Dstillery Audiences

INDIANA FINANCE & BUSINESS CLUSTER

Audience Size: 809.9 Thousand Devices

Explore the Indiana Finance & Business Cluster Audience

Below you'll find more information about the Indiana Finance & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 809.9 thousand unique devices whose actions qualify for the Indiana Finance & Business Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Indiana Finance & Business Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana Finance & Business Cluster audience is Indiana Hoosiers Fans.

Interest Composition Index
Indiana Hoosiers Fans 26.85% 16.09x
Notre Dame Fighting Irish Fans 19.85% 12.50x
Midwestern Voters 26.02% 12.18x
Indianapolis Colts Fans 16.75% 11.43x
Chicago Cubs Fans 5.82% 11.00x
Chicago Trip Planners 25.22% 10.21x
Childrens Museum Visitors 21.73% 9.62x
Price Conscious Grocery Shoppers 14.82% 8.44x
Indiana Pacers Fans 15.00% 8.35x
Country Music Festivals Enthusiasts 22.59% 8.05x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Interest attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indiana Finance & Business Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana Finance & Business Cluster audience is Gap.

Location Composition Index
Gap 0.13% 1.82x
Coach 0.06% 1.48x
Carhartt 0.24% 1.43x
Hollister 0.01% 1.33x
Aeropostale 0.03% 1.31x
Zara 0.02% 1.21x
Club Monaco 0.01% 1.13x
Charlotte Russe 0.01% 0.96x
Intermix 0.01% 0.91x
Chicos 0.03% 0.84x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Location attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indiana Finance & Business Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana Finance & Business Cluster audience is elkharttruth.com.

Website Composition Index
elkharttruth.com 5.57% 368.24x
martins-supermarkets.com 6.80% 347.22x
heraldargus.com 3.05% 346.54x
goshenhealth.com 2.80% 339.80x
fortwaynesnbc.com 4.76% 338.45x
kpcnews.com 2.37% 327.99x
abc57.com 12.07% 327.35x
southshorecva.com 6.17% 320.11x
visitfortwayne.com 10.67% 319.92x
thenewsdispatch.com 4.11% 319.12x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Web attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana Finance & Business Cluster audience is Indiana News & Business Cluster.

Content Affinity Composition Index
Indiana News & Business Cluster 36.07% 31.17x
Assorted Topics #11418 (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.66% 24.16x
Illinois College Sports 0.40% 19.34x
Illinois 6.94% 13.53x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.28% 13.14x
College Sports 1.75% 12.15x
Chicago Cluster 17.36% 11.42x
Michigan Cluster 20.21% 10.84x
Assorted Topics #11662 (Viral Media, Paid Traffic) 2.68% 10.03x
Illinois Education 0.88% 9.32x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Content Affinity attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indiana Finance & Business Cluster audience resonates most for the following age and income brackets.
Age
18-24
Income
$100,000-$149,999