Dstillery Audiences

ITALY CLUSTER

Audience Size: 32.7 Thousand Devices

Explore the Italy Cluster Audience

Below you'll find more information about the Italy Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 32.7 thousand unique devices whose actions qualify for the Italy Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Italy Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Italy Cluster audience is Readers of Italian Content.

Interest Composition Index
Readers of Italian Content 86.26% 45.11x
Italian Mens National Soccer Team Fans 48.41% 27.84x
Readers of Spanish Content 30.36% 15.53x
Rome Trip Planners 26.11% 14.45x
United Arab Emirates Trip Planners 27.45% 14.06x
Opera Enthusiasts 25.75% 13.89x
Readers of Portuguese Content 23.49% 11.87x
Work Visa Researchers 24.17% 11.59x
Classical Music Enthusiasts 18.64% 10.33x
United Nations Donors 18.50% 10.28x
Composition Percentage: The overlap percentage between the Italy Cluster audience and the Interest attribute.
Index: A comparison of the Italy Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Italy Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Italy Cluster audience is H&M.

Location Composition Index
H&M 0.15% 3.27x
Victoria's Secret 0.09% 1.97x
Mens Wearhouse 0.30% 0.82x
Jos A. Bank Clothiers 0.15% 0.66x
Old Navy 0.03% 0.65x
Johnston and Murphy 0.03% 0.35x
White House Black Market 0.03% 0.25x
Composition Percentage: The overlap percentage between the Italy Cluster audience and the Location attribute.
Index: A comparison of the Italy Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Italy Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Italy Cluster audience is blastingnews.com.

Website Composition Index
blastingnews.com 12.58% 71.64x
wordreference.com 30.89% 42.17x
collinsdictionary.com 19.79% 27.12x
italki.com 4.97% 26.38x
yale.edu 4.18% 23.65x
uchicago.edu 6.01% 21.75x
cell.com 3.37% 20.98x
elsevier.com 3.38% 20.61x
academia.edu 13.74% 20.41x
jhu.edu 5.65% 19.21x
Composition Percentage: The overlap percentage between the Italy Cluster audience and the Web attribute.
Index: A comparison of the Italy Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Italy Cluster audience is Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content).

Content Affinity Composition Index
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 16.74% 342.34x
Fire Fighting 7.17% 97.40x
European Museums, Restaurants & Events 6.45% 27.84x
French News & Gossip Cluster 2.68% 26.01x
Foreign Language Education 2.82% 20.15x
French Education 0.80% 17.25x
Art News & Products 2.56% 17.22x
English as a Second Language 3.84% 16.73x
Cuba & Mexico Media 1.22% 16.62x
Discount Books 1.01% 16.05x
Composition Percentage: The overlap percentage between the Italy Cluster audience and the Content Affinity attribute.
Index: A comparison of the Italy Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Italy Cluster audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male