INSURANCE CLUSTER

Audience Size: 619.7 Thousand Devices

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Explore the Insurance Cluster Audience

Below you'll find more information about the Insurance Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 619.7 thousand unique devices whose actions qualify for the Insurance Cluster audience.

INTERESTS

The Insurance Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Insurance Cluster audience is Insurance Professionals.

Interest	Composition	Index
Insurance Professionals	54.41%	24.87x
Auto Insurance Shoppers	37.92%	18.67x
SMB Commercial Insurance Researchers	44.52%	18.10x
Business Filing Researchers	30.95%	13.46x
Investment Management Professionals	28.70%	13.18x
Online Legal Document Service Researchers	22.43%	13.18x
Credit Card Researchers	29.99%	13.03x
Tax Filers	25.95%	12.75x
Personal Investment Researchers	27.59%	12.62x
Finance Continuing Education Researchers	24.54%	12.08x

Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Interest attribute.

Index: A comparison of the Insurance Cluster audience to the internet population.

APPAREL RETAILERS

The Insurance Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Insurance Cluster audience is Free People.

Location	Composition	Index
Free People	0.02%	1.87x
Zumiez	0.03%	1.57x
Eddie Bauer	0.01%	1.47x
Hollister	0.01%	1.44x
LOFT	0.04%	1.31x
The North Face	0.02%	1.19x
Old Navy	0.05%	1.19x
Forever 21	0.03%	1.15x
Chicos	0.04%	1.15x
The Childrens Place	0.04%	1.14x

Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Location attribute.

Index: A comparison of the Insurance Cluster audience to the internet population.

WEBSITES

The Insurance Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Insurance Cluster audience is carriermanagement.com.

Website	Composition	Index
carriermanagement.com	4.25%	493.19x
iamagazine.com	4.56%	380.83x
theinstitutes.org	5.29%	296.33x
insurancebusinessmag.com	13.56%	292.87x
examone.com	4.52%	290.87x
propertycasualty360.com	3.58%	264.23x
insurancejournal.com	27.82%	238.36x
carinsurancequotes.com	1.60%	194.52x
insurancenewsnet.com	6.39%	194.17x
libertymutualgroup.com	7.78%	191.89x

Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Web attribute.

Index: A comparison of the Insurance Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Insurance Cluster audience is Institutional Investing.

Content Affinity	Composition	Index
Institutional Investing	4.16%	29.64x
Credit Unions & Consumer Protection	0.98%	22.59x
Human Resources & Employee Management	2.19%	18.92x
Retail Industry News	1.62%	16.80x
Personal Finance Researchers	9.57%	16.07x
Real Estate Cluster	2.03%	15.83x
Personal Investment & Advisor Researchers	13.96%	15.74x
Franchising	0.45%	15.65x
Business News & Information Readers	10.87%	15.49x
Accounting	9.42%	15.43x

Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Content Affinity attribute.

Index: A comparison of the Insurance Cluster audience to the internet population.

DEMOGRAPHICS

The Insurance Cluster audience resonates most for the following age and income brackets.

Age

55-64

Income

$150,000-$249,999