Dstillery Audiences

MAGIC & GAMES

Audience Size: 346.2 Thousand Devices

Explore the Magic & Games Audience

Below you'll find more information about the Magic & Games audience, broken down in different categories based on their digital and physical behaviors. These are 346.2 thousand unique devices whose actions qualify for the Magic & Games audience.

Dstillery Crafted Audiences

INTERESTS

The Magic & Games audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Magic & Games audience is Hearthstone Video Game Fans.

Interest Composition Index
Hearthstone Video Game Fans 72.13% 26.81x
Diablo Video Game Fans 58.15% 22.22x
Action Figure and Collectibles Shoppers 60.50% 22.04x
Board Game Enthusiasts 55.76% 20.56x
eSports Enthusiasts 51.25% 19.05x
Online Role Playing Game Enthusiasts 56.30% 18.92x
Video and Computer Gaming Enthusiasts 47.36% 18.73x
PokemonGo Fans 53.36% 18.31x
Anime Fans 49.60% 18.20x
Video Gamers 46.80% 18.17x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Interest attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Magic & Games audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Magic & Games audience is The North Face.

Location Composition Index
The North Face 0.02% 1.64x
J. Crew 0.03% 1.54x
LOFT 0.07% 1.37x
Zumiez 0.07% 1.34x
Belk 0.01% 1.27x
Victoria's Secret 0.12% 1.24x
Mens Wearhouse 0.11% 1.22x
Buckle 0.07% 1.19x
Free People 0.02% 1.15x
Charlotte Russe 0.04% 1.14x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Location attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Web Insights

WEBSITES

The Magic & Games audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Magic & Games audience is mtggoldfish.com.

Website Composition Index
mtggoldfish.com 63.86% 439.55x
magicspoiler.com 30.24% 428.52x
edhrec.com 34.49% 423.43x
mtgsalvation.com 52.18% 407.04x
belloflostsouls.net 13.99% 156.77x
d20pfsrd.com 6.76% 72.36x
hearthpwn.com 4.65% 64.49x
dndbeyond.com 15.25% 51.15x
wikidot.com 12.65% 43.94x
gamersdecide.com 3.23% 43.57x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Web attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Magic & Games audience is Roleplay & Fantasy Games.

Content Affinity Composition Index
Roleplay & Fantasy Games 1.10% 26.85x
PC Gamers 29.01% 25.40x
Studio & Franchise Video Game Players 8.37% 23.30x
Collectibles - Toys & Collectibles 27.08% 22.40x
Assorted Topics (Toys, T-Shirts, Volvos) 0.24% 18.42x
Anime 9.14% 17.22x
RPG & MMO Video Game Fans 36.03% 16.91x
Humor & Entertainment - Comic Culture 22.91% 16.48x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 16.05x
Parenting & Nutrition 0.03% 16.00x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Content Affinity attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Magic & Games audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male