Dstillery Audiences

MAGIC & GAMES

Audience Size: 609.5 Thousand Devices

Explore the Magic & Games Audience

Below you'll find more information about the Magic & Games audience, broken down in different categories based on their digital and physical behaviors. These are 609.5 thousand unique devices whose actions qualify for the Magic & Games audience.

Dstillery Crafted Audiences

INTERESTS

The Magic & Games audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Magic & Games audience is Hearthstone Video Game Fans.

Interest Composition Index
Hearthstone Video Game Fans 62.23% 20.57x
Video and Computer Gaming Enthusiasts 41.58% 20.29x
Gamers 49.62% 19.97x
Streaming Video Fans 27.49% 19.78x
Action Figure and Collectibles Shoppers 49.40% 19.56x
Video Gamers 49.10% 19.48x
Movie and Game Review Readers 48.53% 19.08x
Board Game Enthusiasts 52.86% 18.79x
Diablo Video Game Fans 53.40% 18.40x
PokemonGo Fans 48.40% 18.05x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Interest attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Magic & Games audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Magic & Games audience is Hugo Boss.

Location Composition Index
Hugo Boss 0.01% 2.86x
Madewell 0.01% 2.44x
Patagonia 0.01% 2.33x
J. Crew 0.02% 1.84x
Chicos 0.02% 1.82x
White House Black Market 0.02% 1.80x
Maurices 0.05% 1.75x
Mens Wearhouse 0.02% 1.59x
Buckle 0.03% 1.58x
Aeropostale 0.02% 1.54x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Location attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Web Insights

WEBSITES

The Magic & Games audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Magic & Games audience is gatherer.wizards.com.

Website Composition Index
gatherer.wizards.com 9.83% 240.50x
deckstats.net 3.17% 238.65x
mythicspoiler.com 16.36% 231.39x
magicspoiler.com 20.00% 231.05x
cardgamebase.com 9.27% 228.98x
draftsim.com 26.31% 226.93x
amazinggameroom.com 1.93% 216.16x
mtggoldfish.com 41.59% 215.92x
archidekt.com 7.69% 214.35x
deckbox.org 2.24% 212.21x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Web attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Magic & Games audience is Roleplay & Fantasy Games.

Content Affinity Composition Index
Roleplay & Fantasy Games 0.08% 35.69x
Studio & Franchise Video Game Players 5.41% 23.23x
Anime 4.37% 19.00x
PC Gamers 21.98% 17.75x
RPG & MMO Video Game Fans 24.88% 16.69x
Collectibles - Toys & Collectibles 15.48% 15.97x
Casual & Nintendo Gamers 46.68% 14.38x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.08% 14.00x
Online Mini Game Players 1.38% 13.50x
Feminism 0.14% 12.79x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Content Affinity attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Magic & Games audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male