Dstillery Audiences

LOW BUDGET SHOPPERS

Audience Size: 158.8 Thousand Devices

Explore the Low Budget Shoppers Audience

Below you'll find more information about the Low Budget Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 158.8 thousand unique devices whose actions qualify for the Low Budget Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Low Budget Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Low Budget Shoppers audience is Mailing & Shipping Shoppers.

Interest Composition Index
Mailing & Shipping Shoppers 64.53% 29.12x
Budget Grocery Shoppers 47.44% 26.19x
Budget Mobile Phone Researchers 53.96% 26.11x
Big Box Shoppers 50.75% 26.03x
Retired Health Insurance Researchers 42.47% 23.70x
Business Logistics Managers 57.09% 23.64x
Tax Policy Researchers 51.41% 22.76x
Legal Advice Researchers 38.65% 21.63x
Tax Filers 45.06% 21.33x
Orlando Activities Researchers 38.55% 21.21x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Interest attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Low Budget Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Low Budget Shoppers audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.01% 2.67x
LL Bean 0.02% 2.29x
Belk 0.02% 2.04x
Talbots 0.08% 1.78x
Carhartt 0.02% 1.60x
Intermix 0.02% 1.50x
Charlotte Russe 0.07% 1.45x
Jos A. Bank Clothiers 0.37% 1.39x
Chicos 0.07% 1.29x
Lululemon 0.06% 1.28x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Location attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Low Budget Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Low Budget Shoppers audience is aarons.com.

Website Composition Index
aarons.com 13.75% 314.79x
theupsstore.com 12.71% 311.59x
stamps.com 21.05% 265.84x
postofficefinder.org 12.42% 261.26x
usps.com 50.02% 193.65x
usbank.com 7.49% 177.56x
howmuchisit.org 9.72% 166.24x
creditcardpayment.net 3.86% 116.05x
hours-locations.com 2.83% 79.85x
countyoffice.org 2.87% 78.29x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Web attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Low Budget Shoppers audience is As Seen On TV Products.

Content Affinity Composition Index
As Seen On TV Products 0.29% 41.99x
Assorted Topics (Insurance, Travel, Viral Media) 0.09% 41.07x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 1.12% 34.64x
Discount Shopping 8.82% 32.17x
ISPs & Local Services 0.14% 31.11x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.75% 30.38x
Survey Websites 0.19% 30.18x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.77% 29.76x
Flags & Trump 0.22% 29.65x
Home Improvement Contractor 2.89% 28.79x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Low Budget Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female