INDIANA NEWS & BUSINESS CLUSTER

Audience Size: 1.8 Million Devices

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Explore the Indiana News & Business Cluster Audience

Below you'll find more information about the Indiana News & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Indiana News & Business Cluster audience.

INTERESTS

The Indiana News & Business Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana News & Business Cluster audience is Indiana Hoosiers Fans.

Interest	Composition	Index
Indiana Hoosiers Fans	34.86%	14.71x
Indianapolis Colts Fans	31.70%	13.92x
Indiana Pacers Fans	30.83%	12.69x
Liberal News Readers	23.15%	11.52x
Tampa and St Petersburg Trip Planners	23.68%	11.04x
Country Music Fans	23.28%	10.61x
Cleveland Cavaliers Fans	21.86%	10.45x
Financial Business Intelligence Researchers	20.89%	10.27x
Financial News Readers	20.01%	10.04x
South Carolina Gamecocks Fans	22.27%	9.99x

Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Interest attribute.

Index: A comparison of the Indiana News & Business Cluster audience to the internet population.

APPAREL RETAILERS

The Indiana News & Business Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana News & Business Cluster audience is Carhartt.

Location	Composition	Index
Carhartt	0.11%	1.89x
Buckle	0.07%	1.23x
Dressbarn	0.04%	1.19x
Chicos	0.05%	1.13x
White House Black Market	0.08%	1.06x
Aeropostale	0.05%	1.05x
Journeys	0.05%	1.05x
Hollister	0.04%	0.94x
Johnston and Murphy	0.12%	0.93x
Charlotte Russe	0.03%	0.93x

Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Location attribute.

Index: A comparison of the Indiana News & Business Cluster audience to the internet population.

WEBSITES

The Indiana News & Business Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana News & Business Cluster audience is downtownindy.org.

Website	Composition	Index
downtownindy.org	3.16%	98.41x
greenfieldreporter.com	2.81%	84.81x
mywabashvalley.com	5.47%	81.08x
kokomotribune.com	4.44%	80.98x
greensburgdailynews.com	1.35%	80.91x
theindianalawyer.com	2.07%	80.04x
visitindy.com	6.54%	79.12x
dailyjournal.net	4.18%	78.39x
indywithkids.com	2.33%	77.81x
wlfi.com	8.40%	77.70x

Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Web attribute.

Index: A comparison of the Indiana News & Business Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana News & Business Cluster audience is Indiana Finance & Business Cluster.

Content Affinity	Composition	Index
Indiana Finance & Business Cluster	16.60%	25.03x
Illinois College Sports	0.49%	19.18x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.12%	15.18x
Local & Travel England - North Midlands	0.05%	13.21x
Kentucky News	23.01%	12.40x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.34%	11.89x
Environmental Conservation	0.05%	10.87x
Assorted Topics (Viral Media, Paid Traffic)	8.46%	10.41x
Local & Travel England - Northern England	0.09%	10.05x
College Sports	1.22%	10.04x

Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Content Affinity attribute.

Index: A comparison of the Indiana News & Business Cluster audience to the internet population.

DEMOGRAPHICS

The Indiana News & Business Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female