Dstillery Audiences

KNITTING & CROCHET

Audience Size: 589.9 Thousand Devices

Explore the Knitting & Crochet Audience

Below you'll find more information about the Knitting & Crochet audience, broken down in different categories based on their digital and physical behaviors. These are 589.9 thousand unique devices whose actions qualify for the Knitting & Crochet audience.

Dstillery Crafted Audiences

INTERESTS

The Knitting & Crochet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Knitting & Crochet audience is Knitting Enthusiasts.

Interest Composition Index
Knitting Enthusiasts 81.18% 34.29x
Crochet Enthusiasts 79.40% 29.65x
Shelf-Stable Food Content Readers 22.01% 17.97x
Pantry Recipes Researchers 20.99% 16.92x
Christmas Decorations Shoppers 50.89% 16.22x
DIY Upcycle Home Project Planners 33.84% 14.40x
Home and Garden TV Fans 25.39% 14.09x
Kitchen & Bathroom Remodelers 26.95% 14.04x
Sustainable Lifestyle Enthusiasts 35.05% 14.01x
Coupon Researchers 26.87% 13.83x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Interest attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Knitting & Crochet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Knitting & Crochet audience is Hollister.

Location Composition Index
Hollister 0.01% 2.01x
Dressbarn 0.01% 1.62x
Chicos 0.01% 1.36x
White House Black Market 0.01% 1.32x
Maurices 0.02% 1.27x
Aeropostale 0.01% 1.13x
Victoria's Secret 0.02% 1.12x
Carhartt 0.11% 1.03x
Express 0.01% 1.00x
Old Navy 0.01% 0.84x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Location attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Web Insights

WEBSITES

The Knitting & Crochet audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Knitting & Crochet audience is lionbrand.com.

Website Composition Index
lionbrand.com 2.94% 278.04x
redheart.com 3.38% 273.81x
crochetkim.com 5.98% 263.08x
allfreecrochetafghanpatterns.com 13.76% 254.25x
crochetspot.com 2.36% 250.00x
stitchandunwind.com 3.81% 247.28x
lovecrafts.com 3.71% 245.65x
jessieathome.com 3.07% 243.16x
mooglyblog.com 15.51% 239.19x
cre8tioncrochet.com 2.48% 234.94x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Web attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Knitting & Crochet audience is Sewing, Embroidery & Fabrics.

Content Affinity Composition Index
Sewing, Embroidery & Fabrics 15.87% 51.06x
Sewing, Embroidery & Quilting 4.56% 45.88x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.47% 41.35x
Homemade Jewelry & Crafts 1.15% 37.35x
Arts & Crafts 0.40% 36.81x
Scrapbooking & Home Art Projects 8.10% 31.48x
Cakes & Sweets 1.91% 23.28x
Survival Guides 0.28% 23.11x
Tattoos & Costumes 0.07% 22.95x
Female Lifestyle Content Readers 5.26% 22.49x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Content Affinity attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Knitting & Crochet audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female