Dstillery Audiences

LOW BUDGET SHOPPERS

Audience Size: 55.1 Thousand Devices

Explore the Low Budget Shoppers Audience

Below you'll find more information about the Low Budget Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 55.1 thousand unique devices whose actions qualify for the Low Budget Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Low Budget Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Low Budget Shoppers audience is Mailing & Shipping Shoppers.

Interest Composition Index
Mailing & Shipping Shoppers 38.92% 21.07x
Big Box Shoppers 32.79% 14.49x
Discount Big Box Shoppers 27.39% 14.07x
Gift Card Researchers 26.67% 13.82x
Budget Grocery Shoppers 27.75% 13.55x
Budget Mobile Phone Researchers 37.84% 13.25x
Bargain Shopping Researchers 22.52% 13.20x
Online Home Decor Shoppers 21.26% 12.81x
Business Logistics Managers 41.44% 12.72x
Food Delivery Service Users 9.19% 12.71x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Interest attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Low Budget Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Low Budget Shoppers audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.90x
Johnston and Murphy 0.02% 1.88x
LOFT 0.01% 1.75x
The Childrens Place 0.02% 1.75x
Talbots 0.01% 1.66x
Buckle 0.01% 1.30x
Express 0.01% 1.26x
Journeys 0.01% 0.89x
Victoria's Secret 0.01% 0.83x
Carhartt 0.04% 0.63x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Location attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Low Budget Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Low Budget Shoppers audience is usps.com.

Website Composition Index
usps.com 51.30% 304.95x
theupsstore.com 83.91% 98.85x
boostmobile.com 17.49% 75.42x
cricketwireless.com 22.09% 40.89x
shopify.com 5.96% 31.15x
bing.com 3.25% 30.56x
shippingeasy.com 2.26% 24.37x
dollartree.com 3.18% 23.01x
justanswer.com 2.68% 20.20x
careerbuilder.com 2.69% 19.75x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Web attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Low Budget Shoppers audience is Party Suppliers.

Content Affinity Composition Index
Party Suppliers 0.75% 28.15x
African-American Hair 1.15% 21.42x
Toys Shopping 0.72% 20.56x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 2.19% 19.47x
Fashion & Retail 1.18% 17.71x
Dental Health 0.57% 16.47x
Women Shoppers 1.26% 14.31x
Promo Codes 0.79% 13.91x
Law School 1.90% 13.86x
Parenting & Children's Activities 0.86% 13.42x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Low Budget Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female