Dstillery Audiences

IOWA CLUSTER

Audience Size: 2.6 Million Devices

Explore the Iowa Cluster Audience

Below you'll find more information about the Iowa Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Iowa Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Iowa Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Iowa Cluster audience is Iowa Hawkeyes Fans.

Interest Composition Index
Iowa Hawkeyes Fans 35.36% 23.51x
Rapid City Trip Planners 18.74% 11.96x
Liberal News Readers 14.77% 10.57x
Country Music Fans 13.28% 10.26x
Tampa and St Petersburg Trip Planners 13.36% 9.72x
Financial Business Intelligence Researchers 14.05% 9.63x
NCAA Fans 14.28% 9.22x
College Football Fans 15.85% 9.10x
Chicago Cubs Fans 13.55% 9.09x
Arizona Wildcats Fans 12.41% 8.96x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Interest attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Iowa Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Iowa Cluster audience is Buckle.

Location Composition Index
Buckle 0.27% 1.82x
Eddie Bauer 0.04% 1.50x
Dressbarn 0.05% 1.19x
Lane Bryant 0.04% 1.13x
American Eagle Outfitters 0.09% 1.08x
Express 0.07% 1.03x
Mens Wearhouse 0.42% 1.01x
Journeys 0.05% 0.97x
Chicos 0.05% 0.97x
Columbia 0.01% 0.95x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Location attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Iowa Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Iowa Cluster audience is skogman.com.

Website Composition Index
skogman.com 1.15% 112.41x
ruhlhomes.com 1.54% 108.99x
vizziheartland.com 1.66% 108.64x
toyotadm.com 1.06% 104.80x
hawkeyenation.com 1.70% 103.31x
mercydesmoines.org 1.28% 102.79x
cedar-rapids.org 1.20% 102.07x
blankparkzoo.com 2.07% 101.48x
arl-iowa.org 2.52% 101.41x
mcfarlandclinic.com 1.22% 100.02x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Web attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Iowa Cluster audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.77% 19.65x
South Dakota Cluster 8.12% 17.85x
Nebraska Cluster 15.19% 14.14x
Farming & Agriculture 2.65% 13.68x
Illinois News 12.67% 12.64x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.17% 11.62x
North Dakota Cluster 6.61% 10.36x
Wisconsin Universities 7.92% 9.50x
Assorted Topics (Viral Media, Paid Traffic) 5.63% 8.98x
Wisconsin Travel & Tourism Cluster 8.31% 8.91x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Content Affinity attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Iowa Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female