Dstillery Audiences

IOWA CLUSTER

Audience Size: 2.6 Million Devices

Explore the Iowa Cluster Audience

Below you'll find more information about the Iowa Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Iowa Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Iowa Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Iowa Cluster audience is Iowa Hawkeyes Fans.

Interest Composition Index
Iowa Hawkeyes Fans 48.15% 17.40x
Iowa County and Local Fair Visitors 49.17% 13.79x
Liberal News Readers 28.28% 9.91x
Country Music Fans 25.13% 9.84x
Tampa and St Petersburg Trip Planners 25.56% 9.78x
Rapid City Trip Planners 29.86% 9.77x
Conservative News Readers 25.86% 9.18x
Financial Business Intelligence Researchers 27.17% 9.14x
Oregon Ducks Fans 25.25% 9.08x
South Carolina Gamecocks Fans 23.79% 8.94x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Interest attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Iowa Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Iowa Cluster audience is Dressbarn.

Location Composition Index
Dressbarn 0.04% 1.78x
Buckle 0.06% 1.73x
Eddie Bauer 0.02% 1.67x
Carhartt 0.28% 1.23x
Chicos 0.04% 1.22x
American Eagle Outfitters 0.04% 1.17x
Express 0.06% 1.17x
Lane Bryant 0.03% 1.13x
Lululemon 0.03% 1.13x
Journeys 0.07% 1.13x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Location attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Iowa Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Iowa Cluster audience is blankparkzoo.com.

Website Composition Index
blankparkzoo.com 1.39% 89.84x
arl-iowa.org 1.94% 85.74x
hawkeyenation.com 2.42% 83.98x
hawkeyesports.com 1.88% 83.81x
bleedingheartland.com 1.22% 83.15x
desmoinesperformingarts.org 1.54% 81.66x
cyclones.com 2.61% 80.50x
amestrib.com 4.19% 80.25x
communitynewspapergroup.com 1.64% 80.10x
catchdesmoines.com 2.72% 77.72x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Web attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Iowa Cluster audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.46% 20.15x
South Dakota Cluster 9.13% 18.22x
Farming & Agriculture 2.00% 17.15x
Nebraska Cluster 16.93% 15.73x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.08% 13.95x
Illinois News 14.18% 13.66x
North Dakota Cluster 9.32% 12.86x
Local & Travel England - North Midlands 0.06% 12.53x
Wisconsin Universities 9.00% 11.57x
Environmental Conservation 0.06% 11.51x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Content Affinity attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Iowa Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male