Dstillery Audiences

IOWA CLUSTER

Audience Size: 1.6 Million Devices

Explore the Iowa Cluster Audience

Below you'll find more information about the Iowa Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Iowa Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Iowa Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Iowa Cluster audience is Iowa Hawkeyes Fans.

Interest Composition Index
Iowa Hawkeyes Fans 53.25% 20.79x
Iowa County and Local Fair Visitors 46.86% 13.21x
Liberal News Readers 19.02% 12.71x
NCAA Fans 21.90% 11.94x
Tampa and St Petersburg Trip Planners 18.49% 11.67x
Financial Business Intelligence Researchers 17.45% 11.38x
Rapid City Trip Planners 23.81% 11.19x
Financial News Readers 14.99% 10.69x
Advertising Professionals 16.48% 10.64x
Law Enforcement Officers 20.65% 10.62x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Interest attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Iowa Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Iowa Cluster audience is Maurices.

Location Composition Index
Maurices 0.09% 1.93x
Lululemon 0.02% 1.84x
Buckle 0.06% 1.79x
Eddie Bauer 0.02% 1.76x
Chicos 0.03% 1.42x
Lane Bryant 0.03% 1.37x
Dressbarn 0.03% 1.24x
Mens Wearhouse 0.04% 1.21x
Express 0.03% 1.20x
Carhartt 0.30% 1.12x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Location attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Iowa Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Iowa Cluster audience is hawkeyenation.com.

Website Composition Index
hawkeyenation.com 2.63% 109.43x
whotv.com 2.90% 107.67x
bleedingheartland.com 2.06% 106.25x
traveliowa.com 1.47% 104.94x
communitynewspapergroup.com 1.91% 103.78x
cbs2iowa.com 10.47% 100.69x
iowacremation.com 1.08% 98.84x
oskaloosa.com 1.22% 97.62x
cedarmemorial.com 1.60% 93.60x
unipanthers.com 1.34% 93.56x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Web attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Iowa Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.76% 34.49x
South Dakota Cluster 8.97% 22.57x
Illinois College Sports 0.67% 21.12x
Farming & Agriculture 0.40% 18.30x
Illinois News 15.06% 14.34x
Nebraska Cluster 13.23% 14.07x
College Sports 0.29% 13.25x
Minnesota Community Business Cluster 0.45% 11.83x
Virginia Athletics 0.10% 11.74x
Missouri Travel & Outdoors Cluster 8.52% 10.95x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Content Affinity attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Iowa Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male