Dstillery Audiences

INSTITUTIONAL INVESTING

Audience Size: 248.5 Thousand Devices

Explore the Institutional Investing Audience

Below you'll find more information about the Institutional Investing audience, broken down in different categories based on their digital and physical behaviors. These are 248.5 thousand unique devices whose actions qualify for the Institutional Investing audience.

Dstillery Crafted Audiences

INTERESTS

The Institutional Investing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Institutional Investing audience is Market Intelligence Researchers.

Interest Composition Index
Market Intelligence Researchers 68.46% 37.88x
Venture Capitalists 83.66% 35.37x
Investment Banking Professionals 75.85% 32.87x
Investment Management Professionals 71.63% 32.78x
Finance Continuing Education Researchers 63.12% 30.96x
Executive Travelers 79.31% 30.43x
Online Investors 53.42% 27.11x
Financial Business Intelligence Researchers 44.49% 27.09x
Insurance Professionals 56.38% 25.68x
Financial News Readers 37.26% 24.69x
Composition Percentage: The overlap percentage between the Institutional Investing audience and the Interest attribute.
Index: A comparison of the Institutional Investing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Institutional Investing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Institutional Investing audience is Lululemon.

Location Composition Index
Lululemon 0.07% 3.29x
Victoria's Secret 0.11% 3.29x
Urban Outfitters 0.06% 3.06x
Coach 0.06% 2.54x
Gap 0.10% 2.21x
Talbots 0.04% 2.16x
Chicos 0.04% 1.81x
American Eagle Outfitters 0.03% 1.39x
Old Navy 0.04% 1.33x
Carhartt 0.06% 0.54x
Composition Percentage: The overlap percentage between the Institutional Investing audience and the Location attribute.
Index: A comparison of the Institutional Investing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Institutional Investing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Institutional Investing audience is kkr.com.

Website Composition Index
kkr.com 16.23% 803.53x
institutionalinvestor.com 38.62% 694.88x
dealbreaker.com 18.21% 572.99x
newyorkfed.org 12.71% 488.98x
pehub.com 40.98% 465.73x
towerswatson.com 8.01% 328.64x
whalewisdom.com 13.93% 319.48x
chicagofed.org 6.39% 316.74x
fnlondon.com 11.03% 300.45x
finsmes.com 7.10% 252.98x
Composition Percentage: The overlap percentage between the Institutional Investing audience and the Web attribute.
Index: A comparison of the Institutional Investing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Institutional Investing audience is Retail Industry News.

Content Affinity Composition Index
Retail Industry News 8.07% 83.42x
Real Estate Cluster 8.35% 65.00x
Business News & Information Readers 45.03% 64.18x
Startup Investment 30.99% 53.40x
Cosmetics Business 3.14% 52.21x
Credit Unions & Consumer Protection 2.13% 49.09x
Oil & Energy 9.85% 48.10x
Mining & Natural Resources 2.45% 47.83x
Human Resources & Employee Management 5.35% 46.18x
Mobile Industry Information 6.25% 45.24x
Composition Percentage: The overlap percentage between the Institutional Investing audience and the Content Affinity attribute.
Index: A comparison of the Institutional Investing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Institutional Investing audience resonates most for the following age and income brackets.
Age
Income
$50,000-$74,999