Explore the Knitting & Crochet Audience
Below you'll find more information about the Knitting & Crochet audience, broken down in different categories based on their digital and physical behaviors. These are 335 thousand unique devices whose actions qualify for the Knitting & Crochet audience.
INTERESTS
The Knitting & Crochet audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Knitting & Crochet audience is Knitting Enthusiasts.
| Interest | Composition | Index |
| Knitting Enthusiasts | 78.15% | 45.52x |
| Crochet Enthusiasts | 78.73% | 31.65x |
| Seasonal Recipe Blog Readers | 34.59% | 22.26x |
| Kids Crafts Researchers | 40.02% | 21.10x |
| Seasonal Lifestyle Blog Readers | 36.08% | 20.69x |
| Indie Coffee Shoppers | 26.67% | 18.71x |
| DIY Upcycle Home Project Planners | 28.25% | 16.19x |
| Christmas Decorations Shoppers | 54.00% | 15.84x |
| Kitchen & Bathroom Remodelers | 17.23% | 15.48x |
| Christmas Traditions Researchers | 24.95% | 15.05x |
Composition Percentage:
The overlap percentage between the Knitting & Crochet audience and the Interest attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
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APPAREL RETAILERS
The Knitting & Crochet audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Knitting & Crochet audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.03% | 1.32x |
| Carhartt | 0.15% | 1.14x |
| Lane Bryant | 0.01% | 0.97x |
| Mens Wearhouse | 0.02% | 0.92x |
| Buckle | 0.01% | 0.81x |
| Journeys | 0.01% | 0.76x |
| Victoria's Secret | 0.01% | 0.71x |
Composition Percentage:
The overlap percentage between the Knitting & Crochet audience and the Location attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
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WEBSITES
The Knitting & Crochet audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Knitting & Crochet audience is allfreecrochetafghanpatterns.com.
| Website | Composition | Index |
| allfreecrochetafghanpatterns.com | 15.74% | 366.94x |
| crochetkim.com | 9.35% | 360.55x |
| leeleeknits.com | 7.01% | 355.86x |
| simplycollectiblecrochet.com | 5.82% | 348.39x |
| mooglyblog.com | 22.08% | 342.33x |
| crochetncreate.com | 10.31% | 340.46x |
| meladorascreations.com | 4.90% | 325.14x |
| nobleknits.com | 21.04% | 324.45x |
| thelavenderchair.com | 6.85% | 322.60x |
| thestitchinmommy.com | 5.18% | 321.67x |
Composition Percentage:
The overlap percentage between the Knitting & Crochet audience and the Web attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Knitting & Crochet audience is Sewing, Embroidery & Fabrics.
| Content Affinity | Composition | Index |
| Sewing, Embroidery & Fabrics | 13.45% | 60.84x |
| Homemade Jewelry & Crafts | 0.38% | 58.64x |
| Sewing, Embroidery & Quilting | 3.31% | 48.37x |
| Scrapbooking & Home Art Projects | 6.99% | 29.32x |
| Arts & Crafts | 0.13% | 29.18x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 9.55% | 23.93x |
| Female Lifestyle Content Readers | 2.56% | 21.43x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.18% | 19.03x |
| Home Decoration Content Readers | 17.58% | 18.50x |
| Cakes & Sweets | 0.56% | 17.25x |
Composition Percentage:
The overlap percentage between the Knitting & Crochet audience and the Content Affinity attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
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DEMOGRAPHICS
The Knitting & Crochet audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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