Dstillery Audiences

KANSAS CITY NEWS

Audience Size: 3.9 Million Devices

Explore the Kansas City News Audience

Below you'll find more information about the Kansas City News audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Kansas City News audience.

Dstillery Crafted Audiences

INTERESTS

The Kansas City News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kansas City News audience is Kansas City Trip Planners.

Interest Composition Index
Kansas City Trip Planners 47.27% 15.08x
Kansas City Royals Fans 36.16% 12.39x
North Midwest State Fair Visitors 37.16% 11.90x
Liberal News Readers 22.61% 11.00x
Kansas City Chiefs Fans 27.46% 10.68x
Big 12 Fans 25.67% 9.89x
Financial Business Intelligence Researchers 20.30% 9.85x
Country Music Fans 22.17% 9.72x
Tampa and St Petersburg Trip Planners 21.15% 9.63x
Conservative News Readers 21.29% 9.62x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Interest attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kansas City News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kansas City News audience is Buckle.

Location Composition Index
Buckle 0.02% 2.28x
Maurices 0.03% 2.08x
Victoria's Secret 0.02% 1.74x
Journeys 0.02% 1.67x
Old Navy 0.02% 1.53x
Lane Bryant 0.01% 1.49x
Mens Wearhouse 0.02% 1.26x
Carhartt 0.19% 1.18x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Location attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kansas City News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kansas City News audience is reecenichols.com.

Website Composition Index
reecenichols.com 2.44% 50.25x
travelks.com 1.08% 48.66x
cjonline.com 9.16% 46.49x
examiner.net 1.79% 45.87x
dodgeglobe.com 1.02% 45.54x
charliehustle.com 1.12% 45.37x
themercury.com 2.51% 44.88x
leavenworthtimes.com 1.49% 44.35x
hutchnews.com 3.26% 43.48x
tableau.com 1.07% 43.13x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Web attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kansas City News audience is Missouri Travel & Outdoors Cluster.

Content Affinity Composition Index
Missouri Travel & Outdoors Cluster 18.54% 16.64x
Missouri News Content Cluster 16.84% 11.37x
Farming & Agriculture 0.77% 10.66x
Local & Travel England - North Midlands 0.05% 9.99x
Nebraska Cluster 13.06% 9.75x
Illinois College Sports 0.15% 9.66x
Environmental Conservation 0.05% 9.60x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 9.38x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.03% 9.16x
Central California Cluster 3.25% 9.13x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Content Affinity attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kansas City News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male