Dstillery Audiences

INSURANCE CLUSTER

Audience Size: 186.9 Thousand Devices

Explore the Insurance Cluster Audience

Below you'll find more information about the Insurance Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 186.9 thousand unique devices whose actions qualify for the Insurance Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Insurance Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Insurance Cluster audience is Auto Insurance Shoppers.

Interest Composition Index
Auto Insurance Shoppers 44.85% 20.10x
Insurance Professionals 64.06% 18.93x
SMB Commercial Insurance Researchers 49.17% 17.88x
Business Filing Researchers 41.68% 15.69x
Credit Card Researchers 35.89% 15.31x
Credit Score Researchers 38.82% 15.22x
Personal Stock Portfolio Managers 32.04% 14.85x
Online Legal Document Service Researchers 39.16% 14.77x
Tax Filers 32.86% 14.48x
Personal Investment Researchers 34.33% 14.20x
Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Interest attribute.
Index: A comparison of the Insurance Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Insurance Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Insurance Cluster audience is LL Bean.

Location Composition Index
LL Bean 0.01% 3.90x
The North Face 0.04% 3.30x
Ralph Lauren 0.02% 2.73x
Topshop 0.01% 2.69x
Madewell 0.02% 2.25x
Free People 0.02% 1.73x
Bonobos 0.02% 1.69x
Zara 0.02% 1.59x
Urban Outfitters 0.04% 1.54x
Coach 0.05% 1.51x
Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Location attribute.
Index: A comparison of the Insurance Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Insurance Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Insurance Cluster audience is iii.org.

Website Composition Index
iii.org 23.68% 195.43x
chubb.com 21.39% 132.72x
esurance.com 21.74% 125.71x
erieinsurance.com 10.55% 90.65x
valuepenguin.com 10.77% 42.02x
natlawreview.com 5.07% 41.01x
pehub.com 4.07% 37.36x
hyatt.com 3.77% 34.95x
institutionalinvestor.com 2.89% 34.80x
ripoffreport.com 2.95% 33.80x
Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Web attribute.
Index: A comparison of the Insurance Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Insurance Cluster audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 4.57% 33.13x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.16% 27.16x
Credit Unions & Consumer Protection 0.83% 26.76x
Personal Investment & Advisor Researchers 12.32% 21.80x
Franchising 0.47% 21.12x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.17% 20.78x
Personal Finance Researchers 8.42% 20.43x
Human Resources & Employee Management 1.59% 20.38x
Accounting 8.39% 20.13x
Real Estate Cluster 2.07% 19.30x
Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Content Affinity attribute.
Index: A comparison of the Insurance Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Insurance Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male