Explore the Magic & Games Audience
Below you'll find more information about the Magic & Games audience, broken down in different categories based on their digital and physical behaviors. These are 646.3 thousand unique devices whose actions qualify for the Magic & Games audience.
INTERESTS
The Magic & Games audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Magic & Games audience is Hearthstone Video Game Fans.
| Interest | Composition | Index |
| Hearthstone Video Game Fans | 64.76% | 21.27x |
| Video and Computer Gaming Enthusiasts | 44.86% | 19.28x |
| Diablo Video Game Fans | 53.60% | 19.22x |
| Dungeons and Dragons Fans | 76.63% | 18.82x |
| Video Gamers | 42.11% | 18.76x |
| Gamers | 51.56% | 18.26x |
| PokemonGo Fans | 53.53% | 18.10x |
| Action Figure and Collectibles Shoppers | 50.50% | 17.41x |
| Anime Fans | 45.44% | 16.81x |
| Board Game Enthusiasts | 53.15% | 16.74x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Interest attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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APPAREL RETAILERS
The Magic & Games audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Magic & Games audience is Madewell.
| Location | Composition | Index |
| Madewell | 0.01% | 3.38x |
| Gymboree | 0.02% | 1.64x |
| J. Crew | 0.01% | 1.53x |
| Hollister | 0.02% | 1.45x |
| Mens Wearhouse | 0.03% | 1.44x |
| Banana Republic | 0.02% | 1.33x |
| Michael Kors | 0.01% | 1.32x |
| Lane Bryant | 0.02% | 1.27x |
| Journeys | 0.03% | 1.23x |
| Dressbarn | 0.02% | 1.22x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Location attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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WEBSITES
The Magic & Games audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Magic & Games audience is magicspoiler.com.
| Website | Composition | Index |
| magicspoiler.com | 18.72% | 276.02x |
| gatherer.wizards.com | 8.98% | 272.96x |
| channelfireball.com | 4.92% | 272.49x |
| deckstats.net | 9.08% | 270.99x |
| mtgvault.com | 2.09% | 258.51x |
| archidekt.com | 6.20% | 258.20x |
| mythicspoiler.com | 20.93% | 253.53x |
| mtggoldfish.com | 36.93% | 249.82x |
| mtgsalvation.com | 31.99% | 246.72x |
| deckbox.org | 3.75% | 242.15x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Web attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Magic & Games audience is Roleplay & Fantasy Games.
| Content Affinity | Composition | Index |
| Roleplay & Fantasy Games | 0.27% | 38.95x |
| Studio & Franchise Video Game Players | 4.57% | 25.14x |
| PC Gamers | 29.66% | 23.10x |
| Anime | 5.37% | 21.99x |
| Collectibles - Toys & Collectibles | 16.95% | 18.92x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.06% | 18.16x |
| RPG & MMO Video Game Fans | 27.11% | 17.21x |
| Robotics | 0.08% | 17.16x |
| Airsoft & Paintball Equipment | 0.07% | 15.39x |
| Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 0.38% | 13.95x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Content Affinity attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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DEMOGRAPHICS
The Magic & Games audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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