INDIANA NEWS & BUSINESS CLUSTER

Audience Size: 1.9 Million Devices

View All Audiences

Explore the Indiana News & Business Cluster Audience

Below you'll find more information about the Indiana News & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Indiana News & Business Cluster audience.

INTERESTS

The Indiana News & Business Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana News & Business Cluster audience is Indiana Hoosiers Fans.

Interest	Composition	Index
Indiana Hoosiers Fans	42.52%	14.80x
Indianapolis Colts Fans	36.85%	14.22x
Indiana Pacers Fans	36.63%	12.81x
Liberal News Readers	20.79%	11.03x
Tampa and St Petersburg Trip Planners	20.42%	10.41x
NCAA Fans	22.03%	10.18x
Cleveland Cavaliers Fans	19.56%	9.91x
Advertising Professionals	17.93%	9.90x
Financial Business Intelligence Researchers	18.96%	9.90x
Country Music Fans	21.64%	9.80x

Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Interest attribute.

Index: A comparison of the Indiana News & Business Cluster audience to the internet population.

APPAREL RETAILERS

The Indiana News & Business Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana News & Business Cluster audience is J. Crew.

Location	Composition	Index
J. Crew	0.02%	1.81x
American Eagle Outfitters	0.02%	1.53x
Chicos	0.02%	1.45x
The Childrens Place	0.03%	1.40x
Carhartt	0.24%	1.36x
Buckle	0.02%	1.35x
Maurices	0.03%	1.14x
Express	0.02%	1.12x
LOFT	0.02%	1.08x
Victoria's Secret	0.03%	1.07x

Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Location attribute.

Index: A comparison of the Indiana News & Business Cluster audience to the internet population.

WEBSITES

The Indiana News & Business Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana News & Business Cluster audience is mibor.com.

Website	Composition	Index
mibor.com	1.11%	87.58x
greenfieldreporter.com	1.89%	78.61x
theindychannel.com	11.23%	78.27x
insidethehall.com	6.96%	77.10x
wlfi.com	10.14%	76.42x
iuhoosiers.com	2.03%	75.09x
in.gov	1.02%	74.58x
wthitv.com	12.21%	74.22x
cbs4indy.com	13.09%	73.63x
mywabashvalley.com	5.94%	73.38x

Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Web attribute.

Index: A comparison of the Indiana News & Business Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana News & Business Cluster audience is Indiana Finance & Business Cluster.

Content Affinity	Composition	Index
Indiana Finance & Business Cluster	20.42%	27.58x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.15%	23.10x
Illinois College Sports	0.45%	17.14x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.02%	14.10x
Motorsports	0.69%	13.03x
College Sports	0.35%	12.46x
Kentucky News	27.51%	11.10x
Homeschooling	0.02%	10.68x
Environmental Conservation	0.05%	10.25x
Florida College Athletics	0.69%	9.99x

Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Content Affinity attribute.

Index: A comparison of the Indiana News & Business Cluster audience to the internet population.

DEMOGRAPHICS

The Indiana News & Business Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male