KENTUCKY NEWS

Audience Size: 1.6 Million Devices

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Explore the Kentucky News Audience

Below you'll find more information about the Kentucky News audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Kentucky News audience.

INTERESTS

The Kentucky News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kentucky News audience is Louisville Cardinals Fans.

Interest	Composition	Index
Louisville Cardinals Fans	40.52%	27.83x
Kentucky Wildcats Fans	33.74%	23.35x
Liberal News Readers	24.63%	22.90x
Financial Business Intelligence Researchers	21.67%	20.35x
Financial News Readers	20.94%	20.35x
Cleveland Cavaliers Fans	21.67%	19.87x
TV Advertising Professionals	21.31%	19.84x
Country Music Fans	22.91%	19.66x
Advertising Professionals	22.17%	19.60x
South Carolina Gamecocks Fans	24.88%	19.39x

Composition Percentage: The overlap percentage between the Kentucky News audience and the Interest attribute.

Index: A comparison of the Kentucky News audience to the internet population.

APPAREL RETAILERS

The Kentucky News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kentucky News audience is The Childrens Place.

Location	Composition	Index
The Childrens Place	0.02%	2.89x
American Eagle Outfitters	0.02%	2.78x
Journeys	0.02%	2.67x
Aeropostale	0.01%	1.65x
Old Navy	0.01%	1.58x
Victoria's Secret	0.01%	1.39x
Maurices	0.01%	1.24x
Carhartt	0.09%	1.15x

Composition Percentage: The overlap percentage between the Kentucky News audience and the Location attribute.

Index: A comparison of the Kentucky News audience to the internet population.

WEBSITES

The Kentucky News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kentucky News audience is yoursportsedge.com.

Website	Composition	Index
yoursportsedge.com	1.19%	54.50x
cardchronicle.com	2.71%	53.60x
bigredlouie.com	1.03%	50.85x
richmondregister.com	1.73%	50.34x
somerset-kentucky.com	1.88%	49.83x
thetimestribune.com	1.18%	47.95x
ky.gov	3.02%	47.84x
aseaofblue.com	10.49%	47.57x
westkentuckystar.com	1.61%	47.14x
kentuckysportsradio.com	13.39%	47.13x

Composition Percentage: The overlap percentage between the Kentucky News audience and the Web attribute.

Index: A comparison of the Kentucky News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kentucky News audience is Southeast College Athletics.

Content Affinity	Composition	Index
Southeast College Athletics	0.42%	19.02x
Central California Cluster	2.38%	17.79x
Assorted Topics (Power Trains, Drones, Web Design)	0.57%	17.38x
Ireland Cluster	4.38%	16.61x
Australia & New Zealand Media	1.51%	16.28x
Florida College Athletics	0.72%	16.22x
Assorted Topics (Viral Media, Paid Traffic)	11.05%	16.08x
Indiana Finance & Business Cluster	7.83%	15.89x
Public Policy Media	1.31%	15.81x
Diabetes Research	0.32%	15.76x

Composition Percentage: The overlap percentage between the Kentucky News audience and the Content Affinity attribute.

Index: A comparison of the Kentucky News audience to the internet population.

DEMOGRAPHICS

The Kentucky News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male