Explore the Indiana Finance & Business Cluster Audience
Below you'll find more information about the Indiana Finance & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Indiana Finance & Business Cluster audience.
INTERESTS
The Indiana Finance & Business Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Indiana Finance & Business Cluster audience is Notre Dame Fighting Irish Fans.
| Interest | Composition | Index |
| Notre Dame Fighting Irish Fans | 26.67% | 11.47x |
| Country Music Fans | 24.15% | 11.19x |
| Indiana Hoosiers Fans | 28.23% | 11.06x |
| Liberal News Readers | 22.38% | 11.01x |
| Tampa and St Petersburg Trip Planners | 22.69% | 10.92x |
| Midwestern Voters | 26.80% | 10.36x |
| Chicago Trip Planners | 26.69% | 10.26x |
| Cleveland Cavaliers Fans | 20.41% | 9.99x |
| Conservative News Readers | 21.75% | 9.98x |
| Financial Business Intelligence Researchers | 20.28% | 9.80x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Interest attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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APPAREL RETAILERS
The Indiana Finance & Business Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Indiana Finance & Business Cluster audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.37% | 1.78x |
| Buckle | 0.04% | 1.40x |
| Eddie Bauer | 0.01% | 1.14x |
| Hollister | 0.02% | 1.12x |
| The Childrens Place | 0.04% | 1.08x |
| White House Black Market | 0.03% | 1.04x |
| Aeropostale | 0.03% | 1.01x |
| Old Navy | 0.04% | 0.99x |
| Victoria's Secret | 0.06% | 0.98x |
| Lane Bryant | 0.02% | 0.91x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Location attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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WEBSITES
The Indiana Finance & Business Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Indiana Finance & Business Cluster audience is martins-supermarkets.com.
| Website | Composition | Index |
| martins-supermarkets.com | 3.56% | 176.54x |
| thepilotnews.com | 1.39% | 172.25x |
| elkharttruth.com | 4.89% | 171.61x |
| flysbn.com | 1.02% | 162.56x |
| visitfortwayne.com | 5.21% | 161.72x |
| southshorecva.com | 3.87% | 161.54x |
| news-sentinel.com | 3.57% | 161.49x |
| heraldargus.com | 3.33% | 161.21x |
| wpta21.com | 14.41% | 150.59x |
| lutheranhealthphysicians.com | 1.12% | 150.58x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Web attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Indiana Finance & Business Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).
| Content Affinity | Composition | Index |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.65% | 25.05x |
| Indiana News & Business Cluster | 40.41% | 23.29x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.10% | 21.66x |
| Local & Travel England - North Midlands | 0.09% | 18.89x |
| Illinois College Sports | 0.39% | 18.74x |
| Environmental Conservation | 0.08% | 15.48x |
| Illinois | 3.03% | 14.30x |
| College Sports | 1.19% | 12.71x |
| Chicago Cluster | 21.51% | 12.55x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.04% | 11.61x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Content Affinity attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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DEMOGRAPHICS
The Indiana Finance & Business Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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