Explore the Indiana Finance & Business Cluster Audience
Below you'll find more information about the Indiana Finance & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 809.9 thousand unique devices whose actions qualify for the Indiana Finance & Business Cluster audience.
INTERESTS
The Indiana Finance & Business Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Indiana Finance & Business Cluster audience is Indiana Hoosiers Fans.
| Interest | Composition | Index |
| Indiana Hoosiers Fans | 26.85% | 16.09x |
| Notre Dame Fighting Irish Fans | 19.85% | 12.50x |
| Midwestern Voters | 26.02% | 12.18x |
| Indianapolis Colts Fans | 16.75% | 11.43x |
| Chicago Cubs Fans | 5.82% | 11.00x |
| Chicago Trip Planners | 25.22% | 10.21x |
| Childrens Museum Visitors | 21.73% | 9.62x |
| Price Conscious Grocery Shoppers | 14.82% | 8.44x |
| Indiana Pacers Fans | 15.00% | 8.35x |
| Country Music Festivals Enthusiasts | 22.59% | 8.05x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Interest attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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APPAREL RETAILERS
The Indiana Finance & Business Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Indiana Finance & Business Cluster audience is Gap.
| Location | Composition | Index |
| Gap | 0.13% | 1.82x |
| Coach | 0.06% | 1.48x |
| Carhartt | 0.24% | 1.43x |
| Hollister | 0.01% | 1.33x |
| Aeropostale | 0.03% | 1.31x |
| Zara | 0.02% | 1.21x |
| Club Monaco | 0.01% | 1.13x |
| Charlotte Russe | 0.01% | 0.96x |
| Intermix | 0.01% | 0.91x |
| Chicos | 0.03% | 0.84x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Location attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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WEBSITES
The Indiana Finance & Business Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Indiana Finance & Business Cluster audience is elkharttruth.com.
| Website | Composition | Index |
| elkharttruth.com | 5.57% | 368.24x |
| martins-supermarkets.com | 6.80% | 347.22x |
| heraldargus.com | 3.05% | 346.54x |
| goshenhealth.com | 2.80% | 339.80x |
| fortwaynesnbc.com | 4.76% | 338.45x |
| kpcnews.com | 2.37% | 327.99x |
| abc57.com | 12.07% | 327.35x |
| southshorecva.com | 6.17% | 320.11x |
| visitfortwayne.com | 10.67% | 319.92x |
| thenewsdispatch.com | 4.11% | 319.12x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Web attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Indiana Finance & Business Cluster audience is Indiana News & Business Cluster.
| Content Affinity | Composition | Index |
| Indiana News & Business Cluster | 36.07% | 31.17x |
| Assorted Topics #11418 (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.66% | 24.16x |
| Illinois College Sports | 0.40% | 19.34x |
| Illinois | 6.94% | 13.53x |
| Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) | 0.28% | 13.14x |
| College Sports | 1.75% | 12.15x |
| Chicago Cluster | 17.36% | 11.42x |
| Michigan Cluster | 20.21% | 10.84x |
| Assorted Topics #11662 (Viral Media, Paid Traffic) | 2.68% | 10.03x |
| Illinois Education | 0.88% | 9.32x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Content Affinity attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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DEMOGRAPHICS
The Indiana Finance & Business Cluster audience resonates most for the following age and income brackets.
Age
18-24
Income
$100,000-$149,999
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