Dstillery Audiences

INDIANA FINANCE & BUSINESS CLUSTER

Audience Size: 881 Thousand Devices

Explore the Indiana Finance & Business Cluster Audience

Below you'll find more information about the Indiana Finance & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 881 thousand unique devices whose actions qualify for the Indiana Finance & Business Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Indiana Finance & Business Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana Finance & Business Cluster audience is Indiana Hoosiers Fans.

Interest Composition Index
Indiana Hoosiers Fans 23.47% 15.48x
Midwestern Voters 25.95% 12.73x
Notre Dame Fighting Irish Fans 19.10% 12.18x
Indianapolis Colts Fans 16.30% 11.48x
Chicago Cubs Fans 16.22% 11.16x
Chicago Trip Planners 24.91% 10.84x
Childrens Museum Visitors 20.93% 9.77x
Waterfront Vacationers 16.97% 9.24x
Country Music Fans 11.83% 8.49x
Price Conscious Grocery Shoppers 14.97% 8.25x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Interest attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indiana Finance & Business Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana Finance & Business Cluster audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.01% 1.68x
Columbia 0.01% 1.62x
Hugo Boss 0.03% 1.33x
Express 0.03% 1.32x
Gap 0.07% 1.21x
Dressbarn 0.04% 1.20x
Carhartt 0.13% 1.15x
Coach 0.06% 1.13x
Old Navy 0.06% 1.08x
Aeropostale 0.02% 1.06x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Location attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indiana Finance & Business Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana Finance & Business Cluster audience is elkharttruth.com.

Website Composition Index
elkharttruth.com 5.39% 351.55x
fortwaynesnbc.com 3.26% 327.28x
heraldargus.com 3.75% 312.62x
southshorecva.com 5.16% 304.72x
martins-supermarkets.com 6.33% 304.02x
goshenhealth.com 2.70% 302.37x
kpcnews.com 3.80% 297.99x
thenewsdispatch.com 3.99% 292.63x
wfft.com 4.37% 292.31x
wpta21.com 12.42% 291.07x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Web attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana Finance & Business Cluster audience is Indiana News & Business Cluster.

Content Affinity Composition Index
Indiana News & Business Cluster 37.39% 29.86x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.72% 21.07x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.26% 16.14x
Illinois College Sports 0.75% 15.70x
Illinois 6.33% 14.56x
Custom T-Shirts 0.12% 14.53x
College Sports 1.80% 12.04x
Chicago Cluster 19.27% 11.01x
Michigan Cluster 22.03% 10.63x
Illinois Education 0.89% 10.59x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Content Affinity attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indiana Finance & Business Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male