Explore the Indiana Finance & Business Cluster Audience
Below you'll find more information about the Indiana Finance & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 890.8 thousand unique devices whose actions qualify for the Indiana Finance & Business Cluster audience.
INTERESTS
The Indiana Finance & Business Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Indiana Finance & Business Cluster audience is Indiana Hoosiers Fans.
| Interest | Composition | Index |
| Indiana Hoosiers Fans | 37.17% | 12.94x |
| Liberal News Readers | 23.17% | 12.29x |
| Country Music Fans | 25.86% | 11.71x |
| Notre Dame Fighting Irish Fans | 30.98% | 11.64x |
| Advertising Professionals | 20.71% | 11.44x |
| Indianapolis Colts Fans | 28.82% | 11.12x |
| TV Advertising Professionals | 20.00% | 10.99x |
| Financial Business Intelligence Researchers | 20.90% | 10.91x |
| Tampa and St Petersburg Trip Planners | 21.39% | 10.90x |
| Financial News Readers | 19.34% | 10.70x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Interest attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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APPAREL RETAILERS
The Indiana Finance & Business Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Indiana Finance & Business Cluster audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.03% | 1.62x |
| Carhartt | 0.27% | 1.51x |
| Express | 0.02% | 1.47x |
| Lane Bryant | 0.02% | 1.24x |
| Maurices | 0.03% | 1.11x |
| Victoria's Secret | 0.03% | 1.08x |
| The Childrens Place | 0.02% | 1.08x |
| White House Black Market | 0.02% | 0.96x |
| Dressbarn | 0.01% | 0.90x |
| Mens Wearhouse | 0.02% | 0.89x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Location attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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WEBSITES
The Indiana Finance & Business Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Indiana Finance & Business Cluster audience is journalgazette.net.
| Website | Composition | Index |
| journalgazette.net | 3.10% | 173.73x |
| news-sentinel.com | 1.55% | 165.48x |
| elkharttruth.com | 5.64% | 162.76x |
| wpta21.com | 28.53% | 157.65x |
| partiesbymartins.com | 1.20% | 156.12x |
| kpcnews.com | 8.49% | 152.01x |
| goshennews.com | 9.48% | 148.78x |
| fwbusiness.com | 2.69% | 143.78x |
| insideindianabusiness.com | 1.01% | 141.88x |
| wfft.com | 5.58% | 141.21x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Web attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Indiana Finance & Business Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).
| Content Affinity | Composition | Index |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.27% | 41.39x |
| Indiana News & Business Cluster | 45.83% | 27.58x |
| Illinois | 0.16% | 17.80x |
| Illinois Education | 0.05% | 16.75x |
| Environmental Conservation | 0.06% | 12.98x |
| Local & Travel England - North Midlands | 0.08% | 12.49x |
| Kentucky News | 29.34% | 11.84x |
| Chicago Cluster | 23.96% | 11.82x |
| Central California Cluster | 2.38% | 11.72x |
| College Sports | 0.33% | 11.70x |
Composition Percentage:
The overlap percentage between the Indiana Finance & Business Cluster audience and the Content Affinity attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
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DEMOGRAPHICS
The Indiana Finance & Business Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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