Explore the Local Events & Travel Guide Audience
Below you'll find more information about the Local Events & Travel Guide audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Local Events & Travel Guide audience.
INTERESTS
The Local Events & Travel Guide audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Local Events & Travel Guide audience is Travel Book Readers.
| Interest | Composition | Index |
| Travel Book Readers | 36.10% | 17.20x |
| Travel Guide and Review Readers | 38.35% | 15.81x |
| Orlando Activities Researchers | 28.49% | 14.79x |
| Travel Researchers | 35.65% | 14.73x |
| Nashville Activity Researchers | 27.48% | 14.38x |
| Texas Activity Researchers | 27.72% | 14.30x |
| Home Custom Bedroom Decorators | 26.64% | 13.80x |
| Custom Home Lighting Shoppers | 26.64% | 13.80x |
| Work Hard, Play Hard Travelers | 31.39% | 13.67x |
| Vacation Rental Accommodation Researchers | 28.86% | 13.66x |
Composition Percentage:
The overlap percentage between the Local Events & Travel Guide audience and the Interest attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
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APPAREL RETAILERS
The Local Events & Travel Guide audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Local Events & Travel Guide audience is Aeropostale.
| Location | Composition | Index |
| Aeropostale | 0.01% | 2.25x |
| LOFT | 0.01% | 1.84x |
| Express | 0.01% | 1.76x |
| The Childrens Place | 0.01% | 1.46x |
| Old Navy | 0.01% | 1.20x |
| Carhartt | 0.13% | 1.15x |
| Victoria's Secret | 0.01% | 1.09x |
| Mens Wearhouse | 0.01% | 0.99x |
Composition Percentage:
The overlap percentage between the Local Events & Travel Guide audience and the Location attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
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WEBSITES
The Local Events & Travel Guide audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Local Events & Travel Guide audience is vacationidea.com.
| Website | Composition | Index |
| vacationidea.com | 1.67% | 92.04x |
| eventsinusa.net | 1.11% | 85.72x |
| roadnow.com | 6.22% | 69.64x |
| eventcrazy.com | 12.88% | 67.63x |
| tvfoodmaps.com | 6.41% | 63.06x |
| navbug.com | 10.10% | 60.14x |
| americantowns.com | 6.18% | 57.28x |
| roadsideamerica.com | 2.96% | 57.04x |
| budgettravel.com | 1.02% | 56.80x |
| interstate-guide.com | 2.35% | 53.84x |
Composition Percentage:
The overlap percentage between the Local Events & Travel Guide audience and the Web attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Local Events & Travel Guide audience is European Museums, Restaurants & Events.
| Content Affinity | Composition | Index |
| European Museums, Restaurants & Events | 2.69% | 23.86x |
| National Parks | 2.84% | 22.53x |
| San Francisco Tourism | 0.85% | 21.77x |
| Travel Adventure | 15.78% | 18.92x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.02% | 17.38x |
| England Tourism | 0.03% | 17.36x |
| London Tourism | 0.10% | 17.12x |
| Weather Information | 1.26% | 16.16x |
| Caribbean Vacation | 4.33% | 14.93x |
| Mid-Atlantic Beaches | 0.23% | 14.13x |
Composition Percentage:
The overlap percentage between the Local Events & Travel Guide audience and the Content Affinity attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
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DEMOGRAPHICS
The Local Events & Travel Guide audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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