KENTUCKY NEWS

Audience Size: 3.2 Million Devices

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Explore the Kentucky News Audience

Below you'll find more information about the Kentucky News audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Kentucky News audience.

INTERESTS

The Kentucky News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kentucky News audience is Louisville Cardinals Fans.

Interest	Composition	Index
Louisville Cardinals Fans	37.95%	16.56x
Kentucky Wildcats Fans	37.88%	15.86x
Liberal News Readers	20.17%	13.13x
Financial Business Intelligence Researchers	18.37%	11.86x
Tampa and St Petersburg Trip Planners	19.93%	11.75x
Financial News Readers	17.43%	11.52x
Conservative News Readers	20.77%	11.42x
Cleveland Cavaliers Fans	18.85%	11.11x
South Carolina Gamecocks Fans	21.25%	11.07x
Advertising Professionals	18.21%	10.70x

Composition Percentage: The overlap percentage between the Kentucky News audience and the Interest attribute.

Index: A comparison of the Kentucky News audience to the internet population.

APPAREL RETAILERS

The Kentucky News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kentucky News audience is Carhartt.

Location	Composition	Index
Carhartt	0.24%	1.41x
Old Navy	0.02%	1.33x
The Childrens Place	0.02%	1.32x
Buckle	0.01%	1.17x
American Eagle Outfitters	0.01%	1.17x
White House Black Market	0.01%	1.08x
Mens Wearhouse	0.02%	1.07x
Victoria's Secret	0.01%	1.02x
Express	0.01%	1.00x
Chicos	0.01%	0.97x

Composition Percentage: The overlap percentage between the Kentucky News audience and the Location attribute.

Index: A comparison of the Kentucky News audience to the internet population.

WEBSITES

The Kentucky News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kentucky News audience is westkentuckystar.com.

Website	Composition	Index
westkentuckystar.com	1.44%	43.13x
richmondregister.com	2.18%	38.93x
cardchronicle.com	1.90%	38.71x
somerset-kentucky.com	2.09%	38.51x
thetimestribune.com	1.45%	37.86x
state-journal.com	1.64%	37.32x
messenger-inquirer.com	1.47%	36.37x
ky.gov	2.04%	36.17x
tristatehomepage.com	7.05%	36.10x
newsandtribune.com	4.07%	34.90x

Composition Percentage: The overlap percentage between the Kentucky News audience and the Web attribute.

Index: A comparison of the Kentucky News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kentucky News audience is Horse Racing.

Content Affinity	Composition	Index
Horse Racing	1.02%	13.92x
Illinois College Sports	0.14%	13.63x
Local & Travel England - North Midlands	0.05%	12.71x
Assorted Topics (Viral Media, Paid Traffic)	0.02%	11.36x
Local & Travel England - Northern England	0.14%	10.67x
Indiana Finance & Business Cluster	9.70%	10.56x
Indiana News & Business Cluster	19.51%	10.54x
Public Policy Media	1.94%	10.17x
Southeast College Athletics	0.47%	10.09x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.07%	10.01x

Composition Percentage: The overlap percentage between the Kentucky News audience and the Content Affinity attribute.

Index: A comparison of the Kentucky News audience to the internet population.

DEMOGRAPHICS

The Kentucky News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male