Dstillery Audiences

KNITTING & CROCHET

Audience Size: 1.3 Million Devices

Explore the Knitting & Crochet Audience

Below you'll find more information about the Knitting & Crochet audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Knitting & Crochet audience.

Dstillery Crafted Audiences

INTERESTS

The Knitting & Crochet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Knitting & Crochet audience is Knitting Enthusiasts.

Interest Composition Index
Knitting Enthusiasts 76.47% 37.56x
Crochet Enthusiasts 75.71% 35.03x
Quilting Enthusiasts 39.25% 17.42x
Christmas Decorations Shoppers 34.98% 15.63x
Crafting Enthusiasts 37.93% 12.91x
Homemade Gifts Crafters 26.30% 10.58x
Home Kitchen Bakers 21.72% 10.17x
Sustainable Lifestyle Enthusiasts 21.34% 9.83x
Embroidery Enthusiasts 24.38% 9.58x
Coupon Researchers 18.21% 9.41x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Interest attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Knitting & Crochet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Knitting & Crochet audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.97x
Carhartt 0.21% 1.15x
Uniqlo 0.01% 1.08x
Lorna Jane 0.01% 1.01x
Express Outlets 0.00% 1.01x
Ralph Lauren 0.01% 0.95x
Dressbarn 0.04% 0.94x
Jos A. Bank Clothiers 0.11% 0.90x
REI 0.02% 0.89x
Lane Bryant 0.03% 0.89x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Location attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Web Insights

WEBSITES

The Knitting & Crochet audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Knitting & Crochet audience is justcrochet.com.

Website Composition Index
justcrochet.com 1.22% 282.03x
crazyhands.net 1.15% 280.39x
bestfreecrochet.com 2.26% 279.19x
crochetmemories.com 1.23% 279.13x
jimmybeanswool.com 1.77% 277.74x
intheloopknitting.com 3.70% 277.51x
crochetnmore.com 1.78% 277.01x
simplycollectiblecrochet.com 3.09% 276.79x
discontinuedbrandnameyarn.com 1.05% 276.53x
willowyarns.com 2.54% 274.25x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Web attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Knitting & Crochet audience is Sewing, Embroidery & Fabrics.

Content Affinity Composition Index
Sewing, Embroidery & Fabrics 24.84% 43.32x
Sewing, Embroidery & Quilting 9.23% 31.94x
Homemade Jewelry & Crafts 4.59% 25.90x
Decoration & Fabric 0.08% 23.76x
Arts & Crafts 1.30% 22.97x
Scrapbooking & Home Art Projects 8.35% 21.99x
Comedy Content 0.73% 16.67x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 12.83% 16.41x
Mommy Bloggers 6.14% 14.85x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.15% 14.07x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Content Affinity attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Knitting & Crochet audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female