Dstillery Audiences

IOWA CLUSTER

Audience Size: 946.1 Thousand Devices

Explore the Iowa Cluster Audience

Below you'll find more information about the Iowa Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 946.1 thousand unique devices whose actions qualify for the Iowa Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Iowa Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Iowa Cluster audience is Iowa Hawkeyes Fans.

Interest Composition Index
Iowa Hawkeyes Fans 56.66% 18.64x
Iowa County and Local Fair Visitors 59.32% 15.92x
Professional Sound Products Researchers 22.22% 11.48x
Green Bay Packers Fans 21.63% 10.40x
Vermont Trip Planners 14.52% 9.72x
Northwestern Wildcats Fans 25.66% 9.56x
Wyoming Cowboys Fans 9.64% 9.55x
Retired Government Employees 3.96% 9.23x
Business Book Readers 19.70% 9.04x
Kansas City Chiefs Fans 19.40% 8.89x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Interest attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Iowa Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Iowa Cluster audience is Maurices.

Location Composition Index
Maurices 0.05% 2.35x
Buckle 0.01% 1.89x
Journeys 0.01% 1.80x
Mens Wearhouse 0.01% 1.34x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Location attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Iowa Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Iowa Cluster audience is varsitybound.com.

Website Composition Index
varsitybound.com 1.57% 144.08x
hawkeyesports.com 2.00% 143.16x
bleedingheartland.com 1.31% 139.18x
cbs2iowa.com 11.03% 135.02x
unipanthers.com 1.13% 134.21x
wcfcourier.com 10.82% 132.24x
kmch.com 2.07% 132.09x
communitynewspapergroup.com 5.07% 129.97x
messengernews.net 2.59% 129.31x
press-citizen.com 8.69% 128.15x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Web attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Iowa Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.80% 52.22x
South Dakota Cluster 7.92% 24.86x
Farming & Agriculture 0.24% 22.62x
Illinois College Sports 0.65% 19.88x
Ohio Universities 1.20% 15.76x
Illinois News 10.76% 14.44x
Nebraska Cluster 9.74% 14.30x
College Sports 0.18% 13.12x
Virginia Athletics 0.08% 12.79x
New Jersey Travel Location Cluster 1.65% 9.75x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Content Affinity attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Iowa Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male