Explore the Ireland Cluster Audience
Below you'll find more information about the Ireland Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 501.3 thousand unique devices whose actions qualify for the Ireland Cluster audience.
INTERESTS
The Ireland Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ireland Cluster audience is Liberal News Readers.
| Interest | Composition | Index |
| Liberal News Readers | 27.81% | 18.89x |
| TV Advertising Professionals | 28.09% | 16.80x |
| Entertainment Industry Decision Makers | 27.58% | 16.39x |
| Boston Trip Planners | 30.33% | 16.31x |
| Entertainment & Tabloid Magazine Readers | 26.36% | 15.85x |
| Readers of Filipinos Content | 27.62% | 15.62x |
| Cholesterol Researchers | 25.73% | 15.56x |
| Financial Business Intelligence Researchers | 24.53% | 15.50x |
| Social Liberals | 26.82% | 15.30x |
| Financial News Readers | 23.70% | 15.27x |
Composition Percentage:
The overlap percentage between the Ireland Cluster audience and the Interest attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
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APPAREL RETAILERS
The Ireland Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ireland Cluster audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.02% | 1.99x |
| Zara | 0.03% | 1.63x |
| Tommy Bahama | 0.04% | 1.60x |
| Armani | 0.03% | 1.55x |
| Talbots | 0.06% | 1.54x |
| Gymboree | 0.04% | 1.51x |
| REI | 0.02% | 1.49x |
| Kate Spade | 0.02% | 1.36x |
| Lane Bryant | 0.05% | 1.32x |
| LOFT | 0.04% | 1.30x |
Composition Percentage:
The overlap percentage between the Ireland Cluster audience and the Location attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
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WEBSITES
The Ireland Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Ireland Cluster audience is newstalk.com.
| Website | Composition | Index |
| newstalk.com | 2.57% | 221.79x |
| ireland.com | 27.91% | 201.06x |
| irishexaminer.com | 13.72% | 198.91x |
| irishtimes.com | 28.61% | 159.05x |
| irelandbeforeyoudie.com | 2.83% | 140.04x |
| irishcentral.com | 49.18% | 112.56x |
| ireland-calling.com | 3.52% | 98.36x |
| cietours.com | 2.22% | 88.93x |
| irishamericanmom.com | 1.15% | 68.23x |
| aransweatermarket.com | 1.29% | 66.42x |
Composition Percentage:
The overlap percentage between the Ireland Cluster audience and the Web attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ireland Cluster audience is Scotland Travel.
| Content Affinity | Composition | Index |
| Scotland Travel | 1.45% | 54.19x |
| Local & Travel England - East Midlands | 0.68% | 52.16x |
| London Tourism & Events | 0.97% | 35.37x |
| London Tourism | 1.30% | 33.74x |
| Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) | 0.47% | 22.43x |
| Assorted Topics #11662 (Viral Media, Paid Traffic) | 6.59% | 20.33x |
| Australia & New Zealand Media | 6.76% | 20.05x |
| Mysticism | 0.33% | 19.36x |
| Cuba & Mexico Media | 1.91% | 19.06x |
| Middle East News | 7.31% | 18.60x |
Composition Percentage:
The overlap percentage between the Ireland Cluster audience and the Content Affinity attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
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DEMOGRAPHICS
The Ireland Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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