Dstillery Audiences

IOWA CLUSTER

Audience Size: 2.4 Million Devices

Explore the Iowa Cluster Audience

Below you'll find more information about the Iowa Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Iowa Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Iowa Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Iowa Cluster audience is Iowa Hawkeyes Fans.

Interest Composition Index
Iowa Hawkeyes Fans 35.67% 25.38x
Rapid City Trip Planners 18.45% 11.67x
Liberal News Readers 13.01% 10.38x
College Football Fans 15.41% 9.64x
Chicago Cubs Fans 12.58% 9.61x
Country Music Fans 12.53% 9.49x
NCAA Fans 13.95% 9.47x
Tampa and St Petersburg Trip Planners 12.39% 9.30x
Farmers 17.18% 8.91x
Online Directory Searchers 12.80% 8.86x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Interest attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Iowa Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Iowa Cluster audience is Dressbarn.

Location Composition Index
Dressbarn 0.06% 2.27x
Buckle 0.13% 1.76x
Eddie Bauer 0.02% 1.59x
Kate Spade 0.01% 1.30x
American Eagle Outfitters 0.03% 1.29x
Lane Bryant 0.04% 1.07x
Free People 0.01% 1.06x
Coach 0.03% 0.95x
White House Black Market 0.06% 0.89x
Mens Wearhouse 0.29% 0.89x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Location attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Iowa Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Iowa Cluster audience is vizziheartland.com.

Website Composition Index
vizziheartland.com 1.63% 117.74x
skogman.com 1.30% 117.31x
ruhlhomes.com 1.98% 115.75x
toyotadm.com 1.12% 112.45x
cedar-rapids.org 1.26% 110.89x
hawkeyenation.com 1.80% 110.16x
arl-iowa.org 2.57% 109.02x
blankparkzoo.com 1.90% 108.65x
mercydesmoines.org 1.73% 107.88x
mcfarlandclinic.com 1.34% 107.56x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Web attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Iowa Cluster audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.89% 20.17x
South Dakota Cluster 7.58% 18.79x
Nebraska Cluster 13.41% 14.28x
Farming & Agriculture 2.50% 14.02x
Illinois News 11.41% 13.01x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.18% 12.25x
North Dakota Cluster 5.62% 9.91x
Wisconsin Universities 7.27% 9.37x
Assorted Topics (Viral Media, Paid Traffic) 4.43% 9.26x
Wisconsin Travel & Tourism Cluster 7.39% 8.83x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Content Affinity attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Iowa Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female