Dstillery Audiences

K-POP

Audience Size: 152.8 Thousand Devices

Explore the K-Pop Audience

Below you'll find more information about the K-Pop audience, broken down in different categories based on their digital and physical behaviors. These are 152.8 thousand unique devices whose actions qualify for the K-Pop audience.

Dstillery Crafted Audiences

INTERESTS

The K-Pop audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the K-Pop audience is Tokyo Trip Planners.

Interest Composition Index
Tokyo Trip Planners 67.78% 28.43x
Readers of Korean Content 96.09% 25.05x
Readers of South Asian Content 44.84% 24.27x
Korean Food Enthusiasts 47.73% 23.45x
Readers of Japanese Content 36.26% 19.17x
Women's Fashion Magazine Readers 33.50% 18.02x
Anime Fans 48.43% 17.69x
Adult Acne Sufferers 38.44% 17.51x
Teen Content Readers 40.74% 17.38x
China Trip Planners 46.83% 16.81x
Composition Percentage: The overlap percentage between the K-Pop audience and the Interest attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The K-Pop audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the K-Pop audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.47x
Composition Percentage: The overlap percentage between the K-Pop audience and the Location attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Web Insights

WEBSITES

The K-Pop audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the K-Pop audience is soompi.com.

Website Composition Index
soompi.com 62.46% 796.32x
dramabeans.com 23.01% 688.99x
kpopmap.com 27.35% 596.01x
allkpop.com 37.00% 562.81x
koreaboo.com 90.56% 280.20x
jaynestars.com 8.41% 168.44x
mydramalist.com 45.62% 128.27x
todayonline.com 13.03% 127.36x
malaymail.com 5.89% 123.25x
asiaone.com 12.54% 112.21x
Composition Percentage: The overlap percentage between the K-Pop audience and the Web attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the K-Pop audience is Foreign Language Education.

Content Affinity Composition Index
Foreign Language Education 0.98% 50.20x
Philippines News 16.25% 44.83x
Anime 9.99% 39.84x
Beauty & Cosmetics 1.25% 36.85x
Mysticism 0.24% 33.07x
Asia Travel 43.99% 26.78x
Korea Cluster 3.04% 25.11x
Perfume, Makeup & Cosmetics 0.42% 22.83x
Video Content Sites 1.94% 22.73x
Roleplay & Fantasy Games 0.17% 22.38x
Composition Percentage: The overlap percentage between the K-Pop audience and the Content Affinity attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The K-Pop audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female