Dstillery Audiences

LIFESTYLE PUBLICATIONS

Audience Size: 38.3 Million Devices

Explore the Lifestyle Publications Audience

Below you'll find more information about the Lifestyle Publications audience, broken down in different categories based on their digital and physical behaviors. These are 38.3 million unique devices whose actions qualify for the Lifestyle Publications audience.

Dstillery Crafted Audiences

INTERESTS

The Lifestyle Publications audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lifestyle Publications audience is Women's Fashion Magazine Readers.

Interest Composition Index
Women's Fashion Magazine Readers 5.04% 2.68x
Women’s Fashion Blogs Readers 5.56% 2.68x
Women's Fitness Enthusiasts 4.86% 2.68x
Entertainment Industry Decision Makers 5.15% 2.68x
Trendy Shoe Shoppers 4.83% 2.68x
Entertainment & Tabloid Magazine Readers 5.43% 2.68x
Women's Health Researchers 5.03% 2.68x
Mens Fitness Publication Readers 4.84% 2.68x
TV Advertising Professionals 4.78% 2.68x
Luxury Second Home Owners 4.92% 2.68x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Interest attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lifestyle Publications audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lifestyle Publications audience is Express.

Location Composition Index
Express 0.02% 1.12x
J. Crew 0.01% 1.10x
Lane Bryant 0.02% 1.09x
LOFT 0.02% 1.09x
Talbots 0.01% 1.09x
Dressbarn 0.02% 1.08x
H&M 0.01% 1.07x
Zumiez 0.02% 1.07x
Hollister 0.01% 1.06x
Jos A. Bank Clothiers 0.02% 1.06x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Location attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lifestyle Publications audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lifestyle Publications audience is ccn.com.

Website Composition Index
ccn.com 1.02% 4.79x
oprahmag.com 6.98% 4.75x
inquisitr.com 2.81% 4.74x
fashionista.com 2.25% 4.72x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Web attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lifestyle Publications audience is Mysticism.

Content Affinity Composition Index
Mysticism 0.01% 2.65x
Fashion Cluster 1.70% 2.63x
Natural & Healthy Living Researchers 0.04% 2.62x
Assorted Topics (Television, Origami, Men's Health) 0.18% 2.60x
Custom Gifts 0.01% 2.59x
Travel, Food, Fashion & Fitness 0.37% 2.59x
Parenting Blogs 0.13% 2.59x
Party Suppliers 0.01% 2.57x
Beauty & Cosmetics 0.07% 2.56x
Toys Shopping 0.04% 2.56x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Content Affinity attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lifestyle Publications audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female