Explore the Lighting & Power Audience
Below you'll find more information about the Lighting & Power audience, broken down in different categories based on their digital and physical behaviors. These are 367.2 thousand unique devices whose actions qualify for the Lighting & Power audience.
INTERESTS
The Lighting & Power audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lighting & Power audience is Light Bulb Shoppers.
| Interest | Composition | Index |
| Light Bulb Shoppers | 72.08% | 33.92x |
| Power Tools Shoppers | 49.81% | 25.20x |
| Civil Engineers | 54.83% | 23.80x |
| Smart Home Product Researchers | 54.41% | 23.00x |
| Chandelier and Lamp Shoppers | 47.79% | 22.58x |
| LED Lighting Shoppers | 40.67% | 22.41x |
| Product Manuals Researchers | 47.69% | 22.10x |
| Contractors & Construction Professionals | 40.31% | 21.37x |
| Foreman and Construction Managers | 41.84% | 18.62x |
| Luxury Home Fixture Shoppers | 51.43% | 18.52x |
Composition Percentage:
The overlap percentage between the Lighting & Power audience and the Interest attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
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APPAREL RETAILERS
The Lighting & Power audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lighting & Power audience is Express.
| Location | Composition | Index |
| Express | 0.03% | 1.63x |
| Gymboree | 0.04% | 1.60x |
| American Apparel | 0.02% | 1.39x |
| Coach | 0.06% | 1.37x |
| Brooks Brothers | 0.03% | 1.28x |
| Urban Outfitters | 0.03% | 1.23x |
| H&M | 0.03% | 1.21x |
| J. Crew | 0.03% | 1.19x |
| Carhartt | 0.15% | 1.06x |
| Dressbarn | 0.03% | 1.05x |
Composition Percentage:
The overlap percentage between the Lighting & Power audience and the Location attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
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WEBSITES
The Lighting & Power audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Lighting & Power audience is acuitybrands.com.
| Website | Composition | Index |
| acuitybrands.com | 20.08% | 585.74x |
| atlantalightbulbs.com | 9.42% | 463.16x |
| leviton.com | 25.50% | 444.64x |
| electricbargainstores.com | 9.97% | 401.01x |
| intermatic.com | 11.17% | 388.24x |
| legrand.us | 34.36% | 371.19x |
| pegasuslighting.com | 11.94% | 346.16x |
| electriciantalk.com | 22.51% | 315.08x |
| eledlights.com | 7.23% | 307.03x |
| hubbell.com | 20.31% | 294.09x |
Composition Percentage:
The overlap percentage between the Lighting & Power audience and the Web attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lighting & Power audience is Electronic Cabling.
| Content Affinity | Composition | Index |
| Electronic Cabling | 11.57% | 95.48x |
| Professional Audio Visual | 2.75% | 54.31x |
| Home Improvement Contractor | 8.42% | 49.13x |
| Power Tools | 19.66% | 48.63x |
| Machines & Industrial Supplies | 16.08% | 48.37x |
| Health & Safety Compliance | 4.36% | 45.73x |
| Home Remodeling | 10.36% | 44.45x |
| Electrical Engineering | 16.91% | 43.02x |
| Office Furniture Design | 2.33% | 42.66x |
| Engineering | 16.30% | 39.38x |
Composition Percentage:
The overlap percentage between the Lighting & Power audience and the Content Affinity attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
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DEMOGRAPHICS
The Lighting & Power audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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