Dstillery Audiences

LIGHTING & POWER

Audience Size: 253.9 Thousand Devices

Explore the Lighting & Power Audience

Below you'll find more information about the Lighting & Power audience, broken down in different categories based on their digital and physical behaviors. These are 253.9 thousand unique devices whose actions qualify for the Lighting & Power audience.

Dstillery Crafted Audiences

INTERESTS

The Lighting & Power audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lighting & Power audience is Light Bulb Shoppers.

Interest Composition Index
Light Bulb Shoppers 73.62% 28.29x
Power Tools Shoppers 57.69% 21.64x
Smart Home Product Researchers 60.03% 20.99x
Product Manuals Researchers 52.54% 20.05x
Chandelier and Lamp Shoppers 53.02% 19.87x
Plumbers 53.42% 19.39x
Civil Engineers 64.86% 19.19x
Contractors & Construction Professionals 48.04% 17.24x
DIYers 45.53% 16.75x
Home Heating and Cooling Researchers 44.41% 16.64x
Composition Percentage: The overlap percentage between the Lighting & Power audience and the Interest attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lighting & Power audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lighting & Power audience is Hugo Boss.

Location Composition Index
Hugo Boss 0.04% 1.67x
Topshop 0.02% 1.48x
Gap 0.10% 1.45x
Hollister 0.05% 1.45x
The North Face 0.02% 1.43x
Urban Outfitters 0.04% 1.32x
White House Black Market 0.30% 1.31x
REI 0.02% 1.31x
Coach 0.05% 1.24x
Victoria's Secret 0.11% 1.23x
Composition Percentage: The overlap percentage between the Lighting & Power audience and the Location attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lighting & Power audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lighting & Power audience is acuitybrands.com.

Website Composition Index
acuitybrands.com 15.68% 634.33x
leviton.com 30.41% 487.41x
atlantalightbulbs.com 10.00% 475.57x
intermatic.com 13.66% 428.39x
electricbargainstores.com 12.71% 408.13x
legrand.us 40.69% 367.50x
allfuses.com 6.36% 319.48x
eledlights.com 8.20% 309.08x
electriciantalk.com 29.81% 283.37x
hubbell.com 31.51% 266.95x
Composition Percentage: The overlap percentage between the Lighting & Power audience and the Web attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lighting & Power audience is Electronic Cabling.

Content Affinity Composition Index
Electronic Cabling 11.02% 109.02x
Home Improvement Contractor 4.97% 62.93x
Power Tools 17.56% 54.50x
Professional Audio Visual 2.49% 54.35x
Machines & Industrial Supplies 15.20% 49.68x
Engineering 17.60% 47.78x
Electrical Engineering 15.77% 45.48x
Home Remodeling 9.32% 45.12x
Rural Living 0.35% 44.17x
Health & Safety Compliance 3.46% 42.85x
Composition Percentage: The overlap percentage between the Lighting & Power audience and the Content Affinity attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lighting & Power audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male