KENTUCKY NEWS

Audience Size: 1.7 Million Devices

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Explore the Kentucky News Audience

Below you'll find more information about the Kentucky News audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Kentucky News audience.

INTERESTS

The Kentucky News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kentucky News audience is Louisville Cardinals Fans.

Interest	Composition	Index
Louisville Cardinals Fans	36.35%	15.74x
Kentucky Wildcats Fans	38.74%	15.48x
Liberal News Readers	14.30%	13.70x
Tampa and St Petersburg Trip Planners	16.70%	13.08x
Financial Business Intelligence Researchers	13.70%	11.61x
Indiana Hoosiers Fans	28.63%	11.26x
Horse Race Enthusiasts	27.99%	11.15x
Financial News Readers	10.78%	10.75x
Advertising Professionals	12.58%	10.70x
ACC Fans	23.14%	10.67x

Composition Percentage: The overlap percentage between the Kentucky News audience and the Interest attribute.

Index: A comparison of the Kentucky News audience to the internet population.

APPAREL RETAILERS

The Kentucky News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kentucky News audience is Carhartt.

Location	Composition	Index
Carhartt	0.20%	1.48x
Chicos	0.02%	1.45x
Maurices	0.05%	1.38x
Dressbarn	0.01%	1.34x
J. Crew	0.01%	1.29x
LOFT	0.02%	1.29x
American Eagle Outfitters	0.02%	1.24x
White House Black Market	0.02%	1.23x
Talbots	0.01%	1.22x
Lane Bryant	0.01%	1.17x

Composition Percentage: The overlap percentage between the Kentucky News audience and the Location attribute.

Index: A comparison of the Kentucky News audience to the internet population.

WEBSITES

The Kentucky News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kentucky News audience is ky.gov.

Website	Composition	Index
ky.gov	1.35%	61.45x
leoweekly.com	4.70%	61.14x
cardchronicle.com	3.75%	60.20x
kentuckysportsradio.com	3.33%	60.09x
wave3.com	15.17%	57.43x
bgdailynews.com	1.20%	57.20x
westkentuckystar.com	1.47%	55.76x
louisvillefamilyfun.net	1.47%	55.54x
wnky.com	1.86%	55.46x
wkyt.com	16.34%	55.15x

Composition Percentage: The overlap percentage between the Kentucky News audience and the Web attribute.

Index: A comparison of the Kentucky News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kentucky News audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity	Composition	Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	1.49%	25.77x
Horse Racing	0.16%	17.79x
College Sports	0.25%	12.50x
Ohio Universities	2.60%	12.37x
Illinois College Sports	0.48%	11.49x
Northern California Cluster	6.94%	10.93x
Indiana News & Business Cluster	20.22%	10.73x
Indiana Finance & Business Cluster	6.18%	10.39x
Southeast College Athletics	1.22%	9.76x
Tennessee News	16.08%	9.60x

Composition Percentage: The overlap percentage between the Kentucky News audience and the Content Affinity attribute.

Index: A comparison of the Kentucky News audience to the internet population.

DEMOGRAPHICS

The Kentucky News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male