Explore the Lifestyle Publications Audience
Below you'll find more information about the Lifestyle Publications audience, broken down in different categories based on their digital and physical behaviors. These are 42.9 million unique devices whose actions qualify for the Lifestyle Publications audience.
INTERESTS
The Lifestyle Publications audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lifestyle Publications audience is Women's Fashion Magazine Readers.
| Interest | Composition | Index |
| Women's Fashion Magazine Readers | 4.59% | 2.55x |
| Women's Fitness Enthusiasts | 4.43% | 2.55x |
| Mens Fitness Publication Readers | 4.10% | 2.55x |
| Women’s Fashion Blogs Readers | 5.08% | 2.55x |
| Entertainment & Tabloid Magazine Readers | 4.64% | 2.55x |
| Women's Health Researchers | 4.50% | 2.55x |
| Trendy Shoe Shoppers | 4.58% | 2.55x |
| Entertainment Industry Decision Makers | 4.38% | 2.55x |
| TV Advertising Professionals | 4.18% | 2.55x |
| Luxury Second Home Owners | 4.22% | 2.55x |
Composition Percentage:
The overlap percentage between the Lifestyle Publications audience and the Interest attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
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APPAREL RETAILERS
The Lifestyle Publications audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lifestyle Publications audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.02% | 1.13x |
| Talbots | 0.01% | 1.08x |
| White House Black Market | 0.02% | 1.08x |
| Gap | 0.02% | 1.08x |
| Old Navy | 0.03% | 1.08x |
| Forever 21 | 0.01% | 1.08x |
| H&M | 0.01% | 1.07x |
| American Eagle Outfitters | 0.02% | 1.07x |
| J. Crew | 0.01% | 1.07x |
| LOFT | 0.02% | 1.06x |
Composition Percentage:
The overlap percentage between the Lifestyle Publications audience and the Location attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lifestyle Publications audience is Mysticism.
| Content Affinity | Composition | Index |
| Mysticism | 0.02% | 2.52x |
| Hair & Beauty | 0.01% | 2.50x |
| Fashion Cluster | 1.74% | 2.49x |
| Assorted Topics (Television, Origami, Men's Health) | 0.19% | 2.48x |
| Perfume, Makeup & Cosmetics | 0.05% | 2.47x |
| Custom Gifts | 0.03% | 2.46x |
| Travel, Food, Fashion & Fitness | 0.43% | 2.46x |
| Natural & Healthy Living Researchers | 0.03% | 2.45x |
| Parenting Blogs | 0.14% | 2.45x |
| Beauty & Cosmetics | 0.08% | 2.45x |
Composition Percentage:
The overlap percentage between the Lifestyle Publications audience and the Content Affinity attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
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DEMOGRAPHICS
The Lifestyle Publications audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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