KNITTING & CROCHET

Audience Size: 585.2 Thousand Devices

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Explore the Knitting & Crochet Audience

Below you'll find more information about the Knitting & Crochet audience, broken down in different categories based on their digital and physical behaviors. These are 585.2 thousand unique devices whose actions qualify for the Knitting & Crochet audience.

INTERESTS

The Knitting & Crochet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Knitting & Crochet audience is Knitting Enthusiasts.

Interest	Composition	Index
Knitting Enthusiasts	77.87%	33.48x
Crochet Enthusiasts	77.03%	27.84x
Christmas Decorations Shoppers	54.37%	16.13x
Shelf-Stable Food Content Readers	17.18%	15.38x
Pantry Recipes Researchers	15.35%	13.94x
DIY Upcycle Home Project Planners	30.39%	12.31x
Kitchen & Bathroom Remodelers	24.36%	12.20x
Home-Made Face Mask Researchers	16.57%	11.93x
Coupon Researchers	24.38%	11.90x
Home and Garden TV Fans	22.45%	11.90x

Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Interest attribute.

Index: A comparison of the Knitting & Crochet audience to the internet population.

APPAREL RETAILERS

The Knitting & Crochet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Knitting & Crochet audience is Aeropostale.

Location	Composition	Index
Aeropostale	0.02%	2.04x
Gap	0.02%	1.67x
Chicos	0.02%	1.53x
Jos A. Bank Clothiers	0.01%	1.43x
The Childrens Place	0.03%	1.33x
American Eagle Outfitters	0.02%	1.29x
Maurices	0.03%	1.23x
White House Black Market	0.02%	1.21x
Mens Wearhouse	0.02%	1.20x
Carhartt	0.18%	1.18x

Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Location attribute.

Index: A comparison of the Knitting & Crochet audience to the internet population.

WEBSITES

The Knitting & Crochet audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Knitting & Crochet audience is crochetkim.com.

Website	Composition	Index
crochetkim.com	6.64%	316.07x
allfreecrochetafghanpatterns.com	14.91%	301.83x
mooglyblog.com	16.40%	289.93x
jessieathome.com	3.45%	285.66x
simplycollectiblecrochet.com	9.04%	285.12x
leeleeknits.com	5.60%	282.35x
thepurpleponcho.com	3.15%	271.58x
stitchandunwind.com	3.73%	271.01x
thestitchinmommy.com	3.97%	270.93x
meladorascreations.com	3.56%	269.62x

Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Web attribute.

Index: A comparison of the Knitting & Crochet audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Knitting & Crochet audience is Sewing, Embroidery & Fabrics.

Content Affinity	Composition	Index
Sewing, Embroidery & Fabrics	14.44%	52.81x
Homemade Jewelry & Crafts	0.92%	46.17x
Sewing, Embroidery & Quilting	4.15%	45.13x
Assorted Topics (Car Rental, Travel, Fashion, Blogs)	0.21%	34.02x
Arts & Crafts	0.30%	33.61x
Scrapbooking & Home Art Projects	6.18%	28.47x
Assorted Topics (Life Hacks, Housekeeping, Health Tips)	10.07%	19.80x
Cakes & Sweets	0.99%	17.98x
Survival Guides	0.19%	17.72x
Female Lifestyle Content Readers	3.67%	17.46x

Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Content Affinity attribute.

Index: A comparison of the Knitting & Crochet audience to the internet population.

DEMOGRAPHICS

The Knitting & Crochet audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female