Dstillery Audiences

LOW BUDGET SHOPPERS

Audience Size: 129.3 Thousand Devices

Explore the Low Budget Shoppers Audience

Below you'll find more information about the Low Budget Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 129.3 thousand unique devices whose actions qualify for the Low Budget Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Low Budget Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Low Budget Shoppers audience is Mailing & Shipping Shoppers.

Interest Composition Index
Mailing & Shipping Shoppers 61.63% 28.00x
Budget Grocery Shoppers 51.23% 23.48x
Retired Health Insurance Researchers 48.14% 22.88x
Big Box Shoppers 54.01% 22.58x
Budget Mobile Phone Researchers 54.77% 22.18x
Business Logistics Managers 57.75% 21.75x
Tax Policy Researchers 49.50% 20.83x
Auto Insurance Shoppers 43.22% 20.23x
Legal Advice Researchers 42.98% 20.15x
Bargain Shopping Researchers 42.73% 20.02x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Interest attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Low Budget Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Low Budget Shoppers audience is Bonobos.

Location Composition Index
Bonobos 0.04% 5.76x
Express Outlets 0.02% 3.15x
REI 0.02% 2.15x
Mens Wearhouse 0.08% 2.06x
Madewell 0.02% 1.91x
Johnston and Murphy 0.02% 1.88x
American Apparel 0.02% 1.68x
Kate Spade 0.03% 1.59x
Journeys 0.08% 1.44x
Lane Bryant 0.03% 1.37x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Location attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Low Budget Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Low Budget Shoppers audience is stamps.com.

Website Composition Index
stamps.com 20.85% 368.42x
usps.com 47.77% 221.11x
howmuchisit.org 8.90% 193.88x
theupsstore.com 26.69% 103.10x
bbb.org 5.04% 89.60x
ucomparehealthcare.com 3.44% 74.65x
enterprise.com 7.01% 73.55x
harborfreight.com 6.93% 67.39x
findthecompany.com 2.67% 67.32x
dingit.tv 4.69% 64.40x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Web attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Low Budget Shoppers audience is Discount Shopping.

Content Affinity Composition Index
Discount Shopping 6.60% 49.06x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.80% 46.98x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.57% 43.25x
Flags & Trump 0.21% 43.01x
Home Improvement Contractor 1.96% 41.13x
Assorted Topics (Cooking, Games, Viral Media) 0.24% 40.68x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.48% 40.41x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.83% 37.48x
Rural Living 0.21% 37.29x
Home Printing 0.68% 30.80x
Composition Percentage: The overlap percentage between the Low Budget Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Low Budget Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Low Budget Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female