KNITTING & CROCHET

Audience Size: 608.3 Thousand Devices

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Explore the Knitting & Crochet Audience

Below you'll find more information about the Knitting & Crochet audience, broken down in different categories based on their digital and physical behaviors. These are 608.3 thousand unique devices whose actions qualify for the Knitting & Crochet audience.

INTERESTS

The Knitting & Crochet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Knitting & Crochet audience is Knitting Enthusiasts.

Interest	Composition	Index
Knitting Enthusiasts	73.41%	28.39x
Crochet Enthusiasts	73.40%	23.24x
Shelf-Stable Food Content Readers	26.59%	13.94x
Pantry Recipes Researchers	24.04%	13.47x
Home and Garden TV Fans	27.73%	12.59x
Quilting Enthusiasts	41.56%	12.08x
Sustainable Lifestyle Enthusiasts	39.73%	11.94x
DIY Upcycle Home Project Planners	39.99%	11.90x
Christmas Decorations Shoppers	43.66%	11.30x
Homemade Gifts Crafters	32.77%	11.23x

Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Interest attribute.

Index: A comparison of the Knitting & Crochet audience to the internet population.

APPAREL RETAILERS

The Knitting & Crochet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Knitting & Crochet audience is Chicos.

Location	Composition	Index
Chicos	0.02%	2.13x
Maurices	0.02%	1.31x
Carhartt	0.19%	1.28x
Lane Bryant	0.01%	1.24x
Journeys	0.02%	1.21x
The Childrens Place	0.01%	1.17x
Old Navy	0.02%	1.17x
Dressbarn	0.01%	1.11x
Mens Wearhouse	0.01%	0.90x

Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Location attribute.

Index: A comparison of the Knitting & Crochet audience to the internet population.

WEBSITES

The Knitting & Crochet audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Knitting & Crochet audience is garnstudio.com.

Website	Composition	Index
garnstudio.com	4.98%	215.50x
lovecrochet.com	2.96%	213.50x
littlemonkeyscrochet.com	3.57%	212.64x
lionbrand.com	5.60%	209.30x
loveknitting.com	4.24%	208.18x
leeleeknits.com	5.06%	207.87x
redheart.com	7.74%	207.22x
crochetkim.com	5.88%	207.20x
crochetspot.com	2.38%	204.46x
elkstudiohandcraftedcrochetdesigns.com	1.80%	202.91x

Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Web attribute.

Index: A comparison of the Knitting & Crochet audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Knitting & Crochet audience is Sewing, Embroidery & Fabrics.

Content Affinity	Composition	Index
Sewing, Embroidery & Fabrics	20.30%	39.67x
Sewing, Embroidery & Quilting	6.45%	38.45x
Assorted Topics (Car Rental, Travel, Fashion, Blogs)	0.58%	33.88x
Homemade Jewelry & Crafts	2.04%	29.54x
Arts & Crafts	0.57%	29.40x
Scrapbooking & Home Art Projects	11.17%	26.25x
Assorted Topics (Life Hacks, Housekeeping, Health Tips)	17.92%	18.55x
Cakes & Sweets	3.31%	18.49x
Survival Guides	0.35%	17.41x
Female Lifestyle Content Readers	7.73%	16.94x

Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Content Affinity attribute.

Index: A comparison of the Knitting & Crochet audience to the internet population.

DEMOGRAPHICS

The Knitting & Crochet audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female