Dstillery Audiences

INSURANCE CLUSTER

Audience Size: 592.6 Thousand Devices

Explore the Insurance Cluster Audience

Below you'll find more information about the Insurance Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 592.6 thousand unique devices whose actions qualify for the Insurance Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Insurance Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Insurance Cluster audience is Insurance Professionals.

Interest Composition Index
Insurance Professionals 57.34% 22.80x
Auto Insurance Shoppers 40.02% 18.69x
SMB Commercial Insurance Researchers 45.83% 17.88x
Credit Card Researchers 32.28% 13.86x
Business Filing Researchers 34.61% 13.73x
Investment Management Professionals 32.02% 13.52x
Tax Filers 27.40% 13.50x
Online Legal Document Service Researchers 33.03% 13.21x
Personal Investment Researchers 30.84% 13.13x
Finance Continuing Education Researchers 28.99% 12.89x
Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Interest attribute.
Index: A comparison of the Insurance Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Insurance Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Insurance Cluster audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 2.42x
Intermix 0.02% 2.31x
Chicos 0.08% 1.96x
Madewell 0.03% 1.85x
Armani 0.03% 1.83x
Zara 0.04% 1.69x
Joe's Jeans 0.01% 1.67x
Zumiez 0.04% 1.64x
Brooks Brothers 0.05% 1.64x
Tommy Bahama 0.03% 1.62x
Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Location attribute.
Index: A comparison of the Insurance Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Insurance Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Insurance Cluster audience is carriermanagement.com.

Website Composition Index
carriermanagement.com 4.47% 515.38x
iamagazine.com 4.01% 434.57x
theinstitutes.org 5.15% 310.44x
examone.com 4.71% 310.26x
insurancebusinessmag.com 14.78% 302.85x
insurancejournal.com 28.76% 240.73x
hubinternational.com 3.77% 233.48x
libertymutualgroup.com 7.33% 213.50x
insurancenewsnet.com 6.44% 208.42x
iii.org 17.78% 202.21x
Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Web attribute.
Index: A comparison of the Insurance Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Insurance Cluster audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 4.45% 32.09x
Credit Unions & Consumer Protection 0.95% 24.86x
Human Resources & Employee Management 2.10% 20.21x
Retail Industry News 1.78% 18.58x
Franchising 0.50% 18.35x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.14% 18.07x
Personal Finance Researchers 10.37% 17.36x
General Interest 0.38% 17.01x
Personal Investment & Advisor Researchers 14.40% 16.99x
Real Estate Cluster 2.20% 16.91x
Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Content Affinity attribute.
Index: A comparison of the Insurance Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Insurance Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male