Dstillery Audiences

KANSAS CITY NEWS

Audience Size: 2.7 Million Devices

Explore the Kansas City News Audience

Below you'll find more information about the Kansas City News audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Kansas City News audience.

Dstillery Crafted Audiences

INTERESTS

The Kansas City News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kansas City News audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 42.65% 13.20x
Kansas City Royals Fans 36.31% 12.83x
Kansas City Chiefs Fans 29.53% 11.66x
Big 12 Fans 27.65% 10.20x
Liberal News Readers 20.43% 8.93x
Tampa and St Petersburg Trip Planners 19.72% 8.45x
Country Music Fans 19.74% 8.40x
South Carolina Gamecocks Fans 19.80% 8.01x
Conservative News Readers 20.47% 7.97x
Arizona Wildcats Fans 19.49% 7.88x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Interest attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kansas City News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kansas City News audience is Buckle.

Location Composition Index
Buckle 0.40% 1.86x
Express Outlets 0.01% 1.35x
Dressbarn 0.05% 1.15x
Mens Wearhouse 0.44% 1.11x
Eddie Bauer 0.02% 1.06x
Chicos 0.05% 1.06x
Lane Bryant 0.04% 1.05x
Johnston and Murphy 0.39% 1.04x
White House Black Market 0.28% 1.01x
Victoria's Secret 0.11% 1.01x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Location attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kansas City News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kansas City News audience is kcparent.com.

Website Composition Index
kcparent.com 1.58% 91.87x
weigand.com 1.30% 90.00x
ridekc.org 1.04% 84.20x
mccurdyauction.com 1.30% 82.54x
themercury.com 2.47% 80.72x
kansascityonthecheap.com 1.39% 80.31x
leavenworthtimes.com 1.27% 79.79x
visitwichita.com 2.24% 79.53x
examiner.net 1.38% 79.11x
hutchnews.com 3.17% 77.50x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Web attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kansas City News audience is Missouri Travel & Outdoors Cluster.

Content Affinity Composition Index
Missouri Travel & Outdoors Cluster 15.34% 19.13x
Missouri News Content Cluster 13.91% 11.46x
Nebraska Cluster 11.84% 10.61x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.13% 10.32x
Illinois College Sports 0.35% 10.23x
Local & Travel England - North Midlands 0.04% 9.81x
Farming & Agriculture 1.78% 9.67x
Assorted Topics (Viral Media, Paid Traffic) 7.37% 8.87x
Arkansas News 7.07% 8.59x
Environmental Conservation 0.05% 8.39x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Content Affinity attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kansas City News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male