Dstillery Audiences

KNITTING & CROCHET

Audience Size: 632.7 Thousand Devices

Explore the Knitting & Crochet Audience

Below you'll find more information about the Knitting & Crochet audience, broken down in different categories based on their digital and physical behaviors. These are 632.7 thousand unique devices whose actions qualify for the Knitting & Crochet audience.

Dstillery Crafted Audiences

INTERESTS

The Knitting & Crochet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Knitting & Crochet audience is Knitting Enthusiasts.

Interest Composition Index
Knitting Enthusiasts 80.47% 35.30x
Crochet Enthusiasts 79.88% 31.05x
Christmas Decorations Shoppers 49.28% 17.75x
Quilting Enthusiasts 41.68% 16.28x
Crafting Enthusiasts 41.84% 14.23x
Homemade Gifts Crafters 32.99% 12.80x
DIY Upcycle Home Project Planners 32.22% 12.52x
Sustainable Lifestyle Enthusiasts 30.92% 12.17x
Home Kitchen Bakers 29.13% 11.80x
Home and Garden TV Fans 25.88% 11.38x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Interest attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Knitting & Crochet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Knitting & Crochet audience is Carhartt.

Location Composition Index
Carhartt 0.08% 1.54x
Eddie Bauer 0.02% 1.36x
Journeys 0.05% 1.25x
Talbots 0.03% 1.22x
Dressbarn 0.04% 1.21x
Express 0.03% 1.12x
J. Crew 0.02% 1.11x
Gymboree 0.04% 1.11x
REI 0.01% 1.09x
The Childrens Place 0.07% 1.08x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Location attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Web Insights

WEBSITES

The Knitting & Crochet audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Knitting & Crochet audience is mooglyblog.com.

Website Composition Index
mooglyblog.com 18.25% 238.47x
allfreecrochetafghanpatterns.com 12.90% 236.03x
garnstudio.com 15.20% 232.64x
lionbrand.com 19.26% 230.55x
lovecrochet.com 9.13% 225.97x
thelavenderchair.com 6.78% 217.73x
redheart.com 24.05% 215.86x
loveknitting.com 12.57% 213.75x
oombawkadesigncrochet.com 9.48% 206.85x
thecrochetcrowd.com 17.32% 204.82x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Web attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Knitting & Crochet audience is Sewing, Embroidery & Fabrics.

Content Affinity Composition Index
Sewing, Embroidery & Fabrics 21.64% 53.51x
Sewing, Embroidery & Quilting 8.59% 39.75x
Decoration & Fabric 0.07% 37.06x
Homemade Jewelry & Crafts 4.00% 32.59x
Arts & Crafts 1.33% 29.14x
Scrapbooking & Home Art Projects 8.69% 28.75x
Comedy Content 0.73% 23.80x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.24% 22.57x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 12.72% 21.28x
Mommy Bloggers 7.42% 18.70x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Content Affinity attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Knitting & Crochet audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female