Dstillery Audiences

LATEST SPORTS NEWS

Audience Size: 9.3 Million Devices

Explore the Latest Sports News Audience

Below you'll find more information about the Latest Sports News audience, broken down in different categories based on their digital and physical behaviors. These are 9.3 million unique devices whose actions qualify for the Latest Sports News audience.

Dstillery Crafted Audiences

INTERESTS

The Latest Sports News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Latest Sports News audience is NFL Fans.

Interest Composition Index
NFL Fans 33.16% 14.00x
ESPN Enthusiasts 31.60% 13.48x
Notre Dame Fighting Irish Fans 29.30% 12.49x
ACC Fans 29.50% 12.25x
Los Angeles Rams Fans 28.46% 12.18x
Cincinnati Bengals Fans 27.44% 11.91x
Tennessee Titans Fans 28.91% 11.85x
Ohio State Buckeyes Fans 29.27% 11.74x
Kentucky Wildcats Fans 29.47% 11.72x
San Francisco 49ers Fans 27.70% 11.67x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Interest attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Latest Sports News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Latest Sports News audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.33% 1.32x
White House Black Market 0.40% 1.22x
Buckle 0.31% 1.19x
Mens Wearhouse 0.50% 1.19x
Belk 0.01% 1.18x
Bonobos 0.09% 1.16x
Johnston and Murphy 0.57% 1.14x
Topshop 0.02% 1.10x
Tommy Bahama 0.03% 1.08x
REI 0.01% 1.06x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Location attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Latest Sports News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Latest Sports News audience is profootballweekly.com.

Website Composition Index
profootballweekly.com 1.99% 27.97x
ndinsider.com 1.29% 27.66x
hoopsrumors.com 2.56% 27.49x
onefootdown.com 2.11% 27.45x
footballmaven.io 2.18% 27.27x
diehards.com 1.06% 26.82x
onlygators.com 1.52% 26.64x
withthefirstpick.com 1.83% 26.48x
bucsnation.com 1.45% 26.35x
scout.com 6.16% 25.97x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Web attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Latest Sports News audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.32% 11.06x
Southeast College Athletics 1.25% 9.98x
Fantasy Sports 19.61% 9.74x
Sports Apparel 0.32% 9.73x
Pac 12 Sports 0.97% 9.20x
Florida College Athletics 2.91% 8.98x
Virginia Athletics 0.34% 8.54x
Gossip & Rumors 20.48% 8.38x
Golf Travel & Gear 7.23% 8.17x
Sports News & Apparel 8.41% 7.84x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Content Affinity attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Latest Sports News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male