Explore the Magic & Games Audience
Below you'll find more information about the Magic & Games audience, broken down in different categories based on their digital and physical behaviors. These are 517 thousand unique devices whose actions qualify for the Magic & Games audience.
INTERESTS
The Magic & Games audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Magic & Games audience is Hearthstone Video Game Fans.
| Interest | Composition | Index |
| Hearthstone Video Game Fans | 63.65% | 36.39x |
| Meme Users | 5.74% | 29.26x |
| Action Figure and Collectibles Shoppers | 48.24% | 28.76x |
| Diablo Video Game Fans | 51.21% | 28.61x |
| Board Game Enthusiasts | 45.56% | 26.10x |
| Online Role Playing Game Enthusiasts | 48.64% | 24.43x |
| eSports Enthusiasts | 39.13% | 24.01x |
| Video and Computer Gaming Enthusiasts | 35.07% | 23.63x |
| PokemonGo Fans | 36.53% | 22.45x |
| Video Gamers | 34.58% | 22.24x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Interest attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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APPAREL RETAILERS
The Magic & Games audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Magic & Games audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 0.02% | 4.41x |
| Express | 0.11% | 1.43x |
| Aeropostale | 0.07% | 1.38x |
| Saint Laurent Paris | 0.01% | 1.37x |
| Abercrombie & Fitch | 0.05% | 1.27x |
| Zumiez | 0.08% | 1.26x |
| American Eagle Outfitters | 0.12% | 1.24x |
| American Apparel | 0.04% | 1.23x |
| H&M | 0.08% | 1.20x |
| Journeys | 0.07% | 1.18x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Location attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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WEBSITES
The Magic & Games audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Magic & Games audience is draftsim.com.
| Website | Composition | Index |
| draftsim.com | 5.83% | 523.70x |
| mythicspoiler.com | 34.32% | 514.32x |
| magicspoiler.com | 34.54% | 504.96x |
| starcitygames.com | 29.19% | 503.62x |
| mtgvault.com | 6.33% | 491.86x |
| deckbox.org | 9.19% | 485.85x |
| mtgdecks.net | 9.43% | 482.36x |
| beastsofwar.com | 4.63% | 439.25x |
| mtgsalvation.com | 56.46% | 436.21x |
| mtgprice.com | 5.36% | 431.32x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Web attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Magic & Games audience is PC Gamers.
| Content Affinity | Composition | Index |
| PC Gamers | 27.99% | 24.73x |
| Roleplay & Fantasy Games | 0.99% | 20.52x |
| Collectibles - Toys & Collectibles | 23.87% | 19.45x |
| Studio & Franchise Video Game Players | 9.21% | 18.47x |
| Alt Religion | 1.91% | 16.58x |
| RPG & MMO Video Game Fans | 33.85% | 16.58x |
| Anime | 7.35% | 16.10x |
| Humor & Entertainment - Comic Culture | 21.30% | 15.89x |
| Parenting & Nutrition | 0.06% | 14.52x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.27% | 14.17x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Content Affinity attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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DEMOGRAPHICS
The Magic & Games audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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