KENTUCKY NEWS

Audience Size: 2.5 Million Devices

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Explore the Kentucky News Audience

Below you'll find more information about the Kentucky News audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Kentucky News audience.

INTERESTS

The Kentucky News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kentucky News audience is Louisville Cardinals Fans.

Interest	Composition	Index
Louisville Cardinals Fans	30.14%	18.77x
Kentucky Wildcats Fans	31.54%	18.75x
Indiana Hoosiers Fans	19.03%	11.96x
Horse Race Enthusiasts	20.17%	10.75x
South Carolina Gamecocks Fans	19.24%	10.57x
Tampa and St Petersburg Trip Planners	15.99%	10.42x
Liberal News Readers	14.54%	10.35x
ACC Fans	15.74%	9.86x
NCAA Fans	15.86%	9.48x
Cleveland Cavaliers Fans	13.88%	9.47x

Composition Percentage: The overlap percentage between the Kentucky News audience and the Interest attribute.

Index: A comparison of the Kentucky News audience to the internet population.

APPAREL RETAILERS

The Kentucky News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kentucky News audience is Mens Wearhouse.

Location	Composition	Index
Mens Wearhouse	0.35%	1.70x
Belk	0.01%	1.22x
Carhartt	0.15%	1.22x
Urban Outfitters	0.05%	1.17x
Columbia	0.01%	1.17x
Old Navy	0.06%	1.07x
Lane Bryant	0.04%	1.03x
Dressbarn	0.04%	0.97x
Chicos	0.04%	0.95x
Jos A. Bank Clothiers	0.13%	0.95x

Composition Percentage: The overlap percentage between the Kentucky News audience and the Location attribute.

Index: A comparison of the Kentucky News audience to the internet population.

WEBSITES

The Kentucky News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kentucky News audience is baptisthealth.com.

Website	Composition	Index
baptisthealth.com	1.00%	145.34x
lge-ku.com	4.90%	136.03x
kentuckycenter.org	3.12%	128.20x
kentuckyonehealth.org	3.00%	125.45x
insiderlouisville.com	2.96%	119.82x
kfcyumcenter.com	1.97%	119.10x
cardchronicle.com	2.56%	118.46x
somerset-kentucky.com	1.62%	117.68x
kctcs.edu	2.21%	116.88x
glasgowdailytimes.com	1.19%	116.11x

Composition Percentage: The overlap percentage between the Kentucky News audience and the Web attribute.

Index: A comparison of the Kentucky News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kentucky News audience is Assorted Topics (Viral Media, Paid Traffic).

Content Affinity	Composition	Index
Assorted Topics (Viral Media, Paid Traffic)	4.79%	13.87x
Illinois College Sports	0.65%	13.50x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.21%	13.12x
Indiana News & Business Cluster	15.33%	12.24x
Cincinnati Cluster	12.28%	11.97x
Horse Racing	1.62%	11.17x
Local & Travel England - North Midlands	0.03%	11.08x
Southeast College Athletics	1.84%	10.79x
West Virginia News	4.82%	10.14x
Tennessee News	12.39%	10.02x

Composition Percentage: The overlap percentage between the Kentucky News audience and the Content Affinity attribute.

Index: A comparison of the Kentucky News audience to the internet population.

DEMOGRAPHICS

The Kentucky News audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male