Dstillery Audiences

LIFESTYLE PUBLICATIONS

Audience Size: 51.5 Million Devices

Explore the Lifestyle Publications Audience

Below you'll find more information about the Lifestyle Publications audience, broken down in different categories based on their digital and physical behaviors. These are 51.5 million unique devices whose actions qualify for the Lifestyle Publications audience.

Dstillery Crafted Audiences

INTERESTS

The Lifestyle Publications audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lifestyle Publications audience is Hair Care Shoppers.

Interest Composition Index
Hair Care Shoppers 4.88% 2.96x
Women's Fashion Magazine Readers 4.92% 2.96x
Women's Fitness Enthusiasts 4.88% 2.95x
Mens Fitness Publication Readers 4.64% 2.95x
Luxury Second Home Owners 4.76% 2.94x
Wedding Registrants 5.01% 2.94x
TV Advertising Professionals 4.71% 2.94x
Entertainment Industry Decision Makers 4.63% 2.93x
Entertainment & Tabloid Magazine Readers 4.86% 2.93x
TV Junkies 4.15% 2.93x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Interest attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lifestyle Publications audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lifestyle Publications audience is Everlane.

Location Composition Index
Everlane 0.00% 1.44x
Joe's Jeans 0.01% 1.41x
Supreme 0.01% 1.29x
American Apparel 0.04% 1.23x
Patagonia 0.02% 1.21x
Zara 0.03% 1.21x
Levi Strauss 0.01% 1.21x
Saint Laurent Paris 0.01% 1.19x
Club Monaco 0.01% 1.18x
Michael Kors 0.02% 1.18x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Location attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lifestyle Publications audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lifestyle Publications audience is xojane.com.

Website Composition Index
xojane.com 1.29% 7.37x
wmagazine.com 2.18% 7.34x
glamour.com 8.41% 7.29x
essence.com 1.19% 7.29x
instyle.com 11.01% 7.26x
fashionista.com 2.59% 7.20x
marieclaire.com 13.86% 7.19x
racked.com 2.36% 7.19x
elle.com 20.14% 7.19x
vogue.com 6.04% 7.18x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Web attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lifestyle Publications audience is Travel, Food, Fashion & Fitness.

Content Affinity Composition Index
Travel, Food, Fashion & Fitness 0.65% 3.27x
Assorted Topics (Television, Origami, Men's Health) 0.05% 3.18x
Nutrition & Diabetic Living 0.22% 3.16x
Local & Travel England - East Midlands 0.04% 3.16x
Dermatology 1.52% 3.15x
Feminism 0.27% 3.15x
Celebrity Gossip 0.79% 3.14x
Pet Forums 0.57% 3.11x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.05% 3.08x
Dating & Relationships 3.70% 3.08x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Content Affinity attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lifestyle Publications audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female