Dstillery Audiences

LOW BUDGET SHOPPERS

Audience Size: 120.3 Thousand Devices

Explore the Low Budget Shoppers Audience

Below you'll find more information about the Low Budget Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 120.3 thousand unique devices whose actions qualify for the Low Budget Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Low Budget Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Low Budget Shoppers audience is Mailing & Shipping Shoppers.

Interest Composition Index
Mailing & Shipping Shoppers 35.51% 17.19x
Business Logistics Managers 44.70% 14.33x
Gift Card Researchers 26.32% 12.22x
Big Box Shoppers 27.07% 11.39x
Discount Big Box Shoppers 24.98% 11.34x
Budget Grocery Shoppers 23.98% 11.33x
Budget Mobile Phone Researchers 28.57% 11.19x
Pain Medication Users 23.22% 10.77x
Bargain Shopping Researchers 20.72% 10.73x
Retired Health Insurance Researchers 22.56% 10.50x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Interest attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Low Budget Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Low Budget Shoppers audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.02% 3.71x
Lane Bryant 0.03% 3.05x
Gap 0.02% 2.85x
Aeropostale 0.02% 2.76x
Johnston and Murphy 0.02% 1.88x
Zara 0.01% 1.84x
Buckle 0.01% 1.74x
Mens Wearhouse 0.02% 1.40x
J. Crew 0.01% 1.35x
Talbots 0.01% 1.32x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Location attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Low Budget Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Low Budget Shoppers audience is usbank.com.

Website Composition Index
usbank.com 8.05% 172.54x
usps.com 48.99% 151.78x
howmuchisit.org 12.20% 149.57x
theupsstore.com 70.38% 73.57x
cricketwireless.com 19.23% 39.81x
boostmobile.com 20.96% 35.42x
amazon.com 21.11% 31.62x
onthebright.com 1.25% 27.49x
etsy.com 1.31% 27.16x
baseballessential.com 1.44% 25.39x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Web attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Low Budget Shoppers audience is Assorted Topics (Horoscopes, Online Arcade Games, Quizzes).

Content Affinity Composition Index
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 10.34% 21.91x
Discount Shopping 0.51% 18.69x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.49% 17.39x
Vitamin Shoppers 1.77% 15.50x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.64% 14.99x
Holiday Gifts 0.30% 14.66x
Paper & Packaging 0.17% 13.42x
Mobile Phone Networks 1.13% 12.51x
Costumes 0.17% 12.20x
Cheerleading 0.39% 12.05x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Low Budget Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female