Dstillery Audiences

LOCAL EVENTS & TRAVEL GUIDE

Audience Size: 1.2 Million Devices

Explore the Local Events & Travel Guide Audience

Below you'll find more information about the Local Events & Travel Guide audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Local Events & Travel Guide audience.

Dstillery Crafted Audiences

INTERESTS

The Local Events & Travel Guide audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Local Events & Travel Guide audience is Travel Book Readers.

Interest Composition Index
Travel Book Readers 36.10% 17.20x
Travel Guide and Review Readers 38.35% 15.81x
Orlando Activities Researchers 28.49% 14.79x
Travel Researchers 35.65% 14.73x
Nashville Activity Researchers 27.48% 14.38x
Texas Activity Researchers 27.72% 14.30x
Home Custom Bedroom Decorators 26.64% 13.80x
Custom Home Lighting Shoppers 26.64% 13.80x
Work Hard, Play Hard Travelers 31.39% 13.67x
Vacation Rental Accommodation Researchers 28.86% 13.66x
Composition Percentage: The overlap percentage between the Local Events & Travel Guide audience and the Interest attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Local Events & Travel Guide audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Local Events & Travel Guide audience is Aeropostale.

Location Composition Index
Aeropostale 0.01% 2.25x
LOFT 0.01% 1.84x
Express 0.01% 1.76x
The Childrens Place 0.01% 1.46x
Old Navy 0.01% 1.20x
Carhartt 0.13% 1.15x
Victoria's Secret 0.01% 1.09x
Mens Wearhouse 0.01% 0.99x
Composition Percentage: The overlap percentage between the Local Events & Travel Guide audience and the Location attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
Dstillery Web Insights

WEBSITES

The Local Events & Travel Guide audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Local Events & Travel Guide audience is vacationidea.com.

Website Composition Index
vacationidea.com 1.67% 92.04x
eventsinusa.net 1.11% 85.72x
roadnow.com 6.22% 69.64x
eventcrazy.com 12.88% 67.63x
tvfoodmaps.com 6.41% 63.06x
navbug.com 10.10% 60.14x
americantowns.com 6.18% 57.28x
roadsideamerica.com 2.96% 57.04x
budgettravel.com 1.02% 56.80x
interstate-guide.com 2.35% 53.84x
Composition Percentage: The overlap percentage between the Local Events & Travel Guide audience and the Web attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Local Events & Travel Guide audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 2.69% 23.86x
National Parks 2.84% 22.53x
San Francisco Tourism 0.85% 21.77x
Travel Adventure 15.78% 18.92x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 17.38x
England Tourism 0.03% 17.36x
London Tourism 0.10% 17.12x
Weather Information 1.26% 16.16x
Caribbean Vacation 4.33% 14.93x
Mid-Atlantic Beaches 0.23% 14.13x
Composition Percentage: The overlap percentage between the Local Events & Travel Guide audience and the Content Affinity attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Local Events & Travel Guide audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female