Dstillery Audiences

MAGIC & GAMES

Audience Size: 363.2 Thousand Devices

Explore the Magic & Games Audience

Below you'll find more information about the Magic & Games audience, broken down in different categories based on their digital and physical behaviors. These are 363.2 thousand unique devices whose actions qualify for the Magic & Games audience.

Dstillery Crafted Audiences

INTERESTS

The Magic & Games audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Magic & Games audience is Hearthstone Video Game Fans.

Interest Composition Index
Hearthstone Video Game Fans 72.05% 21.95x
Diablo Video Game Fans 61.90% 19.86x
Online Role Playing Game Enthusiasts 61.31% 17.20x
Gamers 59.14% 16.81x
Video and Computer Gaming Enthusiasts 53.59% 16.78x
Video Gamers 51.67% 16.68x
Dungeons and Dragons Fans 76.68% 16.32x
Streaming Video Fans 43.90% 16.27x
PokemonGo Fans 60.29% 16.17x
Board Game Enthusiasts 60.19% 15.61x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Interest attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Magic & Games audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Magic & Games audience is REI.

Location Composition Index
REI 0.02% 7.09x
Forever 21 0.01% 3.15x
Dressbarn 0.02% 1.92x
Lane Bryant 0.02% 1.88x
Express 0.02% 1.86x
Buckle 0.01% 1.75x
Jos A. Bank Clothiers 0.01% 1.64x
Journeys 0.02% 1.55x
Maurices 0.02% 1.31x
Old Navy 0.02% 1.27x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Location attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Web Insights

WEBSITES

The Magic & Games audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Magic & Games audience is starcitygames.com.

Website Composition Index
starcitygames.com 9.23% 382.31x
deckstats.net 10.46% 365.18x
gatherer.wizards.com 5.30% 364.80x
magicspoiler.com 18.61% 363.11x
deckbox.org 7.48% 337.98x
wizards.com 20.04% 330.75x
channelfireball.com 22.87% 328.56x
draftsim.com 16.21% 325.23x
mythicspoiler.com 27.98% 324.95x
mtgdecks.net 15.92% 313.63x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Web attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Magic & Games audience is Roleplay & Fantasy Games.

Content Affinity Composition Index
Roleplay & Fantasy Games 0.92% 35.13x
Drawing & Animation 0.09% 28.43x
Studio & Franchise Video Game Players 8.15% 24.27x
PC Gamers 39.09% 23.11x
Assorted Topics (Toys, T-Shirts, Volvos) 0.14% 23.00x
Anime 10.32% 20.96x
Collectibles - Toys & Collectibles 27.78% 19.55x
RPG & MMO Video Game Fans 37.37% 18.45x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.38% 17.33x
Robotics 0.52% 16.73x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Content Affinity attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Magic & Games audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male