Explore the Knitting & Crochet Audience
Below you'll find more information about the Knitting & Crochet audience, broken down in different categories based on their digital and physical behaviors. These are 589.9 thousand unique devices whose actions qualify for the Knitting & Crochet audience.
INTERESTS
The Knitting & Crochet audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Knitting & Crochet audience is Knitting Enthusiasts.
| Interest | Composition | Index |
| Knitting Enthusiasts | 81.18% | 34.29x |
| Crochet Enthusiasts | 79.40% | 29.65x |
| Shelf-Stable Food Content Readers | 22.01% | 17.97x |
| Pantry Recipes Researchers | 20.99% | 16.92x |
| Christmas Decorations Shoppers | 50.89% | 16.22x |
| DIY Upcycle Home Project Planners | 33.84% | 14.40x |
| Home and Garden TV Fans | 25.39% | 14.09x |
| Kitchen & Bathroom Remodelers | 26.95% | 14.04x |
| Sustainable Lifestyle Enthusiasts | 35.05% | 14.01x |
| Coupon Researchers | 26.87% | 13.83x |
Composition Percentage:
The overlap percentage between the Knitting & Crochet audience and the Interest attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
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APPAREL RETAILERS
The Knitting & Crochet audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Knitting & Crochet audience is Hollister.
| Location | Composition | Index |
| Hollister | 0.01% | 2.01x |
| Dressbarn | 0.01% | 1.62x |
| Chicos | 0.01% | 1.36x |
| White House Black Market | 0.01% | 1.32x |
| Maurices | 0.02% | 1.27x |
| Aeropostale | 0.01% | 1.13x |
| Victoria's Secret | 0.02% | 1.12x |
| Carhartt | 0.11% | 1.03x |
| Express | 0.01% | 1.00x |
| Old Navy | 0.01% | 0.84x |
Composition Percentage:
The overlap percentage between the Knitting & Crochet audience and the Location attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
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WEBSITES
The Knitting & Crochet audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Knitting & Crochet audience is lionbrand.com.
| Website | Composition | Index |
| lionbrand.com | 2.94% | 278.04x |
| redheart.com | 3.38% | 273.81x |
| crochetkim.com | 5.98% | 263.08x |
| allfreecrochetafghanpatterns.com | 13.76% | 254.25x |
| crochetspot.com | 2.36% | 250.00x |
| stitchandunwind.com | 3.81% | 247.28x |
| lovecrafts.com | 3.71% | 245.65x |
| jessieathome.com | 3.07% | 243.16x |
| mooglyblog.com | 15.51% | 239.19x |
| cre8tioncrochet.com | 2.48% | 234.94x |
Composition Percentage:
The overlap percentage between the Knitting & Crochet audience and the Web attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Knitting & Crochet audience is Sewing, Embroidery & Fabrics.
| Content Affinity | Composition | Index |
| Sewing, Embroidery & Fabrics | 15.87% | 51.06x |
| Sewing, Embroidery & Quilting | 4.56% | 45.88x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.47% | 41.35x |
| Homemade Jewelry & Crafts | 1.15% | 37.35x |
| Arts & Crafts | 0.40% | 36.81x |
| Scrapbooking & Home Art Projects | 8.10% | 31.48x |
| Cakes & Sweets | 1.91% | 23.28x |
| Survival Guides | 0.28% | 23.11x |
| Tattoos & Costumes | 0.07% | 22.95x |
| Female Lifestyle Content Readers | 5.26% | 22.49x |
Composition Percentage:
The overlap percentage between the Knitting & Crochet audience and the Content Affinity attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
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DEMOGRAPHICS
The Knitting & Crochet audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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