INSURANCE CLUSTER

Audience Size: 243.2 Thousand Devices

View All Audiences

Explore the Insurance Cluster Audience

Below you'll find more information about the Insurance Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 243.2 thousand unique devices whose actions qualify for the Insurance Cluster audience.

INTERESTS

The Insurance Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Insurance Cluster audience is Insurance Professionals.

Interest	Composition	Index
Insurance Professionals	59.02%	23.79x
Auto Insurance Shoppers	48.35%	22.97x
SMB Commercial Insurance Researchers	46.10%	19.43x
Business Filing Researchers	43.84%	18.18x
Executive Travelers	38.57%	17.91x
Credit Score Researchers	42.95%	17.61x
Credit Card Researchers	38.33%	16.81x
Finance Continuing Education Researchers	36.23%	16.20x
Online Legal Document Service Researchers	40.86%	16.08x
Tax Filers	34.82%	15.92x

Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Interest attribute.

Index: A comparison of the Insurance Cluster audience to the internet population.

APPAREL RETAILERS

The Insurance Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Insurance Cluster audience is Club Monaco.

Location	Composition	Index
Club Monaco	0.01%	2.99x
Armani	0.02%	2.84x
Patagonia	0.01%	2.37x
J. Crew	0.03%	1.82x
Jos A. Bank Clothiers	0.03%	1.64x
Gymboree	0.03%	1.59x
Zara	0.01%	1.43x
White House Black Market	0.03%	1.40x
Kate Spade	0.01%	1.38x
Express	0.04%	1.36x

Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Location attribute.

Index: A comparison of the Insurance Cluster audience to the internet population.

WEBSITES

The Insurance Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Insurance Cluster audience is insurancejournal.com.

Website	Composition	Index
insurancejournal.com	15.07%	455.33x
insurancebusinessmag.com	19.94%	397.99x
libertymutualgroup.com	9.12%	294.35x
myexamone.com	7.06%	290.51x
insurancenewsnet.com	8.76%	253.01x
propertycasualty360.com	8.08%	245.79x
iii.org	24.77%	245.49x
stateauto.com	7.57%	234.34x
hiscox.com	7.06%	229.32x
irmi.com	6.05%	216.40x

Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Web attribute.

Index: A comparison of the Insurance Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Insurance Cluster audience is Institutional Investing.

Content Affinity	Composition	Index
Institutional Investing	4.26%	44.29x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales)	0.19%	31.47x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.15%	30.97x
Credit Unions & Consumer Protection	0.66%	30.81x
Franchising	0.51%	30.33x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding)	0.28%	26.81x
Personal Investment & Advisor Researchers	12.45%	25.57x
Accounting	7.95%	24.55x
Real Estate Cluster	1.99%	24.38x
Business News & Information Readers	11.59%	23.40x

Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Content Affinity attribute.

Index: A comparison of the Insurance Cluster audience to the internet population.

DEMOGRAPHICS

The Insurance Cluster audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male