Dstillery Audiences

LOW BUDGET SHOPPERS

Audience Size: 67.8 Thousand Devices

Explore the Low Budget Shoppers Audience

Below you'll find more information about the Low Budget Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 67.8 thousand unique devices whose actions qualify for the Low Budget Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Low Budget Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Low Budget Shoppers audience is Mailing & Shipping Shoppers.

Interest Composition Index
Mailing & Shipping Shoppers 37.27% 20.83x
Business Logistics Managers 48.65% 13.90x
Big Box Shoppers 29.30% 13.54x
Gift Card Researchers 24.61% 13.22x
Budget Grocery Shoppers 26.03% 12.96x
Drug Store Shoppers 25.75% 12.70x
Budget Mobile Phone Researchers 33.85% 12.68x
Gift Givers 26.74% 12.32x
Bargain Shopping Researchers 20.48% 12.22x
Discount Big Box Shoppers 24.32% 12.12x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Interest attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Low Budget Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Low Budget Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.03% 3.19x
Lane Bryant 0.03% 2.75x
Hollister 0.01% 1.98x
Zumiez 0.02% 1.93x
J. Crew 0.01% 1.90x
Maurices 0.03% 1.88x
Johnston and Murphy 0.02% 1.88x
Gap 0.01% 1.76x
LOFT 0.01% 1.75x
Chicos 0.01% 1.72x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Location attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Low Budget Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Low Budget Shoppers audience is usps.com.

Website Composition Index
usps.com 55.33% 232.29x
boostmobile.com 16.67% 123.71x
theupsstore.com 81.25% 96.28x
cricketwireless.com 20.45% 48.09x
ups.com 3.14% 33.35x
fedex.com 3.11% 26.70x
familydollar.com 2.06% 26.35x
shippingeasy.com 2.15% 25.05x
shopify.com 7.00% 24.95x
dollartree.com 4.64% 22.93x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Web attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Low Budget Shoppers audience is Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).

Content Affinity Composition Index
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.32% 21.70x
Party Suppliers 1.23% 21.33x
Vitamin Shoppers 0.60% 18.91x
Parenting & Children's Activities 1.38% 17.54x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 2.72% 17.14x
Homemade Jewelry & Crafts 0.52% 16.70x
Southern California Tourism 0.46% 16.33x
Chef & Restaurant Resources 0.29% 16.23x
Discount Shopping 0.37% 15.90x
Toys Shopping 0.75% 15.57x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Low Budget Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female