Explore the Iowa Cluster Audience
Below you'll find more information about the Iowa Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Iowa Cluster audience.
INTERESTS
The Iowa Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Iowa Cluster audience is Iowa Hawkeyes Fans.
| Interest | Composition | Index |
| Iowa Hawkeyes Fans | 37.34% | 22.72x |
| Rapid City Trip Planners | 17.33% | 10.00x |
| Liberal News Readers | 11.56% | 8.55x |
| NCAA Fans | 13.05% | 8.28x |
| College Football Fans | 14.93% | 8.27x |
| Chicago Cubs Fans | 13.91% | 8.13x |
| Farmers | 17.19% | 8.09x |
| Country Music Fans | 12.06% | 8.06x |
| Online Directory Searchers | 13.01% | 7.55x |
| Minnesota Vikings Fans | 10.87% | 7.49x |
Composition Percentage:
The overlap percentage between the Iowa Cluster audience and the Interest attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Curious about what else the Iowa Cluster audience is interested in?
Sign Up
APPAREL RETAILERS
The Iowa Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Iowa Cluster audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 0.02% | 1.54x |
| LOFT | 0.05% | 1.36x |
| Kate Spade | 0.02% | 1.29x |
| Madewell | 0.02% | 1.28x |
| Carhartt | 0.22% | 1.20x |
| Victoria's Secret | 0.08% | 1.17x |
| Aeropostale | 0.04% | 1.13x |
| Brooks Brothers | 0.03% | 1.02x |
| Columbia | 0.01% | 0.96x |
| The North Face | 0.02% | 0.91x |
Composition Percentage:
The overlap percentage between the Iowa Cluster audience and the Location attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Want to find more of the Iowa Cluster audience in the real world?
Sign Up
WEBSITES
The Iowa Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Iowa Cluster audience is skogman.com.
| Website | Composition | Index |
| skogman.com | 1.34% | 159.93x |
| vizziheartland.com | 1.79% | 159.34x |
| toyotadm.com | 1.20% | 152.95x |
| cedar-rapids.org | 1.38% | 151.16x |
| hawkeyenation.com | 1.48% | 148.44x |
| communitynewspapergroup.com | 1.22% | 148.25x |
| cbs2iowa.com | 2.66% | 148.02x |
| mcfarlandclinic.com | 1.52% | 147.83x |
| arl-iowa.org | 2.85% | 147.67x |
| ruhlhomes.com | 3.24% | 146.75x |
Composition Percentage:
The overlap percentage between the Iowa Cluster audience and the Web attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Want to see more of the websites the Iowa Cluster audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Iowa Cluster audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 0.71% | 21.60x |
| South Dakota Cluster | 7.29% | 20.41x |
| Nebraska Cluster | 10.79% | 14.75x |
| Farming & Agriculture | 2.44% | 13.67x |
| Illinois News | 10.04% | 13.44x |
| Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) | 0.24% | 11.24x |
| Local & Travel England - North Midlands | 0.03% | 10.03x |
| Assorted Topics #11662 (Viral Media, Paid Traffic) | 3.25% | 10.02x |
| North Dakota Cluster | 4.50% | 9.60x |
| Wisconsin Travel & Tourism Cluster | 6.77% | 9.32x |
Composition Percentage:
The overlap percentage between the Iowa Cluster audience and the Content Affinity attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Want to see more of the Content Affinities the Iowa Cluster audience visits?
Sign Up
DEMOGRAPHICS
The Iowa Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
Interested in seeing other demographic characteristics of the Iowa Cluster audience?
Sign Up