Dstillery Audiences

IRELAND CLUSTER

Audience Size: 1 Million Devices

Explore the Ireland Cluster Audience

Below you'll find more information about the Ireland Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Ireland Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Ireland Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ireland Cluster audience is United Kingdom News Readers.

Interest Composition Index
United Kingdom News Readers 49.05% 19.72x
Ireland Trip Planners 50.42% 18.67x
Liberal News Readers 45.13% 18.24x
Entertainment Industry Decision Makers 41.04% 18.06x
TV Advertising Professionals 42.02% 17.30x
Entertainment & Tabloid Magazine Readers 40.60% 17.15x
Readers of South Asian Content 41.69% 16.92x
Financial News Readers 40.88% 16.49x
LGBT Activists 43.72% 16.40x
Boston Trip Planners 41.78% 16.24x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Interest attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ireland Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ireland Cluster audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 2.12x
Ann Taylor 0.02% 1.96x
Armani 0.03% 1.94x
Kate Spade 0.03% 1.75x
Madewell 0.03% 1.68x
Patagonia 0.01% 1.64x
Lululemon 0.04% 1.50x
Urban Outfitters 0.04% 1.48x
J. Crew 0.05% 1.39x
Zara 0.02% 1.36x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Location attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ireland Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ireland Cluster audience is visitdublin.com.

Website Composition Index
visitdublin.com 1.40% 148.89x
irishexaminer.com 24.14% 89.11x
ireland.com 11.01% 88.63x
irishtimes.com 52.95% 69.19x
thecourtjeweller.com 1.07% 68.99x
irishcentral.com 30.99% 65.13x
irishnews.com 2.30% 50.02x
libraryireland.com 1.08% 49.53x
irelandbeforeyoudie.com 3.73% 48.87x
whatkatewore.com 1.30% 45.34x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Web attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ireland Cluster audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.26% 52.36x
Local & Travel England - Northern England 0.50% 45.33x
England Tourism 0.13% 43.50x
Scotland Travel 0.60% 39.84x
Environmental Conservation 0.21% 37.52x
London Tourism & Events 0.56% 32.87x
Home Décor, Furniture, & Decorating 0.02% 28.86x
Local & Travel England - East Midlands 0.46% 24.97x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.15% 23.54x
London Tourism 0.23% 23.36x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Content Affinity attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ireland Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male