Dstillery Audiences

LATEST SPORTS NEWS

Audience Size: 5.2 Million Devices

Explore the Latest Sports News Audience

Below you'll find more information about the Latest Sports News audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the Latest Sports News audience.

Dstillery Crafted Audiences

INTERESTS

The Latest Sports News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Latest Sports News audience is ESPN Enthusiasts.

Interest Composition Index
ESPN Enthusiasts 24.83% 13.46x
Olympic Sports Enthusiasts 37.16% 13.21x
ACC Fans 26.65% 12.72x
Notre Dame Fighting Irish Fans 26.78% 12.38x
Beijing 2022 Winter Olympics Digital Spectators 31.95% 12.27x
NFL Fans 27.88% 12.02x
South Carolina Gamecocks Fans 27.62% 11.84x
Los Angeles Rams Fans 19.80% 11.79x
Houston Texans Fans 27.30% 11.74x
Miami Dolphins Fans 28.54% 11.59x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Interest attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Latest Sports News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Latest Sports News audience is Old Navy.

Location Composition Index
Old Navy 0.03% 1.33x
J. Crew 0.01% 1.22x
Lane Bryant 0.01% 1.18x
Lululemon 0.01% 1.18x
Gap 0.01% 1.16x
Chicos 0.02% 1.15x
LOFT 0.01% 1.14x
Dressbarn 0.01% 1.13x
Aeropostale 0.02% 1.13x
Buckle 0.02% 1.05x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Location attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Latest Sports News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Latest Sports News audience is profootballrumors.com.

Website Composition Index
profootballrumors.com 2.13% 27.14x
onefootdown.com 2.38% 26.60x
bucsnation.com 1.68% 26.07x
deathvalleyvoice.com 2.32% 26.06x
nflanalysis.net 1.18% 25.55x
thedraftnetwork.com 2.27% 25.43x
footballscoop.com 8.60% 25.13x
hoopsrumors.com 7.85% 24.60x
slamonline.com 1.44% 24.23x
dawgnation.com 2.30% 24.02x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Web attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Latest Sports News audience is Southeast College Athletics.

Content Affinity Composition Index
Southeast College Athletics 0.97% 10.04x
Florida College Athletics 0.58% 9.98x
College Sports 0.15% 9.96x
Illinois College Sports 0.33% 9.68x
Virginia Athletics 0.07% 8.96x
Pac 12 Sports 0.83% 8.78x
New England & Ivy League Sports 0.42% 8.12x
Texas University Athletics 3.39% 8.09x
Fantasy Sports 13.51% 7.80x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.27% 7.48x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Content Affinity attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Latest Sports News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male