Explore the Latest Sports News Audience
Below you'll find more information about the Latest Sports News audience, broken down in different categories based on their digital and physical behaviors. These are 7.8 million unique devices whose actions qualify for the Latest Sports News audience.
INTERESTS
The Latest Sports News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Latest Sports News audience is NFL Fans.
| Interest | Composition | Index |
| NFL Fans | 27.55% | 15.98x |
| ESPN Enthusiasts | 26.40% | 15.51x |
| Notre Dame Fighting Irish Fans | 26.34% | 14.43x |
| Los Angeles Rams Fans | 23.11% | 14.29x |
| Ohio State Buckeyes Fans | 25.36% | 14.09x |
| ACC Fans | 24.91% | 14.08x |
| Tennessee Titans Fans | 24.06% | 13.88x |
| Cincinnati Bengals Fans | 23.38% | 13.80x |
| San Francisco 49ers Fans | 22.55% | 13.64x |
| Kentucky Wildcats Fans | 24.43% | 13.34x |
Composition Percentage:
The overlap percentage between the Latest Sports News audience and the Interest attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
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APPAREL RETAILERS
The Latest Sports News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Latest Sports News audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.19% | 1.30x |
| Columbia | 0.01% | 1.23x |
| Chicos | 0.06% | 1.23x |
| Belk | 0.02% | 1.22x |
| Ann Taylor | 0.03% | 1.16x |
| Brooks Brothers | 0.04% | 1.16x |
| The North Face | 0.03% | 1.16x |
| Talbots | 0.06% | 1.16x |
| Michael Kors | 0.02% | 1.14x |
| LL Bean | 0.01% | 1.13x |
Composition Percentage:
The overlap percentage between the Latest Sports News audience and the Location attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
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WEBSITES
The Latest Sports News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Latest Sports News audience is all22.com.
| Website | Composition | Index |
| all22.com | 1.34% | 47.19x |
| hoopsrumors.com | 1.30% | 45.01x |
| onefootdown.com | 2.53% | 44.57x |
| ndinsider.com | 1.68% | 44.16x |
| profootballweekly.com | 3.43% | 43.93x |
| diehards.com | 3.86% | 42.59x |
| bucsnation.com | 1.43% | 41.42x |
| scout.com | 6.84% | 40.48x |
| sportspyder.com | 1.40% | 40.05x |
| dallascowboys.com | 3.05% | 39.12x |
Composition Percentage:
The overlap percentage between the Latest Sports News audience and the Web attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Latest Sports News audience is Fantasy Sports.
| Content Affinity | Composition | Index |
| Fantasy Sports | 16.04% | 13.60x |
| Illinois College Sports | 0.53% | 11.19x |
| Southeast College Athletics | 1.93% | 11.13x |
| Florida College Athletics | 3.97% | 10.52x |
| Pac 12 Sports | 1.83% | 9.86x |
| Virginia Athletics | 0.50% | 9.71x |
| Sports Apparel | 0.58% | 9.68x |
| Golf Travel & Gear | 8.25% | 9.37x |
| Sports Fanatics | 52.49% | 9.24x |
| News Cluster | 26.50% | 9.23x |
Composition Percentage:
The overlap percentage between the Latest Sports News audience and the Content Affinity attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
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DEMOGRAPHICS
The Latest Sports News audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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