IRELAND CLUSTER

Audience Size: 432.7 Thousand Devices

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Explore the Ireland Cluster Audience

Below you'll find more information about the Ireland Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 432.7 thousand unique devices whose actions qualify for the Ireland Cluster audience.

INTERESTS

The Ireland Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ireland Cluster audience is Liberal News Readers.

Interest	Composition	Index
Liberal News Readers	26.36%	18.43x
TV Advertising Professionals	27.53%	16.28x
Entertainment Industry Decision Makers	27.11%	15.81x
Boston Trip Planners	30.12%	15.38x
Entertainment & Tabloid Magazine Readers	25.34%	15.20x
Financial News Readers	22.31%	15.01x
Cholesterol Researchers	24.27%	14.99x
Luxury Second Home Owners	24.36%	14.96x
Readers of Filipinos Content	26.28%	14.86x
Financial Business Intelligence Researchers	24.49%	14.55x

Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Interest attribute.

Index: A comparison of the Ireland Cluster audience to the internet population.

APPAREL RETAILERS

The Ireland Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ireland Cluster audience is Banana Republic.

Location	Composition	Index
Banana Republic	0.05%	1.86x
Kate Spade	0.02%	1.75x
Dressbarn	0.05%	1.64x
Armani	0.02%	1.61x
American Apparel	0.03%	1.61x
Gap	0.10%	1.58x
Urban Outfitters	0.05%	1.53x
Gymboree	0.03%	1.52x
The North Face	0.02%	1.42x
Michael Kors	0.02%	1.35x

Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Location attribute.

Index: A comparison of the Ireland Cluster audience to the internet population.

WEBSITES

The Ireland Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ireland Cluster audience is irishexaminer.com.

Website	Composition	Index
irishexaminer.com	9.54%	303.08x
newstalk.com	3.11%	250.30x
ireland.com	30.04%	237.48x
irishtimes.com	19.89%	178.61x
irishcentral.com	49.15%	126.32x
ireland-calling.com	2.76%	124.35x
cietours.com	2.40%	111.59x
aransweatermarket.com	1.16%	85.30x
visitscotland.com	1.22%	78.99x
heraldscotland.com	2.21%	74.32x

Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Web attribute.

Index: A comparison of the Ireland Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ireland Cluster audience is Local & Travel England - East Midlands.

Content Affinity	Composition	Index
Local & Travel England - East Midlands	0.79%	66.60x
Scotland Travel	1.67%	58.11x
London Tourism	1.56%	34.68x
London Tourism & Events	1.01%	34.40x
Assorted Topics #11662 (Viral Media, Paid Traffic)	5.60%	21.40x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research)	0.46%	21.16x
Australia & New Zealand Media	6.61%	19.03x
European Museums, Restaurants & Events	5.13%	18.90x
Cuba & Mexico Media	2.09%	18.69x
Assorted Topics #11411 (Photography Resources, Stock Photos, Motorcycles)	2.00%	18.62x

Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Content Affinity attribute.

Index: A comparison of the Ireland Cluster audience to the internet population.

DEMOGRAPHICS

The Ireland Cluster audience resonates most for the following age and income brackets.

Age

35-44

Income

$75,000-$99,999