Dstillery Audiences

MAGIC & GAMES

Audience Size: 517 Thousand Devices

Explore the Magic & Games Audience

Below you'll find more information about the Magic & Games audience, broken down in different categories based on their digital and physical behaviors. These are 517 thousand unique devices whose actions qualify for the Magic & Games audience.

Dstillery Crafted Audiences

INTERESTS

The Magic & Games audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Magic & Games audience is Hearthstone Video Game Fans.

Interest Composition Index
Hearthstone Video Game Fans 63.65% 36.39x
Meme Users 5.74% 29.26x
Action Figure and Collectibles Shoppers 48.24% 28.76x
Diablo Video Game Fans 51.21% 28.61x
Board Game Enthusiasts 45.56% 26.10x
Online Role Playing Game Enthusiasts 48.64% 24.43x
eSports Enthusiasts 39.13% 24.01x
Video and Computer Gaming Enthusiasts 35.07% 23.63x
PokemonGo Fans 36.53% 22.45x
Video Gamers 34.58% 22.24x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Interest attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Magic & Games audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Magic & Games audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.02% 4.41x
Express 0.11% 1.43x
Aeropostale 0.07% 1.38x
Saint Laurent Paris 0.01% 1.37x
Abercrombie & Fitch 0.05% 1.27x
Zumiez 0.08% 1.26x
American Eagle Outfitters 0.12% 1.24x
American Apparel 0.04% 1.23x
H&M 0.08% 1.20x
Journeys 0.07% 1.18x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Location attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Web Insights

WEBSITES

The Magic & Games audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Magic & Games audience is draftsim.com.

Website Composition Index
draftsim.com 5.83% 523.70x
mythicspoiler.com 34.32% 514.32x
magicspoiler.com 34.54% 504.96x
starcitygames.com 29.19% 503.62x
mtgvault.com 6.33% 491.86x
deckbox.org 9.19% 485.85x
mtgdecks.net 9.43% 482.36x
beastsofwar.com 4.63% 439.25x
mtgsalvation.com 56.46% 436.21x
mtgprice.com 5.36% 431.32x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Web attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Magic & Games audience is PC Gamers.

Content Affinity Composition Index
PC Gamers 27.99% 24.73x
Roleplay & Fantasy Games 0.99% 20.52x
Collectibles - Toys & Collectibles 23.87% 19.45x
Studio & Franchise Video Game Players 9.21% 18.47x
Alt Religion 1.91% 16.58x
RPG & MMO Video Game Fans 33.85% 16.58x
Anime 7.35% 16.10x
Humor & Entertainment - Comic Culture 21.30% 15.89x
Parenting & Nutrition 0.06% 14.52x
Assorted Topics (Toys, T-Shirts, Volvos) 0.27% 14.17x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Content Affinity attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Magic & Games audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male