Dstillery Audiences

LIFESTYLE PUBLICATIONS

Audience Size: 36.8 Million Devices

Explore the Lifestyle Publications Audience

Below you'll find more information about the Lifestyle Publications audience, broken down in different categories based on their digital and physical behaviors. These are 36.8 million unique devices whose actions qualify for the Lifestyle Publications audience.

Dstillery Crafted Audiences

INTERESTS

The Lifestyle Publications audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lifestyle Publications audience is Women’s Fashion Blogs Readers.

Interest Composition Index
Women’s Fashion Blogs Readers 5.74% 2.78x
Women's Fashion Magazine Readers 5.66% 2.78x
Women's Fitness Enthusiasts 5.16% 2.78x
Women’s Lifestyle Blogs Researchers 5.12% 2.78x
Mens Fitness Publication Readers 4.86% 2.78x
Women's Health Researchers 5.22% 2.78x
TV Advertising Professionals 4.98% 2.78x
Luxury Second Home Owners 4.90% 2.78x
Entertainment & Tabloid Magazine Readers 5.58% 2.78x
Entertainment Industry Decision Makers 5.22% 2.77x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Interest attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lifestyle Publications audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lifestyle Publications audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.02x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Location attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lifestyle Publications audience is London Tourism & Events.

Content Affinity Composition Index
London Tourism & Events 0.01% 2.76x
Mysticism 0.02% 2.72x
Cub & Girl Scouts 0.02% 2.70x
Fashion Cluster 1.63% 2.69x
Perfume, Makeup & Cosmetics 0.05% 2.69x
Hair & Beauty 0.02% 2.69x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.01% 2.68x
Assorted Topics (Television, Origami, Men's Health) 0.18% 2.67x
Reproductive Health 0.03% 2.66x
Custom Gifts 0.04% 2.66x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Content Affinity attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lifestyle Publications audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female