Dstillery Audiences

INDIANA FINANCE & BUSINESS CLUSTER

Audience Size: 526.2 Thousand Devices

Explore the Indiana Finance & Business Cluster Audience

Below you'll find more information about the Indiana Finance & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 526.2 thousand unique devices whose actions qualify for the Indiana Finance & Business Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Indiana Finance & Business Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana Finance & Business Cluster audience is Indiana Hoosiers Fans.

Interest Composition Index
Indiana Hoosiers Fans 32.66% 13.17x
Liberal News Readers 14.67% 12.91x
Notre Dame Fighting Irish Fans 20.93% 11.47x
Indianapolis Colts Fans 25.71% 11.47x
Financial News Readers 12.42% 11.08x
Tampa and St Petersburg Trip Planners 14.65% 10.87x
Law Enforcement Officers 19.38% 10.83x
Country Music Fans 19.80% 10.81x
Advertising Professionals 14.45% 10.80x
Financial Business Intelligence Researchers 13.65% 10.68x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Interest attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indiana Finance & Business Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana Finance & Business Cluster audience is Coach.

Location Composition Index
Coach 0.01% 1.97x
Maurices 0.07% 1.82x
Eddie Bauer 0.01% 1.66x
Forever 21 0.02% 1.64x
Carhartt 0.33% 1.60x
Victoria's Secret 0.05% 1.51x
Gymboree 0.02% 1.47x
Express 0.03% 1.30x
Buckle 0.03% 1.21x
Talbots 0.01% 1.20x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Location attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indiana Finance & Business Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana Finance & Business Cluster audience is wpta21.com.

Website Composition Index
wpta21.com 24.27% 202.26x
elkharttruth.com 6.51% 178.86x
wfft.com 5.25% 178.36x
wndu.com 32.79% 170.01x
abc57.com 28.97% 168.01x
goshennews.com 11.07% 166.97x
fortwaynesnbc.com 8.42% 161.42x
fwbusiness.com 2.51% 160.01x
heraldpalladium.com 5.10% 152.79x
kpcnews.com 10.30% 152.33x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Web attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana Finance & Business Cluster audience is Indiana News & Business Cluster.

Content Affinity Composition Index
Indiana News & Business Cluster 45.09% 24.02x
Chicago Cluster 19.74% 11.92x
Kentucky News 24.48% 11.57x
Illinois College Sports 0.54% 11.12x
Trucks 0.03% 10.86x
Environmental Conservation 0.02% 10.65x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.02% 10.44x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.66% 10.41x
Central California Cluster 1.57% 10.31x
Diabetes Research 0.03% 10.20x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Content Affinity attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indiana Finance & Business Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male