Explore the Insurance Cluster Audience
Below you'll find more information about the Insurance Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 183 thousand unique devices whose actions qualify for the Insurance Cluster audience.
INTERESTS
The Insurance Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Insurance Cluster audience is Auto Insurance Shoppers.
| Interest | Composition | Index |
| Auto Insurance Shoppers | 48.85% | 22.78x |
| Insurance Professionals | 60.12% | 20.34x |
| Business Filing Researchers | 44.85% | 18.64x |
| Executive Travelers | 40.20% | 18.14x |
| SMB Commercial Insurance Researchers | 45.76% | 17.42x |
| Credit Score Researchers | 44.21% | 17.32x |
| Credit Card Researchers | 38.33% | 16.67x |
| Online Legal Document Service Researchers | 40.58% | 16.20x |
| Finance Continuing Education Researchers | 39.94% | 16.12x |
| Personal Investment Researchers | 37.27% | 15.58x |
Composition Percentage:
The overlap percentage between the Insurance Cluster audience and the Interest attribute.
Index: A comparison of the Insurance Cluster audience to the internet population.
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WEBSITES
The Insurance Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Insurance Cluster audience is insurancejournal.com.
| Website | Composition | Index |
| insurancejournal.com | 14.75% | 542.06x |
| insurancebusinessmag.com | 20.19% | 481.94x |
| insurancenewsnet.com | 8.84% | 302.05x |
| iii.org | 25.18% | 293.97x |
| stateauto.com | 7.83% | 284.34x |
| propertycasualty360.com | 9.07% | 245.20x |
| hiscox.com | 7.07% | 242.84x |
| iamagazine.com | 6.76% | 237.16x |
| quotewizard.com | 7.93% | 225.28x |
| chubb.com | 21.70% | 218.65x |
Composition Percentage:
The overlap percentage between the Insurance Cluster audience and the Web attribute.
Index: A comparison of the Insurance Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Insurance Cluster audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 4.19% | 50.49x |
| Franchising | 0.45% | 32.77x |
| Credit Unions & Consumer Protection | 0.52% | 29.11x |
| Business News & Information Readers | 11.49% | 27.82x |
| Personal Investment & Advisor Researchers | 12.09% | 27.62x |
| Retail Industry News | 1.68% | 26.95x |
| Real Estate Cluster | 1.95% | 26.78x |
| Texas Sporting & Outdoors Cluster | 0.30% | 26.18x |
| Shipping & Logistics | 0.82% | 26.15x |
| Accounting | 7.56% | 26.06x |
Composition Percentage:
The overlap percentage between the Insurance Cluster audience and the Content Affinity attribute.
Index: A comparison of the Insurance Cluster audience to the internet population.
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DEMOGRAPHICS
The Insurance Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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