Dstillery Audiences

ITALY CLUSTER

Audience Size: 33.1 Thousand Devices

Explore the Italy Cluster Audience

Below you'll find more information about the Italy Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 33.1 thousand unique devices whose actions qualify for the Italy Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Italy Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Italy Cluster audience is Readers of Italian Content.

Interest Composition Index
Readers of Italian Content 81.32% 39.10x
Italian Mens National Soccer Team Fans 45.14% 20.05x
Readers of Spanish Content 29.02% 13.72x
United Arab Emirates Trip Planners 27.15% 11.64x
Rome Trip Planners 25.00% 10.85x
Readers of Portuguese Content 23.54% 10.11x
Readers of Panamanian Content 21.75% 8.54x
Readers of South American Content 20.92% 7.82x
F1 Racing Enthusiasts 15.17% 7.35x
Ducati Motorcycle Shoppers 18.21% 7.32x
Composition Percentage: The overlap percentage between the Italy Cluster audience and the Interest attribute.
Index: A comparison of the Italy Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Italy Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Italy Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.18% 1.11x
Composition Percentage: The overlap percentage between the Italy Cluster audience and the Location attribute.
Index: A comparison of the Italy Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Italy Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Italy Cluster audience is wordreference.com.

Website Composition Index
wordreference.com 22.91% 59.82x
collinsdictionary.com 15.13% 25.57x
academia.edu 7.39% 25.07x
elpais.com 6.18% 24.98x
yale.edu 4.87% 24.28x
uchicago.edu 5.96% 22.33x
columbia.edu 4.34% 20.66x
jhu.edu 5.96% 20.60x
cambridge.org 14.77% 19.32x
as.com 3.23% 19.20x
Composition Percentage: The overlap percentage between the Italy Cluster audience and the Web attribute.
Index: A comparison of the Italy Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Italy Cluster audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 7.78% 29.30x
Spain News - Madrid & Seville 3.31% 15.06x
Art News & Products 2.56% 15.03x
English as a Second Language 3.22% 13.17x
University Press 6.73% 12.50x
Aid Groups 2.26% 12.26x
Assorted Topics #11381 (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 3.16% 10.74x
NYC Tourist Attractions 9.80% 10.73x
Middle East News 4.23% 10.71x
Latin American News 1.82% 9.27x
Composition Percentage: The overlap percentage between the Italy Cluster audience and the Content Affinity attribute.
Index: A comparison of the Italy Cluster audience to the internet population.