Dstillery Audiences

LIFESTYLE PUBLICATIONS

Audience Size: 50.4 Million Devices

Explore the Lifestyle Publications Audience

Below you'll find more information about the Lifestyle Publications audience, broken down in different categories based on their digital and physical behaviors. These are 50.4 million unique devices whose actions qualify for the Lifestyle Publications audience.

Dstillery Crafted Audiences

INTERESTS

The Lifestyle Publications audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lifestyle Publications audience is Women's Fashion Magazine Readers.

Interest Composition Index
Women's Fashion Magazine Readers 5.41% 2.65x
Hair Care Shoppers 5.43% 2.65x
Women's Fitness Enthusiasts 5.29% 2.65x
Wedding Registrants 5.27% 2.65x
Mens Fitness Publication Readers 5.12% 2.65x
Luxury Second Home Owners 5.06% 2.65x
Women's Health Researchers 5.53% 2.65x
Celebrity Gossip Fans 5.44% 2.64x
Entertainment Industry Decision Makers 4.59% 2.64x
Entertainment & Tabloid Magazine Readers 5.13% 2.64x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Interest attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lifestyle Publications audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lifestyle Publications audience is Supreme.

Location Composition Index
Supreme 0.01% 1.28x
Bonobos 0.09% 1.20x
Jos A. Bank Clothiers 0.32% 1.14x
Mens Wearhouse 0.51% 1.12x
Topshop 0.02% 1.10x
Saint Laurent Paris 0.01% 1.10x
REI 0.02% 1.09x
White House Black Market 0.30% 1.09x
Free People 0.02% 1.09x
Club Monaco 0.01% 1.09x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Location attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lifestyle Publications audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lifestyle Publications audience is wmagazine.com.

Website Composition Index
wmagazine.com 3.17% 4.52x
fashionista.com 2.81% 4.50x
instyle.com 12.70% 4.49x
gurl.com 1.06% 4.47x
racked.com 2.08% 4.45x
vogue.com 8.22% 4.45x
harpersbazaar.com 19.58% 4.45x
glamour.com 10.67% 4.44x
hercampus.com 1.18% 4.42x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Web attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lifestyle Publications audience is Travel, Food, Fashion & Fitness.

Content Affinity Composition Index
Travel, Food, Fashion & Fitness 0.62% 2.59x
Local & Travel England - East Midlands 0.05% 2.56x
Assorted Topics (Television, Origami, Men's Health) 0.03% 2.56x
Mysticism 0.06% 2.56x
Dermatology 0.97% 2.55x
Celebrity Gossip 0.50% 2.55x
Feminism 0.23% 2.54x
Reproductive Health 0.73% 2.52x
Nutrition & Diabetic Living 0.23% 2.52x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.04% 2.52x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Content Affinity attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lifestyle Publications audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female