Dstillery Audiences

LIGHTING & POWER

Audience Size: 138.1 Thousand Devices

Explore the Lighting & Power Audience

Below you'll find more information about the Lighting & Power audience, broken down in different categories based on their digital and physical behaviors. These are 138.1 thousand unique devices whose actions qualify for the Lighting & Power audience.

Dstillery Crafted Audiences

INTERESTS

The Lighting & Power audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lighting & Power audience is Light Bulb Shoppers.

Interest Composition Index
Light Bulb Shoppers 76.85% 32.55x
Power Tools Shoppers 67.31% 27.27x
Plumbers 64.42% 26.19x
Product Manuals Researchers 60.44% 26.07x
Home Heating and Cooling Researchers 50.55% 24.37x
Civil Engineers 68.13% 22.81x
DIYers 51.03% 22.67x
Contractors & Construction Professionals 55.63% 21.86x
Home Exterior Design Enthusiasts 43.13% 21.15x
Kitchen Stove Shoppers 44.57% 20.96x
Composition Percentage: The overlap percentage between the Lighting & Power audience and the Interest attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lighting & Power audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lighting & Power audience is The North Face.

Location Composition Index
The North Face 0.02% 3.02x
Maurices 0.01% 2.45x
Carhartt 0.12% 1.29x
Mens Wearhouse 0.01% 1.15x
The Childrens Place 0.01% 1.01x
Express 0.02% 0.98x
Johnston and Murphy 0.04% 0.92x
Dressbarn 0.01% 0.91x
White House Black Market 0.01% 0.89x
Hollister 0.01% 0.76x
Composition Percentage: The overlap percentage between the Lighting & Power audience and the Location attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lighting & Power audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lighting & Power audience is leviton.com.

Website Composition Index
leviton.com 27.70% 723.95x
legrand.us 37.26% 551.70x
hubbell.com 29.19% 421.70x
ecmag.com 15.38% 375.42x
electriciantalk.com 43.46% 279.71x
apc.com 6.04% 156.94x
te.com 6.85% 145.84x
digikey.com 7.07% 131.56x
mouser.com 15.59% 123.14x
globalspec.com 7.26% 119.25x
Composition Percentage: The overlap percentage between the Lighting & Power audience and the Web attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lighting & Power audience is Electronic Cabling.

Content Affinity Composition Index
Electronic Cabling 7.68% 190.02x
Professional Audio Visual 1.78% 91.72x
Home Improvement Contractor 0.80% 90.36x
Engineering 15.59% 86.03x
Machines & Industrial Supplies 12.65% 83.95x
Electrical Engineering 11.60% 77.59x
Power Tools 16.92% 74.90x
Home Remodeling 6.76% 68.54x
Canadian Construction & Renovation Research Cluster 1.23% 68.29x
Health & Safety Compliance 2.39% 62.67x
Composition Percentage: The overlap percentage between the Lighting & Power audience and the Content Affinity attribute.
Index: A comparison of the Lighting & Power audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lighting & Power audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male