Dstillery Audiences

MAGIC & GAMES

Audience Size: 444.7 Thousand Devices

Explore the Magic & Games Audience

Below you'll find more information about the Magic & Games audience, broken down in different categories based on their digital and physical behaviors. These are 444.7 thousand unique devices whose actions qualify for the Magic & Games audience.

Dstillery Crafted Audiences

INTERESTS

The Magic & Games audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Magic & Games audience is Hearthstone Video Game Fans.

Interest Composition Index
Hearthstone Video Game Fans 65.78% 29.81x
Diablo Video Game Fans 57.46% 24.21x
Board Game Enthusiasts 49.11% 23.74x
Online Role Playing Game Enthusiasts 50.37% 22.11x
PokemonGo Fans 41.12% 20.71x
eSports Enthusiasts 42.51% 20.39x
Video and Computer Gaming Enthusiasts 39.34% 20.28x
Pokemon Enthusiasts 42.51% 18.50x
Anime Fans 39.88% 17.79x
Movie and Game Review Readers 26.47% 16.90x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Interest attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Magic & Games audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Magic & Games audience is Columbia.

Location Composition Index
Columbia 0.02% 2.15x
Gymboree 0.05% 1.59x
Zara 0.04% 1.59x
Express Outlets 0.01% 1.58x
Patagonia 0.03% 1.52x
Supreme 0.01% 1.44x
The North Face 0.03% 1.43x
Free People 0.03% 1.37x
Mens Wearhouse 0.29% 1.22x
Intermix 0.01% 1.22x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Location attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Web Insights

WEBSITES

The Magic & Games audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Magic & Games audience is mythicspoiler.com.

Website Composition Index
mythicspoiler.com 22.88% 741.62x
starcitygames.com 29.91% 692.95x
magicspoiler.com 33.80% 690.80x
deckbox.org 8.56% 686.12x
mtgsalvation.com 49.96% 611.79x
mtggoldfish.com 52.65% 602.97x
beastsofwar.com 7.84% 597.89x
edhrec.com 30.32% 579.15x
spikeybits.com 9.45% 462.46x
belloflostsouls.net 20.01% 429.15x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Web attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Magic & Games audience is PC Gamers.

Content Affinity Composition Index
PC Gamers 25.18% 31.04x
Roleplay & Fantasy Games 0.90% 26.46x
Collectibles - Toys & Collectibles 23.43% 23.23x
Studio & Franchise Video Game Players 9.98% 21.37x
RPG & MMO Video Game Fans 31.70% 18.99x
Humor & Entertainment - Comic Culture 20.28% 18.82x
Anime 8.15% 18.06x
Assorted Topics (Toys, T-Shirts, Volvos) 0.25% 16.43x
Drawing & Animation 0.20% 15.44x
Casual & Nintendo Gamers 35.68% 14.99x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Content Affinity attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Magic & Games audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male