INDIANA NEWS & BUSINESS CLUSTER

Audience Size: 3 Million Devices

View All Audiences

Explore the Indiana News & Business Cluster Audience

Below you'll find more information about the Indiana News & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Indiana News & Business Cluster audience.

INTERESTS

The Indiana News & Business Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana News & Business Cluster audience is Indiana Hoosiers Fans.

Interest	Composition	Index
Indiana Hoosiers Fans	38.32%	14.31x
Indianapolis Colts Fans	33.40%	13.29x
Indiana Pacers Fans	33.17%	11.92x
Liberal News Readers	22.25%	10.83x
Tampa and St Petersburg Trip Planners	22.43%	10.21x
Country Music Fans	23.11%	10.13x
Cleveland Cavaliers Fans	20.74%	9.67x
Financial Business Intelligence Researchers	19.70%	9.55x
Advertising Professionals	19.96%	9.52x
Financial News Readers	19.17%	9.49x

Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Interest attribute.

Index: A comparison of the Indiana News & Business Cluster audience to the internet population.

APPAREL RETAILERS

The Indiana News & Business Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana News & Business Cluster audience is Buckle.

Location	Composition	Index
Buckle	0.02%	2.02x
American Eagle Outfitters	0.01%	1.72x
Carhartt	0.28%	1.59x
Express	0.01%	1.56x
Maurices	0.02%	1.51x
Dressbarn	0.01%	1.34x
The Childrens Place	0.01%	1.17x
Victoria's Secret	0.01%	1.09x
Journeys	0.01%	1.08x
Mens Wearhouse	0.01%	0.99x

Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Location attribute.

Index: A comparison of the Indiana News & Business Cluster audience to the internet population.

WEBSITES

The Indiana News & Business Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana News & Business Cluster audience is downtownindy.org.

Website	Composition	Index
downtownindy.org	1.18%	67.25x
insideindianabusiness.com	2.75%	62.80x
visitindy.com	2.53%	60.54x
ibj.com	4.01%	60.22x
wfms.com	1.32%	58.58x
wishtv.com	11.84%	58.48x
indianapolismonthly.com	1.28%	58.33x
mywabashvalley.com	4.87%	58.17x
dailyjournal.net	1.35%	57.67x
insidethehall.com	3.57%	56.80x

Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Web attribute.

Index: A comparison of the Indiana News & Business Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana News & Business Cluster audience is Indiana Finance & Business Cluster.

Content Affinity	Composition	Index
Indiana Finance & Business Cluster	24.25%	23.02x
Illinois College Sports	0.27%	17.69x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.27%	13.24x
Environmental Conservation	0.06%	11.11x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.04%	10.95x
Assorted Topics (Viral Media, Paid Traffic)	0.03%	10.69x
College Sports	0.68%	10.65x
Motorsports	0.96%	10.26x
Kentucky News	30.43%	9.77x
Local & Travel England - North Midlands	0.05%	9.60x

Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Content Affinity attribute.

Index: A comparison of the Indiana News & Business Cluster audience to the internet population.

DEMOGRAPHICS

The Indiana News & Business Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female