Dstillery Audiences

K-POP

Audience Size: 228.2 Thousand Devices

Explore the K-Pop Audience

Below you'll find more information about the K-Pop audience, broken down in different categories based on their digital and physical behaviors. These are 228.2 thousand unique devices whose actions qualify for the K-Pop audience.

Dstillery Crafted Audiences

INTERESTS

The K-Pop audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the K-Pop audience is Tokyo Trip Planners.

Interest Composition Index
Tokyo Trip Planners 57.28% 26.69x
Korean Food Enthusiasts 45.83% 22.68x
Readers of South Asian Content 38.47% 21.06x
Readers of Japanese Content 34.29% 18.24x
Anime Fans 45.33% 15.95x
Teen Content Readers 35.77% 15.58x
Women's Fashion Magazine Readers 27.81% 15.50x
Adult Acne Sufferers 31.41% 15.36x
China Trip Planners 39.72% 15.34x
Readers of Filipinos Content 25.23% 14.10x
Composition Percentage: The overlap percentage between the K-Pop audience and the Interest attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The K-Pop audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the K-Pop audience is Forever 21.

Location Composition Index
Forever 21 0.01% 3.45x
Dressbarn 0.01% 2.09x
LOFT 0.01% 2.04x
Victoria's Secret 0.02% 1.29x
Old Navy 0.01% 1.09x
Carhartt 0.05% 0.70x
Composition Percentage: The overlap percentage between the K-Pop audience and the Location attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Web Insights

WEBSITES

The K-Pop audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the K-Pop audience is soompi.com.

Website Composition Index
soompi.com 67.58% 473.52x
dramabeans.com 17.14% 438.95x
kpopmap.com 25.04% 424.39x
allkpop.com 44.57% 364.57x
viki.com 12.29% 327.80x
38jiejie.com 8.63% 293.67x
koreaboo.com 88.55% 251.81x
mydramalist.com 33.20% 174.73x
jaynestars.com 7.18% 131.55x
todayonline.com 9.64% 110.05x
Composition Percentage: The overlap percentage between the K-Pop audience and the Web attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the K-Pop audience is Foreign Language Education.

Content Affinity Composition Index
Foreign Language Education 1.06% 41.32x
Hipster Clothing 0.16% 41.08x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.35% 40.63x
Beauty & Cosmetics 1.51% 33.87x
Anime 9.56% 33.70x
Philippines News 11.85% 33.50x
Korea Cluster 2.73% 28.51x
Asia Travel 36.17% 26.92x
Alternative Movie Streaming 0.09% 22.35x
Mysticism 0.26% 22.34x
Composition Percentage: The overlap percentage between the K-Pop audience and the Content Affinity attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The K-Pop audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female