INDIANA NEWS & BUSINESS CLUSTER

Audience Size: 2.5 Million Devices

View All Audiences

Explore the Indiana News & Business Cluster Audience

Below you'll find more information about the Indiana News & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Indiana News & Business Cluster audience.

INTERESTS

The Indiana News & Business Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana News & Business Cluster audience is Indiana Hoosiers Fans.

Interest	Composition	Index
Indiana Hoosiers Fans	36.72%	13.32x
Indianapolis Colts Fans	32.22%	13.02x
Indiana Pacers Fans	31.88%	11.37x
Liberal News Readers	22.95%	10.01x
Tampa and St Petersburg Trip Planners	22.95%	9.81x
Country Music Fans	21.97%	9.34x
Cleveland Cavaliers Fans	21.53%	9.17x
South Carolina Gamecocks Fans	21.58%	8.72x
Financial Business Intelligence Researchers	21.26%	8.67x
TV Advertising Professionals	20.23%	8.60x

Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Interest attribute.

Index: A comparison of the Indiana News & Business Cluster audience to the internet population.

APPAREL RETAILERS

The Indiana News & Business Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana News & Business Cluster audience is Buckle.

Location	Composition	Index
Buckle	0.30%	1.29x
Brooks Brothers	0.03%	1.25x
Mens Wearhouse	0.47%	1.10x
Jos A. Bank Clothiers	0.27%	1.09x
White House Black Market	0.31%	1.06x
Talbots	0.04%	1.03x
Dressbarn	0.05%	1.02x
Johnston and Murphy	0.41%	1.02x
Aeropostale	0.06%	1.01x
Chicos	0.05%	0.96x

Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Location attribute.

Index: A comparison of the Indiana News & Business Cluster audience to the internet population.

WEBSITES

The Indiana News & Business Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana News & Business Cluster audience is downtownindy.org.

Website	Composition	Index
downtownindy.org	3.44%	90.18x
greenfieldreporter.com	3.20%	83.98x
iuhoosiers.com	2.07%	81.02x
insideindianabusiness.com	6.60%	80.91x
insidethehall.com	3.54%	79.77x
mywabashvalley.com	5.41%	79.63x
washtimesherald.com	1.34%	78.85x
indianafuneralcare.com	1.31%	78.10x
kokomotribune.com	4.34%	77.99x
visitindy.com	7.50%	77.75x

Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Web attribute.

Index: A comparison of the Indiana News & Business Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana News & Business Cluster audience is Indiana Finance & Business Cluster.

Content Affinity	Composition	Index
Indiana Finance & Business Cluster	16.45%	23.43x
Illinois College Sports	0.61%	17.57x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.16%	13.15x
Local & Travel England - North Midlands	0.04%	11.45x
Kentucky News	22.55%	11.41x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.38%	10.21x
College Sports	1.33%	10.17x
Environmental Conservation	0.06%	9.95x
Assorted Topics (Viral Media, Paid Traffic)	7.79%	9.38x
Cincinnati Cluster	16.02%	8.91x

Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Content Affinity attribute.

Index: A comparison of the Indiana News & Business Cluster audience to the internet population.

DEMOGRAPHICS

The Indiana News & Business Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female