Explore the Magic & Games Audience
Below you'll find more information about the Magic & Games audience, broken down in different categories based on their digital and physical behaviors. These are 609.5 thousand unique devices whose actions qualify for the Magic & Games audience.
INTERESTS
The Magic & Games audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Magic & Games audience is Hearthstone Video Game Fans.
| Interest | Composition | Index |
| Hearthstone Video Game Fans | 62.23% | 20.57x |
| Video and Computer Gaming Enthusiasts | 41.58% | 20.29x |
| Gamers | 49.62% | 19.97x |
| Streaming Video Fans | 27.49% | 19.78x |
| Action Figure and Collectibles Shoppers | 49.40% | 19.56x |
| Video Gamers | 49.10% | 19.48x |
| Movie and Game Review Readers | 48.53% | 19.08x |
| Board Game Enthusiasts | 52.86% | 18.79x |
| Diablo Video Game Fans | 53.40% | 18.40x |
| PokemonGo Fans | 48.40% | 18.05x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Interest attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Curious about what else the Magic & Games audience is interested in?
Sign Up
APPAREL RETAILERS
The Magic & Games audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Magic & Games audience is Hugo Boss.
| Location | Composition | Index |
| Hugo Boss | 0.01% | 2.86x |
| Madewell | 0.01% | 2.44x |
| Patagonia | 0.01% | 2.33x |
| J. Crew | 0.02% | 1.84x |
| Chicos | 0.02% | 1.82x |
| White House Black Market | 0.02% | 1.80x |
| Maurices | 0.05% | 1.75x |
| Mens Wearhouse | 0.02% | 1.59x |
| Buckle | 0.03% | 1.58x |
| Aeropostale | 0.02% | 1.54x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Location attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Want to find more of the Magic & Games audience in the real world?
Sign Up
WEBSITES
The Magic & Games audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Magic & Games audience is gatherer.wizards.com.
| Website | Composition | Index |
| gatherer.wizards.com | 9.83% | 240.50x |
| deckstats.net | 3.17% | 238.65x |
| mythicspoiler.com | 16.36% | 231.39x |
| magicspoiler.com | 20.00% | 231.05x |
| cardgamebase.com | 9.27% | 228.98x |
| draftsim.com | 26.31% | 226.93x |
| amazinggameroom.com | 1.93% | 216.16x |
| mtggoldfish.com | 41.59% | 215.92x |
| archidekt.com | 7.69% | 214.35x |
| deckbox.org | 2.24% | 212.21x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Web attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Want to see more of the websites the Magic & Games audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Magic & Games audience is Roleplay & Fantasy Games.
| Content Affinity | Composition | Index |
| Roleplay & Fantasy Games | 0.08% | 35.69x |
| Studio & Franchise Video Game Players | 5.41% | 23.23x |
| Anime | 4.37% | 19.00x |
| PC Gamers | 21.98% | 17.75x |
| RPG & MMO Video Game Fans | 24.88% | 16.69x |
| Collectibles - Toys & Collectibles | 15.48% | 15.97x |
| Casual & Nintendo Gamers | 46.68% | 14.38x |
| Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 0.08% | 14.00x |
| Online Mini Game Players | 1.38% | 13.50x |
| Feminism | 0.14% | 12.79x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Content Affinity attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Want to see more of the Content Affinities the Magic & Games audience visits?
Sign Up
DEMOGRAPHICS
The Magic & Games audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
Interested in seeing other characteristics of the Magic & Games audience?
Sign Up