Explore the Internet Radio Audience
Below you'll find more information about the Internet Radio audience, broken down in different categories based on their digital and physical behaviors. These are 22.3 thousand unique devices whose actions qualify for the Internet Radio audience.
INTERESTS
The Internet Radio audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Internet Radio audience is Online Directory Searchers.
| Interest | Composition | Index |
| Online Directory Searchers | 40.11% | 18.72x |
| Food Delivery Service Users | 14.90% | 18.72x |
| High School Sports Researchers | 44.13% | 17.94x |
| Product Manuals Researchers | 39.54% | 16.45x |
| Credit Union Researchers | 39.83% | 15.98x |
| Streaming Radio Listeners | 30.95% | 15.84x |
| NCAA Fans | 31.23% | 15.41x |
| Seasonal Allergy Sufferers | 30.95% | 15.17x |
| Generic Prescription Drug Shoppers | 31.23% | 14.65x |
| Spa and Pool Owners | 34.96% | 14.53x |
Composition Percentage:
The overlap percentage between the Internet Radio audience and the Interest attribute.
Index: A comparison of the Internet Radio audience to the internet population.
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APPAREL RETAILERS
The Internet Radio audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Internet Radio audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.04% | 2.84x |
| Banana Republic | 0.02% | 1.76x |
| Carhartt | 0.11% | 1.67x |
| White House Black Market | 0.02% | 1.62x |
| Journeys | 0.02% | 1.60x |
| Old Navy | 0.02% | 0.98x |
Composition Percentage:
The overlap percentage between the Internet Radio audience and the Location attribute.
Index: A comparison of the Internet Radio audience to the internet population.
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WEBSITES
The Internet Radio audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Internet Radio audience is greeningz.com.
| Website | Composition | Index |
| greeningz.com | 8.39% | 33.67x |
| tnbclive.com | 13.24% | 33.03x |
| intelius.com | 9.76% | 31.26x |
| officedepot.com | 10.70% | 28.44x |
| shop411.com | 8.05% | 28.39x |
| hilton.com | 7.98% | 26.97x |
| sportschew.com | 6.85% | 26.71x |
| eternallifestyle.com | 9.52% | 26.04x |
| worthpoint.com | 5.75% | 25.30x |
| cityspark.com | 14.91% | 24.72x |
Composition Percentage:
The overlap percentage between the Internet Radio audience and the Web attribute.
Index: A comparison of the Internet Radio audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Internet Radio audience is Farming & Agriculture.
| Content Affinity | Composition | Index |
| Farming & Agriculture | 1.20% | 42.84x |
| Florida College Athletics | 3.01% | 42.19x |
| Southeast College Athletics | 1.30% | 33.49x |
| Pac 12 Sports | 1.30% | 33.31x |
| Online Ticket Buyers | 4.16% | 30.46x |
| Amateur Radios | 0.73% | 27.92x |
| Mobile Industry Information | 1.30% | 26.79x |
| Machines & Industrial Supplies | 0.78% | 24.59x |
| Garden Power Equipment | 4.00% | 24.46x |
| Trucks | 1.04% | 23.91x |
Composition Percentage:
The overlap percentage between the Internet Radio audience and the Content Affinity attribute.
Index: A comparison of the Internet Radio audience to the internet population.
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DEMOGRAPHICS
The Internet Radio audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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