Dstillery Audiences

ITALY CLUSTER

Audience Size: 13.2 Thousand Devices

Explore the Italy Cluster Audience

Below you'll find more information about the Italy Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 13.2 thousand unique devices whose actions qualify for the Italy Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Italy Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Italy Cluster audience is Readers of Italian Content.

Interest Composition Index
Readers of Italian Content 85.05% 33.63x
Italy Trip Planners 59.81% 28.61x
Rome Trip Planners 37.38% 17.09x
Italian Mens National Soccer Team Fans 49.53% 15.29x
Luxury Retail Researchers 14.95% 15.04x
Readers of Spanish Content 25.23% 14.76x
Global Destinations Reopening Researchers 19.63% 14.37x
Italian Food Enthusiasts 21.50% 14.16x
St Patricks Day Celebrators 14.02% 13.02x
Israel Trip Planners 40.19% 12.37x
Composition Percentage: The overlap percentage between the Italy Cluster audience and the Interest attribute.
Index: A comparison of the Italy Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Italy Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Italy Cluster audience is Gymboree.

Location Composition Index
Gymboree 0.06% 3.44x
Johnston and Murphy 0.06% 1.62x
Carhartt 0.06% 0.53x
Composition Percentage: The overlap percentage between the Italy Cluster audience and the Location attribute.
Index: A comparison of the Italy Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Italy Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Italy Cluster audience is goal.com.

Website Composition Index
goal.com 15.96% 41.34x
wordreference.com 26.69% 21.98x
seedtag.com 40.56% 20.09x
skysports.com 7.44% 15.94x
eurosport.com 7.03% 15.79x
hinative.com 6.89% 15.00x
academia.edu 9.33% 14.48x
traveloffpath.com 6.12% 14.47x
cambridge.org 16.48% 13.81x
skyscanner.com 6.53% 13.74x
Composition Percentage: The overlap percentage between the Italy Cluster audience and the Web attribute.
Index: A comparison of the Italy Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Italy Cluster audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 2.48% 32.57x
Children's Health 1.29% 22.10x
Cakes & Sweets 1.47% 17.51x
Motorcycle Racing Researchers 1.72% 16.99x
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 6.01% 15.59x
New York City Education & News Cluster 2.29% 14.41x
French News & Gossip Cluster 3.29% 13.90x
Central & South American News 1.00% 13.27x
University Research 9.01% 12.48x
Parenting Blogs 1.01% 12.22x
Composition Percentage: The overlap percentage between the Italy Cluster audience and the Content Affinity attribute.
Index: A comparison of the Italy Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Italy Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male