Explore the Magic & Games Audience
Below you'll find more information about the Magic & Games audience, broken down in different categories based on their digital and physical behaviors. These are 616.8 thousand unique devices whose actions qualify for the Magic & Games audience.
INTERESTS
The Magic & Games audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Magic & Games audience is Hearthstone Video Game Fans.
| Interest | Composition | Index |
| Hearthstone Video Game Fans | 67.55% | 20.72x |
| Video Gamers | 45.04% | 19.62x |
| Diablo Video Game Fans | 58.57% | 19.42x |
| Video and Computer Gaming Enthusiasts | 48.51% | 19.27x |
| Dungeons and Dragons Fans | 77.12% | 19.03x |
| Gamers | 55.35% | 18.92x |
| PokemonGo Fans | 56.88% | 18.09x |
| Action Figure and Collectibles Shoppers | 52.43% | 18.07x |
| Movie and Game Review Readers | 33.75% | 17.13x |
| Board Game Enthusiasts | 53.85% | 16.84x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Interest attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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APPAREL RETAILERS
The Magic & Games audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Magic & Games audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 0.02% | 2.41x |
| Coach | 0.01% | 2.13x |
| Talbots | 0.02% | 1.70x |
| American Eagle Outfitters | 0.02% | 1.55x |
| J. Crew | 0.01% | 1.29x |
| Victoria's Secret | 0.03% | 1.29x |
| Buckle | 0.02% | 1.28x |
| Old Navy | 0.04% | 1.28x |
| Journeys | 0.03% | 1.24x |
| Banana Republic | 0.02% | 1.21x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Location attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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WEBSITES
The Magic & Games audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Magic & Games audience is magicspoiler.com.
| Website | Composition | Index |
| magicspoiler.com | 18.17% | 288.88x |
| channelfireball.com | 3.41% | 281.03x |
| gatherer.wizards.com | 10.42% | 280.47x |
| deckstats.net | 8.76% | 278.54x |
| mythicspoiler.com | 19.54% | 266.99x |
| archidekt.com | 6.71% | 261.44x |
| mtgsalvation.com | 30.70% | 259.68x |
| draftsim.com | 21.96% | 258.27x |
| mtggoldfish.com | 38.93% | 257.58x |
| deckbox.org | 3.45% | 250.82x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Web attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Magic & Games audience is Roleplay & Fantasy Games.
| Content Affinity | Composition | Index |
| Roleplay & Fantasy Games | 0.14% | 31.27x |
| PC Gamers | 27.23% | 26.39x |
| Studio & Franchise Video Game Players | 4.80% | 25.63x |
| Anime | 4.92% | 22.28x |
| Phone & Computer Game Downloaders | 0.05% | 20.78x |
| Collectibles - Toys & Collectibles | 16.16% | 18.93x |
| RPG & MMO Video Game Fans | 27.35% | 18.19x |
| Casual & Nintendo Gamers | 46.47% | 14.93x |
| Feminism | 0.43% | 14.49x |
| Vaping | 0.06% | 12.90x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Content Affinity attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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DEMOGRAPHICS
The Magic & Games audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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