Dstillery Audiences

KENTUCKY NEWS

Audience Size: 2.5 Million Devices

Explore the Kentucky News Audience

Below you'll find more information about the Kentucky News audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Kentucky News audience.

Dstillery Crafted Audiences

INTERESTS

The Kentucky News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kentucky News audience is Louisville Cardinals Fans.

Interest Composition Index
Louisville Cardinals Fans 44.57% 16.63x
Kentucky Wildcats Fans 41.31% 15.29x
Liberal News Readers 26.02% 14.47x
Tampa and St Petersburg Trip Planners 25.58% 13.22x
South Carolina Gamecocks Fans 27.69% 12.80x
Advertising Professionals 21.98% 12.71x
Financial Business Intelligence Researchers 23.55% 12.67x
Cleveland Cavaliers Fans 23.83% 12.65x
Financial News Readers 21.96% 12.41x
TV Advertising Professionals 21.21% 12.24x
Composition Percentage: The overlap percentage between the Kentucky News audience and the Interest attribute.
Index: A comparison of the Kentucky News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kentucky News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kentucky News audience is Carhartt.

Location Composition Index
Carhartt 0.08% 1.29x
Composition Percentage: The overlap percentage between the Kentucky News audience and the Location attribute.
Index: A comparison of the Kentucky News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kentucky News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kentucky News audience is ky.gov.

Website Composition Index
ky.gov 2.91% 57.15x
yoursportsedge.com 1.09% 56.91x
westkentuckystar.com 1.40% 56.74x
richmondregister.com 1.73% 55.22x
cardchronicle.com 2.83% 54.86x
wnky.com 1.98% 53.87x
somerset-kentucky.com 1.96% 53.28x
tristatehomepage.com 7.81% 53.05x
thetimestribune.com 1.23% 51.85x
wymt.com 10.39% 51.45x
Composition Percentage: The overlap percentage between the Kentucky News audience and the Web attribute.
Index: A comparison of the Kentucky News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kentucky News audience is Horse Racing.

Content Affinity Composition Index
Horse Racing 0.51% 20.06x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.08% 13.95x
Indiana Finance & Business Cluster 8.62% 11.97x
Central California Cluster 2.26% 11.58x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 11.47x
Australia & New Zealand Media 1.73% 11.47x
Indiana News & Business Cluster 17.99% 11.32x
College Sports 0.34% 11.28x
Florida College Athletics 0.78% 11.05x
Public Policy Media 1.30% 10.91x
Composition Percentage: The overlap percentage between the Kentucky News audience and the Content Affinity attribute.
Index: A comparison of the Kentucky News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kentucky News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male