IOWA CLUSTER

Audience Size: 1.6 Million Devices

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Explore the Iowa Cluster Audience

Below you'll find more information about the Iowa Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Iowa Cluster audience.

INTERESTS

The Iowa Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Iowa Cluster audience is Iowa Hawkeyes Fans.

Interest	Composition	Index
Iowa Hawkeyes Fans	51.68%	20.17x
Liberal News Readers	25.86%	15.78x
Iowa County and Local Fair Visitors	48.53%	14.41x
Financial Business Intelligence Researchers	24.22%	14.21x
Financial News Readers	23.19%	13.83x
Advertising Professionals	24.16%	13.72x
Rapid City Trip Planners	29.36%	13.32x
Tampa and St Petersburg Trip Planners	23.79%	13.23x
Cholesterol Researchers	19.90%	12.87x
Law Enforcement Officers	26.32%	12.75x

Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Interest attribute.

Index: A comparison of the Iowa Cluster audience to the internet population.

APPAREL RETAILERS

The Iowa Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Iowa Cluster audience is Maurices.

Location	Composition	Index
Maurices	0.03%	1.79x
Buckle	0.02%	1.60x
Dressbarn	0.01%	1.40x
Victoria's Secret	0.02%	1.33x
Chicos	0.01%	1.28x
Lane Bryant	0.01%	1.28x
Carhartt	0.14%	1.17x
Mens Wearhouse	0.01%	1.08x
Journeys	0.02%	1.03x
American Eagle Outfitters	0.01%	1.00x

Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Location attribute.

Index: A comparison of the Iowa Cluster audience to the internet population.

WEBSITES

The Iowa Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Iowa Cluster audience is hawkeyenation.com.

Website	Composition	Index
hawkeyenation.com	2.54%	96.02x
communitynewspapergroup.com	1.59%	95.06x
bleedingheartland.com	2.79%	93.82x
cbs2iowa.com	7.94%	93.67x
whotv.com	12.01%	89.60x
theisens.com	1.08%	88.65x
dearoldgold.com	1.77%	88.61x
oskaloosa.com	1.03%	88.58x
weareiowa.com	12.68%	86.20x
hawkcentral.com	9.42%	86.16x

Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Web attribute.

Index: A comparison of the Iowa Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Iowa Cluster audience is Illinois College Sports.

Content Affinity	Composition	Index
Illinois College Sports	0.22%	25.62x
Farming & Agriculture	0.72%	24.17x
South Dakota Cluster	10.44%	22.74x
Nebraska Cluster	18.25%	17.28x
Minnesota Community Business Cluster	1.86%	14.86x
Illinois News	16.42%	14.42x
North Dakota Cluster	9.51%	14.14x
Central California Cluster	2.99%	13.77x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.03%	13.26x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.11%	12.94x

Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Content Affinity attribute.

Index: A comparison of the Iowa Cluster audience to the internet population.

DEMOGRAPHICS

The Iowa Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male