Dstillery Audiences

KNITTING & CROCHET

Audience Size: 1.1 Million Devices

Explore the Knitting & Crochet Audience

Below you'll find more information about the Knitting & Crochet audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Knitting & Crochet audience.

Dstillery Crafted Audiences

INTERESTS

The Knitting & Crochet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Knitting & Crochet audience is Knitting Enthusiasts.

Interest Composition Index
Knitting Enthusiasts 78.29% 35.68x
Crochet Enthusiasts 77.71% 31.99x
Christmas Decorations Shoppers 44.61% 17.01x
Quilting Enthusiasts 35.85% 14.65x
Shelf-Stable Food Content Readers 0.42% 14.03x
DIY Upcycle Home Project Planners 30.24% 12.95x
Sustainable Lifestyle Enthusiasts 29.44% 12.65x
Crafting Enthusiasts 32.91% 12.01x
Homemade Gifts Crafters 28.89% 11.80x
Home Kitchen Bakers 24.18% 11.47x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Interest attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Knitting & Crochet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Knitting & Crochet audience is Journeys.

Location Composition Index
Journeys 0.01% 1.49x
Old Navy 0.02% 1.42x
Carhartt 0.16% 1.32x
Mens Wearhouse 0.02% 1.23x
The Childrens Place 0.01% 1.12x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Location attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Web Insights

WEBSITES

The Knitting & Crochet audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Knitting & Crochet audience is willowyarns.com.

Website Composition Index
willowyarns.com 1.59% 200.42x
jimmybeanswool.com 1.06% 200.03x
knitrowan.com 1.11% 195.73x
beacrafter.com 1.20% 191.98x
lovecrochet.com 5.21% 190.62x
garnstudio.com 8.52% 186.39x
craftown.com 1.22% 185.68x
diysmartly.com 1.00% 185.36x
loveknitting.com 7.23% 184.86x
leeleeknits.com 5.55% 184.81x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Web attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Knitting & Crochet audience is Sewing, Embroidery & Fabrics.

Content Affinity Composition Index
Sewing, Embroidery & Fabrics 18.31% 49.14x
Local & Travel England - East Midlands 0.95% 38.97x
Sewing, Embroidery & Quilting 6.64% 38.97x
Decoration & Fabric 0.03% 34.64x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.42% 31.36x
Homemade Jewelry & Crafts 2.56% 29.10x
Arts & Crafts 0.80% 28.59x
Scrapbooking & Home Art Projects 8.98% 26.63x
Comedy Content 0.57% 23.37x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 13.16% 20.85x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Content Affinity attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Knitting & Crochet audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female