Dstillery Audiences

K-POP

Audience Size: 619.5 Thousand Devices

Explore the K-Pop Audience

Below you'll find more information about the K-Pop audience, broken down in different categories based on their digital and physical behaviors. These are 619.5 thousand unique devices whose actions qualify for the K-Pop audience.

Dstillery Crafted Audiences

INTERESTS

The K-Pop audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the K-Pop audience is Korean Food Enthusiasts.

Interest Composition Index
Korean Food Enthusiasts 45.11% 17.57x
Tokyo Trip Planners 41.75% 15.96x
Readers of South Asian Content 26.13% 11.96x
Anime Fans 36.69% 11.92x
China Trip Planners 32.68% 11.27x
Teen Content Readers 27.73% 9.97x
Readers of Japanese Content 20.40% 9.34x
Ice Skating Enthusiasts 20.03% 9.30x
The Sims Video Game Fans 29.49% 9.08x
Hair Color Shoppers 29.58% 8.78x
Composition Percentage: The overlap percentage between the K-Pop audience and the Interest attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The K-Pop audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the K-Pop audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.02% 2.49x
Kate Spade 0.02% 1.94x
Gymboree 0.04% 1.91x
Uniqlo 0.01% 1.87x
The North Face 0.01% 1.67x
Armani 0.02% 1.66x
Express 0.05% 1.62x
Banana Republic 0.05% 1.57x
Hugo Boss 0.02% 1.51x
Michael Kors 0.03% 1.46x
Composition Percentage: The overlap percentage between the K-Pop audience and the Location attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Web Insights

WEBSITES

The K-Pop audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the K-Pop audience is blackpinkupdate.com.

Website Composition Index
blackpinkupdate.com 2.53% 300.35x
asianjunkie.com 11.31% 297.55x
dramamilk.com 2.42% 295.52x
hellokpop.com 5.86% 293.80x
dramabeans.com 10.72% 281.75x
kpopmap.com 27.87% 278.09x
soompi.com 38.92% 216.24x
38jiejie.com 4.09% 206.79x
starmometer.com 1.85% 206.09x
koreanclass101.com 2.66% 188.62x
Composition Percentage: The overlap percentage between the K-Pop audience and the Web attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the K-Pop audience is Rural Living.

Content Affinity Composition Index
Rural Living 1.05% 74.18x
Teaching Abroad 0.18% 20.47x
Foreign Language Education 1.74% 19.70x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.75% 18.54x
Asia Travel 22.64% 18.47x
Korea Cluster 2.00% 16.92x
Anime 9.41% 16.74x
Philippines News 5.41% 15.92x
Hipster Clothing 0.42% 14.80x
Beauty & Cosmetics 1.87% 13.48x
Composition Percentage: The overlap percentage between the K-Pop audience and the Content Affinity attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The K-Pop audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female