Dstillery Audiences

LOW BUDGET SHOPPERS

Audience Size: 24.5 Thousand Devices

Explore the Low Budget Shoppers Audience

Below you'll find more information about the Low Budget Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 24.5 thousand unique devices whose actions qualify for the Low Budget Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Low Budget Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Low Budget Shoppers audience is Mailing & Shipping Shoppers.

Interest Composition Index
Mailing & Shipping Shoppers 18.60% 15.51x
Budget Mobile Phone Researchers 40.70% 14.74x
Unemployment Benefit Researchers 19.38% 13.00x
Home Goods Supercenter Shoppers 15.89% 11.32x
Gift Card Researchers 15.89% 11.27x
Big Box Shoppers 18.60% 10.96x
Discount Big Box Shoppers 14.73% 10.36x
Price Conscious Grocery Shoppers 13.18% 9.98x
Prepaid Smartphone Shoppers 13.95% 9.81x
Thai Food Enthusiasts 16.28% 9.70x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Interest attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Low Budget Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Low Budget Shoppers audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.03% 1.99x
White House Black Market 0.03% 1.99x
J. Crew 0.03% 1.97x
Maurices 0.08% 1.93x
Coach 0.02% 1.91x
Chicos 0.03% 1.89x
Johnston and Murphy 0.02% 1.88x
Buckle 0.03% 1.68x
Journeys 0.04% 1.58x
Old Navy 0.03% 1.48x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Location attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Low Budget Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Low Budget Shoppers audience is theupsstore.com.

Website Composition Index
theupsstore.com 86.77% 96.66x
cricketwireless.com 44.86% 63.53x
boostmobile.com 14.14% 58.58x
amazon.com 21.62% 16.33x
arkadiumarena.com 3.88% 13.11x
firstquarterfinance.com 4.90% 11.35x
m.ebay.com 2.48% 10.83x
rentals.com 4.24% 10.36x
wayfair.com 5.92% 10.29x
affordablehousingonline.com 4.50% 10.23x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Web attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Low Budget Shoppers audience is Assorted Topics (Horoscopes, Online Arcade Games, Quizzes).

Content Affinity Composition Index
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 8.06% 15.24x
Healthy Eating Researchers 0.25% 10.95x
Chain Restaurants 3.64% 9.18x
Appliances & Reviews 2.17% 8.40x
Pet Forums 0.93% 8.29x
Career Cluster A 0.39% 8.26x
Foreign Language Education 0.14% 7.85x
Law School 0.46% 7.73x
Beer, Wine & Alcohol 0.31% 7.64x
Home Remodeling 0.31% 7.46x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Low Budget Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female