Dstillery Audiences

LONDON TOURISM

Audience Size: 55.6 Thousand Devices

Explore the London Tourism Audience

Below you'll find more information about the London Tourism audience, broken down in different categories based on their digital and physical behaviors. These are 55.6 thousand unique devices whose actions qualify for the London Tourism audience.

Dstillery Crafted Audiences

INTERESTS

The London Tourism audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the London Tourism audience is Sightseeing Travelers.

Interest Composition Index
Sightseeing Travelers 64.20% 27.81x
Netherlands Trip Planners 57.00% 27.17x
France Trip Planners 54.64% 24.40x
Travel Book Readers 50.92% 23.89x
New York City Events Researchers 52.59% 22.78x
Broadway Fans 44.85% 22.32x
Australia Trip Planners 49.27% 21.99x
Avid Readers 45.27% 21.61x
Custom Home Lighting Shoppers 36.84% 21.37x
Home Custom Bedroom Decorators 36.84% 21.37x
Composition Percentage: The overlap percentage between the London Tourism audience and the Interest attribute.
Index: A comparison of the London Tourism audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The London Tourism audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the London Tourism audience is American Apparel.

Location Composition Index
American Apparel 0.12% 3.63x
Brooks Brothers 0.09% 2.66x
J. Crew 0.09% 2.64x
Lululemon 0.12% 2.07x
American Eagle Outfitters 0.09% 1.99x
Journeys 0.07% 1.80x
Gap 0.12% 1.72x
LOFT 0.09% 1.67x
Abercrombie & Fitch 0.05% 1.57x
Coach 0.09% 1.52x
Composition Percentage: The overlap percentage between the London Tourism audience and the Location attribute.
Index: A comparison of the London Tourism audience to the internet population.
Dstillery Web Insights

WEBSITES

The London Tourism audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the London Tourism audience is getty.edu.

Website Composition Index
getty.edu 12.35% 131.63x
viator.com 15.05% 87.98x
freetoursbyfoot.com 18.06% 78.75x
liveauctioneers.com 7.80% 70.84x
yale.edu 12.31% 69.71x
cntraveller.com 9.08% 65.39x
telecharge.com 6.02% 59.30x
roughguides.com 7.44% 59.12x
artnet.com 20.02% 58.08x
theparisreview.org 8.08% 54.93x
Composition Percentage: The overlap percentage between the London Tourism audience and the Web attribute.
Index: A comparison of the London Tourism audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the London Tourism audience is Art News & Products.

Content Affinity Composition Index
Art News & Products 14.08% 96.62x
European Museums, Restaurants & Events 22.46% 92.94x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.99% 36.27x
Travel Adventure 39.59% 34.62x
Ireland Cluster 11.16% 34.53x
Toronto Tourism 1.77% 34.41x
Philanthropy - Nonprofits 2.66% 33.46x
South Carolina Travel 0.85% 33.29x
NYC Tourist Attractions 26.31% 31.72x
University Press 16.37% 30.72x
Composition Percentage: The overlap percentage between the London Tourism audience and the Content Affinity attribute.
Index: A comparison of the London Tourism audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The London Tourism audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male