Dstillery Audiences

IRELAND CLUSTER

Audience Size: 501.3 Thousand Devices

Explore the Ireland Cluster Audience

Below you'll find more information about the Ireland Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 501.3 thousand unique devices whose actions qualify for the Ireland Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Ireland Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ireland Cluster audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 27.81% 18.89x
TV Advertising Professionals 28.09% 16.80x
Entertainment Industry Decision Makers 27.58% 16.39x
Boston Trip Planners 30.33% 16.31x
Entertainment & Tabloid Magazine Readers 26.36% 15.85x
Readers of Filipinos Content 27.62% 15.62x
Cholesterol Researchers 25.73% 15.56x
Financial Business Intelligence Researchers 24.53% 15.50x
Social Liberals 26.82% 15.30x
Financial News Readers 23.70% 15.27x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Interest attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ireland Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ireland Cluster audience is Uniqlo.

Location Composition Index
Uniqlo 0.02% 1.99x
Zara 0.03% 1.63x
Tommy Bahama 0.04% 1.60x
Armani 0.03% 1.55x
Talbots 0.06% 1.54x
Gymboree 0.04% 1.51x
REI 0.02% 1.49x
Kate Spade 0.02% 1.36x
Lane Bryant 0.05% 1.32x
LOFT 0.04% 1.30x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Location attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ireland Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ireland Cluster audience is newstalk.com.

Website Composition Index
newstalk.com 2.57% 221.79x
ireland.com 27.91% 201.06x
irishexaminer.com 13.72% 198.91x
irishtimes.com 28.61% 159.05x
irelandbeforeyoudie.com 2.83% 140.04x
irishcentral.com 49.18% 112.56x
ireland-calling.com 3.52% 98.36x
cietours.com 2.22% 88.93x
irishamericanmom.com 1.15% 68.23x
aransweatermarket.com 1.29% 66.42x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Web attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ireland Cluster audience is Scotland Travel.

Content Affinity Composition Index
Scotland Travel 1.45% 54.19x
Local & Travel England - East Midlands 0.68% 52.16x
London Tourism & Events 0.97% 35.37x
London Tourism 1.30% 33.74x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.47% 22.43x
Assorted Topics #11662 (Viral Media, Paid Traffic) 6.59% 20.33x
Australia & New Zealand Media 6.76% 20.05x
Mysticism 0.33% 19.36x
Cuba & Mexico Media 1.91% 19.06x
Middle East News 7.31% 18.60x
Composition Percentage: The overlap percentage between the Ireland Cluster audience and the Content Affinity attribute.
Index: A comparison of the Ireland Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ireland Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male