INSURANCE CLUSTER

Audience Size: 591.4 Thousand Devices

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Explore the Insurance Cluster Audience

Below you'll find more information about the Insurance Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 591.4 thousand unique devices whose actions qualify for the Insurance Cluster audience.

INTERESTS

The Insurance Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Insurance Cluster audience is Insurance Professionals.

Interest	Composition	Index
Insurance Professionals	51.26%	26.85x
Auto Insurance Shoppers	39.02%	19.13x
SMB Commercial Insurance Researchers	43.43%	18.26x
Business Filing Researchers	31.23%	14.20x
Investment Management Professionals	28.80%	13.74x
Credit Card Researchers	30.64%	13.73x
Online Legal Document Service Researchers	30.19%	13.55x
Tax Filers	26.78%	13.45x
Personal Investment Researchers	28.52%	13.13x
Finance Continuing Education Researchers	25.15%	12.89x

Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Interest attribute.

Index: A comparison of the Insurance Cluster audience to the internet population.

APPAREL RETAILERS

The Insurance Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Insurance Cluster audience is Armani.

Location	Composition	Index
Armani	0.02%	1.59x
REI	0.02%	1.55x
The North Face	0.03%	1.52x
Belk	0.02%	1.46x
Lululemon	0.05%	1.36x
Urban Outfitters	0.04%	1.32x
Express	0.03%	1.29x
Tommy Bahama	0.03%	1.27x
Free People	0.02%	1.24x
Abercrombie & Fitch	0.02%	1.21x

Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Location attribute.

Index: A comparison of the Insurance Cluster audience to the internet population.

WEBSITES

The Insurance Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Insurance Cluster audience is carriermanagement.com.

Website	Composition	Index
carriermanagement.com	4.11%	473.32x
iamagazine.com	4.42%	374.69x
theinstitutes.org	5.12%	287.13x
examone.com	4.65%	286.49x
insurancebusinessmag.com	13.70%	280.96x
propertycasualty360.com	3.13%	263.51x
insurancejournal.com	27.35%	231.20x
hubinternational.com	4.97%	192.61x
libertymutualgroup.com	7.60%	192.15x
insurancenewsnet.com	6.37%	191.96x

Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Web attribute.

Index: A comparison of the Insurance Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Insurance Cluster audience is Institutional Investing.

Content Affinity	Composition	Index
Institutional Investing	4.25%	30.19x
Credit Unions & Consumer Protection	0.98%	23.49x
Human Resources & Employee Management	2.16%	19.60x
Franchising	0.51%	17.70x
Retail Industry News	1.69%	17.31x
Personal Finance Researchers	10.11%	16.80x
Real Estate Cluster	2.14%	16.52x
Accounting	9.92%	16.25x
Personal Investment & Advisor Researchers	14.42%	15.89x
Assorted Topics #11412 (Apartment Rentals, Christian Dating, Ticket Sales)	0.14%	15.83x

Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Content Affinity attribute.

Index: A comparison of the Insurance Cluster audience to the internet population.

DEMOGRAPHICS

The Insurance Cluster audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male