Dstillery Audiences

MAGIC & GAMES

Audience Size: 539.3 Thousand Devices

Explore the Magic & Games Audience

Below you'll find more information about the Magic & Games audience, broken down in different categories based on their digital and physical behaviors. These are 539.3 thousand unique devices whose actions qualify for the Magic & Games audience.

Dstillery Crafted Audiences

INTERESTS

The Magic & Games audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Magic & Games audience is Hearthstone Video Game Fans.

Interest Composition Index
Hearthstone Video Game Fans 72.20% 23.08x
Diablo Video Game Fans 60.46% 20.04x
Action Figure and Collectibles Shoppers 61.33% 19.98x
Video and Computer Gaming Enthusiasts 47.92% 17.45x
eSports Enthusiasts 51.68% 17.29x
Gamers 53.55% 17.23x
Board Game Enthusiasts 59.57% 17.01x
Online Role Playing Game Enthusiasts 57.98% 16.86x
PokemonGo Fans 56.81% 16.71x
Anime Fans 53.39% 15.78x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Interest attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Magic & Games audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Magic & Games audience is American Apparel.

Location Composition Index
American Apparel 0.03% 1.54x
Free People 0.02% 1.23x
H&M 0.05% 1.22x
Coach 0.03% 1.19x
Eddie Bauer 0.02% 1.16x
Hollister 0.04% 1.14x
Ralph Lauren 0.01% 1.10x
Zumiez 0.05% 1.10x
Kate Spade 0.02% 1.08x
The North Face 0.01% 1.06x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Location attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Web Insights

WEBSITES

The Magic & Games audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Magic & Games audience is deckstats.net.

Website Composition Index
deckstats.net 8.80% 432.78x
starcitygames.com 22.87% 432.52x
mtgdecks.net 13.27% 408.73x
magicspoiler.com 33.05% 404.72x
mtgvault.com 5.71% 391.56x
mythicspoiler.com 33.41% 389.70x
mtgazone.com 8.73% 388.57x
deckbox.org 8.23% 386.81x
draftsim.com 7.57% 372.41x
mtggoldfish.com 59.43% 362.23x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Web attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Magic & Games audience is Roleplay & Fantasy Games.

Content Affinity Composition Index
Roleplay & Fantasy Games 1.04% 26.11x
PC Gamers 31.38% 22.56x
Studio & Franchise Video Game Players 7.91% 21.86x
Collectibles - Toys & Collectibles 27.37% 20.94x
Content Streamers & Downloaders 0.03% 17.54x
Assorted Topics (Toys, T-Shirts, Volvos) 0.19% 16.94x
Anime 10.19% 16.86x
Parenting & Nutrition 0.02% 16.56x
RPG & MMO Video Game Fans 36.55% 16.40x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.75% 15.57x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Content Affinity attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Magic & Games audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male