Explore the Iowa Cluster Audience
Below you'll find more information about the Iowa Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Iowa Cluster audience.
INTERESTS
The Iowa Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Iowa Cluster audience is Iowa Hawkeyes Fans.
| Interest | Composition | Index |
| Iowa Hawkeyes Fans | 46.51% | 15.98x |
| Liberal News Readers | 28.47% | 11.17x |
| Iowa County and Local Fair Visitors | 44.38% | 10.58x |
| Financial Business Intelligence Researchers | 25.63% | 10.37x |
| Financial News Readers | 24.00% | 9.98x |
| Rapid City Trip Planners | 28.80% | 9.84x |
| Advertising Professionals | 25.49% | 9.69x |
| Tampa and St Petersburg Trip Planners | 25.62% | 9.59x |
| NCAA Fans | 24.21% | 9.24x |
| Law Enforcement Officers | 27.43% | 9.20x |
Composition Percentage:
The overlap percentage between the Iowa Cluster audience and the Interest attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
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APPAREL RETAILERS
The Iowa Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Iowa Cluster audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.02% | 2.18x |
| Maurices | 0.03% | 1.87x |
| Express | 0.02% | 1.37x |
| Carhartt | 0.23% | 1.36x |
| Mens Wearhouse | 0.02% | 1.35x |
| Old Navy | 0.02% | 1.23x |
| Victoria's Secret | 0.02% | 1.20x |
| American Eagle Outfitters | 0.01% | 1.20x |
| Journeys | 0.02% | 1.14x |
| Lane Bryant | 0.01% | 1.04x |
Composition Percentage:
The overlap percentage between the Iowa Cluster audience and the Location attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
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WEBSITES
The Iowa Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Iowa Cluster audience is catchdesmoines.com.
| Website | Composition | Index |
| catchdesmoines.com | 1.07% | 66.40x |
| cyclones.com | 1.10% | 66.37x |
| communitynewspapergroup.com | 1.68% | 66.23x |
| midamericanenergy.com | 1.44% | 65.92x |
| hawkeyenation.com | 1.92% | 65.25x |
| oskaloosa.com | 1.05% | 63.71x |
| cbs2iowa.com | 8.57% | 63.64x |
| amestrib.com | 4.94% | 62.19x |
| dearoldgold.com | 1.50% | 61.78x |
| bleedingheartland.com | 2.69% | 61.14x |
Composition Percentage:
The overlap percentage between the Iowa Cluster audience and the Web attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Iowa Cluster audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 0.27% | 17.32x |
| Farming & Agriculture | 1.06% | 16.30x |
| South Dakota Cluster | 11.68% | 15.58x |
| Nebraska Cluster | 20.17% | 13.19x |
| North Dakota Cluster | 10.72% | 10.82x |
| Local & Travel England - North Midlands | 0.07% | 10.82x |
| Illinois News | 18.49% | 10.66x |
| Cars, Travel & Food | 0.01% | 10.58x |
| Minnesota Community Business Cluster | 2.74% | 9.89x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.10% | 9.62x |
Composition Percentage:
The overlap percentage between the Iowa Cluster audience and the Content Affinity attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
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DEMOGRAPHICS
The Iowa Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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