Dstillery Audiences

LIVE MUSIC

Audience Size: 1.4 Million Devices

Explore the Live Music Audience

Below you'll find more information about the Live Music audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Live Music audience.

Dstillery Crafted Audiences

INTERESTS

The Live Music audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Live Music audience is Metal and Rock Music Fans.

Interest Composition Index
Metal and Rock Music Fans 63.25% 25.99x
Guitar Enthusiasts 63.70% 24.99x
Jamband Fans 59.69% 24.88x
Musical Instrument Purchasers 63.25% 24.48x
Classic Rock Fans 49.97% 19.38x
Horror Movie Fans 41.40% 15.99x
Comedy Fans 33.39% 13.85x
Grateful Dead Fans 34.90% 13.64x
Live Concert Fans 30.28% 13.35x
Audio Equipment Researchers 32.49% 13.08x
Composition Percentage: The overlap percentage between the Live Music audience and the Interest attribute.
Index: A comparison of the Live Music audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Live Music audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Live Music audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.99x
The North Face 0.02% 1.83x
Uniqlo 0.02% 1.76x
Lululemon 0.05% 1.75x
American Apparel 0.03% 1.69x
Club Monaco 0.01% 1.64x
Ralph Lauren 0.02% 1.58x
Aeropostale 0.07% 1.52x
REI 0.02% 1.52x
Zara 0.03% 1.48x
Composition Percentage: The overlap percentage between the Live Music audience and the Location attribute.
Index: A comparison of the Live Music audience to the internet population.
Dstillery Web Insights

WEBSITES

The Live Music audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Live Music audience is jerrygarcia.com.

Website Composition Index
jerrygarcia.com 1.41% 154.71x
theprp.com 21.39% 147.81x
jambands.com 15.47% 139.78x
decibelmagazine.com 3.73% 136.92x
invisibleoranges.com 3.05% 136.03x
dead.net 3.20% 133.48x
darklyrics.com 3.77% 129.62x
spirit-of-metal.com 2.41% 120.59x
somethingpositive.net 1.02% 116.09x
subpop.com 2.35% 111.88x
Composition Percentage: The overlap percentage between the Live Music audience and the Web attribute.
Index: A comparison of the Live Music audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Live Music audience is Music Concerts.

Content Affinity Composition Index
Music Concerts 47.42% 27.52x
Guitars & Instruments 14.53% 24.34x
Feminism 1.42% 23.25x
Music Production 4.91% 22.01x
London Tourism & Events 0.30% 17.81x
Concert Posters 0.47% 16.48x
Content Streamers & Downloaders 0.04% 15.18x
Assorted Topics (Toys, T-Shirts, Volvos) 0.20% 15.04x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 6.46% 13.31x
Music Magazines 59.16% 13.06x
Composition Percentage: The overlap percentage between the Live Music audience and the Content Affinity attribute.
Index: A comparison of the Live Music audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Live Music audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male