Dstillery Audiences

LATEST SPORTS NEWS

Audience Size: 4.8 Million Devices

Explore the Latest Sports News Audience

Below you'll find more information about the Latest Sports News audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Latest Sports News audience.

Dstillery Crafted Audiences

INTERESTS

The Latest Sports News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Latest Sports News audience is NFL Fans.

Interest Composition Index
NFL Fans 31.46% 11.66x
ESPN Enthusiasts 30.38% 11.38x
Miami Heat Fans 26.42% 10.25x
ACC Fans 28.46% 10.11x
Notre Dame Fighting Irish Fans 27.89% 10.10x
Los Angeles Rams Fans 27.18% 9.98x
College Football Fans 28.74% 9.95x
MLB Fans 25.59% 9.93x
Olympic Sports Enthusiasts 31.86% 9.87x
NCAA Fans 24.95% 9.77x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Interest attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Latest Sports News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Latest Sports News audience is White House Black Market.

Location Composition Index
White House Black Market 0.01% 1.31x
Banana Republic 0.01% 1.20x
LOFT 0.01% 1.18x
Mens Wearhouse 0.02% 1.16x
Journeys 0.02% 1.15x
Buckle 0.01% 1.15x
Victoria's Secret 0.01% 1.09x
Express 0.01% 1.05x
Chicos 0.01% 1.05x
Carhartt 0.17% 1.05x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Location attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Latest Sports News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Latest Sports News audience is withthefirstpick.com.

Website Composition Index
withthefirstpick.com 3.15% 20.09x
ndinsider.com 1.47% 19.84x
onefootdown.com 2.07% 19.83x
scout.com 2.89% 19.70x
hoopsrumors.com 3.36% 19.67x
footballscoop.com 6.55% 19.44x
nflmocks.com 4.85% 19.33x
bucsnation.com 2.50% 19.26x
slapthesign.com 1.22% 19.19x
offtackleempire.com 1.06% 18.95x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Web attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Latest Sports News audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.16% 10.46x
Southeast College Athletics 0.62% 9.85x
Florida College Athletics 1.59% 9.62x
Pac 12 Sports 0.36% 9.19x
Virginia Athletics 0.17% 8.76x
College Sports 0.52% 8.72x
Gossip & Rumors 19.71% 8.59x
Fantasy Sports 17.90% 8.57x
Tennis, Golf & Boxing 2.67% 8.09x
Upstate New York State Athletics 0.06% 8.07x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Content Affinity attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Latest Sports News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male