Explore the Local Events & Travel Guide Audience
Below you'll find more information about the Local Events & Travel Guide audience, broken down in different categories based on their digital and physical behaviors. These are 587 thousand unique devices whose actions qualify for the Local Events & Travel Guide audience.
INTERESTS
The Local Events & Travel Guide audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Local Events & Travel Guide audience is Travel Book Readers.
| Interest | Composition | Index |
| Travel Book Readers | 38.11% | 21.71x |
| Travel Guide and Review Readers | 43.76% | 18.97x |
| Work Comes First Travelers | 30.09% | 17.27x |
| Family Adventures Travelers | 32.74% | 17.26x |
| Orlando Activities Researchers | 23.67% | 15.94x |
| Vacation Rental Accommodation Researchers | 27.42% | 15.88x |
| Luxury Travel Researchers | 27.73% | 14.78x |
| San Diego Activities Researchers | 26.11% | 14.50x |
| Travel Researchers | 35.36% | 14.49x |
| Texas Activity Researchers | 24.18% | 14.44x |
Composition Percentage:
The overlap percentage between the Local Events & Travel Guide audience and the Interest attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
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APPAREL RETAILERS
The Local Events & Travel Guide audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Local Events & Travel Guide audience is Coach.
| Location | Composition | Index |
| Coach | 0.01% | 6.30x |
| Banana Republic | 0.02% | 4.93x |
| Chicos | 0.01% | 2.83x |
| Journeys | 0.01% | 1.95x |
| Carhartt | 0.05% | 1.03x |
Composition Percentage:
The overlap percentage between the Local Events & Travel Guide audience and the Location attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
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WEBSITES
The Local Events & Travel Guide audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Local Events & Travel Guide audience is eventcrazy.com.
| Website | Composition | Index |
| eventcrazy.com | 3.20% | 135.01x |
| tvfoodmaps.com | 1.24% | 120.75x |
| americantowns.com | 1.19% | 108.49x |
| localconditions.com | 2.41% | 103.87x |
| roadnow.com | 2.62% | 87.08x |
| thecrazytourist.com | 81.80% | 86.00x |
| navbug.com | 2.57% | 72.79x |
| festivalnet.com | 14.53% | 72.77x |
| interstate-guide.com | 2.30% | 64.97x |
| planetware.com | 84.08% | 51.56x |
Composition Percentage:
The overlap percentage between the Local Events & Travel Guide audience and the Web attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Local Events & Travel Guide audience is European Museums, Restaurants & Events.
| Content Affinity | Composition | Index |
| European Museums, Restaurants & Events | 0.61% | 39.74x |
| National Parks | 0.84% | 34.35x |
| Travel Adventure | 10.04% | 28.46x |
| Caribbean Vacation | 1.91% | 27.06x |
| Weather Information | 0.30% | 25.46x |
| Beach Vacations | 0.44% | 23.55x |
| Southern California Tourism | 0.39% | 19.20x |
| South Carolina Beach Travel | 0.25% | 18.34x |
| Higher-End Fashion Brands | 0.04% | 17.97x |
| San Francisco Tourism | 0.09% | 17.67x |
Composition Percentage:
The overlap percentage between the Local Events & Travel Guide audience and the Content Affinity attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
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DEMOGRAPHICS
The Local Events & Travel Guide audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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