Dstillery Audiences

KANSAS CITY NEWS

Audience Size: 2.3 Million Devices

Explore the Kansas City News Audience

Below you'll find more information about the Kansas City News audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Kansas City News audience.

Dstillery Crafted Audiences

INTERESTS

The Kansas City News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kansas City News audience is Kansas City Trip Planners.

Interest Composition Index
Kansas City Trip Planners 51.47% 16.14x
Liberal News Readers 23.38% 13.56x
Kansas City Chiefs Fans 30.95% 13.26x
Kansas City Royals Fans 37.55% 13.24x
North Midwest State Fair Visitors 41.40% 12.54x
Financial Business Intelligence Researchers 21.08% 12.14x
Advertising Professionals 20.85% 11.99x
Country Music Fans 24.45% 11.90x
Tampa and St Petersburg Trip Planners 22.79% 11.89x
Financial News Readers 20.02% 11.86x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Interest attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kansas City News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kansas City News audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.16x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Location attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kansas City News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kansas City News audience is kcparent.com.

Website Composition Index
kcparent.com 1.09% 65.67x
themercury.com 2.16% 63.05x
leavenworthtimes.com 1.35% 62.35x
cjonline.com 9.82% 61.40x
ksnt.com 14.92% 60.39x
wibw.com 18.20% 58.18x
kshb.com 28.93% 57.96x
hutchnews.com 3.54% 57.70x
examiner.net 1.78% 57.61x
kake.com 14.96% 57.52x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Web attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kansas City News audience is Missouri Travel & Outdoors Cluster.

Content Affinity Composition Index
Missouri Travel & Outdoors Cluster 15.23% 19.55x
Farming & Agriculture 0.36% 13.71x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.04% 13.17x
Missouri News Content Cluster 14.67% 13.14x
Central California Cluster 2.31% 12.15x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.08% 11.76x
Nebraska Cluster 11.65% 10.87x
Northern California Cluster 7.08% 10.78x
Natural & Healthy Living Researchers 0.15% 10.69x
Ireland Cluster 4.24% 10.56x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Content Affinity attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kansas City News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male