Dstillery Audiences

ITALY CLUSTER

Audience Size: 39.2 Thousand Devices

Explore the Italy Cluster Audience

Below you'll find more information about the Italy Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 39.2 thousand unique devices whose actions qualify for the Italy Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Italy Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Italy Cluster audience is Readers of Italian Content.

Interest Composition Index
Readers of Italian Content 86.58% 34.98x
Italy Trip Planners 59.75% 25.65x
Italian Mens National Soccer Team Fans 46.08% 15.91x
Rome Trip Planners 31.65% 13.03x
Readers of Spanish Content 32.15% 12.57x
United Arab Emirates Trip Planners 33.92% 12.49x
United Nations Donors 27.59% 11.40x
Israel Trip Planners 29.62% 11.04x
Opera Enthusiasts 38.23% 10.48x
Classical Music Enthusiasts 26.33% 10.46x
Composition Percentage: The overlap percentage between the Italy Cluster audience and the Interest attribute.
Index: A comparison of the Italy Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Italy Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Italy Cluster audience is Gymboree.

Location Composition Index
Gymboree 0.06% 3.44x
H&M 0.05% 3.38x
Old Navy 0.10% 2.33x
J. Crew 0.03% 1.70x
Johnston and Murphy 0.06% 1.62x
Buckle 0.03% 1.58x
Aeropostale 0.03% 1.52x
Banana Republic 0.03% 1.23x
Gap 0.03% 1.13x
Lane Bryant 0.03% 1.12x
Composition Percentage: The overlap percentage between the Italy Cluster audience and the Location attribute.
Index: A comparison of the Italy Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Italy Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Italy Cluster audience is blastingnews.com.

Website Composition Index
blastingnews.com 11.50% 28.22x
glosbe.com 7.68% 27.07x
wordreference.com 29.93% 24.51x
goal.com 9.67% 21.70x
formula1.com 2.65% 20.01x
linguee.com 6.37% 19.84x
elpais.com 11.73% 16.83x
euronews.com 10.33% 16.52x
yale.edu 2.37% 15.95x
jhu.edu 2.27% 15.80x
Composition Percentage: The overlap percentage between the Italy Cluster audience and the Web attribute.
Index: A comparison of the Italy Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Italy Cluster audience is Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content).

Content Affinity Composition Index
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 17.20% 371.42x
Germany Cluster 0.92% 37.66x
Serbia & Albania Cluster 1.69% 31.38x
European Museums, Restaurants & Events 2.22% 24.76x
Romanian News 0.63% 23.96x
Foreign Language Education 1.35% 19.46x
Quebec Job Seeker Cluster 0.82% 17.23x
French Education 0.96% 16.42x
Motorcycle Racing Researchers 0.96% 16.10x
English as a Second Language 1.49% 16.04x
Composition Percentage: The overlap percentage between the Italy Cluster audience and the Content Affinity attribute.
Index: A comparison of the Italy Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Italy Cluster audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male