Dstillery Audiences

IRELAND CLUSTER

Audience Size: 52.5 Thousand Devices

Explore the Ireland Cluster Audience

Below you'll find more information about the Ireland Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 52.5 thousand unique devices whose actions qualify for the Ireland Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Ireland Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ireland Cluster audience is Streaming British TV Users.

Interest Composition Index
Streaming British TV Users 24.96% 36.66x
United Kingdom News Readers 30.38% 33.07x
Ireland Trip Planners 50.68% 32.54x
Women’s Lifestyle Blogs Researchers 12.48% 30.79x
Grandparents 14.14% 25.88x
St Patricks Day Celebrators 41.65% 24.82x
Ivy League College Researchers 8.27% 24.16x
Women’s Fashion Blogs Readers 18.95% 23.56x
New Zealand Trip Planners 42.56% 23.25x
Mens Fitness Publication Readers 18.50% 22.70x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Interest attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ireland Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ireland Cluster audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.01% 1.99x
Michael Kors 0.01% 1.69x
Zumiez 0.02% 1.67x
LOFT 0.02% 1.61x
White House Black Market 0.02% 1.20x
Maurices 0.02% 1.14x
Hollister 0.01% 1.09x
Banana Republic 0.01% 0.83x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Location attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ireland Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ireland Cluster audience is irishcentral.com.

Website Composition Index
irishcentral.com 39.13% 227.18x
heraldscotland.com 4.39% 50.58x
channelnewsasia.com 5.36% 44.33x
straitstimes.com 4.69% 42.77x
stcatharinesstandard.ca 3.95% 39.19x
retail-insider.com 4.97% 37.76x
dailyhive.com 11.73% 36.55x
sootoday.com 3.40% 36.36x
teamtalk.com 5.12% 36.01x
skysports.com 6.27% 35.81x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Web attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ireland Cluster audience is Quebec Vacations.

Content Affinity Composition Index
Quebec Vacations 1.47% 33.03x
Perfume, Makeup & Cosmetics 0.46% 27.03x
Canada Tourism Research Cluster 7.64% 25.15x
Video Content Sites 0.49% 23.79x
Vancouver British Columbia Research Cluster 1.50% 23.39x
Asia Travel 12.02% 23.38x
Canada Consumer Product Cluster 0.95% 23.34x
Canadian Lifestyle 7.27% 23.22x
Canada Business Cluster 4.20% 23.03x
Travel, Food, Fashion & Fitness 1.35% 22.82x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Content Affinity attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ireland Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male