Dstillery Audiences

IRELAND CLUSTER

Audience Size: 133.2 Thousand Devices

Explore the Ireland Cluster Audience

Below you'll find more information about the Ireland Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 133.2 thousand unique devices whose actions qualify for the Ireland Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Ireland Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ireland Cluster audience is St Patricks Day Celebrators.

Interest Composition Index
St Patricks Day Celebrators 39.01% 36.22x
Cholesterol Researchers 21.23% 27.39x
United Kingdom News Readers 41.49% 27.07x
Ireland Trip Planners 57.20% 26.70x
Liberal News Readers 26.67% 24.62x
Streaming British TV Users 35.56% 23.99x
Ivy League College Researchers 22.95% 23.93x
Boston Trip Planners 24.47% 23.54x
Mens Fitness Publication Readers 24.12% 23.02x
TV Advertising Professionals 27.15% 22.97x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Interest attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ireland Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ireland Cluster audience is Dressbarn.

Location Composition Index
Dressbarn 0.03% 3.50x
J. Crew 0.01% 2.71x
Hollister 0.01% 1.87x
Banana Republic 0.01% 1.75x
Gap 0.01% 1.71x
Gymboree 0.01% 1.61x
The Childrens Place 0.02% 1.55x
White House Black Market 0.01% 1.54x
Coach 0.01% 1.48x
Old Navy 0.02% 1.35x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Location attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ireland Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ireland Cluster audience is irishtimes.com.

Website Composition Index
irishtimes.com 62.28% 193.37x
irishcentral.com 37.27% 133.19x
irishpost.com 11.23% 81.79x
irelandbeforeyoudie.com 5.96% 66.76x
theirishroadtrip.com 3.32% 54.14x
cornwalllive.com 3.18% 50.31x
cruxnow.com 2.01% 46.82x
devonlive.com 1.48% 40.63x
nottinghampost.com 2.12% 40.60x
arabnews.com 2.34% 39.15x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Web attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ireland Cluster audience is Local & Travel England - Northern England.

Content Affinity Composition Index
Local & Travel England - Northern England 0.87% 66.58x
Canada Travel & Tourism 0.47% 31.57x
Australia & New Zealand Media 2.25% 28.38x
Canada Shopping - Lifestyle and Mommy Blogs 1.63% 22.41x
Canada Consumer Product Cluster 1.36% 21.64x
Video Content Sites 0.54% 21.60x
Feminism 0.33% 20.99x
Celebrity Gossip 0.66% 20.39x
Yoga & Meditation 0.22% 18.18x
Perfume, Makeup & Cosmetics 0.30% 18.14x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Content Affinity attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ireland Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male