Explore the London Tourism Audience
Below you'll find more information about the London Tourism audience, broken down in different categories based on their digital and physical behaviors. These are 55.6 thousand unique devices whose actions qualify for the London Tourism audience.
INTERESTS
The London Tourism audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the London Tourism audience is Sightseeing Travelers.
| Interest | Composition | Index |
| Sightseeing Travelers | 64.20% | 27.81x |
| Netherlands Trip Planners | 57.00% | 27.17x |
| France Trip Planners | 54.64% | 24.40x |
| Travel Book Readers | 50.92% | 23.89x |
| New York City Events Researchers | 52.59% | 22.78x |
| Broadway Fans | 44.85% | 22.32x |
| Australia Trip Planners | 49.27% | 21.99x |
| Avid Readers | 45.27% | 21.61x |
| Custom Home Lighting Shoppers | 36.84% | 21.37x |
| Home Custom Bedroom Decorators | 36.84% | 21.37x |
Composition Percentage:
The overlap percentage between the London Tourism audience and the Interest attribute.
Index: A comparison of the London Tourism audience to the internet population.
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APPAREL RETAILERS
The London Tourism audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the London Tourism audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 0.12% | 3.63x |
| Brooks Brothers | 0.09% | 2.66x |
| J. Crew | 0.09% | 2.64x |
| Lululemon | 0.12% | 2.07x |
| American Eagle Outfitters | 0.09% | 1.99x |
| Journeys | 0.07% | 1.80x |
| Gap | 0.12% | 1.72x |
| LOFT | 0.09% | 1.67x |
| Abercrombie & Fitch | 0.05% | 1.57x |
| Coach | 0.09% | 1.52x |
Composition Percentage:
The overlap percentage between the London Tourism audience and the Location attribute.
Index: A comparison of the London Tourism audience to the internet population.
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WEBSITES
The London Tourism audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the London Tourism audience is getty.edu.
| Website | Composition | Index |
| getty.edu | 12.35% | 131.63x |
| viator.com | 15.05% | 87.98x |
| freetoursbyfoot.com | 18.06% | 78.75x |
| liveauctioneers.com | 7.80% | 70.84x |
| yale.edu | 12.31% | 69.71x |
| cntraveller.com | 9.08% | 65.39x |
| telecharge.com | 6.02% | 59.30x |
| roughguides.com | 7.44% | 59.12x |
| artnet.com | 20.02% | 58.08x |
| theparisreview.org | 8.08% | 54.93x |
Composition Percentage:
The overlap percentage between the London Tourism audience and the Web attribute.
Index: A comparison of the London Tourism audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the London Tourism audience is Art News & Products.
| Content Affinity | Composition | Index |
| Art News & Products | 14.08% | 96.62x |
| European Museums, Restaurants & Events | 22.46% | 92.94x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.99% | 36.27x |
| Travel Adventure | 39.59% | 34.62x |
| Ireland Cluster | 11.16% | 34.53x |
| Toronto Tourism | 1.77% | 34.41x |
| Philanthropy - Nonprofits | 2.66% | 33.46x |
| South Carolina Travel | 0.85% | 33.29x |
| NYC Tourist Attractions | 26.31% | 31.72x |
| University Press | 16.37% | 30.72x |
Composition Percentage:
The overlap percentage between the London Tourism audience and the Content Affinity attribute.
Index: A comparison of the London Tourism audience to the internet population.
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DEMOGRAPHICS
The London Tourism audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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