Explore the International Travel Audience
Below you'll find more information about the International Travel audience, broken down in different categories based on their digital and physical behaviors. These are 147.4 thousand unique devices whose actions qualify for the International Travel audience.
INTERESTS
The International Travel audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the International Travel audience is Conservative Think Tank Readers.
| Interest | Composition | Index |
| Conservative Think Tank Readers | 53.14% | 21.22x |
| Africa Trip Planners | 44.57% | 20.88x |
| Immigration Resource Researchers | 42.45% | 20.14x |
| Immigration Policy Researchers | 42.45% | 20.14x |
| Charitable Donors | 56.49% | 19.97x |
| Australia Trip Planners | 44.55% | 19.94x |
| Study Abroad Researchers | 44.78% | 19.92x |
| United Nations Donors | 43.52% | 19.54x |
| France Trip Planners | 42.48% | 19.03x |
| Readers of Japanese Content | 31.80% | 17.94x |
Composition Percentage:
The overlap percentage between the International Travel audience and the Interest attribute.
Index: A comparison of the International Travel audience to the internet population.
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APPAREL RETAILERS
The International Travel audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the International Travel audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.14% | 2.33x |
| Levi Strauss | 0.03% | 2.32x |
| Tommy Bahama | 0.04% | 2.06x |
| J. Crew | 0.06% | 1.89x |
| Ann Taylor | 0.04% | 1.89x |
| Madewell | 0.03% | 1.77x |
| Talbots | 0.08% | 1.72x |
| Free People | 0.03% | 1.59x |
| Express | 0.04% | 1.59x |
| American Apparel | 0.05% | 1.48x |
Composition Percentage:
The overlap percentage between the International Travel audience and the Location attribute.
Index: A comparison of the International Travel audience to the internet population.
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WEBSITES
The International Travel audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the International Travel audience is indexmundi.com.
| Website | Composition | Index |
| indexmundi.com | 43.89% | 455.63x |
| expatica.com | 13.05% | 374.30x |
| worldometers.info | 49.56% | 186.10x |
| countryeconomy.com | 4.88% | 139.97x |
| heritage.org | 8.08% | 121.28x |
| everyculture.com | 5.96% | 117.15x |
| imf.org | 4.28% | 93.93x |
| worldtravelguide.net | 3.52% | 91.10x |
| unicef.org | 3.59% | 87.93x |
| freedomhouse.org | 2.96% | 84.29x |
Composition Percentage:
The overlap percentage between the International Travel audience and the Web attribute.
Index: A comparison of the International Travel audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the International Travel audience is International Development & Health.
| Content Affinity | Composition | Index |
| International Development & Health | 9.90% | 66.83x |
| Canada Travel & Tourism | 2.48% | 66.27x |
| Local & Travel England - East Midlands | 0.81% | 63.02x |
| Teaching Abroad | 1.22% | 61.30x |
| Aid Groups | 8.24% | 51.67x |
| Social & Demographic Trends | 8.93% | 45.92x |
| Mexico Travel | 2.49% | 40.25x |
| Middle East News | 12.19% | 36.05x |
| Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) | 8.78% | 34.97x |
| Cuba & Mexico Media | 2.68% | 33.65x |
Composition Percentage:
The overlap percentage between the International Travel audience and the Content Affinity attribute.
Index: A comparison of the International Travel audience to the internet population.
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DEMOGRAPHICS
The International Travel audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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