INDIANA NEWS & BUSINESS CLUSTER

Audience Size: 2.3 Million Devices

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Explore the Indiana News & Business Cluster Audience

Below you'll find more information about the Indiana News & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Indiana News & Business Cluster audience.

INTERESTS

The Indiana News & Business Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana News & Business Cluster audience is Indiana Hoosiers Fans.

Interest	Composition	Index
Indiana Hoosiers Fans	30.78%	17.80x
Indianapolis Colts Fans	25.95%	15.97x
Indiana Pacers Fans	28.96%	14.87x
Liberal News Readers	15.58%	10.48x
Tampa and St Petersburg Trip Planners	16.03%	9.69x
NCAA Fans	16.59%	9.57x
Cleveland Cavaliers Fans	15.36%	9.53x
Midwestern Voters	19.76%	8.99x
Country Music Fans	13.87%	8.91x
TV Advertising Professionals	14.11%	8.90x

Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Interest attribute.

Index: A comparison of the Indiana News & Business Cluster audience to the internet population.

APPAREL RETAILERS

The Indiana News & Business Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana News & Business Cluster audience is Coach.

Location	Composition	Index
Coach	0.09%	1.67x
Brooks Brothers	0.04%	1.29x
Gymboree	0.03%	1.20x
Hugo Boss	0.02%	1.15x
Mens Wearhouse	0.20%	1.08x
Carhartt	0.19%	1.06x
Chicos	0.04%	1.03x
Ralph Lauren	0.01%	0.99x
Aeropostale	0.02%	0.97x
Jos A. Bank Clothiers	0.12%	0.95x

Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Location attribute.

Index: A comparison of the Indiana News & Business Cluster audience to the internet population.

WEBSITES

The Indiana News & Business Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana News & Business Cluster audience is mibor.com.

Website	Composition	Index
mibor.com	1.56%	144.41x
downtownindy.org	4.26%	143.48x
riverview.org	1.16%	138.22x
flyergroup.com	1.09%	134.17x
thedailyhoosier.com	1.44%	132.89x
greenfieldreporter.com	2.45%	130.32x
visitindy.com	8.25%	125.10x
heraldtimesonline.com	1.47%	123.79x
insideindianabusiness.com	6.39%	122.62x
flannerbuchanan.com	1.40%	121.34x

Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Web attribute.

Index: A comparison of the Indiana News & Business Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana News & Business Cluster audience is Indiana Finance & Business Cluster.

Content Affinity	Composition	Index
Indiana Finance & Business Cluster	14.66%	29.25x
Illinois College Sports	0.88%	18.48x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.23%	13.05x
Assorted Topics (Viral Media, Paid Traffic)	4.30%	12.02x
Kentucky News	16.79%	11.99x
Local & Travel England - North Midlands	0.03%	11.74x
College Sports	1.77%	11.46x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.37%	10.51x
Environmental Conservation	0.05%	10.41x
Cincinnati Cluster	10.00%	9.43x

Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Content Affinity attribute.

Index: A comparison of the Indiana News & Business Cluster audience to the internet population.

DEMOGRAPHICS

The Indiana News & Business Cluster audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male