Dstillery Audiences

LIGHTING & POWER

Audience Size: 47.3 Thousand Devices

Explore the Lighting & Power Audience

Below you'll find more information about the Lighting & Power audience, broken down in different categories based on their digital and physical behaviors. These are 47.3 thousand unique devices whose actions qualify for the Lighting & Power audience.

Dstillery Crafted Audiences

INTERESTS

The Lighting & Power audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lighting & Power audience is Product Manuals Researchers.

Interest Composition Index
Product Manuals Researchers 66.60% 24.75x
Power Tools Shoppers 72.78% 24.31x
Light Bulb Shoppers 75.68% 23.49x
Plumbers 72.78% 21.45x
Civil Engineers 74.32% 21.08x
Home Heating and Cooling Researchers 61.58% 20.78x
DIYers 61.58% 20.42x
Home Exterior Design Enthusiasts 54.05% 19.72x
Home Brewing Enthusiasts 49.03% 18.75x
Contractors & Construction Professionals 61.00% 18.63x
Composition Percentage: The overlap percentage between the Lighting & Power audience and the Interest attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lighting & Power audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lighting & Power audience is The North Face.

Location Composition Index
The North Face 0.02% 3.02x
Old Navy 0.04% 2.42x
Banana Republic 0.01% 1.92x
Carhartt 0.22% 1.61x
The Childrens Place 0.02% 1.58x
Mens Wearhouse 0.02% 1.51x
Victoria's Secret 0.02% 1.49x
Journeys 0.02% 1.48x
Maurices 0.02% 1.20x
Johnston and Murphy 0.04% 0.92x
Composition Percentage: The overlap percentage between the Lighting & Power audience and the Location attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lighting & Power audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lighting & Power audience is electriciantalk.com.

Website Composition Index
electriciantalk.com 53.25% 332.36x
dewalt.com 13.53% 114.05x
garagejournal.com 13.04% 92.59x
nfpa.org 17.24% 91.92x
forums.jlconline.com 11.30% 74.21x
practicalmachinist.com 18.08% 66.44x
achrnews.com 8.75% 66.16x
heatinghelp.com 8.55% 66.15x
contractortalk.com 20.24% 65.02x
stihlusa.com 8.30% 60.64x
Composition Percentage: The overlap percentage between the Lighting & Power audience and the Web attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lighting & Power audience is Electronic Cabling.

Content Affinity Composition Index
Electronic Cabling 6.11% 285.36x
Engineering 13.04% 116.95x
Machines & Industrial Supplies 10.63% 112.47x
Electrical Engineering 8.70% 93.15x
Home Remodeling 5.67% 85.61x
Power Tools 16.15% 82.35x
Amateur Radios 7.67% 79.35x
Bathrooms & Plumbing 4.78% 79.12x
Clean Energy 4.74% 76.99x
Home Furnishings 19.37% 70.97x
Composition Percentage: The overlap percentage between the Lighting & Power audience and the Content Affinity attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lighting & Power audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male