Dstillery Audiences

INDIANA NEWS & BUSINESS CLUSTER

Audience Size: 2.4 Million Devices

Explore the Indiana News & Business Cluster Audience

Below you'll find more information about the Indiana News & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Indiana News & Business Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Indiana News & Business Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana News & Business Cluster audience is Indiana Hoosiers Fans.

Interest Composition Index
Indiana Hoosiers Fans 27.80% 19.81x
Indianapolis Colts Fans 23.60% 18.04x
Indiana Pacers Fans 23.10% 16.34x
Liberal News Readers 15.11% 11.99x
Tampa and St Petersburg Trip Planners 15.25% 11.38x
Cleveland Cavaliers Fans 14.64% 10.77x
NCAA Fans 15.70% 10.60x
Notre Dame Fighting Irish Fans 13.42% 10.48x
Country Music Fans 13.79% 10.39x
Midwestern Voters 16.79% 10.23x
Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Interest attribute.
Index: A comparison of the Indiana News & Business Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indiana News & Business Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana News & Business Cluster audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 0.03% 1.28x
Mens Wearhouse 0.40% 1.17x
Buckle 0.09% 1.14x
Chicos 0.03% 1.08x
Dressbarn 0.03% 1.00x
Jos A. Bank Clothiers 0.21% 0.99x
Express 0.02% 0.99x
White House Black Market 0.06% 0.93x
Charlotte Russe 0.01% 0.93x
Eddie Bauer 0.01% 0.92x
Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Location attribute.
Index: A comparison of the Indiana News & Business Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indiana News & Business Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana News & Business Cluster audience is mibor.com.

Website Composition Index
mibor.com 1.34% 113.25x
downtownindy.org 4.06% 103.51x
thedailyhoosier.com 1.19% 100.86x
greenfieldreporter.com 2.86% 95.37x
flannerbuchanan.com 1.14% 93.78x
indymini.com 1.27% 93.68x
insideindianabusiness.com 6.65% 91.52x
heraldtimesonline.com 1.17% 90.56x
indianafuneralcare.com 1.35% 89.82x
insidethehall.com 5.06% 88.87x
Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Web attribute.
Index: A comparison of the Indiana News & Business Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana News & Business Cluster audience is Indiana Finance & Business Cluster.

Content Affinity Composition Index
Indiana Finance & Business Cluster 14.87% 28.34x
Illinois College Sports 0.80% 18.14x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.19% 12.79x
Kentucky News 18.57% 11.58x
Local & Travel England - North Midlands 0.03% 11.32x
College Sports 1.64% 10.91x
Assorted Topics (Viral Media, Paid Traffic) 5.19% 10.85x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.38% 10.36x
Cincinnati Cluster 11.51% 9.13x
Motorsports 0.95% 8.87x
Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Content Affinity attribute.
Index: A comparison of the Indiana News & Business Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indiana News & Business Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male