Explore the Knitting & Crochet Audience
Below you'll find more information about the Knitting & Crochet audience, broken down in different categories based on their digital and physical behaviors. These are 548.1 thousand unique devices whose actions qualify for the Knitting & Crochet audience.
INTERESTS
The Knitting & Crochet audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Knitting & Crochet audience is Knitting Enthusiasts.
| Interest | Composition | Index |
| Knitting Enthusiasts | 80.22% | 32.70x |
| Crochet Enthusiasts | 78.47% | 27.06x |
| Shelf-Stable Food Content Readers | 18.76% | 15.54x |
| Christmas Decorations Shoppers | 51.89% | 15.16x |
| Pantry Recipes Researchers | 17.43% | 15.12x |
| DIY Upcycle Home Project Planners | 31.44% | 12.66x |
| Home and Garden TV Fans | 23.27% | 12.60x |
| Kitchen & Bathroom Remodelers | 25.48% | 12.42x |
| Sustainable Lifestyle Enthusiasts | 32.30% | 12.35x |
| Home-Made Face Mask Researchers | 16.77% | 11.99x |
Composition Percentage:
The overlap percentage between the Knitting & Crochet audience and the Interest attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
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APPAREL RETAILERS
The Knitting & Crochet audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Knitting & Crochet audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.07% | 1.37x |
Composition Percentage:
The overlap percentage between the Knitting & Crochet audience and the Location attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
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WEBSITES
The Knitting & Crochet audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Knitting & Crochet audience is crochetkim.com.
| Website | Composition | Index |
| crochetkim.com | 6.22% | 288.63x |
| allfreecrochetafghanpatterns.com | 13.93% | 281.41x |
| crochetspot.com | 2.59% | 274.54x |
| stitchandunwind.com | 3.89% | 273.58x |
| lovecrafts.com | 2.91% | 268.46x |
| mooglyblog.com | 15.91% | 266.30x |
| jessieathome.com | 3.21% | 263.49x |
| cre8tioncrochet.com | 2.50% | 262.75x |
| simplycollectiblecrochet.com | 8.90% | 258.54x |
| interweave.com | 2.78% | 256.59x |
Composition Percentage:
The overlap percentage between the Knitting & Crochet audience and the Web attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Knitting & Crochet audience is Sewing, Embroidery & Fabrics.
| Content Affinity | Composition | Index |
| Sewing, Embroidery & Fabrics | 14.48% | 49.79x |
| Sewing, Embroidery & Quilting | 4.14% | 43.32x |
| Homemade Jewelry & Crafts | 0.91% | 38.84x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.32% | 38.06x |
| Arts & Crafts | 0.32% | 34.66x |
| Scrapbooking & Home Art Projects | 6.66% | 29.82x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.08% | 21.61x |
| Cakes & Sweets | 1.31% | 20.99x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 11.58% | 19.99x |
| Female Lifestyle Content Readers | 4.20% | 19.93x |
Composition Percentage:
The overlap percentage between the Knitting & Crochet audience and the Content Affinity attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
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DEMOGRAPHICS
The Knitting & Crochet audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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