Dstillery Audiences

ITALY CLUSTER

Audience Size: 21.9 Thousand Devices

Explore the Italy Cluster Audience

Below you'll find more information about the Italy Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 21.9 thousand unique devices whose actions qualify for the Italy Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Italy Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Italy Cluster audience is Readers of Italian Content.

Interest Composition Index
Readers of Italian Content 78.14% 31.08x
Italy Trip Planners 61.75% 24.05x
Italian Mens National Soccer Team Fans 49.73% 16.73x
Israel Trip Planners 38.25% 12.50x
Rome Trip Planners 30.05% 12.21x
United Arab Emirates Trip Planners 36.61% 11.82x
Global Destinations Reopening Researchers 17.49% 10.89x
Opera Enthusiasts 39.89% 10.76x
Work Visa Researchers 30.05% 10.70x
Commercial Contractors & Designers 24.59% 10.69x
Composition Percentage: The overlap percentage between the Italy Cluster audience and the Interest attribute.
Index: A comparison of the Italy Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Italy Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Italy Cluster audience is Gymboree.

Location Composition Index
Gymboree 0.06% 3.44x
Johnston and Murphy 0.06% 1.62x
Buckle 0.03% 1.58x
Aeropostale 0.03% 1.52x
Carhartt 0.04% 1.06x
Journeys 0.03% 0.92x
Composition Percentage: The overlap percentage between the Italy Cluster audience and the Location attribute.
Index: A comparison of the Italy Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Italy Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Italy Cluster audience is goal.com.

Website Composition Index
goal.com 13.16% 28.68x
wordreference.com 29.99% 24.22x
euronews.com 10.32% 20.64x
cruxnow.com 4.68% 19.63x
elpais.com 8.92% 16.57x
clarin.com 3.81% 16.05x
linguee.com 5.66% 15.79x
collinsdictionary.com 19.62% 15.78x
shelovesbiscotti.com 3.65% 15.34x
anitalianinmykitchen.com 6.01% 14.95x
Composition Percentage: The overlap percentage between the Italy Cluster audience and the Web attribute.
Index: A comparison of the Italy Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Italy Cluster audience is Motorcycle Racing Researchers.

Content Affinity Composition Index
Motorcycle Racing Researchers 1.70% 22.85x
International Travel 1.70% 15.63x
New York City Education & News Cluster 3.97% 15.28x
French News & Gossip Cluster 4.65% 14.93x
NYC Tourist Attractions 2.72% 14.90x
Quebec Vacations 1.93% 13.74x
Middle East News 3.75% 13.74x
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 6.24% 13.55x
University Research 13.62% 12.91x
Medical Supplies and Information 0.79% 12.57x
Composition Percentage: The overlap percentage between the Italy Cluster audience and the Content Affinity attribute.
Index: A comparison of the Italy Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Italy Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male