Explore the Magic & Games Audience
Below you'll find more information about the Magic & Games audience, broken down in different categories based on their digital and physical behaviors. These are 363.2 thousand unique devices whose actions qualify for the Magic & Games audience.
INTERESTS
The Magic & Games audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Magic & Games audience is Hearthstone Video Game Fans.
| Interest | Composition | Index |
| Hearthstone Video Game Fans | 72.05% | 21.95x |
| Diablo Video Game Fans | 61.90% | 19.86x |
| Online Role Playing Game Enthusiasts | 61.31% | 17.20x |
| Gamers | 59.14% | 16.81x |
| Video and Computer Gaming Enthusiasts | 53.59% | 16.78x |
| Video Gamers | 51.67% | 16.68x |
| Dungeons and Dragons Fans | 76.68% | 16.32x |
| Streaming Video Fans | 43.90% | 16.27x |
| PokemonGo Fans | 60.29% | 16.17x |
| Board Game Enthusiasts | 60.19% | 15.61x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Interest attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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APPAREL RETAILERS
The Magic & Games audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Magic & Games audience is REI.
| Location | Composition | Index |
| REI | 0.02% | 7.09x |
| Forever 21 | 0.01% | 3.15x |
| Dressbarn | 0.02% | 1.92x |
| Lane Bryant | 0.02% | 1.88x |
| Express | 0.02% | 1.86x |
| Buckle | 0.01% | 1.75x |
| Jos A. Bank Clothiers | 0.01% | 1.64x |
| Journeys | 0.02% | 1.55x |
| Maurices | 0.02% | 1.31x |
| Old Navy | 0.02% | 1.27x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Location attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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WEBSITES
The Magic & Games audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Magic & Games audience is starcitygames.com.
| Website | Composition | Index |
| starcitygames.com | 9.23% | 382.31x |
| deckstats.net | 10.46% | 365.18x |
| gatherer.wizards.com | 5.30% | 364.80x |
| magicspoiler.com | 18.61% | 363.11x |
| deckbox.org | 7.48% | 337.98x |
| wizards.com | 20.04% | 330.75x |
| channelfireball.com | 22.87% | 328.56x |
| draftsim.com | 16.21% | 325.23x |
| mythicspoiler.com | 27.98% | 324.95x |
| mtgdecks.net | 15.92% | 313.63x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Web attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Magic & Games audience is Roleplay & Fantasy Games.
| Content Affinity | Composition | Index |
| Roleplay & Fantasy Games | 0.92% | 35.13x |
| Drawing & Animation | 0.09% | 28.43x |
| Studio & Franchise Video Game Players | 8.15% | 24.27x |
| PC Gamers | 39.09% | 23.11x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.14% | 23.00x |
| Anime | 10.32% | 20.96x |
| Collectibles - Toys & Collectibles | 27.78% | 19.55x |
| RPG & MMO Video Game Fans | 37.37% | 18.45x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.38% | 17.33x |
| Robotics | 0.52% | 16.73x |
Composition Percentage:
The overlap percentage between the Magic & Games audience and the Content Affinity attribute.
Index: A comparison of the Magic & Games audience to the internet population.
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DEMOGRAPHICS
The Magic & Games audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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