KNITTING & CROCHET

Audience Size: 632.7 Thousand Devices

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Explore the Knitting & Crochet Audience

Below you'll find more information about the Knitting & Crochet audience, broken down in different categories based on their digital and physical behaviors. These are 632.7 thousand unique devices whose actions qualify for the Knitting & Crochet audience.

INTERESTS

The Knitting & Crochet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Knitting & Crochet audience is Knitting Enthusiasts.

Interest	Composition	Index
Knitting Enthusiasts	80.47%	35.30x
Crochet Enthusiasts	79.88%	31.05x
Christmas Decorations Shoppers	49.28%	17.75x
Quilting Enthusiasts	41.68%	16.28x
Crafting Enthusiasts	41.84%	14.23x
Homemade Gifts Crafters	32.99%	12.80x
DIY Upcycle Home Project Planners	32.22%	12.52x
Sustainable Lifestyle Enthusiasts	30.92%	12.17x
Home Kitchen Bakers	29.13%	11.80x
Home and Garden TV Fans	25.88%	11.38x

Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Interest attribute.

Index: A comparison of the Knitting & Crochet audience to the internet population.

APPAREL RETAILERS

The Knitting & Crochet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Knitting & Crochet audience is Carhartt.

Location	Composition	Index
Carhartt	0.08%	1.54x
Eddie Bauer	0.02%	1.36x
Journeys	0.05%	1.25x
Talbots	0.03%	1.22x
Dressbarn	0.04%	1.21x
Express	0.03%	1.12x
J. Crew	0.02%	1.11x
Gymboree	0.04%	1.11x
REI	0.01%	1.09x
The Childrens Place	0.07%	1.08x

Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Location attribute.

Index: A comparison of the Knitting & Crochet audience to the internet population.

WEBSITES

The Knitting & Crochet audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Knitting & Crochet audience is mooglyblog.com.

Website	Composition	Index
mooglyblog.com	18.25%	238.47x
allfreecrochetafghanpatterns.com	12.90%	236.03x
garnstudio.com	15.20%	232.64x
lionbrand.com	19.26%	230.55x
lovecrochet.com	9.13%	225.97x
thelavenderchair.com	6.78%	217.73x
redheart.com	24.05%	215.86x
loveknitting.com	12.57%	213.75x
oombawkadesigncrochet.com	9.48%	206.85x
thecrochetcrowd.com	17.32%	204.82x

Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Web attribute.

Index: A comparison of the Knitting & Crochet audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Knitting & Crochet audience is Sewing, Embroidery & Fabrics.

Content Affinity	Composition	Index
Sewing, Embroidery & Fabrics	21.64%	53.51x
Sewing, Embroidery & Quilting	8.59%	39.75x
Decoration & Fabric	0.07%	37.06x
Homemade Jewelry & Crafts	4.00%	32.59x
Arts & Crafts	1.33%	29.14x
Scrapbooking & Home Art Projects	8.69%	28.75x
Comedy Content	0.73%	23.80x
Assorted Topics (Car Rental, Travel, Fashion, Blogs)	0.24%	22.57x
Assorted Topics (Life Hacks, Housekeeping, Health Tips)	12.72%	21.28x
Mommy Bloggers	7.42%	18.70x

Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Content Affinity attribute.

Index: A comparison of the Knitting & Crochet audience to the internet population.

DEMOGRAPHICS

The Knitting & Crochet audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female