Explore the Los Angeles News Audience
Below you'll find more information about the Los Angeles News audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Los Angeles News audience.
INTERESTS
The Los Angeles News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Los Angeles News audience is Liberal News Readers.
| Interest | Composition | Index |
| Liberal News Readers | 32.38% | 17.17x |
| Financial Business Intelligence Researchers | 31.08% | 16.22x |
| Los Angeles Activities Researchers | 32.08% | 16.15x |
| Advertising Professionals | 28.48% | 15.73x |
| Readers of South Asian Content | 28.61% | 15.29x |
| TV Advertising Professionals | 27.54% | 15.14x |
| Financial News Readers | 27.00% | 14.93x |
| Tampa and St Petersburg Trip Planners | 28.69% | 14.62x |
| Entertainment Industry Decision Makers | 27.34% | 14.42x |
| Cholesterol Researchers | 24.44% | 14.41x |
Composition Percentage:
The overlap percentage between the Los Angeles News audience and the Interest attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
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APPAREL RETAILERS
The Los Angeles News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Los Angeles News audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 0.01% | 1.34x |
| Lane Bryant | 0.02% | 1.24x |
| Mens Wearhouse | 0.02% | 1.20x |
| Zumiez | 0.01% | 1.16x |
| Gap | 0.01% | 1.13x |
| Dressbarn | 0.01% | 1.12x |
| Hollister | 0.01% | 1.07x |
| Buckle | 0.02% | 1.06x |
| Banana Republic | 0.01% | 1.06x |
| Express | 0.01% | 1.04x |
Composition Percentage:
The overlap percentage between the Los Angeles News audience and the Location attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
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WEBSITES
The Los Angeles News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Los Angeles News audience is sbsun.com.
| Website | Composition | Index |
| sbsun.com | 3.47% | 47.20x |
| dailybulletin.com | 2.47% | 46.05x |
| sgvtribune.com | 2.08% | 45.06x |
| dailybreeze.com | 4.21% | 41.80x |
| pasadenastarnews.com | 4.75% | 41.60x |
| presstelegram.com | 3.14% | 40.97x |
| kesq.com | 4.65% | 39.80x |
| lbpost.com | 1.77% | 39.38x |
| pe.com | 8.66% | 39.06x |
| losangeles.cbslocal.com | 40.60% | 37.90x |
Composition Percentage:
The overlap percentage between the Los Angeles News audience and the Web attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Los Angeles News audience is Southern California Cluster.
| Content Affinity | Composition | Index |
| Southern California Cluster | 0.02% | 26.72x |
| Central California Cluster | 3.70% | 18.24x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.02% | 17.61x |
| Northern California Cluster | 11.35% | 16.66x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.01% | 15.55x |
| San Diego Cluster | 10.04% | 15.33x |
| San Francisco Bay Area Cluster | 18.76% | 14.91x |
| Australia & New Zealand Media | 2.30% | 14.51x |
| Southern California Tourism | 0.27% | 13.09x |
| Environmental Conservation | 0.06% | 12.90x |
Composition Percentage:
The overlap percentage between the Los Angeles News audience and the Content Affinity attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
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DEMOGRAPHICS
The Los Angeles News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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