Dstillery Audiences

INSTITUTIONAL INVESTING

Audience Size: 82.9 Thousand Devices

Explore the Institutional Investing Audience

Below you'll find more information about the Institutional Investing audience, broken down in different categories based on their digital and physical behaviors. These are 82.9 thousand unique devices whose actions qualify for the Institutional Investing audience.

Dstillery Crafted Audiences

INTERESTS

The Institutional Investing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Institutional Investing audience is Market Intelligence Researchers.

Interest Composition Index
Market Intelligence Researchers 78.17% 38.48x
Executive Travelers 79.13% 37.62x
Venture Capitalists 90.11% 34.89x
Finance Continuing Education Researchers 80.22% 34.74x
Real Estate Decision Makers 80.94% 34.00x
Personal Stock Portfolio Managers 68.28% 33.52x
Yale University Fans 72.14% 30.29x
Investment Banking Professionals 75.75% 29.37x
Investment Management Professionals 76.60% 29.13x
Financial Business Intelligence Researchers 57.06% 28.36x
Composition Percentage: The overlap percentage between the Institutional Investing audience and the Interest attribute.
Index: A comparison of the Institutional Investing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Institutional Investing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Institutional Investing audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 0.02% 4.05x
Madewell 0.03% 3.63x
Hugo Boss 0.02% 3.35x
Banana Republic 0.02% 3.20x
Mens Wearhouse 0.02% 2.91x
Express Outlets 0.01% 2.23x
Jos A. Bank Clothiers 0.02% 2.14x
Dressbarn 0.01% 1.18x
Gymboree 0.01% 0.96x
The Childrens Place 0.01% 0.56x
Composition Percentage: The overlap percentage between the Institutional Investing audience and the Location attribute.
Index: A comparison of the Institutional Investing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Institutional Investing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Institutional Investing audience is dealbreaker.com.

Website Composition Index
dealbreaker.com 39.79% 299.89x
whalewisdom.com 23.02% 293.90x
efinancialcareers.com 30.28% 254.15x
crunchbase.com 17.15% 232.72x
cmegroup.com 14.07% 202.53x
ssrn.com 17.87% 179.42x
spindices.com 12.91% 168.79x
investmentnews.com 20.68% 166.01x
spglobal.com 30.01% 144.68x
thefly.com 10.06% 143.83x
Composition Percentage: The overlap percentage between the Institutional Investing audience and the Web attribute.
Index: A comparison of the Institutional Investing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Institutional Investing audience is Business News & Information Readers.

Content Affinity Composition Index
Business News & Information Readers 45.88% 151.02x
Retail Industry News 7.12% 144.75x
Real Estate Cluster 7.69% 131.26x
Startup Investment 28.33% 105.26x
Paper & Packaging 1.38% 99.58x
Cosmetics Business 1.75% 97.93x
Philanthropy - Nonprofits 2.67% 92.83x
Mining & Natural Resources 1.84% 87.01x
Human Resources & Employee Management 3.52% 86.14x
Credit Unions & Consumer Protection 1.11% 83.77x
Composition Percentage: The overlap percentage between the Institutional Investing audience and the Content Affinity attribute.
Index: A comparison of the Institutional Investing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Institutional Investing audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male