Dstillery Audiences

LATIN AMERICAN NEWS

Audience Size: 662.5 Thousand Devices

Explore the Latin American News Audience

Below you'll find more information about the Latin American News audience, broken down in different categories based on their digital and physical behaviors. These are 662.5 thousand unique devices whose actions qualify for the Latin American News audience.

Dstillery Crafted Audiences

INTERESTS

The Latin American News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Latin American News audience is Readers of Argentinian Content.

Interest Composition Index
Readers of Argentinian Content 94.62% 35.89x
Readers of Spanish Content 75.39% 33.36x
Readers of South American Content 94.77% 27.17x
Readers of Honduran Content 80.89% 25.24x
Readers of Hispanic Content 48.96% 24.13x
Readers of Mexican Content 86.94% 23.78x
Readers of Costa Rican Content 75.58% 23.48x
Readers of Panamanian Content 80.36% 21.66x
Readers of Belizean Content 83.96% 21.65x
Readers of Caribbean Content 72.63% 20.85x
Composition Percentage: The overlap percentage between the Latin American News audience and the Interest attribute.
Index: A comparison of the Latin American News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Latin American News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Latin American News audience is H&M.

Location Composition Index
H&M 0.02% 4.92x
Forever 21 0.01% 3.79x
Gymboree 0.02% 3.78x
Michael Kors 0.01% 3.66x
Aeropostale 0.02% 3.42x
Zumiez 0.01% 2.40x
Banana Republic 0.01% 2.15x
Victoria's Secret 0.02% 1.98x
Journeys 0.02% 1.97x
The Childrens Place 0.01% 1.33x
Composition Percentage: The overlap percentage between the Latin American News audience and the Location attribute.
Index: A comparison of the Latin American News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Latin American News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Latin American News audience is elcomercio.com.

Website Composition Index
elcomercio.com 6.82% 275.70x
futbolred.com 5.19% 273.19x
semana.com 9.68% 264.12x
elcolombiano.com 8.68% 254.47x
infotechnology.com 2.18% 253.00x
crhoy.com 5.17% 251.76x
elespectador.com 26.20% 251.54x
donbalon.com 2.18% 247.21x
teleamazonas.com 2.37% 242.24x
lacuarta.com 3.23% 240.67x
Composition Percentage: The overlap percentage between the Latin American News audience and the Web attribute.
Index: A comparison of the Latin American News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Latin American News audience is Central & South American News.

Content Affinity Composition Index
Central & South American News 15.66% 133.07x
Peru Media 20.40% 128.32x
Spanish Health & Wellness 11.38% 106.40x
Gossip & Entertainment 33.63% 105.36x
Spain News - Madrid & Seville 46.26% 102.13x
Spanish Lifestyle & Health 8.19% 98.62x
Cuba & Mexico Media 1.55% 81.99x
Mexico Cluster 53.68% 73.07x
Latin American Spanish Language News 31.37% 68.06x
Spain News 67.90% 55.12x
Composition Percentage: The overlap percentage between the Latin American News audience and the Content Affinity attribute.
Index: A comparison of the Latin American News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Latin American News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male