Dstillery Audiences

LIGHTING & POWER

Audience Size: 390 Thousand Devices

Explore the Lighting & Power Audience

Below you'll find more information about the Lighting & Power audience, broken down in different categories based on their digital and physical behaviors. These are 390 thousand unique devices whose actions qualify for the Lighting & Power audience.

Dstillery Crafted Audiences

INTERESTS

The Lighting & Power audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lighting & Power audience is Light Bulb Shoppers.

Interest Composition Index
Light Bulb Shoppers 70.53% 32.99x
Civil Engineers 53.77% 22.60x
LED Lighting Shoppers 41.68% 22.52x
Smart Home Product Researchers 54.30% 22.23x
Chandelier and Lamp Shoppers 47.14% 21.20x
Contractors & Construction Professionals 38.93% 20.67x
Luxury Home Fixture Shoppers 51.56% 18.39x
Foreman and Construction Managers 42.02% 18.16x
Flooring Shoppers 32.22% 16.59x
Kitchen Appliance Shoppers 33.92% 15.61x
Composition Percentage: The overlap percentage between the Lighting & Power audience and the Interest attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lighting & Power audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lighting & Power audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 0.03% 1.54x
Gymboree 0.03% 1.51x
J. Crew 0.02% 1.33x
The Childrens Place 0.04% 1.26x
American Apparel 0.02% 1.23x
Gap 0.07% 1.20x
Banana Republic 0.03% 1.16x
Chicos 0.03% 1.13x
H&M 0.02% 1.09x
Coach 0.03% 1.08x
Composition Percentage: The overlap percentage between the Lighting & Power audience and the Location attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lighting & Power audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lighting & Power audience is acuitybrands.com.

Website Composition Index
acuitybrands.com 18.83% 599.86x
greenlee.com 8.39% 547.49x
leviton.com 24.69% 472.66x
atlantalightbulbs.com 9.21% 470.95x
electricbargainstores.com 9.65% 413.13x
intermatic.com 10.77% 395.93x
legrand.us 33.99% 374.83x
pegasuslighting.com 13.27% 336.99x
eledlights.com 6.42% 330.89x
electriciantalk.com 21.74% 311.77x
Composition Percentage: The overlap percentage between the Lighting & Power audience and the Web attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lighting & Power audience is Electronic Cabling.

Content Affinity Composition Index
Electronic Cabling 11.78% 92.91x
Professional Audio Visual 2.75% 54.45x
Power Tools 19.22% 47.12x
Machines & Industrial Supplies 16.19% 47.07x
Home Improvement Contractor 8.62% 45.90x
Health & Safety Compliance 4.62% 44.46x
Home Remodeling 10.05% 42.72x
Office Furniture Design 2.34% 40.03x
Electrical Engineering 17.41% 39.67x
Bathrooms & Plumbing 10.53% 37.50x
Composition Percentage: The overlap percentage between the Lighting & Power audience and the Content Affinity attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lighting & Power audience resonates most for the following age and income brackets.
Age
45-54
Income
$50,000-$74,999