Dstillery Audiences

ITALY CLUSTER

Audience Size: 33.8 Thousand Devices

Explore the Italy Cluster Audience

Below you'll find more information about the Italy Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 33.8 thousand unique devices whose actions qualify for the Italy Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Italy Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Italy Cluster audience is Readers of Italian Content.

Interest Composition Index
Readers of Italian Content 85.49% 40.50x
Italian Mens National Soccer Team Fans 47.00% 23.94x
Readers of Spanish Content 29.79% 13.63x
Rome Trip Planners 24.95% 12.07x
United Arab Emirates Trip Planners 25.67% 11.64x
Opera Enthusiasts 25.47% 11.58x
Readers of Portuguese Content 25.44% 11.21x
Work Visa Researchers 21.29% 9.54x
Ballet Enthusiasts 19.03% 8.93x
Classical Music Enthusiasts 17.55% 8.67x
Composition Percentage: The overlap percentage between the Italy Cluster audience and the Interest attribute.
Index: A comparison of the Italy Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Italy Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Italy Cluster audience is Lululemon.

Location Composition Index
Lululemon 0.17% 3.50x
Victoria's Secret 0.15% 3.18x
Mens Wearhouse 0.29% 1.10x
Jos A. Bank Clothiers 0.15% 0.87x
Composition Percentage: The overlap percentage between the Italy Cluster audience and the Location attribute.
Index: A comparison of the Italy Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Italy Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Italy Cluster audience is wordreference.com.

Website Composition Index
wordreference.com 28.89% 43.24x
italki.com 4.93% 26.37x
collinsdictionary.com 19.27% 24.60x
yale.edu 4.50% 23.22x
uchicago.edu 6.36% 21.14x
academia.edu 12.72% 20.16x
cell.com 3.08% 18.84x
columbia.edu 4.76% 18.65x
jhu.edu 6.18% 18.58x
elpais.com 6.77% 18.49x
Composition Percentage: The overlap percentage between the Italy Cluster audience and the Web attribute.
Index: A comparison of the Italy Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Italy Cluster audience is Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content).

Content Affinity Composition Index
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 14.77% 332.77x
Fire Fighting 7.17% 97.40x
European Museums, Restaurants & Events 7.08% 28.91x
French News & Gossip Cluster 2.93% 28.05x
Art News & Products 2.76% 17.93x
Foreign Language Education 2.41% 16.65x
University Press 8.44% 13.96x
Spain News - Madrid & Seville 3.71% 13.61x
English as a Second Language 3.19% 13.33x
Aid Groups 1.94% 12.38x
Composition Percentage: The overlap percentage between the Italy Cluster audience and the Content Affinity attribute.
Index: A comparison of the Italy Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Italy Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male