Dstillery Audiences

KNITTING & CROCHET

Audience Size: 252.3 Thousand Devices

Explore the Knitting & Crochet Audience

Below you'll find more information about the Knitting & Crochet audience, broken down in different categories based on their digital and physical behaviors. These are 252.3 thousand unique devices whose actions qualify for the Knitting & Crochet audience.

Dstillery Crafted Audiences

INTERESTS

The Knitting & Crochet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Knitting & Crochet audience is Knitting Enthusiasts.

Interest Composition Index
Knitting Enthusiasts 73.74% 47.49x
Crochet Enthusiasts 74.72% 29.86x
Crafting Enthusiasts 48.80% 28.49x
Kids Crafts Researchers 41.12% 23.70x
Seasonal Recipe Blog Readers 37.48% 23.09x
Seasonal Lifestyle Blog Readers 37.89% 22.23x
Indie Coffee Shoppers 27.81% 21.10x
Tech-Savvy Moms 23.93% 19.05x
Christmas Traditions Researchers 23.56% 17.99x
DIY Upcycle Home Project Planners 26.34% 17.21x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Interest attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Knitting & Crochet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Knitting & Crochet audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.01% 4.48x
Belk 0.02% 3.92x
Lane Bryant 0.02% 2.82x
H&M 0.02% 1.72x
Urban Outfitters 0.03% 1.64x
Maurices 0.05% 1.63x
LOFT 0.02% 1.50x
Zumiez 0.04% 1.44x
Aeropostale 0.02% 1.31x
J. Crew 0.01% 1.22x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Location attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Web Insights

WEBSITES

The Knitting & Crochet audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Knitting & Crochet audience is crochetncreate.com.

Website Composition Index
crochetncreate.com 9.98% 471.88x
allfreecrochetafghanpatterns.com 16.46% 470.33x
mooglyblog.com 21.28% 451.61x
nobleknits.com 19.35% 428.21x
ravelry.com 8.27% 396.23x
oombawkadesigncrochet.com 13.54% 379.13x
kirstenhollowaydesigns.com 7.48% 368.62x
thecrochetcrowd.com 24.57% 368.10x
marlybird.com 11.25% 366.95x
mariasbluecrayon.com 7.40% 361.49x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Web attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Knitting & Crochet audience is Sewing, Embroidery & Fabrics.

Content Affinity Composition Index
Sewing, Embroidery & Fabrics 14.03% 70.40x
Sewing, Embroidery & Quilting 3.22% 52.82x
Scrapbooking & Home Art Projects 6.08% 34.13x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 9.15% 27.86x
Female Lifestyle Content Readers 2.29% 24.46x
Vegans & Animal Welfare 0.17% 23.72x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.18% 23.59x
Cakes & Sweets 0.46% 22.08x
Home Decoration Content Readers 16.58% 20.30x
Mommy Bloggers 7.64% 17.82x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Content Affinity attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Knitting & Crochet audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female