Dstillery Audiences

LOS ANGELES NEWS

Audience Size: 2.4 Million Devices

Explore the Los Angeles News Audience

Below you'll find more information about the Los Angeles News audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Los Angeles News audience.

Dstillery Crafted Audiences

INTERESTS

The Los Angeles News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Los Angeles News audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 30.95% 19.28x
Los Angeles Activities Researchers 35.02% 18.74x
Financial Business Intelligence Researchers 30.11% 17.54x
Advertising Professionals 28.84% 16.91x
Financial News Readers 27.08% 16.58x
TV Advertising Professionals 27.03% 16.40x
Readers of South Asian Content 29.09% 16.24x
Law Enforcement Officers 33.11% 16.20x
Tampa and St Petersburg Trip Planners 28.41% 16.05x
Entertainment Industry Decision Makers 26.76% 15.85x
Composition Percentage: The overlap percentage between the Los Angeles News audience and the Interest attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Los Angeles News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Los Angeles News audience is Hollister.

Location Composition Index
Hollister 0.01% 1.45x
Gymboree 0.01% 1.44x
Dressbarn 0.01% 1.37x
Buckle 0.01% 1.26x
Maurices 0.02% 1.23x
LOFT 0.01% 1.23x
Old Navy 0.02% 1.12x
Journeys 0.02% 1.06x
Victoria's Secret 0.02% 1.06x
American Eagle Outfitters 0.01% 1.04x
Composition Percentage: The overlap percentage between the Los Angeles News audience and the Location attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Los Angeles News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Los Angeles News audience is whittierdailynews.com.

Website Composition Index
whittierdailynews.com 1.12% 54.39x
sbsun.com 4.24% 54.25x
dailybulletin.com 3.21% 52.64x
sgvtribune.com 2.37% 51.92x
kesq.com 4.64% 49.81x
vvdailypress.com 2.51% 48.69x
dailybreeze.com 4.88% 48.32x
presstelegram.com 3.10% 47.71x
hometownstation.com 2.07% 46.19x
pe.com 9.51% 44.65x
Composition Percentage: The overlap percentage between the Los Angeles News audience and the Web attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Los Angeles News audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.07% 29.81x
Central California Cluster 5.18% 23.60x
Southern California Tourism 0.65% 22.79x
Northern California Cluster 12.42% 19.86x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.02% 18.79x
San Diego Cluster 12.69% 18.31x
San Francisco Bay Area Cluster 18.86% 17.65x
Australia & New Zealand Media 2.68% 16.72x
Assorted Topics (Viral Media, Paid Traffic) 0.01% 16.63x
Los Angeles Tourism 4.60% 16.43x
Composition Percentage: The overlap percentage between the Los Angeles News audience and the Content Affinity attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Los Angeles News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male