KENTUCKY NEWS

Audience Size: 2.4 Million Devices

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Explore the Kentucky News Audience

Below you'll find more information about the Kentucky News audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Kentucky News audience.

INTERESTS

The Kentucky News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kentucky News audience is Louisville Cardinals Fans.

Interest	Composition	Index
Louisville Cardinals Fans	42.00%	16.48x
Kentucky Wildcats Fans	38.80%	15.55x
Liberal News Readers	20.05%	14.06x
Tampa and St Petersburg Trip Planners	20.43%	13.23x
Financial Business Intelligence Researchers	18.18%	12.22x
South Carolina Gamecocks Fans	23.45%	11.97x
Financial News Readers	15.81%	11.79x
Cleveland Cavaliers Fans	18.79%	11.57x
NCAA Fans	19.78%	11.40x
Advertising Professionals	17.07%	11.34x

Composition Percentage: The overlap percentage between the Kentucky News audience and the Interest attribute.

Index: A comparison of the Kentucky News audience to the internet population.

APPAREL RETAILERS

The Kentucky News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kentucky News audience is Maurices.

Location	Composition	Index
Maurices	0.07%	1.34x
Carhartt	0.37%	1.33x
Belk	0.01%	1.33x
Kate Spade	0.01%	1.25x
American Eagle Outfitters	0.04%	1.18x
Aeropostale	0.03%	1.13x
Lane Bryant	0.03%	1.10x
Buckle	0.04%	1.07x
Talbots	0.02%	1.05x
Hollister	0.02%	1.00x

Composition Percentage: The overlap percentage between the Kentucky News audience and the Location attribute.

Index: A comparison of the Kentucky News audience to the internet population.

WEBSITES

The Kentucky News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kentucky News audience is ky.gov.

Website	Composition	Index
ky.gov	2.02%	63.60x
westkentuckystar.com	1.32%	62.35x
leoweekly.com	1.13%	61.29x
cardchronicle.com	2.98%	61.21x
yoursportsedge.com	1.21%	60.08x
kentuckysportsradio.com	6.46%	59.87x
wnky.com	2.09%	58.78x
richmondregister.com	1.74%	56.38x
bgdailynews.com	2.27%	55.26x
wave3.com	18.99%	55.25x

Composition Percentage: The overlap percentage between the Kentucky News audience and the Web attribute.

Index: A comparison of the Kentucky News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kentucky News audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity	Composition	Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	1.01%	24.68x
Horse Racing	0.12%	17.35x
College Sports	0.25%	12.27x
Illinois College Sports	0.40%	12.22x
Indiana Finance & Business Cluster	7.00%	12.11x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.01%	11.50x
Indiana News & Business Cluster	19.09%	11.46x
Rural Living	0.02%	10.79x
Ohio Universities	2.33%	10.47x
Central California Cluster	1.84%	10.47x

Composition Percentage: The overlap percentage between the Kentucky News audience and the Content Affinity attribute.

Index: A comparison of the Kentucky News audience to the internet population.

DEMOGRAPHICS

The Kentucky News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male