Dstillery Audiences

INSTITUTIONAL INVESTING

Audience Size: 58.2 Thousand Devices

Explore the Institutional Investing Audience

Below you'll find more information about the Institutional Investing audience, broken down in different categories based on their digital and physical behaviors. These are 58.2 thousand unique devices whose actions qualify for the Institutional Investing audience.

Dstillery Crafted Audiences

INTERESTS

The Institutional Investing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Institutional Investing audience is Restaurant Researchers.

Interest Composition Index
Restaurant Researchers 40.06% 18.75x
Retirement Planning Amid Covid-19 1.26% 14.21x
IT Decision Makers 27.03% 11.96x
Laptop Researchers 25.91% 11.86x
Chloroquine Information Researchers 1.33% 11.67x
HDTV Researchers 31.93% 10.99x
Camera Review Readers 23.95% 10.87x
Techies 21.85% 10.10x
Project Managers 29.69% 10.00x
Georgia Activities Researchers 23.11% 9.91x
Composition Percentage: The overlap percentage between the Institutional Investing audience and the Interest attribute.
Index: A comparison of the Institutional Investing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Institutional Investing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Institutional Investing audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 0.02% 4.05x
Madewell 0.03% 3.63x
Hugo Boss 0.02% 3.35x
Banana Republic 0.02% 3.20x
Mens Wearhouse 0.02% 2.91x
Express Outlets 0.01% 2.23x
Jos A. Bank Clothiers 0.02% 2.14x
Dressbarn 0.01% 1.18x
Gymboree 0.01% 0.96x
The Childrens Place 0.01% 0.56x
Composition Percentage: The overlap percentage between the Institutional Investing audience and the Location attribute.
Index: A comparison of the Institutional Investing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Institutional Investing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Institutional Investing audience is dealbreaker.com.

Website Composition Index
dealbreaker.com 44.13% 271.05x
efinancialcareers.com 29.67% 267.78x
whalewisdom.com 24.43% 265.33x
investmentnews.com 20.69% 159.91x
globenewswire.com 44.48% 130.78x
spglobal.com 33.80% 125.37x
bisnow.com 15.94% 122.72x
commercialobserver.com 13.56% 115.95x
thefly.com 11.27% 115.58x
blogs.wsj.com 23.62% 113.83x
Composition Percentage: The overlap percentage between the Institutional Investing audience and the Web attribute.
Index: A comparison of the Institutional Investing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Institutional Investing audience is Human Resources & Employee Management.

Content Affinity Composition Index
Human Resources & Employee Management 3.72% 96.46x
Philanthropy - Nonprofits 2.61% 94.24x
Shipping & Logistics 1.90% 75.41x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 4.37% 59.20x
Men's Dress Shirt Shopping 1.41% 49.95x
Work Productivity 3.75% 46.62x
Data Centers 3.94% 39.09x
Canada Job Seekers Cluster 1.30% 36.94x
Quinceanera Planning 0.16% 34.13x
Job Interview Process 0.98% 31.89x
Composition Percentage: The overlap percentage between the Institutional Investing audience and the Content Affinity attribute.
Index: A comparison of the Institutional Investing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Institutional Investing audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male