Dstillery Audiences

LATIN AMERICAN NEWS

Audience Size: 449.3 Thousand Devices

Explore the Latin American News Audience

Below you'll find more information about the Latin American News audience, broken down in different categories based on their digital and physical behaviors. These are 449.3 thousand unique devices whose actions qualify for the Latin American News audience.

Dstillery Crafted Audiences

INTERESTS

The Latin American News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Latin American News audience is Readers of Mexican Content.

Interest Composition Index
Readers of Mexican Content 76.73% 37.94x
Readers of South American Content 95.95% 32.05x
Readers of Cuban Content 84.52% 31.50x
Readers of Argentinian Content 94.72% 31.24x
Readers of Puerto Rican Content 85.30% 29.69x
Latin TV Enthusiasts 94.50% 23.43x
Readers of Caribbean Content 88.36% 23.12x
Mexico Trip Planners 61.11% 22.85x
Readers of Hispanic Content 70.37% 21.93x
Readers of Costa Rican Content 73.69% 19.95x
Composition Percentage: The overlap percentage between the Latin American News audience and the Interest attribute.
Index: A comparison of the Latin American News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Latin American News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Latin American News audience is Armani.

Location Composition Index
Armani 0.01% 5.78x
American Apparel 0.02% 3.77x
The Childrens Place 0.01% 2.16x
Patagonia 0.02% 2.02x
Zumiez 0.03% 1.65x
Old Navy 0.03% 1.63x
Mens Wearhouse 0.02% 1.48x
Journeys 0.02% 1.47x
H&M 0.02% 1.42x
American Eagle Outfitters 0.02% 1.39x
Composition Percentage: The overlap percentage between the Latin American News audience and the Location attribute.
Index: A comparison of the Latin American News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Latin American News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Latin American News audience is elcolombiano.com.

Website Composition Index
elcolombiano.com 3.94% 315.00x
futbolred.com 3.71% 299.80x
pulzo.com 7.84% 294.18x
elespectador.com 27.80% 287.48x
elcomercio.com 10.34% 285.55x
vanidades.com 6.44% 280.93x
teleamazonas.com 3.42% 276.27x
ambito.com 5.30% 275.56x
telva.com 5.54% 272.45x
eltiempo.com 27.97% 271.19x
Composition Percentage: The overlap percentage between the Latin American News audience and the Web attribute.
Index: A comparison of the Latin American News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Latin American News audience is Spanish Lifestyle & Health.

Content Affinity Composition Index
Spanish Lifestyle & Health 4.45% 151.90x
Central & South American News 8.06% 145.60x
Peru Media 11.20% 141.48x
Gossip & Entertainment 27.57% 119.69x
Spanish Health & Wellness 5.52% 118.96x
Spain News - Madrid & Seville 37.70% 113.18x
Mexico Cluster 37.80% 92.64x
Sports - Climbing, Non-traditional 20.69% 86.63x
Latin American Spanish Language News 24.31% 59.89x
Fashion & Cosmetics 0.06% 26.88x
Composition Percentage: The overlap percentage between the Latin American News audience and the Content Affinity attribute.
Index: A comparison of the Latin American News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Latin American News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male