Dstillery Audiences

KNITTING & CROCHET

Audience Size: 548.1 Thousand Devices

Explore the Knitting & Crochet Audience

Below you'll find more information about the Knitting & Crochet audience, broken down in different categories based on their digital and physical behaviors. These are 548.1 thousand unique devices whose actions qualify for the Knitting & Crochet audience.

Dstillery Crafted Audiences

INTERESTS

The Knitting & Crochet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Knitting & Crochet audience is Knitting Enthusiasts.

Interest Composition Index
Knitting Enthusiasts 80.22% 32.70x
Crochet Enthusiasts 78.47% 27.06x
Shelf-Stable Food Content Readers 18.76% 15.54x
Christmas Decorations Shoppers 51.89% 15.16x
Pantry Recipes Researchers 17.43% 15.12x
DIY Upcycle Home Project Planners 31.44% 12.66x
Home and Garden TV Fans 23.27% 12.60x
Kitchen & Bathroom Remodelers 25.48% 12.42x
Sustainable Lifestyle Enthusiasts 32.30% 12.35x
Home-Made Face Mask Researchers 16.77% 11.99x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Interest attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Knitting & Crochet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Knitting & Crochet audience is Carhartt.

Location Composition Index
Carhartt 0.07% 1.37x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Location attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Web Insights

WEBSITES

The Knitting & Crochet audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Knitting & Crochet audience is crochetkim.com.

Website Composition Index
crochetkim.com 6.22% 288.63x
allfreecrochetafghanpatterns.com 13.93% 281.41x
crochetspot.com 2.59% 274.54x
stitchandunwind.com 3.89% 273.58x
lovecrafts.com 2.91% 268.46x
mooglyblog.com 15.91% 266.30x
jessieathome.com 3.21% 263.49x
cre8tioncrochet.com 2.50% 262.75x
simplycollectiblecrochet.com 8.90% 258.54x
interweave.com 2.78% 256.59x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Web attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Knitting & Crochet audience is Sewing, Embroidery & Fabrics.

Content Affinity Composition Index
Sewing, Embroidery & Fabrics 14.48% 49.79x
Sewing, Embroidery & Quilting 4.14% 43.32x
Homemade Jewelry & Crafts 0.91% 38.84x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.32% 38.06x
Arts & Crafts 0.32% 34.66x
Scrapbooking & Home Art Projects 6.66% 29.82x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.08% 21.61x
Cakes & Sweets 1.31% 20.99x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 11.58% 19.99x
Female Lifestyle Content Readers 4.20% 19.93x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Content Affinity attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Knitting & Crochet audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female