Dstillery Audiences

K-POP

Audience Size: 537.7 Thousand Devices

Explore the K-Pop Audience

Below you'll find more information about the K-Pop audience, broken down in different categories based on their digital and physical behaviors. These are 537.7 thousand unique devices whose actions qualify for the K-Pop audience.

Dstillery Crafted Audiences

INTERESTS

The K-Pop audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the K-Pop audience is Tokyo Trip Planners.

Interest Composition Index
Tokyo Trip Planners 47.59% 20.64x
Korean Food Enthusiasts 42.15% 19.72x
Readers of South Asian Content 30.29% 16.63x
Anime Fans 37.17% 14.17x
China Trip Planners 32.87% 13.02x
Readers of Japanese Content 24.44% 12.98x
Teen Content Readers 29.38% 11.74x
Women's Fashion Magazine Readers 21.87% 10.87x
Readers of Indian Content 20.43% 10.46x
Readers of Filipinos Content 19.58% 10.20x
Composition Percentage: The overlap percentage between the K-Pop audience and the Interest attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The K-Pop audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the K-Pop audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.02% 2.75x
Buckle 0.01% 2.61x
Express 0.01% 2.32x
Journeys 0.01% 2.16x
Mens Wearhouse 0.01% 1.62x
Old Navy 0.01% 1.60x
Carhartt 0.07% 0.67x
Composition Percentage: The overlap percentage between the K-Pop audience and the Location attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Web Insights

WEBSITES

The K-Pop audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the K-Pop audience is dramamilk.com.

Website Composition Index
dramamilk.com 3.22% 310.79x
hellokpop.com 7.46% 306.95x
asianjunkie.com 9.27% 305.22x
dramabeans.com 15.16% 281.42x
kpopmap.com 29.48% 269.86x
hancinema.net 6.89% 251.24x
soompi.com 51.64% 239.17x
38jiejie.com 6.50% 231.28x
btsmaniashop.com 2.70% 215.81x
dramapanda.com 4.14% 201.94x
Composition Percentage: The overlap percentage between the K-Pop audience and the Web attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the K-Pop audience is Teaching Abroad.

Content Affinity Composition Index
Teaching Abroad 0.14% 25.89x
Foreign Language Education 1.53% 24.01x
Philippines News 9.26% 21.84x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.57% 21.59x
Hipster Clothing 0.32% 20.40x
Anime 9.80% 20.11x
Korea Cluster 2.26% 20.03x
Beauty & Cosmetics 1.97% 19.31x
Asia Travel 32.62% 16.79x
Fantasy Name Generators 7.82% 12.45x
Composition Percentage: The overlap percentage between the K-Pop audience and the Content Affinity attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The K-Pop audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female