Dstillery Audiences

INSURANCE CLUSTER

Audience Size: 591.4 Thousand Devices

Explore the Insurance Cluster Audience

Below you'll find more information about the Insurance Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 591.4 thousand unique devices whose actions qualify for the Insurance Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Insurance Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Insurance Cluster audience is Insurance Professionals.

Interest Composition Index
Insurance Professionals 51.26% 26.85x
Auto Insurance Shoppers 39.02% 19.13x
SMB Commercial Insurance Researchers 43.43% 18.26x
Business Filing Researchers 31.23% 14.20x
Investment Management Professionals 28.80% 13.74x
Credit Card Researchers 30.64% 13.73x
Online Legal Document Service Researchers 30.19% 13.55x
Tax Filers 26.78% 13.45x
Personal Investment Researchers 28.52% 13.13x
Finance Continuing Education Researchers 25.15% 12.89x
Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Interest attribute.
Index: A comparison of the Insurance Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Insurance Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Insurance Cluster audience is Armani.

Location Composition Index
Armani 0.02% 1.59x
REI 0.02% 1.55x
The North Face 0.03% 1.52x
Belk 0.02% 1.46x
Lululemon 0.05% 1.36x
Urban Outfitters 0.04% 1.32x
Express 0.03% 1.29x
Tommy Bahama 0.03% 1.27x
Free People 0.02% 1.24x
Abercrombie & Fitch 0.02% 1.21x
Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Location attribute.
Index: A comparison of the Insurance Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Insurance Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Insurance Cluster audience is carriermanagement.com.

Website Composition Index
carriermanagement.com 4.11% 473.32x
iamagazine.com 4.42% 374.69x
theinstitutes.org 5.12% 287.13x
examone.com 4.65% 286.49x
insurancebusinessmag.com 13.70% 280.96x
propertycasualty360.com 3.13% 263.51x
insurancejournal.com 27.35% 231.20x
hubinternational.com 4.97% 192.61x
libertymutualgroup.com 7.60% 192.15x
insurancenewsnet.com 6.37% 191.96x
Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Web attribute.
Index: A comparison of the Insurance Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Insurance Cluster audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 4.25% 30.19x
Credit Unions & Consumer Protection 0.98% 23.49x
Human Resources & Employee Management 2.16% 19.60x
Franchising 0.51% 17.70x
Retail Industry News 1.69% 17.31x
Personal Finance Researchers 10.11% 16.80x
Real Estate Cluster 2.14% 16.52x
Accounting 9.92% 16.25x
Personal Investment & Advisor Researchers 14.42% 15.89x
Assorted Topics #11412 (Apartment Rentals, Christian Dating, Ticket Sales) 0.14% 15.83x
Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Content Affinity attribute.
Index: A comparison of the Insurance Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Insurance Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male