Dstillery Audiences

LIGHTING & POWER

Audience Size: 19.9 Thousand Devices

Explore the Lighting & Power Audience

Below you'll find more information about the Lighting & Power audience, broken down in different categories based on their digital and physical behaviors. These are 19.9 thousand unique devices whose actions qualify for the Lighting & Power audience.

Dstillery Crafted Audiences

INTERESTS

The Lighting & Power audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lighting & Power audience is Home Heating and Cooling Researchers.

Interest Composition Index
Home Heating and Cooling Researchers 66.43% 33.78x
Product Manuals Researchers 74.56% 33.73x
Power Tools Shoppers 80.57% 32.34x
Light Bulb Shoppers 79.15% 31.93x
Home Exterior Design Enthusiasts 57.24% 31.13x
Plumbers 79.86% 31.02x
DIYers 64.31% 30.30x
Moving Truck Rental Researchers 60.42% 28.14x
Contractors & Construction Professionals 67.84% 25.76x
Ebay Shoppers 55.12% 25.73x
Composition Percentage: The overlap percentage between the Lighting & Power audience and the Interest attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lighting & Power audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lighting & Power audience is Carhartt.

Location Composition Index
Carhartt 0.25% 2.46x
Maurices 0.03% 1.73x
Victoria's Secret 0.02% 1.51x
Old Navy 0.02% 1.42x
Johnston and Murphy 0.04% 0.92x
Composition Percentage: The overlap percentage between the Lighting & Power audience and the Location attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lighting & Power audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lighting & Power audience is manualslib.com.

Website Composition Index
manualslib.com 32.49% 87.34x
diychatroom.com 25.48% 73.35x
garagejournal.com 17.11% 61.69x
finehomebuilding.com 20.12% 56.41x
tractorbynet.com 17.24% 53.71x
instructables.com 28.77% 50.96x
equipmenttrader.com 15.66% 40.74x
officedepot.com 16.50% 39.34x
avsforum.com 12.18% 39.31x
thehulltruth.com 13.78% 37.01x
Composition Percentage: The overlap percentage between the Lighting & Power audience and the Web attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lighting & Power audience is Machines & Industrial Supplies.

Content Affinity Composition Index
Machines & Industrial Supplies 10.40% 267.44x
Engineering 12.77% 256.95x
Electrical Engineering 8.37% 182.21x
Home Furnishings 17.10% 136.66x
Power Tools 16.33% 123.32x
Home Remodeling 7.82% 84.15x
Design Software 14.93% 83.12x
Auto Body Upkeep & Repair Researchers 3.21% 64.96x
Trucks 3.21% 62.47x
Garden Power Equipment 11.17% 60.55x
Composition Percentage: The overlap percentage between the Lighting & Power audience and the Content Affinity attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lighting & Power audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male