Explore the Kentucky News Audience
Below you'll find more information about the Kentucky News audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Kentucky News audience.
INTERESTS
The Kentucky News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kentucky News audience is Louisville Cardinals Fans.
| Interest | Composition | Index |
| Louisville Cardinals Fans | 44.57% | 16.63x |
| Kentucky Wildcats Fans | 41.31% | 15.29x |
| Liberal News Readers | 26.02% | 14.47x |
| Tampa and St Petersburg Trip Planners | 25.58% | 13.22x |
| South Carolina Gamecocks Fans | 27.69% | 12.80x |
| Advertising Professionals | 21.98% | 12.71x |
| Financial Business Intelligence Researchers | 23.55% | 12.67x |
| Cleveland Cavaliers Fans | 23.83% | 12.65x |
| Financial News Readers | 21.96% | 12.41x |
| TV Advertising Professionals | 21.21% | 12.24x |
Composition Percentage:
The overlap percentage between the Kentucky News audience and the Interest attribute.
Index: A comparison of the Kentucky News audience to the internet population.
Curious about what else the Kentucky News audience is interested in?
Sign Up
APPAREL RETAILERS
The Kentucky News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kentucky News audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.08% | 1.29x |
Composition Percentage:
The overlap percentage between the Kentucky News audience and the Location attribute.
Index: A comparison of the Kentucky News audience to the internet population.
Want to find more of the Kentucky News audience in the real world?
Sign Up
WEBSITES
The Kentucky News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Kentucky News audience is ky.gov.
| Website | Composition | Index |
| ky.gov | 2.91% | 57.15x |
| yoursportsedge.com | 1.09% | 56.91x |
| westkentuckystar.com | 1.40% | 56.74x |
| richmondregister.com | 1.73% | 55.22x |
| cardchronicle.com | 2.83% | 54.86x |
| wnky.com | 1.98% | 53.87x |
| somerset-kentucky.com | 1.96% | 53.28x |
| tristatehomepage.com | 7.81% | 53.05x |
| thetimestribune.com | 1.23% | 51.85x |
| wymt.com | 10.39% | 51.45x |
Composition Percentage:
The overlap percentage between the Kentucky News audience and the Web attribute.
Index: A comparison of the Kentucky News audience to the internet population.
Want to see more of the websites the Kentucky News audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kentucky News audience is Horse Racing.
| Content Affinity | Composition | Index |
| Horse Racing | 0.51% | 20.06x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.08% | 13.95x |
| Indiana Finance & Business Cluster | 8.62% | 11.97x |
| Central California Cluster | 2.26% | 11.58x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.01% | 11.47x |
| Australia & New Zealand Media | 1.73% | 11.47x |
| Indiana News & Business Cluster | 17.99% | 11.32x |
| College Sports | 0.34% | 11.28x |
| Florida College Athletics | 0.78% | 11.05x |
| Public Policy Media | 1.30% | 10.91x |
Composition Percentage:
The overlap percentage between the Kentucky News audience and the Content Affinity attribute.
Index: A comparison of the Kentucky News audience to the internet population.
Want to see more of the Content Affinities the Kentucky News audience visits?
Sign Up
DEMOGRAPHICS
The Kentucky News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the Kentucky News audience?
Sign Up