Dstillery Audiences

IRELAND CLUSTER

Audience Size: 1 Million Devices

Explore the Ireland Cluster Audience

Below you'll find more information about the Ireland Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Ireland Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Ireland Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ireland Cluster audience is United Kingdom News Readers.

Interest Composition Index
United Kingdom News Readers 50.41% 22.28x
Liberal News Readers 45.93% 21.72x
Ireland Trip Planners 48.16% 20.48x
Financial News Readers 41.71% 20.21x
TV Advertising Professionals 42.73% 20.17x
Entertainment Industry Decision Makers 43.05% 20.15x
Readers of South Asian Content 42.78% 19.92x
Women’s Lifestyle Blogs Researchers 42.63% 19.90x
Boston Trip Planners 40.68% 19.77x
Advertising Professionals 42.47% 19.64x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Interest attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ireland Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ireland Cluster audience is visitdublin.com.

Website Composition Index
visitdublin.com 1.01% 139.33x
irishexaminer.com 20.93% 87.38x
ireland.com 8.37% 86.97x
irishtimes.com 58.65% 61.46x
irishcentral.com 29.75% 54.12x
tatler.com 2.47% 50.12x
maravipost.com 4.24% 46.40x
irishnews.com 2.39% 45.56x
star2.com 1.96% 42.50x
laineygossip.com 3.06% 41.24x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Web attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ireland Cluster audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.26% 56.32x
England Tourism 0.09% 47.53x
Local & Travel England - Northern England 0.59% 45.54x
Scotland Travel 0.49% 42.56x
Environmental Conservation 0.21% 41.19x
London Tourism & Events 0.48% 37.50x
London Tourism 0.16% 26.99x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.06% 25.93x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.10% 25.90x
Australia & New Zealand Media 6.81% 24.70x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Content Affinity attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ireland Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female