Explore the Ireland Cluster Audience
Below you'll find more information about the Ireland Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Ireland Cluster audience.
INTERESTS
The Ireland Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ireland Cluster audience is United Kingdom News Readers.
| Interest | Composition | Index |
| United Kingdom News Readers | 47.96% | 24.86x |
| Liberal News Readers | 43.98% | 23.80x |
| Entertainment Industry Decision Makers | 41.16% | 22.73x |
| TV Advertising Professionals | 40.75% | 22.44x |
| Women’s Lifestyle Blogs Researchers | 41.93% | 22.22x |
| Readers of South Asian Content | 40.33% | 22.14x |
| Entertainment & Tabloid Magazine Readers | 42.33% | 21.76x |
| Financial News Readers | 40.64% | 21.40x |
| Advertising Professionals | 41.32% | 21.24x |
| Boston Trip Planners | 39.97% | 20.76x |
Composition Percentage:
The overlap percentage between the Ireland Cluster audience and the Interest attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
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APPAREL RETAILERS
The Ireland Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ireland Cluster audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.02% | 1.58x |
| Mens Wearhouse | 0.01% | 1.53x |
| Maurices | 0.01% | 1.16x |
| Carhartt | 0.13% | 1.09x |
Composition Percentage:
The overlap percentage between the Ireland Cluster audience and the Location attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
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WEBSITES
The Ireland Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Ireland Cluster audience is ireland.com.
| Website | Composition | Index |
| ireland.com | 5.73% | 86.83x |
| irishexaminer.com | 18.52% | 82.08x |
| irishtimes.com | 67.27% | 55.15x |
| maravipost.com | 3.91% | 55.05x |
| irishcentral.com | 27.62% | 51.47x |
| star2.com | 1.70% | 49.42x |
| laineygossip.com | 2.71% | 47.89x |
| archaeology.org | 2.46% | 47.25x |
| connexionfrance.com | 3.25% | 47.11x |
| newsinlevels.com | 2.22% | 46.82x |
Composition Percentage:
The overlap percentage between the Ireland Cluster audience and the Web attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ireland Cluster audience is Local & Travel England - North Midlands.
| Content Affinity | Composition | Index |
| Local & Travel England - North Midlands | 0.25% | 49.12x |
| England Tourism | 0.06% | 48.17x |
| Environmental Conservation | 0.23% | 44.02x |
| Scotland Travel | 0.40% | 40.21x |
| Local & Travel England - Northern England | 0.59% | 35.58x |
| London Tourism & Events | 0.38% | 34.65x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.35% | 26.75x |
| Australia & New Zealand Media | 6.53% | 24.48x |
| London Tourism | 0.09% | 23.30x |
| Cars, Travel & Food | 0.04% | 21.31x |
Composition Percentage:
The overlap percentage between the Ireland Cluster audience and the Content Affinity attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
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DEMOGRAPHICS
The Ireland Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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