Explore the Magic & Games Audience
Below you'll find more information about the Magic & Games audience, broken down in different categories based on their digital and physical behaviors. These are 521.3 thousand unique devices whose actions qualify for the Magic & Games audience.
INTERESTS
The Magic & Games audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Magic & Games audience is Hearthstone Video Game Fans.
| Interest | Composition | Index |
| Hearthstone Video Game Fans | 69.01% | 26.50x |
| Diablo Video Game Fans | 59.26% | 22.55x |
| Video and Computer Gaming Enthusiasts | 47.88% | 21.42x |
| Gamers | 53.30% | 20.55x |
| Action Figure and Collectibles Shoppers | 54.38% | 20.52x |
| Video Gamers | 46.74% | 20.46x |
| PokemonGo Fans | 53.06% | 20.44x |
| Board Game Enthusiasts | 55.22% | 20.05x |
| Online Role Playing Game Enthusiasts | 56.83% | 19.55x |
| eSports Enthusiasts | 50.75% | 19.54x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Interest attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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APPAREL RETAILERS
The Magic & Games audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Magic & Games audience is White House Black Market.
| Location | Composition | Index |
| White House Black Market | 0.01% | 2.24x |
| Victoria's Secret | 0.02% | 1.88x |
| Carhartt | 0.17% | 1.35x |
| Johnston and Murphy | 0.01% | 0.90x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Location attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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WEBSITES
The Magic & Games audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Magic & Games audience is starcitygames.com.
| Website | Composition | Index |
| starcitygames.com | 12.36% | 402.25x |
| deckstats.net | 10.74% | 388.00x |
| magicspoiler.com | 23.82% | 379.83x |
| gatherer.wizards.com | 3.56% | 364.17x |
| mtgvault.com | 4.51% | 356.34x |
| deckbox.org | 8.17% | 352.84x |
| mythicspoiler.com | 29.40% | 352.79x |
| draftsim.com | 15.76% | 339.19x |
| wizards.com | 16.24% | 339.03x |
| mtgdecks.net | 15.47% | 335.71x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Web attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Magic & Games audience is Roleplay & Fantasy Games.
| Content Affinity | Composition | Index |
| Roleplay & Fantasy Games | 0.95% | 32.53x |
| Drawing & Animation | 0.10% | 26.61x |
| Studio & Franchise Video Game Players | 7.89% | 24.97x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.14% | 24.70x |
| PC Gamers | 36.81% | 24.16x |
| Collectibles - Toys & Collectibles | 27.15% | 22.53x |
| Anime | 10.25% | 21.03x |
| RPG & MMO Video Game Fans | 37.07% | 19.00x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.49% | 18.60x |
| Airsoft & Paintball Equipment | 0.36% | 16.56x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Content Affinity attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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DEMOGRAPHICS
The Magic & Games audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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