Dstillery Audiences

LOS ANGELES NEWS

Audience Size: 2.6 Million Devices

Explore the Los Angeles News Audience

Below you'll find more information about the Los Angeles News audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Los Angeles News audience.

Dstillery Crafted Audiences

INTERESTS

The Los Angeles News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Los Angeles News audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 42.99% 15.16x
Liberal News Readers 19.78% 14.15x
California Skiers and Snowboarders 39.36% 14.01x
Financial Business Intelligence Researchers 21.01% 12.77x
California Trip Planners 35.14% 12.72x
Los Angeles Trip Planners 36.45% 12.66x
Entertainment Industry Decision Makers 20.55% 12.26x
Conservative News Readers 20.98% 12.26x
Financial News Readers 17.80% 12.25x
Readers of Filipinos Content 21.15% 12.24x
Composition Percentage: The overlap percentage between the Los Angeles News audience and the Interest attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Los Angeles News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Los Angeles News audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.02% 4.71x
Michael Kors 0.03% 2.39x
Hollister 0.02% 2.22x
Forever 21 0.06% 1.86x
Patagonia 0.01% 1.80x
Free People 0.02% 1.76x
Saint Laurent Paris 0.01% 1.73x
Abercrombie & Fitch 0.02% 1.56x
Tommy Bahama 0.02% 1.44x
American Apparel 0.03% 1.40x
Composition Percentage: The overlap percentage between the Los Angeles News audience and the Location attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Los Angeles News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Los Angeles News audience is highlandnews.net.

Website Composition Index
highlandnews.net 0.73% 117.37x
fontanaheraldnews.com 1.06% 116.61x
lbpost.com 0.92% 115.05x
fhfshow.com 0.31% 112.37x
newsmirror.net 0.51% 111.51x
pasadenastarnews.com 5.15% 108.99x
recordgazette.net 0.36% 107.76x
sgvtribune.com 6.04% 107.08x
lafd.org 2.20% 104.99x
dailybulletin.com 6.93% 104.35x
Composition Percentage: The overlap percentage between the Los Angeles News audience and the Web attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Los Angeles News audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 14.66% 30.22x
Los Angeles Cluster 1.88% 29.98x
Los Angeles Tourism 20.98% 23.70x
Southern California Cluster 3.11% 21.35x
Central California Cluster 7.58% 17.86x
Assorted Topics #11662 (Viral Media, Paid Traffic) 4.34% 16.57x
San Diego Cluster 19.15% 15.23x
Fox News Content Consumers 10.02% 14.34x
California Universities 9.40% 14.23x
Northern California Cluster 11.28% 13.55x
Composition Percentage: The overlap percentage between the Los Angeles News audience and the Content Affinity attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Los Angeles News audience resonates most for the following age and income brackets.
Age
35-44
Income
$150,000-$249,999