Dstillery Audiences

INDIANA NEWS & BUSINESS CLUSTER

Audience Size: 1.4 Million Devices

Explore the Indiana News & Business Cluster Audience

Below you'll find more information about the Indiana News & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Indiana News & Business Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Indiana News & Business Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana News & Business Cluster audience is Indiana Hoosiers Fans.

Interest Composition Index
Indiana Hoosiers Fans 39.69% 15.19x
Indianapolis Colts Fans 28.85% 13.78x
Indiana Pacers Fans 32.75% 12.08x
Vacation Rental Accommodation Researchers 7.63% 11.54x
Nashville Trip Planners 19.41% 11.10x
Financial Business Intelligence Researchers 10.00% 10.48x
Audio Book Listeners 10.63% 9.48x
Drama Show Watchers 8.28% 9.33x
Advertising Professionals 9.09% 9.06x
Realtors & Real Estate Researchers 6.65% 9.03x
Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Interest attribute.
Index: A comparison of the Indiana News & Business Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indiana News & Business Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana News & Business Cluster audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 1.71x
Maurices 0.05% 1.49x
Old Navy 0.03% 1.30x
J. Crew 0.01% 1.28x
Buckle 0.02% 1.13x
Lululemon 0.01% 1.06x
Aeropostale 0.02% 0.90x
White House Black Market 0.01% 0.80x
Express 0.02% 0.79x
Journeys 0.02% 0.79x
Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Location attribute.
Index: A comparison of the Indiana News & Business Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indiana News & Business Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana News & Business Cluster audience is reporter.net.

Website Composition Index
reporter.net 1.15% 87.59x
cbs4indy.com 9.19% 87.15x
insidethehall.com 3.26% 84.53x
mibor.com 1.04% 84.21x
greenfieldreporter.com 2.96% 83.56x
dailyjournal.net 4.79% 82.66x
mywabashvalley.com 7.42% 80.57x
wlfi.com 8.95% 80.13x
wthitv.com 8.50% 80.07x
tmnews.com 3.37% 75.80x
Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Web attribute.
Index: A comparison of the Indiana News & Business Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana News & Business Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 1.69% 45.67x
Indiana Finance & Business Cluster 13.37% 24.77x
Ohio Universities 2.67% 18.93x
Illinois College Sports 0.56% 16.27x
College Sports 0.23% 15.25x
New Jersey Travel Location Cluster 3.15% 12.21x
Northern California Cluster 6.03% 11.87x
Kentucky News 22.50% 11.54x
New Hampshire News 3.88% 11.18x
Florida Naples News Cluster 3.96% 10.81x
Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Content Affinity attribute.
Index: A comparison of the Indiana News & Business Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indiana News & Business Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male