IRELAND CLUSTER

Audience Size: 97.8 Thousand Devices

View All Audiences

Explore the Ireland Cluster Audience

Below you'll find more information about the Ireland Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 97.8 thousand unique devices whose actions qualify for the Ireland Cluster audience.

INTERESTS

The Ireland Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ireland Cluster audience is United Kingdom News Readers.

Interest	Composition	Index
United Kingdom News Readers	52.14%	21.60x
Liberal News Readers	47.82%	20.69x
Readers of South Asian Content	44.73%	19.51x
TV Advertising Professionals	44.86%	19.46x
Women’s Lifestyle Blogs Researchers	46.14%	19.45x
Entertainment Industry Decision Makers	45.90%	19.31x
Financial News Readers	43.87%	19.22x
Boston Trip Planners	42.55%	18.88x
Entertainment & Tabloid Magazine Readers	47.53%	18.75x
Advertising Professionals	44.19%	18.52x

Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Interest attribute.

Index: A comparison of the Ireland Cluster audience to the internet population.

APPAREL RETAILERS

The Ireland Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ireland Cluster audience is Talbots.

Location	Composition	Index
Talbots	0.01%	2.50x
Jos A. Bank Clothiers	0.01%	2.21x
LOFT	0.01%	1.57x
Banana Republic	0.01%	1.55x
Express	0.01%	1.51x
Maurices	0.02%	1.24x
Carhartt	0.14%	1.12x
Mens Wearhouse	0.01%	1.04x
Journeys	0.01%	1.00x

Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Location attribute.

Index: A comparison of the Ireland Cluster audience to the internet population.

WEBSITES

The Ireland Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ireland Cluster audience is ireland.com.

Website	Composition	Index
ireland.com	4.50%	83.04x
irishexaminer.com	16.43%	82.07x
maravipost.com	3.95%	57.10x
irishtimes.com	69.43%	52.17x
irishcentral.com	27.29%	49.59x
star2.com	1.62%	49.38x
archaeology.org	2.28%	48.59x
connexionfrance.com	3.52%	48.53x
nationaljeweler.com	1.21%	44.28x
tatler.com	3.92%	43.21x

Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Web attribute.

Index: A comparison of the Ireland Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ireland Cluster audience is Local & Travel England - North Midlands.

Content Affinity	Composition	Index
Local & Travel England - North Midlands	0.26%	39.22x
Scotland Travel	0.39%	37.02x
Environmental Conservation	0.21%	36.77x
London Tourism & Events	0.37%	30.54x
Local & Travel England - Northern England	0.64%	30.44x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.27%	25.65x
Local & Travel England - East Midlands	0.42%	22.38x
Australia & New Zealand Media	6.51%	21.47x
London Tourism	0.05%	19.78x
Middle East News	8.92%	18.88x

Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Content Affinity attribute.

Index: A comparison of the Ireland Cluster audience to the internet population.

DEMOGRAPHICS

The Ireland Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male