Dstillery Audiences

MAGIC & GAMES

Audience Size: 646.3 Thousand Devices

Explore the Magic & Games Audience

Below you'll find more information about the Magic & Games audience, broken down in different categories based on their digital and physical behaviors. These are 646.3 thousand unique devices whose actions qualify for the Magic & Games audience.

Dstillery Crafted Audiences

INTERESTS

The Magic & Games audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Magic & Games audience is Hearthstone Video Game Fans.

Interest Composition Index
Hearthstone Video Game Fans 64.76% 21.27x
Video and Computer Gaming Enthusiasts 44.86% 19.28x
Diablo Video Game Fans 53.60% 19.22x
Dungeons and Dragons Fans 76.63% 18.82x
Video Gamers 42.11% 18.76x
Gamers 51.56% 18.26x
PokemonGo Fans 53.53% 18.10x
Action Figure and Collectibles Shoppers 50.50% 17.41x
Anime Fans 45.44% 16.81x
Board Game Enthusiasts 53.15% 16.74x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Interest attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Magic & Games audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Magic & Games audience is Madewell.

Location Composition Index
Madewell 0.01% 3.38x
Gymboree 0.02% 1.64x
J. Crew 0.01% 1.53x
Hollister 0.02% 1.45x
Mens Wearhouse 0.03% 1.44x
Banana Republic 0.02% 1.33x
Michael Kors 0.01% 1.32x
Lane Bryant 0.02% 1.27x
Journeys 0.03% 1.23x
Dressbarn 0.02% 1.22x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Location attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Web Insights

WEBSITES

The Magic & Games audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Magic & Games audience is magicspoiler.com.

Website Composition Index
magicspoiler.com 18.72% 276.02x
gatherer.wizards.com 8.98% 272.96x
channelfireball.com 4.92% 272.49x
deckstats.net 9.08% 270.99x
mtgvault.com 2.09% 258.51x
archidekt.com 6.20% 258.20x
mythicspoiler.com 20.93% 253.53x
mtggoldfish.com 36.93% 249.82x
mtgsalvation.com 31.99% 246.72x
deckbox.org 3.75% 242.15x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Web attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Magic & Games audience is Roleplay & Fantasy Games.

Content Affinity Composition Index
Roleplay & Fantasy Games 0.27% 38.95x
Studio & Franchise Video Game Players 4.57% 25.14x
PC Gamers 29.66% 23.10x
Anime 5.37% 21.99x
Collectibles - Toys & Collectibles 16.95% 18.92x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.06% 18.16x
RPG & MMO Video Game Fans 27.11% 17.21x
Robotics 0.08% 17.16x
Airsoft & Paintball Equipment 0.07% 15.39x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.38% 13.95x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Content Affinity attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Magic & Games audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male