Dstillery Audiences

MAGIC & GAMES

Audience Size: 447.8 Thousand Devices

Explore the Magic & Games Audience

Below you'll find more information about the Magic & Games audience, broken down in different categories based on their digital and physical behaviors. These are 447.8 thousand unique devices whose actions qualify for the Magic & Games audience.

Dstillery Crafted Audiences

INTERESTS

The Magic & Games audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Magic & Games audience is Hearthstone Video Game Fans.

Interest Composition Index
Hearthstone Video Game Fans 65.30% 27.25x
Diablo Video Game Fans 54.10% 24.12x
Online Role Playing Game Enthusiasts 50.42% 20.44x
Video and Computer Gaming Enthusiasts 38.00% 20.06x
eSports Enthusiasts 42.10% 19.48x
PokemonGo Fans 42.40% 19.05x
Pokemon Enthusiasts 44.64% 16.96x
Nintendo Enthusiasts 37.89% 16.22x
Anime Fans 40.72% 16.16x
Movie and Game Review Readers 26.15% 15.82x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Interest attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Magic & Games audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Magic & Games audience is Express.

Location Composition Index
Express 0.05% 1.73x
Hugo Boss 0.02% 1.33x
J. Crew 0.04% 1.33x
Hollister 0.02% 1.30x
Brooks Brothers 0.04% 1.30x
Lululemon 0.06% 1.27x
Journeys 0.03% 1.27x
Free People 0.02% 1.24x
American Eagle Outfitters 0.07% 1.23x
Madewell 0.02% 1.20x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Location attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Web Insights

WEBSITES

The Magic & Games audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Magic & Games audience is mythicspoiler.com.

Website Composition Index
mythicspoiler.com 25.19% 700.37x
starcitygames.com 30.32% 662.48x
magicspoiler.com 36.23% 654.57x
deckbox.org 7.64% 650.64x
mtggoldfish.com 48.18% 614.06x
beastsofwar.com 8.79% 578.37x
mtgsalvation.com 49.12% 574.62x
edhrec.com 27.64% 548.01x
spikeybits.com 9.29% 465.03x
inkedgaming.com 5.37% 435.23x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Web attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Magic & Games audience is PC Gamers.

Content Affinity Composition Index
PC Gamers 24.10% 29.60x
Roleplay & Fantasy Games 0.92% 28.19x
Collectibles - Toys & Collectibles 23.37% 20.86x
Studio & Franchise Video Game Players 10.67% 19.75x
Humor & Entertainment - Comic Culture 20.15% 17.36x
RPG & MMO Video Game Fans 32.62% 16.90x
Local & Travel England - East Midlands 0.22% 16.74x
Assorted Topics #11499 (Toys, T-Shirts, Volvos) 0.33% 16.72x
Anime 8.63% 16.16x
Drawing & Animation 0.24% 15.51x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Content Affinity attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Magic & Games audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male