KENTUCKY NEWS

Audience Size: 2.7 Million Devices

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Explore the Kentucky News Audience

Below you'll find more information about the Kentucky News audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Kentucky News audience.

INTERESTS

The Kentucky News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kentucky News audience is Kentucky Wildcats Fans.

Interest	Composition	Index
Kentucky Wildcats Fans	39.90%	15.64x
Louisville Cardinals Fans	37.45%	15.06x
South Carolina Gamecocks Fans	27.13%	11.24x
Tampa and St Petersburg Trip Planners	25.09%	10.81x
Liberal News Readers	23.49%	10.63x
Indiana Hoosiers Fans	26.24%	10.06x
Cleveland Cavaliers Fans	22.96%	10.03x
Country Music Fans	23.10%	9.81x
Conservative News Readers	24.08%	9.63x
Financial Business Intelligence Researchers	21.67%	9.43x

Composition Percentage: The overlap percentage between the Kentucky News audience and the Interest attribute.

Index: A comparison of the Kentucky News audience to the internet population.

APPAREL RETAILERS

The Kentucky News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kentucky News audience is Buckle.

Location	Composition	Index
Buckle	0.28%	1.29x
Mens Wearhouse	0.49%	1.28x
Jos A. Bank Clothiers	0.28%	1.22x
Belk	0.01%	1.13x
Bonobos	0.08%	1.11x
Johnston and Murphy	0.42%	1.09x
Chicos	0.05%	1.05x
Brooks Brothers	0.02%	1.02x
White House Black Market	0.27%	1.00x
Charlotte Russe	0.04%	0.95x

Composition Percentage: The overlap percentage between the Kentucky News audience and the Location attribute.

Index: A comparison of the Kentucky News audience to the internet population.

WEBSITES

The Kentucky News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kentucky News audience is lge-ku.com.

Website	Composition	Index
lge-ku.com	1.88%	96.57x
insiderlouisville.com	1.25%	85.11x
kfcyumcenter.com	1.32%	84.65x
kentuckycenter.org	2.48%	82.82x
cardchronicle.com	2.16%	81.40x
somerset-kentucky.com	2.20%	80.17x
westkentuckystar.com	2.71%	79.54x
messenger-inquirer.com	1.47%	78.84x
thetimestribune.com	1.72%	78.78x
kentuckyonehealth.org	1.94%	78.43x

Composition Percentage: The overlap percentage between the Kentucky News audience and the Web attribute.

Index: A comparison of the Kentucky News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kentucky News audience is Illinois College Sports.

Content Affinity	Composition	Index
Illinois College Sports	0.49%	14.86x
Horse Racing	2.91%	12.84x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.14%	12.50x
Indiana News & Business Cluster	21.24%	11.71x
Local & Travel England - North Midlands	0.04%	11.53x
Assorted Topics (Viral Media, Paid Traffic)	9.20%	11.13x
Cincinnati Cluster	19.68%	10.96x
Southeast College Athletics	1.51%	10.90x
Tennessee News	17.05%	10.59x
Indiana Finance & Business Cluster	7.04%	10.18x

Composition Percentage: The overlap percentage between the Kentucky News audience and the Content Affinity attribute.

Index: A comparison of the Kentucky News audience to the internet population.

DEMOGRAPHICS

The Kentucky News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male