Explore the Ireland Cluster Audience
Below you'll find more information about the Ireland Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 656.2 thousand unique devices whose actions qualify for the Ireland Cluster audience.
INTERESTS
The Ireland Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ireland Cluster audience is Liberal News Readers.
| Interest | Composition | Index |
| Liberal News Readers | 29.30% | 23.22x |
| Entertainment Industry Decision Makers | 27.68% | 20.53x |
| Boston Trip Planners | 29.35% | 20.45x |
| Readers of Filipinos Content | 28.09% | 19.60x |
| Readers of South Asian Content | 28.69% | 19.51x |
| TV Advertising Professionals | 29.33% | 19.47x |
| Social Liberals | 27.99% | 19.39x |
| Cholesterol Researchers | 26.98% | 19.34x |
| Financial News Readers | 25.73% | 19.32x |
| Entertainment & Tabloid Magazine Readers | 27.19% | 19.19x |
Composition Percentage:
The overlap percentage between the Ireland Cluster audience and the Interest attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
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APPAREL RETAILERS
The Ireland Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ireland Cluster audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.02% | 2.77x |
| LL Bean | 0.01% | 2.46x |
| Bonobos | 0.06% | 2.31x |
| American Apparel | 0.06% | 2.26x |
| Patagonia | 0.03% | 1.93x |
| Club Monaco | 0.01% | 1.91x |
| Intermix | 0.01% | 1.84x |
| Uniqlo | 0.02% | 1.83x |
| Levi Strauss | 0.01% | 1.82x |
| Banana Republic | 0.05% | 1.81x |
Composition Percentage:
The overlap percentage between the Ireland Cluster audience and the Location attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
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WEBSITES
The Ireland Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Ireland Cluster audience is visitdublin.com.
| Website | Composition | Index |
| visitdublin.com | 3.74% | 246.74x |
| newstalk.com | 1.30% | 151.11x |
| ireland.com | 24.07% | 123.99x |
| irishexaminer.com | 19.59% | 121.28x |
| irishtimes.com | 42.08% | 107.29x |
| irelandbeforeyoudie.com | 4.81% | 102.01x |
| aerlingusvacationstore.com | 1.04% | 90.87x |
| libraryireland.com | 1.33% | 85.77x |
| irishnews.com | 2.17% | 84.13x |
| irish-genealogy-toolkit.com | 1.01% | 82.71x |
Composition Percentage:
The overlap percentage between the Ireland Cluster audience and the Web attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ireland Cluster audience is Local & Travel England - North Midlands.
| Content Affinity | Composition | Index |
| Local & Travel England - North Midlands | 0.19% | 72.12x |
| Local & Travel England - Northern England | 0.44% | 57.01x |
| England Tourism | 0.27% | 53.03x |
| Scotland Travel | 1.09% | 48.08x |
| Environmental Conservation | 0.21% | 44.06x |
| Home Décor, Furniture, & Decorating | 0.09% | 37.87x |
| London Tourism & Events | 0.82% | 35.14x |
| Local & Travel England - East Midlands | 0.51% | 34.25x |
| London Tourism | 0.82% | 29.71x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.08% | 26.22x |
Composition Percentage:
The overlap percentage between the Ireland Cluster audience and the Content Affinity attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
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DEMOGRAPHICS
The Ireland Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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