Dstillery Audiences

KANSAS CITY NEWS

Audience Size: 3.1 Million Devices

Explore the Kansas City News Audience

Below you'll find more information about the Kansas City News audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Kansas City News audience.

Dstillery Crafted Audiences

INTERESTS

The Kansas City News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kansas City News audience is Kansas City Royals Fans.

Interest Composition Index
Kansas City Royals Fans 38.81% 12.37x
North Midwest State Fair Visitors 42.96% 12.22x
Kansas City Chiefs Fans 32.26% 11.51x
Big 12 Fans 29.25% 10.11x
Tampa and St Petersburg Trip Planners 24.46% 9.36x
Country Music Fans 23.82% 9.32x
Liberal News Readers 26.50% 9.29x
South Carolina Gamecocks Fans 23.70% 8.91x
Conservative News Readers 25.05% 8.89x
Financial Business Intelligence Researchers 24.99% 8.40x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Interest attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kansas City News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kansas City News audience is Buckle.

Location Composition Index
Buckle 0.05% 1.52x
Lane Bryant 0.04% 1.35x
Carhartt 0.27% 1.16x
Chicos 0.04% 1.12x
American Eagle Outfitters 0.04% 1.02x
Kate Spade 0.02% 1.00x
Coach 0.03% 1.00x
Dressbarn 0.02% 0.97x
Victoria's Secret 0.08% 0.95x
Journeys 0.06% 0.92x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Location attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kansas City News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kansas City News audience is catchitkansas.com.

Website Composition Index
catchitkansas.com 1.03% 75.88x
kcparent.com 1.34% 71.01x
kansasstatefair.com 1.04% 70.27x
visitwichita.com 1.68% 67.81x
101thefox.net 1.23% 64.88x
travelks.com 2.46% 64.58x
reecenichols.com 5.29% 64.41x
leavenworthtimes.com 1.13% 64.17x
examiner.net 1.44% 64.09x
themercury.com 2.59% 63.43x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Web attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kansas City News audience is Missouri Travel & Outdoors Cluster.

Content Affinity Composition Index
Missouri Travel & Outdoors Cluster 14.21% 18.80x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.08% 13.29x
Local & Travel England - North Midlands 0.06% 12.52x
Missouri News Content Cluster 13.93% 11.67x
Farming & Agriculture 1.28% 10.97x
Nebraska Cluster 11.76% 10.92x
Illinois College Sports 0.25% 10.89x
Assorted Topics (Viral Media, Paid Traffic) 9.62% 9.70x
Environmental Conservation 0.05% 9.69x
Fox News Content Consumers 7.82% 9.60x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Content Affinity attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kansas City News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male