Dstillery Audiences

K-POP

Audience Size: 300.7 Thousand Devices

Explore the K-Pop Audience

Below you'll find more information about the K-Pop audience, broken down in different categories based on their digital and physical behaviors. These are 300.7 thousand unique devices whose actions qualify for the K-Pop audience.

Dstillery Crafted Audiences

INTERESTS

The K-Pop audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the K-Pop audience is Tokyo Trip Planners.

Interest Composition Index
Tokyo Trip Planners 59.39% 19.14x
Korean Food Enthusiasts 44.08% 17.96x
Readers of South Asian Content 37.93% 15.34x
Readers of Japanese Content 33.22% 13.00x
Anime Fans 43.86% 12.19x
China Trip Planners 38.59% 11.79x
Teen Content Readers 36.72% 10.81x
Women's Fashion Magazine Readers 30.33% 10.67x
Readers of Filipinos Content 27.46% 10.44x
Readers of Indian Content 28.34% 10.02x
Composition Percentage: The overlap percentage between the K-Pop audience and the Interest attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The K-Pop audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the K-Pop audience is Gymboree.

Location Composition Index
Gymboree 0.01% 2.66x
Zumiez 0.01% 2.41x
Dressbarn 0.01% 2.28x
Aeropostale 0.01% 2.27x
The Childrens Place 0.02% 2.01x
Buckle 0.01% 1.99x
Journeys 0.02% 1.89x
Maurices 0.01% 1.33x
Old Navy 0.01% 1.29x
Victoria's Secret 0.01% 1.27x
Composition Percentage: The overlap percentage between the K-Pop audience and the Location attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Web Insights

WEBSITES

The K-Pop audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the K-Pop audience is hellokpop.com.

Website Composition Index
hellokpop.com 8.32% 351.33x
asianjunkie.com 8.98% 347.49x
dramabeans.com 17.24% 322.78x
hancinema.net 6.58% 316.64x
kpopmap.com 30.20% 306.27x
soompi.com 56.54% 282.19x
viki.com 12.74% 250.10x
dramapanda.com 4.43% 245.46x
38jiejie.com 7.60% 243.41x
allkpop.com 69.29% 215.25x
Composition Percentage: The overlap percentage between the K-Pop audience and the Web attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the K-Pop audience is Teaching Abroad.

Content Affinity Composition Index
Teaching Abroad 0.12% 30.60x
Hipster Clothing 0.33% 25.97x
Foreign Language Education 1.41% 24.67x
Korea Cluster 2.82% 24.54x
Philippines News 12.13% 24.14x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.52% 23.53x
Beauty & Cosmetics 2.22% 21.33x
Anime 10.45% 21.22x
Asia Travel 39.25% 16.48x
Local & Travel England - North Midlands 0.09% 13.30x
Composition Percentage: The overlap percentage between the K-Pop audience and the Content Affinity attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The K-Pop audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female