Dstillery Audiences

INTERNET RADIO

Audience Size: 280.9 Thousand Devices

Explore the Internet Radio Audience

Below you'll find more information about the Internet Radio audience, broken down in different categories based on their digital and physical behaviors. These are 280.9 thousand unique devices whose actions qualify for the Internet Radio audience.

Dstillery Crafted Audiences

INTERESTS

The Internet Radio audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Internet Radio audience is Online Directory Searchers.

Interest Composition Index
Online Directory Searchers 23.57% 9.82x
High School Sports Researchers 23.65% 9.37x
Jazz Music Fans 24.18% 9.13x
NCAA Fans 20.84% 8.98x
College Football Fans 21.94% 8.59x
Generic Prescription Drug Shoppers 21.20% 8.20x
Tax Filers 19.60% 8.12x
NCAA Football Fans 20.10% 8.12x
Flower & Gift Basket Shoppers 21.03% 8.02x
Streaming Radio Listeners 17.96% 7.92x
Composition Percentage: The overlap percentage between the Internet Radio audience and the Interest attribute.
Index: A comparison of the Internet Radio audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Internet Radio audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Internet Radio audience is REI.

Location Composition Index
REI 0.02% 2.25x
Supreme 0.01% 2.25x
Belk 0.01% 1.43x
Lane Bryant 0.04% 1.39x
Buckle 0.26% 1.36x
Journeys 0.04% 1.32x
Zumiez 0.06% 1.27x
Eddie Bauer 0.02% 1.27x
American Apparel 0.03% 1.25x
H&M 0.05% 1.25x
Composition Percentage: The overlap percentage between the Internet Radio audience and the Location attribute.
Index: A comparison of the Internet Radio audience to the internet population.
Dstillery Web Insights

WEBSITES

The Internet Radio audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Internet Radio audience is mainstreamnetwork.com.

Website Composition Index
mainstreamnetwork.com 6.14% 298.91x
securenetsystems.net 62.11% 200.25x
onlineradiobox.com 70.21% 189.20x
tunein.com 53.23% 181.55x
mytuner-radio.com 4.18% 168.86x
streema.com 9.63% 158.18x
lightningstream.com 2.49% 109.61x
radio.net 13.18% 106.98x
talkstreamlive.com 1.49% 81.77x
christiannetcast.com 1.60% 56.41x
Composition Percentage: The overlap percentage between the Internet Radio audience and the Web attribute.
Index: A comparison of the Internet Radio audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Internet Radio audience is Franco-African Cluster.

Content Affinity Composition Index
Franco-African Cluster 0.82% 32.05x
Illinois College Sports 0.55% 19.18x
Alternative Streaming Services 0.26% 15.47x
Cars, Travel & Food 0.39% 15.05x
Assorted Topics (Cooking, Games, Viral Media) 0.10% 13.35x
ISPs & Local Services 0.04% 12.74x
Rural Living 0.09% 12.70x
Southeast College Athletics 1.47% 11.72x
Mid-Atlantic Beaches 0.29% 11.72x
Home Printing 0.32% 11.66x
Composition Percentage: The overlap percentage between the Internet Radio audience and the Content Affinity attribute.
Index: A comparison of the Internet Radio audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Internet Radio audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male