Dstillery Audiences

KANSAS CITY NEWS

Audience Size: 2.1 Million Devices

Explore the Kansas City News Audience

Below you'll find more information about the Kansas City News audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Kansas City News audience.

Dstillery Crafted Audiences

INTERESTS

The Kansas City News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kansas City News audience is Kansas City Royals Fans.

Interest Composition Index
Kansas City Royals Fans 33.72% 18.88x
Kansas City Chiefs Fans 25.73% 16.08x
Big 12 Fans 22.63% 13.08x
Liberal News Readers 13.11% 9.88x
Financial Business Intelligence Researchers 13.51% 8.65x
Tampa and St Petersburg Trip Planners 12.92% 8.32x
Financial News Readers 11.44% 8.29x
Conservative News Readers 13.22% 8.14x
TV Advertising Professionals 12.46% 7.95x
Country Music Fans 12.12% 7.89x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Interest attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kansas City News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kansas City News audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.03% 2.79x
Eddie Bauer 0.02% 2.15x
Chicos 0.05% 1.49x
J. Crew 0.03% 1.40x
Madewell 0.02% 1.31x
Coach 0.05% 1.20x
Carhartt 0.18% 1.14x
Zumiez 0.02% 1.11x
Forever 21 0.03% 1.10x
Express 0.02% 1.09x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Location attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kansas City News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kansas City News audience is kcpl.com.

Website Composition Index
kcpl.com 0.74% 175.26x
kcrestaurantguide.com 0.89% 168.47x
minskys.com 3.26% 166.72x
kcata.org 0.97% 163.28x
weigand.com 1.62% 160.88x
catesauction.com 0.88% 158.07x
810varsity.com 0.78% 157.24x
mccurdyauction.com 1.32% 156.78x
gbtribune.com 0.63% 154.86x
adamstoyota.com 0.62% 153.84x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Web attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kansas City News audience is Missouri Travel & Outdoors Cluster.

Content Affinity Composition Index
Missouri Travel & Outdoors Cluster 13.64% 22.91x
Illinois College Sports 0.34% 15.62x
Assorted Topics #11662 (Viral Media, Paid Traffic) 3.42% 13.05x
Missouri News Content Cluster 10.05% 12.68x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.21% 9.65x
Nebraska Cluster 6.69% 9.64x
Farming & Agriculture 1.54% 9.50x
Local & Travel England - North Midlands 0.02% 9.01x
Arkansas News 4.40% 8.10x
Environmental Conservation 0.04% 8.07x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Content Affinity attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kansas City News audience resonates most for the following age and income brackets.
Age
55-64
Income
$150,000-$249,999