Explore the Knitting & Crochet Audience
Below you'll find more information about the Knitting & Crochet audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Knitting & Crochet audience.
INTERESTS
The Knitting & Crochet audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Knitting & Crochet audience is Knitting Enthusiasts.
| Interest | Composition | Index |
| Knitting Enthusiasts | 80.84% | 33.07x |
| Crochet Enthusiasts | 79.46% | 29.61x |
| Christmas Decorations Shoppers | 47.14% | 17.14x |
| Quilting Enthusiasts | 37.53% | 13.91x |
| Crafting Enthusiasts | 36.27% | 12.70x |
| DIY Upcycle Home Project Planners | 29.79% | 11.61x |
| Homemade Gifts Crafters | 29.16% | 11.18x |
| Sustainable Lifestyle Enthusiasts | 29.69% | 11.09x |
| Home Kitchen Bakers | 26.24% | 10.58x |
| Lawn & Garden Enthusiasts | 25.07% | 10.52x |
Composition Percentage:
The overlap percentage between the Knitting & Crochet audience and the Interest attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
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APPAREL RETAILERS
The Knitting & Crochet audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Knitting & Crochet audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 1.84x |
| Dressbarn | 0.02% | 1.37x |
| Carhartt | 0.27% | 1.34x |
| American Eagle Outfitters | 0.04% | 1.29x |
| Aeropostale | 0.03% | 1.16x |
| Lane Bryant | 0.02% | 1.11x |
| Mens Wearhouse | 0.04% | 1.10x |
| Gap | 0.04% | 1.08x |
| Talbots | 0.02% | 1.07x |
| Buckle | 0.03% | 1.01x |
Composition Percentage:
The overlap percentage between the Knitting & Crochet audience and the Location attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
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WEBSITES
The Knitting & Crochet audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Knitting & Crochet audience is intheloopknitting.com.
| Website | Composition | Index |
| intheloopknitting.com | 1.21% | 232.05x |
| bestfreecrochet.com | 1.16% | 230.34x |
| deramores.com | 1.27% | 227.66x |
| willowyarns.com | 2.07% | 226.44x |
| jimmybeanswool.com | 1.38% | 225.83x |
| beacrafter.com | 1.37% | 224.12x |
| yarnplaza.com | 1.13% | 220.83x |
| knitrowan.com | 1.45% | 220.78x |
| theyarnloop.com | 1.11% | 216.55x |
| lovecrochet.com | 6.77% | 216.33x |
Composition Percentage:
The overlap percentage between the Knitting & Crochet audience and the Web attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Knitting & Crochet audience is Sewing, Embroidery & Fabrics.
| Content Affinity | Composition | Index |
| Sewing, Embroidery & Fabrics | 19.45% | 50.00x |
| Sewing, Embroidery & Quilting | 7.10% | 37.83x |
| Decoration & Fabric | 0.04% | 32.05x |
| Homemade Jewelry & Crafts | 3.14% | 30.27x |
| Arts & Crafts | 0.99% | 29.45x |
| Scrapbooking & Home Art Projects | 8.26% | 25.61x |
| Comedy Content | 0.71% | 24.22x |
| Local & Travel England - East Midlands | 0.46% | 21.32x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.27% | 21.07x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 11.77% | 19.61x |
Composition Percentage:
The overlap percentage between the Knitting & Crochet audience and the Content Affinity attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
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DEMOGRAPHICS
The Knitting & Crochet audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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