KNITTING & CROCHET

Audience Size: 1.1 Million Devices

View All Audiences

Explore the Knitting & Crochet Audience

Below you'll find more information about the Knitting & Crochet audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Knitting & Crochet audience.

INTERESTS

The Knitting & Crochet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Knitting & Crochet audience is Knitting Enthusiasts.

Interest	Composition	Index
Knitting Enthusiasts	75.25%	50.64x
Crochet Enthusiasts	76.31%	46.70x
Quilting Enthusiasts	37.84%	22.73x
Christmas Decorations Shoppers	36.55%	20.06x
Crafting Enthusiasts	38.30%	17.35x
Homemade Gifts Crafters	26.16%	14.15x
Sustainable Lifestyle Enthusiasts	22.24%	13.21x
DIY Upcycle Home Project Planners	25.66%	13.17x
Home Kitchen Bakers	21.80%	12.86x
Embroidery Enthusiasts	22.20%	12.57x

Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Interest attribute.

Index: A comparison of the Knitting & Crochet audience to the internet population.

APPAREL RETAILERS

The Knitting & Crochet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Knitting & Crochet audience is Jos A. Bank Clothiers.

Location	Composition	Index
Jos A. Bank Clothiers	0.20%	0.98x
The North Face	0.01%	0.96x
Dressbarn	0.03%	0.94x
Lane Bryant	0.03%	0.93x
Free People	0.01%	0.92x
H&M	0.04%	0.90x
Chicos	0.03%	0.89x
Eddie Bauer	0.01%	0.88x
Mens Wearhouse	0.28%	0.86x
Gymboree	0.01%	0.85x

Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Location attribute.

Index: A comparison of the Knitting & Crochet audience to the internet population.

WEBSITES

The Knitting & Crochet audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Knitting & Crochet audience is crochetmemories.com.

Website	Composition	Index
crochetmemories.com	1.20%	251.27x
bestfreecrochet.com	2.17%	247.97x
justcrochet.com	1.31%	246.38x
simplycollectiblecrochet.com	3.43%	245.27x
jimmybeanswool.com	1.84%	245.00x
intheloopknitting.com	3.44%	244.40x
crochetnmore.com	1.60%	244.03x
ballstothewallsknits.com	1.21%	243.27x
deramores.com	1.64%	243.19x
crochetkim.com	6.91%	243.02x

Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Web attribute.

Index: A comparison of the Knitting & Crochet audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Knitting & Crochet audience is Sewing, Embroidery & Fabrics.

Content Affinity	Composition	Index
Sewing, Embroidery & Fabrics	24.36%	46.34x
Sewing, Embroidery & Quilting	9.31%	34.81x
Homemade Jewelry & Crafts	4.69%	28.28x
Decoration & Fabric	0.08%	25.32x
Arts & Crafts	1.35%	24.08x
Scrapbooking & Home Art Projects	8.96%	23.71x
Comedy Content	0.78%	18.44x
Assorted Topics (Life Hacks, Housekeeping, Health Tips)	13.78%	17.67x
Mommy Bloggers	6.97%	15.63x
Assorted Topics (Car Rental, Travel, Fashion, Blogs)	0.17%	15.40x

Composition Percentage: The overlap percentage between the Knitting & Crochet audience and the Content Affinity attribute.

Index: A comparison of the Knitting & Crochet audience to the internet population.

DEMOGRAPHICS

The Knitting & Crochet audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female