Dstillery Audiences

K-POP

Audience Size: 309.8 Thousand Devices

Explore the K-Pop Audience

Below you'll find more information about the K-Pop audience, broken down in different categories based on their digital and physical behaviors. These are 309.8 thousand unique devices whose actions qualify for the K-Pop audience.

Dstillery Crafted Audiences

INTERESTS

The K-Pop audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the K-Pop audience is Korean Food Enthusiasts.

Interest Composition Index
Korean Food Enthusiasts 46.07% 26.60x
Anime Fans 36.32% 19.05x
China Trip Planners 33.38% 17.48x
The Sims Video Game Fans 31.88% 14.97x
Hair Color Shoppers 28.57% 13.66x
Readers of South Asian Content 19.83% 13.49x
Ice Skating Enthusiasts 20.54% 12.95x
Romance Movie and TV enthusiasts 28.44% 12.86x
Language Learners 32.20% 12.83x
Teen Content Readers 25.61% 12.68x
Composition Percentage: The overlap percentage between the K-Pop audience and the Interest attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The K-Pop audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the K-Pop audience is Gymboree.

Location Composition Index
Gymboree 0.04% 2.42x
Hollister 0.06% 2.41x
Abercrombie & Fitch 0.04% 2.27x
Club Monaco 0.02% 2.26x
Coach 0.07% 2.16x
Banana Republic 0.06% 1.99x
Supreme 0.03% 1.96x
Levi Strauss 0.02% 1.91x
Zara 0.03% 1.84x
Intermix 0.01% 1.74x
Composition Percentage: The overlap percentage between the K-Pop audience and the Location attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Web Insights

WEBSITES

The K-Pop audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the K-Pop audience is asianjunkie.com.

Website Composition Index
asianjunkie.com 19.91% 674.23x
soompi.com 23.02% 594.69x
koreaboo.com 86.79% 576.62x
kpopmap.com 34.54% 548.79x
allkpop.com 92.94% 443.99x
dramafever.com 13.10% 306.30x
asiancrush.com 4.41% 197.14x
jaynestars.com 4.53% 192.37x
maangchi.com 8.47% 101.03x
peachandlily.com 2.35% 95.01x
Composition Percentage: The overlap percentage between the K-Pop audience and the Web attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the K-Pop audience is Assorted Topics (Self Improvement, Easy Money, Digital Currency).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.60% 93.99x
Rural Living 1.05% 74.18x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 1.33% 24.86x
Foreign Language Education 3.48% 23.74x
Asia Travel 13.56% 23.43x
Anime 9.97% 23.08x
Teaching Abroad 0.45% 22.90x
Korea Cluster 1.70% 19.88x
Fantasy Name Generators 11.11% 19.31x
Beauty & Cosmetics 4.24% 18.49x
Composition Percentage: The overlap percentage between the K-Pop audience and the Content Affinity attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The K-Pop audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female