Dstillery Audiences

KNITTING & CROCHET

Audience Size: 426.7 Thousand Devices

Explore the Knitting & Crochet Audience

Below you'll find more information about the Knitting & Crochet audience, broken down in different categories based on their digital and physical behaviors. These are 426.7 thousand unique devices whose actions qualify for the Knitting & Crochet audience.

Dstillery Crafted Audiences

INTERESTS

The Knitting & Crochet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Knitting & Crochet audience is Knitting Enthusiasts.

Interest Composition Index
Knitting Enthusiasts 81.70% 36.10x
Crochet Enthusiasts 80.33% 28.87x
Christmas Decorations Shoppers 54.98% 15.95x
Shelf-Stable Food Content Readers 16.84% 15.82x
Christmas Traditions Researchers 30.05% 14.18x
Pantry Recipes Researchers 14.97% 13.59x
DIY Upcycle Home Project Planners 32.41% 13.52x
Kitchen & Bathroom Remodelers 24.33% 13.43x
Coupon Researchers 24.75% 13.15x
Misc-Deal Seekers or Coupon Shoppers 21.27% 13.13x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Interest attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Knitting & Crochet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Knitting & Crochet audience is Gymboree.

Location Composition Index
Gymboree 0.02% 1.33x
Dressbarn 0.02% 1.13x
Maurices 0.03% 1.11x
The Childrens Place 0.02% 1.03x
Carhartt 0.19% 1.02x
Old Navy 0.03% 0.96x
Victoria's Secret 0.02% 0.93x
American Eagle Outfitters 0.01% 0.93x
Lane Bryant 0.01% 0.90x
Journeys 0.02% 0.69x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Location attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Web Insights

WEBSITES

The Knitting & Crochet audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Knitting & Crochet audience is crochetkim.com.

Website Composition Index
crochetkim.com 7.37% 369.36x
allfreecrochetafghanpatterns.com 15.58% 361.55x
leeleeknits.com 5.86% 347.29x
simplycollectiblecrochet.com 8.08% 342.86x
mooglyblog.com 18.29% 337.84x
meladorascreations.com 3.94% 318.66x
thestitchinmommy.com 4.33% 313.50x
nobleknits.com 17.49% 311.35x
thepurpleponcho.com 3.67% 309.46x
anniedesigncrochet.com 4.03% 308.07x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Web attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Knitting & Crochet audience is Sewing, Embroidery & Fabrics.

Content Affinity Composition Index
Sewing, Embroidery & Fabrics 14.41% 59.61x
Homemade Jewelry & Crafts 0.76% 57.23x
Sewing, Embroidery & Quilting 4.12% 52.43x
Arts & Crafts 0.27% 38.75x
Scrapbooking & Home Art Projects 6.47% 32.98x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.20% 29.62x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 10.38% 22.75x
Female Lifestyle Content Readers 3.31% 19.73x
Cakes & Sweets 0.82% 19.10x
Canada Shopping - General Commerce 0.18% 18.84x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Content Affinity attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Knitting & Crochet audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female