Dstillery Audiences

LONDON TOURISM

Audience Size: 45.1 Thousand Devices

Explore the London Tourism Audience

Below you'll find more information about the London Tourism audience, broken down in different categories based on their digital and physical behaviors. These are 45.1 thousand unique devices whose actions qualify for the London Tourism audience.

Dstillery Crafted Audiences

INTERESTS

The London Tourism audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the London Tourism audience is Netherlands Trip Planners.

Interest Composition Index
Netherlands Trip Planners 58.68% 32.74x
Sightseeing Travelers 63.80% 31.99x
Travel Book Readers 50.05% 29.32x
New York City Events Researchers 52.29% 28.20x
France Trip Planners 57.20% 27.44x
Travel Guide and Review Readers 49.09% 26.95x
Home Custom Bedroom Decorators 37.81% 26.01x
Custom Home Lighting Shoppers 39.83% 25.90x
Broadway Fans 45.42% 25.12x
Australia Trip Planners 50.52% 24.73x
Composition Percentage: The overlap percentage between the London Tourism audience and the Interest attribute.
Index: A comparison of the London Tourism audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The London Tourism audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the London Tourism audience is LOFT.

Location Composition Index
LOFT 0.16% 3.27x
Johnston and Murphy 0.14% 2.53x
Lululemon 0.11% 2.28x
Old Navy 0.11% 2.25x
Jos A. Bank Clothiers 0.32% 1.40x
Mens Wearhouse 0.48% 1.31x
Composition Percentage: The overlap percentage between the London Tourism audience and the Location attribute.
Index: A comparison of the London Tourism audience to the internet population.
Dstillery Web Insights

WEBSITES

The London Tourism audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the London Tourism audience is viator.com.

Website Composition Index
viator.com 14.13% 92.32x
freetoursbyfoot.com 17.18% 84.40x
yale.edu 13.04% 69.74x
cntraveller.com 10.07% 61.52x
artnet.com 22.41% 57.58x
theparisreview.org 9.27% 55.94x
telecharge.com 6.30% 54.68x
roughguides.com 7.54% 53.40x
hyatt.com 12.92% 51.39x
selfridges.com 5.82% 49.22x
Composition Percentage: The overlap percentage between the London Tourism audience and the Web attribute.
Index: A comparison of the London Tourism audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the London Tourism audience is Art News & Products.

Content Affinity Composition Index
Art News & Products 15.93% 100.68x
European Museums, Restaurants & Events 21.70% 90.25x
Philanthropy - Nonprofits 2.90% 34.94x
Travel Adventure 39.87% 32.13x
Discount Books 2.17% 32.02x
NYC Tourist Attractions 27.16% 31.12x
Writing & Publishing 8.90% 30.24x
Ireland Cluster 12.21% 29.65x
University Press 18.24% 28.88x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 4.83% 28.69x
Composition Percentage: The overlap percentage between the London Tourism audience and the Content Affinity attribute.
Index: A comparison of the London Tourism audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The London Tourism audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male