KENTUCKY NEWS

Audience Size: 1.5 Million Devices

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Explore the Kentucky News Audience

Below you'll find more information about the Kentucky News audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Kentucky News audience.

INTERESTS

The Kentucky News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kentucky News audience is Kentucky Wildcats Fans.

Interest	Composition	Index
Kentucky Wildcats Fans	39.82%	15.44x
Louisville Cardinals Fans	38.30%	15.16x
Financial Business Intelligence Researchers	11.66%	12.21x
Nashville Trip Planners	21.19%	12.12x
Nashville Activity Researchers	4.70%	11.85x
Indiana Hoosiers Fans	30.41%	11.64x
Advertising Professionals	11.08%	11.05x
Horse Race Enthusiasts	22.58%	10.64x
ACC Fans	22.68%	10.53x
TV Advertising Professionals	9.01%	10.28x

Composition Percentage: The overlap percentage between the Kentucky News audience and the Interest attribute.

Index: A comparison of the Kentucky News audience to the internet population.

APPAREL RETAILERS

The Kentucky News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kentucky News audience is Old Navy.

Location	Composition	Index
Old Navy	0.03%	1.44x
Lane Bryant	0.01%	1.15x
Maurices	0.04%	1.13x
J. Crew	0.01%	1.03x
Talbots	0.01%	1.00x
Journeys	0.03%	0.94x
H&M	0.01%	0.93x
Mens Wearhouse	0.01%	0.90x
American Eagle Outfitters	0.02%	0.89x
Buckle	0.02%	0.88x

Composition Percentage: The overlap percentage between the Kentucky News audience and the Location attribute.

Index: A comparison of the Kentucky News audience to the internet population.

WEBSITES

The Kentucky News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kentucky News audience is kentuckysportsradio.com.

Website	Composition	Index
kentuckysportsradio.com	2.15%	76.66x
cardchronicle.com	3.24%	75.49x
leoweekly.com	5.36%	75.35x
wave3.com	9.96%	75.22x
ky.gov	1.08%	74.00x
louisvillefamilyfun.net	1.36%	71.84x
wkyt.com	17.98%	68.48x
wnky.com	1.79%	67.75x
westkentuckystar.com	1.62%	67.27x
somerset-kentucky.com	2.04%	66.79x

Composition Percentage: The overlap percentage between the Kentucky News audience and the Web attribute.

Index: A comparison of the Kentucky News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kentucky News audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity	Composition	Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	1.16%	31.21x
Horse Racing	0.12%	17.97x
College Sports	0.22%	14.17x
Ohio Universities	1.93%	13.70x
Northern California Cluster	5.87%	11.55x
Indiana News & Business Cluster	20.00%	11.54x
Illinois College Sports	0.39%	11.49x
Indiana Finance & Business Cluster	5.87%	10.88x
Assorted Topics (Viral Media, Paid Traffic)	11.12%	9.98x
Tennessee News	14.19%	9.96x

Composition Percentage: The overlap percentage between the Kentucky News audience and the Content Affinity attribute.

Index: A comparison of the Kentucky News audience to the internet population.

DEMOGRAPHICS

The Kentucky News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male