Dstillery Audiences

LIVE MUSIC

Audience Size: 1.2 Million Devices

Explore the Live Music Audience

Below you'll find more information about the Live Music audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Live Music audience.

Dstillery Crafted Audiences

INTERESTS

The Live Music audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Live Music audience is Metal and Rock Music Fans.

Interest Composition Index
Metal and Rock Music Fans 66.68% 23.75x
Jamband Fans 62.42% 22.95x
Guitar Enthusiasts 68.01% 22.34x
Musical Instrument Purchasers 68.39% 21.62x
Classic Rock Fans 51.08% 18.53x
Vinyl Record Collectors 56.39% 17.53x
Horror Movie Fans 41.44% 14.95x
Comedy Fans 35.20% 12.87x
Audio Equipment Researchers 38.89% 11.96x
Live Concert Fans 36.96% 11.69x
Composition Percentage: The overlap percentage between the Live Music audience and the Interest attribute.
Index: A comparison of the Live Music audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Live Music audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Live Music audience is Intermix.

Location Composition Index
Intermix 0.01% 2.27x
Hollister 0.07% 1.82x
Zara 0.03% 1.81x
Patagonia 0.01% 1.79x
Club Monaco 0.02% 1.73x
Columbia 0.01% 1.71x
Madewell 0.03% 1.70x
American Apparel 0.04% 1.68x
Forever 21 0.06% 1.65x
Mens Wearhouse 0.09% 1.63x
Composition Percentage: The overlap percentage between the Live Music audience and the Location attribute.
Index: A comparison of the Live Music audience to the internet population.
Dstillery Web Insights

WEBSITES

The Live Music audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Live Music audience is jerrygarcia.com.

Website Composition Index
jerrygarcia.com 1.39% 153.62x
theprp.com 21.18% 146.25x
metalsucks.net 41.64% 138.27x
decibelmagazine.com 3.44% 136.81x
dead.net 3.02% 135.40x
darklyrics.com 3.85% 132.70x
jambands.com 16.01% 132.17x
invisibleoranges.com 3.46% 127.80x
spirit-of-metal.com 2.75% 117.24x
subpop.com 2.24% 111.44x
Composition Percentage: The overlap percentage between the Live Music audience and the Web attribute.
Index: A comparison of the Live Music audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Live Music audience is Music Concerts.

Content Affinity Composition Index
Music Concerts 49.16% 25.67x
Guitars & Instruments 15.99% 24.53x
Feminism 1.32% 22.19x
Music Production 5.35% 22.11x
London Tourism & Events 0.31% 19.24x
Concert Posters 0.49% 15.78x
Content Streamers & Downloaders 0.03% 15.48x
Assorted Topics (Toys, T-Shirts, Volvos) 0.17% 14.67x
Music Magazines 60.12% 12.25x
Assorted Topics (Viral Media, Paid Traffic) 5.18% 12.15x
Composition Percentage: The overlap percentage between the Live Music audience and the Content Affinity attribute.
Index: A comparison of the Live Music audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Live Music audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male