Dstillery Audiences

IOWA CLUSTER

Audience Size: 3 Million Devices

Explore the Iowa Cluster Audience

Below you'll find more information about the Iowa Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Iowa Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Iowa Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Iowa Cluster audience is Iowa Hawkeyes Fans.

Interest Composition Index
Iowa Hawkeyes Fans 45.46% 18.52x
Iowa County and Local Fair Visitors 47.09% 15.60x
Liberal News Readers 23.29% 11.90x
Financial Business Intelligence Researchers 22.06% 10.76x
Rapid City Trip Planners 24.39% 10.57x
Tampa and St Petersburg Trip Planners 20.18% 10.52x
Country Music Fans 20.84% 10.21x
Advertising Professionals 20.49% 10.12x
Financial News Readers 20.03% 10.11x
Conservative News Readers 21.32% 9.99x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Interest attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Iowa Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Iowa Cluster audience is Buckle.

Location Composition Index
Buckle 0.01% 2.16x
Maurices 0.01% 2.00x
Old Navy 0.02% 1.76x
Victoria's Secret 0.01% 1.36x
Carhartt 0.15% 1.31x
Mens Wearhouse 0.01% 0.98x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Location attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Iowa Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Iowa Cluster audience is arl-iowa.org.

Website Composition Index
arl-iowa.org 1.23% 68.94x
desmoinesperformingarts.org 1.02% 66.61x
hawkeyenation.com 2.07% 66.37x
hawkeyesports.com 1.28% 66.21x
bleedingheartland.com 1.41% 65.55x
cyclones.com 1.75% 64.06x
communitynewspapergroup.com 1.75% 63.91x
catchdesmoines.com 1.86% 63.08x
cbs2iowa.com 9.13% 61.71x
hamiltonsfuneralhome.com 1.36% 61.43x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Web attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Iowa Cluster audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.37% 19.23x
South Dakota Cluster 9.30% 17.16x
Farming & Agriculture 1.44% 16.37x
Nebraska Cluster 17.71% 14.19x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.05% 13.23x
Local & Travel England - North Midlands 0.06% 12.50x
Illinois News 15.37% 11.63x
North Dakota Cluster 9.26% 11.33x
Environmental Conservation 0.05% 10.74x
Cars, Travel & Food 0.04% 10.10x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Content Affinity attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Iowa Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male