Explore the Lighting & Power Audience
Below you'll find more information about the Lighting & Power audience, broken down in different categories based on their digital and physical behaviors. These are 16.4 thousand unique devices whose actions qualify for the Lighting & Power audience.
INTERESTS
The Lighting & Power audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lighting & Power audience is Home Heating and Cooling Researchers.
| Interest | Composition | Index |
| Home Heating and Cooling Researchers | 64.88% | 31.69x |
| Home Exterior Design Enthusiasts | 54.17% | 30.22x |
| DIYers | 62.50% | 28.76x |
| Moving Truck Rental Researchers | 61.90% | 28.19x |
| Plumbers | 73.81% | 27.91x |
| Product Manuals Researchers | 64.29% | 27.61x |
| Power Tools Shoppers | 69.05% | 27.19x |
| Light Bulb Shoppers | 67.86% | 26.21x |
| Kitchen Stove Shoppers | 50.60% | 25.51x |
| Ebay Shoppers | 57.74% | 25.37x |
Composition Percentage:
The overlap percentage between the Lighting & Power audience and the Interest attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
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APPAREL RETAILERS
The Lighting & Power audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lighting & Power audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.03% | 1.73x |
| Victoria's Secret | 0.02% | 1.51x |
| Carhartt | 0.06% | 1.41x |
| Johnston and Murphy | 0.04% | 0.92x |
Composition Percentage:
The overlap percentage between the Lighting & Power audience and the Location attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
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WEBSITES
The Lighting & Power audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Lighting & Power audience is instructables.com.
| Website | Composition | Index |
| instructables.com | 23.65% | 63.59x |
| diychatroom.com | 26.24% | 62.87x |
| finehomebuilding.com | 20.47% | 54.28x |
| garagejournal.com | 19.27% | 51.69x |
| tractorbynet.com | 19.16% | 48.92x |
| equipmenttrader.com | 16.43% | 40.54x |
| avsforum.com | 11.78% | 37.07x |
| manualslib.com | 32.87% | 36.02x |
| doityourself.com | 47.53% | 35.62x |
| pickhvac.com | 9.98% | 32.18x |
Composition Percentage:
The overlap percentage between the Lighting & Power audience and the Web attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lighting & Power audience is Home Furnishings.
| Content Affinity | Composition | Index |
| Home Furnishings | 15.27% | 154.62x |
| Power Tools | 14.55% | 99.85x |
| Garden Power Equipment | 11.15% | 73.06x |
| Home Remodeling | 5.45% | 66.05x |
| Design Software | 14.30% | 63.00x |
| Woodwork | 10.42% | 36.88x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 3.76% | 35.91x |
| Trucking | 8.85% | 33.02x |
| Appliances & Reviews | 22.67% | 32.74x |
| Recreational Motor Sport Enthusiasts | 4.61% | 30.84x |
Composition Percentage:
The overlap percentage between the Lighting & Power audience and the Content Affinity attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
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DEMOGRAPHICS
The Lighting & Power audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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