Dstillery Audiences

K-POP

Audience Size: 120.6 Thousand Devices

Explore the K-Pop Audience

Below you'll find more information about the K-Pop audience, broken down in different categories based on their digital and physical behaviors. These are 120.6 thousand unique devices whose actions qualify for the K-Pop audience.

Dstillery Crafted Audiences

INTERESTS

The K-Pop audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the K-Pop audience is Tokyo Trip Planners.

Interest Composition Index
Tokyo Trip Planners 70.30% 28.60x
Readers of Korean Content 95.50% 25.37x
Readers of South Asian Content 46.52% 25.32x
Korean Food Enthusiasts 47.71% 23.97x
Readers of Japanese Content 37.84% 19.94x
Women's Fashion Magazine Readers 32.78% 19.07x
Adult Acne Sufferers 39.65% 18.30x
Teen Content Readers 39.57% 17.47x
Anime Fans 52.45% 17.28x
China Trip Planners 47.47% 16.73x
Composition Percentage: The overlap percentage between the K-Pop audience and the Interest attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The K-Pop audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the K-Pop audience is Madewell.

Location Composition Index
Madewell 0.02% 5.65x
J. Crew 0.06% 5.52x
Banana Republic 0.08% 4.43x
Forever 21 0.05% 4.31x
Urban Outfitters 0.02% 4.04x
Express 0.07% 3.36x
Ralph Lauren 0.02% 3.35x
Michael Kors 0.03% 3.03x
Lululemon 0.02% 2.99x
Aeropostale 0.05% 2.59x
Composition Percentage: The overlap percentage between the K-Pop audience and the Location attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Web Insights

WEBSITES

The K-Pop audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the K-Pop audience is soompi.com.

Website Composition Index
soompi.com 63.16% 1014.51x
allkpop.com 31.19% 727.65x
kpopmap.com 28.50% 611.81x
koreaboo.com 90.93% 291.84x
jaynestars.com 8.99% 208.25x
mydramalist.com 50.25% 148.33x
todayonline.com 15.23% 146.13x
thesmartlocal.com 6.42% 129.27x
thereviewgeek.com 11.05% 124.13x
kimchimari.com 6.36% 118.33x
Composition Percentage: The overlap percentage between the K-Pop audience and the Web attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the K-Pop audience is Foreign Language Education.

Content Affinity Composition Index
Foreign Language Education 0.89% 65.04x
Anime 9.71% 43.11x
Philippines News 17.74% 42.25x
Beauty & Cosmetics 0.89% 32.48x
Asia Travel 45.42% 29.57x
Canada Shopping - General Commerce 0.37% 27.53x
Korea Cluster 2.96% 25.47x
Video Content Sites 1.72% 25.19x
India Bollywood, Weddings & Gossip 22.32% 22.30x
Pakistan Cluster 2.46% 20.36x
Composition Percentage: The overlap percentage between the K-Pop audience and the Content Affinity attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The K-Pop audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female