Dstillery Audiences

LIFESTYLE PUBLICATIONS

Audience Size: 34.6 Million Devices

Explore the Lifestyle Publications Audience

Below you'll find more information about the Lifestyle Publications audience, broken down in different categories based on their digital and physical behaviors. These are 34.6 million unique devices whose actions qualify for the Lifestyle Publications audience.

Dstillery Crafted Audiences

INTERESTS

The Lifestyle Publications audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lifestyle Publications audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.03% 2.73x
Women's Fashion Magazine Readers 6.55% 2.30x
Hair Care Shoppers 6.29% 2.30x
Women's Fitness Enthusiasts 6.57% 2.30x
Women’s Fashion Blogs Readers 6.60% 2.30x
Mens Fitness Publication Readers 5.96% 2.30x
Women's Health Researchers 6.59% 2.30x
Entertainment Industry Decision Makers 6.17% 2.30x
Entertainment & Tabloid Magazine Readers 6.48% 2.30x
Wedding Registrants 6.61% 2.30x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Interest attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lifestyle Publications audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lifestyle Publications audience is Express.

Location Composition Index
Express 0.01% 1.16x
Victoria's Secret 0.01% 1.14x
Dressbarn 0.01% 1.12x
Journeys 0.01% 1.10x
Maurices 0.02% 1.08x
Old Navy 0.02% 1.08x
Mens Wearhouse 0.01% 1.07x
The Childrens Place 0.01% 1.04x
Carhartt 0.15% 1.03x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Location attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lifestyle Publications audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lifestyle Publications audience is ampproject.org.

Website Composition Index
ampproject.org 6.65% 4.20x
allhiphop.com 1.31% 4.19x
thisisinsider.com 2.37% 4.19x
wmagazine.com 1.72% 4.18x
fashionista.com 2.26% 4.17x
instyle.com 13.37% 4.17x
manrepeller.com 1.78% 4.17x
racked.com 1.04% 4.16x
condenast.com 1.64% 4.16x
womanandhome.com 1.76% 4.14x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Web attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lifestyle Publications audience is London Tourism & Events.

Content Affinity Composition Index
London Tourism & Events 0.03% 2.28x
Hipster Clothing 0.03% 2.27x
Mysticism 0.06% 2.27x
Assorted Topics (Television, Origami, Men's Health) 0.28% 2.27x
Reproductive Health 0.11% 2.26x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.03% 2.26x
Local & Travel England - East Midlands 0.04% 2.26x
Fashion Cluster 2.17% 2.26x
Dermatology 0.13% 2.25x
Beauty & Cosmetics 0.23% 2.24x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Content Affinity attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lifestyle Publications audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female