Dstillery Audiences

INDIANA NEWS & BUSINESS CLUSTER

Audience Size: 1.7 Million Devices

Explore the Indiana News & Business Cluster Audience

Below you'll find more information about the Indiana News & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Indiana News & Business Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Indiana News & Business Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana News & Business Cluster audience is Indiana Hoosiers Fans.

Interest Composition Index
Indiana Hoosiers Fans 41.08% 15.74x
Indianapolis Colts Fans 33.55% 14.13x
Indiana Pacers Fans 34.22% 13.38x
Liberal News Readers 19.48% 11.14x
Tampa and St Petersburg Trip Planners 19.20% 10.84x
NCAA Fans 20.90% 10.74x
Cleveland Cavaliers Fans 18.58% 10.11x
Financial Business Intelligence Researchers 17.35% 9.86x
Advertising Professionals 16.81% 9.62x
Notre Dame Fighting Irish Fans 22.49% 9.55x
Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Interest attribute.
Index: A comparison of the Indiana News & Business Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indiana News & Business Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana News & Business Cluster audience is Maurices.

Location Composition Index
Maurices 0.06% 1.54x
Carhartt 0.34% 1.50x
American Eagle Outfitters 0.03% 1.47x
J. Crew 0.01% 1.46x
The Childrens Place 0.04% 1.42x
Buckle 0.03% 1.29x
Dressbarn 0.02% 1.23x
Mens Wearhouse 0.04% 1.17x
Jos A. Bank Clothiers 0.02% 1.12x
Chicos 0.02% 1.08x
Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Location attribute.
Index: A comparison of the Indiana News & Business Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indiana News & Business Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana News & Business Cluster audience is mibor.com.

Website Composition Index
mibor.com 1.13% 85.41x
insidethehall.com 5.81% 82.91x
theindychannel.com 7.20% 82.26x
dailyjournal.net 4.41% 80.67x
wlfi.com 9.76% 80.11x
cbs4indy.com 12.58% 78.38x
wthitv.com 11.95% 78.20x
greenfieldreporter.com 2.32% 75.73x
washtimesherald.com 1.45% 74.05x
heraldtimesonline.com 3.01% 74.02x
Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Web attribute.
Index: A comparison of the Indiana News & Business Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana News & Business Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.42% 32.00x
Indiana Finance & Business Cluster 18.84% 27.73x
Illinois College Sports 0.49% 18.07x
Homeschooling 0.02% 16.20x
College Sports 0.34% 14.53x
Motorsports 0.51% 12.55x
Kentucky News 26.37% 11.71x
Virginia Athletics 0.10% 10.14x
Rural Living 0.02% 9.79x
Florida College Athletics 0.55% 9.68x
Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Content Affinity attribute.
Index: A comparison of the Indiana News & Business Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indiana News & Business Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male