Explore the Insurance Cluster Audience
Below you'll find more information about the Insurance Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 276.9 thousand unique devices whose actions qualify for the Insurance Cluster audience.
INTERESTS
The Insurance Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Insurance Cluster audience is Auto Insurance Shoppers.
| Interest | Composition | Index |
| Auto Insurance Shoppers | 48.60% | 17.62x |
| SMB Commercial Insurance Researchers | 47.55% | 17.16x |
| Insurance Professionals | 63.07% | 16.69x |
| Online Legal Document Service Researchers | 40.69% | 13.62x |
| Executive Travelers | 41.53% | 13.42x |
| Credit Card Researchers | 37.93% | 13.39x |
| Business Filing Researchers | 47.19% | 13.33x |
| Credit Score Researchers | 43.33% | 12.97x |
| Retired Health Insurance Researchers | 32.71% | 12.61x |
| Personal Investment Researchers | 37.28% | 12.60x |
Composition Percentage:
The overlap percentage between the Insurance Cluster audience and the Interest attribute.
Index: A comparison of the Insurance Cluster audience to the internet population.
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APPAREL RETAILERS
The Insurance Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Insurance Cluster audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.01% | 3.68x |
| LL Bean | 0.01% | 3.30x |
| Kate Spade | 0.05% | 2.76x |
| Intermix | 0.01% | 2.72x |
| Patagonia | 0.01% | 2.34x |
| Brooks Brothers | 0.04% | 2.30x |
| Talbots | 0.04% | 2.07x |
| Armani | 0.03% | 1.97x |
| Ralph Lauren | 0.02% | 1.95x |
| Coach | 0.05% | 1.84x |
Composition Percentage:
The overlap percentage between the Insurance Cluster audience and the Location attribute.
Index: A comparison of the Insurance Cluster audience to the internet population.
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WEBSITES
The Insurance Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Insurance Cluster audience is insurancejournal.com.
| Website | Composition | Index |
| insurancejournal.com | 15.19% | 396.55x |
| insurancebusinessmag.com | 19.90% | 343.15x |
| libertymutualgroup.com | 9.35% | 252.68x |
| myexamone.com | 7.18% | 251.82x |
| propertycasualty360.com | 7.51% | 246.00x |
| insurancenewsnet.com | 8.75% | 219.78x |
| iii.org | 24.57% | 211.83x |
| hiscox.com | 6.97% | 203.82x |
| stateauto.com | 7.61% | 201.79x |
| irmi.com | 6.04% | 184.29x |
Composition Percentage:
The overlap percentage between the Insurance Cluster audience and the Web attribute.
Index: A comparison of the Insurance Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Insurance Cluster audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 4.14% | 34.43x |
| Credit Unions & Consumer Protection | 0.71% | 25.53x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.15% | 25.30x |
| Franchising | 0.44% | 20.95x |
| Personal Investment & Advisor Researchers | 11.93% | 20.73x |
| Accounting | 7.84% | 20.25x |
| Human Resources & Employee Management | 1.38% | 19.53x |
| Personal Finance Researchers | 7.56% | 19.44x |
| Real Estate Cluster | 1.87% | 19.10x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.12% | 18.88x |
Composition Percentage:
The overlap percentage between the Insurance Cluster audience and the Content Affinity attribute.
Index: A comparison of the Insurance Cluster audience to the internet population.
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DEMOGRAPHICS
The Insurance Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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