Dstillery Audiences

LIFESTYLE PUBLICATIONS

Audience Size: 53.9 Million Devices

Explore the Lifestyle Publications Audience

Below you'll find more information about the Lifestyle Publications audience, broken down in different categories based on their digital and physical behaviors. These are 53.9 million unique devices whose actions qualify for the Lifestyle Publications audience.

Dstillery Crafted Audiences

INTERESTS

The Lifestyle Publications audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lifestyle Publications audience is Women's Fashion Magazine Readers.

Interest Composition Index
Women's Fashion Magazine Readers 5.66% 2.76x
Hair Care Shoppers 5.49% 2.76x
Women's Fitness Enthusiasts 5.35% 2.76x
Entertainment & Tabloid Magazine Readers 5.45% 2.76x
Luxury Second Home Owners 5.22% 2.76x
Celebrity Gossip Fans 5.72% 2.76x
Women's Health Researchers 5.40% 2.76x
Mens Fitness Publication Readers 5.29% 2.76x
Entertainment Industry Decision Makers 5.44% 2.76x
Wedding Registrants 5.69% 2.76x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Interest attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lifestyle Publications audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lifestyle Publications audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.10x
Carhartt 0.12% 1.05x
Victoria's Secret 0.01% 1.03x
Mens Wearhouse 0.01% 1.01x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Location attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lifestyle Publications audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lifestyle Publications audience is gofugyourself.com.

Website Composition Index
gofugyourself.com 1.17% 4.13x
wmagazine.com 2.14% 4.13x
latest-hairstyles.com 1.32% 4.12x
fashionista.com 2.29% 4.11x
instyle.com 11.85% 4.09x
thisisinsider.com 4.70% 4.09x
racked.com 1.42% 4.08x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Web attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lifestyle Publications audience is Mysticism.

Content Affinity Composition Index
Mysticism 0.05% 2.72x
Beauty & Cosmetics 0.32% 2.68x
Assorted Topics (Television, Origami, Men's Health) 0.28% 2.67x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 2.67x
Fashion Cluster 1.79% 2.67x
Dermatology 0.27% 2.66x
Reproductive Health 0.21% 2.66x
London Tourism & Events 0.03% 2.63x
Hair & Beauty 0.29% 2.62x
Nutrition & Diabetic Living 0.13% 2.61x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Content Affinity attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lifestyle Publications audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female