Dstillery Audiences

LIGHTING & POWER

Audience Size: 204.8 Thousand Devices

Explore the Lighting & Power Audience

Below you'll find more information about the Lighting & Power audience, broken down in different categories based on their digital and physical behaviors. These are 204.8 thousand unique devices whose actions qualify for the Lighting & Power audience.

Dstillery Crafted Audiences

INTERESTS

The Lighting & Power audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lighting & Power audience is Light Bulb Shoppers.

Interest Composition Index
Light Bulb Shoppers 75.94% 24.75x
Power Tools Shoppers 62.21% 20.87x
Product Manuals Researchers 56.31% 19.50x
Smart Home Product Researchers 58.67% 18.46x
Plumbers 60.29% 18.38x
Civil Engineers 68.53% 17.26x
Chandelier and Lamp Shoppers 55.48% 16.78x
Home Heating and Cooling Researchers 51.06% 16.72x
DIYers 50.08% 16.56x
Locking Device Shoppers 67.58% 16.35x
Composition Percentage: The overlap percentage between the Lighting & Power audience and the Interest attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lighting & Power audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lighting & Power audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.02% 2.43x
Mens Wearhouse 0.06% 1.68x
Armani 0.02% 1.65x
Jos A. Bank Clothiers 0.03% 1.38x
H&M 0.04% 1.34x
Chicos 0.03% 1.21x
Hugo Boss 0.02% 1.19x
Express 0.05% 1.18x
Carhartt 0.21% 1.13x
Old Navy 0.05% 1.09x
Composition Percentage: The overlap percentage between the Lighting & Power audience and the Location attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lighting & Power audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lighting & Power audience is leviton.com.

Website Composition Index
leviton.com 29.58% 531.74x
intermatic.com 13.10% 480.15x
electricbargainstores.com 13.06% 448.01x
legrand.us 39.26% 397.21x
eledlights.com 8.69% 347.00x
ecmweb.com 9.94% 321.22x
hubbell.com 30.14% 307.13x
voltlighting.com 7.59% 291.54x
electriciantalk.com 35.97% 265.78x
ecmag.com 14.91% 262.55x
Composition Percentage: The overlap percentage between the Lighting & Power audience and the Web attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lighting & Power audience is Electronic Cabling.

Content Affinity Composition Index
Electronic Cabling 8.81% 132.73x
Home Improvement Contractor 2.61% 76.52x
Engineering 16.35% 61.11x
Machines & Industrial Supplies 13.53% 61.05x
Professional Audio Visual 1.87% 60.19x
Power Tools 16.85% 57.97x
Electrical Engineering 12.99% 56.43x
Home Remodeling 7.70% 52.98x
Rural Living 0.26% 51.64x
Bathrooms & Plumbing 7.72% 47.36x
Composition Percentage: The overlap percentage between the Lighting & Power audience and the Content Affinity attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lighting & Power audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male