Dstillery Audiences

LATIN AMERICAN NEWS

Audience Size: 348.3 Thousand Devices

Explore the Latin American News Audience

Below you'll find more information about the Latin American News audience, broken down in different categories based on their digital and physical behaviors. These are 348.3 thousand unique devices whose actions qualify for the Latin American News audience.

Dstillery Crafted Audiences

INTERESTS

The Latin American News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Latin American News audience is Readers of South American Content.

Interest Composition Index
Readers of South American Content 93.62% 35.13x
Readers of Spanish Content 71.45% 32.18x
Readers of Panamanian Content 73.94% 29.07x
Colombia Trip Planners 78.83% 28.08x
Readers of Belizean Content 80.81% 27.59x
Readers of Cuban Content 61.66% 27.34x
Readers of Colombian Content 76.16% 27.25x
Readers of Caribbean Content 70.43% 25.93x
Readers of El Salvadoran Content 69.44% 25.93x
Readers of Mexican Content 73.46% 24.98x
Composition Percentage: The overlap percentage between the Latin American News audience and the Interest attribute.
Index: A comparison of the Latin American News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Latin American News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Latin American News audience is Zara.

Location Composition Index
Zara 0.07% 3.34x
The Childrens Place 0.10% 2.51x
Armani 0.04% 2.37x
Michael Kors 0.04% 2.35x
Gap 0.19% 2.27x
Lululemon 0.08% 1.96x
Aeropostale 0.06% 1.86x
Coach 0.09% 1.85x
Express 0.04% 1.80x
Kate Spade 0.03% 1.75x
Composition Percentage: The overlap percentage between the Latin American News audience and the Location attribute.
Index: A comparison of the Latin American News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Latin American News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Latin American News audience is elespectador.com.

Website Composition Index
elespectador.com 18.17% 739.66x
elcomercio.com 18.66% 671.08x
eltiempo.com 31.45% 649.21x
eluniverso.com 10.04% 572.20x
colombia.com 18.34% 550.13x
infobae.com 38.55% 418.56x
canalrcn.com 6.40% 371.64x
quien.com 7.19% 366.07x
informe21.com 7.80% 331.41x
elperiodico.com 7.18% 327.88x
Composition Percentage: The overlap percentage between the Latin American News audience and the Web attribute.
Index: A comparison of the Latin American News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Latin American News audience is Peru Media.

Content Affinity Composition Index
Peru Media 21.84% 176.57x
Spanish Lifestyle & Health 13.95% 168.45x
Central & South American News 23.27% 168.27x
Spain News - Madrid & Seville 32.32% 147.49x
Gossip & Entertainment 31.15% 96.83x
Spanish Health & Wellness 36.42% 87.31x
Cuba & Mexico Media 8.39% 83.95x
Mexico Cluster 37.61% 73.97x
Spain News 49.48% 72.14x
Latin American Spanish Language News 13.84% 63.61x
Composition Percentage: The overlap percentage between the Latin American News audience and the Content Affinity attribute.
Index: A comparison of the Latin American News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Latin American News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male