Dstillery Audiences

INSURANCE CLUSTER

Audience Size: 183 Thousand Devices

Explore the Insurance Cluster Audience

Below you'll find more information about the Insurance Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 183 thousand unique devices whose actions qualify for the Insurance Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Insurance Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Insurance Cluster audience is Auto Insurance Shoppers.

Interest Composition Index
Auto Insurance Shoppers 48.85% 22.78x
Insurance Professionals 60.12% 20.34x
Business Filing Researchers 44.85% 18.64x
Executive Travelers 40.20% 18.14x
SMB Commercial Insurance Researchers 45.76% 17.42x
Credit Score Researchers 44.21% 17.32x
Credit Card Researchers 38.33% 16.67x
Online Legal Document Service Researchers 40.58% 16.20x
Finance Continuing Education Researchers 39.94% 16.12x
Personal Investment Researchers 37.27% 15.58x
Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Interest attribute.
Index: A comparison of the Insurance Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Insurance Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Insurance Cluster audience is insurancejournal.com.

Website Composition Index
insurancejournal.com 14.75% 542.06x
insurancebusinessmag.com 20.19% 481.94x
insurancenewsnet.com 8.84% 302.05x
iii.org 25.18% 293.97x
stateauto.com 7.83% 284.34x
propertycasualty360.com 9.07% 245.20x
hiscox.com 7.07% 242.84x
iamagazine.com 6.76% 237.16x
quotewizard.com 7.93% 225.28x
chubb.com 21.70% 218.65x
Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Web attribute.
Index: A comparison of the Insurance Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Insurance Cluster audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 4.19% 50.49x
Franchising 0.45% 32.77x
Credit Unions & Consumer Protection 0.52% 29.11x
Business News & Information Readers 11.49% 27.82x
Personal Investment & Advisor Researchers 12.09% 27.62x
Retail Industry News 1.68% 26.95x
Real Estate Cluster 1.95% 26.78x
Texas Sporting & Outdoors Cluster 0.30% 26.18x
Shipping & Logistics 0.82% 26.15x
Accounting 7.56% 26.06x
Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Content Affinity attribute.
Index: A comparison of the Insurance Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Insurance Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male