INSURANCE CLUSTER

Audience Size: 469.4 Thousand Devices

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Explore the Insurance Cluster Audience

Below you'll find more information about the Insurance Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 469.4 thousand unique devices whose actions qualify for the Insurance Cluster audience.

INTERESTS

The Insurance Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Insurance Cluster audience is Insurance Professionals.

Interest	Composition	Index
Insurance Professionals	55.30%	26.49x
SMB Commercial Insurance Researchers	42.68%	22.76x
Auto Insurance Shoppers	39.02%	22.45x
Credit Card Researchers	31.38%	17.17x
Online Legal Document Service Researchers	31.16%	16.86x
Business Filing Researchers	35.35%	16.53x
Tax Filers	27.46%	16.37x
Credit Score Researchers	33.10%	16.30x
Investment Management Professionals	32.65%	16.14x
Personal Stock Portfolio Managers	26.91%	16.13x

Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Interest attribute.

Index: A comparison of the Insurance Cluster audience to the internet population.

APPAREL RETAILERS

The Insurance Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Insurance Cluster audience is Uniqlo.

Location	Composition	Index
Uniqlo	0.04%	2.39x
Belk	0.02%	2.17x
Topshop	0.02%	1.72x
Ann Taylor	0.04%	1.60x
Saint Laurent Paris	0.01%	1.59x
LL Bean	0.01%	1.58x
Urban Outfitters	0.06%	1.50x
Jos A. Bank Clothiers	0.39%	1.46x
LOFT	0.10%	1.42x
Mens Wearhouse	0.60%	1.39x

Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Location attribute.

Index: A comparison of the Insurance Cluster audience to the internet population.

WEBSITES

The Insurance Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Insurance Cluster audience is examone.com.

Website	Composition	Index
examone.com	5.55%	278.07x
insurancebusinessmag.com	16.93%	255.73x
insurancejournal.com	24.79%	250.42x
hubinternational.com	2.82%	230.78x
propertycasualty360.com	4.93%	200.40x
myexamone.com	5.81%	180.24x
cinfin.com	2.28%	178.38x
hiscox.com	7.47%	176.25x
insurancenewsnet.com	8.11%	171.62x
iii.org	21.52%	171.20x

Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Web attribute.

Index: A comparison of the Insurance Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Insurance Cluster audience is Institutional Investing.

Content Affinity	Composition	Index
Institutional Investing	4.79%	31.05x
Credit Unions & Consumer Protection	0.86%	26.07x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales)	0.12%	20.12x
Human Resources & Employee Management	1.83%	19.81x
Personal Investment & Advisor Researchers	13.79%	18.49x
Accounting	9.71%	18.23x
Washington D.C. Hotels	0.02%	18.20x
Real Estate Cluster	2.48%	18.03x
Law School Research Cluster	0.75%	18.03x
Retail Industry News	1.94%	17.95x

Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Content Affinity attribute.

Index: A comparison of the Insurance Cluster audience to the internet population.

DEMOGRAPHICS

The Insurance Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male