Dstillery Audiences

INTERNET RADIO

Audience Size: 11.9 Thousand Devices

Explore the Internet Radio Audience

Below you'll find more information about the Internet Radio audience, broken down in different categories based on their digital and physical behaviors. These are 11.9 thousand unique devices whose actions qualify for the Internet Radio audience.

Dstillery Crafted Audiences

INTERESTS

The Internet Radio audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Internet Radio audience is Streaming Radio Listeners.

Interest Composition Index
Streaming Radio Listeners 45.98% 24.08x
Online Directory Searchers 19.54% 18.41x
Jazz Music Fans 20.69% 15.90x
Seasonal Allergy Sufferers 19.54% 14.45x
High School Sports Researchers 27.59% 13.89x
Generic Prescription Drug Shoppers 16.09% 13.51x
NCAA Fans 24.14% 13.21x
Flight and Hotel Shoppers 21.84% 12.59x
Christmas Lights Shoppers 19.54% 12.45x
Retirees 13.79% 12.16x
Composition Percentage: The overlap percentage between the Internet Radio audience and the Interest attribute.
Index: A comparison of the Internet Radio audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Internet Radio audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Internet Radio audience is Carhartt.

Location Composition Index
Carhartt 0.14% 1.48x
Composition Percentage: The overlap percentage between the Internet Radio audience and the Location attribute.
Index: A comparison of the Internet Radio audience to the internet population.
Dstillery Web Insights

WEBSITES

The Internet Radio audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Internet Radio audience is ap.org.

Website Composition Index
ap.org 12.67% 24.28x
informationvine.com 8.76% 18.58x
ncaa.com 24.75% 14.83x
allmusic.com 10.29% 14.77x
nfl.com 13.89% 14.37x
financialadvisorheroes.com 6.39% 14.15x
kayak.com 14.82% 14.06x
menupix.com 6.43% 13.95x
scorestream.com 12.64% 13.85x
collegefootballnews.com 6.46% 13.57x
Composition Percentage: The overlap percentage between the Internet Radio audience and the Web attribute.
Index: A comparison of the Internet Radio audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Internet Radio audience is Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling).

Content Affinity Composition Index
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 2.47% 17.14x
Ohio Universities 1.65% 15.12x
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 3.29% 12.90x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.44% 12.82x
Pac 12 Sports 1.44% 12.71x
Sports News & Apparel 8.64% 12.13x
Conservatives & Conspiracies 1.23% 11.23x
People Search 1.23% 11.06x
Texas University Athletics 4.32% 10.20x
Assorted Topics (Events, Tickets, Fitness) 3.09% 9.92x
Composition Percentage: The overlap percentage between the Internet Radio audience and the Content Affinity attribute.
Index: A comparison of the Internet Radio audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Internet Radio audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male