Dstillery Audiences

LOCAL & TRAVEL ENGLAND - EAST MIDLANDS

Audience Size: 26.8 Thousand Devices

Explore the Local & Travel England - East Midlands Audience

Below you'll find more information about the Local & Travel England - East Midlands audience, broken down in different categories based on their digital and physical behaviors. These are 26.8 thousand unique devices whose actions qualify for the Local & Travel England - East Midlands audience.

Dstillery Crafted Audiences

INTERESTS

The Local & Travel England - East Midlands audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Local & Travel England - East Midlands audience is Celebrity Gossip Fans.

Interest Composition Index
Celebrity Gossip Fans 56.42% 21.84x
Women's Fashion Magazine Readers 60.15% 21.74x
Hair Care Shoppers 57.81% 20.48x
Entertainment & Tabloid Magazine Readers 52.76% 20.21x
Teen Content Readers 60.63% 20.06x
Women's Fitness Enthusiasts 53.90% 19.97x
Entertainment Industry Decision Makers 47.20% 18.97x
United Kingdom News Readers 51.19% 18.40x
TV Advertising Professionals 48.66% 18.08x
Women's Health Researchers 49.87% 17.91x
Composition Percentage: The overlap percentage between the Local & Travel England - East Midlands audience and the Interest attribute.
Index: A comparison of the Local & Travel England - East Midlands audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Local & Travel England - East Midlands audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Local & Travel England - East Midlands audience is Madewell.

Location Composition Index
Madewell 0.07% 3.82x
J. Crew 0.15% 3.66x
Chicos 0.15% 3.41x
Lululemon 0.11% 3.24x
Brooks Brothers 0.07% 3.06x
Forever 21 0.11% 2.91x
Dressbarn 0.07% 2.69x
Abercrombie & Fitch 0.08% 2.63x
Talbots 0.07% 2.60x
Jos A. Bank Clothiers 0.07% 1.94x
Composition Percentage: The overlap percentage between the Local & Travel England - East Midlands audience and the Location attribute.
Index: A comparison of the Local & Travel England - East Midlands audience to the internet population.
Dstillery Web Insights

WEBSITES

The Local & Travel England - East Midlands audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Local & Travel England - East Midlands audience is thetab.com.

Website Composition Index
thetab.com 18.77% 48.09x
wmagazine.com 26.80% 47.45x
justjaredjr.com 17.40% 44.24x
betches.com 8.51% 41.57x
nationalenquirer.com 10.69% 41.15x
j-14.com 7.20% 37.54x
dirt.com 8.79% 36.26x
flickeringmyth.com 10.60% 32.87x
hollywood.com 6.08% 32.17x
dmarge.com 12.89% 31.34x
Composition Percentage: The overlap percentage between the Local & Travel England - East Midlands audience and the Web attribute.
Index: A comparison of the Local & Travel England - East Midlands audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Local & Travel England - East Midlands audience is Fashion Cluster.

Content Affinity Composition Index
Fashion Cluster 20.23% 30.87x
Celebrity Gossip 4.10% 28.72x
Ireland Cluster 17.12% 24.79x
Alternative Movie Streaming 0.77% 22.82x
Hipster Clothing 0.73% 21.84x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 9.62% 21.52x
College Greek Life 1.06% 21.21x
LGBTQ Advocacy 12.55% 19.74x
Australia & New Zealand Media 6.26% 19.71x
Video Content Sites 11.64% 19.69x
Composition Percentage: The overlap percentage between the Local & Travel England - East Midlands audience and the Content Affinity attribute.
Index: A comparison of the Local & Travel England - East Midlands audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Local & Travel England - East Midlands audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female