Dstillery Audiences

K-POP

Audience Size: 275.7 Thousand Devices

Explore the K-Pop Audience

Below you'll find more information about the K-Pop audience, broken down in different categories based on their digital and physical behaviors. These are 275.7 thousand unique devices whose actions qualify for the K-Pop audience.

Dstillery Crafted Audiences

INTERESTS

The K-Pop audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the K-Pop audience is Korean Food Enthusiasts.

Interest Composition Index
Korean Food Enthusiasts 55.47% 24.96x
Anime Fans 43.24% 18.06x
China Trip Planners 40.86% 16.24x
The Sims Video Game Fans 38.63% 13.65x
Readers of South Asian Content 25.21% 12.99x
Language Learners 37.48% 12.69x
Ice Skating Enthusiasts 24.92% 12.43x
Hair Color Shoppers 30.98% 11.65x
Romance Movie and TV enthusiasts 32.67% 11.13x
Readers of Japanese Content 20.09% 10.95x
Composition Percentage: The overlap percentage between the K-Pop audience and the Interest attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The K-Pop audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the K-Pop audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.02% 2.38x
Supreme 0.02% 2.11x
Brooks Brothers 0.08% 1.98x
Lorna Jane 0.02% 1.98x
Express 0.06% 1.93x
Hollister 0.04% 1.93x
American Apparel 0.07% 1.91x
Levi Strauss 0.02% 1.80x
Ralph Lauren 0.02% 1.66x
Zara 0.05% 1.58x
Composition Percentage: The overlap percentage between the K-Pop audience and the Location attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Web Insights

WEBSITES

The K-Pop audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the K-Pop audience is asianjunkie.com.

Website Composition Index
asianjunkie.com 19.39% 888.82x
soompi.com 25.46% 856.33x
koreaboo.com 81.43% 853.73x
kpopmap.com 25.74% 795.71x
allkpop.com 89.81% 613.89x
dramafever.com 18.51% 433.49x
jaynestars.com 5.07% 263.19x
asiancrush.com 5.30% 236.62x
maangchi.com 8.82% 136.64x
peachandlily.com 3.21% 126.99x
Composition Percentage: The overlap percentage between the K-Pop audience and the Web attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the K-Pop audience is Assorted Topics (Self Improvement, Easy Money, Digital Currency).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.60% 93.99x
Rural Living 1.05% 74.18x
Parenting & Nutrition 0.21% 32.69x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 1.73% 30.55x
Asia Travel 14.97% 30.37x
Foreign Language Education 4.16% 28.92x
Anime 12.79% 27.12x
Teaching Abroad 0.51% 24.47x
Korea Cluster 1.82% 22.55x
Fantasy Name Generators 11.92% 22.36x
Composition Percentage: The overlap percentage between the K-Pop audience and the Content Affinity attribute.
Index: A comparison of the K-Pop audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The K-Pop audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female