INDIANA NEWS & BUSINESS CLUSTER

Audience Size: 2.2 Million Devices

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Explore the Indiana News & Business Cluster Audience

Below you'll find more information about the Indiana News & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Indiana News & Business Cluster audience.

INTERESTS

The Indiana News & Business Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana News & Business Cluster audience is Indiana Hoosiers Fans.

Interest	Composition	Index
Indiana Hoosiers Fans	31.79%	17.56x
Indianapolis Colts Fans	25.00%	15.79x
Indiana Pacers Fans	28.91%	14.93x
Liberal News Readers	14.64%	10.56x
NCAA Fans	15.41%	9.53x
Tampa and St Petersburg Trip Planners	15.83%	9.29x
Cleveland Cavaliers Fans	14.69%	9.21x
Midwestern Voters	19.76%	9.18x
Financial Business Intelligence Researchers	13.56%	9.11x
TV Advertising Professionals	13.84%	8.79x

Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Interest attribute.

Index: A comparison of the Indiana News & Business Cluster audience to the internet population.

APPAREL RETAILERS

The Indiana News & Business Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana News & Business Cluster audience is Aeropostale.

Location	Composition	Index
Aeropostale	0.04%	1.44x
Coach	0.07%	1.43x
Express	0.03%	1.34x
Brooks Brothers	0.04%	1.33x
Journeys	0.03%	1.31x
Hugo Boss	0.02%	1.25x
Club Monaco	0.01%	1.15x
Gymboree	0.03%	1.15x
American Eagle Outfitters	0.05%	1.08x
Chicos	0.05%	1.07x

Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Location attribute.

Index: A comparison of the Indiana News & Business Cluster audience to the internet population.

WEBSITES

The Indiana News & Business Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana News & Business Cluster audience is mibor.com.

Website	Composition	Index
mibor.com	1.69%	143.10x
downtownindy.org	4.88%	138.17x
ecommunity.com	1.12%	129.34x
flyergroup.com	1.09%	127.95x
greenfieldreporter.com	2.56%	126.42x
riverview.org	1.47%	126.14x
visitindy.com	9.22%	120.20x
insideindianabusiness.com	6.30%	120.01x
thedailyhoosier.com	1.58%	119.45x
heraldtimesonline.com	2.03%	116.46x

Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Web attribute.

Index: A comparison of the Indiana News & Business Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana News & Business Cluster audience is Indiana Finance & Business Cluster.

Content Affinity	Composition	Index
Indiana Finance & Business Cluster	14.68%	30.07x
Illinois College Sports	0.68%	20.53x
Assorted Topics #11662 (Viral Media, Paid Traffic)	4.17%	12.86x
Local & Travel England - North Midlands	0.04%	12.49x
Kentucky News	16.29%	12.43x
Assorted Topics #11418 (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.40%	12.24x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research)	0.25%	11.98x
College Sports	1.77%	11.64x
Cincinnati Cluster	9.57%	9.62x
Environmental Conservation	0.04%	9.33x

Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Content Affinity attribute.

Index: A comparison of the Indiana News & Business Cluster audience to the internet population.

DEMOGRAPHICS

The Indiana News & Business Cluster audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male