Dstillery Audiences

KNITTING & CROCHET

Audience Size: 1.4 Million Devices

Explore the Knitting & Crochet Audience

Below you'll find more information about the Knitting & Crochet audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Knitting & Crochet audience.

Dstillery Crafted Audiences

INTERESTS

The Knitting & Crochet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Knitting & Crochet audience is Knitting Enthusiasts.

Interest Composition Index
Knitting Enthusiasts 75.20% 36.08x
Crochet Enthusiasts 74.24% 33.95x
Quilting Enthusiasts 38.81% 17.18x
Christmas Decorations Shoppers 33.88% 13.53x
Crafting Enthusiasts 36.55% 11.72x
Homemade Gifts Crafters 17.27% 10.00x
Embroidery Enthusiasts 23.59% 9.95x
Home Kitchen Bakers 19.87% 9.54x
Coupon Researchers 16.69% 8.70x
Home Kitchen Chefs 16.25% 8.69x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Interest attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Knitting & Crochet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Knitting & Crochet audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.78x
Carhartt 0.20% 1.22x
Kate Spade 0.02% 1.12x
Madewell 0.01% 1.01x
Chicos 0.04% 1.00x
Coach 0.04% 0.90x
Talbots 0.03% 0.83x
REI 0.01% 0.83x
H&M 0.02% 0.82x
LOFT 0.03% 0.82x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Location attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Web Insights

WEBSITES

The Knitting & Crochet audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Knitting & Crochet audience is justcrochet.com.

Website Composition Index
justcrochet.com 1.31% 245.56x
jimmybeanswool.com 1.81% 244.71x
patternfish.com 1.41% 242.31x
bestfreecrochet.com 2.48% 240.44x
crochetmemories.com 1.30% 240.33x
crazyhands.net 1.17% 240.00x
intheloopknitting.com 4.42% 239.05x
karlasmakingit.com 1.74% 238.77x
willowyarns.com 2.35% 238.40x
crochetnmore.com 2.33% 238.31x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Web attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Knitting & Crochet audience is Sewing, Embroidery & Fabrics.

Content Affinity Composition Index
Sewing, Embroidery & Fabrics 26.07% 40.10x
Sewing, Embroidery & Quilting 9.31% 29.12x
Homemade Jewelry & Crafts 4.50% 23.60x
Decoration & Fabric 0.08% 22.98x
Arts & Crafts 1.30% 21.27x
Scrapbooking & Home Art Projects 7.67% 20.47x
Comedy Content 0.66% 14.95x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 12.51% 14.62x
Mommy Bloggers 5.67% 13.88x
Female Lifestyle Content Readers 3.64% 12.96x
Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Content Affinity attribute.
Index: A comparison of the Knitting & Crochet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Knitting & Crochet audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female