Dstillery Audiences

LATEST SPORTS NEWS

Audience Size: 7.7 Million Devices

Explore the Latest Sports News Audience

Below you'll find more information about the Latest Sports News audience, broken down in different categories based on their digital and physical behaviors. These are 7.7 million unique devices whose actions qualify for the Latest Sports News audience.

Dstillery Crafted Audiences

INTERESTS

The Latest Sports News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Latest Sports News audience is NFL Fans.

Interest Composition Index
NFL Fans 20.30% 16.65x
ESPN Enthusiasts 19.26% 15.96x
Los Angeles Rams Fans 16.92% 15.06x
Notre Dame Fighting Irish Fans 18.69% 15.05x
ACC Fans 19.18% 14.47x
NBA Fans 18.94% 14.47x
Tennessee Titans Fans 18.64% 14.43x
San Francisco 49ers Fans 17.45% 14.34x
NCAA Football Fans 18.29% 14.34x
Ohio State Buckeyes Fans 18.55% 14.28x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Interest attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Latest Sports News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Latest Sports News audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.42% 1.38x
Express Outlets 0.01% 1.27x
Brooks Brothers 0.04% 1.24x
Supreme 0.01% 1.21x
Mens Wearhouse 0.59% 1.20x
White House Black Market 0.33% 1.19x
Johnston and Murphy 0.35% 1.19x
Buckle 0.25% 1.17x
Bonobos 0.09% 1.16x
Chicos 0.08% 1.15x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Location attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Latest Sports News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Latest Sports News audience is profootballweekly.com.

Website Composition Index
profootballweekly.com 2.62% 27.63x
onefootdown.com 2.26% 27.59x
ndinsider.com 1.50% 27.39x
onlygators.com 1.19% 26.85x
bucsnation.com 1.37% 26.48x
hoopsrumors.com 2.49% 26.40x
footballscoop.com 3.44% 26.40x
diehards.com 2.05% 25.91x
drafttek.com 1.21% 25.33x
rivals.com 11.42% 25.24x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Web attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Latest Sports News audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.43% 11.68x
Fantasy Sports 15.02% 11.65x
Southeast College Athletics 1.72% 10.87x
Pac 12 Sports 1.40% 9.84x
Florida College Athletics 3.73% 9.80x
Sports Apparel 0.48% 9.66x
Virginia Athletics 0.44% 9.36x
College Sports 1.14% 8.51x
Sports News & Apparel 10.33% 8.34x
Golf Travel & Gear 8.74% 8.21x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Content Affinity attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Latest Sports News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male