KENTUCKY NEWS

Audience Size: 2.4 Million Devices

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Explore the Kentucky News Audience

Below you'll find more information about the Kentucky News audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Kentucky News audience.

INTERESTS

The Kentucky News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kentucky News audience is Louisville Cardinals Fans.

Interest	Composition	Index
Louisville Cardinals Fans	43.80%	16.93x
Kentucky Wildcats Fans	40.07%	15.97x
Liberal News Readers	25.40%	14.50x
Tampa and St Petersburg Trip Planners	24.35%	13.40x
Cleveland Cavaliers Fans	23.04%	12.77x
Financial Business Intelligence Researchers	22.91%	12.70x
South Carolina Gamecocks Fans	26.64%	12.52x
Advertising Professionals	21.54%	12.45x
Financial News Readers	21.37%	12.36x
TV Advertising Professionals	19.93%	12.12x

Composition Percentage: The overlap percentage between the Kentucky News audience and the Interest attribute.

Index: A comparison of the Kentucky News audience to the internet population.

APPAREL RETAILERS

The Kentucky News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kentucky News audience is Carhartt.

Location	Composition	Index
Carhartt	0.32%	1.26x
Jos A. Bank Clothiers	0.02%	1.24x
Lane Bryant	0.03%	1.19x
Eddie Bauer	0.01%	1.14x
Talbots	0.02%	1.11x
Buckle	0.03%	1.07x
Mens Wearhouse	0.04%	1.05x
White House Black Market	0.02%	1.02x
Chicos	0.02%	1.00x
American Eagle Outfitters	0.02%	0.99x

Composition Percentage: The overlap percentage between the Kentucky News audience and the Location attribute.

Index: A comparison of the Kentucky News audience to the internet population.

WEBSITES

The Kentucky News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kentucky News audience is ky.gov.

Website	Composition	Index
ky.gov	2.91%	59.77x
yoursportsedge.com	1.02%	59.25x
cardchronicle.com	2.76%	57.75x
wnky.com	2.03%	57.53x
westkentuckystar.com	2.06%	57.26x
richmondregister.com	1.87%	56.17x
tristatehomepage.com	8.51%	55.55x
wbko.com	8.06%	55.39x
kentuckysportsradio.com	11.08%	54.65x
wymt.com	10.13%	53.98x

Composition Percentage: The overlap percentage between the Kentucky News audience and the Web attribute.

Index: A comparison of the Kentucky News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kentucky News audience is Horse Racing.

Content Affinity	Composition	Index
Horse Racing	0.35%	21.37x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.16%	17.08x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.02%	13.90x
Illinois College Sports	0.32%	12.99x
College Sports	0.30%	12.65x
Indiana Finance & Business Cluster	8.75%	12.08x
Homeschooling	0.02%	11.93x
Indiana News & Business Cluster	18.83%	11.43x
Australia & New Zealand Media	1.62%	11.34x
Florida College Athletics	0.66%	11.21x

Composition Percentage: The overlap percentage between the Kentucky News audience and the Content Affinity attribute.

Index: A comparison of the Kentucky News audience to the internet population.

DEMOGRAPHICS

The Kentucky News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male