Dstillery Audiences

LOW BUDGET SHOPPERS

Audience Size: 328.6 Thousand Devices

Explore the Low Budget Shoppers Audience

Below you'll find more information about the Low Budget Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 328.6 thousand unique devices whose actions qualify for the Low Budget Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Low Budget Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Low Budget Shoppers audience is Mailing & Shipping Shoppers.

Interest Composition Index
Mailing & Shipping Shoppers 51.71% 24.68x
Budget Mobile Phone Researchers 49.12% 21.59x
Business Logistics Managers 44.79% 19.92x
Tax Policy Researchers 42.12% 19.34x
Budget Wireless Shoppers 36.30% 17.76x
Budget Grocery Shoppers 34.41% 17.57x
Tax Filers 35.09% 17.53x
Mortgage Researchers 38.09% 16.90x
Drug Store Shoppers 34.79% 16.87x
Pain Medication Users 38.01% 16.32x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Interest attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Low Budget Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Low Budget Shoppers audience is Armani.

Location Composition Index
Armani 0.02% 1.31x
Carhartt 0.20% 1.24x
American Eagle Outfitters 0.05% 1.18x
Lane Bryant 0.04% 1.18x
Old Navy 0.05% 1.13x
Talbots 0.04% 0.99x
Journeys 0.02% 0.97x
H&M 0.02% 0.93x
Chicos 0.04% 0.93x
Zumiez 0.02% 0.87x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Location attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Low Budget Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Low Budget Shoppers audience is cricketwireless.com.

Website Composition Index
cricketwireless.com 8.15% 311.38x
aarons.com 18.78% 265.24x
stamps.com 13.59% 258.10x
theupsstore.com 14.76% 253.22x
postofficefinder.org 12.89% 194.73x
freegovernmentcellphones.net 8.77% 185.65x
usps.com 45.22% 146.69x
usbank.com 8.02% 133.53x
greendot.com 2.27% 122.41x
howmuchisit.org 9.87% 120.53x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Web attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Low Budget Shoppers audience is Mobile Phone Networks.

Content Affinity Composition Index
Mobile Phone Networks 6.56% 21.97x
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.28% 21.80x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.78% 20.90x
Assorted Topics #11750 (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.88% 20.19x
Discount Shopping 9.01% 19.11x
Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) 0.85% 18.40x
Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.36% 18.13x
Home Improvement Contractor 3.06% 17.86x
Assorted Topics #11250 (Cooking, Games, Viral Media) 0.29% 15.60x
Vitamin Shoppers 8.36% 15.54x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Low Budget Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female