Dstillery Audiences

KNITTING & CROCHET

Audience Size: 608.3 Thousand Devices

Explore the Knitting & Crochet Audience

Below you'll find more information about the Knitting & Crochet audience, broken down in different categories based on their digital and physical behaviors. These are 608.3 thousand unique devices whose actions qualify for the Knitting & Crochet audience.

Dstillery Crafted Audiences

INTERESTS

The Knitting & Crochet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Knitting & Crochet audience is Knitting Enthusiasts.

Interest Composition Index
Knitting Enthusiasts 73.41% 28.39x
Crochet Enthusiasts 73.40% 23.24x
Shelf-Stable Food Content Readers 26.59% 13.94x
Pantry Recipes Researchers 24.04% 13.47x
Home and Garden TV Fans 27.73% 12.59x
Quilting Enthusiasts 41.56% 12.08x
Sustainable Lifestyle Enthusiasts 39.73% 11.94x
DIY Upcycle Home Project Planners 39.99% 11.90x
Christmas Decorations Shoppers 43.66% 11.30x
Homemade Gifts Crafters 32.77% 11.23x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Interest attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Knitting & Crochet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Knitting & Crochet audience is Chicos.

Location Composition Index
Chicos 0.02% 2.13x
Maurices 0.02% 1.31x
Carhartt 0.19% 1.28x
Lane Bryant 0.01% 1.24x
Journeys 0.02% 1.21x
The Childrens Place 0.01% 1.17x
Old Navy 0.02% 1.17x
Dressbarn 0.01% 1.11x
Mens Wearhouse 0.01% 0.90x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Location attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Web Insights

WEBSITES

The Knitting & Crochet audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Knitting & Crochet audience is garnstudio.com.

Website Composition Index
garnstudio.com 4.98% 215.50x
lovecrochet.com 2.96% 213.50x
littlemonkeyscrochet.com 3.57% 212.64x
lionbrand.com 5.60% 209.30x
loveknitting.com 4.24% 208.18x
leeleeknits.com 5.06% 207.87x
redheart.com 7.74% 207.22x
crochetkim.com 5.88% 207.20x
crochetspot.com 2.38% 204.46x
elkstudiohandcraftedcrochetdesigns.com 1.80% 202.91x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Web attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Knitting & Crochet audience is Sewing, Embroidery & Fabrics.

Content Affinity Composition Index
Sewing, Embroidery & Fabrics 20.30% 39.67x
Sewing, Embroidery & Quilting 6.45% 38.45x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.58% 33.88x
Homemade Jewelry & Crafts 2.04% 29.54x
Arts & Crafts 0.57% 29.40x
Scrapbooking & Home Art Projects 11.17% 26.25x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 17.92% 18.55x
Cakes & Sweets 3.31% 18.49x
Survival Guides 0.35% 17.41x
Female Lifestyle Content Readers 7.73% 16.94x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Content Affinity attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Knitting & Crochet audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female