Dstillery Audiences

IRELAND CLUSTER

Audience Size: 67 Thousand Devices

Explore the Ireland Cluster Audience

Below you'll find more information about the Ireland Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 67 thousand unique devices whose actions qualify for the Ireland Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Ireland Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ireland Cluster audience is St Patricks Day Celebrators.

Interest Composition Index
St Patricks Day Celebrators 37.92% 60.66x
Cholesterol Researchers 11.63% 32.20x
Streaming British TV Users 32.78% 31.43x
United Kingdom News Readers 37.16% 31.00x
Mens Fitness Publication Readers 18.28% 30.67x
Ireland Trip Planners 56.65% 29.00x
Liberal News Readers 29.31% 27.94x
Women’s Lifestyle Blogs Researchers 18.58% 27.54x
Ivy League College Researchers 16.77% 27.07x
TV Advertising Professionals 18.73% 26.47x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Interest attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ireland Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ireland Cluster audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.03% 2.48x
Talbots 0.03% 2.42x
Chicos 0.03% 2.24x
White House Black Market 0.03% 2.22x
Old Navy 0.04% 2.15x
The Childrens Place 0.01% 1.99x
Gap 0.01% 1.83x
Buckle 0.03% 1.82x
Lane Bryant 0.03% 1.80x
Michael Kors 0.01% 1.69x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Location attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ireland Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ireland Cluster audience is irishtimes.com.

Website Composition Index
irishtimes.com 43.90% 396.29x
irishcentral.com 39.35% 236.70x
uexpress.com 3.95% 47.41x
heraldscotland.com 4.79% 41.02x
huffingtonpost.ca 4.87% 38.45x
timescolonist.com 4.04% 38.11x
thecourtjeweller.com 3.14% 37.76x
skysports.com 8.24% 33.72x
iheartbritishtv.com 2.74% 33.40x
thespec.com 2.91% 32.32x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Web attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ireland Cluster audience is Local & Travel England - Northern England.

Content Affinity Composition Index
Local & Travel England - Northern England 1.36% 88.36x
Music Education 0.44% 28.57x
Canadian Lifestyle 2.57% 22.23x
Canada Consumer Product Cluster 1.06% 22.02x
Australia & New Zealand Media 2.07% 21.96x
Celebrity Gossip 0.44% 21.77x
Video Content Sites 0.53% 21.46x
Vancouver British Columbia Research Cluster 2.01% 20.19x
Ontario Canada Cluster 0.62% 20.09x
Asia Travel 11.99% 19.91x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Content Affinity attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ireland Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male