Dstillery Audiences

LATEST SPORTS NEWS

Audience Size: 8.1 Million Devices

Explore the Latest Sports News Audience

Below you'll find more information about the Latest Sports News audience, broken down in different categories based on their digital and physical behaviors. These are 8.1 million unique devices whose actions qualify for the Latest Sports News audience.

Dstillery Crafted Audiences

INTERESTS

The Latest Sports News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Latest Sports News audience is NFL Fans.

Interest Composition Index
NFL Fans 24.24% 14.90x
Los Angeles Rams Fans 21.07% 13.25x
Notre Dame Fighting Irish Fans 23.92% 13.24x
Cincinnati Bengals Fans 20.91% 12.96x
Ohio State Buckeyes Fans 23.55% 12.90x
March Madness Enthusiasts 19.58% 12.85x
ACC Fans 22.76% 12.82x
Tennessee Titans Fans 22.45% 12.80x
San Francisco 49ers Fans 20.10% 12.67x
Miami Heat Fans 23.89% 12.48x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Interest attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Latest Sports News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Latest Sports News audience is Free People.

Location Composition Index
Free People 0.02% 1.23x
Lululemon 0.06% 1.17x
Urban Outfitters 0.05% 1.17x
Patagonia 0.01% 1.16x
Chicos 0.06% 1.14x
LOFT 0.05% 1.14x
Madewell 0.02% 1.12x
Belk 0.02% 1.11x
The North Face 0.03% 1.10x
J. Crew 0.04% 1.09x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Location attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Latest Sports News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Latest Sports News audience is all22.com.

Website Composition Index
all22.com 1.63% 40.24x
hoopsrumors.com 1.20% 39.68x
onefootdown.com 2.67% 37.53x
ndinsider.com 1.77% 37.43x
profootballweekly.com 3.73% 37.07x
bucsnation.com 1.39% 35.71x
diehards.com 4.61% 35.66x
sportspyder.com 1.29% 35.53x
scout.com 7.57% 35.27x
sircharlesincharge.com 1.77% 33.83x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Web attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Latest Sports News audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 16.65% 12.39x
Illinois College Sports 0.37% 11.29x
Southeast College Athletics 1.67% 10.75x
Florida College Athletics 3.67% 10.14x
Pac 12 Sports 1.67% 9.69x
Virginia Athletics 0.43% 9.51x
Sports Fanatics 49.85% 9.01x
Golf Travel & Gear 8.27% 8.83x
Texas University Athletics 4.36% 8.72x
Assorted Topics #11662 (Viral Media, Paid Traffic) 2.78% 8.56x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Content Affinity attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Latest Sports News audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male