Dstillery Audiences

LONDON TOURISM & EVENTS

Audience Size: 36.6 Thousand Devices

Explore the London Tourism & Events Audience

Below you'll find more information about the London Tourism & Events audience, broken down in different categories based on their digital and physical behaviors. These are 36.6 thousand unique devices whose actions qualify for the London Tourism & Events audience.

Dstillery Crafted Audiences

INTERESTS

The London Tourism & Events audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the London Tourism & Events audience is Broadway Fans.

Interest Composition Index
Broadway Fans 55.29% 33.16x
New York City Events Researchers 59.40% 33.02x
Opera Enthusiasts 53.74% 29.47x
Entertainment Industry Decision Makers 38.59% 28.62x
LGBT Activists 46.49% 28.37x
Los Angeles Activities Researchers 46.18% 27.86x
Avid Readers 53.04% 27.74x
TV Advertising Professionals 41.49% 27.55x
Liberal News Readers 34.16% 27.09x
Ballet Enthusiasts 48.27% 27.04x
Composition Percentage: The overlap percentage between the London Tourism & Events audience and the Interest attribute.
Index: A comparison of the London Tourism & Events audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The London Tourism & Events audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the London Tourism & Events audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.13% 3.25x
Victoria's Secret 0.16% 2.85x
LOFT 0.10% 1.98x
Johnston and Murphy 0.13% 1.80x
Lululemon 0.08% 1.56x
White House Black Market 0.10% 1.32x
Mens Wearhouse 0.52% 1.25x
Forever 21 0.05% 1.20x
Gap 0.05% 1.19x
Jos A. Bank Clothiers 0.26% 1.00x
Composition Percentage: The overlap percentage between the London Tourism & Events audience and the Location attribute.
Index: A comparison of the London Tourism & Events audience to the internet population.
Dstillery Web Insights

WEBSITES

The London Tourism & Events audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the London Tourism & Events audience is playbill.com.

Website Composition Index
playbill.com 22.28% 84.11x
theparisreview.org 12.32% 66.07x
bbcamerica.com 8.94% 56.46x
landmarktheatres.com 15.55% 54.31x
stageagent.com 9.29% 50.00x
simonandschuster.com 8.78% 49.98x
amny.com 7.46% 47.75x
freetoursbyfoot.com 10.74% 47.10x
lamag.com 8.54% 47.08x
newstatesman.com 10.93% 45.61x
Composition Percentage: The overlap percentage between the London Tourism & Events audience and the Web attribute.
Index: A comparison of the London Tourism & Events audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the London Tourism & Events audience is Film Production.

Content Affinity Composition Index
Film Production 11.54% 71.23x
Broadway Information 27.04% 60.64x
European Museums, Restaurants & Events 12.98% 55.56x
Writing & Publishing 14.84% 52.01x
Art News & Products 7.67% 49.74x
Feminism 4.08% 48.89x
NYC Tourist Attractions 33.27% 38.92x
Book Publishers 11.81% 36.41x
Concert Posters 1.78% 35.60x
Ireland Cluster 14.24% 35.14x
Composition Percentage: The overlap percentage between the London Tourism & Events audience and the Content Affinity attribute.
Index: A comparison of the London Tourism & Events audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The London Tourism & Events audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male