Dstillery Audiences

MAGIC & GAMES

Audience Size: 616.8 Thousand Devices

Explore the Magic & Games Audience

Below you'll find more information about the Magic & Games audience, broken down in different categories based on their digital and physical behaviors. These are 616.8 thousand unique devices whose actions qualify for the Magic & Games audience.

Dstillery Crafted Audiences

INTERESTS

The Magic & Games audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Magic & Games audience is Hearthstone Video Game Fans.

Interest Composition Index
Hearthstone Video Game Fans 67.55% 20.72x
Video Gamers 45.04% 19.62x
Diablo Video Game Fans 58.57% 19.42x
Video and Computer Gaming Enthusiasts 48.51% 19.27x
Dungeons and Dragons Fans 77.12% 19.03x
Gamers 55.35% 18.92x
PokemonGo Fans 56.88% 18.09x
Action Figure and Collectibles Shoppers 52.43% 18.07x
Movie and Game Review Readers 33.75% 17.13x
Board Game Enthusiasts 53.85% 16.84x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Interest attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Magic & Games audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Magic & Games audience is Michael Kors.

Location Composition Index
Michael Kors 0.02% 2.41x
Coach 0.01% 2.13x
Talbots 0.02% 1.70x
American Eagle Outfitters 0.02% 1.55x
J. Crew 0.01% 1.29x
Victoria's Secret 0.03% 1.29x
Buckle 0.02% 1.28x
Old Navy 0.04% 1.28x
Journeys 0.03% 1.24x
Banana Republic 0.02% 1.21x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Location attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Web Insights

WEBSITES

The Magic & Games audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Magic & Games audience is magicspoiler.com.

Website Composition Index
magicspoiler.com 18.17% 288.88x
channelfireball.com 3.41% 281.03x
gatherer.wizards.com 10.42% 280.47x
deckstats.net 8.76% 278.54x
mythicspoiler.com 19.54% 266.99x
archidekt.com 6.71% 261.44x
mtgsalvation.com 30.70% 259.68x
draftsim.com 21.96% 258.27x
mtggoldfish.com 38.93% 257.58x
deckbox.org 3.45% 250.82x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Web attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Magic & Games audience is Roleplay & Fantasy Games.

Content Affinity Composition Index
Roleplay & Fantasy Games 0.14% 31.27x
PC Gamers 27.23% 26.39x
Studio & Franchise Video Game Players 4.80% 25.63x
Anime 4.92% 22.28x
Phone & Computer Game Downloaders 0.05% 20.78x
Collectibles - Toys & Collectibles 16.16% 18.93x
RPG & MMO Video Game Fans 27.35% 18.19x
Casual & Nintendo Gamers 46.47% 14.93x
Feminism 0.43% 14.49x
Vaping 0.06% 12.90x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Content Affinity attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Magic & Games audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male