Dstillery Audiences

LATEST SPORTS NEWS

Audience Size: 7.6 Million Devices

Explore the Latest Sports News Audience

Below you'll find more information about the Latest Sports News audience, broken down in different categories based on their digital and physical behaviors. These are 7.6 million unique devices whose actions qualify for the Latest Sports News audience.

Dstillery Crafted Audiences

INTERESTS

The Latest Sports News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Latest Sports News audience is NFL Fans.

Interest Composition Index
NFL Fans 25.73% 17.45x
ESPN Enthusiasts 24.02% 16.59x
Notre Dame Fighting Irish Fans 22.57% 16.25x
Los Angeles Rams Fans 20.43% 15.98x
Ohio State Buckeyes Fans 22.23% 15.58x
Tennessee Titans Fans 21.70% 15.44x
Cincinnati Bengals Fans 20.51% 15.39x
ACC Fans 22.72% 15.32x
San Francisco 49ers Fans 20.56% 15.30x
Miami Dolphins Fans 18.59% 15.02x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Interest attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Latest Sports News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Latest Sports News audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.31% 1.32x
Mens Wearhouse 0.41% 1.08x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Location attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Latest Sports News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Latest Sports News audience is all22.com.

Website Composition Index
all22.com 1.14% 39.85x
hoopsrumors.com 1.31% 39.33x
profootballweekly.com 3.46% 38.26x
onefootdown.com 2.67% 38.06x
ndinsider.com 1.83% 37.87x
diehards.com 3.38% 37.14x
bucsnation.com 1.58% 35.71x
scout.com 6.23% 35.31x
onlygators.com 1.20% 35.29x
sportspyder.com 1.58% 35.02x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Web attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Latest Sports News audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 15.67% 12.78x
Southeast College Athletics 1.99% 10.84x
Florida College Athletics 4.09% 9.96x
Pac 12 Sports 1.68% 9.74x
Golf Travel & Gear 8.56% 8.80x
Sports News & Apparel 11.69% 8.61x
News Cluster 30.86% 8.55x
Texas University Athletics 5.06% 8.23x
Sports Fanatics 56.97% 8.08x
Tennis, Golf & Boxing 5.71% 7.98x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Content Affinity attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Latest Sports News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male