Dstillery Audiences

INDIANA NEWS & BUSINESS CLUSTER

Audience Size: 2 Million Devices

Explore the Indiana News & Business Cluster Audience

Below you'll find more information about the Indiana News & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Indiana News & Business Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Indiana News & Business Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana News & Business Cluster audience is Indiana Hoosiers Fans.

Interest Composition Index
Indiana Hoosiers Fans 40.12% 13.33x
Indianapolis Colts Fans 35.65% 12.32x
Indiana Pacers Fans 33.86% 10.76x
Liberal News Readers 24.29% 10.51x
Tampa and St Petersburg Trip Planners 24.06% 9.76x
Country Music Fans 25.24% 9.47x
Cleveland Cavaliers Fans 22.85% 9.41x
NCAA Fans 23.90% 9.36x
Financial News Readers 21.16% 9.27x
Financial Business Intelligence Researchers 21.68% 9.27x
Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Interest attribute.
Index: A comparison of the Indiana News & Business Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indiana News & Business Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana News & Business Cluster audience is J. Crew.

Location Composition Index
J. Crew 0.01% 2.09x
The Childrens Place 0.02% 1.49x
Maurices 0.03% 1.48x
Carhartt 0.25% 1.47x
Buckle 0.01% 1.46x
Jos A. Bank Clothiers 0.01% 1.46x
American Eagle Outfitters 0.01% 1.30x
Victoria's Secret 0.02% 1.26x
LOFT 0.01% 1.11x
Dressbarn 0.01% 1.04x
Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Location attribute.
Index: A comparison of the Indiana News & Business Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indiana News & Business Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana News & Business Cluster audience is downtownindy.org.

Website Composition Index
downtownindy.org 1.00% 69.65x
insideindianabusiness.com 2.51% 65.99x
ibj.com 3.61% 63.37x
visitindy.com 2.17% 63.14x
indianapolismonthly.com 1.13% 61.49x
wfms.com 1.19% 61.16x
wishtv.com 19.97% 60.00x
dailyjournal.net 1.54% 59.87x
insidethehall.com 3.75% 58.92x
mywabashvalley.com 4.87% 58.42x
Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Web attribute.
Index: A comparison of the Indiana News & Business Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana News & Business Cluster audience is Indiana Finance & Business Cluster.

Content Affinity Composition Index
Indiana Finance & Business Cluster 24.58% 21.69x
Illinois College Sports 0.28% 18.25x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 14.51x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.29% 13.33x
Local & Travel England - North Midlands 0.07% 11.29x
College Sports 0.67% 11.25x
Environmental Conservation 0.06% 10.89x
Motorsports 1.10% 10.51x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.04% 9.92x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.10% 9.43x
Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Content Affinity attribute.
Index: A comparison of the Indiana News & Business Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indiana News & Business Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male