Dstillery Audiences

KANSAS CITY NEWS

Audience Size: 2.3 Million Devices

Explore the Kansas City News Audience

Below you'll find more information about the Kansas City News audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Kansas City News audience.

Dstillery Crafted Audiences

INTERESTS

The Kansas City News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kansas City News audience is Kansas City Trip Planners.

Interest Composition Index
Kansas City Trip Planners 53.91% 17.19x
Liberal News Readers 25.62% 15.63x
Kansas City Chiefs Fans 31.69% 13.92x
Financial Business Intelligence Researchers 23.59% 13.84x
Advertising Professionals 24.14% 13.71x
Tampa and St Petersburg Trip Planners 24.32% 13.52x
Financial News Readers 22.60% 13.48x
North Midwest State Fair Visitors 41.87% 13.34x
TV Advertising Professionals 22.62% 13.25x
Country Music Fans 26.06% 13.15x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Interest attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kansas City News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kansas City News audience is Maurices.

Location Composition Index
Maurices 0.03% 1.92x
Buckle 0.02% 1.90x
Mens Wearhouse 0.02% 1.34x
Old Navy 0.02% 1.21x
Victoria's Secret 0.02% 1.14x
Carhartt 0.14% 1.14x
Express 0.01% 1.11x
American Eagle Outfitters 0.01% 1.02x
The Childrens Place 0.02% 1.00x
Journeys 0.02% 0.98x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Location attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kansas City News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kansas City News audience is reecenichols.com.

Website Composition Index
reecenichols.com 1.10% 78.42x
kcparent.com 1.11% 70.92x
leavenworthtimes.com 1.57% 66.92x
cjonline.com 9.21% 66.51x
themercury.com 2.41% 66.43x
examiner.net 1.63% 66.06x
kfdi.com 1.11% 63.62x
kshb.com 29.30% 63.44x
ksnt.com 14.56% 62.19x
charliehustle.com 1.02% 61.98x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Web attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kansas City News audience is Missouri Travel & Outdoors Cluster.

Content Affinity Composition Index
Missouri Travel & Outdoors Cluster 16.98% 22.11x
Assorted Topics (Viral Media, Paid Traffic) 0.01% 20.90x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.04% 17.68x
Farming & Agriculture 0.49% 16.33x
Missouri News Content Cluster 16.04% 15.20x
Central California Cluster 3.06% 14.11x
Illinois College Sports 0.11% 12.69x
Ireland Cluster 5.83% 12.67x
Nebraska Cluster 13.21% 12.51x
Local & Travel England - North Midlands 0.06% 12.49x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Content Affinity attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kansas City News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male