Dstillery Audiences

LOS ANGELES NEWS

Audience Size: 4.1 Million Devices

Explore the Los Angeles News Audience

Below you'll find more information about the Los Angeles News audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Los Angeles News audience.

Dstillery Crafted Audiences

INTERESTS

The Los Angeles News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Los Angeles News audience is Los Angeles Activities Researchers.

Interest Composition Index
Los Angeles Activities Researchers 42.53% 13.74x
Men's Suit Shoppers 37.72% 10.91x
San Francisco Activities Researchers 37.80% 10.60x
San Diego Events Researchers 37.79% 10.60x
California Skiers and Snowboarders 39.84% 10.16x
San Diego Activities Researchers 32.80% 9.91x
Los Angeles Mass Transit Commuters 41.10% 9.82x
California Trip Planners 37.35% 9.71x
Readers of Filipinos Content 26.91% 9.65x
Liberal News Readers 27.39% 9.60x
Composition Percentage: The overlap percentage between the Los Angeles News audience and the Interest attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Los Angeles News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Los Angeles News audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.02% 6.04x
Uniqlo 0.02% 2.54x
H&M 0.07% 1.86x
Free People 0.03% 1.78x
Tommy Bahama 0.02% 1.75x
American Apparel 0.03% 1.67x
Zumiez 0.07% 1.65x
Madewell 0.02% 1.64x
Hollister 0.05% 1.57x
Forever 21 0.05% 1.54x
Composition Percentage: The overlap percentage between the Los Angeles News audience and the Location attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Los Angeles News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Los Angeles News audience is fontanaheraldnews.com.

Website Composition Index
fontanaheraldnews.com 1.62% 53.12x
sgvtribune.com 6.03% 49.67x
whittierdailynews.com 4.14% 49.56x
sbsun.com 8.49% 49.38x
redlandsdailyfacts.com 2.85% 47.36x
lafd.org 4.18% 47.30x
dailybulletin.com 7.76% 46.80x
hometownstation.com 3.68% 45.93x
presstelegram.com 6.32% 45.48x
kesq.com 7.30% 44.71x
Composition Percentage: The overlap percentage between the Los Angeles News audience and the Web attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Los Angeles News audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 5.81% 23.97x
Los Angeles Cluster 0.63% 23.93x
Southern California Cluster 0.82% 20.62x
Central California Cluster 9.61% 15.02x
Los Angeles Tourism 15.21% 14.55x
San Diego Cluster 17.02% 13.57x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.07% 12.83x
California Universities 4.19% 12.05x
Cars, Travel & Food 0.16% 11.59x
Northern California Cluster 13.56% 10.86x
Composition Percentage: The overlap percentage between the Los Angeles News audience and the Content Affinity attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Los Angeles News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male