KNITTING & CROCHET

Audience Size: 252.3 Thousand Devices

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Explore the Knitting & Crochet Audience

Below you'll find more information about the Knitting & Crochet audience, broken down in different categories based on their digital and physical behaviors. These are 252.3 thousand unique devices whose actions qualify for the Knitting & Crochet audience.

INTERESTS

The Knitting & Crochet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Knitting & Crochet audience is Knitting Enthusiasts.

Interest	Composition	Index
Knitting Enthusiasts	73.74%	47.49x
Crochet Enthusiasts	74.72%	29.86x
Crafting Enthusiasts	48.80%	28.49x
Kids Crafts Researchers	41.12%	23.70x
Seasonal Recipe Blog Readers	37.48%	23.09x
Seasonal Lifestyle Blog Readers	37.89%	22.23x
Indie Coffee Shoppers	27.81%	21.10x
Tech-Savvy Moms	23.93%	19.05x
Christmas Traditions Researchers	23.56%	17.99x
DIY Upcycle Home Project Planners	26.34%	17.21x

Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Interest attribute.

Index: A comparison of the Knitting & Crochet audience to the internet population.

APPAREL RETAILERS

The Knitting & Crochet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Knitting & Crochet audience is Ralph Lauren.

Location	Composition	Index
Ralph Lauren	0.01%	4.48x
Belk	0.02%	3.92x
Lane Bryant	0.02%	2.82x
H&M	0.02%	1.72x
Urban Outfitters	0.03%	1.64x
Maurices	0.05%	1.63x
LOFT	0.02%	1.50x
Zumiez	0.04%	1.44x
Aeropostale	0.02%	1.31x
J. Crew	0.01%	1.22x

Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Location attribute.

Index: A comparison of the Knitting & Crochet audience to the internet population.

WEBSITES

The Knitting & Crochet audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Knitting & Crochet audience is crochetncreate.com.

Website	Composition	Index
crochetncreate.com	9.98%	471.88x
allfreecrochetafghanpatterns.com	16.46%	470.33x
mooglyblog.com	21.28%	451.61x
nobleknits.com	19.35%	428.21x
ravelry.com	8.27%	396.23x
oombawkadesigncrochet.com	13.54%	379.13x
kirstenhollowaydesigns.com	7.48%	368.62x
thecrochetcrowd.com	24.57%	368.10x
marlybird.com	11.25%	366.95x
mariasbluecrayon.com	7.40%	361.49x

Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Web attribute.

Index: A comparison of the Knitting & Crochet audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Knitting & Crochet audience is Sewing, Embroidery & Fabrics.

Content Affinity	Composition	Index
Sewing, Embroidery & Fabrics	14.03%	70.40x
Sewing, Embroidery & Quilting	3.22%	52.82x
Scrapbooking & Home Art Projects	6.08%	34.13x
Assorted Topics (Life Hacks, Housekeeping, Health Tips)	9.15%	27.86x
Female Lifestyle Content Readers	2.29%	24.46x
Vegans & Animal Welfare	0.17%	23.72x
Assorted Topics (Car Rental, Travel, Fashion, Blogs)	0.18%	23.59x
Cakes & Sweets	0.46%	22.08x
Home Decoration Content Readers	16.58%	20.30x
Mommy Bloggers	7.64%	17.82x

Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Content Affinity attribute.

Index: A comparison of the Knitting & Crochet audience to the internet population.

DEMOGRAPHICS

The Knitting & Crochet audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female