Dstillery Audiences

LATEST SPORTS NEWS

Audience Size: 10.7 Million Devices

Explore the Latest Sports News Audience

Below you'll find more information about the Latest Sports News audience, broken down in different categories based on their digital and physical behaviors. These are 10.7 million unique devices whose actions qualify for the Latest Sports News audience.

Dstillery Crafted Audiences

INTERESTS

The Latest Sports News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Latest Sports News audience is NFL Fans.

Interest Composition Index
NFL Fans 30.70% 13.83x
ESPN Enthusiasts 29.73% 13.34x
Notre Dame Fighting Irish Fans 27.51% 12.14x
ACC Fans 27.86% 12.02x
Los Angeles Rams Fans 26.97% 11.99x
Cincinnati Bengals Fans 25.72% 11.86x
Tennessee Titans Fans 27.13% 11.65x
College Football Fans 27.04% 11.51x
Ohio State Buckeyes Fans 26.87% 11.46x
San Francisco 49ers Fans 26.26% 11.45x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Interest attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Latest Sports News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Latest Sports News audience is Talbots.

Location Composition Index
Talbots 0.03% 1.24x
Belk 0.01% 1.23x
White House Black Market 0.05% 1.14x
Jos A. Bank Clothiers 0.03% 1.13x
Chicos 0.04% 1.11x
Brooks Brothers 0.02% 1.10x
Carhartt 0.29% 1.09x
Dressbarn 0.03% 1.07x
Madewell 0.02% 1.06x
Gymboree 0.04% 1.04x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Location attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Latest Sports News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Latest Sports News audience is profootballweekly.com.

Website Composition Index
profootballweekly.com 1.56% 26.20x
footballmaven.io 1.62% 26.11x
onlygators.com 1.33% 25.76x
ndinsider.com 1.31% 25.51x
onefootdown.com 2.13% 25.24x
hoopsrumors.com 2.57% 25.20x
footballscoop.com 5.40% 24.67x
bucsnation.com 1.43% 24.52x
seccountry.com 1.04% 24.13x
scout.com 5.63% 24.12x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Web attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Latest Sports News audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.26% 10.71x
Fantasy Sports 19.39% 9.76x
Southeast College Athletics 1.07% 9.54x
Sports Apparel 0.32% 9.04x
Florida College Athletics 2.67% 8.55x
Pac 12 Sports 0.82% 8.49x
Golf Travel & Gear 6.07% 8.24x
Virginia Athletics 0.29% 8.09x
Gossip & Rumors 21.92% 8.08x
Tennis, Golf & Boxing 4.33% 7.71x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Content Affinity attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Latest Sports News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male