KENTUCKY NEWS

Audience Size: 2.7 Million Devices

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Explore the Kentucky News Audience

Below you'll find more information about the Kentucky News audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Kentucky News audience.

INTERESTS

The Kentucky News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kentucky News audience is Louisville Cardinals Fans.

Interest	Composition	Index
Louisville Cardinals Fans	44.59%	14.60x
Kentucky Wildcats Fans	42.24%	13.80x
Liberal News Readers	27.74%	13.75x
Tampa and St Petersburg Trip Planners	27.54%	12.66x
Financial Business Intelligence Researchers	25.74%	12.29x
South Carolina Gamecocks Fans	29.51%	12.10x
Financial News Readers	23.94%	12.03x
Cleveland Cavaliers Fans	26.23%	11.94x
Conservative News Readers	28.36%	11.67x
Advertising Professionals	25.11%	11.65x

Composition Percentage: The overlap percentage between the Kentucky News audience and the Interest attribute.

Index: A comparison of the Kentucky News audience to the internet population.

APPAREL RETAILERS

The Kentucky News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kentucky News audience is J. Crew.

Location	Composition	Index
J. Crew	0.01%	1.57x
Carhartt	0.20%	1.36x
Maurices	0.02%	1.31x
Mens Wearhouse	0.02%	1.15x
Buckle	0.01%	1.14x
Dressbarn	0.01%	1.13x
The Childrens Place	0.02%	1.11x
American Eagle Outfitters	0.01%	1.07x
Victoria's Secret	0.02%	1.05x
Old Navy	0.02%	0.97x

Composition Percentage: The overlap percentage between the Kentucky News audience and the Location attribute.

Index: A comparison of the Kentucky News audience to the internet population.

WEBSITES

The Kentucky News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kentucky News audience is richmondregister.com.

Website	Composition	Index
richmondregister.com	2.08%	60.46x
westkentuckystar.com	1.56%	60.05x
somerset-kentucky.com	2.13%	59.35x
thetimestribune.com	1.27%	58.80x
cardchronicle.com	2.14%	57.31x
tristatehomepage.com	6.64%	56.58x
state-journal.com	1.58%	56.12x
wbko.com	7.72%	54.38x
whas11.com	19.64%	54.19x
wymt.com	11.94%	54.16x

Composition Percentage: The overlap percentage between the Kentucky News audience and the Web attribute.

Index: A comparison of the Kentucky News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kentucky News audience is Horse Racing.

Content Affinity	Composition	Index
Horse Racing	0.99%	16.59x
Illinois College Sports	0.14%	14.45x
Local & Travel England - North Midlands	0.06%	13.30x
Assorted Topics (Viral Media, Paid Traffic)	0.01%	12.70x
Southeast College Athletics	0.52%	12.32x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.04%	12.00x
Indiana Finance & Business Cluster	9.79%	11.91x
Indiana News & Business Cluster	19.06%	11.83x
Central California Cluster	3.18%	11.78x
Public Policy Media	2.09%	11.51x

Composition Percentage: The overlap percentage between the Kentucky News audience and the Content Affinity attribute.

Index: A comparison of the Kentucky News audience to the internet population.

DEMOGRAPHICS

The Kentucky News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male