Dstillery Audiences

K-POP

Audience Size: 404.2 Thousand Devices

Explore the K-Pop Audience

Below you'll find more information about the K-Pop audience, broken down in different categories based on their digital and physical behaviors. These are 404.2 thousand unique devices whose actions qualify for the K-Pop audience.

Dstillery Crafted Audiences

INTERESTS

The K-Pop audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the K-Pop audience is Korean Food Enthusiasts.

Interest Composition Index
Korean Food Enthusiasts 51.32% 19.06x
Anime Fans 39.06% 13.66x
China Trip Planners 36.03% 11.99x
The Sims Video Game Fans 33.77% 10.92x
Teen Content Readers 30.08% 10.60x
Romance Movie and TV enthusiasts 29.23% 10.15x
Readers of South Asian Content 23.79% 10.04x
Hair Color Shoppers 30.60% 9.90x
Ice Skating Enthusiasts 22.80% 9.47x
Language Learners 31.56% 9.07x
Composition Percentage: The overlap percentage between the K-Pop audience and the Interest attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The K-Pop audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the K-Pop audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.02% 3.14x
Uniqlo 0.02% 1.61x
Kate Spade 0.04% 1.56x
Armani 0.03% 1.50x
Hugo Boss 0.05% 1.48x
Zara 0.03% 1.42x
Supreme 0.01% 1.34x
The North Face 0.02% 1.29x
Hollister 0.05% 1.28x
Brooks Brothers 0.03% 1.27x
Composition Percentage: The overlap percentage between the K-Pop audience and the Location attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Web Insights

WEBSITES

The K-Pop audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the K-Pop audience is asianjunkie.com.

Website Composition Index
asianjunkie.com 15.81% 503.53x
soompi.com 39.02% 502.43x
dramabeans.com 10.32% 459.63x
kpopmap.com 40.72% 419.52x
koreaboo.com 86.74% 333.77x
allkpop.com 91.94% 323.20x
dramapanda.com 5.22% 266.65x
viki.com 8.77% 265.93x
koreanclass101.com 4.41% 259.67x
dramafever.com 5.87% 239.82x
Composition Percentage: The overlap percentage between the K-Pop audience and the Web attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the K-Pop audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.48% 206.78x
Rural Living 1.05% 74.18x
Foreign Language Education 2.54% 23.00x
Parenting & Nutrition 0.07% 21.13x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 1.12% 19.61x
Asia Travel 15.27% 19.50x
Teaching Abroad 0.32% 19.23x
Anime 9.53% 17.82x
Korea Cluster 1.87% 16.92x
Assorted Topics (Insurance, Travel, Viral Media) 0.03% 16.39x
Composition Percentage: The overlap percentage between the K-Pop audience and the Content Affinity attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The K-Pop audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female