Dstillery Audiences

LOCAL EVENTS & TRAVEL GUIDE

Audience Size: 1.2 Million Devices

Explore the Local Events & Travel Guide Audience

Below you'll find more information about the Local Events & Travel Guide audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Local Events & Travel Guide audience.

Dstillery Crafted Audiences

INTERESTS

The Local Events & Travel Guide audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Local Events & Travel Guide audience is Travel Book Readers.

Interest Composition Index
Travel Book Readers 39.53% 17.36x
Travel Guide and Review Readers 39.99% 15.99x
Travel Researchers 36.17% 14.95x
Orlando Activities Researchers 32.01% 14.93x
Nashville Activity Researchers 29.30% 14.50x
Texas Activity Researchers 29.66% 14.32x
Vacation Rental Accommodation Researchers 29.99% 14.11x
Family Adventures Travelers 32.22% 13.94x
Home Custom Bedroom Decorators 27.24% 13.93x
Custom Home Lighting Shoppers 27.24% 13.93x
Composition Percentage: The overlap percentage between the Local Events & Travel Guide audience and the Interest attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Local Events & Travel Guide audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Local Events & Travel Guide audience is Buckle.

Location Composition Index
Buckle 0.01% 1.79x
Victoria's Secret 0.01% 1.43x
Chicos 0.01% 1.32x
Mens Wearhouse 0.01% 1.24x
Carhartt 0.18% 1.23x
Journeys 0.01% 1.19x
Maurices 0.02% 1.11x
Old Navy 0.01% 1.08x
Composition Percentage: The overlap percentage between the Local Events & Travel Guide audience and the Location attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
Dstillery Web Insights

WEBSITES

The Local Events & Travel Guide audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Local Events & Travel Guide audience is vacationidea.com.

Website Composition Index
vacationidea.com 1.00% 99.12x
eventcrazy.com 10.54% 74.80x
tvfoodmaps.com 5.11% 69.93x
roadnow.com 5.25% 67.94x
roadsideamerica.com 2.42% 65.17x
americantowns.com 4.64% 63.09x
navbug.com 8.07% 61.94x
localconditions.com 7.79% 59.01x
budgettravel.com 1.27% 58.48x
festivalnet.com 20.05% 55.18x
Composition Percentage: The overlap percentage between the Local Events & Travel Guide audience and the Web attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Local Events & Travel Guide audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 2.25% 27.21x
National Parks 2.44% 24.77x
San Francisco Tourism 0.58% 23.71x
Travel Adventure 14.58% 20.68x
Weather Information 1.13% 18.28x
London Tourism 0.07% 17.78x
Caribbean Vacation 4.24% 16.76x
England Tourism 0.02% 16.60x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.06% 15.80x
Beach Vacations 2.78% 15.53x
Composition Percentage: The overlap percentage between the Local Events & Travel Guide audience and the Content Affinity attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Local Events & Travel Guide audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female