Dstillery Audiences

IOWA CLUSTER

Audience Size: 3.1 Million Devices

Explore the Iowa Cluster Audience

Below you'll find more information about the Iowa Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Iowa Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Iowa Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Iowa Cluster audience is Iowa Hawkeyes Fans.

Interest Composition Index
Iowa Hawkeyes Fans 45.68% 17.82x
Iowa County and Local Fair Visitors 43.77% 14.16x
Liberal News Readers 23.55% 12.74x
Financial Business Intelligence Researchers 21.54% 11.68x
Advertising Professionals 21.12% 10.86x
Financial News Readers 20.57% 10.83x
Rapid City Trip Planners 24.37% 10.81x
Tampa and St Petersburg Trip Planners 20.98% 10.65x
Country Music Fans 21.42% 10.46x
TV Advertising Professionals 18.80% 10.35x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Interest attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Iowa Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Iowa Cluster audience is Maurices.

Location Composition Index
Maurices 0.03% 2.24x
Buckle 0.01% 2.03x
Old Navy 0.02% 1.28x
Victoria's Secret 0.01% 1.27x
Carhartt 0.19% 1.26x
Mens Wearhouse 0.01% 1.23x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Location attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Iowa Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Iowa Cluster audience is bleedingheartland.com.

Website Composition Index
bleedingheartland.com 1.68% 62.91x
hawkeyenation.com 2.04% 62.58x
cyclones.com 1.28% 62.09x
communitynewspapergroup.com 1.75% 62.07x
catchdesmoines.com 1.31% 61.72x
midamericanenergy.com 1.75% 61.15x
oskaloosa.com 1.04% 60.66x
cbs2iowa.com 8.53% 59.91x
dailyiowegian.com 1.05% 59.64x
cedarmemorial.com 1.05% 59.04x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Web attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Iowa Cluster audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.27% 17.89x
South Dakota Cluster 10.11% 16.57x
Farming & Agriculture 1.18% 16.28x
Nebraska Cluster 18.55% 13.65x
North Dakota Cluster 9.69% 10.97x
Illinois News 17.44% 10.95x
Cars, Travel & Food 0.02% 10.78x
Local & Travel England - North Midlands 0.05% 10.22x
Central California Cluster 3.63% 10.15x
Environmental Conservation 0.05% 10.01x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Content Affinity attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Iowa Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male