Dstillery Audiences

KANSAS CITY NEWS

Audience Size: 2.2 Million Devices

Explore the Kansas City News Audience

Below you'll find more information about the Kansas City News audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Kansas City News audience.

Dstillery Crafted Audiences

INTERESTS

The Kansas City News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kansas City News audience is Kansas City Royals Fans.

Interest Composition Index
Kansas City Royals Fans 34.06% 18.43x
Kansas City Chiefs Fans 25.43% 15.66x
Big 12 Fans 22.91% 12.64x
Liberal News Readers 14.03% 10.18x
Financial Business Intelligence Researchers 13.54% 9.14x
Speedway Event Enthusiasts 17.12% 8.68x
Tampa and St Petersburg Trip Planners 14.57% 8.60x
Financial News Readers 12.19% 8.38x
Country Music Fans 12.72% 8.33x
Conservative News Readers 14.02% 8.33x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Interest attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kansas City News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kansas City News audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.05% 2.50x
Eddie Bauer 0.03% 2.21x
Madewell 0.02% 1.36x
Express 0.03% 1.36x
Chicos 0.05% 1.23x
Carhartt 0.21% 1.14x
Journeys 0.03% 1.08x
Forever 21 0.04% 1.08x
Kate Spade 0.02% 1.07x
Victoria's Secret 0.07% 1.01x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Location attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kansas City News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kansas City News audience is minskys.com.

Website Composition Index
minskys.com 2.43% 158.87x
kpreps.com 1.45% 155.43x
mccurdyauction.com 1.25% 149.99x
weigand.com 1.48% 148.85x
powellgardens.org 1.25% 145.76x
kcparent.com 3.62% 144.33x
thenewoakparkmall.com 1.63% 137.86x
kansasstatefair.com 1.44% 136.57x
visitoverlandpark.com 1.05% 134.91x
hollywoodcasinokansas.com 1.24% 133.63x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Web attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kansas City News audience is Missouri Travel & Outdoors Cluster.

Content Affinity Composition Index
Missouri Travel & Outdoors Cluster 14.09% 22.54x
Assorted Topics #11662 (Viral Media, Paid Traffic) 4.12% 12.71x
Illinois College Sports 0.41% 12.52x
Missouri News Content Cluster 10.33% 12.48x
Local & Travel England - North Midlands 0.03% 10.94x
Nebraska Cluster 7.28% 9.95x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.20% 9.60x
Farming & Agriculture 1.64% 9.17x
Environmental Conservation 0.04% 8.35x
Arkansas News 4.71% 8.33x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Content Affinity attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kansas City News audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male