Dstillery Audiences

KNITTING & CROCHET

Audience Size: 1.1 Million Devices

Explore the Knitting & Crochet Audience

Below you'll find more information about the Knitting & Crochet audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Knitting & Crochet audience.

Dstillery Crafted Audiences

INTERESTS

The Knitting & Crochet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Knitting & Crochet audience is Knitting Enthusiasts.

Interest Composition Index
Knitting Enthusiasts 76.00% 48.99x
Crochet Enthusiasts 76.78% 46.46x
Quilting Enthusiasts 37.96% 22.06x
Christmas Decorations Shoppers 37.78% 20.18x
Crafting Enthusiasts 36.25% 18.19x
Homemade Gifts Crafters 26.31% 14.69x
DIY Upcycle Home Project Planners 24.59% 13.81x
Sustainable Lifestyle Enthusiasts 22.63% 13.65x
Home Kitchen Bakers 21.44% 13.11x
Animated GIF Searchers 3.01% 12.78x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Interest attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Knitting & Crochet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Knitting & Crochet audience is Belk.

Location Composition Index
Belk 0.01% 1.54x
REI 0.02% 1.21x
Eddie Bauer 0.02% 1.08x
Gymboree 0.05% 1.06x
Lane Bryant 0.04% 1.01x
Old Navy 0.08% 0.99x
Jos A. Bank Clothiers 0.25% 0.99x
Mens Wearhouse 0.40% 0.97x
Ralph Lauren 0.01% 0.97x
Chicos 0.05% 0.95x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Location attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Web Insights

WEBSITES

The Knitting & Crochet audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Knitting & Crochet audience is justcrochet.com.

Website Composition Index
justcrochet.com 1.27% 265.73x
bestfreecrochet.com 2.04% 263.59x
karlasmakingit.com 1.74% 261.75x
intheloopknitting.com 2.98% 261.67x
simplycollectiblecrochet.com 3.52% 260.55x
crochetnmore.com 1.41% 258.99x
jimmybeanswool.com 1.89% 258.79x
crochetkim.com 7.13% 257.33x
deramores.com 1.74% 255.86x
willowyarns.com 2.83% 255.69x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Web attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Knitting & Crochet audience is Sewing, Embroidery & Fabrics.

Content Affinity Composition Index
Sewing, Embroidery & Fabrics 24.31% 45.65x
Sewing, Embroidery & Quilting 9.59% 34.49x
Homemade Jewelry & Crafts 4.79% 28.29x
Decoration & Fabric 0.08% 26.93x
Scrapbooking & Home Art Projects 9.30% 24.68x
Arts & Crafts 1.43% 24.43x
Comedy Content 0.80% 18.67x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 14.27% 17.55x
Mommy Bloggers 7.50% 16.72x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.21% 16.32x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Content Affinity attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Knitting & Crochet audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female