Dstillery Audiences

KENTUCKY NEWS

Audience Size: 3.1 Million Devices

Explore the Kentucky News Audience

Below you'll find more information about the Kentucky News audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Kentucky News audience.

Dstillery Crafted Audiences

INTERESTS

The Kentucky News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kentucky News audience is Kentucky Wildcats Fans.

Interest Composition Index
Kentucky Wildcats Fans 42.09% 15.02x
Louisville Cardinals Fans 39.11% 14.09x
South Carolina Gamecocks Fans 31.40% 11.80x
Tampa and St Petersburg Trip Planners 29.46% 11.28x
Country Music Fans 26.76% 10.48x
Liberal News Readers 29.74% 10.42x
Conservative News Readers 28.45% 10.10x
Cleveland Cavaliers Fans 27.46% 9.98x
Indiana Hoosiers Fans 26.34% 9.50x
Financial Business Intelligence Researchers 27.84% 9.36x
Composition Percentage: The overlap percentage between the Kentucky News audience and the Interest attribute.
Index: A comparison of the Kentucky News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kentucky News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kentucky News audience is Belk.

Location Composition Index
Belk 0.01% 1.82x
Carhartt 0.34% 1.45x
Lane Bryant 0.03% 1.28x
Chicos 0.04% 1.17x
Buckle 0.04% 1.10x
Jos A. Bank Clothiers 0.03% 1.07x
Kate Spade 0.02% 1.05x
Talbots 0.02% 1.01x
Aeropostale 0.04% 0.95x
Brooks Brothers 0.02% 0.92x
Composition Percentage: The overlap percentage between the Kentucky News audience and the Location attribute.
Index: A comparison of the Kentucky News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kentucky News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kentucky News audience is westkentuckystar.com.

Website Composition Index
westkentuckystar.com 1.86% 70.74x
kentuckycenter.org 1.74% 70.51x
kfcyumcenter.com 1.09% 69.39x
glasgowdailytimes.com 1.15% 64.95x
somerset-kentucky.com 2.04% 64.47x
state-journal.com 1.69% 62.74x
thetimestribune.com 1.71% 62.57x
richmondregister.com 2.04% 61.67x
paducahsun.com 1.22% 61.58x
cardchronicle.com 3.06% 60.81x
Composition Percentage: The overlap percentage between the Kentucky News audience and the Web attribute.
Index: A comparison of the Kentucky News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kentucky News audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.34% 14.73x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.08% 14.08x
Horse Racing 2.18% 13.10x
Local & Travel England - North Midlands 0.06% 13.09x
Indiana News & Business Cluster 20.67% 11.66x
Assorted Topics (Viral Media, Paid Traffic) 11.25% 11.35x
Cincinnati Cluster 20.62% 11.07x
Southeast College Athletics 1.11% 11.06x
Tennessee News 18.96% 10.99x
Environmental Conservation 0.06% 10.78x
Composition Percentage: The overlap percentage between the Kentucky News audience and the Content Affinity attribute.
Index: A comparison of the Kentucky News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kentucky News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male