Dstillery Audiences

LOS ANGELES NEWS

Audience Size: 2.8 Million Devices

Explore the Los Angeles News Audience

Below you'll find more information about the Los Angeles News audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Los Angeles News audience.

Dstillery Crafted Audiences

INTERESTS

The Los Angeles News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Los Angeles News audience is Los Angeles Activities Researchers.

Interest Composition Index
Los Angeles Activities Researchers 35.28% 14.57x
San Diego Events Researchers 28.72% 11.80x
San Francisco Activities Researchers 28.72% 11.80x
Men's Suit Shoppers 32.60% 11.69x
California Skiers and Snowboarders 35.22% 11.67x
Los Angeles Mass Transit Commuters 39.22% 11.45x
California Trip Planners 30.37% 10.84x
San Diego Activities Researchers 25.43% 10.59x
Liberal News Readers 20.99% 10.45x
Financial Business Intelligence Researchers 20.44% 10.05x
Composition Percentage: The overlap percentage between the Los Angeles News audience and the Interest attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Los Angeles News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Los Angeles News audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.02% 5.05x
Uniqlo 0.03% 2.30x
American Apparel 0.04% 1.87x
Madewell 0.02% 1.71x
Free People 0.02% 1.68x
Tommy Bahama 0.03% 1.66x
REI 0.02% 1.63x
H&M 0.07% 1.62x
Armani 0.02% 1.51x
Zara 0.02% 1.46x
Composition Percentage: The overlap percentage between the Los Angeles News audience and the Location attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Los Angeles News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Los Angeles News audience is fontanaheraldnews.com.

Website Composition Index
fontanaheraldnews.com 1.41% 52.78x
sbsun.com 8.17% 52.68x
sgvtribune.com 5.40% 50.21x
pasadenastarnews.com 3.79% 49.97x
dailybulletin.com 6.29% 48.47x
nbclosangeles.com 22.79% 47.60x
whittierdailynews.com 3.30% 46.89x
redlandsdailyfacts.com 2.29% 46.39x
hometownstation.com 2.92% 45.49x
sigalert.com 2.44% 44.82x
Composition Percentage: The overlap percentage between the Los Angeles News audience and the Web attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Los Angeles News audience is Los Angeles Cluster.

Content Affinity Composition Index
Los Angeles Cluster 0.66% 23.31x
Southern California Tourism 6.20% 22.56x
Southern California Cluster 0.93% 18.82x
Los Angeles Tourism 13.71% 14.91x
Central California Cluster 8.89% 14.35x
San Diego Cluster 16.15% 13.13x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.10% 12.27x
California Universities 4.39% 11.45x
Cars, Travel & Food 0.23% 10.83x
Northern California Cluster 13.23% 10.75x
Composition Percentage: The overlap percentage between the Los Angeles News audience and the Content Affinity attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Los Angeles News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male