INDIANA NEWS & BUSINESS CLUSTER

Audience Size: 483.2 Thousand Devices

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Explore the Indiana News & Business Cluster Audience

Below you'll find more information about the Indiana News & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 483.2 thousand unique devices whose actions qualify for the Indiana News & Business Cluster audience.

INTERESTS

The Indiana News & Business Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana News & Business Cluster audience is Indiana Hoosiers Fans.

Interest	Composition	Index
Indiana Hoosiers Fans	44.67%	15.60x
Indianapolis Colts Fans	37.37%	14.99x
Indiana Pacers Fans	38.96%	14.00x
Liberal News Readers	21.16%	11.61x
Tampa and St Petersburg Trip Planners	21.17%	11.01x
NCAA Fans	22.15%	10.91x
Cleveland Cavaliers Fans	20.08%	10.62x
Advertising Professionals	18.40%	10.47x
Country Music Fans	22.48%	10.45x
Financial Business Intelligence Researchers	18.90%	10.32x

Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Interest attribute.

Index: A comparison of the Indiana News & Business Cluster audience to the internet population.

APPAREL RETAILERS

The Indiana News & Business Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana News & Business Cluster audience is J. Crew.

Location	Composition	Index
J. Crew	0.01%	5.13x
The Childrens Place	0.02%	3.04x
American Eagle Outfitters	0.01%	2.92x
Carhartt	0.08%	1.40x

Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Location attribute.

Index: A comparison of the Indiana News & Business Cluster audience to the internet population.

WEBSITES

The Indiana News & Business Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana News & Business Cluster audience is mibor.com.

Website	Composition	Index
mibor.com	1.08%	90.98x
dailyjournal.net	3.00%	89.51x
greenfieldreporter.com	1.21%	89.01x
theindychannel.com	15.13%	84.29x
thestarpress.com	6.32%	83.71x
wlfi.com	9.99%	81.91x
insidethehall.com	8.30%	81.84x
iuhoosiers.com	2.24%	80.17x
washtimesherald.com	1.37%	79.86x
wthitv.com	10.53%	79.42x

Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Web attribute.

Index: A comparison of the Indiana News & Business Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana News & Business Cluster audience is Indiana Finance & Business Cluster.

Content Affinity	Composition	Index
Indiana Finance & Business Cluster	20.61%	29.54x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.14%	24.45x
Illinois College Sports	0.45%	17.43x
Motorsports	0.72%	13.58x
College Sports	0.40%	13.24x
Kentucky News	27.48%	11.78x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports)	0.03%	11.51x
Environmental Conservation	0.04%	10.96x
Central California Cluster	1.99%	10.65x
Illinois	0.14%	10.65x

Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Content Affinity attribute.

Index: A comparison of the Indiana News & Business Cluster audience to the internet population.

DEMOGRAPHICS

The Indiana News & Business Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male