Dstillery Audiences

LOCAL EVENTS & TRAVEL GUIDE

Audience Size: 1.1 Million Devices

Explore the Local Events & Travel Guide Audience

Below you'll find more information about the Local Events & Travel Guide audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Local Events & Travel Guide audience.

Dstillery Crafted Audiences

INTERESTS

The Local Events & Travel Guide audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Local Events & Travel Guide audience is Moviegoers.

Interest Composition Index
Moviegoers 33.61% 14.50x
Budget Grocery Shoppers 29.28% 14.43x
Retired Health Insurance Researchers 28.15% 14.32x
Sinus Researchers 28.86% 14.28x
Online Directory Searchers 27.11% 14.23x
Travel Industry 28.24% 14.07x
Bargain Shopping Researchers 24.16% 13.83x
Retirees 27.16% 13.55x
Headache and Migraine Sufferers 26.86% 13.50x
Joint Pain Health Care Professionals 29.64% 13.46x
Composition Percentage: The overlap percentage between the Local Events & Travel Guide audience and the Interest attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Local Events & Travel Guide audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Local Events & Travel Guide audience is Belk.

Location Composition Index
Belk 0.02% 1.53x
Free People 0.02% 1.30x
Coach 0.04% 1.13x
Carhartt 0.17% 1.10x
Columbia 0.01% 1.08x
Lane Bryant 0.03% 1.05x
Aeropostale 0.02% 1.04x
Tommy Bahama 0.02% 1.03x
REI 0.01% 1.00x
Ralph Lauren 0.01% 1.00x
Composition Percentage: The overlap percentage between the Local Events & Travel Guide audience and the Location attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
Dstillery Web Insights

WEBSITES

The Local Events & Travel Guide audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Local Events & Travel Guide audience is yardsalesearch.com.

Website Composition Index
yardsalesearch.com 1.19% 218.07x
highwayconditions.com 1.67% 174.22x
myforecast.com 2.63% 153.17x
activediner.com 1.07% 149.86x
countyfairgrounds.net 0.95% 148.27x
lasr.net 1.24% 146.98x
eventsnearhere.com 1.74% 146.28x
roadnow.com 26.79% 144.49x
wegoplaces.com 2.08% 143.65x
find.mapmuse.com 2.93% 139.92x
Composition Percentage: The overlap percentage between the Local Events & Travel Guide audience and the Web attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Local Events & Travel Guide audience is Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs).

Content Affinity Composition Index
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) 0.26% 18.69x
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.95% 17.89x
Rural Living 0.21% 17.26x
Discount Shopping 8.93% 16.92x
South Carolina Travel 0.65% 16.75x
Bird Watching 1.94% 16.61x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.36% 16.45x
As Seen On TV Products 0.15% 16.37x
Weather Information 2.20% 15.90x
Celebrity Gossip 4.22% 15.04x
Composition Percentage: The overlap percentage between the Local Events & Travel Guide audience and the Content Affinity attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Local Events & Travel Guide audience resonates most for the following age and income brackets.
Age
55-64
Income
$25,000-$49,999