Explore the International Travel Audience
Below you'll find more information about the International Travel audience, broken down in different categories based on their digital and physical behaviors. These are 68.7 thousand unique devices whose actions qualify for the International Travel audience.
INTERESTS
The International Travel audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the International Travel audience is Immigration Policy Researchers.
| Interest | Composition | Index |
| Immigration Policy Researchers | 58.73% | 21.58x |
| Immigration Resource Researchers | 58.69% | 21.56x |
| Conservative Think Tank Readers | 63.62% | 20.33x |
| Study Abroad Researchers | 60.19% | 19.86x |
| Australia Trip Planners | 58.86% | 19.79x |
| Africa Trip Planners | 53.29% | 19.47x |
| United Nations Donors | 53.25% | 19.10x |
| Travel Book Readers | 51.18% | 19.01x |
| Nature and Outdoors Book Readers | 48.28% | 18.88x |
| Liberal Think Tank Readers | 52.20% | 18.61x |
Composition Percentage:
The overlap percentage between the International Travel audience and the Interest attribute.
Index: A comparison of the International Travel audience to the internet population.
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APPAREL RETAILERS
The International Travel audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the International Travel audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.02% | 9.05x |
| Calvin Klein | 0.01% | 3.73x |
| REI | 0.06% | 3.48x |
| Carhartt | 0.01% | 2.97x |
| Lorna Jane | 0.01% | 2.68x |
| Everlane | 0.01% | 2.65x |
| Belk | 0.03% | 2.49x |
| Club Monaco | 0.03% | 2.41x |
| Bonobos | 0.18% | 2.33x |
| Madewell | 0.05% | 2.01x |
Composition Percentage:
The overlap percentage between the International Travel audience and the Location attribute.
Index: A comparison of the International Travel audience to the internet population.
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WEBSITES
The International Travel audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the International Travel audience is worldometers.info.
| Website | Composition | Index |
| worldometers.info | 56.12% | 181.62x |
| pewresearch.org | 6.70% | 86.42x |
| debate.org | 5.82% | 72.74x |
| migrationpolicy.org | 8.06% | 64.75x |
| coursehero.com | 4.57% | 59.36x |
| roughguides.com | 6.95% | 57.64x |
| oxfordre.com | 4.45% | 55.42x |
| ukessays.com | 5.50% | 50.82x |
| emeraldinsight.com | 4.52% | 46.36x |
| wikitravel.org | 9.48% | 45.60x |
Composition Percentage:
The overlap percentage between the International Travel audience and the Web attribute.
Index: A comparison of the International Travel audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the International Travel audience is Assorted Topics (Elderly, Europe, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.33% | 122.44x |
| Decoration & Fabric | 0.39% | 102.33x |
| Teaching Abroad | 1.26% | 75.92x |
| Home Décor, Furniture, & Decorating | 0.13% | 73.10x |
| International Development & Health | 9.14% | 70.74x |
| Canada Travel & Tourism | 2.81% | 68.00x |
| Social & Demographic Trends | 8.30% | 62.82x |
| Mexico Travel | 2.67% | 59.75x |
| Aid Groups | 6.09% | 57.32x |
| Sports - Skiing, Snowboarding | 0.09% | 48.94x |
Composition Percentage:
The overlap percentage between the International Travel audience and the Content Affinity attribute.
Index: A comparison of the International Travel audience to the internet population.
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DEMOGRAPHICS
The International Travel audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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