Explore the Local Events & Travel Guide Audience
Below you'll find more information about the Local Events & Travel Guide audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Local Events & Travel Guide audience.
INTERESTS
The Local Events & Travel Guide audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Local Events & Travel Guide audience is Moviegoers.
| Interest | Composition | Index |
| Moviegoers | 33.61% | 14.50x |
| Budget Grocery Shoppers | 29.28% | 14.43x |
| Retired Health Insurance Researchers | 28.15% | 14.32x |
| Sinus Researchers | 28.86% | 14.28x |
| Online Directory Searchers | 27.11% | 14.23x |
| Travel Industry | 28.24% | 14.07x |
| Bargain Shopping Researchers | 24.16% | 13.83x |
| Retirees | 27.16% | 13.55x |
| Headache and Migraine Sufferers | 26.86% | 13.50x |
| Joint Pain Health Care Professionals | 29.64% | 13.46x |
Composition Percentage:
The overlap percentage between the Local Events & Travel Guide audience and the Interest attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
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APPAREL RETAILERS
The Local Events & Travel Guide audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Local Events & Travel Guide audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 1.53x |
| Free People | 0.02% | 1.30x |
| Coach | 0.04% | 1.13x |
| Carhartt | 0.17% | 1.10x |
| Columbia | 0.01% | 1.08x |
| Lane Bryant | 0.03% | 1.05x |
| Aeropostale | 0.02% | 1.04x |
| Tommy Bahama | 0.02% | 1.03x |
| REI | 0.01% | 1.00x |
| Ralph Lauren | 0.01% | 1.00x |
Composition Percentage:
The overlap percentage between the Local Events & Travel Guide audience and the Location attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
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WEBSITES
The Local Events & Travel Guide audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Local Events & Travel Guide audience is yardsalesearch.com.
| Website | Composition | Index |
| yardsalesearch.com | 1.19% | 218.07x |
| highwayconditions.com | 1.67% | 174.22x |
| myforecast.com | 2.63% | 153.17x |
| activediner.com | 1.07% | 149.86x |
| countyfairgrounds.net | 0.95% | 148.27x |
| lasr.net | 1.24% | 146.98x |
| eventsnearhere.com | 1.74% | 146.28x |
| roadnow.com | 26.79% | 144.49x |
| wegoplaces.com | 2.08% | 143.65x |
| find.mapmuse.com | 2.93% | 139.92x |
Composition Percentage:
The overlap percentage between the Local Events & Travel Guide audience and the Web attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Local Events & Travel Guide audience is Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs).
| Content Affinity | Composition | Index |
| Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) | 0.26% | 18.69x |
| Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.95% | 17.89x |
| Rural Living | 0.21% | 17.26x |
| Discount Shopping | 8.93% | 16.92x |
| South Carolina Travel | 0.65% | 16.75x |
| Bird Watching | 1.94% | 16.61x |
| Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) | 0.36% | 16.45x |
| As Seen On TV Products | 0.15% | 16.37x |
| Weather Information | 2.20% | 15.90x |
| Celebrity Gossip | 4.22% | 15.04x |
Composition Percentage:
The overlap percentage between the Local Events & Travel Guide audience and the Content Affinity attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
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DEMOGRAPHICS
The Local Events & Travel Guide audience resonates most for the following age and income brackets.
Age
55-64
Income
$25,000-$49,999
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