Explore the Lighting & Power Audience
Below you'll find more information about the Lighting & Power audience, broken down in different categories based on their digital and physical behaviors. These are 390 thousand unique devices whose actions qualify for the Lighting & Power audience.
INTERESTS
The Lighting & Power audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lighting & Power audience is Light Bulb Shoppers.
| Interest | Composition | Index |
| Light Bulb Shoppers | 70.53% | 32.99x |
| Civil Engineers | 53.77% | 22.60x |
| LED Lighting Shoppers | 41.68% | 22.52x |
| Smart Home Product Researchers | 54.30% | 22.23x |
| Chandelier and Lamp Shoppers | 47.14% | 21.20x |
| Contractors & Construction Professionals | 38.93% | 20.67x |
| Luxury Home Fixture Shoppers | 51.56% | 18.39x |
| Foreman and Construction Managers | 42.02% | 18.16x |
| Flooring Shoppers | 32.22% | 16.59x |
| Kitchen Appliance Shoppers | 33.92% | 15.61x |
Composition Percentage:
The overlap percentage between the Lighting & Power audience and the Interest attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
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APPAREL RETAILERS
The Lighting & Power audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lighting & Power audience is Brooks Brothers.
| Location | Composition | Index |
| Brooks Brothers | 0.03% | 1.54x |
| Gymboree | 0.03% | 1.51x |
| J. Crew | 0.02% | 1.33x |
| The Childrens Place | 0.04% | 1.26x |
| American Apparel | 0.02% | 1.23x |
| Gap | 0.07% | 1.20x |
| Banana Republic | 0.03% | 1.16x |
| Chicos | 0.03% | 1.13x |
| H&M | 0.02% | 1.09x |
| Coach | 0.03% | 1.08x |
Composition Percentage:
The overlap percentage between the Lighting & Power audience and the Location attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
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WEBSITES
The Lighting & Power audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Lighting & Power audience is acuitybrands.com.
| Website | Composition | Index |
| acuitybrands.com | 18.83% | 599.86x |
| greenlee.com | 8.39% | 547.49x |
| leviton.com | 24.69% | 472.66x |
| atlantalightbulbs.com | 9.21% | 470.95x |
| electricbargainstores.com | 9.65% | 413.13x |
| intermatic.com | 10.77% | 395.93x |
| legrand.us | 33.99% | 374.83x |
| pegasuslighting.com | 13.27% | 336.99x |
| eledlights.com | 6.42% | 330.89x |
| electriciantalk.com | 21.74% | 311.77x |
Composition Percentage:
The overlap percentage between the Lighting & Power audience and the Web attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lighting & Power audience is Electronic Cabling.
| Content Affinity | Composition | Index |
| Electronic Cabling | 11.78% | 92.91x |
| Professional Audio Visual | 2.75% | 54.45x |
| Power Tools | 19.22% | 47.12x |
| Machines & Industrial Supplies | 16.19% | 47.07x |
| Home Improvement Contractor | 8.62% | 45.90x |
| Health & Safety Compliance | 4.62% | 44.46x |
| Home Remodeling | 10.05% | 42.72x |
| Office Furniture Design | 2.34% | 40.03x |
| Electrical Engineering | 17.41% | 39.67x |
| Bathrooms & Plumbing | 10.53% | 37.50x |
Composition Percentage:
The overlap percentage between the Lighting & Power audience and the Content Affinity attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
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DEMOGRAPHICS
The Lighting & Power audience resonates most for the following age and income brackets.
Age
45-54
Income
$50,000-$74,999
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