Explore the Indiana News & Business Cluster Audience
Below you'll find more information about the Indiana News & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Indiana News & Business Cluster audience.
INTERESTS
The Indiana News & Business Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Indiana News & Business Cluster audience is Indiana Hoosiers Fans.
| Interest | Composition | Index |
| Indiana Hoosiers Fans | 41.08% | 15.74x |
| Indianapolis Colts Fans | 33.55% | 14.13x |
| Indiana Pacers Fans | 34.22% | 13.38x |
| Liberal News Readers | 19.48% | 11.14x |
| Tampa and St Petersburg Trip Planners | 19.20% | 10.84x |
| NCAA Fans | 20.90% | 10.74x |
| Cleveland Cavaliers Fans | 18.58% | 10.11x |
| Financial Business Intelligence Researchers | 17.35% | 9.86x |
| Advertising Professionals | 16.81% | 9.62x |
| Notre Dame Fighting Irish Fans | 22.49% | 9.55x |
Composition Percentage:
The overlap percentage between the Indiana News & Business Cluster audience and the Interest attribute.
Index: A comparison of the Indiana News & Business Cluster audience to the internet population.
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APPAREL RETAILERS
The Indiana News & Business Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Indiana News & Business Cluster audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.06% | 1.54x |
| Carhartt | 0.34% | 1.50x |
| American Eagle Outfitters | 0.03% | 1.47x |
| J. Crew | 0.01% | 1.46x |
| The Childrens Place | 0.04% | 1.42x |
| Buckle | 0.03% | 1.29x |
| Dressbarn | 0.02% | 1.23x |
| Mens Wearhouse | 0.04% | 1.17x |
| Jos A. Bank Clothiers | 0.02% | 1.12x |
| Chicos | 0.02% | 1.08x |
Composition Percentage:
The overlap percentage between the Indiana News & Business Cluster audience and the Location attribute.
Index: A comparison of the Indiana News & Business Cluster audience to the internet population.
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WEBSITES
The Indiana News & Business Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Indiana News & Business Cluster audience is mibor.com.
| Website | Composition | Index |
| mibor.com | 1.13% | 85.41x |
| insidethehall.com | 5.81% | 82.91x |
| theindychannel.com | 7.20% | 82.26x |
| dailyjournal.net | 4.41% | 80.67x |
| wlfi.com | 9.76% | 80.11x |
| cbs4indy.com | 12.58% | 78.38x |
| wthitv.com | 11.95% | 78.20x |
| greenfieldreporter.com | 2.32% | 75.73x |
| washtimesherald.com | 1.45% | 74.05x |
| heraldtimesonline.com | 3.01% | 74.02x |
Composition Percentage:
The overlap percentage between the Indiana News & Business Cluster audience and the Web attribute.
Index: A comparison of the Indiana News & Business Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Indiana News & Business Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).
| Content Affinity | Composition | Index |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.42% | 32.00x |
| Indiana Finance & Business Cluster | 18.84% | 27.73x |
| Illinois College Sports | 0.49% | 18.07x |
| Homeschooling | 0.02% | 16.20x |
| College Sports | 0.34% | 14.53x |
| Motorsports | 0.51% | 12.55x |
| Kentucky News | 26.37% | 11.71x |
| Virginia Athletics | 0.10% | 10.14x |
| Rural Living | 0.02% | 9.79x |
| Florida College Athletics | 0.55% | 9.68x |
Composition Percentage:
The overlap percentage between the Indiana News & Business Cluster audience and the Content Affinity attribute.
Index: A comparison of the Indiana News & Business Cluster audience to the internet population.
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DEMOGRAPHICS
The Indiana News & Business Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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