Dstillery Audiences

LIFESTYLE PUBLICATIONS

Audience Size: 54.1 Million Devices

Explore the Lifestyle Publications Audience

Below you'll find more information about the Lifestyle Publications audience, broken down in different categories based on their digital and physical behaviors. These are 54.1 million unique devices whose actions qualify for the Lifestyle Publications audience.

Dstillery Crafted Audiences

INTERESTS

The Lifestyle Publications audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lifestyle Publications audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.03% 2.73x
Women's Fashion Magazine Readers 5.93% 2.59x
Hair Care Shoppers 5.64% 2.59x
Women's Fitness Enthusiasts 5.80% 2.59x
Mens Fitness Publication Readers 5.61% 2.59x
Entertainment & Tabloid Magazine Readers 5.89% 2.59x
Women's Health Researchers 5.70% 2.59x
Entertainment Industry Decision Makers 5.56% 2.59x
Women’s Fashion Blogs Readers 5.74% 2.59x
Luxury Second Home Owners 5.47% 2.59x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Interest attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lifestyle Publications audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lifestyle Publications audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.16x
Victoria's Secret 0.01% 1.14x
Mens Wearhouse 0.01% 1.09x
Carhartt 0.14% 1.01x
Maurices 0.01% 0.99x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Location attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lifestyle Publications audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lifestyle Publications audience is gofugyourself.com.

Website Composition Index
gofugyourself.com 1.18% 4.06x
okmagazine.com 5.66% 4.02x
wmagazine.com 1.84% 4.02x
thisisinsider.com 3.30% 4.01x
fashionista.com 2.24% 3.99x
racked.com 1.18% 3.99x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Web attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lifestyle Publications audience is Local & Travel England - East Midlands.

Content Affinity Composition Index
Local & Travel England - East Midlands 0.06% 2.56x
Assorted Topics (Television, Origami, Men's Health) 0.26% 2.53x
London Tourism & Events 0.03% 2.53x
Fashion Cluster 1.87% 2.52x
Mysticism 0.05% 2.52x
Beauty & Cosmetics 0.26% 2.52x
Reproductive Health 0.14% 2.51x
Dermatology 0.18% 2.51x
Hipster Clothing 0.04% 2.49x
Hair & Beauty 0.20% 2.49x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Content Affinity attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lifestyle Publications audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female