Explore the Kentucky News Audience
Below you'll find more information about the Kentucky News audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Kentucky News audience.
INTERESTS
The Kentucky News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kentucky News audience is Kentucky Wildcats Fans.
| Interest | Composition | Index |
| Kentucky Wildcats Fans | 38.50% | 14.51x |
| Louisville Cardinals Fans | 37.99% | 14.23x |
| Liberal News Readers | 22.95% | 11.17x |
| Tampa and St Petersburg Trip Planners | 22.76% | 10.36x |
| South Carolina Gamecocks Fans | 23.70% | 10.26x |
| Conservative News Readers | 22.51% | 10.17x |
| Financial Business Intelligence Researchers | 20.82% | 10.10x |
| Country Music Fans | 22.57% | 9.89x |
| Financial News Readers | 19.66% | 9.74x |
| Cleveland Cavaliers Fans | 20.80% | 9.69x |
Composition Percentage:
The overlap percentage between the Kentucky News audience and the Interest attribute.
Index: A comparison of the Kentucky News audience to the internet population.
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APPAREL RETAILERS
The Kentucky News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kentucky News audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.01% | 1.50x |
| Carhartt | 0.25% | 1.47x |
| Lane Bryant | 0.01% | 1.42x |
| Maurices | 0.02% | 1.37x |
| Victoria's Secret | 0.01% | 1.14x |
| Old Navy | 0.02% | 1.09x |
| Journeys | 0.01% | 0.99x |
| Mens Wearhouse | 0.01% | 0.95x |
Composition Percentage:
The overlap percentage between the Kentucky News audience and the Location attribute.
Index: A comparison of the Kentucky News audience to the internet population.
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WEBSITES
The Kentucky News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Kentucky News audience is westkentuckystar.com.
| Website | Composition | Index |
| westkentuckystar.com | 1.18% | 43.92x |
| somerset-kentucky.com | 2.01% | 39.98x |
| thetimestribune.com | 1.65% | 39.73x |
| cardchronicle.com | 2.00% | 39.45x |
| richmondregister.com | 1.82% | 39.27x |
| state-journal.com | 1.63% | 38.28x |
| paducahsun.com | 1.15% | 37.81x |
| messenger-inquirer.com | 1.63% | 37.41x |
| wbko.com | 8.66% | 37.26x |
| tristatehomepage.com | 7.69% | 37.03x |
Composition Percentage:
The overlap percentage between the Kentucky News audience and the Web attribute.
Index: A comparison of the Kentucky News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kentucky News audience is Horse Racing.
| Content Affinity | Composition | Index |
| Horse Racing | 1.29% | 12.38x |
| Illinois College Sports | 0.18% | 12.09x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.03% | 10.53x |
| Local & Travel England - North Midlands | 0.05% | 10.00x |
| Indiana Finance & Business Cluster | 10.33% | 9.81x |
| Indiana News & Business Cluster | 21.32% | 9.77x |
| Southeast College Athletics | 0.60% | 9.52x |
| Central California Cluster | 3.33% | 9.35x |
| Cars, Travel & Food | 0.02% | 9.21x |
| Right Wing Blogs - Political Activism | 0.15% | 9.12x |
Composition Percentage:
The overlap percentage between the Kentucky News audience and the Content Affinity attribute.
Index: A comparison of the Kentucky News audience to the internet population.
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DEMOGRAPHICS
The Kentucky News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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