Explore the Iowa Cluster Audience
Below you'll find more information about the Iowa Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Iowa Cluster audience.
INTERESTS
The Iowa Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Iowa Cluster audience is Iowa Hawkeyes Fans.
| Interest | Composition | Index |
| Iowa Hawkeyes Fans | 54.62% | 21.68x |
| Iowa County and Local Fair Visitors | 53.11% | 13.41x |
| Vacation Rental Accommodation Researchers | 7.61% | 12.31x |
| Financial Business Intelligence Researchers | 10.77% | 12.04x |
| Drama Show Watchers | 9.65% | 11.82x |
| Audio Book Listeners | 11.69% | 11.24x |
| Advertising Professionals | 10.05% | 10.80x |
| Rapid City Trip Planners | 19.70% | 10.42x |
| Nashville Trip Planners | 17.53% | 10.34x |
| March Madness Enthusiasts | 21.26% | 9.80x |
Composition Percentage:
The overlap percentage between the Iowa Cluster audience and the Interest attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
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APPAREL RETAILERS
The Iowa Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Iowa Cluster audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.08% | 2.44x |
| Lane Bryant | 0.01% | 1.22x |
| Lululemon | 0.01% | 1.19x |
| White House Black Market | 0.02% | 1.09x |
| Old Navy | 0.02% | 1.07x |
| J. Crew | 0.01% | 1.07x |
| LOFT | 0.01% | 1.06x |
| Express | 0.02% | 1.05x |
| H&M | 0.01% | 1.04x |
| Chicos | 0.01% | 1.03x |
Composition Percentage:
The overlap percentage between the Iowa Cluster audience and the Location attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
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WEBSITES
The Iowa Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Iowa Cluster audience is hawkeyenation.com.
| Website | Composition | Index |
| hawkeyenation.com | 1.45% | 121.61x |
| hawkeyesports.com | 3.87% | 118.93x |
| bleedingheartland.com | 1.56% | 117.79x |
| iowacremation.com | 1.06% | 117.01x |
| cbs2iowa.com | 11.58% | 116.66x |
| varsitybound.com | 2.76% | 113.48x |
| globegazette.com | 5.19% | 110.82x |
| cedarmemorial.com | 1.50% | 110.16x |
| oskaloosa.com | 1.17% | 109.97x |
| messengernews.net | 2.77% | 109.40x |
Composition Percentage:
The overlap percentage between the Iowa Cluster audience and the Web attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Iowa Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).
| Content Affinity | Composition | Index |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 1.78% | 48.66x |
| South Dakota Cluster | 9.66% | 25.55x |
| Illinois College Sports | 0.72% | 21.24x |
| Farming & Agriculture | 0.29% | 20.26x |
| Ohio Universities | 2.59% | 18.47x |
| College Sports | 0.24% | 15.84x |
| Illinois News | 14.92% | 15.58x |
| Nebraska Cluster | 10.31% | 14.02x |
| Northern California Cluster | 6.87% | 13.59x |
| Virginia Athletics | 0.10% | 12.68x |
Composition Percentage:
The overlap percentage between the Iowa Cluster audience and the Content Affinity attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
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DEMOGRAPHICS
The Iowa Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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