Dstillery Audiences

INSURANCE CLUSTER

Audience Size: 276.9 Thousand Devices

Explore the Insurance Cluster Audience

Below you'll find more information about the Insurance Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 276.9 thousand unique devices whose actions qualify for the Insurance Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Insurance Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Insurance Cluster audience is Auto Insurance Shoppers.

Interest Composition Index
Auto Insurance Shoppers 48.60% 17.62x
SMB Commercial Insurance Researchers 47.55% 17.16x
Insurance Professionals 63.07% 16.69x
Online Legal Document Service Researchers 40.69% 13.62x
Executive Travelers 41.53% 13.42x
Credit Card Researchers 37.93% 13.39x
Business Filing Researchers 47.19% 13.33x
Credit Score Researchers 43.33% 12.97x
Retired Health Insurance Researchers 32.71% 12.61x
Personal Investment Researchers 37.28% 12.60x
Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Interest attribute.
Index: A comparison of the Insurance Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Insurance Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Insurance Cluster audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 3.68x
LL Bean 0.01% 3.30x
Kate Spade 0.05% 2.76x
Intermix 0.01% 2.72x
Patagonia 0.01% 2.34x
Brooks Brothers 0.04% 2.30x
Talbots 0.04% 2.07x
Armani 0.03% 1.97x
Ralph Lauren 0.02% 1.95x
Coach 0.05% 1.84x
Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Location attribute.
Index: A comparison of the Insurance Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Insurance Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Insurance Cluster audience is insurancejournal.com.

Website Composition Index
insurancejournal.com 15.19% 396.55x
insurancebusinessmag.com 19.90% 343.15x
libertymutualgroup.com 9.35% 252.68x
myexamone.com 7.18% 251.82x
propertycasualty360.com 7.51% 246.00x
insurancenewsnet.com 8.75% 219.78x
iii.org 24.57% 211.83x
hiscox.com 6.97% 203.82x
stateauto.com 7.61% 201.79x
irmi.com 6.04% 184.29x
Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Web attribute.
Index: A comparison of the Insurance Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Insurance Cluster audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 4.14% 34.43x
Credit Unions & Consumer Protection 0.71% 25.53x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.15% 25.30x
Franchising 0.44% 20.95x
Personal Investment & Advisor Researchers 11.93% 20.73x
Accounting 7.84% 20.25x
Human Resources & Employee Management 1.38% 19.53x
Personal Finance Researchers 7.56% 19.44x
Real Estate Cluster 1.87% 19.10x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.12% 18.88x
Composition Percentage: The overlap percentage between the Insurance Cluster audience and the Content Affinity attribute.
Index: A comparison of the Insurance Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Insurance Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male