Explore the Indiana Finance & Business Cluster Audience
Below you'll find more information about the Indiana Finance & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Indiana Finance & Business Cluster audience.
INTERESTS
The Indiana Finance & Business Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Indiana Finance & Business Cluster audience is Notre Dame Fighting Irish Fans.
| Interest | Composition | Index |
| Notre Dame Fighting Irish Fans | 31.51% | 27.95x |
| Liberal News Readers | 17.12% | 26.49x |
| Tampa and St Petersburg Trip Planners | 21.23% | 25.99x |
| Financial Business Intelligence Researchers | 18.49% | 25.73x |
| Country Music Fans | 21.92% | 24.79x |
| Competitive Sports Participants | 17.12% | 23.49x |
| Readers of Filipinos Content | 21.92% | 23.42x |
| Readers of South Asian Content | 17.12% | 23.16x |
| South Carolina Gamecocks Fans | 25.34% | 22.18x |
| Law Enforcement Officers | 23.29% | 21.97x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Interest attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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APPAREL RETAILERS
The Indiana Finance & Business Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Indiana Finance & Business Cluster audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.03% | 1.76x |
| Mens Wearhouse | 0.02% | 1.21x |
| Carhartt | 0.22% | 1.02x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Location attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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WEBSITES
The Indiana Finance & Business Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Indiana Finance & Business Cluster audience is martins-supermarkets.com.
| Website | Composition | Index |
| martins-supermarkets.com | 1.62% | 127.19x |
| visitfortwayne.com | 2.33% | 118.11x |
| southshorecva.com | 1.78% | 117.44x |
| heraldargus.com | 2.66% | 115.92x |
| elkharttruth.com | 4.97% | 114.73x |
| thenewsdispatch.com | 4.00% | 109.37x |
| news-sentinel.com | 2.37% | 108.86x |
| parkview.com | 1.35% | 106.63x |
| fortwaynesnbc.com | 7.64% | 98.65x |
| journalgazette.net | 7.08% | 96.37x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Web attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Indiana Finance & Business Cluster audience is Indiana News & Business Cluster.
| Content Affinity | Composition | Index |
| Indiana News & Business Cluster | 48.36% | 34.87x |
| Central California Cluster | 7.11% | 32.71x |
| Northern California Cluster | 13.51% | 24.72x |
| Middle East News | 4.84% | 23.73x |
| Conservatives & Conspiracies | 7.11% | 23.55x |
| Assorted Topics (Viral Media, Paid Traffic) | 14.79% | 19.63x |
| Fox News Content Consumers | 11.38% | 19.20x |
| South Africa News Cluster | 3.13% | 19.07x |
| Pakistan Cluster | 1.56% | 17.41x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 10.38% | 17.37x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Content Affinity attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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DEMOGRAPHICS
The Indiana Finance & Business Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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