Dstillery Audiences

LOW BUDGET SHOPPERS

Audience Size: 170 Thousand Devices

Explore the Low Budget Shoppers Audience

Below you'll find more information about the Low Budget Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 170 thousand unique devices whose actions qualify for the Low Budget Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Low Budget Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Low Budget Shoppers audience is Mailing & Shipping Shoppers.

Interest Composition Index
Mailing & Shipping Shoppers 63.51% 26.97x
Budget Mobile Phone Researchers 53.20% 24.60x
Business Logistics Managers 53.31% 24.00x
Budget Grocery Shoppers 43.68% 23.79x
Tax Policy Researchers 48.94% 22.01x
Retired Health Insurance Researchers 41.06% 21.36x
Tax Filers 43.74% 20.55x
Pain Medication Users 45.36% 19.59x
Credit Union Researchers 41.49% 19.27x
Legal Advice Researchers 36.87% 19.16x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Interest attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Low Budget Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Low Budget Shoppers audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.01% 2.67x
Aeropostale 0.09% 1.66x
REI 0.03% 1.63x
Club Monaco 0.03% 1.52x
Talbots 0.07% 1.49x
Johnston and Murphy 0.17% 1.38x
Lane Bryant 0.05% 1.28x
Gymboree 0.07% 1.24x
Chicos 0.08% 1.22x
Madewell 0.03% 1.22x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Location attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Low Budget Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Low Budget Shoppers audience is aarons.com.

Website Composition Index
aarons.com 14.59% 312.11x
theupsstore.com 13.39% 309.15x
stamps.com 20.64% 272.70x
postofficefinder.org 12.75% 255.35x
freegovernmentcellphones.net 8.08% 242.31x
usps.com 50.34% 192.29x
usbank.com 7.64% 175.87x
howmuchisit.org 9.92% 160.98x
cricketwireless.com 7.56% 118.31x
creditcardpayment.net 3.80% 108.33x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Web attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Low Budget Shoppers audience is As Seen On TV Products.

Content Affinity Composition Index
As Seen On TV Products 0.35% 36.12x
Assorted Topics (Insurance, Travel, Viral Media) 0.11% 33.43x
ISPs & Local Services 0.17% 28.17x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.63% 25.96x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.74% 25.89x
Discount Shopping 10.27% 25.34x
Home Improvement Contractor 3.44% 25.24x
Credit Unions & Consumer Protection 0.45% 23.38x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.16% 23.12x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.51% 23.00x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Low Budget Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female