Explore the Local Events & Travel Guide Audience
Below you'll find more information about the Local Events & Travel Guide audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Local Events & Travel Guide audience.
INTERESTS
The Local Events & Travel Guide audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Local Events & Travel Guide audience is Texas Activity Researchers.
| Interest | Composition | Index |
| Texas Activity Researchers | 24.61% | 18.42x |
| Nashville Activity Researchers | 26.12% | 17.70x |
| Orlando Activities Researchers | 25.86% | 17.67x |
| Travel Researchers | 29.96% | 16.67x |
| Retired Health Insurance Researchers | 22.51% | 16.41x |
| Budget Grocery Shoppers | 22.48% | 16.34x |
| Louisiana Activities Researchers | 21.74% | 16.25x |
| Bargain Shopping Researchers | 21.59% | 15.68x |
| Heart Surgery Researchers | 21.94% | 15.62x |
| Travel Book Readers | 24.28% | 15.55x |
Composition Percentage:
The overlap percentage between the Local Events & Travel Guide audience and the Interest attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
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APPAREL RETAILERS
The Local Events & Travel Guide audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Local Events & Travel Guide audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 1.77x |
| Columbia | 0.02% | 1.42x |
| Ann Taylor | 0.03% | 1.34x |
| Express Outlets | 0.01% | 1.31x |
| Tommy Bahama | 0.04% | 1.31x |
| Zara | 0.03% | 1.25x |
| Eddie Bauer | 0.03% | 1.23x |
| Buckle | 0.20% | 1.19x |
| Uniqlo | 0.02% | 1.19x |
| White House Black Market | 0.24% | 1.15x |
Composition Percentage:
The overlap percentage between the Local Events & Travel Guide audience and the Location attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
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WEBSITES
The Local Events & Travel Guide audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Local Events & Travel Guide audience is myforecast.com.
| Website | Composition | Index |
| myforecast.com | 1.01% | 96.00x |
| highwayconditions.com | 1.21% | 94.85x |
| wegoplaces.com | 1.48% | 94.15x |
| vacationidea.com | 5.77% | 91.24x |
| find.mapmuse.com | 1.21% | 91.07x |
| roadnow.com | 14.59% | 89.50x |
| budgettravel.com | 2.16% | 86.70x |
| eventsinusa.net | 3.13% | 86.05x |
| localconditions.com | 17.23% | 80.10x |
| roadsideamerica.com | 6.57% | 77.04x |
Composition Percentage:
The overlap percentage between the Local Events & Travel Guide audience and the Web attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Local Events & Travel Guide audience is South Carolina Travel.
| Content Affinity | Composition | Index |
| South Carolina Travel | 0.36% | 17.63x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.25% | 16.45x |
| National Parks | 4.40% | 15.98x |
| Discount Shopping | 4.53% | 15.63x |
| European Museums, Restaurants & Events | 3.55% | 15.51x |
| Washington D.C. Hotels | 0.02% | 15.39x |
| As Seen On TV Products | 0.10% | 14.61x |
| Travel Adventure | 17.99% | 14.17x |
| Weather Information | 2.09% | 14.17x |
| San Francisco Tourism | 2.12% | 14.03x |
Composition Percentage:
The overlap percentage between the Local Events & Travel Guide audience and the Content Affinity attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
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DEMOGRAPHICS
The Local Events & Travel Guide audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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