Dstillery Audiences

INDIANA FINANCE & BUSINESS CLUSTER

Audience Size: 948.1 Thousand Devices

Explore the Indiana Finance & Business Cluster Audience

Below you'll find more information about the Indiana Finance & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 948.1 thousand unique devices whose actions qualify for the Indiana Finance & Business Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Indiana Finance & Business Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana Finance & Business Cluster audience is Indiana Hoosiers Fans.

Interest Composition Index
Indiana Hoosiers Fans 26.23% 12.54x
Midwestern Voters 25.85% 11.93x
Notre Dame Fighting Irish Fans 22.19% 11.90x
Chicago Trip Planners 26.82% 10.41x
Indianapolis Colts Fans 19.69% 10.36x
Chicago Cubs Fans 19.11% 9.98x
Childrens Museum Visitors 19.65% 9.10x
Country Music Fans 17.66% 8.80x
Waterfront Vacationers 18.32% 8.46x
Liberal News Readers 15.18% 8.39x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Interest attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indiana Finance & Business Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana Finance & Business Cluster audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.04% 1.43x
Buckle 0.28% 1.31x
The Childrens Place 0.11% 1.08x
Jos A. Bank Clothiers 0.27% 0.98x
Urban Outfitters 0.05% 0.98x
Aeropostale 0.06% 0.97x
Brooks Brothers 0.03% 0.97x
Mens Wearhouse 0.43% 0.94x
Forever 21 0.05% 0.94x
Lane Bryant 0.04% 0.92x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Location attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indiana Finance & Business Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana Finance & Business Cluster audience is elkharttruth.com.

Website Composition Index
elkharttruth.com 3.42% 215.57x
schererville.org 1.36% 202.11x
goshenhealth.com 1.74% 188.34x
thepilotnews.com 1.36% 184.63x
martins-supermarkets.com 5.45% 178.05x
heraldargus.com 3.78% 177.04x
thenewsdispatch.com 3.21% 174.00x
news-sentinel.com 5.14% 170.80x
wpta21.com 12.64% 168.81x
wfft.com 4.25% 162.01x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Web attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana Finance & Business Cluster audience is Indiana News & Business Cluster.

Content Affinity Composition Index
Indiana News & Business Cluster 43.43% 23.32x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.75% 18.53x
Illinois College Sports 0.62% 16.31x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.21% 14.77x
Illinois 5.36% 12.75x
Local & Travel England - North Midlands 0.05% 12.46x
College Sports 1.58% 11.39x
Chicago Cluster 22.80% 10.33x
Michigan Cluster 28.32% 10.23x
Environmental Conservation 0.06% 9.99x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Content Affinity attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indiana Finance & Business Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female