Dstillery Audiences

MAGIC & GAMES

Audience Size: 521.3 Thousand Devices

Explore the Magic & Games Audience

Below you'll find more information about the Magic & Games audience, broken down in different categories based on their digital and physical behaviors. These are 521.3 thousand unique devices whose actions qualify for the Magic & Games audience.

Dstillery Crafted Audiences

INTERESTS

The Magic & Games audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Magic & Games audience is Hearthstone Video Game Fans.

Interest Composition Index
Hearthstone Video Game Fans 69.01% 26.50x
Diablo Video Game Fans 59.26% 22.55x
Video and Computer Gaming Enthusiasts 47.88% 21.42x
Gamers 53.30% 20.55x
Action Figure and Collectibles Shoppers 54.38% 20.52x
Video Gamers 46.74% 20.46x
PokemonGo Fans 53.06% 20.44x
Board Game Enthusiasts 55.22% 20.05x
Online Role Playing Game Enthusiasts 56.83% 19.55x
eSports Enthusiasts 50.75% 19.54x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Interest attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Magic & Games audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Magic & Games audience is White House Black Market.

Location Composition Index
White House Black Market 0.01% 2.24x
Victoria's Secret 0.02% 1.88x
Carhartt 0.17% 1.35x
Johnston and Murphy 0.01% 0.90x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Location attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Web Insights

WEBSITES

The Magic & Games audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Magic & Games audience is starcitygames.com.

Website Composition Index
starcitygames.com 12.36% 402.25x
deckstats.net 10.74% 388.00x
magicspoiler.com 23.82% 379.83x
gatherer.wizards.com 3.56% 364.17x
mtgvault.com 4.51% 356.34x
deckbox.org 8.17% 352.84x
mythicspoiler.com 29.40% 352.79x
draftsim.com 15.76% 339.19x
wizards.com 16.24% 339.03x
mtgdecks.net 15.47% 335.71x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Web attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Magic & Games audience is Roleplay & Fantasy Games.

Content Affinity Composition Index
Roleplay & Fantasy Games 0.95% 32.53x
Drawing & Animation 0.10% 26.61x
Studio & Franchise Video Game Players 7.89% 24.97x
Assorted Topics (Toys, T-Shirts, Volvos) 0.14% 24.70x
PC Gamers 36.81% 24.16x
Collectibles - Toys & Collectibles 27.15% 22.53x
Anime 10.25% 21.03x
RPG & MMO Video Game Fans 37.07% 19.00x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.49% 18.60x
Airsoft & Paintball Equipment 0.36% 16.56x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Content Affinity attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Magic & Games audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male