Dstillery Audiences

LIFESTYLE PUBLICATIONS

Audience Size: 42.9 Million Devices

Explore the Lifestyle Publications Audience

Below you'll find more information about the Lifestyle Publications audience, broken down in different categories based on their digital and physical behaviors. These are 42.9 million unique devices whose actions qualify for the Lifestyle Publications audience.

Dstillery Crafted Audiences

INTERESTS

The Lifestyle Publications audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lifestyle Publications audience is Women's Fashion Magazine Readers.

Interest Composition Index
Women's Fashion Magazine Readers 4.59% 2.55x
Women's Fitness Enthusiasts 4.43% 2.55x
Mens Fitness Publication Readers 4.10% 2.55x
Women’s Fashion Blogs Readers 5.08% 2.55x
Entertainment & Tabloid Magazine Readers 4.64% 2.55x
Women's Health Researchers 4.50% 2.55x
Trendy Shoe Shoppers 4.58% 2.55x
Entertainment Industry Decision Makers 4.38% 2.55x
TV Advertising Professionals 4.18% 2.55x
Luxury Second Home Owners 4.22% 2.55x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Interest attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lifestyle Publications audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lifestyle Publications audience is Chicos.

Location Composition Index
Chicos 0.02% 1.13x
Talbots 0.01% 1.08x
White House Black Market 0.02% 1.08x
Gap 0.02% 1.08x
Old Navy 0.03% 1.08x
Forever 21 0.01% 1.08x
H&M 0.01% 1.07x
American Eagle Outfitters 0.02% 1.07x
J. Crew 0.01% 1.07x
LOFT 0.02% 1.06x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Location attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lifestyle Publications audience is Mysticism.

Content Affinity Composition Index
Mysticism 0.02% 2.52x
Hair & Beauty 0.01% 2.50x
Fashion Cluster 1.74% 2.49x
Assorted Topics (Television, Origami, Men's Health) 0.19% 2.48x
Perfume, Makeup & Cosmetics 0.05% 2.47x
Custom Gifts 0.03% 2.46x
Travel, Food, Fashion & Fitness 0.43% 2.46x
Natural & Healthy Living Researchers 0.03% 2.45x
Parenting Blogs 0.14% 2.45x
Beauty & Cosmetics 0.08% 2.45x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Content Affinity attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lifestyle Publications audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female