Explore the Lighting & Power Audience
Below you'll find more information about the Lighting & Power audience, broken down in different categories based on their digital and physical behaviors. These are 19.9 thousand unique devices whose actions qualify for the Lighting & Power audience.
INTERESTS
The Lighting & Power audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lighting & Power audience is Home Heating and Cooling Researchers.
| Interest | Composition | Index |
| Home Heating and Cooling Researchers | 66.43% | 33.78x |
| Product Manuals Researchers | 74.56% | 33.73x |
| Power Tools Shoppers | 80.57% | 32.34x |
| Light Bulb Shoppers | 79.15% | 31.93x |
| Home Exterior Design Enthusiasts | 57.24% | 31.13x |
| Plumbers | 79.86% | 31.02x |
| DIYers | 64.31% | 30.30x |
| Moving Truck Rental Researchers | 60.42% | 28.14x |
| Contractors & Construction Professionals | 67.84% | 25.76x |
| Ebay Shoppers | 55.12% | 25.73x |
Composition Percentage:
The overlap percentage between the Lighting & Power audience and the Interest attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
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APPAREL RETAILERS
The Lighting & Power audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lighting & Power audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.25% | 2.46x |
| Maurices | 0.03% | 1.73x |
| Victoria's Secret | 0.02% | 1.51x |
| Old Navy | 0.02% | 1.42x |
| Johnston and Murphy | 0.04% | 0.92x |
Composition Percentage:
The overlap percentage between the Lighting & Power audience and the Location attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
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WEBSITES
The Lighting & Power audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Lighting & Power audience is manualslib.com.
| Website | Composition | Index |
| manualslib.com | 32.49% | 87.34x |
| diychatroom.com | 25.48% | 73.35x |
| garagejournal.com | 17.11% | 61.69x |
| finehomebuilding.com | 20.12% | 56.41x |
| tractorbynet.com | 17.24% | 53.71x |
| instructables.com | 28.77% | 50.96x |
| equipmenttrader.com | 15.66% | 40.74x |
| officedepot.com | 16.50% | 39.34x |
| avsforum.com | 12.18% | 39.31x |
| thehulltruth.com | 13.78% | 37.01x |
Composition Percentage:
The overlap percentage between the Lighting & Power audience and the Web attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lighting & Power audience is Machines & Industrial Supplies.
| Content Affinity | Composition | Index |
| Machines & Industrial Supplies | 10.40% | 267.44x |
| Engineering | 12.77% | 256.95x |
| Electrical Engineering | 8.37% | 182.21x |
| Home Furnishings | 17.10% | 136.66x |
| Power Tools | 16.33% | 123.32x |
| Home Remodeling | 7.82% | 84.15x |
| Design Software | 14.93% | 83.12x |
| Auto Body Upkeep & Repair Researchers | 3.21% | 64.96x |
| Trucks | 3.21% | 62.47x |
| Garden Power Equipment | 11.17% | 60.55x |
Composition Percentage:
The overlap percentage between the Lighting & Power audience and the Content Affinity attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
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DEMOGRAPHICS
The Lighting & Power audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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