IRELAND CLUSTER

Audience Size: 591.5 Thousand Devices

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Explore the Ireland Cluster Audience

Below you'll find more information about the Ireland Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 591.5 thousand unique devices whose actions qualify for the Ireland Cluster audience.

INTERESTS

The Ireland Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ireland Cluster audience is Liberal News Readers.

Interest	Composition	Index
Liberal News Readers	28.27%	19.62x
TV Advertising Professionals	27.67%	18.08x
Entertainment Industry Decision Makers	26.70%	17.93x
Boston Trip Planners	30.11%	17.48x
Entertainment & Tabloid Magazine Readers	26.54%	17.10x
Readers of Filipinos Content	27.70%	16.83x
Social Liberals	26.81%	16.81x
Cholesterol Researchers	26.33%	16.59x
LGBT Activists	30.44%	16.26x
Luxury Second Home Owners	24.67%	15.86x

Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Interest attribute.

Index: A comparison of the Ireland Cluster audience to the internet population.

APPAREL RETAILERS

The Ireland Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ireland Cluster audience is Uniqlo.

Location	Composition	Index
Uniqlo	0.03%	2.53x
Levi Strauss	0.02%	2.33x
Everlane	0.01%	2.19x
Patagonia	0.03%	2.19x
Saint Laurent Paris	0.02%	2.17x
American Apparel	0.06%	1.87x
Armani	0.04%	1.81x
Calvin Klein	0.01%	1.76x
Zara	0.04%	1.72x
Hollister	0.03%	1.71x

Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Location attribute.

Index: A comparison of the Ireland Cluster audience to the internet population.

WEBSITES

The Ireland Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ireland Cluster audience is visitdublin.com.

Website	Composition	Index
visitdublin.com	4.34%	369.16x
newstalk.com	1.82%	211.21x
irishexaminer.com	17.39%	179.18x
ireland.com	26.24%	176.58x
irishtimes.com	36.34%	153.16x
irelandbeforeyoudie.com	4.21%	133.63x
aerlingusvacationstore.com	1.16%	126.81x
irishnews.com	1.54%	117.50x
libraryireland.com	1.25%	117.03x
irishcentral.com	48.22%	106.49x

Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Web attribute.

Index: A comparison of the Ireland Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ireland Cluster audience is Local & Travel England - North Midlands.

Content Affinity	Composition	Index
Local & Travel England - North Midlands	0.23%	86.22x
Local & Travel England - Northern England	0.50%	72.95x
England Tourism	0.30%	53.99x
Scotland Travel	1.24%	53.81x
Home Décor, Furniture, & Decorating	0.16%	52.36x
Environmental Conservation	0.23%	52.06x
Local & Travel England - East Midlands	0.57%	44.36x
London Tourism & Events	0.90%	38.82x
London Tourism	1.09%	34.53x
Assorted Topics (Elderly, Europe, Viral Media)	0.08%	25.93x

Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Content Affinity attribute.

Index: A comparison of the Ireland Cluster audience to the internet population.

DEMOGRAPHICS

The Ireland Cluster audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male