Dstillery Audiences

LIFESTYLE PUBLICATIONS

Audience Size: 29.7 Million Devices

Explore the Lifestyle Publications Audience

Below you'll find more information about the Lifestyle Publications audience, broken down in different categories based on their digital and physical behaviors. These are 29.7 million unique devices whose actions qualify for the Lifestyle Publications audience.

Dstillery Crafted Audiences

INTERESTS

The Lifestyle Publications audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lifestyle Publications audience is Women's Fashion Magazine Readers.

Interest Composition Index
Women's Fashion Magazine Readers 2.26% 2.71x
Entertainment Industry Decision Makers 2.21% 2.71x
TV Advertising Professionals 1.92% 2.71x
Trendy Shoe Shoppers 1.21% 2.71x
Custom Home Lighting Shoppers 0.49% 2.71x
Home Custom Bedroom Decorators 0.49% 2.71x
Entertainment & Tabloid Magazine Readers 3.55% 2.71x
Makeup Researchers 3.10% 2.71x
Women’s Fashion Blogs Readers 3.01% 2.71x
Women's Fitness Enthusiasts 1.63% 2.71x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Interest attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lifestyle Publications audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lifestyle Publications audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.05x
Old Navy 0.02% 1.04x
J. Crew 0.01% 1.04x
H&M 0.01% 1.04x
Talbots 0.01% 1.04x
White House Black Market 0.01% 1.04x
Dressbarn 0.01% 1.03x
American Eagle Outfitters 0.02% 1.02x
Maurices 0.03% 1.02x
Express 0.02% 1.01x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Location attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lifestyle Publications audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lifestyle Publications audience is thirstyfornews.com.

Website Composition Index
thirstyfornews.com 1.00% 5.07x
fashionista.com 1.53% 5.02x
dailyresearchplot.com 1.25% 5.00x
hearst.com 1.97% 5.00x
sendtonews.com 1.15% 4.95x
harpersbazaar.com 15.97% 4.94x
elle.com 18.27% 4.94x
instyle.com 20.13% 4.94x
wmagazine.com 3.76% 4.91x
avantisvideo.com 4.05% 4.91x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Web attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lifestyle Publications audience is Fashion Cluster.

Content Affinity Composition Index
Fashion Cluster 2.07% 2.62x
Assorted Topics (Television, Origami, Men's Health) 0.08% 2.56x
Canada Shopping - Kitchenware 0.03% 2.56x
Perfume, Makeup & Cosmetics 0.05% 2.56x
African-American Hair 0.02% 2.55x
Travel, Food, Fashion & Fitness 0.24% 2.54x
Comedy Content 0.03% 2.54x
Canada Tourism Research Cluster 0.45% 2.54x
Feminism 0.03% 2.54x
Assorted Topics (Freebies, Gardens, Jewelry) 0.29% 2.53x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Content Affinity attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lifestyle Publications audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female