Dstillery Audiences

LIFESTYLE PUBLICATIONS

Audience Size: 29.8 Million Devices

Explore the Lifestyle Publications Audience

Below you'll find more information about the Lifestyle Publications audience, broken down in different categories based on their digital and physical behaviors. These are 29.8 million unique devices whose actions qualify for the Lifestyle Publications audience.

Dstillery Crafted Audiences

INTERESTS

The Lifestyle Publications audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lifestyle Publications audience is Essential Oils Enthusiasts.

Interest Composition Index
Essential Oils Enthusiasts 0.12% 2.66x
Women's Health Researchers 2.57% 2.57x
Trendy Shoe Shoppers 2.25% 2.57x
Women’s Fashion Blogs Readers 3.69% 2.57x
Women's Fashion Magazine Readers 3.10% 2.57x
Women's Fitness Enthusiasts 2.45% 2.57x
Entertainment Industry Decision Makers 3.27% 2.57x
TV Advertising Professionals 2.94% 2.57x
Mens Fitness Publication Readers 2.54% 2.57x
Wedding Registrants 3.03% 2.57x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Interest attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lifestyle Publications audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lifestyle Publications audience is LOFT.

Location Composition Index
LOFT 0.01% 1.12x
Chicos 0.02% 1.11x
White House Black Market 0.01% 1.08x
Aeropostale 0.02% 1.05x
American Eagle Outfitters 0.01% 1.04x
Gap 0.01% 1.04x
Old Navy 0.02% 1.04x
Mens Wearhouse 0.02% 1.03x
Journeys 0.02% 1.03x
Carhartt 0.14% 1.03x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Location attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lifestyle Publications audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lifestyle Publications audience is oprahmag.com.

Website Composition Index
oprahmag.com 1.72% 4.41x
fashionista.com 1.92% 4.38x
harpersbazaar.com 15.34% 4.31x
elle.com 18.73% 4.31x
glamour.com 13.18% 4.30x
goodmorningamerica.com 1.01% 4.29x
instyle.com 21.45% 4.29x
hearst.com 3.51% 4.28x
thirstyfornews.com 1.48% 4.28x
vogue.com 14.52% 4.27x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Web attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lifestyle Publications audience is Fashion Cluster.

Content Affinity Composition Index
Fashion Cluster 1.81% 2.51x
Natural & Healthy Living Researchers 0.01% 2.50x
Assorted Topics (Television, Origami, Men's Health) 0.10% 2.49x
Travel, Food, Fashion & Fitness 0.30% 2.47x
African-American Hair 0.03% 2.45x
Comedy Content 0.04% 2.43x
Celebrity Gossip 0.08% 2.42x
Canada Consumer Product Cluster 0.15% 2.42x
Teen Hair 0.14% 2.42x
Feminism 0.04% 2.42x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Content Affinity attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lifestyle Publications audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female