Explore the Internet Radio Audience
Below you'll find more information about the Internet Radio audience, broken down in different categories based on their digital and physical behaviors. These are 11.9 thousand unique devices whose actions qualify for the Internet Radio audience.
INTERESTS
The Internet Radio audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Internet Radio audience is Streaming Radio Listeners.
| Interest | Composition | Index |
| Streaming Radio Listeners | 45.98% | 24.08x |
| Online Directory Searchers | 19.54% | 18.41x |
| Jazz Music Fans | 20.69% | 15.90x |
| Seasonal Allergy Sufferers | 19.54% | 14.45x |
| High School Sports Researchers | 27.59% | 13.89x |
| Generic Prescription Drug Shoppers | 16.09% | 13.51x |
| NCAA Fans | 24.14% | 13.21x |
| Flight and Hotel Shoppers | 21.84% | 12.59x |
| Christmas Lights Shoppers | 19.54% | 12.45x |
| Retirees | 13.79% | 12.16x |
Composition Percentage:
The overlap percentage between the Internet Radio audience and the Interest attribute.
Index: A comparison of the Internet Radio audience to the internet population.
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APPAREL RETAILERS
The Internet Radio audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Internet Radio audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.14% | 1.48x |
Composition Percentage:
The overlap percentage between the Internet Radio audience and the Location attribute.
Index: A comparison of the Internet Radio audience to the internet population.
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WEBSITES
The Internet Radio audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Internet Radio audience is ap.org.
| Website | Composition | Index |
| ap.org | 12.67% | 24.28x |
| informationvine.com | 8.76% | 18.58x |
| ncaa.com | 24.75% | 14.83x |
| allmusic.com | 10.29% | 14.77x |
| nfl.com | 13.89% | 14.37x |
| financialadvisorheroes.com | 6.39% | 14.15x |
| kayak.com | 14.82% | 14.06x |
| menupix.com | 6.43% | 13.95x |
| scorestream.com | 12.64% | 13.85x |
| collegefootballnews.com | 6.46% | 13.57x |
Composition Percentage:
The overlap percentage between the Internet Radio audience and the Web attribute.
Index: A comparison of the Internet Radio audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Internet Radio audience is Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling).
| Content Affinity | Composition | Index |
| Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) | 2.47% | 17.14x |
| Ohio Universities | 1.65% | 15.12x |
| Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) | 3.29% | 12.90x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 1.44% | 12.82x |
| Pac 12 Sports | 1.44% | 12.71x |
| Sports News & Apparel | 8.64% | 12.13x |
| Conservatives & Conspiracies | 1.23% | 11.23x |
| People Search | 1.23% | 11.06x |
| Texas University Athletics | 4.32% | 10.20x |
| Assorted Topics (Events, Tickets, Fitness) | 3.09% | 9.92x |
Composition Percentage:
The overlap percentage between the Internet Radio audience and the Content Affinity attribute.
Index: A comparison of the Internet Radio audience to the internet population.
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DEMOGRAPHICS
The Internet Radio audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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