Dstillery Audiences

IOWA CLUSTER

Audience Size: 1.4 Million Devices

Explore the Iowa Cluster Audience

Below you'll find more information about the Iowa Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Iowa Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Iowa Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Iowa Cluster audience is Iowa Hawkeyes Fans.

Interest Composition Index
Iowa Hawkeyes Fans 52.63% 22.49x
Iowa County and Local Fair Visitors 46.43% 13.49x
Tampa and St Petersburg Trip Planners 16.84% 12.90x
Liberal News Readers 13.79% 12.61x
Vacation Rental Accommodation Researchers 10.78% 11.77x
Financial Business Intelligence Researchers 13.94% 11.29x
College Football Fans 25.77% 11.28x
Law Enforcement Officers 20.09% 11.20x
Audio Book Listeners 15.29% 11.19x
March Madness Enthusiasts 24.79% 11.06x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Interest attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Iowa Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Iowa Cluster audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.98x
Buckle 0.03% 1.85x
Eddie Bauer 0.01% 1.78x
Maurices 0.05% 1.66x
Express 0.02% 1.45x
Zumiez 0.02% 1.42x
Journeys 0.03% 1.37x
Carhartt 0.22% 1.29x
The Childrens Place 0.03% 1.25x
Victoria's Secret 0.03% 1.24x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Location attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Iowa Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Iowa Cluster audience is bleedingheartland.com.

Website Composition Index
bleedingheartland.com 1.90% 96.07x
hawkeyenation.com 1.84% 93.50x
cbs2iowa.com 10.00% 91.90x
iowacremation.com 1.09% 90.24x
unipanthers.com 1.64% 88.72x
iawrestle.com 1.31% 88.59x
communitynewspapergroup.com 2.65% 87.12x
hawkeyesports.com 6.09% 86.83x
globegazette.com 5.71% 86.27x
cedarmemorial.com 1.61% 85.86x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Web attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Iowa Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 2.72% 43.21x
South Dakota Cluster 10.78% 24.88x
Illinois College Sports 1.01% 21.43x
Ohio Universities 3.97% 18.27x
Farming & Agriculture 0.39% 16.94x
College Sports 0.38% 16.21x
Illinois News 18.23% 16.12x
New Jersey Travel Location Cluster 4.98% 15.01x
Northern California Cluster 8.83% 14.01x
New Hampshire News 5.78% 13.77x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Content Affinity attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Iowa Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male