Dstillery Audiences

LIGHTING & POWER

Audience Size: 367.2 Thousand Devices

Explore the Lighting & Power Audience

Below you'll find more information about the Lighting & Power audience, broken down in different categories based on their digital and physical behaviors. These are 367.2 thousand unique devices whose actions qualify for the Lighting & Power audience.

Dstillery Crafted Audiences

INTERESTS

The Lighting & Power audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lighting & Power audience is Light Bulb Shoppers.

Interest Composition Index
Light Bulb Shoppers 72.08% 33.92x
Power Tools Shoppers 49.81% 25.20x
Civil Engineers 54.83% 23.80x
Smart Home Product Researchers 54.41% 23.00x
Chandelier and Lamp Shoppers 47.79% 22.58x
LED Lighting Shoppers 40.67% 22.41x
Product Manuals Researchers 47.69% 22.10x
Contractors & Construction Professionals 40.31% 21.37x
Foreman and Construction Managers 41.84% 18.62x
Luxury Home Fixture Shoppers 51.43% 18.52x
Composition Percentage: The overlap percentage between the Lighting & Power audience and the Interest attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lighting & Power audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lighting & Power audience is Express.

Location Composition Index
Express 0.03% 1.63x
Gymboree 0.04% 1.60x
American Apparel 0.02% 1.39x
Coach 0.06% 1.37x
Brooks Brothers 0.03% 1.28x
Urban Outfitters 0.03% 1.23x
H&M 0.03% 1.21x
J. Crew 0.03% 1.19x
Carhartt 0.15% 1.06x
Dressbarn 0.03% 1.05x
Composition Percentage: The overlap percentage between the Lighting & Power audience and the Location attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lighting & Power audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lighting & Power audience is acuitybrands.com.

Website Composition Index
acuitybrands.com 20.08% 585.74x
atlantalightbulbs.com 9.42% 463.16x
leviton.com 25.50% 444.64x
electricbargainstores.com 9.97% 401.01x
intermatic.com 11.17% 388.24x
legrand.us 34.36% 371.19x
pegasuslighting.com 11.94% 346.16x
electriciantalk.com 22.51% 315.08x
eledlights.com 7.23% 307.03x
hubbell.com 20.31% 294.09x
Composition Percentage: The overlap percentage between the Lighting & Power audience and the Web attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lighting & Power audience is Electronic Cabling.

Content Affinity Composition Index
Electronic Cabling 11.57% 95.48x
Professional Audio Visual 2.75% 54.31x
Home Improvement Contractor 8.42% 49.13x
Power Tools 19.66% 48.63x
Machines & Industrial Supplies 16.08% 48.37x
Health & Safety Compliance 4.36% 45.73x
Home Remodeling 10.36% 44.45x
Electrical Engineering 16.91% 43.02x
Office Furniture Design 2.33% 42.66x
Engineering 16.30% 39.38x
Composition Percentage: The overlap percentage between the Lighting & Power audience and the Content Affinity attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lighting & Power audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male