Explore the Magic & Games Audience
Below you'll find more information about the Magic & Games audience, broken down in different categories based on their digital and physical behaviors. These are 655.4 thousand unique devices whose actions qualify for the Magic & Games audience.
INTERESTS
The Magic & Games audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Magic & Games audience is Movie and Game Review Readers.
| Interest | Composition | Index |
| Movie and Game Review Readers | 32.24% | 20.09x |
| Hearthstone Video Game Fans | 64.67% | 19.90x |
| Diablo Video Game Fans | 58.08% | 19.69x |
| Video and Computer Gaming Enthusiasts | 49.47% | 19.15x |
| Video Gamers | 52.24% | 18.86x |
| Action Figure and Collectibles Shoppers | 50.09% | 18.61x |
| Gamers | 56.11% | 18.59x |
| PokemonGo Fans | 57.79% | 17.97x |
| Streaming Video Fans | 34.61% | 17.71x |
| Dungeons and Dragons Fans | 75.45% | 17.66x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Interest attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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APPAREL RETAILERS
The Magic & Games audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Magic & Games audience is Hollister.
| Location | Composition | Index |
| Hollister | 0.01% | 2.00x |
| Victoria's Secret | 0.04% | 1.96x |
| Dressbarn | 0.02% | 1.92x |
| White House Black Market | 0.02% | 1.84x |
| Lane Bryant | 0.02% | 1.60x |
| Buckle | 0.02% | 1.54x |
| Mens Wearhouse | 0.02% | 1.36x |
| Jos A. Bank Clothiers | 0.01% | 1.35x |
| American Eagle Outfitters | 0.01% | 1.34x |
| The Childrens Place | 0.02% | 1.33x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Location attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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WEBSITES
The Magic & Games audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Magic & Games audience is magicspoiler.com.
| Website | Composition | Index |
| magicspoiler.com | 19.44% | 227.53x |
| deckstats.net | 5.13% | 226.40x |
| gatherer.wizards.com | 10.38% | 224.02x |
| mythicspoiler.com | 16.62% | 218.08x |
| mtgvault.com | 1.73% | 216.85x |
| draftsim.com | 22.53% | 213.28x |
| mtgsalvation.com | 26.12% | 212.66x |
| archidekt.com | 7.26% | 208.26x |
| cardgamebase.com | 12.47% | 206.57x |
| deckbox.org | 2.66% | 205.01x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Web attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Magic & Games audience is Roleplay & Fantasy Games.
| Content Affinity | Composition | Index |
| Roleplay & Fantasy Games | 0.10% | 28.51x |
| PC Gamers | 23.77% | 23.59x |
| Studio & Franchise Video Game Players | 5.43% | 23.54x |
| Anime | 3.97% | 20.04x |
| Collectibles - Toys & Collectibles | 14.76% | 17.40x |
| RPG & MMO Video Game Fans | 26.50% | 17.19x |
| Casual & Nintendo Gamers | 48.75% | 14.44x |
| Feminism | 0.20% | 12.73x |
| Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 0.10% | 12.24x |
| Technology News | 17.12% | 11.65x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Content Affinity attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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DEMOGRAPHICS
The Magic & Games audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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