Explore the International Travel Audience
Below you'll find more information about the International Travel audience, broken down in different categories based on their digital and physical behaviors. These are 24.5 thousand unique devices whose actions qualify for the International Travel audience.
INTERESTS
The International Travel audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the International Travel audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 16.19% | 40.79x |
| Study Abroad Researchers | 48.20% | 33.63x |
| Ivy League College Researchers | 12.95% | 31.95x |
| Financial Investors | 37.77% | 23.79x |
| Gas Discount Researchers | 14.39% | 23.52x |
| Market Intelligence Researchers | 21.22% | 23.51x |
| Finance Continuing Education Researchers | 42.09% | 23.35x |
| Online Grammar Tool Users | 11.51% | 22.87x |
| Australia Trip Planners | 26.98% | 21.22x |
| United Nations Donors | 25.54% | 20.97x |
Composition Percentage:
The overlap percentage between the International Travel audience and the Interest attribute.
Index: A comparison of the International Travel audience to the internet population.
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APPAREL RETAILERS
The International Travel audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the International Travel audience is Banana Republic.
| Location | Composition | Index |
| Banana Republic | 0.02% | 1.95x |
| Buckle | 0.02% | 1.84x |
| Victoria's Secret | 0.02% | 1.46x |
| Carhartt | 0.06% | 1.41x |
| Mens Wearhouse | 0.02% | 0.98x |
Composition Percentage:
The overlap percentage between the International Travel audience and the Location attribute.
Index: A comparison of the International Travel audience to the internet population.
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WEBSITES
The International Travel audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the International Travel audience is worldometers.info.
| Website | Composition | Index |
| worldometers.info | 89.31% | 131.98x |
| tripadvisor.ca | 10.24% | 44.79x |
| macrotrends.net | 17.97% | 44.23x |
| foreignpolicy.com | 13.20% | 32.79x |
| redflagdeals.com | 9.96% | 32.48x |
| savvynewcanadians.com | 6.93% | 31.21x |
| driving.ca | 6.72% | 27.74x |
| dailyhive.com | 12.18% | 27.59x |
| ebay.ca | 7.36% | 25.39x |
| thestar.com | 15.53% | 24.94x |
Composition Percentage:
The overlap percentage between the International Travel audience and the Web attribute.
Index: A comparison of the International Travel audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the International Travel audience is Decoration & Fabric.
| Content Affinity | Composition | Index |
| Decoration & Fabric | 0.39% | 102.33x |
| Aid Groups | 3.06% | 47.58x |
| Middle East News | 7.66% | 42.15x |
| Canada Culture and Tourism | 5.97% | 31.88x |
| Vancouver British Columbia Research Cluster | 2.37% | 30.19x |
| Canadian Auto | 7.58% | 26.45x |
| Quebec Vacations | 1.45% | 25.69x |
| Canada Business Cluster | 4.75% | 25.31x |
| Canadian Lifestyle | 2.37% | 23.70x |
| Canada Shopping - Lifestyle and Mommy Blogs | 1.38% | 23.41x |
Composition Percentage:
The overlap percentage between the International Travel audience and the Content Affinity attribute.
Index: A comparison of the International Travel audience to the internet population.
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DEMOGRAPHICS
The International Travel audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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