Explore the Indiana News & Business Cluster Audience
Below you'll find more information about the Indiana News & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Indiana News & Business Cluster audience.
INTERESTS
The Indiana News & Business Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Indiana News & Business Cluster audience is Indiana Hoosiers Fans.
| Interest | Composition | Index |
| Indiana Hoosiers Fans | 36.71% | 15.34x |
| Indianapolis Colts Fans | 27.32% | 12.66x |
| Indiana Pacers Fans | 29.57% | 12.01x |
| Tampa and St Petersburg Trip Planners | 15.21% | 11.72x |
| Vacation Rental Accommodation Researchers | 10.12% | 10.92x |
| Liberal News Readers | 11.42% | 10.90x |
| March Madness Enthusiasts | 21.72% | 9.68x |
| Financial Business Intelligence Researchers | 11.57% | 9.67x |
| Audio Book Listeners | 13.01% | 9.60x |
| Law Enforcement Officers | 16.80% | 9.44x |
Composition Percentage:
The overlap percentage between the Indiana News & Business Cluster audience and the Interest attribute.
Index: A comparison of the Indiana News & Business Cluster audience to the internet population.
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APPAREL RETAILERS
The Indiana News & Business Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Indiana News & Business Cluster audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.05% | 1.74x |
| J. Crew | 0.01% | 1.59x |
| Carhartt | 0.25% | 1.44x |
| American Eagle Outfitters | 0.02% | 1.23x |
| Chicos | 0.02% | 1.20x |
| Victoria's Secret | 0.03% | 1.14x |
| Express | 0.02% | 1.13x |
| The Childrens Place | 0.02% | 1.09x |
| Mens Wearhouse | 0.02% | 0.99x |
| Buckle | 0.02% | 0.99x |
Composition Percentage:
The overlap percentage between the Indiana News & Business Cluster audience and the Location attribute.
Index: A comparison of the Indiana News & Business Cluster audience to the internet population.
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WEBSITES
The Indiana News & Business Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Indiana News & Business Cluster audience is theindychannel.com.
| Website | Composition | Index |
| theindychannel.com | 1.25% | 75.88x |
| insidethehall.com | 2.50% | 73.94x |
| reporter.net | 1.01% | 71.86x |
| cbs4indy.com | 10.20% | 69.47x |
| dailyjournal.net | 3.99% | 66.55x |
| wlfi.com | 9.26% | 66.52x |
| greenfieldreporter.com | 2.72% | 65.79x |
| tmnews.com | 4.59% | 62.71x |
| tribtown.com | 2.49% | 61.39x |
| iuhoosiers.com | 5.35% | 61.27x |
Composition Percentage:
The overlap percentage between the Indiana News & Business Cluster audience and the Web attribute.
Index: A comparison of the Indiana News & Business Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Indiana News & Business Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).
| Content Affinity | Composition | Index |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 2.68% | 42.32x |
| Indiana Finance & Business Cluster | 13.23% | 23.99x |
| Ohio Universities | 4.15% | 18.97x |
| Illinois College Sports | 0.78% | 16.36x |
| New Jersey Travel Location Cluster | 5.00% | 14.95x |
| College Sports | 0.35% | 14.88x |
| New Hampshire News | 5.79% | 13.66x |
| Northern California Cluster | 8.10% | 12.70x |
| Florida Naples News Cluster | 5.91% | 12.36x |
| South Dakota Cluster | 5.35% | 12.28x |
Composition Percentage:
The overlap percentage between the Indiana News & Business Cluster audience and the Content Affinity attribute.
Index: A comparison of the Indiana News & Business Cluster audience to the internet population.
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DEMOGRAPHICS
The Indiana News & Business Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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