Dstillery Audiences

IRELAND CLUSTER

Audience Size: 1 Million Devices

Explore the Ireland Cluster Audience

Below you'll find more information about the Ireland Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Ireland Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Ireland Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ireland Cluster audience is United Kingdom News Readers.

Interest Composition Index
United Kingdom News Readers 48.82% 22.10x
Liberal News Readers 44.25% 21.76x
Ireland Trip Planners 49.36% 21.01x
Financial News Readers 39.46% 19.87x
Entertainment Industry Decision Makers 41.93% 19.85x
TV Advertising Professionals 41.70% 19.78x
Boston Trip Planners 40.47% 19.54x
Advertising Professionals 41.08% 19.25x
Readers of South Asian Content 42.03% 19.24x
Entertainment & Tabloid Magazine Readers 41.83% 19.07x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Interest attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ireland Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ireland Cluster audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.01% 1.77x
Talbots 0.03% 1.61x
Free People 0.02% 1.52x
American Apparel 0.02% 1.46x
Jos A. Bank Clothiers 0.03% 1.45x
Brooks Brothers 0.02% 1.41x
Banana Republic 0.04% 1.38x
J. Crew 0.03% 1.36x
LOFT 0.04% 1.36x
Zara 0.01% 1.32x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Location attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ireland Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ireland Cluster audience is visitdublin.com.

Website Composition Index
visitdublin.com 1.25% 148.05x
irishexaminer.com 22.65% 90.38x
ireland.com 9.99% 89.43x
irishtimes.com 55.08% 66.85x
irishcentral.com 30.36% 62.45x
irishnews.com 2.37% 48.44x
thecourtjeweller.com 1.33% 48.13x
tatler.com 2.40% 47.77x
libraryireland.com 1.10% 46.81x
maravipost.com 4.15% 42.55x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Web attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ireland Cluster audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.28% 58.15x
England Tourism 0.12% 50.97x
Local & Travel England - Northern England 0.58% 48.89x
Scotland Travel 0.54% 43.96x
Environmental Conservation 0.23% 42.47x
London Tourism & Events 0.55% 36.89x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.14% 29.11x
Australia & New Zealand Media 7.11% 24.92x
London Tourism 0.19% 24.53x
Mysticism 0.43% 24.22x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Content Affinity attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ireland Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female