Explore the Magic & Games Audience
Below you'll find more information about the Magic & Games audience, broken down in different categories based on their digital and physical behaviors. These are 447.8 thousand unique devices whose actions qualify for the Magic & Games audience.
INTERESTS
The Magic & Games audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Magic & Games audience is Hearthstone Video Game Fans.
| Interest | Composition | Index |
| Hearthstone Video Game Fans | 65.30% | 27.25x |
| Diablo Video Game Fans | 54.10% | 24.12x |
| Online Role Playing Game Enthusiasts | 50.42% | 20.44x |
| Video and Computer Gaming Enthusiasts | 38.00% | 20.06x |
| eSports Enthusiasts | 42.10% | 19.48x |
| PokemonGo Fans | 42.40% | 19.05x |
| Pokemon Enthusiasts | 44.64% | 16.96x |
| Nintendo Enthusiasts | 37.89% | 16.22x |
| Anime Fans | 40.72% | 16.16x |
| Movie and Game Review Readers | 26.15% | 15.82x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Interest attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Curious about what else the Magic & Games audience is interested in?
Sign Up
APPAREL RETAILERS
The Magic & Games audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Magic & Games audience is Express.
| Location | Composition | Index |
| Express | 0.05% | 1.73x |
| Hugo Boss | 0.02% | 1.33x |
| J. Crew | 0.04% | 1.33x |
| Hollister | 0.02% | 1.30x |
| Brooks Brothers | 0.04% | 1.30x |
| Lululemon | 0.06% | 1.27x |
| Journeys | 0.03% | 1.27x |
| Free People | 0.02% | 1.24x |
| American Eagle Outfitters | 0.07% | 1.23x |
| Madewell | 0.02% | 1.20x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Location attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Want to find more of the Magic & Games audience in the real world?
Sign Up
WEBSITES
The Magic & Games audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Magic & Games audience is mythicspoiler.com.
| Website | Composition | Index |
| mythicspoiler.com | 25.19% | 700.37x |
| starcitygames.com | 30.32% | 662.48x |
| magicspoiler.com | 36.23% | 654.57x |
| deckbox.org | 7.64% | 650.64x |
| mtggoldfish.com | 48.18% | 614.06x |
| beastsofwar.com | 8.79% | 578.37x |
| mtgsalvation.com | 49.12% | 574.62x |
| edhrec.com | 27.64% | 548.01x |
| spikeybits.com | 9.29% | 465.03x |
| inkedgaming.com | 5.37% | 435.23x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Web attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Want to see more of the websites the Magic & Games audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Magic & Games audience is PC Gamers.
| Content Affinity | Composition | Index |
| PC Gamers | 24.10% | 29.60x |
| Roleplay & Fantasy Games | 0.92% | 28.19x |
| Collectibles - Toys & Collectibles | 23.37% | 20.86x |
| Studio & Franchise Video Game Players | 10.67% | 19.75x |
| Humor & Entertainment - Comic Culture | 20.15% | 17.36x |
| RPG & MMO Video Game Fans | 32.62% | 16.90x |
| Local & Travel England - East Midlands | 0.22% | 16.74x |
| Assorted Topics #11499 (Toys, T-Shirts, Volvos) | 0.33% | 16.72x |
| Anime | 8.63% | 16.16x |
| Drawing & Animation | 0.24% | 15.51x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Content Affinity attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Want to see more of the Content Affinities the Magic & Games audience visits?
Sign Up
DEMOGRAPHICS
The Magic & Games audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
Interested in seeing other demographic characteristics of the Magic & Games audience?
Sign Up