Dstillery Audiences

KNITTING & CROCHET

Audience Size: 1 Million Devices

Explore the Knitting & Crochet Audience

Below you'll find more information about the Knitting & Crochet audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Knitting & Crochet audience.

Dstillery Crafted Audiences

INTERESTS

The Knitting & Crochet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Knitting & Crochet audience is Knitting Enthusiasts.

Interest Composition Index
Knitting Enthusiasts 80.84% 33.07x
Crochet Enthusiasts 79.46% 29.61x
Christmas Decorations Shoppers 47.14% 17.14x
Quilting Enthusiasts 37.53% 13.91x
Crafting Enthusiasts 36.27% 12.70x
DIY Upcycle Home Project Planners 29.79% 11.61x
Homemade Gifts Crafters 29.16% 11.18x
Sustainable Lifestyle Enthusiasts 29.69% 11.09x
Home Kitchen Bakers 26.24% 10.58x
Lawn & Garden Enthusiasts 25.07% 10.52x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Interest attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Knitting & Crochet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Knitting & Crochet audience is Belk.

Location Composition Index
Belk 0.01% 1.84x
Dressbarn 0.02% 1.37x
Carhartt 0.27% 1.34x
American Eagle Outfitters 0.04% 1.29x
Aeropostale 0.03% 1.16x
Lane Bryant 0.02% 1.11x
Mens Wearhouse 0.04% 1.10x
Gap 0.04% 1.08x
Talbots 0.02% 1.07x
Buckle 0.03% 1.01x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Location attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Web Insights

WEBSITES

The Knitting & Crochet audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Knitting & Crochet audience is intheloopknitting.com.

Website Composition Index
intheloopknitting.com 1.21% 232.05x
bestfreecrochet.com 1.16% 230.34x
deramores.com 1.27% 227.66x
willowyarns.com 2.07% 226.44x
jimmybeanswool.com 1.38% 225.83x
beacrafter.com 1.37% 224.12x
yarnplaza.com 1.13% 220.83x
knitrowan.com 1.45% 220.78x
theyarnloop.com 1.11% 216.55x
lovecrochet.com 6.77% 216.33x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Web attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Knitting & Crochet audience is Sewing, Embroidery & Fabrics.

Content Affinity Composition Index
Sewing, Embroidery & Fabrics 19.45% 50.00x
Sewing, Embroidery & Quilting 7.10% 37.83x
Decoration & Fabric 0.04% 32.05x
Homemade Jewelry & Crafts 3.14% 30.27x
Arts & Crafts 0.99% 29.45x
Scrapbooking & Home Art Projects 8.26% 25.61x
Comedy Content 0.71% 24.22x
Local & Travel England - East Midlands 0.46% 21.32x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.27% 21.07x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 11.77% 19.61x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Content Affinity attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Knitting & Crochet audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female