Dstillery Audiences

INDIANA NEWS & BUSINESS CLUSTER

Audience Size: 483.2 Thousand Devices

Explore the Indiana News & Business Cluster Audience

Below you'll find more information about the Indiana News & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 483.2 thousand unique devices whose actions qualify for the Indiana News & Business Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Indiana News & Business Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana News & Business Cluster audience is Indiana Hoosiers Fans.

Interest Composition Index
Indiana Hoosiers Fans 44.67% 15.60x
Indianapolis Colts Fans 37.37% 14.99x
Indiana Pacers Fans 38.96% 14.00x
Liberal News Readers 21.16% 11.61x
Tampa and St Petersburg Trip Planners 21.17% 11.01x
NCAA Fans 22.15% 10.91x
Cleveland Cavaliers Fans 20.08% 10.62x
Advertising Professionals 18.40% 10.47x
Country Music Fans 22.48% 10.45x
Financial Business Intelligence Researchers 18.90% 10.32x
Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Interest attribute.
Index: A comparison of the Indiana News & Business Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indiana News & Business Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana News & Business Cluster audience is J. Crew.

Location Composition Index
J. Crew 0.01% 5.13x
The Childrens Place 0.02% 3.04x
American Eagle Outfitters 0.01% 2.92x
Carhartt 0.08% 1.40x
Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Location attribute.
Index: A comparison of the Indiana News & Business Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indiana News & Business Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana News & Business Cluster audience is mibor.com.

Website Composition Index
mibor.com 1.08% 90.98x
dailyjournal.net 3.00% 89.51x
greenfieldreporter.com 1.21% 89.01x
theindychannel.com 15.13% 84.29x
thestarpress.com 6.32% 83.71x
wlfi.com 9.99% 81.91x
insidethehall.com 8.30% 81.84x
iuhoosiers.com 2.24% 80.17x
washtimesherald.com 1.37% 79.86x
wthitv.com 10.53% 79.42x
Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Web attribute.
Index: A comparison of the Indiana News & Business Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana News & Business Cluster audience is Indiana Finance & Business Cluster.

Content Affinity Composition Index
Indiana Finance & Business Cluster 20.61% 29.54x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.14% 24.45x
Illinois College Sports 0.45% 17.43x
Motorsports 0.72% 13.58x
College Sports 0.40% 13.24x
Kentucky News 27.48% 11.78x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.03% 11.51x
Environmental Conservation 0.04% 10.96x
Central California Cluster 1.99% 10.65x
Illinois 0.14% 10.65x
Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Content Affinity attribute.
Index: A comparison of the Indiana News & Business Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indiana News & Business Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male