Dstillery Audiences

LIGHTING & POWER

Audience Size: 123.4 Thousand Devices

Explore the Lighting & Power Audience

Below you'll find more information about the Lighting & Power audience, broken down in different categories based on their digital and physical behaviors. These are 123.4 thousand unique devices whose actions qualify for the Lighting & Power audience.

Dstillery Crafted Audiences

INTERESTS

The Lighting & Power audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lighting & Power audience is Light Bulb Shoppers.

Interest Composition Index
Light Bulb Shoppers 72.16% 29.55x
Power Tools Shoppers 56.28% 23.43x
Smart Home Product Researchers 58.85% 22.07x
Product Manuals Researchers 51.29% 21.71x
Chandelier and Lamp Shoppers 52.20% 20.89x
Plumbers 53.48% 20.56x
Civil Engineers 62.97% 20.18x
Contractors & Construction Professionals 46.63% 18.61x
DIYers 43.67% 18.37x
Home Heating and Cooling Researchers 45.34% 17.74x
Composition Percentage: The overlap percentage between the Lighting & Power audience and the Interest attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lighting & Power audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lighting & Power audience is J. Crew.

Location Composition Index
J. Crew 0.02% 1.92x
Brooks Brothers 0.03% 1.91x
Belk 0.01% 1.85x
Bonobos 0.02% 1.28x
Eddie Bauer 0.02% 1.23x
The Childrens Place 0.06% 1.12x
Express 0.02% 1.11x
Topshop 0.02% 1.11x
Forever 21 0.03% 1.06x
White House Black Market 0.05% 1.05x
Composition Percentage: The overlap percentage between the Lighting & Power audience and the Location attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lighting & Power audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lighting & Power audience is legrand.us.

Website Composition Index
legrand.us 42.69% 381.35x
hubbell.com 35.65% 313.04x
nfpa.org 11.84% 104.49x
mouser.com 17.64% 78.72x
harborfreight.com 6.86% 55.90x
achrnews.com 5.93% 53.71x
engineeringtoolbox.com 17.60% 50.01x
contractortalk.com 11.09% 49.55x
manualzz.com 8.38% 42.64x
americanstandard-us.com 7.50% 41.12x
Composition Percentage: The overlap percentage between the Lighting & Power audience and the Web attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lighting & Power audience is Electronic Cabling.

Content Affinity Composition Index
Electronic Cabling 10.24% 123.17x
Home Improvement Contractor 3.94% 70.53x
Professional Audio Visual 2.25% 61.84x
Power Tools 17.07% 59.30x
Machines & Industrial Supplies 14.47% 56.52x
Engineering 17.21% 51.92x
Home Remodeling 8.49% 50.61x
Electrical Engineering 14.53% 49.03x
Rural Living 0.30% 48.93x
Health & Safety Compliance 3.20% 46.23x
Composition Percentage: The overlap percentage between the Lighting & Power audience and the Content Affinity attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lighting & Power audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male