Explore the Indiana News & Business Cluster Audience
Below you'll find more information about the Indiana News & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Indiana News & Business Cluster audience.
INTERESTS
The Indiana News & Business Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Indiana News & Business Cluster audience is Indiana Hoosiers Fans.
| Interest | Composition | Index |
| Indiana Hoosiers Fans | 40.12% | 13.33x |
| Indianapolis Colts Fans | 35.65% | 12.32x |
| Indiana Pacers Fans | 33.86% | 10.76x |
| Liberal News Readers | 24.29% | 10.51x |
| Tampa and St Petersburg Trip Planners | 24.06% | 9.76x |
| Country Music Fans | 25.24% | 9.47x |
| Cleveland Cavaliers Fans | 22.85% | 9.41x |
| NCAA Fans | 23.90% | 9.36x |
| Financial News Readers | 21.16% | 9.27x |
| Financial Business Intelligence Researchers | 21.68% | 9.27x |
Composition Percentage:
The overlap percentage between the Indiana News & Business Cluster audience and the Interest attribute.
Index: A comparison of the Indiana News & Business Cluster audience to the internet population.
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APPAREL RETAILERS
The Indiana News & Business Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Indiana News & Business Cluster audience is J. Crew.
| Location | Composition | Index |
| J. Crew | 0.01% | 2.09x |
| The Childrens Place | 0.02% | 1.49x |
| Maurices | 0.03% | 1.48x |
| Carhartt | 0.25% | 1.47x |
| Buckle | 0.01% | 1.46x |
| Jos A. Bank Clothiers | 0.01% | 1.46x |
| American Eagle Outfitters | 0.01% | 1.30x |
| Victoria's Secret | 0.02% | 1.26x |
| LOFT | 0.01% | 1.11x |
| Dressbarn | 0.01% | 1.04x |
Composition Percentage:
The overlap percentage between the Indiana News & Business Cluster audience and the Location attribute.
Index: A comparison of the Indiana News & Business Cluster audience to the internet population.
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WEBSITES
The Indiana News & Business Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Indiana News & Business Cluster audience is downtownindy.org.
| Website | Composition | Index |
| downtownindy.org | 1.00% | 69.65x |
| insideindianabusiness.com | 2.51% | 65.99x |
| ibj.com | 3.61% | 63.37x |
| visitindy.com | 2.17% | 63.14x |
| indianapolismonthly.com | 1.13% | 61.49x |
| wfms.com | 1.19% | 61.16x |
| wishtv.com | 19.97% | 60.00x |
| dailyjournal.net | 1.54% | 59.87x |
| insidethehall.com | 3.75% | 58.92x |
| mywabashvalley.com | 4.87% | 58.42x |
Composition Percentage:
The overlap percentage between the Indiana News & Business Cluster audience and the Web attribute.
Index: A comparison of the Indiana News & Business Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Indiana News & Business Cluster audience is Indiana Finance & Business Cluster.
| Content Affinity | Composition | Index |
| Indiana Finance & Business Cluster | 24.58% | 21.69x |
| Illinois College Sports | 0.28% | 18.25x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.02% | 14.51x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.29% | 13.33x |
| Local & Travel England - North Midlands | 0.07% | 11.29x |
| College Sports | 0.67% | 11.25x |
| Environmental Conservation | 0.06% | 10.89x |
| Motorsports | 1.10% | 10.51x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.04% | 9.92x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.10% | 9.43x |
Composition Percentage:
The overlap percentage between the Indiana News & Business Cluster audience and the Content Affinity attribute.
Index: A comparison of the Indiana News & Business Cluster audience to the internet population.
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DEMOGRAPHICS
The Indiana News & Business Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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