Dstillery Audiences

LOW BUDGET SHOPPERS

Audience Size: 67.5 Thousand Devices

Explore the Low Budget Shoppers Audience

Below you'll find more information about the Low Budget Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 67.5 thousand unique devices whose actions qualify for the Low Budget Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Low Budget Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Low Budget Shoppers audience is Mailing & Shipping Shoppers.

Interest Composition Index
Mailing & Shipping Shoppers 43.11% 21.77x
Big Box Shoppers 36.12% 15.30x
Discount Big Box Shoppers 29.32% 14.23x
Online Home Decor Shoppers 23.50% 13.41x
Orlando Activities Researchers 20.78% 12.95x
Gift Card Researchers 26.41% 12.93x
Sale Seekers 24.27% 12.90x
Budget Mobile Phone Researchers 38.83% 12.73x
Heartburn Sufferers 24.08% 12.65x
Budget Grocery Shoppers 25.83% 12.12x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Interest attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Low Budget Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Low Budget Shoppers audience is Chicos.

Location Composition Index
Chicos 0.04% 2.78x
J. Crew 0.01% 1.90x
The Childrens Place 0.02% 1.88x
Johnston and Murphy 0.02% 1.88x
Jos A. Bank Clothiers 0.02% 1.86x
Journeys 0.02% 1.76x
Gap 0.02% 1.69x
LOFT 0.02% 1.49x
White House Black Market 0.02% 1.37x
Express 0.01% 1.26x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Location attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Low Budget Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Low Budget Shoppers audience is usps.com.

Website Composition Index
usps.com 44.85% 382.47x
boostmobile.com 15.16% 117.47x
theupsstore.com 85.90% 95.89x
cricketwireless.com 24.69% 41.84x
bing.com 4.17% 39.81x
shopify.com 4.83% 36.72x
intelius.com 3.47% 22.78x
cvs.com 8.94% 22.63x
letgo.com 2.48% 21.64x
officedepot.com 4.26% 21.50x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Web attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Low Budget Shoppers audience is Toys Shopping.

Content Affinity Composition Index
Toys Shopping 0.73% 26.35x
Fashion & Retail 0.85% 22.83x
African-American Hair 0.97% 22.50x
Parenting & Children's Activities 1.01% 16.96x
Shoes & Accessories 0.45% 16.72x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 1.50% 16.35x
Shopping Catalogs 0.45% 16.22x
Dental Health 0.53% 15.95x
Car Keys, Locks & Remotes 0.36% 15.81x
Women Shoppers 0.97% 15.52x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Low Budget Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female