Dstillery Audiences

LOW BUDGET SHOPPERS

Audience Size: 370.6 Thousand Devices

Explore the Low Budget Shoppers Audience

Below you'll find more information about the Low Budget Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 370.6 thousand unique devices whose actions qualify for the Low Budget Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Low Budget Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Low Budget Shoppers audience is Mailing & Shipping Shoppers.

Interest Composition Index
Mailing & Shipping Shoppers 49.38% 21.79x
Budget Mobile Phone Researchers 48.41% 20.18x
Tax Policy Researchers 42.32% 17.93x
Budget Wireless Shoppers 35.98% 16.62x
Budget Grocery Shoppers 33.51% 16.50x
Tax Filers 34.05% 16.44x
Business Logistics Managers 41.16% 16.38x
Mortgage Researchers 37.80% 15.92x
Drug Store Shoppers 33.52% 15.63x
Prepaid Smartphone Shoppers 39.33% 15.37x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Interest attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Low Budget Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Low Budget Shoppers audience is Chicos.

Location Composition Index
Chicos 0.04% 1.34x
Brooks Brothers 0.03% 1.25x
Carhartt 0.19% 1.22x
Gymboree 0.02% 1.21x
The Childrens Place 0.04% 1.12x
Lululemon 0.03% 1.07x
American Apparel 0.02% 0.92x
J. Crew 0.02% 0.90x
Gap 0.06% 0.86x
Urban Outfitters 0.03% 0.86x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Location attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Low Budget Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Low Budget Shoppers audience is cricketwireless.com.

Website Composition Index
cricketwireless.com 8.98% 303.76x
stamps.com 7.32% 262.97x
aarons.com 21.19% 233.01x
theupsstore.com 15.62% 220.61x
postofficefinder.org 12.15% 188.97x
freegovernmentcellphones.net 8.36% 184.02x
usps.com 37.81% 138.26x
usbank.com 7.81% 128.32x
howmuchisit.org 9.34% 109.28x
greendot.com 2.09% 104.13x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Web attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Low Budget Shoppers audience is Mobile Phone Networks.

Content Affinity Composition Index
Mobile Phone Networks 6.61% 22.29x
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.18% 22.13x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.83% 20.37x
Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.44% 18.64x
Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) 0.84% 18.13x
Assorted Topics #11750 (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.85% 17.69x
Discount Shopping 8.86% 16.79x
Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) 0.57% 16.58x
Home Improvement Contractor 2.95% 15.12x
Vitamin Shoppers 8.13% 14.94x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Low Budget Shoppers audience resonates most for the following age and income brackets.
Age
25-34
Income
$50,000-$74,999