Dstillery Audiences

LOCAL EVENTS & TRAVEL GUIDE

Audience Size: 612.5 Thousand Devices

Explore the Local Events & Travel Guide Audience

Below you'll find more information about the Local Events & Travel Guide audience, broken down in different categories based on their digital and physical behaviors. These are 612.5 thousand unique devices whose actions qualify for the Local Events & Travel Guide audience.

Dstillery Crafted Audiences

INTERESTS

The Local Events & Travel Guide audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Local Events & Travel Guide audience is Vacation Planners.

Interest Composition Index
Vacation Planners 22.80% 18.76x
Sightseeing Travelers 22.36% 18.39x
Luxury Hotel Guests 25.17% 17.30x
Travel Researchers 16.76% 16.45x
Travel Book Readers 11.86% 16.33x
Travel Guide and Review Readers 25.03% 15.54x
Airbnb Researchers 18.20% 14.84x
Luxury Travel Researchers 16.08% 14.67x
Work Comes First Travelers 6.69% 13.54x
Family Adventures Travelers 8.77% 13.17x
Composition Percentage: The overlap percentage between the Local Events & Travel Guide audience and the Interest attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Local Events & Travel Guide audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Local Events & Travel Guide audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.01% 3.42x
Madewell 0.01% 3.10x
Tommy Bahama 0.01% 2.44x
Banana Republic 0.01% 2.17x
Hollister 0.02% 2.11x
Express 0.03% 2.03x
Aeropostale 0.03% 1.89x
Old Navy 0.03% 1.73x
White House Black Market 0.02% 1.68x
Gap 0.01% 1.65x
Composition Percentage: The overlap percentage between the Local Events & Travel Guide audience and the Location attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
Dstillery Web Insights

WEBSITES

The Local Events & Travel Guide audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Local Events & Travel Guide audience is yardsalesearch.com.

Website Composition Index
yardsalesearch.com 26.41% 115.17x
thecrazytourist.com 57.43% 76.71x
myforecast.com 2.26% 45.67x
interstate-guide.com 1.46% 40.79x
planetware.com 65.69% 40.18x
festivalnet.com 17.70% 38.95x
gogoair.com 3.55% 38.27x
misstourist.com 1.35% 34.31x
fullsuitcase.com 3.34% 29.79x
theworldwasherefirst.com 1.40% 28.51x
Composition Percentage: The overlap percentage between the Local Events & Travel Guide audience and the Web attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Local Events & Travel Guide audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 0.32% 34.71x
Travel Adventure 6.31% 18.62x
Caribbean Vacation 1.18% 15.08x
San Francisco Tourism 0.03% 14.41x
National Parks 0.09% 13.74x
Weather Information 0.03% 13.37x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 11.28x
Mexico Travel 0.02% 11.12x
Antiques & Auctions 1.08% 10.03x
Beach Vacations 0.04% 9.80x
Composition Percentage: The overlap percentage between the Local Events & Travel Guide audience and the Content Affinity attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Local Events & Travel Guide audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female