Dstillery Audiences

INTERNATIONAL TRAVEL

Audience Size: 24.5 Thousand Devices

Explore the International Travel Audience

Below you'll find more information about the International Travel audience, broken down in different categories based on their digital and physical behaviors. These are 24.5 thousand unique devices whose actions qualify for the International Travel audience.

Dstillery Crafted Audiences

INTERESTS

The International Travel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the International Travel audience is Executive Travelers.

Interest Composition Index
Executive Travelers 16.19% 40.79x
Study Abroad Researchers 48.20% 33.63x
Ivy League College Researchers 12.95% 31.95x
Financial Investors 37.77% 23.79x
Gas Discount Researchers 14.39% 23.52x
Market Intelligence Researchers 21.22% 23.51x
Finance Continuing Education Researchers 42.09% 23.35x
Online Grammar Tool Users 11.51% 22.87x
Australia Trip Planners 26.98% 21.22x
United Nations Donors 25.54% 20.97x
Composition Percentage: The overlap percentage between the International Travel audience and the Interest attribute.
Index: A comparison of the International Travel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The International Travel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the International Travel audience is Banana Republic.

Location Composition Index
Banana Republic 0.02% 1.95x
Buckle 0.02% 1.84x
Victoria's Secret 0.02% 1.46x
Carhartt 0.06% 1.41x
Mens Wearhouse 0.02% 0.98x
Composition Percentage: The overlap percentage between the International Travel audience and the Location attribute.
Index: A comparison of the International Travel audience to the internet population.
Dstillery Web Insights

WEBSITES

The International Travel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the International Travel audience is worldometers.info.

Website Composition Index
worldometers.info 89.31% 131.98x
tripadvisor.ca 10.24% 44.79x
macrotrends.net 17.97% 44.23x
foreignpolicy.com 13.20% 32.79x
redflagdeals.com 9.96% 32.48x
savvynewcanadians.com 6.93% 31.21x
driving.ca 6.72% 27.74x
dailyhive.com 12.18% 27.59x
ebay.ca 7.36% 25.39x
thestar.com 15.53% 24.94x
Composition Percentage: The overlap percentage between the International Travel audience and the Web attribute.
Index: A comparison of the International Travel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the International Travel audience is Decoration & Fabric.

Content Affinity Composition Index
Decoration & Fabric 0.39% 102.33x
Aid Groups 3.06% 47.58x
Middle East News 7.66% 42.15x
Canada Culture and Tourism 5.97% 31.88x
Vancouver British Columbia Research Cluster 2.37% 30.19x
Canadian Auto 7.58% 26.45x
Quebec Vacations 1.45% 25.69x
Canada Business Cluster 4.75% 25.31x
Canadian Lifestyle 2.37% 23.70x
Canada Shopping - Lifestyle and Mommy Blogs 1.38% 23.41x
Composition Percentage: The overlap percentage between the International Travel audience and the Content Affinity attribute.
Index: A comparison of the International Travel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The International Travel audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male