Explore the Indiana News & Business Cluster Audience
Below you'll find more information about the Indiana News & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Indiana News & Business Cluster audience.
INTERESTS
The Indiana News & Business Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Indiana News & Business Cluster audience is Indiana Hoosiers Fans.
| Interest | Composition | Index |
| Indiana Hoosiers Fans | 39.69% | 15.19x |
| Indianapolis Colts Fans | 28.85% | 13.78x |
| Indiana Pacers Fans | 32.75% | 12.08x |
| Vacation Rental Accommodation Researchers | 7.63% | 11.54x |
| Nashville Trip Planners | 19.41% | 11.10x |
| Financial Business Intelligence Researchers | 10.00% | 10.48x |
| Audio Book Listeners | 10.63% | 9.48x |
| Drama Show Watchers | 8.28% | 9.33x |
| Advertising Professionals | 9.09% | 9.06x |
| Realtors & Real Estate Researchers | 6.65% | 9.03x |
Composition Percentage:
The overlap percentage between the Indiana News & Business Cluster audience and the Interest attribute.
Index: A comparison of the Indiana News & Business Cluster audience to the internet population.
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APPAREL RETAILERS
The Indiana News & Business Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Indiana News & Business Cluster audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.02% | 1.71x |
| Maurices | 0.05% | 1.49x |
| Old Navy | 0.03% | 1.30x |
| J. Crew | 0.01% | 1.28x |
| Buckle | 0.02% | 1.13x |
| Lululemon | 0.01% | 1.06x |
| Aeropostale | 0.02% | 0.90x |
| White House Black Market | 0.01% | 0.80x |
| Express | 0.02% | 0.79x |
| Journeys | 0.02% | 0.79x |
Composition Percentage:
The overlap percentage between the Indiana News & Business Cluster audience and the Location attribute.
Index: A comparison of the Indiana News & Business Cluster audience to the internet population.
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WEBSITES
The Indiana News & Business Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Indiana News & Business Cluster audience is reporter.net.
| Website | Composition | Index |
| reporter.net | 1.15% | 87.59x |
| cbs4indy.com | 9.19% | 87.15x |
| insidethehall.com | 3.26% | 84.53x |
| mibor.com | 1.04% | 84.21x |
| greenfieldreporter.com | 2.96% | 83.56x |
| dailyjournal.net | 4.79% | 82.66x |
| mywabashvalley.com | 7.42% | 80.57x |
| wlfi.com | 8.95% | 80.13x |
| wthitv.com | 8.50% | 80.07x |
| tmnews.com | 3.37% | 75.80x |
Composition Percentage:
The overlap percentage between the Indiana News & Business Cluster audience and the Web attribute.
Index: A comparison of the Indiana News & Business Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Indiana News & Business Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).
| Content Affinity | Composition | Index |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 1.69% | 45.67x |
| Indiana Finance & Business Cluster | 13.37% | 24.77x |
| Ohio Universities | 2.67% | 18.93x |
| Illinois College Sports | 0.56% | 16.27x |
| College Sports | 0.23% | 15.25x |
| New Jersey Travel Location Cluster | 3.15% | 12.21x |
| Northern California Cluster | 6.03% | 11.87x |
| Kentucky News | 22.50% | 11.54x |
| New Hampshire News | 3.88% | 11.18x |
| Florida Naples News Cluster | 3.96% | 10.81x |
Composition Percentage:
The overlap percentage between the Indiana News & Business Cluster audience and the Content Affinity attribute.
Index: A comparison of the Indiana News & Business Cluster audience to the internet population.
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DEMOGRAPHICS
The Indiana News & Business Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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