Dstillery Audiences

ITALY CLUSTER

Audience Size: 31.1 Thousand Devices

Explore the Italy Cluster Audience

Below you'll find more information about the Italy Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 31.1 thousand unique devices whose actions qualify for the Italy Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Italy Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Italy Cluster audience is Readers of Italian Content.

Interest Composition Index
Readers of Italian Content 79.50% 24.88x
Italy Trip Planners 63.85% 17.94x
Italian Mens National Soccer Team Fans 46.01% 16.69x
United Arab Emirates Trip Planners 39.89% 10.35x
Readers of Spanish Content 32.57% 10.29x
Rome Trip Planners 30.86% 10.06x
Opera Enthusiasts 38.88% 9.83x
Work Visa Researchers 32.00% 8.37x
Israel Trip Planners 22.37% 8.14x
Ducati Motorcycle Shoppers 28.71% 7.83x
Composition Percentage: The overlap percentage between the Italy Cluster audience and the Interest attribute.
Index: A comparison of the Italy Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Italy Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Italy Cluster audience is H&M.

Location Composition Index
H&M 0.13% 4.22x
Coach 0.06% 3.28x
Victoria's Secret 0.19% 3.21x
The Childrens Place 0.13% 3.09x
LOFT 0.10% 2.83x
J. Crew 0.06% 2.64x
Banana Republic 0.10% 2.55x
Chicos 0.06% 2.46x
Old Navy 0.10% 2.33x
White House Black Market 0.06% 2.13x
Composition Percentage: The overlap percentage between the Italy Cluster audience and the Location attribute.
Index: A comparison of the Italy Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Italy Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Italy Cluster audience is blastingnews.com.

Website Composition Index
blastingnews.com 12.45% 39.47x
glosbe.com 6.30% 25.67x
wordreference.com 29.81% 25.35x
linguee.com 4.60% 23.75x
euronews.com 7.19% 20.51x
goal.com 9.61% 19.73x
uchicago.edu 3.50% 17.17x
collinsdictionary.com 18.16% 16.56x
aleteia.org 4.81% 15.14x
wikiwand.com 2.79% 15.07x
Composition Percentage: The overlap percentage between the Italy Cluster audience and the Web attribute.
Index: A comparison of the Italy Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Italy Cluster audience is Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content).

Content Affinity Composition Index
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 16.16% 392.23x
Germany Cluster 0.73% 31.98x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.76% 30.36x
London Tourism & Events 0.44% 27.14x
European Museums, Restaurants & Events 3.93% 26.69x
Serbia & Albania Cluster 1.36% 24.44x
Romanian News 0.63% 22.36x
Greece Cluster 0.51% 21.06x
Foreign Language Education 1.81% 18.07x
Discount Books 0.63% 17.98x
Composition Percentage: The overlap percentage between the Italy Cluster audience and the Content Affinity attribute.
Index: A comparison of the Italy Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Italy Cluster audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male