Dstillery Audiences

LIGHTING & POWER

Audience Size: 16.4 Thousand Devices

Explore the Lighting & Power Audience

Below you'll find more information about the Lighting & Power audience, broken down in different categories based on their digital and physical behaviors. These are 16.4 thousand unique devices whose actions qualify for the Lighting & Power audience.

Dstillery Crafted Audiences

INTERESTS

The Lighting & Power audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lighting & Power audience is Home Heating and Cooling Researchers.

Interest Composition Index
Home Heating and Cooling Researchers 64.88% 31.69x
Home Exterior Design Enthusiasts 54.17% 30.22x
DIYers 62.50% 28.76x
Moving Truck Rental Researchers 61.90% 28.19x
Plumbers 73.81% 27.91x
Product Manuals Researchers 64.29% 27.61x
Power Tools Shoppers 69.05% 27.19x
Light Bulb Shoppers 67.86% 26.21x
Kitchen Stove Shoppers 50.60% 25.51x
Ebay Shoppers 57.74% 25.37x
Composition Percentage: The overlap percentage between the Lighting & Power audience and the Interest attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lighting & Power audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lighting & Power audience is Maurices.

Location Composition Index
Maurices 0.03% 1.73x
Victoria's Secret 0.02% 1.51x
Carhartt 0.06% 1.41x
Johnston and Murphy 0.04% 0.92x
Composition Percentage: The overlap percentage between the Lighting & Power audience and the Location attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lighting & Power audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lighting & Power audience is instructables.com.

Website Composition Index
instructables.com 23.65% 63.59x
diychatroom.com 26.24% 62.87x
finehomebuilding.com 20.47% 54.28x
garagejournal.com 19.27% 51.69x
tractorbynet.com 19.16% 48.92x
equipmenttrader.com 16.43% 40.54x
avsforum.com 11.78% 37.07x
manualslib.com 32.87% 36.02x
doityourself.com 47.53% 35.62x
pickhvac.com 9.98% 32.18x
Composition Percentage: The overlap percentage between the Lighting & Power audience and the Web attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lighting & Power audience is Home Furnishings.

Content Affinity Composition Index
Home Furnishings 15.27% 154.62x
Power Tools 14.55% 99.85x
Garden Power Equipment 11.15% 73.06x
Home Remodeling 5.45% 66.05x
Design Software 14.30% 63.00x
Woodwork 10.42% 36.88x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 3.76% 35.91x
Trucking 8.85% 33.02x
Appliances & Reviews 22.67% 32.74x
Recreational Motor Sport Enthusiasts 4.61% 30.84x
Composition Percentage: The overlap percentage between the Lighting & Power audience and the Content Affinity attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lighting & Power audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male