Dstillery Audiences

IRELAND CLUSTER

Audience Size: 1.1 Million Devices

Explore the Ireland Cluster Audience

Below you'll find more information about the Ireland Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Ireland Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Ireland Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ireland Cluster audience is United Kingdom News Readers.

Interest Composition Index
United Kingdom News Readers 47.96% 24.86x
Liberal News Readers 43.98% 23.80x
Entertainment Industry Decision Makers 41.16% 22.73x
TV Advertising Professionals 40.75% 22.44x
Women’s Lifestyle Blogs Researchers 41.93% 22.22x
Readers of South Asian Content 40.33% 22.14x
Entertainment & Tabloid Magazine Readers 42.33% 21.76x
Financial News Readers 40.64% 21.40x
Advertising Professionals 41.32% 21.24x
Boston Trip Planners 39.97% 20.76x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Interest attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ireland Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ireland Cluster audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.58x
Mens Wearhouse 0.01% 1.53x
Maurices 0.01% 1.16x
Carhartt 0.13% 1.09x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Location attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ireland Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ireland Cluster audience is ireland.com.

Website Composition Index
ireland.com 5.73% 86.83x
irishexaminer.com 18.52% 82.08x
irishtimes.com 67.27% 55.15x
maravipost.com 3.91% 55.05x
irishcentral.com 27.62% 51.47x
star2.com 1.70% 49.42x
laineygossip.com 2.71% 47.89x
archaeology.org 2.46% 47.25x
connexionfrance.com 3.25% 47.11x
newsinlevels.com 2.22% 46.82x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Web attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ireland Cluster audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.25% 49.12x
England Tourism 0.06% 48.17x
Environmental Conservation 0.23% 44.02x
Scotland Travel 0.40% 40.21x
Local & Travel England - Northern England 0.59% 35.58x
London Tourism & Events 0.38% 34.65x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.35% 26.75x
Australia & New Zealand Media 6.53% 24.48x
London Tourism 0.09% 23.30x
Cars, Travel & Food 0.04% 21.31x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Content Affinity attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ireland Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female