INDIANA NEWS & BUSINESS CLUSTER

Audience Size: 2.6 Million Devices

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Explore the Indiana News & Business Cluster Audience

Below you'll find more information about the Indiana News & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Indiana News & Business Cluster audience.

INTERESTS

The Indiana News & Business Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana News & Business Cluster audience is Indiana Hoosiers Fans.

Interest	Composition	Index
Indiana Hoosiers Fans	26.31%	17.61x
Indianapolis Colts Fans	22.77%	16.71x
Indiana Pacers Fans	21.03%	13.72x
Liberal News Readers	15.96%	11.41x
Tampa and St Petersburg Trip Planners	15.35%	11.15x
Country Music Fans	13.89%	10.72x
Cleveland Cavaliers Fans	14.20%	10.32x
Financial Business Intelligence Researchers	14.57%	9.98x
NCAA Fans	15.23%	9.82x
TV Advertising Professionals	13.40%	9.79x

Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Interest attribute.

Index: A comparison of the Indiana News & Business Cluster audience to the internet population.

APPAREL RETAILERS

The Indiana News & Business Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana News & Business Cluster audience is Carhartt.

Location	Composition	Index
Carhartt	0.01%	1.66x
Buckle	0.20%	1.27x
Chicos	0.07%	1.17x
Mens Wearhouse	0.51%	1.16x
Jos A. Bank Clothiers	0.30%	1.09x
White House Black Market	0.21%	1.06x
Ann Taylor	0.02%	0.98x
Eddie Bauer	0.02%	0.95x
Lane Bryant	0.04%	0.95x
Brooks Brothers	0.03%	0.94x

Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Location attribute.

Index: A comparison of the Indiana News & Business Cluster audience to the internet population.

WEBSITES

The Indiana News & Business Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana News & Business Cluster audience is downtownindy.org.

Website	Composition	Index
downtownindy.org	3.78%	93.20x
greenfieldreporter.com	2.99%	85.31x
insideindianabusiness.com	6.46%	83.41x
insidethehall.com	4.12%	82.83x
mywabashvalley.com	5.38%	81.53x
iuhoosiers.com	2.76%	81.40x
indianafuneralcare.com	1.33%	80.88x
kokomotribune.com	3.81%	80.80x
washtimesherald.com	1.19%	80.13x
indianapolismonthly.com	3.58%	79.41x

Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Web attribute.

Index: A comparison of the Indiana News & Business Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana News & Business Cluster audience is Indiana Finance & Business Cluster.

Content Affinity	Composition	Index
Indiana Finance & Business Cluster	15.24%	25.01x
Illinois College Sports	0.66%	17.05x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.18%	12.20x
Local & Travel England - North Midlands	0.04%	11.19x
Kentucky News	20.23%	11.04x
College Sports	1.46%	10.55x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.37%	9.90x
Assorted Topics (Viral Media, Paid Traffic)	5.99%	9.56x
Cincinnati Cluster	13.21%	8.61x
Motorsports	1.01%	8.59x

Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Content Affinity attribute.

Index: A comparison of the Indiana News & Business Cluster audience to the internet population.

DEMOGRAPHICS

The Indiana News & Business Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male