Dstillery Audiences

LONDON TOURISM

Audience Size: 77.6 Thousand Devices

Explore the London Tourism Audience

Below you'll find more information about the London Tourism audience, broken down in different categories based on their digital and physical behaviors. These are 77.6 thousand unique devices whose actions qualify for the London Tourism audience.

Dstillery Crafted Audiences

INTERESTS

The London Tourism audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the London Tourism audience is Netherlands Trip Planners.

Interest Composition Index
Netherlands Trip Planners 53.71% 23.41x
Sightseeing Travelers 61.45% 22.91x
France Trip Planners 53.92% 20.76x
Australia Trip Planners 41.06% 19.17x
Broadway Fans 39.12% 18.53x
Readers of Italian Content 37.83% 17.80x
Spain Trip Planners 38.37% 16.92x
Luxury Travel Researchers 29.34% 16.75x
Avid Readers 40.56% 16.41x
Yale University Fans 40.03% 16.07x
Composition Percentage: The overlap percentage between the London Tourism audience and the Interest attribute.
Index: A comparison of the London Tourism audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The London Tourism audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the London Tourism audience is Carhartt.

Location Composition Index
Carhartt 0.18% 1.22x
Composition Percentage: The overlap percentage between the London Tourism audience and the Location attribute.
Index: A comparison of the London Tourism audience to the internet population.
Dstillery Web Insights

WEBSITES

The London Tourism audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the London Tourism audience is getty.edu.

Website Composition Index
getty.edu 11.74% 100.26x
artic.edu 6.60% 90.43x
theartstory.org 5.32% 74.97x
freetoursbyfoot.com 16.85% 66.34x
cntraveller.com 6.82% 64.44x
invaluable.com 4.53% 63.48x
scotsman.com 3.87% 60.08x
yale.edu 11.51% 58.08x
artnet.com 17.85% 56.98x
princeton.edu 4.46% 55.34x
Composition Percentage: The overlap percentage between the London Tourism audience and the Web attribute.
Index: A comparison of the London Tourism audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the London Tourism audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 20.80% 76.65x
Art News & Products 12.86% 75.28x
Ireland Cluster 8.31% 34.68x
Assorted Topics #11411 (Photography Resources, Stock Photos, Motorcycles) 3.28% 30.52x
Travel Adventure 35.89% 28.86x
Writing & Publishing 7.81% 28.63x
Philanthropy - Nonprofits 2.53% 26.78x
University Press 13.94% 26.74x
NYC Tourist Attractions 22.86% 24.83x
Toronto Tourism 2.11% 24.44x
Composition Percentage: The overlap percentage between the London Tourism audience and the Content Affinity attribute.
Index: A comparison of the London Tourism audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The London Tourism audience resonates most for the following age and income brackets.
Age
Income
$25,000-$49,999