Dstillery Audiences

LIGHTING & POWER

Audience Size: 14.5 Thousand Devices

Explore the Lighting & Power Audience

Below you'll find more information about the Lighting & Power audience, broken down in different categories based on their digital and physical behaviors. These are 14.5 thousand unique devices whose actions qualify for the Lighting & Power audience.

Dstillery Crafted Audiences

INTERESTS

The Lighting & Power audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lighting & Power audience is Home Heating and Cooling Researchers.

Interest Composition Index
Home Heating and Cooling Researchers 62.73% 28.77x
Plumbers 75.45% 27.21x
DIYers 60.00% 26.56x
Home Exterior Design Enthusiasts 49.09% 26.45x
Power Tools Shoppers 64.55% 25.88x
Work Boots & Safety Footwear Shoppers 70.00% 25.84x
Moving Truck Rental Researchers 59.09% 24.94x
Contractors & Construction Professionals 68.18% 24.78x
Product Manuals Researchers 61.82% 24.73x
Hardware Shoppers 42.73% 24.28x
Composition Percentage: The overlap percentage between the Lighting & Power audience and the Interest attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lighting & Power audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lighting & Power audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.02% 1.51x
Johnston and Murphy 0.04% 0.92x
Carhartt 0.09% 0.37x
Composition Percentage: The overlap percentage between the Lighting & Power audience and the Location attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lighting & Power audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lighting & Power audience is finehomebuilding.com.

Website Composition Index
finehomebuilding.com 27.78% 65.30x
garagejournal.com 28.74% 59.69x
diychatroom.com 34.73% 58.73x
tractorbynet.com 22.88% 44.36x
avsforum.com 17.02% 44.09x
equipmenttrader.com 19.08% 42.42x
manualslib.com 32.44% 40.78x
doityourself.com 54.51% 33.46x
pickhvac.com 15.96% 32.45x
irv2.com 12.32% 30.68x
Composition Percentage: The overlap percentage between the Lighting & Power audience and the Web attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lighting & Power audience is Power Tools.

Content Affinity Composition Index
Power Tools 15.67% 114.45x
Garden Power Equipment 11.24% 72.06x
Design Software 15.50% 69.74x
Woodwork 12.61% 48.09x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 3.58% 34.48x
High-End Audio 10.56% 34.21x
Furniture Shopping 5.28% 33.69x
Private Aviation 3.41% 32.87x
Furniture & Home Improvement 3.41% 31.51x
Appliances & Reviews 18.57% 29.80x
Composition Percentage: The overlap percentage between the Lighting & Power audience and the Content Affinity attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lighting & Power audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male