Explore the Magic & Games Audience
Below you'll find more information about the Magic & Games audience, broken down in different categories based on their digital and physical behaviors. These are 444.7 thousand unique devices whose actions qualify for the Magic & Games audience.
INTERESTS
The Magic & Games audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Magic & Games audience is Hearthstone Video Game Fans.
| Interest | Composition | Index |
| Hearthstone Video Game Fans | 65.78% | 29.81x |
| Diablo Video Game Fans | 57.46% | 24.21x |
| Board Game Enthusiasts | 49.11% | 23.74x |
| Online Role Playing Game Enthusiasts | 50.37% | 22.11x |
| PokemonGo Fans | 41.12% | 20.71x |
| eSports Enthusiasts | 42.51% | 20.39x |
| Video and Computer Gaming Enthusiasts | 39.34% | 20.28x |
| Pokemon Enthusiasts | 42.51% | 18.50x |
| Anime Fans | 39.88% | 17.79x |
| Movie and Game Review Readers | 26.47% | 16.90x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Interest attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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APPAREL RETAILERS
The Magic & Games audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Magic & Games audience is Columbia.
| Location | Composition | Index |
| Columbia | 0.02% | 2.15x |
| Gymboree | 0.05% | 1.59x |
| Zara | 0.04% | 1.59x |
| Express Outlets | 0.01% | 1.58x |
| Patagonia | 0.03% | 1.52x |
| Supreme | 0.01% | 1.44x |
| The North Face | 0.03% | 1.43x |
| Free People | 0.03% | 1.37x |
| Mens Wearhouse | 0.29% | 1.22x |
| Intermix | 0.01% | 1.22x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Location attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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WEBSITES
The Magic & Games audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Magic & Games audience is mythicspoiler.com.
| Website | Composition | Index |
| mythicspoiler.com | 22.88% | 741.62x |
| starcitygames.com | 29.91% | 692.95x |
| magicspoiler.com | 33.80% | 690.80x |
| deckbox.org | 8.56% | 686.12x |
| mtgsalvation.com | 49.96% | 611.79x |
| mtggoldfish.com | 52.65% | 602.97x |
| beastsofwar.com | 7.84% | 597.89x |
| edhrec.com | 30.32% | 579.15x |
| spikeybits.com | 9.45% | 462.46x |
| belloflostsouls.net | 20.01% | 429.15x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Web attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Magic & Games audience is PC Gamers.
| Content Affinity | Composition | Index |
| PC Gamers | 25.18% | 31.04x |
| Roleplay & Fantasy Games | 0.90% | 26.46x |
| Collectibles - Toys & Collectibles | 23.43% | 23.23x |
| Studio & Franchise Video Game Players | 9.98% | 21.37x |
| RPG & MMO Video Game Fans | 31.70% | 18.99x |
| Humor & Entertainment - Comic Culture | 20.28% | 18.82x |
| Anime | 8.15% | 18.06x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.25% | 16.43x |
| Drawing & Animation | 0.20% | 15.44x |
| Casual & Nintendo Gamers | 35.68% | 14.99x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Content Affinity attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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DEMOGRAPHICS
The Magic & Games audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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