Dstillery Audiences

K-POP

Audience Size: 365.3 Thousand Devices

Explore the K-Pop Audience

Below you'll find more information about the K-Pop audience, broken down in different categories based on their digital and physical behaviors. These are 365.3 thousand unique devices whose actions qualify for the K-Pop audience.

Dstillery Crafted Audiences

INTERESTS

The K-Pop audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the K-Pop audience is Korean Food Enthusiasts.

Interest Composition Index
Korean Food Enthusiasts 44.09% 25.75x
Anime Fans 31.55% 18.05x
China Trip Planners 29.46% 16.54x
The Sims Video Game Fans 28.60% 13.81x
Teen Content Readers 23.09% 13.32x
Romance Movie and TV enthusiasts 24.97% 12.92x
Hair Color Shoppers 25.74% 12.86x
Readers of South Asian Content 17.56% 12.69x
Language Learners 28.66% 12.61x
Ice Skating Enthusiasts 18.74% 11.98x
Composition Percentage: The overlap percentage between the K-Pop audience and the Interest attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The K-Pop audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the K-Pop audience is Everlane.

Location Composition Index
Everlane 0.01% 2.01x
Supreme 0.02% 1.87x
Madewell 0.05% 1.81x
Kate Spade 0.05% 1.77x
Intermix 0.01% 1.76x
Abercrombie & Fitch 0.07% 1.71x
Levi Strauss 0.03% 1.62x
Hugo Boss 0.04% 1.60x
Saint Laurent Paris 0.01% 1.53x
The Childrens Place 0.13% 1.52x
Composition Percentage: The overlap percentage between the K-Pop audience and the Location attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Web Insights

WEBSITES

The K-Pop audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the K-Pop audience is asianjunkie.com.

Website Composition Index
asianjunkie.com 18.00% 599.22x
soompi.com 39.90% 581.40x
dramabeans.com 10.08% 506.13x
kpopmap.com 40.22% 497.74x
koreaboo.com 85.80% 490.73x
allkpop.com 92.21% 385.60x
viki.com 5.45% 381.96x
koreanclass101.com 4.86% 293.17x
dramafever.com 9.02% 274.68x
asiancrush.com 3.83% 179.08x
Composition Percentage: The overlap percentage between the K-Pop audience and the Web attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the K-Pop audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.48% 206.78x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.60% 93.99x
Rural Living 1.05% 74.18x
Foreign Language Education 3.02% 25.58x
Teaching Abroad 0.42% 22.91x
Parenting & Nutrition 0.09% 22.47x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 1.23% 21.00x
Asia Travel 13.48% 20.74x
Anime 8.97% 19.64x
Assorted Topics (Insurance, Travel, Viral Media) 0.04% 18.95x
Composition Percentage: The overlap percentage between the K-Pop audience and the Content Affinity attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The K-Pop audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female