Dstillery Audiences

INTERNET RADIO

Audience Size: 131.5 Thousand Devices

Explore the Internet Radio Audience

Below you'll find more information about the Internet Radio audience, broken down in different categories based on their digital and physical behaviors. These are 131.5 thousand unique devices whose actions qualify for the Internet Radio audience.

Dstillery Crafted Audiences

INTERESTS

The Internet Radio audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Internet Radio audience is Online Directory Searchers.

Interest Composition Index
Online Directory Searchers 30.21% 13.79x
High School Sports Researchers 36.73% 13.78x
NCAA Fans 28.60% 12.51x
College Football Fans 30.37% 12.24x
NCAA Football Fans 29.06% 11.81x
Generic Prescription Drug Shoppers 24.77% 11.16x
Tax Filers 24.62% 11.11x
Ink & Toner Shoppers 26.15% 11.05x
Jazz Music Fans 28.22% 11.03x
First Aid Researchers 22.93% 10.73x
Composition Percentage: The overlap percentage between the Internet Radio audience and the Interest attribute.
Index: A comparison of the Internet Radio audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Internet Radio audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Internet Radio audience is Maurices.

Location Composition Index
Maurices 0.04% 2.50x
Express 0.01% 2.19x
Buckle 0.01% 2.10x
Mens Wearhouse 0.01% 1.18x
Carhartt 0.16% 1.07x
Composition Percentage: The overlap percentage between the Internet Radio audience and the Location attribute.
Index: A comparison of the Internet Radio audience to the internet population.
Dstillery Web Insights

WEBSITES

The Internet Radio audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Internet Radio audience is onlineradiobox.com.

Website Composition Index
onlineradiobox.com 65.31% 358.30x
securenetsystems.net 67.05% 318.00x
tunein.com 58.87% 205.42x
streema.com 14.79% 170.14x
mytuner-radio.com 7.33% 138.38x
radio.net 21.18% 89.41x
streamguys.com 4.22% 70.74x
scorestream.com 2.93% 62.55x
allaccess.com 4.69% 33.57x
carbonmediagroup.com 2.60% 33.19x
Composition Percentage: The overlap percentage between the Internet Radio audience and the Web attribute.
Index: A comparison of the Internet Radio audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Internet Radio audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.58% 38.91x
Franco-African Cluster 0.91% 34.06x
Southeast College Athletics 1.64% 26.15x
Florida College Athletics 3.51% 20.92x
Pac 12 Sports 0.80% 20.10x
Farming & Agriculture 1.34% 18.48x
College Sports 1.11% 17.45x
Mid-Atlantic Beaches 0.26% 17.08x
Discount Shopping 0.46% 16.64x
Telescopes 0.66% 16.32x
Composition Percentage: The overlap percentage between the Internet Radio audience and the Content Affinity attribute.
Index: A comparison of the Internet Radio audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Internet Radio audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male