Dstillery Audiences

LOS ANGELES NEWS

Audience Size: 3.9 Million Devices

Explore the Los Angeles News Audience

Below you'll find more information about the Los Angeles News audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Los Angeles News audience.

Dstillery Crafted Audiences

INTERESTS

The Los Angeles News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Los Angeles News audience is Los Angeles Activities Researchers.

Interest Composition Index
Los Angeles Activities Researchers 25.82% 16.75x
Los Angeles Mass Transit Commuters 30.52% 16.18x
California Skiers and Snowboarders 25.19% 15.30x
Men's Suit Shoppers 25.02% 13.81x
San Diego Events Researchers 21.43% 13.79x
San Francisco Activities Researchers 21.43% 13.78x
Los Angeles Trip Planners 23.89% 13.50x
California Trip Planners 22.82% 12.96x
San Diego Activities Researchers 18.66% 12.13x
Liberal News Readers 16.84% 12.05x
Composition Percentage: The overlap percentage between the Los Angeles News audience and the Interest attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Los Angeles News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Los Angeles News audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.02% 5.51x
Topshop 0.02% 2.02x
Uniqlo 0.03% 1.73x
Saint Laurent Paris 0.01% 1.65x
Tommy Bahama 0.04% 1.64x
REI 0.02% 1.52x
H&M 0.09% 1.45x
Supreme 0.01% 1.37x
Urban Outfitters 0.05% 1.33x
American Apparel 0.04% 1.30x
Composition Percentage: The overlap percentage between the Los Angeles News audience and the Location attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Los Angeles News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Los Angeles News audience is fontanaheraldnews.com.

Website Composition Index
fontanaheraldnews.com 1.28% 59.89x
sgvtribune.com 5.53% 57.88x
pasadenastarnews.com 4.40% 57.35x
whittierdailynews.com 3.36% 56.47x
dailybulletin.com 6.71% 56.23x
sbsun.com 7.94% 55.48x
redlandsdailyfacts.com 2.35% 54.94x
955klos.com 1.02% 54.19x
presstelegram.com 5.86% 53.46x
hometownstation.com 2.87% 53.30x
Composition Percentage: The overlap percentage between the Los Angeles News audience and the Web attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Los Angeles News audience is Los Angeles Cluster.

Content Affinity Composition Index
Los Angeles Cluster 0.97% 23.52x
Southern California Tourism 8.93% 21.76x
Southern California Cluster 1.59% 17.55x
Los Angeles Tourism 15.65% 15.35x
Central California Cluster 8.19% 13.96x
San Diego Cluster 17.41% 12.27x
California Universities 6.10% 11.72x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.16% 10.78x
Northern California Cluster 12.44% 10.28x
Assorted Topics (Viral Media, Paid Traffic) 6.33% 10.11x
Composition Percentage: The overlap percentage between the Los Angeles News audience and the Content Affinity attribute.
Index: A comparison of the Los Angeles News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Los Angeles News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male