Explore the Internet Radio Audience
Below you'll find more information about the Internet Radio audience, broken down in different categories based on their digital and physical behaviors. These are 21.5 thousand unique devices whose actions qualify for the Internet Radio audience.
INTERESTS
The Internet Radio audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Internet Radio audience is High School Sports Researchers.
| Interest | Composition | Index |
| High School Sports Researchers | 31.58% | 13.91x |
| NCAA Fans | 20.57% | 12.11x |
| Mowing Equipment Shoppers | 28.71% | 11.39x |
| Jazz Music Fans | 28.71% | 11.31x |
| Online Directory Searchers | 20.57% | 11.18x |
| Streaming Radio Listeners | 18.18% | 11.13x |
| NCAA Football Fans | 24.88% | 10.68x |
| College Football Fans | 25.36% | 10.60x |
| March Madness Enthusiasts | 22.01% | 10.33x |
| Credit Union Researchers | 22.49% | 9.81x |
Composition Percentage:
The overlap percentage between the Internet Radio audience and the Interest attribute.
Index: A comparison of the Internet Radio audience to the internet population.
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APPAREL RETAILERS
The Internet Radio audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Internet Radio audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.14% | 4.19x |
| Lane Bryant | 0.05% | 2.00x |
| White House Black Market | 0.05% | 2.00x |
| Buckle | 0.05% | 1.93x |
| Victoria's Secret | 0.05% | 1.86x |
| The Childrens Place | 0.05% | 1.67x |
| Mens Wearhouse | 0.05% | 1.62x |
| Journeys | 0.05% | 1.48x |
| Carhartt | 0.27% | 1.35x |
| Maurices | 0.05% | 1.08x |
Composition Percentage:
The overlap percentage between the Internet Radio audience and the Location attribute.
Index: A comparison of the Internet Radio audience to the internet population.
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WEBSITES
The Internet Radio audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Internet Radio audience is scorestream.com.
| Website | Composition | Index |
| scorestream.com | 8.43% | 19.84x |
| fastquicksearch.com | 4.46% | 18.22x |
| questionsanswered.net | 4.20% | 15.78x |
| directexpose.com | 4.69% | 15.08x |
| tvpassport.com | 5.97% | 14.66x |
| bandsintown.com | 4.02% | 14.15x |
| radio.com | 18.83% | 13.95x |
| groovyhistory.com | 6.05% | 13.43x |
| pandora.com | 8.36% | 12.87x |
| hometownlocator.com | 4.11% | 12.86x |
Composition Percentage:
The overlap percentage between the Internet Radio audience and the Web attribute.
Index: A comparison of the Internet Radio audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Internet Radio audience is Online Ticket Buyers.
| Content Affinity | Composition | Index |
| Online Ticket Buyers | 1.75% | 27.45x |
| Pac 12 Sports | 2.12% | 21.14x |
| Florida College Athletics | 1.20% | 20.47x |
| New England & Ivy League Sports | 1.20% | 19.17x |
| Southeast College Athletics | 1.57% | 17.63x |
| People Search | 1.85% | 14.51x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 2.21% | 13.67x |
| Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) | 2.68% | 12.09x |
| Private Aviation | 0.83% | 11.50x |
| Online Games for Kids | 0.65% | 10.75x |
Composition Percentage:
The overlap percentage between the Internet Radio audience and the Content Affinity attribute.
Index: A comparison of the Internet Radio audience to the internet population.
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DEMOGRAPHICS
The Internet Radio audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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