Explore the Latin American News Audience
Below you'll find more information about the Latin American News audience, broken down in different categories based on their digital and physical behaviors. These are 662.5 thousand unique devices whose actions qualify for the Latin American News audience.
INTERESTS
The Latin American News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Latin American News audience is Readers of Argentinian Content.
| Interest | Composition | Index |
| Readers of Argentinian Content | 94.62% | 35.89x |
| Readers of Spanish Content | 75.39% | 33.36x |
| Readers of South American Content | 94.77% | 27.17x |
| Readers of Honduran Content | 80.89% | 25.24x |
| Readers of Hispanic Content | 48.96% | 24.13x |
| Readers of Mexican Content | 86.94% | 23.78x |
| Readers of Costa Rican Content | 75.58% | 23.48x |
| Readers of Panamanian Content | 80.36% | 21.66x |
| Readers of Belizean Content | 83.96% | 21.65x |
| Readers of Caribbean Content | 72.63% | 20.85x |
Composition Percentage:
The overlap percentage between the Latin American News audience and the Interest attribute.
Index: A comparison of the Latin American News audience to the internet population.
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APPAREL RETAILERS
The Latin American News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Latin American News audience is H&M.
| Location | Composition | Index |
| H&M | 0.02% | 4.92x |
| Forever 21 | 0.01% | 3.79x |
| Gymboree | 0.02% | 3.78x |
| Michael Kors | 0.01% | 3.66x |
| Aeropostale | 0.02% | 3.42x |
| Zumiez | 0.01% | 2.40x |
| Banana Republic | 0.01% | 2.15x |
| Victoria's Secret | 0.02% | 1.98x |
| Journeys | 0.02% | 1.97x |
| The Childrens Place | 0.01% | 1.33x |
Composition Percentage:
The overlap percentage between the Latin American News audience and the Location attribute.
Index: A comparison of the Latin American News audience to the internet population.
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WEBSITES
The Latin American News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Latin American News audience is elcomercio.com.
| Website | Composition | Index |
| elcomercio.com | 6.82% | 275.70x |
| futbolred.com | 5.19% | 273.19x |
| semana.com | 9.68% | 264.12x |
| elcolombiano.com | 8.68% | 254.47x |
| infotechnology.com | 2.18% | 253.00x |
| crhoy.com | 5.17% | 251.76x |
| elespectador.com | 26.20% | 251.54x |
| donbalon.com | 2.18% | 247.21x |
| teleamazonas.com | 2.37% | 242.24x |
| lacuarta.com | 3.23% | 240.67x |
Composition Percentage:
The overlap percentage between the Latin American News audience and the Web attribute.
Index: A comparison of the Latin American News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Latin American News audience is Central & South American News.
| Content Affinity | Composition | Index |
| Central & South American News | 15.66% | 133.07x |
| Peru Media | 20.40% | 128.32x |
| Spanish Health & Wellness | 11.38% | 106.40x |
| Gossip & Entertainment | 33.63% | 105.36x |
| Spain News - Madrid & Seville | 46.26% | 102.13x |
| Spanish Lifestyle & Health | 8.19% | 98.62x |
| Cuba & Mexico Media | 1.55% | 81.99x |
| Mexico Cluster | 53.68% | 73.07x |
| Latin American Spanish Language News | 31.37% | 68.06x |
| Spain News | 67.90% | 55.12x |
Composition Percentage:
The overlap percentage between the Latin American News audience and the Content Affinity attribute.
Index: A comparison of the Latin American News audience to the internet population.
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DEMOGRAPHICS
The Latin American News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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