Dstillery Audiences

LOW BUDGET SHOPPERS

Audience Size: 41.6 Thousand Devices

Explore the Low Budget Shoppers Audience

Below you'll find more information about the Low Budget Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 41.6 thousand unique devices whose actions qualify for the Low Budget Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Low Budget Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Low Budget Shoppers audience is Mailing & Shipping Shoppers.

Interest Composition Index
Mailing & Shipping Shoppers 41.28% 21.03x
Big Box Shoppers 37.23% 16.07x
Discount Big Box Shoppers 28.94% 14.12x
Online Home Decor Shoppers 22.34% 13.37x
Hardware Shoppers 25.32% 13.34x
Heartburn Sufferers 23.19% 12.64x
Budget Mobile Phone Researchers 37.87% 12.61x
Sale Seekers 23.19% 12.53x
Career Focused Individuals 22.13% 12.51x
Orlando Activities Researchers 19.36% 12.38x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Interest attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Low Budget Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Low Budget Shoppers audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.07% 3.64x
Victoria's Secret 0.09% 3.13x
Old Navy 0.09% 2.73x
LOFT 0.05% 2.71x
Express 0.05% 2.39x
Gymboree 0.04% 2.12x
American Eagle Outfitters 0.04% 2.07x
Talbots 0.02% 1.98x
Coach 0.02% 1.91x
Hollister 0.02% 1.90x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Location attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Low Budget Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Low Budget Shoppers audience is theupsstore.com.

Website Composition Index
theupsstore.com 85.72% 105.08x
cricketwireless.com 28.69% 50.01x
cvs.com 6.03% 26.56x
answers.yahoo.com 6.42% 25.82x
barnesandnoble.com 3.27% 23.98x
fingerhut.com 3.16% 21.02x
shareasale-analytics.com 2.94% 20.78x
partycity.com 9.19% 19.38x
bestblackfriday.com 2.43% 19.05x
autoanything.com 2.24% 18.17x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Web attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Low Budget Shoppers audience is Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews).

Content Affinity Composition Index
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 1.13% 22.41x
African-American Hair 0.63% 21.22x
Diet & Weight Loss 0.86% 18.37x
Furniture Shopping 1.17% 17.39x
Corporate Employment Pages 0.63% 16.24x
Auto Tires & Parts Repair Researchers 0.32% 14.30x
Women Shoppers 0.45% 13.60x
Promo Codes 0.45% 13.32x
Pet Supplies 0.32% 13.26x
Parenting & Children's Activities 0.54% 13.11x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Low Budget Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female