Dstillery Audiences

INTERNATIONAL TRAVEL

Audience Size: 163.4 Thousand Devices

Explore the International Travel Audience

Below you'll find more information about the International Travel audience, broken down in different categories based on their digital and physical behaviors. These are 163.4 thousand unique devices whose actions qualify for the International Travel audience.

Dstillery Crafted Audiences

INTERESTS

The International Travel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the International Travel audience is Conservative Think Tank Readers.

Interest Composition Index
Conservative Think Tank Readers 52.19% 20.01x
Study Abroad Researchers 44.84% 19.66x
Charitable Donors 54.43% 19.53x
Australia Trip Planners 41.16% 19.22x
Africa Trip Planners 41.82% 19.21x
France Trip Planners 43.20% 18.11x
Readers of Japanese Content 31.21% 16.60x
Travel Book Readers 33.98% 16.39x
Executive and C-Suite 29.01% 16.09x
Liberal Think Tank Readers 37.21% 16.03x
Composition Percentage: The overlap percentage between the International Travel audience and the Interest attribute.
Index: A comparison of the International Travel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The International Travel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the International Travel audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.05% 1.63x
Talbots 0.07% 1.53x
Forever 21 0.05% 1.49x
Lululemon 0.06% 1.47x
Victoria's Secret 0.09% 1.37x
Coach 0.07% 1.33x
LOFT 0.04% 1.25x
Carhartt 0.20% 1.14x
Lane Bryant 0.04% 1.00x
Banana Republic 0.03% 0.82x
Composition Percentage: The overlap percentage between the International Travel audience and the Location attribute.
Index: A comparison of the International Travel audience to the internet population.
Dstillery Web Insights

WEBSITES

The International Travel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the International Travel audience is expatfocus.com.

Website Composition Index
expatfocus.com 14.70% 420.02x
indexmundi.com 46.20% 388.27x
expatica.com 16.38% 313.44x
worldometers.info 46.20% 196.78x
countryeconomy.com 4.44% 145.31x
heritage.org 7.51% 123.45x
everyculture.com 4.78% 122.13x
imf.org 4.14% 94.72x
worldtravelguide.net 2.92% 89.56x
unicef.org 4.05% 86.61x
Composition Percentage: The overlap percentage between the International Travel audience and the Web attribute.
Index: A comparison of the International Travel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the International Travel audience is International Development & Health.

Content Affinity Composition Index
International Development & Health 9.66% 66.30x
Canada Travel & Tourism 1.99% 57.84x
Aid Groups 8.21% 45.83x
Social & Demographic Trends 8.91% 39.47x
Mexico Travel 2.46% 34.25x
Assorted Topics #11293 (Academic Press, World Facts, Nature Conservation, Liberalism) 8.50% 34.04x
Middle East News 12.56% 31.98x
Foreign Language Education 4.21% 31.04x
Cuba & Mexico Media 2.93% 29.29x
Weather Information 4.10% 28.75x
Composition Percentage: The overlap percentage between the International Travel audience and the Content Affinity attribute.
Index: A comparison of the International Travel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The International Travel audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male