Explore the Knitting & Crochet Audience
Below you'll find more information about the Knitting & Crochet audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Knitting & Crochet audience.
INTERESTS
The Knitting & Crochet audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Knitting & Crochet audience is Knitting Enthusiasts.
| Interest | Composition | Index |
| Knitting Enthusiasts | 78.29% | 35.68x |
| Crochet Enthusiasts | 77.71% | 31.99x |
| Christmas Decorations Shoppers | 44.61% | 17.01x |
| Quilting Enthusiasts | 35.85% | 14.65x |
| Shelf-Stable Food Content Readers | 0.42% | 14.03x |
| DIY Upcycle Home Project Planners | 30.24% | 12.95x |
| Sustainable Lifestyle Enthusiasts | 29.44% | 12.65x |
| Crafting Enthusiasts | 32.91% | 12.01x |
| Homemade Gifts Crafters | 28.89% | 11.80x |
| Home Kitchen Bakers | 24.18% | 11.47x |
Composition Percentage:
The overlap percentage between the Knitting & Crochet audience and the Interest attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Curious about what else the Knitting & Crochet audience is interested in?
Sign Up
APPAREL RETAILERS
The Knitting & Crochet audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Knitting & Crochet audience is Journeys.
| Location | Composition | Index |
| Journeys | 0.01% | 1.49x |
| Old Navy | 0.02% | 1.42x |
| Carhartt | 0.16% | 1.32x |
| Mens Wearhouse | 0.02% | 1.23x |
| The Childrens Place | 0.01% | 1.12x |
Composition Percentage:
The overlap percentage between the Knitting & Crochet audience and the Location attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Want to find more of the Knitting & Crochet audience in the real world?
Sign Up
WEBSITES
The Knitting & Crochet audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Knitting & Crochet audience is willowyarns.com.
| Website | Composition | Index |
| willowyarns.com | 1.59% | 200.42x |
| jimmybeanswool.com | 1.06% | 200.03x |
| knitrowan.com | 1.11% | 195.73x |
| beacrafter.com | 1.20% | 191.98x |
| lovecrochet.com | 5.21% | 190.62x |
| garnstudio.com | 8.52% | 186.39x |
| craftown.com | 1.22% | 185.68x |
| diysmartly.com | 1.00% | 185.36x |
| loveknitting.com | 7.23% | 184.86x |
| leeleeknits.com | 5.55% | 184.81x |
Composition Percentage:
The overlap percentage between the Knitting & Crochet audience and the Web attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Want to see more of the websites the Knitting & Crochet audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Knitting & Crochet audience is Sewing, Embroidery & Fabrics.
| Content Affinity | Composition | Index |
| Sewing, Embroidery & Fabrics | 18.31% | 49.14x |
| Local & Travel England - East Midlands | 0.95% | 38.97x |
| Sewing, Embroidery & Quilting | 6.64% | 38.97x |
| Decoration & Fabric | 0.03% | 34.64x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.42% | 31.36x |
| Homemade Jewelry & Crafts | 2.56% | 29.10x |
| Arts & Crafts | 0.80% | 28.59x |
| Scrapbooking & Home Art Projects | 8.98% | 26.63x |
| Comedy Content | 0.57% | 23.37x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 13.16% | 20.85x |
Composition Percentage:
The overlap percentage between the Knitting & Crochet audience and the Content Affinity attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Want to see more of the Content Affinities the Knitting & Crochet audience visits?
Sign Up
DEMOGRAPHICS
The Knitting & Crochet audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Knitting & Crochet audience?
Sign Up