Dstillery Audiences

LOW BUDGET SHOPPERS

Audience Size: 113.7 Thousand Devices

Explore the Low Budget Shoppers Audience

Below you'll find more information about the Low Budget Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 113.7 thousand unique devices whose actions qualify for the Low Budget Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Low Budget Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Low Budget Shoppers audience is Mailing & Shipping Shoppers.

Interest Composition Index
Mailing & Shipping Shoppers 50.93% 23.89x
Business Logistics Managers 52.97% 18.87x
Budget Grocery Shoppers 39.97% 17.99x
Big Box Shoppers 41.35% 16.85x
Retired Health Insurance Researchers 36.23% 16.62x
Discount Big Box Shoppers 37.04% 16.45x
Budget Mobile Phone Researchers 41.19% 16.10x
Generic Prescription Drug Shoppers 36.31% 16.00x
Tax Policy Researchers 37.94% 15.74x
Legal Advice Researchers 33.79% 15.71x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Interest attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Low Budget Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Low Budget Shoppers audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.02% 3.71x
Ann Taylor 0.02% 2.28x
Gap 0.07% 2.04x
Johnston and Murphy 0.02% 1.88x
Kate Spade 0.02% 1.78x
Carhartt 0.23% 1.35x
H&M 0.03% 1.34x
Gymboree 0.02% 1.32x
Jos A. Bank Clothiers 0.02% 1.19x
Zumiez 0.03% 1.19x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Location attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Low Budget Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Low Budget Shoppers audience is stamps.com.

Website Composition Index
stamps.com 19.85% 369.28x
usps.com 47.43% 186.69x
usbank.com 7.93% 175.05x
howmuchisit.org 10.85% 157.96x
theupsstore.com 45.89% 84.29x
boostmobile.com 25.68% 41.89x
amazon.com 16.65% 37.60x
homemetry.com 2.30% 37.45x
etsy.com 2.08% 33.89x
ripoffreport.com 2.10% 33.26x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Web attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Low Budget Shoppers audience is Discount Shopping.

Content Affinity Composition Index
Discount Shopping 3.33% 41.17x
Home Improvement Contractor 0.88% 36.44x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.37% 36.30x
Home Printing 0.47% 30.27x
Mobile Phone Networks 3.41% 22.36x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.97% 22.33x
Consumer Rewards 0.21% 22.30x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.21% 21.22x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 10.45% 20.86x
Shopping Catalogs 2.00% 20.08x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Low Budget Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female