Dstillery Audiences

IOWA CLUSTER

Audience Size: 1 Million Devices

Explore the Iowa Cluster Audience

Below you'll find more information about the Iowa Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Iowa Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Iowa Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Iowa Cluster audience is Iowa Hawkeyes Fans.

Interest Composition Index
Iowa Hawkeyes Fans 54.62% 21.68x
Iowa County and Local Fair Visitors 53.11% 13.41x
Vacation Rental Accommodation Researchers 7.61% 12.31x
Financial Business Intelligence Researchers 10.77% 12.04x
Drama Show Watchers 9.65% 11.82x
Audio Book Listeners 11.69% 11.24x
Advertising Professionals 10.05% 10.80x
Rapid City Trip Planners 19.70% 10.42x
Nashville Trip Planners 17.53% 10.34x
March Madness Enthusiasts 21.26% 9.80x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Interest attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Iowa Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Iowa Cluster audience is Maurices.

Location Composition Index
Maurices 0.08% 2.44x
Lane Bryant 0.01% 1.22x
Lululemon 0.01% 1.19x
White House Black Market 0.02% 1.09x
Old Navy 0.02% 1.07x
J. Crew 0.01% 1.07x
LOFT 0.01% 1.06x
Express 0.02% 1.05x
H&M 0.01% 1.04x
Chicos 0.01% 1.03x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Location attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Iowa Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Iowa Cluster audience is hawkeyenation.com.

Website Composition Index
hawkeyenation.com 1.45% 121.61x
hawkeyesports.com 3.87% 118.93x
bleedingheartland.com 1.56% 117.79x
iowacremation.com 1.06% 117.01x
cbs2iowa.com 11.58% 116.66x
varsitybound.com 2.76% 113.48x
globegazette.com 5.19% 110.82x
cedarmemorial.com 1.50% 110.16x
oskaloosa.com 1.17% 109.97x
messengernews.net 2.77% 109.40x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Web attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Iowa Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 1.78% 48.66x
South Dakota Cluster 9.66% 25.55x
Illinois College Sports 0.72% 21.24x
Farming & Agriculture 0.29% 20.26x
Ohio Universities 2.59% 18.47x
College Sports 0.24% 15.84x
Illinois News 14.92% 15.58x
Nebraska Cluster 10.31% 14.02x
Northern California Cluster 6.87% 13.59x
Virginia Athletics 0.10% 12.68x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Content Affinity attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Iowa Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male