Dstillery Audiences

INSTITUTIONAL INVESTING

Audience Size: 212 Thousand Devices

Explore the Institutional Investing Audience

Below you'll find more information about the Institutional Investing audience, broken down in different categories based on their digital and physical behaviors. These are 212 thousand unique devices whose actions qualify for the Institutional Investing audience.

Dstillery Crafted Audiences

INTERESTS

The Institutional Investing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Institutional Investing audience is Venture Capitalists.

Interest Composition Index
Venture Capitalists 86.80% 27.56x
Market Intelligence Researchers 73.69% 27.19x
Real Estate Decision Makers 77.38% 23.73x
Investment Management Professionals 78.94% 23.70x
Investment Banking Professionals 78.67% 23.27x
Finance Continuing Education Researchers 71.37% 22.43x
Yale University Fans 60.42% 21.28x
Personal Stock Portfolio Managers 58.18% 21.23x
Financial Business Intelligence Researchers 51.70% 21.08x
Investment Services Intenders 67.29% 20.85x
Composition Percentage: The overlap percentage between the Institutional Investing audience and the Interest attribute.
Index: A comparison of the Institutional Investing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Institutional Investing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Institutional Investing audience is Everlane.

Location Composition Index
Everlane 0.04% 7.78x
Supreme 0.05% 6.96x
Club Monaco 0.05% 4.86x
Bonobos 0.33% 4.67x
Topshop 0.07% 4.31x
Armani 0.08% 4.00x
Saint Laurent Paris 0.02% 3.29x
Zara 0.06% 3.17x
Ralph Lauren 0.04% 3.12x
Intermix 0.02% 2.80x
Composition Percentage: The overlap percentage between the Institutional Investing audience and the Location attribute.
Index: A comparison of the Institutional Investing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Institutional Investing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Institutional Investing audience is kkr.com.

Website Composition Index
kkr.com 17.12% 691.10x
institutionalinvestor.com 47.33% 530.63x
pehub.com 48.05% 398.03x
newyorkfed.org 13.31% 394.05x
whalewisdom.com 17.95% 284.60x
fnlondon.com 10.66% 282.88x
spglobal.com 7.11% 281.47x
dealbreaker.com 27.24% 259.37x
finsmes.com 9.70% 233.61x
thefly.com 6.83% 201.26x
Composition Percentage: The overlap percentage between the Institutional Investing audience and the Web attribute.
Index: A comparison of the Institutional Investing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Institutional Investing audience is Retail Industry News.

Content Affinity Composition Index
Retail Industry News 8.60% 74.74x
Real Estate Cluster 8.34% 62.32x
Business News & Information Readers 48.93% 62.10x
Startup Investment 33.49% 52.00x
Paper & Packaging 2.67% 51.65x
Cosmetics Business 1.91% 51.51x
Philanthropy - Nonprofits 3.66% 50.65x
Mining & Natural Resources 1.62% 49.01x
Credit Unions & Consumer Protection 1.64% 47.57x
Personal Investment & Advisor Researchers 33.11% 45.93x
Composition Percentage: The overlap percentage between the Institutional Investing audience and the Content Affinity attribute.
Index: A comparison of the Institutional Investing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Institutional Investing audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male