Dstillery Audiences

LATEST SPORTS NEWS

Audience Size: 7.7 Million Devices

Explore the Latest Sports News Audience

Below you'll find more information about the Latest Sports News audience, broken down in different categories based on their digital and physical behaviors. These are 7.7 million unique devices whose actions qualify for the Latest Sports News audience.

Dstillery Crafted Audiences

INTERESTS

The Latest Sports News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Latest Sports News audience is NFL Fans.

Interest Composition Index
NFL Fans 28.71% 13.74x
ESPN Enthusiasts 30.14% 13.22x
ACC Fans 29.21% 12.19x
Notre Dame Fighting Irish Fans 29.85% 12.10x
College Football Fans 27.50% 11.66x
Olympic Sports Enthusiasts 28.93% 11.59x
Los Angeles Rams Fans 25.73% 11.59x
Cincinnati Bengals Fans 24.66% 11.54x
MLB Fans 23.66% 11.51x
NCAA Fans 22.54% 11.40x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Interest attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Latest Sports News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Latest Sports News audience is Express.

Location Composition Index
Express 0.02% 1.22x
Chicos 0.01% 1.18x
Buckle 0.01% 1.15x
Maurices 0.02% 1.13x
Old Navy 0.02% 1.11x
Gap 0.01% 1.11x
Carhartt 0.14% 1.09x
Mens Wearhouse 0.01% 1.03x
Zumiez 0.01% 1.00x
Aeropostale 0.01% 0.97x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Location attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Latest Sports News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Latest Sports News audience is ndinsider.com.

Website Composition Index
ndinsider.com 1.47% 23.63x
scout.com 1.34% 23.63x
onefootdown.com 1.79% 23.26x
slamonline.com 1.72% 22.81x
footballscoop.com 13.25% 22.48x
bucsnation.com 2.41% 22.19x
profootballrumors.com 6.56% 22.04x
titansized.com 1.74% 22.02x
nflanalysis.net 2.15% 21.87x
thebiglead.com 14.20% 21.76x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Web attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Latest Sports News audience is Florida College Athletics.

Content Affinity Composition Index
Florida College Athletics 0.93% 11.60x
Southeast College Athletics 0.41% 11.55x
Illinois College Sports 0.10% 11.42x
College Sports 0.29% 10.79x
Virginia Athletics 0.10% 10.48x
Pac 12 Sports 0.31% 10.41x
Gossip & Rumors 17.09% 10.16x
Tennis, Golf & Boxing 1.50% 9.99x
Motorsports 0.59% 9.98x
Upstate New York State Athletics 0.03% 9.78x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Content Affinity attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Latest Sports News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male