Dstillery Audiences

INSURANCE CLUSTER

Audience Size: 12.9 Thousand Devices

Explore the Insurance Cluster Audience

Below you'll find more information about the Insurance Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 12.9 thousand unique devices whose actions qualify for the Insurance Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Insurance Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Insurance Cluster audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 45.68% 24.50x
Auto Insurance Shoppers 44.44% 22.39x
Family Adventures Travelers 44.44% 22.39x
Executive Travelers 40.74% 22.24x
Business Filing Researchers 51.85% 20.33x
Small Business COVID-19 Relief Researchers 29.63% 19.02x
Insurance Professionals 60.49% 18.85x
Work Hard, Play Hard Travelers 39.51% 18.24x
Finance Continuing Education Researchers 43.21% 17.89x
Online Directory Searchers 40.74% 17.87x
Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Interest attribute.
Index: A comparison of the Insurance Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Insurance Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Insurance Cluster audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.37x
Carhartt 0.12% 0.89x
Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Location attribute.
Index: A comparison of the Insurance Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Insurance Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Insurance Cluster audience is seekingalpha.com.

Website Composition Index
seekingalpha.com 22.13% 31.88x
natlawreview.com 19.37% 27.85x
hotels.com 17.43% 26.83x
thebalancesmb.com 35.15% 24.35x
mediavine.com 19.52% 18.97x
realtytrac.com 21.91% 18.27x
directexpose.com 12.38% 17.76x
wikia.com 13.36% 17.16x
answers.com 10.92% 16.95x
cheapoair.com 10.92% 16.93x
Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Web attribute.
Index: A comparison of the Insurance Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Insurance Cluster audience is Law School.

Content Affinity Composition Index
Law School 6.56% 47.05x
Legal Information Research Cluster 16.39% 36.23x
Personal Investment & Advisor Researchers 10.30% 29.71x
Finance & Accounting Cluster 10.54% 29.66x
People Search 8.67% 28.67x
Personal Finance Researchers 3.28% 22.06x
Medical Diagnostics 3.28% 20.59x
Career Cluster A 2.81% 17.84x
Middle East News 4.68% 17.69x
Cruise Vacations 3.04% 17.10x
Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Content Affinity attribute.
Index: A comparison of the Insurance Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Insurance Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male