Dstillery Audiences

INTERNET RADIO

Audience Size: 22.3 Thousand Devices

Explore the Internet Radio Audience

Below you'll find more information about the Internet Radio audience, broken down in different categories based on their digital and physical behaviors. These are 22.3 thousand unique devices whose actions qualify for the Internet Radio audience.

Dstillery Crafted Audiences

INTERESTS

The Internet Radio audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Internet Radio audience is Online Directory Searchers.

Interest Composition Index
Online Directory Searchers 40.11% 18.72x
Food Delivery Service Users 14.90% 18.72x
High School Sports Researchers 44.13% 17.94x
Product Manuals Researchers 39.54% 16.45x
Credit Union Researchers 39.83% 15.98x
Streaming Radio Listeners 30.95% 15.84x
NCAA Fans 31.23% 15.41x
Seasonal Allergy Sufferers 30.95% 15.17x
Generic Prescription Drug Shoppers 31.23% 14.65x
Spa and Pool Owners 34.96% 14.53x
Composition Percentage: The overlap percentage between the Internet Radio audience and the Interest attribute.
Index: A comparison of the Internet Radio audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Internet Radio audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Internet Radio audience is Maurices.

Location Composition Index
Maurices 0.04% 2.84x
Banana Republic 0.02% 1.76x
Carhartt 0.11% 1.67x
White House Black Market 0.02% 1.62x
Journeys 0.02% 1.60x
Old Navy 0.02% 0.98x
Composition Percentage: The overlap percentage between the Internet Radio audience and the Location attribute.
Index: A comparison of the Internet Radio audience to the internet population.
Dstillery Web Insights

WEBSITES

The Internet Radio audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Internet Radio audience is greeningz.com.

Website Composition Index
greeningz.com 8.39% 33.67x
tnbclive.com 13.24% 33.03x
intelius.com 9.76% 31.26x
officedepot.com 10.70% 28.44x
shop411.com 8.05% 28.39x
hilton.com 7.98% 26.97x
sportschew.com 6.85% 26.71x
eternallifestyle.com 9.52% 26.04x
worthpoint.com 5.75% 25.30x
cityspark.com 14.91% 24.72x
Composition Percentage: The overlap percentage between the Internet Radio audience and the Web attribute.
Index: A comparison of the Internet Radio audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Internet Radio audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 1.20% 42.84x
Florida College Athletics 3.01% 42.19x
Southeast College Athletics 1.30% 33.49x
Pac 12 Sports 1.30% 33.31x
Online Ticket Buyers 4.16% 30.46x
Amateur Radios 0.73% 27.92x
Mobile Industry Information 1.30% 26.79x
Machines & Industrial Supplies 0.78% 24.59x
Garden Power Equipment 4.00% 24.46x
Trucks 1.04% 23.91x
Composition Percentage: The overlap percentage between the Internet Radio audience and the Content Affinity attribute.
Index: A comparison of the Internet Radio audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Internet Radio audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male