Dstillery Audiences

INDIANA NEWS & BUSINESS CLUSTER

Audience Size: 1.2 Million Devices

Explore the Indiana News & Business Cluster Audience

Below you'll find more information about the Indiana News & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Indiana News & Business Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Indiana News & Business Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana News & Business Cluster audience is Indianapolis Colts Fans.

Interest Composition Index
Indianapolis Colts Fans 63.51% 24.80x
Indiana Hoosiers Fans 45.97% 12.87x
Cincinnati Bengals Fans 25.00% 11.20x
Nashville Trip Planners 18.24% 10.54x
Notre Dame Fighting Irish Fans 17.65% 9.93x
Retired Government Employees 4.95% 9.86x
Business Logistics Managers 23.47% 9.70x
Vermont Trip Planners 15.25% 9.58x
Green Bay Packers Fans 20.24% 9.27x
Palm Beach Trip Planners 14.31% 8.37x
Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Interest attribute.
Index: A comparison of the Indiana News & Business Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indiana News & Business Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana News & Business Cluster audience is Maurices.

Location Composition Index
Maurices 0.03% 1.21x
Old Navy 0.01% 1.13x
Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Location attribute.
Index: A comparison of the Indiana News & Business Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indiana News & Business Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana News & Business Cluster audience is cbs4indy.com.

Website Composition Index
cbs4indy.com 8.74% 101.39x
mywabashvalley.com 6.96% 97.49x
insidethehall.com 5.19% 97.05x
greenfieldreporter.com 2.66% 97.00x
reporter.net 1.21% 96.76x
dailyjournal.net 4.88% 95.67x
crimsonquarry.com 1.07% 92.97x
wlfi.com 10.52% 90.11x
wthitv.com 10.10% 89.95x
tribtown.com 3.22% 89.72x
Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Web attribute.
Index: A comparison of the Indiana News & Business Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana News & Business Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.88% 49.94x
Indiana Finance & Business Cluster 14.04% 29.37x
Ohio Universities 1.50% 17.16x
Illinois College Sports 0.54% 15.74x
College Sports 0.19% 13.56x
Kentucky News 19.00% 12.58x
Charity Walks 0.65% 10.63x
New Jersey Travel Location Cluster 1.86% 10.08x
Assorted Topics (Viral Media, Paid Traffic) 8.26% 10.02x
Virginia Athletics 0.06% 9.68x
Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Content Affinity attribute.
Index: A comparison of the Indiana News & Business Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indiana News & Business Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male