Dstillery Audiences

KENTUCKY NEWS

Audience Size: 1.2 Million Devices

Explore the Kentucky News Audience

Below you'll find more information about the Kentucky News audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Kentucky News audience.

Dstillery Crafted Audiences

INTERESTS

The Kentucky News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kentucky News audience is Louisville Cardinals Fans.

Interest Composition Index
Louisville Cardinals Fans 35.11% 18.26x
Cincinnati Bengals Fans 28.82% 13.37x
Nashville Trip Planners 21.11% 12.73x
Indianapolis Colts Fans 29.16% 11.72x
Kentucky Wildcats Fans 39.59% 11.72x
ACC Fans 36.51% 11.28x
Retired Government Employees 5.37% 11.22x
Horse Race Enthusiasts 25.67% 10.51x
Vermont Trip Planners 13.98% 9.53x
Advertising Professionals 10.93% 9.41x
Composition Percentage: The overlap percentage between the Kentucky News audience and the Interest attribute.
Index: A comparison of the Kentucky News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kentucky News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kentucky News audience is Old Navy.

Location Composition Index
Old Navy 0.01% 0.99x
Maurices 0.02% 0.76x
Composition Percentage: The overlap percentage between the Kentucky News audience and the Location attribute.
Index: A comparison of the Kentucky News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kentucky News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kentucky News audience is cardchronicle.com.

Website Composition Index
cardchronicle.com 3.61% 103.46x
wave3.com 6.58% 103.42x
leoweekly.com 6.64% 101.90x
foxlexington.com 1.16% 97.26x
louisvillefamilyfun.net 1.19% 96.70x
westkentuckystar.com 1.74% 92.98x
yoursportsedge.com 1.21% 90.84x
wkyt.com 17.98% 90.59x
somerset-kentucky.com 2.57% 90.28x
bigredlouie.com 1.02% 88.43x
Composition Percentage: The overlap percentage between the Kentucky News audience and the Web attribute.
Index: A comparison of the Kentucky News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kentucky News audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.70% 39.35x
Horse Racing 0.10% 16.90x
Ohio Universities 1.15% 13.16x
Indiana News & Business Cluster 18.92% 12.53x
Indiana Finance & Business Cluster 5.90% 12.26x
College Sports 0.17% 12.21x
Illinois College Sports 0.36% 10.66x
Tennessee News 10.42% 10.02x
Cincinnati Cluster 20.08% 9.90x
Assorted Topics (Viral Media, Paid Traffic) 8.13% 9.83x
Composition Percentage: The overlap percentage between the Kentucky News audience and the Content Affinity attribute.
Index: A comparison of the Kentucky News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kentucky News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male