Dstillery Audiences

INDIANA FINANCE & BUSINESS CLUSTER

Audience Size: 1 Million Devices

Explore the Indiana Finance & Business Cluster Audience

Below you'll find more information about the Indiana Finance & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Indiana Finance & Business Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Indiana Finance & Business Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana Finance & Business Cluster audience is Notre Dame Fighting Irish Fans.

Interest Composition Index
Notre Dame Fighting Irish Fans 27.20% 11.60x
Indiana Hoosiers Fans 30.10% 11.59x
Midwestern Voters 29.70% 10.70x
Chicago Trip Planners 29.19% 10.38x
Chicago Cubs Fans 24.07% 9.74x
Country Music Fans 22.20% 9.50x
Indianapolis Colts Fans 22.65% 9.40x
Liberal News Readers 19.16% 9.02x
Tampa and St Petersburg Trip Planners 20.03% 8.74x
Cleveland Cavaliers Fans 18.94% 8.48x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Interest attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indiana Finance & Business Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana Finance & Business Cluster audience is Buckle.

Location Composition Index
Buckle 0.37% 1.47x
Express 0.02% 1.15x
Aeropostale 0.05% 1.11x
Jos A. Bank Clothiers 0.25% 1.02x
Johnston and Murphy 0.46% 0.95x
White House Black Market 0.30% 0.94x
Mens Wearhouse 0.38% 0.93x
Eddie Bauer 0.02% 0.90x
Dressbarn 0.03% 0.88x
The Childrens Place 0.07% 0.86x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Location attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indiana Finance & Business Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana Finance & Business Cluster audience is elkharttruth.com.

Website Composition Index
elkharttruth.com 4.36% 226.75x
goshenhealth.com 1.19% 224.07x
thepilotnews.com 1.65% 222.82x
news-sentinel.com 4.33% 204.82x
martins-supermarkets.com 4.79% 204.56x
heraldargus.com 3.76% 203.68x
clydetheatre.com 1.08% 203.07x
wpta21.com 13.52% 196.56x
flysbn.com 1.96% 195.23x
thenewsdispatch.com 3.72% 193.85x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Web attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana Finance & Business Cluster audience is Indiana News & Business Cluster.

Content Affinity Composition Index
Indiana News & Business Cluster 43.11% 24.52x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.71% 22.33x
Illinois College Sports 0.54% 18.95x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.17% 17.90x
Local & Travel England - North Midlands 0.05% 14.52x
Illinois 4.25% 13.74x
College Sports 1.47% 12.08x
Chicago Cluster 23.31% 11.90x
Michigan Cluster 30.77% 11.27x
Environmental Conservation 0.06% 11.25x
Composition Percentage: The overlap percentage between the Indiana Finance & Business Cluster audience and the Content Affinity attribute.
Index: A comparison of the Indiana Finance & Business Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indiana Finance & Business Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female