Dstillery Audiences

LIFESTYLE PUBLICATIONS

Audience Size: 56 Million Devices

Explore the Lifestyle Publications Audience

Below you'll find more information about the Lifestyle Publications audience, broken down in different categories based on their digital and physical behaviors. These are 56 million unique devices whose actions qualify for the Lifestyle Publications audience.

Dstillery Crafted Audiences

INTERESTS

The Lifestyle Publications audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lifestyle Publications audience is Women's Fashion Magazine Readers.

Interest Composition Index
Women's Fashion Magazine Readers 6.76% 3.03x
Hair Care Shoppers 6.64% 3.03x
Women's Fitness Enthusiasts 6.58% 3.03x
Celebrity Gossip Fans 7.07% 3.02x
Wedding Registrants 6.73% 3.02x
Mens Fitness Publication Readers 6.38% 3.02x
Entertainment & Tabloid Magazine Readers 6.52% 3.02x
Women's Health Researchers 6.73% 3.02x
Luxury Second Home Owners 6.41% 3.02x
Entertainment Industry Decision Makers 6.22% 3.02x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Interest attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lifestyle Publications audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lifestyle Publications audience is American Apparel.

Location Composition Index
American Apparel 0.02% 1.18x
Zara 0.02% 1.16x
Madewell 0.01% 1.14x
Armani 0.01% 1.14x
Brooks Brothers 0.02% 1.12x
Free People 0.01% 1.11x
Ann Taylor 0.01% 1.11x
J. Crew 0.03% 1.11x
Jos A. Bank Clothiers 0.03% 1.10x
Lululemon 0.02% 1.10x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Location attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lifestyle Publications audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lifestyle Publications audience is wmagazine.com.

Website Composition Index
wmagazine.com 2.73% 5.35x
fashionista.com 2.53% 5.30x
marriedbiography.com 1.49% 5.29x
instyle.com 13.57% 5.27x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Web attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lifestyle Publications audience is Travel, Food, Fashion & Fitness.

Content Affinity Composition Index
Travel, Food, Fashion & Fitness 0.51% 2.93x
Local & Travel England - East Midlands 0.04% 2.90x
Mysticism 0.05% 2.89x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 2.89x
Feminism 0.18% 2.89x
Assorted Topics (Television, Origami, Men's Health) 0.15% 2.87x
Dermatology 0.52% 2.86x
Reproductive Health 0.38% 2.85x
Nutrition & Diabetic Living 0.18% 2.83x
Fashion Cluster 1.64% 2.81x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Content Affinity attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lifestyle Publications audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female