Dstillery Audiences

LATIN AMERICAN NEWS

Audience Size: 350.4 Thousand Devices

Explore the Latin American News Audience

Below you'll find more information about the Latin American News audience, broken down in different categories based on their digital and physical behaviors. These are 350.4 thousand unique devices whose actions qualify for the Latin American News audience.

Dstillery Crafted Audiences

INTERESTS

The Latin American News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Latin American News audience is Readers of South American Content.

Interest Composition Index
Readers of South American Content 93.16% 35.39x
Readers of Spanish Content 70.59% 33.10x
Readers of Panamanian Content 74.26% 28.06x
Colombia Trip Planners 80.18% 27.96x
Readers of Colombian Content 77.71% 27.44x
Readers of Belizean Content 80.40% 27.07x
Readers of Cuban Content 61.94% 25.85x
Readers of Caribbean Content 69.99% 25.41x
Readers of Mexican Content 72.25% 25.12x
Readers of Costa Rican Content 58.87% 25.01x
Composition Percentage: The overlap percentage between the Latin American News audience and the Interest attribute.
Index: A comparison of the Latin American News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Latin American News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Latin American News audience is Armani.

Location Composition Index
Armani 0.04% 2.57x
The Childrens Place 0.09% 2.39x
Gap 0.15% 2.02x
Zara 0.04% 1.98x
Kate Spade 0.03% 1.98x
Express 0.04% 1.88x
Coach 0.08% 1.86x
Dressbarn 0.06% 1.86x
Brooks Brothers 0.04% 1.81x
American Apparel 0.04% 1.78x
Composition Percentage: The overlap percentage between the Latin American News audience and the Location attribute.
Index: A comparison of the Latin American News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Latin American News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Latin American News audience is elespectador.com.

Website Composition Index
elespectador.com 17.30% 744.42x
elcomercio.com 21.44% 646.86x
eltiempo.com 38.09% 646.17x
colombia.com 19.42% 603.97x
eluniverso.com 9.50% 557.93x
infobae.com 27.84% 486.65x
el-nacional.com 5.95% 401.17x
informe21.com 7.59% 350.21x
bolavip.com 5.09% 334.00x
quien.com 7.22% 332.39x
Composition Percentage: The overlap percentage between the Latin American News audience and the Web attribute.
Index: A comparison of the Latin American News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Latin American News audience is Peru Media.

Content Affinity Composition Index
Peru Media 20.72% 169.08x
Spanish Lifestyle & Health 14.29% 164.39x
Central & South American News 23.13% 160.04x
Spain News - Madrid & Seville 30.93% 142.92x
Gossip & Entertainment 29.05% 103.38x
Spanish Health & Wellness 36.24% 82.61x
Cuba & Mexico Media 8.99% 80.37x
Mexico Cluster 33.67% 80.09x
Spain News 46.77% 71.97x
Latin American Spanish Language News 12.23% 67.40x
Composition Percentage: The overlap percentage between the Latin American News audience and the Content Affinity attribute.
Index: A comparison of the Latin American News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Latin American News audience resonates most for the following age and income brackets.
Age
45-54
Income
$25,000-$49,999