Dstillery Audiences

KANSAS CITY NEWS

Audience Size: 2.1 Million Devices

Explore the Kansas City News Audience

Below you'll find more information about the Kansas City News audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Kansas City News audience.

Dstillery Crafted Audiences

INTERESTS

The Kansas City News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kansas City News audience is Kansas City Trip Planners.

Interest Composition Index
Kansas City Trip Planners 54.01% 16.17x
Liberal News Readers 24.39% 13.16x
Kansas City Chiefs Fans 31.94% 13.13x
North Midwest State Fair Visitors 43.05% 12.21x
Kansas City Royals Fans 37.25% 12.11x
Tampa and St Petersburg Trip Planners 22.56% 11.81x
Financial Business Intelligence Researchers 21.96% 11.72x
Advertising Professionals 21.72% 11.68x
Financial News Readers 20.70% 11.45x
TV Advertising Professionals 20.18% 11.39x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Interest attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kansas City News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kansas City News audience is Maurices.

Location Composition Index
Maurices 0.08% 1.75x
Buckle 0.04% 1.57x
Lululemon 0.01% 1.51x
Victoria's Secret 0.05% 1.39x
Forever 21 0.02% 1.32x
Mens Wearhouse 0.05% 1.30x
Dressbarn 0.03% 1.27x
Chicos 0.03% 1.26x
Carhartt 0.32% 1.21x
Express 0.03% 1.20x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Location attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kansas City News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kansas City News audience is catchitkansas.com.

Website Composition Index
catchitkansas.com 1.04% 82.18x
kcparent.com 1.75% 73.25x
themercury.com 2.28% 68.17x
ksnt.com 14.58% 68.09x
kwch.com 17.81% 65.33x
wibw.com 16.67% 64.37x
kshb.com 28.34% 62.42x
kansascityonthecheap.com 1.20% 61.77x
kake.com 14.67% 61.50x
jocogov.org 4.46% 60.32x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Web attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kansas City News audience is Missouri Travel & Outdoors Cluster.

Content Affinity Composition Index
Missouri Travel & Outdoors Cluster 15.95% 19.92x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.18% 15.31x
Missouri News Content Cluster 14.27% 13.37x
Farming & Agriculture 0.29% 12.32x
Central California Cluster 2.26% 11.25x
Homeschooling 0.01% 10.28x
Nebraska Cluster 10.63% 10.22x
Natural & Healthy Living Researchers 0.15% 9.94x
Australia & New Zealand Media 1.30% 9.92x
Environmental Conservation 0.04% 9.92x
Composition Percentage: The overlap percentage between the Kansas City News audience and the Content Affinity attribute.
Index: A comparison of the Kansas City News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kansas City News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male