Dstillery Audiences

LOS ANGELES NEWS

Audience Size: 2.4 Million Devices

Explore the Los Angeles News Audience

Below you'll find more information about the Los Angeles News audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Los Angeles News audience.

Dstillery Crafted Audiences

INTERESTS

The Los Angeles News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Los Angeles News audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 32.45% 18.23x
Financial Business Intelligence Researchers 29.74% 17.20x
Advertising Professionals 28.70% 16.33x
Financial News Readers 26.42% 16.04x
Los Angeles Activities Researchers 31.57% 16.02x
TV Advertising Professionals 26.14% 15.80x
Readers of South Asian Content 27.67% 15.51x
Cholesterol Researchers 22.12% 15.38x
Tampa and St Petersburg Trip Planners 27.70% 15.30x
Law Enforcement Officers 33.05% 14.85x
Composition Percentage: The overlap percentage between the Los Angeles News audience and the Interest attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Los Angeles News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Los Angeles News audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.42x
Hollister 0.01% 1.31x
Zumiez 0.02% 1.22x
Forever 21 0.01% 1.19x
Mens Wearhouse 0.03% 1.16x
American Eagle Outfitters 0.02% 1.15x
H&M 0.01% 1.14x
Express 0.02% 1.14x
Banana Republic 0.02% 1.12x
Victoria's Secret 0.03% 1.11x
Composition Percentage: The overlap percentage between the Los Angeles News audience and the Location attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Los Angeles News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Los Angeles News audience is sbsun.com.

Website Composition Index
sbsun.com 3.39% 49.88x
dailybulletin.com 2.51% 48.70x
sgvtribune.com 2.03% 48.13x
pasadenastarnews.com 4.09% 45.30x
lbpost.com 1.94% 44.52x
dailybreeze.com 4.24% 43.58x
presstelegram.com 3.09% 43.24x
losangeles.cbslocal.com 37.30% 41.31x
hometownstation.com 1.31% 40.85x
pe.com 9.02% 40.44x
Composition Percentage: The overlap percentage between the Los Angeles News audience and the Web attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Los Angeles News audience is Central California Cluster.

Content Affinity Composition Index
Central California Cluster 3.66% 18.32x
Northern California Cluster 11.50% 16.30x
San Diego Cluster 9.26% 16.01x
Australia & New Zealand Media 1.97% 15.72x
San Francisco Bay Area Cluster 18.78% 15.70x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 15.35x
London Tourism & Events 0.02% 14.98x
Environmental Conservation 0.05% 14.07x
Cuba & Mexico Media 0.06% 13.55x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.17% 12.77x
Composition Percentage: The overlap percentage between the Los Angeles News audience and the Content Affinity attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Los Angeles News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male