Dstillery Audiences

IOWA CLUSTER

Audience Size: 2.5 Million Devices

Explore the Iowa Cluster Audience

Below you'll find more information about the Iowa Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Iowa Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Iowa Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Iowa Cluster audience is Iowa Hawkeyes Fans.

Interest Composition Index
Iowa Hawkeyes Fans 36.35% 22.36x
Rapid City Trip Planners 17.72% 9.75x
Liberal News Readers 12.29% 8.50x
College Football Fans 15.69% 8.31x
NCAA Fans 13.98% 8.30x
Chicago Cubs Fans 13.23% 8.13x
Country Music Fans 12.26% 8.11x
Farmers 17.63% 7.88x
Tampa and St Petersburg Trip Planners 12.05% 7.49x
Online Directory Searchers 13.67% 7.45x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Interest attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Iowa Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Iowa Cluster audience is Kate Spade.

Location Composition Index
Kate Spade 0.04% 2.30x
Madewell 0.04% 2.28x
The North Face 0.04% 2.10x
Eddie Bauer 0.02% 1.69x
Columbia 0.01% 1.35x
American Eagle Outfitters 0.06% 1.25x
Carhartt 0.23% 1.19x
Free People 0.02% 1.06x
Aeropostale 0.02% 0.99x
LOFT 0.04% 0.97x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Location attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Iowa Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Iowa Cluster audience is skogman.com.

Website Composition Index
skogman.com 1.18% 155.65x
vizziheartland.com 1.52% 154.78x
ruhlhomes.com 2.47% 148.38x
toyotadm.com 1.09% 147.07x
cedar-rapids.org 1.24% 146.69x
blankparkzoo.com 1.63% 146.52x
arl-iowa.org 2.55% 143.35x
hawkeyenation.com 1.64% 142.86x
mcfarlandclinic.com 1.34% 141.68x
communitynewspapergroup.com 1.33% 140.63x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Web attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Iowa Cluster audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.93% 19.57x
South Dakota Cluster 7.17% 19.03x
Nebraska Cluster 10.90% 13.65x
Farming & Agriculture 2.36% 13.46x
Illinois News 10.11% 12.86x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.20% 11.65x
Assorted Topics (Viral Media, Paid Traffic) 3.39% 9.50x
North Dakota Cluster 4.72% 9.34x
Wisconsin Universities 6.88% 8.97x
Wisconsin Travel & Tourism Cluster 6.74% 8.62x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Content Affinity attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Iowa Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male