Dstillery Audiences

INDIANA FINANCE & BUSINESS CLUSTER

Audience Size: 417.1 Thousand Devices

Explore the Indiana Finance & Business Cluster Audience

Below you'll find more information about the Indiana Finance & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 417.1 thousand unique devices whose actions qualify for the Indiana Finance & Business Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Indiana Finance & Business Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana Finance & Business Cluster audience is Indiana Hoosiers Fans.

Interest Composition Index
Indiana Hoosiers Fans 32.39% 12.39x
Notre Dame Fighting Irish Fans 27.92% 12.11x
Indianapolis Colts Fans 23.81% 11.37x
Breast Cancer Fund Raisers 7.22% 10.28x
Advertising Professionals 10.25% 10.22x
Realtors & Real Estate Researchers 7.46% 10.13x
Financial Business Intelligence Researchers 9.50% 9.95x
TV Advertising Professionals 8.14% 9.29x
Chicago Trip Planners 18.03% 9.23x
Midwestern Voters 27.60% 8.28x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Interest attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indiana Finance & Business Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana Finance & Business Cluster audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.03% 5.24x
Maurices 0.06% 1.57x
White House Black Market 0.02% 1.29x
Buckle 0.03% 1.28x
Express 0.03% 1.24x
J. Crew 0.01% 1.22x
Aeropostale 0.02% 1.16x
Mens Wearhouse 0.02% 1.11x
LOFT 0.01% 1.09x
Old Navy 0.02% 0.74x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Location attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indiana Finance & Business Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana Finance & Business Cluster audience is wpta21.com.

Website Composition Index
wpta21.com 22.51% 240.75x
wfft.com 4.49% 207.38x
wndu.com 35.26% 207.00x
fortwaynesnbc.com 6.73% 201.52x
abc57.com 29.02% 199.54x
elkharttruth.com 6.32% 197.88x
goshennews.com 12.02% 189.34x
heraldpalladium.com 4.83% 178.34x
pharostribune.com 4.24% 167.89x
kpcnews.com 11.78% 166.10x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Web attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana Finance & Business Cluster audience is Indiana News & Business Cluster.

Content Affinity Composition Index
Indiana News & Business Cluster 42.93% 24.77x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.45% 12.07x
Chicago Cluster 14.88% 11.41x
Kentucky News 21.21% 10.88x
Illinois College Sports 0.33% 9.70x
Northern California Cluster 4.75% 9.35x
Michigan Cluster 26.02% 8.78x
Central California Cluster 1.04% 8.52x
Cincinnati Cluster 19.61% 8.26x
San Francisco Bay Area Cluster 4.73% 7.77x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Content Affinity attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indiana Finance & Business Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male