Explore the Ireland Cluster Audience
Below you'll find more information about the Ireland Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Ireland Cluster audience.
INTERESTS
The Ireland Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ireland Cluster audience is United Kingdom News Readers.
| Interest | Composition | Index |
| United Kingdom News Readers | 50.41% | 22.28x |
| Liberal News Readers | 45.93% | 21.72x |
| Ireland Trip Planners | 48.16% | 20.48x |
| Financial News Readers | 41.71% | 20.21x |
| TV Advertising Professionals | 42.73% | 20.17x |
| Entertainment Industry Decision Makers | 43.05% | 20.15x |
| Readers of South Asian Content | 42.78% | 19.92x |
| Women’s Lifestyle Blogs Researchers | 42.63% | 19.90x |
| Boston Trip Planners | 40.68% | 19.77x |
| Advertising Professionals | 42.47% | 19.64x |
Composition Percentage:
The overlap percentage between the Ireland Cluster audience and the Interest attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
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WEBSITES
The Ireland Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Ireland Cluster audience is visitdublin.com.
| Website | Composition | Index |
| visitdublin.com | 1.01% | 139.33x |
| irishexaminer.com | 20.93% | 87.38x |
| ireland.com | 8.37% | 86.97x |
| irishtimes.com | 58.65% | 61.46x |
| irishcentral.com | 29.75% | 54.12x |
| tatler.com | 2.47% | 50.12x |
| maravipost.com | 4.24% | 46.40x |
| irishnews.com | 2.39% | 45.56x |
| star2.com | 1.96% | 42.50x |
| laineygossip.com | 3.06% | 41.24x |
Composition Percentage:
The overlap percentage between the Ireland Cluster audience and the Web attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ireland Cluster audience is Local & Travel England - North Midlands.
| Content Affinity | Composition | Index |
| Local & Travel England - North Midlands | 0.26% | 56.32x |
| England Tourism | 0.09% | 47.53x |
| Local & Travel England - Northern England | 0.59% | 45.54x |
| Scotland Travel | 0.49% | 42.56x |
| Environmental Conservation | 0.21% | 41.19x |
| London Tourism & Events | 0.48% | 37.50x |
| London Tourism | 0.16% | 26.99x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.06% | 25.93x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.10% | 25.90x |
| Australia & New Zealand Media | 6.81% | 24.70x |
Composition Percentage:
The overlap percentage between the Ireland Cluster audience and the Content Affinity attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
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DEMOGRAPHICS
The Ireland Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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