KNITTING & CROCHET

Audience Size: 426.7 Thousand Devices

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Explore the Knitting & Crochet Audience

Below you'll find more information about the Knitting & Crochet audience, broken down in different categories based on their digital and physical behaviors. These are 426.7 thousand unique devices whose actions qualify for the Knitting & Crochet audience.

INTERESTS

The Knitting & Crochet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Knitting & Crochet audience is Knitting Enthusiasts.

Interest	Composition	Index
Knitting Enthusiasts	81.70%	36.10x
Crochet Enthusiasts	80.33%	28.87x
Christmas Decorations Shoppers	54.98%	15.95x
Shelf-Stable Food Content Readers	16.84%	15.82x
Christmas Traditions Researchers	30.05%	14.18x
Pantry Recipes Researchers	14.97%	13.59x
DIY Upcycle Home Project Planners	32.41%	13.52x
Kitchen & Bathroom Remodelers	24.33%	13.43x
Coupon Researchers	24.75%	13.15x
Misc-Deal Seekers or Coupon Shoppers	21.27%	13.13x

Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Interest attribute.

Index: A comparison of the Knitting & Crochet audience to the internet population.

APPAREL RETAILERS

The Knitting & Crochet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Knitting & Crochet audience is Gymboree.

Location	Composition	Index
Gymboree	0.02%	1.33x
Dressbarn	0.02%	1.13x
Maurices	0.03%	1.11x
The Childrens Place	0.02%	1.03x
Carhartt	0.19%	1.02x
Old Navy	0.03%	0.96x
Victoria's Secret	0.02%	0.93x
American Eagle Outfitters	0.01%	0.93x
Lane Bryant	0.01%	0.90x
Journeys	0.02%	0.69x

Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Location attribute.

Index: A comparison of the Knitting & Crochet audience to the internet population.

WEBSITES

The Knitting & Crochet audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Knitting & Crochet audience is crochetkim.com.

Website	Composition	Index
crochetkim.com	7.37%	369.36x
allfreecrochetafghanpatterns.com	15.58%	361.55x
leeleeknits.com	5.86%	347.29x
simplycollectiblecrochet.com	8.08%	342.86x
mooglyblog.com	18.29%	337.84x
meladorascreations.com	3.94%	318.66x
thestitchinmommy.com	4.33%	313.50x
nobleknits.com	17.49%	311.35x
thepurpleponcho.com	3.67%	309.46x
anniedesigncrochet.com	4.03%	308.07x

Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Web attribute.

Index: A comparison of the Knitting & Crochet audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Knitting & Crochet audience is Sewing, Embroidery & Fabrics.

Content Affinity	Composition	Index
Sewing, Embroidery & Fabrics	14.41%	59.61x
Homemade Jewelry & Crafts	0.76%	57.23x
Sewing, Embroidery & Quilting	4.12%	52.43x
Arts & Crafts	0.27%	38.75x
Scrapbooking & Home Art Projects	6.47%	32.98x
Assorted Topics (Car Rental, Travel, Fashion, Blogs)	0.20%	29.62x
Assorted Topics (Life Hacks, Housekeeping, Health Tips)	10.38%	22.75x
Female Lifestyle Content Readers	3.31%	19.73x
Cakes & Sweets	0.82%	19.10x
Canada Shopping - General Commerce	0.18%	18.84x

Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Content Affinity attribute.

Index: A comparison of the Knitting & Crochet audience to the internet population.

DEMOGRAPHICS

The Knitting & Crochet audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female