Dstillery Audiences

LOCAL EVENTS & TRAVEL GUIDE

Audience Size: 1.2 Million Devices

Explore the Local Events & Travel Guide Audience

Below you'll find more information about the Local Events & Travel Guide audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Local Events & Travel Guide audience.

Dstillery Crafted Audiences

INTERESTS

The Local Events & Travel Guide audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Local Events & Travel Guide audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 27.51% 20.51x
Nashville Activity Researchers 29.37% 19.69x
Orlando Activities Researchers 28.28% 19.57x
Retired Health Insurance Researchers 25.27% 18.62x
Budget Grocery Shoppers 25.30% 18.52x
Louisiana Activities Researchers 23.77% 18.49x
Heart Surgery Researchers 24.37% 17.57x
Bargain Shopping Researchers 23.72% 17.19x
Home Exterior Design Enthusiasts 24.31% 17.13x
Retired Assisted Living Shoppers 25.14% 17.07x
Composition Percentage: The overlap percentage between the Local Events & Travel Guide audience and the Interest attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Local Events & Travel Guide audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Local Events & Travel Guide audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.38% 1.08x
Jos A. Bank Clothiers 0.23% 1.06x
Composition Percentage: The overlap percentage between the Local Events & Travel Guide audience and the Location attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
Dstillery Web Insights

WEBSITES

The Local Events & Travel Guide audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Local Events & Travel Guide audience is myforecast.com.

Website Composition Index
myforecast.com 1.37% 122.99x
highwayconditions.com 1.50% 117.04x
wegoplaces.com 1.59% 116.64x
find.mapmuse.com 1.59% 114.57x
roadnow.com 18.24% 112.61x
thingstodo.com 1.08% 112.07x
roadsideamerica.com 7.11% 107.40x
budgettravel.com 2.85% 105.97x
vacationidea.com 7.82% 105.31x
eventsinusa.net 3.61% 103.28x
Composition Percentage: The overlap percentage between the Local Events & Travel Guide audience and the Web attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Local Events & Travel Guide audience is Discount Shopping.

Content Affinity Composition Index
Discount Shopping 5.68% 18.10x
National Parks 4.35% 17.64x
Bird Watching 1.51% 16.74x
Weather Information 2.32% 16.28x
European Museums, Restaurants & Events 3.90% 16.23x
Home Improvement Contractor 1.80% 15.77x
San Francisco Tourism 2.35% 15.34x
Low Budget Shoppers 2.10% 15.30x
Travel Adventure 18.64% 15.02x
Celebrity Gossip 3.26% 14.95x
Composition Percentage: The overlap percentage between the Local Events & Travel Guide audience and the Content Affinity attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Local Events & Travel Guide audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female