IRELAND CLUSTER

Audience Size: 502.2 Thousand Devices

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Explore the Ireland Cluster Audience

Below you'll find more information about the Ireland Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 502.2 thousand unique devices whose actions qualify for the Ireland Cluster audience.

INTERESTS

The Ireland Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ireland Cluster audience is United Kingdom News Readers.

Interest	Composition	Index
United Kingdom News Readers	60.19%	29.44x
Liberal News Readers	52.60%	27.90x
Cholesterol Researchers	45.93%	27.08x
Women’s Lifestyle Blogs Researchers	48.93%	26.72x
TV Advertising Professionals	48.34%	26.57x
Advertising Professionals	48.01%	26.52x
Boston Trip Planners	50.04%	26.18x
Entertainment Industry Decision Makers	48.93%	25.81x
Readers of South Asian Content	48.22%	25.77x
Financial News Readers	45.90%	25.38x

Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Interest attribute.

Index: A comparison of the Ireland Cluster audience to the internet population.

APPAREL RETAILERS

The Ireland Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ireland Cluster audience is Jos A. Bank Clothiers.

Location	Composition	Index
Jos A. Bank Clothiers	0.02%	2.20x
LOFT	0.01%	1.47x
Chicos	0.01%	1.37x
White House Black Market	0.01%	1.35x
Buckle	0.01%	0.96x
Carhartt	0.09%	0.80x
Maurices	0.01%	0.79x
Journeys	0.01%	0.72x
Victoria's Secret	0.01%	0.68x

Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Location attribute.

Index: A comparison of the Ireland Cluster audience to the internet population.

WEBSITES

The Ireland Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ireland Cluster audience is irishexaminer.com.

Website	Composition	Index
irishexaminer.com	7.11%	241.99x
maravipost.com	2.43%	166.61x
tatler.com	2.45%	145.81x
irishtimes.com	69.89%	109.85x
newsinlevels.com	1.71%	100.71x
timesofmalta.com	1.66%	97.34x
japantoday.com	2.24%	96.92x
irishcentral.com	34.25%	92.65x
sputniknews.com	2.99%	88.05x
manrepeller.com	6.20%	84.18x

Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Web attribute.

Index: A comparison of the Ireland Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ireland Cluster audience is Scotland Travel.

Content Affinity	Composition	Index
Scotland Travel	0.35%	69.58x
Local & Travel England - North Midlands	0.34%	55.09x
Local & Travel England - Northern England	0.93%	53.80x
Local & Travel England - East Midlands	0.44%	52.61x
Environmental Conservation	0.24%	51.19x
Mysticism	0.27%	36.05x
Australia & New Zealand Media	5.37%	33.86x
Video Content Sites	2.69%	31.27x
Middle East News	7.51%	28.35x
Saskatchewan Media & Retail Cluster	0.26%	27.26x

Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Content Affinity attribute.

Index: A comparison of the Ireland Cluster audience to the internet population.

DEMOGRAPHICS

The Ireland Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male