Dstillery Audiences

INTERNET RADIO

Audience Size: 28.2 Thousand Devices

Explore the Internet Radio Audience

Below you'll find more information about the Internet Radio audience, broken down in different categories based on their digital and physical behaviors. These are 28.2 thousand unique devices whose actions qualify for the Internet Radio audience.

Dstillery Crafted Audiences

INTERESTS

The Internet Radio audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Internet Radio audience is Online Directory Searchers.

Interest Composition Index
Online Directory Searchers 36.63% 16.87x
High School Sports Researchers 43.62% 16.71x
Mailing & Shipping Shoppers 28.81% 15.28x
Family Adventures Travelers 27.57% 15.10x
Streaming Radio Listeners 30.04% 15.10x
NCAA Fans 30.04% 14.73x
Food Delivery Service Users 22.22% 14.59x
Online Health Researchers 23.05% 14.33x
TV Game Show Fans 29.63% 14.20x
Big Box Shoppers 30.86% 14.07x
Composition Percentage: The overlap percentage between the Internet Radio audience and the Interest attribute.
Index: A comparison of the Internet Radio audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Internet Radio audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Internet Radio audience is Banana Republic.

Location Composition Index
Banana Republic 0.02% 1.76x
Journeys 0.02% 1.60x
Old Navy 0.02% 0.98x
Carhartt 0.04% 0.73x
Composition Percentage: The overlap percentage between the Internet Radio audience and the Location attribute.
Index: A comparison of the Internet Radio audience to the internet population.
Dstillery Web Insights

WEBSITES

The Internet Radio audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Internet Radio audience is officedepot.com.

Website Composition Index
officedepot.com 7.32% 33.20x
cityspark.com 10.94% 30.26x
tnbclive.com 9.63% 28.37x
travelfuntu.com 7.01% 27.45x
vimeo.com 11.23% 26.74x
shop411.com 6.87% 26.48x
cbslocal.com 9.42% 25.20x
eternallifestyle.com 5.49% 24.96x
answers.yahoo.com 11.22% 23.43x
canoodlesoup.com 4.99% 22.65x
Composition Percentage: The overlap percentage between the Internet Radio audience and the Web attribute.
Index: A comparison of the Internet Radio audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Internet Radio audience is Florida College Athletics.

Content Affinity Composition Index
Florida College Athletics 3.00% 41.09x
Online Ticket Buyers 4.07% 38.21x
Mobile Industry Information 1.31% 31.50x
Ancestry & Memorial Researchers 1.46% 23.66x
Garden Power Equipment 3.23% 20.54x
Online Games for Kids 2.15% 19.65x
Motorsports 1.00% 18.67x
Spanish Health & Wellness 1.38% 17.28x
People Search 5.46% 17.21x
Spam Call Number Searchers 1.46% 17.05x
Composition Percentage: The overlap percentage between the Internet Radio audience and the Content Affinity attribute.
Index: A comparison of the Internet Radio audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Internet Radio audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male