Dstillery Audiences

LATEST SPORTS NEWS

Audience Size: 9.6 Million Devices

Explore the Latest Sports News Audience

Below you'll find more information about the Latest Sports News audience, broken down in different categories based on their digital and physical behaviors. These are 9.6 million unique devices whose actions qualify for the Latest Sports News audience.

Dstillery Crafted Audiences

INTERESTS

The Latest Sports News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Latest Sports News audience is NFL Fans.

Interest Composition Index
NFL Fans 30.67% 12.91x
ESPN Enthusiasts 30.13% 12.59x
ACC Fans 28.30% 11.27x
Notre Dame Fighting Irish Fans 27.98% 11.23x
College Football Fans 27.59% 11.12x
Los Angeles Rams Fans 27.44% 11.03x
MLB Fans 24.73% 10.98x
Cincinnati Bengals Fans 26.58% 10.81x
Olympic Sports Enthusiasts 30.77% 10.77x
San Francisco 49ers Fans 27.32% 10.74x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Interest attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Latest Sports News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Latest Sports News audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.58x
Journeys 0.01% 1.13x
Maurices 0.02% 1.11x
Mens Wearhouse 0.01% 1.10x
Carhartt 0.18% 1.09x
Victoria's Secret 0.01% 1.07x
Old Navy 0.01% 0.96x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Location attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Latest Sports News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Latest Sports News audience is footballscoop.com.

Website Composition Index
footballscoop.com 5.27% 21.40x
ndinsider.com 1.20% 21.32x
onefootdown.com 1.99% 21.12x
hoopsrumors.com 3.22% 20.88x
scout.com 3.34% 20.55x
bucsnation.com 1.91% 20.53x
slapthesign.com 1.22% 20.43x
withthefirstpick.com 3.43% 20.14x
sportspyder.com 1.35% 20.11x
bleacherreport.com 1.74% 19.91x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Web attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Latest Sports News audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.17% 11.19x
Southeast College Athletics 0.67% 10.64x
Fantasy Sports 16.73% 10.35x
Florida College Athletics 1.73% 10.34x
Pac 12 Sports 0.39% 9.87x
Virginia Athletics 0.19% 9.41x
College Sports 0.58% 9.04x
Gossip & Rumors 19.31% 9.00x
Tennis, Golf & Boxing 2.92% 8.64x
Upstate New York State Athletics 0.07% 8.53x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Content Affinity attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Latest Sports News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male