Dstillery Audiences

MAGIC & GAMES

Audience Size: 393.3 Thousand Devices

Explore the Magic & Games Audience

Below you'll find more information about the Magic & Games audience, broken down in different categories based on their digital and physical behaviors. These are 393.3 thousand unique devices whose actions qualify for the Magic & Games audience.

Dstillery Crafted Audiences

INTERESTS

The Magic & Games audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Magic & Games audience is Hearthstone Video Game Fans.

Interest Composition Index
Hearthstone Video Game Fans 71.08% 24.94x
Diablo Video Game Fans 59.34% 21.88x
Video and Computer Gaming Enthusiasts 48.90% 21.77x
Video Gamers 47.33% 21.27x
Gamers 54.55% 20.60x
Streaming Video Fans 41.58% 20.19x
Action Figure and Collectibles Shoppers 53.32% 20.16x
PokemonGo Fans 55.74% 20.13x
Board Game Enthusiasts 58.52% 19.71x
Online Role Playing Game Enthusiasts 57.57% 19.51x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Interest attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Magic & Games audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Magic & Games audience is Express.

Location Composition Index
Express 0.01% 1.23x
Maurices 0.01% 1.10x
Carhartt 0.10% 1.00x
Johnston and Murphy 0.01% 0.90x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Location attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Web Insights

WEBSITES

The Magic & Games audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Magic & Games audience is magicspoiler.com.

Website Composition Index
magicspoiler.com 12.00% 430.89x
gatherer.wizards.com 6.23% 412.14x
deckstats.net 10.14% 406.37x
channelfireball.com 12.08% 405.09x
archidekt.com 5.25% 387.17x
deckbox.org 5.14% 376.34x
wizards.com 22.04% 375.98x
mtggoldfish.com 39.81% 368.41x
mtgsalvation.com 35.76% 363.64x
mythicspoiler.com 25.80% 345.97x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Web attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Magic & Games audience is Roleplay & Fantasy Games.

Content Affinity Composition Index
Roleplay & Fantasy Games 0.58% 50.28x
Studio & Franchise Video Game Players 6.18% 32.06x
Anime 7.94% 28.00x
PC Gamers 35.42% 27.65x
Collectibles - Toys & Collectibles 21.57% 25.96x
Assorted Topics (Toys, T-Shirts, Volvos) 0.07% 25.07x
Airsoft & Paintball Equipment 0.19% 21.85x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.18% 20.90x
Robotics 0.25% 20.61x
Feminism 0.74% 20.15x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Content Affinity attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Magic & Games audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male