Dstillery Audiences

LATEST SPORTS NEWS

Audience Size: 7.2 Million Devices

Explore the Latest Sports News Audience

Below you'll find more information about the Latest Sports News audience, broken down in different categories based on their digital and physical behaviors. These are 7.2 million unique devices whose actions qualify for the Latest Sports News audience.

Dstillery Crafted Audiences

INTERESTS

The Latest Sports News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Latest Sports News audience is NFL Fans.

Interest Composition Index
NFL Fans 25.08% 12.73x
ESPN Enthusiasts 23.67% 12.14x
Notre Dame Fighting Irish Fans 21.75% 11.68x
Los Angeles Rams Fans 20.99% 11.42x
Ohio State Buckeyes Fans 21.30% 11.30x
Tennessee Titans Fans 21.04% 11.27x
ACC Fans 22.26% 11.24x
NCAA Football Fans 21.63% 11.21x
Kentucky Wildcats Fans 21.45% 10.95x
Tampa Bay Buccaneers Fans 21.26% 10.91x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Interest attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Latest Sports News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Latest Sports News audience is Supreme.

Location Composition Index
Supreme 0.02% 1.42x
Jos A. Bank Clothiers 0.43% 1.34x
Johnston and Murphy 0.18% 1.25x
Hugo Boss 0.04% 1.24x
Uniqlo 0.02% 1.24x
Talbots 0.06% 1.23x
Chicos 0.09% 1.18x
Belk 0.02% 1.18x
Ann Taylor 0.03% 1.17x
Buckle 0.21% 1.16x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Location attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Latest Sports News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Latest Sports News audience is profootballweekly.com.

Website Composition Index
profootballweekly.com 3.07% 29.93x
onefootdown.com 2.47% 29.86x
ndinsider.com 1.68% 29.59x
hoopsrumors.com 1.75% 28.92x
bucsnation.com 1.44% 28.80x
diehards.com 2.93% 28.71x
onlygators.com 1.34% 28.60x
sportspyder.com 1.69% 27.29x
rivals.com 12.50% 27.25x
profootballtalk.nbcsports.com 13.31% 27.14x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Web attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Latest Sports News audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 14.89% 9.62x
Illinois College Sports 0.45% 9.44x
Southeast College Athletics 1.73% 8.88x
Florida College Athletics 3.79% 8.32x
Pac 12 Sports 1.60% 8.09x
Virginia Athletics 0.40% 7.66x
Sports Apparel 0.52% 7.62x
College Sports 1.11% 7.04x
Sports News & Apparel 10.61% 6.93x
Alternative Streaming Services 0.20% 6.81x
Composition Percentage: The overlap percentage between the Latest Sports News audience and the Content Affinity attribute.
Index: A comparison of the Latest Sports News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Latest Sports News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male