Explore the Local & Travel England - East Midlands Audience
Below you'll find more information about the Local & Travel England - East Midlands audience, broken down in different categories based on their digital and physical behaviors. These are 22.8 thousand unique devices whose actions qualify for the Local & Travel England - East Midlands audience.
INTERESTS
The Local & Travel England - East Midlands audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Local & Travel England - East Midlands audience is Hair Care Shoppers.
| Interest | Composition | Index |
| Hair Care Shoppers | 46.80% | 27.42x |
| Women's Fashion Magazine Readers | 47.87% | 26.82x |
| Entertainment Industry Decision Makers | 40.84% | 24.91x |
| Women's Fitness Enthusiasts | 42.67% | 24.67x |
| Celebrity Gossip Fans | 41.22% | 23.15x |
| Mens Fitness Publication Readers | 37.68% | 22.95x |
| Entertainment & Tabloid Magazine Readers | 39.34% | 22.88x |
| TV Advertising Professionals | 41.01% | 22.79x |
| Readers of South Asian Content | 38.02% | 21.99x |
| Advertising Professionals | 37.94% | 21.76x |
Composition Percentage:
The overlap percentage between the Local & Travel England - East Midlands audience and the Interest attribute.
Index: A comparison of the Local & Travel England - East Midlands audience to the internet population.
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APPAREL RETAILERS
The Local & Travel England - East Midlands audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Local & Travel England - East Midlands audience is Victoria's Secret.
| Location | Composition | Index |
| Victoria's Secret | 0.17% | 2.57x |
| Lululemon | 0.17% | 2.36x |
| Mens Wearhouse | 0.68% | 1.78x |
| Jos A. Bank Clothiers | 0.17% | 0.71x |
Composition Percentage:
The overlap percentage between the Local & Travel England - East Midlands audience and the Location attribute.
Index: A comparison of the Local & Travel England - East Midlands audience to the internet population.
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WEBSITES
The Local & Travel England - East Midlands audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Local & Travel England - East Midlands audience is dmarge.com.
| Website | Composition | Index |
| dmarge.com | 16.61% | 74.26x |
| shefinds.com | 18.05% | 60.10x |
| wmagazine.com | 24.99% | 58.13x |
| flickeringmyth.com | 12.40% | 55.04x |
| footwearnews.com | 24.02% | 47.87x |
| odditycentral.com | 10.35% | 45.36x |
| digitalspy.com | 19.15% | 45.10x |
| mansionglobal.com | 10.55% | 43.95x |
| closerweekly.com | 15.52% | 42.81x |
| lifeandstylemag.com | 19.92% | 42.01x |
Composition Percentage:
The overlap percentage between the Local & Travel England - East Midlands audience and the Web attribute.
Index: A comparison of the Local & Travel England - East Midlands audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Local & Travel England - East Midlands audience is International Travel.
| Content Affinity | Composition | Index |
| International Travel | 3.32% | 40.01x |
| Ireland Cluster | 14.28% | 38.92x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 12.40% | 36.26x |
| Fashion Cluster | 21.78% | 29.28x |
| Asia Travel | 14.45% | 26.55x |
| South Africa News Cluster | 4.56% | 25.85x |
| European Museums, Restaurants & Events | 5.75% | 23.50x |
| Aid Groups | 3.62% | 23.08x |
| Celebrity Gossip | 5.03% | 22.94x |
| Australia & New Zealand Media | 7.08% | 22.49x |
Composition Percentage:
The overlap percentage between the Local & Travel England - East Midlands audience and the Content Affinity attribute.
Index: A comparison of the Local & Travel England - East Midlands audience to the internet population.
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DEMOGRAPHICS
The Local & Travel England - East Midlands audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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