KENTUCKY NEWS

Audience Size: 2 Million Devices

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Explore the Kentucky News Audience

Below you'll find more information about the Kentucky News audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Kentucky News audience.

INTERESTS

The Kentucky News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kentucky News audience is Kentucky Wildcats Fans.

Interest	Composition	Index
Kentucky Wildcats Fans	40.00%	16.55x
Louisville Cardinals Fans	37.80%	15.70x
South Carolina Gamecocks Fans	27.21%	12.21x
Tampa and St Petersburg Trip Planners	25.16%	11.73x
Liberal News Readers	23.40%	11.65x
Country Music Fans	23.95%	10.92x
Cleveland Cavaliers Fans	22.75%	10.88x
Conservative News Readers	23.71%	10.67x
Indiana Hoosiers Fans	25.02%	10.56x
Financial Business Intelligence Researchers	21.20%	10.42x

Composition Percentage: The overlap percentage between the Kentucky News audience and the Interest attribute.

Index: A comparison of the Kentucky News audience to the internet population.

APPAREL RETAILERS

The Kentucky News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kentucky News audience is Carhartt.

Location	Composition	Index
Carhartt	0.10%	1.85x
Belk	0.01%	1.42x
Brooks Brothers	0.03%	1.37x
Buckle	0.06%	1.15x
Lane Bryant	0.04%	1.14x
Chicos	0.04%	1.07x
Journeys	0.04%	1.01x
Talbots	0.03%	0.99x
Eddie Bauer	0.02%	0.96x
Johnston and Murphy	0.11%	0.94x

Composition Percentage: The overlap percentage between the Kentucky News audience and the Location attribute.

Index: A comparison of the Kentucky News audience to the internet population.

WEBSITES

The Kentucky News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kentucky News audience is kentuckyonehealth.org.

Website	Composition	Index
kentuckyonehealth.org	1.54%	89.95x
lge-ku.com	1.27%	89.75x
kctcs.edu	1.04%	86.95x
glasgowdailytimes.com	1.34%	84.71x
somerset-kentucky.com	2.30%	83.29x
kentuckycenter.org	2.60%	82.30x
richmondregister.com	2.34%	80.66x
kfcyumcenter.com	1.26%	79.69x
insiderlouisville.com	1.06%	77.72x
thetimestribune.com	1.65%	77.69x

Composition Percentage: The overlap percentage between the Kentucky News audience and the Web attribute.

Index: A comparison of the Kentucky News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kentucky News audience is Illinois College Sports.

Content Affinity	Composition	Index
Illinois College Sports	0.39%	15.27x
Horse Racing	2.56%	13.77x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.11%	13.33x
Local & Travel England - North Midlands	0.05%	12.83x
Indiana News & Business Cluster	21.23%	12.40x
Cincinnati Cluster	19.84%	11.73x
Assorted Topics (Viral Media, Paid Traffic)	9.48%	11.67x
Tennessee News	18.12%	11.18x
Southeast College Athletics	1.29%	11.06x
Indiana Finance & Business Cluster	7.31%	11.02x

Composition Percentage: The overlap percentage between the Kentucky News audience and the Content Affinity attribute.

Index: A comparison of the Kentucky News audience to the internet population.

DEMOGRAPHICS

The Kentucky News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male