Dstillery Audiences

KANSAS CITY NEWS

Audience Size: 1.9 Million Devices

Explore the Kansas City News Audience

Below you'll find more information about the Kansas City News audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Kansas City News audience.

Dstillery Crafted Audiences

INTERESTS

The Kansas City News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kansas City News audience is Kansas City Trip Planners.

Interest Composition Index
Kansas City Trip Planners 45.93% 12.32x
Liberal News Readers 25.84% 10.62x
Kansas City Royals Fans 34.76% 10.27x
Kansas City Chiefs Fans 28.84% 9.99x
North Midwest State Fair Visitors 36.90% 9.74x
Financial Business Intelligence Researchers 23.35% 9.72x
Financial News Readers 22.19% 9.44x
Tampa and St Petersburg Trip Planners 23.96% 9.28x
Country Music Fans 25.72% 9.15x
Advertising Professionals 23.34% 9.12x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Interest attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kansas City News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kansas City News audience is Maurices.

Location Composition Index
Maurices 0.04% 2.09x
Buckle 0.02% 1.73x
American Eagle Outfitters 0.01% 1.30x
Journeys 0.02% 1.27x
Victoria's Secret 0.02% 1.26x
Old Navy 0.02% 1.15x
Carhartt 0.19% 1.11x
White House Black Market 0.01% 1.07x
Dressbarn 0.01% 1.05x
Mens Wearhouse 0.02% 1.02x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Location attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kansas City News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kansas City News audience is reecenichols.com.

Website Composition Index
reecenichols.com 1.89% 47.24x
cjonline.com 8.83% 43.51x
examiner.net 1.68% 42.62x
themercury.com 2.44% 41.95x
charliehustle.com 1.14% 41.82x
leavenworthtimes.com 1.45% 41.70x
tableau.com 1.04% 40.05x
ksnt.com 14.25% 40.00x
jocogov.org 4.11% 39.63x
kshb.com 29.32% 39.62x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Web attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kansas City News audience is Missouri Travel & Outdoors Cluster.

Content Affinity Composition Index
Missouri Travel & Outdoors Cluster 18.87% 15.12x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 12.63x
Missouri News Content Cluster 18.08% 10.53x
Local & Travel England - North Midlands 0.07% 10.49x
Farming & Agriculture 0.67% 10.31x
Environmental Conservation 0.06% 9.78x
Nebraska Cluster 14.37% 9.56x
Illinois College Sports 0.14% 9.26x
Central California Cluster 3.67% 8.93x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.02% 8.89x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Content Affinity attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kansas City News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male