Dstillery Audiences

INSURANCE CLUSTER

Audience Size: 243.2 Thousand Devices

Explore the Insurance Cluster Audience

Below you'll find more information about the Insurance Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 243.2 thousand unique devices whose actions qualify for the Insurance Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Insurance Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Insurance Cluster audience is Insurance Professionals.

Interest Composition Index
Insurance Professionals 59.02% 23.79x
Auto Insurance Shoppers 48.35% 22.97x
SMB Commercial Insurance Researchers 46.10% 19.43x
Business Filing Researchers 43.84% 18.18x
Executive Travelers 38.57% 17.91x
Credit Score Researchers 42.95% 17.61x
Credit Card Researchers 38.33% 16.81x
Finance Continuing Education Researchers 36.23% 16.20x
Online Legal Document Service Researchers 40.86% 16.08x
Tax Filers 34.82% 15.92x
Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Interest attribute.
Index: A comparison of the Insurance Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Insurance Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Insurance Cluster audience is Club Monaco.

Location Composition Index
Club Monaco 0.01% 2.99x
Armani 0.02% 2.84x
Patagonia 0.01% 2.37x
J. Crew 0.03% 1.82x
Jos A. Bank Clothiers 0.03% 1.64x
Gymboree 0.03% 1.59x
Zara 0.01% 1.43x
White House Black Market 0.03% 1.40x
Kate Spade 0.01% 1.38x
Express 0.04% 1.36x
Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Location attribute.
Index: A comparison of the Insurance Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Insurance Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Insurance Cluster audience is insurancejournal.com.

Website Composition Index
insurancejournal.com 15.07% 455.33x
insurancebusinessmag.com 19.94% 397.99x
libertymutualgroup.com 9.12% 294.35x
myexamone.com 7.06% 290.51x
insurancenewsnet.com 8.76% 253.01x
propertycasualty360.com 8.08% 245.79x
iii.org 24.77% 245.49x
stateauto.com 7.57% 234.34x
hiscox.com 7.06% 229.32x
irmi.com 6.05% 216.40x
Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Web attribute.
Index: A comparison of the Insurance Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Insurance Cluster audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 4.26% 44.29x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.19% 31.47x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.15% 30.97x
Credit Unions & Consumer Protection 0.66% 30.81x
Franchising 0.51% 30.33x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.28% 26.81x
Personal Investment & Advisor Researchers 12.45% 25.57x
Accounting 7.95% 24.55x
Real Estate Cluster 1.99% 24.38x
Business News & Information Readers 11.59% 23.40x
Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Content Affinity attribute.
Index: A comparison of the Insurance Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Insurance Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male