Dstillery Audiences

LOCAL & TRAVEL ENGLAND - EAST MIDLANDS

Audience Size: 23.6 Thousand Devices

Explore the Local & Travel England - East Midlands Audience

Below you'll find more information about the Local & Travel England - East Midlands audience, broken down in different categories based on their digital and physical behaviors. These are 23.6 thousand unique devices whose actions qualify for the Local & Travel England - East Midlands audience.

Dstillery Crafted Audiences

INTERESTS

The Local & Travel England - East Midlands audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Local & Travel England - East Midlands audience is Women's Fashion Magazine Readers.

Interest Composition Index
Women's Fashion Magazine Readers 49.36% 34.51x
Hair Care Shoppers 48.07% 33.11x
Women's Fitness Enthusiasts 42.72% 30.51x
Entertainment Industry Decision Makers 40.15% 30.43x
Celebrity Gossip Fans 42.14% 28.92x
TV Advertising Professionals 39.07% 28.01x
Entertainment & Tabloid Magazine Readers 38.12% 27.98x
Teen Content Readers 50.06% 27.52x
Mens Fitness Publication Readers 37.16% 27.42x
Wedding Registrants 36.00% 25.74x
Composition Percentage: The overlap percentage between the Local & Travel England - East Midlands audience and the Interest attribute.
Index: A comparison of the Local & Travel England - East Midlands audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Local & Travel England - East Midlands audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Local & Travel England - East Midlands audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.29% 2.42x
LOFT 0.12% 1.97x
H&M 0.12% 1.92x
Mens Wearhouse 0.75% 1.44x
American Eagle Outfitters 0.08% 1.27x
Old Navy 0.08% 1.27x
Buckle 0.17% 1.09x
Jos A. Bank Clothiers 0.29% 0.90x
White House Black Market 0.08% 0.49x
Composition Percentage: The overlap percentage between the Local & Travel England - East Midlands audience and the Location attribute.
Index: A comparison of the Local & Travel England - East Midlands audience to the internet population.
Dstillery Web Insights

WEBSITES

The Local & Travel England - East Midlands audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Local & Travel England - East Midlands audience is dmarge.com.

Website Composition Index
dmarge.com 17.45% 68.91x
justjaredjr.com 14.25% 63.23x
flickeringmyth.com 14.65% 60.09x
wmagazine.com 29.04% 55.62x
shefinds.com 19.90% 53.08x
thezoereport.com 14.87% 50.21x
womansworld.com 11.69% 44.07x
pinkvilla.com 11.53% 42.65x
footwearnews.com 25.27% 42.58x
thedodo.com 12.51% 42.14x
Composition Percentage: The overlap percentage between the Local & Travel England - East Midlands audience and the Web attribute.
Index: A comparison of the Local & Travel England - East Midlands audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Local & Travel England - East Midlands audience is International Travel.

Content Affinity Composition Index
International Travel 2.70% 36.39x
Ireland Cluster 14.18% 33.37x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 13.07% 31.94x
Fashion Cluster 20.86% 28.08x
Asia Travel 14.48% 23.88x
Celebrity Gossip 4.77% 23.48x
Aid Groups 3.19% 22.75x
Perfume, Makeup & Cosmetics 2.36% 21.66x
Australia & New Zealand Media 7.18% 21.47x
European Museums, Restaurants & Events 4.73% 20.40x
Composition Percentage: The overlap percentage between the Local & Travel England - East Midlands audience and the Content Affinity attribute.
Index: A comparison of the Local & Travel England - East Midlands audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Local & Travel England - East Midlands audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female