Dstillery Audiences

IOWA CLUSTER

Audience Size: 1.7 Million Devices

Explore the Iowa Cluster Audience

Below you'll find more information about the Iowa Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Iowa Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Iowa Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Iowa Cluster audience is Iowa Hawkeyes Fans.

Interest Composition Index
Iowa Hawkeyes Fans 51.98% 19.15x
Liberal News Readers 25.04% 14.00x
Iowa County and Local Fair Visitors 48.57% 13.45x
Financial Business Intelligence Researchers 23.18% 13.02x
Advertising Professionals 22.44% 12.62x
Financial News Readers 21.54% 12.44x
NCAA Fans 23.81% 12.06x
Tampa and St Petersburg Trip Planners 23.63% 12.04x
Rapid City Trip Planners 27.78% 11.95x
Competitive Sports Participants 21.06% 11.90x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Interest attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Iowa Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Iowa Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.27x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Location attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Iowa Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Iowa Cluster audience is hawkeyenation.com.

Website Composition Index
hawkeyenation.com 3.00% 95.01x
communitynewspapergroup.com 1.68% 94.30x
bleedingheartland.com 2.39% 92.79x
cbs2iowa.com 8.19% 91.07x
dearoldgold.com 1.40% 90.00x
whotv.com 8.50% 89.16x
oskaloosa.com 1.02% 87.88x
traveliowa.com 3.98% 87.69x
messengernews.net 2.68% 83.48x
press-citizen.com 8.01% 83.41x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Web attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Iowa Cluster audience is South Dakota Cluster.

Content Affinity Composition Index
South Dakota Cluster 9.50% 21.19x
Farming & Agriculture 0.53% 20.63x
Illinois College Sports 0.44% 18.96x
Nebraska Cluster 16.45% 15.51x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.10% 14.69x
Minnesota Community Business Cluster 1.29% 14.11x
Illinois News 15.24% 13.44x
Central California Cluster 2.37% 12.61x
North Dakota Cluster 8.40% 12.55x
Illinois Education 0.06% 12.54x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Content Affinity attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Iowa Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male