Dstillery Audiences

KNITTING & CROCHET

Audience Size: 1.1 Million Devices

Explore the Knitting & Crochet Audience

Below you'll find more information about the Knitting & Crochet audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Knitting & Crochet audience.

Dstillery Crafted Audiences

INTERESTS

The Knitting & Crochet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Knitting & Crochet audience is Knitting Enthusiasts.

Interest Composition Index
Knitting Enthusiasts 74.63% 35.24x
Crochet Enthusiasts 75.37% 29.73x
Christmas Decorations Shoppers 41.39% 15.50x
Shelf-Stable Food Content Readers 11.49% 15.32x
Pantry Recipes Researchers 3.95% 14.74x
Quilting Enthusiasts 36.53% 14.48x
Sustainable Lifestyle Enthusiasts 32.74% 13.47x
DIY Upcycle Home Project Planners 33.93% 13.36x
Home and Garden TV Fans 24.66% 12.31x
Coupon Researchers 26.47% 12.19x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Interest attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Knitting & Crochet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Knitting & Crochet audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.85x
Victoria's Secret 0.02% 1.45x
Carhartt 0.20% 1.27x
Journeys 0.01% 1.22x
Chicos 0.01% 1.10x
Mens Wearhouse 0.01% 1.04x
Maurices 0.01% 0.85x
Old Navy 0.01% 0.84x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Location attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Web Insights

WEBSITES

The Knitting & Crochet audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Knitting & Crochet audience is willowyarns.com.

Website Composition Index
willowyarns.com 1.11% 199.81x
lovecrochet.com 3.67% 190.51x
garnstudio.com 5.87% 189.12x
beacrafter.com 1.00% 185.87x
loveknitting.com 5.15% 184.86x
craftown.com 1.18% 184.50x
lionbrand.com 6.85% 184.41x
littlemonkeyscrochet.com 4.23% 184.08x
crochetville.com 1.19% 183.34x
leeleeknits.com 4.93% 183.10x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Web attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Knitting & Crochet audience is Sewing, Embroidery & Fabrics.

Content Affinity Composition Index
Sewing, Embroidery & Fabrics 20.27% 41.88x
Local & Travel England - East Midlands 0.90% 40.26x
Sewing, Embroidery & Quilting 6.24% 37.71x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.46% 32.34x
Arts & Crafts 0.66% 30.84x
Homemade Jewelry & Crafts 2.14% 29.28x
Scrapbooking & Home Art Projects 9.75% 25.72x
Comedy Content 0.58% 22.42x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 15.59% 20.24x
Survival Guides 0.32% 17.59x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Content Affinity attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Knitting & Crochet audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female