Dstillery Audiences

ITALY CLUSTER

Audience Size: 10.6 Thousand Devices

Explore the Italy Cluster Audience

Below you'll find more information about the Italy Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 10.6 thousand unique devices whose actions qualify for the Italy Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Italy Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Italy Cluster audience is Italy Trip Planners.

Interest Composition Index
Italy Trip Planners 42.71% 30.99x
Spain Trip Planners 62.50% 26.83x
Readers of Italian Content 79.17% 24.23x
Italian Mens National Soccer Team Fans 72.92% 17.37x
Australia Trip Planners 20.83% 17.24x
Market Intelligence Researchers 13.54% 16.56x
Soccer Fans 44.79% 14.66x
Study Abroad Researchers 19.79% 14.60x
Spanish Language Learners 13.54% 13.62x
Italian Food Enthusiasts 9.38% 13.19x
Composition Percentage: The overlap percentage between the Italy Cluster audience and the Interest attribute.
Index: A comparison of the Italy Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Italy Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Italy Cluster audience is Gymboree.

Location Composition Index
Gymboree 0.06% 3.44x
Johnston and Murphy 0.06% 1.62x
Carhartt 0.11% 0.94x
Composition Percentage: The overlap percentage between the Italy Cluster audience and the Location attribute.
Index: A comparison of the Italy Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Italy Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Italy Cluster audience is wordreference.com.

Website Composition Index
wordreference.com 18.35% 17.51x
motorsport.com 6.37% 11.02x
academia.edu 5.37% 10.87x
cambridge.org 10.82% 10.37x
collinsdictionary.com 15.26% 9.55x
elpais.com 6.32% 9.29x
insauga.com 5.86% 9.26x
dw.com 6.45% 8.54x
seedtag.com 31.32% 8.42x
sportbible.com 6.15% 8.21x
Composition Percentage: The overlap percentage between the Italy Cluster audience and the Web attribute.
Index: A comparison of the Italy Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Italy Cluster audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 2.48% 32.57x
Canada Culture and Tourism 2.54% 13.36x
Parenting Blogs 1.01% 12.22x
New York City Real Estate Research Cluster 1.48% 12.04x
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 2.75% 12.02x
Middle East News 1.90% 11.92x
Canadian Lifestyle 3.17% 10.90x
Canada Tourism Research Cluster 2.75% 10.60x
University Research 5.29% 10.40x
Canadian News 2.11% 8.17x
Composition Percentage: The overlap percentage between the Italy Cluster audience and the Content Affinity attribute.
Index: A comparison of the Italy Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Italy Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male