Explore the Local Events & Travel Guide Audience
Below you'll find more information about the Local Events & Travel Guide audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Local Events & Travel Guide audience.
INTERESTS
The Local Events & Travel Guide audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Local Events & Travel Guide audience is Travel Book Readers.
| Interest | Composition | Index |
| Travel Book Readers | 39.53% | 17.36x |
| Travel Guide and Review Readers | 39.99% | 15.99x |
| Travel Researchers | 36.17% | 14.95x |
| Orlando Activities Researchers | 32.01% | 14.93x |
| Nashville Activity Researchers | 29.30% | 14.50x |
| Texas Activity Researchers | 29.66% | 14.32x |
| Vacation Rental Accommodation Researchers | 29.99% | 14.11x |
| Family Adventures Travelers | 32.22% | 13.94x |
| Home Custom Bedroom Decorators | 27.24% | 13.93x |
| Custom Home Lighting Shoppers | 27.24% | 13.93x |
Composition Percentage:
The overlap percentage between the Local Events & Travel Guide audience and the Interest attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
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APPAREL RETAILERS
The Local Events & Travel Guide audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Local Events & Travel Guide audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.01% | 1.79x |
| Victoria's Secret | 0.01% | 1.43x |
| Chicos | 0.01% | 1.32x |
| Mens Wearhouse | 0.01% | 1.24x |
| Carhartt | 0.18% | 1.23x |
| Journeys | 0.01% | 1.19x |
| Maurices | 0.02% | 1.11x |
| Old Navy | 0.01% | 1.08x |
Composition Percentage:
The overlap percentage between the Local Events & Travel Guide audience and the Location attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
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WEBSITES
The Local Events & Travel Guide audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Local Events & Travel Guide audience is vacationidea.com.
| Website | Composition | Index |
| vacationidea.com | 1.00% | 99.12x |
| eventcrazy.com | 10.54% | 74.80x |
| tvfoodmaps.com | 5.11% | 69.93x |
| roadnow.com | 5.25% | 67.94x |
| roadsideamerica.com | 2.42% | 65.17x |
| americantowns.com | 4.64% | 63.09x |
| navbug.com | 8.07% | 61.94x |
| localconditions.com | 7.79% | 59.01x |
| budgettravel.com | 1.27% | 58.48x |
| festivalnet.com | 20.05% | 55.18x |
Composition Percentage:
The overlap percentage between the Local Events & Travel Guide audience and the Web attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Local Events & Travel Guide audience is European Museums, Restaurants & Events.
| Content Affinity | Composition | Index |
| European Museums, Restaurants & Events | 2.25% | 27.21x |
| National Parks | 2.44% | 24.77x |
| San Francisco Tourism | 0.58% | 23.71x |
| Travel Adventure | 14.58% | 20.68x |
| Weather Information | 1.13% | 18.28x |
| London Tourism | 0.07% | 17.78x |
| Caribbean Vacation | 4.24% | 16.76x |
| England Tourism | 0.02% | 16.60x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.06% | 15.80x |
| Beach Vacations | 2.78% | 15.53x |
Composition Percentage:
The overlap percentage between the Local Events & Travel Guide audience and the Content Affinity attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
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DEMOGRAPHICS
The Local Events & Travel Guide audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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