Dstillery Audiences

LONDON TOURISM

Audience Size: 64.9 Thousand Devices

Explore the London Tourism Audience

Below you'll find more information about the London Tourism audience, broken down in different categories based on their digital and physical behaviors. These are 64.9 thousand unique devices whose actions qualify for the London Tourism audience.

Dstillery Crafted Audiences

INTERESTS

The London Tourism audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the London Tourism audience is Netherlands Trip Planners.

Interest Composition Index
Netherlands Trip Planners 57.24% 25.42x
Sightseeing Travelers 63.91% 25.23x
France Trip Planners 53.94% 22.52x
Travel Book Readers 45.67% 21.95x
Australia Trip Planners 45.30% 21.08x
Broadway Fans 42.58% 20.44x
Luxury Travel Researchers 32.65% 18.86x
Avid Readers 44.57% 18.77x
Readers of Italian Content 40.31% 18.58x
Spain Trip Planners 41.12% 18.41x
Composition Percentage: The overlap percentage between the London Tourism audience and the Interest attribute.
Index: A comparison of the London Tourism audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The London Tourism audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the London Tourism audience is Gap.

Location Composition Index
Gap 0.15% 1.73x
Carhartt 0.11% 0.60x
Composition Percentage: The overlap percentage between the London Tourism audience and the Location attribute.
Index: A comparison of the London Tourism audience to the internet population.
Dstillery Web Insights

WEBSITES

The London Tourism audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the London Tourism audience is getty.edu.

Website Composition Index
getty.edu 12.50% 107.67x
viator.com 16.96% 64.79x
freetoursbyfoot.com 18.27% 64.27x
yale.edu 12.33% 62.99x
invaluable.com 4.83% 62.41x
cntraveller.com 7.88% 61.40x
princeton.edu 4.95% 60.16x
liveauctioneers.com 8.71% 57.04x
roughguides.com 7.61% 56.37x
theparisreview.org 7.88% 55.03x
Composition Percentage: The overlap percentage between the London Tourism audience and the Web attribute.
Index: A comparison of the London Tourism audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the London Tourism audience is Art News & Products.

Content Affinity Composition Index
Art News & Products 13.46% 82.07x
European Museums, Restaurants & Events 21.21% 80.53x
Ireland Cluster 9.77% 33.74x
Assorted Topics #11411 (Photography Resources, Stock Photos, Motorcycles) 3.78% 31.12x
Travel Adventure 37.54% 30.63x
University Press 15.73% 29.71x
Writing & Publishing 8.11% 27.88x
Philanthropy - Nonprofits 2.41% 27.72x
NYC Tourist Attractions 24.36% 25.76x
Discount Books 2.27% 25.48x
Composition Percentage: The overlap percentage between the London Tourism audience and the Content Affinity attribute.
Index: A comparison of the London Tourism audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The London Tourism audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male