Explore the Local Events & Travel Guide Audience
Below you'll find more information about the Local Events & Travel Guide audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Local Events & Travel Guide audience.
INTERESTS
The Local Events & Travel Guide audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Local Events & Travel Guide audience is Texas Activity Researchers.
| Interest | Composition | Index |
| Texas Activity Researchers | 28.41% | 17.37x |
| Orlando Activities Researchers | 31.08% | 16.55x |
| Nashville Activity Researchers | 30.35% | 16.47x |
| Retired Health Insurance Researchers | 26.98% | 16.13x |
| Louisiana Activities Researchers | 25.28% | 15.95x |
| Budget Grocery Shoppers | 30.80% | 15.64x |
| Heart Surgery Researchers | 25.06% | 15.50x |
| Sinus Researchers | 26.17% | 15.20x |
| Online Directory Searchers | 28.12% | 15.11x |
| Home Exterior Design Enthusiasts | 26.19% | 15.01x |
Composition Percentage:
The overlap percentage between the Local Events & Travel Guide audience and the Interest attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
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APPAREL RETAILERS
The Local Events & Travel Guide audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Local Events & Travel Guide audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.01% | 2.10x |
| Columbia | 0.01% | 1.54x |
| LL Bean | 0.01% | 1.49x |
| Belk | 0.02% | 1.44x |
| The North Face | 0.03% | 1.29x |
| REI | 0.02% | 1.24x |
| Brooks Brothers | 0.04% | 1.23x |
| Old Navy | 0.07% | 1.19x |
| Club Monaco | 0.01% | 1.17x |
| Lululemon | 0.07% | 1.13x |
Composition Percentage:
The overlap percentage between the Local Events & Travel Guide audience and the Location attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
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WEBSITES
The Local Events & Travel Guide audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Local Events & Travel Guide audience is eventsnearhere.com.
| Website | Composition | Index |
| eventsnearhere.com | 1.06% | 143.77x |
| myforecast.com | 1.64% | 143.75x |
| wegoplaces.com | 1.61% | 138.47x |
| find.mapmuse.com | 1.90% | 131.08x |
| roadnow.com | 20.47% | 129.19x |
| thingstodo.com | 1.09% | 128.69x |
| roadsideamerica.com | 8.04% | 128.13x |
| highwayconditions.com | 1.68% | 127.33x |
| budgettravel.com | 3.22% | 119.76x |
| eventsinusa.net | 3.83% | 118.15x |
Composition Percentage:
The overlap percentage between the Local Events & Travel Guide audience and the Web attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Local Events & Travel Guide audience is South Carolina Travel.
| Content Affinity | Composition | Index |
| South Carolina Travel | 0.54% | 21.26x |
| Discount Shopping | 6.50% | 18.85x |
| As Seen On TV Products | 0.13% | 18.49x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.30% | 18.38x |
| Rural Living | 0.19% | 18.24x |
| Washington D.C. Hotels | 0.03% | 18.13x |
| National Parks | 4.28% | 18.10x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 1.04% | 17.79x |
| Bird Watching | 1.56% | 17.73x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.07% | 17.39x |
Composition Percentage:
The overlap percentage between the Local Events & Travel Guide audience and the Content Affinity attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
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DEMOGRAPHICS
The Local Events & Travel Guide audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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