Dstillery Audiences

INSURANCE CLUSTER

Audience Size: 12.7 Thousand Devices

Explore the Insurance Cluster Audience

Below you'll find more information about the Insurance Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 12.7 thousand unique devices whose actions qualify for the Insurance Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Insurance Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Insurance Cluster audience is Auto Insurance Shoppers.

Interest Composition Index
Auto Insurance Shoppers 50.86% 27.99x
Executive Travelers 47.41% 26.95x
Work Comes First Travelers 44.83% 25.73x
Business Filing Researchers 54.31% 23.41x
Online Legal Document Service Researchers 49.14% 21.34x
Finance Continuing Education Researchers 46.55% 20.93x
Family Adventures Travelers 39.66% 20.91x
Ivy League College Researchers 32.76% 19.71x
Job Seekers 35.34% 19.67x
Tax Filers 39.66% 19.59x
Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Interest attribute.
Index: A comparison of the Insurance Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Insurance Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Insurance Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.24% 5.62x
Mens Wearhouse 0.04% 3.92x
Banana Republic 0.02% 3.28x
Patagonia 0.01% 2.37x
Buckle 0.01% 1.84x
Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Location attribute.
Index: A comparison of the Insurance Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Insurance Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Insurance Cluster audience is corporationwiki.com.

Website Composition Index
corporationwiki.com 13.99% 32.46x
seekingalpha.com 23.79% 26.78x
cityspark.com 11.32% 24.82x
vimeo.com 13.06% 24.66x
law.com 12.26% 24.13x
barnesandnoble.com 9.92% 23.77x
cbslocal.com 10.44% 23.56x
answers.yahoo.com 14.35% 23.17x
natlawreview.com 16.52% 22.93x
thebalancesmb.com 34.91% 22.83x
Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Web attribute.
Index: A comparison of the Insurance Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Insurance Cluster audience is Startup Investment.

Content Affinity Composition Index
Startup Investment 3.73% 44.41x
Accounting 5.12% 40.74x
Law School 5.28% 38.46x
Legal Information Research Cluster 15.22% 33.55x
Medical Diagnostics 6.06% 32.61x
Finance & Accounting Cluster 11.34% 31.82x
People Search 11.34% 30.81x
Personal Investment & Advisor Researchers 9.78% 28.62x
Tennis, Golf & Boxing 2.80% 25.52x
Medical Journals 1.86% 21.62x
Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Content Affinity attribute.
Index: A comparison of the Insurance Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Insurance Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male