Dstillery Audiences

INTERNET RADIO

Audience Size: 262.5 Thousand Devices

Explore the Internet Radio Audience

Below you'll find more information about the Internet Radio audience, broken down in different categories based on their digital and physical behaviors. These are 262.5 thousand unique devices whose actions qualify for the Internet Radio audience.

Dstillery Crafted Audiences

INTERESTS

The Internet Radio audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Internet Radio audience is Online Directory Searchers.

Interest Composition Index
Online Directory Searchers 21.17% 9.97x
Jazz Music Fans 21.08% 9.84x
High School Sports Researchers 19.96% 9.42x
NCAA Fans 17.84% 8.61x
Streaming Radio Listeners 16.41% 8.37x
Online Movie Downloaders 16.94% 8.12x
Big Box Shoppers 15.83% 8.12x
College Football Fans 19.29% 8.10x
Tax Filers 16.95% 8.02x
Flower & Gift Basket Shoppers 17.34% 7.97x
Composition Percentage: The overlap percentage between the Internet Radio audience and the Interest attribute.
Index: A comparison of the Internet Radio audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Internet Radio audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Internet Radio audience is Everlane.

Location Composition Index
Everlane 0.02% 3.36x
Columbia 0.02% 1.68x
Belk 0.02% 1.52x
Hugo Boss 0.03% 1.50x
Lane Bryant 0.05% 1.44x
Brooks Brothers 0.03% 1.40x
Old Navy 0.11% 1.38x
Ralph Lauren 0.02% 1.31x
Buckle 0.21% 1.27x
Patagonia 0.02% 1.26x
Composition Percentage: The overlap percentage between the Internet Radio audience and the Location attribute.
Index: A comparison of the Internet Radio audience to the internet population.
Dstillery Web Insights

WEBSITES

The Internet Radio audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Internet Radio audience is streamingthe.net.

Website Composition Index
streamingthe.net 7.02% 330.44x
internet-radio.com 5.65% 283.66x
mainstreamnetwork.com 6.43% 251.63x
securenetsystems.net 61.74% 164.97x
tunein.com 52.71% 162.83x
onlineradiobox.com 67.95% 158.22x
mytuner-radio.com 3.63% 153.34x
streema.com 7.20% 146.94x
radio.net 11.87% 100.17x
lightningstream.com 2.44% 95.13x
Composition Percentage: The overlap percentage between the Internet Radio audience and the Web attribute.
Index: A comparison of the Internet Radio audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Internet Radio audience is Franco-African Cluster.

Content Affinity Composition Index
Franco-African Cluster 0.84% 31.33x
Illinois College Sports 0.59% 15.59x
Cars, Travel & Food 0.52% 14.25x
Rural Living 0.11% 12.30x
Alternative Streaming Services 0.25% 11.97x
Assorted Topics (Cooking, Games, Viral Media) 0.12% 11.62x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 1.57% 10.47x
Mobile Industry Information 1.54% 9.93x
Mid-Atlantic Beaches 0.26% 9.91x
Southeast College Athletics 1.56% 9.78x
Composition Percentage: The overlap percentage between the Internet Radio audience and the Content Affinity attribute.
Index: A comparison of the Internet Radio audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Internet Radio audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male