Explore the Live Music Audience
Below you'll find more information about the Live Music audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Live Music audience.
INTERESTS
The Live Music audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Live Music audience is Metal and Rock Music Fans.
| Interest | Composition | Index |
| Metal and Rock Music Fans | 63.25% | 25.99x |
| Guitar Enthusiasts | 63.70% | 24.99x |
| Jamband Fans | 59.69% | 24.88x |
| Musical Instrument Purchasers | 63.25% | 24.48x |
| Classic Rock Fans | 49.97% | 19.38x |
| Horror Movie Fans | 41.40% | 15.99x |
| Comedy Fans | 33.39% | 13.85x |
| Grateful Dead Fans | 34.90% | 13.64x |
| Live Concert Fans | 30.28% | 13.35x |
| Audio Equipment Researchers | 32.49% | 13.08x |
Composition Percentage:
The overlap percentage between the Live Music audience and the Interest attribute.
Index: A comparison of the Live Music audience to the internet population.
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APPAREL RETAILERS
The Live Music audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Live Music audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 1.99x |
| The North Face | 0.02% | 1.83x |
| Uniqlo | 0.02% | 1.76x |
| Lululemon | 0.05% | 1.75x |
| American Apparel | 0.03% | 1.69x |
| Club Monaco | 0.01% | 1.64x |
| Ralph Lauren | 0.02% | 1.58x |
| Aeropostale | 0.07% | 1.52x |
| REI | 0.02% | 1.52x |
| Zara | 0.03% | 1.48x |
Composition Percentage:
The overlap percentage between the Live Music audience and the Location attribute.
Index: A comparison of the Live Music audience to the internet population.
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WEBSITES
The Live Music audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Live Music audience is jerrygarcia.com.
| Website | Composition | Index |
| jerrygarcia.com | 1.41% | 154.71x |
| theprp.com | 21.39% | 147.81x |
| jambands.com | 15.47% | 139.78x |
| decibelmagazine.com | 3.73% | 136.92x |
| invisibleoranges.com | 3.05% | 136.03x |
| dead.net | 3.20% | 133.48x |
| darklyrics.com | 3.77% | 129.62x |
| spirit-of-metal.com | 2.41% | 120.59x |
| somethingpositive.net | 1.02% | 116.09x |
| subpop.com | 2.35% | 111.88x |
Composition Percentage:
The overlap percentage between the Live Music audience and the Web attribute.
Index: A comparison of the Live Music audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Live Music audience is Music Concerts.
| Content Affinity | Composition | Index |
| Music Concerts | 47.42% | 27.52x |
| Guitars & Instruments | 14.53% | 24.34x |
| Feminism | 1.42% | 23.25x |
| Music Production | 4.91% | 22.01x |
| London Tourism & Events | 0.30% | 17.81x |
| Concert Posters | 0.47% | 16.48x |
| Content Streamers & Downloaders | 0.04% | 15.18x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.20% | 15.04x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 6.46% | 13.31x |
| Music Magazines | 59.16% | 13.06x |
Composition Percentage:
The overlap percentage between the Live Music audience and the Content Affinity attribute.
Index: A comparison of the Live Music audience to the internet population.
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DEMOGRAPHICS
The Live Music audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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