Dstillery Audiences

KANSAS CITY NEWS

Audience Size: 3.9 Million Devices

Explore the Kansas City News Audience

Below you'll find more information about the Kansas City News audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Kansas City News audience.

Dstillery Crafted Audiences

INTERESTS

The Kansas City News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kansas City News audience is Kansas City Trip Planners.

Interest Composition Index
Kansas City Trip Planners 48.13% 16.47x
Kansas City Royals Fans 37.04% 13.52x
North Midwest State Fair Visitors 38.30% 12.94x
Kansas City Chiefs Fans 27.46% 11.61x
Liberal News Readers 20.48% 10.46x
Big 12 Fans 24.76% 10.19x
Tampa and St Petersburg Trip Planners 18.77% 9.78x
Country Music Fans 19.69% 9.64x
Financial Business Intelligence Researchers 18.89% 9.22x
Conservative News Readers 19.49% 9.14x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Interest attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kansas City News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kansas City News audience is Buckle.

Location Composition Index
Buckle 0.01% 2.02x
Maurices 0.01% 1.74x
Carhartt 0.14% 1.16x
Victoria's Secret 0.01% 0.99x
Mens Wearhouse 0.01% 0.95x
Old Navy 0.01% 0.90x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Location attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kansas City News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kansas City News audience is catchitkansas.com.

Website Composition Index
catchitkansas.com 1.11% 55.54x
kcparent.com 1.02% 51.82x
visitwichita.com 1.02% 51.08x
reecenichols.com 3.33% 49.82x
travelks.com 1.51% 48.72x
leavenworthtimes.com 1.27% 47.60x
cjonline.com 9.17% 47.21x
themercury.com 2.42% 46.61x
examiner.net 1.53% 46.55x
hutchnews.com 3.29% 45.10x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Web attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kansas City News audience is Missouri Travel & Outdoors Cluster.

Content Affinity Composition Index
Missouri Travel & Outdoors Cluster 16.71% 16.86x
Missouri News Content Cluster 15.32% 10.97x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.04% 10.88x
Farming & Agriculture 0.89% 10.17x
Local & Travel England - North Midlands 0.05% 9.99x
Assorted Topics (Viral Media, Paid Traffic) 0.03% 9.82x
Nebraska Cluster 12.19% 9.77x
Illinois College Sports 0.18% 9.54x
Environmental Conservation 0.05% 9.11x
Local & Travel England - Northern England 0.11% 8.51x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Content Affinity attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kansas City News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male