Explore the Lighting & Power Audience
Below you'll find more information about the Lighting & Power audience, broken down in different categories based on their digital and physical behaviors. These are 123.4 thousand unique devices whose actions qualify for the Lighting & Power audience.
INTERESTS
The Lighting & Power audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lighting & Power audience is Light Bulb Shoppers.
| Interest | Composition | Index |
| Light Bulb Shoppers | 72.16% | 29.55x |
| Power Tools Shoppers | 56.28% | 23.43x |
| Smart Home Product Researchers | 58.85% | 22.07x |
| Product Manuals Researchers | 51.29% | 21.71x |
| Chandelier and Lamp Shoppers | 52.20% | 20.89x |
| Plumbers | 53.48% | 20.56x |
| Civil Engineers | 62.97% | 20.18x |
| Contractors & Construction Professionals | 46.63% | 18.61x |
| DIYers | 43.67% | 18.37x |
| Home Heating and Cooling Researchers | 45.34% | 17.74x |
Composition Percentage:
The overlap percentage between the Lighting & Power audience and the Interest attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
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APPAREL RETAILERS
The Lighting & Power audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lighting & Power audience is J. Crew.
| Location | Composition | Index |
| J. Crew | 0.02% | 1.92x |
| Brooks Brothers | 0.03% | 1.91x |
| Belk | 0.01% | 1.85x |
| Bonobos | 0.02% | 1.28x |
| Eddie Bauer | 0.02% | 1.23x |
| The Childrens Place | 0.06% | 1.12x |
| Express | 0.02% | 1.11x |
| Topshop | 0.02% | 1.11x |
| Forever 21 | 0.03% | 1.06x |
| White House Black Market | 0.05% | 1.05x |
Composition Percentage:
The overlap percentage between the Lighting & Power audience and the Location attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
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WEBSITES
The Lighting & Power audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Lighting & Power audience is legrand.us.
| Website | Composition | Index |
| legrand.us | 42.69% | 381.35x |
| hubbell.com | 35.65% | 313.04x |
| nfpa.org | 11.84% | 104.49x |
| mouser.com | 17.64% | 78.72x |
| harborfreight.com | 6.86% | 55.90x |
| achrnews.com | 5.93% | 53.71x |
| engineeringtoolbox.com | 17.60% | 50.01x |
| contractortalk.com | 11.09% | 49.55x |
| manualzz.com | 8.38% | 42.64x |
| americanstandard-us.com | 7.50% | 41.12x |
Composition Percentage:
The overlap percentage between the Lighting & Power audience and the Web attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lighting & Power audience is Electronic Cabling.
| Content Affinity | Composition | Index |
| Electronic Cabling | 10.24% | 123.17x |
| Home Improvement Contractor | 3.94% | 70.53x |
| Professional Audio Visual | 2.25% | 61.84x |
| Power Tools | 17.07% | 59.30x |
| Machines & Industrial Supplies | 14.47% | 56.52x |
| Engineering | 17.21% | 51.92x |
| Home Remodeling | 8.49% | 50.61x |
| Electrical Engineering | 14.53% | 49.03x |
| Rural Living | 0.30% | 48.93x |
| Health & Safety Compliance | 3.20% | 46.23x |
Composition Percentage:
The overlap percentage between the Lighting & Power audience and the Content Affinity attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
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DEMOGRAPHICS
The Lighting & Power audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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