Dstillery Audiences

KANSAS CITY NEWS

Audience Size: 2.4 Million Devices

Explore the Kansas City News Audience

Below you'll find more information about the Kansas City News audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Kansas City News audience.

Dstillery Crafted Audiences

INTERESTS

The Kansas City News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kansas City News audience is Kansas City Royals Fans.

Interest Composition Index
Kansas City Royals Fans 34.58% 18.61x
Kansas City Chiefs Fans 25.25% 15.32x
Big 12 Fans 22.77% 12.46x
Liberal News Readers 13.25% 9.88x
Tampa and St Petersburg Trip Planners 13.05% 8.91x
Country Music Fans 12.06% 8.64x
Financial Business Intelligence Researchers 13.86% 8.47x
Speedway Event Enthusiasts 17.83% 8.28x
TV Advertising Professionals 11.78% 8.27x
Conservative News Readers 12.90% 8.21x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Interest attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kansas City News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kansas City News audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.04% 2.13x
Eddie Bauer 0.03% 1.85x
Free People 0.03% 1.55x
Chicos 0.06% 1.40x
Kate Spade 0.02% 1.34x
LL Bean 0.01% 1.30x
Express 0.03% 1.14x
American Eagle Outfitters 0.05% 1.09x
Madewell 0.02% 1.08x
Jos A. Bank Clothiers 0.15% 1.07x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Location attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kansas City News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kansas City News audience is minskys.com.

Website Composition Index
minskys.com 1.72% 150.16x
kpreps.com 1.13% 149.60x
weigand.com 1.40% 140.11x
kcparent.com 2.88% 135.56x
thenewoakparkmall.com 1.44% 130.29x
kansasstatefair.com 1.10% 129.35x
hollywoodcasinokansas.com 1.15% 126.30x
mccurdyauction.com 1.28% 124.51x
kansascityonthecheap.com 1.26% 124.13x
visitwichita.com 2.46% 119.92x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Web attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kansas City News audience is Missouri Travel & Outdoors Cluster.

Content Affinity Composition Index
Missouri Travel & Outdoors Cluster 13.19% 22.72x
Missouri News Content Cluster 9.86% 12.13x
Assorted Topics (Viral Media, Paid Traffic) 4.06% 11.77x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.17% 10.61x
Local & Travel England - North Midlands 0.03% 10.37x
Illinois College Sports 0.49% 10.14x
Nebraska Cluster 7.67% 9.39x
Farming & Agriculture 1.55% 9.19x
Environmental Conservation 0.04% 8.47x
Liberal Media - Political Activism 2.77% 8.22x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Content Affinity attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kansas City News audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male