Dstillery Audiences

LATEST SPORTS NEWS

Audience Size: 6.5 Million Devices

Explore the Latest Sports News Audience

Below you'll find more information about the Latest Sports News audience, broken down in different categories based on their digital and physical behaviors. These are 6.5 million unique devices whose actions qualify for the Latest Sports News audience.

Dstillery Crafted Audiences

INTERESTS

The Latest Sports News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Latest Sports News audience is ESPN Enthusiasts.

Interest Composition Index
ESPN Enthusiasts 24.42% 12.70x
Beijing 2022 Winter Olympics Digital Spectators 28.60% 12.26x
ACC Fans 24.91% 11.90x
NFL Fans 25.35% 11.88x
Notre Dame Fighting Irish Fans 24.69% 11.80x
Miami Dolphins Fans 24.05% 11.71x
South Carolina Gamecocks Fans 24.48% 11.61x
Houston Texans Fans 23.42% 11.54x
San Francisco 49ers Fans 24.48% 11.45x
Olympic Sports Enthusiasts 23.12% 11.43x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Interest attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Latest Sports News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Latest Sports News audience is Chicos.

Location Composition Index
Chicos 0.02% 1.23x
Zumiez 0.01% 1.06x
Express 0.02% 1.06x
Lane Bryant 0.02% 1.04x
Buckle 0.02% 1.03x
Carhartt 0.18% 1.01x
Mens Wearhouse 0.02% 1.00x
White House Black Market 0.01% 0.98x
The Childrens Place 0.02% 0.96x
Victoria's Secret 0.02% 0.94x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Location attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Latest Sports News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Latest Sports News audience is withthefirstpick.com.

Website Composition Index
withthefirstpick.com 1.21% 21.57x
footballscoop.com 9.35% 21.54x
onefootdown.com 2.25% 21.52x
bucsnation.com 2.30% 21.14x
profootballrumors.com 3.22% 21.09x
deathvalleyvoice.com 3.85% 20.98x
hoopsrumors.com 6.03% 20.76x
nflmocks.com 1.51% 20.48x
offtackleempire.com 1.56% 20.32x
slamonline.com 1.47% 20.13x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Web attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Latest Sports News audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 11.31% 9.58x
Southeast College Athletics 1.27% 9.00x
Florida College Athletics 0.75% 8.97x
College Sports 0.21% 8.84x
Illinois College Sports 0.42% 8.80x
Virginia Athletics 0.10% 8.47x
Pac 12 Sports 1.07% 8.46x
Texas University Athletics 3.83% 7.85x
Motorsports 0.19% 7.53x
Upstate New York State Athletics 0.02% 7.52x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Content Affinity attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Latest Sports News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male