Explore the Ireland Cluster Audience
Below you'll find more information about the Ireland Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 52.5 thousand unique devices whose actions qualify for the Ireland Cluster audience.
INTERESTS
The Ireland Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ireland Cluster audience is Streaming British TV Users.
| Interest | Composition | Index |
| Streaming British TV Users | 24.96% | 36.66x |
| United Kingdom News Readers | 30.38% | 33.07x |
| Ireland Trip Planners | 50.68% | 32.54x |
| Women’s Lifestyle Blogs Researchers | 12.48% | 30.79x |
| Grandparents | 14.14% | 25.88x |
| St Patricks Day Celebrators | 41.65% | 24.82x |
| Ivy League College Researchers | 8.27% | 24.16x |
| Women’s Fashion Blogs Readers | 18.95% | 23.56x |
| New Zealand Trip Planners | 42.56% | 23.25x |
| Mens Fitness Publication Readers | 18.50% | 22.70x |
Composition Percentage:
The overlap percentage between the Ireland Cluster audience and the Interest attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
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APPAREL RETAILERS
The Ireland Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ireland Cluster audience is The Childrens Place.
| Location | Composition | Index |
| The Childrens Place | 0.01% | 1.99x |
| Michael Kors | 0.01% | 1.69x |
| Zumiez | 0.02% | 1.67x |
| LOFT | 0.02% | 1.61x |
| White House Black Market | 0.02% | 1.20x |
| Maurices | 0.02% | 1.14x |
| Hollister | 0.01% | 1.09x |
| Banana Republic | 0.01% | 0.83x |
Composition Percentage:
The overlap percentage between the Ireland Cluster audience and the Location attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
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WEBSITES
The Ireland Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Ireland Cluster audience is irishcentral.com.
| Website | Composition | Index |
| irishcentral.com | 39.13% | 227.18x |
| heraldscotland.com | 4.39% | 50.58x |
| channelnewsasia.com | 5.36% | 44.33x |
| straitstimes.com | 4.69% | 42.77x |
| stcatharinesstandard.ca | 3.95% | 39.19x |
| retail-insider.com | 4.97% | 37.76x |
| dailyhive.com | 11.73% | 36.55x |
| sootoday.com | 3.40% | 36.36x |
| teamtalk.com | 5.12% | 36.01x |
| skysports.com | 6.27% | 35.81x |
Composition Percentage:
The overlap percentage between the Ireland Cluster audience and the Web attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ireland Cluster audience is Quebec Vacations.
| Content Affinity | Composition | Index |
| Quebec Vacations | 1.47% | 33.03x |
| Perfume, Makeup & Cosmetics | 0.46% | 27.03x |
| Canada Tourism Research Cluster | 7.64% | 25.15x |
| Video Content Sites | 0.49% | 23.79x |
| Vancouver British Columbia Research Cluster | 1.50% | 23.39x |
| Asia Travel | 12.02% | 23.38x |
| Canada Consumer Product Cluster | 0.95% | 23.34x |
| Canadian Lifestyle | 7.27% | 23.22x |
| Canada Business Cluster | 4.20% | 23.03x |
| Travel, Food, Fashion & Fitness | 1.35% | 22.82x |
Composition Percentage:
The overlap percentage between the Ireland Cluster audience and the Content Affinity attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
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DEMOGRAPHICS
The Ireland Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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