Explore the Local Events & Travel Guide Audience
Below you'll find more information about the Local Events & Travel Guide audience, broken down in different categories based on their digital and physical behaviors. These are 612.5 thousand unique devices whose actions qualify for the Local Events & Travel Guide audience.
INTERESTS
The Local Events & Travel Guide audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Local Events & Travel Guide audience is Vacation Planners.
| Interest | Composition | Index |
| Vacation Planners | 22.80% | 18.76x |
| Sightseeing Travelers | 22.36% | 18.39x |
| Luxury Hotel Guests | 25.17% | 17.30x |
| Travel Researchers | 16.76% | 16.45x |
| Travel Book Readers | 11.86% | 16.33x |
| Travel Guide and Review Readers | 25.03% | 15.54x |
| Airbnb Researchers | 18.20% | 14.84x |
| Luxury Travel Researchers | 16.08% | 14.67x |
| Work Comes First Travelers | 6.69% | 13.54x |
| Family Adventures Travelers | 8.77% | 13.17x |
Composition Percentage:
The overlap percentage between the Local Events & Travel Guide audience and the Interest attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
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APPAREL RETAILERS
The Local Events & Travel Guide audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Local Events & Travel Guide audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 0.01% | 3.42x |
| Madewell | 0.01% | 3.10x |
| Tommy Bahama | 0.01% | 2.44x |
| Banana Republic | 0.01% | 2.17x |
| Hollister | 0.02% | 2.11x |
| Express | 0.03% | 2.03x |
| Aeropostale | 0.03% | 1.89x |
| Old Navy | 0.03% | 1.73x |
| White House Black Market | 0.02% | 1.68x |
| Gap | 0.01% | 1.65x |
Composition Percentage:
The overlap percentage between the Local Events & Travel Guide audience and the Location attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
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WEBSITES
The Local Events & Travel Guide audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Local Events & Travel Guide audience is yardsalesearch.com.
| Website | Composition | Index |
| yardsalesearch.com | 26.41% | 115.17x |
| thecrazytourist.com | 57.43% | 76.71x |
| myforecast.com | 2.26% | 45.67x |
| interstate-guide.com | 1.46% | 40.79x |
| planetware.com | 65.69% | 40.18x |
| festivalnet.com | 17.70% | 38.95x |
| gogoair.com | 3.55% | 38.27x |
| misstourist.com | 1.35% | 34.31x |
| fullsuitcase.com | 3.34% | 29.79x |
| theworldwasherefirst.com | 1.40% | 28.51x |
Composition Percentage:
The overlap percentage between the Local Events & Travel Guide audience and the Web attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Local Events & Travel Guide audience is European Museums, Restaurants & Events.
| Content Affinity | Composition | Index |
| European Museums, Restaurants & Events | 0.32% | 34.71x |
| Travel Adventure | 6.31% | 18.62x |
| Caribbean Vacation | 1.18% | 15.08x |
| San Francisco Tourism | 0.03% | 14.41x |
| National Parks | 0.09% | 13.74x |
| Weather Information | 0.03% | 13.37x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.03% | 11.28x |
| Mexico Travel | 0.02% | 11.12x |
| Antiques & Auctions | 1.08% | 10.03x |
| Beach Vacations | 0.04% | 9.80x |
Composition Percentage:
The overlap percentage between the Local Events & Travel Guide audience and the Content Affinity attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
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DEMOGRAPHICS
The Local Events & Travel Guide audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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