Explore the Magic & Games Audience
Below you'll find more information about the Magic & Games audience, broken down in different categories based on their digital and physical behaviors. These are 480.3 thousand unique devices whose actions qualify for the Magic & Games audience.
INTERESTS
The Magic & Games audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Magic & Games audience is Hearthstone Video Game Fans.
| Interest | Composition | Index |
| Hearthstone Video Game Fans | 69.68% | 22.24x |
| Diablo Video Game Fans | 59.01% | 19.33x |
| Video Gamers | 44.77% | 19.10x |
| Video and Computer Gaming Enthusiasts | 47.33% | 19.08x |
| Dungeons and Dragons Fans | 76.47% | 18.86x |
| Board Game Enthusiasts | 56.49% | 18.57x |
| Gamers | 53.59% | 18.01x |
| Action Figure and Collectibles Shoppers | 52.99% | 17.77x |
| PokemonGo Fans | 55.68% | 17.45x |
| Anime Fans | 50.00% | 16.85x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Interest attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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APPAREL RETAILERS
The Magic & Games audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Magic & Games audience is Banana Republic.
| Location | Composition | Index |
| Banana Republic | 0.01% | 4.40x |
| Victoria's Secret | 0.01% | 2.28x |
| Carhartt | 0.06% | 1.47x |
| Johnston and Murphy | 0.01% | 0.90x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Location attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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WEBSITES
The Magic & Games audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Magic & Games audience is gatherer.wizards.com.
| Website | Composition | Index |
| gatherer.wizards.com | 7.20% | 353.55x |
| channelfireball.com | 7.88% | 344.74x |
| deckstats.net | 10.13% | 342.32x |
| magicspoiler.com | 17.43% | 339.53x |
| archidekt.com | 6.00% | 326.53x |
| wizards.com | 23.95% | 319.24x |
| mtggoldfish.com | 38.05% | 313.27x |
| deckbox.org | 4.34% | 311.57x |
| mtgsalvation.com | 34.68% | 307.29x |
| mythicspoiler.com | 24.31% | 306.21x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Web attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Magic & Games audience is Roleplay & Fantasy Games.
| Content Affinity | Composition | Index |
| Roleplay & Fantasy Games | 0.38% | 41.01x |
| Studio & Franchise Video Game Players | 4.75% | 27.20x |
| Anime | 6.23% | 23.13x |
| Airsoft & Paintball Equipment | 0.13% | 21.92x |
| PC Gamers | 32.81% | 21.27x |
| Collectibles - Toys & Collectibles | 18.27% | 20.12x |
| Robotics | 0.14% | 18.85x |
| RPG & MMO Video Game Fans | 28.62% | 18.40x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.04% | 17.80x |
| Feminism | 0.60% | 16.18x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Content Affinity attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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DEMOGRAPHICS
The Magic & Games audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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