Dstillery Audiences

LIFESTYLE PUBLICATIONS

Audience Size: 49.1 Million Devices

Explore the Lifestyle Publications Audience

Below you'll find more information about the Lifestyle Publications audience, broken down in different categories based on their digital and physical behaviors. These are 49.1 million unique devices whose actions qualify for the Lifestyle Publications audience.

Dstillery Crafted Audiences

INTERESTS

The Lifestyle Publications audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lifestyle Publications audience is Women's Fashion Magazine Readers.

Interest Composition Index
Women's Fashion Magazine Readers 4.72% 2.92x
Hair Care Shoppers 4.87% 2.92x
Women's Fitness Enthusiasts 4.73% 2.92x
Luxury Second Home Owners 4.41% 2.91x
Wedding Registrants 4.62% 2.91x
Mens Fitness Publication Readers 4.44% 2.91x
Entertainment & Tabloid Magazine Readers 4.55% 2.89x
TV Advertising Professionals 4.58% 2.89x
Entertainment Industry Decision Makers 4.60% 2.89x
TV Junkies 4.02% 2.88x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Interest attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lifestyle Publications audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lifestyle Publications audience is Everlane.

Location Composition Index
Everlane 0.00% 1.46x
Club Monaco 0.01% 1.26x
Supreme 0.00% 1.25x
Intermix 0.01% 1.20x
American Apparel 0.03% 1.18x
Patagonia 0.01% 1.17x
Madewell 0.02% 1.16x
Urban Outfitters 0.04% 1.15x
Levi Strauss 0.01% 1.15x
Zara 0.03% 1.14x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Location attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lifestyle Publications audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lifestyle Publications audience is wmagazine.com.

Website Composition Index
wmagazine.com 1.88% 7.05x
instyle.com 10.58% 6.92x
glamour.com 7.95% 6.89x
marieclaire.com 14.01% 6.87x
fashionista.com 2.33% 6.87x
vogue.com 4.73% 6.85x
racked.com 2.56% 6.84x
elle.com 19.41% 6.83x
harpersbazaar.com 19.76% 6.83x
xojane.com 1.76% 6.79x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Web attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lifestyle Publications audience is Travel, Food, Fashion & Fitness.

Content Affinity Composition Index
Travel, Food, Fashion & Fitness 0.62% 3.24x
Assorted Topics #11273 (Television, Origami, Men's Health) 0.05% 3.14x
Feminism 0.27% 3.14x
Celebrity Gossip 0.88% 3.12x
Dermatology 1.85% 3.10x
Nutrition & Diabetic Living 0.25% 3.09x
Pet Forums 0.55% 3.07x
Local & Travel England - East Midlands 0.04% 3.06x
Beauty & Cosmetics 0.89% 3.03x
Assorted Topics #11563 (Entertainment, Fashion, Viral Media) 6.42% 3.02x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Content Affinity attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lifestyle Publications audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female