Dstillery Audiences

LIFESTYLE PUBLICATIONS

Audience Size: 39 Million Devices

Explore the Lifestyle Publications Audience

Below you'll find more information about the Lifestyle Publications audience, broken down in different categories based on their digital and physical behaviors. These are 39 million unique devices whose actions qualify for the Lifestyle Publications audience.

Dstillery Crafted Audiences

INTERESTS

The Lifestyle Publications audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lifestyle Publications audience is Women's Fitness Enthusiasts.

Interest Composition Index
Women's Fitness Enthusiasts 3.26% 2.72x
Women’s Fashion Blogs Readers 4.33% 2.72x
Women's Fashion Magazine Readers 3.83% 2.72x
Home Custom Bedroom Decorators 2.27% 2.72x
Custom Home Lighting Shoppers 2.27% 2.72x
Entertainment Industry Decision Makers 4.10% 2.72x
Mens Fitness Publication Readers 3.50% 2.72x
Trendy Shoe Shoppers 3.29% 2.72x
TV Advertising Professionals 3.63% 2.72x
Women's Health Researchers 3.43% 2.72x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Interest attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lifestyle Publications audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lifestyle Publications audience is Talbots.

Location Composition Index
Talbots 0.02% 1.11x
Eddie Bauer 0.01% 1.08x
Belk 0.01% 1.07x
LOFT 0.03% 1.06x
Lane Bryant 0.03% 1.06x
Old Navy 0.05% 1.06x
Chicos 0.03% 1.05x
Zumiez 0.03% 1.05x
The Childrens Place 0.05% 1.05x
Dressbarn 0.02% 1.05x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Location attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lifestyle Publications audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lifestyle Publications audience is oprahmag.com.

Website Composition Index
oprahmag.com 4.38% 4.89x
inquisitr.com 1.75% 4.86x
fashionista.com 1.87% 4.85x
harpersbazaar.com 15.25% 4.77x
elle.com 17.96% 4.77x
instyle.com 18.84% 4.76x
marieclaire.com 14.20% 4.76x
redbookmag.com 2.97% 4.74x
vogue.com 14.86% 4.73x
glamour.com 14.64% 4.73x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Web attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lifestyle Publications audience is Fashion Cluster.

Content Affinity Composition Index
Fashion Cluster 1.50% 2.66x
Natural & Healthy Living Researchers 0.03% 2.66x
Assorted Topics (Television, Origami, Men's Health) 0.14% 2.65x
Travel, Food, Fashion & Fitness 0.25% 2.59x
Canada Shopping - Kitchenware 0.04% 2.59x
Teen Hair 0.19% 2.57x
Beauty & Cosmetics 0.05% 2.56x
Toys Shopping 0.01% 2.55x
Perfume, Makeup & Cosmetics 0.04% 2.55x
Assorted Topics (Rubik Cube, Gawker, Viral Media) 3.72% 2.55x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Content Affinity attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lifestyle Publications audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female