Dstillery Audiences

LOW BUDGET SHOPPERS

Audience Size: 22.8 Thousand Devices

Explore the Low Budget Shoppers Audience

Below you'll find more information about the Low Budget Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 22.8 thousand unique devices whose actions qualify for the Low Budget Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Low Budget Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Low Budget Shoppers audience is Budget Mobile Phone Researchers.

Interest Composition Index
Budget Mobile Phone Researchers 48.89% 17.16x
Turkey Trip Planners 35.56% 12.44x
Budget Grocery Shoppers 12.22% 10.10x
Restaurant News Readers 13.89% 9.88x
Kia Vehicle Shoppers 15.00% 9.56x
Job Seekers 6.11% 9.38x
Department Store Shoppers 9.44% 9.28x
Restaurant Menu Researchers 10.00% 8.79x
Prepaid Smartphone/Wireless Service Researchers 40.00% 8.76x
Unemployment Benefit Researchers 8.33% 8.71x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Interest attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Low Budget Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Low Budget Shoppers audience is Coach.

Location Composition Index
Coach 0.02% 1.91x
White House Black Market 0.04% 1.82x
Zumiez 0.05% 1.80x
Chicos 0.04% 1.72x
H&M 0.04% 1.71x
Express 0.04% 1.64x
Aeropostale 0.04% 1.57x
Old Navy 0.04% 1.47x
Mens Wearhouse 0.04% 1.47x
Buckle 0.04% 1.44x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Location attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Low Budget Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Low Budget Shoppers audience is theupsstore.com.

Website Composition Index
theupsstore.com 87.53% 101.66x
cricketwireless.com 48.98% 76.24x
amazon.com 17.82% 37.73x
playbuzz.com 3.65% 14.22x
rent.com 6.40% 13.67x
firstquarterfinance.com 3.15% 12.86x
affordablehousingonline.com 4.02% 12.57x
apartmentguide.com 4.25% 11.92x
realmenuprices.com 2.47% 11.09x
querysprout.com 4.17% 10.91x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Web attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Low Budget Shoppers audience is Assorted Topics (Horoscopes, Online Arcade Games, Quizzes).

Content Affinity Composition Index
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 3.71% 21.18x
Medical Diagnostics 0.62% 12.00x
Healthy Eating Researchers 0.25% 10.95x
Apartment Hunting 4.63% 10.29x
Trucking 0.51% 8.49x
Chain Restaurants 2.47% 8.44x
Auto Enthusiast Information Researchers 2.57% 8.09x
Foreign Language Education 0.14% 7.85x
People Search 0.82% 7.38x
Niche Dating Websites 1.13% 7.00x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Low Budget Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female