Explore the Lifestyle Publications Audience
Below you'll find more information about the Lifestyle Publications audience, broken down in different categories based on their digital and physical behaviors. These are 29.8 million unique devices whose actions qualify for the Lifestyle Publications audience.
INTERESTS
The Lifestyle Publications audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lifestyle Publications audience is Essential Oils Enthusiasts.
| Interest | Composition | Index |
| Essential Oils Enthusiasts | 0.12% | 2.66x |
| Women's Health Researchers | 2.57% | 2.57x |
| Trendy Shoe Shoppers | 2.25% | 2.57x |
| Women’s Fashion Blogs Readers | 3.69% | 2.57x |
| Women's Fashion Magazine Readers | 3.10% | 2.57x |
| Women's Fitness Enthusiasts | 2.45% | 2.57x |
| Entertainment Industry Decision Makers | 3.27% | 2.57x |
| TV Advertising Professionals | 2.94% | 2.57x |
| Mens Fitness Publication Readers | 2.54% | 2.57x |
| Wedding Registrants | 3.03% | 2.57x |
Composition Percentage:
The overlap percentage between the Lifestyle Publications audience and the Interest attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
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APPAREL RETAILERS
The Lifestyle Publications audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lifestyle Publications audience is LOFT.
| Location | Composition | Index |
| LOFT | 0.01% | 1.12x |
| Chicos | 0.02% | 1.11x |
| White House Black Market | 0.01% | 1.08x |
| Aeropostale | 0.02% | 1.05x |
| American Eagle Outfitters | 0.01% | 1.04x |
| Gap | 0.01% | 1.04x |
| Old Navy | 0.02% | 1.04x |
| Mens Wearhouse | 0.02% | 1.03x |
| Journeys | 0.02% | 1.03x |
| Carhartt | 0.14% | 1.03x |
Composition Percentage:
The overlap percentage between the Lifestyle Publications audience and the Location attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
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WEBSITES
The Lifestyle Publications audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Lifestyle Publications audience is oprahmag.com.
| Website | Composition | Index |
| oprahmag.com | 1.72% | 4.41x |
| fashionista.com | 1.92% | 4.38x |
| harpersbazaar.com | 15.34% | 4.31x |
| elle.com | 18.73% | 4.31x |
| glamour.com | 13.18% | 4.30x |
| goodmorningamerica.com | 1.01% | 4.29x |
| instyle.com | 21.45% | 4.29x |
| hearst.com | 3.51% | 4.28x |
| thirstyfornews.com | 1.48% | 4.28x |
| vogue.com | 14.52% | 4.27x |
Composition Percentage:
The overlap percentage between the Lifestyle Publications audience and the Web attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lifestyle Publications audience is Fashion Cluster.
| Content Affinity | Composition | Index |
| Fashion Cluster | 1.81% | 2.51x |
| Natural & Healthy Living Researchers | 0.01% | 2.50x |
| Assorted Topics (Television, Origami, Men's Health) | 0.10% | 2.49x |
| Travel, Food, Fashion & Fitness | 0.30% | 2.47x |
| African-American Hair | 0.03% | 2.45x |
| Comedy Content | 0.04% | 2.43x |
| Celebrity Gossip | 0.08% | 2.42x |
| Canada Consumer Product Cluster | 0.15% | 2.42x |
| Teen Hair | 0.14% | 2.42x |
| Feminism | 0.04% | 2.42x |
Composition Percentage:
The overlap percentage between the Lifestyle Publications audience and the Content Affinity attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
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DEMOGRAPHICS
The Lifestyle Publications audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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