Dstillery Audiences

LONDON TOURISM

Audience Size: 30.5 Thousand Devices

Explore the London Tourism Audience

Below you'll find more information about the London Tourism audience, broken down in different categories based on their digital and physical behaviors. These are 30.5 thousand unique devices whose actions qualify for the London Tourism audience.

Dstillery Crafted Audiences

INTERESTS

The London Tourism audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the London Tourism audience is Netherlands Trip Planners.

Interest Composition Index
Netherlands Trip Planners 60.48% 40.30x
Sightseeing Travelers 64.23% 37.26x
France Trip Planners 57.94% 36.94x
Travel Researchers 50.41% 35.61x
Travel Book Readers 48.31% 34.34x
New York City Events Researchers 49.72% 34.11x
Australia Trip Planners 49.62% 33.77x
Broadway Fans 43.75% 31.67x
Custom Home Lighting Shoppers 36.96% 31.44x
Home Custom Bedroom Decorators 36.80% 31.40x
Composition Percentage: The overlap percentage between the London Tourism audience and the Interest attribute.
Index: A comparison of the London Tourism audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The London Tourism audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the London Tourism audience is Carhartt.

Location Composition Index
Carhartt 0.02% 8.90x
Intermix 0.07% 7.69x
Joe's Jeans 0.02% 4.65x
Everlane 0.03% 4.64x
Calvin Klein 0.02% 4.49x
Patagonia 0.06% 3.85x
Express Outlets 0.02% 3.55x
Saint Laurent Paris 0.03% 3.49x
Lorna Jane 0.01% 3.37x
REI 0.06% 3.20x
Composition Percentage: The overlap percentage between the London Tourism audience and the Location attribute.
Index: A comparison of the London Tourism audience to the internet population.
Dstillery Web Insights

WEBSITES

The London Tourism audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the London Tourism audience is freetoursbyfoot.com.

Website Composition Index
freetoursbyfoot.com 16.44% 86.86x
yale.edu 13.70% 71.08x
cntraveller.com 10.50% 55.26x
hyatt.com 12.84% 51.40x
artnet.com 24.80% 51.04x
theparisreview.org 10.71% 44.66x
jhu.edu 13.29% 43.08x
gettyimages.com 13.27% 41.15x
scotsman.com 7.66% 41.02x
surlatable.com 9.40% 39.10x
Composition Percentage: The overlap percentage between the London Tourism audience and the Web attribute.
Index: A comparison of the London Tourism audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the London Tourism audience is England Tourism.

Content Affinity Composition Index
England Tourism 2.66% 529.99x
Home Décor, Furniture, & Decorating 0.78% 381.39x
London Tourism & Events 9.16% 373.00x
Scotland Travel 5.19% 226.99x
Environmental Conservation 0.97% 165.16x
Handyman Tools 0.31% 160.02x
Local & Travel England - North Midlands 0.47% 133.04x
Art News & Products 17.32% 130.38x
Local & Travel England - Northern England 1.09% 108.60x
Local & Travel England - East Midlands 2.10% 108.31x
Composition Percentage: The overlap percentage between the London Tourism audience and the Content Affinity attribute.
Index: A comparison of the London Tourism audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The London Tourism audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male