Explore the Magic & Games Audience
Below you'll find more information about the Magic & Games audience, broken down in different categories based on their digital and physical behaviors. These are 393.3 thousand unique devices whose actions qualify for the Magic & Games audience.
INTERESTS
The Magic & Games audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Magic & Games audience is Hearthstone Video Game Fans.
| Interest | Composition | Index |
| Hearthstone Video Game Fans | 71.08% | 24.94x |
| Diablo Video Game Fans | 59.34% | 21.88x |
| Video and Computer Gaming Enthusiasts | 48.90% | 21.77x |
| Video Gamers | 47.33% | 21.27x |
| Gamers | 54.55% | 20.60x |
| Streaming Video Fans | 41.58% | 20.19x |
| Action Figure and Collectibles Shoppers | 53.32% | 20.16x |
| PokemonGo Fans | 55.74% | 20.13x |
| Board Game Enthusiasts | 58.52% | 19.71x |
| Online Role Playing Game Enthusiasts | 57.57% | 19.51x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Interest attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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APPAREL RETAILERS
The Magic & Games audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Magic & Games audience is Express.
| Location | Composition | Index |
| Express | 0.01% | 1.23x |
| Maurices | 0.01% | 1.10x |
| Carhartt | 0.10% | 1.00x |
| Johnston and Murphy | 0.01% | 0.90x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Location attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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WEBSITES
The Magic & Games audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Magic & Games audience is magicspoiler.com.
| Website | Composition | Index |
| magicspoiler.com | 12.00% | 430.89x |
| gatherer.wizards.com | 6.23% | 412.14x |
| deckstats.net | 10.14% | 406.37x |
| channelfireball.com | 12.08% | 405.09x |
| archidekt.com | 5.25% | 387.17x |
| deckbox.org | 5.14% | 376.34x |
| wizards.com | 22.04% | 375.98x |
| mtggoldfish.com | 39.81% | 368.41x |
| mtgsalvation.com | 35.76% | 363.64x |
| mythicspoiler.com | 25.80% | 345.97x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Web attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Magic & Games audience is Roleplay & Fantasy Games.
| Content Affinity | Composition | Index |
| Roleplay & Fantasy Games | 0.58% | 50.28x |
| Studio & Franchise Video Game Players | 6.18% | 32.06x |
| Anime | 7.94% | 28.00x |
| PC Gamers | 35.42% | 27.65x |
| Collectibles - Toys & Collectibles | 21.57% | 25.96x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.07% | 25.07x |
| Airsoft & Paintball Equipment | 0.19% | 21.85x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.18% | 20.90x |
| Robotics | 0.25% | 20.61x |
| Feminism | 0.74% | 20.15x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Content Affinity attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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DEMOGRAPHICS
The Magic & Games audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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