Dstillery Audiences

LOS ANGELES NEWS

Audience Size: 3.3 Million Devices

Explore the Los Angeles News Audience

Below you'll find more information about the Los Angeles News audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Los Angeles News audience.

Dstillery Crafted Audiences

INTERESTS

The Los Angeles News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Los Angeles News audience is Los Angeles Activities Researchers.

Interest Composition Index
Los Angeles Activities Researchers 31.31% 16.03x
Los Angeles Mass Transit Commuters 38.41% 14.20x
California Skiers and Snowboarders 34.31% 13.34x
Men's Suit Shoppers 29.38% 13.26x
San Francisco Activities Researchers 27.43% 13.10x
San Diego Events Researchers 27.43% 13.10x
Liberal News Readers 17.84% 12.75x
Los Angeles Trip Planners 32.20% 12.11x
California Trip Planners 31.23% 12.04x
Financial Business Intelligence Researchers 19.80% 11.61x
Composition Percentage: The overlap percentage between the Los Angeles News audience and the Interest attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Los Angeles News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Los Angeles News audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.03% 4.78x
Joe's Jeans 0.01% 2.62x
Michael Kors 0.05% 2.43x
Uniqlo 0.02% 1.71x
American Apparel 0.05% 1.63x
Forever 21 0.07% 1.61x
Tommy Bahama 0.03% 1.58x
Zara 0.04% 1.42x
Abercrombie & Fitch 0.04% 1.39x
Zumiez 0.04% 1.36x
Composition Percentage: The overlap percentage between the Los Angeles News audience and the Location attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Los Angeles News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Los Angeles News audience is lafd.org.

Website Composition Index
lafd.org 1.72% 89.85x
sgvtribune.com 5.63% 86.11x
dailybulletin.com 6.46% 84.06x
pasadenastarnews.com 4.98% 83.63x
whittierdailynews.com 3.33% 83.30x
sbsun.com 7.02% 82.22x
redlandsdailyfacts.com 2.38% 81.41x
hometownstation.com 1.82% 78.34x
presstelegram.com 5.79% 78.02x
dailybreeze.com 4.96% 75.86x
Composition Percentage: The overlap percentage between the Los Angeles News audience and the Web attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Los Angeles News audience is Los Angeles Cluster.

Content Affinity Composition Index
Los Angeles Cluster 1.41% 29.34x
Southern California Tourism 11.56% 27.94x
Southern California Cluster 2.26% 21.29x
Los Angeles Tourism 18.00% 20.62x
Central California Cluster 7.44% 16.54x
San Diego Cluster 17.21% 14.60x
California Universities 7.89% 14.02x
Assorted Topics (Viral Media, Paid Traffic) 4.82% 13.97x
Cars, Travel & Food 0.60% 12.94x
Northern California Cluster 11.49% 12.40x
Composition Percentage: The overlap percentage between the Los Angeles News audience and the Content Affinity attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Los Angeles News audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male