Dstillery Audiences

LATEST SPORTS NEWS

Audience Size: 8 Million Devices

Explore the Latest Sports News Audience

Below you'll find more information about the Latest Sports News audience, broken down in different categories based on their digital and physical behaviors. These are 8 million unique devices whose actions qualify for the Latest Sports News audience.

Dstillery Crafted Audiences

INTERESTS

The Latest Sports News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Latest Sports News audience is NFL Fans.

Interest Composition Index
NFL Fans 23.34% 15.58x
Los Angeles Rams Fans 20.35% 13.72x
Notre Dame Fighting Irish Fans 22.96% 13.49x
ACC Fans 10.01% 13.49x
Cincinnati Bengals Fans 19.80% 13.39x
Ohio State Buckeyes Fans 22.07% 13.27x
March Madness Enthusiasts 19.33% 13.13x
Tennessee Titans Fans 22.47% 13.11x
Miami Heat Fans 19.15% 13.09x
San Francisco 49ers Fans 19.55% 12.97x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Interest attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Latest Sports News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Latest Sports News audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.01% 1.42x
Joe's Jeans 0.01% 1.32x
Chicos 0.06% 1.24x
Talbots 0.05% 1.21x
Patagonia 0.01% 1.20x
Urban Outfitters 0.05% 1.19x
Free People 0.02% 1.17x
Calvin Klein 0.01% 1.16x
Eddie Bauer 0.01% 1.15x
Gymboree 0.03% 1.15x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Location attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Latest Sports News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Latest Sports News audience is mfgday.com.

Website Composition Index
mfgday.com 0.05% 47.79x
nextimpulsesports.com 0.19% 47.15x
coachingsearch.com 0.62% 47.02x
winbuzzer.com 0.06% 46.09x
joebucsfan.com 0.25% 46.06x
sportswriters.net 0.18% 46.06x
mydish.com 0.04% 45.95x
nationalfootballpost.com 0.45% 45.60x
arcgames.com 0.07% 45.29x
sheridanhoops.com 0.22% 45.11x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Web attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Latest Sports News audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 16.76% 12.53x
Illinois College Sports 0.25% 12.04x
Southeast College Athletics 1.54% 10.58x
Florida College Athletics 3.44% 10.18x
Pac 12 Sports 1.56% 9.96x
Sports Fanatics 47.97% 9.45x
Virginia Athletics 0.41% 9.39x
Sports Apparel 0.54% 9.25x
Texas University Athletics 3.79% 8.73x
Sports News - Team Specific 65.98% 8.67x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Content Affinity attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Latest Sports News audience resonates most for the following age and income brackets.
Age
25-34
Income
Over $250,000