Explore the Lighting & Power Audience
Below you'll find more information about the Lighting & Power audience, broken down in different categories based on their digital and physical behaviors. These are 14.5 thousand unique devices whose actions qualify for the Lighting & Power audience.
INTERESTS
The Lighting & Power audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lighting & Power audience is Home Heating and Cooling Researchers.
| Interest | Composition | Index |
| Home Heating and Cooling Researchers | 62.73% | 28.77x |
| Plumbers | 75.45% | 27.21x |
| DIYers | 60.00% | 26.56x |
| Home Exterior Design Enthusiasts | 49.09% | 26.45x |
| Power Tools Shoppers | 64.55% | 25.88x |
| Work Boots & Safety Footwear Shoppers | 70.00% | 25.84x |
| Moving Truck Rental Researchers | 59.09% | 24.94x |
| Contractors & Construction Professionals | 68.18% | 24.78x |
| Product Manuals Researchers | 61.82% | 24.73x |
| Hardware Shoppers | 42.73% | 24.28x |
Composition Percentage:
The overlap percentage between the Lighting & Power audience and the Interest attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
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APPAREL RETAILERS
The Lighting & Power audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lighting & Power audience is Victoria's Secret.
| Location | Composition | Index |
| Victoria's Secret | 0.02% | 1.51x |
| Johnston and Murphy | 0.04% | 0.92x |
| Carhartt | 0.09% | 0.37x |
Composition Percentage:
The overlap percentage between the Lighting & Power audience and the Location attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
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WEBSITES
The Lighting & Power audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Lighting & Power audience is finehomebuilding.com.
| Website | Composition | Index |
| finehomebuilding.com | 27.78% | 65.30x |
| garagejournal.com | 28.74% | 59.69x |
| diychatroom.com | 34.73% | 58.73x |
| tractorbynet.com | 22.88% | 44.36x |
| avsforum.com | 17.02% | 44.09x |
| equipmenttrader.com | 19.08% | 42.42x |
| manualslib.com | 32.44% | 40.78x |
| doityourself.com | 54.51% | 33.46x |
| pickhvac.com | 15.96% | 32.45x |
| irv2.com | 12.32% | 30.68x |
Composition Percentage:
The overlap percentage between the Lighting & Power audience and the Web attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lighting & Power audience is Power Tools.
| Content Affinity | Composition | Index |
| Power Tools | 15.67% | 114.45x |
| Garden Power Equipment | 11.24% | 72.06x |
| Design Software | 15.50% | 69.74x |
| Woodwork | 12.61% | 48.09x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 3.58% | 34.48x |
| High-End Audio | 10.56% | 34.21x |
| Furniture Shopping | 5.28% | 33.69x |
| Private Aviation | 3.41% | 32.87x |
| Furniture & Home Improvement | 3.41% | 31.51x |
| Appliances & Reviews | 18.57% | 29.80x |
Composition Percentage:
The overlap percentage between the Lighting & Power audience and the Content Affinity attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
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DEMOGRAPHICS
The Lighting & Power audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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