Dstillery Audiences

IRELAND CLUSTER

Audience Size: 1 Million Devices

Explore the Ireland Cluster Audience

Below you'll find more information about the Ireland Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Ireland Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Ireland Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ireland Cluster audience is Ireland Trip Planners.

Interest Composition Index
Ireland Trip Planners 52.12% 20.38x
Liberal News Readers 40.09% 20.37x
United Kingdom News Readers 45.97% 20.27x
Entertainment Industry Decision Makers 38.62% 18.90x
TV Advertising Professionals 38.94% 18.58x
Financial News Readers 36.07% 18.32x
Readers of South Asian Content 38.01% 18.11x
Boston Trip Planners 37.83% 18.08x
Advertising Professionals 38.85% 17.71x
Entertainment & Tabloid Magazine Readers 37.89% 17.65x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Interest attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ireland Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ireland Cluster audience is The North Face.

Location Composition Index
The North Face 0.02% 2.20x
Uniqlo 0.01% 1.73x
Armani 0.02% 1.60x
Urban Outfitters 0.03% 1.46x
Jos A. Bank Clothiers 0.04% 1.43x
Ann Taylor 0.01% 1.42x
Madewell 0.02% 1.36x
Forever 21 0.04% 1.34x
Lululemon 0.03% 1.32x
Hugo Boss 0.02% 1.28x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Location attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ireland Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ireland Cluster audience is visitdublin.com.

Website Composition Index
visitdublin.com 1.68% 171.54x
irishexaminer.com 25.65% 98.89x
ireland.com 13.95% 95.50x
irishtimes.com 51.28% 79.63x
irishcentral.com 34.32% 75.89x
irelandbeforeyoudie.com 3.98% 71.04x
thecourtjeweller.com 1.05% 70.79x
libraryireland.com 1.04% 62.22x
irishnews.com 2.28% 60.76x
heraldscotland.com 3.12% 49.74x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Web attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ireland Cluster audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.23% 57.28x
England Tourism 0.15% 50.76x
Local & Travel England - Northern England 0.44% 49.59x
Scotland Travel 0.66% 43.87x
Environmental Conservation 0.21% 40.59x
London Tourism & Events 0.61% 36.13x
Home Décor, Furniture, & Decorating 0.02% 28.20x
Local & Travel England - East Midlands 0.42% 28.15x
London Tourism 0.28% 27.32x
Mysticism 0.39% 24.51x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Content Affinity attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ireland Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female