Dstillery Audiences

LOS ANGELES NEWS

Audience Size: 3.1 Million Devices

Explore the Los Angeles News Audience

Below you'll find more information about the Los Angeles News audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Los Angeles News audience.

Dstillery Crafted Audiences

INTERESTS

The Los Angeles News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Los Angeles News audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 38.55% 15.17x
Liberal News Readers 18.55% 12.96x
California Skiers and Snowboarders 35.87% 12.95x
Financial Business Intelligence Researchers 19.12% 12.43x
California Trip Planners 31.31% 12.14x
Los Angeles Trip Planners 33.23% 12.12x
Readers of Filipinos Content 19.58% 11.39x
Financial News Readers 17.07% 11.31x
Conservative News Readers 19.65% 11.25x
Entertainment Industry Decision Makers 18.36% 11.22x
Composition Percentage: The overlap percentage between the Los Angeles News audience and the Interest attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Los Angeles News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Los Angeles News audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.02% 4.16x
Michael Kors 0.03% 2.09x
Joe's Jeans 0.01% 1.90x
Saint Laurent Paris 0.01% 1.78x
Forever 21 0.06% 1.77x
Zara 0.04% 1.68x
Madewell 0.02% 1.65x
Hollister 0.02% 1.59x
Abercrombie & Fitch 0.03% 1.59x
Kate Spade 0.02% 1.44x
Composition Percentage: The overlap percentage between the Los Angeles News audience and the Location attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Los Angeles News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Los Angeles News audience is lafd.org.

Website Composition Index
lafd.org 2.37% 92.25x
sgvtribune.com 5.54% 91.92x
dailybulletin.com 6.13% 90.55x
sbsun.com 6.51% 90.29x
pasadenastarnews.com 4.97% 89.32x
whittierdailynews.com 3.28% 88.81x
redlandsdailyfacts.com 2.39% 88.01x
955klos.com 1.01% 86.79x
presstelegram.com 6.06% 84.79x
hometownstation.com 1.68% 84.39x
Composition Percentage: The overlap percentage between the Los Angeles News audience and the Web attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Los Angeles News audience is Los Angeles Cluster.

Content Affinity Composition Index
Los Angeles Cluster 1.61% 27.65x
Southern California Tourism 12.64% 26.65x
Los Angeles Tourism 19.50% 20.93x
Southern California Cluster 2.62% 19.71x
Central California Cluster 7.82% 17.15x
Assorted Topics #11662 (Viral Media, Paid Traffic) 4.70% 14.49x
San Diego Cluster 18.98% 14.23x
California Universities 8.38% 13.49x
Cars, Travel & Food 0.81% 12.18x
Northern California Cluster 11.79% 11.98x
Composition Percentage: The overlap percentage between the Los Angeles News audience and the Content Affinity attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Los Angeles News audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male