Explore the Local Events & Travel Guide Audience
Below you'll find more information about the Local Events & Travel Guide audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Local Events & Travel Guide audience.
INTERESTS
The Local Events & Travel Guide audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Local Events & Travel Guide audience is Retired Health Insurance Researchers.
| Interest | Composition | Index |
| Retired Health Insurance Researchers | 27.82% | 14.40x |
| Budget Grocery Shoppers | 28.13% | 14.39x |
| Sinus Researchers | 28.24% | 14.09x |
| Moviegoers | 31.49% | 14.09x |
| Online Directory Searchers | 26.52% | 14.09x |
| Discount Flight Searchers | 20.47% | 14.02x |
| Retired Assisted Living Shoppers | 25.99% | 14.01x |
| Retirees | 26.00% | 13.69x |
| Mailing & Shipping Shoppers | 28.45% | 13.61x |
| Menopause Researchers | 27.59% | 13.39x |
Composition Percentage:
The overlap percentage between the Local Events & Travel Guide audience and the Interest attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
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APPAREL RETAILERS
The Local Events & Travel Guide audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Local Events & Travel Guide audience is Madewell.
| Location | Composition | Index |
| Madewell | 0.02% | 1.38x |
| Dressbarn | 0.04% | 1.20x |
| Chicos | 0.05% | 1.20x |
| Intermix | 0.01% | 1.16x |
| REI | 0.02% | 1.14x |
| Carhartt | 0.18% | 1.06x |
| Aeropostale | 0.03% | 0.98x |
| Club Monaco | 0.01% | 0.96x |
| Old Navy | 0.05% | 0.94x |
| Belk | 0.01% | 0.94x |
Composition Percentage:
The overlap percentage between the Local Events & Travel Guide audience and the Location attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
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WEBSITES
The Local Events & Travel Guide audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Local Events & Travel Guide audience is highwayconditions.com.
| Website | Composition | Index |
| highwayconditions.com | 1.64% | 138.95x |
| myforecast.com | 2.20% | 138.84x |
| eventsnearhere.com | 1.46% | 136.05x |
| wegoplaces.com | 1.85% | 133.98x |
| lasr.net | 1.10% | 131.37x |
| thingstodo.com | 1.20% | 127.17x |
| roadnow.com | 24.39% | 126.19x |
| find.mapmuse.com | 2.47% | 124.75x |
| roadsideamerica.com | 10.67% | 119.26x |
| eventsinusa.net | 4.41% | 112.74x |
Composition Percentage:
The overlap percentage between the Local Events & Travel Guide audience and the Web attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Local Events & Travel Guide audience is South Carolina Travel.
| Content Affinity | Composition | Index |
| South Carolina Travel | 0.58% | 17.77x |
| Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) | 0.26% | 17.70x |
| Discount Shopping | 7.97% | 16.90x |
| Bird Watching | 1.83% | 16.74x |
| Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.98% | 16.66x |
| Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) | 0.34% | 16.26x |
| As Seen On TV Products | 0.14% | 16.06x |
| Rural Living | 0.21% | 15.86x |
| Weather Information | 2.26% | 15.83x |
| National Parks | 3.95% | 15.43x |
Composition Percentage:
The overlap percentage between the Local Events & Travel Guide audience and the Content Affinity attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
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DEMOGRAPHICS
The Local Events & Travel Guide audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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