Dstillery Audiences

KANSAS CITY NEWS

Audience Size: 2.5 Million Devices

Explore the Kansas City News Audience

Below you'll find more information about the Kansas City News audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Kansas City News audience.

Dstillery Crafted Audiences

INTERESTS

The Kansas City News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kansas City News audience is Kansas City Royals Fans.

Interest Composition Index
Kansas City Royals Fans 31.19% 20.50x
Kansas City Chiefs Fans 23.84% 16.93x
Big 12 Fans 20.57% 14.06x
Liberal News Readers 13.90% 11.08x
Tampa and St Petersburg Trip Planners 13.60% 10.19x
Country Music Fans 12.76% 9.65x
Financial Business Intelligence Researchers 14.02% 9.41x
South Carolina Gamecocks Fans 13.48% 9.40x
Speedway Event Enthusiasts 16.21% 9.35x
Conservative News Readers 13.18% 9.28x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Interest attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kansas City News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kansas City News audience is Buckle.

Location Composition Index
Buckle 0.14% 1.83x
Express 0.02% 1.44x
Michael Kors 0.02% 1.32x
Chicos 0.04% 1.30x
Charlotte Russe 0.01% 1.15x
Lane Bryant 0.04% 1.09x
Dressbarn 0.03% 1.05x
Victoria's Secret 0.05% 1.04x
J. Crew 0.02% 1.03x
Banana Republic 0.03% 1.02x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Location attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kansas City News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kansas City News audience is minskys.com.

Website Composition Index
minskys.com 1.38% 114.89x
weigand.com 1.41% 107.57x
kcparent.com 2.66% 102.79x
ridekc.org 1.18% 101.16x
thenewoakparkmall.com 1.39% 100.48x
powellgardens.org 1.03% 100.37x
mccurdyauction.com 1.32% 98.82x
kansasstatefair.com 1.05% 97.94x
hollywoodcasinokansas.com 1.11% 97.19x
kansascityonthecheap.com 1.23% 96.18x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Web attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kansas City News audience is Missouri Travel & Outdoors Cluster.

Content Affinity Composition Index
Missouri Travel & Outdoors Cluster 12.93% 20.90x
Missouri News Content Cluster 10.37% 11.41x
Local & Travel England - North Midlands 0.03% 10.75x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.16% 10.64x
Assorted Topics (Viral Media, Paid Traffic) 5.09% 10.64x
Illinois College Sports 0.46% 10.38x
Nebraska Cluster 9.31% 9.91x
Farming & Agriculture 1.64% 9.21x
Local & Travel England - Northern England 0.06% 8.33x
Iowa Cluster 11.73% 7.91x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Content Affinity attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kansas City News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male