Dstillery Audiences

IRELAND CLUSTER

Audience Size: 280.3 Thousand Devices

Explore the Ireland Cluster Audience

Below you'll find more information about the Ireland Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 280.3 thousand unique devices whose actions qualify for the Ireland Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Ireland Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ireland Cluster audience is United Kingdom News Readers.

Interest Composition Index
United Kingdom News Readers 56.45% 28.07x
Cholesterol Researchers 39.77% 27.61x
TV Advertising Professionals 44.87% 27.15x
Liberal News Readers 47.71% 26.80x
Boston Trip Planners 43.41% 26.51x
Women’s Lifestyle Blogs Researchers 45.08% 25.85x
Advertising Professionals 44.59% 25.60x
Entertainment Industry Decision Makers 44.69% 25.16x
Readers of South Asian Content 43.97% 24.87x
Executive and C-Suite 39.29% 24.75x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Interest attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ireland Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ireland Cluster audience is Madewell.

Location Composition Index
Madewell 0.01% 3.35x
Talbots 0.02% 2.05x
J. Crew 0.01% 1.92x
Lululemon 0.01% 1.78x
Banana Republic 0.02% 1.46x
American Eagle Outfitters 0.02% 1.33x
Zumiez 0.01% 1.29x
Chicos 0.02% 1.21x
Carhartt 0.18% 1.13x
White House Black Market 0.01% 1.02x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Location attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ireland Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ireland Cluster audience is irishtimes.com.

Website Composition Index
irishtimes.com 69.54% 130.03x
irishcentral.com 33.45% 105.39x
manrepeller.com 3.61% 94.65x
ireland-calling.com 2.48% 88.42x
allkpop.com 2.98% 85.49x
ekathimerini.com 2.53% 81.91x
irishnews.com 3.96% 81.08x
libraryireland.com 1.43% 78.35x
whatkatewore.com 1.65% 75.72x
iharare.com 1.92% 68.19x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Web attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ireland Cluster audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.38% 69.84x
Scotland Travel 0.27% 67.07x
Local & Travel England - East Midlands 0.50% 65.74x
Local & Travel England - Northern England 0.81% 56.95x
Mysticism 0.15% 34.03x
Australia & New Zealand Media 4.24% 33.79x
Canada Travel & Tourism 0.47% 28.58x
Saskatchewan Media & Retail Cluster 0.15% 27.25x
Middle East News 5.43% 27.22x
Video Content Sites 1.43% 26.81x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Content Affinity attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ireland Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male