Dstillery Audiences

LONDON TOURISM

Audience Size: 32.7 Thousand Devices

Explore the London Tourism Audience

Below you'll find more information about the London Tourism audience, broken down in different categories based on their digital and physical behaviors. These are 32.7 thousand unique devices whose actions qualify for the London Tourism audience.

Dstillery Crafted Audiences

INTERESTS

The London Tourism audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the London Tourism audience is Netherlands Trip Planners.

Interest Composition Index
Netherlands Trip Planners 62.99% 28.24x
Sightseeing Travelers 65.51% 26.86x
Travel Researchers 56.73% 25.93x
France Trip Planners 60.07% 25.81x
New York City Events Researchers 53.61% 24.70x
Travel Guide and Review Readers 52.04% 24.28x
Travel Book Readers 52.24% 24.08x
Australia Trip Planners 53.54% 23.69x
Broadway Fans 50.27% 22.93x
Custom Home Lighting Shoppers 43.13% 22.40x
Composition Percentage: The overlap percentage between the London Tourism audience and the Interest attribute.
Index: A comparison of the London Tourism audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The London Tourism audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the London Tourism audience is Carhartt.

Location Composition Index
Carhartt 0.02% 8.90x
The North Face 0.20% 8.00x
Intermix 0.07% 7.69x
Saint Laurent Paris 0.07% 7.60x
Supreme 0.07% 5.51x
Joe's Jeans 0.02% 4.65x
LL Bean 0.02% 4.55x
Calvin Klein 0.02% 4.49x
Eddie Bauer 0.14% 4.29x
Everlane 0.02% 4.09x
Composition Percentage: The overlap percentage between the London Tourism audience and the Location attribute.
Index: A comparison of the London Tourism audience to the internet population.
Dstillery Web Insights

WEBSITES

The London Tourism audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the London Tourism audience is freetoursbyfoot.com.

Website Composition Index
freetoursbyfoot.com 16.75% 82.89x
yale.edu 13.43% 71.39x
theparisreview.org 10.22% 52.92x
cntraveller.com 10.02% 52.86x
artnet.com 24.02% 51.42x
hyatt.com 12.78% 51.40x
simonandschuster.com 7.03% 44.65x
scotsman.com 7.06% 44.62x
jhu.edu 13.15% 43.70x
gettyimages.com 13.29% 39.06x
Composition Percentage: The overlap percentage between the London Tourism audience and the Web attribute.
Index: A comparison of the London Tourism audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the London Tourism audience is England Tourism.

Content Affinity Composition Index
England Tourism 2.86% 360.81x
London Tourism & Events 9.52% 281.11x
Home Décor, Furniture, & Decorating 0.68% 275.47x
Scotland Travel 4.83% 159.26x
Environmental Conservation 1.16% 136.21x
Golf & Boats 0.20% 117.64x
Handyman Tools 0.27% 108.40x
Art News & Products 16.12% 97.67x
Local & Travel England - Northern England 1.09% 84.52x
Assorted Topics (Elderly, Europe, Viral Media) 0.27% 80.80x
Composition Percentage: The overlap percentage between the London Tourism audience and the Content Affinity attribute.
Index: A comparison of the London Tourism audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The London Tourism audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female