Dstillery Audiences

KNITTING & CROCHET

Audience Size: 585.2 Thousand Devices

Explore the Knitting & Crochet Audience

Below you'll find more information about the Knitting & Crochet audience, broken down in different categories based on their digital and physical behaviors. These are 585.2 thousand unique devices whose actions qualify for the Knitting & Crochet audience.

Dstillery Crafted Audiences

INTERESTS

The Knitting & Crochet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Knitting & Crochet audience is Knitting Enthusiasts.

Interest Composition Index
Knitting Enthusiasts 77.87% 33.48x
Crochet Enthusiasts 77.03% 27.84x
Christmas Decorations Shoppers 54.37% 16.13x
Shelf-Stable Food Content Readers 17.18% 15.38x
Pantry Recipes Researchers 15.35% 13.94x
DIY Upcycle Home Project Planners 30.39% 12.31x
Kitchen & Bathroom Remodelers 24.36% 12.20x
Home-Made Face Mask Researchers 16.57% 11.93x
Coupon Researchers 24.38% 11.90x
Home and Garden TV Fans 22.45% 11.90x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Interest attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Knitting & Crochet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Knitting & Crochet audience is Aeropostale.

Location Composition Index
Aeropostale 0.02% 2.04x
Gap 0.02% 1.67x
Chicos 0.02% 1.53x
Jos A. Bank Clothiers 0.01% 1.43x
The Childrens Place 0.03% 1.33x
American Eagle Outfitters 0.02% 1.29x
Maurices 0.03% 1.23x
White House Black Market 0.02% 1.21x
Mens Wearhouse 0.02% 1.20x
Carhartt 0.18% 1.18x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Location attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Web Insights

WEBSITES

The Knitting & Crochet audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Knitting & Crochet audience is crochetkim.com.

Website Composition Index
crochetkim.com 6.64% 316.07x
allfreecrochetafghanpatterns.com 14.91% 301.83x
mooglyblog.com 16.40% 289.93x
jessieathome.com 3.45% 285.66x
simplycollectiblecrochet.com 9.04% 285.12x
leeleeknits.com 5.60% 282.35x
thepurpleponcho.com 3.15% 271.58x
stitchandunwind.com 3.73% 271.01x
thestitchinmommy.com 3.97% 270.93x
meladorascreations.com 3.56% 269.62x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Web attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Knitting & Crochet audience is Sewing, Embroidery & Fabrics.

Content Affinity Composition Index
Sewing, Embroidery & Fabrics 14.44% 52.81x
Homemade Jewelry & Crafts 0.92% 46.17x
Sewing, Embroidery & Quilting 4.15% 45.13x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.21% 34.02x
Arts & Crafts 0.30% 33.61x
Scrapbooking & Home Art Projects 6.18% 28.47x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 10.07% 19.80x
Cakes & Sweets 0.99% 17.98x
Survival Guides 0.19% 17.72x
Female Lifestyle Content Readers 3.67% 17.46x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Content Affinity attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Knitting & Crochet audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female