Dstillery Audiences

LOS ANGELES NEWS

Audience Size: 3 Million Devices

Explore the Los Angeles News Audience

Below you'll find more information about the Los Angeles News audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Los Angeles News audience.

Dstillery Crafted Audiences

INTERESTS

The Los Angeles News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Los Angeles News audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 32.38% 17.17x
Financial Business Intelligence Researchers 31.08% 16.22x
Los Angeles Activities Researchers 32.08% 16.15x
Advertising Professionals 28.48% 15.73x
Readers of South Asian Content 28.61% 15.29x
TV Advertising Professionals 27.54% 15.14x
Financial News Readers 27.00% 14.93x
Tampa and St Petersburg Trip Planners 28.69% 14.62x
Entertainment Industry Decision Makers 27.34% 14.42x
Cholesterol Researchers 24.44% 14.41x
Composition Percentage: The overlap percentage between the Los Angeles News audience and the Interest attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Los Angeles News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Los Angeles News audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.34x
Lane Bryant 0.02% 1.24x
Mens Wearhouse 0.02% 1.20x
Zumiez 0.01% 1.16x
Gap 0.01% 1.13x
Dressbarn 0.01% 1.12x
Hollister 0.01% 1.07x
Buckle 0.02% 1.06x
Banana Republic 0.01% 1.06x
Express 0.01% 1.04x
Composition Percentage: The overlap percentage between the Los Angeles News audience and the Location attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Los Angeles News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Los Angeles News audience is sbsun.com.

Website Composition Index
sbsun.com 3.47% 47.20x
dailybulletin.com 2.47% 46.05x
sgvtribune.com 2.08% 45.06x
dailybreeze.com 4.21% 41.80x
pasadenastarnews.com 4.75% 41.60x
presstelegram.com 3.14% 40.97x
kesq.com 4.65% 39.80x
lbpost.com 1.77% 39.38x
pe.com 8.66% 39.06x
losangeles.cbslocal.com 40.60% 37.90x
Composition Percentage: The overlap percentage between the Los Angeles News audience and the Web attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Los Angeles News audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.02% 26.72x
Central California Cluster 3.70% 18.24x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.02% 17.61x
Northern California Cluster 11.35% 16.66x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.01% 15.55x
San Diego Cluster 10.04% 15.33x
San Francisco Bay Area Cluster 18.76% 14.91x
Australia & New Zealand Media 2.30% 14.51x
Southern California Tourism 0.27% 13.09x
Environmental Conservation 0.06% 12.90x
Composition Percentage: The overlap percentage between the Los Angeles News audience and the Content Affinity attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Los Angeles News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male