Explore the Lighting & Power Audience
Below you'll find more information about the Lighting & Power audience, broken down in different categories based on their digital and physical behaviors. These are 204.8 thousand unique devices whose actions qualify for the Lighting & Power audience.
INTERESTS
The Lighting & Power audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lighting & Power audience is Light Bulb Shoppers.
| Interest | Composition | Index |
| Light Bulb Shoppers | 75.94% | 24.75x |
| Power Tools Shoppers | 62.21% | 20.87x |
| Product Manuals Researchers | 56.31% | 19.50x |
| Smart Home Product Researchers | 58.67% | 18.46x |
| Plumbers | 60.29% | 18.38x |
| Civil Engineers | 68.53% | 17.26x |
| Chandelier and Lamp Shoppers | 55.48% | 16.78x |
| Home Heating and Cooling Researchers | 51.06% | 16.72x |
| DIYers | 50.08% | 16.56x |
| Locking Device Shoppers | 67.58% | 16.35x |
Composition Percentage:
The overlap percentage between the Lighting & Power audience and the Interest attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Curious about what else the Lighting & Power audience is interested in?
Sign Up
APPAREL RETAILERS
The Lighting & Power audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lighting & Power audience is Ralph Lauren.
| Location | Composition | Index |
| Ralph Lauren | 0.02% | 2.43x |
| Mens Wearhouse | 0.06% | 1.68x |
| Armani | 0.02% | 1.65x |
| Jos A. Bank Clothiers | 0.03% | 1.38x |
| H&M | 0.04% | 1.34x |
| Chicos | 0.03% | 1.21x |
| Hugo Boss | 0.02% | 1.19x |
| Express | 0.05% | 1.18x |
| Carhartt | 0.21% | 1.13x |
| Old Navy | 0.05% | 1.09x |
Composition Percentage:
The overlap percentage between the Lighting & Power audience and the Location attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Want to find more of the Lighting & Power audience in the real world?
Sign Up
WEBSITES
The Lighting & Power audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Lighting & Power audience is leviton.com.
| Website | Composition | Index |
| leviton.com | 29.58% | 531.74x |
| intermatic.com | 13.10% | 480.15x |
| electricbargainstores.com | 13.06% | 448.01x |
| legrand.us | 39.26% | 397.21x |
| eledlights.com | 8.69% | 347.00x |
| ecmweb.com | 9.94% | 321.22x |
| hubbell.com | 30.14% | 307.13x |
| voltlighting.com | 7.59% | 291.54x |
| electriciantalk.com | 35.97% | 265.78x |
| ecmag.com | 14.91% | 262.55x |
Composition Percentage:
The overlap percentage between the Lighting & Power audience and the Web attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Want to see more of the websites the Lighting & Power audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lighting & Power audience is Electronic Cabling.
| Content Affinity | Composition | Index |
| Electronic Cabling | 8.81% | 132.73x |
| Home Improvement Contractor | 2.61% | 76.52x |
| Engineering | 16.35% | 61.11x |
| Machines & Industrial Supplies | 13.53% | 61.05x |
| Professional Audio Visual | 1.87% | 60.19x |
| Power Tools | 16.85% | 57.97x |
| Electrical Engineering | 12.99% | 56.43x |
| Home Remodeling | 7.70% | 52.98x |
| Rural Living | 0.26% | 51.64x |
| Bathrooms & Plumbing | 7.72% | 47.36x |
Composition Percentage:
The overlap percentage between the Lighting & Power audience and the Content Affinity attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Want to see more of the Content Affinities the Lighting & Power audience visits?
Sign Up
DEMOGRAPHICS
The Lighting & Power audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
Interested in seeing other characteristics of the Lighting & Power audience?
Sign Up