Dstillery Audiences

LATEST SPORTS NEWS

Audience Size: 7.8 Million Devices

Explore the Latest Sports News Audience

Below you'll find more information about the Latest Sports News audience, broken down in different categories based on their digital and physical behaviors. These are 7.8 million unique devices whose actions qualify for the Latest Sports News audience.

Dstillery Crafted Audiences

INTERESTS

The Latest Sports News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Latest Sports News audience is NFL Fans.

Interest Composition Index
NFL Fans 27.55% 15.98x
ESPN Enthusiasts 26.40% 15.51x
Notre Dame Fighting Irish Fans 26.34% 14.43x
Los Angeles Rams Fans 23.11% 14.29x
Ohio State Buckeyes Fans 25.36% 14.09x
ACC Fans 24.91% 14.08x
Tennessee Titans Fans 24.06% 13.88x
Cincinnati Bengals Fans 23.38% 13.80x
San Francisco 49ers Fans 22.55% 13.64x
Kentucky Wildcats Fans 24.43% 13.34x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Interest attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Latest Sports News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Latest Sports News audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.19% 1.30x
Columbia 0.01% 1.23x
Chicos 0.06% 1.23x
Belk 0.02% 1.22x
Ann Taylor 0.03% 1.16x
Brooks Brothers 0.04% 1.16x
The North Face 0.03% 1.16x
Talbots 0.06% 1.16x
Michael Kors 0.02% 1.14x
LL Bean 0.01% 1.13x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Location attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Latest Sports News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Latest Sports News audience is all22.com.

Website Composition Index
all22.com 1.34% 47.19x
hoopsrumors.com 1.30% 45.01x
onefootdown.com 2.53% 44.57x
ndinsider.com 1.68% 44.16x
profootballweekly.com 3.43% 43.93x
diehards.com 3.86% 42.59x
bucsnation.com 1.43% 41.42x
scout.com 6.84% 40.48x
sportspyder.com 1.40% 40.05x
dallascowboys.com 3.05% 39.12x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Web attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Latest Sports News audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 16.04% 13.60x
Illinois College Sports 0.53% 11.19x
Southeast College Athletics 1.93% 11.13x
Florida College Athletics 3.97% 10.52x
Pac 12 Sports 1.83% 9.86x
Virginia Athletics 0.50% 9.71x
Sports Apparel 0.58% 9.68x
Golf Travel & Gear 8.25% 9.37x
Sports Fanatics 52.49% 9.24x
News Cluster 26.50% 9.23x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Content Affinity attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Latest Sports News audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male