Dstillery Audiences

INSTITUTIONAL INVESTING

Audience Size: 239.8 Thousand Devices

Explore the Institutional Investing Audience

Below you'll find more information about the Institutional Investing audience, broken down in different categories based on their digital and physical behaviors. These are 239.8 thousand unique devices whose actions qualify for the Institutional Investing audience.

Dstillery Crafted Audiences

INTERESTS

The Institutional Investing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Institutional Investing audience is Market Intelligence Researchers.

Interest Composition Index
Market Intelligence Researchers 69.58% 38.66x
Venture Capitalists 84.39% 36.68x
Investment Management Professionals 71.59% 34.00x
Finance Continuing Education Researchers 63.86% 32.60x
Investment Banking Professionals 77.02% 32.17x
Executive Travelers 80.03% 29.59x
Insurance Professionals 54.23% 28.28x
Financial Business Intelligence Researchers 44.84% 28.24x
Online Investors 53.89% 27.82x
Financial News Readers 39.38% 25.27x
Composition Percentage: The overlap percentage between the Institutional Investing audience and the Interest attribute.
Index: A comparison of the Institutional Investing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Institutional Investing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Institutional Investing audience is Lululemon.

Location Composition Index
Lululemon 0.12% 4.49x
Urban Outfitters 0.06% 2.66x
Banana Republic 0.06% 2.59x
Victoria's Secret 0.11% 2.50x
Forever 21 0.05% 2.15x
Gap 0.11% 1.98x
Talbots 0.05% 1.90x
American Eagle Outfitters 0.06% 1.88x
LOFT 0.03% 1.50x
Coach 0.04% 1.15x
Composition Percentage: The overlap percentage between the Institutional Investing audience and the Location attribute.
Index: A comparison of the Institutional Investing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Institutional Investing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Institutional Investing audience is institutionalinvestor.com.

Website Composition Index
institutionalinvestor.com 40.60% 666.48x
dealbreaker.com 18.07% 589.14x
newyorkfed.org 12.81% 489.33x
pehub.com 42.91% 462.29x
towerswatson.com 7.53% 332.46x
whalewisdom.com 14.77% 332.21x
fnlondon.com 11.90% 295.49x
finsmes.com 7.79% 262.27x
ropesgray.com 6.38% 235.26x
pimco.com 12.76% 223.10x
Composition Percentage: The overlap percentage between the Institutional Investing audience and the Web attribute.
Index: A comparison of the Institutional Investing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Institutional Investing audience is Retail Industry News.

Content Affinity Composition Index
Retail Industry News 8.46% 86.56x
Real Estate Cluster 8.52% 65.91x
Business News & Information Readers 47.13% 64.19x
Startup Investment 31.70% 57.24x
Cosmetics Business 3.18% 55.73x
Credit Unions & Consumer Protection 2.17% 52.13x
Oil & Energy 9.67% 50.74x
Mining & Natural Resources 2.27% 49.30x
Human Resources & Employee Management 5.34% 48.47x
Philanthropy - Nonprofits 4.16% 47.92x
Composition Percentage: The overlap percentage between the Institutional Investing audience and the Content Affinity attribute.
Index: A comparison of the Institutional Investing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Institutional Investing audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male