Dstillery Audiences

MAGIC & GAMES

Audience Size: 486 Thousand Devices

Explore the Magic & Games Audience

Below you'll find more information about the Magic & Games audience, broken down in different categories based on their digital and physical behaviors. These are 486 thousand unique devices whose actions qualify for the Magic & Games audience.

Dstillery Crafted Audiences

INTERESTS

The Magic & Games audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Magic & Games audience is Hearthstone Video Game Fans.

Interest Composition Index
Hearthstone Video Game Fans 72.42% 27.04x
Diablo Video Game Fans 60.76% 23.77x
Action Figure and Collectibles Shoppers 60.64% 23.45x
Video and Computer Gaming Enthusiasts 50.02% 21.28x
Board Game Enthusiasts 56.57% 20.96x
PokemonGo Fans 56.23% 20.66x
eSports Enthusiasts 54.30% 20.58x
Gamers 55.32% 20.51x
Video Gamers 47.53% 20.40x
Streaming Video Fans 45.24% 20.36x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Interest attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Magic & Games audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Magic & Games audience is REI.

Location Composition Index
REI 0.01% 6.37x
Aeropostale 0.02% 3.50x
Forever 21 0.01% 2.98x
White House Black Market 0.02% 2.93x
Dressbarn 0.01% 2.50x
Zumiez 0.01% 2.31x
Buckle 0.01% 2.22x
Chicos 0.01% 1.87x
Banana Republic 0.01% 1.84x
Old Navy 0.02% 1.77x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Location attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Web Insights

WEBSITES

The Magic & Games audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Magic & Games audience is starcitygames.com.

Website Composition Index
starcitygames.com 18.91% 439.48x
deckstats.net 11.55% 428.81x
magicspoiler.com 30.45% 410.43x
mtgdecks.net 14.81% 404.11x
mythicspoiler.com 32.34% 399.21x
mtgvault.com 5.47% 393.67x
deckbox.org 8.97% 383.57x
wizards.com 9.37% 378.00x
mtgazone.com 19.39% 371.94x
draftsim.com 13.56% 369.53x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Web attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Magic & Games audience is Roleplay & Fantasy Games.

Content Affinity Composition Index
Roleplay & Fantasy Games 1.00% 30.72x
PC Gamers 34.65% 25.75x
Studio & Franchise Video Game Players 8.09% 25.69x
Assorted Topics (Toys, T-Shirts, Volvos) 0.20% 25.44x
Collectibles - Toys & Collectibles 28.19% 23.36x
Anime 10.94% 21.71x
Drawing & Animation 0.12% 20.96x
RPG & MMO Video Game Fans 37.36% 19.40x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.61% 18.76x
Feminism 0.89% 16.23x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Content Affinity attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Magic & Games audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male