Dstillery Audiences

LOCAL EVENTS & TRAVEL GUIDE

Audience Size: 1.4 Million Devices

Explore the Local Events & Travel Guide Audience

Below you'll find more information about the Local Events & Travel Guide audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Local Events & Travel Guide audience.

Dstillery Crafted Audiences

INTERESTS

The Local Events & Travel Guide audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Local Events & Travel Guide audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 24.61% 18.42x
Nashville Activity Researchers 26.12% 17.70x
Orlando Activities Researchers 25.86% 17.67x
Travel Researchers 29.96% 16.67x
Retired Health Insurance Researchers 22.51% 16.41x
Budget Grocery Shoppers 22.48% 16.34x
Louisiana Activities Researchers 21.74% 16.25x
Bargain Shopping Researchers 21.59% 15.68x
Heart Surgery Researchers 21.94% 15.62x
Travel Book Readers 24.28% 15.55x
Composition Percentage: The overlap percentage between the Local Events & Travel Guide audience and the Interest attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Local Events & Travel Guide audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Local Events & Travel Guide audience is Belk.

Location Composition Index
Belk 0.02% 1.77x
Columbia 0.02% 1.42x
Ann Taylor 0.03% 1.34x
Express Outlets 0.01% 1.31x
Tommy Bahama 0.04% 1.31x
Zara 0.03% 1.25x
Eddie Bauer 0.03% 1.23x
Buckle 0.20% 1.19x
Uniqlo 0.02% 1.19x
White House Black Market 0.24% 1.15x
Composition Percentage: The overlap percentage between the Local Events & Travel Guide audience and the Location attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
Dstillery Web Insights

WEBSITES

The Local Events & Travel Guide audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Local Events & Travel Guide audience is myforecast.com.

Website Composition Index
myforecast.com 1.01% 96.00x
highwayconditions.com 1.21% 94.85x
wegoplaces.com 1.48% 94.15x
vacationidea.com 5.77% 91.24x
find.mapmuse.com 1.21% 91.07x
roadnow.com 14.59% 89.50x
budgettravel.com 2.16% 86.70x
eventsinusa.net 3.13% 86.05x
localconditions.com 17.23% 80.10x
roadsideamerica.com 6.57% 77.04x
Composition Percentage: The overlap percentage between the Local Events & Travel Guide audience and the Web attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Local Events & Travel Guide audience is South Carolina Travel.

Content Affinity Composition Index
South Carolina Travel 0.36% 17.63x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.25% 16.45x
National Parks 4.40% 15.98x
Discount Shopping 4.53% 15.63x
European Museums, Restaurants & Events 3.55% 15.51x
Washington D.C. Hotels 0.02% 15.39x
As Seen On TV Products 0.10% 14.61x
Travel Adventure 17.99% 14.17x
Weather Information 2.09% 14.17x
San Francisco Tourism 2.12% 14.03x
Composition Percentage: The overlap percentage between the Local Events & Travel Guide audience and the Content Affinity attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Local Events & Travel Guide audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female