Explore the Knitting & Crochet Audience
Below you'll find more information about the Knitting & Crochet audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Knitting & Crochet audience.
INTERESTS
The Knitting & Crochet audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Knitting & Crochet audience is Knitting Enthusiasts.
| Interest | Composition | Index |
| Knitting Enthusiasts | 74.63% | 35.24x |
| Crochet Enthusiasts | 75.37% | 29.73x |
| Christmas Decorations Shoppers | 41.39% | 15.50x |
| Shelf-Stable Food Content Readers | 11.49% | 15.32x |
| Pantry Recipes Researchers | 3.95% | 14.74x |
| Quilting Enthusiasts | 36.53% | 14.48x |
| Sustainable Lifestyle Enthusiasts | 32.74% | 13.47x |
| DIY Upcycle Home Project Planners | 33.93% | 13.36x |
| Home and Garden TV Fans | 24.66% | 12.31x |
| Coupon Researchers | 26.47% | 12.19x |
Composition Percentage:
The overlap percentage between the Knitting & Crochet audience and the Interest attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
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APPAREL RETAILERS
The Knitting & Crochet audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Knitting & Crochet audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.01% | 1.85x |
| Victoria's Secret | 0.02% | 1.45x |
| Carhartt | 0.20% | 1.27x |
| Journeys | 0.01% | 1.22x |
| Chicos | 0.01% | 1.10x |
| Mens Wearhouse | 0.01% | 1.04x |
| Maurices | 0.01% | 0.85x |
| Old Navy | 0.01% | 0.84x |
Composition Percentage:
The overlap percentage between the Knitting & Crochet audience and the Location attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
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WEBSITES
The Knitting & Crochet audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Knitting & Crochet audience is willowyarns.com.
| Website | Composition | Index |
| willowyarns.com | 1.11% | 199.81x |
| lovecrochet.com | 3.67% | 190.51x |
| garnstudio.com | 5.87% | 189.12x |
| beacrafter.com | 1.00% | 185.87x |
| loveknitting.com | 5.15% | 184.86x |
| craftown.com | 1.18% | 184.50x |
| lionbrand.com | 6.85% | 184.41x |
| littlemonkeyscrochet.com | 4.23% | 184.08x |
| crochetville.com | 1.19% | 183.34x |
| leeleeknits.com | 4.93% | 183.10x |
Composition Percentage:
The overlap percentage between the Knitting & Crochet audience and the Web attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Knitting & Crochet audience is Sewing, Embroidery & Fabrics.
| Content Affinity | Composition | Index |
| Sewing, Embroidery & Fabrics | 20.27% | 41.88x |
| Local & Travel England - East Midlands | 0.90% | 40.26x |
| Sewing, Embroidery & Quilting | 6.24% | 37.71x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.46% | 32.34x |
| Arts & Crafts | 0.66% | 30.84x |
| Homemade Jewelry & Crafts | 2.14% | 29.28x |
| Scrapbooking & Home Art Projects | 9.75% | 25.72x |
| Comedy Content | 0.58% | 22.42x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 15.59% | 20.24x |
| Survival Guides | 0.32% | 17.59x |
Composition Percentage:
The overlap percentage between the Knitting & Crochet audience and the Content Affinity attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
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DEMOGRAPHICS
The Knitting & Crochet audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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