Dstillery Audiences

KANSAS CITY NEWS

Audience Size: 2 Million Devices

Explore the Kansas City News Audience

Below you'll find more information about the Kansas City News audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Kansas City News audience.

Dstillery Crafted Audiences

INTERESTS

The Kansas City News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kansas City News audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 43.34% 13.65x
Kansas City Royals Fans 36.52% 13.55x
Kansas City Chiefs Fans 29.12% 12.58x
Big 12 Fans 27.17% 11.49x
Liberal News Readers 20.81% 10.36x
Country Music Fans 21.19% 9.66x
Tampa and St Petersburg Trip Planners 20.70% 9.66x
Conservative News Readers 20.72% 9.33x
Financial Business Intelligence Researchers 18.88% 9.28x
South Carolina Gamecocks Fans 20.41% 9.16x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Interest attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kansas City News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kansas City News audience is Buckle.

Location Composition Index
Buckle 0.08% 1.47x
Lane Bryant 0.05% 1.37x
Carhartt 0.07% 1.33x
Eddie Bauer 0.02% 1.29x
Chicos 0.05% 1.27x
American Eagle Outfitters 0.05% 1.07x
Coach 0.04% 1.07x
Dressbarn 0.03% 1.05x
Journeys 0.04% 1.02x
Old Navy 0.07% 1.00x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Location attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kansas City News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kansas City News audience is ridekc.org.

Website Composition Index
ridekc.org 1.13% 100.72x
weigand.com 1.12% 89.39x
catchitkansas.com 1.27% 88.56x
kcparent.com 1.38% 87.56x
101thefox.net 1.06% 81.47x
mccurdyauction.com 1.18% 80.52x
visitwichita.com 1.95% 77.91x
kansasstatefair.com 1.44% 77.82x
examiner.net 1.38% 77.16x
reecenichols.com 7.39% 76.63x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Web attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kansas City News audience is Missouri Travel & Outdoors Cluster.

Content Affinity Composition Index
Missouri Travel & Outdoors Cluster 14.55% 20.39x
Missouri News Content Cluster 14.14% 12.50x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.10% 12.50x
Local & Travel England - North Midlands 0.05% 12.44x
Illinois College Sports 0.30% 11.47x
Nebraska Cluster 11.78% 11.41x
Farming & Agriculture 1.53% 11.04x
Assorted Topics (Viral Media, Paid Traffic) 8.00% 9.84x
Arkansas News 7.49% 9.52x
Local & Travel England - Northern England 0.08% 9.45x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Content Affinity attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kansas City News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female