Dstillery Audiences

KENTUCKY NEWS

Audience Size: 2.2 Million Devices

Explore the Kentucky News Audience

Below you'll find more information about the Kentucky News audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Kentucky News audience.

Dstillery Crafted Audiences

INTERESTS

The Kentucky News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kentucky News audience is Louisville Cardinals Fans.

Interest Composition Index
Louisville Cardinals Fans 35.17% 19.91x
Kentucky Wildcats Fans 32.49% 18.80x
Indiana Hoosiers Fans 19.27% 11.08x
Horse Race Enthusiasts 22.29% 10.74x
Liberal News Readers 12.88% 9.17x
South Carolina Gamecocks Fans 15.42% 9.15x
Tampa and St Petersburg Trip Planners 14.61% 8.89x
NCAA Fans 13.87% 8.79x
Country Music Fans 13.46% 8.29x
Cleveland Cavaliers Fans 12.72% 8.18x
Composition Percentage: The overlap percentage between the Kentucky News audience and the Interest attribute.
Index: A comparison of the Kentucky News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kentucky News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kentucky News audience is Madewell.

Location Composition Index
Madewell 0.02% 1.20x
Aeropostale 0.03% 1.18x
Urban Outfitters 0.04% 1.15x
Coach 0.05% 1.14x
Columbia 0.01% 1.11x
Belk 0.01% 1.10x
Carhartt 0.19% 1.09x
Dressbarn 0.03% 1.03x
Lane Bryant 0.03% 1.01x
Gymboree 0.02% 0.97x
Composition Percentage: The overlap percentage between the Kentucky News audience and the Location attribute.
Index: A comparison of the Kentucky News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kentucky News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kentucky News audience is lbar.com.

Website Composition Index
lbar.com 0.51% 165.02x
kentuckybranded.com 0.73% 162.34x
baptisthealth.com 1.96% 158.55x
topsinlex.com 0.71% 155.30x
smileypete.com 0.80% 153.95x
lexingtonhumanesociety.org 0.98% 151.60x
advancedentandallergy.com 0.37% 151.05x
greenstoyotaoflexington.com 0.42% 149.37x
theandersonnews.com 0.45% 149.35x
ekucenter.com 0.81% 148.34x
Composition Percentage: The overlap percentage between the Kentucky News audience and the Web attribute.
Index: A comparison of the Kentucky News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kentucky News audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.35% 15.99x
Assorted Topics #11662 (Viral Media, Paid Traffic) 3.62% 13.84x
Indiana News & Business Cluster 13.93% 12.06x
Horse Racing 1.78% 12.06x
Cincinnati Cluster 11.24% 11.82x
Southeast College Athletics 1.49% 10.01x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.22% 9.99x
West Virginia News 4.23% 9.56x
Local & Travel England - North Midlands 0.02% 9.41x
Tennessee News 11.37% 9.33x
Composition Percentage: The overlap percentage between the Kentucky News audience and the Content Affinity attribute.
Index: A comparison of the Kentucky News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kentucky News audience resonates most for the following age and income brackets.
Age
45-54
Income
Under $25,000