Explore the Magic & Games Audience
Below you'll find more information about the Magic & Games audience, broken down in different categories based on their digital and physical behaviors. These are 346.2 thousand unique devices whose actions qualify for the Magic & Games audience.
INTERESTS
The Magic & Games audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Magic & Games audience is Hearthstone Video Game Fans.
| Interest | Composition | Index |
| Hearthstone Video Game Fans | 72.13% | 26.81x |
| Diablo Video Game Fans | 58.15% | 22.22x |
| Action Figure and Collectibles Shoppers | 60.50% | 22.04x |
| Board Game Enthusiasts | 55.76% | 20.56x |
| eSports Enthusiasts | 51.25% | 19.05x |
| Online Role Playing Game Enthusiasts | 56.30% | 18.92x |
| Video and Computer Gaming Enthusiasts | 47.36% | 18.73x |
| PokemonGo Fans | 53.36% | 18.31x |
| Anime Fans | 49.60% | 18.20x |
| Video Gamers | 46.80% | 18.17x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Interest attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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APPAREL RETAILERS
The Magic & Games audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Magic & Games audience is The North Face.
| Location | Composition | Index |
| The North Face | 0.02% | 1.64x |
| J. Crew | 0.03% | 1.54x |
| LOFT | 0.07% | 1.37x |
| Zumiez | 0.07% | 1.34x |
| Belk | 0.01% | 1.27x |
| Victoria's Secret | 0.12% | 1.24x |
| Mens Wearhouse | 0.11% | 1.22x |
| Buckle | 0.07% | 1.19x |
| Free People | 0.02% | 1.15x |
| Charlotte Russe | 0.04% | 1.14x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Location attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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WEBSITES
The Magic & Games audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Magic & Games audience is mtggoldfish.com.
| Website | Composition | Index |
| mtggoldfish.com | 63.86% | 439.55x |
| magicspoiler.com | 30.24% | 428.52x |
| edhrec.com | 34.49% | 423.43x |
| mtgsalvation.com | 52.18% | 407.04x |
| belloflostsouls.net | 13.99% | 156.77x |
| d20pfsrd.com | 6.76% | 72.36x |
| hearthpwn.com | 4.65% | 64.49x |
| dndbeyond.com | 15.25% | 51.15x |
| wikidot.com | 12.65% | 43.94x |
| gamersdecide.com | 3.23% | 43.57x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Web attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Magic & Games audience is Roleplay & Fantasy Games.
| Content Affinity | Composition | Index |
| Roleplay & Fantasy Games | 1.10% | 26.85x |
| PC Gamers | 29.01% | 25.40x |
| Studio & Franchise Video Game Players | 8.37% | 23.30x |
| Collectibles - Toys & Collectibles | 27.08% | 22.40x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.24% | 18.42x |
| Anime | 9.14% | 17.22x |
| RPG & MMO Video Game Fans | 36.03% | 16.91x |
| Humor & Entertainment - Comic Culture | 22.91% | 16.48x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.02% | 16.05x |
| Parenting & Nutrition | 0.03% | 16.00x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Content Affinity attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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DEMOGRAPHICS
The Magic & Games audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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