Dstillery Audiences

IOWA CLUSTER

Audience Size: 1.8 Million Devices

Explore the Iowa Cluster Audience

Below you'll find more information about the Iowa Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Iowa Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Iowa Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Iowa Cluster audience is Iowa Hawkeyes Fans.

Interest Composition Index
Iowa Hawkeyes Fans 46.51% 19.74x
Iowa County and Local Fair Visitors 50.85% 15.24x
Liberal News Readers 22.03% 10.97x
Rapid City Trip Planners 26.89% 10.83x
Financial Business Intelligence Researchers 20.45% 10.05x
Country Music Fans 21.94% 10.00x
Tampa and St Petersburg Trip Planners 21.13% 9.85x
Financial News Readers 19.22% 9.65x
NCAA Fans 20.62% 9.48x
Conservative News Readers 20.93% 9.42x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Interest attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Iowa Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Iowa Cluster audience is Buckle.

Location Composition Index
Buckle 0.09% 1.57x
Eddie Bauer 0.03% 1.49x
Carhartt 0.08% 1.44x
Dressbarn 0.05% 1.39x
American Eagle Outfitters 0.06% 1.29x
Lululemon 0.04% 1.24x
Chicos 0.05% 1.17x
Johnston and Murphy 0.13% 1.09x
Lane Bryant 0.04% 1.08x
Journeys 0.04% 0.97x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Location attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Iowa Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Iowa Cluster audience is extension.iastate.edu.

Website Composition Index
extension.iastate.edu 4.18% 111.48x
blankparkzoo.com 1.91% 108.31x
vizziheartland.com 1.37% 102.41x
arl-iowa.org 2.27% 98.82x
muscatinejournal.com 2.11% 93.41x
communitynewspapergroup.com 1.61% 92.66x
cr.k12.ia.us 1.42% 92.01x
desmoinesperformingarts.org 1.81% 90.89x
cbs2iowa.com 7.47% 86.73x
hamiltonsfuneralhome.com 3.22% 86.43x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Web attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Iowa Cluster audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.53% 20.59x
South Dakota Cluster 9.38% 19.16x
Farming & Agriculture 2.30% 16.58x
Nebraska Cluster 16.50% 15.97x
Illinois News 14.17% 13.98x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.11% 13.80x
North Dakota Cluster 8.33% 12.67x
Local & Travel England - North Midlands 0.04% 11.40x
Wisconsin Universities 8.74% 11.31x
Missouri Travel & Outdoors Cluster 7.65% 10.72x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Content Affinity attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Iowa Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female