Dstillery Audiences

LIBERAL MEDIA

Audience Size: 3.3 Million Devices

Explore the Liberal Media Audience

Below you'll find more information about the Liberal Media audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Liberal Media audience.

Dstillery Crafted Audiences

INTERESTS

The Liberal Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Liberal Media audience is Social Liberals.

Interest Composition Index
Social Liberals 52.31% 21.04x
Liberal News Readers 39.09% 17.68x
Readers of Japanese Content 41.26% 16.70x
Financial Business Intelligence Researchers 37.86% 16.47x
Advertising Professionals 39.00% 16.03x
Techies 38.14% 15.91x
LGBT Activists 40.60% 15.80x
Market Intelligence Researchers 38.66% 15.58x
Entertainment Industry Decision Makers 34.73% 15.45x
Tech News Enthusiasts 38.13% 15.44x
Composition Percentage: The overlap percentage between the Liberal Media audience and the Interest attribute.
Index: A comparison of the Liberal Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Liberal Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Liberal Media audience is Patagonia.

Location Composition Index
Patagonia 0.02% 1.82x
REI 0.03% 1.54x
Supreme 0.01% 1.52x
Bonobos 0.12% 1.51x
Club Monaco 0.01% 1.26x
Free People 0.02% 1.26x
Jos A. Bank Clothiers 0.33% 1.25x
Urban Outfitters 0.06% 1.25x
Mens Wearhouse 0.55% 1.24x
Ann Taylor 0.03% 1.20x
Composition Percentage: The overlap percentage between the Liberal Media audience and the Location attribute.
Index: A comparison of the Liberal Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Liberal Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Liberal Media audience is truthdig.com.

Website Composition Index
truthdig.com 2.16% 61.37x
ineteconomics.org 2.11% 59.93x
eclectablog.com 1.01% 59.91x
nationofchange.org 2.68% 58.64x
rightwingwatch.org 6.38% 58.42x
progressive.org 5.18% 54.31x
splicetoday.com 1.24% 52.98x
shareblue.com 3.83% 52.25x
shadowproof.com 1.40% 49.53x
fair.org 1.66% 48.89x
Composition Percentage: The overlap percentage between the Liberal Media audience and the Web attribute.
Index: A comparison of the Liberal Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Liberal Media audience is Liberal Media - Political Activism.

Content Affinity Composition Index
Liberal Media - Political Activism 8.87% 25.71x
Australia & New Zealand Media 7.92% 21.08x
Feminism 1.70% 20.49x
Public Policy Media 6.24% 17.85x
Liberal Views on Government, Finance, and Economy 4.73% 17.83x
Cuba & Mexico Media 1.16% 16.22x
Middle East News 6.33% 16.19x
Social & Demographic Trends 2.00% 16.13x
Liberal Views on LGBTQ Rights and Pro-Choice 0.56% 13.98x
Writing & Publishing 3.56% 13.93x
Composition Percentage: The overlap percentage between the Liberal Media audience and the Content Affinity attribute.
Index: A comparison of the Liberal Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Liberal Media audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male