Dstillery Audiences

KANSAS CITY NEWS

Audience Size: 1.2 Million Devices

Explore the Kansas City News Audience

Below you'll find more information about the Kansas City News audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Kansas City News audience.

Dstillery Crafted Audiences

INTERESTS

The Kansas City News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kansas City News audience is Kansas City Trip Planners.

Interest Composition Index
Kansas City Trip Planners 63.67% 19.80x
North Midwest State Fair Visitors 48.13% 15.62x
Kansas City Chiefs Fans 31.23% 15.59x
Big 12 Fans 31.28% 11.58x
Advertising Professionals 10.31% 11.13x
Kansas City Royals Fans 41.00% 11.00x
Professional Sound Products Researchers 18.72% 10.81x
Nashville Trip Planners 16.02% 10.44x
TV Advertising Professionals 8.53% 10.40x
Breast Cancer Fund Raisers 5.52% 9.78x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Interest attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kansas City News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kansas City News audience is Buckle.

Location Composition Index
Buckle 0.01% 1.33x
Dressbarn 0.01% 1.28x
Chicos 0.01% 1.26x
Maurices 0.04% 1.21x
Journeys 0.01% 0.92x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Location attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kansas City News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kansas City News audience is jocogov.org.

Website Composition Index
jocogov.org 1.05% 113.38x
kcparent.com 2.38% 101.88x
kuathletics.com 1.59% 92.64x
kctv5.com 24.52% 91.45x
kansascityonthecheap.com 1.20% 91.28x
wibw.com 16.41% 90.45x
kake.com 7.11% 90.11x
ljworld.com 3.05% 89.74x
ksnt.com 19.07% 86.98x
themercury.com 1.77% 83.49x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Web attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kansas City News audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.97% 37.01x
Missouri Travel & Outdoors Cluster 15.15% 21.72x
Farming & Agriculture 0.17% 13.93x
Missouri News Content Cluster 9.30% 13.33x
Ohio Universities 1.32% 12.01x
Northern California Cluster 5.36% 12.00x
Central California Cluster 1.07% 10.81x
Assorted Topics (Viral Media, Paid Traffic) 9.43% 10.64x
South Dakota Cluster 3.40% 9.82x
San Francisco Bay Area Cluster 4.51% 9.10x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Content Affinity attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kansas City News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male