Dstillery Audiences

LOCAL & TRAVEL ENGLAND - EAST MIDLANDS

Audience Size: 22.8 Thousand Devices

Explore the Local & Travel England - East Midlands Audience

Below you'll find more information about the Local & Travel England - East Midlands audience, broken down in different categories based on their digital and physical behaviors. These are 22.8 thousand unique devices whose actions qualify for the Local & Travel England - East Midlands audience.

Dstillery Crafted Audiences

INTERESTS

The Local & Travel England - East Midlands audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Local & Travel England - East Midlands audience is Hair Care Shoppers.

Interest Composition Index
Hair Care Shoppers 46.80% 27.42x
Women's Fashion Magazine Readers 47.87% 26.82x
Entertainment Industry Decision Makers 40.84% 24.91x
Women's Fitness Enthusiasts 42.67% 24.67x
Celebrity Gossip Fans 41.22% 23.15x
Mens Fitness Publication Readers 37.68% 22.95x
Entertainment & Tabloid Magazine Readers 39.34% 22.88x
TV Advertising Professionals 41.01% 22.79x
Readers of South Asian Content 38.02% 21.99x
Advertising Professionals 37.94% 21.76x
Composition Percentage: The overlap percentage between the Local & Travel England - East Midlands audience and the Interest attribute.
Index: A comparison of the Local & Travel England - East Midlands audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Local & Travel England - East Midlands audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Local & Travel England - East Midlands audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.17% 2.57x
Lululemon 0.17% 2.36x
Mens Wearhouse 0.68% 1.78x
Jos A. Bank Clothiers 0.17% 0.71x
Composition Percentage: The overlap percentage between the Local & Travel England - East Midlands audience and the Location attribute.
Index: A comparison of the Local & Travel England - East Midlands audience to the internet population.
Dstillery Web Insights

WEBSITES

The Local & Travel England - East Midlands audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Local & Travel England - East Midlands audience is dmarge.com.

Website Composition Index
dmarge.com 16.61% 74.26x
shefinds.com 18.05% 60.10x
wmagazine.com 24.99% 58.13x
flickeringmyth.com 12.40% 55.04x
footwearnews.com 24.02% 47.87x
odditycentral.com 10.35% 45.36x
digitalspy.com 19.15% 45.10x
mansionglobal.com 10.55% 43.95x
closerweekly.com 15.52% 42.81x
lifeandstylemag.com 19.92% 42.01x
Composition Percentage: The overlap percentage between the Local & Travel England - East Midlands audience and the Web attribute.
Index: A comparison of the Local & Travel England - East Midlands audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Local & Travel England - East Midlands audience is International Travel.

Content Affinity Composition Index
International Travel 3.32% 40.01x
Ireland Cluster 14.28% 38.92x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 12.40% 36.26x
Fashion Cluster 21.78% 29.28x
Asia Travel 14.45% 26.55x
South Africa News Cluster 4.56% 25.85x
European Museums, Restaurants & Events 5.75% 23.50x
Aid Groups 3.62% 23.08x
Celebrity Gossip 5.03% 22.94x
Australia & New Zealand Media 7.08% 22.49x
Composition Percentage: The overlap percentage between the Local & Travel England - East Midlands audience and the Content Affinity attribute.
Index: A comparison of the Local & Travel England - East Midlands audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Local & Travel England - East Midlands audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female