KNITTING & CROCHET

Audience Size: 1.1 Million Devices

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Explore the Knitting & Crochet Audience

Below you'll find more information about the Knitting & Crochet audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Knitting & Crochet audience.

INTERESTS

The Knitting & Crochet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Knitting & Crochet audience is Knitting Enthusiasts.

Interest	Composition	Index
Knitting Enthusiasts	80.36%	31.06x
Crochet Enthusiasts	78.95%	27.79x
Christmas Decorations Shoppers	46.51%	14.91x
Quilting Enthusiasts	37.55%	13.40x
Crafting Enthusiasts	37.38%	11.66x
DIY Upcycle Home Project Planners	31.10%	10.45x
Homemade Gifts Crafters	30.49%	10.44x
Sustainable Lifestyle Enthusiasts	29.44%	10.41x
Home Kitchen Bakers	26.67%	9.82x
Home and Garden TV Fans	23.66%	9.57x

Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Interest attribute.

Index: A comparison of the Knitting & Crochet audience to the internet population.

APPAREL RETAILERS

The Knitting & Crochet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Knitting & Crochet audience is Uniqlo.

Location	Composition	Index
Uniqlo	0.02%	1.81x
Dressbarn	0.05%	1.81x
Carhartt	0.43%	1.53x
Old Navy	0.11%	1.48x
Express Outlets	0.01%	1.45x
Ann Taylor	0.02%	1.41x
Buckle	0.07%	1.37x
The Childrens Place	0.10%	1.29x
Lane Bryant	0.05%	1.29x
H&M	0.06%	1.28x

Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Location attribute.

Index: A comparison of the Knitting & Crochet audience to the internet population.

WEBSITES

The Knitting & Crochet audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Knitting & Crochet audience is intheloopknitting.com.

Website	Composition	Index
intheloopknitting.com	1.35%	228.11x
bestfreecrochet.com	1.38%	226.11x
crazyhands.net	1.13%	225.99x
deramores.com	1.45%	223.58x
willowyarns.com	2.36%	222.93x
jimmybeanswool.com	1.60%	221.03x
yarnplaza.com	1.28%	217.67x
knitrowan.com	1.68%	217.08x
lovecrochet.com	7.62%	213.43x
theyarnloop.com	1.25%	212.77x

Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Web attribute.

Index: A comparison of the Knitting & Crochet audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Knitting & Crochet audience is Sewing, Embroidery & Fabrics.

Content Affinity	Composition	Index
Sewing, Embroidery & Fabrics	19.93%	45.81x
Sewing, Embroidery & Quilting	7.45%	34.44x
Decoration & Fabric	0.05%	30.93x
Homemade Jewelry & Crafts	3.37%	26.94x
Arts & Crafts	1.11%	26.49x
Scrapbooking & Home Art Projects	8.33%	23.86x
Comedy Content	0.68%	21.01x
Assorted Topics (Car Rental, Travel, Fashion, Blogs)	0.25%	20.75x
Assorted Topics (Life Hacks, Housekeeping, Health Tips)	11.61%	17.84x
Mommy Bloggers	7.37%	15.79x

Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Content Affinity attribute.

Index: A comparison of the Knitting & Crochet audience to the internet population.

DEMOGRAPHICS

The Knitting & Crochet audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female