Dstillery Audiences

INDIANA NEWS & BUSINESS CLUSTER

Audience Size: 1.7 Million Devices

Explore the Indiana News & Business Cluster Audience

Below you'll find more information about the Indiana News & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Indiana News & Business Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Indiana News & Business Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana News & Business Cluster audience is Indiana Hoosiers Fans.

Interest Composition Index
Indiana Hoosiers Fans 36.71% 15.34x
Indianapolis Colts Fans 27.32% 12.66x
Indiana Pacers Fans 29.57% 12.01x
Tampa and St Petersburg Trip Planners 15.21% 11.72x
Vacation Rental Accommodation Researchers 10.12% 10.92x
Liberal News Readers 11.42% 10.90x
March Madness Enthusiasts 21.72% 9.68x
Financial Business Intelligence Researchers 11.57% 9.67x
Audio Book Listeners 13.01% 9.60x
Law Enforcement Officers 16.80% 9.44x
Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Interest attribute.
Index: A comparison of the Indiana News & Business Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indiana News & Business Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana News & Business Cluster audience is Maurices.

Location Composition Index
Maurices 0.05% 1.74x
J. Crew 0.01% 1.59x
Carhartt 0.25% 1.44x
American Eagle Outfitters 0.02% 1.23x
Chicos 0.02% 1.20x
Victoria's Secret 0.03% 1.14x
Express 0.02% 1.13x
The Childrens Place 0.02% 1.09x
Mens Wearhouse 0.02% 0.99x
Buckle 0.02% 0.99x
Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Location attribute.
Index: A comparison of the Indiana News & Business Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indiana News & Business Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana News & Business Cluster audience is theindychannel.com.

Website Composition Index
theindychannel.com 1.25% 75.88x
insidethehall.com 2.50% 73.94x
reporter.net 1.01% 71.86x
cbs4indy.com 10.20% 69.47x
dailyjournal.net 3.99% 66.55x
wlfi.com 9.26% 66.52x
greenfieldreporter.com 2.72% 65.79x
tmnews.com 4.59% 62.71x
tribtown.com 2.49% 61.39x
iuhoosiers.com 5.35% 61.27x
Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Web attribute.
Index: A comparison of the Indiana News & Business Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana News & Business Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 2.68% 42.32x
Indiana Finance & Business Cluster 13.23% 23.99x
Ohio Universities 4.15% 18.97x
Illinois College Sports 0.78% 16.36x
New Jersey Travel Location Cluster 5.00% 14.95x
College Sports 0.35% 14.88x
New Hampshire News 5.79% 13.66x
Northern California Cluster 8.10% 12.70x
Florida Naples News Cluster 5.91% 12.36x
South Dakota Cluster 5.35% 12.28x
Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Content Affinity attribute.
Index: A comparison of the Indiana News & Business Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indiana News & Business Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male