Explore the Lighting & Power Audience
Below you'll find more information about the Lighting & Power audience, broken down in different categories based on their digital and physical behaviors. These are 95.5 thousand unique devices whose actions qualify for the Lighting & Power audience.
INTERESTS
The Lighting & Power audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lighting & Power audience is Light Bulb Shoppers.
| Interest | Composition | Index |
| Light Bulb Shoppers | 78.17% | 30.95x |
| Power Tools Shoppers | 72.54% | 27.36x |
| Product Manuals Researchers | 65.59% | 26.63x |
| Plumbers | 68.01% | 26.39x |
| Civil Engineers | 71.13% | 25.51x |
| Home Heating and Cooling Researchers | 56.64% | 24.53x |
| DIYers | 55.33% | 22.97x |
| Home Exterior Design Enthusiasts | 48.79% | 22.68x |
| Contractors & Construction Professionals | 57.85% | 22.40x |
| Kitchen Stove Shoppers | 45.67% | 20.79x |
Composition Percentage:
The overlap percentage between the Lighting & Power audience and the Interest attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
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APPAREL RETAILERS
The Lighting & Power audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lighting & Power audience is White House Black Market.
| Location | Composition | Index |
| White House Black Market | 0.04% | 6.23x |
| Jos A. Bank Clothiers | 0.02% | 3.73x |
| Journeys | 0.03% | 3.61x |
| The North Face | 0.02% | 3.02x |
| Maurices | 0.02% | 1.59x |
| Carhartt | 0.13% | 0.96x |
| Johnston and Murphy | 0.04% | 0.92x |
Composition Percentage:
The overlap percentage between the Lighting & Power audience and the Location attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
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WEBSITES
The Lighting & Power audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Lighting & Power audience is electriciantalk.com.
| Website | Composition | Index |
| electriciantalk.com | 48.73% | 308.07x |
| mouser.com | 14.29% | 170.07x |
| engineeringtoolbox.com | 14.44% | 121.54x |
| manualzz.com | 8.55% | 100.03x |
| nfpa.org | 16.10% | 95.28x |
| dewalt.com | 14.34% | 86.46x |
| iccsafe.org | 7.64% | 83.04x |
| garagejournal.com | 11.67% | 82.13x |
| decks.com | 4.09% | 78.06x |
| archtoolbox.com | 4.49% | 76.10x |
Composition Percentage:
The overlap percentage between the Lighting & Power audience and the Web attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lighting & Power audience is Electronic Cabling.
| Content Affinity | Composition | Index |
| Electronic Cabling | 6.64% | 252.31x |
| Engineering | 14.20% | 110.28x |
| Machines & Industrial Supplies | 11.91% | 107.20x |
| Professional Audio Visual | 1.40% | 103.32x |
| Electrical Engineering | 10.55% | 99.20x |
| Canadian Construction & Renovation Research Cluster | 1.19% | 91.76x |
| Power Tools | 17.03% | 85.29x |
| Home Remodeling | 5.83% | 77.01x |
| Bathrooms & Plumbing | 5.73% | 76.03x |
| Amateur Radios | 9.22% | 75.99x |
Composition Percentage:
The overlap percentage between the Lighting & Power audience and the Content Affinity attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
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DEMOGRAPHICS
The Lighting & Power audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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