INDIANA NEWS & BUSINESS CLUSTER

Audience Size: 1.6 Million Devices

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Explore the Indiana News & Business Cluster Audience

Below you'll find more information about the Indiana News & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Indiana News & Business Cluster audience.

INTERESTS

The Indiana News & Business Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana News & Business Cluster audience is Indiana Hoosiers Fans.

Interest	Composition	Index
Indiana Hoosiers Fans	46.84%	14.75x
Indianapolis Colts Fans	41.17%	13.93x
Indiana Pacers Fans	40.70%	12.66x
Liberal News Readers	25.32%	12.54x
Tampa and St Petersburg Trip Planners	25.69%	11.81x
Cleveland Cavaliers Fans	24.79%	11.28x
Financial News Readers	22.33%	11.22x
Country Music Fans	27.23%	11.18x
Advertising Professionals	24.04%	11.16x
Financial Business Intelligence Researchers	23.06%	11.01x

Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Interest attribute.

Index: A comparison of the Indiana News & Business Cluster audience to the internet population.

APPAREL RETAILERS

The Indiana News & Business Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana News & Business Cluster audience is American Eagle Outfitters.

Location	Composition	Index
American Eagle Outfitters	0.02%	2.12x
J. Crew	0.01%	1.57x
Carhartt	0.24%	1.56x
Maurices	0.02%	1.37x
White House Black Market	0.01%	1.31x
Buckle	0.01%	1.29x
Chicos	0.01%	1.28x
The Childrens Place	0.02%	1.26x
Victoria's Secret	0.02%	1.07x
Express	0.01%	1.01x

Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Location attribute.

Index: A comparison of the Indiana News & Business Cluster audience to the internet population.

WEBSITES

The Indiana News & Business Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana News & Business Cluster audience is insideindianabusiness.com.

Website	Composition	Index
insideindianabusiness.com	1.87%	113.39x
ibj.com	2.60%	109.69x
visitindy.com	1.51%	107.80x
wfms.com	1.03%	102.68x
greenfieldreporter.com	1.20%	101.48x
dailyjournal.net	2.27%	99.94x
cbs4indy.com	14.43%	98.92x
mywabashvalley.com	5.34%	98.72x
wishtv.com	26.49%	97.59x
insidethehall.com	4.13%	93.44x

Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Web attribute.

Index: A comparison of the Indiana News & Business Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana News & Business Cluster audience is Indiana Finance & Business Cluster.

Content Affinity	Composition	Index
Indiana Finance & Business Cluster	23.81%	28.96x
Illinois College Sports	0.23%	24.63x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.24%	19.60x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.03%	15.38x
College Sports	0.53%	15.35x
Motorsports	1.07%	14.71x
Local & Travel England - North Midlands	0.06%	12.74x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.04%	12.55x
Environmental Conservation	0.05%	11.96x
Kentucky News	32.32%	11.83x

Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Content Affinity attribute.

Index: A comparison of the Indiana News & Business Cluster audience to the internet population.

DEMOGRAPHICS

The Indiana News & Business Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male