Dstillery Audiences

LIFESTYLE PUBLICATIONS

Audience Size: 48.8 Million Devices

Explore the Lifestyle Publications Audience

Below you'll find more information about the Lifestyle Publications audience, broken down in different categories based on their digital and physical behaviors. These are 48.8 million unique devices whose actions qualify for the Lifestyle Publications audience.

Dstillery Crafted Audiences

INTERESTS

The Lifestyle Publications audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lifestyle Publications audience is Women's Fashion Magazine Readers.

Interest Composition Index
Women's Fashion Magazine Readers 7.25% 3.09x
Hair Care Shoppers 7.29% 3.09x
Women's Fitness Enthusiasts 7.10% 3.09x
Mens Fitness Publication Readers 6.93% 3.08x
Wedding Registrants 7.08% 3.08x
Women's Health Researchers 7.37% 3.08x
Celebrity Gossip Fans 7.63% 3.08x
Luxury Second Home Owners 6.90% 3.08x
Entertainment & Tabloid Magazine Readers 7.00% 3.08x
Entertainment Industry Decision Makers 6.75% 3.08x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Interest attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lifestyle Publications audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lifestyle Publications audience is Bonobos.

Location Composition Index
Bonobos 0.09% 1.25x
Jos A. Bank Clothiers 0.26% 1.15x
White House Black Market 0.34% 1.14x
Mens Wearhouse 0.44% 1.14x
Topshop 0.02% 1.13x
Buckle 0.26% 1.12x
Johnston and Murphy 0.51% 1.11x
Uniqlo 0.01% 1.08x
American Apparel 0.03% 1.06x
Free People 0.02% 1.05x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Location attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lifestyle Publications audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lifestyle Publications audience is wmagazine.com.

Website Composition Index
wmagazine.com 3.05% 5.67x
fashionista.com 2.68% 5.62x
instyle.com 13.50% 5.59x
marriedbiography.com 2.00% 5.57x
racked.com 1.91% 5.56x
vogue.com 8.84% 5.56x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Web attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lifestyle Publications audience is Travel, Food, Fashion & Fitness.

Content Affinity Composition Index
Travel, Food, Fashion & Fitness 0.57% 2.99x
Local & Travel England - East Midlands 0.05% 2.97x
Feminism 0.22% 2.95x
Dermatology 0.66% 2.94x
Mysticism 0.05% 2.94x
Reproductive Health 0.49% 2.93x
Nutrition & Diabetic Living 0.21% 2.91x
Assorted Topics (Television, Origami, Men's Health) 0.07% 2.91x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.03% 2.90x
Beauty & Cosmetics 0.50% 2.88x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Content Affinity attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lifestyle Publications audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female