Dstillery Audiences

K-POP

Audience Size: 49.2 Thousand Devices

Explore the K-Pop Audience

Below you'll find more information about the K-Pop audience, broken down in different categories based on their digital and physical behaviors. These are 49.2 thousand unique devices whose actions qualify for the K-Pop audience.

Dstillery Crafted Audiences

INTERESTS

The K-Pop audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the K-Pop audience is Bollywood Entertainment Enthusiasts.

Interest Composition Index
Bollywood Entertainment Enthusiasts 81.21% 31.26x
Tokyo Trip Planners 64.89% 30.63x
Readers of South Asian Content 38.30% 26.67x
Korean Food Enthusiasts 36.70% 25.42x
Readers of Korean Content 95.74% 22.94x
Online Content Creators 20.21% 19.33x
Readers of Japanese Content 27.30% 17.50x
Readers of Vietnamese Content 43.44% 17.17x
Readers of Filipinos Content 24.47% 16.79x
Women's Fashion Magazine Readers 21.10% 16.46x
Composition Percentage: The overlap percentage between the K-Pop audience and the Interest attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The K-Pop audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the K-Pop audience is Old Navy.

Location Composition Index
Old Navy 0.07% 3.50x
Mens Wearhouse 0.06% 3.03x
Jos A. Bank Clothiers 0.03% 2.84x
American Eagle Outfitters 0.03% 2.52x
Lane Bryant 0.03% 2.41x
Journeys 0.06% 2.24x
Hollister 0.02% 1.86x
Talbots 0.02% 1.82x
Michael Kors 0.01% 1.79x
J. Crew 0.01% 1.72x
Composition Percentage: The overlap percentage between the K-Pop audience and the Location attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Web Insights

WEBSITES

The K-Pop audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the K-Pop audience is mydramalist.com.

Website Composition Index
mydramalist.com 61.22% 239.17x
koreaboo.com 93.44% 217.60x
zoomtventertainment.com 23.90% 106.67x
pinkvilla.com 38.14% 96.64x
koreanbapsang.com 11.40% 93.84x
thereviewgeek.com 19.53% 89.84x
gmanetwork.com 14.63% 83.06x
maangchi.com 11.97% 82.38x
abs-cbn.com 12.16% 81.36x
bollywoodlife.com 14.53% 80.90x
Composition Percentage: The overlap percentage between the K-Pop audience and the Web attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the K-Pop audience is Philippines News.

Content Affinity Composition Index
Philippines News 17.79% 53.18x
Asia Travel 34.33% 41.95x
Anime 6.17% 31.77x
India Bollywood, Weddings & Gossip 22.31% 25.89x
Vietnam Cluster 0.57% 24.90x
Korea Cluster 2.37% 22.11x
MBA Education 0.32% 16.55x
Video Content Sites 0.39% 13.90x
Fantasy Name Generators 6.24% 12.90x
Online Quiz & List Readers 5.34% 10.91x
Composition Percentage: The overlap percentage between the K-Pop audience and the Content Affinity attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The K-Pop audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female