Explore the Indiana News & Business Cluster Audience
Below you'll find more information about the Indiana News & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Indiana News & Business Cluster audience.
INTERESTS
The Indiana News & Business Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Indiana News & Business Cluster audience is Indianapolis Colts Fans.
| Interest | Composition | Index |
| Indianapolis Colts Fans | 63.51% | 24.80x |
| Indiana Hoosiers Fans | 45.97% | 12.87x |
| Cincinnati Bengals Fans | 25.00% | 11.20x |
| Nashville Trip Planners | 18.24% | 10.54x |
| Notre Dame Fighting Irish Fans | 17.65% | 9.93x |
| Retired Government Employees | 4.95% | 9.86x |
| Business Logistics Managers | 23.47% | 9.70x |
| Vermont Trip Planners | 15.25% | 9.58x |
| Green Bay Packers Fans | 20.24% | 9.27x |
| Palm Beach Trip Planners | 14.31% | 8.37x |
Composition Percentage:
The overlap percentage between the Indiana News & Business Cluster audience and the Interest attribute.
Index: A comparison of the Indiana News & Business Cluster audience to the internet population.
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APPAREL RETAILERS
The Indiana News & Business Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Indiana News & Business Cluster audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.03% | 1.21x |
| Old Navy | 0.01% | 1.13x |
Composition Percentage:
The overlap percentage between the Indiana News & Business Cluster audience and the Location attribute.
Index: A comparison of the Indiana News & Business Cluster audience to the internet population.
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WEBSITES
The Indiana News & Business Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Indiana News & Business Cluster audience is cbs4indy.com.
| Website | Composition | Index |
| cbs4indy.com | 8.74% | 101.39x |
| mywabashvalley.com | 6.96% | 97.49x |
| insidethehall.com | 5.19% | 97.05x |
| greenfieldreporter.com | 2.66% | 97.00x |
| reporter.net | 1.21% | 96.76x |
| dailyjournal.net | 4.88% | 95.67x |
| crimsonquarry.com | 1.07% | 92.97x |
| wlfi.com | 10.52% | 90.11x |
| wthitv.com | 10.10% | 89.95x |
| tribtown.com | 3.22% | 89.72x |
Composition Percentage:
The overlap percentage between the Indiana News & Business Cluster audience and the Web attribute.
Index: A comparison of the Indiana News & Business Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Indiana News & Business Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).
| Content Affinity | Composition | Index |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.88% | 49.94x |
| Indiana Finance & Business Cluster | 14.04% | 29.37x |
| Ohio Universities | 1.50% | 17.16x |
| Illinois College Sports | 0.54% | 15.74x |
| College Sports | 0.19% | 13.56x |
| Kentucky News | 19.00% | 12.58x |
| Charity Walks | 0.65% | 10.63x |
| New Jersey Travel Location Cluster | 1.86% | 10.08x |
| Assorted Topics (Viral Media, Paid Traffic) | 8.26% | 10.02x |
| Virginia Athletics | 0.06% | 9.68x |
Composition Percentage:
The overlap percentage between the Indiana News & Business Cluster audience and the Content Affinity attribute.
Index: A comparison of the Indiana News & Business Cluster audience to the internet population.
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DEMOGRAPHICS
The Indiana News & Business Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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