Explore the Magic & Games Audience
Below you'll find more information about the Magic & Games audience, broken down in different categories based on their digital and physical behaviors. These are 486 thousand unique devices whose actions qualify for the Magic & Games audience.
INTERESTS
The Magic & Games audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Magic & Games audience is Hearthstone Video Game Fans.
| Interest | Composition | Index |
| Hearthstone Video Game Fans | 72.42% | 27.04x |
| Diablo Video Game Fans | 60.76% | 23.77x |
| Action Figure and Collectibles Shoppers | 60.64% | 23.45x |
| Video and Computer Gaming Enthusiasts | 50.02% | 21.28x |
| Board Game Enthusiasts | 56.57% | 20.96x |
| PokemonGo Fans | 56.23% | 20.66x |
| eSports Enthusiasts | 54.30% | 20.58x |
| Gamers | 55.32% | 20.51x |
| Video Gamers | 47.53% | 20.40x |
| Streaming Video Fans | 45.24% | 20.36x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Interest attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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APPAREL RETAILERS
The Magic & Games audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Magic & Games audience is REI.
| Location | Composition | Index |
| REI | 0.01% | 6.37x |
| Aeropostale | 0.02% | 3.50x |
| Forever 21 | 0.01% | 2.98x |
| White House Black Market | 0.02% | 2.93x |
| Dressbarn | 0.01% | 2.50x |
| Zumiez | 0.01% | 2.31x |
| Buckle | 0.01% | 2.22x |
| Chicos | 0.01% | 1.87x |
| Banana Republic | 0.01% | 1.84x |
| Old Navy | 0.02% | 1.77x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Location attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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WEBSITES
The Magic & Games audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Magic & Games audience is starcitygames.com.
| Website | Composition | Index |
| starcitygames.com | 18.91% | 439.48x |
| deckstats.net | 11.55% | 428.81x |
| magicspoiler.com | 30.45% | 410.43x |
| mtgdecks.net | 14.81% | 404.11x |
| mythicspoiler.com | 32.34% | 399.21x |
| mtgvault.com | 5.47% | 393.67x |
| deckbox.org | 8.97% | 383.57x |
| wizards.com | 9.37% | 378.00x |
| mtgazone.com | 19.39% | 371.94x |
| draftsim.com | 13.56% | 369.53x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Web attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Magic & Games audience is Roleplay & Fantasy Games.
| Content Affinity | Composition | Index |
| Roleplay & Fantasy Games | 1.00% | 30.72x |
| PC Gamers | 34.65% | 25.75x |
| Studio & Franchise Video Game Players | 8.09% | 25.69x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.20% | 25.44x |
| Collectibles - Toys & Collectibles | 28.19% | 23.36x |
| Anime | 10.94% | 21.71x |
| Drawing & Animation | 0.12% | 20.96x |
| RPG & MMO Video Game Fans | 37.36% | 19.40x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.61% | 18.76x |
| Feminism | 0.89% | 16.23x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Content Affinity attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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DEMOGRAPHICS
The Magic & Games audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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