Explore the Lighting & Power Audience
Below you'll find more information about the Lighting & Power audience, broken down in different categories based on their digital and physical behaviors. These are 338.1 thousand unique devices whose actions qualify for the Lighting & Power audience.
INTERESTS
The Lighting & Power audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lighting & Power audience is Light Bulb Shoppers.
| Interest | Composition | Index |
| Light Bulb Shoppers | 72.14% | 34.76x |
| Power Tools Shoppers | 51.91% | 24.14x |
| Chandelier and Lamp Shoppers | 48.93% | 23.95x |
| Product Manuals Researchers | 48.21% | 22.65x |
| LED Lighting Shoppers | 38.96% | 21.99x |
| Smart Home Product Researchers | 54.58% | 21.87x |
| Civil Engineers | 56.70% | 21.72x |
| Contractors & Construction Professionals | 41.66% | 20.94x |
| Home Heating and Cooling Researchers | 36.10% | 19.56x |
| Luxury Home Fixture Shoppers | 53.88% | 19.30x |
Composition Percentage:
The overlap percentage between the Lighting & Power audience and the Interest attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Curious about what else the Lighting & Power audience is interested in?
Sign Up
APPAREL RETAILERS
The Lighting & Power audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lighting & Power audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.01% | 3.32x |
| Supreme | 0.01% | 2.14x |
| Columbia | 0.01% | 1.91x |
| Zara | 0.04% | 1.84x |
| Banana Republic | 0.05% | 1.76x |
| Club Monaco | 0.01% | 1.74x |
| Ann Taylor | 0.03% | 1.67x |
| Patagonia | 0.02% | 1.57x |
| Michael Kors | 0.03% | 1.57x |
| Brooks Brothers | 0.04% | 1.46x |
Composition Percentage:
The overlap percentage between the Lighting & Power audience and the Location attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Want to find more of the Lighting & Power audience in the real world?
Sign Up
WEBSITES
The Lighting & Power audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Lighting & Power audience is acuitybrands.com.
| Website | Composition | Index |
| acuitybrands.com | 24.57% | 591.84x |
| atlantalightbulbs.com | 9.56% | 526.72x |
| leviton.com | 26.62% | 513.05x |
| intermatic.com | 11.55% | 454.65x |
| electricbargainstores.com | 10.61% | 451.48x |
| legrand.us | 36.00% | 429.23x |
| pegasuslighting.com | 9.67% | 399.33x |
| electriciantalk.com | 22.94% | 353.64x |
| eledlights.com | 7.63% | 335.72x |
| hubbell.com | 24.31% | 312.51x |
Composition Percentage:
The overlap percentage between the Lighting & Power audience and the Web attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Want to see more of the websites the Lighting & Power audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lighting & Power audience is Electronic Cabling.
| Content Affinity | Composition | Index |
| Electronic Cabling | 11.08% | 104.34x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.43% | 66.96x |
| Home Improvement Contractor | 7.42% | 58.62x |
| Professional Audio Visual | 2.72% | 55.84x |
| Power Tools | 18.30% | 53.21x |
| Machines & Industrial Supplies | 15.67% | 50.45x |
| Home Remodeling | 10.00% | 47.68x |
| Health & Safety Compliance | 4.03% | 46.19x |
| Office Furniture Design | 2.35% | 45.59x |
| Electrical Engineering | 16.18% | 45.17x |
Composition Percentage:
The overlap percentage between the Lighting & Power audience and the Content Affinity attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Want to see more of the Content Affinities the Lighting & Power audience visits?
Sign Up
DEMOGRAPHICS
The Lighting & Power audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
Interested in seeing other characteristics of the Lighting & Power audience?
Sign Up