Explore the Los Angeles News Audience
Below you'll find more information about the Los Angeles News audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Los Angeles News audience.
INTERESTS
The Los Angeles News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Los Angeles News audience is Liberal News Readers.
| Interest | Composition | Index |
| Liberal News Readers | 24.80% | 23.67x |
| Financial Business Intelligence Researchers | 25.17% | 21.04x |
| Financial News Readers | 19.59% | 18.86x |
| Advertising Professionals | 23.24% | 18.82x |
| Tampa and St Petersburg Trip Planners | 23.19% | 17.86x |
| TV Advertising Professionals | 19.96% | 17.37x |
| Cholesterol Researchers | 13.06% | 17.21x |
| Los Angeles Activities Researchers | 23.46% | 17.20x |
| Readers of South Asian Content | 21.30% | 17.09x |
| Law Enforcement Officers | 30.34% | 17.05x |
Composition Percentage:
The overlap percentage between the Los Angeles News audience and the Interest attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
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APPAREL RETAILERS
The Los Angeles News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Los Angeles News audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.03% | 1.39x |
| Lane Bryant | 0.02% | 1.36x |
| Express | 0.02% | 1.26x |
| Zumiez | 0.01% | 1.26x |
| Chicos | 0.01% | 1.21x |
| Dressbarn | 0.01% | 1.20x |
| Banana Republic | 0.01% | 1.12x |
| Jos A. Bank Clothiers | 0.01% | 1.07x |
| White House Black Market | 0.01% | 1.03x |
| Carhartt | 0.14% | 0.99x |
Composition Percentage:
The overlap percentage between the Los Angeles News audience and the Location attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
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WEBSITES
The Los Angeles News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Los Angeles News audience is sbsun.com.
| Website | Composition | Index |
| sbsun.com | 2.56% | 51.42x |
| dailybulletin.com | 2.53% | 50.42x |
| sgvtribune.com | 1.56% | 48.81x |
| losangeles.cbslocal.com | 30.62% | 45.70x |
| pasadenastarnews.com | 3.04% | 45.44x |
| dailybreeze.com | 3.48% | 45.09x |
| vvdailypress.com | 6.05% | 45.01x |
| presstelegram.com | 2.36% | 44.82x |
| lbpost.com | 2.51% | 42.22x |
| pe.com | 7.45% | 41.21x |
Composition Percentage:
The overlap percentage between the Los Angeles News audience and the Web attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Los Angeles News audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).
| Content Affinity | Composition | Index |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 1.55% | 24.46x |
| Central California Cluster | 2.91% | 19.38x |
| Northern California Cluster | 12.15% | 19.06x |
| San Francisco Bay Area Cluster | 15.37% | 17.79x |
| Australia & New Zealand Media | 1.31% | 16.10x |
| San Diego Cluster | 7.39% | 15.94x |
| Environmental Conservation | 0.03% | 14.00x |
| Fox News Content Consumers | 4.61% | 12.89x |
| Assorted Topics (Viral Media, Paid Traffic) | 18.11% | 12.50x |
| Southern California Tourism | 0.13% | 12.14x |
Composition Percentage:
The overlap percentage between the Los Angeles News audience and the Content Affinity attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
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DEMOGRAPHICS
The Los Angeles News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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