Dstillery Audiences

KNITTING & CROCHET

Audience Size: 1.1 Million Devices

Explore the Knitting & Crochet Audience

Below you'll find more information about the Knitting & Crochet audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Knitting & Crochet audience.

Dstillery Crafted Audiences

INTERESTS

The Knitting & Crochet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Knitting & Crochet audience is Knitting Enthusiasts.

Interest Composition Index
Knitting Enthusiasts 75.25% 50.64x
Crochet Enthusiasts 76.31% 46.70x
Quilting Enthusiasts 37.84% 22.73x
Christmas Decorations Shoppers 36.55% 20.06x
Crafting Enthusiasts 38.30% 17.35x
Homemade Gifts Crafters 26.16% 14.15x
Sustainable Lifestyle Enthusiasts 22.24% 13.21x
DIY Upcycle Home Project Planners 25.66% 13.17x
Home Kitchen Bakers 21.80% 12.86x
Embroidery Enthusiasts 22.20% 12.57x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Interest attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Knitting & Crochet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Knitting & Crochet audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.20% 0.98x
The North Face 0.01% 0.96x
Dressbarn 0.03% 0.94x
Lane Bryant 0.03% 0.93x
Free People 0.01% 0.92x
H&M 0.04% 0.90x
Chicos 0.03% 0.89x
Eddie Bauer 0.01% 0.88x
Mens Wearhouse 0.28% 0.86x
Gymboree 0.01% 0.85x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Location attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Web Insights

WEBSITES

The Knitting & Crochet audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Knitting & Crochet audience is crochetmemories.com.

Website Composition Index
crochetmemories.com 1.20% 251.27x
bestfreecrochet.com 2.17% 247.97x
justcrochet.com 1.31% 246.38x
simplycollectiblecrochet.com 3.43% 245.27x
jimmybeanswool.com 1.84% 245.00x
intheloopknitting.com 3.44% 244.40x
crochetnmore.com 1.60% 244.03x
ballstothewallsknits.com 1.21% 243.27x
deramores.com 1.64% 243.19x
crochetkim.com 6.91% 243.02x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Web attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Knitting & Crochet audience is Sewing, Embroidery & Fabrics.

Content Affinity Composition Index
Sewing, Embroidery & Fabrics 24.36% 46.34x
Sewing, Embroidery & Quilting 9.31% 34.81x
Homemade Jewelry & Crafts 4.69% 28.28x
Decoration & Fabric 0.08% 25.32x
Arts & Crafts 1.35% 24.08x
Scrapbooking & Home Art Projects 8.96% 23.71x
Comedy Content 0.78% 18.44x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 13.78% 17.67x
Mommy Bloggers 6.97% 15.63x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.17% 15.40x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Content Affinity attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Knitting & Crochet audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female