Dstillery Audiences

INDIANA NEWS & BUSINESS CLUSTER

Audience Size: 1.6 Million Devices

Explore the Indiana News & Business Cluster Audience

Below you'll find more information about the Indiana News & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Indiana News & Business Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Indiana News & Business Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana News & Business Cluster audience is Indiana Hoosiers Fans.

Interest Composition Index
Indiana Hoosiers Fans 46.84% 14.75x
Indianapolis Colts Fans 41.17% 13.93x
Indiana Pacers Fans 40.70% 12.66x
Liberal News Readers 25.32% 12.54x
Tampa and St Petersburg Trip Planners 25.69% 11.81x
Cleveland Cavaliers Fans 24.79% 11.28x
Financial News Readers 22.33% 11.22x
Country Music Fans 27.23% 11.18x
Advertising Professionals 24.04% 11.16x
Financial Business Intelligence Researchers 23.06% 11.01x
Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Interest attribute.
Index: A comparison of the Indiana News & Business Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indiana News & Business Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana News & Business Cluster audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.02% 2.12x
J. Crew 0.01% 1.57x
Carhartt 0.24% 1.56x
Maurices 0.02% 1.37x
White House Black Market 0.01% 1.31x
Buckle 0.01% 1.29x
Chicos 0.01% 1.28x
The Childrens Place 0.02% 1.26x
Victoria's Secret 0.02% 1.07x
Express 0.01% 1.01x
Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Location attribute.
Index: A comparison of the Indiana News & Business Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indiana News & Business Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana News & Business Cluster audience is insideindianabusiness.com.

Website Composition Index
insideindianabusiness.com 1.87% 113.39x
ibj.com 2.60% 109.69x
visitindy.com 1.51% 107.80x
wfms.com 1.03% 102.68x
greenfieldreporter.com 1.20% 101.48x
dailyjournal.net 2.27% 99.94x
cbs4indy.com 14.43% 98.92x
mywabashvalley.com 5.34% 98.72x
wishtv.com 26.49% 97.59x
insidethehall.com 4.13% 93.44x
Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Web attribute.
Index: A comparison of the Indiana News & Business Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana News & Business Cluster audience is Indiana Finance & Business Cluster.

Content Affinity Composition Index
Indiana Finance & Business Cluster 23.81% 28.96x
Illinois College Sports 0.23% 24.63x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.24% 19.60x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.03% 15.38x
College Sports 0.53% 15.35x
Motorsports 1.07% 14.71x
Local & Travel England - North Midlands 0.06% 12.74x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.04% 12.55x
Environmental Conservation 0.05% 11.96x
Kentucky News 32.32% 11.83x
Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Content Affinity attribute.
Index: A comparison of the Indiana News & Business Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indiana News & Business Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male