Dstillery Audiences

LONDON TOURISM & EVENTS

Audience Size: 28.6 Thousand Devices

Explore the London Tourism & Events Audience

Below you'll find more information about the London Tourism & Events audience, broken down in different categories based on their digital and physical behaviors. These are 28.6 thousand unique devices whose actions qualify for the London Tourism & Events audience.

Dstillery Crafted Audiences

INTERESTS

The London Tourism & Events audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the London Tourism & Events audience is Broadway Fans.

Interest Composition Index
Broadway Fans 60.73% 23.19x
New York City Events Researchers 61.93% 22.88x
Avid Readers 61.79% 22.70x
Entertainment Industry Decision Makers 50.89% 22.64x
LGBT Activists 57.85% 22.52x
TV Advertising Professionals 52.33% 22.44x
Los Angeles Activities Researchers 57.03% 21.71x
Advertising Professionals 51.17% 21.04x
Liberal News Readers 45.37% 20.52x
Moviegoers 54.46% 20.36x
Composition Percentage: The overlap percentage between the London Tourism & Events audience and the Interest attribute.
Index: A comparison of the London Tourism & Events audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The London Tourism & Events audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the London Tourism & Events audience is Zara.

Location Composition Index
Zara 0.14% 6.37x
American Apparel 0.17% 5.98x
Madewell 0.13% 4.75x
Urban Outfitters 0.21% 4.64x
Bonobos 0.31% 3.98x
Free People 0.07% 3.87x
Topshop 0.07% 3.81x
REI 0.06% 3.78x
Armani 0.07% 3.13x
Ann Taylor 0.07% 3.11x
Composition Percentage: The overlap percentage between the London Tourism & Events audience and the Location attribute.
Index: A comparison of the London Tourism & Events audience to the internet population.
Dstillery Web Insights

WEBSITES

The London Tourism & Events audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the London Tourism & Events audience is playbill.com.

Website Composition Index
playbill.com 26.79% 78.70x
theparisreview.org 14.80% 76.90x
newstatesman.com 13.53% 65.08x
landmarktheatres.com 15.15% 62.70x
pajiba.com 13.13% 56.68x
empireonline.com 12.18% 51.64x
gettyimages.com 9.87% 46.82x
towleroad.com 9.40% 46.13x
broadwayworld.com 38.60% 45.97x
forward.com 11.80% 43.95x
Composition Percentage: The overlap percentage between the London Tourism & Events audience and the Web attribute.
Index: A comparison of the London Tourism & Events audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the London Tourism & Events audience is Rural Living.

Content Affinity Composition Index
Rural Living 5.33% 375.23x
Texas Off-Roading 3.44% 315.54x
Scotland Travel 2.71% 133.68x
Film Production 12.71% 82.09x
Local & Travel England - East Midlands 1.41% 80.03x
Broadway Information 28.41% 64.92x
Art News & Products 6.85% 58.76x
Writing & Publishing 13.67% 53.55x
Feminism 4.25% 51.11x
European Museums, Restaurants & Events 9.60% 47.02x
Composition Percentage: The overlap percentage between the London Tourism & Events audience and the Content Affinity attribute.
Index: A comparison of the London Tourism & Events audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The London Tourism & Events audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male