Explore the Machines & Industrial Supplies Audience
Below you'll find more information about the Machines & Industrial Supplies audience, broken down in different categories based on their digital and physical behaviors. These are 67.7 thousand unique devices whose actions qualify for the Machines & Industrial Supplies audience.
INTERESTS
The Machines & Industrial Supplies audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Machines & Industrial Supplies audience is Product Manuals Researchers.
| Interest | Composition | Index |
| Product Manuals Researchers | 67.88% | 30.18x |
| Power Tools Shoppers | 72.53% | 27.97x |
| Home Brewing Enthusiasts | 55.09% | 24.33x |
| Civil Engineers | 92.59% | 24.03x |
| Welding Tools and Supplies Shoppers | 89.24% | 21.51x |
| Light Bulb Shoppers | 58.58% | 20.56x |
| Automotive Service Professionals | 63.37% | 20.38x |
| Plumbers | 72.53% | 19.73x |
| Home Heating and Cooling Researchers | 59.74% | 19.51x |
| RV Owners and Upgraders | 52.33% | 19.43x |
Composition Percentage:
The overlap percentage between the Machines & Industrial Supplies audience and the Interest attribute.
Index: A comparison of the Machines & Industrial Supplies audience to the internet population.
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APPAREL RETAILERS
The Machines & Industrial Supplies audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Machines & Industrial Supplies audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.04% | 4.91x |
| LOFT | 0.02% | 3.57x |
| Maurices | 0.04% | 2.91x |
| Gap | 0.01% | 1.98x |
| Old Navy | 0.02% | 1.85x |
| White House Black Market | 0.01% | 1.77x |
| Express | 0.01% | 1.74x |
| American Eagle Outfitters | 0.01% | 1.70x |
| Chicos | 0.01% | 1.69x |
| Lane Bryant | 0.01% | 1.60x |
Composition Percentage:
The overlap percentage between the Machines & Industrial Supplies audience and the Location attribute.
Index: A comparison of the Machines & Industrial Supplies audience to the internet population.
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WEBSITES
The Machines & Industrial Supplies audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Machines & Industrial Supplies audience is practicalmachinist.com.
| Website | Composition | Index |
| practicalmachinist.com | 71.51% | 303.23x |
| thefabricator.com | 12.84% | 164.41x |
| machinerytrader.com | 13.33% | 157.47x |
| dewalt.com | 12.10% | 126.23x |
| garagejournal.com | 15.72% | 112.60x |
| millerwelds.com | 13.59% | 111.80x |
| tractorhouse.com | 14.53% | 97.23x |
| truckpaper.com | 8.73% | 93.92x |
| pirate4x4.com | 14.36% | 89.38x |
| stihlusa.com | 9.13% | 82.26x |
Composition Percentage:
The overlap percentage between the Machines & Industrial Supplies audience and the Web attribute.
Index: A comparison of the Machines & Industrial Supplies audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Machines & Industrial Supplies audience is Engineering.
| Content Affinity | Composition | Index |
| Engineering | 25.04% | 267.96x |
| Robotics | 4.79% | 191.21x |
| Electrical Engineering | 12.46% | 157.08x |
| Power Tools | 26.82% | 152.67x |
| Lighting & Power | 6.80% | 129.02x |
| Auctions & Repossessions | 2.91% | 116.09x |
| Health & Safety Compliance | 2.24% | 112.94x |
| Electronic Cabling | 1.83% | 105.38x |
| Amateur Radios | 7.23% | 95.98x |
| Auto Body Upkeep & Repair Researchers | 8.63% | 88.29x |
Composition Percentage:
The overlap percentage between the Machines & Industrial Supplies audience and the Content Affinity attribute.
Index: A comparison of the Machines & Industrial Supplies audience to the internet population.
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DEMOGRAPHICS
The Machines & Industrial Supplies audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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