Dstillery Audiences

INSURANCE CLUSTER

Audience Size: 21.2 Thousand Devices

Explore the Insurance Cluster Audience

Below you'll find more information about the Insurance Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 21.2 thousand unique devices whose actions qualify for the Insurance Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Insurance Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Insurance Cluster audience is Personal Stock Portfolio Managers.

Interest Composition Index
Personal Stock Portfolio Managers 46.15% 40.85x
Auto Insurance Shoppers 44.87% 40.74x
Credit Card Researchers 48.72% 38.57x
Executive Travelers 50.00% 38.06x
Career Focused Individuals 42.31% 34.14x
Personal Investment Researchers 48.72% 32.39x
Market Intelligence Researchers 34.62% 32.38x
Business Filing Researchers 55.13% 31.71x
Finance Continuing Education Researchers 48.72% 31.40x
Financial News Readers 29.49% 31.20x
Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Interest attribute.
Index: A comparison of the Insurance Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Insurance Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Insurance Cluster audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.04% 3.92x
Banana Republic 0.02% 3.28x
Patagonia 0.01% 2.37x
Old Navy 0.02% 1.96x
Buckle 0.01% 1.84x
Dressbarn 0.01% 1.70x
Carhartt 0.11% 1.66x
Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Location attribute.
Index: A comparison of the Insurance Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Insurance Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Insurance Cluster audience is findlaw.com.

Website Composition Index
findlaw.com 19.58% 72.18x
nerdwallet.com 27.48% 66.57x
hilton.com 16.60% 49.65x
spglobal.com 9.38% 35.67x
corporationwiki.com 13.65% 32.22x
housingwire.com 8.44% 31.77x
icims.com 9.27% 31.43x
intelius.com 10.48% 29.99x
officedepot.com 12.52% 29.91x
streetinsider.com 7.44% 28.77x
Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Web attribute.
Index: A comparison of the Insurance Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Insurance Cluster audience is Personal Investment & Advisor Researchers.

Content Affinity Composition Index
Personal Investment & Advisor Researchers 11.75% 65.59x
Finance & Accounting Cluster 14.50% 49.27x
Law School 6.50% 48.94x
Legal Information Research Cluster 16.00% 43.74x
Medical Diagnostics 7.00% 35.86x
People Search 12.50% 35.08x
Data, Analytics & Coding 6.25% 28.06x
New York City Real Estate Research Cluster 9.50% 24.60x
Assorted Topics (Events, Tickets, Fitness) 6.50% 23.61x
Career Cluster A 7.00% 23.09x
Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Content Affinity attribute.
Index: A comparison of the Insurance Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Insurance Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male