Dstillery Audiences

LOS ANGELES NEWS

Audience Size: 3.9 Million Devices

Explore the Los Angeles News Audience

Below you'll find more information about the Los Angeles News audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Los Angeles News audience.

Dstillery Crafted Audiences

INTERESTS

The Los Angeles News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Los Angeles News audience is Los Angeles Activities Researchers.

Interest Composition Index
Los Angeles Activities Researchers 35.37% 13.40x
California Skiers and Snowboarders 34.92% 11.15x
San Francisco Activities Researchers 30.52% 10.92x
San Diego Events Researchers 30.52% 10.92x
Los Angeles Mass Transit Commuters 38.42% 10.82x
Men's Suit Shoppers 32.59% 10.79x
Liberal News Readers 22.62% 9.88x
California Trip Planners 31.91% 9.87x
San Diego Activities Researchers 26.78% 9.66x
Readers of South Asian Content 22.37% 9.45x
Composition Percentage: The overlap percentage between the Los Angeles News audience and the Interest attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Los Angeles News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Los Angeles News audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.02% 4.79x
Uniqlo 0.03% 2.36x
Topshop 0.03% 1.93x
Tommy Bahama 0.04% 1.81x
Supreme 0.01% 1.56x
H&M 0.08% 1.51x
Forever 21 0.06% 1.46x
Free People 0.02% 1.46x
Urban Outfitters 0.06% 1.42x
Zara 0.03% 1.36x
Composition Percentage: The overlap percentage between the Los Angeles News audience and the Location attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Los Angeles News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Los Angeles News audience is fontanaheraldnews.com.

Website Composition Index
fontanaheraldnews.com 1.50% 57.81x
pasadenastarnews.com 4.25% 53.92x
sgvtribune.com 5.75% 53.74x
dailybulletin.com 6.99% 53.69x
whittierdailynews.com 3.57% 53.34x
redlandsdailyfacts.com 2.45% 51.47x
sbsun.com 8.01% 51.14x
staterbros.com 1.13% 50.70x
presstelegram.com 5.81% 50.08x
hometownstation.com 2.96% 49.70x
Composition Percentage: The overlap percentage between the Los Angeles News audience and the Web attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Los Angeles News audience is Los Angeles Cluster.

Content Affinity Composition Index
Los Angeles Cluster 0.80% 22.45x
Southern California Tourism 7.76% 20.69x
Southern California Cluster 1.28% 17.25x
Central California Cluster 9.11% 14.11x
Los Angeles Tourism 14.52% 13.98x
San Diego Cluster 17.27% 12.56x
California Universities 5.22% 11.14x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.13% 10.94x
Northern California Cluster 13.64% 10.54x
Cars, Travel & Food 0.33% 10.02x
Composition Percentage: The overlap percentage between the Los Angeles News audience and the Content Affinity attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Los Angeles News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male