Dstillery Audiences

LOCAL EVENTS & TRAVEL GUIDE

Audience Size: 1.2 Million Devices

Explore the Local Events & Travel Guide Audience

Below you'll find more information about the Local Events & Travel Guide audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Local Events & Travel Guide audience.

Dstillery Crafted Audiences

INTERESTS

The Local Events & Travel Guide audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Local Events & Travel Guide audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 27.82% 14.40x
Budget Grocery Shoppers 28.13% 14.39x
Sinus Researchers 28.24% 14.09x
Moviegoers 31.49% 14.09x
Online Directory Searchers 26.52% 14.09x
Discount Flight Searchers 20.47% 14.02x
Retired Assisted Living Shoppers 25.99% 14.01x
Retirees 26.00% 13.69x
Mailing & Shipping Shoppers 28.45% 13.61x
Menopause Researchers 27.59% 13.39x
Composition Percentage: The overlap percentage between the Local Events & Travel Guide audience and the Interest attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Local Events & Travel Guide audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Local Events & Travel Guide audience is Madewell.

Location Composition Index
Madewell 0.02% 1.38x
Dressbarn 0.04% 1.20x
Chicos 0.05% 1.20x
Intermix 0.01% 1.16x
REI 0.02% 1.14x
Carhartt 0.18% 1.06x
Aeropostale 0.03% 0.98x
Club Monaco 0.01% 0.96x
Old Navy 0.05% 0.94x
Belk 0.01% 0.94x
Composition Percentage: The overlap percentage between the Local Events & Travel Guide audience and the Location attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
Dstillery Web Insights

WEBSITES

The Local Events & Travel Guide audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Local Events & Travel Guide audience is highwayconditions.com.

Website Composition Index
highwayconditions.com 1.64% 138.95x
myforecast.com 2.20% 138.84x
eventsnearhere.com 1.46% 136.05x
wegoplaces.com 1.85% 133.98x
lasr.net 1.10% 131.37x
thingstodo.com 1.20% 127.17x
roadnow.com 24.39% 126.19x
find.mapmuse.com 2.47% 124.75x
roadsideamerica.com 10.67% 119.26x
eventsinusa.net 4.41% 112.74x
Composition Percentage: The overlap percentage between the Local Events & Travel Guide audience and the Web attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Local Events & Travel Guide audience is South Carolina Travel.

Content Affinity Composition Index
South Carolina Travel 0.58% 17.77x
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) 0.26% 17.70x
Discount Shopping 7.97% 16.90x
Bird Watching 1.83% 16.74x
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.98% 16.66x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.34% 16.26x
As Seen On TV Products 0.14% 16.06x
Rural Living 0.21% 15.86x
Weather Information 2.26% 15.83x
National Parks 3.95% 15.43x
Composition Percentage: The overlap percentage between the Local Events & Travel Guide audience and the Content Affinity attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Local Events & Travel Guide audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female