
Explore the Indiana News & Business Cluster Audience
Below you'll find more information about the Indiana News & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 927.7 thousand unique devices whose actions qualify for the Indiana News & Business Cluster audience.

INTERESTS
As seen below, the leading interest for the Indiana News & Business Cluster audience is Indiana Hoosiers Fans.
Interest | Composition | Index |
Indiana Hoosiers Fans | 33.66% | 21.31x |
Indianapolis Colts Fans | 30.31% | 20.73x |
Liberal News Readers | 21.65% | 20.13x |
NCAA Fans | 23.43% | 19.39x |
Country Music Fans | 22.24% | 19.09x |
Indiana Pacers Fans | 31.50% | 19.06x |
Tampa and St Petersburg Trip Planners | 20.87% | 18.55x |
Financial News Readers | 18.90% | 18.37x |
TV Advertising Professionals | 19.69% | 18.34x |
Financial Business Intelligence Researchers | 19.09% | 17.93x |

APPAREL RETAILERS
As seen below, the apparel retail location most frequented by the Indiana News & Business Cluster audience is Carhartt.
Location | Composition | Index |
Carhartt | 0.18% | 2.35x |
Maurices | 0.01% | 1.26x |
Old Navy | 0.01% | 1.24x |

WEBSITES
As seen below, the highest indexing website for the Indiana News & Business Cluster audience is insideindianabusiness.com.
Website | Composition | Index |
insideindianabusiness.com | 1.35% | 98.63x |
ibj.com | 1.62% | 95.37x |
hoosierstateofmind.com | 1.15% | 89.47x |
greenfieldreporter.com | 1.19% | 86.84x |
dailyjournal.net | 2.95% | 86.55x |
cbs4indy.com | 13.26% | 80.95x |
insidethehall.com | 6.11% | 80.79x |
mywabashvalley.com | 5.53% | 79.19x |
thestarpress.com | 7.04% | 79.05x |
wlfi.com | 11.29% | 78.75x |

CONTENT AFFINITIES
As seen below, the most visited Content Affinity for the Indiana News & Business Cluster audience is Indiana Finance & Business Cluster.
Content Affinity | Composition | Index |
Indiana Finance & Business Cluster | 19.65% | 39.89x |
Motorsports | 0.80% | 23.30x |
Assorted Topics (Power Trains, Drones, Web Design) | 0.68% | 20.84x |
Florida College Athletics | 0.88% | 19.96x |
Illinois | 0.44% | 19.96x |
Central California Cluster | 2.57% | 19.24x |
Ireland Cluster | 4.70% | 17.81x |
Alaska Cluster | 1.49% | 17.20x |
University Press | 0.44% | 16.74x |
Public Policy Media | 1.33% | 15.97x |
