Dstillery Audiences

LONDON TOURISM

Audience Size: 17 Thousand Devices

Explore the London Tourism Audience

Below you'll find more information about the London Tourism audience, broken down in different categories based on their digital and physical behaviors. These are 17 thousand unique devices whose actions qualify for the London Tourism audience.

Dstillery Crafted Audiences

INTERESTS

The London Tourism audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the London Tourism audience is Italy Trip Planners.

Interest Composition Index
Italy Trip Planners 69.62% 28.11x
Travel Researchers 62.11% 26.38x
Netherlands Trip Planners 64.22% 25.99x
Sightseeing Travelers 67.62% 25.94x
New York City Events Researchers 59.65% 25.34x
Australia Trip Planners 60.23% 25.33x
Broadway Fans 55.01% 24.88x
Avid Readers 61.29% 24.68x
Custom Home Lighting Shoppers 48.68% 24.60x
Home Custom Bedroom Decorators 48.27% 24.41x
Composition Percentage: The overlap percentage between the London Tourism audience and the Interest attribute.
Index: A comparison of the London Tourism audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The London Tourism audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the London Tourism audience is Patagonia.

Location Composition Index
Patagonia 0.06% 3.85x
Hugo Boss 0.10% 2.89x
Banana Republic 0.11% 2.64x
Gap 0.12% 2.55x
Old Navy 0.12% 2.26x
Journeys 0.11% 2.16x
Gymboree 0.06% 2.00x
Chicos 0.06% 1.94x
Zumiez 0.11% 1.93x
Aeropostale 0.06% 1.81x
Composition Percentage: The overlap percentage between the London Tourism audience and the Location attribute.
Index: A comparison of the London Tourism audience to the internet population.
Dstillery Web Insights

WEBSITES

The London Tourism audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the London Tourism audience is alamy.com.

Website Composition Index
alamy.com 22.37% 68.12x
artnet.com 27.48% 64.76x
frommers.com 14.97% 45.64x
jhu.edu 13.90% 42.62x
news.nationalgeographic.com 15.10% 41.89x
si.edu 21.21% 40.92x
historyextra.com 13.50% 40.10x
playbill.com 12.47% 38.69x
worldcat.org 23.32% 38.05x
revolvy.com 11.57% 37.84x
Composition Percentage: The overlap percentage between the London Tourism audience and the Web attribute.
Index: A comparison of the London Tourism audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the London Tourism audience is Art News & Products.

Content Affinity Composition Index
Art News & Products 17.01% 148.64x
European Museums, Restaurants & Events 18.59% 122.60x
Discount Books 2.64% 63.28x
Writing & Publishing 9.38% 45.82x
Philanthropy - Nonprofits 2.40% 43.22x
Ancestry & Memorial Researchers 13.55% 42.17x
Book Publishers 8.15% 39.85x
University Press 19.35% 39.76x
Travel Adventure 33.31% 39.20x
San Francisco Tourism 3.17% 39.06x
Composition Percentage: The overlap percentage between the London Tourism audience and the Content Affinity attribute.
Index: A comparison of the London Tourism audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The London Tourism audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male