Dstillery Audiences

LONDON TOURISM

Audience Size: 19.8 Thousand Devices

Explore the London Tourism Audience

Below you'll find more information about the London Tourism audience, broken down in different categories based on their digital and physical behaviors. These are 19.8 thousand unique devices whose actions qualify for the London Tourism audience.

Dstillery Crafted Audiences

INTERESTS

The London Tourism audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the London Tourism audience is Netherlands Trip Planners.

Interest Composition Index
Netherlands Trip Planners 69.08% 26.30x
Italy Trip Planners 72.48% 25.74x
New York City Events Researchers 62.32% 25.14x
Travel Researchers 66.70% 25.03x
Sightseeing Travelers 70.00% 24.76x
Home Custom Bedroom Decorators 53.38% 24.26x
Custom Home Lighting Shoppers 53.38% 24.26x
Australia Trip Planners 61.30% 24.18x
France Trip Planners 66.80% 23.99x
Avid Readers 63.49% 23.85x
Composition Percentage: The overlap percentage between the London Tourism audience and the Interest attribute.
Index: A comparison of the London Tourism audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The London Tourism audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the London Tourism audience is Patagonia.

Location Composition Index
Patagonia 0.06% 3.85x
American Eagle Outfitters 0.19% 3.65x
Forever 21 0.15% 3.40x
Gymboree 0.15% 3.13x
LOFT 0.19% 2.97x
Aeropostale 0.15% 2.90x
Hugo Boss 0.09% 2.54x
Bonobos 0.19% 2.46x
Victoria's Secret 0.24% 2.20x
White House Black Market 0.63% 1.95x
Composition Percentage: The overlap percentage between the London Tourism audience and the Location attribute.
Index: A comparison of the London Tourism audience to the internet population.
Dstillery Web Insights

WEBSITES

The London Tourism audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the London Tourism audience is artnet.com.

Website Composition Index
artnet.com 27.83% 68.08x
alamy.com 25.10% 57.04x
jhu.edu 14.10% 50.57x
historyextra.com 12.77% 46.81x
frommers.com 16.34% 45.60x
si.edu 21.57% 42.88x
worldcat.org 24.06% 39.99x
revolvy.com 11.97% 38.86x
playbill.com 12.67% 37.95x
news.nationalgeographic.com 17.68% 36.06x
Composition Percentage: The overlap percentage between the London Tourism audience and the Web attribute.
Index: A comparison of the London Tourism audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the London Tourism audience is Art News & Products.

Content Affinity Composition Index
Art News & Products 18.08% 166.17x
European Museums, Restaurants & Events 20.27% 114.48x
Discount Books 2.92% 58.80x
Philanthropy - Nonprofits 3.01% 49.88x
University Press 20.42% 46.91x
Writing & Publishing 10.35% 45.10x
Historical Information - Museums & Libraries 13.08% 43.79x
Concert Posters 1.36% 40.64x
Book Publishers 8.99% 39.54x
NYC Tourist Attractions 25.52% 39.01x
Composition Percentage: The overlap percentage between the London Tourism audience and the Content Affinity attribute.
Index: A comparison of the London Tourism audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The London Tourism audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male