Dstillery Audiences

IRELAND CLUSTER

Audience Size: 656.2 Thousand Devices

Explore the Ireland Cluster Audience

Below you'll find more information about the Ireland Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 656.2 thousand unique devices whose actions qualify for the Ireland Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Ireland Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ireland Cluster audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 29.30% 23.22x
Entertainment Industry Decision Makers 27.68% 20.53x
Boston Trip Planners 29.35% 20.45x
Readers of Filipinos Content 28.09% 19.60x
Readers of South Asian Content 28.69% 19.51x
TV Advertising Professionals 29.33% 19.47x
Social Liberals 27.99% 19.39x
Cholesterol Researchers 26.98% 19.34x
Financial News Readers 25.73% 19.32x
Entertainment & Tabloid Magazine Readers 27.19% 19.19x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Interest attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ireland Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ireland Cluster audience is Topshop.

Location Composition Index
Topshop 0.02% 2.77x
LL Bean 0.01% 2.46x
Bonobos 0.06% 2.31x
American Apparel 0.06% 2.26x
Patagonia 0.03% 1.93x
Club Monaco 0.01% 1.91x
Intermix 0.01% 1.84x
Uniqlo 0.02% 1.83x
Levi Strauss 0.01% 1.82x
Banana Republic 0.05% 1.81x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Location attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ireland Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ireland Cluster audience is visitdublin.com.

Website Composition Index
visitdublin.com 3.74% 246.74x
newstalk.com 1.30% 151.11x
ireland.com 24.07% 123.99x
irishexaminer.com 19.59% 121.28x
irishtimes.com 42.08% 107.29x
irelandbeforeyoudie.com 4.81% 102.01x
aerlingusvacationstore.com 1.04% 90.87x
libraryireland.com 1.33% 85.77x
irishnews.com 2.17% 84.13x
irish-genealogy-toolkit.com 1.01% 82.71x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Web attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ireland Cluster audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.19% 72.12x
Local & Travel England - Northern England 0.44% 57.01x
England Tourism 0.27% 53.03x
Scotland Travel 1.09% 48.08x
Environmental Conservation 0.21% 44.06x
Home Décor, Furniture, & Decorating 0.09% 37.87x
London Tourism & Events 0.82% 35.14x
Local & Travel England - East Midlands 0.51% 34.25x
London Tourism 0.82% 29.71x
Assorted Topics (Elderly, Europe, Viral Media) 0.08% 26.22x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Content Affinity attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ireland Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male