Dstillery Audiences

KNITTING & CROCHET

Audience Size: 265.1 Thousand Devices

Explore the Knitting & Crochet Audience

Below you'll find more information about the Knitting & Crochet audience, broken down in different categories based on their digital and physical behaviors. These are 265.1 thousand unique devices whose actions qualify for the Knitting & Crochet audience.

Dstillery Crafted Audiences

INTERESTS

The Knitting & Crochet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Knitting & Crochet audience is Christmas Decorations Shoppers.

Interest Composition Index
Christmas Decorations Shoppers 82.95% 35.09x
Knitting Enthusiasts 77.19% 34.26x
Crochet Enthusiasts 76.33% 31.66x
Seasonal Recipe Blog Readers 29.66% 27.56x
Seasonal Lifestyle Blog Readers 30.37% 25.43x
Crafting Enthusiasts 49.18% 23.95x
Indie Coffee Shoppers 20.98% 23.70x
Kids Crafts Researchers 32.31% 22.73x
Quilting Enthusiasts 40.54% 19.49x
DIY Upcycle Home Project Planners 20.53% 17.74x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Interest attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Knitting & Crochet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Knitting & Crochet audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.03% 4.20x
Gap 0.02% 3.64x
Old Navy 0.02% 2.01x
Buckle 0.01% 1.99x
Patagonia 0.01% 1.68x
Zumiez 0.02% 1.65x
Carhartt 0.01% 1.13x
Gymboree 0.01% 1.11x
Maurices 0.02% 0.91x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Location attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Web Insights

WEBSITES

The Knitting & Crochet audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Knitting & Crochet audience is crochetncreate.com.

Website Composition Index
crochetncreate.com 9.16% 474.97x
mooglyblog.com 18.28% 445.80x
allfreecrochetafghanpatterns.com 14.75% 436.17x
nobleknits.com 19.42% 411.70x
ravelry.com 7.76% 380.94x
thecrochetcrowd.com 20.41% 357.75x
acrochetedsimplicity.com 7.46% 347.83x
purlsoho.com 18.79% 346.13x
oombawkadesigncrochet.com 13.01% 342.84x
leftinknots.com 7.15% 339.08x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Web attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Knitting & Crochet audience is Sewing, Embroidery & Fabrics.

Content Affinity Composition Index
Sewing, Embroidery & Fabrics 11.66% 64.49x
Sewing, Embroidery & Quilting 2.33% 49.61x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 6.74% 29.16x
Scrapbooking & Home Art Projects 5.06% 27.89x
Cakes & Sweets 0.39% 27.48x
Female Lifestyle Content Readers 1.58% 23.61x
Vegans & Animal Welfare 0.12% 23.44x
Home Decoration Content Readers 12.85% 22.69x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.13% 21.01x
Comedy Content 0.12% 18.84x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Content Affinity attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Knitting & Crochet audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female