INDIANA NEWS & BUSINESS CLUSTER

Audience Size: 3.1 Million Devices

View All Audiences

Explore the Indiana News & Business Cluster Audience

Below you'll find more information about the Indiana News & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Indiana News & Business Cluster audience.

INTERESTS

The Indiana News & Business Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana News & Business Cluster audience is Indiana Hoosiers Fans.

Interest	Composition	Index
Indiana Hoosiers Fans	34.76%	14.23x
Indianapolis Colts Fans	30.59%	13.12x
Indiana Pacers Fans	30.82%	11.93x
Liberal News Readers	21.46%	10.96x
Tampa and St Petersburg Trip Planners	20.75%	10.81x
Country Music Fans	21.30%	10.43x
Cleveland Cavaliers Fans	19.93%	9.81x
Financial Business Intelligence Researchers	19.65%	9.59x
Advertising Professionals	19.28%	9.52x
Financial News Readers	18.83%	9.50x

Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Interest attribute.

Index: A comparison of the Indiana News & Business Cluster audience to the internet population.

APPAREL RETAILERS

The Indiana News & Business Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana News & Business Cluster audience is Carhartt.

Location	Composition	Index
Carhartt	0.23%	1.74x
The Childrens Place	0.01%	1.17x
Journeys	0.01%	1.01x
Victoria's Secret	0.01%	0.89x
Old Navy	0.01%	0.81x
Mens Wearhouse	0.01%	0.77x

Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Location attribute.

Index: A comparison of the Indiana News & Business Cluster audience to the internet population.

WEBSITES

The Indiana News & Business Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana News & Business Cluster audience is downtownindy.org.

Website	Composition	Index
downtownindy.org	1.61%	65.02x
greenfieldreporter.com	1.32%	61.47x
insideindianabusiness.com	3.60%	59.64x
visithamiltoncounty.com	1.14%	58.01x
visitindy.com	3.40%	57.86x
ibj.com	5.30%	57.63x
theindianalawyer.com	1.05%	57.36x
mywabashvalley.com	4.78%	56.78x
insidethehall.com	3.86%	55.85x
indianapolismonthly.com	1.73%	55.70x

Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Web attribute.

Index: A comparison of the Indiana News & Business Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana News & Business Cluster audience is Indiana Finance & Business Cluster.

Content Affinity	Composition	Index
Indiana Finance & Business Cluster	21.33%	22.30x
Illinois College Sports	0.34%	17.75x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.05%	14.01x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.29%	12.32x
Environmental Conservation	0.06%	12.20x
Local & Travel England - North Midlands	0.05%	11.98x
College Sports	0.84%	10.30x
Assorted Topics (Viral Media, Paid Traffic)	0.03%	10.22x
Kentucky News	27.81%	9.98x
Motorsports	0.96%	9.75x

Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Content Affinity attribute.

Index: A comparison of the Indiana News & Business Cluster audience to the internet population.

DEMOGRAPHICS

The Indiana News & Business Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male