Dstillery Audiences

K-POP

Audience Size: 338 Thousand Devices

Explore the K-Pop Audience

Below you'll find more information about the K-Pop audience, broken down in different categories based on their digital and physical behaviors. These are 338 thousand unique devices whose actions qualify for the K-Pop audience.

Dstillery Crafted Audiences

INTERESTS

The K-Pop audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the K-Pop audience is Korean Food Enthusiasts.

Interest Composition Index
Korean Food Enthusiasts 47.37% 19.49x
Anime Fans 36.08% 13.24x
China Trip Planners 32.26% 11.97x
Readers of South Asian Content 23.32% 11.34x
Teen Content Readers 28.14% 10.73x
The Sims Video Game Fans 30.68% 10.60x
Ice Skating Enthusiasts 20.91% 9.79x
Romance Movie and TV enthusiasts 26.39% 9.57x
Hair Color Shoppers 29.25% 9.53x
Language Learners 28.24% 8.91x
Composition Percentage: The overlap percentage between the K-Pop audience and the Interest attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The K-Pop audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the K-Pop audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.01% 4.85x
Uniqlo 0.03% 2.55x
Zara 0.04% 2.51x
Ralph Lauren 0.02% 2.47x
Saint Laurent Paris 0.01% 2.44x
Hugo Boss 0.06% 2.43x
Forever 21 0.07% 2.09x
American Apparel 0.04% 2.01x
Patagonia 0.01% 1.99x
J. Crew 0.03% 1.90x
Composition Percentage: The overlap percentage between the K-Pop audience and the Location attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Web Insights

WEBSITES

The K-Pop audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the K-Pop audience is soompi.com.

Website Composition Index
soompi.com 34.62% 406.50x
kpopmap.com 35.68% 299.53x
koreaboo.com 86.28% 266.82x
allkpop.com 90.02% 236.75x
malaymail.com 8.83% 60.32x
maangchi.com 4.43% 55.96x
koreanbapsang.com 3.46% 49.54x
ondemandkorea.com 6.16% 44.38x
mykoreankitchen.com 5.13% 43.00x
novelupdates.com 2.23% 36.97x
Composition Percentage: The overlap percentage between the K-Pop audience and the Web attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the K-Pop audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.48% 206.78x
Rural Living 1.05% 74.18x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 1.07% 19.90x
Asia Travel 16.68% 19.19x
Foreign Language Education 2.03% 18.88x
Teaching Abroad 0.22% 18.18x
Korea Cluster 1.97% 17.23x
Anime 9.11% 17.16x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 16.70x
Parenting & Nutrition 0.03% 16.65x
Composition Percentage: The overlap percentage between the K-Pop audience and the Content Affinity attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The K-Pop audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female