Dstillery Audiences

LOW BUDGET SHOPPERS

Audience Size: 98.6 Thousand Devices

Explore the Low Budget Shoppers Audience

Below you'll find more information about the Low Budget Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 98.6 thousand unique devices whose actions qualify for the Low Budget Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Low Budget Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Low Budget Shoppers audience is Mailing & Shipping Shoppers.

Interest Composition Index
Mailing & Shipping Shoppers 44.11% 20.44x
Business Logistics Managers 49.23% 15.37x
Discount Big Box Shoppers 31.93% 14.16x
Budget Grocery Shoppers 31.01% 14.15x
Gift Card Researchers 30.09% 13.93x
Big Box Shoppers 32.55% 13.58x
Generic Prescription Drug Shoppers 29.48% 13.08x
Bargain Shopping Researchers 25.69% 12.92x
Retired Health Insurance Researchers 27.64% 12.75x
Drug Store Shoppers 28.66% 12.69x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Interest attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Low Budget Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Low Budget Shoppers audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.03% 4.72x
Saint Laurent Paris 0.02% 3.71x
Lane Bryant 0.02% 3.47x
Victoria's Secret 0.03% 2.85x
The Childrens Place 0.02% 2.37x
Journeys 0.02% 2.32x
Johnston and Murphy 0.02% 1.88x
Zara 0.01% 1.84x
Buckle 0.01% 1.74x
Gap 0.01% 1.73x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Location attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Low Budget Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Low Budget Shoppers audience is usps.com.

Website Composition Index
usps.com 47.13% 188.90x
usbank.com 9.04% 173.86x
howmuchisit.org 12.45% 164.82x
theupsstore.com 56.77% 85.56x
boostmobile.com 23.12% 41.65x
amazon.com 19.98% 39.31x
etsy.com 1.89% 34.44x
shippingeasy.com 2.05% 34.19x
cricketwireless.com 14.80% 32.74x
onthebright.com 2.06% 31.04x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Web attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Low Budget Shoppers audience is Assorted Topics (Horoscopes, Online Arcade Games, Quizzes).

Content Affinity Composition Index
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 11.35% 23.28x
Discount Shopping 0.84% 22.32x
Mobile Phone Networks 2.05% 16.97x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.99% 16.49x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.57% 15.83x
Vitamin Shoppers 2.57% 15.57x
Paper & Packaging 0.29% 15.29x
Holiday Gifts 0.41% 14.93x
Senior Care 0.51% 14.60x
Cheerleading 0.64% 14.04x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Low Budget Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female