Dstillery Audiences

K-POP

Audience Size: 263.4 Thousand Devices

Explore the K-Pop Audience

Below you'll find more information about the K-Pop audience, broken down in different categories based on their digital and physical behaviors. These are 263.4 thousand unique devices whose actions qualify for the K-Pop audience.

Dstillery Crafted Audiences

INTERESTS

The K-Pop audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the K-Pop audience is Korean Food Enthusiasts.

Interest Composition Index
Korean Food Enthusiasts 61.76% 28.23x
Anime Fans 32.13% 18.00x
China Trip Planners 41.31% 16.29x
Language Learners 38.27% 13.77x
Readers of South Asian Content 24.14% 13.55x
Readers of Japanese Content 20.91% 11.42x
Romance Movie and TV enthusiasts 30.80% 11.40x
Adult Acne Sufferers 21.28% 9.12x
Asian Food Enthusiasts 42.28% 8.86x
Thai Food Enthusiasts 17.60% 8.58x
Composition Percentage: The overlap percentage between the K-Pop audience and the Interest attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The K-Pop audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the K-Pop audience is Kate Spade.

Location Composition Index
Kate Spade 0.04% 2.03x
Urban Outfitters 0.08% 1.69x
Zara 0.04% 1.54x
Armani 0.03% 1.47x
H&M 0.05% 1.43x
American Eagle Outfitters 0.07% 1.38x
Forever 21 0.06% 1.33x
Ann Taylor 0.03% 1.33x
Journeys 0.03% 1.32x
Banana Republic 0.05% 1.28x
Composition Percentage: The overlap percentage between the K-Pop audience and the Location attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Web Insights

WEBSITES

The K-Pop audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the K-Pop audience is koreaboo.com.

Website Composition Index
koreaboo.com 72.84% 892.17x
soompi.com 45.28% 835.87x
viki.com 16.45% 790.23x
allkpop.com 81.89% 714.95x
dramafever.com 31.74% 344.89x
jaynestars.com 5.15% 250.12x
maangchi.com 8.27% 152.19x
koreanbapsang.com 6.71% 125.79x
mykoreankitchen.com 6.81% 123.11x
kimchimari.com 2.43% 121.06x
Composition Percentage: The overlap percentage between the K-Pop audience and the Web attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the K-Pop audience is Asia Travel.

Content Affinity Composition Index
Asia Travel 14.82% 32.66x
Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings) 1.89% 28.65x
Anime 15.17% 26.81x
Foreign Language Education 3.80% 26.32x
Fantasy Name Generators 11.57% 24.06x
Teaching Abroad 0.53% 23.62x
Beauty & Cosmetics 6.44% 21.86x
Korea Cluster 1.75% 19.27x
Philippines News 3.61% 19.23x
Online Quiz & List Readers 14.72% 18.92x
Composition Percentage: The overlap percentage between the K-Pop audience and the Content Affinity attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The K-Pop audience resonates most for the following age and income brackets.
Age
Income
$25,000-$49,999