Explore the Korea Cluster Audience
Below you'll find more information about the Korea Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 137.1 thousand unique devices whose actions qualify for the Korea Cluster audience.
INTERESTS
The Korea Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Korea Cluster audience is Luxury Womens Brands Shoppers.
| Interest | Composition | Index |
| Luxury Womens Brands Shoppers | 23.21% | 12.16x |
| Work Visa Researchers | 23.64% | 11.76x |
| Luxury Department Store Shoppers | 23.65% | 10.67x |
| Godiva Chocolate Fans | 17.46% | 9.60x |
| Credit Cards Rewards Researchers | 15.83% | 9.59x |
| Los Angeles Mass Transit Commuters | 20.71% | 9.15x |
| Los Angeles Trip Planners | 20.21% | 9.11x |
| California Trip Planners | 19.49% | 9.10x |
| Prepaid Smartphone Shoppers | 16.38% | 7.91x |
| Korean Food Enthusiasts | 13.21% | 7.66x |
Composition Percentage:
The overlap percentage between the Korea Cluster audience and the Interest attribute.
Index: A comparison of the Korea Cluster audience to the internet population.
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APPAREL RETAILERS
The Korea Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Korea Cluster audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 0.06% | 2.56x |
| Zara | 0.04% | 2.52x |
| Banana Republic | 0.06% | 2.41x |
| American Eagle Outfitters | 0.06% | 2.40x |
| Madewell | 0.03% | 1.95x |
| Gymboree | 0.02% | 1.52x |
| Gap | 0.05% | 1.47x |
| Dressbarn | 0.04% | 1.36x |
| Lululemon | 0.05% | 1.28x |
| Michael Kors | 0.01% | 1.25x |
Composition Percentage:
The overlap percentage between the Korea Cluster audience and the Location attribute.
Index: A comparison of the Korea Cluster audience to the internet population.
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WEBSITES
The Korea Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Korea Cluster audience is ondemandkorea.com.
| Website | Composition | Index |
| ondemandkorea.com | 46.48% | 500.78x |
| rfa.org | 5.91% | 127.96x |
| dramafever.com | 3.25% | 76.26x |
| sandro-paris.com | 2.52% | 60.56x |
| radiokorea.com | 2.07% | 54.90x |
| soompi.com | 1.71% | 44.33x |
| popjulia.com | 2.51% | 42.49x |
| beyond-gaming.net | 4.19% | 39.84x |
| maangchi.com | 3.18% | 38.13x |
| allkpop.com | 7.26% | 34.85x |
Composition Percentage:
The overlap percentage between the Korea Cluster audience and the Web attribute.
Index: A comparison of the Korea Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Korea Cluster audience is As Seen On TV Products.
| Content Affinity | Composition | Index |
| As Seen On TV Products | 1.71% | 175.58x |
| Rural Living | 1.79% | 125.92x |
| Active Lifestyle Enthusiasts | 1.51% | 122.02x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 1.20% | 103.11x |
| Canada News | 0.76% | 62.94x |
| Sports - Golf, Hunting, Fishing | 1.62% | 62.40x |
| Scientology | 0.96% | 57.04x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 1.82% | 48.58x |
| K-Pop | 3.77% | 19.88x |
| French Education | 1.19% | 18.93x |
Composition Percentage:
The overlap percentage between the Korea Cluster audience and the Content Affinity attribute.
Index: A comparison of the Korea Cluster audience to the internet population.
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DEMOGRAPHICS
The Korea Cluster audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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