Dstillery Audiences

KENTUCKY NEWS

Audience Size: 2.7 Million Devices

Explore the Kentucky News Audience

Below you'll find more information about the Kentucky News audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Kentucky News audience.

Dstillery Crafted Audiences

INTERESTS

The Kentucky News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kentucky News audience is Louisville Cardinals Fans.

Interest Composition Index
Louisville Cardinals Fans 29.63% 20.60x
Kentucky Wildcats Fans 29.74% 20.01x
Indiana Hoosiers Fans 19.71% 13.21x
South Carolina Gamecocks Fans 19.02% 12.54x
Tampa and St Petersburg Trip Planners 16.63% 12.09x
Liberal News Readers 16.16% 11.57x
Horse Race Enthusiasts 20.14% 11.41x
ACC Fans 16.63% 11.24x
Cleveland Cavaliers Fans 14.86% 10.80x
Country Music Fans 13.98% 10.80x
Composition Percentage: The overlap percentage between the Kentucky News audience and the Interest attribute.
Index: A comparison of the Kentucky News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kentucky News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kentucky News audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.66% 1.59x
Belk 0.01% 1.58x
Express Outlets 0.01% 1.46x
Talbots 0.05% 1.27x
Brooks Brothers 0.04% 1.21x
Jos A. Bank Clothiers 0.31% 1.20x
Lane Bryant 0.04% 1.11x
Chicos 0.06% 1.10x
Buckle 0.16% 1.09x
H&M 0.06% 1.06x
Composition Percentage: The overlap percentage between the Kentucky News audience and the Location attribute.
Index: A comparison of the Kentucky News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kentucky News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kentucky News audience is lge-ku.com.

Website Composition Index
lge-ku.com 2.73% 98.83x
kentuckycenter.org 2.79% 88.70x
kfcyumcenter.com 1.61% 87.62x
insiderlouisville.com 1.73% 86.49x
cardchronicle.com 2.20% 84.88x
kctcs.edu 1.38% 84.49x
kentuckyonehealth.org 2.32% 83.45x
somerset-kentucky.com 1.75% 81.98x
glasgowdailytimes.com 1.08% 81.81x
richmondregister.com 2.02% 79.18x
Composition Percentage: The overlap percentage between the Kentucky News audience and the Web attribute.
Index: A comparison of the Kentucky News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kentucky News audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.53% 13.57x
Horse Racing 3.30% 13.15x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.17% 11.54x
Assorted Topics (Viral Media, Paid Traffic) 7.12% 11.37x
Indiana News & Business Cluster 19.22% 11.04x
Cincinnati Cluster 16.27% 10.61x
Southeast College Athletics 1.70% 10.32x
Local & Travel England - North Midlands 0.03% 10.29x
Tennessee News 14.28% 9.65x
West Virginia News 5.58% 9.53x
Composition Percentage: The overlap percentage between the Kentucky News audience and the Content Affinity attribute.
Index: A comparison of the Kentucky News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kentucky News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male