Dstillery Audiences

LIFESTYLE PUBLICATIONS

Audience Size: 53 Million Devices

Explore the Lifestyle Publications Audience

Below you'll find more information about the Lifestyle Publications audience, broken down in different categories based on their digital and physical behaviors. These are 53 million unique devices whose actions qualify for the Lifestyle Publications audience.

Dstillery Crafted Audiences

INTERESTS

The Lifestyle Publications audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lifestyle Publications audience is Hair Care Shoppers.

Interest Composition Index
Hair Care Shoppers 4.31% 2.97x
Women's Fashion Magazine Readers 4.30% 2.97x
Women's Fitness Enthusiasts 4.16% 2.97x
Luxury Second Home Owners 4.15% 2.96x
Wedding Registrants 4.42% 2.96x
Mens Fitness Publication Readers 4.20% 2.96x
Celebrity Gossip Fans 4.30% 2.96x
Entertainment Industry Decision Makers 4.13% 2.95x
Entertainment & Tabloid Magazine Readers 4.20% 2.95x
Trendy Shoe Shoppers 4.72% 2.95x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Interest attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lifestyle Publications audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lifestyle Publications audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.25% 1.12x
Mens Wearhouse 0.39% 1.07x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Location attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lifestyle Publications audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lifestyle Publications audience is xojane.com.

Website Composition Index
xojane.com 1.03% 6.28x
wmagazine.com 2.85% 6.20x
fashionista.com 2.86% 6.17x
instyle.com 11.75% 6.12x
glamour.com 9.61% 6.12x
racked.com 2.23% 6.11x
elle.com 20.59% 6.07x
harpersbazaar.com 19.47% 6.04x
vogue.com 7.62% 6.03x
realityblurb.com 2.10% 6.02x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Web attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lifestyle Publications audience is Dating & Relationships.

Content Affinity Composition Index
Dating & Relationships 3.47% 2.79x
Edgy Content 3.97% 2.74x
Fashion Cluster 2.09% 2.74x
Assorted Topics (Rubik Cube, Gawker, Viral Media) 6.45% 2.72x
Assorted Topics (Entertainment, Fashion, Viral Media) 7.14% 2.70x
Liberal Media 5.00% 2.70x
Celebrity Gossip & News 10.06% 2.70x
Assorted Topics (Music Charts, Entertainment, Australian Radio, Job Search) 12.53% 2.69x
Movie Reviews 2.25% 2.69x
Paleo & Keto Diet Enthusiasts 2.50% 2.65x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Content Affinity attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lifestyle Publications audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female