Dstillery Audiences

IOWA CLUSTER

Audience Size: 1.9 Million Devices

Explore the Iowa Cluster Audience

Below you'll find more information about the Iowa Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Iowa Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Iowa Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Iowa Cluster audience is Iowa Hawkeyes Fans.

Interest Composition Index
Iowa Hawkeyes Fans 51.39% 19.13x
Liberal News Readers 24.01% 14.17x
Iowa County and Local Fair Visitors 47.55% 13.76x
Financial Business Intelligence Researchers 22.44% 12.81x
Advertising Professionals 21.25% 12.44x
Financial News Readers 20.53% 12.19x
Tampa and St Petersburg Trip Planners 21.96% 12.00x
Cholesterol Researchers 18.29% 11.71x
TV Advertising Professionals 19.06% 11.64x
Rapid City Trip Planners 26.50% 11.64x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Interest attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Iowa Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Iowa Cluster audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 1.76x
Dressbarn 0.03% 1.67x
Maurices 0.05% 1.57x
Buckle 0.03% 1.42x
Journeys 0.04% 1.26x
American Eagle Outfitters 0.02% 1.24x
Gap 0.02% 1.09x
Carhartt 0.24% 1.09x
Express 0.02% 1.05x
Old Navy 0.04% 1.05x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Location attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Iowa Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Iowa Cluster audience is hawkeyenation.com.

Website Composition Index
hawkeyenation.com 3.02% 87.18x
communitynewspapergroup.com 1.87% 85.55x
dearoldgold.com 1.02% 84.94x
bleedingheartland.com 2.05% 84.06x
cbs2iowa.com 9.48% 83.78x
whotv.com 6.91% 82.99x
traveliowa.com 2.89% 82.15x
oskaloosa.com 1.24% 77.78x
blackheartgoldpants.com 6.47% 77.13x
messengernews.net 2.69% 76.60x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Web attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Iowa Cluster audience is South Dakota Cluster.

Content Affinity Composition Index
South Dakota Cluster 9.27% 21.84x
Illinois College Sports 0.53% 20.76x
Farming & Agriculture 0.41% 18.67x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.11% 15.95x
Nebraska Cluster 15.91% 15.31x
Minnesota Community Business Cluster 1.01% 13.62x
Illinois Education 0.03% 13.47x
Illinois News 15.45% 13.41x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 13.21x
North Dakota Cluster 7.89% 12.44x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Content Affinity attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Iowa Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male