Dstillery Audiences

MAGIC & GAMES

Audience Size: 582 Thousand Devices

Explore the Magic & Games Audience

Below you'll find more information about the Magic & Games audience, broken down in different categories based on their digital and physical behaviors. These are 582 thousand unique devices whose actions qualify for the Magic & Games audience.

Dstillery Crafted Audiences

INTERESTS

The Magic & Games audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Magic & Games audience is Action Figure and Collectibles Shoppers.

Interest Composition Index
Action Figure and Collectibles Shoppers 50.41% 22.77x
Video Gamers 45.23% 20.57x
Board Game Enthusiasts 52.39% 20.21x
Game of Thrones Fans 57.75% 19.84x
Hearthstone Video Game Fans 78.57% 19.63x
Streaming Video Fans 34.77% 18.97x
Doctor Who Fans 19.29% 18.78x
Dungeons and Dragons Fans 77.23% 17.48x
Video and Computer Gaming Enthusiasts 48.99% 17.34x
Blockbuster Movie Fans 20.44% 17.27x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Interest attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Magic & Games audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Magic & Games audience is Express.

Location Composition Index
Express 0.01% 3.18x
American Eagle Outfitters 0.01% 1.87x
Journeys 0.01% 1.64x
Mens Wearhouse 0.01% 1.49x
Gymboree 0.01% 1.35x
Maurices 0.02% 1.14x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Location attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Web Insights

WEBSITES

The Magic & Games audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Magic & Games audience is gatherer.wizards.com.

Website Composition Index
gatherer.wizards.com 6.93% 275.94x
deckstats.net 2.23% 257.37x
cardgamebase.com 7.56% 246.18x
draftsim.com 28.68% 244.27x
wizards.com 32.23% 244.22x
mythicspoiler.com 17.40% 238.10x
magicspoiler.com 24.40% 229.73x
beastsofwar.com 4.86% 217.58x
archidekt.com 8.69% 216.31x
mtgdecks.net 18.53% 211.09x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Web attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Magic & Games audience is Roleplay & Fantasy Games.

Content Affinity Composition Index
Roleplay & Fantasy Games 0.05% 27.10x
Studio & Franchise Video Game Players 4.85% 24.80x
Anime 5.02% 20.03x
Collectibles - Toys & Collectibles 12.47% 17.28x
PC Gamers 19.39% 15.32x
RPG & MMO Video Game Fans 22.07% 15.29x
Casual & Nintendo Gamers 45.10% 14.61x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.04% 12.55x
Online Mini Game Players 1.99% 11.87x
Fantasy Name Generators 4.79% 10.91x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Content Affinity attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Magic & Games audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male