KENTUCKY NEWS

Audience Size: 2.3 Million Devices

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Explore the Kentucky News Audience

Below you'll find more information about the Kentucky News audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Kentucky News audience.

INTERESTS

The Kentucky News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kentucky News audience is Louisville Cardinals Fans.

Interest	Composition	Index
Louisville Cardinals Fans	34.04%	18.59x
Kentucky Wildcats Fans	33.86%	17.75x
Indiana Hoosiers Fans	21.06%	11.16x
Horse Race Enthusiasts	22.05%	10.63x
Liberal News Readers	14.38%	9.96x
South Carolina Gamecocks Fans	18.45%	9.94x
Tampa and St Petersburg Trip Planners	17.00%	9.57x
ACC Fans	16.58%	9.46x
NCAA Fans	15.51%	9.21x
Cleveland Cavaliers Fans	14.65%	8.81x

Composition Percentage: The overlap percentage between the Kentucky News audience and the Interest attribute.

Index: A comparison of the Kentucky News audience to the internet population.

APPAREL RETAILERS

The Kentucky News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kentucky News audience is Aeropostale.

Location	Composition	Index
Aeropostale	0.04%	1.39x
Urban Outfitters	0.04%	1.24x
Belk	0.02%	1.23x
Coach	0.06%	1.19x
Carhartt	0.19%	1.10x
Brooks Brothers	0.03%	1.10x
Chicos	0.04%	1.04x
Columbia	0.01%	0.99x
Gymboree	0.03%	0.92x
Lane Bryant	0.03%	0.91x

Composition Percentage: The overlap percentage between the Kentucky News audience and the Location attribute.

Index: A comparison of the Kentucky News audience to the internet population.

WEBSITES

The Kentucky News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kentucky News audience is baptisthealth.com.

Website	Composition	Index
baptisthealth.com	1.45%	152.06x
wnky.com	1.48%	137.24x
kentuckycenter.org	3.33%	135.84x
kentuckyonehealth.org	3.50%	134.39x
kfcyumcenter.com	1.66%	130.87x
cardchronicle.com	2.88%	126.82x
lge-ku.com	7.34%	126.05x
insiderlouisville.com	3.67%	124.20x
kctcs.edu	3.07%	123.39x
somerset-kentucky.com	1.30%	122.33x

Composition Percentage: The overlap percentage between the Kentucky News audience and the Web attribute.

Index: A comparison of the Kentucky News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kentucky News audience is Illinois College Sports.

Content Affinity	Composition	Index
Illinois College Sports	0.50%	15.20x
Assorted Topics #11662 (Viral Media, Paid Traffic)	4.57%	14.08x
Indiana News & Business Cluster	15.62%	12.43x
Cincinnati Cluster	11.99%	12.06x
Horse Racing	1.73%	11.64x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research)	0.24%	11.27x
Southeast College Athletics	1.72%	11.07x
Local & Travel England - North Midlands	0.03%	10.57x
West Virginia News	4.73%	9.85x
Tennessee News	12.29%	9.75x

Composition Percentage: The overlap percentage between the Kentucky News audience and the Content Affinity attribute.

Index: A comparison of the Kentucky News audience to the internet population.

DEMOGRAPHICS

The Kentucky News audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male