Dstillery Audiences

IRELAND CLUSTER

Audience Size: 703.3 Thousand Devices

Explore the Ireland Cluster Audience

Below you'll find more information about the Ireland Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 703.3 thousand unique devices whose actions qualify for the Ireland Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Ireland Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ireland Cluster audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 31.04% 22.19x
Entertainment Industry Decision Makers 27.24% 21.32x
TV Advertising Professionals 28.60% 20.89x
Readers of South Asian Content 27.76% 20.06x
Boston Trip Planners 30.23% 19.70x
Entertainment & Tabloid Magazine Readers 26.51% 19.63x
Readers of Filipinos Content 27.72% 19.47x
Social Liberals 28.14% 19.31x
Readers of Japanese Content 28.12% 19.16x
LGBT Activists 30.46% 19.13x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Interest attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ireland Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ireland Cluster audience is Everlane.

Location Composition Index
Everlane 0.01% 2.44x
Intermix 0.02% 1.90x
Bonobos 0.11% 1.89x
Ralph Lauren 0.03% 1.81x
Topshop 0.02% 1.75x
Supreme 0.02% 1.74x
Uniqlo 0.03% 1.65x
Talbots 0.06% 1.49x
LL Bean 0.01% 1.44x
Ann Taylor 0.03% 1.37x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Location attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ireland Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ireland Cluster audience is ireland.com.

Website Composition Index
ireland.com 22.86% 120.23x
irishexaminer.com 22.39% 109.25x
irishtimes.com 44.97% 104.30x
irelandbeforeyoudie.com 4.88% 99.96x
irishnews.com 2.46% 83.69x
libraryireland.com 1.29% 82.73x
irishcentral.com 45.90% 80.45x
cietours.com 1.27% 74.05x
ireland-calling.com 4.30% 58.44x
irishamericanmom.com 1.09% 49.87x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Web attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ireland Cluster audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.22% 66.38x
Local & Travel England - Northern England 0.46% 50.23x
England Tourism 0.25% 48.08x
Scotland Travel 1.04% 44.87x
Environmental Conservation 0.21% 38.26x
Home Décor, Furniture, & Decorating 0.07% 34.19x
London Tourism & Events 0.83% 33.80x
London Tourism 0.70% 29.97x
Local & Travel England - East Midlands 0.52% 29.09x
Assorted Topics (Elderly, Europe, Viral Media) 0.06% 24.36x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Content Affinity attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ireland Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male