Dstillery Audiences

KNITTING & CROCHET

Audience Size: 335 Thousand Devices

Explore the Knitting & Crochet Audience

Below you'll find more information about the Knitting & Crochet audience, broken down in different categories based on their digital and physical behaviors. These are 335 thousand unique devices whose actions qualify for the Knitting & Crochet audience.

Dstillery Crafted Audiences

INTERESTS

The Knitting & Crochet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Knitting & Crochet audience is Knitting Enthusiasts.

Interest Composition Index
Knitting Enthusiasts 78.15% 45.52x
Crochet Enthusiasts 78.73% 31.65x
Seasonal Recipe Blog Readers 34.59% 22.26x
Kids Crafts Researchers 40.02% 21.10x
Seasonal Lifestyle Blog Readers 36.08% 20.69x
Indie Coffee Shoppers 26.67% 18.71x
DIY Upcycle Home Project Planners 28.25% 16.19x
Christmas Decorations Shoppers 54.00% 15.84x
Kitchen & Bathroom Remodelers 17.23% 15.48x
Christmas Traditions Researchers 24.95% 15.05x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Interest attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Knitting & Crochet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Knitting & Crochet audience is Maurices.

Location Composition Index
Maurices 0.03% 1.32x
Carhartt 0.15% 1.14x
Lane Bryant 0.01% 0.97x
Mens Wearhouse 0.02% 0.92x
Buckle 0.01% 0.81x
Journeys 0.01% 0.76x
Victoria's Secret 0.01% 0.71x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Location attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Web Insights

WEBSITES

The Knitting & Crochet audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Knitting & Crochet audience is allfreecrochetafghanpatterns.com.

Website Composition Index
allfreecrochetafghanpatterns.com 15.74% 366.94x
crochetkim.com 9.35% 360.55x
leeleeknits.com 7.01% 355.86x
simplycollectiblecrochet.com 5.82% 348.39x
mooglyblog.com 22.08% 342.33x
crochetncreate.com 10.31% 340.46x
meladorascreations.com 4.90% 325.14x
nobleknits.com 21.04% 324.45x
thelavenderchair.com 6.85% 322.60x
thestitchinmommy.com 5.18% 321.67x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Web attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Knitting & Crochet audience is Sewing, Embroidery & Fabrics.

Content Affinity Composition Index
Sewing, Embroidery & Fabrics 13.45% 60.84x
Homemade Jewelry & Crafts 0.38% 58.64x
Sewing, Embroidery & Quilting 3.31% 48.37x
Scrapbooking & Home Art Projects 6.99% 29.32x
Arts & Crafts 0.13% 29.18x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 9.55% 23.93x
Female Lifestyle Content Readers 2.56% 21.43x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.18% 19.03x
Home Decoration Content Readers 17.58% 18.50x
Cakes & Sweets 0.56% 17.25x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Content Affinity attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Knitting & Crochet audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female