Dstillery Audiences

KENTUCKY NEWS

Audience Size: 2 Million Devices

Explore the Kentucky News Audience

Below you'll find more information about the Kentucky News audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Kentucky News audience.

Dstillery Crafted Audiences

INTERESTS

The Kentucky News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kentucky News audience is Kentucky Wildcats Fans.

Interest Composition Index
Kentucky Wildcats Fans 40.00% 16.55x
Louisville Cardinals Fans 37.80% 15.70x
South Carolina Gamecocks Fans 27.21% 12.21x
Tampa and St Petersburg Trip Planners 25.16% 11.73x
Liberal News Readers 23.40% 11.65x
Country Music Fans 23.95% 10.92x
Cleveland Cavaliers Fans 22.75% 10.88x
Conservative News Readers 23.71% 10.67x
Indiana Hoosiers Fans 25.02% 10.56x
Financial Business Intelligence Researchers 21.20% 10.42x
Composition Percentage: The overlap percentage between the Kentucky News audience and the Interest attribute.
Index: A comparison of the Kentucky News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kentucky News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kentucky News audience is Carhartt.

Location Composition Index
Carhartt 0.10% 1.85x
Belk 0.01% 1.42x
Brooks Brothers 0.03% 1.37x
Buckle 0.06% 1.15x
Lane Bryant 0.04% 1.14x
Chicos 0.04% 1.07x
Journeys 0.04% 1.01x
Talbots 0.03% 0.99x
Eddie Bauer 0.02% 0.96x
Johnston and Murphy 0.11% 0.94x
Composition Percentage: The overlap percentage between the Kentucky News audience and the Location attribute.
Index: A comparison of the Kentucky News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kentucky News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kentucky News audience is kentuckyonehealth.org.

Website Composition Index
kentuckyonehealth.org 1.54% 89.95x
lge-ku.com 1.27% 89.75x
kctcs.edu 1.04% 86.95x
glasgowdailytimes.com 1.34% 84.71x
somerset-kentucky.com 2.30% 83.29x
kentuckycenter.org 2.60% 82.30x
richmondregister.com 2.34% 80.66x
kfcyumcenter.com 1.26% 79.69x
insiderlouisville.com 1.06% 77.72x
thetimestribune.com 1.65% 77.69x
Composition Percentage: The overlap percentage between the Kentucky News audience and the Web attribute.
Index: A comparison of the Kentucky News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kentucky News audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.39% 15.27x
Horse Racing 2.56% 13.77x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.11% 13.33x
Local & Travel England - North Midlands 0.05% 12.83x
Indiana News & Business Cluster 21.23% 12.40x
Cincinnati Cluster 19.84% 11.73x
Assorted Topics (Viral Media, Paid Traffic) 9.48% 11.67x
Tennessee News 18.12% 11.18x
Southeast College Athletics 1.29% 11.06x
Indiana Finance & Business Cluster 7.31% 11.02x
Composition Percentage: The overlap percentage between the Kentucky News audience and the Content Affinity attribute.
Index: A comparison of the Kentucky News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kentucky News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male