Dstillery Audiences

MAGIC & GAMES

Audience Size: 413.8 Thousand Devices

Explore the Magic & Games Audience

Below you'll find more information about the Magic & Games audience, broken down in different categories based on their digital and physical behaviors. These are 413.8 thousand unique devices whose actions qualify for the Magic & Games audience.

Dstillery Crafted Audiences

INTERESTS

The Magic & Games audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Magic & Games audience is Online Role Playing Game Enthusiasts.

Interest Composition Index
Online Role Playing Game Enthusiasts 50.70% 21.46x
Video and Computer Gaming Enthusiasts 37.24% 20.72x
eSports Enthusiasts 42.12% 20.34x
PokemonGo Fans 42.41% 20.01x
Pokemon Enthusiasts 46.98% 17.30x
Nintendo Enthusiasts 39.54% 16.55x
Xbox Enthusiasts 41.64% 16.31x
Movie and Game Review Readers 26.19% 16.28x
Comedy Fans 26.37% 14.13x
Star Wars Fans 25.30% 13.92x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Interest attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Magic & Games audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Magic & Games audience is Coach.

Location Composition Index
Coach 0.06% 1.29x
LOFT 0.04% 1.15x
Brooks Brothers 0.03% 1.13x
American Apparel 0.03% 1.09x
Lululemon 0.04% 1.08x
REI 0.01% 1.06x
Abercrombie & Fitch 0.01% 1.03x
Victoria's Secret 0.06% 1.02x
Express 0.02% 1.01x
Armani 0.02% 1.00x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Location attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Web Insights

WEBSITES

The Magic & Games audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Magic & Games audience is mythicspoiler.com.

Website Composition Index
mythicspoiler.com 24.85% 845.61x
magicspoiler.com 33.42% 786.68x
starcitygames.com 32.44% 771.18x
mtggoldfish.com 46.54% 709.56x
beastsofwar.com 9.44% 666.38x
mtgsalvation.com 48.99% 642.31x
edhrec.com 27.10% 622.30x
spikeybits.com 9.67% 539.90x
belloflostsouls.net 20.10% 497.86x
lexicanum.com 14.46% 455.57x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Web attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Magic & Games audience is PC Gamers.

Content Affinity Composition Index
PC Gamers 20.58% 31.65x
Roleplay & Fantasy Games 0.88% 28.05x
Collectibles - Toys & Collectibles 23.37% 22.35x
Studio & Franchise Video Game Players 10.67% 20.64x
Humor & Entertainment - Comic Culture 19.19% 17.56x
Assorted Topics #11499 (Toys, T-Shirts, Volvos) 0.36% 17.30x
Casual & Nintendo Gamers 28.11% 16.29x
Drawing & Animation 0.27% 16.24x
RPG & MMO Video Game Fans 32.77% 16.22x
Anime 9.06% 15.60x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Content Affinity attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Magic & Games audience resonates most for the following age and income brackets.
Age
55-64
Income
$50,000-$74,999