Explore the Lighting & Power Audience
Below you'll find more information about the Lighting & Power audience, broken down in different categories based on their digital and physical behaviors. These are 289.3 thousand unique devices whose actions qualify for the Lighting & Power audience.
INTERESTS
The Lighting & Power audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lighting & Power audience is Light Bulb Shoppers.
| Interest | Composition | Index |
| Light Bulb Shoppers | 70.68% | 40.84x |
| Power Tools Shoppers | 51.72% | 30.43x |
| Product Manuals Researchers | 46.53% | 28.74x |
| Smart Home Product Researchers | 53.82% | 28.00x |
| Chandelier and Lamp Shoppers | 46.72% | 27.65x |
| Plumbers | 46.60% | 26.66x |
| Civil Engineers | 56.71% | 25.63x |
| Contractors & Construction Professionals | 41.58% | 24.19x |
| Model Aircraft and Rocket Hobbyists | 44.36% | 23.47x |
| LED Lighting Shoppers | 36.35% | 23.18x |
Composition Percentage:
The overlap percentage between the Lighting & Power audience and the Interest attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
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APPAREL RETAILERS
The Lighting & Power audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lighting & Power audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.02% | 2.78x |
| Topshop | 0.02% | 1.81x |
| The North Face | 0.03% | 1.51x |
| Club Monaco | 0.02% | 1.49x |
| Patagonia | 0.01% | 1.32x |
| Urban Outfitters | 0.04% | 1.26x |
| Ralph Lauren | 0.01% | 1.23x |
| Coach | 0.06% | 1.22x |
| Tommy Bahama | 0.03% | 1.18x |
| Jos A. Bank Clothiers | 0.27% | 1.18x |
Composition Percentage:
The overlap percentage between the Lighting & Power audience and the Location attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
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WEBSITES
The Lighting & Power audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Lighting & Power audience is acuitybrands.com.
| Website | Composition | Index |
| acuitybrands.com | 17.65% | 583.62x |
| atlantalightbulbs.com | 9.85% | 442.76x |
| leviton.com | 29.02% | 440.16x |
| intermatic.com | 12.99% | 381.27x |
| electricbargainstores.com | 11.96% | 373.98x |
| legrand.us | 39.26% | 368.00x |
| pegasuslighting.com | 7.54% | 350.84x |
| allfuses.com | 5.78% | 296.41x |
| eledlights.com | 8.20% | 287.69x |
| electriciantalk.com | 26.98% | 286.02x |
Composition Percentage:
The overlap percentage between the Lighting & Power audience and the Web attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lighting & Power audience is Electronic Cabling.
| Content Affinity | Composition | Index |
| Electronic Cabling | 10.99% | 106.43x |
| Handyman Tools | 0.17% | 84.87x |
| Home Improvement Contractor | 6.38% | 60.36x |
| Power Tools | 18.24% | 54.83x |
| Professional Audio Visual | 2.66% | 53.06x |
| Machines & Industrial Supplies | 15.41% | 49.19x |
| Health & Safety Compliance | 3.71% | 45.37x |
| Engineering | 16.90% | 44.77x |
| Electrical Engineering | 15.68% | 44.16x |
| Home Remodeling | 9.90% | 43.63x |
Composition Percentage:
The overlap percentage between the Lighting & Power audience and the Content Affinity attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
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DEMOGRAPHICS
The Lighting & Power audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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