Dstillery Audiences

IOWA CLUSTER

Audience Size: 2.2 Million Devices

Explore the Iowa Cluster Audience

Below you'll find more information about the Iowa Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Iowa Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Iowa Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Iowa Cluster audience is Iowa Hawkeyes Fans.

Interest Composition Index
Iowa Hawkeyes Fans 37.34% 22.72x
Rapid City Trip Planners 17.33% 10.00x
Liberal News Readers 11.56% 8.55x
NCAA Fans 13.05% 8.28x
College Football Fans 14.93% 8.27x
Chicago Cubs Fans 13.91% 8.13x
Farmers 17.19% 8.09x
Country Music Fans 12.06% 8.06x
Online Directory Searchers 13.01% 7.55x
Minnesota Vikings Fans 10.87% 7.49x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Interest attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Iowa Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Iowa Cluster audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 1.54x
LOFT 0.05% 1.36x
Kate Spade 0.02% 1.29x
Madewell 0.02% 1.28x
Carhartt 0.22% 1.20x
Victoria's Secret 0.08% 1.17x
Aeropostale 0.04% 1.13x
Brooks Brothers 0.03% 1.02x
Columbia 0.01% 0.96x
The North Face 0.02% 0.91x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Location attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Iowa Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Iowa Cluster audience is skogman.com.

Website Composition Index
skogman.com 1.34% 159.93x
vizziheartland.com 1.79% 159.34x
toyotadm.com 1.20% 152.95x
cedar-rapids.org 1.38% 151.16x
hawkeyenation.com 1.48% 148.44x
communitynewspapergroup.com 1.22% 148.25x
cbs2iowa.com 2.66% 148.02x
mcfarlandclinic.com 1.52% 147.83x
arl-iowa.org 2.85% 147.67x
ruhlhomes.com 3.24% 146.75x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Web attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Iowa Cluster audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.71% 21.60x
South Dakota Cluster 7.29% 20.41x
Nebraska Cluster 10.79% 14.75x
Farming & Agriculture 2.44% 13.67x
Illinois News 10.04% 13.44x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.24% 11.24x
Local & Travel England - North Midlands 0.03% 10.03x
Assorted Topics #11662 (Viral Media, Paid Traffic) 3.25% 10.02x
North Dakota Cluster 4.50% 9.60x
Wisconsin Travel & Tourism Cluster 6.77% 9.32x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Content Affinity attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Iowa Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male