INDIANA NEWS & BUSINESS CLUSTER

Audience Size: 2.6 Million Devices

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Explore the Indiana News & Business Cluster Audience

Below you'll find more information about the Indiana News & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Indiana News & Business Cluster audience.

INTERESTS

The Indiana News & Business Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana News & Business Cluster audience is Indiana Hoosiers Fans.

Interest	Composition	Index
Indiana Hoosiers Fans	36.06%	13.01x
Indianapolis Colts Fans	34.80%	12.31x
Indiana Pacers Fans	34.25%	11.08x
Tampa and St Petersburg Trip Planners	27.93%	10.69x
Country Music Fans	26.39%	10.33x
Liberal News Readers	29.25%	10.25x
South Carolina Gamecocks Fans	26.11%	9.81x
Cleveland Cavaliers Fans	26.84%	9.75x
Conservative News Readers	26.59%	9.44x
Entertainment Industry Decision Makers	23.32%	9.37x

Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Interest attribute.

Index: A comparison of the Indiana News & Business Cluster audience to the internet population.

APPAREL RETAILERS

The Indiana News & Business Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana News & Business Cluster audience is Carhartt.

Location	Composition	Index
Carhartt	0.37%	1.50x
Chicos	0.05%	1.23x
Aeropostale	0.05%	1.17x
Talbots	0.03%	1.16x
Tommy Bahama	0.01%	1.16x
Madewell	0.02%	1.13x
White House Black Market	0.05%	1.12x
Gymboree	0.04%	1.12x
Buckle	0.04%	1.09x
Journeys	0.08%	1.07x

Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Location attribute.

Index: A comparison of the Indiana News & Business Cluster audience to the internet population.

WEBSITES

The Indiana News & Business Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana News & Business Cluster audience is downtownindy.org.

Website	Composition	Index
downtownindy.org	2.59%	83.49x
greenfieldreporter.com	2.10%	78.73x
iuhoosiers.com	1.21%	75.52x
insideindianabusiness.com	5.52%	74.65x
mywabashvalley.com	4.69%	73.89x
ibj.com	8.35%	72.86x
visitindy.com	5.34%	72.49x
theindianalawyer.com	1.69%	71.97x
visithamiltoncounty.com	1.70%	71.94x
insidethehall.com	3.57%	70.50x

Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Web attribute.

Index: A comparison of the Indiana News & Business Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana News & Business Cluster audience is Indiana Finance & Business Cluster.

Content Affinity	Composition	Index
Indiana Finance & Business Cluster	15.90%	23.18x
Illinois College Sports	0.45%	19.53x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.09%	15.39x
Local & Travel England - North Midlands	0.07%	14.74x
Environmental Conservation	0.07%	11.90x
Kentucky News	24.27%	11.66x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.32%	11.58x
Assorted Topics (Viral Media, Paid Traffic)	0.05%	11.25x
College Sports	1.15%	10.61x
Motorsports	1.04%	10.32x

Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Content Affinity attribute.

Index: A comparison of the Indiana News & Business Cluster audience to the internet population.

DEMOGRAPHICS

The Indiana News & Business Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male