Dstillery Audiences

LATEST SPORTS NEWS

Audience Size: 8.1 Million Devices

Explore the Latest Sports News Audience

Below you'll find more information about the Latest Sports News audience, broken down in different categories based on their digital and physical behaviors. These are 8.1 million unique devices whose actions qualify for the Latest Sports News audience.

Dstillery Crafted Audiences

INTERESTS

The Latest Sports News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Latest Sports News audience is NFL Fans.

Interest Composition Index
NFL Fans 28.46% 13.01x
ESPN Enthusiasts 28.97% 12.51x
ACC Fans 28.58% 11.68x
Notre Dame Fighting Irish Fans 29.47% 11.67x
Olympic Sports Enthusiasts 29.01% 11.22x
San Francisco 49ers Fans 24.07% 11.17x
Los Angeles Rams Fans 24.73% 11.13x
College Football Fans 27.08% 11.10x
Florida State Seminoles Fans 29.78% 11.04x
Kansas City Chiefs Fans 25.22% 10.98x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Interest attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Latest Sports News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Latest Sports News audience is Talbots.

Location Composition Index
Talbots 0.01% 1.17x
Eddie Bauer 0.01% 1.13x
Chicos 0.02% 1.12x
White House Black Market 0.02% 1.11x
Gap 0.02% 1.09x
Jos A. Bank Clothiers 0.02% 1.07x
Express 0.02% 1.06x
Carhartt 0.22% 1.01x
H&M 0.01% 1.01x
J. Crew 0.01% 1.01x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Location attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Latest Sports News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Latest Sports News audience is onefootdown.com.

Website Composition Index
onefootdown.com 1.97% 22.05x
footballscoop.com 9.86% 21.81x
bucsnation.com 3.43% 21.77x
ndinsider.com 1.29% 21.76x
withthefirstpick.com 3.19% 21.57x
nflanalysis.net 1.80% 21.24x
nflmocks.com 3.38% 20.92x
hoopsrumors.com 6.33% 20.58x
uni-watch.com 1.28% 20.57x
elitesportsny.com 1.00% 20.48x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Web attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Latest Sports News audience is Florida College Athletics.

Content Affinity Composition Index
Florida College Athletics 0.70% 10.37x
Fantasy Sports 13.11% 9.90x
Illinois College Sports 0.24% 9.45x
Southeast College Athletics 0.74% 9.45x
Gossip & Rumors 19.59% 9.22x
Upstate New York State Athletics 0.03% 9.17x
College Sports 0.25% 9.15x
Virginia Athletics 0.13% 9.12x
Pac 12 Sports 0.83% 8.92x
Motorsports 0.45% 8.71x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Content Affinity attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Latest Sports News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male