Dstillery Audiences

LATEST SPORTS NEWS

Audience Size: 7.4 Million Devices

Explore the Latest Sports News Audience

Below you'll find more information about the Latest Sports News audience, broken down in different categories based on their digital and physical behaviors. These are 7.4 million unique devices whose actions qualify for the Latest Sports News audience.

Dstillery Crafted Audiences

INTERESTS

The Latest Sports News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Latest Sports News audience is NFL Fans.

Interest Composition Index
NFL Fans 28.32% 12.70x
ESPN Enthusiasts 27.70% 12.32x
ACC Fans 27.54% 11.68x
Notre Dame Fighting Irish Fans 28.17% 11.61x
Florida State Seminoles Fans 29.61% 11.12x
College Football Fans 26.47% 10.99x
San Francisco 49ers Fans 23.66% 10.98x
Olympic Sports Enthusiasts 28.05% 10.94x
Los Angeles Rams Fans 24.24% 10.86x
NCAA Fans 21.40% 10.83x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Interest attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Latest Sports News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Latest Sports News audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.37x
Jos A. Bank Clothiers 0.02% 1.25x
Eddie Bauer 0.01% 1.17x
Chicos 0.03% 1.16x
Mens Wearhouse 0.04% 1.14x
Talbots 0.01% 1.08x
White House Black Market 0.02% 1.08x
Carhartt 0.25% 1.04x
LOFT 0.02% 1.03x
J. Crew 0.01% 1.00x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Location attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Latest Sports News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Latest Sports News audience is withthefirstpick.com.

Website Composition Index
withthefirstpick.com 2.37% 23.29x
footballscoop.com 8.63% 22.94x
nflanalysis.net 1.42% 22.91x
onefootdown.com 2.03% 22.89x
bucsnation.com 3.26% 22.51x
profootballrumors.com 7.17% 22.29x
nflmocks.com 2.55% 22.23x
hoopsrumors.com 6.61% 22.22x
slamonline.com 1.90% 21.66x
thedraftnetwork.com 4.02% 21.50x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Web attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Latest Sports News audience is Florida College Athletics.

Content Affinity Composition Index
Florida College Athletics 0.55% 9.78x
Illinois College Sports 0.26% 9.41x
Southeast College Athletics 0.71% 9.27x
Virginia Athletics 0.09% 9.20x
Pac 12 Sports 0.82% 8.98x
College Sports 0.21% 8.92x
Motorsports 0.34% 8.49x
Fantasy Sports 15.08% 8.39x
Upstate New York State Athletics 0.02% 8.33x
Gossip & Rumors 20.32% 8.19x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Content Affinity attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Latest Sports News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male