Dstillery Audiences

LOW BUDGET SHOPPERS

Audience Size: 34.2 Thousand Devices

Explore the Low Budget Shoppers Audience

Below you'll find more information about the Low Budget Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 34.2 thousand unique devices whose actions qualify for the Low Budget Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Low Budget Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Low Budget Shoppers audience is Mailing & Shipping Shoppers.

Interest Composition Index
Mailing & Shipping Shoppers 26.02% 18.66x
Budget Mobile Phone Researchers 42.98% 16.40x
Big Box Shoppers 22.81% 13.42x
Discount Big Box Shoppers 19.30% 12.92x
Hardware Shoppers 15.50% 12.36x
Heartburn Sufferers 15.20% 12.24x
Unemployment Benefit Researchers 19.59% 12.14x
Orlando Activities Researchers 10.53% 11.89x
Seasonal Allergy Sufferers 18.42% 11.16x
Budget Grocery Shoppers 18.13% 10.97x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Interest attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Low Budget Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Low Budget Shoppers audience is Gymboree.

Location Composition Index
Gymboree 0.04% 2.12x
Chicos 0.06% 2.05x
J. Crew 0.03% 1.97x
Jos A. Bank Clothiers 0.03% 1.91x
Coach 0.02% 1.91x
Johnston and Murphy 0.02% 1.88x
Hollister 0.03% 1.65x
Forever 21 0.03% 1.65x
Dressbarn 0.03% 1.60x
Aeropostale 0.02% 1.44x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Location attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Low Budget Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Low Budget Shoppers audience is theupsstore.com.

Website Composition Index
theupsstore.com 86.64% 111.64x
cricketwireless.com 38.34% 62.94x
partycity.com 4.45% 19.41x
hotels.com 2.91% 18.38x
amazon.com 29.35% 15.48x
mediavine.com 4.52% 15.47x
zaxbys.com 3.01% 14.92x
wayfair.com 20.34% 14.67x
sohh.com 2.59% 13.97x
myfoodandfamily.com 3.01% 13.88x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Web attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Low Budget Shoppers audience is Diet & Weight Loss.

Content Affinity Composition Index
Diet & Weight Loss 0.64% 18.05x
Paleo & Keto Diet Enthusiasts 0.41% 13.88x
Law School 1.00% 13.64x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 10.79% 13.62x
Pet Forums 1.41% 12.05x
Healthy Eating Researchers 0.25% 10.95x
Chain Restaurants 5.22% 10.87x
Home Remodeling 0.41% 10.04x
Video Content Sites 0.35% 9.84x
Minnesota Community Business Cluster 0.29% 9.46x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Low Budget Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female