Explore the Lighting & Power Audience
Below you'll find more information about the Lighting & Power audience, broken down in different categories based on their digital and physical behaviors. These are 138.1 thousand unique devices whose actions qualify for the Lighting & Power audience.
INTERESTS
The Lighting & Power audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lighting & Power audience is Light Bulb Shoppers.
| Interest | Composition | Index |
| Light Bulb Shoppers | 76.85% | 32.55x |
| Power Tools Shoppers | 67.31% | 27.27x |
| Plumbers | 64.42% | 26.19x |
| Product Manuals Researchers | 60.44% | 26.07x |
| Home Heating and Cooling Researchers | 50.55% | 24.37x |
| Civil Engineers | 68.13% | 22.81x |
| DIYers | 51.03% | 22.67x |
| Contractors & Construction Professionals | 55.63% | 21.86x |
| Home Exterior Design Enthusiasts | 43.13% | 21.15x |
| Kitchen Stove Shoppers | 44.57% | 20.96x |
Composition Percentage:
The overlap percentage between the Lighting & Power audience and the Interest attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
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APPAREL RETAILERS
The Lighting & Power audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lighting & Power audience is The North Face.
| Location | Composition | Index |
| The North Face | 0.02% | 3.02x |
| Maurices | 0.01% | 2.45x |
| Carhartt | 0.12% | 1.29x |
| Mens Wearhouse | 0.01% | 1.15x |
| The Childrens Place | 0.01% | 1.01x |
| Express | 0.02% | 0.98x |
| Johnston and Murphy | 0.04% | 0.92x |
| Dressbarn | 0.01% | 0.91x |
| White House Black Market | 0.01% | 0.89x |
| Hollister | 0.01% | 0.76x |
Composition Percentage:
The overlap percentage between the Lighting & Power audience and the Location attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
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WEBSITES
The Lighting & Power audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Lighting & Power audience is leviton.com.
| Website | Composition | Index |
| leviton.com | 27.70% | 723.95x |
| legrand.us | 37.26% | 551.70x |
| hubbell.com | 29.19% | 421.70x |
| ecmag.com | 15.38% | 375.42x |
| electriciantalk.com | 43.46% | 279.71x |
| apc.com | 6.04% | 156.94x |
| te.com | 6.85% | 145.84x |
| digikey.com | 7.07% | 131.56x |
| mouser.com | 15.59% | 123.14x |
| globalspec.com | 7.26% | 119.25x |
Composition Percentage:
The overlap percentage between the Lighting & Power audience and the Web attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lighting & Power audience is Electronic Cabling.
| Content Affinity | Composition | Index |
| Electronic Cabling | 7.68% | 190.02x |
| Professional Audio Visual | 1.78% | 91.72x |
| Home Improvement Contractor | 0.80% | 90.36x |
| Engineering | 15.59% | 86.03x |
| Machines & Industrial Supplies | 12.65% | 83.95x |
| Electrical Engineering | 11.60% | 77.59x |
| Power Tools | 16.92% | 74.90x |
| Home Remodeling | 6.76% | 68.54x |
| Canadian Construction & Renovation Research Cluster | 1.23% | 68.29x |
| Health & Safety Compliance | 2.39% | 62.67x |
Composition Percentage:
The overlap percentage between the Lighting & Power audience and the Content Affinity attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
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DEMOGRAPHICS
The Lighting & Power audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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