Explore the Indiana Finance & Business Cluster Audience
Below you'll find more information about the Indiana Finance & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 744.9 thousand unique devices whose actions qualify for the Indiana Finance & Business Cluster audience.
INTERESTS
The Indiana Finance & Business Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Indiana Finance & Business Cluster audience is Indiana Hoosiers Fans.
| Interest | Composition | Index |
| Indiana Hoosiers Fans | 37.80% | 14.42x |
| Notre Dame Fighting Irish Fans | 32.21% | 12.78x |
| Liberal News Readers | 22.78% | 12.74x |
| Country Music Fans | 26.45% | 12.34x |
| Indianapolis Colts Fans | 29.17% | 11.81x |
| Advertising Professionals | 20.48% | 11.52x |
| Tampa and St Petersburg Trip Planners | 22.29% | 11.35x |
| TV Advertising Professionals | 20.32% | 11.31x |
| Financial Business Intelligence Researchers | 20.08% | 11.28x |
| Financial News Readers | 19.50% | 11.26x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Interest attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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APPAREL RETAILERS
The Indiana Finance & Business Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Indiana Finance & Business Cluster audience is J. Crew.
| Location | Composition | Index |
| J. Crew | 0.01% | 3.78x |
| Buckle | 0.01% | 2.66x |
| American Eagle Outfitters | 0.01% | 2.39x |
| Carhartt | 0.14% | 2.12x |
| The Childrens Place | 0.01% | 1.99x |
| Maurices | 0.01% | 1.61x |
| Victoria's Secret | 0.01% | 1.53x |
| Journeys | 0.01% | 1.46x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Location attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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WEBSITES
The Indiana Finance & Business Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Indiana Finance & Business Cluster audience is thenewsdispatch.com.
| Website | Composition | Index |
| thenewsdispatch.com | 1.49% | 202.48x |
| news-sentinel.com | 1.57% | 183.57x |
| journalgazette.net | 3.26% | 178.93x |
| elkharttruth.com | 5.50% | 164.59x |
| partiesbymartins.com | 1.11% | 163.71x |
| wfft.com | 5.49% | 163.67x |
| fortwaynesnbc.com | 9.07% | 162.91x |
| kpcnews.com | 8.25% | 160.12x |
| wpta21.com | 30.66% | 158.49x |
| goshennews.com | 8.77% | 154.81x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Web attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Indiana Finance & Business Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).
| Content Affinity | Composition | Index |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.28% | 43.85x |
| Indiana News & Business Cluster | 45.90% | 29.88x |
| Illinois Education | 0.09% | 19.60x |
| Illinois | 0.28% | 17.66x |
| General Interest | 0.03% | 16.03x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.04% | 12.98x |
| Chicago Cluster | 23.26% | 12.81x |
| Kentucky News | 30.14% | 12.49x |
| Environmental Conservation | 0.05% | 12.28x |
| Central California Cluster | 2.25% | 11.97x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Content Affinity attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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DEMOGRAPHICS
The Indiana Finance & Business Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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