Explore the Machines & Industrial Supplies Audience
Below you'll find more information about the Machines & Industrial Supplies audience, broken down in different categories based on their digital and physical behaviors. These are 162.7 thousand unique devices whose actions qualify for the Machines & Industrial Supplies audience.
INTERESTS
The Machines & Industrial Supplies audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Machines & Industrial Supplies audience is Civil Engineers.
| Interest | Composition | Index |
| Civil Engineers | 88.91% | 31.22x |
| Welding Tools and Supplies Shoppers | 86.34% | 29.91x |
| Power Tools Shoppers | 73.09% | 27.85x |
| Product Manuals Researchers | 66.69% | 27.56x |
| Plumbers | 63.37% | 25.30x |
| Home Brewing Enthusiasts | 56.06% | 23.51x |
| Automotive Service Professionals | 62.57% | 23.39x |
| Home Heating and Cooling Researchers | 49.49% | 22.70x |
| Light Bulb Shoppers | 56.29% | 22.64x |
| DIYers | 49.43% | 21.64x |
Composition Percentage:
The overlap percentage between the Machines & Industrial Supplies audience and the Interest attribute.
Index: A comparison of the Machines & Industrial Supplies audience to the internet population.
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APPAREL RETAILERS
The Machines & Industrial Supplies audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Machines & Industrial Supplies audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.02% | 4.51x |
| LOFT | 0.01% | 3.57x |
| Maurices | 0.01% | 1.40x |
| Brooks Brothers | 0.01% | 1.16x |
| Carhartt | 0.12% | 1.03x |
| Hollister | 0.01% | 0.88x |
| J. Crew | 0.01% | 0.86x |
| Michael Kors | 0.01% | 0.83x |
Composition Percentage:
The overlap percentage between the Machines & Industrial Supplies audience and the Location attribute.
Index: A comparison of the Machines & Industrial Supplies audience to the internet population.
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WEBSITES
The Machines & Industrial Supplies audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Machines & Industrial Supplies audience is globalspec.com.
| Website | Composition | Index |
| globalspec.com | 22.24% | 496.23x |
| baileigh.com | 9.10% | 274.36x |
| coleparmer.com | 9.10% | 246.25x |
| penntoolco.com | 9.28% | 237.09x |
| practicalmachinist.com | 68.39% | 228.43x |
| digikey.com | 8.29% | 219.68x |
| solidworks.com | 11.26% | 209.65x |
| engineeringtoolbox.com | 25.77% | 196.27x |
| te.com | 6.71% | 188.40x |
| mouser.com | 16.87% | 183.84x |
Composition Percentage:
The overlap percentage between the Machines & Industrial Supplies audience and the Web attribute.
Index: A comparison of the Machines & Industrial Supplies audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Machines & Industrial Supplies audience is Engineering.
| Content Affinity | Composition | Index |
| Engineering | 26.36% | 190.98x |
| Chemicals | 2.23% | 144.25x |
| Robotics | 5.47% | 142.51x |
| Power Tools | 26.89% | 130.87x |
| Electrical Engineering | 14.32% | 125.49x |
| Health & Safety Compliance | 3.08% | 104.56x |
| Lighting & Power | 7.79% | 100.61x |
| Paper & Packaging | 1.35% | 97.35x |
| Electronic Cabling | 2.57% | 90.12x |
| Auctions & Repossessions | 3.59% | 83.69x |
Composition Percentage:
The overlap percentage between the Machines & Industrial Supplies audience and the Content Affinity attribute.
Index: A comparison of the Machines & Industrial Supplies audience to the internet population.
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DEMOGRAPHICS
The Machines & Industrial Supplies audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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