Explore the Ireland Cluster Audience
Below you'll find more information about the Ireland Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 67 thousand unique devices whose actions qualify for the Ireland Cluster audience.
INTERESTS
The Ireland Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ireland Cluster audience is St Patricks Day Celebrators.
| Interest | Composition | Index |
| St Patricks Day Celebrators | 37.92% | 60.66x |
| Cholesterol Researchers | 11.63% | 32.20x |
| Streaming British TV Users | 32.78% | 31.43x |
| United Kingdom News Readers | 37.16% | 31.00x |
| Mens Fitness Publication Readers | 18.28% | 30.67x |
| Ireland Trip Planners | 56.65% | 29.00x |
| Liberal News Readers | 29.31% | 27.94x |
| Women’s Lifestyle Blogs Researchers | 18.58% | 27.54x |
| Ivy League College Researchers | 16.77% | 27.07x |
| TV Advertising Professionals | 18.73% | 26.47x |
Composition Percentage:
The overlap percentage between the Ireland Cluster audience and the Interest attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
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APPAREL RETAILERS
The Ireland Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ireland Cluster audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.03% | 2.48x |
| Talbots | 0.03% | 2.42x |
| Chicos | 0.03% | 2.24x |
| White House Black Market | 0.03% | 2.22x |
| Old Navy | 0.04% | 2.15x |
| The Childrens Place | 0.01% | 1.99x |
| Gap | 0.01% | 1.83x |
| Buckle | 0.03% | 1.82x |
| Lane Bryant | 0.03% | 1.80x |
| Michael Kors | 0.01% | 1.69x |
Composition Percentage:
The overlap percentage between the Ireland Cluster audience and the Location attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
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WEBSITES
The Ireland Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Ireland Cluster audience is irishtimes.com.
| Website | Composition | Index |
| irishtimes.com | 43.90% | 396.29x |
| irishcentral.com | 39.35% | 236.70x |
| uexpress.com | 3.95% | 47.41x |
| heraldscotland.com | 4.79% | 41.02x |
| huffingtonpost.ca | 4.87% | 38.45x |
| timescolonist.com | 4.04% | 38.11x |
| thecourtjeweller.com | 3.14% | 37.76x |
| skysports.com | 8.24% | 33.72x |
| iheartbritishtv.com | 2.74% | 33.40x |
| thespec.com | 2.91% | 32.32x |
Composition Percentage:
The overlap percentage between the Ireland Cluster audience and the Web attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ireland Cluster audience is Local & Travel England - Northern England.
| Content Affinity | Composition | Index |
| Local & Travel England - Northern England | 1.36% | 88.36x |
| Music Education | 0.44% | 28.57x |
| Canadian Lifestyle | 2.57% | 22.23x |
| Canada Consumer Product Cluster | 1.06% | 22.02x |
| Australia & New Zealand Media | 2.07% | 21.96x |
| Celebrity Gossip | 0.44% | 21.77x |
| Video Content Sites | 0.53% | 21.46x |
| Vancouver British Columbia Research Cluster | 2.01% | 20.19x |
| Ontario Canada Cluster | 0.62% | 20.09x |
| Asia Travel | 11.99% | 19.91x |
Composition Percentage:
The overlap percentage between the Ireland Cluster audience and the Content Affinity attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
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DEMOGRAPHICS
The Ireland Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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