Dstillery Audiences

KNITTING & CROCHET

Audience Size: 1.3 Million Devices

Explore the Knitting & Crochet Audience

Below you'll find more information about the Knitting & Crochet audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Knitting & Crochet audience.

Dstillery Crafted Audiences

INTERESTS

The Knitting & Crochet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Knitting & Crochet audience is Knitting Enthusiasts.

Interest Composition Index
Knitting Enthusiasts 77.74% 35.46x
Crochet Enthusiasts 77.04% 31.64x
Quilting Enthusiasts 41.66% 17.74x
Christmas Decorations Shoppers 36.44% 13.69x
Crafting Enthusiasts 39.94% 12.06x
Embroidery Enthusiasts 26.01% 10.61x
Home Kitchen Bakers 21.74% 9.69x
Home Kitchen Chefs 17.43% 8.94x
Gluten-Free Recipe Researchers 19.64% 8.92x
Coupon Researchers 17.73% 8.91x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Interest attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Knitting & Crochet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Knitting & Crochet audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.47x
Calvin Klein 0.01% 1.18x
Carhartt 0.17% 1.15x
Uniqlo 0.01% 1.13x
Belk 0.01% 1.11x
Lane Bryant 0.03% 1.00x
Dressbarn 0.03% 0.95x
Aeropostale 0.02% 0.92x
The North Face 0.01% 0.92x
Urban Outfitters 0.03% 0.89x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Location attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Web Insights

WEBSITES

The Knitting & Crochet audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Knitting & Crochet audience is justcrochet.com.

Website Composition Index
justcrochet.com 1.54% 288.46x
crochet-patterns-free.com 1.13% 287.09x
bestfreecrochet.com 2.55% 286.38x
patternfish.com 1.54% 285.93x
willowyarns.com 2.36% 284.21x
crochetmemories.com 1.30% 283.77x
karlasmakingit.com 1.71% 283.49x
deramores.com 1.40% 283.45x
crochetdreamz.blogspot.com 1.19% 280.75x
knitrowan.com 2.26% 280.32x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Web attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Knitting & Crochet audience is Sewing, Embroidery & Fabrics.

Content Affinity Composition Index
Sewing, Embroidery & Fabrics 27.31% 42.76x
Sewing, Embroidery & Quilting 9.81% 30.99x
Homemade Jewelry & Crafts 4.70% 26.04x
Scrapbooking & Home Art Projects 7.21% 23.47x
Arts & Crafts 1.36% 23.02x
Decoration & Fabric 0.09% 22.89x
Comedy Content 0.67% 15.96x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 12.11% 15.71x
Mommy Bloggers 4.88% 15.00x
Female Lifestyle Content Readers 3.43% 14.27x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Content Affinity attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Knitting & Crochet audience resonates most for the following age and income brackets.
Age
35-44
Income
Under $25,000