Dstillery Audiences

LATEST SPORTS NEWS

Audience Size: 10.4 Million Devices

Explore the Latest Sports News Audience

Below you'll find more information about the Latest Sports News audience, broken down in different categories based on their digital and physical behaviors. These are 10.4 million unique devices whose actions qualify for the Latest Sports News audience.

Dstillery Crafted Audiences

INTERESTS

The Latest Sports News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Latest Sports News audience is NFL Fans.

Interest Composition Index
NFL Fans 35.12% 12.16x
ESPN Enthusiasts 34.96% 11.75x
Notre Dame Fighting Irish Fans 31.04% 10.86x
ACC Fans 30.54% 10.84x
Los Angeles Rams Fans 30.07% 10.65x
Cincinnati Bengals Fans 29.00% 10.60x
Ohio State Buckeyes Fans 29.02% 10.43x
Tennessee Titans Fans 29.99% 10.42x
Kentucky Wildcats Fans 28.82% 10.29x
Miami Heat Fans 26.42% 10.25x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Interest attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Latest Sports News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Latest Sports News audience is Belk.

Location Composition Index
Belk 0.01% 1.31x
Ann Taylor 0.01% 1.18x
Jos A. Bank Clothiers 0.04% 1.17x
Chicos 0.04% 1.16x
Tommy Bahama 0.01% 1.11x
Talbots 0.03% 1.11x
White House Black Market 0.05% 1.10x
Brooks Brothers 0.02% 1.07x
Buckle 0.04% 1.05x
Journeys 0.07% 1.01x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Location attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Latest Sports News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Latest Sports News audience is footballmaven.io.

Website Composition Index
footballmaven.io 1.41% 22.81x
profootballweekly.com 1.38% 22.71x
onlygators.com 1.37% 22.25x
ndinsider.com 1.48% 22.16x
onefootdown.com 2.34% 21.93x
footballscoop.com 6.34% 21.73x
bucsnation.com 1.57% 21.14x
hoopsrumors.com 3.11% 21.05x
scout.com 5.36% 20.89x
sportspyder.com 1.68% 20.44x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Web attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Latest Sports News audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.23% 10.14x
Southeast College Athletics 0.94% 9.38x
Fantasy Sports 20.20% 9.24x
Florida College Athletics 2.50% 8.61x
Pac 12 Sports 0.73% 8.36x
Virginia Athletics 0.26% 8.30x
Sports Apparel 0.38% 7.98x
Gossip & Rumors 18.03% 7.66x
Golf Travel & Gear 6.00% 7.62x
College Sports 0.82% 7.50x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Content Affinity attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Latest Sports News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male