Explore the Los Angeles News Audience
Below you'll find more information about the Los Angeles News audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Los Angeles News audience.
INTERESTS
The Los Angeles News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Los Angeles News audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 42.99% | 15.16x |
| Liberal News Readers | 19.78% | 14.15x |
| California Skiers and Snowboarders | 39.36% | 14.01x |
| Financial Business Intelligence Researchers | 21.01% | 12.77x |
| California Trip Planners | 35.14% | 12.72x |
| Los Angeles Trip Planners | 36.45% | 12.66x |
| Entertainment Industry Decision Makers | 20.55% | 12.26x |
| Conservative News Readers | 20.98% | 12.26x |
| Financial News Readers | 17.80% | 12.25x |
| Readers of Filipinos Content | 21.15% | 12.24x |
Composition Percentage:
The overlap percentage between the Los Angeles News audience and the Interest attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
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APPAREL RETAILERS
The Los Angeles News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Los Angeles News audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.02% | 4.71x |
| Michael Kors | 0.03% | 2.39x |
| Hollister | 0.02% | 2.22x |
| Forever 21 | 0.06% | 1.86x |
| Patagonia | 0.01% | 1.80x |
| Free People | 0.02% | 1.76x |
| Saint Laurent Paris | 0.01% | 1.73x |
| Abercrombie & Fitch | 0.02% | 1.56x |
| Tommy Bahama | 0.02% | 1.44x |
| American Apparel | 0.03% | 1.40x |
Composition Percentage:
The overlap percentage between the Los Angeles News audience and the Location attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
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WEBSITES
The Los Angeles News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Los Angeles News audience is highlandnews.net.
| Website | Composition | Index |
| highlandnews.net | 0.73% | 117.37x |
| fontanaheraldnews.com | 1.06% | 116.61x |
| lbpost.com | 0.92% | 115.05x |
| fhfshow.com | 0.31% | 112.37x |
| newsmirror.net | 0.51% | 111.51x |
| pasadenastarnews.com | 5.15% | 108.99x |
| recordgazette.net | 0.36% | 107.76x |
| sgvtribune.com | 6.04% | 107.08x |
| lafd.org | 2.20% | 104.99x |
| dailybulletin.com | 6.93% | 104.35x |
Composition Percentage:
The overlap percentage between the Los Angeles News audience and the Web attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Los Angeles News audience is Southern California Tourism.
| Content Affinity | Composition | Index |
| Southern California Tourism | 14.66% | 30.22x |
| Los Angeles Cluster | 1.88% | 29.98x |
| Los Angeles Tourism | 20.98% | 23.70x |
| Southern California Cluster | 3.11% | 21.35x |
| Central California Cluster | 7.58% | 17.86x |
| Assorted Topics #11662 (Viral Media, Paid Traffic) | 4.34% | 16.57x |
| San Diego Cluster | 19.15% | 15.23x |
| Fox News Content Consumers | 10.02% | 14.34x |
| California Universities | 9.40% | 14.23x |
| Northern California Cluster | 11.28% | 13.55x |
Composition Percentage:
The overlap percentage between the Los Angeles News audience and the Content Affinity attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
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DEMOGRAPHICS
The Los Angeles News audience resonates most for the following age and income brackets.
Age
35-44
Income
$150,000-$249,999
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