Dstillery Audiences

IOWA CLUSTER

Audience Size: 2.1 Million Devices

Explore the Iowa Cluster Audience

Below you'll find more information about the Iowa Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Iowa Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Iowa Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Iowa Cluster audience is Iowa Hawkeyes Fans.

Interest Composition Index
Iowa Hawkeyes Fans 39.18% 23.58x
Rapid City Trip Planners 17.83% 9.39x
Liberal News Readers 10.84% 8.25x
NCAA Fans 11.61% 7.86x
Farmers 18.06% 7.86x
College Football Fans 13.74% 7.81x
Country Music Fans 11.66% 7.66x
Minnesota Vikings Fans 10.01% 7.27x
Online Directory Searchers 12.67% 7.27x
Budget Wireless Shoppers 14.03% 7.09x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Interest attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Iowa Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Iowa Cluster audience is Madewell.

Location Composition Index
Madewell 0.03% 2.98x
The North Face 0.04% 2.55x
Kate Spade 0.04% 2.35x
Eddie Bauer 0.01% 1.47x
Carhartt 0.19% 1.23x
LOFT 0.03% 1.13x
Brooks Brothers 0.02% 1.02x
Victoria's Secret 0.05% 0.91x
Dressbarn 0.03% 0.89x
Patagonia 0.00% 0.88x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Location attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Iowa Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Iowa Cluster audience is iowarealty.com.

Website Composition Index
iowarealty.com 0.82% 184.26x
vizziheartland.com 1.89% 176.06x
skogman.com 1.46% 175.82x
mycountyparks.com 0.99% 173.73x
fireworksiniowa.com 0.55% 173.71x
lutheranchurchofhope.org 0.42% 173.62x
toyotaiowacity.com 0.54% 172.44x
corridorcareers.com 0.67% 170.01x
toyotadm.com 1.22% 168.36x
cbs2iowa.com 2.62% 167.65x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Web attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Iowa Cluster audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.47% 21.91x
South Dakota Cluster 7.33% 21.57x
Nebraska Cluster 10.25% 14.77x
Farming & Agriculture 2.28% 14.03x
Illinois News 8.86% 12.81x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.24% 10.91x
Assorted Topics #11662 (Viral Media, Paid Traffic) 2.71% 10.36x
Local & Travel England - North Midlands 0.03% 9.71x
North Dakota Cluster 4.00% 9.34x
Wisconsin Universities 5.61% 9.15x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Content Affinity attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Iowa Cluster audience resonates most for the following age and income brackets.
Age
45-54
Income
$150,000-$249,999