Dstillery Audiences

LONDON TOURISM

Audience Size: 13.3 Thousand Devices

Explore the London Tourism Audience

Below you'll find more information about the London Tourism audience, broken down in different categories based on their digital and physical behaviors. These are 13.3 thousand unique devices whose actions qualify for the London Tourism audience.

Dstillery Crafted Audiences

INTERESTS

The London Tourism audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the London Tourism audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.99% 25.45x
Italy Trip Planners 73.27% 20.58x
Netherlands Trip Planners 67.40% 20.25x
Sightseeing Travelers 71.74% 19.77x
Travel Book Readers 57.65% 19.59x
Ireland Trip Planners 60.40% 19.43x
Australia Trip Planners 65.50% 18.13x
New York City Events Researchers 62.38% 18.13x
Travel Researchers 68.16% 18.06x
Nature and Outdoors Book Readers 54.53% 18.01x
Composition Percentage: The overlap percentage between the London Tourism audience and the Interest attribute.
Index: A comparison of the London Tourism audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The London Tourism audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the London Tourism audience is LOFT.

Location Composition Index
LOFT 0.15% 3.37x
J. Crew 0.07% 1.98x
Lululemon 0.06% 1.97x
Hollister 0.07% 1.96x
Chicos 0.06% 1.94x
Michael Kors 0.07% 1.92x
Gymboree 0.07% 1.90x
White House Black Market 0.08% 1.90x
Aeropostale 0.06% 1.81x
H&M 0.06% 1.69x
Composition Percentage: The overlap percentage between the London Tourism audience and the Location attribute.
Index: A comparison of the London Tourism audience to the internet population.
Dstillery Web Insights

WEBSITES

The London Tourism audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the London Tourism audience is si.edu.

Website Composition Index
si.edu 19.64% 43.45x
worldcat.org 21.45% 42.56x
historyextra.com 15.19% 35.44x
pbs.org 29.13% 32.55x
playbill.com 12.47% 30.89x
irishcentral.com 13.27% 27.99x
fodors.com 27.93% 27.79x
chronicle.com 9.83% 26.06x
southwest.com 11.18% 24.43x
broadwayworld.com 21.34% 23.31x
Composition Percentage: The overlap percentage between the London Tourism audience and the Web attribute.
Index: A comparison of the London Tourism audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the London Tourism audience is Art News & Products.

Content Affinity Composition Index
Art News & Products 15.69% 159.90x
European Museums, Restaurants & Events 16.45% 111.77x
University Press 17.97% 48.93x
Philanthropy - Nonprofits 2.21% 46.65x
Writing & Publishing 8.76% 45.77x
Book Publishers 7.84% 40.78x
Ancestry & Memorial Researchers 11.42% 37.70x
NYC Tourist Attractions 21.78% 35.07x
Historical Information - Museums & Libraries 9.67% 35.01x
Travel Adventure 31.91% 34.85x
Composition Percentage: The overlap percentage between the London Tourism audience and the Content Affinity attribute.
Index: A comparison of the London Tourism audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The London Tourism audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female