Dstillery Audiences

K-POP

Audience Size: 594.2 Thousand Devices

Explore the K-Pop Audience

Below you'll find more information about the K-Pop audience, broken down in different categories based on their digital and physical behaviors. These are 594.2 thousand unique devices whose actions qualify for the K-Pop audience.

Dstillery Crafted Audiences

INTERESTS

The K-Pop audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the K-Pop audience is Korean Food Enthusiasts.

Interest Composition Index
Korean Food Enthusiasts 44.28% 17.46x
Anime Fans 35.34% 11.63x
China Trip Planners 32.39% 11.21x
Readers of South Asian Content 26.21% 10.64x
Teen Content Readers 27.38% 9.77x
The Sims Video Game Fans 28.23% 9.42x
Ice Skating Enthusiasts 20.66% 9.14x
Hair Color Shoppers 29.44% 8.72x
Romance Movie and TV enthusiasts 26.11% 8.59x
Readers of Japanese Content 20.59% 8.16x
Composition Percentage: The overlap percentage between the K-Pop audience and the Interest attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The K-Pop audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the K-Pop audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.02% 4.00x
Madewell 0.04% 2.31x
Hugo Boss 0.05% 2.16x
The North Face 0.03% 2.07x
Zara 0.04% 2.05x
Forever 21 0.07% 2.01x
Bonobos 0.02% 1.97x
Uniqlo 0.02% 1.81x
Michael Kors 0.07% 1.72x
White House Black Market 0.08% 1.68x
Composition Percentage: The overlap percentage between the K-Pop audience and the Location attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Web Insights

WEBSITES

The K-Pop audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the K-Pop audience is soompi.com.

Website Composition Index
soompi.com 36.65% 330.17x
hellokpop.com 5.68% 316.84x
asianjunkie.com 12.23% 316.80x
dramabeans.com 9.93% 301.64x
kpopmap.com 31.55% 300.00x
38jiejie.com 4.14% 220.13x
starmometer.com 2.23% 213.78x
koreaboo.com 90.63% 192.81x
koreanclass101.com 3.21% 191.05x
dramapanda.com 3.93% 186.41x
Composition Percentage: The overlap percentage between the K-Pop audience and the Web attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the K-Pop audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.48% 206.78x
Rural Living 1.05% 74.18x
Asia Travel 21.42% 18.57x
Foreign Language Education 1.89% 18.21x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.93% 18.16x
Teaching Abroad 0.19% 16.44x
Korea Cluster 2.03% 15.97x
Anime 9.71% 15.76x
Philippines News 4.94% 15.56x
Beauty & Cosmetics 2.19% 13.55x
Composition Percentage: The overlap percentage between the K-Pop audience and the Content Affinity attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The K-Pop audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female