LAWNS & PEST CONTROL

Audience Size: 952.2 Thousand Devices

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Explore the Lawns & Pest Control Audience

Below you'll find more information about the Lawns & Pest Control audience, broken down in different categories based on their digital and physical behaviors. These are 952.2 thousand unique devices whose actions qualify for the Lawns & Pest Control audience.

INTERESTS

The Lawns & Pest Control audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lawns & Pest Control audience is Lawn and Home Pest Control Researchers.

Interest	Composition	Index
Lawn and Home Pest Control Researchers	51.54%	24.59x
Lawn & Garden Enthusiasts	51.64%	23.36x
New Homeowners	50.05%	21.59x
Home Exterior Design Enthusiasts	41.79%	20.66x
DIYers	44.80%	19.06x
Bird Watching Enthusiasts	36.60%	17.74x
Backyard Farmers	42.73%	17.66x
Country Home Decorators	36.97%	17.55x
Off the Grid Living Enthusiasts	37.06%	16.78x
Eco-Conscious Consumers	35.97%	16.52x

Composition Percentage: The overlap percentage between the Lawns & Pest Control audience and the Interest attribute.

Index: A comparison of the Lawns & Pest Control audience to the internet population.

APPAREL RETAILERS

The Lawns & Pest Control audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lawns & Pest Control audience is Patagonia.

Location	Composition	Index
Patagonia	0.02%	1.70x
Ralph Lauren	0.03%	1.68x
Club Monaco	0.02%	1.43x
LL Bean	0.01%	1.38x
Express Outlets	0.01%	1.36x
Belk	0.02%	1.35x
Brooks Brothers	0.05%	1.24x
Jos A. Bank Clothiers	0.34%	1.19x
Eddie Bauer	0.03%	1.15x
Buckle	0.19%	1.14x

Composition Percentage: The overlap percentage between the Lawns & Pest Control audience and the Location attribute.

Index: A comparison of the Lawns & Pest Control audience to the internet population.

WEBSITES

The Lawns & Pest Control audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lawns & Pest Control audience is fescue.com.

Website	Composition	Index
fescue.com	2.31%	179.18x
bermudagrass.com	2.65%	158.81x
extension.umn.edu	13.68%	135.09x
noble.org	4.20%	130.52x
davey.com	5.24%	125.88x
greenviewfertilizer.com	3.66%	122.38x
walterreeves.com	13.38%	115.98x
preen.com	7.05%	111.69x
lawnsavers.com	1.23%	105.79x
missouri.edu	8.60%	101.05x

Composition Percentage: The overlap percentage between the Lawns & Pest Control audience and the Web attribute.

Index: A comparison of the Lawns & Pest Control audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lawns & Pest Control audience is Rural Living.

Content Affinity	Composition	Index
Rural Living	0.38%	30.70x
Bird Watching	4.07%	28.39x
Farming & Agriculture	6.09%	26.60x
Home Improvement Contractor	3.32%	24.38x
Homesteading	9.09%	21.02x
Assorted Topics (Animals, Clothing, Events, Education)	0.12%	20.65x
Survival Guides	0.78%	19.07x
Flags & Trump	0.16%	16.68x
Painting & Renovation	5.21%	16.45x
Environmental Conservation	0.13%	14.91x

Composition Percentage: The overlap percentage between the Lawns & Pest Control audience and the Content Affinity attribute.

Index: A comparison of the Lawns & Pest Control audience to the internet population.

DEMOGRAPHICS

The Lawns & Pest Control audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female