Dstillery Audiences

IRELAND CLUSTER

Audience Size: 475.4 Thousand Devices

Explore the Ireland Cluster Audience

Below you'll find more information about the Ireland Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 475.4 thousand unique devices whose actions qualify for the Ireland Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Ireland Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ireland Cluster audience is United Kingdom News Readers.

Interest Composition Index
United Kingdom News Readers 57.04% 54.59x
Liberal News Readers 49.60% 54.25x
Entertainment Industry Decision Makers 50.08% 52.70x
TV Advertising Professionals 49.60% 51.42x
Financial News Readers 46.76% 49.47x
Entertainment & Tabloid Magazine Readers 50.81% 48.85x
Women’s Lifestyle Blogs Researchers 51.05% 48.77x
Advertising Professionals 50.40% 48.05x
Boston Trip Planners 46.44% 47.86x
Readers of South Asian Content 50.32% 47.54x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Interest attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ireland Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ireland Cluster audience is LOFT.

Location Composition Index
LOFT 0.02% 3.77x
J. Crew 0.02% 3.63x
Michael Kors 0.02% 3.41x
American Eagle Outfitters 0.02% 3.29x
Buckle 0.02% 2.75x
Gap 0.02% 2.63x
Gymboree 0.02% 2.59x
Victoria's Secret 0.03% 2.51x
White House Black Market 0.02% 2.15x
Aeropostale 0.02% 2.12x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Location attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ireland Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ireland Cluster audience is irishexaminer.com.

Website Composition Index
irishexaminer.com 12.24% 180.83x
ireland.com 3.15% 178.71x
donegaldaily.com 2.00% 136.40x
maravipost.com 3.46% 125.11x
irishtimes.com 67.01% 106.43x
tatler.com 3.28% 105.09x
archaeology.org 1.71% 103.39x
star2.com 1.16% 101.26x
timesofmalta.com 2.59% 88.69x
vocm.com 1.84% 88.64x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Web attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ireland Cluster audience is Local & Travel England - Northern England.

Content Affinity Composition Index
Local & Travel England - Northern England 0.58% 66.21x
Australia & New Zealand Media 5.53% 62.71x
Pakistan Cluster 3.75% 43.98x
Middle East News 8.62% 43.96x
Video Content Sites 5.14% 43.71x
Cuba & Mexico Media 0.47% 43.63x
Celebrity Gossip 1.28% 42.95x
Writing & Publishing 1.36% 41.36x
Asia Travel 31.99% 41.15x
Central California Cluster 5.65% 40.55x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Content Affinity attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ireland Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male