Dstillery Audiences

LIFESTYLE PUBLICATIONS

Audience Size: 50.5 Million Devices

Explore the Lifestyle Publications Audience

Below you'll find more information about the Lifestyle Publications audience, broken down in different categories based on their digital and physical behaviors. These are 50.5 million unique devices whose actions qualify for the Lifestyle Publications audience.

Dstillery Crafted Audiences

INTERESTS

The Lifestyle Publications audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lifestyle Publications audience is Women's Fashion Magazine Readers.

Interest Composition Index
Women's Fashion Magazine Readers 4.70% 2.27x
Hair Care Shoppers 4.71% 2.27x
Women's Fitness Enthusiasts 4.67% 2.27x
Wedding Registrants 4.40% 2.27x
Mens Fitness Publication Readers 4.83% 2.27x
Luxury Second Home Owners 4.54% 2.27x
Women's Health Researchers 4.82% 2.27x
Celebrity Gossip Fans 4.98% 2.27x
Entertainment Industry Decision Makers 4.65% 2.27x
Entertainment & Tabloid Magazine Readers 4.72% 2.26x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Interest attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lifestyle Publications audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lifestyle Publications audience is Supreme.

Location Composition Index
Supreme 0.01% 1.20x
Jos A. Bank Clothiers 0.33% 1.14x
Bonobos 0.06% 1.13x
REI 0.02% 1.11x
Mens Wearhouse 0.53% 1.09x
Johnston and Murphy 0.14% 1.09x
American Apparel 0.04% 1.09x
Patagonia 0.02% 1.07x
Lululemon 0.06% 1.06x
Urban Outfitters 0.05% 1.06x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Location attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lifestyle Publications audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lifestyle Publications audience is wmagazine.com.

Website Composition Index
wmagazine.com 3.06% 4.79x
fashionista.com 2.71% 4.76x
racked.com 2.05% 4.72x
instyle.com 12.74% 4.72x
vogue.com 7.80% 4.71x
glamour.com 10.32% 4.70x
gurl.com 1.20% 4.69x
marieclaire.com 14.68% 4.68x
harpersbazaar.com 20.12% 4.68x
redbookmag.com 5.18% 4.66x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Web attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lifestyle Publications audience is Travel, Food, Fashion & Fitness.

Content Affinity Composition Index
Travel, Food, Fashion & Fitness 0.66% 2.23x
Local & Travel England - East Midlands 0.06% 2.21x
Mysticism 0.07% 2.21x
Assorted Topics (Television, Origami, Men's Health) 0.03% 2.17x
Nutrition & Diabetic Living 0.26% 2.17x
Dermatology 1.17% 2.17x
Celebrity Gossip 0.66% 2.17x
Feminism 0.26% 2.17x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.05% 2.16x
Parenting Blogs 0.41% 2.16x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Content Affinity attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lifestyle Publications audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female