KENTUCKY NEWS

Audience Size: 2.7 Million Devices

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Explore the Kentucky News Audience

Below you'll find more information about the Kentucky News audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Kentucky News audience.

INTERESTS

The Kentucky News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kentucky News audience is Louisville Cardinals Fans.

Interest	Composition	Index
Louisville Cardinals Fans	29.63%	20.60x
Kentucky Wildcats Fans	29.74%	20.01x
Indiana Hoosiers Fans	19.71%	13.21x
South Carolina Gamecocks Fans	19.02%	12.54x
Tampa and St Petersburg Trip Planners	16.63%	12.09x
Liberal News Readers	16.16%	11.57x
Horse Race Enthusiasts	20.14%	11.41x
ACC Fans	16.63%	11.24x
Cleveland Cavaliers Fans	14.86%	10.80x
Country Music Fans	13.98%	10.80x

Composition Percentage: The overlap percentage between the Kentucky News audience and the Interest attribute.

Index: A comparison of the Kentucky News audience to the internet population.

APPAREL RETAILERS

The Kentucky News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kentucky News audience is Mens Wearhouse.

Location	Composition	Index
Mens Wearhouse	0.66%	1.59x
Belk	0.01%	1.58x
Express Outlets	0.01%	1.46x
Talbots	0.05%	1.27x
Brooks Brothers	0.04%	1.21x
Jos A. Bank Clothiers	0.31%	1.20x
Lane Bryant	0.04%	1.11x
Chicos	0.06%	1.10x
Buckle	0.16%	1.09x
H&M	0.06%	1.06x

Composition Percentage: The overlap percentage between the Kentucky News audience and the Location attribute.

Index: A comparison of the Kentucky News audience to the internet population.

WEBSITES

The Kentucky News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kentucky News audience is lge-ku.com.

Website	Composition	Index
lge-ku.com	2.73%	98.83x
kentuckycenter.org	2.79%	88.70x
kfcyumcenter.com	1.61%	87.62x
insiderlouisville.com	1.73%	86.49x
cardchronicle.com	2.20%	84.88x
kctcs.edu	1.38%	84.49x
kentuckyonehealth.org	2.32%	83.45x
somerset-kentucky.com	1.75%	81.98x
glasgowdailytimes.com	1.08%	81.81x
richmondregister.com	2.02%	79.18x

Composition Percentage: The overlap percentage between the Kentucky News audience and the Web attribute.

Index: A comparison of the Kentucky News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kentucky News audience is Illinois College Sports.

Content Affinity	Composition	Index
Illinois College Sports	0.53%	13.57x
Horse Racing	3.30%	13.15x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.17%	11.54x
Assorted Topics (Viral Media, Paid Traffic)	7.12%	11.37x
Indiana News & Business Cluster	19.22%	11.04x
Cincinnati Cluster	16.27%	10.61x
Southeast College Athletics	1.70%	10.32x
Local & Travel England - North Midlands	0.03%	10.29x
Tennessee News	14.28%	9.65x
West Virginia News	5.58%	9.53x

Composition Percentage: The overlap percentage between the Kentucky News audience and the Content Affinity attribute.

Index: A comparison of the Kentucky News audience to the internet population.

DEMOGRAPHICS

The Kentucky News audience resonates most for the following age bracket and gender.

Age

65+

Gender

Male