Explore the London Tourism Audience
Below you'll find more information about the London Tourism audience, broken down in different categories based on their digital and physical behaviors. These are 13.3 thousand unique devices whose actions qualify for the London Tourism audience.
INTERESTS
The London Tourism audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the London Tourism audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.99% | 25.45x |
| Italy Trip Planners | 73.27% | 20.58x |
| Netherlands Trip Planners | 67.40% | 20.25x |
| Sightseeing Travelers | 71.74% | 19.77x |
| Travel Book Readers | 57.65% | 19.59x |
| Ireland Trip Planners | 60.40% | 19.43x |
| Australia Trip Planners | 65.50% | 18.13x |
| New York City Events Researchers | 62.38% | 18.13x |
| Travel Researchers | 68.16% | 18.06x |
| Nature and Outdoors Book Readers | 54.53% | 18.01x |
Composition Percentage:
The overlap percentage between the London Tourism audience and the Interest attribute.
Index: A comparison of the London Tourism audience to the internet population.
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APPAREL RETAILERS
The London Tourism audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the London Tourism audience is LOFT.
| Location | Composition | Index |
| LOFT | 0.15% | 3.37x |
| J. Crew | 0.07% | 1.98x |
| Lululemon | 0.06% | 1.97x |
| Hollister | 0.07% | 1.96x |
| Chicos | 0.06% | 1.94x |
| Michael Kors | 0.07% | 1.92x |
| Gymboree | 0.07% | 1.90x |
| White House Black Market | 0.08% | 1.90x |
| Aeropostale | 0.06% | 1.81x |
| H&M | 0.06% | 1.69x |
Composition Percentage:
The overlap percentage between the London Tourism audience and the Location attribute.
Index: A comparison of the London Tourism audience to the internet population.
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WEBSITES
The London Tourism audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the London Tourism audience is si.edu.
| Website | Composition | Index |
| si.edu | 19.64% | 43.45x |
| worldcat.org | 21.45% | 42.56x |
| historyextra.com | 15.19% | 35.44x |
| pbs.org | 29.13% | 32.55x |
| playbill.com | 12.47% | 30.89x |
| irishcentral.com | 13.27% | 27.99x |
| fodors.com | 27.93% | 27.79x |
| chronicle.com | 9.83% | 26.06x |
| southwest.com | 11.18% | 24.43x |
| broadwayworld.com | 21.34% | 23.31x |
Composition Percentage:
The overlap percentage between the London Tourism audience and the Web attribute.
Index: A comparison of the London Tourism audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the London Tourism audience is Art News & Products.
| Content Affinity | Composition | Index |
| Art News & Products | 15.69% | 159.90x |
| European Museums, Restaurants & Events | 16.45% | 111.77x |
| University Press | 17.97% | 48.93x |
| Philanthropy - Nonprofits | 2.21% | 46.65x |
| Writing & Publishing | 8.76% | 45.77x |
| Book Publishers | 7.84% | 40.78x |
| Ancestry & Memorial Researchers | 11.42% | 37.70x |
| NYC Tourist Attractions | 21.78% | 35.07x |
| Historical Information - Museums & Libraries | 9.67% | 35.01x |
| Travel Adventure | 31.91% | 34.85x |
Composition Percentage:
The overlap percentage between the London Tourism audience and the Content Affinity attribute.
Index: A comparison of the London Tourism audience to the internet population.
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DEMOGRAPHICS
The London Tourism audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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