Dstillery Audiences

ITALY CLUSTER

Audience Size: 17.9 Thousand Devices

Explore the Italy Cluster Audience

Below you'll find more information about the Italy Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 17.9 thousand unique devices whose actions qualify for the Italy Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Italy Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Italy Cluster audience is Readers of Italian Content.

Interest Composition Index
Readers of Italian Content 91.25% 45.89x
Italy Trip Planners 53.75% 31.73x
Global Destinations Reopening Researchers 23.75% 20.72x
Rome Trip Planners 32.50% 18.33x
Readers of Spanish Content 28.75% 17.90x
Israel Trip Planners 31.25% 17.42x
Commercial Contractors & Designers 23.75% 17.19x
Ireland Trip Planners 23.75% 16.99x
New York City Events Researchers 28.75% 16.99x
Italian Mens National Soccer Team Fans 43.75% 16.98x
Composition Percentage: The overlap percentage between the Italy Cluster audience and the Interest attribute.
Index: A comparison of the Italy Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Italy Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Italy Cluster audience is Gymboree.

Location Composition Index
Gymboree 0.06% 3.44x
Johnston and Murphy 0.06% 1.62x
Buckle 0.03% 1.58x
Aeropostale 0.03% 1.52x
Carhartt 0.04% 1.06x
Journeys 0.03% 0.92x
Composition Percentage: The overlap percentage between the Italy Cluster audience and the Location attribute.
Index: A comparison of the Italy Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Italy Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Italy Cluster audience is goal.com.

Website Composition Index
goal.com 13.84% 32.41x
wordreference.com 27.73% 27.60x
euronews.com 10.04% 25.91x
elpais.com 9.49% 19.66x
linguee.com 5.48% 19.27x
cruxnow.com 5.48% 18.47x
collinsdictionary.com 18.11% 17.73x
clarin.com 4.60% 16.32x
academia.edu 12.37% 15.65x
marca.com 5.70% 15.59x
Composition Percentage: The overlap percentage between the Italy Cluster audience and the Web attribute.
Index: A comparison of the Italy Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Italy Cluster audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 4.80% 30.34x
Middle East News 4.80% 24.48x
Spain News - Madrid & Seville 8.19% 21.90x
Canadian Lifestyle 3.67% 19.86x
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 5.93% 19.74x
French News & Gossip Cluster 4.24% 19.26x
Ireland Cluster 4.80% 17.53x
New York City Real Estate Research Cluster 6.50% 16.82x
New England Universities 2.54% 16.58x
Sports - Climbing, Non-traditional 4.52% 16.20x
Composition Percentage: The overlap percentage between the Italy Cluster audience and the Content Affinity attribute.
Index: A comparison of the Italy Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Italy Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male