Dstillery Audiences

IRELAND CLUSTER

Audience Size: 405.9 Thousand Devices

Explore the Ireland Cluster Audience

Below you'll find more information about the Ireland Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 405.9 thousand unique devices whose actions qualify for the Ireland Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Ireland Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ireland Cluster audience is United Kingdom News Readers.

Interest Composition Index
United Kingdom News Readers 60.24% 30.26x
Liberal News Readers 51.50% 29.51x
TV Advertising Professionals 49.30% 29.09x
Cholesterol Researchers 44.45% 28.87x
Boston Trip Planners 48.11% 28.18x
Advertising Professionals 48.73% 28.17x
Women’s Lifestyle Blogs Researchers 48.31% 28.02x
Entertainment Industry Decision Makers 49.09% 27.86x
Financial News Readers 46.16% 27.16x
Mens Fitness Publication Readers 44.94% 26.97x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Interest attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ireland Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ireland Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.07% 1.56x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Location attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ireland Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ireland Cluster audience is irishexaminer.com.

Website Composition Index
irishexaminer.com 9.81% 214.06x
maravipost.com 2.85% 145.98x
tatler.com 2.77% 125.69x
irishtimes.com 67.84% 109.08x
vocm.com 1.65% 105.50x
timesofmalta.com 2.11% 99.94x
irishcentral.com 34.29% 88.11x
newsinlevels.com 1.94% 87.14x
japantoday.com 3.03% 86.94x
sci-news.com 1.16% 86.13x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Web attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ireland Cluster audience is Scotland Travel.

Content Affinity Composition Index
Scotland Travel 0.39% 82.62x
Environmental Conservation 0.25% 63.88x
London Tourism & Events 0.21% 60.32x
Local & Travel England - North Midlands 0.29% 47.72x
Local & Travel England - East Midlands 0.39% 47.26x
Local & Travel England - Northern England 0.80% 46.67x
Australia & New Zealand Media 5.24% 35.67x
Mysticism 0.28% 32.86x
Video Content Sites 2.92% 30.05x
Pakistan Cluster 4.20% 28.67x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Content Affinity attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ireland Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male