Dstillery Audiences

KANSAS CITY NEWS

Audience Size: 2 Million Devices

Explore the Kansas City News Audience

Below you'll find more information about the Kansas City News audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Kansas City News audience.

Dstillery Crafted Audiences

INTERESTS

The Kansas City News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kansas City News audience is Kansas City Trip Planners.

Interest Composition Index
Kansas City Trip Planners 57.49% 18.05x
North Midwest State Fair Visitors 44.33% 13.57x
Kansas City Chiefs Fans 30.52% 13.48x
Kansas City Royals Fans 37.70% 13.18x
Liberal News Readers 18.52% 13.04x
Tampa and St Petersburg Trip Planners 18.44% 12.08x
Financial Business Intelligence Researchers 16.98% 11.51x
Big 12 Fans 27.31% 10.92x
Advertising Professionals 16.26% 10.88x
Financial News Readers 14.68% 10.82x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Interest attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kansas City News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kansas City News audience is The North Face.

Location Composition Index
The North Face 0.01% 2.12x
Coach 0.03% 2.08x
Madewell 0.01% 2.02x
Maurices 0.09% 1.85x
Kate Spade 0.01% 1.82x
Buckle 0.06% 1.61x
Chicos 0.04% 1.56x
Dressbarn 0.03% 1.52x
Lululemon 0.01% 1.35x
Forever 21 0.02% 1.32x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Location attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kansas City News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kansas City News audience is catchitkansas.com.

Website Composition Index
catchitkansas.com 1.09% 86.00x
kcparent.com 1.79% 74.47x
ksnt.com 13.96% 70.54x
themercury.com 2.02% 70.42x
wibw.com 15.46% 66.72x
kwch.com 15.53% 66.16x
jocogov.org 3.73% 65.92x
kansascityonthecheap.com 1.33% 63.72x
kuathletics.com 2.49% 63.56x
kshb.com 26.43% 62.79x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Web attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kansas City News audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 1.30% 29.10x
Missouri Travel & Outdoors Cluster 16.03% 20.52x
Missouri News Content Cluster 12.15% 12.55x
South Dakota Cluster 4.81% 11.49x
Northern California Cluster 6.92% 11.28x
Farming & Agriculture 0.23% 11.23x
Central California Cluster 1.93% 11.05x
Assorted Topics (Viral Media, Paid Traffic) 13.63% 10.35x
Florida Naples News Cluster 4.99% 9.87x
Ohio Universities 2.20% 9.77x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Content Affinity attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kansas City News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male