Explore the Ireland Cluster Audience
Below you'll find more information about the Ireland Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Ireland Cluster audience.
INTERESTS
The Ireland Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ireland Cluster audience is United Kingdom News Readers.
| Interest | Composition | Index |
| United Kingdom News Readers | 48.82% | 22.10x |
| Liberal News Readers | 44.25% | 21.76x |
| Ireland Trip Planners | 49.36% | 21.01x |
| Financial News Readers | 39.46% | 19.87x |
| Entertainment Industry Decision Makers | 41.93% | 19.85x |
| TV Advertising Professionals | 41.70% | 19.78x |
| Boston Trip Planners | 40.47% | 19.54x |
| Advertising Professionals | 41.08% | 19.25x |
| Readers of South Asian Content | 42.03% | 19.24x |
| Entertainment & Tabloid Magazine Readers | 41.83% | 19.07x |
Composition Percentage:
The overlap percentage between the Ireland Cluster audience and the Interest attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
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APPAREL RETAILERS
The Ireland Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ireland Cluster audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 0.01% | 1.77x |
| Talbots | 0.03% | 1.61x |
| Free People | 0.02% | 1.52x |
| American Apparel | 0.02% | 1.46x |
| Jos A. Bank Clothiers | 0.03% | 1.45x |
| Brooks Brothers | 0.02% | 1.41x |
| Banana Republic | 0.04% | 1.38x |
| J. Crew | 0.03% | 1.36x |
| LOFT | 0.04% | 1.36x |
| Zara | 0.01% | 1.32x |
Composition Percentage:
The overlap percentage between the Ireland Cluster audience and the Location attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
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WEBSITES
The Ireland Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Ireland Cluster audience is visitdublin.com.
| Website | Composition | Index |
| visitdublin.com | 1.25% | 148.05x |
| irishexaminer.com | 22.65% | 90.38x |
| ireland.com | 9.99% | 89.43x |
| irishtimes.com | 55.08% | 66.85x |
| irishcentral.com | 30.36% | 62.45x |
| irishnews.com | 2.37% | 48.44x |
| thecourtjeweller.com | 1.33% | 48.13x |
| tatler.com | 2.40% | 47.77x |
| libraryireland.com | 1.10% | 46.81x |
| maravipost.com | 4.15% | 42.55x |
Composition Percentage:
The overlap percentage between the Ireland Cluster audience and the Web attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ireland Cluster audience is Local & Travel England - North Midlands.
| Content Affinity | Composition | Index |
| Local & Travel England - North Midlands | 0.28% | 58.15x |
| England Tourism | 0.12% | 50.97x |
| Local & Travel England - Northern England | 0.58% | 48.89x |
| Scotland Travel | 0.54% | 43.96x |
| Environmental Conservation | 0.23% | 42.47x |
| London Tourism & Events | 0.55% | 36.89x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.14% | 29.11x |
| Australia & New Zealand Media | 7.11% | 24.92x |
| London Tourism | 0.19% | 24.53x |
| Mysticism | 0.43% | 24.22x |
Composition Percentage:
The overlap percentage between the Ireland Cluster audience and the Content Affinity attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
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DEMOGRAPHICS
The Ireland Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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