Dstillery Audiences

KENTUCKY NEWS

Audience Size: 4.5 Million Devices

Explore the Kentucky News Audience

Below you'll find more information about the Kentucky News audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Kentucky News audience.

Dstillery Crafted Audiences

INTERESTS

The Kentucky News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kentucky News audience is Kentucky Wildcats Fans.

Interest Composition Index
Kentucky Wildcats Fans 38.50% 14.51x
Louisville Cardinals Fans 37.99% 14.23x
Liberal News Readers 22.95% 11.17x
Tampa and St Petersburg Trip Planners 22.76% 10.36x
South Carolina Gamecocks Fans 23.70% 10.26x
Conservative News Readers 22.51% 10.17x
Financial Business Intelligence Researchers 20.82% 10.10x
Country Music Fans 22.57% 9.89x
Financial News Readers 19.66% 9.74x
Cleveland Cavaliers Fans 20.80% 9.69x
Composition Percentage: The overlap percentage between the Kentucky News audience and the Interest attribute.
Index: A comparison of the Kentucky News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kentucky News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kentucky News audience is Buckle.

Location Composition Index
Buckle 0.01% 1.50x
Carhartt 0.25% 1.47x
Lane Bryant 0.01% 1.42x
Maurices 0.02% 1.37x
Victoria's Secret 0.01% 1.14x
Old Navy 0.02% 1.09x
Journeys 0.01% 0.99x
Mens Wearhouse 0.01% 0.95x
Composition Percentage: The overlap percentage between the Kentucky News audience and the Location attribute.
Index: A comparison of the Kentucky News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kentucky News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kentucky News audience is westkentuckystar.com.

Website Composition Index
westkentuckystar.com 1.18% 43.92x
somerset-kentucky.com 2.01% 39.98x
thetimestribune.com 1.65% 39.73x
cardchronicle.com 2.00% 39.45x
richmondregister.com 1.82% 39.27x
state-journal.com 1.63% 38.28x
paducahsun.com 1.15% 37.81x
messenger-inquirer.com 1.63% 37.41x
wbko.com 8.66% 37.26x
tristatehomepage.com 7.69% 37.03x
Composition Percentage: The overlap percentage between the Kentucky News audience and the Web attribute.
Index: A comparison of the Kentucky News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kentucky News audience is Horse Racing.

Content Affinity Composition Index
Horse Racing 1.29% 12.38x
Illinois College Sports 0.18% 12.09x
Assorted Topics (Viral Media, Paid Traffic) 0.03% 10.53x
Local & Travel England - North Midlands 0.05% 10.00x
Indiana Finance & Business Cluster 10.33% 9.81x
Indiana News & Business Cluster 21.32% 9.77x
Southeast College Athletics 0.60% 9.52x
Central California Cluster 3.33% 9.35x
Cars, Travel & Food 0.02% 9.21x
Right Wing Blogs - Political Activism 0.15% 9.12x
Composition Percentage: The overlap percentage between the Kentucky News audience and the Content Affinity attribute.
Index: A comparison of the Kentucky News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kentucky News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male