Dstillery Audiences

KENTUCKY NEWS

Audience Size: 2.7 Million Devices

Explore the Kentucky News Audience

Below you'll find more information about the Kentucky News audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Kentucky News audience.

Dstillery Crafted Audiences

INTERESTS

The Kentucky News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kentucky News audience is Louisville Cardinals Fans.

Interest Composition Index
Louisville Cardinals Fans 44.59% 14.60x
Kentucky Wildcats Fans 42.24% 13.80x
Liberal News Readers 27.74% 13.75x
Tampa and St Petersburg Trip Planners 27.54% 12.66x
Financial Business Intelligence Researchers 25.74% 12.29x
South Carolina Gamecocks Fans 29.51% 12.10x
Financial News Readers 23.94% 12.03x
Cleveland Cavaliers Fans 26.23% 11.94x
Conservative News Readers 28.36% 11.67x
Advertising Professionals 25.11% 11.65x
Composition Percentage: The overlap percentage between the Kentucky News audience and the Interest attribute.
Index: A comparison of the Kentucky News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kentucky News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kentucky News audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.57x
Carhartt 0.20% 1.36x
Maurices 0.02% 1.31x
Mens Wearhouse 0.02% 1.15x
Buckle 0.01% 1.14x
Dressbarn 0.01% 1.13x
The Childrens Place 0.02% 1.11x
American Eagle Outfitters 0.01% 1.07x
Victoria's Secret 0.02% 1.05x
Old Navy 0.02% 0.97x
Composition Percentage: The overlap percentage between the Kentucky News audience and the Location attribute.
Index: A comparison of the Kentucky News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kentucky News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kentucky News audience is richmondregister.com.

Website Composition Index
richmondregister.com 2.08% 60.46x
westkentuckystar.com 1.56% 60.05x
somerset-kentucky.com 2.13% 59.35x
thetimestribune.com 1.27% 58.80x
cardchronicle.com 2.14% 57.31x
tristatehomepage.com 6.64% 56.58x
state-journal.com 1.58% 56.12x
wbko.com 7.72% 54.38x
whas11.com 19.64% 54.19x
wymt.com 11.94% 54.16x
Composition Percentage: The overlap percentage between the Kentucky News audience and the Web attribute.
Index: A comparison of the Kentucky News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kentucky News audience is Horse Racing.

Content Affinity Composition Index
Horse Racing 0.99% 16.59x
Illinois College Sports 0.14% 14.45x
Local & Travel England - North Midlands 0.06% 13.30x
Assorted Topics (Viral Media, Paid Traffic) 0.01% 12.70x
Southeast College Athletics 0.52% 12.32x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.04% 12.00x
Indiana Finance & Business Cluster 9.79% 11.91x
Indiana News & Business Cluster 19.06% 11.83x
Central California Cluster 3.18% 11.78x
Public Policy Media 2.09% 11.51x
Composition Percentage: The overlap percentage between the Kentucky News audience and the Content Affinity attribute.
Index: A comparison of the Kentucky News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kentucky News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male