Dstillery Audiences

LIFESTYLE PUBLICATIONS

Audience Size: 29.1 Million Devices

Explore the Lifestyle Publications Audience

Below you'll find more information about the Lifestyle Publications audience, broken down in different categories based on their digital and physical behaviors. These are 29.1 million unique devices whose actions qualify for the Lifestyle Publications audience.

Dstillery Crafted Audiences

INTERESTS

The Lifestyle Publications audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lifestyle Publications audience is Women's Fashion Magazine Readers.

Interest Composition Index
Women's Fashion Magazine Readers 5.36% 2.99x
Women's Fitness Enthusiasts 4.95% 2.99x
Mens Fitness Publication Readers 4.96% 2.99x
Entertainment Industry Decision Makers 5.35% 2.99x
Women's Health Researchers 5.06% 2.99x
Women’s Fashion Blogs Readers 5.75% 2.99x
TV Advertising Professionals 5.10% 2.99x
Entertainment & Tabloid Magazine Readers 5.69% 2.99x
Women’s Lifestyle Blogs Researchers 5.07% 2.99x
Luxury Second Home Owners 4.90% 2.99x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Interest attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lifestyle Publications audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lifestyle Publications audience is Maurices.

Location Composition Index
Maurices 0.02% 1.06x
Old Navy 0.02% 1.05x
Mens Wearhouse 0.01% 1.04x
Buckle 0.01% 1.02x
Victoria's Secret 0.02% 1.02x
Carhartt 0.11% 1.01x
Express 0.01% 1.00x
The Childrens Place 0.01% 0.99x
Journeys 0.01% 0.97x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Location attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lifestyle Publications audience is Mysticism.

Content Affinity Composition Index
Mysticism 0.03% 2.95x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.02% 2.94x
London Tourism & Events 0.01% 2.94x
Hipster Clothing 0.01% 2.93x
Assorted Topics (Television, Origami, Men's Health) 0.17% 2.91x
Local & Travel England - East Midlands 0.03% 2.90x
Fashion Cluster 1.59% 2.89x
Hair & Beauty 0.05% 2.88x
Reproductive Health 0.04% 2.88x
Food Cluster 0.04% 2.88x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Content Affinity attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lifestyle Publications audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female