Dstillery Audiences

K-POP

Audience Size: 90.9 Thousand Devices

Explore the K-Pop Audience

Below you'll find more information about the K-Pop audience, broken down in different categories based on their digital and physical behaviors. These are 90.9 thousand unique devices whose actions qualify for the K-Pop audience.

Dstillery Crafted Audiences

INTERESTS

The K-Pop audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the K-Pop audience is Tokyo Trip Planners.

Interest Composition Index
Tokyo Trip Planners 65.11% 30.45x
Readers of South Asian Content 42.13% 29.47x
Korean Food Enthusiasts 41.17% 24.97x
Readers of Korean Content 96.06% 24.79x
Readers of Japanese Content 31.06% 19.08x
Adult Acne Sufferers 33.83% 18.48x
China Trip Planners 50.21% 18.22x
Readers of Vietnamese Content 42.98% 17.66x
Readers of Filipinos Content 25.43% 17.30x
Women's Fashion Magazine Readers 23.40% 16.69x
Composition Percentage: The overlap percentage between the K-Pop audience and the Interest attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The K-Pop audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the K-Pop audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.03% 4.00x
Jos A. Bank Clothiers 0.04% 2.93x
Coach 0.02% 2.02x
Talbots 0.02% 1.99x
Hugo Boss 0.01% 1.97x
LOFT 0.03% 1.78x
Belk 0.01% 1.71x
Chicos 0.03% 1.70x
Brooks Brothers 0.01% 1.67x
Banana Republic 0.03% 1.53x
Composition Percentage: The overlap percentage between the K-Pop audience and the Location attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Web Insights

WEBSITES

The K-Pop audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the K-Pop audience is koreaboo.com.

Website Composition Index
koreaboo.com 91.92% 236.33x
mydramalist.com 55.93% 197.78x
todayonline.com 13.11% 177.26x
asiaone.com 11.19% 130.11x
ondemandkorea.com 9.40% 115.95x
thereviewgeek.com 13.17% 110.41x
koreanbapsang.com 13.91% 101.56x
maangchi.com 11.56% 97.57x
mykoreankitchen.com 14.45% 87.47x
pinkvilla.com 38.88% 87.04x
Composition Percentage: The overlap percentage between the K-Pop audience and the Web attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the K-Pop audience is Philippines News.

Content Affinity Composition Index
Philippines News 17.76% 46.83x
Beauty & Cosmetics 0.73% 40.34x
Anime 7.01% 38.03x
Asia Travel 39.20% 37.25x
India Bollywood, Weddings & Gossip 21.69% 24.21x
Korea Cluster 2.65% 23.87x
Video Content Sites 0.73% 20.40x
Vietnam Cluster 0.56% 15.69x
Fantasy Name Generators 6.02% 15.11x
Writing & Publishing 0.22% 14.67x
Composition Percentage: The overlap percentage between the K-Pop audience and the Content Affinity attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The K-Pop audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female