LAWNS & PEST CONTROL

Audience Size: 925.8 Thousand Devices

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Explore the Lawns & Pest Control Audience

Below you'll find more information about the Lawns & Pest Control audience, broken down in different categories based on their digital and physical behaviors. These are 925.8 thousand unique devices whose actions qualify for the Lawns & Pest Control audience.

INTERESTS

The Lawns & Pest Control audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lawns & Pest Control audience is Lawn & Garden Enthusiasts.

Interest	Composition	Index
Lawn & Garden Enthusiasts	52.84%	29.40x
Lawn and Home Pest Control Researchers	53.36%	28.77x
New Homeowners	52.49%	25.15x
Home Exterior Design Enthusiasts	42.10%	24.12x
Eco-Conscious Consumers	36.32%	21.90x
Bird Watching Enthusiasts	36.61%	21.50x
Cattle Industry New Readers	40.39%	19.63x
Country Home Decorators	38.25%	19.34x
Off the Grid Living Enthusiasts	42.89%	18.48x
Texas Activity Researchers	29.19%	17.84x

Composition Percentage: The overlap percentage between the Lawns & Pest Control audience and the Interest attribute.

Index: A comparison of the Lawns & Pest Control audience to the internet population.

APPAREL RETAILERS

The Lawns & Pest Control audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lawns & Pest Control audience is LL Bean.

Location	Composition	Index
LL Bean	0.01%	1.74x
Madewell	0.02%	1.28x
Chicos	0.05%	1.24x
Tommy Bahama	0.02%	1.22x
Brooks Brothers	0.04%	1.21x
Jos A. Bank Clothiers	0.17%	1.21x
Kate Spade	0.02%	1.17x
Carhartt	0.14%	1.12x
Free People	0.02%	1.10x
REI	0.02%	1.09x

Composition Percentage: The overlap percentage between the Lawns & Pest Control audience and the Location attribute.

Index: A comparison of the Lawns & Pest Control audience to the internet population.

WEBSITES

The Lawns & Pest Control audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lawns & Pest Control audience is fescue.com.

Website	Composition	Index
fescue.com	2.54%	280.20x
bermudagrass.com	2.44%	248.49x
lawnandpestcontrolsupply.com	1.74%	216.82x
extension.umn.edu	20.61%	207.83x
greenviewfertilizer.com	3.16%	206.15x
noble.org	4.24%	198.87x
preen.com	5.60%	197.88x
walterreeves.com	12.25%	186.33x
davey.com	7.45%	177.78x
rainbird.com	6.54%	175.94x

Composition Percentage: The overlap percentage between the Lawns & Pest Control audience and the Web attribute.

Index: A comparison of the Lawns & Pest Control audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lawns & Pest Control audience is Bird Watching.

Content Affinity	Composition	Index
Bird Watching	3.97%	45.05x
Farming & Agriculture	7.33%	43.33x
Rural Living	0.44%	41.86x
Assorted Topics (Animals, Clothing, Events, Education)	0.17%	41.08x
Home Improvement Contractor	4.55%	35.96x
Homesteading	8.26%	35.83x
Survival Guides	0.87%	28.41x
Environmental Conservation	0.12%	27.79x
Handyman Tools	0.06%	23.96x
Plants & Gardening	48.87%	23.72x

Composition Percentage: The overlap percentage between the Lawns & Pest Control audience and the Content Affinity attribute.

Index: A comparison of the Lawns & Pest Control audience to the internet population.

DEMOGRAPHICS

The Lawns & Pest Control audience resonates most for the following age bracket and gender.

Age

55-64

Gender

Female