Dstillery Audiences

KENTUCKY NEWS

Audience Size: 4.2 Million Devices

Explore the Kentucky News Audience

Below you'll find more information about the Kentucky News audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Kentucky News audience.

Dstillery Crafted Audiences

INTERESTS

The Kentucky News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kentucky News audience is Kentucky Wildcats Fans.

Interest Composition Index
Kentucky Wildcats Fans 38.09% 15.61x
Louisville Cardinals Fans 36.18% 14.99x
Liberal News Readers 21.92% 11.20x
Tampa and St Petersburg Trip Planners 21.16% 11.03x
South Carolina Gamecocks Fans 23.18% 10.93x
Country Music Fans 21.55% 10.55x
Conservative News Readers 21.58% 10.11x
Financial Business Intelligence Researchers 20.51% 10.01x
Cleveland Cavaliers Fans 19.95% 9.81x
Indiana Hoosiers Fans 23.77% 9.73x
Composition Percentage: The overlap percentage between the Kentucky News audience and the Interest attribute.
Index: A comparison of the Kentucky News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kentucky News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kentucky News audience is Carhartt.

Location Composition Index
Carhartt 0.21% 1.64x
Maurices 0.01% 1.47x
Victoria's Secret 0.01% 1.03x
Old Navy 0.01% 1.00x
Mens Wearhouse 0.01% 0.73x
Composition Percentage: The overlap percentage between the Kentucky News audience and the Location attribute.
Index: A comparison of the Kentucky News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kentucky News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kentucky News audience is westkentuckystar.com.

Website Composition Index
westkentuckystar.com 1.01% 49.03x
somerset-kentucky.com 2.30% 44.98x
glasgowdailytimes.com 1.01% 44.39x
thetimestribune.com 1.79% 43.32x
cardchronicle.com 2.38% 42.50x
richmondregister.com 1.90% 42.38x
amnews.com 1.07% 42.32x
messenger-inquirer.com 1.51% 42.00x
state-journal.com 1.52% 41.81x
paducahsun.com 1.20% 40.29x
Composition Percentage: The overlap percentage between the Kentucky News audience and the Web attribute.
Index: A comparison of the Kentucky News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kentucky News audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.24% 12.67x
Horse Racing 1.59% 12.26x
Local & Travel England - North Midlands 0.05% 11.43x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.04% 11.28x
Assorted Topics (Viral Media, Paid Traffic) 0.03% 10.33x
Indiana News & Business Cluster 20.88% 9.98x
Indiana Finance & Business Cluster 9.09% 9.50x
Cars, Travel & Food 0.03% 9.46x
Cincinnati Cluster 22.57% 9.39x
Southeast College Athletics 0.74% 9.31x
Composition Percentage: The overlap percentage between the Kentucky News audience and the Content Affinity attribute.
Index: A comparison of the Kentucky News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kentucky News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male