Explore the Magic & Games Audience
Below you'll find more information about the Magic & Games audience, broken down in different categories based on their digital and physical behaviors. These are 539.3 thousand unique devices whose actions qualify for the Magic & Games audience.
INTERESTS
The Magic & Games audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Magic & Games audience is Hearthstone Video Game Fans.
| Interest | Composition | Index |
| Hearthstone Video Game Fans | 72.20% | 23.08x |
| Diablo Video Game Fans | 60.46% | 20.04x |
| Action Figure and Collectibles Shoppers | 61.33% | 19.98x |
| Video and Computer Gaming Enthusiasts | 47.92% | 17.45x |
| eSports Enthusiasts | 51.68% | 17.29x |
| Gamers | 53.55% | 17.23x |
| Board Game Enthusiasts | 59.57% | 17.01x |
| Online Role Playing Game Enthusiasts | 57.98% | 16.86x |
| PokemonGo Fans | 56.81% | 16.71x |
| Anime Fans | 53.39% | 15.78x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Interest attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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APPAREL RETAILERS
The Magic & Games audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Magic & Games audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 0.03% | 1.54x |
| Free People | 0.02% | 1.23x |
| H&M | 0.05% | 1.22x |
| Coach | 0.03% | 1.19x |
| Eddie Bauer | 0.02% | 1.16x |
| Hollister | 0.04% | 1.14x |
| Ralph Lauren | 0.01% | 1.10x |
| Zumiez | 0.05% | 1.10x |
| Kate Spade | 0.02% | 1.08x |
| The North Face | 0.01% | 1.06x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Location attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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WEBSITES
The Magic & Games audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Magic & Games audience is deckstats.net.
| Website | Composition | Index |
| deckstats.net | 8.80% | 432.78x |
| starcitygames.com | 22.87% | 432.52x |
| mtgdecks.net | 13.27% | 408.73x |
| magicspoiler.com | 33.05% | 404.72x |
| mtgvault.com | 5.71% | 391.56x |
| mythicspoiler.com | 33.41% | 389.70x |
| mtgazone.com | 8.73% | 388.57x |
| deckbox.org | 8.23% | 386.81x |
| draftsim.com | 7.57% | 372.41x |
| mtggoldfish.com | 59.43% | 362.23x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Web attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Magic & Games audience is Roleplay & Fantasy Games.
| Content Affinity | Composition | Index |
| Roleplay & Fantasy Games | 1.04% | 26.11x |
| PC Gamers | 31.38% | 22.56x |
| Studio & Franchise Video Game Players | 7.91% | 21.86x |
| Collectibles - Toys & Collectibles | 27.37% | 20.94x |
| Content Streamers & Downloaders | 0.03% | 17.54x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.19% | 16.94x |
| Anime | 10.19% | 16.86x |
| Parenting & Nutrition | 0.02% | 16.56x |
| RPG & MMO Video Game Fans | 36.55% | 16.40x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.75% | 15.57x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Content Affinity attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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DEMOGRAPHICS
The Magic & Games audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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