IRELAND CLUSTER

Audience Size: 280.3 Thousand Devices

View All Audiences

Explore the Ireland Cluster Audience

Below you'll find more information about the Ireland Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 280.3 thousand unique devices whose actions qualify for the Ireland Cluster audience.

INTERESTS

The Ireland Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ireland Cluster audience is United Kingdom News Readers.

Interest	Composition	Index
United Kingdom News Readers	56.45%	28.07x
Cholesterol Researchers	39.77%	27.61x
TV Advertising Professionals	44.87%	27.15x
Liberal News Readers	47.71%	26.80x
Boston Trip Planners	43.41%	26.51x
Women’s Lifestyle Blogs Researchers	45.08%	25.85x
Advertising Professionals	44.59%	25.60x
Entertainment Industry Decision Makers	44.69%	25.16x
Readers of South Asian Content	43.97%	24.87x
Executive and C-Suite	39.29%	24.75x

Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Interest attribute.

Index: A comparison of the Ireland Cluster audience to the internet population.

APPAREL RETAILERS

The Ireland Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ireland Cluster audience is Madewell.

Location	Composition	Index
Madewell	0.01%	3.35x
Talbots	0.02%	2.05x
J. Crew	0.01%	1.92x
Lululemon	0.01%	1.78x
Banana Republic	0.02%	1.46x
American Eagle Outfitters	0.02%	1.33x
Zumiez	0.01%	1.29x
Chicos	0.02%	1.21x
Carhartt	0.18%	1.13x
White House Black Market	0.01%	1.02x

Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Location attribute.

Index: A comparison of the Ireland Cluster audience to the internet population.

WEBSITES

The Ireland Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ireland Cluster audience is irishtimes.com.

Website	Composition	Index
irishtimes.com	69.54%	130.03x
irishcentral.com	33.45%	105.39x
manrepeller.com	3.61%	94.65x
ireland-calling.com	2.48%	88.42x
allkpop.com	2.98%	85.49x
ekathimerini.com	2.53%	81.91x
irishnews.com	3.96%	81.08x
libraryireland.com	1.43%	78.35x
whatkatewore.com	1.65%	75.72x
iharare.com	1.92%	68.19x

Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Web attribute.

Index: A comparison of the Ireland Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ireland Cluster audience is Local & Travel England - North Midlands.

Content Affinity	Composition	Index
Local & Travel England - North Midlands	0.38%	69.84x
Scotland Travel	0.27%	67.07x
Local & Travel England - East Midlands	0.50%	65.74x
Local & Travel England - Northern England	0.81%	56.95x
Mysticism	0.15%	34.03x
Australia & New Zealand Media	4.24%	33.79x
Canada Travel & Tourism	0.47%	28.58x
Saskatchewan Media & Retail Cluster	0.15%	27.25x
Middle East News	5.43%	27.22x
Video Content Sites	1.43%	26.81x

Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Content Affinity attribute.

Index: A comparison of the Ireland Cluster audience to the internet population.

DEMOGRAPHICS

The Ireland Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male