Dstillery Audiences

LIGHTING & POWER

Audience Size: 95.5 Thousand Devices

Explore the Lighting & Power Audience

Below you'll find more information about the Lighting & Power audience, broken down in different categories based on their digital and physical behaviors. These are 95.5 thousand unique devices whose actions qualify for the Lighting & Power audience.

Dstillery Crafted Audiences

INTERESTS

The Lighting & Power audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lighting & Power audience is Light Bulb Shoppers.

Interest Composition Index
Light Bulb Shoppers 78.17% 30.95x
Power Tools Shoppers 72.54% 27.36x
Product Manuals Researchers 65.59% 26.63x
Plumbers 68.01% 26.39x
Civil Engineers 71.13% 25.51x
Home Heating and Cooling Researchers 56.64% 24.53x
DIYers 55.33% 22.97x
Home Exterior Design Enthusiasts 48.79% 22.68x
Contractors & Construction Professionals 57.85% 22.40x
Kitchen Stove Shoppers 45.67% 20.79x
Composition Percentage: The overlap percentage between the Lighting & Power audience and the Interest attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lighting & Power audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lighting & Power audience is White House Black Market.

Location Composition Index
White House Black Market 0.04% 6.23x
Jos A. Bank Clothiers 0.02% 3.73x
Journeys 0.03% 3.61x
The North Face 0.02% 3.02x
Maurices 0.02% 1.59x
Carhartt 0.13% 0.96x
Johnston and Murphy 0.04% 0.92x
Composition Percentage: The overlap percentage between the Lighting & Power audience and the Location attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lighting & Power audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lighting & Power audience is electriciantalk.com.

Website Composition Index
electriciantalk.com 48.73% 308.07x
mouser.com 14.29% 170.07x
engineeringtoolbox.com 14.44% 121.54x
manualzz.com 8.55% 100.03x
nfpa.org 16.10% 95.28x
dewalt.com 14.34% 86.46x
iccsafe.org 7.64% 83.04x
garagejournal.com 11.67% 82.13x
decks.com 4.09% 78.06x
archtoolbox.com 4.49% 76.10x
Composition Percentage: The overlap percentage between the Lighting & Power audience and the Web attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lighting & Power audience is Electronic Cabling.

Content Affinity Composition Index
Electronic Cabling 6.64% 252.31x
Engineering 14.20% 110.28x
Machines & Industrial Supplies 11.91% 107.20x
Professional Audio Visual 1.40% 103.32x
Electrical Engineering 10.55% 99.20x
Canadian Construction & Renovation Research Cluster 1.19% 91.76x
Power Tools 17.03% 85.29x
Home Remodeling 5.83% 77.01x
Bathrooms & Plumbing 5.73% 76.03x
Amateur Radios 9.22% 75.99x
Composition Percentage: The overlap percentage between the Lighting & Power audience and the Content Affinity attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lighting & Power audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male