INSURANCE CLUSTER

Audience Size: 391.2 Thousand Devices

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Explore the Insurance Cluster Audience

Below you'll find more information about the Insurance Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 391.2 thousand unique devices whose actions qualify for the Insurance Cluster audience.

INTERESTS

The Insurance Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Insurance Cluster audience is Auto Insurance Shoppers.

Interest	Composition	Index
Auto Insurance Shoppers	47.56%	17.53x
Insurance Professionals	63.12%	17.35x
SMB Commercial Insurance Researchers	48.82%	16.30x
Credit Card Researchers	38.24%	13.38x
Online Legal Document Service Researchers	39.19%	13.24x
Credit Score Researchers	40.47%	13.13x
Business Filing Researchers	44.47%	13.11x
Tax Filers	35.49%	12.93x
Personal Stock Portfolio Managers	34.63%	12.64x
Retired Health Insurance Researchers	30.85%	12.58x

Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Interest attribute.

Index: A comparison of the Insurance Cluster audience to the internet population.

APPAREL RETAILERS

The Insurance Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Insurance Cluster audience is Saint Laurent Paris.

Location	Composition	Index
Saint Laurent Paris	0.02%	2.58x
Topshop	0.03%	2.09x
Club Monaco	0.02%	1.98x
REI	0.03%	1.79x
Supreme	0.01%	1.77x
Bonobos	0.11%	1.62x
Armani	0.03%	1.45x
Free People	0.02%	1.42x
Jos A. Bank Clothiers	0.33%	1.41x
Madewell	0.03%	1.37x

Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Location attribute.

Index: A comparison of the Insurance Cluster audience to the internet population.

WEBSITES

The Insurance Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Insurance Cluster audience is examone.com.

Website	Composition	Index
examone.com	5.88%	300.00x
insurancejournal.com	22.01%	290.08x
theinstitutes.org	6.12%	282.66x
insurancebusinessmag.com	18.34%	269.57x
propertycasualty360.com	6.08%	212.32x
hiscox.com	6.55%	205.64x
cinfin.com	2.70%	201.26x
myexamone.com	6.11%	194.37x
libertymutualgroup.com	8.72%	192.46x
insurancenewsnet.com	8.59%	187.62x

Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Web attribute.

Index: A comparison of the Insurance Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Insurance Cluster audience is Institutional Investing.

Content Affinity	Composition	Index
Institutional Investing	4.91%	30.91x
Credit Unions & Consumer Protection	0.87%	25.14x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales)	0.14%	19.51x
Human Resources & Employee Management	1.78%	19.47x
Law School Research Cluster	0.68%	19.03x
Personal Investment & Advisor Researchers	13.54%	18.79x
Washington D.C. Hotels	0.02%	18.52x
Accounting	9.36%	18.32x
Personal Finance Researchers	9.75%	18.26x
Real Estate Cluster	2.36%	17.67x

Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Content Affinity attribute.

Index: A comparison of the Insurance Cluster audience to the internet population.

DEMOGRAPHICS

The Insurance Cluster audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male