Dame Fighting Irish Fans | 34.26% | 13.30x |
| Liberal News Readers | 24.97% | 13.28x |
| Country Music Fans | 28.08% | 12.62x |
| Financial News Readers | 22.48% | 12.09x |
| Advertising Professionals | 23.46% | 12.07x |
| Tampa and St Petersburg Trip Planners | 24.56% | 11.96x |
| Indianapolis Colts Fans | 31.30% | 11.94x |
| Financial Business Intelligence Researchers | 22.87% | 11.86x |
| TV Advertising Professionals | 23.02% | 11.69x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Interest attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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APPAREL RETAILERS
The Indiana Finance & Business Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Indiana Finance & Business Cluster audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.28% | 1.94x |
| Buckle | 0.02% | 1.71x |
| The Childrens Place | 0.03% | 1.45x |
| Express | 0.02% | 1.44x |
| Victoria's Secret | 0.03% | 1.33x |
| Maurices | 0.02% | 1.24x |
| American Eagle Outfitters | 0.02% | 1.21x |
| Old Navy | 0.02% | 1.06x |
| Aeropostale | 0.01% | 0.82x |
| Journeys | 0.02% | 0.75x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Location attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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WEBSITES
The Indiana Finance & Business Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Indiana Finance & Business Cluster audience is heraldargus.com.
| Website | Composition | Index |
| heraldargus.com | 1.40% | 204.84x |
| thenewsdispatch.com | 2.19% | 195.93x |
| news-sentinel.com | 1.77% | 184.10x |
| journalgazette.net | 4.33% | 173.07x |
| elkharttruth.com | 5.69% | 161.61x |
| wfft.com | 5.89% | 160.04x |
| fortwaynesnbc.com | 9.29% | 158.79x |
| kpcnews.com | 8.18% | 158.44x |
| goshennews.com | 8.92% | 156.31x |
| wpta21.com | 31.11% | 148.75x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Web attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Indiana Finance & Business Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).
| Content Affinity | Composition | Index |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.35% | 38.50x |
| Indiana News & Business Cluster | 45.46% | 31.89x |
| Illinois College Sports | 0.18% | 20.73x |
| Illinois | 0.65% | 18.37x |
| College Sports | 0.49% | 17.71x |
| Illinois Education | 0.13% | 16.44x |
| Local & Travel England - North Midlands | 0.07% | 14.64x |
| Chicago Cluster | 23.19% | 13.41x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.09% | 13.06x |
| General Interest | 0.03% | 13.00x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Content Affinity attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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DEMOGRAPHICS
The Indiana Finance & Business Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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