Dstillery Audiences

LOS ANGELES CLUSTER

Audience Size: 99.2 Thousand Devices

Explore the Los Angeles Cluster Audience

Below you'll find more information about the Los Angeles Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 99.2 thousand unique devices whose actions qualify for the Los Angeles Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Los Angeles Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Los Angeles Cluster audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 69.87% 26.79x
California Trip Planners 58.17% 21.98x
Los Angeles Trip Planners 61.30% 21.78x
California Skiers and Snowboarders 58.04% 20.42x
Santa Monica Trip Planners 60.51% 20.19x
San Diego Trip Planners 51.92% 19.09x
Environmental Activists 39.84% 16.73x
Thrift Store Shoppers 34.15% 15.52x
Long Beach California Trip Planners 41.30% 15.08x
Santa Cruz Trip Planners 38.63% 14.90x
Composition Percentage: The overlap percentage between the Los Angeles Cluster audience and the Interest attribute.
Index: A comparison of the Los Angeles Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Los Angeles Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Los Angeles Cluster audience is Gap.

Location Composition Index
Gap 0.11% 1.21x
Coach 0.05% 0.96x
Old Navy 0.04% 0.78x
Victoria's Secret 0.05% 0.72x
Carhartt 0.13% 0.71x
Composition Percentage: The overlap percentage between the Los Angeles Cluster audience and the Location attribute.
Index: A comparison of the Los Angeles Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Los Angeles Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Los Angeles Cluster audience is reaganfoundation.org.

Website Composition Index
reaganfoundation.org 14.56% 260.76x
lapl.org 9.46% 186.31x
hollywoodbowl.com 9.62% 152.26x
metro.net 17.11% 119.54x
capradio.org 10.97% 112.70x
pasadenastarnews.com 6.14% 107.02x
sgvtribune.com 6.02% 97.82x
presstelegram.com 6.93% 94.87x
ocfair.com 4.79% 86.86x
sbsun.com 6.40% 86.68x
Composition Percentage: The overlap percentage between the Los Angeles Cluster audience and the Web attribute.
Index: A comparison of the Los Angeles Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Los Angeles Cluster audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 27.69% 58.40x
California Universities 29.57% 47.61x
Los Angeles Tourism 39.33% 42.22x
Southern California Cluster 5.48% 41.28x
Law School Research Cluster 2.21% 36.44x
Community Planning & Transportation 2.67% 28.28x
Philanthropy - Nonprofits 2.40% 27.70x
Los Angeles News 48.72% 27.65x
Assorted Topics #11554 (Children'S Activities, Outdoor Play, Viral Media) 2.09% 27.34x
Central California Cluster 12.27% 26.91x
Composition Percentage: The overlap percentage between the Los Angeles Cluster audience and the Content Affinity attribute.
Index: A comparison of the Los Angeles Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Los Angeles Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male