Dstillery Audiences

MAGIC & GAMES

Audience Size: 480.3 Thousand Devices

Explore the Magic & Games Audience

Below you'll find more information about the Magic & Games audience, broken down in different categories based on their digital and physical behaviors. These are 480.3 thousand unique devices whose actions qualify for the Magic & Games audience.

Dstillery Crafted Audiences

INTERESTS

The Magic & Games audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Magic & Games audience is Hearthstone Video Game Fans.

Interest Composition Index
Hearthstone Video Game Fans 69.68% 22.24x
Diablo Video Game Fans 59.01% 19.33x
Video Gamers 44.77% 19.10x
Video and Computer Gaming Enthusiasts 47.33% 19.08x
Dungeons and Dragons Fans 76.47% 18.86x
Board Game Enthusiasts 56.49% 18.57x
Gamers 53.59% 18.01x
Action Figure and Collectibles Shoppers 52.99% 17.77x
PokemonGo Fans 55.68% 17.45x
Anime Fans 50.00% 16.85x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Interest attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Magic & Games audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Magic & Games audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 4.40x
Victoria's Secret 0.01% 2.28x
Carhartt 0.06% 1.47x
Johnston and Murphy 0.01% 0.90x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Location attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Web Insights

WEBSITES

The Magic & Games audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Magic & Games audience is gatherer.wizards.com.

Website Composition Index
gatherer.wizards.com 7.20% 353.55x
channelfireball.com 7.88% 344.74x
deckstats.net 10.13% 342.32x
magicspoiler.com 17.43% 339.53x
archidekt.com 6.00% 326.53x
wizards.com 23.95% 319.24x
mtggoldfish.com 38.05% 313.27x
deckbox.org 4.34% 311.57x
mtgsalvation.com 34.68% 307.29x
mythicspoiler.com 24.31% 306.21x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Web attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Magic & Games audience is Roleplay & Fantasy Games.

Content Affinity Composition Index
Roleplay & Fantasy Games 0.38% 41.01x
Studio & Franchise Video Game Players 4.75% 27.20x
Anime 6.23% 23.13x
Airsoft & Paintball Equipment 0.13% 21.92x
PC Gamers 32.81% 21.27x
Collectibles - Toys & Collectibles 18.27% 20.12x
Robotics 0.14% 18.85x
RPG & MMO Video Game Fans 28.62% 18.40x
Assorted Topics (Toys, T-Shirts, Volvos) 0.04% 17.80x
Feminism 0.60% 16.18x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Content Affinity attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Magic & Games audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male