Dstillery Audiences

LATEST SPORTS NEWS

Audience Size: 7.2 Million Devices

Explore the Latest Sports News Audience

Below you'll find more information about the Latest Sports News audience, broken down in different categories based on their digital and physical behaviors. These are 7.2 million unique devices whose actions qualify for the Latest Sports News audience.

Dstillery Crafted Audiences

INTERESTS

The Latest Sports News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Latest Sports News audience is NFL Fans.

Interest Composition Index
NFL Fans 29.22% 13.06x
ESPN Enthusiasts 29.11% 12.63x
Notre Dame Fighting Irish Fans 29.33% 11.75x
ACC Fans 28.11% 11.73x
San Francisco 49ers Fans 24.74% 11.29x
College Football Fans 27.20% 11.26x
Olympic Sports Enthusiasts 28.89% 11.26x
Florida State Seminoles Fans 30.14% 11.15x
Cincinnati Bengals Fans 24.82% 11.07x
Los Angeles Rams Fans 25.46% 11.05x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Interest attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Latest Sports News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Latest Sports News audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.48x
Carhartt 0.06% 1.05x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Location attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Latest Sports News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Latest Sports News audience is onefootdown.com.

Website Composition Index
onefootdown.com 1.66% 23.66x
ndinsider.com 1.35% 23.52x
footballscoop.com 12.13% 23.47x
nflanalysis.net 1.98% 22.41x
titansized.com 1.49% 22.09x
nflmocks.com 3.55% 22.05x
gbmwolverine.com 2.13% 22.05x
deathvalleyvoice.com 1.74% 22.04x
caneswarning.com 1.14% 21.87x
hoopsrumors.com 5.70% 21.83x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Web attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Latest Sports News audience is Florida College Athletics.

Content Affinity Composition Index
Florida College Athletics 0.75% 10.43x
Upstate New York State Athletics 0.02% 9.58x
Fantasy Sports 14.75% 9.54x
Gossip & Rumors 17.92% 9.50x
Tennis, Golf & Boxing 1.01% 9.24x
College Sports 0.27% 8.96x
Motorsports 0.49% 8.92x
Illinois College Sports 0.21% 8.85x
Southeast College Athletics 0.63% 8.65x
Horse Racing 0.27% 8.59x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Content Affinity attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Latest Sports News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male