Dstillery Audiences

K-POP

Audience Size: 31.1 Thousand Devices

Explore the K-Pop Audience

Below you'll find more information about the K-Pop audience, broken down in different categories based on their digital and physical behaviors. These are 31.1 thousand unique devices whose actions qualify for the K-Pop audience.

Dstillery Crafted Audiences

INTERESTS

The K-Pop audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the K-Pop audience is Bollywood Entertainment Enthusiasts.

Interest Composition Index
Bollywood Entertainment Enthusiasts 82.24% 41.22x
Tokyo Trip Planners 61.78% 37.91x
Readers of South Asian Content 38.22% 33.28x
Asian Food Enthusiasts 52.12% 32.04x
Korean Food Enthusiasts 36.29% 27.48x
Readers of Vietnamese Content 39.00% 21.05x
Readers of Korean Content 94.21% 20.79x
Readers of Filipinos Content 25.10% 20.54x
Drama Show Watchers 27.80% 19.52x
Readers of Japanese Content 26.64% 19.37x
Composition Percentage: The overlap percentage between the K-Pop audience and the Interest attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The K-Pop audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the K-Pop audience is Buckle.

Location Composition Index
Buckle 0.08% 4.19x
Gymboree 0.05% 2.40x
Old Navy 0.04% 1.82x
Michael Kors 0.01% 1.79x
Belk 0.01% 1.71x
Zumiez 0.04% 1.57x
Chicos 0.03% 1.54x
H&M 0.03% 1.44x
Aeropostale 0.03% 1.34x
Express 0.03% 1.23x
Composition Percentage: The overlap percentage between the K-Pop audience and the Location attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Web Insights

WEBSITES

The K-Pop audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the K-Pop audience is koreaboo.com.

Website Composition Index
koreaboo.com 94.06% 261.31x
pinkvilla.com 38.81% 98.53x
thereviewgeek.com 27.67% 73.64x
otakukart.com 19.89% 57.92x
hinative.com 12.13% 41.93x
inquirer.net 14.65% 40.80x
readysteadycut.com 27.84% 35.88x
news18.com 17.69% 34.63x
aminoapps.com 21.00% 33.13x
animenewsnetwork.com 15.69% 31.33x
Composition Percentage: The overlap percentage between the K-Pop audience and the Web attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the K-Pop audience is Philippines News.

Content Affinity Composition Index
Philippines News 18.41% 77.56x
Asia Travel 33.73% 60.95x
India Bollywood, Weddings & Gossip 23.33% 38.12x
Korea Cluster 3.25% 34.53x
Anime 7.78% 32.82x
Fantasy Name Generators 5.00% 12.42x
Online Quiz & List Readers 3.73% 10.02x
Baby Names 3.97% 9.98x
Fashion Cluster 6.98% 9.97x
Music Magazines 39.76% 7.76x
Composition Percentage: The overlap percentage between the K-Pop audience and the Content Affinity attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The K-Pop audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female