Explore the Iowa Cluster Audience
Below you'll find more information about the Iowa Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Iowa Cluster audience.
INTERESTS
The Iowa Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Iowa Cluster audience is Iowa Hawkeyes Fans.
| Interest | Composition | Index |
| Iowa Hawkeyes Fans | 45.46% | 18.52x |
| Iowa County and Local Fair Visitors | 47.09% | 15.60x |
| Liberal News Readers | 23.29% | 11.90x |
| Financial Business Intelligence Researchers | 22.06% | 10.76x |
| Rapid City Trip Planners | 24.39% | 10.57x |
| Tampa and St Petersburg Trip Planners | 20.18% | 10.52x |
| Country Music Fans | 20.84% | 10.21x |
| Advertising Professionals | 20.49% | 10.12x |
| Financial News Readers | 20.03% | 10.11x |
| Conservative News Readers | 21.32% | 9.99x |
Composition Percentage:
The overlap percentage between the Iowa Cluster audience and the Interest attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
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APPAREL RETAILERS
The Iowa Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Iowa Cluster audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.01% | 2.16x |
| Maurices | 0.01% | 2.00x |
| Old Navy | 0.02% | 1.76x |
| Victoria's Secret | 0.01% | 1.36x |
| Carhartt | 0.15% | 1.31x |
| Mens Wearhouse | 0.01% | 0.98x |
Composition Percentage:
The overlap percentage between the Iowa Cluster audience and the Location attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
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WEBSITES
The Iowa Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Iowa Cluster audience is arl-iowa.org.
| Website | Composition | Index |
| arl-iowa.org | 1.23% | 68.94x |
| desmoinesperformingarts.org | 1.02% | 66.61x |
| hawkeyenation.com | 2.07% | 66.37x |
| hawkeyesports.com | 1.28% | 66.21x |
| bleedingheartland.com | 1.41% | 65.55x |
| cyclones.com | 1.75% | 64.06x |
| communitynewspapergroup.com | 1.75% | 63.91x |
| catchdesmoines.com | 1.86% | 63.08x |
| cbs2iowa.com | 9.13% | 61.71x |
| hamiltonsfuneralhome.com | 1.36% | 61.43x |
Composition Percentage:
The overlap percentage between the Iowa Cluster audience and the Web attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Iowa Cluster audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 0.37% | 19.23x |
| South Dakota Cluster | 9.30% | 17.16x |
| Farming & Agriculture | 1.44% | 16.37x |
| Nebraska Cluster | 17.71% | 14.19x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.05% | 13.23x |
| Local & Travel England - North Midlands | 0.06% | 12.50x |
| Illinois News | 15.37% | 11.63x |
| North Dakota Cluster | 9.26% | 11.33x |
| Environmental Conservation | 0.05% | 10.74x |
| Cars, Travel & Food | 0.04% | 10.10x |
Composition Percentage:
The overlap percentage between the Iowa Cluster audience and the Content Affinity attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
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DEMOGRAPHICS
The Iowa Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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