Dstillery Audiences

K-POP

Audience Size: 608.3 Thousand Devices

Explore the K-Pop Audience

Below you'll find more information about the K-Pop audience, broken down in different categories based on their digital and physical behaviors. These are 608.3 thousand unique devices whose actions qualify for the K-Pop audience.

Dstillery Crafted Audiences

INTERESTS

The K-Pop audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the K-Pop audience is Korean Food Enthusiasts.

Interest Composition Index
Korean Food Enthusiasts 41.22% 19.56x
Tokyo Trip Planners 42.81% 18.23x
Readers of South Asian Content 28.44% 14.34x
Anime Fans 35.88% 12.77x
China Trip Planners 30.61% 12.35x
Teen Content Readers 26.39% 11.11x
Readers of Japanese Content 22.30% 10.94x
Women's Fashion Magazine Readers 20.23% 9.86x
The Sims Video Game Fans 26.04% 9.50x
Ice Skating Enthusiasts 18.55% 9.35x
Composition Percentage: The overlap percentage between the K-Pop audience and the Interest attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The K-Pop audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the K-Pop audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.01% 2.52x
Victoria's Secret 0.02% 1.97x
The Childrens Place 0.01% 1.96x
Mens Wearhouse 0.01% 1.04x
Carhartt 0.07% 0.78x
Composition Percentage: The overlap percentage between the K-Pop audience and the Location attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Web Insights

WEBSITES

The K-Pop audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the K-Pop audience is dramamilk.com.

Website Composition Index
dramamilk.com 2.75% 290.28x
blackpinkupdate.com 2.38% 288.16x
asianjunkie.com 10.32% 283.24x
hellokpop.com 6.24% 278.41x
kpopmap.com 27.10% 262.38x
dramabeans.com 12.66% 253.65x
hancinema.net 4.06% 238.50x
soompi.com 41.81% 213.41x
38jiejie.com 4.44% 203.32x
koreanclass101.com 2.14% 191.30x
Composition Percentage: The overlap percentage between the K-Pop audience and the Web attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the K-Pop audience is Rural Living.

Content Affinity Composition Index
Rural Living 1.05% 74.18x
Teaching Abroad 0.17% 22.89x
Foreign Language Education 1.62% 21.36x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.67% 20.59x
Anime 9.20% 18.26x
Philippines News 6.77% 17.88x
Korea Cluster 1.87% 17.49x
Asia Travel 27.70% 16.81x
Hipster Clothing 0.36% 16.61x
Beauty & Cosmetics 1.89% 15.98x
Composition Percentage: The overlap percentage between the K-Pop audience and the Content Affinity attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The K-Pop audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female