Explore the Local Events & Travel Guide Audience
Below you'll find more information about the Local Events & Travel Guide audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Local Events & Travel Guide audience.
INTERESTS
The Local Events & Travel Guide audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Local Events & Travel Guide audience is Texas Activity Researchers.
| Interest | Composition | Index |
| Texas Activity Researchers | 27.51% | 20.51x |
| Nashville Activity Researchers | 29.37% | 19.69x |
| Orlando Activities Researchers | 28.28% | 19.57x |
| Retired Health Insurance Researchers | 25.27% | 18.62x |
| Budget Grocery Shoppers | 25.30% | 18.52x |
| Louisiana Activities Researchers | 23.77% | 18.49x |
| Heart Surgery Researchers | 24.37% | 17.57x |
| Bargain Shopping Researchers | 23.72% | 17.19x |
| Home Exterior Design Enthusiasts | 24.31% | 17.13x |
| Retired Assisted Living Shoppers | 25.14% | 17.07x |
Composition Percentage:
The overlap percentage between the Local Events & Travel Guide audience and the Interest attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
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APPAREL RETAILERS
The Local Events & Travel Guide audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Local Events & Travel Guide audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.38% | 1.08x |
| Jos A. Bank Clothiers | 0.23% | 1.06x |
Composition Percentage:
The overlap percentage between the Local Events & Travel Guide audience and the Location attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
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WEBSITES
The Local Events & Travel Guide audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Local Events & Travel Guide audience is myforecast.com.
| Website | Composition | Index |
| myforecast.com | 1.37% | 122.99x |
| highwayconditions.com | 1.50% | 117.04x |
| wegoplaces.com | 1.59% | 116.64x |
| find.mapmuse.com | 1.59% | 114.57x |
| roadnow.com | 18.24% | 112.61x |
| thingstodo.com | 1.08% | 112.07x |
| roadsideamerica.com | 7.11% | 107.40x |
| budgettravel.com | 2.85% | 105.97x |
| vacationidea.com | 7.82% | 105.31x |
| eventsinusa.net | 3.61% | 103.28x |
Composition Percentage:
The overlap percentage between the Local Events & Travel Guide audience and the Web attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Local Events & Travel Guide audience is Discount Shopping.
| Content Affinity | Composition | Index |
| Discount Shopping | 5.68% | 18.10x |
| National Parks | 4.35% | 17.64x |
| Bird Watching | 1.51% | 16.74x |
| Weather Information | 2.32% | 16.28x |
| European Museums, Restaurants & Events | 3.90% | 16.23x |
| Home Improvement Contractor | 1.80% | 15.77x |
| San Francisco Tourism | 2.35% | 15.34x |
| Low Budget Shoppers | 2.10% | 15.30x |
| Travel Adventure | 18.64% | 15.02x |
| Celebrity Gossip | 3.26% | 14.95x |
Composition Percentage:
The overlap percentage between the Local Events & Travel Guide audience and the Content Affinity attribute.
Index: A comparison of the Local Events & Travel Guide audience to the internet population.
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DEMOGRAPHICS
The Local Events & Travel Guide audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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