Dstillery Audiences

KNITTING & CROCHET

Audience Size: 1.1 Million Devices

Explore the Knitting & Crochet Audience

Below you'll find more information about the Knitting & Crochet audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Knitting & Crochet audience.

Dstillery Crafted Audiences

INTERESTS

The Knitting & Crochet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Knitting & Crochet audience is Knitting Enthusiasts.

Interest Composition Index
Knitting Enthusiasts 80.36% 31.06x
Crochet Enthusiasts 78.95% 27.79x
Christmas Decorations Shoppers 46.51% 14.91x
Quilting Enthusiasts 37.55% 13.40x
Crafting Enthusiasts 37.38% 11.66x
DIY Upcycle Home Project Planners 31.10% 10.45x
Homemade Gifts Crafters 30.49% 10.44x
Sustainable Lifestyle Enthusiasts 29.44% 10.41x
Home Kitchen Bakers 26.67% 9.82x
Home and Garden TV Fans 23.66% 9.57x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Interest attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Knitting & Crochet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Knitting & Crochet audience is Uniqlo.

Location Composition Index
Uniqlo 0.02% 1.81x
Dressbarn 0.05% 1.81x
Carhartt 0.43% 1.53x
Old Navy 0.11% 1.48x
Express Outlets 0.01% 1.45x
Ann Taylor 0.02% 1.41x
Buckle 0.07% 1.37x
The Childrens Place 0.10% 1.29x
Lane Bryant 0.05% 1.29x
H&M 0.06% 1.28x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Location attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Web Insights

WEBSITES

The Knitting & Crochet audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Knitting & Crochet audience is intheloopknitting.com.

Website Composition Index
intheloopknitting.com 1.35% 228.11x
bestfreecrochet.com 1.38% 226.11x
crazyhands.net 1.13% 225.99x
deramores.com 1.45% 223.58x
willowyarns.com 2.36% 222.93x
jimmybeanswool.com 1.60% 221.03x
yarnplaza.com 1.28% 217.67x
knitrowan.com 1.68% 217.08x
lovecrochet.com 7.62% 213.43x
theyarnloop.com 1.25% 212.77x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Web attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Knitting & Crochet audience is Sewing, Embroidery & Fabrics.

Content Affinity Composition Index
Sewing, Embroidery & Fabrics 19.93% 45.81x
Sewing, Embroidery & Quilting 7.45% 34.44x
Decoration & Fabric 0.05% 30.93x
Homemade Jewelry & Crafts 3.37% 26.94x
Arts & Crafts 1.11% 26.49x
Scrapbooking & Home Art Projects 8.33% 23.86x
Comedy Content 0.68% 21.01x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.25% 20.75x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 11.61% 17.84x
Mommy Bloggers 7.37% 15.79x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Content Affinity attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Knitting & Crochet audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female