Dstillery Audiences

KANSAS CITY NEWS

Audience Size: 2.5 Million Devices

Explore the Kansas City News Audience

Below you'll find more information about the Kansas City News audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Kansas City News audience.

Dstillery Crafted Audiences

INTERESTS

The Kansas City News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kansas City News audience is Kansas City Trip Planners.

Interest Composition Index
Kansas City Trip Planners 51.78% 15.60x
Liberal News Readers 24.91% 13.21x
Kansas City Chiefs Fans 31.86% 13.08x
Kansas City Royals Fans 37.28% 12.27x
North Midwest State Fair Visitors 41.27% 12.25x
Advertising Professionals 21.81% 12.05x
Tampa and St Petersburg Trip Planners 23.48% 11.97x
Financial Business Intelligence Researchers 22.63% 11.81x
TV Advertising Professionals 21.02% 11.55x
Financial News Readers 20.85% 11.53x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Interest attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kansas City News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kansas City News audience is Maurices.

Location Composition Index
Maurices 0.05% 1.82x
Buckle 0.03% 1.66x
Victoria's Secret 0.04% 1.39x
Jos A. Bank Clothiers 0.02% 1.38x
Chicos 0.02% 1.22x
White House Black Market 0.02% 1.21x
Mens Wearhouse 0.03% 1.19x
Forever 21 0.01% 1.18x
Carhartt 0.21% 1.09x
Michael Kors 0.01% 1.07x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Location attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kansas City News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kansas City News audience is kcparent.com.

Website Composition Index
kcparent.com 1.70% 67.64x
themercury.com 2.12% 60.80x
ksnt.com 14.19% 60.37x
emporiagazette.com 1.09% 59.28x
wibw.com 16.70% 59.28x
kwch.com 18.87% 58.95x
kshb.com 28.11% 58.40x
hutchnews.com 3.86% 57.30x
kake.com 14.71% 56.20x
jocogov.org 4.50% 56.18x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Web attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kansas City News audience is Missouri Travel & Outdoors Cluster.

Content Affinity Composition Index
Missouri Travel & Outdoors Cluster 15.48% 19.47x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.09% 13.14x
Missouri News Content Cluster 14.52% 13.12x
Farming & Agriculture 0.28% 12.21x
Central California Cluster 2.30% 11.32x
Nebraska Cluster 11.15% 10.57x
Northern California Cluster 7.16% 10.51x
Ireland Cluster 3.66% 9.99x
Alaska Cluster 1.10% 9.98x
Australia & New Zealand Media 1.57% 9.92x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Content Affinity attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kansas City News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male