Dstillery Audiences

LOW BUDGET SHOPPERS

Audience Size: 77.4 Thousand Devices

Explore the Low Budget Shoppers Audience

Below you'll find more information about the Low Budget Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 77.4 thousand unique devices whose actions qualify for the Low Budget Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Low Budget Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Low Budget Shoppers audience is Mailing & Shipping Shoppers.

Interest Composition Index
Mailing & Shipping Shoppers 36.79% 13.72x
Business Logistics Managers 45.99% 12.20x
Gift Card Researchers 29.36% 10.69x
Big Box Shoppers 30.19% 9.71x
Discount Big Box Shoppers 27.95% 9.61x
Gift Givers 27.83% 9.36x
Budget Grocery Shoppers 27.59% 9.30x
Budget Mobile Phone Researchers 31.13% 9.24x
Ink & Toner Shoppers 26.53% 8.93x
Tax Policy Researchers 26.06% 8.68x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Interest attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Low Budget Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Low Budget Shoppers audience is Zumiez.

Location Composition Index
Zumiez 0.03% 4.03x
Banana Republic 0.03% 3.82x
Saint Laurent Paris 0.02% 3.71x
Gymboree 0.02% 3.62x
Mens Wearhouse 0.05% 3.50x
Hollister 0.02% 3.41x
Johnston and Murphy 0.02% 1.88x
The Childrens Place 0.02% 1.82x
Talbots 0.01% 1.66x
Aeropostale 0.01% 1.54x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Location attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Low Budget Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Low Budget Shoppers audience is usps.com.

Website Composition Index
usps.com 52.76% 168.08x
howmuchisit.org 12.71% 162.37x
theupsstore.com 76.39% 74.33x
boostmobile.com 18.75% 43.58x
cricketwireless.com 17.63% 42.69x
360daily.com 1.81% 26.42x
ups.com 2.51% 22.70x
shippingeasy.com 2.17% 21.93x
postallocations.com 3.77% 19.47x
afterpay.com 1.22% 18.04x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Web attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Low Budget Shoppers audience is Discount Shopping.

Content Affinity Composition Index
Discount Shopping 0.42% 19.40x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.47% 17.18x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.59% 16.93x
Holiday Gifts 0.28% 16.43x
Senior Care 0.28% 15.75x
Arts & Crafts 0.28% 14.58x
Homemade Jewelry & Crafts 0.92% 13.26x
Cheerleading 0.33% 12.96x
Party Suppliers 2.39% 12.34x
Holistic Medicine 0.19% 11.99x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Low Budget Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female