Dstillery Audiences

LOW BUDGET SHOPPERS

Audience Size: 290.3 Thousand Devices

Explore the Low Budget Shoppers Audience

Below you'll find more information about the Low Budget Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 290.3 thousand unique devices whose actions qualify for the Low Budget Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Low Budget Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Low Budget Shoppers audience is Mailing & Shipping Shoppers.

Interest Composition Index
Mailing & Shipping Shoppers 52.99% 26.62x
Budget Mobile Phone Researchers 46.36% 22.21x
Business Logistics Managers 52.51% 21.31x
Tax Policy Researchers 42.30% 20.30x
Budget Grocery Shoppers 40.01% 20.27x
Retired Health Insurance Researchers 32.45% 19.37x
Tax Filers 36.00% 18.75x
Pain Medication Users 38.25% 18.30x
Drug Store Shoppers 35.75% 18.23x
Budget Wireless Shoppers 35.75% 18.09x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Interest attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Low Budget Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Low Budget Shoppers audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.02% 2.11x
Columbia 0.02% 1.86x
Brooks Brothers 0.05% 1.74x
Eddie Bauer 0.02% 1.74x
Saint Laurent Paris 0.01% 1.73x
Free People 0.03% 1.64x
Patagonia 0.02% 1.53x
Lululemon 0.07% 1.33x
Kate Spade 0.02% 1.30x
Express 0.03% 1.30x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Location attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Low Budget Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Low Budget Shoppers audience is cricketwireless.com.

Website Composition Index
cricketwireless.com 6.90% 321.56x
aarons.com 15.06% 294.65x
theupsstore.com 12.60% 290.28x
stamps.com 18.13% 288.75x
postofficefinder.org 11.93% 226.24x
freegovernmentcellphones.net 8.31% 185.22x
usps.com 45.72% 183.27x
usbank.com 7.44% 151.05x
howmuchisit.org 9.30% 140.45x
boostmobile.com 27.14% 112.86x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Web attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Low Budget Shoppers audience is As Seen On TV Products.

Content Affinity Composition Index
As Seen On TV Products 0.28% 39.94x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.97% 26.87x
Mobile Phone Networks 6.68% 25.86x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.75% 24.59x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.39% 23.84x
Survey Websites 0.14% 23.25x
Discount Shopping 7.90% 22.89x
Home Improvement Contractor 2.66% 21.00x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.39% 20.93x
Flags & Trump 0.15% 20.72x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Low Budget Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female