Dstillery Audiences

LOCAL EVENTS & TRAVEL GUIDE

Audience Size: 1.4 Million Devices

Explore the Local Events & Travel Guide Audience

Below you'll find more information about the Local Events & Travel Guide audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Local Events & Travel Guide audience.

Dstillery Crafted Audiences

INTERESTS

The Local Events & Travel Guide audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Local Events & Travel Guide audience is Travel Book Readers.

Interest Composition Index
Travel Book Readers 38.07% 12.93x
Orlando Activities Researchers 35.49% 12.29x
Texas Activity Researchers 35.20% 12.23x
Nashville Activity Researchers 35.40% 11.99x
Louisiana Activities Researchers 32.07% 11.78x
Colorado County and Local Fair Visitors 38.43% 11.55x
Travel Guide and Review Readers 42.51% 11.43x
Home Custom Bedroom Decorators 34.44% 11.21x
Custom Home Lighting Shoppers 34.43% 11.21x
Travel Researchers 42.20% 11.18x
Composition Percentage: The overlap percentage between the Local Events & Travel Guide audience and the Interest attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Local Events & Travel Guide audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Local Events & Travel Guide audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 1.41x
Ann Taylor 0.01% 1.38x
Aeropostale 0.05% 1.31x
Zumiez 0.06% 1.31x
Bonobos 0.01% 1.30x
Ralph Lauren 0.01% 1.22x
White House Black Market 0.05% 1.21x
Gymboree 0.04% 1.20x
Buckle 0.04% 1.18x
Lane Bryant 0.03% 1.17x
Composition Percentage: The overlap percentage between the Local Events & Travel Guide audience and the Location attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
Dstillery Web Insights

WEBSITES

The Local Events & Travel Guide audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Local Events & Travel Guide audience is vacationidea.com.

Website Composition Index
vacationidea.com 2.07% 86.14x
wegoplaces.com 1.08% 85.02x
eventsinusa.net 1.67% 84.14x
tradeshowz.com 1.46% 78.08x
roadnow.com 8.28% 72.55x
exitexplorer.com 1.29% 66.54x
thethriftshopper.com 1.22% 62.39x
eventcrazy.com 14.96% 61.65x
navbug.com 11.37% 60.35x
roadsideamerica.com 3.90% 58.32x
Composition Percentage: The overlap percentage between the Local Events & Travel Guide audience and the Web attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Local Events & Travel Guide audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 2.73% 18.58x
National Parks 3.12% 17.95x
San Francisco Tourism 1.16% 16.58x
Travel Adventure 14.71% 16.06x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.08% 14.88x
Rural Living 0.07% 14.69x
Discount Shopping 1.58% 14.34x
Weather Information 1.45% 13.74x
London Tourism 0.12% 13.45x
South Carolina Travel 0.11% 13.43x
Composition Percentage: The overlap percentage between the Local Events & Travel Guide audience and the Content Affinity attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Local Events & Travel Guide audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female