Dstillery Audiences

LOS ANGELES NEWS

Audience Size: 3.4 Million Devices

Explore the Los Angeles News Audience

Below you'll find more information about the Los Angeles News audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Los Angeles News audience.

Dstillery Crafted Audiences

INTERESTS

The Los Angeles News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Los Angeles News audience is Los Angeles Activities Researchers.

Interest Composition Index
Los Angeles Activities Researchers 38.43% 15.94x
Liberal News Readers 27.61% 14.10x
Financial Business Intelligence Researchers 26.90% 13.13x
Readers of Filipinos Content 26.26% 12.82x
San Francisco Activities Researchers 30.96% 12.81x
San Diego Events Researchers 30.96% 12.81x
Readers of South Asian Content 25.02% 12.62x
Conservative News Readers 26.52% 12.43x
TV Advertising Professionals 23.66% 12.37x
Financial News Readers 24.28% 12.25x
Composition Percentage: The overlap percentage between the Los Angeles News audience and the Interest attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Los Angeles News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Los Angeles News audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.40x
Carhartt 0.12% 1.22x
Mens Wearhouse 0.01% 1.06x
Composition Percentage: The overlap percentage between the Los Angeles News audience and the Location attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Los Angeles News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Los Angeles News audience is pasadenanow.com.

Website Composition Index
pasadenanow.com 1.44% 58.02x
lafd.org 2.26% 50.16x
whittierdailynews.com 2.78% 49.79x
ocfair.com 1.35% 49.11x
sgvtribune.com 4.12% 47.86x
sbsun.com 6.89% 44.25x
pasadenastarnews.com 3.82% 44.17x
dailybulletin.com 5.74% 44.17x
kesq.com 6.35% 43.61x
presstelegram.com 5.26% 42.94x
Composition Percentage: The overlap percentage between the Los Angeles News audience and the Web attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Los Angeles News audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 3.34% 29.13x
Southern California Cluster 0.45% 26.26x
Los Angeles Cluster 0.40% 25.23x
Central California Cluster 8.21% 20.69x
San Diego Cluster 16.13% 16.92x
Northern California Cluster 13.60% 16.48x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.06% 15.46x
California Universities 2.64% 14.67x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 14.64x
Los Angeles Tourism 11.72% 14.41x
Composition Percentage: The overlap percentage between the Los Angeles News audience and the Content Affinity attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Los Angeles News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male