Explore the Insurance Cluster Audience
Below you'll find more information about the Insurance Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 12.9 thousand unique devices whose actions qualify for the Insurance Cluster audience.
INTERESTS
The Insurance Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Insurance Cluster audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 45.68% | 24.50x |
| Auto Insurance Shoppers | 44.44% | 22.39x |
| Family Adventures Travelers | 44.44% | 22.39x |
| Executive Travelers | 40.74% | 22.24x |
| Business Filing Researchers | 51.85% | 20.33x |
| Small Business COVID-19 Relief Researchers | 29.63% | 19.02x |
| Insurance Professionals | 60.49% | 18.85x |
| Work Hard, Play Hard Travelers | 39.51% | 18.24x |
| Finance Continuing Education Researchers | 43.21% | 17.89x |
| Online Directory Searchers | 40.74% | 17.87x |
Composition Percentage:
The overlap percentage between the Insurance Cluster audience and the Interest attribute.
Index: A comparison of the Insurance Cluster audience to the internet population.
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APPAREL RETAILERS
The Insurance Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Insurance Cluster audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 2.37x |
| Carhartt | 0.12% | 0.89x |
Composition Percentage:
The overlap percentage between the Insurance Cluster audience and the Location attribute.
Index: A comparison of the Insurance Cluster audience to the internet population.
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WEBSITES
The Insurance Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Insurance Cluster audience is seekingalpha.com.
| Website | Composition | Index |
| seekingalpha.com | 22.13% | 31.88x |
| natlawreview.com | 19.37% | 27.85x |
| hotels.com | 17.43% | 26.83x |
| thebalancesmb.com | 35.15% | 24.35x |
| mediavine.com | 19.52% | 18.97x |
| realtytrac.com | 21.91% | 18.27x |
| directexpose.com | 12.38% | 17.76x |
| wikia.com | 13.36% | 17.16x |
| answers.com | 10.92% | 16.95x |
| cheapoair.com | 10.92% | 16.93x |
Composition Percentage:
The overlap percentage between the Insurance Cluster audience and the Web attribute.
Index: A comparison of the Insurance Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Insurance Cluster audience is Law School.
| Content Affinity | Composition | Index |
| Law School | 6.56% | 47.05x |
| Legal Information Research Cluster | 16.39% | 36.23x |
| Personal Investment & Advisor Researchers | 10.30% | 29.71x |
| Finance & Accounting Cluster | 10.54% | 29.66x |
| People Search | 8.67% | 28.67x |
| Personal Finance Researchers | 3.28% | 22.06x |
| Medical Diagnostics | 3.28% | 20.59x |
| Career Cluster A | 2.81% | 17.84x |
| Middle East News | 4.68% | 17.69x |
| Cruise Vacations | 3.04% | 17.10x |
Composition Percentage:
The overlap percentage between the Insurance Cluster audience and the Content Affinity attribute.
Index: A comparison of the Insurance Cluster audience to the internet population.
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DEMOGRAPHICS
The Insurance Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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