Dstillery Audiences

LOS ANGELES NEWS

Audience Size: 3.6 Million Devices

Explore the Los Angeles News Audience

Below you'll find more information about the Los Angeles News audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Los Angeles News audience.

Dstillery Crafted Audiences

INTERESTS

The Los Angeles News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Los Angeles News audience is Los Angeles Activities Researchers.

Interest Composition Index
Los Angeles Activities Researchers 28.95% 17.52x
Los Angeles Mass Transit Commuters 35.66% 15.74x
California Skiers and Snowboarders 29.06% 15.20x
Men's Suit Shoppers 27.31% 14.61x
San Diego Events Researchers 24.14% 14.33x
San Francisco Activities Researchers 24.14% 14.33x
Liberal News Readers 16.69% 13.27x
Los Angeles Trip Planners 29.34% 13.21x
California Trip Planners 27.80% 12.97x
San Diego Activities Researchers 20.69% 12.71x
Composition Percentage: The overlap percentage between the Los Angeles News audience and the Interest attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Los Angeles News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Los Angeles News audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 4.17x
Topshop 0.02% 2.46x
Uniqlo 0.02% 1.89x
Tommy Bahama 0.03% 1.79x
Forever 21 0.06% 1.64x
Gymboree 0.02% 1.54x
Zara 0.02% 1.45x
Express 0.02% 1.36x
Urban Outfitters 0.05% 1.35x
American Apparel 0.04% 1.34x
Composition Percentage: The overlap percentage between the Los Angeles News audience and the Location attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Los Angeles News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Los Angeles News audience is lafd.org.

Website Composition Index
lafd.org 1.28% 67.57x
fontanaheraldnews.com 1.12% 62.68x
pasadenastarnews.com 4.58% 62.56x
sgvtribune.com 5.56% 62.49x
whittierdailynews.com 3.27% 61.46x
sbsun.com 7.40% 61.03x
dailybulletin.com 6.82% 59.80x
redlandsdailyfacts.com 2.41% 59.25x
presstelegram.com 6.02% 56.88x
hometownstation.com 2.53% 56.56x
Composition Percentage: The overlap percentage between the Los Angeles News audience and the Web attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Los Angeles News audience is Los Angeles Cluster.

Content Affinity Composition Index
Los Angeles Cluster 1.12% 25.44x
Southern California Tourism 9.63% 24.57x
Southern California Cluster 1.79% 19.18x
Los Angeles Tourism 16.62% 17.51x
Central California Cluster 7.47% 14.78x
San Diego Cluster 17.13% 13.26x
California Universities 6.89% 12.49x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.18% 11.70x
Assorted Topics (Viral Media, Paid Traffic) 5.54% 11.57x
Cars, Travel & Food 0.46% 11.54x
Composition Percentage: The overlap percentage between the Los Angeles News audience and the Content Affinity attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Los Angeles News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male