Dstillery Audiences

LOW BUDGET SHOPPERS

Audience Size: 125.1 Thousand Devices

Explore the Low Budget Shoppers Audience

Below you'll find more information about the Low Budget Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 125.1 thousand unique devices whose actions qualify for the Low Budget Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Low Budget Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Low Budget Shoppers audience is Mailing & Shipping Shoppers.

Interest Composition Index
Mailing & Shipping Shoppers 58.68% 20.84x
Budget Grocery Shoppers 45.27% 17.71x
Budget Mobile Phone Researchers 48.73% 17.18x
Big Box Shoppers 48.22% 17.00x
Retired Health Insurance Researchers 43.39% 16.68x
Business Logistics Managers 59.94% 16.29x
Legal Advice Researchers 37.71% 15.54x
Bargain Shopping Researchers 38.16% 15.51x
Tax Policy Researchers 45.37% 15.33x
Orlando Activities Researchers 36.08% 15.03x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Interest attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Low Budget Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Low Budget Shoppers audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.02% 3.71x
Johnston and Murphy 0.02% 1.88x
Belk 0.02% 1.79x
Kate Spade 0.03% 1.65x
Coach 0.05% 1.54x
Brooks Brothers 0.03% 1.48x
Ralph Lauren 0.02% 1.37x
Lane Bryant 0.04% 1.30x
Ann Taylor 0.02% 1.30x
Carhartt 0.30% 1.29x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Location attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Low Budget Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Low Budget Shoppers audience is stamps.com.

Website Composition Index
stamps.com 20.42% 331.04x
usps.com 48.11% 180.58x
usbank.com 7.46% 170.74x
howmuchisit.org 9.59% 155.82x
theupsstore.com 37.04% 79.26x
bbb.org 3.30% 70.49x
enterprise.com 4.47% 61.37x
ucomparehealthcare.com 2.43% 57.00x
harborfreight.com 4.56% 55.81x
dingit.tv 3.14% 55.04x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Web attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Low Budget Shoppers audience is Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding).

Content Affinity Composition Index
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.67% 44.85x
Discount Shopping 5.22% 39.60x
Home Improvement Contractor 1.61% 37.14x
Rural Living 0.20% 35.33x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.41% 34.11x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.69% 33.71x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.38% 33.30x
Cars, Travel & Food 0.47% 27.52x
Home Printing 0.62% 27.30x
Flags & Trump 0.14% 26.67x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Low Budget Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female