Dstillery Audiences

INSTITUTIONAL INVESTING

Audience Size: 231 Thousand Devices

Explore the Institutional Investing Audience

Below you'll find more information about the Institutional Investing audience, broken down in different categories based on their digital and physical behaviors. These are 231 thousand unique devices whose actions qualify for the Institutional Investing audience.

Dstillery Crafted Audiences

INTERESTS

The Institutional Investing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Institutional Investing audience is Venture Capitalists.

Interest Composition Index
Venture Capitalists 82.48% 46.41x
Market Intelligence Researchers 69.34% 41.58x
Investment Management Professionals 72.32% 36.90x
Investment Banking Professionals 77.26% 35.18x
Finance Continuing Education Researchers 64.97% 32.97x
Personal Stock Portfolio Managers 49.43% 31.31x
Online Investors 53.84% 31.21x
Financial Business Intelligence Researchers 46.38% 30.99x
Financial News Readers 39.05% 29.33x
Real Estate Decision Makers 75.96% 28.35x
Composition Percentage: The overlap percentage between the Institutional Investing audience and the Interest attribute.
Index: A comparison of the Institutional Investing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Institutional Investing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Institutional Investing audience is Kate Spade.

Location Composition Index
Kate Spade 0.06% 6.09x
Armani 0.16% 6.08x
Saint Laurent Paris 0.04% 5.92x
Supreme 0.06% 5.30x
Zara 0.07% 4.84x
Bonobos 0.13% 4.82x
Banana Republic 0.12% 4.79x
Levi Strauss 0.03% 4.73x
Ann Taylor 0.05% 4.40x
American Apparel 0.11% 4.35x
Composition Percentage: The overlap percentage between the Institutional Investing audience and the Location attribute.
Index: A comparison of the Institutional Investing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Institutional Investing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Institutional Investing audience is kkr.com.

Website Composition Index
kkr.com 17.39% 673.55x
institutionalinvestor.com 44.82% 531.83x
pehub.com 46.85% 386.77x
dealbreaker.com 21.03% 378.42x
newyorkfed.org 13.31% 356.74x
whalewisdom.com 16.43% 277.73x
towerswatson.com 6.63% 274.20x
fnlondon.com 11.74% 263.36x
spglobal.com 10.23% 236.49x
finsmes.com 9.54% 222.61x
Composition Percentage: The overlap percentage between the Institutional Investing audience and the Web attribute.
Index: A comparison of the Institutional Investing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Institutional Investing audience is Retail Industry News.

Content Affinity Composition Index
Retail Industry News 8.76% 86.95x
Real Estate Cluster 8.85% 65.04x
Business News & Information Readers 47.20% 64.61x
Cosmetics Business 2.55% 56.31x
Credit Unions & Consumer Protection 1.87% 54.86x
Mining & Natural Resources 1.73% 53.29x
Startup Investment 35.08% 52.35x
Paper & Packaging 2.81% 51.30x
Philanthropy - Nonprofits 4.12% 50.14x
Human Resources & Employee Management 4.65% 48.44x
Composition Percentage: The overlap percentage between the Institutional Investing audience and the Content Affinity attribute.
Index: A comparison of the Institutional Investing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Institutional Investing audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male