Dstillery Audiences

LIBERAL MEDIA

Audience Size: 3.1 Million Devices

Explore the Liberal Media Audience

Below you'll find more information about the Liberal Media audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Liberal Media audience.

Dstillery Crafted Audiences

INTERESTS

The Liberal Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Liberal Media audience is Social Liberals.

Interest Composition Index
Social Liberals 38.49% 26.41x
Liberal News Readers 28.65% 20.48x
Readers of Japanese Content 29.24% 19.92x
Techies 25.67% 19.09x
LGBT Activists 29.96% 18.81x
Financial Business Intelligence Researchers 27.40% 18.75x
Entertainment Industry Decision Makers 23.89% 18.70x
Advertising Professionals 28.35% 18.64x
Tech News Enthusiasts 27.18% 18.05x
TV Advertising Professionals 24.51% 17.91x
Composition Percentage: The overlap percentage between the Liberal Media audience and the Interest attribute.
Index: A comparison of the Liberal Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Liberal Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Liberal Media audience is Patagonia.

Location Composition Index
Patagonia 0.02% 1.56x
Club Monaco 0.02% 1.34x
Free People 0.03% 1.30x
Bonobos 0.08% 1.27x
Jos A. Bank Clothiers 0.38% 1.26x
Uniqlo 0.02% 1.25x
Mens Wearhouse 0.59% 1.21x
Urban Outfitters 0.06% 1.19x
REI 0.02% 1.17x
The North Face 0.03% 1.16x
Composition Percentage: The overlap percentage between the Liberal Media audience and the Location attribute.
Index: A comparison of the Liberal Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Liberal Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Liberal Media audience is truthdig.com.

Website Composition Index
truthdig.com 2.32% 70.53x
rightwingwatch.org 6.49% 64.15x
eclectablog.com 1.13% 62.44x
popularresistance.org 1.03% 62.02x
ineteconomics.org 2.53% 60.51x
nationofchange.org 2.66% 57.32x
splicetoday.com 1.33% 56.75x
shareblue.com 5.18% 54.95x
morningticker.com 1.26% 54.59x
thyblackman.com 1.04% 53.01x
Composition Percentage: The overlap percentage between the Liberal Media audience and the Web attribute.
Index: A comparison of the Liberal Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Liberal Media audience is Liberal Media - Political Activism.

Content Affinity Composition Index
Liberal Media - Political Activism 8.98% 27.36x
Feminism 1.94% 21.61x
Australia & New Zealand Media 7.98% 21.45x
Public Policy Media 5.61% 18.45x
Cuba & Mexico Media 1.34% 17.97x
Liberal Views on Government, Finance, and Economy 4.26% 17.26x
Social & Demographic Trends 2.70% 16.85x
Middle East News 6.36% 16.64x
Liberal Views on LGBTQ Rights and Pro-Choice 0.67% 15.05x
Writing & Publishing 4.06% 14.66x
Composition Percentage: The overlap percentage between the Liberal Media audience and the Content Affinity attribute.
Index: A comparison of the Liberal Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Liberal Media audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male