Dstillery Audiences

K-POP

Audience Size: 185.1 Thousand Devices

Explore the K-Pop Audience

Below you'll find more information about the K-Pop audience, broken down in different categories based on their digital and physical behaviors. These are 185.1 thousand unique devices whose actions qualify for the K-Pop audience.

Dstillery Crafted Audiences

INTERESTS

The K-Pop audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the K-Pop audience is Tokyo Trip Planners.

Interest Composition Index
Tokyo Trip Planners 62.27% 27.65x
Readers of Korean Content 85.73% 26.65x
Readers of South Asian Content 40.58% 23.12x
Korean Food Enthusiasts 44.16% 22.64x
Readers of Japanese Content 34.09% 18.59x
Adult Acne Sufferers 34.82% 17.39x
Women's Fashion Magazine Readers 31.24% 16.84x
Anime Fans 44.42% 16.32x
Teen Content Readers 37.73% 16.11x
China Trip Planners 42.09% 15.97x
Composition Percentage: The overlap percentage between the K-Pop audience and the Interest attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The K-Pop audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the K-Pop audience is Old Navy.

Location Composition Index
Old Navy 0.02% 4.47x
The Childrens Place 0.01% 2.65x
Carhartt 0.03% 0.84x
Composition Percentage: The overlap percentage between the K-Pop audience and the Location attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Web Insights

WEBSITES

The K-Pop audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the K-Pop audience is soompi.com.

Website Composition Index
soompi.com 64.76% 639.40x
dramabeans.com 20.40% 566.36x
kpopmap.com 27.78% 464.24x
allkpop.com 39.97% 461.16x
38jiejie.com 10.02% 319.33x
koreaboo.com 89.80% 262.32x
jaynestars.com 7.73% 159.59x
mydramalist.com 40.69% 133.52x
todayonline.com 11.49% 119.41x
malaymail.com 6.08% 111.66x
Composition Percentage: The overlap percentage between the K-Pop audience and the Web attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the K-Pop audience is Foreign Language Education.

Content Affinity Composition Index
Foreign Language Education 1.00% 44.87x
Philippines News 14.17% 39.61x
Anime 9.94% 36.49x
Beauty & Cosmetics 1.25% 33.80x
Mysticism 0.26% 28.63x
Korea Cluster 2.85% 26.53x
Asia Travel 41.20% 25.99x
India Bollywood, Weddings & Gossip 16.58% 20.47x
Perfume, Makeup & Cosmetics 0.38% 19.15x
Roleplay & Fantasy Games 0.18% 19.13x
Composition Percentage: The overlap percentage between the K-Pop audience and the Content Affinity attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The K-Pop audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female