Dstillery Audiences

KENTUCKY NEWS

Audience Size: 2.6 Million Devices

Explore the Kentucky News Audience

Below you'll find more information about the Kentucky News audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Kentucky News audience.

Dstillery Crafted Audiences

INTERESTS

The Kentucky News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kentucky News audience is Kentucky Wildcats Fans.

Interest Composition Index
Kentucky Wildcats Fans 29.55% 22.39x
Louisville Cardinals Fans 30.05% 21.99x
Indiana Hoosiers Fans 19.68% 14.03x
South Carolina Gamecocks Fans 18.72% 13.01x
Horse Race Enthusiasts 20.65% 12.80x
Tampa and St Petersburg Trip Planners 16.34% 12.20x
Liberal News Readers 15.02% 11.93x
ACC Fans 16.92% 11.88x
Cleveland Cavaliers Fans 15.24% 11.21x
NCAA Fans 16.32% 11.03x
Composition Percentage: The overlap percentage between the Kentucky News audience and the Interest attribute.
Index: A comparison of the Kentucky News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kentucky News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kentucky News audience is Madewell.

Location Composition Index
Madewell 0.03% 2.31x
Mens Wearhouse 0.56% 1.69x
Old Navy 0.07% 1.58x
Talbots 0.03% 1.08x
Brooks Brothers 0.02% 1.08x
Bonobos 0.03% 1.07x
Jos A. Bank Clothiers 0.22% 1.05x
Free People 0.01% 1.05x
Buckle 0.08% 1.02x
Urban Outfitters 0.03% 1.02x
Composition Percentage: The overlap percentage between the Kentucky News audience and the Location attribute.
Index: A comparison of the Kentucky News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kentucky News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kentucky News audience is lge-ku.com.

Website Composition Index
lge-ku.com 3.64% 103.61x
kentuckycenter.org 2.89% 94.71x
cardchronicle.com 2.39% 91.20x
kentuckyonehealth.org 2.64% 91.16x
insiderlouisville.com 2.27% 90.85x
kfcyumcenter.com 1.98% 90.41x
somerset-kentucky.com 1.57% 89.66x
kctcs.edu 1.74% 88.18x
glasgowdailytimes.com 1.09% 86.56x
westkentuckystar.com 2.63% 83.62x
Composition Percentage: The overlap percentage between the Kentucky News audience and the Web attribute.
Index: A comparison of the Kentucky News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kentucky News audience is Horse Racing.

Content Affinity Composition Index
Horse Racing 3.11% 15.28x
Illinois College Sports 0.61% 13.68x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.19% 12.56x
Assorted Topics (Viral Media, Paid Traffic) 5.97% 12.48x
Indiana News & Business Cluster 16.81% 11.58x
Local & Travel England - North Midlands 0.03% 11.25x
Cincinnati Cluster 13.98% 11.09x
Southeast College Athletics 1.85% 10.49x
Tennessee News 12.95% 9.79x
West Virginia News 4.87% 9.63x
Composition Percentage: The overlap percentage between the Kentucky News audience and the Content Affinity attribute.
Index: A comparison of the Kentucky News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kentucky News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male