KNITTING & CROCHET

Audience Size: 914.7 Thousand Devices

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Explore the Knitting & Crochet Audience

Below you'll find more information about the Knitting & Crochet audience, broken down in different categories based on their digital and physical behaviors. These are 914.7 thousand unique devices whose actions qualify for the Knitting & Crochet audience.

INTERESTS

The Knitting & Crochet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Knitting & Crochet audience is Knitting Enthusiasts.

Interest	Composition	Index
Knitting Enthusiasts	82.35%	31.87x
Crochet Enthusiasts	81.26%	29.95x
Christmas Decorations Shoppers	48.62%	16.23x
Quilting Enthusiasts	44.81%	15.93x
Crafting Enthusiasts	44.42%	14.41x
Homemade Gifts Crafters	35.08%	11.98x
DIY Upcycle Home Project Planners	33.57%	11.30x
Sustainable Lifestyle Enthusiasts	31.57%	11.26x
Home Kitchen Bakers	30.23%	11.00x
Home and Garden TV Fans	26.75%	10.36x

Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Interest attribute.

Index: A comparison of the Knitting & Crochet audience to the internet population.

APPAREL RETAILERS

The Knitting & Crochet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Knitting & Crochet audience is Belk.

Location	Composition	Index
Belk	0.01%	1.48x
Lane Bryant	0.05%	1.35x
REI	0.02%	1.27x
Columbia	0.01%	1.13x
Dressbarn	0.04%	1.08x
Ann Taylor	0.02%	1.04x
Bonobos	0.07%	1.03x
Old Navy	0.08%	1.00x
Buckle	0.20%	0.99x
Talbots	0.03%	0.97x

Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Location attribute.

Index: A comparison of the Knitting & Crochet audience to the internet population.

WEBSITES

The Knitting & Crochet audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Knitting & Crochet audience is intheloopknitting.com.

Website	Composition	Index
intheloopknitting.com	2.47%	277.60x
bestfreecrochet.com	1.94%	277.55x
jimmybeanswool.com	1.81%	270.44x
crochetspot.com	2.60%	270.31x
crochetpatterncentral.com	1.54%	270.14x
deramores.com	1.87%	269.50x
simplycollectiblecrochet.com	4.11%	268.52x
crochetkim.com	7.54%	268.30x
yarnplaza.com	1.61%	265.96x
willowyarns.com	3.10%	265.76x

Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Web attribute.

Index: A comparison of the Knitting & Crochet audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Knitting & Crochet audience is Sewing, Embroidery & Fabrics.

Content Affinity	Composition	Index
Sewing, Embroidery & Fabrics	24.13%	48.09x
Sewing, Embroidery & Quilting	9.56%	36.02x
Decoration & Fabric	0.08%	29.66x
Homemade Jewelry & Crafts	4.60%	29.45x
Scrapbooking & Home Art Projects	9.54%	26.47x
Arts & Crafts	1.49%	25.46x
Comedy Content	0.85%	21.35x
Assorted Topics (Car Rental, Travel, Fashion, Blogs)	0.25%	19.26x
Assorted Topics (Life Hacks, Housekeeping, Health Tips)	14.42%	18.85x
Mommy Bloggers	7.87%	17.79x

Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Content Affinity attribute.

Index: A comparison of the Knitting & Crochet audience to the internet population.

DEMOGRAPHICS

The Knitting & Crochet audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female