Dstillery Audiences

KNITTING & CROCHET

Audience Size: 914.7 Thousand Devices

Explore the Knitting & Crochet Audience

Below you'll find more information about the Knitting & Crochet audience, broken down in different categories based on their digital and physical behaviors. These are 914.7 thousand unique devices whose actions qualify for the Knitting & Crochet audience.

Dstillery Crafted Audiences

INTERESTS

The Knitting & Crochet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Knitting & Crochet audience is Knitting Enthusiasts.

Interest Composition Index
Knitting Enthusiasts 82.35% 31.87x
Crochet Enthusiasts 81.26% 29.95x
Christmas Decorations Shoppers 48.62% 16.23x
Quilting Enthusiasts 44.81% 15.93x
Crafting Enthusiasts 44.42% 14.41x
Homemade Gifts Crafters 35.08% 11.98x
DIY Upcycle Home Project Planners 33.57% 11.30x
Sustainable Lifestyle Enthusiasts 31.57% 11.26x
Home Kitchen Bakers 30.23% 11.00x
Home and Garden TV Fans 26.75% 10.36x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Interest attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Knitting & Crochet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Knitting & Crochet audience is Belk.

Location Composition Index
Belk 0.01% 1.48x
Lane Bryant 0.05% 1.35x
REI 0.02% 1.27x
Columbia 0.01% 1.13x
Dressbarn 0.04% 1.08x
Ann Taylor 0.02% 1.04x
Bonobos 0.07% 1.03x
Old Navy 0.08% 1.00x
Buckle 0.20% 0.99x
Talbots 0.03% 0.97x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Location attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Web Insights

WEBSITES

The Knitting & Crochet audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Knitting & Crochet audience is intheloopknitting.com.

Website Composition Index
intheloopknitting.com 2.47% 277.60x
bestfreecrochet.com 1.94% 277.55x
jimmybeanswool.com 1.81% 270.44x
crochetspot.com 2.60% 270.31x
crochetpatterncentral.com 1.54% 270.14x
deramores.com 1.87% 269.50x
simplycollectiblecrochet.com 4.11% 268.52x
crochetkim.com 7.54% 268.30x
yarnplaza.com 1.61% 265.96x
willowyarns.com 3.10% 265.76x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Web attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Knitting & Crochet audience is Sewing, Embroidery & Fabrics.

Content Affinity Composition Index
Sewing, Embroidery & Fabrics 24.13% 48.09x
Sewing, Embroidery & Quilting 9.56% 36.02x
Decoration & Fabric 0.08% 29.66x
Homemade Jewelry & Crafts 4.60% 29.45x
Scrapbooking & Home Art Projects 9.54% 26.47x
Arts & Crafts 1.49% 25.46x
Comedy Content 0.85% 21.35x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.25% 19.26x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 14.42% 18.85x
Mommy Bloggers 7.87% 17.79x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Content Affinity attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Knitting & Crochet audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female