INDIANA NEWS & BUSINESS CLUSTER

Audience Size: 2 Million Devices

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Explore the Indiana News & Business Cluster Audience

Below you'll find more information about the Indiana News & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Indiana News & Business Cluster audience.

INTERESTS

The Indiana News & Business Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana News & Business Cluster audience is Indiana Hoosiers Fans.

Interest	Composition	Index
Indiana Hoosiers Fans	31.14%	18.83x
Indianapolis Colts Fans	24.17%	16.49x
Indiana Pacers Fans	27.39%	15.66x
Liberal News Readers	13.79%	10.33x
NCAA Fans	14.11%	9.40x
Midwestern Voters	20.37%	9.38x
Tampa and St Petersburg Trip Planners	14.56%	9.32x
Cleveland Cavaliers Fans	13.25%	8.96x
Notre Dame Fighting Irish Fans	13.53%	8.56x
Financial Business Intelligence Researchers	13.44%	8.55x

Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Interest attribute.

Index: A comparison of the Indiana News & Business Cluster audience to the internet population.

APPAREL RETAILERS

The Indiana News & Business Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana News & Business Cluster audience is Coach.

Location	Composition	Index
Coach	0.09%	2.25x
Aeropostale	0.03%	1.37x
Columbia	0.01%	1.31x
American Eagle Outfitters	0.04%	1.18x
Gymboree	0.02%	1.17x
Carhartt	0.18%	1.16x
Lorna Jane	0.00%	1.13x
Chicos	0.04%	1.09x
Brooks Brothers	0.02%	1.04x
Tommy Bahama	0.02%	1.02x

Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Location attribute.

Index: A comparison of the Indiana News & Business Cluster audience to the internet population.

WEBSITES

The Indiana News & Business Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana News & Business Cluster audience is connerprairie.org.

Website	Composition	Index
connerprairie.org	0.59%	170.58x
indymca.org	0.59%	163.09x
mibor.com	1.89%	162.41x
reporter.net	0.65%	159.22x
iuauditorium.com	0.63%	156.29x
nuvo.net	0.58%	155.10x
indyeleven.com	0.40%	155.08x
downtownindy.org	5.29%	154.31x
shelbynews.com	0.44%	152.32x
remax-indiana.com	0.58%	149.63x

Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Web attribute.

Index: A comparison of the Indiana News & Business Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana News & Business Cluster audience is Indiana Finance & Business Cluster.

Content Affinity	Composition	Index
Indiana Finance & Business Cluster	14.16%	31.00x
Illinois College Sports	0.47%	21.61x
Assorted Topics #11662 (Viral Media, Paid Traffic)	3.51%	13.42x
Assorted Topics #11418 (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.33%	12.28x
Kentucky News	14.96%	12.06x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research)	0.25%	11.48x
College Sports	1.64%	11.46x
Local & Travel England - North Midlands	0.03%	10.30x
Cincinnati Cluster	9.00%	9.46x
Motorsports	0.90%	9.39x

Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Content Affinity attribute.

Index: A comparison of the Indiana News & Business Cluster audience to the internet population.

DEMOGRAPHICS

The Indiana News & Business Cluster audience resonates most for the following age and income brackets.

Age

55-64

Income

$50,000-$74,999