Dstillery Audiences

LIGHTING & POWER

Audience Size: 289.3 Thousand Devices

Explore the Lighting & Power Audience

Below you'll find more information about the Lighting & Power audience, broken down in different categories based on their digital and physical behaviors. These are 289.3 thousand unique devices whose actions qualify for the Lighting & Power audience.

Dstillery Crafted Audiences

INTERESTS

The Lighting & Power audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lighting & Power audience is Light Bulb Shoppers.

Interest Composition Index
Light Bulb Shoppers 70.68% 40.84x
Power Tools Shoppers 51.72% 30.43x
Product Manuals Researchers 46.53% 28.74x
Smart Home Product Researchers 53.82% 28.00x
Chandelier and Lamp Shoppers 46.72% 27.65x
Plumbers 46.60% 26.66x
Civil Engineers 56.71% 25.63x
Contractors & Construction Professionals 41.58% 24.19x
Model Aircraft and Rocket Hobbyists 44.36% 23.47x
LED Lighting Shoppers 36.35% 23.18x
Composition Percentage: The overlap percentage between the Lighting & Power audience and the Interest attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lighting & Power audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lighting & Power audience is Express Outlets.

Location Composition Index
Express Outlets 0.02% 2.78x
Topshop 0.02% 1.81x
The North Face 0.03% 1.51x
Club Monaco 0.02% 1.49x
Patagonia 0.01% 1.32x
Urban Outfitters 0.04% 1.26x
Ralph Lauren 0.01% 1.23x
Coach 0.06% 1.22x
Tommy Bahama 0.03% 1.18x
Jos A. Bank Clothiers 0.27% 1.18x
Composition Percentage: The overlap percentage between the Lighting & Power audience and the Location attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lighting & Power audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lighting & Power audience is acuitybrands.com.

Website Composition Index
acuitybrands.com 17.65% 583.62x
atlantalightbulbs.com 9.85% 442.76x
leviton.com 29.02% 440.16x
intermatic.com 12.99% 381.27x
electricbargainstores.com 11.96% 373.98x
legrand.us 39.26% 368.00x
pegasuslighting.com 7.54% 350.84x
allfuses.com 5.78% 296.41x
eledlights.com 8.20% 287.69x
electriciantalk.com 26.98% 286.02x
Composition Percentage: The overlap percentage between the Lighting & Power audience and the Web attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lighting & Power audience is Electronic Cabling.

Content Affinity Composition Index
Electronic Cabling 10.99% 106.43x
Handyman Tools 0.17% 84.87x
Home Improvement Contractor 6.38% 60.36x
Power Tools 18.24% 54.83x
Professional Audio Visual 2.66% 53.06x
Machines & Industrial Supplies 15.41% 49.19x
Health & Safety Compliance 3.71% 45.37x
Engineering 16.90% 44.77x
Electrical Engineering 15.68% 44.16x
Home Remodeling 9.90% 43.63x
Composition Percentage: The overlap percentage between the Lighting & Power audience and the Content Affinity attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lighting & Power audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male