Explore the Lighting & Power Audience
Below you'll find more information about the Lighting & Power audience, broken down in different categories based on their digital and physical behaviors. These are 47.3 thousand unique devices whose actions qualify for the Lighting & Power audience.
INTERESTS
The Lighting & Power audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lighting & Power audience is Product Manuals Researchers.
| Interest | Composition | Index |
| Product Manuals Researchers | 66.60% | 24.75x |
| Power Tools Shoppers | 72.78% | 24.31x |
| Light Bulb Shoppers | 75.68% | 23.49x |
| Plumbers | 72.78% | 21.45x |
| Civil Engineers | 74.32% | 21.08x |
| Home Heating and Cooling Researchers | 61.58% | 20.78x |
| DIYers | 61.58% | 20.42x |
| Home Exterior Design Enthusiasts | 54.05% | 19.72x |
| Home Brewing Enthusiasts | 49.03% | 18.75x |
| Contractors & Construction Professionals | 61.00% | 18.63x |
Composition Percentage:
The overlap percentage between the Lighting & Power audience and the Interest attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
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APPAREL RETAILERS
The Lighting & Power audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lighting & Power audience is The North Face.
| Location | Composition | Index |
| The North Face | 0.02% | 3.02x |
| Old Navy | 0.04% | 2.42x |
| Banana Republic | 0.01% | 1.92x |
| Carhartt | 0.22% | 1.61x |
| The Childrens Place | 0.02% | 1.58x |
| Mens Wearhouse | 0.02% | 1.51x |
| Victoria's Secret | 0.02% | 1.49x |
| Journeys | 0.02% | 1.48x |
| Maurices | 0.02% | 1.20x |
| Johnston and Murphy | 0.04% | 0.92x |
Composition Percentage:
The overlap percentage between the Lighting & Power audience and the Location attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
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WEBSITES
The Lighting & Power audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Lighting & Power audience is electriciantalk.com.
| Website | Composition | Index |
| electriciantalk.com | 53.25% | 332.36x |
| dewalt.com | 13.53% | 114.05x |
| garagejournal.com | 13.04% | 92.59x |
| nfpa.org | 17.24% | 91.92x |
| forums.jlconline.com | 11.30% | 74.21x |
| practicalmachinist.com | 18.08% | 66.44x |
| achrnews.com | 8.75% | 66.16x |
| heatinghelp.com | 8.55% | 66.15x |
| contractortalk.com | 20.24% | 65.02x |
| stihlusa.com | 8.30% | 60.64x |
Composition Percentage:
The overlap percentage between the Lighting & Power audience and the Web attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lighting & Power audience is Electronic Cabling.
| Content Affinity | Composition | Index |
| Electronic Cabling | 6.11% | 285.36x |
| Engineering | 13.04% | 116.95x |
| Machines & Industrial Supplies | 10.63% | 112.47x |
| Electrical Engineering | 8.70% | 93.15x |
| Home Remodeling | 5.67% | 85.61x |
| Power Tools | 16.15% | 82.35x |
| Amateur Radios | 7.67% | 79.35x |
| Bathrooms & Plumbing | 4.78% | 79.12x |
| Clean Energy | 4.74% | 76.99x |
| Home Furnishings | 19.37% | 70.97x |
Composition Percentage:
The overlap percentage between the Lighting & Power audience and the Content Affinity attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
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DEMOGRAPHICS
The Lighting & Power audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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