Dstillery Audiences

INTERNET RADIO

Audience Size: 298.1 Thousand Devices

Explore the Internet Radio Audience

Below you'll find more information about the Internet Radio audience, broken down in different categories based on their digital and physical behaviors. These are 298.1 thousand unique devices whose actions qualify for the Internet Radio audience.

Dstillery Crafted Audiences

INTERESTS

The Internet Radio audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Internet Radio audience is Online Directory Searchers.

Interest Composition Index
Online Directory Searchers 22.90% 10.37x
High School Sports Researchers 24.27% 9.74x
NCAA Fans 20.83% 9.42x
Jazz Music Fans 22.86% 9.14x
College Football Fans 21.31% 9.07x
Generic Prescription Drug Shoppers 20.04% 8.71x
NCAA Football Fans 19.76% 8.52x
Flower & Gift Basket Shoppers 19.66% 8.46x
Tax Filers 18.39% 8.23x
Mowing Equipment Shoppers 21.13% 8.09x
Composition Percentage: The overlap percentage between the Internet Radio audience and the Interest attribute.
Index: A comparison of the Internet Radio audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Internet Radio audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Internet Radio audience is Chicos.

Location Composition Index
Chicos 0.05% 2.00x
Eddie Bauer 0.02% 1.65x
Ann Taylor 0.01% 1.56x
Belk 0.01% 1.55x
Lane Bryant 0.03% 1.55x
American Eagle Outfitters 0.04% 1.50x
Gymboree 0.03% 1.27x
Carhartt 0.25% 1.24x
Journeys 0.06% 1.18x
H&M 0.03% 1.13x
Composition Percentage: The overlap percentage between the Internet Radio audience and the Location attribute.
Index: A comparison of the Internet Radio audience to the internet population.
Dstillery Web Insights

WEBSITES

The Internet Radio audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Internet Radio audience is mainstreamnetwork.com.

Website Composition Index
mainstreamnetwork.com 5.89% 298.68x
securenetsystems.net 62.66% 209.83x
onlineradiobox.com 73.02% 190.61x
tunein.com 51.52% 185.71x
mytuner-radio.com 4.57% 167.19x
streema.com 11.33% 166.40x
lightningstream.com 2.41% 104.95x
radio.net 14.66% 102.79x
talkstreamlive.com 1.35% 73.26x
christiannetcast.com 1.58% 57.44x
Composition Percentage: The overlap percentage between the Internet Radio audience and the Web attribute.
Index: A comparison of the Internet Radio audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Internet Radio audience is Franco-African Cluster.

Content Affinity Composition Index
Franco-African Cluster 0.92% 32.95x
Illinois College Sports 0.53% 22.12x
Cars, Travel & Food 0.32% 17.64x
Rural Living 0.08% 15.22x
Assorted Topics (Cooking, Games, Viral Media) 0.09% 14.96x
Assorted Topics (Animals, Clothing, Events, Education) 0.03% 14.27x
Southeast College Athletics 1.48% 13.21x
Content Streamers & Downloaders 0.03% 12.74x
ISPs & Local Services 0.02% 12.43x
Alternative Streaming Services 0.19% 12.31x
Composition Percentage: The overlap percentage between the Internet Radio audience and the Content Affinity attribute.
Index: A comparison of the Internet Radio audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Internet Radio audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male