Explore the Magic & Games Audience
Below you'll find more information about the Magic & Games audience, broken down in different categories based on their digital and physical behaviors. These are 481.1 thousand unique devices whose actions qualify for the Magic & Games audience.
INTERESTS
The Magic & Games audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Magic & Games audience is Hearthstone Video Game Fans.
| Interest | Composition | Index |
| Hearthstone Video Game Fans | 65.72% | 35.93x |
| Action Figure and Collectibles Shoppers | 48.93% | 29.59x |
| Diablo Video Game Fans | 55.46% | 27.77x |
| Board Game Enthusiasts | 46.52% | 26.19x |
| Online Role Playing Game Enthusiasts | 51.23% | 24.59x |
| eSports Enthusiasts | 41.72% | 22.66x |
| Video and Computer Gaming Enthusiasts | 38.69% | 21.95x |
| PokemonGo Fans | 40.25% | 21.60x |
| Pokemon Enthusiasts | 42.15% | 20.32x |
| Anime Fans | 37.56% | 19.90x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Interest attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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APPAREL RETAILERS
The Magic & Games audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Magic & Games audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.23% | 1.04x |
| Mens Wearhouse | 0.36% | 1.03x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Location attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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WEBSITES
The Magic & Games audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Magic & Games audience is mythicspoiler.com.
| Website | Composition | Index |
| mythicspoiler.com | 33.14% | 617.11x |
| magicspoiler.com | 34.10% | 605.70x |
| starcitygames.com | 30.02% | 604.86x |
| mtgvault.com | 6.42% | 596.43x |
| deckbox.org | 8.82% | 596.19x |
| mtgdecks.net | 6.61% | 576.44x |
| mtgsalvation.com | 54.80% | 523.04x |
| beastsofwar.com | 6.03% | 521.53x |
| edhrec.com | 32.30% | 510.79x |
| mtggoldfish.com | 57.41% | 495.90x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Web attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Magic & Games audience is PC Gamers.
| Content Affinity | Composition | Index |
| PC Gamers | 26.42% | 27.38x |
| Collectibles - Toys & Collectibles | 22.90% | 21.08x |
| Studio & Franchise Video Game Players | 9.34% | 18.93x |
| RPG & MMO Video Game Fans | 32.01% | 17.38x |
| Humor & Entertainment - Comic Culture | 20.82% | 16.93x |
| Anime | 7.48% | 16.59x |
| Alt Religion | 1.60% | 14.60x |
| Casual & Nintendo Gamers | 38.74% | 13.16x |
| Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 3.48% | 11.42x |
| Hobby Vehicles | 1.66% | 10.24x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Content Affinity attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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DEMOGRAPHICS
The Magic & Games audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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