Dstillery Audiences

IRELAND CLUSTER

Audience Size: 97.8 Thousand Devices

Explore the Ireland Cluster Audience

Below you'll find more information about the Ireland Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 97.8 thousand unique devices whose actions qualify for the Ireland Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Ireland Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ireland Cluster audience is United Kingdom News Readers.

Interest Composition Index
United Kingdom News Readers 52.14% 21.60x
Liberal News Readers 47.82% 20.69x
Readers of South Asian Content 44.73% 19.51x
TV Advertising Professionals 44.86% 19.46x
Women’s Lifestyle Blogs Researchers 46.14% 19.45x
Entertainment Industry Decision Makers 45.90% 19.31x
Financial News Readers 43.87% 19.22x
Boston Trip Planners 42.55% 18.88x
Entertainment & Tabloid Magazine Readers 47.53% 18.75x
Advertising Professionals 44.19% 18.52x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Interest attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ireland Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ireland Cluster audience is Talbots.

Location Composition Index
Talbots 0.01% 2.50x
Jos A. Bank Clothiers 0.01% 2.21x
LOFT 0.01% 1.57x
Banana Republic 0.01% 1.55x
Express 0.01% 1.51x
Maurices 0.02% 1.24x
Carhartt 0.14% 1.12x
Mens Wearhouse 0.01% 1.04x
Journeys 0.01% 1.00x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Location attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ireland Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ireland Cluster audience is ireland.com.

Website Composition Index
ireland.com 4.50% 83.04x
irishexaminer.com 16.43% 82.07x
maravipost.com 3.95% 57.10x
irishtimes.com 69.43% 52.17x
irishcentral.com 27.29% 49.59x
star2.com 1.62% 49.38x
archaeology.org 2.28% 48.59x
connexionfrance.com 3.52% 48.53x
nationaljeweler.com 1.21% 44.28x
tatler.com 3.92% 43.21x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Web attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ireland Cluster audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.26% 39.22x
Scotland Travel 0.39% 37.02x
Environmental Conservation 0.21% 36.77x
London Tourism & Events 0.37% 30.54x
Local & Travel England - Northern England 0.64% 30.44x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.27% 25.65x
Local & Travel England - East Midlands 0.42% 22.38x
Australia & New Zealand Media 6.51% 21.47x
London Tourism 0.05% 19.78x
Middle East News 8.92% 18.88x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Content Affinity attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ireland Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male