Explore the Magic & Games Audience
Below you'll find more information about the Magic & Games audience, broken down in different categories based on their digital and physical behaviors. These are 582 thousand unique devices whose actions qualify for the Magic & Games audience.
INTERESTS
The Magic & Games audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Magic & Games audience is Action Figure and Collectibles Shoppers.
| Interest | Composition | Index |
| Action Figure and Collectibles Shoppers | 50.41% | 22.77x |
| Video Gamers | 45.23% | 20.57x |
| Board Game Enthusiasts | 52.39% | 20.21x |
| Game of Thrones Fans | 57.75% | 19.84x |
| Hearthstone Video Game Fans | 78.57% | 19.63x |
| Streaming Video Fans | 34.77% | 18.97x |
| Doctor Who Fans | 19.29% | 18.78x |
| Dungeons and Dragons Fans | 77.23% | 17.48x |
| Video and Computer Gaming Enthusiasts | 48.99% | 17.34x |
| Blockbuster Movie Fans | 20.44% | 17.27x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Interest attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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APPAREL RETAILERS
The Magic & Games audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Magic & Games audience is Express.
| Location | Composition | Index |
| Express | 0.01% | 3.18x |
| American Eagle Outfitters | 0.01% | 1.87x |
| Journeys | 0.01% | 1.64x |
| Mens Wearhouse | 0.01% | 1.49x |
| Gymboree | 0.01% | 1.35x |
| Maurices | 0.02% | 1.14x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Location attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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WEBSITES
The Magic & Games audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Magic & Games audience is gatherer.wizards.com.
| Website | Composition | Index |
| gatherer.wizards.com | 6.93% | 275.94x |
| deckstats.net | 2.23% | 257.37x |
| cardgamebase.com | 7.56% | 246.18x |
| draftsim.com | 28.68% | 244.27x |
| wizards.com | 32.23% | 244.22x |
| mythicspoiler.com | 17.40% | 238.10x |
| magicspoiler.com | 24.40% | 229.73x |
| beastsofwar.com | 4.86% | 217.58x |
| archidekt.com | 8.69% | 216.31x |
| mtgdecks.net | 18.53% | 211.09x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Web attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Magic & Games audience is Roleplay & Fantasy Games.
| Content Affinity | Composition | Index |
| Roleplay & Fantasy Games | 0.05% | 27.10x |
| Studio & Franchise Video Game Players | 4.85% | 24.80x |
| Anime | 5.02% | 20.03x |
| Collectibles - Toys & Collectibles | 12.47% | 17.28x |
| PC Gamers | 19.39% | 15.32x |
| RPG & MMO Video Game Fans | 22.07% | 15.29x |
| Casual & Nintendo Gamers | 45.10% | 14.61x |
| Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 0.04% | 12.55x |
| Online Mini Game Players | 1.99% | 11.87x |
| Fantasy Name Generators | 4.79% | 10.91x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Content Affinity attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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DEMOGRAPHICS
The Magic & Games audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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