Dstillery Audiences

LIBERAL MEDIA

Audience Size: 3.9 Million Devices

Explore the Liberal Media Audience

Below you'll find more information about the Liberal Media audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Liberal Media audience.

Dstillery Crafted Audiences

INTERESTS

The Liberal Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Liberal Media audience is Social Liberals.

Interest Composition Index
Social Liberals 43.40% 21.04x
Liberal News Readers 37.48% 19.15x
United Kingdom News Readers 39.44% 19.06x
Readers of Japanese Content 37.32% 18.31x
Financial Business Intelligence Researchers 37.45% 18.28x
Advertising Professionals 36.03% 17.79x
Market Intelligence Researchers 37.93% 17.56x
Techies 36.03% 17.34x
Executive and C-Suite 31.65% 17.30x
TV Advertising Professionals 32.21% 16.84x
Composition Percentage: The overlap percentage between the Liberal Media audience and the Interest attribute.
Index: A comparison of the Liberal Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Liberal Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Liberal Media audience is Chicos.

Location Composition Index
Chicos 0.01% 1.66x
Carhartt 0.13% 1.13x
Victoria's Secret 0.01% 1.10x
Old Navy 0.01% 1.09x
Mens Wearhouse 0.01% 0.81x
Composition Percentage: The overlap percentage between the Liberal Media audience and the Location attribute.
Index: A comparison of the Liberal Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Liberal Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Liberal Media audience is nationofchange.org.

Website Composition Index
nationofchange.org 1.31% 45.99x
rightwingwatch.org 3.03% 44.80x
progressive.org 2.55% 41.53x
truthdig.com 1.64% 37.39x
splcenter.org 9.73% 36.91x
nakedcapitalism.com 1.47% 34.65x
dailygalaxy.com 2.78% 34.05x
dcbluedot.com 1.23% 33.05x
fair.org 1.36% 32.76x
crooksandliars.com 12.39% 31.69x
Composition Percentage: The overlap percentage between the Liberal Media audience and the Web attribute.
Index: A comparison of the Liberal Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Liberal Media audience is Liberal Media - Political Activism.

Content Affinity Composition Index
Liberal Media - Political Activism 6.42% 21.70x
Australia & New Zealand Media 5.70% 20.63x
Public Policy Media 5.04% 19.20x
Liberal Views on Government, Finance, and Economy 2.47% 18.59x
Feminism 0.94% 17.14x
Middle East News 6.43% 15.99x
Environmental Conservation 0.08% 14.98x
Ireland Cluster 10.03% 14.45x
London Tourism & Events 0.18% 14.44x
Local & Travel England - North Midlands 0.06% 14.31x
Composition Percentage: The overlap percentage between the Liberal Media audience and the Content Affinity attribute.
Index: A comparison of the Liberal Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Liberal Media audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male