Dstillery Audiences

KANSAS CITY NEWS

Audience Size: 2.7 Million Devices

Explore the Kansas City News Audience

Below you'll find more information about the Kansas City News audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Kansas City News audience.

Dstillery Crafted Audiences

INTERESTS

The Kansas City News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kansas City News audience is Kansas City Royals Fans.

Interest Composition Index
Kansas City Royals Fans 29.53% 17.92x
Kansas City Chiefs Fans 21.09% 15.49x
Big 12 Fans 19.59% 12.53x
Liberal News Readers 14.47% 10.37x
Tampa and St Petersburg Trip Planners 13.44% 9.78x
Country Music Fans 12.55% 9.71x
Financial Business Intelligence Researchers 13.54% 9.29x
Conservative News Readers 13.43% 8.98x
Arizona Wildcats Fans 12.35% 8.93x
Southern Central Voters 14.37% 8.82x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Interest attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kansas City News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kansas City News audience is Buckle.

Location Composition Index
Buckle 0.29% 2.01x
Carhartt 0.01% 1.47x
Lane Bryant 0.05% 1.47x
Chicos 0.07% 1.29x
Eddie Bauer 0.03% 1.18x
Mens Wearhouse 0.45% 1.11x
Tommy Bahama 0.03% 1.09x
Dressbarn 0.04% 1.07x
Jos A. Bank Clothiers 0.27% 1.06x
White House Black Market 0.19% 1.03x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Location attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kansas City News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kansas City News audience is minskys.com.

Website Composition Index
minskys.com 1.03% 104.15x
weigand.com 1.35% 97.10x
kcparent.com 2.31% 96.61x
ridekc.org 1.13% 91.29x
thenewoakparkmall.com 1.20% 90.67x
mccurdyauction.com 1.32% 90.62x
powellgardens.org 1.02% 90.27x
hollywoodcasinokansas.com 1.01% 88.34x
themercury.com 2.35% 87.93x
mymcpl.org 1.20% 86.28x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Web attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kansas City News audience is Missouri Travel & Outdoors Cluster.

Content Affinity Composition Index
Missouri Travel & Outdoors Cluster 14.00% 19.61x
Missouri News Content Cluster 11.71% 10.82x
Illinois College Sports 0.40% 10.30x
Nebraska Cluster 10.82% 10.07x
Local & Travel England - North Midlands 0.03% 9.78x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.14% 9.41x
Assorted Topics (Viral Media, Paid Traffic) 5.85% 9.33x
Farming & Agriculture 1.70% 8.76x
Iowa Cluster 13.36% 7.89x
Environmental Conservation 0.04% 7.81x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Content Affinity attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kansas City News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male