Dstillery Audiences

K-POP

Audience Size: 253.2 Thousand Devices

Explore the K-Pop Audience

Below you'll find more information about the K-Pop audience, broken down in different categories based on their digital and physical behaviors. These are 253.2 thousand unique devices whose actions qualify for the K-Pop audience.

Dstillery Crafted Audiences

INTERESTS

The K-Pop audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the K-Pop audience is Korean Food Enthusiasts.

Interest Composition Index
Korean Food Enthusiasts 58.77% 27.18x
Anime Fans 45.87% 17.95x
China Trip Planners 42.49% 16.67x
Language Learners 39.07% 13.52x
The Sims Video Game Fans 40.98% 13.40x
Readers of South Asian Content 25.50% 13.24x
Ice Skating Enthusiasts 25.94% 12.68x
Readers of Japanese Content 20.78% 11.43x
Romance Movie and TV enthusiasts 32.65% 11.41x
Adult Acne Sufferers 21.45% 9.35x
Composition Percentage: The overlap percentage between the K-Pop audience and the Interest attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The K-Pop audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the K-Pop audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.04% 1.75x
Zumiez 0.05% 1.56x
The Childrens Place 0.08% 1.53x
Brooks Brothers 0.05% 1.41x
Forever 21 0.06% 1.37x
Journeys 0.04% 1.34x
Aeropostale 0.05% 1.25x
Zara 0.03% 1.24x
Old Navy 0.07% 1.16x
Urban Outfitters 0.05% 1.15x
Composition Percentage: The overlap percentage between the K-Pop audience and the Location attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Web Insights

WEBSITES

The K-Pop audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the K-Pop audience is koreaboo.com.

Website Composition Index
koreaboo.com 74.49% 850.46x
soompi.com 36.83% 824.11x
kpopmap.com 22.07% 753.64x
allkpop.com 85.02% 541.97x
dramafever.com 26.42% 389.23x
asiancrush.com 5.13% 244.95x
jaynestars.com 5.64% 235.65x
maangchi.com 8.94% 140.36x
peachandlily.com 3.85% 116.47x
koreanbapsang.com 7.41% 114.73x
Composition Percentage: The overlap percentage between the K-Pop audience and the Web attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the K-Pop audience is Asia Travel.

Content Affinity Composition Index
Asia Travel 15.68% 32.24x
Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings) 1.91% 29.70x
Foreign Language Education 3.96% 29.20x
Anime 14.53% 27.21x
Teaching Abroad 0.55% 25.14x
Fantasy Name Generators 12.21% 22.12x
Beauty & Cosmetics 6.36% 21.69x
Korea Cluster 1.84% 20.16x
Philippines News 3.87% 19.88x
Roleplay & Fantasy Games 0.61% 18.65x
Composition Percentage: The overlap percentage between the K-Pop audience and the Content Affinity attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The K-Pop audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female