KNITTING & CROCHET

Audience Size: 1.3 Million Devices

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Explore the Knitting & Crochet Audience

Below you'll find more information about the Knitting & Crochet audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Knitting & Crochet audience.

INTERESTS

The Knitting & Crochet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Knitting & Crochet audience is Knitting Enthusiasts.

Interest	Composition	Index
Knitting Enthusiasts	77.74%	35.46x
Crochet Enthusiasts	77.04%	31.64x
Quilting Enthusiasts	41.66%	17.74x
Christmas Decorations Shoppers	36.44%	13.69x
Crafting Enthusiasts	39.94%	12.06x
Embroidery Enthusiasts	26.01%	10.61x
Home Kitchen Bakers	21.74%	9.69x
Home Kitchen Chefs	17.43%	8.94x
Gluten-Free Recipe Researchers	19.64%	8.92x
Coupon Researchers	17.73%	8.91x

Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Interest attribute.

Index: A comparison of the Knitting & Crochet audience to the internet population.

APPAREL RETAILERS

The Knitting & Crochet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Knitting & Crochet audience is Eddie Bauer.

Location	Composition	Index
Eddie Bauer	0.01%	1.47x
Calvin Klein	0.01%	1.18x
Carhartt	0.17%	1.15x
Uniqlo	0.01%	1.13x
Belk	0.01%	1.11x
Lane Bryant	0.03%	1.00x
Dressbarn	0.03%	0.95x
Aeropostale	0.02%	0.92x
The North Face	0.01%	0.92x
Urban Outfitters	0.03%	0.89x

Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Location attribute.

Index: A comparison of the Knitting & Crochet audience to the internet population.

WEBSITES

The Knitting & Crochet audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Knitting & Crochet audience is justcrochet.com.

Website	Composition	Index
justcrochet.com	1.54%	288.46x
crochet-patterns-free.com	1.13%	287.09x
bestfreecrochet.com	2.55%	286.38x
patternfish.com	1.54%	285.93x
willowyarns.com	2.36%	284.21x
crochetmemories.com	1.30%	283.77x
karlasmakingit.com	1.71%	283.49x
deramores.com	1.40%	283.45x
crochetdreamz.blogspot.com	1.19%	280.75x
knitrowan.com	2.26%	280.32x

Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Web attribute.

Index: A comparison of the Knitting & Crochet audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Knitting & Crochet audience is Sewing, Embroidery & Fabrics.

Content Affinity	Composition	Index
Sewing, Embroidery & Fabrics	27.31%	42.76x
Sewing, Embroidery & Quilting	9.81%	30.99x
Homemade Jewelry & Crafts	4.70%	26.04x
Scrapbooking & Home Art Projects	7.21%	23.47x
Arts & Crafts	1.36%	23.02x
Decoration & Fabric	0.09%	22.89x
Comedy Content	0.67%	15.96x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips)	12.11%	15.71x
Mommy Bloggers	4.88%	15.00x
Female Lifestyle Content Readers	3.43%	14.27x

Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Content Affinity attribute.

Index: A comparison of the Knitting & Crochet audience to the internet population.

DEMOGRAPHICS

The Knitting & Crochet audience resonates most for the following age and income brackets.

Age

35-44

Income

Under $25,000