Dstillery Audiences

LOW BUDGET SHOPPERS

Audience Size: 215.4 Thousand Devices

Explore the Low Budget Shoppers Audience

Below you'll find more information about the Low Budget Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 215.4 thousand unique devices whose actions qualify for the Low Budget Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Low Budget Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Low Budget Shoppers audience is Mailing & Shipping Shoppers.

Interest Composition Index
Mailing & Shipping Shoppers 58.85% 33.65x
Budget Mobile Phone Researchers 49.17% 30.52x
Budget Grocery Shoppers 38.88% 28.46x
Retired Health Insurance Researchers 35.54% 26.18x
Business Logistics Managers 55.87% 26.07x
Tax Policy Researchers 46.29% 25.73x
Tax Filers 39.75% 24.00x
Legal Advice Researchers 35.10% 22.80x
Retired Budget Healthcare Shoppers 32.53% 22.76x
Pain Medication Users 41.07% 22.65x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Interest attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Low Budget Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Low Budget Shoppers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.36% 1.14x
Jos A. Bank Clothiers 0.17% 0.86x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Location attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Low Budget Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Low Budget Shoppers audience is aarons.com.

Website Composition Index
aarons.com 14.89% 328.27x
theupsstore.com 13.45% 327.29x
stamps.com 20.44% 306.20x
postofficefinder.org 12.71% 266.82x
freegovernmentcellphones.net 8.38% 236.59x
usps.com 49.83% 206.51x
cricketwireless.com 7.47% 191.82x
usbank.com 7.82% 181.78x
howmuchisit.org 9.86% 165.66x
boostmobile.com 27.62% 131.77x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Web attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Low Budget Shoppers audience is Discount Shopping.

Content Affinity Composition Index
Discount Shopping 8.72% 27.79x
Mobile Phone Networks 6.85% 26.57x
Home Improvement Contractor 2.85% 25.00x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.79% 22.69x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.50% 22.22x
Senior Care 2.48% 19.83x
Toys Shopping 6.72% 18.90x
Celebrity Gossip 4.10% 18.83x
Vitamin Shoppers 8.95% 18.47x
Bird Watching 1.55% 17.19x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Low Budget Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female