Dstillery Audiences

LOS ANGELES NEWS

Audience Size: 1.8 Million Devices

Explore the Los Angeles News Audience

Below you'll find more information about the Los Angeles News audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Los Angeles News audience.

Dstillery Crafted Audiences

INTERESTS

The Los Angeles News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Los Angeles News audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 24.80% 23.67x
Financial Business Intelligence Researchers 25.17% 21.04x
Financial News Readers 19.59% 18.86x
Advertising Professionals 23.24% 18.82x
Tampa and St Petersburg Trip Planners 23.19% 17.86x
TV Advertising Professionals 19.96% 17.37x
Cholesterol Researchers 13.06% 17.21x
Los Angeles Activities Researchers 23.46% 17.20x
Readers of South Asian Content 21.30% 17.09x
Law Enforcement Officers 30.34% 17.05x
Composition Percentage: The overlap percentage between the Los Angeles News audience and the Interest attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Los Angeles News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Los Angeles News audience is Old Navy.

Location Composition Index
Old Navy 0.03% 1.39x
Lane Bryant 0.02% 1.36x
Express 0.02% 1.26x
Zumiez 0.01% 1.26x
Chicos 0.01% 1.21x
Dressbarn 0.01% 1.20x
Banana Republic 0.01% 1.12x
Jos A. Bank Clothiers 0.01% 1.07x
White House Black Market 0.01% 1.03x
Carhartt 0.14% 0.99x
Composition Percentage: The overlap percentage between the Los Angeles News audience and the Location attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Los Angeles News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Los Angeles News audience is sbsun.com.

Website Composition Index
sbsun.com 2.56% 51.42x
dailybulletin.com 2.53% 50.42x
sgvtribune.com 1.56% 48.81x
losangeles.cbslocal.com 30.62% 45.70x
pasadenastarnews.com 3.04% 45.44x
dailybreeze.com 3.48% 45.09x
vvdailypress.com 6.05% 45.01x
presstelegram.com 2.36% 44.82x
lbpost.com 2.51% 42.22x
pe.com 7.45% 41.21x
Composition Percentage: The overlap percentage between the Los Angeles News audience and the Web attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Los Angeles News audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 1.55% 24.46x
Central California Cluster 2.91% 19.38x
Northern California Cluster 12.15% 19.06x
San Francisco Bay Area Cluster 15.37% 17.79x
Australia & New Zealand Media 1.31% 16.10x
San Diego Cluster 7.39% 15.94x
Environmental Conservation 0.03% 14.00x
Fox News Content Consumers 4.61% 12.89x
Assorted Topics (Viral Media, Paid Traffic) 18.11% 12.50x
Southern California Tourism 0.13% 12.14x
Composition Percentage: The overlap percentage between the Los Angeles News audience and the Content Affinity attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Los Angeles News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male