Dstillery Audiences

LOCAL EVENTS & TRAVEL GUIDE

Audience Size: 587 Thousand Devices

Explore the Local Events & Travel Guide Audience

Below you'll find more information about the Local Events & Travel Guide audience, broken down in different categories based on their digital and physical behaviors. These are 587 thousand unique devices whose actions qualify for the Local Events & Travel Guide audience.

Dstillery Crafted Audiences

INTERESTS

The Local Events & Travel Guide audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Local Events & Travel Guide audience is Travel Book Readers.

Interest Composition Index
Travel Book Readers 38.11% 21.71x
Travel Guide and Review Readers 43.76% 18.97x
Work Comes First Travelers 30.09% 17.27x
Family Adventures Travelers 32.74% 17.26x
Orlando Activities Researchers 23.67% 15.94x
Vacation Rental Accommodation Researchers 27.42% 15.88x
Luxury Travel Researchers 27.73% 14.78x
San Diego Activities Researchers 26.11% 14.50x
Travel Researchers 35.36% 14.49x
Texas Activity Researchers 24.18% 14.44x
Composition Percentage: The overlap percentage between the Local Events & Travel Guide audience and the Interest attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Local Events & Travel Guide audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Local Events & Travel Guide audience is Coach.

Location Composition Index
Coach 0.01% 6.30x
Banana Republic 0.02% 4.93x
Chicos 0.01% 2.83x
Journeys 0.01% 1.95x
Carhartt 0.05% 1.03x
Composition Percentage: The overlap percentage between the Local Events & Travel Guide audience and the Location attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
Dstillery Web Insights

WEBSITES

The Local Events & Travel Guide audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Local Events & Travel Guide audience is eventcrazy.com.

Website Composition Index
eventcrazy.com 3.20% 135.01x
tvfoodmaps.com 1.24% 120.75x
americantowns.com 1.19% 108.49x
localconditions.com 2.41% 103.87x
roadnow.com 2.62% 87.08x
thecrazytourist.com 81.80% 86.00x
navbug.com 2.57% 72.79x
festivalnet.com 14.53% 72.77x
interstate-guide.com 2.30% 64.97x
planetware.com 84.08% 51.56x
Composition Percentage: The overlap percentage between the Local Events & Travel Guide audience and the Web attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Local Events & Travel Guide audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 0.61% 39.74x
National Parks 0.84% 34.35x
Travel Adventure 10.04% 28.46x
Caribbean Vacation 1.91% 27.06x
Weather Information 0.30% 25.46x
Beach Vacations 0.44% 23.55x
Southern California Tourism 0.39% 19.20x
South Carolina Beach Travel 0.25% 18.34x
Higher-End Fashion Brands 0.04% 17.97x
San Francisco Tourism 0.09% 17.67x
Composition Percentage: The overlap percentage between the Local Events & Travel Guide audience and the Content Affinity attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Local Events & Travel Guide audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female