INDIANA NEWS & BUSINESS CLUSTER

Audience Size: 2.4 Million Devices

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Explore the Indiana News & Business Cluster Audience

Below you'll find more information about the Indiana News & Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Indiana News & Business Cluster audience.

INTERESTS

The Indiana News & Business Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana News & Business Cluster audience is Indiana Hoosiers Fans.

Interest	Composition	Index
Indiana Hoosiers Fans	27.80%	19.81x
Indianapolis Colts Fans	23.60%	18.04x
Indiana Pacers Fans	23.10%	16.34x
Liberal News Readers	15.11%	11.99x
Tampa and St Petersburg Trip Planners	15.25%	11.38x
Cleveland Cavaliers Fans	14.64%	10.77x
NCAA Fans	15.70%	10.60x
Notre Dame Fighting Irish Fans	13.42%	10.48x
Country Music Fans	13.79%	10.39x
Midwestern Voters	16.79%	10.23x

Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Interest attribute.

Index: A comparison of the Indiana News & Business Cluster audience to the internet population.

APPAREL RETAILERS

The Indiana News & Business Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana News & Business Cluster audience is Brooks Brothers.

Location	Composition	Index
Brooks Brothers	0.03%	1.28x
Mens Wearhouse	0.40%	1.17x
Buckle	0.09%	1.14x
Chicos	0.03%	1.08x
Dressbarn	0.03%	1.00x
Jos A. Bank Clothiers	0.21%	0.99x
Express	0.02%	0.99x
White House Black Market	0.06%	0.93x
Charlotte Russe	0.01%	0.93x
Eddie Bauer	0.01%	0.92x

Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Location attribute.

Index: A comparison of the Indiana News & Business Cluster audience to the internet population.

WEBSITES

The Indiana News & Business Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana News & Business Cluster audience is mibor.com.

Website	Composition	Index
mibor.com	1.34%	113.25x
downtownindy.org	4.06%	103.51x
thedailyhoosier.com	1.19%	100.86x
greenfieldreporter.com	2.86%	95.37x
flannerbuchanan.com	1.14%	93.78x
indymini.com	1.27%	93.68x
insideindianabusiness.com	6.65%	91.52x
heraldtimesonline.com	1.17%	90.56x
indianafuneralcare.com	1.35%	89.82x
insidethehall.com	5.06%	88.87x

Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Web attribute.

Index: A comparison of the Indiana News & Business Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana News & Business Cluster audience is Indiana Finance & Business Cluster.

Content Affinity	Composition	Index
Indiana Finance & Business Cluster	14.87%	28.34x
Illinois College Sports	0.80%	18.14x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.19%	12.79x
Kentucky News	18.57%	11.58x
Local & Travel England - North Midlands	0.03%	11.32x
College Sports	1.64%	10.91x
Assorted Topics (Viral Media, Paid Traffic)	5.19%	10.85x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.38%	10.36x
Cincinnati Cluster	11.51%	9.13x
Motorsports	0.95%	8.87x

Composition Percentage: The overlap percentage between the Indiana News & Business Cluster audience and the Content Affinity attribute.

Index: A comparison of the Indiana News & Business Cluster audience to the internet population.

DEMOGRAPHICS

The Indiana News & Business Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male