Dstillery Audiences

KANSAS CITY NEWS

Audience Size: 1.5 Million Devices

Explore the Kansas City News Audience

Below you'll find more information about the Kansas City News audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Kansas City News audience.

Dstillery Crafted Audiences

INTERESTS

The Kansas City News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kansas City News audience is Kansas City Trip Planners.

Interest Composition Index
Kansas City Trip Planners 58.53% 16.27x
Kansas City Chiefs Fans 30.17% 13.91x
Liberal News Readers 14.08% 13.19x
North Midwest State Fair Visitors 45.93% 13.19x
Tampa and St Petersburg Trip Planners 16.33% 12.40x
Kansas City Royals Fans 37.66% 11.77x
Big 12 Fans 28.19% 11.51x
Financial Business Intelligence Researchers 13.71% 11.18x
Advertising Professionals 13.02% 10.77x
Financial News Readers 11.09% 10.42x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Interest attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kansas City News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kansas City News audience is Buckle.

Location Composition Index
Buckle 0.03% 2.07x
Maurices 0.06% 1.49x
Michael Kors 0.01% 1.45x
Lane Bryant 0.02% 1.35x
LOFT 0.02% 1.26x
Talbots 0.01% 1.26x
Victoria's Secret 0.03% 1.09x
Carhartt 0.16% 1.05x
Forever 21 0.01% 1.04x
Journeys 0.02% 0.93x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Location attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kansas City News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kansas City News audience is kusports.com.

Website Composition Index
kusports.com 1.46% 73.58x
jocogov.org 1.77% 73.31x
kcparent.com 1.73% 70.54x
ksnt.com 17.12% 67.95x
kake.com 9.86% 63.04x
kuathletics.com 2.60% 62.96x
kctv5.com 24.11% 62.82x
wibw.com 15.69% 61.41x
ljworld.com 4.17% 60.64x
dodgeglobe.com 1.12% 60.59x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Web attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kansas City News audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 1.65% 28.59x
Missouri Travel & Outdoors Cluster 14.82% 19.07x
Farming & Agriculture 0.26% 12.14x
Ohio Universities 2.44% 11.78x
Northern California Cluster 7.25% 11.48x
Missouri News Content Cluster 10.75% 11.35x
South Dakota Cluster 4.94% 11.26x
Central California Cluster 1.47% 9.87x
New Hampshire News 3.96% 9.58x
Florida Naples News Cluster 4.49% 9.53x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Content Affinity attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kansas City News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male