Dstillery Audiences

IOWA CLUSTER

Audience Size: 2.5 Million Devices

Explore the Iowa Cluster Audience

Below you'll find more information about the Iowa Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Iowa Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Iowa Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Iowa Cluster audience is Iowa Hawkeyes Fans.

Interest Composition Index
Iowa Hawkeyes Fans 45.82% 17.45x
Iowa County and Local Fair Visitors 49.77% 14.63x
Rapid City Trip Planners 26.93% 9.82x
Liberal News Readers 21.67% 9.46x
Country Music Fans 20.82% 8.86x
Tampa and St Petersburg Trip Planners 20.24% 8.66x
Financial Business Intelligence Researchers 20.77% 8.48x
NCAA Fans 20.94% 8.13x
Arizona Wildcats Fans 20.03% 8.10x
Financial News Readers 19.45% 8.06x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Interest attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Iowa Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Iowa Cluster audience is Buckle.

Location Composition Index
Buckle 0.39% 1.82x
Eddie Bauer 0.03% 1.45x
American Eagle Outfitters 0.07% 1.22x
Chicos 0.06% 1.19x
The North Face 0.02% 1.19x
Johnston and Murphy 0.42% 1.12x
Mens Wearhouse 0.43% 1.09x
White House Black Market 0.29% 1.06x
Madewell 0.02% 1.04x
Lane Bryant 0.04% 1.02x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Location attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Iowa Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Iowa Cluster audience is ruhlhomes.com.

Website Composition Index
ruhlhomes.com 1.19% 103.53x
vizziheartland.com 1.58% 102.36x
blankparkzoo.com 1.97% 97.05x
cedar-rapids.org 1.17% 95.63x
extension.iastate.edu 4.02% 95.53x
hawkeyenation.com 1.83% 95.35x
arl-iowa.org 2.33% 93.75x
communitynewspapergroup.com 1.62% 93.55x
mcfarlandclinic.com 1.13% 92.71x
desmoinesperformingarts.org 1.70% 92.70x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Web attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Iowa Cluster audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.67% 19.31x
South Dakota Cluster 9.01% 17.59x
Nebraska Cluster 16.40% 14.70x
Farming & Agriculture 2.64% 14.33x
Illinois News 14.13% 12.88x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.15% 12.26x
North Dakota Cluster 8.04% 11.41x
Wisconsin Universities 8.93% 10.23x
Wisconsin Travel & Tourism Cluster 10.09% 9.54x
Missouri Travel & Outdoors Cluster 7.64% 9.52x
Composition Percentage: The overlap percentage between the Iowa Cluster audience and the Content Affinity attribute.
Index: A comparison of the Iowa Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Iowa Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female