Dstillery Audiences

LOW BUDGET SHOPPERS

Audience Size: 117.1 Thousand Devices

Explore the Low Budget Shoppers Audience

Below you'll find more information about the Low Budget Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 117.1 thousand unique devices whose actions qualify for the Low Budget Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Low Budget Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Low Budget Shoppers audience is Mailing & Shipping Shoppers.

Interest Composition Index
Mailing & Shipping Shoppers 69.86% 28.72x
Budget Grocery Shoppers 59.06% 25.24x
Big Box Shoppers 63.30% 24.35x
Retired Health Insurance Researchers 54.68% 24.08x
Budget Mobile Phone Researchers 62.93% 23.52x
Tax Policy Researchers 57.92% 22.36x
Business Logistics Managers 63.88% 21.93x
Tax Filers 52.13% 21.59x
Pain Medication Users 54.49% 21.22x
Orlando Activities Researchers 47.20% 21.18x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Interest attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Low Budget Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Low Budget Shoppers audience is REI.

Location Composition Index
REI 0.03% 2.38x
Zumiez 0.07% 1.27x
H&M 0.06% 1.23x
J. Crew 0.02% 1.22x
Aeropostale 0.05% 1.20x
Buckle 0.26% 1.18x
Forever 21 0.04% 1.18x
American Eagle Outfitters 0.05% 1.14x
Lululemon 0.03% 1.00x
Ann Taylor 0.02% 0.97x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Location attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Low Budget Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Low Budget Shoppers audience is stamps.com.

Website Composition Index
stamps.com 22.46% 382.48x
usps.com 50.80% 294.08x
bbb.org 7.58% 96.03x
bitlanders.com 4.22% 88.00x
sportrider.com 3.44% 78.05x
thisphone.us 3.40% 75.31x
enterprise.com 10.46% 74.22x
ucomparehealthcare.com 4.79% 72.60x
truevalue.com 3.94% 71.67x
findthecompany.com 3.87% 68.67x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Web attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Low Budget Shoppers audience is As Seen On TV Products.

Content Affinity Composition Index
As Seen On TV Products 0.26% 59.32x
Survey Websites 0.22% 46.60x
Discount Shopping 8.48% 46.30x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 1.07% 45.67x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.70% 42.44x
Home Improvement Contractor 2.76% 42.38x
Rural Living 0.28% 41.25x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.65% 40.15x
Flags & Trump 0.22% 39.60x
Assorted Topics (Cooking, Games, Viral Media) 0.31% 39.14x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Low Budget Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female