Explore the Machines & Industrial Supplies Audience
Below you'll find more information about the Machines & Industrial Supplies audience, broken down in different categories based on their digital and physical behaviors. These are 228.5 thousand unique devices whose actions qualify for the Machines & Industrial Supplies audience.
INTERESTS
The Machines & Industrial Supplies audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Machines & Industrial Supplies audience is Civil Engineers.
| Interest | Composition | Index |
| Civil Engineers | 88.31% | 29.51x |
| Welding Tools and Supplies Shoppers | 82.76% | 29.29x |
| Power Tools Shoppers | 67.20% | 26.66x |
| Product Manuals Researchers | 60.60% | 25.54x |
| Plumbers | 60.51% | 23.78x |
| Automotive Service Professionals | 58.37% | 22.52x |
| Model Aircraft and Rocket Hobbyists | 71.49% | 22.26x |
| Home Brewing Enthusiasts | 50.67% | 21.60x |
| Light Bulb Shoppers | 52.19% | 21.40x |
| Tractor Shoppers | 53.83% | 21.07x |
Composition Percentage:
The overlap percentage between the Machines & Industrial Supplies audience and the Interest attribute.
Index: A comparison of the Machines & Industrial Supplies audience to the internet population.
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APPAREL RETAILERS
The Machines & Industrial Supplies audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Machines & Industrial Supplies audience is H&M.
| Location | Composition | Index |
| H&M | 0.01% | 2.06x |
| Old Navy | 0.02% | 1.59x |
| Carhartt | 0.13% | 1.42x |
| Brooks Brothers | 0.01% | 1.16x |
| Hollister | 0.01% | 0.88x |
| J. Crew | 0.01% | 0.86x |
| Mens Wearhouse | 0.03% | 0.85x |
| Michael Kors | 0.01% | 0.83x |
Composition Percentage:
The overlap percentage between the Machines & Industrial Supplies audience and the Location attribute.
Index: A comparison of the Machines & Industrial Supplies audience to the internet population.
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WEBSITES
The Machines & Industrial Supplies audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Machines & Industrial Supplies audience is mmsonline.com.
| Website | Composition | Index |
| mmsonline.com | 16.33% | 628.21x |
| baldor.com | 13.32% | 564.20x |
| globalspec.com | 23.28% | 364.73x |
| professionalplastics.com | 10.76% | 321.41x |
| trick-tools.com | 7.05% | 253.43x |
| penntoolco.com | 7.91% | 230.81x |
| practicalmachinist.com | 64.63% | 210.54x |
| baileigh.com | 9.18% | 203.69x |
| spwindustrial.com | 4.91% | 191.86x |
| coleparmer.com | 10.10% | 180.50x |
Composition Percentage:
The overlap percentage between the Machines & Industrial Supplies audience and the Web attribute.
Index: A comparison of the Machines & Industrial Supplies audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Machines & Industrial Supplies audience is Engineering.
| Content Affinity | Composition | Index |
| Engineering | 28.04% | 149.84x |
| Robotics | 5.50% | 114.64x |
| Power Tools | 26.09% | 113.18x |
| Chemicals | 2.36% | 111.07x |
| Electrical Engineering | 15.51% | 99.75x |
| Health & Safety Compliance | 3.52% | 89.65x |
| Lighting & Power | 8.22% | 81.92x |
| Paper & Packaging | 1.46% | 74.65x |
| Electronic Cabling | 2.91% | 69.17x |
| Auctions & Repossessions | 3.59% | 65.41x |
Composition Percentage:
The overlap percentage between the Machines & Industrial Supplies audience and the Content Affinity attribute.
Index: A comparison of the Machines & Industrial Supplies audience to the internet population.
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DEMOGRAPHICS
The Machines & Industrial Supplies audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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