Dstillery Audiences

INSURANCE CLUSTER

Audience Size: 112.6 Thousand Devices

Explore the Insurance Cluster Audience

Below you'll find more information about the Insurance Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 112.6 thousand unique devices whose actions qualify for the Insurance Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Insurance Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Insurance Cluster audience is Auto Insurance Shoppers.

Interest Composition Index
Auto Insurance Shoppers 51.69% 25.02x
Executive Travelers 42.33% 19.09x
Insurance Professionals 57.84% 18.61x
Credit Card Researchers 40.64% 18.34x
Online Legal Document Service Researchers 45.28% 18.10x
Business Filing Researchers 47.55% 17.92x
Credit Score Researchers 47.47% 17.48x
Tax Filers 37.44% 17.08x
US Judiciary System Researchers 37.35% 16.92x
Retired Health Insurance Researchers 35.58% 16.57x
Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Interest attribute.
Index: A comparison of the Insurance Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Insurance Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Insurance Cluster audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.02% 2.74x
Armani 0.02% 2.47x
Patagonia 0.01% 2.37x
Old Navy 0.03% 2.13x
Mens Wearhouse 0.02% 1.65x
Carhartt 0.13% 0.97x
Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Location attribute.
Index: A comparison of the Insurance Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Insurance Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Insurance Cluster audience is iii.org.

Website Composition Index
iii.org 24.82% 444.17x
chubb.com 21.37% 317.46x
esurance.com 21.19% 302.74x
propertycasualty360.com 11.76% 252.63x
erieinsurance.com 11.69% 226.93x
valuepenguin.com 8.98% 76.50x
thehartford.com 2.64% 59.10x
royalgazette.com 7.34% 57.76x
investmentnews.com 6.52% 56.69x
benefitspro.com 2.65% 56.57x
Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Web attribute.
Index: A comparison of the Insurance Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Insurance Cluster audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 3.76% 67.57x
Franchising 0.51% 55.35x
Business News & Information Readers 9.89% 35.64x
Credit Unions & Consumer Protection 0.41% 32.87x
Retail Industry News 1.47% 32.25x
Assorted Topics (Business Support ToolsForm Templates) 0.44% 31.47x
Shipping & Logistics 0.76% 29.94x
Personal Investment & Advisor Researchers 12.09% 29.40x
Accounting 6.99% 28.89x
Real Estate Cluster 1.57% 28.21x
Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Content Affinity attribute.
Index: A comparison of the Insurance Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Insurance Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male