Dstillery Audiences

INTERNET RADIO

Audience Size: 24.6 Thousand Devices

Explore the Internet Radio Audience

Below you'll find more information about the Internet Radio audience, broken down in different categories based on their digital and physical behaviors. These are 24.6 thousand unique devices whose actions qualify for the Internet Radio audience.

Dstillery Crafted Audiences

INTERESTS

The Internet Radio audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Internet Radio audience is NCAA Fans.

Interest Composition Index
NCAA Fans 28.69% 14.40x
Streaming Radio Listeners 27.85% 13.86x
High School Sports Researchers 35.44% 13.29x
Online Directory Searchers 29.96% 13.18x
Mailing & Shipping Shoppers 23.63% 12.23x
Credit Union Researchers 33.33% 12.20x
NCAA Football Fans 28.69% 11.71x
March Madness Enthusiasts 29.11% 11.68x
Nashville Activity Researchers 18.57% 11.59x
College Football Fans 28.27% 11.54x
Composition Percentage: The overlap percentage between the Internet Radio audience and the Interest attribute.
Index: A comparison of the Internet Radio audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Internet Radio audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Internet Radio audience is Buckle.

Location Composition Index
Buckle 0.04% 1.82x
The Childrens Place 0.04% 1.69x
Mens Wearhouse 0.04% 1.65x
Journeys 0.04% 1.57x
Victoria's Secret 0.04% 1.49x
Old Navy 0.04% 1.21x
Carhartt 0.20% 1.09x
Composition Percentage: The overlap percentage between the Internet Radio audience and the Location attribute.
Index: A comparison of the Internet Radio audience to the internet population.
Dstillery Web Insights

WEBSITES

The Internet Radio audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Internet Radio audience is cityspark.com.

Website Composition Index
cityspark.com 7.30% 33.37x
vimeo.com 7.66% 30.78x
answers.yahoo.com 7.14% 25.25x
cbslocal.com 7.13% 24.16x
kiwireport.com 7.78% 23.15x
fastquicksearch.com 5.53% 22.67x
universityfox.com 4.20% 20.71x
directexpose.com 10.36% 20.32x
tradingblvd.com 5.69% 20.00x
fbschedules.com 5.79% 19.71x
Composition Percentage: The overlap percentage between the Internet Radio audience and the Web attribute.
Index: A comparison of the Internet Radio audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Internet Radio audience is Online Ticket Buyers.

Content Affinity Composition Index
Online Ticket Buyers 3.41% 34.10x
Florida College Athletics 1.78% 30.19x
Southeast College Athletics 1.46% 19.26x
Online Games for Kids 1.62% 18.27x
Pac 12 Sports 1.54% 17.02x
New England & Ivy League Sports 0.89% 16.97x
Motorsports 0.73% 16.41x
Ancestry & Memorial Researchers 0.89% 15.88x
Garden Power Equipment 2.27% 15.43x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.87% 14.94x
Composition Percentage: The overlap percentage between the Internet Radio audience and the Content Affinity attribute.
Index: A comparison of the Internet Radio audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Internet Radio audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male