Dstillery Audiences

LIVE MUSIC

Audience Size: 1.2 Million Devices

Explore the Live Music Audience

Below you'll find more information about the Live Music audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Live Music audience.

Dstillery Crafted Audiences

INTERESTS

The Live Music audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Live Music audience is Jamband Fans.

Interest Composition Index
Jamband Fans 60.94% 24.92x
Metal and Rock Music Fans 62.29% 24.92x
Guitar Enthusiasts 61.51% 23.50x
Musical Instrument Purchasers 61.50% 23.32x
Classic Rock Fans 50.55% 19.65x
Horror Movie Fans 42.53% 15.78x
Grateful Dead Fans 38.48% 14.09x
Live Concert Fans 31.82% 13.58x
Comedy Fans 33.88% 13.49x
Beer Aficionados 28.78% 12.51x
Composition Percentage: The overlap percentage between the Live Music audience and the Interest attribute.
Index: A comparison of the Live Music audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Live Music audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Live Music audience is REI.

Location Composition Index
REI 0.02% 1.75x
Patagonia 0.02% 1.64x
J. Crew 0.03% 1.63x
Bonobos 0.12% 1.48x
Club Monaco 0.02% 1.47x
Dressbarn 0.06% 1.42x
Express 0.03% 1.41x
Intermix 0.01% 1.41x
Urban Outfitters 0.06% 1.40x
Saint Laurent Paris 0.01% 1.40x
Composition Percentage: The overlap percentage between the Live Music audience and the Location attribute.
Index: A comparison of the Live Music audience to the internet population.
Dstillery Web Insights

WEBSITES

The Live Music audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Live Music audience is jerrygarcia.com.

Website Composition Index
jerrygarcia.com 1.62% 165.28x
theprp.com 20.80% 160.96x
jambands.com 16.27% 154.39x
decibelmagazine.com 4.09% 147.37x
invisibleoranges.com 3.22% 147.06x
dead.net 3.77% 145.89x
metalsucks.net 38.54% 142.41x
puregrainaudio.com 1.04% 141.35x
darklyrics.com 4.19% 137.63x
spirit-of-metal.com 2.52% 127.95x
Composition Percentage: The overlap percentage between the Live Music audience and the Web attribute.
Index: A comparison of the Live Music audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Live Music audience is Music Concerts.

Content Affinity Composition Index
Music Concerts 48.61% 27.40x
Guitars & Instruments 15.00% 24.47x
Music Production 5.30% 23.54x
Feminism 1.68% 22.88x
London Tourism & Events 0.33% 17.62x
Concert Posters 0.59% 17.49x
Assorted Topics (Toys, T-Shirts, Volvos) 0.25% 16.30x
Content Streamers & Downloaders 0.06% 14.76x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 6.62% 12.72x
Music Magazines 54.78% 12.26x
Composition Percentage: The overlap percentage between the Live Music audience and the Content Affinity attribute.
Index: A comparison of the Live Music audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Live Music audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male