LATEST SPORTS NEWS

Audience Size: 8 Million Devices

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Explore the Latest Sports News Audience

Below you'll find more information about the Latest Sports News audience, broken down in different categories based on their digital and physical behaviors. These are 8 million unique devices whose actions qualify for the Latest Sports News audience.

INTERESTS

The Latest Sports News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Latest Sports News audience is NFL Fans.

Interest	Composition	Index
NFL Fans	23.34%	15.58x
Los Angeles Rams Fans	20.35%	13.72x
Notre Dame Fighting Irish Fans	22.96%	13.49x
ACC Fans	10.01%	13.49x
Cincinnati Bengals Fans	19.80%	13.39x
Ohio State Buckeyes Fans	22.07%	13.27x
March Madness Enthusiasts	19.33%	13.13x
Tennessee Titans Fans	22.47%	13.11x
Miami Heat Fans	19.15%	13.09x
San Francisco 49ers Fans	19.55%	12.97x

Composition Percentage: The overlap percentage between the Latest Sports News audience and the Interest attribute.

Index: A comparison of the Latest Sports News audience to the internet population.

APPAREL RETAILERS

The Latest Sports News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Latest Sports News audience is Saint Laurent Paris.

Location	Composition	Index
Saint Laurent Paris	0.01%	1.42x
Joe's Jeans	0.01%	1.32x
Chicos	0.06%	1.24x
Talbots	0.05%	1.21x
Patagonia	0.01%	1.20x
Urban Outfitters	0.05%	1.19x
Free People	0.02%	1.17x
Calvin Klein	0.01%	1.16x
Eddie Bauer	0.01%	1.15x
Gymboree	0.03%	1.15x

Composition Percentage: The overlap percentage between the Latest Sports News audience and the Location attribute.

Index: A comparison of the Latest Sports News audience to the internet population.

WEBSITES

The Latest Sports News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Latest Sports News audience is mfgday.com.

Website	Composition	Index
mfgday.com	0.05%	47.79x
nextimpulsesports.com	0.19%	47.15x
coachingsearch.com	0.62%	47.02x
winbuzzer.com	0.06%	46.09x
joebucsfan.com	0.25%	46.06x
sportswriters.net	0.18%	46.06x
mydish.com	0.04%	45.95x
nationalfootballpost.com	0.45%	45.60x
arcgames.com	0.07%	45.29x
sheridanhoops.com	0.22%	45.11x

Composition Percentage: The overlap percentage between the Latest Sports News audience and the Web attribute.

Index: A comparison of the Latest Sports News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Latest Sports News audience is Fantasy Sports.

Content Affinity	Composition	Index
Fantasy Sports	16.76%	12.53x
Illinois College Sports	0.25%	12.04x
Southeast College Athletics	1.54%	10.58x
Florida College Athletics	3.44%	10.18x
Pac 12 Sports	1.56%	9.96x
Sports Fanatics	47.97%	9.45x
Virginia Athletics	0.41%	9.39x
Sports Apparel	0.54%	9.25x
Texas University Athletics	3.79%	8.73x
Sports News - Team Specific	65.98%	8.67x

Composition Percentage: The overlap percentage between the Latest Sports News audience and the Content Affinity attribute.

Index: A comparison of the Latest Sports News audience to the internet population.

DEMOGRAPHICS

The Latest Sports News audience resonates most for the following age and income brackets.

Age

25-34

Income

Over $250,000