Dstillery Audiences

IOWA CLUSTER

Audience Size: 1.9 Million Devices

Explore the Iowa Cluster Audience

Below you'll find more information about the Iowa Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Iowa Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Iowa Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Iowa Cluster audience is Iowa Hawkeyes Fans.

Interest Composition Index
Iowa Hawkeyes Fans 46.51% 15.98x
Liberal News Readers 28.47% 11.17x
Iowa County and Local Fair Visitors 44.38% 10.58x
Financial Business Intelligence Researchers 25.63% 10.37x
Financial News Readers 24.00% 9.98x
Rapid City Trip Planners 28.80% 9.84x
Advertising Professionals 25.49% 9.69x
Tampa and St Petersburg Trip Planners 25.62% 9.59x
NCAA Fans 24.21% 9.24x
Law Enforcement Officers 27.43% 9.20x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Interest attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Iowa Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Iowa Cluster audience is Buckle.

Location Composition Index
Buckle 0.02% 2.18x
Maurices 0.03% 1.87x
Express 0.02% 1.37x
Carhartt 0.23% 1.36x
Mens Wearhouse 0.02% 1.35x
Old Navy 0.02% 1.23x
Victoria's Secret 0.02% 1.20x
American Eagle Outfitters 0.01% 1.20x
Journeys 0.02% 1.14x
Lane Bryant 0.01% 1.04x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Location attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Iowa Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Iowa Cluster audience is catchdesmoines.com.

Website Composition Index
catchdesmoines.com 1.07% 66.40x
cyclones.com 1.10% 66.37x
communitynewspapergroup.com 1.68% 66.23x
midamericanenergy.com 1.44% 65.92x
hawkeyenation.com 1.92% 65.25x
oskaloosa.com 1.05% 63.71x
cbs2iowa.com 8.57% 63.64x
amestrib.com 4.94% 62.19x
dearoldgold.com 1.50% 61.78x
bleedingheartland.com 2.69% 61.14x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Web attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Iowa Cluster audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.27% 17.32x
Farming & Agriculture 1.06% 16.30x
South Dakota Cluster 11.68% 15.58x
Nebraska Cluster 20.17% 13.19x
North Dakota Cluster 10.72% 10.82x
Local & Travel England - North Midlands 0.07% 10.82x
Illinois News 18.49% 10.66x
Cars, Travel & Food 0.01% 10.58x
Minnesota Community Business Cluster 2.74% 9.89x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.10% 9.62x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Content Affinity attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Iowa Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male