Dstillery Audiences

IRELAND CLUSTER

Audience Size: 857 Thousand Devices

Explore the Ireland Cluster Audience

Below you'll find more information about the Ireland Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 857 thousand unique devices whose actions qualify for the Ireland Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Ireland Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ireland Cluster audience is Ireland Trip Planners.

Interest Composition Index
Ireland Trip Planners 55.38% 20.48x
Liberal News Readers 39.27% 18.49x
Entertainment Industry Decision Makers 37.24% 16.97x
Boston Trip Planners 38.13% 16.96x
TV Advertising Professionals 37.94% 16.88x
Financial News Readers 34.52% 16.40x
Advertising Professionals 37.31% 16.29x
Financial Business Intelligence Researchers 34.91% 16.29x
Readers of South Asian Content 36.67% 16.28x
LGBT Activists 40.94% 16.16x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Interest attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ireland Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ireland Cluster audience is Everlane.

Location Composition Index
Everlane 0.01% 2.75x
Supreme 0.01% 1.85x
Bonobos 0.12% 1.75x
Armani 0.03% 1.62x
Topshop 0.03% 1.51x
Tommy Bahama 0.03% 1.37x
J. Crew 0.02% 1.34x
REI 0.02% 1.34x
Mens Wearhouse 0.48% 1.27x
Ralph Lauren 0.01% 1.27x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Location attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ireland Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ireland Cluster audience is visitdublin.com.

Website Composition Index
visitdublin.com 2.19% 190.30x
ireland.com 16.91% 106.28x
irishexaminer.com 25.48% 98.29x
irelandbeforeyoudie.com 4.32% 85.26x
irishtimes.com 51.39% 82.37x
irishcentral.com 40.18% 79.06x
irishnews.com 2.39% 77.10x
libraryireland.com 1.15% 71.82x
ireland-calling.com 4.01% 56.96x
thecourtjeweller.com 1.11% 56.42x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Web attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ireland Cluster audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.23% 60.72x
England Tourism 0.20% 52.89x
Local & Travel England - Northern England 0.46% 49.33x
Scotland Travel 0.78% 45.01x
Environmental Conservation 0.22% 41.56x
London Tourism & Events 0.67% 35.43x
Home Décor, Furniture, & Decorating 0.04% 31.38x
London Tourism 0.41% 30.21x
Local & Travel England - East Midlands 0.45% 28.01x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.24% 25.11x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Content Affinity attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ireland Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male