Dstillery Audiences

LIGHTING & POWER

Audience Size: 338.1 Thousand Devices

Explore the Lighting & Power Audience

Below you'll find more information about the Lighting & Power audience, broken down in different categories based on their digital and physical behaviors. These are 338.1 thousand unique devices whose actions qualify for the Lighting & Power audience.

Dstillery Crafted Audiences

INTERESTS

The Lighting & Power audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lighting & Power audience is Light Bulb Shoppers.

Interest Composition Index
Light Bulb Shoppers 72.14% 34.76x
Power Tools Shoppers 51.91% 24.14x
Chandelier and Lamp Shoppers 48.93% 23.95x
Product Manuals Researchers 48.21% 22.65x
LED Lighting Shoppers 38.96% 21.99x
Smart Home Product Researchers 54.58% 21.87x
Civil Engineers 56.70% 21.72x
Contractors & Construction Professionals 41.66% 20.94x
Home Heating and Cooling Researchers 36.10% 19.56x
Luxury Home Fixture Shoppers 53.88% 19.30x
Composition Percentage: The overlap percentage between the Lighting & Power audience and the Interest attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lighting & Power audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lighting & Power audience is LL Bean.

Location Composition Index
LL Bean 0.01% 3.32x
Supreme 0.01% 2.14x
Columbia 0.01% 1.91x
Zara 0.04% 1.84x
Banana Republic 0.05% 1.76x
Club Monaco 0.01% 1.74x
Ann Taylor 0.03% 1.67x
Patagonia 0.02% 1.57x
Michael Kors 0.03% 1.57x
Brooks Brothers 0.04% 1.46x
Composition Percentage: The overlap percentage between the Lighting & Power audience and the Location attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lighting & Power audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lighting & Power audience is acuitybrands.com.

Website Composition Index
acuitybrands.com 24.57% 591.84x
atlantalightbulbs.com 9.56% 526.72x
leviton.com 26.62% 513.05x
intermatic.com 11.55% 454.65x
electricbargainstores.com 10.61% 451.48x
legrand.us 36.00% 429.23x
pegasuslighting.com 9.67% 399.33x
electriciantalk.com 22.94% 353.64x
eledlights.com 7.63% 335.72x
hubbell.com 24.31% 312.51x
Composition Percentage: The overlap percentage between the Lighting & Power audience and the Web attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lighting & Power audience is Electronic Cabling.

Content Affinity Composition Index
Electronic Cabling 11.08% 104.34x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.43% 66.96x
Home Improvement Contractor 7.42% 58.62x
Professional Audio Visual 2.72% 55.84x
Power Tools 18.30% 53.21x
Machines & Industrial Supplies 15.67% 50.45x
Home Remodeling 10.00% 47.68x
Health & Safety Compliance 4.03% 46.19x
Office Furniture Design 2.35% 45.59x
Electrical Engineering 16.18% 45.17x
Composition Percentage: The overlap percentage between the Lighting & Power audience and the Content Affinity attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lighting & Power audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male