Dstillery Audiences

ITALY CLUSTER

Audience Size: 43.3 Thousand Devices

Explore the Italy Cluster Audience

Below you'll find more information about the Italy Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 43.3 thousand unique devices whose actions qualify for the Italy Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Italy Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Italy Cluster audience is Readers of Italian Content.

Interest Composition Index
Readers of Italian Content 76.35% 31.73x
Italy Trip Planners 56.53% 22.73x
Italian Mens National Soccer Team Fans 43.47% 16.47x
Opera Enthusiasts 47.97% 12.91x
United Arab Emirates Trip Planners 35.14% 12.49x
Rome Trip Planners 26.80% 11.34x
Readers of Spanish Content 27.03% 10.82x
Israel Trip Planners 24.32% 8.83x
Ducati Motorcycle Shoppers 25.23% 8.58x
United Nations Donors 19.37% 8.17x
Composition Percentage: The overlap percentage between the Italy Cluster audience and the Interest attribute.
Index: A comparison of the Italy Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Italy Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Italy Cluster audience is Gymboree.

Location Composition Index
Gymboree 0.06% 3.44x
H&M 0.05% 3.38x
Victoria's Secret 0.05% 3.16x
Old Navy 0.10% 2.33x
The Childrens Place 0.06% 2.12x
J. Crew 0.03% 1.70x
Johnston and Murphy 0.06% 1.62x
Buckle 0.03% 1.58x
Jos A. Bank Clothiers 0.03% 1.58x
Aeropostale 0.03% 1.52x
Composition Percentage: The overlap percentage between the Italy Cluster audience and the Location attribute.
Index: A comparison of the Italy Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Italy Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Italy Cluster audience is blastingnews.com.

Website Composition Index
blastingnews.com 10.83% 28.82x
livesoccertv.com 3.26% 23.94x
glosbe.com 6.04% 22.46x
wordreference.com 27.13% 22.20x
linguee.com 5.52% 19.22x
formula1.com 2.82% 18.47x
goal.com 8.87% 17.93x
bfmtv.com 1.83% 14.91x
euronews.com 8.79% 14.66x
elpais.com 10.27% 14.41x
Composition Percentage: The overlap percentage between the Italy Cluster audience and the Web attribute.
Index: A comparison of the Italy Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Italy Cluster audience is Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content).

Content Affinity Composition Index
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 15.54% 413.99x
Germany Cluster 0.73% 28.76x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.64% 27.91x
Serbia & Albania Cluster 1.51% 26.96x
Greece Cluster 0.60% 25.54x
European Museums, Restaurants & Events 2.66% 22.82x
Romanian News 0.60% 21.69x
English as a Second Language 1.83% 15.86x
Poland Cluster 1.51% 15.64x
Art News & Products 1.10% 15.60x
Composition Percentage: The overlap percentage between the Italy Cluster audience and the Content Affinity attribute.
Index: A comparison of the Italy Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Italy Cluster audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male