Dstillery Audiences

LIGHTING & POWER

Audience Size: 301.1 Thousand Devices

Explore the Lighting & Power Audience

Below you'll find more information about the Lighting & Power audience, broken down in different categories based on their digital and physical behaviors. These are 301.1 thousand unique devices whose actions qualify for the Lighting & Power audience.

Dstillery Crafted Audiences

INTERESTS

The Lighting & Power audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lighting & Power audience is Light Bulb Shoppers.

Interest Composition Index
Light Bulb Shoppers 70.87% 44.34x
Power Tools Shoppers 50.45% 31.33x
Chandelier and Lamp Shoppers 46.60% 30.00x
Product Manuals Researchers 46.02% 29.36x
Smart Home Product Researchers 53.09% 28.44x
Plumbers 46.15% 26.82x
Civil Engineers 55.36% 26.05x
Model Aircraft and Rocket Hobbyists 43.23% 25.11x
Contractors & Construction Professionals 41.53% 24.69x
LED Lighting Shoppers 37.30% 24.48x
Composition Percentage: The overlap percentage between the Lighting & Power audience and the Interest attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lighting & Power audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lighting & Power audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.02% 1.89x
Ann Taylor 0.02% 1.76x
Hugo Boss 0.03% 1.70x
Aeropostale 0.01% 1.59x
Talbots 0.04% 1.56x
Coach 0.04% 1.54x
Supreme 0.01% 1.34x
Johnston and Murphy 0.07% 1.27x
Lane Bryant 0.04% 1.19x
Armani 0.03% 1.13x
Composition Percentage: The overlap percentage between the Lighting & Power audience and the Location attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lighting & Power audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lighting & Power audience is acuitybrands.com.

Website Composition Index
acuitybrands.com 20.83% 558.15x
atlantalightbulbs.com 10.02% 433.78x
leviton.com 27.93% 421.27x
intermatic.com 12.34% 376.29x
electricbargainstores.com 11.54% 371.07x
legrand.us 38.07% 358.74x
pegasuslighting.com 8.66% 334.52x
allfuses.com 5.39% 294.66x
electriciantalk.com 25.42% 289.38x
eledlights.com 8.21% 280.18x
Composition Percentage: The overlap percentage between the Lighting & Power audience and the Web attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lighting & Power audience is Electronic Cabling.

Content Affinity Composition Index
Electronic Cabling 10.97% 107.48x
Home Improvement Contractor 6.76% 61.77x
Power Tools 17.85% 55.35x
Professional Audio Visual 2.59% 53.01x
Machines & Industrial Supplies 15.34% 50.26x
Health & Safety Compliance 3.90% 47.53x
Rural Living 0.43% 46.68x
Home Remodeling 9.99% 46.42x
Office Furniture Design 2.35% 43.80x
Electrical Engineering 15.92% 43.74x
Composition Percentage: The overlap percentage between the Lighting & Power audience and the Content Affinity attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lighting & Power audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male