KNITTING & CROCHET

Audience Size: 265.1 Thousand Devices

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Explore the Knitting & Crochet Audience

Below you'll find more information about the Knitting & Crochet audience, broken down in different categories based on their digital and physical behaviors. These are 265.1 thousand unique devices whose actions qualify for the Knitting & Crochet audience.

INTERESTS

The Knitting & Crochet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Knitting & Crochet audience is Christmas Decorations Shoppers.

Interest	Composition	Index
Christmas Decorations Shoppers	82.95%	35.09x
Knitting Enthusiasts	77.19%	34.26x
Crochet Enthusiasts	76.33%	31.66x
Seasonal Recipe Blog Readers	29.66%	27.56x
Seasonal Lifestyle Blog Readers	30.37%	25.43x
Crafting Enthusiasts	49.18%	23.95x
Indie Coffee Shoppers	20.98%	23.70x
Kids Crafts Researchers	32.31%	22.73x
Quilting Enthusiasts	40.54%	19.49x
DIY Upcycle Home Project Planners	20.53%	17.74x

Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Interest attribute.

Index: A comparison of the Knitting & Crochet audience to the internet population.

APPAREL RETAILERS

The Knitting & Crochet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Knitting & Crochet audience is American Eagle Outfitters.

Location	Composition	Index
American Eagle Outfitters	0.03%	4.20x
Gap	0.02%	3.64x
Old Navy	0.02%	2.01x
Buckle	0.01%	1.99x
Patagonia	0.01%	1.68x
Zumiez	0.02%	1.65x
Carhartt	0.01%	1.13x
Gymboree	0.01%	1.11x
Maurices	0.02%	0.91x

Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Location attribute.

Index: A comparison of the Knitting & Crochet audience to the internet population.

WEBSITES

The Knitting & Crochet audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Knitting & Crochet audience is crochetncreate.com.

Website	Composition	Index
crochetncreate.com	9.16%	474.97x
mooglyblog.com	18.28%	445.80x
allfreecrochetafghanpatterns.com	14.75%	436.17x
nobleknits.com	19.42%	411.70x
ravelry.com	7.76%	380.94x
thecrochetcrowd.com	20.41%	357.75x
acrochetedsimplicity.com	7.46%	347.83x
purlsoho.com	18.79%	346.13x
oombawkadesigncrochet.com	13.01%	342.84x
leftinknots.com	7.15%	339.08x

Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Web attribute.

Index: A comparison of the Knitting & Crochet audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Knitting & Crochet audience is Sewing, Embroidery & Fabrics.

Content Affinity	Composition	Index
Sewing, Embroidery & Fabrics	11.66%	64.49x
Sewing, Embroidery & Quilting	2.33%	49.61x
Assorted Topics (Life Hacks, Housekeeping, Health Tips)	6.74%	29.16x
Scrapbooking & Home Art Projects	5.06%	27.89x
Cakes & Sweets	0.39%	27.48x
Female Lifestyle Content Readers	1.58%	23.61x
Vegans & Animal Welfare	0.12%	23.44x
Home Decoration Content Readers	12.85%	22.69x
Assorted Topics (Car Rental, Travel, Fashion, Blogs)	0.13%	21.01x
Comedy Content	0.12%	18.84x

Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Content Affinity attribute.

Index: A comparison of the Knitting & Crochet audience to the internet population.

DEMOGRAPHICS

The Knitting & Crochet audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female