Explore the Lighting & Power Audience
Below you'll find more information about the Lighting & Power audience, broken down in different categories based on their digital and physical behaviors. These are 301.1 thousand unique devices whose actions qualify for the Lighting & Power audience.
INTERESTS
The Lighting & Power audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lighting & Power audience is Light Bulb Shoppers.
| Interest | Composition | Index |
| Light Bulb Shoppers | 70.87% | 44.34x |
| Power Tools Shoppers | 50.45% | 31.33x |
| Chandelier and Lamp Shoppers | 46.60% | 30.00x |
| Product Manuals Researchers | 46.02% | 29.36x |
| Smart Home Product Researchers | 53.09% | 28.44x |
| Plumbers | 46.15% | 26.82x |
| Civil Engineers | 55.36% | 26.05x |
| Model Aircraft and Rocket Hobbyists | 43.23% | 25.11x |
| Contractors & Construction Professionals | 41.53% | 24.69x |
| LED Lighting Shoppers | 37.30% | 24.48x |
Composition Percentage:
The overlap percentage between the Lighting & Power audience and the Interest attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
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APPAREL RETAILERS
The Lighting & Power audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lighting & Power audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 0.02% | 1.89x |
| Ann Taylor | 0.02% | 1.76x |
| Hugo Boss | 0.03% | 1.70x |
| Aeropostale | 0.01% | 1.59x |
| Talbots | 0.04% | 1.56x |
| Coach | 0.04% | 1.54x |
| Supreme | 0.01% | 1.34x |
| Johnston and Murphy | 0.07% | 1.27x |
| Lane Bryant | 0.04% | 1.19x |
| Armani | 0.03% | 1.13x |
Composition Percentage:
The overlap percentage between the Lighting & Power audience and the Location attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
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WEBSITES
The Lighting & Power audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Lighting & Power audience is acuitybrands.com.
| Website | Composition | Index |
| acuitybrands.com | 20.83% | 558.15x |
| atlantalightbulbs.com | 10.02% | 433.78x |
| leviton.com | 27.93% | 421.27x |
| intermatic.com | 12.34% | 376.29x |
| electricbargainstores.com | 11.54% | 371.07x |
| legrand.us | 38.07% | 358.74x |
| pegasuslighting.com | 8.66% | 334.52x |
| allfuses.com | 5.39% | 294.66x |
| electriciantalk.com | 25.42% | 289.38x |
| eledlights.com | 8.21% | 280.18x |
Composition Percentage:
The overlap percentage between the Lighting & Power audience and the Web attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lighting & Power audience is Electronic Cabling.
| Content Affinity | Composition | Index |
| Electronic Cabling | 10.97% | 107.48x |
| Home Improvement Contractor | 6.76% | 61.77x |
| Power Tools | 17.85% | 55.35x |
| Professional Audio Visual | 2.59% | 53.01x |
| Machines & Industrial Supplies | 15.34% | 50.26x |
| Health & Safety Compliance | 3.90% | 47.53x |
| Rural Living | 0.43% | 46.68x |
| Home Remodeling | 9.99% | 46.42x |
| Office Furniture Design | 2.35% | 43.80x |
| Electrical Engineering | 15.92% | 43.74x |
Composition Percentage:
The overlap percentage between the Lighting & Power audience and the Content Affinity attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
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DEMOGRAPHICS
The Lighting & Power audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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