Dstillery Audiences

INSURANCE CLUSTER

Audience Size: 514.6 Thousand Devices

Explore the Insurance Cluster Audience

Below you'll find more information about the Insurance Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 514.6 thousand unique devices whose actions qualify for the Insurance Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Insurance Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Insurance Cluster audience is Insurance Professionals.

Interest Composition Index
Insurance Professionals 58.01% 26.23x
SMB Commercial Insurance Researchers 43.16% 23.76x
Auto Insurance Shoppers 37.84% 23.07x
Credit Card Researchers 29.93% 17.27x
Online Legal Document Service Researchers 30.13% 17.16x
Tax Filers 25.99% 16.59x
Business Filing Researchers 34.66% 16.40x
Personal Stock Portfolio Managers 25.84% 16.37x
Investment Management Professionals 32.00% 16.33x
Credit Score Researchers 32.73% 16.03x
Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Interest attribute.
Index: A comparison of the Insurance Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Insurance Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Insurance Cluster audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.02% 3.00x
Calvin Klein 0.01% 2.77x
Belk 0.02% 2.63x
Columbia 0.02% 2.30x
Armani 0.05% 2.05x
Ann Taylor 0.02% 2.01x
Levi Strauss 0.01% 1.89x
REI 0.02% 1.87x
Brooks Brothers 0.04% 1.80x
Madewell 0.03% 1.77x
Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Location attribute.
Index: A comparison of the Insurance Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Insurance Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Insurance Cluster audience is carriermanagement.com.

Website Composition Index
carriermanagement.com 4.67% 432.08x
theinstitutes.org 5.40% 265.43x
examone.com 5.16% 255.28x
insurancebusinessmag.com 16.17% 251.66x
insurancejournal.com 29.03% 210.82x
hubinternational.com 3.21% 206.58x
propertycasualty360.com 4.08% 203.91x
libertymutualgroup.com 7.85% 176.19x
myexamone.com 5.39% 165.41x
insurancenewsnet.com 7.63% 164.75x
Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Web attribute.
Index: A comparison of the Insurance Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Insurance Cluster audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 4.73% 33.01x
Credit Unions & Consumer Protection 0.90% 26.31x
Human Resources & Employee Management 1.89% 19.75x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.12% 19.00x
Franchising 0.49% 18.41x
Personal Investment & Advisor Researchers 14.02% 18.03x
Retail Industry News 1.81% 17.97x
General Interest 0.35% 17.89x
Real Estate Cluster 2.40% 17.63x
Mining & Natural Resources 0.56% 17.24x
Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Content Affinity attribute.
Index: A comparison of the Insurance Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Insurance Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male