KNITTING & CROCHET

Audience Size: 1.4 Million Devices

View All Audiences

Explore the Knitting & Crochet Audience

Below you'll find more information about the Knitting & Crochet audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Knitting & Crochet audience.

INTERESTS

The Knitting & Crochet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Knitting & Crochet audience is Knitting Enthusiasts.

Interest	Composition	Index
Knitting Enthusiasts	75.20%	36.08x
Crochet Enthusiasts	74.24%	33.95x
Quilting Enthusiasts	38.81%	17.18x
Christmas Decorations Shoppers	33.88%	13.53x
Crafting Enthusiasts	36.55%	11.72x
Homemade Gifts Crafters	17.27%	10.00x
Embroidery Enthusiasts	23.59%	9.95x
Home Kitchen Bakers	19.87%	9.54x
Coupon Researchers	16.69%	8.70x
Home Kitchen Chefs	16.25%	8.69x

Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Interest attribute.

Index: A comparison of the Knitting & Crochet audience to the internet population.

APPAREL RETAILERS

The Knitting & Crochet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Knitting & Crochet audience is LL Bean.

Location	Composition	Index
LL Bean	0.01%	1.78x
Carhartt	0.20%	1.22x
Kate Spade	0.02%	1.12x
Madewell	0.01%	1.01x
Chicos	0.04%	1.00x
Coach	0.04%	0.90x
Talbots	0.03%	0.83x
REI	0.01%	0.83x
H&M	0.02%	0.82x
LOFT	0.03%	0.82x

Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Location attribute.

Index: A comparison of the Knitting & Crochet audience to the internet population.

WEBSITES

The Knitting & Crochet audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Knitting & Crochet audience is justcrochet.com.

Website	Composition	Index
justcrochet.com	1.31%	245.56x
jimmybeanswool.com	1.81%	244.71x
patternfish.com	1.41%	242.31x
bestfreecrochet.com	2.48%	240.44x
crochetmemories.com	1.30%	240.33x
crazyhands.net	1.17%	240.00x
intheloopknitting.com	4.42%	239.05x
karlasmakingit.com	1.74%	238.77x
willowyarns.com	2.35%	238.40x
crochetnmore.com	2.33%	238.31x

Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Web attribute.

Index: A comparison of the Knitting & Crochet audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Knitting & Crochet audience is Sewing, Embroidery & Fabrics.

Content Affinity	Composition	Index
Sewing, Embroidery & Fabrics	26.07%	40.10x
Sewing, Embroidery & Quilting	9.31%	29.12x
Homemade Jewelry & Crafts	4.50%	23.60x
Decoration & Fabric	0.08%	22.98x
Arts & Crafts	1.30%	21.27x
Scrapbooking & Home Art Projects	7.67%	20.47x
Comedy Content	0.66%	14.95x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips)	12.51%	14.62x
Mommy Bloggers	5.67%	13.88x
Female Lifestyle Content Readers	3.64%	12.96x

Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Content Affinity attribute.

Index: A comparison of the Knitting & Crochet audience to the internet population.

DEMOGRAPHICS

The Knitting & Crochet audience resonates most for the following age bracket and gender.

Age

55-64

Gender

Female