Dstillery Audiences

LIFESTYLE PUBLICATIONS

Audience Size: 54.2 Million Devices

Explore the Lifestyle Publications Audience

Below you'll find more information about the Lifestyle Publications audience, broken down in different categories based on their digital and physical behaviors. These are 54.2 million unique devices whose actions qualify for the Lifestyle Publications audience.

Dstillery Crafted Audiences

INTERESTS

The Lifestyle Publications audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lifestyle Publications audience is Women's Fashion Magazine Readers.

Interest Composition Index
Women's Fashion Magazine Readers 7.53% 2.72x
Hair Care Shoppers 7.68% 2.72x
Women's Fitness Enthusiasts 7.34% 2.72x
Celebrity Gossip Fans 7.02% 2.72x
Mens Fitness Publication Readers 7.25% 2.72x
Entertainment & Tabloid Magazine Readers 7.09% 2.72x
Wedding Registrants 7.79% 2.72x
Women's Health Researchers 7.56% 2.72x
Entertainment Industry Decision Makers 6.76% 2.72x
Luxury Second Home Owners 7.71% 2.71x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Interest attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lifestyle Publications audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lifestyle Publications audience is Lululemon.

Location Composition Index
Lululemon 0.03% 1.16x
American Apparel 0.02% 1.16x
Free People 0.02% 1.15x
Urban Outfitters 0.03% 1.15x
Zara 0.02% 1.14x
Ann Taylor 0.01% 1.13x
The North Face 0.01% 1.13x
Madewell 0.02% 1.13x
Armani 0.02% 1.12x
Kate Spade 0.02% 1.12x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Location attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lifestyle Publications audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lifestyle Publications audience is wmagazine.com.

Website Composition Index
wmagazine.com 2.55% 4.55x
fashionista.com 2.41% 4.50x
marriedbiography.com 1.26% 4.50x
instyle.com 12.52% 4.48x
thisisinsider.com 6.20% 4.46x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Web attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lifestyle Publications audience is Mysticism.

Content Affinity Composition Index
Mysticism 0.05% 2.66x
Travel, Food, Fashion & Fitness 0.49% 2.62x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 2.62x
Local & Travel England - East Midlands 0.05% 2.61x
Assorted Topics (Television, Origami, Men's Health) 0.24% 2.61x
Dermatology 0.40% 2.60x
Reproductive Health 0.31% 2.58x
Fashion Cluster 1.69% 2.58x
Beauty & Cosmetics 0.40% 2.57x
Nutrition & Diabetic Living 0.16% 2.57x
Composition Percentage: The overlap percentage between the Lifestyle Publications audience and the Content Affinity attribute.
Index: A comparison of the Lifestyle Publications audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lifestyle Publications audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female