Explore the Ireland Cluster Audience
Below you'll find more information about the Ireland Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Ireland Cluster audience.
INTERESTS
The Ireland Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ireland Cluster audience is Ireland Trip Planners.
| Interest | Composition | Index |
| Ireland Trip Planners | 52.12% | 20.38x |
| Liberal News Readers | 40.09% | 20.37x |
| United Kingdom News Readers | 45.97% | 20.27x |
| Entertainment Industry Decision Makers | 38.62% | 18.90x |
| TV Advertising Professionals | 38.94% | 18.58x |
| Financial News Readers | 36.07% | 18.32x |
| Readers of South Asian Content | 38.01% | 18.11x |
| Boston Trip Planners | 37.83% | 18.08x |
| Advertising Professionals | 38.85% | 17.71x |
| Entertainment & Tabloid Magazine Readers | 37.89% | 17.65x |
Composition Percentage:
The overlap percentage between the Ireland Cluster audience and the Interest attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
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APPAREL RETAILERS
The Ireland Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ireland Cluster audience is The North Face.
| Location | Composition | Index |
| The North Face | 0.02% | 2.20x |
| Uniqlo | 0.01% | 1.73x |
| Armani | 0.02% | 1.60x |
| Urban Outfitters | 0.03% | 1.46x |
| Jos A. Bank Clothiers | 0.04% | 1.43x |
| Ann Taylor | 0.01% | 1.42x |
| Madewell | 0.02% | 1.36x |
| Forever 21 | 0.04% | 1.34x |
| Lululemon | 0.03% | 1.32x |
| Hugo Boss | 0.02% | 1.28x |
Composition Percentage:
The overlap percentage between the Ireland Cluster audience and the Location attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
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WEBSITES
The Ireland Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Ireland Cluster audience is visitdublin.com.
| Website | Composition | Index |
| visitdublin.com | 1.68% | 171.54x |
| irishexaminer.com | 25.65% | 98.89x |
| ireland.com | 13.95% | 95.50x |
| irishtimes.com | 51.28% | 79.63x |
| irishcentral.com | 34.32% | 75.89x |
| irelandbeforeyoudie.com | 3.98% | 71.04x |
| thecourtjeweller.com | 1.05% | 70.79x |
| libraryireland.com | 1.04% | 62.22x |
| irishnews.com | 2.28% | 60.76x |
| heraldscotland.com | 3.12% | 49.74x |
Composition Percentage:
The overlap percentage between the Ireland Cluster audience and the Web attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ireland Cluster audience is Local & Travel England - North Midlands.
| Content Affinity | Composition | Index |
| Local & Travel England - North Midlands | 0.23% | 57.28x |
| England Tourism | 0.15% | 50.76x |
| Local & Travel England - Northern England | 0.44% | 49.59x |
| Scotland Travel | 0.66% | 43.87x |
| Environmental Conservation | 0.21% | 40.59x |
| London Tourism & Events | 0.61% | 36.13x |
| Home Décor, Furniture, & Decorating | 0.02% | 28.20x |
| Local & Travel England - East Midlands | 0.42% | 28.15x |
| London Tourism | 0.28% | 27.32x |
| Mysticism | 0.39% | 24.51x |
Composition Percentage:
The overlap percentage between the Ireland Cluster audience and the Content Affinity attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
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DEMOGRAPHICS
The Ireland Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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