Dstillery Audiences

INTERNET RADIO

Audience Size: 253.8 Thousand Devices

Explore the Internet Radio Audience

Below you'll find more information about the Internet Radio audience, broken down in different categories based on their digital and physical behaviors. These are 253.8 thousand unique devices whose actions qualify for the Internet Radio audience.

Dstillery Crafted Audiences

INTERESTS

The Internet Radio audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Internet Radio audience is Online Directory Searchers.

Interest Composition Index
Online Directory Searchers 26.35% 9.53x
High School Sports Researchers 27.76% 9.18x
NCAA Fans 23.79% 8.87x
Jazz Music Fans 25.55% 8.62x
College Football Fans 23.57% 8.50x
Generic Prescription Drug Shoppers 24.17% 8.01x
Mowing Equipment Shoppers 22.56% 7.99x
NCAA Football Fans 22.65% 7.97x
Nascar Fans 22.99% 7.84x
Flower & Gift Basket Shoppers 23.27% 7.72x
Composition Percentage: The overlap percentage between the Internet Radio audience and the Interest attribute.
Index: A comparison of the Internet Radio audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Internet Radio audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Internet Radio audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.02% 1.72x
REI 0.02% 1.65x
H&M 0.06% 1.56x
Belk 0.01% 1.35x
Buckle 0.05% 1.33x
The Childrens Place 0.08% 1.32x
Armani 0.02% 1.30x
Gap 0.08% 1.29x
Eddie Bauer 0.02% 1.18x
Carhartt 0.26% 1.14x
Composition Percentage: The overlap percentage between the Internet Radio audience and the Location attribute.
Index: A comparison of the Internet Radio audience to the internet population.
Dstillery Web Insights

WEBSITES

The Internet Radio audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Internet Radio audience is securenetsystems.net.

Website Composition Index
securenetsystems.net 62.71% 216.99x
onlineradiobox.com 72.23% 197.61x
tunein.com 54.10% 168.43x
streema.com 12.13% 148.68x
mytuner-radio.com 5.03% 148.62x
lightningstream.com 2.51% 96.48x
radio.net 16.54% 88.26x
talkstreamlive.com 1.47% 68.76x
christiannetcast.com 1.53% 59.96x
slacker.com 1.60% 54.96x
Composition Percentage: The overlap percentage between the Internet Radio audience and the Web attribute.
Index: A comparison of the Internet Radio audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Internet Radio audience is Franco-African Cluster.

Content Affinity Composition Index
Franco-African Cluster 0.98% 35.43x
Illinois College Sports 0.59% 24.65x
Cars, Travel & Food 0.29% 16.74x
Southeast College Athletics 1.54% 14.53x
Content Streamers & Downloaders 0.03% 13.68x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.27% 13.23x
Assorted Topics (Safari, Health, Wellness, Sports) 0.13% 12.86x
Rural Living 0.07% 12.81x
Assorted Topics (Cooking, Games, Viral Media) 0.07% 12.41x
Alternative Streaming Services 0.19% 12.40x
Composition Percentage: The overlap percentage between the Internet Radio audience and the Content Affinity attribute.
Index: A comparison of the Internet Radio audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Internet Radio audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male