Explore the K-12 Teacher Resources Audience
Below you'll find more information about the K-12 Teacher Resources audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the K-12 Teacher Resources audience.
INTERESTS
The K-12 Teacher Resources audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the K-12 Teacher Resources audience is School Supply Shoppers.
| Interest | Composition | Index |
| School Supply Shoppers | 44.79% | 17.36x |
| Involved Parents | 36.56% | 16.64x |
| Teachers | 59.86% | 12.65x |
| College Professors | 28.79% | 11.55x |
| Hands-On Parents | 26.19% | 11.45x |
| Parents with Toddlers | 30.79% | 11.35x |
| Parents with Kids | 20.39% | 10.32x |
| Recreational Sports Participants | 20.80% | 9.43x |
| Parents of High School Students | 27.50% | 8.75x |
| Tech-Savvy Moms | 17.54% | 8.69x |
Composition Percentage:
The overlap percentage between the K-12 Teacher Resources audience and the Interest attribute.
Index: A comparison of the K-12 Teacher Resources audience to the internet population.
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APPAREL RETAILERS
The K-12 Teacher Resources audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the K-12 Teacher Resources audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.04% | 1.27x |
| Lane Bryant | 0.04% | 1.24x |
| Belk | 0.01% | 1.13x |
| Aeropostale | 0.02% | 1.12x |
| The North Face | 0.02% | 1.10x |
| Hollister | 0.01% | 1.09x |
| Old Navy | 0.05% | 1.04x |
| Ann Taylor | 0.02% | 1.03x |
| Carhartt | 0.16% | 0.99x |
| The Childrens Place | 0.04% | 0.99x |
Composition Percentage:
The overlap percentage between the K-12 Teacher Resources audience and the Location attribute.
Index: A comparison of the K-12 Teacher Resources audience to the internet population.
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WEBSITES
The K-12 Teacher Resources audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the K-12 Teacher Resources audience is lauracandler.com.
| Website | Composition | Index |
| lauracandler.com | 0.44% | 144.45x |
| languageartsclassroom.com | 0.32% | 142.99x |
| comprehensionconnection.net | 0.62% | 136.68x |
| classroomtestedresources.com | 0.70% | 134.78x |
| 3rdgradethoughts.com | 1.40% | 134.01x |
| smekenseducation.com | 0.44% | 132.87x |
| proteacher.org | 1.39% | 125.77x |
| k5chalkbox.com | 0.53% | 125.64x |
| thesciencepenguin.com | 1.83% | 124.21x |
| heinemann.com | 4.83% | 123.52x |
Composition Percentage:
The overlap percentage between the K-12 Teacher Resources audience and the Web attribute.
Index: A comparison of the K-12 Teacher Resources audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the K-12 Teacher Resources audience is Youth Educational Resources.
| Content Affinity | Composition | Index |
| Youth Educational Resources | 8.10% | 40.79x |
| School Curriculum | 21.69% | 35.53x |
| Children's Health | 10.50% | 35.29x |
| Math Education | 31.28% | 30.52x |
| Homeschooling | 1.15% | 25.37x |
| Children's Learning Tools | 13.90% | 22.60x |
| Online Learning | 0.43% | 16.15x |
| Teaching Abroad | 0.37% | 16.14x |
| English as a Second Language | 3.85% | 16.11x |
| Mommy Bloggers | 5.16% | 15.89x |
Composition Percentage:
The overlap percentage between the K-12 Teacher Resources audience and the Content Affinity attribute.
Index: A comparison of the K-12 Teacher Resources audience to the internet population.
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DEMOGRAPHICS
The K-12 Teacher Resources audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999
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