KENTUCKY NEWS

Audience Size: 3.1 Million Devices

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Explore the Kentucky News Audience

Below you'll find more information about the Kentucky News audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Kentucky News audience.

INTERESTS

The Kentucky News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kentucky News audience is Kentucky Wildcats Fans.

Interest	Composition	Index
Kentucky Wildcats Fans	42.09%	15.02x
Louisville Cardinals Fans	39.11%	14.09x
South Carolina Gamecocks Fans	31.40%	11.80x
Tampa and St Petersburg Trip Planners	29.46%	11.28x
Country Music Fans	26.76%	10.48x
Liberal News Readers	29.74%	10.42x
Conservative News Readers	28.45%	10.10x
Cleveland Cavaliers Fans	27.46%	9.98x
Indiana Hoosiers Fans	26.34%	9.50x
Financial Business Intelligence Researchers	27.84%	9.36x

Composition Percentage: The overlap percentage between the Kentucky News audience and the Interest attribute.

Index: A comparison of the Kentucky News audience to the internet population.

APPAREL RETAILERS

The Kentucky News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kentucky News audience is Belk.

Location	Composition	Index
Belk	0.01%	1.82x
Carhartt	0.34%	1.45x
Lane Bryant	0.03%	1.28x
Chicos	0.04%	1.17x
Buckle	0.04%	1.10x
Jos A. Bank Clothiers	0.03%	1.07x
Kate Spade	0.02%	1.05x
Talbots	0.02%	1.01x
Aeropostale	0.04%	0.95x
Brooks Brothers	0.02%	0.92x

Composition Percentage: The overlap percentage between the Kentucky News audience and the Location attribute.

Index: A comparison of the Kentucky News audience to the internet population.

WEBSITES

The Kentucky News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kentucky News audience is westkentuckystar.com.

Website	Composition	Index
westkentuckystar.com	1.86%	70.74x
kentuckycenter.org	1.74%	70.51x
kfcyumcenter.com	1.09%	69.39x
glasgowdailytimes.com	1.15%	64.95x
somerset-kentucky.com	2.04%	64.47x
state-journal.com	1.69%	62.74x
thetimestribune.com	1.71%	62.57x
richmondregister.com	2.04%	61.67x
paducahsun.com	1.22%	61.58x
cardchronicle.com	3.06%	60.81x

Composition Percentage: The overlap percentage between the Kentucky News audience and the Web attribute.

Index: A comparison of the Kentucky News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kentucky News audience is Illinois College Sports.

Content Affinity	Composition	Index
Illinois College Sports	0.34%	14.73x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.08%	14.08x
Horse Racing	2.18%	13.10x
Local & Travel England - North Midlands	0.06%	13.09x
Indiana News & Business Cluster	20.67%	11.66x
Assorted Topics (Viral Media, Paid Traffic)	11.25%	11.35x
Cincinnati Cluster	20.62%	11.07x
Southeast College Athletics	1.11%	11.06x
Tennessee News	18.96%	10.99x
Environmental Conservation	0.06%	10.78x

Composition Percentage: The overlap percentage between the Kentucky News audience and the Content Affinity attribute.

Index: A comparison of the Kentucky News audience to the internet population.

DEMOGRAPHICS

The Kentucky News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male