Explore the Ireland Cluster Audience
Below you'll find more information about the Ireland Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Ireland Cluster audience.
INTERESTS
The Ireland Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ireland Cluster audience is United Kingdom News Readers.
| Interest | Composition | Index |
| United Kingdom News Readers | 49.05% | 19.72x |
| Ireland Trip Planners | 50.42% | 18.67x |
| Liberal News Readers | 45.13% | 18.24x |
| Entertainment Industry Decision Makers | 41.04% | 18.06x |
| TV Advertising Professionals | 42.02% | 17.30x |
| Entertainment & Tabloid Magazine Readers | 40.60% | 17.15x |
| Readers of South Asian Content | 41.69% | 16.92x |
| Financial News Readers | 40.88% | 16.49x |
| LGBT Activists | 43.72% | 16.40x |
| Boston Trip Planners | 41.78% | 16.24x |
Composition Percentage:
The overlap percentage between the Ireland Cluster audience and the Interest attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Curious about what else the Ireland Cluster audience is interested in?
Sign Up
APPAREL RETAILERS
The Ireland Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ireland Cluster audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.01% | 2.12x |
| Ann Taylor | 0.02% | 1.96x |
| Armani | 0.03% | 1.94x |
| Kate Spade | 0.03% | 1.75x |
| Madewell | 0.03% | 1.68x |
| Patagonia | 0.01% | 1.64x |
| Lululemon | 0.04% | 1.50x |
| Urban Outfitters | 0.04% | 1.48x |
| J. Crew | 0.05% | 1.39x |
| Zara | 0.02% | 1.36x |
Composition Percentage:
The overlap percentage between the Ireland Cluster audience and the Location attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Want to find more of the Ireland Cluster audience in the real world?
Sign Up
WEBSITES
The Ireland Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Ireland Cluster audience is visitdublin.com.
| Website | Composition | Index |
| visitdublin.com | 1.40% | 148.89x |
| irishexaminer.com | 24.14% | 89.11x |
| ireland.com | 11.01% | 88.63x |
| irishtimes.com | 52.95% | 69.19x |
| thecourtjeweller.com | 1.07% | 68.99x |
| irishcentral.com | 30.99% | 65.13x |
| irishnews.com | 2.30% | 50.02x |
| libraryireland.com | 1.08% | 49.53x |
| irelandbeforeyoudie.com | 3.73% | 48.87x |
| whatkatewore.com | 1.30% | 45.34x |
Composition Percentage:
The overlap percentage between the Ireland Cluster audience and the Web attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Want to see more of the websites the Ireland Cluster audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ireland Cluster audience is Local & Travel England - North Midlands.
| Content Affinity | Composition | Index |
| Local & Travel England - North Midlands | 0.26% | 52.36x |
| Local & Travel England - Northern England | 0.50% | 45.33x |
| England Tourism | 0.13% | 43.50x |
| Scotland Travel | 0.60% | 39.84x |
| Environmental Conservation | 0.21% | 37.52x |
| London Tourism & Events | 0.56% | 32.87x |
| Home Décor, Furniture, & Decorating | 0.02% | 28.86x |
| Local & Travel England - East Midlands | 0.46% | 24.97x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.15% | 23.54x |
| London Tourism | 0.23% | 23.36x |
Composition Percentage:
The overlap percentage between the Ireland Cluster audience and the Content Affinity attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Want to see more of the Content Affinities the Ireland Cluster audience visits?
Sign Up
DEMOGRAPHICS
The Ireland Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the Ireland Cluster audience?
Sign Up