Explore the Magic & Games Audience
Below you'll find more information about the Magic & Games audience, broken down in different categories based on their digital and physical behaviors. These are 502.6 thousand unique devices whose actions qualify for the Magic & Games audience.
INTERESTS
The Magic & Games audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Magic & Games audience is Hearthstone Video Game Fans.
| Interest | Composition | Index |
| Hearthstone Video Game Fans | 73.03% | 25.29x |
| Diablo Video Game Fans | 58.07% | 21.76x |
| Action Figure and Collectibles Shoppers | 59.80% | 20.77x |
| Board Game Enthusiasts | 54.22% | 19.21x |
| eSports Enthusiasts | 50.68% | 18.40x |
| Online Role Playing Game Enthusiasts | 57.15% | 17.85x |
| Video and Computer Gaming Enthusiasts | 46.99% | 17.61x |
| Video Gamers | 46.80% | 17.18x |
| PokemonGo Fans | 52.11% | 17.13x |
| Anime Fans | 48.58% | 16.93x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Interest attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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APPAREL RETAILERS
The Magic & Games audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Magic & Games audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.01% | 1.72x |
| The North Face | 0.03% | 1.71x |
| Express Outlets | 0.01% | 1.60x |
| Eddie Bauer | 0.04% | 1.57x |
| Saint Laurent Paris | 0.01% | 1.36x |
| American Apparel | 0.04% | 1.33x |
| Free People | 0.02% | 1.32x |
| Topshop | 0.02% | 1.18x |
| Bonobos | 0.08% | 1.15x |
| Johnston and Murphy | 0.47% | 1.13x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Location attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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WEBSITES
The Magic & Games audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Magic & Games audience is starcitygames.com.
| Website | Composition | Index |
| starcitygames.com | 29.38% | 480.61x |
| mtgvault.com | 6.15% | 471.75x |
| mtgdecks.net | 10.29% | 468.88x |
| deckbox.org | 8.79% | 468.25x |
| mythicspoiler.com | 34.55% | 465.77x |
| magicspoiler.com | 38.22% | 451.19x |
| edhrec.com | 35.50% | 424.59x |
| mtggoldfish.com | 60.81% | 416.85x |
| mtgprice.com | 5.42% | 416.22x |
| mtgsalvation.com | 55.20% | 413.64x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Web attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Magic & Games audience is PC Gamers.
| Content Affinity | Composition | Index |
| PC Gamers | 28.95% | 23.94x |
| Roleplay & Fantasy Games | 1.15% | 21.90x |
| Studio & Franchise Video Game Players | 8.69% | 20.40x |
| Collectibles - Toys & Collectibles | 25.06% | 19.89x |
| Alt Religion | 2.18% | 19.26x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.03% | 16.91x |
| Anime | 8.43% | 15.94x |
| RPG & MMO Video Game Fans | 35.64% | 15.67x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.27% | 15.56x |
| Humor & Entertainment - Comic Culture | 22.79% | 15.54x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Content Affinity attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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DEMOGRAPHICS
The Magic & Games audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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