INSURANCE CLUSTER

Audience Size: 592.6 Thousand Devices

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Explore the Insurance Cluster Audience

Below you'll find more information about the Insurance Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 592.6 thousand unique devices whose actions qualify for the Insurance Cluster audience.

INTERESTS

The Insurance Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Insurance Cluster audience is Insurance Professionals.

Interest	Composition	Index
Insurance Professionals	57.34%	22.80x
Auto Insurance Shoppers	40.02%	18.69x
SMB Commercial Insurance Researchers	45.83%	17.88x
Credit Card Researchers	32.28%	13.86x
Business Filing Researchers	34.61%	13.73x
Investment Management Professionals	32.02%	13.52x
Tax Filers	27.40%	13.50x
Online Legal Document Service Researchers	33.03%	13.21x
Personal Investment Researchers	30.84%	13.13x
Finance Continuing Education Researchers	28.99%	12.89x

Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Interest attribute.

Index: A comparison of the Insurance Cluster audience to the internet population.

APPAREL RETAILERS

The Insurance Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Insurance Cluster audience is Express Outlets.

Location	Composition	Index
Express Outlets	0.01%	2.42x
Intermix	0.02%	2.31x
Chicos	0.08%	1.96x
Madewell	0.03%	1.85x
Armani	0.03%	1.83x
Zara	0.04%	1.69x
Joe's Jeans	0.01%	1.67x
Zumiez	0.04%	1.64x
Brooks Brothers	0.05%	1.64x
Tommy Bahama	0.03%	1.62x

Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Location attribute.

Index: A comparison of the Insurance Cluster audience to the internet population.

WEBSITES

The Insurance Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Insurance Cluster audience is carriermanagement.com.

Website	Composition	Index
carriermanagement.com	4.47%	515.38x
iamagazine.com	4.01%	434.57x
theinstitutes.org	5.15%	310.44x
examone.com	4.71%	310.26x
insurancebusinessmag.com	14.78%	302.85x
insurancejournal.com	28.76%	240.73x
hubinternational.com	3.77%	233.48x
libertymutualgroup.com	7.33%	213.50x
insurancenewsnet.com	6.44%	208.42x
iii.org	17.78%	202.21x

Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Web attribute.

Index: A comparison of the Insurance Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Insurance Cluster audience is Institutional Investing.

Content Affinity	Composition	Index
Institutional Investing	4.45%	32.09x
Credit Unions & Consumer Protection	0.95%	24.86x
Human Resources & Employee Management	2.10%	20.21x
Retail Industry News	1.78%	18.58x
Franchising	0.50%	18.35x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales)	0.14%	18.07x
Personal Finance Researchers	10.37%	17.36x
General Interest	0.38%	17.01x
Personal Investment & Advisor Researchers	14.40%	16.99x
Real Estate Cluster	2.20%	16.91x

Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Content Affinity attribute.

Index: A comparison of the Insurance Cluster audience to the internet population.

DEMOGRAPHICS

The Insurance Cluster audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male