INDIANA NEWS & BUSINESS CLUSTER

Audience Size: 927.7 Thousand Devices

View All Audiences

Explore the Indiana News & Business Cluster Audience

Below you'll find more information about the Indiana News & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 927.7 thousand unique devices whose actions qualify for the Indiana News & Business Cluster audience.

INTERESTS

The Indiana News & Business Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana News & Business Cluster audience is Indiana Hoosiers Fans.

Interest	Composition	Index
Indiana Hoosiers Fans	33.66%	21.31x
Indianapolis Colts Fans	30.31%	20.73x
Liberal News Readers	21.65%	20.13x
NCAA Fans	23.43%	19.39x
Country Music Fans	22.24%	19.09x
Indiana Pacers Fans	31.50%	19.06x
Tampa and St Petersburg Trip Planners	20.87%	18.55x
Financial News Readers	18.90%	18.37x
TV Advertising Professionals	19.69%	18.34x
Financial Business Intelligence Researchers	19.09%	17.93x

Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Interest attribute.

Index: A comparison of the Indiana News & Business Cluster audience to the internet population.

APPAREL RETAILERS

The Indiana News & Business Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana News & Business Cluster audience is Carhartt.

Location	Composition	Index
Carhartt	0.18%	2.35x
Maurices	0.01%	1.26x
Old Navy	0.01%	1.24x

Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Location attribute.

Index: A comparison of the Indiana News & Business Cluster audience to the internet population.

WEBSITES

The Indiana News & Business Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana News & Business Cluster audience is insideindianabusiness.com.

Website	Composition	Index
insideindianabusiness.com	1.35%	98.63x
ibj.com	1.62%	95.37x
hoosierstateofmind.com	1.15%	89.47x
greenfieldreporter.com	1.19%	86.84x
dailyjournal.net	2.95%	86.55x
cbs4indy.com	13.26%	80.95x
insidethehall.com	6.11%	80.79x
mywabashvalley.com	5.53%	79.19x
thestarpress.com	7.04%	79.05x
wlfi.com	11.29%	78.75x

Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Web attribute.

Index: A comparison of the Indiana News & Business Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana News & Business Cluster audience is Indiana Finance & Business Cluster.

Content Affinity	Composition	Index
Indiana Finance & Business Cluster	19.65%	39.89x
Motorsports	0.80%	23.30x
Assorted Topics (Power Trains, Drones, Web Design)	0.68%	20.84x
Florida College Athletics	0.88%	19.96x
Illinois	0.44%	19.96x
Central California Cluster	2.57%	19.24x
Ireland Cluster	4.70%	17.81x
Alaska Cluster	1.49%	17.20x
University Press	0.44%	16.74x
Public Policy Media	1.33%	15.97x

Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Content Affinity attribute.

Index: A comparison of the Indiana News & Business Cluster audience to the internet population.

DEMOGRAPHICS

The Indiana News & Business Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male