Explore the Los Angeles News Audience
Below you'll find more information about the Los Angeles News audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Los Angeles News audience.
INTERESTS
The Los Angeles News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Los Angeles News audience is Los Angeles Activities Researchers.
| Interest | Composition | Index |
| Los Angeles Activities Researchers | 28.95% | 17.52x |
| Los Angeles Mass Transit Commuters | 35.66% | 15.74x |
| California Skiers and Snowboarders | 29.06% | 15.20x |
| Men's Suit Shoppers | 27.31% | 14.61x |
| San Diego Events Researchers | 24.14% | 14.33x |
| San Francisco Activities Researchers | 24.14% | 14.33x |
| Liberal News Readers | 16.69% | 13.27x |
| Los Angeles Trip Planners | 29.34% | 13.21x |
| California Trip Planners | 27.80% | 12.97x |
| San Diego Activities Researchers | 20.69% | 12.71x |
Composition Percentage:
The overlap percentage between the Los Angeles News audience and the Interest attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
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APPAREL RETAILERS
The Los Angeles News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Los Angeles News audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.01% | 4.17x |
| Topshop | 0.02% | 2.46x |
| Uniqlo | 0.02% | 1.89x |
| Tommy Bahama | 0.03% | 1.79x |
| Forever 21 | 0.06% | 1.64x |
| Gymboree | 0.02% | 1.54x |
| Zara | 0.02% | 1.45x |
| Express | 0.02% | 1.36x |
| Urban Outfitters | 0.05% | 1.35x |
| American Apparel | 0.04% | 1.34x |
Composition Percentage:
The overlap percentage between the Los Angeles News audience and the Location attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
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WEBSITES
The Los Angeles News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Los Angeles News audience is lafd.org.
| Website | Composition | Index |
| lafd.org | 1.28% | 67.57x |
| fontanaheraldnews.com | 1.12% | 62.68x |
| pasadenastarnews.com | 4.58% | 62.56x |
| sgvtribune.com | 5.56% | 62.49x |
| whittierdailynews.com | 3.27% | 61.46x |
| sbsun.com | 7.40% | 61.03x |
| dailybulletin.com | 6.82% | 59.80x |
| redlandsdailyfacts.com | 2.41% | 59.25x |
| presstelegram.com | 6.02% | 56.88x |
| hometownstation.com | 2.53% | 56.56x |
Composition Percentage:
The overlap percentage between the Los Angeles News audience and the Web attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Los Angeles News audience is Los Angeles Cluster.
| Content Affinity | Composition | Index |
| Los Angeles Cluster | 1.12% | 25.44x |
| Southern California Tourism | 9.63% | 24.57x |
| Southern California Cluster | 1.79% | 19.18x |
| Los Angeles Tourism | 16.62% | 17.51x |
| Central California Cluster | 7.47% | 14.78x |
| San Diego Cluster | 17.13% | 13.26x |
| California Universities | 6.89% | 12.49x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.18% | 11.70x |
| Assorted Topics (Viral Media, Paid Traffic) | 5.54% | 11.57x |
| Cars, Travel & Food | 0.46% | 11.54x |
Composition Percentage:
The overlap percentage between the Los Angeles News audience and the Content Affinity attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
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DEMOGRAPHICS
The Los Angeles News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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