Dstillery Audiences

ITALY CLUSTER

Audience Size: 31.8 Thousand Devices

Explore the Italy Cluster Audience

Below you'll find more information about the Italy Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 31.8 thousand unique devices whose actions qualify for the Italy Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Italy Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Italy Cluster audience is Readers of Italian Content.

Interest Composition Index
Readers of Italian Content 83.20% 38.38x
Italian Mens National Soccer Team Fans 47.04% 21.06x
Readers of Spanish Content 31.42% 13.58x
United Arab Emirates Trip Planners 28.77% 12.41x
Rome Trip Planners 27.26% 11.68x
Readers of Portuguese Content 25.44% 10.72x
United Nations Donors 19.14% 8.44x
Classical Music Enthusiasts 19.62% 8.36x
Ballet Enthusiasts 20.13% 8.28x
Executive and C-Suite 15.20% 7.55x
Composition Percentage: The overlap percentage between the Italy Cluster audience and the Interest attribute.
Index: A comparison of the Italy Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Italy Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Italy Cluster audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.19% 3.37x
Gap 0.10% 1.56x
Belk 0.01% 0.78x
Carhartt 0.10% 0.57x
Columbia 0.00% 0.53x
Composition Percentage: The overlap percentage between the Italy Cluster audience and the Location attribute.
Index: A comparison of the Italy Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Italy Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Italy Cluster audience is wordreference.com.

Website Composition Index
wordreference.com 22.63% 54.96x
collinsdictionary.com 16.73% 26.71x
academia.edu 9.46% 26.63x
elpais.com 6.96% 26.55x
yale.edu 4.46% 24.74x
uchicago.edu 5.80% 23.82x
jhu.edu 5.66% 21.90x
columbia.edu 4.25% 20.62x
as.com 3.27% 20.39x
cambridge.org 15.51% 19.78x
Composition Percentage: The overlap percentage between the Italy Cluster audience and the Web attribute.
Index: A comparison of the Italy Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Italy Cluster audience is Fire Fighting.

Content Affinity Composition Index
Fire Fighting 7.17% 97.40x
Saskatchewan Media & Retail Cluster 4.34% 80.22x
Cub & Girl Scouts 7.02% 57.52x
French News & Gossip Cluster 3.87% 36.09x
European Museums, Restaurants & Events 7.55% 30.52x
Brazil & Portugal News 1.92% 25.33x
Poland Cluster 1.76% 19.37x
Art News & Products 2.66% 18.49x
Spain News - Madrid & Seville 4.13% 18.09x
Foreign Language Education 2.43% 18.01x
Composition Percentage: The overlap percentage between the Italy Cluster audience and the Content Affinity attribute.
Index: A comparison of the Italy Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Italy Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male