Dstillery Audiences

ITALY CLUSTER

Audience Size: 19.7 Thousand Devices

Explore the Italy Cluster Audience

Below you'll find more information about the Italy Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 19.7 thousand unique devices whose actions qualify for the Italy Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Italy Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Italy Cluster audience is Readers of Italian Content.

Interest Composition Index
Readers of Italian Content 87.50% 31.73x
Italy Trip Planners 57.21% 22.27x
Italian Mens National Soccer Team Fans 55.29% 17.58x
Israel Trip Planners 42.79% 13.79x
Global Destinations Reopening Researchers 21.15% 12.68x
Rome Trip Planners 29.33% 11.76x
United Arab Emirates Trip Planners 34.62% 11.38x
United Nations Donors 27.40% 10.94x
Work Visa Researchers 27.88% 10.01x
Palm Beach Trip Planners 24.52% 9.87x
Composition Percentage: The overlap percentage between the Italy Cluster audience and the Interest attribute.
Index: A comparison of the Italy Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Italy Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Italy Cluster audience is Gymboree.

Location Composition Index
Gymboree 0.06% 3.44x
Johnston and Murphy 0.06% 1.62x
Buckle 0.03% 1.58x
Carhartt 0.05% 0.42x
Composition Percentage: The overlap percentage between the Italy Cluster audience and the Location attribute.
Index: A comparison of the Italy Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Italy Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Italy Cluster audience is goal.com.

Website Composition Index
goal.com 17.57% 33.01x
euronews.com 9.36% 25.99x
seedtag.com 35.60% 25.74x
wordreference.com 25.56% 21.77x
eurosport.com 6.43% 18.14x
linguee.com 4.41% 16.10x
anitalianinmykitchen.com 5.32% 15.81x
traveloffpath.com 6.16% 15.11x
academia.edu 10.36% 14.45x
collinsdictionary.com 15.91% 13.53x
Composition Percentage: The overlap percentage between the Italy Cluster audience and the Web attribute.
Index: A comparison of the Italy Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Italy Cluster audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 2.48% 32.57x
Children's Health 1.29% 22.10x
Motorcycle Racing Researchers 2.02% 20.07x
Cakes & Sweets 1.47% 17.51x
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 7.98% 16.37x
Canadian Lifestyle 3.33% 15.85x
French News & Gossip Cluster 4.34% 15.06x
Brazil & Portugal News 1.52% 14.54x
Quebec Vacations 1.82% 14.05x
International Travel 1.21% 13.83x
Composition Percentage: The overlap percentage between the Italy Cluster audience and the Content Affinity attribute.
Index: A comparison of the Italy Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Italy Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male