Dstillery Audiences

LONDON TOURISM & EVENTS

Audience Size: 40.2 Thousand Devices

Explore the London Tourism & Events Audience

Below you'll find more information about the London Tourism & Events audience, broken down in different categories based on their digital and physical behaviors. These are 40.2 thousand unique devices whose actions qualify for the London Tourism & Events audience.

Dstillery Crafted Audiences

INTERESTS

The London Tourism & Events audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the London Tourism & Events audience is Broadway Fans.

Interest Composition Index
Broadway Fans 55.37% 27.56x
New York City Events Researchers 60.22% 26.09x
Avid Readers 52.46% 25.05x
TV Advertising Professionals 38.20% 24.87x
Opera Enthusiasts 52.60% 24.68x
Entertainment Industry Decision Makers 36.57% 24.46x
LGBT Activists 45.52% 24.22x
New York Trip Planners 53.79% 23.24x
Netherlands Trip Planners 48.44% 23.10x
Liberal News Readers 33.20% 22.95x
Composition Percentage: The overlap percentage between the London Tourism & Events audience and the Interest attribute.
Index: A comparison of the London Tourism & Events audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The London Tourism & Events audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the London Tourism & Events audience is Chicos.

Location Composition Index
Chicos 0.14% 3.12x
Banana Republic 0.12% 2.78x
Abercrombie & Fitch 0.09% 2.66x
American Apparel 0.09% 2.63x
LOFT 0.14% 2.55x
Gap 0.16% 2.19x
H&M 0.09% 2.08x
Victoria's Secret 0.16% 1.98x
Forever 21 0.09% 1.94x
Coach 0.12% 1.93x
Composition Percentage: The overlap percentage between the London Tourism & Events audience and the Location attribute.
Index: A comparison of the London Tourism & Events audience to the internet population.
Dstillery Web Insights

WEBSITES

The London Tourism & Events audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the London Tourism & Events audience is playbill.com.

Website Composition Index
playbill.com 20.75% 119.22x
theparisreview.org 11.66% 78.00x
landmarktheatres.com 14.83% 64.94x
stageagent.com 8.90% 64.18x
broadwayworld.com 33.90% 58.92x
simonandschuster.com 9.57% 55.93x
pajiba.com 11.17% 54.64x
towleroad.com 8.72% 53.53x
freetoursbyfoot.com 12.29% 52.87x
newstatesman.com 9.45% 51.61x
Composition Percentage: The overlap percentage between the London Tourism & Events audience and the Web attribute.
Index: A comparison of the London Tourism & Events audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the London Tourism & Events audience is Film Production.

Content Affinity Composition Index
Film Production 10.50% 70.98x
Broadway Information 24.79% 68.39x
European Museums, Restaurants & Events 14.41% 59.62x
Art News & Products 7.78% 53.42x
Writing & Publishing 13.78% 51.34x
Feminism 3.93% 49.04x
NYC Tourist Attractions 32.92% 39.68x
Ireland Cluster 12.55% 38.82x
Book Publishers 11.99% 36.34x
Philanthropy - Nonprofits 2.76% 34.75x
Composition Percentage: The overlap percentage between the London Tourism & Events audience and the Content Affinity attribute.
Index: A comparison of the London Tourism & Events audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The London Tourism & Events audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male