Dstillery Audiences

MAGIC & GAMES

Audience Size: 502.6 Thousand Devices

Explore the Magic & Games Audience

Below you'll find more information about the Magic & Games audience, broken down in different categories based on their digital and physical behaviors. These are 502.6 thousand unique devices whose actions qualify for the Magic & Games audience.

Dstillery Crafted Audiences

INTERESTS

The Magic & Games audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Magic & Games audience is Hearthstone Video Game Fans.

Interest Composition Index
Hearthstone Video Game Fans 73.03% 25.29x
Diablo Video Game Fans 58.07% 21.76x
Action Figure and Collectibles Shoppers 59.80% 20.77x
Board Game Enthusiasts 54.22% 19.21x
eSports Enthusiasts 50.68% 18.40x
Online Role Playing Game Enthusiasts 57.15% 17.85x
Video and Computer Gaming Enthusiasts 46.99% 17.61x
Video Gamers 46.80% 17.18x
PokemonGo Fans 52.11% 17.13x
Anime Fans 48.58% 16.93x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Interest attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Magic & Games audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Magic & Games audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.72x
The North Face 0.03% 1.71x
Express Outlets 0.01% 1.60x
Eddie Bauer 0.04% 1.57x
Saint Laurent Paris 0.01% 1.36x
American Apparel 0.04% 1.33x
Free People 0.02% 1.32x
Topshop 0.02% 1.18x
Bonobos 0.08% 1.15x
Johnston and Murphy 0.47% 1.13x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Location attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Web Insights

WEBSITES

The Magic & Games audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Magic & Games audience is starcitygames.com.

Website Composition Index
starcitygames.com 29.38% 480.61x
mtgvault.com 6.15% 471.75x
mtgdecks.net 10.29% 468.88x
deckbox.org 8.79% 468.25x
mythicspoiler.com 34.55% 465.77x
magicspoiler.com 38.22% 451.19x
edhrec.com 35.50% 424.59x
mtggoldfish.com 60.81% 416.85x
mtgprice.com 5.42% 416.22x
mtgsalvation.com 55.20% 413.64x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Web attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Magic & Games audience is PC Gamers.

Content Affinity Composition Index
PC Gamers 28.95% 23.94x
Roleplay & Fantasy Games 1.15% 21.90x
Studio & Franchise Video Game Players 8.69% 20.40x
Collectibles - Toys & Collectibles 25.06% 19.89x
Alt Religion 2.18% 19.26x
Assorted Topics (Insurance, Travel, Viral Media) 0.03% 16.91x
Anime 8.43% 15.94x
RPG & MMO Video Game Fans 35.64% 15.67x
Assorted Topics (Toys, T-Shirts, Volvos) 0.27% 15.56x
Humor & Entertainment - Comic Culture 22.79% 15.54x
Composition Percentage: The overlap percentage between the Magic & Games audience and the Content Affinity attribute.
Index: A comparison of the Magic & Games audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Magic & Games audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male