Dstillery Audiences

INDIANA NEWS & BUSINESS CLUSTER

Audience Size: 3.1 Million Devices

Explore the Indiana News & Business Cluster Audience

Below you'll find more information about the Indiana News & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Indiana News & Business Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Indiana News & Business Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana News & Business Cluster audience is Indiana Hoosiers Fans.

Interest Composition Index
Indiana Hoosiers Fans 34.76% 14.23x
Indianapolis Colts Fans 30.59% 13.12x
Indiana Pacers Fans 30.82% 11.93x
Liberal News Readers 21.46% 10.96x
Tampa and St Petersburg Trip Planners 20.75% 10.81x
Country Music Fans 21.30% 10.43x
Cleveland Cavaliers Fans 19.93% 9.81x
Financial Business Intelligence Researchers 19.65% 9.59x
Advertising Professionals 19.28% 9.52x
Financial News Readers 18.83% 9.50x
Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Interest attribute.
Index: A comparison of the Indiana News & Business Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indiana News & Business Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana News & Business Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.23% 1.74x
The Childrens Place 0.01% 1.17x
Journeys 0.01% 1.01x
Victoria's Secret 0.01% 0.89x
Old Navy 0.01% 0.81x
Mens Wearhouse 0.01% 0.77x
Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Location attribute.
Index: A comparison of the Indiana News & Business Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indiana News & Business Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana News & Business Cluster audience is downtownindy.org.

Website Composition Index
downtownindy.org 1.61% 65.02x
greenfieldreporter.com 1.32% 61.47x
insideindianabusiness.com 3.60% 59.64x
visithamiltoncounty.com 1.14% 58.01x
visitindy.com 3.40% 57.86x
ibj.com 5.30% 57.63x
theindianalawyer.com 1.05% 57.36x
mywabashvalley.com 4.78% 56.78x
insidethehall.com 3.86% 55.85x
indianapolismonthly.com 1.73% 55.70x
Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Web attribute.
Index: A comparison of the Indiana News & Business Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana News & Business Cluster audience is Indiana Finance & Business Cluster.

Content Affinity Composition Index
Indiana Finance & Business Cluster 21.33% 22.30x
Illinois College Sports 0.34% 17.75x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.05% 14.01x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.29% 12.32x
Environmental Conservation 0.06% 12.20x
Local & Travel England - North Midlands 0.05% 11.98x
College Sports 0.84% 10.30x
Assorted Topics (Viral Media, Paid Traffic) 0.03% 10.22x
Kentucky News 27.81% 9.98x
Motorsports 0.96% 9.75x
Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Content Affinity attribute.
Index: A comparison of the Indiana News & Business Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indiana News & Business Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male